US Software & Technology Mobile App Dev - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Mobile App Dev category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Software & Technology Mobile App Dev brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
play.google.com	28.08
capcut.com	8.14
amazon.com	7.69
apple.com	4.29
insta360.com	4.08
oneplus.com	2.79
microsoft.com	2.02
adobe.com	1.41
betterme.world	1.31
qualcomm.com	1.07
others	39.12

In the PPC landscape, play.google.com leads with 28.08% click share, followed by capcut.com at 8.14%. Amazon.com captures 7.69%, while ‘others’ dominate with 39.12%.

Market Exposure

Share of Spend for the top 10 US Software & Technology Mobile App Dev brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	apple.com	amazon.com	squareup.com	play.google.com	forbes.com	capcut.com	adobe.com	bubble.io	match.com	betterme.world
2025/04/01	3.63%	4.63%	1.58%	3.39%	2.37%	3.43%	1.74%	1.4%	1.07%	3.99%
2025/04/02	4.01%	6.26%	1.73%	3.84%	2.41%	3.5%	1.94%	1.28%	0.68%	3.48%
2025/04/03	4.04%	5.2%	1.56%	4.36%	2.02%	2.7%	0.99%	1.21%	0.72%	1.95%
2025/04/04	2.44%	4.48%	1.74%	3.53%	2.93%	2.46%	1.11%	1.36%	1.22%	2.52%
2025/04/05	1.98%	5.35%	2.04%	4.81%	2.86%	2.87%	1.57%	1.38%	1.71%	2.08%
2025/04/06	1.4%	5.87%	2.01%	5.14%	3.02%	2.64%	1.52%	1.42%	1.95%	2.39%
2025/04/07	2.07%	5.67%	1.92%	4.87%	2.54%	3.2%	1.88%	1.14%	1%	1.85%
2025/04/08	1.83%	5.78%	1.89%	4.66%	2.24%	2.03%	1.93%	1.46%	1.82%	3.39%
2025/04/09	1.91%	7.31%	2.01%	3.44%	2.5%	2.62%	1.67%	1.25%	0.7%	3.09%
2025/04/10	3%	5.39%	2.13%	3.81%	3.3%	1.86%	1.35%	1.25%	1.06%	2.31%
2025/04/11	2.37%	6.23%	2.08%	3.34%	2.5%	1.01%	1.48%	0.95%	0.31%	0.71%
2025/04/12	2.4%	5.99%	2.11%	3.83%	2.82%	3%	1.53%	1.56%	1.03%	3.07%
2025/04/13	2.3%	5.32%	2.17%	4.05%	3.35%	2.31%	2.09%	2.06%	2.8%	1.72%
2025/04/14	2.1%	4.28%	2.13%	3.74%	3.49%	2.2%	1.94%	1.24%	3.26%	2.64%
2025/04/15	2.65%	4.45%	1.92%	5.2%	3.01%	2.5%	1.99%	1.34%	2.52%	3.57%
2025/04/16	2.28%	4.93%	2.47%	5%	2.32%	3.78%	2.22%	1.57%	0.84%	1.05%
2025/04/17	1.74%	4.99%	2.21%	8.47%	1.09%	3.85%	2.03%	1.03%	0.42%	0.33%
2025/04/18	3.56%	3.95%	2.46%	4.3%	2.69%	2.03%	1.59%	1.25%	0.45%	1.01%
2025/04/19	4.46%	3.95%	2.55%	3.47%	4.04%	1.85%	1.87%	1.82%	1.76%	0.74%
2025/04/20	5.5%	4.32%	1.74%	3.05%	3.4%	2.57%	2.13%	1.93%	6.91%	1.07%
2025/04/21	5.24%	4%	2.19%	3.59%	3.46%	2.71%	1.55%	1.89%	0.99%	0.15%
2025/04/22	4.85%	3.62%	2.69%	3.33%	3.22%	2.42%	1.61%	1.86%	1.6%	1.45%
2025/04/23	5.69%	4.08%	2.87%	4.34%	2.86%	2.03%	1.6%	1.56%	1%	0.92%
2025/04/24	4.54%	3.86%	2.4%	3.32%	3.25%	2.31%	1.17%	1.52%	0.99%	0.68%
2025/04/25	5.51%	3.48%	2.95%	2.18%	2.89%	3.03%	1.33%	1.75%	1.84%	0.19%
2025/04/26	5.75%	4.02%	3.27%	3.6%	3.92%	3.01%	1.85%	2.06%	0.79%	0.27%
2025/04/27	6.13%	3.49%	2.9%	4.27%	3.74%	1.88%	1.94%	1.87%	1.43%	0.61%
2025/04/28	5.23%	3.27%	2.43%	3.76%	3.42%	2.24%	1.38%	1.73%	2.21%	0.37%
2025/04/29	5.83%	4.67%	2.98%	3.59%	2.98%	2.08%	1.39%	1.68%	1.49%	0.82%
2025/04/30	3.99%	3.74%	3.57%	3.31%	2.25%	2.04%	1.9%	1.67%	1.14%	0.75%

