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US Software & Technology Mobile App Dev - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Mobile App Dev category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Mobile App Dev – US

Google AI Overview visibility for Software & Technology Mobile App Dev US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 47.0851732445
52.9148267555
47%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 35
65
35%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 10%
Transactional 3%
Navigational 13%
Seasonal 0%
Local 0%
Problem Solving 14%

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Market Exposure

Share of Clicks for top 10 US Software & Technology Mobile App Dev brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
monkey.app 17.75
chetu.com 12.04
capcut.com 8.4
insta360.com 5.81
play.google.com 5.79
apple.com 5.01
amazon.com 3.17
life360.com 2.8
adobe.com 2.01
microsoft.com 1.83
others 35.39
  • monkey.app - 17.75%
  • chetu.com - 12.04%
  • capcut.com - 8.4%
  • insta360.com - 5.81%
  • play.google.com - 5.79%
  • apple.com - 5.01%
  • amazon.com - 3.17%
  • life360.com - 2.8%
  • adobe.com - 2.01%
  • microsoft.com - 1.83%
  • others - 35.39%

Copyright © Adthena. All rights reserved.

In the PPC landscape, ‘others’ dominate with 35.39% click share, while monkey.app leads individual advertisers at 17.75%. Chetu.com follows with 12.04%, and capcut.com at 8.4%.

Market Exposure

Share of Spend for the top 10 US Software & Technology Mobile App Dev brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date chetu.com fiverr.com forbes.com flipsidegroup.com servicenow.com zco.com toptal.com saritasa.com decode.agency clutch.co
2026/07/01 47.45% 0.95% 0.72% 1.77% 0.78% 4.23% 0.83% 2.92% 6.39% 2.91%
2026/07/02 44.61% 0.01% 0.78% 0.76% 0.95% 17.08% 1.03% 0.02% 0% 2.21%
2026/07/03 46% 0.01% 1.11% 0% 0.54% 13.58% 1.71% 5.44% 0.51% 0.01%
2026/07/04 39.52% 0.01% 1.26% 0% 0.02% 18.02% 0% 2.95% 0.63% 5.51%
2026/07/05 35.78% 0.74% 1.37% 0% 2.49% 27.52% 0% 1.91% 0.35% 1.91%
2026/07/06 38.38% 1.24% 0.67% 5.51% 1.99% 16.29% 3.07% 3.46% 0.57% 0.37%
2026/07/07 50.06% 0.02% 0.94% 0.75% 3.55% 9.93% 1.37% 0.62% 1.27% 0.02%
2026/07/08 48.7% 1.25% 1.09% 1.31% 1.2% 9.75% 2.25% 0.01% 1.65% 1.72%
2026/07/09 49.25% 0.01% 1.78% 0.72% 0.01% 12.87% 0.06% 2.01% 0% 0.63%
2026/07/10 54.27% 0% 2.37% 0.83% 0.01% 4.74% 1.18% 1.99% 0.01% 3.84%
2026/07/11 52.95% 0.01% 1.88% 0% 0.02% 0.01% 0% 4.16% 2.4% 2.54%
2026/07/12 35.87% 4.33% 3.28% 0% 0.02% 0.01% 0% 1.84% 7.09% 6.09%
2026/07/13 55.99% 1.79% 1.69% 3.63% 1.43% 0.01% 1.59% 1.08% 1.61% 0.79%
2026/07/14 52.71% 0.94% 1.57% 2.04% 3.03% 0% 0.02% 1.14% 3.26% 1.78%
2026/07/15 57.2% 0% 1.23% 5.03% 0.01% 0% 1.79% 2.1% 0.48% 2.89%
2026/07/16 46.84% 1.83% 0.89% 5.09% 9.47% 0% 1.2% 2.49% 3.12% 0.73%
2026/07/17 58.25% 0% 0.99% 6.2% 2.39% 0% 0.11% 0% 5.05% 0.91%
2026/07/18 43.5% 0% 1.38% 0% 4.62% 0% 0% 5.72% 3.9% 4.08%
2026/07/19 50.17% 1.37% 0.92% 0% 1.84% 0% 0% 2.21% 2.49% 4.24%
2026/07/20 46.99% 3.9% 1% 0.03% 0% 0% 3.36% 0.14% 0% 0.04%
2026/07/21 51.75% 0.92% 1.54% 2% 2.98% 0% 0.02% 1.12% 3.21% 1.74%
2026/07/22 49.89% 1.26% 2.83% 2.91% 1.23% 0% 2.55% 3.39% 3.4% 3.63%
2026/07/23 54.83% 1.31% 1.28% 1.33% 1.59% 1.91% 1.12% 1.29% 2.43% 4.15%
2026/07/24 52.72% 0.01% 0.95% 1.25% 2.21% 5.13% 0.49% 0.71% 0.75% 0.82%
2026/07/25 49.7% 5.18% 1.08% 1% 0.57% 4.57% 0.02% 2.97% 0.95% 1.13%
2026/07/26 51.18% 2.62% 0.97% 1.04% 1.69% 5.96% 0.86% 2.1% 1.38% 1.78%
2026/07/27 47.42% 2.61% 1.1% 2.87% 1.96% 7.57% 1.3% 0.49% 1.23% 1.46%
2026/07/28 52.29% 0.84% 0.92% 3.55% 0.41% 11.77% 0.8% 2.03% 0.44% 0.79%
2026/07/29 49.27% 0.01% 0.91% 1.21% 1.54% 12.35% 0.62% 0.66% 0.57% 3.09%
2026/07/30 47.38% 0% 0.91% 1.37% 3.28% 5.41% 0.02% 2.35% 2.21% 2.75%
2026/07/31 41.85% 2.94% 1.65% 0.8% 0.61% 0.54% 0.38% 0.38% 0.33% 0.08%
  • chetu.com
  • fiverr.com
  • forbes.com
  • flipsidegroup.com
  • servicenow.com
  • zco.com
  • toptal.com
  • saritasa.com
  • decode.agency
  • clutch.co

