Share of Clicks for top 10 US Retail Toys and Games brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| lego.com | 20.13 |
| target.com | 8.62 |
| groupon.com | 5.99 |
| disneystore.com | 5.88 |
| walmart.com | 5.85 |
| temu.com | 3.68 |
| pokemoncenter.com | 3.28 |
| amazon.com | 3.1 |
| nintendo.com | 2.48 |
| orientaltrading.com | 2 |
| others | 38.99 |
- lego.com - 20.13%
- target.com - 8.62%
- groupon.com - 5.99%
- disneystore.com - 5.88%
- walmart.com - 5.85%
- temu.com - 3.68%
- pokemoncenter.com - 3.28%
- amazon.com - 3.1%
- nintendo.com - 2.48%
- orientaltrading.com - 2%
- others - 38.99%
Copyright © Adthena. All rights reserved.
Lego.com leads with 20.13% click share, while ‘others’ dominate at 38.99%, highlighting diverse competition.
Share of Spend for the top 10 US Retail Toys and Games brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | lego.com | target.com | groupon.com | amazon.com | walmart.com | temu.com | stickermule.com | wayfair.com | etsy.com | stickergiant.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 14.73% | 6.81% | 0.72% | 3.71% | 9.37% | 4.38% | 1.82% | 3.13% | 3.49% | 1.56% |
| 2026/08/02 | 11.1% | 6.42% | 1.2% | 5.04% | 9.99% | 4.82% | 2.1% | 2.86% | 3.65% | 0.76% |
| 2026/08/03 | 15.29% | 7.05% | 1.71% | 3.28% | 9.9% | 5.64% | 2.28% | 2.81% | 2.93% | 1.15% |
| 2026/08/04 | 16.98% | 6.35% | 0.93% | 6.4% | 6.02% | 5.14% | 2.24% | 2.12% | 2.84% | 1.4% |
| 2026/08/05 | 15.79% | 8.29% | 1.54% | 4.96% | 5.13% | 5.51% | 3.29% | 2.81% | 2.34% | 1.94% |
| 2026/08/06 | 17.18% | 8.86% | 1.99% | 5.18% | 5.87% | 5.75% | 3.56% | 2.62% | 2.02% | 1.97% |
| 2026/08/07 | 14.27% | 8.26% | 6.04% | 3.36% | 5.67% | 7.29% | 3.51% | 2.9% | 2.01% | 1.89% |
| 2026/08/08 | 16.19% | 9.81% | 2% | 5.28% | 6.58% | 6.09% | 2.82% | 2.98% | 2.96% | 1.68% |
| 2026/08/09 | 18.41% | 9.04% | 1.35% | 2.75% | 8.79% | 5.93% | 2.01% | 3.5% | 2.12% | 1.08% |
| 2026/08/10 | 24.63% | 8.99% | 1.72% | 2.17% | 6.87% | 5.02% | 2.4% | 4.09% | 3.37% | 1.29% |
| 2026/08/11 | 16.06% | 7.92% | 4.44% | 2.69% | 5.96% | 5.81% | 2.4% | 3.12% | 4.51% | 1.18% |
| 2026/08/12 | 14.56% | 9.21% | 4.38% | 2.14% | 5.97% | 6.97% | 2.57% | 3.29% | 3.79% | 1.16% |
| 2026/08/13 | 14.88% | 7.62% | 1.78% | 1.93% | 5.54% | 6.99% | 1.91% | 2.76% | 4.83% | 1.53% |
| 2026/08/14 | 17.88% | 7.29% | 4.34% | 2.75% | 3.99% | 7.16% | 2.36% | 3.05% | 2.28% | 1.01% |
| 2026/08/15 | 13.16% | 8.81% | 4.72% | 2.71% | 4.42% | 6.08% | 2.37% | 3.29% | 4.81% | 1.29% |
| 2026/08/16 | 16.78% | 7.01% | 4.46% | 2.65% | 3.37% | 3.87% | 1.81% | 2.3% | 6.24% | 0.84% |
| 2026/08/17 | 22.45% | 6.89% | 5.58% | 3.44% | 4.47% | 7.12% | 3.66% | 3.21% | 2.27% | 2.06% |
