Share of Clicks for top 10 UK Software & Technology Cybersecurity brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| nordvpn.com | 26.15 |
| surfshark.com | 10.37 |
| mcafee.com | 5.58 |
| cybernews.com | 5.56 |
| expressvpn.com | 3.9 |
| norton.com | 3.58 |
| bitdefender.com | 3.11 |
| cloudflare.com | 3.08 |
| top10vpn.com | 2.23 |
| simplisafe.co.uk | 1.96 |
| others | 34.48 |
- nordvpn.com - 26.15%
- surfshark.com - 10.37%
- mcafee.com - 5.58%
- cybernews.com - 5.56%
- expressvpn.com - 3.9%
- norton.com - 3.58%
- bitdefender.com - 3.11%
- cloudflare.com - 3.08%
- top10vpn.com - 2.23%
- simplisafe.co.uk - 1.96%
- others - 34.48%
Copyright © Adthena. All rights reserved.
NordVPN leads with 26.15% click share, followed by Surfshark at 10.37%. Others collectively hold 34.48%, showcasing diverse competition.
Share of Spend for the top 10 UK Software & Technology Cybersecurity brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | nordvpn.com | surfshark.com | expressvpn.com | cybernews.com | mcafee.com | forbes.com | norton.com | bitdefender.com | vpnpro.com | top10vpn.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 17.24% | 11.11% | 2.26% | 10% | 6.9% | 0.61% | 4.14% | 4.58% | 3.43% | 3.4% |
| 2026/06/02 | 15.45% | 14.81% | 1.24% | 7.16% | 6.65% | 0.41% | 4.66% | 4.61% | 1.75% | 4.07% |
| 2026/06/03 | 15.38% | 12.96% | 2.16% | 8.25% | 6.79% | 0.92% | 4.43% | 4.85% | 2.05% | 2.68% |
| 2026/06/04 | 16.64% | 10.47% | 1.79% | 8.22% | 6.77% | 0.5% | 4.84% | 4.43% | 3.67% | 3.11% |
| 2026/06/05 | 15.02% | 10.44% | 1.75% | 8.81% | 6.4% | 0.63% | 4.21% | 4.86% | 4.09% | 2.8% |
| 2026/06/06 | 15.96% | 11.94% | 1.72% | 8.5% | 6.75% | 0.34% | 4.12% | 5.18% | 4.43% | 2.23% |
| 2026/06/07 | 17.53% | 12.69% | 2.06% | 7.86% | 6.68% | 0.52% | 4.16% | 4.93% | 3.34% | 2.91% |
| 2026/06/08 | 17.38% | 12.12% | 3.22% | 6.79% | 4.66% | 0.67% | 4.78% | 3.86% | 3.37% | 3.71% |
| 2026/06/09 | 17.05% | 10.9% | 3.63% | 7.64% | 5.63% | 0.92% | 5.12% | 4.47% | 2.39% | 2.73% |
| 2026/06/10 | 16.65% | 9.6% | 5.01% | 7.97% | 6.42% | 1.27% | 4.81% | 4.87% | 2.46% | 0.89% |
| 2026/06/11 | 14.9% | 8.26% | 6.45% | 8.92% | 5.82% | 1.37% | 5.01% | 4.95% | 3.24% | 2.36% |
| 2026/06/12 | 15.01% | 7.52% | 6.3% | 8.88% | 6.7% | 1.44% | 3.76% | 5.74% | 1.79% | 2.88% |
| 2026/06/13 | 14.46% | 7.85% | 5.8% | 8.32% | 6.83% | 1.46% | 4.2% | 5.76% | 2.63% | 3.37% |
| 2026/06/14 | 16.2% | 8.61% | 5.27% | 8.22% | 5.21% | 1.32% | 3.97% | 3.79% | 3.15% | 3.46% |
| 2026/06/15 | 14.64% | 8.11% | 3.58% | 7.85% | 6.06% | 1.25% | 4.72% | 4.75% | 2.79% | 4.16% |
| 2026/06/16 | 14.61% | 7.5% | 4.52% | 7.49% | 7.02% | 2.03% | 4.66% | 5.22% | 3.14% | 4.12% |
| 2026/06/17 | 16.53% | 7.43% | 3.94% | 7.53% | 7.02% | 3.52% | 4.7% | 5.16% | 2.26% | 4.08% |
