Share of Clicks for top 10 US Retail Toys and Games brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| walmart.com | 13.23 |
| target.com | 8.69 |
| nuggetcomfort.com | 7.66 |
| lego.com | 5.91 |
| temu.com | 4.55 |
| pokemoncenter.com | 4.5 |
| etsy.com | 4.2 |
| amazon.com | 3.14 |
| disneystore.com | 2.74 |
| groupon.com | 2.18 |
| others | 43.2 |
- walmart.com - 13.23%
- target.com - 8.69%
- nuggetcomfort.com - 7.66%
- lego.com - 5.91%
- temu.com - 4.55%
- pokemoncenter.com - 4.5%
- etsy.com - 4.2%
- amazon.com - 3.14%
- disneystore.com - 2.74%
- groupon.com - 2.18%
- others - 43.2%
Copyright © Adthena. All rights reserved.
Walmart leads with 13.23% click share, followed by Target at 8.69%. Others dominate with 43.20%, highlighting diverse competition.
Share of Spend for the top 10 US Retail Toys and Games brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | lego.com | walmart.com | amazon.com | groupon.com | etsy.com | target.com | temu.com | wayfair.com | nuggetcomfort.com | macorner.co |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 5.22% | 10.5% | 2.69% | 2.51% | 7.07% | 7.13% | 5.11% | 3.02% | 7% | 2.27% |
| 2026/06/02 | 6.69% | 11.65% | 2.5% | 1.27% | 6.35% | 6.7% | 5.5% | 2.43% | 5.77% | 2.58% |
| 2026/06/03 | 5.57% | 11.71% | 2.13% | 1.98% | 6.77% | 7.33% | 3.81% | 2.36% | 3.35% | 2.68% |
| 2026/06/04 | 6.41% | 12.17% | 2.51% | 2.23% | 6.15% | 6.84% | 6.35% | 2.31% | 4.37% | 1.42% |
| 2026/06/05 | 5.06% | 10.99% | 2.57% | 2.27% | 6.47% | 6.9% | 4.6% | 1.98% | 6.63% | 2.26% |
| 2026/06/06 | 8.81% | 9.86% | 1.89% | 3.24% | 4.87% | 6.7% | 5.51% | 2.75% | 7.83% | 0.45% |
| 2026/06/07 | 6.4% | 10.19% | 3.6% | 1.87% | 5.19% | 6.63% | 4.82% | 2.59% | 8.75% | 1.88% |
| 2026/06/08 | 8.6% | 7.84% | 3.84% | 3.43% | 4.97% | 6.25% | 4.23% | 2.32% | 9.16% | 0.3% |
| 2026/06/09 | 6.11% | 11.74% | 1.55% | 2.42% | 5.9% | 7.34% | 3.87% | 2.38% | 3.69% | 2.74% |
| 2026/06/10 | 6.41% | 12.11% | 1.93% | 2.22% | 5.83% | 6.78% | 6.28% | 2.36% | 4.29% | 1.58% |
| 2026/06/11 | 5.4% | 11.08% | 1.91% | 2.19% | 5.74% | 6.96% | 4.52% | 1.98% | 6.81% | 2.4% |
| 2026/06/12 | 9.03% | 10.19% | 1.79% | 2.32% | 4.57% | 7.07% | 5.64% | 2.92% | 8.11% | 0.49% |
| 2026/06/13 | 5.75% | 10.42% | 1.5% | 2.18% | 5.25% | 6.69% | 4.8% | 2.7% | 9.61% | 2.14% |
| 2026/06/14 | 9.67% | 7.94% | 2.85% | 3.99% | 4.7% | 5.99% | 4.3% | 2.39% | 9.62% | 0.43% |
| 2026/06/15 | 5.97% | 11.85% | 1.96% | 1.93% | 5.66% | 7.38% | 3.86% | 2.52% | 4.06% | 2.76% |
| 2026/06/16 | 6.08% | 10.97% | 1.92% | 2.34% | 5.1% | 7.23% | 5.15% | 2.58% | 5.41% | 1.99% |
