Share of Clicks for top 10 US Retail Toys and Games brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| lego.com | 18.09 |
| spirithalloween.com | 16.65 |
| disneystore.com | 7.26 |
| target.com | 6.27 |
| groupon.com | 4.81 |
| pokemoncenter.com | 4.19 |
| walmart.com | 3.59 |
| orientaltrading.com | 3.4 |
| buildabear.com | 2.73 |
| amazon.com | 2.37 |
| others | 30.64 |
- lego.com - 18.09%
- spirithalloween.com - 16.65%
- disneystore.com - 7.26%
- target.com - 6.27%
- groupon.com - 4.81%
- pokemoncenter.com - 4.19%
- walmart.com - 3.59%
- orientaltrading.com - 3.4%
- buildabear.com - 2.73%
- amazon.com - 2.37%
- others - 30.64%
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Lego.com leads with 18.09% click share, followed by spirithalloween.com at 16.65%. Others collectively hold 30.64%, showcasing diverse competition.
Share of Spend for the top 10 US Retail Toys and Games brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | lego.com | target.com | walmart.com | stickermule.com | etsy.com | wayfair.com | temu.com | stickergiant.com | amazon.com | groupon.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/09/01 | 26.88% | 5.78% | 3.72% | 3.23% | 1.48% | 2.11% | 2.09% | 1.88% | 5.61% | 2.9% |
| 2026/09/02 | 19.96% | 6.42% | 3.42% | 2.95% | 2.05% | 2.86% | 2.01% | 2.06% | 2.67% | 6.05% |
| 2026/09/03 | 18.5% | 5.7% | 4.82% | 2.77% | 2.11% | 3.18% | 2.96% | 1.78% | 3.83% | 3.62% |
| 2026/09/04 | 15.24% | 5.98% | 4.92% | 3.23% | 2.16% | 3.47% | 2.29% | 1.94% | 5.51% | 3.21% |
| 2026/09/05 | 14.63% | 4.86% | 3.39% | 3.04% | 2.89% | 3.75% | 2.33% | 1.94% | 6.32% | 3.94% |
| 2026/09/06 | 17.23% | 4.73% | 3.44% | 2.86% | 2.79% | 3.28% | 2.38% | 1.61% | 6.84% | 3.91% |
| 2026/09/07 | 21.29% | 3.47% | 4.01% | 2.42% | 2.05% | 3.48% | 2.14% | 2.44% | 6.38% | 3.42% |
| 2026/09/08 | 24.17% | 4.33% | 2.38% | 2.86% | 2.3% | 3.18% | 2.09% | 2.46% | 4.23% | 5.54% |
| 2026/09/09 | 38.66% | 3.32% | 2.5% | 2.15% | 1.59% | 3.36% | 2.14% | 1.69% | 3.33% | 2.07% |
| 2026/09/10 | 33.86% | 5.08% | 3.04% | 2.62% | 2.23% | 1.98% | 1.98% | 1.78% | 2.55% | 2.76% |
| 2026/09/11 | 27.55% | 6.25% | 3.8% | 2.73% | 2.27% | 2.39% | 1.45% | 2.07% | 2.32% | 4.91% |
| 2026/09/12 | 14.87% | 8.35% | 5.08% | 3.26% | 2.42% | 2.55% | 1.35% | 3.14% | 3.41% | 3.06% |
| 2026/09/13 | 15.64% | 8.94% | 5.73% | 3.41% | 2.47% | 2.35% | 1.48% | 2.62% | 3.09% | 2.45% |
| 2026/09/14 | 23.79% | 7.89% | 4.7% | 3.66% | 1.72% | 2.19% | 0.99% | 2.97% | 1.78% | 5.62% |
| 2026/09/15 | 16.05% | 8.44% | 5.29% | 2.9% | 2.44% | 2.24% | 2.42% | 2.27% | 2.75% | 1.83% |
| 2026/09/16 | 21.07% | 8.29% | 5.47% | 2.83% | 2.24% | 2.22% | 2.74% | 2.01% | 2.2% | 1.38% |
