Share of Clicks for top 10 US Retail Toys and Games brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| lego.com | 11.99 |
| target.com | 11.23 |
| walmart.com | 8.99 |
| nuggetcomfort.com | 7.08 |
| disneystore.com | 4.81 |
| groupon.com | 3.98 |
| buildabear.com | 3.83 |
| temu.com | 3.06 |
| etsy.com | 2.91 |
| pokemoncenter.com | 2.37 |
| others | 39.75 |
- lego.com - 11.99%
- target.com - 11.23%
- walmart.com - 8.99%
- nuggetcomfort.com - 7.08%
- disneystore.com - 4.81%
- groupon.com - 3.98%
- buildabear.com - 3.83%
- temu.com - 3.06%
- etsy.com - 2.91%
- pokemoncenter.com - 2.37%
- others - 39.75%
Copyright © Adthena. All rights reserved.
In the competitive landscape of Google PPC for toys and games, “others” dominate with 39.75% click share. Lego.com leads individual advertisers at 11.99%, followed by Target.com at 11.23%.
Share of Spend for the top 10 US Retail Toys and Games brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | lego.com | target.com | walmart.com | groupon.com | nuggetcomfort.com | etsy.com | temu.com | disneystore.com | stickermule.com | amazon.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 18.57% | 6.91% | 5.37% | 7.95% | 4.32% | 2.37% | 1.22% | 3.35% | 3.15% | 2.36% |
| 2026/04/02 | 15.74% | 7.25% | 6.47% | 8.3% | 5.79% | 2.29% | 1.53% | 2.52% | 2.1% | 2.68% |
| 2026/04/03 | 15.42% | 9.69% | 7.58% | 7.55% | 8.32% | 2.42% | 1.61% | 2.72% | 2.82% | 2.27% |
| 2026/04/04 | 11.77% | 10.17% | 8.16% | 5% | 9.84% | 2.57% | 2.45% | 2.05% | 2.04% | 3.02% |
| 2026/04/05 | 9.61% | 12.98% | 8.16% | 4.56% | 11.26% | 2.58% | 3.6% | 1.96% | 1.87% | 2.75% |
| 2026/04/06 | 10.82% | 13.49% | 8.11% | 4.34% | 8.74% | 3.94% | 3.1% | 1.9% | 1.91% | 2.06% |
| 2026/04/07 | 10.7% | 12.53% | 8.02% | 4.6% | 12.36% | 3.47% | 3.21% | 2.12% | 2.09% | 1.55% |
| 2026/04/08 | 13.17% | 5.24% | 9.54% | 6.56% | 7.43% | 2.55% | 2.36% | 3.33% | 2.72% | 1.73% |
| 2026/04/09 | 18.3% | 4.48% | 6.66% | 6.05% | 11.38% | 2.26% | 2.18% | 2.18% | 2.51% | 2.24% |
| 2026/04/10 | 16.89% | 5.43% | 6.75% | 7.64% | 8.72% | 2.71% | 2.28% | 2.85% | 2.24% | 2.28% |
| 2026/04/11 | 19.13% | 4.41% | 6.61% | 7.57% | 12.02% | 2.32% | 1.6% | 2.91% | 2.86% | 1.88% |
| 2026/04/12 | 13.89% | 4.76% | 6.01% | 5.72% | 17.84% | 2.91% | 3.5% | 2.79% | 2.09% | 2.11% |
| 2026/04/13 | 12.64% | 6.48% | 7% | 6.2% | 9.71% | 2.77% | 3.51% | 2.99% | 2.77% | 2.06% |
| 2026/04/14 | 14.7% | 6.6% | 7.99% | 5.8% | 13.75% | 2.24% | 2.79% | 2.03% | 1.69% | 1.66% |
| 2026/04/15 | 9.34% | 12.32% | 8.1% | 3.46% | 11.27% | 4.04% | 5.25% | 1.32% | 1.36% | 0.86% |
| 2026/04/16 | 11.29% | 12.18% | 6.48% | 2.79% | 7.41% | 4.33% | 4.24% | 1.63% | 1.26% | 0.85% |