April saw dynamic shifts in PPC spend share. Apple surged mid-month, peaking at 6.13% on April 27. Amazon’s share fluctuated, starting strong but declining towards month’s end. Squareup and Play Store maintained steady growth, while Forbes and Capcut experienced moderate fluctuations. Match.com and BetterMe faced volatility, with BetterMe’s share dropping significantly by April’s close.

Market Exposure

Competitor Count for US Software & Technology Mobile App Dev

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/04/01	1159
2025/04/02	1115
2025/04/03	1143
2025/04/04	1269
2025/04/05	1179
2025/04/06	1225
2025/04/07	1201
2025/04/08	1191
2025/04/09	1106
2025/04/10	1129
2025/04/11	1091
2025/04/12	1083
2025/04/13	1075
2025/04/14	1110
2025/04/15	1052
2025/04/16	1146
2025/04/17	1100
2025/04/18	1198
2025/04/19	1205
2025/04/20	1172
2025/04/21	1151
2025/04/22	1153
2025/04/23	1168
2025/04/24	1168
2025/04/25	1089
2025/04/26	1072
2025/04/27	1081
2025/04/28	1149
2025/04/29	1101
2025/04/30	1066

April saw fluctuating advertiser numbers, peaking at 1,269 on April 4th. The month concluded with a decrease to 1,066 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology Mobile App Dev

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
apple.com	3.16%
life360.com	1.2%
family-locator.com	0.48%
geozilla.com	0.42%
location-tool.com	0.4%
tile.com	-0.74%
microsoft.com	-0.8%
betterme.world	-1.56%
amazon.com	-2.45%
play.google.com	-3.44%

Apple.com surged with a 3.16% click share increase, while play.google.com dropped by 3.44%. Life360.com gained 1.2%, contrasting amazon.com’s 2.45% decline.