| 2026/09/17 | 14.49% | 9.04% | 5.93% | 3.53% | 2.52% | 2.34% | 1.39% | 2.18% | 1.63% | 2.11% |
| 2026/09/18 | 15.27% | 9.44% | 7.11% | 3.19% | 2.15% | 2.57% | 1.75% | 1.87% | 2.27% | 1.98% |
| 2026/09/19 | 13.81% | 8.3% | 6.27% | 3.43% | 1.9% | 3.62% | 1.58% | 1.74% | 3.15% | 1.74% |
| 2026/09/20 | 30.63% | 6.49% | 4.28% | 2.55% | 1.72% | 2.01% | 1.66% | 1.69% | 2.52% | 3.84% |
| 2026/09/21 | 21.37% | 8.25% | 4.51% | 3.26% | 1.91% | 1.84% | 2.44% | 1.63% | 3.03% | 1.39% |
| 2026/09/22 | 33.55% | 6.64% | 3.69% | 1.96% | 1.44% | 1.49% | 1.91% | 1.08% | 2.44% | 1.92% |
| 2026/09/23 | 48.21% | 4.79% | 2.8% | 1.5% | 1.43% | 1.38% | 1.18% | 1.02% | 1.61% | 1.41% |
| 2026/09/24 | 17.66% | 7.28% | 3.48% | 2.27% | 2.19% | 2.66% | 1.74% | 1.28% | 2.69% | 2.14% |
| 2026/09/25 | 31.86% | 6.49% | 3.45% | 2.06% | 1.6% | 2.12% | 1.44% | 0.82% | 3.07% | 3.43% |
| 2026/09/26 | 14.1% | 7.75% | 4.6% | 2.03% | 2.26% | 2.97% | 1.55% | 0.86% | 2.51% | 3.97% |
| 2026/09/27 | 18.87% | 7.11% | 3.93% | 2.06% | 2.48% | 2.61% | 2.01% | 0.63% | 2.42% | 2.97% |
| 2026/09/28 | 16.9% | 6.91% | 4.94% | 2.31% | 2.47% | 2.94% | 1.89% | 1.19% | 1.53% | 2.77% |
| 2026/09/29 | 16.35% | 8.1% | 4.68% | 3.27% | 2.17% | 2.64% | 1.44% | 2.17% | 2.07% | 1.98% |
| 2026/09/30 | 21.68% | 6.05% | 3.76% | 3.31% | 2.65% | 2.44% | 1.89% | 1.69% | 1.53% | 0.93% |
- lego.com
- target.com
- walmart.com
- stickermule.com
- etsy.com
- wayfair.com
- temu.com
- stickergiant.com
- amazon.com
- groupon.com
Copyright © Adthena. All rights reserved.
In September 2026, Lego.com dominated PPC spend, peaking at 48.21% on the 23rd. Target.com and Walmart.com showed steady mid-month increases. By month’s end, Lego.com led, followed by Target.com and Walmart.com.
Competitor Count for US Retail Toys and Games
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/09/01 | 1002 |
| 2026/09/02 | 1284 |
| 2026/09/03 | 1299 |
| 2026/09/04 | 1309 |
| 2026/09/05 | 1275 |
| 2026/09/06 | 1206 |
| 2026/09/07 | 1167 |
| 2026/09/08 | 1112 |
| 2026/09/09 | 1115 |
| 2026/09/10 | 1222 |
| 2026/09/11 | 1252 |
| 2026/09/12 | 1288 |
| 2026/09/13 | 1319 |
| 2026/09/14 | 1242 |
| 2026/09/15 | 1296 |
| 2026/09/16 | 1340 |
| 2026/09/17 | 1379 |
| 2026/09/18 | 1319 |
| 2026/09/19 | 1236 |
| 2026/09/20 | 1235 |
| 2026/09/21 | 1201 |
| 2026/09/22 | 1163 |
| 2026/09/23 | 1110 |
| 2026/09/24 | 1159 |
| 2026/09/25 | 1138 |
| 2026/09/26 | 1101 |
| 2026/09/27 | 1125 |
| 2026/09/28 | 1129 |
| 2026/09/29 | 1176 |
| 2026/09/30 | 1240 |
Copyright © Adthena. All rights reserved.
September began with 1,002 advertisers, peaking at 1,379 mid-month. A decline followed, ending with 1,240 advertisers.
