Share of Clicks for top 10 UK Software & Technology Cybersecurity brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| nordvpn.com | 20.79 |
| surfshark.com | 10.37 |
| cybernews.com | 6.65 |
| mcafee.com | 5.59 |
| expressvpn.com | 5.32 |
| norton.com | 5.13 |
| 1password.com | 3.17 |
| simplisafe.co.uk | 2.77 |
| top10vpn.com | 2.7 |
| lastpass.com | 2.6 |
| others | 34.91 |
- nordvpn.com - 20.79%
- surfshark.com - 10.37%
- cybernews.com - 6.65%
- mcafee.com - 5.59%
- expressvpn.com - 5.32%
- norton.com - 5.13%
- 1password.com - 3.17%
- simplisafe.co.uk - 2.77%
- top10vpn.com - 2.7%
- lastpass.com - 2.6%
- others - 34.91%
Copyright © Adthena. All rights reserved.
NordVPN leads with 20.79% click share, followed by Surfshark at 10.37%. Others collectively hold 34.91%, showcasing diverse competition.
Share of Spend for the top 10 UK Software & Technology Cybersecurity brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | nordvpn.com | cybernews.com | surfshark.com | expressvpn.com | norton.com | mcafee.com | vpnpro.com | bitdefender.com | top10vpn.com | forbes.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 18.48% | 10.16% | 10.5% | 5.2% | 5.57% | 3.81% | 5.01% | 2.04% | 5.69% | 3.05% |
| 2026/04/02 | 17.1% | 12.55% | 10.59% | 4.57% | 6.64% | 3.37% | 4.37% | 1.93% | 3.84% | 2.61% |
| 2026/04/03 | 15% | 11.81% | 9.15% | 4.12% | 7.18% | 3.41% | 5.74% | 1.52% | 3.86% | 2.7% |
| 2026/04/04 | 15.52% | 13.02% | 8.64% | 4.15% | 5.41% | 3.28% | 6.17% | 1.93% | 4.75% | 2.4% |
| 2026/04/05 | 15.75% | 12.77% | 9.88% | 3.86% | 4.59% | 3.58% | 4.71% | 2.33% | 5.69% | 2.09% |
| 2026/04/06 | 15.82% | 10.5% | 9.56% | 4.35% | 4.73% | 4.19% | 4.13% | 2.18% | 4.31% | 2.33% |
| 2026/04/07 | 17.1% | 11.6% | 9.64% | 4.09% | 5.34% | 4.92% | 5.82% | 2.07% | 4.27% | 1.97% |
| 2026/04/08 | 17.61% | 14.08% | 11.23% | 3.63% | 4.67% | 4.01% | 5.54% | 1.85% | 4.32% | 1.62% |
| 2026/04/09 | 18.59% | 12.43% | 10.28% | 5.04% | 5.02% | 3.99% | 5.43% | 2.31% | 5.22% | 1.23% |
| 2026/04/10 | 17.55% | 10.96% | 9.57% | 5.53% | 4.5% | 3.51% | 4.33% | 1.99% | 6.07% | 1.53% |
| 2026/04/11 | 17.3% | 11.46% | 8.53% | 5.93% | 4.69% | 4.74% | 4.35% | 2.05% | 4.32% | 1.57% |
| 2026/04/12 | 17.42% | 10.34% | 7.33% | 5.51% | 5.39% | 4.66% | 3.5% | 2.48% | 5.15% | 1.68% |
| 2026/04/13 | 17.32% | 11.67% | 8.86% | 5.23% | 5.42% | 3.32% | 3.73% | 2.06% | 4.63% | 2.81% |
| 2026/04/14 | 17.63% | 11.8% | 11.03% | 4.99% | 5.52% | 3.76% | 3.65% | 2.38% | 4.66% | 2.03% |
| 2026/04/15 | 18.03% | 11.19% | 9.75% | 4.72% | 5.9% | 4.03% | 4.1% | 2.33% | 5.69% | 1.68% |
| 2026/04/16 | 16.28% | 11.66% | 6.8% | 4.84% | 6.02% | 4.17% | 5.35% | 3.21% | 4.44% | 2.05% |
| 2026/04/17 | 17.68% | 11.12% | 7.87% | 4.81% | 6.7% | 3.64% | 4.3% | 2.64% | 3.11% | 1.33% |
