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US Software & Technology Mobile App Dev - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Mobile App Dev category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Mobile App Dev – US

Google AI Overview visibility for Software & Technology Mobile App Dev US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 39.9306500511
60.0693499489
39%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 30
70
30%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 2%
Navigational 24%
Seasonal 0%
Local 0%
Problem Solving 13%

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Market Exposure

Share of Clicks for top 10 US Software & Technology Mobile App Dev brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
play.google.com 10.86
monkey.app 10.69
chetu.com 10.01
capcut.com 8.48
apple.com 7.4
betterme.world 3.25
insta360.com 2.85
microsoft.com 2.53
life360.com 2
amazon.com 1.85
others 40.08
  • play.google.com - 10.86%
  • monkey.app - 10.69%
  • chetu.com - 10.01%
  • capcut.com - 8.48%
  • apple.com - 7.4%
  • betterme.world - 3.25%
  • insta360.com - 2.85%
  • microsoft.com - 2.53%
  • life360.com - 2%
  • amazon.com - 1.85%
  • others - 40.08%

Copyright © Adthena. All rights reserved.

In the PPC landscape, “others” dominate with 40.08% click share, while play.google.com leads specific domains at 10.86%.

Market Exposure

Share of Spend for the top 10 US Software & Technology Mobile App Dev brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date chetu.com zco.com replit.com clutch.co newagesysit.com appliedimagination.com flipsidegroup.com dotsquares.com toptal.com innowise.com
2026/05/01 49.65% 0% 1.87% 2.56% 0% 2.66% 4.11% 1.76% 4.5% 0%
2026/05/02 54.36% 0.63% 4.41% 9.04% 0% 0% 0% 0% 0% 0%
2026/05/03 50.21% 0.59% 6.54% 4.07% 0% 0% 0% 0% 0% 0%
2026/05/04 43.59% 2.23% 1.33% 6.21% 0.94% 5.03% 1.08% 0% 2.08% 4.16%
2026/05/05 45.58% 1.13% 2.82% 0.82% 0% 2.93% 4.55% 0% 1.74% 3.26%
2026/05/06 35.8% 0% 2.76% 0.7% 2.28% 2.94% 2.17% 2.96% 5.12% 0%
2026/05/07 39.99% 0.92% 1.51% 2.47% 1.85% 2.85% 3.99% 3.59% 4.81% 7.67%
2026/05/08 41.5% 0% 2.08% 2.07% 0% 1.39% 4.9% 2.43% 1.37% 6.15%
2026/05/09 37.95% 1.31% 5.11% 7.69% 1.02% 0% 0% 0% 0% 0%
2026/05/10 14.97% 1.35% 8.3% 14.07% 8.15% 0% 0% 0% 0% 1.25%
2026/05/11 0% 2.23% 5.33% 6.68% 1.49% 8.26% 2.4% 4.21% 4.64% 6.49%
2026/05/12 0% 0.28% 7.05% 5.07% 0.39% 6.67% 4.6% 1.14% 4.33% 2.53%
2026/05/13 33.36% 0.01% 4% 2.2% 0.93% 4.2% 6.4% 0.03% 1.11% 2.38%
2026/05/14 42.28% 1.51% 2.7% 5.12% 2.97% 2.07% 3.37% 3.39% 1.01% 5.45%
2026/05/15 41.47% 0% 2.08% 2.06% 0% 1.39% 4.9% 2.43% 1.36% 6.15%
2026/05/16 49.68% 4.34% 4.8% 5% 3.03% 0% 0% 0% 0% 0%
2026/05/17 47.32% 1.3% 7.71% 5.97% 4.58% 0% 0% 0% 0% 0.03%
2026/05/18 51.16% 2.94% 2.36% 0.86% 3.14% 3.28% 0.6% 0.86% 1.46% 2.06%
2026/05/19 49.23% 0.38% 3.16% 1.89% 2.47% 3.76% 1.57% 0% 1.93% 2.42%
2026/05/20 49.33% 1.98% 6.37% 0.04% 3.92% 1.17% 1.13% 0.35% 0.38% 3.03%
2026/05/21 43.02% 0.95% 3.88% 2.48% 0.57% 1.66% 3.1% 0.8% 0.93% 0%
2026/05/22 33.29% 11.49% 4.95% 0.02% 0% 2.58% 2.61% 0.93% 0.07% 0%
2026/05/23 35.16% 13.96% 6.75% 1.25% 0% 0% 0% 0% 0% 0%
2026/05/24 36.27% 10.05% 5.32% 9.7% 0% 0% 0% 0% 0% 0%
2026/05/25 37.71% 5.12% 2.61% 3.93% 0% 1.69% 1.07% 4.49% 0.02% 0%
2026/05/26 33.47% 10.69% 4.42% 0.62% 0% 8.91% 2.6% 1.9% 1.77% 0%
2026/05/27 33.64% 12.25% 1.8% 2.58% 0% 2.47% 4.02% 2.93% 0.07% 0%
2026/05/28 33.57% 5.32% 0.81% 0.05% 0.02% 2.16% 1.53% 3.66% 0.04% 0%
2026/05/29 32.1% 2.85% 1.02% 2.37% 0% 3.37% 0.47% 0.46% 0.15% 0%
2026/05/30 33.88% 10.04% 6.76% 3.08% 1.52% 0% 0% 0% 0% 0%
2026/05/31 8.04% 4.38% 3.41% 0.85% 0.17% 0% 0% 0% 0% 0%
  • chetu.com
  • zco.com
  • replit.com
  • clutch.co
  • newagesysit.com
  • appliedimagination.com
  • flipsidegroup.com
  • dotsquares.com
  • toptal.com
  • innowise.com

