Share of Clicks for top 10 AUS Software & Technology Cybersecurity brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| nordvpn.com | 22.04 |
| norton.com | 8.79 |
| expressvpn.com | 8.63 |
| lastpass.com | 7.06 |
| 1password.com | 5.89 |
| mcafee.com | 5.3 |
| surfshark.com | 4.49 |
| arlo.com | 4.49 |
| amazon.com.au | 3.87 |
| bitdefender.com | 3.68 |
| others | 25.76 |
- nordvpn.com - 22.04%
- norton.com - 8.79%
- expressvpn.com - 8.63%
- lastpass.com - 7.06%
- 1password.com - 5.89%
- mcafee.com - 5.3%
- surfshark.com - 4.49%
- arlo.com - 4.49%
- amazon.com.au - 3.87%
- bitdefender.com - 3.68%
- others - 25.76%
Copyright © Adthena. All rights reserved.
In the PPC landscape, NordVPN leads with 22.04% click share, closely followed by Norton at 8.79%. ExpressVPN captures 8.63%, while ‘others’ collectively hold 25.76%, showcasing diverse competition.
Share of Spend for the top 10 AUS Software & Technology Cybersecurity brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | nordvpn.com | norton.com | mcafee.com | bitdefender.com | expressvpn.com | surfshark.com | top10vpn.com | lastpass.com | cybernews.com | huntress.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 10.1% | 12.65% | 9.25% | 5.6% | 5.03% | 3.66% | 3.72% | 2.42% | 2.72% | 3.98% |
| 2026/02/02 | 10.67% | 10.21% | 8.63% | 6.96% | 3.45% | 1.93% | 1.82% | 1.38% | 2.9% | 3.8% |
| 2026/02/03 | 11.97% | 16.49% | 11.1% | 6.01% | 4.38% | 1.42% | 2.57% | 1.57% | 2.94% | 2% |
| 2026/02/04 | 13.17% | 11.85% | 9.88% | 5.62% | 5.44% | 1.41% | 3.17% | 1.56% | 3.82% | 2.49% |
| 2026/02/05 | 14.23% | 15.56% | 11.23% | 5.35% | 4.32% | 2.48% | 2.36% | 1.61% | 3.46% | 1.88% |
| 2026/02/06 | 11.94% | 16.55% | 9.95% | 5.85% | 6.39% | 3.33% | 3.82% | 1.2% | 2.55% | 2.61% |
| 2026/02/07 | 13.82% | 13.96% | 9.16% | 6% | 5.15% | 1.56% | 3.17% | 1.83% | 2.68% | 2.61% |
| 2026/02/08 | 13.14% | 16.04% | 8.93% | 4.73% | 4.39% | 1.1% | 4.47% | 1.72% | 2.57% | 3.68% |
| 2026/02/09 | 13.2% | 16.76% | 7.6% | 5.44% | 6.21% | 2.35% | 3.79% | 1.24% | 2.95% | 3.34% |
| 2026/02/10 | 11.75% | 14.36% | 8.83% | 4.82% | 6.31% | 2.57% | 5.93% | 1.73% | 2.46% | 2.92% |
| 2026/02/11 | 9.35% | 15.66% | 9.4% | 5.82% | 6.15% | 3.67% | 4.21% | 1.62% | 2.34% | 2.16% |
| 2026/02/12 | 10.04% | 15.71% | 9.76% | 6.62% | 4.86% | 2.83% | 4.23% | 1.62% | 3.48% | 2.88% |
| 2026/02/13 | 11.92% | 16.52% | 9.93% | 5.83% | 6.38% | 3.33% | 3.81% | 1.19% | 2.55% | 2.61% |
| 2026/02/14 | 13.8% | 13.94% | 9.15% | 5.99% | 5.14% | 1.56% | 3.17% | 1.83% | 2.68% | 2.61% |
| 2026/02/15 | 13.13% | 16.03% | 8.95% | 4.72% | 4.38% | 1.1% | 4.46% | 1.72% | 2.56% | 3.68% |