Campaign Efficiency

US Software & Technology Mobile App Dev Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	play.google.com	amazon.com	apple.com	capcut.com	t-mobile.com	adobe.com	insta360.com	microsoft.com	forbes.com	match.com
2025/04/01	9.2%	10.16%	4.14%	5.28%	2.35%	2.02%	0.8%	1.81%	1.74%	1.21%
2025/04/02	10.92%	14.51%	4.52%	5.25%	2.49%	2.22%	3.04%	2.78%	1.68%	0.59%
2025/04/03	11.48%	12.64%	4.27%	3.85%	4.61%	1.12%	1.9%	1.77%	1.58%	0.74%
2025/04/04	9.72%	11.72%	3.54%	3.98%	3.33%	1.34%	1.53%	1.62%	2.3%	1.02%
2025/04/05	12.72%	12%	2.36%	4.65%	2.61%	1.84%	1.65%	2.01%	1.99%	1.66%
2025/04/06	11.87%	16.21%	1.56%	3.94%	2.25%	1.63%	2.54%	1.96%	2.3%	1.64%
2025/04/07	12.33%	13.45%	2.64%	4.97%	1.89%	2.1%	1.35%	2.28%	1.88%	0.75%
2025/04/08	11.97%	13.59%	2.18%	2.97%	3.22%	2.03%	2.08%	1.37%	1.53%	1.95%
2025/04/09	9.21%	17.63%	2.51%	3.81%	4.5%	1.87%	3.77%	1.72%	1.93%	0.71%
2025/04/10	10.66%	15.07%	3.44%	2.71%	2.79%	1.57%	2.22%	1.75%	2.77%	0.9%
2025/04/11	10.26%	15.91%	2.93%	1.42%	3.47%	1.92%	3.76%	2.84%	1.9%	0.36%
2025/04/12	10.37%	16.02%	2.6%	4.75%	4.75%	2.03%	2.26%	2.68%	2.19%	0.72%
2025/04/13	10.41%	14.47%	2.41%	3.3%	3.01%	2.3%	3.28%	2.19%	3.18%	2.5%
2025/04/14	9.75%	11.52%	2.11%	3.36%	3.06%	2.29%	2.97%	2.05%	3.25%	3.26%
2025/04/15	13.49%	10.29%	2.89%	3.6%	2.22%	2.19%	3.84%	1.75%	2.26%	2.4%
2025/04/16	12.71%	11.13%	2.16%	5.97%	2.99%	2.5%	3.5%	1.5%	1.83%	0.78%
2025/04/17	18.13%	11.73%	0.95%	4.92%	7.74%	2.11%	4.33%	0.55%	0.55%	0.41%
2025/04/18	10.17%	8.3%	4.18%	3.02%	5.98%	1.81%	2.7%	0.75%	2.3%	0.35%
2025/04/19	8.56%	9.23%	5.67%	2.74%	0.74%	2.32%	1.13%	0.79%	3.21%	1.42%
2025/04/20	7.66%	10.14%	6.13%	3.62%	3.11%	2.43%	2.86%	0.66%	2.63%	6.49%
2025/04/21	9.62%	8.95%	6.91%	4.26%	2.25%	1.94%	2.55%	1%	3.22%	1.25%
2025/04/22	8.94%	8.22%	6.4%	3.71%	0.88%	2.06%	0.78%	1.25%	2.56%	1.78%
2025/04/23	11.02%	8.25%	7.2%	3%	1.07%	1.85%	2.61%	0.85%	2.54%	0.92%
2025/04/24	8.13%	8.57%	5.99%	3.6%	1.4%	1.47%	3.36%	0.54%	2.86%	1.11%
2025/04/25	6.38%	8.18%	7.21%	4.79%	1.27%	1.7%	3.91%	1.54%	2.4%	2.32%
2025/04/26	8.76%	9.56%	6.79%	4.82%	1.62%	2.02%	4.53%	2.45%	3.06%	0.84%
2025/04/27	10.67%	7.95%	7.43%	2.53%	0.73%	2.13%	2.5%	1.7%	2.97%	1.53%
2025/04/28	9.31%	7.48%	6.34%	3.16%	0.67%	1.58%	1.58%	1.75%	2.6%	2.86%
2025/04/29	9.32%	10.49%	7.26%	3.04%	1.16%	1.72%	1.97%	1.65%	2.31%	1.28%
2025/04/30	9.05%	8.96%	5.35%	3.34%	2.47%	2.18%	1.76%	1.74%	1.68%	1.37%

April’s PPC landscape saw play.google.com peaking mid-month, while amazon.com started strong but declined. Apple.com showed a late surge, and capcut.com fluctuated. T-mobile.com and adobe.com remained steady, with insta360.com and microsoft.com experiencing ups and downs. Forbes.com and match.com had varied performances, ending the month with mixed results.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Mobile App Dev

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Build your own app https://www.bubble.io
No coding required — Design, build, and launch fully functional web and mobile apps—all from one platform. The...
2
CapCut Desktop Video Editor https://www.capcut.com
CapCut desktop version — Create great videos for free to record the most wonderful time of the year. provides...
3
Local dating - Meet singles in your area https://www.match.com
Stop searching and discover a new way to meet someone who's right for you. Find singles...
4
Free Photo Editor - Online Image Editing For Creators | Picsart https://www.picsart.com
Explore our AI editing tools to enhance, retouch, and perfect your photos with ease.
5
Visit the Google Play store https://play.google.com › google-play
Apps, games, books and more — Google Play has something for everyone. Browse through current library of apps and games.

In the realm of Google’s PPC, five advertisers shine with distinct narratives. Bubble.io empowers users to create apps without coding, democratizing tech creation. CapCut offers free video editing, capturing life’s moments effortlessly. Match.com redefines local dating, promising meaningful connections. Picsart enhances creativity with AI-driven photo editing. Google Play entices with a vast digital library, catering to diverse interests. Each ad tells a story of accessibility, creativity, and connection.

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

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Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
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We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
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The PPC Marketing Share Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The PPC Market Share Report 2025 aggregates data from across both device types and Google Shopping.
Who is this report for?

The PPC Market Share Report 2025 is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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US Software & Technology Mobile App Dev - PPC Market Share Analysis April 2025

Share of Clicks for top 10 US Software & Technology Mobile App Dev brands

Share of Spend for the top 10 US Software & Technology Mobile App Dev brands

Competitor Count for US Software & Technology Mobile App Dev

Market Loss & Market Gains for US Software & Technology Mobile App Dev

US Software & Technology Mobile App Dev Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Mobile App Dev

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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