Share of Clicks for top 10 UK Software & Technology Cybersecurity brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| nordvpn.com | 27.44 |
| surfshark.com | 8.5 |
| mcafee.com | 8.32 |
| expressvpn.com | 4.78 |
| cybernews.com | 3.96 |
| bitdefender.com | 3.86 |
| norton.com | 3.5 |
| forbes.com | 2.76 |
| 1password.com | 2.33 |
| top10vpn.com | 2.21 |
| others | 32.34 |
- nordvpn.com - 27.44%
- surfshark.com - 8.5%
- mcafee.com - 8.32%
- expressvpn.com - 4.78%
- cybernews.com - 3.96%
- bitdefender.com - 3.86%
- norton.com - 3.5%
- forbes.com - 2.76%
- 1password.com - 2.33%
- top10vpn.com - 2.21%
- others - 32.34%
Copyright © Adthena. All rights reserved.
NordVPN leads with 27.44% click share, followed by Surfshark at 8.5%. McAfee holds 8.32%, while ‘others’ dominate with 32.34%.
Share of Spend for the top 10 UK Software & Technology Cybersecurity brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | nordvpn.com | forbes.com | mcafee.com | cybernews.com | bitdefender.com | surfshark.com | expressvpn.com | norton.com | top10vpn.com | nordlayer.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/09/01 | 19.17% | 0.7% | 9.66% | 4.46% | 3.5% | 16.87% | 1.43% | 3.24% | 1.17% | 2.43% |
| 2026/09/02 | 15.97% | 3.36% | 11.13% | 6.7% | 4.48% | 13.27% | 2% | 4.66% | 2.46% | 1.05% |
| 2026/09/03 | 16.7% | 3.17% | 10.41% | 7.12% | 3.9% | 12.55% | 1.54% | 4.28% | 2.02% | 0.74% |
| 2026/09/04 | 13.43% | 3.98% | 11.92% | 9.39% | 4.25% | 7.72% | 1.85% | 5.03% | 4.64% | 1.56% |
| 2026/09/05 | 14.61% | 4.52% | 9.68% | 10.73% | 5.68% | 9% | 2.1% | 5.07% | 4.57% | 1.55% |
| 2026/09/06 | 13.7% | 4.82% | 8.79% | 10.18% | 5.14% | 6.39% | 2.56% | 4.92% | 5.68% | 1.99% |
| 2026/09/07 | 14.46% | 5.28% | 9.2% | 10.99% | 4.23% | 6.29% | 1.57% | 5.27% | 4.69% | 2.29% |
| 2026/09/08 | 13.22% | 5.76% | 9.68% | 8.27% | 5.63% | 7.41% | 3% | 5.58% | 3.46% | 2.25% |
| 2026/09/09 | 13.41% | 4.27% | 9.55% | 7.37% | 5.05% | 9.68% | 3.02% | 4.92% | 3.2% | 1.88% |
| 2026/09/10 | 15.96% | 4.81% | 9.71% | 5.44% | 5.01% | 9.1% | 3.04% | 4.49% | 2.46% | 1.08% |
| 2026/09/11 | 15.41% | 2.82% | 10.52% | 5.52% | 5.72% | 11.42% | 2.68% | 3.71% | 1.81% | 1.29% |
| 2026/09/12 | 17.63% | 2.92% | 11.36% | 3.44% | 5.18% | 11.81% | 1.91% | 5.14% | 1.59% | 1.39% |
| 2026/09/13 | 15.69% | 2.66% | 10.92% | 4.4% | 6.05% | 11.78% | 3.25% | 3.77% | 1.82% | 3% |
| 2026/09/14 | 16.73% | 2.63% | 10.42% | 4.39% | 5.98% | 12.66% | 2.33% | 3.99% | 1.39% | 1.19% |
| 2026/09/15 | 15.82% | 4.3% | 9.98% | 7.08% | 4.92% | 10.66% | 5.67% | 4.36% | 3.3% | 1.16% |
| 2026/09/16 | 11.99% | 5.92% | 9.25% | 10.17% | 2.74% | 6.89% | 6.41% | 4.48% | 4.44% | 1.91% |
| 2026/09/17 | 10.65% | 5.92% | 10.24% | 8.15% | 5.21% | 7.06% | 5.24% | 3.89% | 3.24% | 1.85% |
| 2026/09/18 | 10.53% | 5.63% | 9% | 7.79% | 4.94% | 5.97% | 3.22% | 4.28% | 4.48% | 3.75% |
