AUS Software & Technology Mobile App Dev - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Mobile App Dev category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Software & Technology Mobile App Dev AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	14.0854513946
	85.9145486054

14%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	37
	63

37%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	19%
Transactional	1%
Navigational	7%
Seasonal	0%
Local	0%
Problem Solving	6%

Market Exposure

Share of Clicks for top 10 AUS Software & Technology Mobile App Dev brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
apple.com	34.79
shopify.com	10.61
squareup.com	8.88
spacetalk.co	7.96
microsoft.com	7.88
amazon.com.au	4.65
location-tool.com	3.92
meta.com	2.41
tracelo.com	1.63
uber.com	1.59
others	15.68

apple.com - 34.79%
shopify.com - 10.61%
squareup.com - 8.88%
spacetalk.co - 7.96%
microsoft.com - 7.88%
amazon.com.au - 4.65%
location-tool.com - 3.92%
meta.com - 2.41%
tracelo.com - 1.63%
uber.com - 1.59%
others - 15.68%

Apple.com dominates with 34.79% click share, followed by Shopify.com at 10.61%. Others collectively hold 15.68%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology Mobile App Dev brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	apple.com	squareup.com	amazon.com.au	shopify.com	meta.com	microsoft.com	spacetalk.co	location-tool.com	tracelo.com	tyro.com
2025/12/01	8.7%	11.83%	3.9%	8.73%	3.38%	8.9%	1.97%	9.53%	4.57%	1.63%
2025/12/02	3.23%	13.74%	1.34%	9.87%	2.7%	12.71%	0%	2.96%	0%	2.89%
2025/12/03	11.02%	16.14%	8.13%	12.7%	0%	2.9%	0%	5.02%	0.21%	1.68%
2025/12/04	24.26%	9.71%	2.25%	5.47%	0.74%	5.2%	3.51%	8.22%	2.88%	3.12%
2025/12/05	9.69%	10.53%	7.15%	7.53%	1.68%	7.75%	2.68%	12.34%	2.67%	2.26%
2025/12/06	10.45%	8.58%	2.89%	9.39%	1.5%	9.33%	3.88%	11.35%	2.91%	2.88%
2025/12/07	11.14%	7.35%	3.98%	6.61%	0.82%	4.37%	4.21%	14.89%	8.91%	1.93%
2025/12/08	19.77%	6.5%	4.5%	8.45%	3.12%	6.38%	4.06%	6.61%	3.13%	1.83%
2025/12/09	20.19%	9.57%	2.98%	6.66%	5.41%	4.21%	3.36%	6.08%	2.44%	7.19%
2025/12/10	10.86%	11.21%	2.44%	9.75%	6.12%	5.85%	5.32%	3.2%	2.82%	2.61%
2025/12/11	10.77%	10.68%	0.82%	9.05%	0%	4.67%	6.53%	12.98%	3.44%	2.56%
2025/12/12	15.18%	13.68%	4.03%	7.08%	3.41%	3.32%	1.63%	9.26%	8.07%	1.58%
2025/12/13	12.19%	9.65%	5.36%	7.51%	3.76%	5.88%	0%	11.36%	2.51%	2.26%
2025/12/14	13.31%	9.3%	2.7%	7.77%	0%	3.94%	4.71%	11.17%	2.6%	1.53%
2025/12/15	16.17%	13.38%	1.85%	11.56%	3.93%	5.91%	4.91%	9.56%	3.01%	1.69%
2025/12/16	12.14%	13.31%	2.81%	11.35%	3.08%	3.46%	5.74%	12.09%	4.66%	1.84%
2025/12/17	15.32%	12.6%	2.81%	9.18%	4.75%	2.44%	4.35%	13.62%	1.81%	2.21%
2025/12/18	0.36%	18.25%	0.88%	11.61%	0%	7.57%	6.24%	3.14%	3.23%	2.62%
2025/12/19	3.38%	21.8%	2.04%	11.72%	2.75%	5.62%	3.18%	10.85%	0.01%	1.91%
2025/12/20	22.95%	10.16%	5.33%	6.08%	0.91%	5.98%	0.39%	12.81%	0.22%	1.44%
2025/12/21	20.89%	14.22%	3.34%	8.91%	4.55%	3.53%	2.29%	8.94%	2.88%	1.92%
2025/12/22	13.54%	10.54%	12.71%	9%	1.96%	4.21%	3.26%	4.86%	4.08%	1.1%
2025/12/23	18.01%	12.38%	4.59%	7.38%	3.46%	3.34%	3.87%	5.09%	6.81%	1.56%
2025/12/24	24.95%	12.7%	2.29%	6.29%	0.69%	4.77%	2.79%	5.23%	3.64%	1.9%
2025/12/25	13.16%	18.4%	3.24%	8.18%	2.21%	3%	1.64%	11.28%	2.4%	2.3%
2025/12/26	9.46%	19.7%	2.26%	8.39%	0%	1.78%	0.78%	7.22%	4.86%	2.93%
2025/12/27	11.3%	14.62%	4.78%	10.57%	0%	4.41%	0.75%	5.1%	5.75%	2.87%
2025/12/28	20.95%	11.57%	2.39%	9.23%	0%	6.81%	1.13%	4.65%	7.91%	1.85%
2025/12/29	19.91%	9.42%	3.14%	8.43%	1.52%	3.82%	2.97%	4.41%	7.5%	1.75%
2025/12/30	6.54%	13.79%	3.09%	11.03%	0.9%	3.7%	2.06%	6.87%	2.04%	1.7%
2025/12/31	15.77%	10.85%	8.68%	5.23%	5.09%	4.98%	2.89%	2.61%	2.48%	1.73%

