Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Mobile App Dev category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 18.0308156862 |
| 81.9691843138 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 42 |
| 58 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| monkey.app | 20.24 |
| capcut.com | 11.5 |
| play.google.com | 10.61 |
| insta360.com | 5.9 |
| betterme.world | 5.73 |
| apple.com | 4.5 |
| amazon.com | 2.39 |
| forbes.com | 2.17 |
| store.google.com | 1.91 |
| adobe.com | 1.82 |
| others | 33.23 |
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In the PPC landscape, Monkey.app leads with 20.24% click share, followed by Capcut.com at 11.5%. Play.google.com captures 10.61%, while ‘others’ collectively hold 33.23%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | betterme.world | forbes.com | match.com | rocketmoney.com | capcut.com | play.google.com | apple.com | monkey.app | adobe.com | squareup.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 1.34% | 4.33% | 2.77% | 3.11% | 2.27% | 2.38% | 0.86% | 2.23% | 6.71% | 1.61% |
| 2026/03/02 | 2.63% | 4.14% | 2.68% | 3.62% | 2.61% | 2.1% | 2.34% | 2.24% | 6.9% | 1.88% |
| 2026/03/03 | 6.68% | 5.66% | 0.5% | 3.93% | 2.5% | 3.03% | 0.72% | 2.1% | 3.52% | 1.72% |
| 2026/03/04 | 11.56% | 5.58% | 1.78% | 4.11% | 2.36% | 2.51% | 3.34% | 1.88% | 2.04% | 1.98% |
| 2026/03/05 | 11.91% | 3.36% | 2.13% | 3.36% | 2.67% | 2.89% | 2.89% | 1.68% | 2.52% | 1.79% |
| 2026/03/06 | 13.89% | 4.74% | 1.69% | 3.49% | 2.35% | 1.48% | 2.91% | 1.54% | 1.75% | 1.93% |
| 2026/03/07 | 7.52% | 5.77% | 2.08% | 4.12% | 2.62% | 1.75% | 4.95% | 2.08% | 2.82% | 1.98% |
| 2026/03/08 | 5.58% | 4.88% | 1.98% | 2.94% | 1.88% | 2.2% | 6% | 1.96% | 2.72% | 2.31% |
| 2026/03/09 | 5.88% | 5% | 1.79% | 3.46% | 2.29% | 2.51% | 7.13% | 1.46% | 2.75% | 1.98% |
| 2026/03/10 | 4.42% | 6.12% | 2.08% | 3.79% | 3% | 1.4% | 5.06% | 2.51% | 2.24% | 2.19% |
| 2026/03/11 | 6.41% | 4.97% | 3.47% | 3.77% | 4.39% | 2.2% | 5.19% | 1.4% | 2.76% | 1.89% |
| 2026/03/12 | 5.33% | 6.13% | 3.12% | 3.88% | 2.72% | 0.57% | 4.91% | 1.18% | 2.27% | 2.46% |
| 2026/03/13 | 5.03% | 5.5% | 3.69% | 3.12% | 2.25% | 1.94% | 5.62% | 2.64% | 3.6% | 2.05% |
| 2026/03/14 | 9% | 6.19% | 4.57% | 3.66% | 1.96% | 2.18% | 5.52% | 1.42% | 3.22% | 2.25% |
| 2026/03/15 | 8.17% | 6.4% | 3.92% | 3.95% | 1.88% | 2.59% | 6.53% | 1.87% | 3.12% | 2.12% |
| 2026/03/16 | 7.5% | 8.27% | 4.07% | 4.08% | 1.49% | 2.62% | 4.08% | 1.85% | 2.56% | 1.81% |
| 2026/03/17 | 8.23% | 5.11% | 3.62% | 3.36% | 1.64% | 2.26% | 4.5% | 1.58% | 2.1% | 1.93% |
| 2026/03/18 | 4.89% | 6.85% | 3.04% | 4.62% | 1.46% | 2.67% | 6.42% | 2.34% | 1.99% | 2.39% |
| 2026/03/19 | 5.66% | 8.97% | 3.18% | 3.19% | 1.3% | 2.24% | 5.8% | 2.19% | 2.24% | 1.83% |
| 2026/03/20 | 4.14% | 7.07% | 1.79% | 3.84% | 2.09% | 1.87% | 6.34% | 1.21% | 2.06% | 1.88% |
| 2026/03/21 | 4.82% | 11.03% | 2.61% | 3.2% | 1.82% | 2.03% | 7.5% | 2.33% | 2.6% | 1.92% |
| 2026/03/22 | 1.74% | 10.27% | 2.78% | 3.84% | 1.39% | 2.61% | 5.17% | 2.18% | 2.25% | 1.83% |
| 2026/03/23 | 4.07% | 7.46% | 2.47% | 3.51% | 1.69% | 1.87% | 5.2% | 1.96% | 1.96% | 1.79% |
| 2026/03/24 | 7.6% | 6.97% | 1.81% | 3.34% | 1.96% | 2.87% | 5.98% | 1.71% | 2.32% | 2.04% |
| 2026/03/25 | 4.89% | 4.94% | 1.89% | 3.47% | 2.57% | 3.32% | 4.78% | 2.53% | 2.82% | 1.47% |
| 2026/03/26 | 5.53% | 4.88% | 2.35% | 4.06% | 2.53% | 1.96% | 4.2% | 2.7% | 3% | 1.67% |
| 2026/03/27 | 6.65% | 4.86% | 1.98% | 3.94% | 2.18% | 3.73% | 3.61% | 2.61% | 3.04% | 1.66% |