Copyright © Adthena. All rights reserved.

Chetu.com dominated early May, peaking at 54.36. Mid-month, Zco.com surged, reaching 13.96. Replit.com maintained steady growth, while Clutch.co spiked on May 10. By month’s end, spending varied, with Chetu.com declining.

Market Exposure

Competitor Count for US Software & Technology Mobile App Dev

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 753
2026/05/02 729
2026/05/03 768
2026/05/04 786
2026/05/05 779
2026/05/06 790
2026/05/07 807
2026/05/08 816
2026/05/09 780
2026/05/10 810
2026/05/11 847
2026/05/12 853
2026/05/13 786
2026/05/14 825
2026/05/15 816
2026/05/16 816
2026/05/17 814
2026/05/18 822
2026/05/19 794
2026/05/20 786
2026/05/21 843
2026/05/22 832
2026/05/23 833
2026/05/24 861
2026/05/25 931
2026/05/26 958
2026/05/27 911
2026/05/28 882
2026/05/29 883
2026/05/30 894
2026/05/31 905

Copyright © Adthena. All rights reserved.

May saw a dynamic rise in distinct advertisers, starting at 753 and peaking at 958. The month concluded with a strong presence of 905 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology Mobile App Dev

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
apple.com 7.06%
play.google.com 2.44%
microsoft.com 2.02%
zco.com 1.02%
lenovo.com 0.51%
capcut.com -0.76%
clutch.co -0.88%
monkey.app -1.82%
chetu.com -2.01%
betterme.world -2.68%

Copyright © Adthena. All rights reserved.

Apple.com surged with a 7.06% click share increase, while betterme.world faced a 2.68% decline.