| 2026/04/17 | 9.95% | 10.16% | 6.32% | 5.01% | 9.91% | 3.97% | 2.81% | 1.67% | 1.6% | 1.18% |
| 2026/04/18 | 11.71% | 11.69% | 8.18% | 4.03% | 6.74% | 3.87% | 3.94% | 2.26% | 1.8% | 1.98% |
| 2026/04/19 | 14% | 7.63% | 6.9% | 5.98% | 12.86% | 3.56% | 4.3% | 2.1% | 1.87% | 2.31% |
| 2026/04/20 | 15.04% | 8.3% | 7.86% | 7.07% | 10.73% | 2.89% | 1.92% | 2.95% | 2.62% | 2.77% |
| 2026/04/21 | 15.27% | 8.4% | 8.12% | 4.94% | 10.39% | 3.17% | 2.56% | 2.74% | 1.86% | 2.09% |
| 2026/04/22 | 14.42% | 7.61% | 7.24% | 3.76% | 14.6% | 3.11% | 2.23% | 2.29% | 2.01% | 2.24% |
| 2026/04/23 | 14.28% | 8.94% | 7.22% | 5.91% | 9.23% | 2.42% | 2.4% | 2.19% | 2.49% | 2.09% |
| 2026/04/24 | 14.89% | 7.73% | 8.07% | 5.76% | 9.81% | 2.55% | 1.89% | 2.15% | 2.23% | 1.33% |
| 2026/04/25 | 13.93% | 7.95% | 7.11% | 6.55% | 10.93% | 2.89% | 2.53% | 2.73% | 1.27% | 1.59% |
| 2026/04/26 | 15.78% | 8.44% | 6.48% | 6.86% | 3.51% | 3.17% | 2.7% | 3.26% | 1.89% | 2.28% |
| 2026/04/27 | 16.11% | 8.72% | 5.65% | 7.05% | 7.33% | 2.99% | 2.91% | 2.55% | 2.69% | 1.22% |
| 2026/04/28 | 17.07% | 9.45% | 6.1% | 7.89% | 5.07% | 3.37% | 3.02% | 2.48% | 2.4% | 1.4% |
| 2026/04/29 | 17.94% | 9.28% | 9.08% | 7.28% | 7.5% | 3.76% | 2.38% | 2.12% | 2.04% | 1.02% |
| 2026/04/30 | 14.9% | 10.44% | 9.02% | 7.2% | 6.91% | 2.78% | 2.31% | 1.89% | 1.8% | 1.57% |
- lego.com
- target.com
- walmart.com
- groupon.com
- nuggetcomfort.com
- etsy.com
- temu.com
- disneystore.com
- stickermule.com
- amazon.com
Copyright © Adthena. All rights reserved.
April saw dynamic shifts in PPC spend share. Lego.com led with fluctuations, peaking mid-month. Target.com and Walmart.com showed steady growth, while Groupon.com and Nuggetcomfort.com experienced varied trends. The month concluded with diverse advertiser performances.
Competitor Count for US Retail Toys and Games
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 1072 |
| 2026/04/02 | 1090 |
| 2026/04/03 | 1105 |
| 2026/04/04 | 1166 |
| 2026/04/05 | 1258 |
| 2026/04/06 | 1403 |
| 2026/04/07 | 1330 |
| 2026/04/08 | 1153 |
| 2026/04/09 | 1143 |
| 2026/04/10 | 1121 |
| 2026/04/11 | 990 |
| 2026/04/12 | 1111 |
| 2026/04/13 | 1150 |
| 2026/04/14 | 1148 |
| 2026/04/15 | 1456 |
| 2026/04/16 | 1367 |
| 2026/04/17 | 1324 |
| 2026/04/18 | 1319 |
| 2026/04/19 | 1115 |
| 2026/04/20 | 1067 |
| 2026/04/21 | 1098 |
| 2026/04/22 | 1119 |
| 2026/04/23 | 1048 |
| 2026/04/24 | 1058 |
| 2026/04/25 | 1001 |
| 2026/04/26 | 1004 |
| 2026/04/27 | 993 |
| 2026/04/28 | 972 |
| 2026/04/29 | 925 |
| 2026/04/30 | 972 |
Copyright © Adthena. All rights reserved.
April began with 1,072 advertisers, peaking at 1,456 mid-month. A decline followed, ending at 972.
