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US Software & Technology Mobile App Dev - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Mobile App Dev category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Mobile App Dev – US

Google AI Overview visibility for Software & Technology Mobile App Dev US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 33.1457821189
66.8542178811
33%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 44
56
44%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 14%
Transactional 4%
Navigational 9%
Seasonal 0%
Local 0%
Problem Solving 18%

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Market Exposure

Share of Clicks for top 10 US Software & Technology Mobile App Dev brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
monkey.app 16.62
chetu.com 10.42
capcut.com 10.04
play.google.com 7.29
betterme.world 3.86
insta360.com 2.77
apple.com 2.73
microsoft.com 2.28
store.google.com 2.25
clutch.co 1.75
others 39.99
  • monkey.app - 16.62%
  • chetu.com - 10.42%
  • capcut.com - 10.04%
  • play.google.com - 7.29%
  • betterme.world - 3.86%
  • insta360.com - 2.77%
  • apple.com - 2.73%
  • microsoft.com - 2.28%
  • store.google.com - 2.25%
  • clutch.co - 1.75%
  • others - 39.99%

Copyright © Adthena. All rights reserved.

In the PPC landscape, ‘monkey.app’ leads with 16.62% click share, followed by ‘chetu.com’ at 10.42%. ‘Others’ collectively hold 39.99%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Software & Technology Mobile App Dev brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date chetu.com flipsidegroup.com jstreettech.com clutch.co newagesysit.com appliedimagination.com nakeddev.com toptal.com quickbase.com milesit.com
2026/04/01 0.01% 11.41% 0% 8.26% 5.5% 4.86% 0% 1.07% 2.82% 6.04%
2026/04/02 2.67% 0% 10.23% 8.63% 0.01% 3.38% 0% 2.48% 8.17% 1.43%
2026/04/03 0.04% 3.49% 14.74% 6.75% 0% 0.92% 0% 0.16% 16.33% 2.32%
2026/04/04 0.03% 0% 0% 13.2% 1.99% 0% 4.45% 0.01% 16.2% 0%
2026/04/05 1.95% 0% 0% 4.52% 3.37% 0% 2.35% 0.01% 15.85% 0%
2026/04/06 1.5% 2.6% 10.72% 8.28% 0.86% 1.65% 0.06% 0.18% 7.41% 0.04%
2026/04/07 1.48% 8.76% 10.23% 5.54% 2.39% 2.49% 0.06% 3.09% 10.96% 0.03%
2026/04/08 8.91% 7.2% 0.65% 9.44% 0% 3.9% 1.95% 5.35% 7.29% 1.19%
2026/04/09 9.67% 12.33% 3.18% 3.83% 1.42% 1.86% 3.86% 7.13% 5.93% 3.11%
2026/04/10 14.64% 2.78% 3.2% 3.9% 0% 2.06% 9.06% 6.08% 11.43% 7.82%
2026/04/11 37.18% 0% 0% 3.68% 4.24% 0% 2.38% 0% 13.83% 0%
2026/04/12 27.49% 0% 0% 21.19% 4.36% 0% 2.99% 0% 8.28% 0%
2026/04/13 31.22% 5.15% 0% 7.5% 2.33% 0.7% 0% 3.17% 6.56% 0.85%
2026/04/14 31.62% 7.11% 4.41% 4.09% 0.04% 1.68% 6.62% 2.41% 7.14% 0.75%
2026/04/15 37.07% 7.91% 0.5% 5.28% 0.02% 2.4% 3.14% 6.56% 3.37% 2.19%
2026/04/16 41.17% 8.53% 0% 4.86% 0.45% 5.06% 2.36% 3.03% 2.67% 5.64%
2026/04/17 41.85% 2.19% 3.57% 0.03% 0% 1.88% 3.56% 1.8% 6.57% 4.11%
2026/04/18 43.06% 0% 0% 14.27% 3.09% 0% 0.02% 0% 3.87% 0%
2026/04/19 45.76% 0% 0% 9.37% 4.85% 0% 3.81% 0% 3.42% 0%
2026/04/20 39.8% 1.51% 3.06% 2.12% 1.24% 0.02% 0% 0.12% 0.15% 6.53%
2026/04/21 47.12% 4.67% 0% 0.85% 3.67% 1.45% 1.45% 1.49% 3.75% 4.85%
2026/04/22 43.94% 7.03% 2.86% 2.63% 0.76% 2.82% 0.01% 5.08% 0.11% 1.4%
2026/04/23 44.67% 6.09% 0% 6.51% 1.59% 3.38% 2.09% 1.63% 1.22% 0.58%
2026/04/24 38.12% 4.71% 0.38% 4.68% 0% 2.55% 3.35% 2.12% 0.65% 1.74%
2026/04/25 44.27% 0% 0% 4.46% 4.26% 0% 6.78% 0% 2.35% 0%
2026/04/26 48.03% 0% 0% 11.48% 1.59% 0% 1.12% 0% 0.07% 0%
2026/04/27 43.42% 2.09% 0% 6.42% 1.46% 2.5% 0.01% 3.95% 0.06% 1.67%
2026/04/28 45.78% 9.04% 0% 2.97% 0% 1.27% 0.02% 1.57% 0.04% 4.73%
2026/04/29 41.72% 1.14% 0.84% 3.98% 0.01% 4.73% 2.44% 4.72% 0.05% 0.46%
2026/04/30 42.61% 4.08% 3.58% 3.35% 3.06% 3.04% 2.85% 0.09% 0.07% 0%
  • chetu.com
  • flipsidegroup.com
  • jstreettech.com
  • clutch.co
  • newagesysit.com
  • appliedimagination.com
  • nakeddev.com
  • toptal.com
  • quickbase.com
  • milesit.com