| 2026/06/18 | 15.45% | 7.13% | 3.56% | 8.2% | 6.07% | 4.14% | 4.59% | 5.07% | 3.69% | 4.31% |
| 2026/06/19 | 14.97% | 10.23% | 4.4% | 10.09% | 5.69% | 3.22% | 4.35% | 4.13% | 3.5% | 2.73% |
| 2026/06/20 | 17% | 15.88% | 2.77% | 10.26% | 3.65% | 2.59% | 3.56% | 1.72% | 1.88% | 4.52% |
| 2026/06/21 | 19.13% | 17.1% | 3.74% | 12.91% | 2.92% | 2.4% | 3.48% | 1.44% | 1.07% | 3.99% |
| 2026/06/22 | 19.64% | 15.4% | 5.51% | 8.38% | 3.29% | 3.15% | 4.02% | 1.87% | 0.6% | 2.03% |
| 2026/06/23 | 17.21% | 14.47% | 5.65% | 12.73% | 4.18% | 3.29% | 3.52% | 1.77% | 0.42% | 2.56% |
| 2026/06/24 | 15.54% | 12.11% | 6.3% | 11.77% | 3.82% | 2.78% | 4.25% | 1.98% | 0.63% | 1.61% |
| 2026/06/25 | 17.56% | 11.38% | 8% | 11.07% | 4.13% | 3.03% | 2.85% | 1.63% | 0.5% | 2.52% |
| 2026/06/26 | 16.94% | 10.89% | 8.96% | 10.53% | 3.87% | 3.04% | 2.97% | 2.17% | 1.24% | 4.01% |
| 2026/06/27 | 17.39% | 12.82% | 7.34% | 14.53% | 3.11% | 2.5% | 2.27% | 1.84% | 1.85% | 3.18% |
| 2026/06/28 | 17.03% | 13.12% | 8.7% | 11.6% | 3.83% | 2.74% | 2.48% | 1.67% | 0.77% | 2.69% |
| 2026/06/29 | 17.94% | 12.93% | 7.21% | 12.66% | 3.85% | 2.49% | 2.37% | 2.16% | 0.99% | 1.58% |
| 2026/06/30 | 18.78% | 15.48% | 9.51% | 9.04% | 4.85% | 2.69% | 2.5% | 2.38% | 2.33% | 2.09% |
- nordvpn.com
- surfshark.com
- expressvpn.com
- cybernews.com
- mcafee.com
- forbes.com
- norton.com
- bitdefender.com
- vpnpro.com
- top10vpn.com
Copyright © Adthena. All rights reserved.
In June 2026, NordVPN’s PPC spend share fluctuated, peaking at 19.64% on June 22. Surfshark saw a mid-month surge, reaching 17.10% on June 21. ExpressVPN’s share rose steadily, ending at 9.51%. Cybernews experienced a spike on June 27, hitting 14.53%. McAfee’s share declined, closing at 4.85%. Forbes maintained a low profile, peaking at 3.52% on June 17. Norton and Bitdefender showed consistent activity, while VPNPro and Top10VPN had sporadic peaks. The month concluded with NordVPN leading the spend share.
Competitor Count for UK Software & Technology Cybersecurity
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/06/01 | 479 |
| 2026/06/02 | 481 |
| 2026/06/03 | 470 |
| 2026/06/04 | 466 |
| 2026/06/05 | 458 |
| 2026/06/06 | 436 |
| 2026/06/07 | 424 |
| 2026/06/08 | 468 |
| 2026/06/09 | 458 |
| 2026/06/10 | 451 |
| 2026/06/11 | 437 |
| 2026/06/12 | 442 |
| 2026/06/13 | 416 |
| 2026/06/14 | 417 |
| 2026/06/15 | 428 |
| 2026/06/16 | 420 |
| 2026/06/17 | 416 |
| 2026/06/18 | 418 |
| 2026/06/19 | 409 |
| 2026/06/20 | 379 |
| 2026/06/21 | 371 |
| 2026/06/22 | 370 |
| 2026/06/23 | 391 |
| 2026/06/24 | 382 |
| 2026/06/25 | 384 |
| 2026/06/26 | 363 |
| 2026/06/27 | 360 |
| 2026/06/28 | 356 |
| 2026/06/29 | 381 |
| 2026/06/30 | 383 |
Copyright © Adthena. All rights reserved.
In June 2026, advertiser numbers fluctuated, peaking at 481 on June 2, then gradually declined, ending at 383.