Share of Clicks for top 10 US Retail Toys and Games brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| walmart.com | 12.95 |
| target.com | 12.02 |
| lego.com | 11.09 |
| spirithalloween.com | 10.44 |
| amazon.com | 4.75 |
| bestbuy.com | 2.25 |
| temu.com | 1.9 |
| disneystore.com | 1.84 |
| buildabear.com | 1.76 |
| kohls.com | 1.72 |
| others | 39.28 |
- walmart.com - 12.95%
- target.com - 12.02%
- lego.com - 11.09%
- spirithalloween.com - 10.44%
- amazon.com - 4.75%
- bestbuy.com - 2.25%
- temu.com - 1.9%
- disneystore.com - 1.84%
- buildabear.com - 1.76%
- kohls.com - 1.72%
- others - 39.28%
Copyright © Adthena. All rights reserved.
In the toy and games PPC landscape, Walmart leads with 12.95% click share, closely followed by Target at 12.02%. Others collectively dominate with 39.28%, overshadowing individual players.
Share of Spend for the top 10 US Retail Toys and Games brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | walmart.com | lego.com | amazon.com | bestbuy.com | buildabear.com | disneystore.com | groupon.com | wayfair.com | temu.com | spirithalloween.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/10/01 | 15.6% | 17.89% | 2.21% | 1.57% | 0.95% | 2.21% | 0.95% | 1.64% | 3.15% | 8.15% |
| 2025/10/02 | 15.29% | 18.95% | 2.87% | 1.97% | 0.78% | 2.02% | 1.31% | 1.65% | 2.82% | 10.32% |
| 2025/10/03 | 11.08% | 14.54% | 4.29% | 1.86% | 1.54% | 3.88% | 2.75% | 1.52% | 1.33% | 21.99% |
| 2025/10/04 | 13.98% | 10.75% | 4.36% | 2.94% | 1.19% | 2.66% | 2.34% | 2.09% | 1.76% | 17.07% |
| 2025/10/05 | 15.45% | 17.57% | 5.4% | 2.28% | 1.17% | 2.26% | 1.88% | 1.85% | 1.94% | 10.09% |
| 2025/10/06 | 12.11% | 13.13% | 4.96% | 2.26% | 2.95% | 2.54% | 2.08% | 1.72% | 1.76% | 16.05% |
| 2025/10/07 | 14.11% | 10.09% | 9.32% | 4.61% | 2.4% | 1.95% | 1.25% | 1.53% | 1.47% | 13.3% |
| 2025/10/08 | 12.62% | 11.35% | 6.74% | 3.63% | 2.38% | 2.17% | 2.22% | 1.55% | 1.79% | 14.06% |
| 2025/10/09 | 13.62% | 11.8% | 3.57% | 3.89% | 2.36% | 2.3% | 2.16% | 2.17% | 2% | 12.81% |
| 2025/10/10 | 17.08% | 9.36% | 4.17% | 4.83% | 2.22% | 2.23% | 1.31% | 1.95% | 1.94% | 10.1% |
| 2025/10/11 | 10.95% | 10.15% | 5.67% | 3.48% | 3.18% | 3.88% | 1.93% | 1.96% | 1.35% | 15.91% |
| 2025/10/12 | 12.76% | 10.54% | 4.23% | 3.81% | 2.28% | 2.64% | 1.76% | 2.29% | 1.83% | 13.03% |
| 2025/10/13 | 10.21% | 14.08% | 6.15% | 2.05% | 2.78% | 2.33% | 2.03% | 1.49% | 1.55% | 13.62% |
| 2025/10/14 | 12.13% | 10.39% | 6.48% | 2.15% | 1.98% | 2.42% | 1.91% | 1.73% | 1.53% | 13.29% |
| 2025/10/15 | 13.3% | 14.49% | 4.98% | 2.89% | 2.87% | 2.85% | 1.13% | 1.49% | 1.57% | 13.11% |
| 2025/10/16 | 13.28% | 9.32% | 5.58% | 2.65% | 3.1% | 1.7% | 1.79% | 1.83% | 2.21% | 12.43% |
| 2025/10/17 | 13.58% | 11.18% | 3.88% | 2.5% | 3.42% | 2.07% | 1.59% | 2% | 1.35% | 10.22% |