Copyright © Adthena. All rights reserved.

Chetu.com dominated July with fluctuating spend, peaking mid-month at 57.20. Fiverr.com showed minimal activity, while Zco.com had a strong start, dipped, then rebounded. Overall, diverse trends marked the month.

Market Exposure

Competitor Count for US Software & Technology Mobile App Dev

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 741
2026/07/02 733
2026/07/03 741
2026/07/04 760
2026/07/05 743
2026/07/06 745
2026/07/07 718
2026/07/08 702
2026/07/09 693
2026/07/10 711
2026/07/11 710
2026/07/12 718
2026/07/13 745
2026/07/14 712
2026/07/15 690
2026/07/16 730
2026/07/17 686
2026/07/18 686
2026/07/19 686
2026/07/20 662
2026/07/21 712
2026/07/22 804
2026/07/23 795
2026/07/24 823
2026/07/25 832
2026/07/26 831
2026/07/27 794
2026/07/28 781
2026/07/29 756
2026/07/30 761
2026/07/31 743

Copyright © Adthena. All rights reserved.

July began with 741 advertisers, fluctuating mid-month, dipping to 662 on the 20th. A surge followed, peaking at 832 on the 25th, ending at 743.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology Mobile App Dev

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
monkey.app 4.4%
chetu.com 1.01%
betterme.world 0.54%
lenovo.com 0.44%
microsoft.com 0.38%
store.google.com -0.48%
apple.com -0.81%
zco.com -0.89%
insta360.com -2.25%
capcut.com -2.8%

Copyright © Adthena. All rights reserved.

Capcut.com and Insta360.com saw significant declines in click share, dropping by 2.8% and 2.25% respectively. Meanwhile, Monkey.app experienced a notable surge, gaining 4.4%.

