AUS Software & Technology Mobile App Dev - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Mobile App Dev category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Mobile App Dev – AUS

Google AI Overview visibility for Software & Technology Mobile App Dev AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 45.0303359148
54.9696640852
45%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 14
86
14%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 1%
Navigational 35%
Seasonal 0%
Local 0%
Problem Solving 2%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 AUS Software & Technology Mobile App Dev brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
capcut.com 44.32
microsoft.com 13.1
apple.com 9.39
spacetalk.co 5.38
squareup.com 5
location-tool.com 2.92
tracelo.com 1.75
hp.com 1.73
lightspeedhq.com 1.59
eharmony.com.au 1.49
others 13.33
  • capcut.com - 44.32%
  • microsoft.com - 13.1%
  • apple.com - 9.39%
  • spacetalk.co - 5.38%
  • squareup.com - 5%
  • location-tool.com - 2.92%
  • tracelo.com - 1.75%
  • hp.com - 1.73%
  • lightspeedhq.com - 1.59%
  • eharmony.com.au - 1.49%
  • others - 13.33%

Copyright © Adthena. All rights reserved.

Capcut.com dominates with 44.32% click share, followed by Microsoft at 13.1%. Apple holds 9.39%, while ‘others’ collectively capture 13.33%.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology Mobile App Dev brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date squareup.com location-tool.com microsoft.com tracelo.com eharmony.com.au spacetalk.co capcut.com geozilla.com apple.com hp.com
2026/10/01 16.67% 8.05% 7.96% 8.96% 8.38% 4.85% 8.46% 6.08% 1.98% 0.88%
2026/10/02 16.54% 4.66% 9.07% 0% 10.51% 5.84% 5.85% 6.07% 3.29% 0.98%
2026/10/03 23.04% 5.16% 5.62% 6.36% 10% 4.94% 7.79% 0% 3.42% 0.8%
2026/10/04 23.69% 4.99% 7.22% 6.23% 5.4% 3.83% 7.64% 0% 2.48% 1.26%
2026/10/05 22.76% 5.7% 12.47% 0% 0% 4.15% 8.26% 6.72% 3.24% 2.32%
2026/10/06 12.26% 3.69% 17.99% 1.91% 8.05% 3.58% 5.35% 3.49% 6.02% 1.75%
2026/10/07 10.8% 10.3% 17.65% 4.55% 0% 3.86% 6.15% 6.25% 2.21% 2.18%
2026/10/08 23.17% 0.5% 21.26% 0.72% 2.53% 3.09% 7.16% 0.75% 3.58% 3.32%
2026/10/09 15.78% 5.83% 16.91% 0.8% 6.9% 3.98% 7.43% 4.11% 2.09% 2.96%
2026/10/10 21.67% 0.07% 15.5% 0.38% 3.93% 3.61% 6.82% 4.14% 2.27% 3.39%
2026/10/11 18% 2.71% 20.85% 1.4% 0% 3.33% 7.61% 2.67% 2.93% 3.62%
2026/10/12 21.62% 2.35% 18.32% 1.21% 0% 2.7% 5.66% 4.15% 2.29% 3.16%
2026/10/13 22.16% 4.94% 17.51% 2.26% 0% 1.69% 5.39% 2.83% 3.98% 2.69%
2026/10/14 23.59% 2.38% 13.58% 3.33% 11.74% 1.6% 5.98% 1.76% 3.39% 3.13%
2026/10/15 25.39% 8.28% 13.33% 7.43% 2.67% 0.79% 7.55% 0% 3.26% 2.57%
2026/10/16 18.6% 5.29% 12.62% 3.73% 5.52% 4.48% 6.62% 2.46% 3.46% 1.62%
2026/10/17 20.75% 9.84% 7.96% 5.56% 12.5% 4.38% 6.77% 6.12% 3.75% 0.97%
2026/10/18 15.18% 16.7% 9.31% 13.63% 4.7% 5.47% 5.64% 6.12% 2.24% 0.92%
2026/10/19 20.64% 11.75% 9.82% 11.44% 6.15% 6.18% 3.73% 0% 3.75% 1.73%
2026/10/20 8.6% 18.38% 10.73% 13.83% 5.59% 5.23% 5.92% 9.18% 3.4% 1.39%
2026/10/21 9.82% 18.13% 13.43% 13.48% 2.86% 6.42% 8.09% 3.29% 3.9% 1.37%
2026/10/22 10.76% 18.3% 10.88% 10% 10.19% 5.97% 7.07% 6.95% 3.08% 1.2%
2026/10/23 14.3% 16.25% 9.9% 3.44% 4.56% 8.07% 6.44% 7.86% 4.44% 1.03%
2026/10/24 17.3% 7.59% 12.03% 5.81% 8.62% 4.19% 4.39% 4.12% 2.05% 2.87%
2026/10/25 14.73% 15.35% 8.65% 15.02% 8.44% 3.54% 3.18% 5.85% 1.32% 2.33%
2026/10/26 14.38% 9.08% 10.3% 7.45% 12.02% 4.89% 3.9% 4.12% 1.79% 2.84%
2026/10/27 16.17% 3.25% 12.22% 6.19% 5.93% 6.15% 4.57% 7.25% 2.83% 3.59%
2026/10/28 16.74% 7.64% 12.01% 9.85% 3.4% 5.34% 5.91% 4.35% 2.72% 2.28%
2026/10/29 22.67% 3.83% 12.49% 5.47% 2.44% 5.15% 6.9% 3.18% 3.65% 2.61%
2026/10/30 12.82% 10.74% 4.41% 10.79% 8% 6.37% 6.13% 7.01% 3.35% 0.92%
2026/10/31 15.83% 9.2% 8.76% 7.67% 7.43% 6.03% 5.11% 5.04% 3.85% 1.85%
  • squareup.com
  • location-tool.com
  • microsoft.com
  • tracelo.com
  • eharmony.com.au
  • spacetalk.co
  • capcut.com
  • geozilla.com
  • apple.com
  • hp.com