| 2026/08/18 | 28.11% | 9.13% | 5.5% | 1.91% | 5% | 4.22% | 3.31% | 2.84% | 2.34% | 1.61% |
| 2026/08/19 | 24.37% | 8.77% | 2.39% | 1.89% | 5.6% | 5.84% | 2.34% | 2.95% | 3.31% | 1.35% |
| 2026/08/20 | 30.09% | 8.55% | 1.53% | 3.03% | 4.61% | 3.18% | 2.12% | 2.5% | 3.42% | 1.86% |
| 2026/08/21 | 30.77% | 6.88% | 1.34% | 3.09% | 4.69% | 3.33% | 1.99% | 2% | 2.76% | 2.34% |
| 2026/08/22 | 34.66% | 7.15% | 1.43% | 3.48% | 4.61% | 3.93% | 1.81% | 2.41% | 2.01% | 1.9% |
| 2026/08/23 | 28.07% | 8.75% | 4.12% | 3.95% | 4.52% | 4.17% | 2.52% | 2.43% | 3.44% | 1.6% |
| 2026/08/24 | 24.6% | 7.75% | 2.98% | 3.34% | 5.26% | 5.3% | 2.2% | 2.33% | 2.69% | 1.32% |
| 2026/08/25 | 16.09% | 9.47% | 1.44% | 3.62% | 5.33% | 5.72% | 2.54% | 3.6% | 3.64% | 2.32% |
| 2026/08/26 | 17.01% | 8.81% | 5.25% | 2.83% | 5.85% | 3.75% | 2.6% | 2.89% | 3.87% | 1.46% |
| 2026/08/27 | 22.13% | 8.46% | 5.67% | 3.47% | 5.6% | 3.15% | 2.31% | 2.53% | 2.8% | 1.46% |
| 2026/08/28 | 17.7% | 8.26% | 4.03% | 5.27% | 4.9% | 4.52% | 2.86% | 2.83% | 2.95% | 1.72% |
| 2026/08/29 | 20% | 9.08% | 2.53% | 4.79% | 5.45% | 3.34% | 2.56% | 2.31% | 3.7% | 1.08% |
| 2026/08/30 | 23.14% | 9.47% | 1.4% | 3.94% | 5.75% | 3.67% | 3.56% | 2.63% | 3.02% | 1.44% |
| 2026/08/31 | 15.78% | 8.52% | 7.42% | 4.51% | 4.4% | 3.45% | 3.18% | 2.75% | 2.31% | 1.72% |
- lego.com
- target.com
- groupon.com
- amazon.com
- walmart.com
- temu.com
- stickermule.com
- wayfair.com
- etsy.com
- stickergiant.com
Copyright © Adthena. All rights reserved.
Lego.com dominated August with a peak spend share of 34.66% on the 22nd. Target.com maintained steady growth, while Groupon.com saw a significant spike on the 31st. The month concluded with Lego.com leading.
Competitor Count for US Retail Toys and Games
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 1195 |
| 2026/08/02 | 1213 |
| 2026/08/03 | 1120 |
| 2026/08/04 | 1302 |
| 2026/08/05 | 1131 |
| 2026/08/06 | 1020 |
| 2026/08/07 | 964 |
| 2026/08/08 | 924 |
| 2026/08/09 | 913 |
| 2026/08/10 | 1069 |
| 2026/08/11 | 1011 |
| 2026/08/12 | 1009 |
| 2026/08/13 | 1004 |
| 2026/08/14 | 1057 |
| 2026/08/15 | 976 |
| 2026/08/16 | 929 |
| 2026/08/17 | 930 |
| 2026/08/18 | 900 |
| 2026/08/19 | 869 |
| 2026/08/20 | 988 |
| 2026/08/21 | 1040 |
| 2026/08/22 | 1067 |
| 2026/08/23 | 1003 |
| 2026/08/24 | 1040 |
| 2026/08/25 | 1080 |
| 2026/08/26 | 1094 |
| 2026/08/27 | 1094 |
| 2026/08/28 | 1125 |
| 2026/08/29 | 1095 |
| 2026/08/30 | 1096 |
| 2026/08/31 | 1047 |
Copyright © Adthena. All rights reserved.
August began with 1,195 advertisers, peaking at 1,302 on the 4th. A mid-month dip to 869 on the 19th was followed by a recovery, ending at 1,047.