Copyright © Adthena. All rights reserved.

Chetu.com saw a dramatic rise in spend share, peaking at 48.03% on April 26. Flipsidegroup.com fluctuated, with notable highs and lows. Jstreettech.com and clutch.co maintained moderate levels, while newagesysit.com and appliedimagination.com showed sporadic activity. Nakeddev.com and toptal.com had minimal presence, and quickbase.com and milesit.com remained relatively stable.

Market Exposure

Competitor Count for US Software & Technology Mobile App Dev

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 752
2026/04/02 756
2026/04/03 789
2026/04/04 764
2026/04/05 805
2026/04/06 835
2026/04/07 795
2026/04/08 763
2026/04/09 762
2026/04/10 779
2026/04/11 718
2026/04/12 743
2026/04/13 771
2026/04/14 738
2026/04/15 745
2026/04/16 725
2026/04/17 714
2026/04/18 753
2026/04/19 735
2026/04/20 726
2026/04/21 727
2026/04/22 745
2026/04/23 725
2026/04/24 739
2026/04/25 738
2026/04/26 768
2026/04/27 755
2026/04/28 752
2026/04/29 767
2026/04/30 748

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 835 on April 6. The month concluded with 748 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology Mobile App Dev

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
chetu.com 10.14%
betterme.world 1.89%
play.google.com 1.72%
dotsquares.com 0.73%
store.google.com 0.62%
insta360.com -1.65%
quickbase.com -1.77%
monkey.app -1.97%
microsoft.com -2.14%
capcut.com -2.47%

Copyright © Adthena. All rights reserved.

Chetu.com surged with a 10.14% click share increase, while capcut.com dropped by 2.47%. Betterme.world and play.google.com also saw positive gains, contrasting with declines for microsoft.com and monkey.app.