Copyright © Adthena. All rights reserved.

Squareup.com led October with fluctuating spend, peaking at 25.39% mid-month. Location-tool.com surged late, reaching 18.38%. Microsoft.com maintained steady growth, while tracelo.com and eharmony.com.au showed varied trends. The month ended with diverse advertiser dynamics.

Market Exposure

Competitor Count for AUS Software & Technology Mobile App Dev

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 151
2026/10/02 158
2026/10/03 150
2026/10/04 164
2026/10/05 168
2026/10/06 170
2026/10/07 178
2026/10/08 180
2026/10/09 180
2026/10/10 176
2026/10/11 182
2026/10/12 180
2026/10/13 174
2026/10/14 174
2026/10/15 156
2026/10/16 160
2026/10/17 157
2026/10/18 168
2026/10/19 176
2026/10/20 159
2026/10/21 151
2026/10/22 159
2026/10/23 158
2026/10/24 177
2026/10/25 192
2026/10/26 199
2026/10/27 208
2026/10/28 209
2026/10/29 202
2026/10/30 192
2026/10/31 194

Copyright © Adthena. All rights reserved.

October saw a dynamic rise in distinct advertisers, starting at 151 and peaking at 209. The month concluded with a robust 194, showcasing significant growth.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology Mobile App Dev

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
spacetalk.co 3.35%
location-tool.com 2.84%
tracelo.com 2.26%
meta.com 0.88%
geozilla.com 0.83%
play.google.com -0.74%
paypal.com -0.79%
tyro.com -0.91%
capcut.com -2.89%
microsoft.com -4.76%

Copyright © Adthena. All rights reserved.

Spacetalk.co soared with a 3.35% click share increase, while Microsoft.com faced a 4.76% decline.