| 2026/04/18 | 16.26% | 12.27% | 9.01% | 4.15% | 6.04% | 3.27% | 7.07% | 2.39% | 5.37% | 1.77% |
| 2026/04/19 | 17.4% | 10.95% | 10.89% | 4.33% | 5.71% | 3.49% | 5.15% | 1.79% | 4.12% | 1.93% |
| 2026/04/20 | 19.23% | 9.7% | 11.86% | 4.37% | 5.51% | 3.65% | 4.1% | 1.89% | 2.49% | 1.26% |
| 2026/04/21 | 17.33% | 8.29% | 14.07% | 4.53% | 5.2% | 3.23% | 5.67% | 2.5% | 2.82% | 1.46% |
| 2026/04/22 | 18.66% | 9.68% | 13.71% | 4.24% | 4.58% | 3.74% | 4.85% | 1.88% | 3.36% | 1.36% |
| 2026/04/23 | 17.17% | 11.31% | 12.34% | 4.81% | 4.8% | 4.3% | 4.14% | 2.32% | 3.32% | 1.4% |
| 2026/04/24 | 18.15% | 10.73% | 12.76% | 4.3% | 4.72% | 5.07% | 3.73% | 2.21% | 1.9% | 0.98% |
| 2026/04/25 | 16.23% | 10.86% | 11.77% | 4.4% | 5.03% | 4.91% | 4.63% | 2.19% | 2.43% | 1.18% |
| 2026/04/26 | 17.72% | 11.27% | 9.41% | 5.21% | 4.7% | 5.16% | 5.19% | 2% | 3.27% | 1.76% |
| 2026/04/27 | 16.97% | 10.27% | 12.45% | 4.81% | 4.36% | 4.22% | 5.55% | 2.07% | 1.58% | 1.1% |
| 2026/04/28 | 16.38% | 10.72% | 12.28% | 5.57% | 5.21% | 4.68% | 4.38% | 1.91% | 1.83% | 1.4% |
| 2026/04/29 | 15.8% | 9.74% | 12.48% | 6.17% | 5.41% | 4.46% | 3.37% | 2.1% | 3.02% | 1.47% |
| 2026/04/30 | 16.52% | 11.08% | 10.97% | 6.87% | 4.62% | 3.72% | 3.06% | 2.62% | 2.12% | 0.96% |
- nordvpn.com
- cybernews.com
- surfshark.com
- expressvpn.com
- norton.com
- mcafee.com
- vpnpro.com
- bitdefender.com
- top10vpn.com
- forbes.com
Copyright © Adthena. All rights reserved.
In April 2026, NordVPN’s spend share fluctuated, peaking at 19.23% on April 20. Cybernews saw a decline, ending at 11.08%. Surfshark’s share rose mid-month, closing at 10.97%. ExpressVPN’s share increased steadily, finishing at 6.87%. Norton and McAfee showed varied trends, while VPNPro and Bitdefender experienced fluctuations. Top10VPN and Forbes saw declining trends, ending at 2.12% and 0.96%, respectively.
Competitor Count for UK Software & Technology Cybersecurity
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 373 |
| 2026/04/02 | 386 |
| 2026/04/03 | 379 |
| 2026/04/04 | 362 |
| 2026/04/05 | 367 |
| 2026/04/06 | 417 |
| 2026/04/07 | 411 |
| 2026/04/08 | 397 |
| 2026/04/09 | 388 |
| 2026/04/10 | 377 |
| 2026/04/11 | 365 |
| 2026/04/12 | 371 |
| 2026/04/13 | 390 |
| 2026/04/14 | 405 |
| 2026/04/15 | 395 |
| 2026/04/16 | 390 |
| 2026/04/17 | 381 |
| 2026/04/18 | 368 |
| 2026/04/19 | 372 |
| 2026/04/20 | 407 |
| 2026/04/21 | 385 |
| 2026/04/22 | 373 |
| 2026/04/23 | 371 |
| 2026/04/24 | 373 |
| 2026/04/25 | 367 |
| 2026/04/26 | 351 |
| 2026/04/27 | 367 |
| 2026/04/28 | 363 |
| 2026/04/29 | 364 |
| 2026/04/30 | 353 |
Copyright © Adthena. All rights reserved.
April saw fluctuating advertiser numbers, peaking at 417 on April 6th, before gradually declining to 353 by month’s end.