| 2026/03/28 | 5.39% | 7.2% | 3.15% | 4.24% | 2.48% | 3.47% | 2.11% | 2.48% | 3.29% | 2.28% |
| 2026/03/29 | 9.08% | 7.06% | 3.96% | 4.17% | 1.63% | 3% | 1.9% | 2.48% | 3.16% | 1.71% |
| 2026/03/30 | 5.12% | 7.79% | 2.89% | 3.67% | 2.81% | 2.9% | 2.24% | 2.08% | 2.49% | 1.8% |
| 2026/03/31 | 3.06% | 2.09% | 1.1% | 1.09% | 0.96% | 0.92% | 0.91% | 0.89% | 0.78% | 0.68% |
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In March 2026, BetterMe.world’s ad spend surged early, peaking at 13.89% on March 6, then fluctuated, ending at 3.06%. Forbes.com saw a mid-month peak of 11.03% on March 21, closing at 2.09%. Match.com had a steady rise, peaking at 4.57% on March 14, finishing at 1.1%. Rocketmoney.com maintained a consistent range, peaking at 4.62% on March 18, ending at 1.09%. Capcut.com fluctuated, peaking at 4.39% on March 11, closing at 0.96%. Play.google.com had a peak of 3.73% on March 27, ending at 0.92%. Apple.com peaked at 7.5% on March 21, closing at 0.91%. Monkey.app had a peak of 2.7% on March 26, ending at 0.89%. Adobe.com started strong, peaking at 6.9% on March 2, closing at 0.78%. Squareup.com remained stable, peaking at 2.39% on March 18, ending at 0.68%.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 793 |
| 2026/03/02 | 788 |
| 2026/03/03 | 785 |
| 2026/03/04 | 787 |
| 2026/03/05 | 793 |
| 2026/03/06 | 796 |
| 2026/03/07 | 820 |
| 2026/03/08 | 783 |
| 2026/03/09 | 797 |
| 2026/03/10 | 738 |
| 2026/03/11 | 755 |
| 2026/03/12 | 739 |
| 2026/03/13 | 731 |
| 2026/03/14 | 737 |
| 2026/03/15 | 749 |
| 2026/03/16 | 752 |
| 2026/03/17 | 795 |
| 2026/03/18 | 763 |
| 2026/03/19 | 764 |
| 2026/03/20 | 766 |
| 2026/03/21 | 749 |
| 2026/03/22 | 763 |
| 2026/03/23 | 759 |
| 2026/03/24 | 728 |
| 2026/03/25 | 738 |
| 2026/03/26 | 734 |
| 2026/03/27 | 755 |
| 2026/03/28 | 750 |
| 2026/03/29 | 722 |
| 2026/03/30 | 728 |
| 2026/03/31 | 716 |
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March saw fluctuating advertiser numbers, peaking at 820 on March 7. The month concluded with a decline, ending at 716.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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In the past month, insta360.com surged by 3.77%, while betterme.world dropped by 3.04%. Monkey.app gained 2.6%, contrasting capcut.com’s 2.22% decline.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | monkey.app | play.google.com | capcut.com | forbes.com | amazon.com | apple.com | insta360.com | match.com | rocketmoney.com | adobe.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 9.76% | 3.92% | 4.44% | 2.62% | 3.12% | 0.77% | 2.7% | 2.78% | 1.9% | 8.26% |
| 2026/03/02 | 10.44% | 4.96% | 5.6% | 2.48% | 2.03% | 2.85% | 2.09% | 2.75% | 2.52% | 10.21% |
| 2026/03/03 | 9.87% | 7.53% | 5.34% | 3.59% | 2.84% | 0.76% | 0.91% | 0.41% | 2.82% | 3.46% |
| 2026/03/04 | 8.71% | 6.11% | 5.35% | 3.62% | 2.44% | 3.49% | 1.53% | 1.98% | 2.8% | 1.92% |
| 2026/03/05 | 8.23% | 7.03% | 6.52% | 2.2% | 2.27% | 2.81% | 3.04% | 1.86% | 2.33% | 2.85% |
| 2026/03/06 | 8.73% | 4.39% | 5.44% | 3.35% | 1.96% | 3.24% | 1.69% | 2.01% | 2.59% | 1.81% |
| 2026/03/07 | 10.41% | 3.96% | 6.32% | 4.4% | 2.42% | 3.89% | 0.8% | 1.91% | 2.82% | 2.68% |
| 2026/03/08 | 10.13% | 5.17% | 4.14% | 3.18% | 3.86% | 5.76% | 0.89% | 1.8% | 1.92% | 2.72% |
| 2026/03/09 | 8.89% | 6.6% | 4.58% | 3% | 2.05% | 7.3% | 0.55% | 1.62% | 2.41% | 2.76% |
| 2026/03/10 | 11.18% | 4.48% | 6.71% | 3.69% | 3.89% | 5.31% | 2.16% | 1.76% | 2.72% | 1.9% |
| 2026/03/11 | 6.62% | 5.97% | 9.3% | 2.86% | 2.8% | 4.32% | 2.44% | 2.95% | 2.55% | 2.74% |
