Share of Clicks for top 10 UK Software & Technology Cybersecurity brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| nordvpn.com | 21.92 |
| surfshark.com | 10.26 |
| mcafee.com | 7.07 |
| expressvpn.com | 5.15 |
| cybernews.com | 4.61 |
| simplisafe.co.uk | 3.51 |
| norton.com | 3.32 |
| 1password.com | 2.88 |
| top10vpn.com | 2.85 |
| vpnpro.com | 2.6 |
| others | 35.83 |
- nordvpn.com - 21.92%
- surfshark.com - 10.26%
- mcafee.com - 7.07%
- expressvpn.com - 5.15%
- cybernews.com - 4.61%
- simplisafe.co.uk - 3.51%
- norton.com - 3.32%
- 1password.com - 2.88%
- top10vpn.com - 2.85%
- vpnpro.com - 2.6%
- others - 35.83%
Copyright © Adthena. All rights reserved.
NordVPN leads with 21.92% click share, followed by Surfshark at 10.26%. Others dominate with 35.83%, highlighting diverse competition.
Share of Spend for the top 10 UK Software & Technology Cybersecurity brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | nordvpn.com | surfshark.com | cybernews.com | expressvpn.com | vpnpro.com | top10vpn.com | mcafee.com | norton.com | bitdefender.com | forbes.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 17.82% | 10.06% | 7.85% | 5.09% | 5.88% | 3.82% | 4.02% | 2.69% | 1.37% | 1.48% |
| 2026/03/02 | 17.13% | 9.44% | 9.45% | 5.1% | 4.55% | 4.28% | 3.42% | 2.17% | 1.57% | 1.26% |
| 2026/03/03 | 17.01% | 12.18% | 10.69% | 5.24% | 6.04% | 5.61% | 3.77% | 2.46% | 1.38% | 1.79% |
| 2026/03/04 | 15.49% | 12.67% | 7.12% | 6.12% | 5.5% | 5.19% | 4.38% | 2.26% | 1.42% | 1.93% |
| 2026/03/05 | 15.56% | 12.67% | 9.05% | 7.04% | 5.82% | 4.34% | 3.76% | 2.59% | 1.64% | 1.26% |
| 2026/03/06 | 15.38% | 12.74% | 7.13% | 6.03% | 5.13% | 4.5% | 4.39% | 2.72% | 1.79% | 1.4% |
| 2026/03/07 | 16.82% | 11.04% | 8.15% | 4.88% | 5.85% | 4.38% | 4.23% | 3.25% | 1.39% | 1.03% |
| 2026/03/08 | 12.87% | 11.97% | 7.88% | 4.15% | 6.44% | 3.63% | 4.79% | 3.39% | 1.52% | 1.59% |
| 2026/03/09 | 14.43% | 8.29% | 5.86% | 4.71% | 7.26% | 5.41% | 4.76% | 2.94% | 1.79% | 0.9% |
| 2026/03/10 | 16.29% | 12.38% | 7.42% | 4.66% | 6.5% | 5.2% | 4.73% | 2.83% | 1.28% | 0.9% |
| 2026/03/11 | 17.48% | 10.82% | 10.09% | 4.69% | 7.04% | 3.39% | 4.03% | 2.51% | 1.1% | 2.14% |
| 2026/03/12 | 18.34% | 9.53% | 7.22% | 5.29% | 5.7% | 3.57% | 4.44% | 2.01% | 1.63% | 2.46% |
| 2026/03/13 | 15.94% | 11.74% | 7.17% | 4.96% | 4.7% | 2.91% | 4.4% | 3.21% | 1.15% | 1.77% |
| 2026/03/14 | 15.49% | 10.03% | 9.33% | 4.62% | 5.1% | 3.03% | 5.16% | 2.54% | 1.96% | 1.44% |
| 2026/03/15 | 16.33% | 7.85% | 10.43% | 4.7% | 6.49% | 3.29% | 5.37% | 2.26% | 2.26% | 2.38% |
| 2026/03/16 | 16.05% | 8.37% | 8.54% | 4.82% | 6.38% | 3.74% | 5.29% | 2.74% | 2.27% | 2.81% |
| 2026/03/17 | 15.34% | 9.92% | 9.04% | 4.73% | 6% | 5.23% | 6.37% | 2.69% | 2.58% | 2.89% |
