Share of Clicks for top 10 UK Software & Technology Cybersecurity brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| nordvpn.com | 27.5 |
| surfshark.com | 8.88 |
| mcafee.com | 6.52 |
| cybernews.com | 5.87 |
| expressvpn.com | 3.82 |
| norton.com | 3.52 |
| bitdefender.com | 3.28 |
| vpnpro.com | 2.28 |
| 1password.com | 2.25 |
| simplisafe.co.uk | 2.06 |
| others | 34.02 |
- nordvpn.com - 27.5%
- surfshark.com - 8.88%
- mcafee.com - 6.52%
- cybernews.com - 5.87%
- expressvpn.com - 3.82%
- norton.com - 3.52%
- bitdefender.com - 3.28%
- vpnpro.com - 2.28%
- 1password.com - 2.25%
- simplisafe.co.uk - 2.06%
- others - 34.02%
Copyright © Adthena. All rights reserved.
NordVPN leads with 27.5% click share, followed by Surfshark at 8.88%. Others collectively hold 34.02%, showcasing diverse competition.
Share of Spend for the top 10 UK Software & Technology Cybersecurity brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | nordvpn.com | surfshark.com | cybernews.com | mcafee.com | vpnpro.com | top10vpn.com | bitdefender.com | norton.com | nordlayer.com | expressvpn.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 16.45% | 9.93% | 8.98% | 3.58% | 4.68% | 1.54% | 4% | 3.15% | 0.85% | 6.52% |
| 2026/05/02 | 19.84% | 10.5% | 7.92% | 3.64% | 4.72% | 2.88% | 2.97% | 3.42% | 0.85% | 6.72% |
| 2026/05/03 | 18.25% | 9.76% | 11.09% | 4.1% | 5.35% | 2.96% | 2.6% | 3.63% | 1.31% | 4.94% |
| 2026/05/04 | 16.84% | 10.61% | 8.89% | 4.05% | 4.12% | 3.23% | 2.6% | 3.89% | 1.85% | 4.51% |
| 2026/05/05 | 17.34% | 9.34% | 9.19% | 4.06% | 3.71% | 2.12% | 2.88% | 3.95% | 0.96% | 6.78% |
| 2026/05/06 | 17.43% | 10.11% | 11.25% | 3.75% | 4.55% | 3.11% | 2.71% | 4.55% | 1.63% | 5.6% |
| 2026/05/07 | 17.14% | 9.65% | 9.96% | 3.68% | 3.18% | 3.17% | 2.68% | 4.39% | 1.45% | 7.23% |
| 2026/05/08 | 16.14% | 8.84% | 10.42% | 3.57% | 4.29% | 4.2% | 2.35% | 4.08% | 0.36% | 6.59% |
| 2026/05/09 | 15.44% | 7.39% | 14.73% | 3.57% | 7.66% | 5.13% | 2.23% | 3.34% | 0.7% | 6.64% |
| 2026/05/10 | 16.06% | 7.89% | 13.54% | 2.77% | 4.46% | 4.14% | 2.55% | 3.38% | 1.97% | 7.03% |
| 2026/05/11 | 16.14% | 10.82% | 12.17% | 4.34% | 6.06% | 2.24% | 2.9% | 3.82% | 2.28% | 3.62% |
| 2026/05/12 | 16.02% | 12.39% | 9.48% | 5.67% | 3.94% | 1.62% | 4.43% | 4.33% | 1.55% | 2.3% |
| 2026/05/13 | 15.49% | 12.47% | 9.43% | 5.44% | 3.7% | 1.82% | 3.75% | 3.98% | 1.87% | 2.44% |
| 2026/05/14 | 14.89% | 11.23% | 10.38% | 5.14% | 4.95% | 1.96% | 3.49% | 4.15% | 2.63% | 2.32% |
| 2026/05/15 | 16.1% | 8.82% | 10.39% | 3.56% | 4.28% | 4.19% | 2.35% | 4.07% | 0.36% | 6.58% |
| 2026/05/16 | 15.27% | 8.46% | 12.83% | 5.84% | 6.02% | 1.88% | 3.97% | 3.68% | 1.9% | 2.51% |
| 2026/05/17 | 15.48% | 10.11% | 11.22% | 5.85% | 5.4% | 1.48% | 4.19% | 3.96% | 2.26% | 2.27% |