| 2026/02/16 | 13.03% | 16.55% | 7.5% | 5.37% | 6.13% | 2.32% | 3.74% | 1.23% | 2.91% | 3.3% |
| 2026/02/17 | 10.59% | 17.52% | 12.42% | 7.61% | 5.34% | 1.21% | 3.65% | 1.97% | 1.81% | 2.08% |
| 2026/02/18 | 10.94% | 13.07% | 6.65% | 4.14% | 5.59% | 3.21% | 6.43% | 2.16% | 2.87% | 3.49% |
| 2026/02/19 | 8.59% | 16.64% | 11.79% | 9.96% | 5.44% | 2.75% | 2.71% | 1.86% | 1.59% | 1.87% |
| 2026/02/20 | 11.89% | 12.86% | 7.71% | 10.35% | 7.56% | 2.45% | 2.05% | 1.27% | 1.1% | 1.19% |
| 2026/02/21 | 10.23% | 17.37% | 10.48% | 7.21% | 7.12% | 3.35% | 0.87% | 2.39% | 1.34% | 1.93% |
| 2026/02/22 | 13.33% | 16.15% | 10.56% | 6.89% | 5.99% | 2.46% | 0% | 2.56% | 0.9% | 1.62% |
| 2026/02/23 | 12.09% | 12.49% | 10.26% | 6.35% | 5.26% | 3.31% | 3.55% | 1.74% | 3.24% | 1.02% |
| 2026/02/24 | 13.28% | 15.18% | 11.91% | 5.73% | 4.24% | 1.51% | 3.27% | 1.73% | 3.78% | 1.78% |
| 2026/02/25 | 12.57% | 15.24% | 7.7% | 5.96% | 6.02% | 1.88% | 5.52% | 1.5% | 3.03% | 0.37% |
| 2026/02/26 | 13.81% | 14.5% | 10.24% | 7.06% | 5.38% | 3.77% | 0.62% | 2.3% | 2.92% | 0.69% |
| 2026/02/27 | 11.67% | 18.95% | 11.73% | 8.4% | 6.91% | 2.76% | 0.86% | 2.13% | 2.75% | 0.9% |
| 2026/02/28 | 15.39% | 11.99% | 11.93% | 8.98% | 7.14% | 4.72% | 3.94% | 2.45% | 2.13% | 0.89% |
- nordvpn.com
- norton.com
- mcafee.com
- bitdefender.com
- expressvpn.com
- surfshark.com
- top10vpn.com
- lastpass.com
- cybernews.com
- huntress.com
Copyright © Adthena. All rights reserved.
In February 2026, NordVPN’s spend share fluctuated, peaking at 15.39% on the 28th. Norton led with a high of 18.95% on the 27th. McAfee, Bitdefender, and ExpressVPN showed varied trends, while Surfshark and Huntress had lower shares.
Competitor Count for AUS Software & Technology Cybersecurity
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/02/01 | 267 |
| 2026/02/02 | 283 |
| 2026/02/03 | 277 |
| 2026/02/04 | 256 |
| 2026/02/05 | 253 |
| 2026/02/06 | 252 |
| 2026/02/07 | 255 |
| 2026/02/08 | 246 |
| 2026/02/09 | 254 |
| 2026/02/10 | 254 |
| 2026/02/11 | 254 |
| 2026/02/12 | 254 |
| 2026/02/13 | 252 |
| 2026/02/14 | 255 |
| 2026/02/15 | 246 |
| 2026/02/16 | 254 |
| 2026/02/17 | 224 |
| 2026/02/18 | 228 |
| 2026/02/19 | 247 |
| 2026/02/20 | 241 |
| 2026/02/21 | 232 |
| 2026/02/22 | 234 |
| 2026/02/23 | 254 |
| 2026/02/24 | 262 |
| 2026/02/25 | 263 |
| 2026/02/26 | 261 |
| 2026/02/27 | 235 |
| 2026/02/28 | 234 |
Copyright © Adthena. All rights reserved.
February began with 267 advertisers, peaking at 283 on the 2nd. A decline followed, reaching 224 on the 17th. The month closed with 234 advertisers, reflecting a fluctuating landscape.