| 2026/03/18 | 15.17% | 8.52% | 10.27% | 5.78% | 5.47% | 3.31% | 7.27% | 2.87% | 2.82% | 2.3% |
| 2026/03/19 | 13.76% | 10.41% | 10.55% | 5.34% | 8.22% | 4.26% | 5.91% | 2.59% | 2.39% | 1.97% |
| 2026/03/20 | 17.09% | 11.4% | 7.87% | 5.07% | 8.13% | 5.38% | 4.77% | 2.62% | 1.57% | 1.62% |
| 2026/03/21 | 13.37% | 8.87% | 5.98% | 4.55% | 3.66% | 4.16% | 6.53% | 2.69% | 2.52% | 1.17% |
| 2026/03/22 | 15.56% | 11% | 5.51% | 5.33% | 3.37% | 3.88% | 6.91% | 2.83% | 2.17% | 1.37% |
| 2026/03/23 | 14.32% | 10.32% | 5.25% | 4.25% | 5.64% | 5.56% | 5.46% | 2.64% | 2.38% | 1.64% |
| 2026/03/24 | 15.3% | 9.89% | 9.01% | 4.72% | 5.99% | 5.21% | 6.36% | 2.69% | 2.57% | 2.88% |
| 2026/03/25 | 17.62% | 10.1% | 8.8% | 6.2% | 5.53% | 3.52% | 5.77% | 3% | 2.39% | 1.21% |
| 2026/03/26 | 17.77% | 10.98% | 7.63% | 6.67% | 4.39% | 3.37% | 5.36% | 3.57% | 2.2% | 1.86% |
| 2026/03/27 | 18.15% | 12.85% | 8.9% | 7.06% | 4.03% | 2.57% | 4.02% | 3.78% | 2.6% | 1.77% |
| 2026/03/28 | 19.74% | 12.15% | 9.03% | 6.1% | 4.07% | 3.28% | 4.68% | 4% | 2.18% | 1.96% |
| 2026/03/29 | 18.54% | 13.16% | 7.39% | 4.57% | 2.52% | 3.72% | 4.59% | 4.23% | 2.47% | 2.35% |
| 2026/03/30 | 17.86% | 12.19% | 9.38% | 4.59% | 4.32% | 5.62% | 4.84% | 3.56% | 2.37% | 2.08% |
| 2026/03/31 | 15.49% | 13.11% | 11.65% | 6.28% | 5.67% | 4.3% | 4.22% | 4.13% | 2.3% | 1.72% |
- nordvpn.com
- surfshark.com
- cybernews.com
- expressvpn.com
- vpnpro.com
- top10vpn.com
- mcafee.com
- norton.com
- bitdefender.com
- forbes.com
Copyright © Adthena. All rights reserved.
In March 2026, NordVPN led with fluctuating spend, peaking at 19.74% on March 28. Surfshark and Cybernews showed varied trends, while ExpressVPN and VPNPro had modest shares. McAfee and Norton saw steady growth, with Bitdefender and Forbes maintaining lower shares.
Competitor Count for UK Software & Technology Cybersecurity
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 362 |
| 2026/03/02 | 383 |
| 2026/03/03 | 367 |
| 2026/03/04 | 367 |
| 2026/03/05 | 369 |
| 2026/03/06 | 371 |
| 2026/03/07 | 358 |
| 2026/03/08 | 359 |
| 2026/03/09 | 373 |
| 2026/03/10 | 378 |
| 2026/03/11 | 374 |
| 2026/03/12 | 365 |
| 2026/03/13 | 380 |
| 2026/03/14 | 359 |
| 2026/03/15 | 364 |
| 2026/03/16 | 387 |
| 2026/03/17 | 398 |
| 2026/03/18 | 375 |
| 2026/03/19 | 370 |
| 2026/03/20 | 376 |
| 2026/03/21 | 350 |
| 2026/03/22 | 363 |
| 2026/03/23 | 385 |
| 2026/03/24 | 398 |
| 2026/03/25 | 364 |
| 2026/03/26 | 355 |
| 2026/03/27 | 359 |
| 2026/03/28 | 346 |
| 2026/03/29 | 358 |
| 2026/03/30 | 368 |
| 2026/03/31 | 357 |
Copyright © Adthena. All rights reserved.
March saw fluctuating advertiser numbers, peaking at 398 on March 17 and 24. The month concluded with a slight dip to 357, reflecting dynamic market activity.