Share of Clicks for top 10 UK Software & Technology Cybersecurity brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| nordvpn.com | 29.84 |
| surfshark.com | 12.14 |
| mcafee.com | 7.19 |
| norton.com | 3.65 |
| 1password.com | 3.22 |
| cybernews.com | 2.84 |
| cloudflare.com | 2.72 |
| incogni.com | 2.4 |
| expressvpn.com | 2.38 |
| simplisafe.co.uk | 2.19 |
| others | 31.43 |
- nordvpn.com - 29.84%
- surfshark.com - 12.14%
- mcafee.com - 7.19%
- norton.com - 3.65%
- 1password.com - 3.22%
- cybernews.com - 2.84%
- cloudflare.com - 2.72%
- incogni.com - 2.4%
- expressvpn.com - 2.38%
- simplisafe.co.uk - 2.19%
- others - 31.43%
Copyright © Adthena. All rights reserved.
NordVPN leads with 29.84% click share, closely followed by Surfshark at 12.14%. McAfee and Norton trail behind. Others collectively hold 31.43%.
Share of Spend for the top 10 UK Software & Technology Cybersecurity brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | nordvpn.com | surfshark.com | cybernews.com | mcafee.com | incogni.com | norton.com | opera.com | expressvpn.com | bitdefender.com | forbes.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 22.75% | 11.31% | 6.28% | 5.93% | 5.14% | 3.79% | 0.02% | 2.28% | 2.61% | 1.68% |
| 2026/08/02 | 23.18% | 13.45% | 6.37% | 6.29% | 3.82% | 3.4% | 2.23% | 1.92% | 3.46% | 0.78% |
| 2026/08/03 | 22.25% | 14.45% | 3.86% | 5.06% | 4.43% | 3.31% | 1.58% | 2.32% | 3.16% | 1.3% |
| 2026/08/04 | 19.23% | 13.36% | 6.55% | 4.51% | 4.06% | 2.87% | 2.1% | 2.85% | 2.46% | 1.26% |
| 2026/08/05 | 17.58% | 15.07% | 9.48% | 5.35% | 3.23% | 2.66% | 3.46% | 3.88% | 3.05% | 1.63% |
| 2026/08/06 | 19.85% | 14.9% | 6.65% | 5.5% | 4.32% | 2.98% | 1.79% | 1.89% | 2.18% | 1.45% |
| 2026/08/07 | 14.53% | 16.12% | 6.87% | 4.54% | 6.67% | 3.22% | 1.93% | 1.56% | 2.56% | 1.07% |
| 2026/08/08 | 19.08% | 18.45% | 5.03% | 5.44% | 5.73% | 2.31% | 1.68% | 0.3% | 1.57% | 3.15% |
| 2026/08/09 | 15.77% | 14.87% | 7.55% | 4.91% | 4.58% | 3.61% | 0.87% | 1.39% | 2.48% | 2.67% |
| 2026/08/10 | 17.4% | 18.77% | 3.73% | 5.15% | 5.24% | 2.66% | 1.52% | 1.41% | 2.29% | 2.74% |
| 2026/08/11 | 17.2% | 17.32% | 3.34% | 6.56% | 6.46% | 3.8% | 2.77% | 2.8% | 1.59% | 2.34% |
| 2026/08/12 | 11.19% | 17.35% | 8.88% | 5.28% | 4.66% | 2.93% | 2.47% | 2.03% | 1.49% | 2.76% |
| 2026/08/13 | 16.74% | 11.67% | 5.23% | 5.66% | 3.5% | 2.7% | 2.27% | 2.26% | 2.42% | 2.23% |
| 2026/08/14 | 18.79% | 15.66% | 3.83% | 5.58% | 3.68% | 3.31% | 2.81% | 1.56% | 2.84% | 1.57% |
| 2026/08/15 | 17.13% | 16.61% | 3.87% | 7.46% | 5.67% | 3.3% | 2.69% | 0.88% | 1.86% | 1.85% |
| 2026/08/16 | 16.76% | 17.91% | 6.98% | 6.2% | 3.68% | 3.09% | 2.53% | 1.69% | 1.86% | 2.51% |
| 2026/08/17 | 14.35% | 17.93% | 4.02% | 7.06% | 4.09% | 2.84% | 4.61% | 1.31% | 1.62% | 1.18% |