apple.com
squareup.com
amazon.com.au
shopify.com
meta.com
microsoft.com
spacetalk.co
location-tool.com
tracelo.com
tyro.com

Apple’s PPC spend fluctuated significantly in December, peaking on the 24th at 24.95%. Squareup maintained a steady presence, while Amazon.com.au saw a spike on the 31st. Shopify and Microsoft showed consistent activity, with notable peaks mid-month. Meta’s spend was sporadic, and Spacetalk’s activity declined towards month’s end. Overall, December ended with diverse spending patterns across advertisers.

Market Exposure

Competitor Count for AUS Software & Technology Mobile App Dev

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/12/01	234
2025/12/02	220
2025/12/03	227
2025/12/04	230
2025/12/05	234
2025/12/06	233
2025/12/07	237
2025/12/08	243
2025/12/09	231
2025/12/10	236
2025/12/11	240
2025/12/12	236
2025/12/13	245
2025/12/14	202
2025/12/15	237
2025/12/16	221
2025/12/17	228
2025/12/18	225
2025/12/19	227
2025/12/20	221
2025/12/21	222
2025/12/22	230
2025/12/23	238
2025/12/24	238
2025/12/25	233
2025/12/26	223
2025/12/27	214
2025/12/28	217
2025/12/29	216
2025/12/30	210
2025/12/31	220

December saw fluctuating advertiser numbers, peaking at 245 on the 13th, then dipping to 202 on the 14th. The month concluded with 220 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology Mobile App Dev

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
squareup.com	5.06%
apple.com	2.52%
devicetrackerplus.com	1.58%
amazon.com.au	1.5%
ring.com	0.62%
microsoft.com	-1.18%
location-tool.com	-1.55%
life360.com	-1.65%
lightspeedhq.com.au	-2.43%
spacetalk.co	-3.95%

Squareup.com surged with a 5.06% click share increase, while spacetalk.co faced a 3.95% decline.

Campaign Efficiency

AUS Software & Technology Mobile App Dev Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	apple.com	amazon.com.au	meta.com	squareup.com	microsoft.com	shopify.com	spacetalk.co	location-tool.com	tracelo.com	lightspeedhq.com.au
2025/12/01	9.8%	7.72%	5.78%	7.68%	8.45%	12.32%	1.85%	7.26%	3.99%	0%
2025/12/02	6.43%	4.16%	5.22%	5.97%	17.36%	11.6%	0%	2.21%	0%	3.57%
2025/12/03	13.99%	14.86%	0%	8.42%	3.19%	13.84%	0%	3.52%	0.13%	8.16%
2025/12/04	33.8%	4.96%	1.25%	5.91%	5.86%	5.62%	3.43%	5.2%	1.75%	2.57%
2025/12/05	12.84%	15.33%	2.57%	6.46%	9.83%	9.53%	2.58%	8.78%	1.76%	7.03%
2025/12/06	12.77%	6.5%	2.4%	4.11%	11.85%	11.11%	3.95%	8.54%	1.84%	9.85%
2025/12/07	14.44%	9.55%	1.25%	2.27%	5.97%	8.31%	4.35%	12.28%	7.05%	7.71%
2025/12/08	25.63%	9.12%	4.52%	1.12%	7.45%	9.75%	3.71%	4.99%	1.82%	10.81%
2025/12/09	25.39%	6.17%	8.39%	1.45%	4.73%	10.16%	3.37%	4.88%	2.34%	9.18%
2025/12/10	14.72%	5.17%	10.44%	2.34%	8.2%	12.73%	5.72%	3.11%	2.88%	9.53%
2025/12/11	16.57%	2.12%	0%	2.97%	6.9%	13.42%	7.99%	12.56%	2.54%	5%
2025/12/12	18.72%	8.84%	5.54%	9.6%	3.89%	9.85%	1.62%	8.55%	6.05%	1.53%
2025/12/13	17.65%	12.67%	6.77%	3.78%	8.41%	8.48%	0%	10.78%	2.71%	4.6%
2025/12/14	18.55%	6.41%	0%	5.7%	5.04%	12.22%	5.22%	9.68%	2.74%	4.6%
2025/12/15	22.79%	4.22%	6.17%	12.58%	7.34%	14.3%	4.85%	7.18%	2.05%	3.38%
2025/12/16	18.2%	6.31%	5.28%	9.15%	4.07%	15.54%	6.03%	9.17%	3.61%	0.01%
2025/12/17	24.68%	6.29%	7.97%	7.44%	2.74%	12.18%	4.61%	11.28%	1.85%	0.01%
2025/12/18	0.52%	2.49%	0.05%	17.96%	12.59%	17.9%	8.05%	4.1%	4.01%	0.01%
2025/12/19	6.06%	4.84%	4.8%	20.14%	6.89%	15.73%	3.46%	8.69%	0.01%	0%
2025/12/20	30.62%	11.21%	1.44%	6.69%	7.16%	6.73%	0.39%	10.04%	0.23%	0%
2025/12/21	32.07%	6.98%	6.81%	9.13%	3.76%	10.25%	2.17%	6.64%	1.73%	0%
2025/12/22	18.15%	22.27%	2.68%	7.72%	4.36%	9.07%	2.67%	3.92%	2.51%	0%
2025/12/23	24.46%	8.77%	5.21%	8.8%	4.19%	8.51%	3.67%	4.67%	4.46%	0%
2025/12/24	39.12%	4.56%	0.99%	7.97%	5.97%	7.54%	2.81%	4.33%	2.86%	0%
2025/12/25	20.65%	8.14%	3.88%	14.97%	3.95%	10.44%	1.77%	8.84%	1.77%	0%
2025/12/26	13.66%	5.75%	0%	16.08%	2.44%	11.48%	0.9%	6.88%	4.49%	0%
2025/12/27	15.19%	11.64%	0%	11.13%	6.01%	12.05%	0.8%	4.39%	4.21%	0%
2025/12/28	33.37%	4.33%	0%	10.51%	7.79%	11.29%	1.08%	3.44%	4.95%	0%
2025/12/29	30.9%	6.47%	2.16%	6.7%	4.38%	9.23%	2.86%	3.24%	4.57%	0%
2025/12/30	10.13%	5.08%	1.37%	12.3%	4.66%	13.37%	2.13%	5.84%	2.03%	0%
2025/12/31	22.11%	18.09%	8.3%	7.93%	6.87%	6.25%	3.03%	2.75%	2.41%	0%

