Share of Clicks for top 10 US Retail Toys and Games brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| lego.com | 12.35 |
| walmart.com | 11.24 |
| target.com | 7.72 |
| disneystore.com | 4.67 |
| amazon.com | 4.24 |
| pokemoncenter.com | 4.24 |
| temu.com | 3.71 |
| groupon.com | 3.35 |
| etsy.com | 2.76 |
| buildabear.com | 2.66 |
| others | 43.06 |
- lego.com - 12.35%
- walmart.com - 11.24%
- target.com - 7.72%
- disneystore.com - 4.67%
- amazon.com - 4.24%
- pokemoncenter.com - 4.24%
- temu.com - 3.71%
- groupon.com - 3.35%
- etsy.com - 2.76%
- buildabear.com - 2.66%
- others - 43.06%
Copyright © Adthena. All rights reserved.
In the toy and games PPC landscape, ‘others’ dominate with 43.06% click share, while Lego leads individual advertisers at 12.35%.
Share of Spend for the top 10 US Retail Toys and Games brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | lego.com | walmart.com | target.com | amazon.com | temu.com | wayfair.com | stickermule.com | etsy.com | ebay.com | bestbuy.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 20.8% | 6.49% | 4.96% | 6.36% | 1.96% | 1.33% | 1.73% | 4.44% | 1.71% | 0.89% |
| 2026/07/02 | 17.72% | 8.09% | 5.33% | 6.1% | 3.77% | 1.42% | 2.5% | 4.64% | 0.89% | 1.02% |
| 2026/07/03 | 21.53% | 4.79% | 3.99% | 5.84% | 2.14% | 1.34% | 2.84% | 4.15% | 1.11% | 0.89% |
| 2026/07/04 | 17.82% | 6.55% | 3.81% | 8.1% | 3.41% | 1.48% | 2.46% | 6.28% | 0.94% | 0.62% |
| 2026/07/05 | 19.94% | 6.51% | 4.69% | 7.35% | 2.48% | 1.67% | 2.13% | 5.72% | 1.13% | 1.1% |
| 2026/07/06 | 20.06% | 6.54% | 4.59% | 7.23% | 1.17% | 1.54% | 2.51% | 4.3% | 0.71% | 1.23% |
| 2026/07/07 | 15.12% | 6.73% | 4.53% | 7.8% | 1.61% | 1.85% | 2.31% | 4.7% | 1.5% | 0.97% |
| 2026/07/08 | 20.24% | 9.1% | 5.45% | 4.47% | 2.45% | 1.75% | 2.82% | 4.04% | 1.55% | 0.43% |
| 2026/07/09 | 15.25% | 12.57% | 7.6% | 2.93% | 4.69% | 2.7% | 1.36% | 2.82% | 1.2% | 2.07% |
| 2026/07/10 | 15.09% | 11.18% | 6.85% | 4.66% | 3.8% | 2.5% | 1.7% | 3.36% | 1.48% | 0.91% |
| 2026/07/11 | 9.81% | 11.78% | 6.66% | 3.93% | 5.67% | 3.6% | 1.35% | 4.8% | 1.99% | 0.53% |
| 2026/07/12 | 11.54% | 12.19% | 7.08% | 5.63% | 5.35% | 3.54% | 1.6% | 3.93% | 2.07% | 1.07% |
| 2026/07/13 | 17.5% | 8.54% | 4.97% | 7.69% | 5.41% | 2.65% | 2.59% | 3% | 1.91% | 0.42% |
| 2026/07/14 | 18.76% | 9.43% | 5.73% | 7.61% | 4.01% | 2.23% | 2.62% | 2.99% | 1.61% | 0.43% |
| 2026/07/15 | 14.14% | 13.45% | 9.01% | 5.38% | 3.49% | 3.22% | 2.74% | 2.24% | 1.21% | 4.71% |
| 2026/07/16 | 15.45% | 11.64% | 5.58% | 3.42% | 4.6% | 3.31% | 2.23% | 9.31% | 1.46% | 0.69% |
| 2026/07/17 | 18.1% | 13.37% | 8.53% | 2.98% | 4.15% | 4.08% | 1.86% | 4.42% | 1.43% | 2.13% |