| 2026/08/18 | 13.92% | 16.4% | 2.33% | 7.02% | 4.63% | 2.49% | 2.91% | 0.88% | 2.82% | 1.17% |
| 2026/08/19 | 15.73% | 14.34% | 3.4% | 8.7% | 3.87% | 2.86% | 2.61% | 2.43% | 1.84% | 1.72% |
| 2026/08/20 | 16.33% | 14.05% | 2.13% | 6.33% | 6.05% | 2.79% | 4.06% | 2.11% | 2.58% | 1.31% |
| 2026/08/21 | 15.78% | 19.08% | 2.12% | 6.98% | 6.45% | 3.05% | 2.79% | 1.21% | 2.72% | 0.4% |
| 2026/08/22 | 15.52% | 18.2% | 5.16% | 7.06% | 5.23% | 2.74% | 2.82% | 1.38% | 2.28% | 0.64% |
| 2026/08/23 | 17.1% | 19.28% | 2.67% | 7.17% | 5.42% | 2.89% | 2.35% | 1.53% | 2.13% | 0.33% |
| 2026/08/24 | 16.22% | 16.69% | 4.05% | 7.89% | 5.43% | 2.79% | 2.12% | 1.06% | 1.94% | 0.76% |
| 2026/08/25 | 18.37% | 11.23% | 5.64% | 6.87% | 5.28% | 3.41% | 1.35% | 2.5% | 2.66% | 1.9% |
| 2026/08/26 | 15.59% | 10.93% | 7.6% | 6.73% | 4% | 2.86% | 2.24% | 2.2% | 3.19% | 3.74% |
| 2026/08/27 | 17.65% | 11.23% | 7.84% | 6.33% | 4.16% | 3.66% | 1.61% | 2.47% | 1.98% | 4.11% |
| 2026/08/28 | 16.57% | 13.17% | 9.94% | 5.85% | 3.46% | 2.94% | 1.56% | 3.3% | 1.98% | 3.13% |
| 2026/08/29 | 18.36% | 11.4% | 9.24% | 6.38% | 4.24% | 3.21% | 1.09% | 2.65% | 2.45% | 1.58% |
| 2026/08/30 | 19.95% | 12.8% | 5.43% | 7.76% | 4.16% | 3.8% | 2.03% | 2.1% | 2.73% | 2.18% |
| 2026/08/31 | 20.47% | 12.55% | 7.37% | 6.77% | 4.56% | 3.64% | 2.52% | 2.51% | 2.4% | 2.23% |
- nordvpn.com
- surfshark.com
- cybernews.com
- mcafee.com
- incogni.com
- norton.com
- opera.com
- expressvpn.com
- bitdefender.com
- forbes.com
Copyright © Adthena. All rights reserved.
In August 2026, NordVPN’s PPC spend share fluctuated, starting at 22.75% and ending at 20.47%. Surfshark saw a rise, peaking mid-month at 19.28%. Cybernews and McAfee had modest gains, while Incogni and Norton remained stable. Opera and ExpressVPN showed minor variations, with Bitdefender and Forbes experiencing slight increases.
Competitor Count for UK Software & Technology Cybersecurity
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 340 |
| 2026/08/02 | 345 |
| 2026/08/03 | 353 |
| 2026/08/04 | 338 |
| 2026/08/05 | 365 |
| 2026/08/06 | 371 |
| 2026/08/07 | 324 |
| 2026/08/08 | 294 |
| 2026/08/09 | 317 |
| 2026/08/10 | 327 |
| 2026/08/11 | 315 |
| 2026/08/12 | 343 |
| 2026/08/13 | 366 |
| 2026/08/14 | 338 |
| 2026/08/15 | 324 |
| 2026/08/16 | 339 |
| 2026/08/17 | 338 |
| 2026/08/18 | 336 |
| 2026/08/19 | 323 |
| 2026/08/20 | 325 |
| 2026/08/21 | 328 |
| 2026/08/22 | 312 |
| 2026/08/23 | 300 |
| 2026/08/24 | 300 |
| 2026/08/25 | 340 |
| 2026/08/26 | 339 |
| 2026/08/27 | 349 |
| 2026/08/28 | 362 |
| 2026/08/29 | 328 |
| 2026/08/30 | 335 |
| 2026/08/31 | 349 |
Copyright © Adthena. All rights reserved.
August saw fluctuating advertiser numbers, peaking at 371 on the 6th, dipping to 294 on the 8th, and closing at 349 on the 31st.