| 2026/03/12 | 8.68% | 1.31% | 5.46% | 4.24% | 2.17% | 4.88% | 2.78% | 4.32% | 2.44% | 2.46% |
| 2026/03/13 | 12.45% | 5.05% | 4.59% | 3.46% | 2.67% | 5.72% | 1.15% | 3% | 2.13% | 3.34% |
| 2026/03/14 | 8.46% | 4.96% | 4.13% | 4.25% | 3.23% | 4.96% | 1.56% | 4% | 2.69% | 3.07% |
| 2026/03/15 | 9.47% | 5.53% | 3.92% | 3.7% | 2.99% | 6.84% | 1.83% | 3.96% | 2.37% | 2.7% |
| 2026/03/16 | 9.3% | 6.68% | 2.32% | 5.88% | 1.75% | 4.73% | 2.45% | 3.92% | 2.65% | 2.34% |
| 2026/03/17 | 7.27% | 4.94% | 3.51% | 3.11% | 1.15% | 4.32% | 8.3% | 2.69% | 1.98% | 1.74% |
| 2026/03/18 | 10.09% | 5.81% | 2.76% | 3.95% | 2.47% | 5.45% | 4.19% | 2.75% | 2.87% | 1.82% |
| 2026/03/19 | 9.89% | 5.29% | 2.6% | 7.35% | 2.32% | 4.83% | 6.54% | 2.62% | 1.93% | 1.91% |
| 2026/03/20 | 5.78% | 3.61% | 4.94% | 4.4% | 2.33% | 6.26% | 4.8% | 2.03% | 2.66% | 1.74% |
| 2026/03/21 | 10.83% | 4.23% | 3.81% | 8.08% | 2.02% | 6.02% | 3.16% | 2.57% | 2.24% | 3.52% |
| 2026/03/22 | 9.77% | 5.52% | 2.69% | 6.64% | 2.66% | 4.3% | 3.91% | 2.63% | 2.21% | 2.31% |
| 2026/03/23 | 10.17% | 3.84% | 3.98% | 4.68% | 3.19% | 5.56% | 4.47% | 2.63% | 2.28% | 1.74% |
| 2026/03/24 | 9.51% | 7.22% | 4.36% | 3.86% | 2.32% | 7.08% | 3.64% | 1.6% | 2.1% | 2.21% |
| 2026/03/25 | 11.61% | 7.73% | 5.9% | 2.61% | 1.72% | 3.74% | 6.43% | 1.55% | 2.01% | 2.48% |
| 2026/03/26 | 12.74% | 4.51% | 5.57% | 2.72% | 2.13% | 3.58% | 5.48% | 2% | 2.58% | 2.63% |
| 2026/03/27 | 11.72% | 9.7% | 4.23% | 2.78% | 1.77% | 3.14% | 3.78% | 1.49% | 2.41% | 2.52% |
| 2026/03/28 | 11.18% | 8.79% | 4.96% | 4.5% | 1.44% | 1.56% | 6.19% | 3.22% | 2.43% | 2.73% |
| 2026/03/29 | 11.94% | 7.1% | 3.36% | 4.75% | 2.52% | 1.9% | 3.3% | 3.12% | 2.7% | 2.79% |
| 2026/03/30 | 10.35% | 7.42% | 6.08% | 4.62% | 2.41% | 1.61% | 3.82% | 2.11% | 2.31% | 2.29% |
| 2026/03/31 | 8.59% | 4.31% | 3.64% | 2.52% | 2.15% | 2.01% | 1.97% | 1.76% | 1.34% | 1.28% |
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In March 2026, “monkey.app” led with fluctuating impressions, peaking at 12.74% on the 26th. “play.google.com” saw a rise, reaching 9.7% on the 27th. “capcut.com” experienced a dip mid-month but recovered. “forbes.com” and “amazon.com” maintained steady shares. “apple.com” peaked early, then declined. “insta360.com” spiked on the 17th. “match.com” and “rocketmoney.com” showed minor fluctuations. “adobe.com” started strong but ended lower. The month concluded with “monkey.app” dominating.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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In the vibrant world of PPC, Adobe, CapCut, and Picsart captivate with creative empowerment, while Google Play and Sling offer entertainment and flexibility. Each ad uniquely highlights convenience, creativity, and choice, resonating with diverse user needs.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Software & Technology Mobile App Dev March 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the US Software & Technology Mobile App Dev March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The US Software & Technology Mobile App Dev March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
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Yes. The US Software & Technology Mobile App Dev March 2026 Report aggregates data from across both device types and Google Shopping.
The US Software & Technology Mobile App Dev March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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