| 2026/07/18 | 13.27% | 12.71% | 8.13% | 2.82% | 4.38% | 4.29% | 2.36% | 2.91% | 2.32% | 1.53% |
| 2026/07/19 | 10.54% | 14.6% | 9.49% | 2.61% | 5.59% | 6.01% | 1.45% | 3.04% | 2.25% | 1.15% |
| 2026/07/20 | 7.21% | 14.34% | 10.05% | 2.75% | 5.35% | 7.08% | 2.63% | 2.51% | 1.68% | 2.34% |
| 2026/07/21 | 18.69% | 9.4% | 5.71% | 7.59% | 3.99% | 2.22% | 2.61% | 2.98% | 1.61% | 0.43% |
| 2026/07/22 | 9.35% | 14.06% | 7.91% | 4.12% | 5.13% | 4.82% | 1.81% | 3.77% | 1.85% | 1.71% |
| 2026/07/23 | 11.96% | 12.29% | 7.33% | 3.21% | 4.97% | 4.86% | 1.63% | 3.68% | 1.75% | 2.06% |
| 2026/07/24 | 12.4% | 12.89% | 7.43% | 3.61% | 5.84% | 4.18% | 1.73% | 2.83% | 2.01% | 2.32% |
| 2026/07/25 | 13.88% | 13.54% | 7.63% | 3.7% | 6.65% | 4.77% | 1.67% | 3.52% | 2.07% | 1.54% |
| 2026/07/26 | 13.01% | 11.84% | 8.35% | 3.8% | 4.95% | 4.24% | 1.65% | 3.4% | 1.95% | 2.22% |
| 2026/07/27 | 11.44% | 11.94% | 7.87% | 3.76% | 6.52% | 3.62% | 1.53% | 4.37% | 2.54% | 1.35% |
| 2026/07/28 | 13.34% | 11.15% | 9.1% | 4.36% | 3.73% | 4.11% | 2.02% | 2.98% | 1.62% | 1.43% |
| 2026/07/29 | 16.41% | 8.32% | 6.26% | 5.82% | 6.15% | 3.2% | 2.27% | 2.45% | 1.93% | 0.73% |
| 2026/07/30 | 18% | 9.9% | 6.48% | 3.89% | 4.82% | 2.79% | 1.91% | 2.43% | 1.36% | 0.97% |
| 2026/07/31 | 18.83% | 9.05% | 7.4% | 4.98% | 4.17% | 2.62% | 2.19% | 2.17% | 1.43% | 1.04% |
- lego.com
- walmart.com
- target.com
- amazon.com
- temu.com
- wayfair.com
- stickermule.com
- etsy.com
- ebay.com
- bestbuy.com
Copyright © Adthena. All rights reserved.
In July 2026, Lego.com led PPC spend, peaking at 21.53% on July 3rd. Walmart.com surged mid-month, while Amazon.com fluctuated. By month’s end, Lego.com maintained dominance, closing at 18.83%.
Competitor Count for US Retail Toys and Games
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/07/01 | 1007 |
| 2026/07/02 | 1080 |
| 2026/07/03 | 1111 |
| 2026/07/04 | 1123 |
| 2026/07/05 | 1130 |
| 2026/07/06 | 1033 |
| 2026/07/07 | 1056 |
| 2026/07/08 | 1040 |
| 2026/07/09 | 1129 |
| 2026/07/10 | 1260 |
| 2026/07/11 | 1307 |
| 2026/07/12 | 1256 |
| 2026/07/13 | 1096 |
| 2026/07/14 | 1034 |
| 2026/07/15 | 1018 |
| 2026/07/16 | 1038 |
| 2026/07/17 | 991 |
| 2026/07/18 | 1046 |
| 2026/07/19 | 1068 |
| 2026/07/20 | 1038 |
| 2026/07/21 | 1034 |
| 2026/07/22 | 1414 |
| 2026/07/23 | 1385 |
| 2026/07/24 | 1364 |
| 2026/07/25 | 1386 |
| 2026/07/26 | 1392 |
| 2026/07/27 | 1285 |
| 2026/07/28 | 1224 |
| 2026/07/29 | 1210 |
| 2026/07/30 | 1205 |
| 2026/07/31 | 1233 |
Copyright © Adthena. All rights reserved.
July saw a dynamic shift in advertisers, peaking at 1,414 on July 22. The month concluded with 1,233 advertisers, reflecting a vibrant competitive landscape.