| 2026/06/17 | 6.48% | 11.25% | 2.12% | 2.03% | 5.83% | 6.52% | 4.73% | 2.44% | 7.06% | 1.95% |
| 2026/06/18 | 6.93% | 11.1% | 2.4% | 1.72% | 4.77% | 6.82% | 4.29% | 2.56% | 7.18% | 2.71% |
| 2026/06/19 | 5.05% | 11.71% | 2.08% | 1.35% | 5.89% | 7.01% | 4.86% | 2.6% | 7.35% | 1.81% |
| 2026/06/20 | 12.43% | 5.89% | 4.74% | 4.35% | 3% | 4.78% | 1.67% | 1.59% | 19.23% | 0% |
| 2026/06/21 | 11.57% | 4.98% | 8.01% | 4.36% | 3.36% | 3.46% | 1.12% | 1.18% | 21.29% | 1.3% |
| 2026/06/22 | 16.57% | 4.82% | 4.58% | 4.18% | 2.54% | 3.4% | 0.83% | 1.27% | 20.95% | 0.01% |
| 2026/06/23 | 12.44% | 5.78% | 11.55% | 3.91% | 2.83% | 4.46% | 1.21% | 1.32% | 17.94% | 0% |
| 2026/06/24 | 11.2% | 7.36% | 12.38% | 5.68% | 2.07% | 5.05% | 1.36% | 1.24% | 10.03% | 0.07% |
| 2026/06/25 | 13.83% | 6.29% | 10.95% | 5.07% | 2.05% | 2.98% | 1.05% | 1.22% | 13.02% | 0% |
| 2026/06/26 | 13.06% | 13.22% | 14.51% | 5.77% | 2.6% | 4.03% | 1.79% | 1.03% | 2.41% | 0% |
| 2026/06/27 | 14.86% | 10.71% | 4.93% | 5.95% | 2.7% | 3.7% | 2.4% | 1.13% | 4.32% | 0.01% |
| 2026/06/28 | 17.25% | 10.16% | 3.9% | 5.73% | 3.45% | 4.16% | 2.65% | 1.81% | 4.26% | 0.01% |
| 2026/06/29 | 17.63% | 6.62% | 5.35% | 4.99% | 5.17% | 3.97% | 2.47% | 1.41% | 1.39% | 0.08% |
| 2026/06/30 | 20.86% | 7.23% | 5.81% | 4.77% | 4.37% | 4.08% | 3.8% | 1.37% | 0.24% | 0% |
- lego.com
- walmart.com
- amazon.com
- groupon.com
- etsy.com
- target.com
- temu.com
- wayfair.com
- nuggetcomfort.com
- macorner.co
Copyright © Adthena. All rights reserved.
In June 2026, Lego.com surged from 5.22% to 20.86%, leading the PPC spend share. Nuggetcomfort.com peaked mid-month at 21.29%, then plummeted to 0.24%. Macorner.co’s share dwindled to nearly zero.
Competitor Count for US Retail Toys and Games
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/06/01 | 1565 |
| 2026/06/02 | 1469 |
| 2026/06/03 | 1559 |
| 2026/06/04 | 1501 |
| 2026/06/05 | 1580 |
| 2026/06/06 | 1530 |
| 2026/06/07 | 1576 |
| 2026/06/08 | 1518 |
| 2026/06/09 | 1554 |
| 2026/06/10 | 1477 |
| 2026/06/11 | 1530 |
| 2026/06/12 | 1504 |
| 2026/06/13 | 1519 |
| 2026/06/14 | 1472 |
| 2026/06/15 | 1515 |
| 2026/06/16 | 1543 |
| 2026/06/17 | 1600 |
| 2026/06/18 | 1597 |
| 2026/06/19 | 1633 |
| 2026/06/20 | 1214 |
| 2026/06/21 | 1153 |
| 2026/06/22 | 1071 |
| 2026/06/23 | 1120 |
| 2026/06/24 | 1088 |
| 2026/06/25 | 1107 |
| 2026/06/26 | 1089 |
| 2026/06/27 | 1042 |
| 2026/06/28 | 1087 |
| 2026/06/29 | 1126 |
| 2026/06/30 | 1136 |
Copyright © Adthena. All rights reserved.
June began with 1,565 advertisers, fluctuating slightly until mid-month. A peak of 1,633 on June 19 was followed by a sharp decline, ending at 1,136.
