Share of Clicks for top 10 UK Software & Technology Cybersecurity brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| nordvpn.com | 39.37 |
| surfshark.com | 10.26 |
| cybernews.com | 4.47 |
| mcafee.com | 4.43 |
| expressvpn.com | 3.41 |
| norton.com | 3.23 |
| 1password.com | 2.07 |
| bitdefender.com | 2.03 |
| lastpass.com | 1.3 |
| forbes.com | 1.27 |
| others | 28.16 |
- nordvpn.com - 39.37%
- surfshark.com - 10.26%
- cybernews.com - 4.47%
- mcafee.com - 4.43%
- expressvpn.com - 3.41%
- norton.com - 3.23%
- 1password.com - 2.07%
- bitdefender.com - 2.03%
- lastpass.com - 1.3%
- forbes.com - 1.27%
- others - 28.16%
Copyright © Adthena. All rights reserved.
NordVPN dominates with 39.37% click share, followed by Surfshark at 10.26%. Others collectively hold 28.16%, showcasing diverse competition.
Share of Spend for the top 10 UK Software & Technology Cybersecurity brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | nordvpn.com | surfshark.com | cybernews.com | mcafee.com | bitdefender.com | norton.com | forbes.com | expressvpn.com | top10vpn.com | opera.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 18.95% | 13.42% | 10.18% | 5.12% | 2.6% | 2.84% | 1.84% | 9.78% | 2.58% | 0.97% |
| 2026/07/02 | 15.75% | 14.86% | 12.09% | 4.39% | 1.91% | 2.75% | 2.87% | 7.67% | 3.93% | 1.52% |
| 2026/07/03 | 16.67% | 12.68% | 11.04% | 4.53% | 2.67% | 2.78% | 3.59% | 5.85% | 2.91% | 1.86% |
| 2026/07/04 | 17.08% | 10.34% | 8.39% | 4.44% | 2.83% | 2.8% | 5.28% | 5.98% | 3.88% | 0.9% |
| 2026/07/05 | 16.07% | 12.31% | 10.04% | 4.52% | 2.57% | 2.69% | 3.51% | 7.02% | 2.87% | 1.77% |
| 2026/07/06 | 17.94% | 11.83% | 8.42% | 4.78% | 2.81% | 3.17% | 3.63% | 6.72% | 2.16% | 1.44% |
| 2026/07/07 | 15.83% | 14.2% | 6.49% | 5.53% | 3.27% | 3.67% | 3.53% | 8.13% | 1.44% | 1.14% |
| 2026/07/08 | 16.18% | 13.03% | 6.06% | 4.8% | 2.66% | 4.37% | 4.06% | 7.08% | 1.93% | 1.14% |
| 2026/07/09 | 15.35% | 10.58% | 9.38% | 5.33% | 3.31% | 4.23% | 3.22% | 6.57% | 1.45% | 1.88% |
| 2026/07/10 | 16.08% | 12.44% | 8.68% | 5.53% | 3.61% | 3.79% | 2.25% | 6.24% | 2.69% | 1.85% |
| 2026/07/11 | 19.04% | 10.79% | 9.41% | 4.22% | 3.35% | 3.07% | 2.23% | 6.42% | 2.01% | 2.12% |
| 2026/07/12 | 18.17% | 10.9% | 9.42% | 4.43% | 4.07% | 3.11% | 3.33% | 4.93% | 2.72% | 2.59% |
| 2026/07/13 | 16.69% | 10.43% | 10.08% | 5.58% | 3.15% | 3.53% | 3.35% | 6.6% | 1.79% | 2.91% |
| 2026/07/14 | 16.02% | 10.38% | 11.72% | 4.82% | 4.12% | 3.5% | 3.73% | 5.08% | 2.2% | 2.09% |
| 2026/07/15 | 15.18% | 8.02% | 11.52% | 4.96% | 4.09% | 4.53% | 3.56% | 2.19% | 2.72% | 1.42% |
| 2026/07/16 | 18.49% | 15.44% | 9.61% | 3.93% | 2.92% | 3.66% | 1.81% | 3.98% | 1.85% | 1.11% |
| 2026/07/17 | 20.38% | 16.51% | 12.51% | 4.22% | 2.17% | 3.42% | 3.08% | 4.29% | 0.71% | 1.42% |