Campaign Efficiency

US Software & Technology Mobile App Dev Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date monkey.app chetu.com apple.com amazon.com play.google.com adobe.com insta360.com forbes.com capcut.com zco.com
2026/07/01 8.58% 19.46% 2.18% 2.94% 2.71% 1.6% 4.57% 1.16% 2.4% 2.04%
2026/07/02 5.81% 22.2% 1.29% 2.06% 2.44% 1.55% 6.31% 1.8% 1.45% 7.32%
2026/07/03 7.29% 19.57% 2.06% 3.54% 3.45% 2.72% 3.67% 2.48% 3.5% 5.39%
2026/07/04 7.55% 16.2% 2.39% 3.22% 3.86% 3.28% 3.14% 2.92% 2.66% 7.5%
2026/07/05 8.29% 15.72% 2.99% 2.77% 2.55% 1.91% 3.24% 2.7% 2.95% 10.71%
2026/07/06 7.94% 19.34% 2.74% 3.16% 2.29% 1.48% 1.44% 1.44% 3.18% 6.98%
2026/07/07 7.59% 22.53% 2.91% 3.92% 2.2% 2.42% 1.6% 1.91% 2.93% 4.67%
2026/07/08 6.89% 20.8% 3.82% 4.09% 5.04% 1.87% 2.09% 2.45% 0.67% 3.83%
2026/07/09 6.76% 18.81% 3.11% 4.44% 2.26% 2.21% 5.28% 3.06% 1.56% 3.76%
2026/07/10 9.22% 19.89% 4.97% 2.51% 2.23% 2.06% 3.83% 2.75% 3.25% 1.49%
2026/07/11 10.64% 16.82% 3.34% 3.17% 2.39% 2.3% 1.88% 2.97% 3.65% 0.01%
2026/07/12 5.05% 11.34% 6.34% 3.81% 2.92% 3.25% 1.91% 3.48% 5.05% 0%
2026/07/13 9.22% 22.11% 2.19% 3.75% 2.2% 2.84% 1.39% 2.75% 4.11% 0%
2026/07/14 7.86% 21.12% 1.43% 3.58% 1.51% 4.2% 1.85% 2.69% 3.88% 0%
2026/07/15 10.93% 27.21% 1.86% 2.45% 3.43% 1.66% 0.69% 1.69% 3.02% 0%
2026/07/16 11.34% 23.24% 1.72% 2.1% 1.19% 2.24% 1.86% 1.64% 4.13% 0%
2026/07/17 6.72% 29.45% 2.15% 2.98% 2.1% 3.71% 2.2% 1.65% 1.21% 0%
2026/07/18 10.9% 17.98% 1.85% 2.62% 3.98% 2.81% 1.83% 2.13% 1.36% 0%
2026/07/19 9.67% 18.72% 2.62% 3.79% 3.97% 2.62% 2.14% 1.38% 0.52% 0%
2026/07/20 13.2% 19.15% 2.63% 4.08% 4.11% 2.15% 2.51% 1.55% 3.36% 0%
2026/07/21 7.86% 21.12% 1.43% 3.58% 1.51% 4.2% 1.85% 2.69% 3.88% 0%
2026/07/22 14.35% 18.63% 2% 2.69% 3.67% 1.88% 1.06% 3.21% 2.87% 0%
2026/07/23 13.43% 25.4% 2.18% 2.26% 2.17% 1.37% 1.84% 1.63% 1.79% 0.71%
2026/07/24 13.47% 22.94% 1.73% 2.7% 2.82% 1.9% 1.46% 1.89% 1.51% 1.66%
2026/07/25 8.63% 23.09% 1.91% 2.68% 2.92% 1.67% 1.35% 2.14% 2.02% 1.95%
2026/07/26 10.37% 24.24% 1.81% 2.34% 2.35% 2.12% 1.37% 1.84% 2.6% 2.68%
2026/07/27 6.97% 22.92% 1.41% 3.26% 2.08% 1.56% 1% 2.05% 3.41% 3.38%
2026/07/28 5.53% 29.36% 1.58% 2.24% 1.53% 1.21% 0.93% 2.25% 1.77% 4.69%
2026/07/29 10.62% 23.09% 5.58% 1.94% 0.67% 1.86% 1.17% 1.66% 2.74% 3.13%
2026/07/30 10.03% 21.89% 3.5% 2.18% 3.69% 2.53% 0.79% 1.77% 1.27% 2.42%
2026/07/31 14.48% 13.32% 5.14% 3.9% 3% 2.45% 2.28% 2.06% 0.76% 0.14%
  • monkey.app
  • chetu.com
  • apple.com
  • amazon.com
  • play.google.com
  • adobe.com
  • insta360.com
  • forbes.com
  • capcut.com
  • zco.com

Copyright © Adthena. All rights reserved.

In July 2026, “chetu.com” dominated with a peak impression share of 29.45% on the 17th. “monkey.app” saw fluctuations, ending strong at 14.48% on the 31st. “zco.com” experienced a mid-month dip, recovering to 4.69% by the 28th.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Mobile App Dev

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Software & Technology Mobile App Dev - Last month
  1. 1
    Discover your best work yet - Easily create social videos https://www.adobe.com

    Video Editing That's A Cut Above. Add Transitions & Effects, Mix Audio, And More. Buy Now.

  2. 2
    The App Store - Download on App Store https://apps.apple.com › iphone_cleaner › cleanup_storage

    Download this phone cleaner app for free. Save time and money

  3. 3
    CapCut: Easy Video Editing - CapCut For Video Editing https://www.capcut.com

    CapCut Is Available On PC Now. Create Great Videos To Record The Most Wonderful Time Of The Year. Explore Tools. Sign Up Online.

  4. 4
    Mobile App Development https://www.chetu.com

    Best App Development Company — AI Technology Streamlines App Development And Integration Projects. Contact Experts Now. AI-Powered Integration Services Connect Your Applications Seamlessly. Get Started Today.

  5. 5
    $15 Off Your First Order https://www.ubereats.com

    Food Delivery With Uber Eats — $15 Off Your First Order Of $20 Or More. Use Code: US36JY. Terms And Fees Apply.

Copyright © Adthena. All rights reserved.

In the bustling world of PPC, Adobe shines with its promise of superior video editing, while Apple entices with a free phone cleaner app. CapCut invites users to capture memories effortlessly, and Chetu highlights AI-driven app development. Uber Eats tempts with a $15 discount, making dining more affordable.

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