Campaign Efficiency

US Software & Technology Mobile App Dev Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date play.google.com apple.com monkey.app capcut.com adobe.com tracelo.com chetu.com match.com replit.com zco.com
2026/05/01 5.05% 1.05% 7.71% 3.43% 1.61% 1.52% 25.48% 1.51% 1.15% 0.01%
2026/05/02 5.55% 1.63% 4.71% 2.97% 1.49% 0.85% 28.37% 2.09% 3.13% 0.96%
2026/05/03 2.82% 1.68% 6.4% 2.41% 1.33% 2.22% 26.04% 1.82% 3.92% 1.36%
2026/05/04 4.69% 1.65% 4.85% 2.48% 1.04% 1.88% 21.47% 2.38% 0.65% 1.6%
2026/05/05 3.19% 1.9% 4.51% 2.99% 0.98% 1.33% 23.31% 0.72% 1.7% 1.23%
2026/05/06 4.46% 2.15% 5.41% 2.75% 0.9% 1.64% 18.93% 1.02% 1.76% 0.01%
2026/05/07 2.71% 0.55% 5.62% 3.13% 0.95% 0.87% 23.22% 1.38% 1.52% 0.55%
2026/05/08 4.69% 1.36% 6.34% 4.24% 1.61% 1.76% 19.42% 1.96% 1.22% 0%
2026/05/09 4.51% 0.71% 5.89% 2.9% 1.26% 1.41% 18.71% 2.13% 2.63% 0.75%
2026/05/10 3.7% 1.83% 6.12% 2.51% 1.33% 3.35% 6.05% 2.62% 4.11% 0.78%
2026/05/11 4.34% 2.65% 3.9% 2.22% 0.87% 1.88% 0% 1.69% 3.15% 1.1%
2026/05/12 3% 1.52% 4.95% 2.09% 0.96% 1.19% 0% 1.78% 4.37% 1.04%
2026/05/13 4.39% 1.4% 7.39% 3.64% 1.62% 1.44% 14.63% 2.01% 1.77% 0.01%
2026/05/14 4.37% 0.63% 5.05% 2.6% 1.3% 1.24% 21.18% 1.77% 1.59% 0.68%
2026/05/15 4.69% 1.36% 6.34% 4.24% 1.61% 1.76% 19.42% 1.96% 1.22% 0%
2026/05/16 5.36% 1.95% 4.56% 2.38% 1.54% 1.7% 24.29% 1.92% 2.7% 2.51%
2026/05/17 4.46% 1.8% 4.79% 2.94% 1.55% 1.18% 22.58% 2.38% 5.02% 0.42%
2026/05/18 6.09% 1.59% 5.51% 2.1% 1.76% 1.09% 25.29% 1.39% 1.2% 1.39%
2026/05/19 6.5% 1.19% 6.78% 2.98% 1.27% 1.1% 21.7% 1.14% 1.49% 0.29%
2026/05/20 5.22% 3.43% 6.07% 3.54% 0.99% 1.09% 20.35% 1.07% 3.79% 1.02%
2026/05/21 4.92% 5.82% 4.78% 2.1% 1.4% 1.5% 17.49% 1.66% 2.25% 0.42%
2026/05/22 3.86% 5.15% 5% 3.06% 1.5% 2.07% 14.05% 1.94% 2.4% 4.33%
2026/05/23 7.05% 2.7% 4.51% 2.28% 1.58% 2.12% 14.2% 4.1% 2.63% 5.38%
2026/05/24 4.81% 4.64% 4.57% 2.45% 2.46% 2.35% 15.3% 2.7% 2.86% 4.19%
2026/05/25 4.27% 5.52% 4.24% 2.9% 2.07% 1.93% 15.38% 1.13% 1.28% 2.39%
2026/05/26 6.97% 5.47% 3.09% 2.05% 1.72% 1.64% 13.5% 0.93% 2.52% 4.01%
2026/05/27 5.27% 6.28% 4.72% 3.5% 1.98% 2.55% 12.6% 0.97% 0.9% 4.14%
2026/05/28 4.56% 7.82% 5.27% 3.11% 3.76% 2.9% 10.32% 0.93% 0.47% 1.34%
2026/05/29 5.2% 7.51% 6.03% 3.75% 2.56% 2.38% 9.16% 1.47% 0.34% 0.76%
2026/05/30 7.16% 8.21% 4.22% 3.04% 1.7% 2.19% 12.56% 1.04% 2.8% 3.46%
2026/05/31 7.77% 7.32% 6.72% 4.61% 4.08% 2.35% 1.58% 1.3% 0.94% 0.83%
  • play.google.com
  • apple.com
  • monkey.app
  • capcut.com
  • adobe.com
  • tracelo.com
  • chetu.com
  • match.com
  • replit.com
  • zco.com

Copyright © Adthena. All rights reserved.

In May 2026, play.google.com saw a steady rise, peaking at 7.77%. Apple.com surged mid-month, reaching 8.21%. Monkey.app fluctuated, ending at 6.72%. Chetu.com dropped significantly, closing at 1.58%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Mobile App Dev

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Software & Technology Mobile App Dev - Last month
  1. 1
    Adobe Lightroom & Photoshop https://www.adobe.com

    Edit Your Photos From Anywhere — Easily Edit, Organize & Share Photos Across Your Mobile & Desktop Devices.

  2. 2
    Mobile app developing https://www.chetu.com

    Mobile App Development Svcs — Chetu: Your AI & digital transformation partner. Customized mobile apps for every industry. Full-stack software development: web, mobile...

  3. 3
    Top App Developers in 2026 - Best Mobile App Dev Agencies https://www.clutch.co

    Verified reviews, client ratings, project costs. Find top Mobile App Developers on Clutch. Connect with top-rated App Development experts.

  4. 4
    Local dating | No subscription required https://www.match.com

    Find someone who shares your values. Start for free today. You don’t need a subscription to start...

  5. 5
    Visit the Google Play store https://play.google.com › google-play

    Download now — Play the latest games, read your favorite books, and download apps on Google Play. Find just the thing you're looking for & an unexpected new favorite along the way. Download new games.

Copyright © Adthena. All rights reserved.

In the realm of Google’s PPC, Adobe’s ad shines with its promise of seamless photo editing across devices. Chetu positions itself as a versatile partner in AI-driven mobile app development. Clutch offers a gateway to top-rated app developers, while Match.com invites users to explore local dating without subscriptions. Google Play entices with a world of apps and games, promising discovery and delight.

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