| 2025/10/18 | 14.5% | 10.38% | 4.83% | 2.81% | 2.31% | 1.52% | 1.23% | 1.47% | 2.37% | 9.29% |
| 2025/10/19 | 15.43% | 12.52% | 5% | 2.05% | 1.29% | 1.67% | 1.31% | 1.5% | 2.76% | 8.85% |
| 2025/10/20 | 12.43% | 14.17% | 4.69% | 2.29% | 2.28% | 2.09% | 1.03% | 1.3% | 2.39% | 9.93% |
| 2025/10/21 | 14.29% | 15.9% | 7.22% | 2.39% | 1.67% | 1.21% | 1.67% | 1.37% | 2.53% | 10.46% |
| 2025/10/22 | 12.3% | 12.21% | 7.95% | 3.46% | 2.69% | 2.26% | 1.88% | 1.27% | 1.26% | 15.4% |
| 2025/10/23 | 14.16% | 14.97% | 6.62% | 2.48% | 1.85% | 1.72% | 1.81% | 1.79% | 1.18% | 15.75% |
| 2025/10/24 | 9.51% | 13.93% | 9.38% | 2.15% | 2.87% | 1.87% | 2.44% | 1.66% | 0.99% | 19.28% |
| 2025/10/25 | 12.88% | 17.89% | 7.65% | 3.02% | 2.97% | 2.36% | 2.27% | 1.88% | 1.01% | 8.17% |
| 2025/10/26 | 15.86% | 14.18% | 9.84% | 2.39% | 2.28% | 1.9% | 1.79% | 1.67% | 1.8% | 11.23% |
| 2025/10/27 | 13.47% | 13.07% | 8.37% | 1.89% | 1.97% | 2.01% | 2.09% | 1.78% | 1.72% | 13.67% |
| 2025/10/28 | 16.1% | 11.91% | 6.81% | 2.99% | 1.8% | 1.58% | 1.41% | 1.64% | 1.76% | 14.46% |
| 2025/10/29 | 14.42% | 13.92% | 6.15% | 3.07% | 3.25% | 2.46% | 1.94% | 1.96% | 1.39% | 5.73% |
| 2025/10/30 | 17.71% | 11.66% | 7.44% | 3.51% | 3.23% | 2.73% | 3.11% | 2.99% | 1.23% | 0% |
| 2025/10/31 | 17.4% | 13.25% | 8.98% | 3.56% | 3.43% | 3.07% | 2.66% | 2.55% | 1.25% | 0% |
- walmart.com
- lego.com
- amazon.com
- bestbuy.com
- buildabear.com
- disneystore.com
- groupon.com
- wayfair.com
- temu.com
- spirithalloween.com
Copyright © Adthena. All rights reserved.
Walmart’s PPC spend fluctuated, peaking at 17.71% on October 30. Lego’s share started strong, then dipped. Amazon’s spend rose steadily, while Spirit Halloween surged early, then declined. The month ended with Walmart leading.
Competitor Count for US Retail Toys and Games
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/10/01 | 1816 |
| 2025/10/02 | 1513 |
| 2025/10/03 | 1251 |
| 2025/10/04 | 1346 |
| 2025/10/05 | 1385 |
| 2025/10/06 | 1312 |
| 2025/10/07 | 1391 |
| 2025/10/08 | 1305 |
| 2025/10/09 | 1319 |
| 2025/10/10 | 1433 |
| 2025/10/11 | 1244 |
| 2025/10/12 | 1362 |
| 2025/10/13 | 1387 |
| 2025/10/14 | 1331 |
| 2025/10/15 | 1379 |
| 2025/10/16 | 1380 |
| 2025/10/17 | 1525 |
| 2025/10/18 | 1591 |
| 2025/10/19 | 1586 |
| 2025/10/20 | 1540 |
| 2025/10/21 | 1407 |
| 2025/10/22 | 1323 |
| 2025/10/23 | 1337 |
| 2025/10/24 | 1290 |
| 2025/10/25 | 1255 |
| 2025/10/26 | 1264 |
| 2025/10/27 | 1245 |
| 2025/10/28 | 1311 |
| 2025/10/29 | 1274 |
| 2025/10/30 | 1262 |
| 2025/10/31 | 1250 |
Copyright © Adthena. All rights reserved.
October began with 1,816 advertisers, dropping to 1,250 by month’s end. Mid-month saw a peak of 1,591, indicating fluctuating competition.
