Share of Clicks for top 10 UK Software & Technology Cybersecurity brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| nordvpn.com | 22.44 |
| surfshark.com | 9.38 |
| mcafee.com | 5.6 |
| norton.com | 5.29 |
| cybernews.com | 4.56 |
| expressvpn.com | 4.07 |
| simplisafe.co.uk | 3.74 |
| forbes.com | 2.35 |
| vpnpro.com | 2.23 |
| 1password.com | 2.18 |
| others | 38.16 |
- nordvpn.com - 22.44%
- surfshark.com - 9.38%
- mcafee.com - 5.6%
- norton.com - 5.29%
- cybernews.com - 4.56%
- expressvpn.com - 4.07%
- simplisafe.co.uk - 3.74%
- forbes.com - 2.35%
- vpnpro.com - 2.23%
- 1password.com - 2.18%
- others - 38.16%
Copyright © Adthena. All rights reserved.
In the cybersecurity PPC landscape, NordVPN leads with 22.44% click share, followed by Surfshark at 9.38%. Others collectively dominate with 38.16%, highlighting diverse competition.
Share of Spend for the top 10 UK Software & Technology Cybersecurity brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | nordvpn.com | surfshark.com | cybernews.com | norton.com | forbes.com | mcafee.com | vpnpro.com | expressvpn.com | top10vpn.com | bitdefender.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 15.66% | 9.44% | 7.38% | 4.81% | 2.15% | 6.32% | 4.88% | 2.46% | 0.41% | 1.32% |
| 2025/12/02 | 17.83% | 12.07% | 7.03% | 7.26% | 1.81% | 5.55% | 3.88% | 2.69% | 0.66% | 1.3% |
| 2025/12/03 | 16.74% | 11.74% | 8.71% | 5.86% | 2.19% | 6.08% | 3.96% | 1.89% | 0.39% | 1.71% |
| 2025/12/04 | 16.98% | 10.84% | 7.44% | 5.05% | 2.4% | 6.17% | 4.15% | 1.95% | 1.03% | 2.31% |
| 2025/12/05 | 14.07% | 9.64% | 8.41% | 4.91% | 3.37% | 5.18% | 3.44% | 2.59% | 1.11% | 1.92% |
| 2025/12/06 | 13.76% | 9.01% | 6.53% | 5.19% | 3.26% | 5.44% | 3.74% | 3.39% | 1.43% | 2.79% |
| 2025/12/07 | 14.81% | 9.72% | 8.34% | 4.74% | 2.13% | 4.71% | 3.1% | 4.17% | 2.3% | 1.84% |
| 2025/12/08 | 14.65% | 9.73% | 6.48% | 6.05% | 2.66% | 3.39% | 2.02% | 3.86% | 1.74% | 1.99% |
| 2025/12/09 | 16.68% | 10.96% | 8.86% | 5.42% | 2.52% | 3.77% | 3.08% | 3.4% | 1.88% | 1.58% |
| 2025/12/10 | 16.13% | 9.26% | 8.86% | 6.41% | 3.73% | 3.57% | 4.03% | 3.66% | 1.89% | 2.26% |
| 2025/12/11 | 15.58% | 8.19% | 7.68% | 6.43% | 3.17% | 2.68% | 3.61% | 3.94% | 2.53% | 2.48% |
| 2025/12/12 | 16.15% | 8.31% | 8.3% | 6.5% | 3.72% | 2.83% | 3.64% | 3.87% | 3.01% | 2.02% |
| 2025/12/13 | 16.55% | 6.06% | 6.3% | 6.23% | 3.56% | 3.09% | 4.04% | 3.06% | 2.71% | 2.33% |
| 2025/12/14 | 16.01% | 6.58% | 7.53% | 6.37% | 4.27% | 3.08% | 3.78% | 3.45% | 2.81% | 2.01% |
| 2025/12/15 | 17.65% | 8.64% | 6.93% | 6.35% | 3.07% | 2.84% | 3.23% | 2.96% | 1.28% | 1.45% |
| 2025/12/16 | 17.73% | 8.54% | 7.32% | 6.77% | 3.75% | 3.56% | 3.33% | 3.37% | 2.03% | 1.52% |
| 2025/12/17 | 18.45% | 9.38% | 7.96% | 6.68% | 4.07% | 3.42% | 3.18% | 3.87% | 2.03% | 1.31% |
