US Software & Technology Mobile App Dev - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Mobile App Dev category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Mobile App Dev – US

Google AI Overview visibility for Software & Technology Mobile App Dev US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 46.9051547684
53.0948452316
46%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 34
66
34%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 10%
Transactional 3%
Navigational 13%
Seasonal 0%
Local 0%
Problem Solving 14%

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Market Exposure

Share of Clicks for top 10 US Software & Technology Mobile App Dev brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
monkey.app 23.23
capcut.com 11.9
chetu.com 6.59
insta360.com 5.76
apple.com 5.19
play.google.com 5.08
amazon.com 4.31
life360.com 3.74
microsoft.com 2.27
lyft.com 2.06
others 29.87
  • monkey.app - 23.23%
  • capcut.com - 11.9%
  • chetu.com - 6.59%
  • insta360.com - 5.76%
  • apple.com - 5.19%
  • play.google.com - 5.08%
  • amazon.com - 4.31%
  • life360.com - 3.74%
  • microsoft.com - 2.27%
  • lyft.com - 2.06%
  • others - 29.87%

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Monkey.app leads with 23.23% click share, followed by Capcut at 11.9%. Others collectively hold 29.87%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Software & Technology Mobile App Dev brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date zco.com decode.agency chetu.com ideamaker.agency sphereinc.com monkey.app apple.com clutch.co replit.com forbes.com
2026/08/01 0% 2.65% 37.85% 0% 0% 1.87% 1.15% 0.95% 5.26% 1.4%
2026/08/02 0% 4% 43.29% 0% 0% 0.76% 1.09% 2.79% 4.9% 1.5%
2026/08/03 0% 12.02% 40.06% 0% 0% 1.64% 1.03% 0.01% 8.24% 1.95%
2026/08/04 1.68% 2.23% 41.99% 0% 0% 2.58% 1.23% 4.72% 1.57% 1.4%
2026/08/05 0% 0% 55.21% 0.01% 0% 2.06% 1.35% 0% 9.17% 0.91%
2026/08/06 0% 0% 61.1% 0.52% 0% 1.85% 0.76% 2.73% 3.49% 0.82%
2026/08/07 0% 0% 59.79% 2.52% 0% 0.2% 1% 0.01% 6.43% 1.03%
2026/08/08 0% 0% 50.06% 2.54% 0% 4.39% 1.38% 4.74% 1.59% 3.24%
2026/08/09 0% 0% 60.33% 6.1% 0% 2.31% 0.92% 2.95% 0.52% 0.98%
2026/08/10 0% 0% 67.08% 2.17% 0% 0.71% 0.92% 0.07% 0.07% 0.85%
2026/08/11 0% 0% 65.07% 2.37% 0% 0% 1.35% 0.41% 3.77% 1.11%
2026/08/12 0% 0% 60.79% 3.57% 0% 2.93% 1.21% 2.7% 0.18% 0.56%
2026/08/13 0% 0% 54.92% 1.13% 0% 1.93% 1.49% 0.74% 0.19% 0.57%
2026/08/14 0% 0% 56.57% 2.35% 0% 1.39% 1.19% 1.5% 0.89% 1.77%
2026/08/15 0.65% 0% 54.46% 3.55% 0% 1.34% 0.7% 2.06% 0.11% 2.3%
2026/08/16 0% 0% 58.7% 1.29% 0% 0.81% 0.95% 1.95% 0.78% 1.51%
2026/08/17 0% 0% 51.35% 5.53% 0% 0% 1.19% 0.05% 0.06% 0.49%
2026/08/18 0% 0% 30.49% 0.8% 0.96% 0% 2.92% 0.15% 0.07% 1.06%
2026/08/19 0% 0% 31.8% 0.01% 0.7% 7.1% 2.22% 0.07% 0.11% 1.25%
2026/08/20 0% 0% 26.41% 5.99% 1.11% 4.99% 2.55% 0.02% 0.16% 0.86%
2026/08/21 0% 0% 28.27% 8.06% 1.69% 3.36% 2.18% 0% 1.94% 1.2%
2026/08/22 0% 0% 25.3% 6.62% 5.86% 2.51% 1.34% 0.59% 0.12% 1.04%
2026/08/23 0% 0% 28% 9.95% 5.73% 2.93% 2.05% 4.69% 4.1% 1.83%
2026/08/24 0% 10.5% 37.55% 5.05% 5.05% 3.26% 1.46% 1.28% 0.33% 1.34%
2026/08/25 0% 11.48% 13.93% 10.14% 5.54% 4.54% 2.79% 1.05% 0.13% 0.68%
2026/08/26 26.8% 3.65% 10.58% 9.29% 4.07% 1.62% 1.74% 0.9% 0.18% 0.63%
2026/08/27 25.69% 7.95% 20.15% 4.73% 1.01% 1.99% 1.56% 0.07% 2.95% 0.66%
2026/08/28 24.48% 21.53% 11.19% 6.18% 2.91% 1.15% 1.19% 0.01% 0.01% 0.67%
2026/08/29 28.65% 15.55% 8.87% 7.84% 6.02% 1.09% 1.31% 0.01% 1.44% 1.15%
2026/08/30 49.29% 4.75% 5.39% 3.74% 3% 1.16% 1.02% 2.53% 0.49% 0.55%
2026/08/31 18.31% 11.7% 10.31% 8.94% 3.06% 1.49% 1.44% 1.43% 1.33% 0.36%
  • zco.com
  • decode.agency
  • chetu.com
  • ideamaker.agency
  • sphereinc.com
  • monkey.app
  • apple.com
  • clutch.co
  • replit.com
  • forbes.com