| 2026/07/18 | 18.5% | 13.39% | 11.24% | 4.49% | 1.74% | 3.96% | 1.12% | 6.55% | 1.15% | 0.27% |
| 2026/07/19 | 36.29% | 11.92% | 5.07% | 3.77% | 2.16% | 3.3% | 0.54% | 1.8% | 1.25% | 0.88% |
| 2026/07/20 | 21.97% | 13.52% | 8.78% | 3.57% | 1.72% | 3.14% | 1.15% | 1.88% | 0.98% | 1.69% |
| 2026/07/21 | 15.92% | 10.35% | 11.64% | 4.79% | 4.09% | 3.48% | 3.7% | 5.05% | 2.18% | 2.08% |
| 2026/07/22 | 27.4% | 10.64% | 7.41% | 5.12% | 2.66% | 3.64% | 1.96% | 2.25% | 1.93% | 1.9% |
| 2026/07/23 | 27.02% | 10.71% | 9.04% | 4.54% | 2.2% | 3.54% | 3.36% | 3.13% | 1.49% | 1.62% |
| 2026/07/24 | 25.54% | 9.22% | 7.24% | 4.47% | 2.95% | 4.07% | 2.37% | 2.67% | 1.94% | 2.06% |
| 2026/07/25 | 28.42% | 9.64% | 8.61% | 4.03% | 2.33% | 3.18% | 2.45% | 4.46% | 1.27% | 1.56% |
| 2026/07/26 | 31.97% | 10.81% | 8.42% | 4.25% | 2.49% | 3.48% | 2.7% | 2.27% | 1.47% | 2.16% |
| 2026/07/27 | 26.06% | 10.44% | 8.54% | 3.95% | 2.84% | 3.81% | 3.11% | 1.95% | 1.13% | 3.28% |
| 2026/07/28 | 21.68% | 11.4% | 10.69% | 4.45% | 3.44% | 3.51% | 3.08% | 1.88% | 1.53% | 2.99% |
| 2026/07/29 | 18.81% | 13.43% | 7.03% | 4.26% | 4.6% | 3.1% | 5.07% | 2% | 0.51% | 1.42% |
| 2026/07/30 | 21.06% | 12.52% | 8.57% | 4.77% | 4.69% | 3.05% | 2.13% | 1.38% | 1.77% | 0.34% |
| 2026/07/31 | 23.05% | 12.73% | 7.15% | 5.64% | 4.04% | 2.77% | 2.52% | 1.87% | 1.04% | 0.02% |
- nordvpn.com
- surfshark.com
- cybernews.com
- mcafee.com
- bitdefender.com
- norton.com
- forbes.com
- expressvpn.com
- top10vpn.com
- opera.com
Copyright © Adthena. All rights reserved.
NordVPN’s spend share fluctuated, peaking at 36.29% on July 19. Surfshark maintained a steady presence, while Cybernews saw a dip mid-month. McAfee and Bitdefender showed minor variations. By month’s end, NordVPN led, followed by Surfshark.
Competitor Count for UK Software & Technology Cybersecurity
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/07/01 | 365 |
| 2026/07/02 | 374 |
| 2026/07/03 | 382 |
| 2026/07/04 | 378 |
| 2026/07/05 | 385 |
| 2026/07/06 | 402 |
| 2026/07/07 | 406 |
| 2026/07/08 | 386 |
| 2026/07/09 | 397 |
| 2026/07/10 | 392 |
| 2026/07/11 | 383 |
| 2026/07/12 | 387 |
| 2026/07/13 | 410 |
| 2026/07/14 | 406 |
| 2026/07/15 | 414 |
| 2026/07/16 | 393 |
| 2026/07/17 | 373 |
| 2026/07/18 | 354 |
| 2026/07/19 | 357 |
| 2026/07/20 | 355 |
| 2026/07/21 | 406 |
| 2026/07/22 | 440 |
| 2026/07/23 | 433 |
| 2026/07/24 | 424 |
| 2026/07/25 | 429 |
| 2026/07/26 | 457 |
| 2026/07/27 | 415 |
| 2026/07/28 | 421 |
| 2026/07/29 | 344 |
| 2026/07/30 | 360 |
| 2026/07/31 | 343 |
Copyright © Adthena. All rights reserved.
Advertisers surged from 365 to 457 mid-month, peaking on July 26. However, a decline followed, ending July at 343.