| 2025/12/18 | 19.42% | 8.2% | 6.23% | 6.39% | 4.36% | 3.31% | 2.63% | 4.3% | 2.81% | 1.58% |
| 2025/12/19 | 18.67% | 6.93% | 6.48% | 7.07% | 4.44% | 3.11% | 3.16% | 4.37% | 2.25% | 1.73% |
| 2025/12/20 | 18.6% | 5.98% | 6.89% | 6.47% | 3.45% | 3.49% | 3.79% | 3.93% | 2.01% | 2.02% |
| 2025/12/21 | 16.47% | 5.85% | 4.79% | 7.66% | 3.11% | 3.42% | 3.54% | 4.03% | 2.51% | 1.98% |
| 2025/12/22 | 16.37% | 5.85% | 4.92% | 6.04% | 3.06% | 3.71% | 3.91% | 3.36% | 2.86% | 2.19% |
| 2025/12/23 | 19.49% | 5.48% | 6.09% | 6.44% | 2.6% | 3.45% | 4.82% | 3.36% | 2.77% | 2.33% |
| 2025/12/24 | 15.5% | 4.62% | 5.82% | 5.69% | 4.9% | 3.67% | 4.29% | 3.34% | 3.6% | 2.22% |
| 2025/12/25 | 16.72% | 7.07% | 6.57% | 5.73% | 4.85% | 2.72% | 4.17% | 4.05% | 3.72% | 2.04% |
| 2025/12/26 | 16.24% | 6.62% | 5.7% | 6.16% | 5.11% | 2.9% | 3.85% | 4.42% | 4.01% | 1.98% |
| 2025/12/27 | 15.27% | 4.33% | 7.53% | 5.97% | 3.62% | 3.41% | 4.42% | 4.31% | 3.22% | 1.31% |
| 2025/12/28 | 16.33% | 3.67% | 7.91% | 5.46% | 5.09% | 2.89% | 5.45% | 3.8% | 5.38% | 2.08% |
| 2025/12/29 | 15.92% | 6.36% | 7.02% | 5.83% | 5.2% | 4.02% | 2.28% | 4.04% | 4.44% | 1.66% |
| 2025/12/30 | 16.59% | 7.47% | 8.05% | 6.79% | 5.54% | 3.39% | 2.21% | 4.12% | 3.98% | 1.33% |
| 2025/12/31 | 18.15% | 8.5% | 7.69% | 6.08% | 5.73% | 3.36% | 2.94% | 2.8% | 2.76% | 1.05% |
- nordvpn.com
- surfshark.com
- cybernews.com
- norton.com
- forbes.com
- mcafee.com
- vpnpro.com
- expressvpn.com
- top10vpn.com
- bitdefender.com
Copyright © Adthena. All rights reserved.
NordVPN’s spend share fluctuated, peaking at 19.49% on December 23. Surfshark’s share declined, ending at 8.5%. Cybernews maintained stability, while Norton saw moderate fluctuations. Forbes and McAfee showed varied trends, with Forbes ending at 5.73%. ExpressVPN and Top10VPN had minor fluctuations, finishing at 2.8% and 2.76%, respectively. Bitdefender’s share remained low, closing at 1.05%.
Competitor Count for UK Software & Technology Cybersecurity
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 552 |
| 2025/12/02 | 552 |
| 2025/12/03 | 567 |
| 2025/12/04 | 573 |
| 2025/12/05 | 577 |
| 2025/12/06 | 551 |
| 2025/12/07 | 555 |
| 2025/12/08 | 576 |
| 2025/12/09 | 560 |
| 2025/12/10 | 569 |
| 2025/12/11 | 549 |
| 2025/12/12 | 569 |
| 2025/12/13 | 541 |
| 2025/12/14 | 500 |
| 2025/12/15 | 551 |
| 2025/12/16 | 570 |
| 2025/12/17 | 559 |
| 2025/12/18 | 537 |
| 2025/12/19 | 558 |
| 2025/12/20 | 540 |
| 2025/12/21 | 551 |
| 2025/12/22 | 579 |
| 2025/12/23 | 576 |
| 2025/12/24 | 585 |
| 2025/12/25 | 569 |
| 2025/12/26 | 569 |
| 2025/12/27 | 556 |
| 2025/12/28 | 555 |
| 2025/12/29 | 573 |
| 2025/12/30 | 547 |
| 2025/12/31 | 541 |
Copyright © Adthena. All rights reserved.
Advertisers fluctuated in December, peaking at 585 on the 24th, before closing at 541.