Copyright © Adthena. All rights reserved.

In August 2026, Chetu.com dominated early with high spend shares, peaking mid-month. Zco.com surged late, ending strong. Decode.agency fluctuated, while Ideamaker.agency and Sphereinc.com showed steady growth. Monkey.app and Apple.com maintained low, consistent shares.

Market Exposure

Competitor Count for US Software & Technology Mobile App Dev

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 736
2026/08/02 727
2026/08/03 714
2026/08/04 764
2026/08/05 599
2026/08/06 564
2026/08/07 538
2026/08/08 494
2026/08/09 509
2026/08/10 569
2026/08/11 554
2026/08/12 516
2026/08/13 513
2026/08/14 508
2026/08/15 484
2026/08/16 469
2026/08/17 468
2026/08/18 442
2026/08/19 418
2026/08/20 496
2026/08/21 465
2026/08/22 496
2026/08/23 473
2026/08/24 473
2026/08/25 434
2026/08/26 436
2026/08/27 499
2026/08/28 515
2026/08/29 506
2026/08/30 543
2026/08/31 557

Copyright © Adthena. All rights reserved.

August began with 736 advertisers, peaking at 764 on the 4th. A decline followed, reaching 418 on the 19th. The month concluded with a slight recovery, ending at 557 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology Mobile App Dev

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
insta360.com 3.06%
zco.com 2.37%
capcut.com 2.15%
life360.com 1.75%
monkey.app 1.03%
replit.com -0.41%
lenovo.com -0.51%
adobe.com -0.57%
play.google.com -1.99%
chetu.com -7.97%

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In the past month, insta360.com surged by 3.06%, while chetu.com plummeted by 7.97%.