| 2026/09/19 | 11.28% | 6.84% | 9.7% | 8.19% | 5.25% | 5.05% | 2.21% | 4.5% | 4.6% | 2.45% |
| 2026/09/20 | 14.02% | 5.81% | 9.82% | 8.56% | 5.69% | 4.92% | 3.14% | 4.42% | 4.78% | 2.82% |
| 2026/09/21 | 14.46% | 7.64% | 10.39% | 7.49% | 5.46% | 5.38% | 3.34% | 4.42% | 4.01% | 1.94% |
| 2026/09/22 | 13.74% | 6.34% | 8.62% | 8.23% | 5.33% | 4.05% | 6.32% | 3.44% | 4.47% | 2.71% |
| 2026/09/23 | 12.66% | 6.01% | 8.95% | 10.06% | 5.39% | 4.06% | 5.26% | 2.73% | 4.66% | 2.01% |
| 2026/09/24 | 10.97% | 6.2% | 11.24% | 8.67% | 7.68% | 4.2% | 3.71% | 2.97% | 3.69% | 2.58% |
| 2026/09/25 | 12.99% | 5.68% | 10.79% | 5.9% | 7.7% | 4.86% | 4.26% | 3.2% | 3.42% | 2.55% |
| 2026/09/26 | 13.45% | 4.64% | 12.06% | 6.88% | 7.61% | 5.4% | 1.78% | 3.39% | 4.18% | 2.83% |
| 2026/09/27 | 13.39% | 4.97% | 10.52% | 5.77% | 7.12% | 6.91% | 2.76% | 3.04% | 3.75% | 2.73% |
| 2026/09/28 | 14.18% | 7.04% | 11.88% | 6.96% | 7.72% | 5.34% | 2.17% | 2.7% | 3.89% | 2.71% |
| 2026/09/29 | 11.66% | 10.66% | 9.84% | 6.96% | 6.3% | 6.97% | 6.17% | 3% | 3.14% | 1.9% |
| 2026/09/30 | 11.57% | 10.4% | 9.91% | 8.61% | 6.73% | 5.6% | 5.48% | 4.84% | 2.84% | 1.84% |
- nordvpn.com
- forbes.com
- mcafee.com
- cybernews.com
- bitdefender.com
- surfshark.com
- expressvpn.com
- norton.com
- top10vpn.com
- nordlayer.com
Copyright © Adthena. All rights reserved.
In September 2026, NordVPN’s spend share fluctuated, starting at 19.17% and ending at 11.57%. Forbes saw a steady rise, peaking at 10.66% on September 29. McAfee maintained a consistent presence, while Cybernews experienced ups and downs, closing at 8.61%. Surfshark’s share decreased, finishing at 5.6%. ExpressVPN and Norton showed varied trends, with ExpressVPN ending at 5.48% and Norton at 4.84%. Top10VPN and NordLayer had minor fluctuations, concluding at 2.84% and 1.84%, respectively.
Competitor Count for UK Software & Technology Cybersecurity
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/09/01 | 349 |
| 2026/09/02 | 370 |
| 2026/09/03 | 357 |
| 2026/09/04 | 369 |
| 2026/09/05 | 364 |
| 2026/09/06 | 365 |
| 2026/09/07 | 397 |
| 2026/09/08 | 410 |
| 2026/09/09 | 397 |
| 2026/09/10 | 382 |
| 2026/09/11 | 371 |
| 2026/09/12 | 363 |
| 2026/09/13 | 352 |
| 2026/09/14 | 347 |
| 2026/09/15 | 360 |
| 2026/09/16 | 369 |
| 2026/09/17 | 378 |
| 2026/09/18 | 390 |
| 2026/09/19 | 376 |
| 2026/09/20 | 382 |
| 2026/09/21 | 403 |
| 2026/09/22 | 397 |
| 2026/09/23 | 392 |
| 2026/09/24 | 370 |
| 2026/09/25 | 373 |
| 2026/09/26 | 361 |
| 2026/09/27 | 350 |
| 2026/09/28 | 352 |
| 2026/09/29 | 356 |
| 2026/09/30 | 346 |
Copyright © Adthena. All rights reserved.
September saw a dynamic fluctuation in distinct advertisers, peaking at 410 on the 8th. The month concluded with a slight dip, ending at 346.