apple.com
amazon.com.au
meta.com
squareup.com
microsoft.com
shopify.com
spacetalk.co
location-tool.com
tracelo.com
lightspeedhq.com.au

Apple’s impression share fluctuated significantly, peaking at 39.12% on December 24. Amazon’s share was more stable, ending at 18.09%. Meta saw a low of 0.05% on December 18. Squareup’s share rose to 20.14% on December 19. Microsoft had a peak of 17.36% on December 2. Shopify’s share was consistent, with a high of 17.9% on December 18. Spacetalk’s share remained low, peaking at 8.05% on December 18. Location-tool’s share was steady, peaking at 12.56% on December 11. Tracelo’s share was low, with a peak of 7.05% on December 7. Lightspeedhq’s share was minimal, peaking at 10.81% on December 8.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Mobile App Dev

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Mobile App Dev - Last month

1
Apple Australia | Official Site https://www.apple.com › au
Give something special this holiday. Shop the latest gifts and add free engraving. Introducing the new MacBook Pro 14" and iPad Pro.
2
Microsoft® Surface https://www.microsoft.com
Microsoft® Official Site — A Gift You'll be Excited to Give. Power Their Potential with a Surface Copilot+ PC. Give Them The Power to Create, Play, and Connect with Surface Copilot+ PCs. Trade in and upgrade. 24/7 support.
3
30 Retailer Apps to Run and Grow Your Store - Shopify https://www.shopify.com
Grow Your Business On The Best Point of Sale Terminal For Unifying In-Store & Online Sales. All Shopify Plans Include POS, Ecommerce, Payments, And More. Try It Free. Explore Resources.
4
Software for Your Retail Store - No Monthly Fees https://www.squareup.com › au › retail
Get Started Selling In-Person and Online. No Hidden Monthly Fees or Long-Term Commitments.
5
Download The Uber App And Ride https://www.uber.com
Request A Ride. Uber — Don't Want To Deal With The Hassle Of Parking? Request A Ride With The Uber App Instead.

In the competitive landscape of Google PPC, Apple, Microsoft, Shopify, Square, and Uber captivate audiences with unique propositions. Apple entices with holiday gifts and new tech, while Microsoft empowers creativity with Surface PCs. Shopify and Square focus on seamless retail solutions, and Uber simplifies transportation.

Frequently Asked Questions

Why is the AUS Software & Technology Mobile App Dev December 2025 Report useful and how should I use it?

Why is the AUS Software & Technology Mobile App Dev December 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Software & Technology Mobile App Dev December 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Software & Technology Mobile App Dev December 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Software & Technology Mobile App Dev December 2025 Report?

The AUS Software & Technology Mobile App Dev December 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Software & Technology Mobile App Dev December 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Software & Technology Mobile App Dev December 2025 Report for?

The AUS Software & Technology Mobile App Dev December 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

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With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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AUS Software & Technology Mobile App Dev - PPC Market Share Analysis December 2025