Campaign Efficiency

US Software & Technology Mobile App Dev Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date chetu.com monkey.app capcut.com play.google.com flipsidegroup.com match.com clutch.co forbes.com microsoft.com quickbase.com
2026/04/01 0.01% 7.56% 3.97% 6.17% 5.14% 1.39% 4% 1.91% 0.74% 1.33%
2026/04/02 0.98% 8.17% 4.15% 1.65% 0% 1.73% 4.41% 2.1% 1.1% 4.2%
2026/04/03 0.02% 9.36% 4.35% 1.91% 0.83% 1.8% 2.4% 2.29% 1.8% 5.93%
2026/04/04 0.01% 7.59% 4.02% 4.43% 0% 2.84% 4.3% 3.05% 4.94% 5.63%
2026/04/05 0.66% 7.32% 3.77% 1.81% 0% 2.25% 1.59% 3.48% 7.14% 6.21%
2026/04/06 0.34% 8.13% 4.36% 3.24% 1.08% 1.96% 2.85% 3.55% 4% 2.47%
2026/04/07 0.37% 8.77% 4.56% 1.79% 4.14% 2.96% 2.28% 2.92% 2.56% 3.81%
2026/04/08 4.6% 7.22% 2.74% 3.29% 3.15% 1.68% 3.5% 2.33% 0.84% 3.89%
2026/04/09 4.91% 7.66% 2.87% 2.7% 5.73% 1.69% 1.36% 2.19% 0.93% 2.77%
2026/04/10 7.01% 6.89% 2.59% 3.34% 1.66% 0.92% 2.03% 1.62% 1% 5.91%
2026/04/11 16.76% 9.95% 4.35% 2.83% 0% 1.46% 1.78% 2.37% 1.05% 7.22%
2026/04/12 13.86% 6.69% 2.96% 3.64% 0% 1.72% 11% 2.12% 1.91% 4.45%
2026/04/13 16.51% 5.48% 3.16% 2.84% 3.19% 1.59% 3.7% 1.83% 0.92% 3.46%
2026/04/14 18.44% 6.8% 3.12% 2.41% 3.44% 2.1% 1.8% 1.76% 0.64% 3.86%
2026/04/15 19.74% 7.05% 2.86% 3.03% 4.45% 1.09% 2.98% 2.04% 1.73% 1.59%
2026/04/16 22.62% 6.86% 3.08% 2.31% 4.62% 0.78% 2.67% 2.12% 1.24% 1.4%
2026/04/17 21.6% 7.43% 3.96% 4.37% 0.84% 1.5% 0.02% 2.1% 1.16% 3.26%
2026/04/18 23.2% 6.13% 2.76% 3.98% 0% 1.3% 6.44% 2.74% 1.07% 2.41%
2026/04/19 26.3% 4.27% 2.68% 3.75% 0% 1.1% 4.04% 2.8% 0.96% 2.15%
2026/04/20 22.03% 8.29% 2.63% 4.56% 0.96% 1.08% 1.11% 1.89% 1.22% 0.11%
2026/04/21 24.26% 7.93% 3.13% 4.1% 2.71% 1.78% 0.4% 1.18% 0.85% 1.37%
2026/04/22 24.19% 7.42% 2.88% 5.17% 3.76% 1.35% 1.27% 1.53% 1.12% 0.08%
2026/04/23 25.8% 5.52% 2.85% 4.44% 3.76% 1.95% 3.14% 1.31% 0.76% 0.79%
2026/04/24 24.05% 6% 1.8% 5.29% 3.19% 1.53% 2.79% 0.94% 1.24% 0.39%
2026/04/25 27.54% 6.76% 1.69% 3.36% 0% 2% 2.65% 1.8% 1.25% 0.92%
2026/04/26 29.38% 6.07% 2.63% 1.47% 0% 2.18% 6.49% 2.13% 0.75% 0.06%
2026/04/27 27.96% 4.37% 2.31% 3.5% 1.48% 1.5% 4.16% 1.09% 0.1% 0.05%
2026/04/28 27.56% 6.67% 3.01% 4.68% 5.84% 1.57% 1.03% 1.32% 0.18% 0.03%
2026/04/29 24.86% 6.38% 2.03% 3.21% 0.58% 2.52% 2.14% 1.51% 0.13% 0.04%
2026/04/30 25% 6.57% 3% 2.23% 2.16% 1.8% 1.33% 1.13% 0.37% 0.05%
  • chetu.com
  • monkey.app
  • capcut.com
  • play.google.com
  • flipsidegroup.com
  • match.com
  • clutch.co
  • forbes.com
  • microsoft.com
  • quickbase.com

Copyright © Adthena. All rights reserved.

Chetu.com surged from 0.01% to 25.0% in April, leading the pack. Monkey.app and Capcut.com showed fluctuations, while Play.google.com and Flipsidegroup.com had mixed trends. Microsoft.com and Quickbase.com saw declines.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Mobile App Dev

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Software & Technology Mobile App Dev - Last month
  1. 1
    Adobe Lightroom & Photoshop https://www.adobe.com

    Edit Your Photos From Anywhere — Easily Edit, Organize & Share Photos Across Your Mobile & Desktop Devices.

  2. 2
    CapCut: Easy Video Editing | CapCut Desktop Video Editor https://www.capcut.com

    Create Great Videos To Record The Most Wonderful Time Of The Year. Unlock Your Creativity With Advanced AI Editing Tools. Download CapCut Today! Explore Tools. Browse Templates.

  3. 3
    Mobile App Development https://www.chetu.com

    Build Your App With Chetu — Professional Developers Build AI-Powered Integration Solutions. Get Your Quote Today.

  4. 4
    Top App Developers in 2026 | Best Mobile App Dev Agencies https://www.clutch.co

    Verified reviews, client ratings, project costs. Find top Mobile App Developers on Clutch. Connect with top-rated App Development experts.

  5. 5
    Build An App - Create Apps in Minutes https://www.quickbase.com

    Build Apps in minutes with Quickbase® App Builder. No Coding Required. Free Trial Now. No Dev team? No Problem! Create Apps in Minutes with...

Copyright © Adthena. All rights reserved.

In the competitive world of PPC advertising, Adobe, CapCut, Chetu, Clutch, and Quickbase shine with distinct narratives. Adobe emphasizes seamless photo editing across devices, while CapCut invites creativity with AI tools. Chetu offers AI-powered app development, Clutch connects clients with top developers, and Quickbase simplifies app creation without coding.

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