Share of Clicks for top 10 US Retail Toys and Games brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| walmart.com | 14.56 |
| target.com | 10.15 |
| lego.com | 6.29 |
| temu.com | 4.15 |
| pokemoncenter.com | 3.78 |
| etsy.com | 3.73 |
| disneystore.com | 3.32 |
| nuggetcomfort.com | 3.24 |
| wayfair.com | 2.49 |
| orientaltrading.com | 2.33 |
| others | 45.96 |
- walmart.com - 14.56%
- target.com - 10.15%
- lego.com - 6.29%
- temu.com - 4.15%
- pokemoncenter.com - 3.78%
- etsy.com - 3.73%
- disneystore.com - 3.32%
- nuggetcomfort.com - 3.24%
- wayfair.com - 2.49%
- orientaltrading.com - 2.33%
- others - 45.96%
Copyright © Adthena. All rights reserved.
Walmart leads with 14.56% click share, followed by Target at 10.15%. Others dominate with 45.96%, overshadowing smaller players like Lego and Temu.
Share of Spend for the top 10 US Retail Toys and Games brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | walmart.com | target.com | etsy.com | lego.com | temu.com | nuggetcomfort.com | wayfair.com | amazon.com | groupon.com | bestbuy.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 7.97% | 7.95% | 2.33% | 18.38% | 1.97% | 7.98% | 2.01% | 1.41% | 5.73% | 0.46% |
| 2026/05/02 | 7.09% | 8.83% | 3.06% | 17.56% | 2.5% | 9.07% | 2.07% | 0.91% | 5.64% | 0.36% |
| 2026/05/03 | 7.95% | 8.98% | 4.23% | 13.08% | 3.15% | 3.42% | 2.2% | 1.94% | 6.92% | 0.53% |
| 2026/05/04 | 5.55% | 8.5% | 3.02% | 27.14% | 3.08% | 5.69% | 1.23% | 1.23% | 4.85% | 0.55% |
| 2026/05/05 | 6.28% | 8.06% | 3.43% | 16.16% | 3.4% | 5.87% | 1.75% | 1.91% | 5.6% | 0.69% |
| 2026/05/06 | 8.04% | 7.61% | 2.87% | 16.45% | 2.45% | 4.08% | 1.84% | 1.55% | 4.83% | 0.65% |
| 2026/05/07 | 8.74% | 7.71% | 3.1% | 9.92% | 2.44% | 2.41% | 1.57% | 1.37% | 6.35% | 0.59% |
| 2026/05/08 | 8.26% | 7% | 2.4% | 10.21% | 2.32% | 8.51% | 1.85% | 1.67% | 5.65% | 0.37% |
| 2026/05/09 | 6.77% | 7.01% | 2.77% | 10.53% | 2.93% | 11.17% | 2.1% | 1.76% | 4.89% | 0.28% |
| 2026/05/10 | 5.89% | 6.58% | 3.54% | 10.58% | 3.22% | 4.45% | 2.29% | 5.77% | 4.73% | 0.43% |
| 2026/05/11 | 10.98% | 8.08% | 4.15% | 6.75% | 4.6% | 6.12% | 3.49% | 2.63% | 2.76% | 0.34% |
| 2026/05/12 | 12.4% | 7.92% | 4.08% | 5.09% | 4.37% | 4.14% | 3.44% | 2.61% | 2.4% | 0.5% |
| 2026/05/13 | 12.49% | 5.94% | 3.23% | 8.01% | 3.6% | 2.55% | 2.48% | 2.57% | 4.41% | 0.32% |
| 2026/05/14 | 10.52% | 7.02% | 3.63% | 7.07% | 4.26% | 1.3% | 2.98% | 4.25% | 4.2% | 0.26% |
| 2026/05/15 | 8.25% | 6.99% | 2.4% | 10.18% | 2.31% | 8.49% | 1.85% | 1.67% | 5.63% | 0.36% |
| 2026/05/16 | 15.29% | 8.69% | 4.07% | 5.11% | 5.39% | 1.72% | 3.44% | 2.12% | 2.17% | 0.38% |
| 2026/05/17 | 13.85% | 8.14% | 4.99% | 5.47% | 5.18% | 1.69% | 3.25% | 2.05% | 3.03% | 0.49% |