| 2026/05/18 | 16.13% | 9.19% | 9.48% | 5.99% | 4.3% | 1.26% | 4.06% | 4.72% | 2.54% | 2.66% |
| 2026/05/19 | 16.74% | 10.01% | 9.5% | 6.45% | 5.51% | 1.43% | 4.21% | 4.11% | 2.01% | 2.56% |
| 2026/05/20 | 16.93% | 7.16% | 10.78% | 5.93% | 4.67% | 1.74% | 4.3% | 4.8% | 2.36% | 3.03% |
| 2026/05/21 | 16.35% | 6.23% | 12.44% | 5.75% | 5.42% | 2.88% | 3.47% | 4.1% | 2.96% | 3.16% |
| 2026/05/22 | 15.82% | 4.3% | 13.55% | 5.18% | 4.66% | 5.11% | 4.11% | 3.85% | 2.6% | 3.84% |
| 2026/05/23 | 15.7% | 4.71% | 12.72% | 5.66% | 4.66% | 5.03% | 4.32% | 4.2% | 3.19% | 2.82% |
| 2026/05/24 | 15.99% | 5.61% | 11.1% | 5.75% | 4.87% | 3.86% | 4.29% | 4.4% | 2.65% | 3.37% |
| 2026/05/25 | 15.69% | 8.24% | 11.96% | 6.14% | 3.74% | 3.84% | 4.16% | 3.91% | 2.02% | 2.85% |
| 2026/05/26 | 16.98% | 11.65% | 11.17% | 5.31% | 3.52% | 3.26% | 4.5% | 3.44% | 2.89% | 2.83% |
| 2026/05/27 | 16.57% | 13.97% | 8.94% | 6.5% | 2.16% | 2.92% | 4.74% | 4.03% | 1.73% | 2.11% |
| 2026/05/28 | 17.57% | 13.82% | 9.85% | 6.02% | 2.92% | 3.02% | 4.17% | 3.87% | 2.69% | 2.04% |
| 2026/05/29 | 17.81% | 10.68% | 10.2% | 6.29% | 2.74% | 2.85% | 4.71% | 4.54% | 1.76% | 3.34% |
| 2026/05/30 | 18.53% | 9.1% | 11.66% | 6.2% | 4.03% | 3.45% | 4.44% | 3.56% | 2.46% | 3.36% |
| 2026/05/31 | 16.85% | 10.03% | 9.68% | 6.24% | 5.07% | 4.97% | 4.73% | 3.81% | 2.79% | 2.09% |
- nordvpn.com
- surfshark.com
- cybernews.com
- mcafee.com
- vpnpro.com
- top10vpn.com
- bitdefender.com
- norton.com
- nordlayer.com
- expressvpn.com
Copyright © Adthena. All rights reserved.
NordVPN led May with fluctuating spend, peaking mid-month. Surfshark’s share dipped, then surged late. Cybernews saw consistent growth, while McAfee and VPNPro had steady gains. ExpressVPN’s share varied, ending lower.
Competitor Count for UK Software & Technology Cybersecurity
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 371 |
| 2026/05/02 | 343 |
| 2026/05/03 | 351 |
| 2026/05/04 | 376 |
| 2026/05/05 | 381 |
| 2026/05/06 | 384 |
| 2026/05/07 | 383 |
| 2026/05/08 | 407 |
| 2026/05/09 | 363 |
| 2026/05/10 | 362 |
| 2026/05/11 | 438 |
| 2026/05/12 | 456 |
| 2026/05/13 | 442 |
| 2026/05/14 | 433 |
| 2026/05/15 | 407 |
| 2026/05/16 | 427 |
| 2026/05/17 | 442 |
| 2026/05/18 | 456 |
| 2026/05/19 | 439 |
| 2026/05/20 | 436 |
| 2026/05/21 | 459 |
| 2026/05/22 | 437 |
| 2026/05/23 | 430 |
| 2026/05/24 | 427 |
| 2026/05/25 | 467 |
| 2026/05/26 | 479 |
| 2026/05/27 | 470 |
| 2026/05/28 | 467 |
| 2026/05/29 | 463 |
| 2026/05/30 | 444 |
| 2026/05/31 | 461 |
Copyright © Adthena. All rights reserved.
May began with 371 advertisers, fluctuating initially, then steadily rising. Mid-month saw a peak at 456, followed by a consistent increase, ending at 461.