Campaign Efficiency

US Software & Technology Mobile App Dev Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date monkey.app zco.com insta360.com amazon.com capcut.com chetu.com apple.com adobe.com microsoft.com play.google.com
2026/08/01 14.09% 0% 3.03% 2.89% 2.68% 12.03% 2.76% 2.34% 1.96% 4.4%
2026/08/02 7.72% 0% 2.32% 4.58% 2.07% 14.59% 3.19% 2.14% 3.99% 1.92%
2026/08/03 11.8% 0% 2.37% 4.46% 4.59% 12.08% 2.76% 2.78% 1.37% 2.86%
2026/08/04 14.25% 0.43% 2.07% 3.88% 4.52% 12.21% 3.03% 2.51% 1.38% 2.1%
2026/08/05 12.89% 0% 1.72% 3.63% 2.63% 19.93% 3.73% 2.38% 0.79% 2.47%
2026/08/06 12.34% 0% 1.49% 3.55% 3.98% 23.11% 1.65% 2.97% 1.02% 2.08%
2026/08/07 3.64% 0% 4.02% 4.71% 5.14% 23.81% 2.7% 4.35% 0.54% 4.44%
2026/08/08 19.94% 0% 1.6% 4.22% 5% 16.06% 3.96% 2.82% 1.03% 2.94%
2026/08/09 19.34% 0% 1.62% 4.85% 3.31% 22.89% 2.06% 2.52% 0.59% 2.55%
2026/08/10 6.29% 0% 2.52% 4.37% 2.11% 28.58% 3.44% 1.63% 2.12% 3.29%
2026/08/11 0% 0% 3.78% 5.14% 2.49% 28.67% 6.18% 3.32% 2.13% 0.55%
2026/08/12 13.88% 0% 3.83% 3.33% 3.41% 20.79% 3.25% 1.39% 1.98% 6.44%
2026/08/13 15.82% 0% 2.38% 3.14% 3.45% 21.83% 4.8% 2.69% 2.49% 0.58%
2026/08/14 7.84% 0% 1.97% 2.88% 5.33% 24.08% 3.59% 1.63% 3.98% 0.36%
2026/08/15 7.45% 0.25% 3.36% 4.05% 5.65% 21.86% 1.8% 3.19% 2.37% 6.37%
2026/08/16 4.47% 0% 4.49% 4.19% 4.82% 23.25% 2.51% 3.71% 2% 5.24%
2026/08/17 0% 0% 4.01% 3.04% 4.87% 23.01% 3.61% 2.08% 2.22% 0.42%
2026/08/18 0% 0% 6.06% 6.8% 9.36% 8.24% 4.63% 6.11% 1.47% 0.81%
2026/08/19 22.51% 0% 2.82% 4.48% 7.13% 8.03% 3.92% 2.71% 1.46% 9.32%
2026/08/20 17.59% 0% 3.97% 4.06% 6.86% 7.33% 6.02% 1.96% 1.69% 5.09%
2026/08/21 16.93% 0% 3.82% 4.66% 5.43% 6.86% 3.93% 1.38% 2.03% 2.85%
2026/08/22 13.77% 0% 4.84% 3.94% 2.87% 6.42% 2.42% 3.07% 1.84% 4.63%
2026/08/23 18.59% 0% 3.51% 4.41% 5.4% 7.65% 3.1% 0.79% 1.76% 2.64%
2026/08/24 21.49% 0% 2.12% 5.34% 4.09% 10.39% 2.75% 1.44% 1.74% 0.72%
2026/08/25 24.74% 0% 2.84% 2.22% 6.02% 3.53% 5.73% 1.74% 1.72% 0.37%
2026/08/26 7.12% 13.08% 3.93% 3.53% 6.06% 3.72% 4.36% 1.53% 2.36% 2.48%
2026/08/27 12.46% 8.98% 11.26% 2.92% 5.93% 5.65% 3.5% 2.12% 2.21% 2.43%
2026/08/28 6.24% 11.19% 6.27% 4.19% 5.78% 3.97% 3.59% 1.61% 1.84% 0.41%
2026/08/29 6.08% 12.21% 6.51% 6.4% 2.39% 4.05% 4.08% 2.11% 1.94% 0.65%
2026/08/30 5.96% 19.46% 5.58% 5.4% 4.1% 2.3% 2.67% 1.74% 1.95% 0.42%
2026/08/31 6.86% 6.28% 6% 4.62% 3.6% 3.27% 3.25% 2.06% 1.78% 0.33%
  • monkey.app
  • zco.com
  • insta360.com
  • amazon.com
  • capcut.com
  • chetu.com
  • apple.com
  • adobe.com
  • microsoft.com
  • play.google.com

Copyright © Adthena. All rights reserved.

In August 2026, “monkey.app” saw fluctuating impressions, peaking at 24.74% on the 25th. “chetu.com” dominated early, reaching 28.67% on the 11th. “zco.com” surged late, hitting 19.46% on the 30th.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Mobile App Dev

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Mobile App Dev - Last month
  1. 1
    Discover your best work yet - Easily create social videos https://www.adobe.com

    Video Editing That's A Cut Above. Add Transitions & Effects, Mix Audio, And More. Buy Now.

  2. 2
    Amazon.com® Official Site https://www.amazon.com › wedding

    All You, One Registry — Enjoy fast, free shipping, easy returns, a 20% completion discount & more.

  3. 3
    CapCut - CapCut - Video Editor https://www.capcut.com

    CapCut AI Video Editor: Smart Online Video Editing with Advanced AI Tools. Download CapCut on desktop, mobile, or edit online.

  4. 4
    Mobile App Development https://signup.chetu.com

    Best App Development Company — AI Technology Streamlines App Development And Integration Projects. Contact Experts Now.

  5. 5
    Google Play https://play.google.com › google-play

    Apps, games, books and more — Play the latest games, read your favorite books, and download apps on Google Play.

Copyright © Adthena. All rights reserved.

In the realm of PPC ads, Adobe shines with its promise of superior video editing, while Amazon entices with convenience and discounts. CapCut highlights AI-driven editing, Chetu emphasizes streamlined app development, and Google Play offers a universe of digital content.

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