| 2026/05/18 | 13.81% | 7.94% | 4.14% | 5.09% | 4.5% | 1.36% | 3.54% | 1.64% | 2.73% | 0.3% |
| 2026/05/19 | 11.65% | 7.13% | 3.95% | 5.5% | 4.3% | 6% | 3.89% | 1.54% | 1.91% | 0.34% |
| 2026/05/20 | 13.39% | 8.4% | 4.26% | 6.15% | 3.78% | 0.77% | 3.23% | 2.04% | 2.36% | 0.53% |
| 2026/05/21 | 14.91% | 8.37% | 4.35% | 5.15% | 3.69% | 0.44% | 3.57% | 1.84% | 2.83% | 0.82% |
| 2026/05/22 | 15.95% | 8.19% | 4.63% | 5.48% | 3.9% | 2.55% | 3.66% | 1.48% | 2.77% | 1.05% |
| 2026/05/23 | 13.19% | 6.98% | 5.09% | 5.01% | 4.55% | 3.5% | 3.13% | 2.73% | 2.27% | 2.04% |
| 2026/05/24 | 14.69% | 7.39% | 5.14% | 4.32% | 4.92% | 2.84% | 3.9% | 2.03% | 2.12% | 1.66% |
| 2026/05/25 | 12.48% | 8% | 5.9% | 5.89% | 4.85% | 1.37% | 3.2% | 2.07% | 2.04% | 1.83% |
| 2026/05/26 | 11.67% | 8.35% | 5.05% | 5.73% | 4.44% | 4.4% | 2.95% | 1.79% | 2.32% | 2.88% |
| 2026/05/27 | 13.58% | 8.6% | 5.49% | 5.75% | 4.01% | 3.46% | 2.76% | 2.05% | 1.93% | 2.54% |
| 2026/05/28 | 13.32% | 8.36% | 5.18% | 5.59% | 4.31% | 1.62% | 2.61% | 1.93% | 1.52% | 3.06% |
| 2026/05/29 | 12.95% | 7.76% | 4.71% | 6.36% | 5.34% | 3.49% | 2.82% | 1.65% | 1.82% | 3.77% |
| 2026/05/30 | 13.27% | 7.75% | 5.86% | 5.42% | 5.33% | 1.11% | 3.1% | 2.1% | 2.31% | 3.16% |
| 2026/05/31 | 12.63% | 7.78% | 7.03% | 6.93% | 5.48% | 4.5% | 2.99% | 2.91% | 1.93% | 0.61% |
- walmart.com
- target.com
- etsy.com
- lego.com
- temu.com
- nuggetcomfort.com
- wayfair.com
- amazon.com
- groupon.com
- bestbuy.com
Copyright © Adthena. All rights reserved.
In May 2026, Walmart’s PPC spend surged mid-month, peaking at 15.95% on the 22nd. Target maintained steady spend, while Etsy gradually increased, ending at 7.03%. Lego’s spend fluctuated, peaking early. By month’s end, Walmart led, followed by Target and Etsy.
Competitor Count for US Retail Toys and Games
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 1028 |
| 2026/05/02 | 1005 |
| 2026/05/03 | 991 |
| 2026/05/04 | 984 |
| 2026/05/05 | 1090 |
| 2026/05/06 | 1056 |
| 2026/05/07 | 1110 |
| 2026/05/08 | 1160 |
| 2026/05/09 | 1101 |
| 2026/05/10 | 1151 |
| 2026/05/11 | 1371 |
| 2026/05/12 | 1457 |
| 2026/05/13 | 1214 |
| 2026/05/14 | 1282 |
| 2026/05/15 | 1160 |
| 2026/05/16 | 1415 |
| 2026/05/17 | 1385 |
| 2026/05/18 | 1352 |
| 2026/05/19 | 1337 |
| 2026/05/20 | 1371 |
| 2026/05/21 | 1399 |
| 2026/05/22 | 1354 |
| 2026/05/23 | 1440 |
| 2026/05/24 | 1486 |
| 2026/05/25 | 1734 |
| 2026/05/26 | 1739 |
| 2026/05/27 | 1559 |
| 2026/05/28 | 1538 |
| 2026/05/29 | 1547 |
| 2026/05/30 | 1526 |
| 2026/05/31 | 1527 |
Copyright © Adthena. All rights reserved.
May began with 1,028 advertisers, dipping to 984 by the 4th. A surge followed, peaking at 1,739 on the 26th. The month concluded with 1,527 advertisers.