Campaign Efficiency

AUS Software & Technology Mobile App Dev Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date capcut.com location-tool.com squareup.com microsoft.com tracelo.com eharmony.com.au apple.com hp.com geozilla.com lightspeedhq.com
2026/10/01 19.63% 8.12% 4.81% 14.77% 8.07% 8% 2.81% 2.06% 6.28% 0%
2026/10/02 13.61% 4.47% 6.89% 10.68% 0% 8.87% 4.61% 2.09% 5.22% 3.66%
2026/10/03 24.14% 6.67% 8.41% 8.13% 6.62% 9.84% 4.27% 2.45% 0% 1.35%
2026/10/04 21.4% 5.87% 8.79% 9.7% 5.87% 5.81% 3.64% 2.43% 0% 7.19%
2026/10/05 22.54% 6.18% 7.55% 14.38% 0% 0% 4.58% 4.05% 6.18% 7.58%
2026/10/06 10.93% 3% 3.92% 17.41% 1.5% 4.45% 16.51% 3.58% 2.5% 2.45%
2026/10/07 14.15% 8.44% 3.5% 21.54% 3.48% 0% 2.98% 4.44% 4.85% 3.17%
2026/10/08 16.15% 0.24% 5.04% 23.04% 0.48% 2.19% 9.76% 5.69% 0.48% 7.24%
2026/10/09 17.15% 5.49% 4.11% 18.32% 0.98% 4.66% 2.65% 5.04% 3.29% 5.76%
2026/10/10 15.87% 0.08% 4.93% 18.26% 0.28% 2.16% 3.34% 6.67% 3.28% 3.56%
2026/10/11 15.71% 2.23% 4.13% 21.98% 1.11% 0% 4.13% 5.62% 1.94% 1.76%
2026/10/12 14.59% 2.4% 3.56% 21.82% 1.2% 0% 3.73% 6.91% 3.6% 5.88%
2026/10/13 12.18% 4.51% 6.09% 20.76% 2.25% 0% 5.68% 5.47% 2.25% 1.02%
2026/10/14 15.32% 2.56% 6.73% 17.69% 2.84% 9.98% 5.23% 5.52% 1.26% 6.18%
2026/10/15 18.73% 8.56% 5.91% 17.13% 6.84% 2.54% 5.48% 4.5% 0% 5.25%
2026/10/16 13.95% 3.99% 7.81% 13.26% 2.63% 2.83% 4.85% 2.03% 1.48% 7.5%
2026/10/17 17.35% 10.38% 8.82% 10.48% 4.8% 7.65% 6.02% 2.8% 4.8% 7.77%
2026/10/18 13.31% 15.62% 5.64% 10.9% 11.09% 2.7% 3.35% 1.72% 4.41% 7.16%
2026/10/19 8.93% 11.51% 5.13% 12.11% 9.83% 5.45% 4.91% 3.93% 0% 8%
2026/10/20 14.38% 17.83% 3.14% 11.69% 11.54% 5.01% 4.5% 3.37% 7% 1.84%
2026/10/21 16.71% 14.63% 4.88% 13.96% 9.38% 2.27% 4.67% 2.82% 2.29% 7.49%
2026/10/22 18.05% 18.51% 4.16% 13.12% 8.96% 7.33% 4.43% 3.61% 5.99% 2.43%
2026/10/23 15.79% 14.93% 7.33% 11.52% 3.25% 4.01% 6.19% 2.33% 6.49% 10.62%
2026/10/24 10.36% 6.66% 5.31% 12.27% 4.96% 6.75% 2.9% 6.14% 3.24% 1.39%
2026/10/25 8.43% 15.16% 5.78% 11.26% 13.79% 6.87% 2.51% 5.55% 5.21% 2.27%
2026/10/26 9.76% 8.35% 6.11% 12.06% 6.74% 9.54% 3.36% 6.49% 3.74% 1.31%
2026/10/27 11.5% 3.29% 4.09% 13.69% 5.7% 4.21% 5.09% 6.68% 6.34% 3.09%
2026/10/28 14.9% 7.9% 5.07% 13.75% 9.26% 2.02% 5.01% 5.94% 3.06% 3.34%
2026/10/29 16.76% 3.87% 9.83% 14.64% 5.06% 2.28% 6.43% 5.49% 2.98% 5.63%
2026/10/30 15.41% 9.85% 7.07% 4.86% 9.85% 4.7% 6.8% 3.02% 5.63% 5.18%
2026/10/31 13.77% 10.16% 9.75% 8.78% 8.35% 7.28% 6.42% 4.58% 4.12% 0%
  • capcut.com
  • location-tool.com
  • squareup.com
  • microsoft.com
  • tracelo.com
  • eharmony.com.au
  • apple.com
  • hp.com
  • geozilla.com
  • lightspeedhq.com

Copyright © Adthena. All rights reserved.

Capcut.com led October with fluctuating impressions, peaking early. Microsoft.com surged mid-month, while location-tool.com gained momentum later. Squareup.com and apple.com showed steady growth. The month ended with diverse performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Mobile App Dev

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Mobile App Dev - Last month
  1. 1
    iPad Air | Apple Official Site https://www.apple.com › au

    Now supercharged by the M4 chip. Buy now. Save on a new iPad Air with trade in. Turn the device you have into the one you want.

  2. 2
    CapCut for Desktop | Capcut https://www.capcut.com

    CapCut Desktop: The video editor for creative minds and professionals.

  3. 3
    Retail POS + Inventory - Manage All Locations https://www.lightspeedhq.com › pos-system › request-a-quote

    Access real-time stock levels and robust reports anywhere with Lightspeed® POS.

  4. 4
    All-In-One Platform - Trusted By 1M+ https://www.myob.com › tax › software

    Award winning software trusted across Australia & NZ for reliable compliance.

  5. 5
    Download Store Software - Free Retail POS App Available https://www.squareup.com › au › retail

    Square Offers a Full POS System To Help You Run Your Melbourne Retail Business.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Apple’s iPad Air ad stands out with its M4 chip innovation and trade-in offer. CapCut appeals to creatives with its desktop video editor. Lightspeed and Square focus on POS solutions, while MYOB emphasizes trust and compliance.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports