US Software & Technology Mobile App Dev - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Mobile App Dev category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Mobile App Dev – US

Google AI Overview visibility for Software & Technology Mobile App Dev US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 40.4282807731
59.5717192269
40%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 40
60
40%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 11%
Transactional 3%
Navigational 11%
Seasonal 0%
Local 0%
Problem Solving 16%

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Market Exposure

Share of Clicks for top 10 US Software & Technology Mobile App Dev brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
monkey.app 15.67
play.google.com 14.6
capcut.com 10.56
apple.com 9.31
insta360.com 5.77
life360.com 2.76
amazon.com 2.62
adobe.com 2.01
microsoft.com 1.67
chetu.com 1.56
others 33.47
  • monkey.app - 15.67%
  • play.google.com - 14.6%
  • capcut.com - 10.56%
  • apple.com - 9.31%
  • insta360.com - 5.77%
  • life360.com - 2.76%
  • amazon.com - 2.62%
  • adobe.com - 2.01%
  • microsoft.com - 1.67%
  • chetu.com - 1.56%
  • others - 33.47%

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In the PPC landscape, ‘others’ dominate with 33.47% click share, while ‘monkey.app’ leads individual advertisers at 15.67%. ‘play.google.com’ follows closely with 14.6%, and ‘capcut.com’ holds 10.56%.

Market Exposure

Share of Spend for the top 10 US Software & Technology Mobile App Dev brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date chetu.com zco.com ubereats.com forbes.com monkey.app apple.com play.google.com adobe.com capcut.com squareup.com
2026/06/01 8.94% 2.99% 3.52% 2.07% 1.49% 5.1% 3.76% 1.82% 1.45% 2.26%
2026/06/02 9.17% 2.14% 2.43% 2.4% 1.5% 6.17% 5.34% 1.99% 2.27% 2.04%
2026/06/03 8.55% 3.89% 2.14% 2.69% 2.42% 4.12% 2.87% 1.97% 2.06% 2.16%
2026/06/04 14.61% 0.98% 3.25% 2.31% 1.96% 3.39% 3.59% 1.49% 1.79% 2.33%
2026/06/05 12.34% 1.67% 3.02% 2.51% 2.1% 4.46% 2.94% 1.92% 1.81% 2.05%
2026/06/06 10.68% 1.67% 4.55% 2.7% 1.31% 5.51% 3.08% 2.14% 1.75% 2.53%
2026/06/07 11.02% 2.65% 3.75% 2.97% 2.2% 6.43% 2.83% 1.9% 1.7% 2.42%
2026/06/08 12.75% 0.68% 2.89% 2.15% 2.62% 4.38% 4.26% 1.92% 1.67% 2.15%
2026/06/09 13.13% 2.41% 3.94% 2.98% 2.44% 5.48% 4.77% 1.88% 1.82% 2.2%
2026/06/10 10.46% 1.07% 1.59% 2.83% 2.79% 5.11% 3.72% 1.98% 1.9% 2.54%
2026/06/11 10.62% 0.54% 2.13% 2.64% 2.7% 4.89% 3.47% 2.43% 2.16% 2.16%
2026/06/12 12.16% 1.15% 4.46% 1.73% 2.96% 4.4% 2.43% 1.97% 2.37% 2.57%
2026/06/13 10.84% 1.31% 2.54% 3.06% 3.19% 6.04% 5% 2.19% 2.08% 2.83%
2026/06/14 10.99% 2.47% 4.71% 3.52% 1.96% 5.42% 4.05% 3.02% 2.29% 2.27%
2026/06/15 13.11% 0.25% 1.74% 3.29% 2.66% 4.79% 3.88% 2.28% 2.3% 2.02%
2026/06/16 11.28% 0.54% 2.39% 2.57% 2.63% 5.3% 3.17% 1.75% 2.02% 2.27%
2026/06/17 12.71% 1.12% 2.17% 3.24% 2.19% 5.08% 3.66% 1.61% 1.87% 2.31%
2026/06/18 12.28% 0.3% 2.22% 2.4% 2.71% 4.5% 2.92% 1.56% 1.98% 2.14%
2026/06/19 13.28% 2.88% 3.54% 2.62% 3.42% 5.16% 4.5% 2.24% 1.99% 2.37%
2026/06/20 12.98% 4.8% 3.2% 4.06% 3.32% 5.02% 4.82% 2.34% 2.33% 2.11%
2026/06/21 12.69% 3.18% 1.7% 3.25% 3.47% 5.16% 4.4% 2% 2.18% 1.77%
2026/06/22 17.76% 3.57% 2.54% 2.67% 4.05% 3.71% 3.66% 2.54% 2.76% 1.95%
2026/06/23 16.52% 4.14% 1.17% 3.12% 3.46% 4.11% 3.61% 2.78% 2.38% 1.77%
2026/06/24 29.18% 0.38% 1.57% 2% 2.65% 2.3% 2.17% 2.31% 1.98% 1.63%
2026/06/25 27.12% 1.11% 0.89% 2.3% 3.15% 1.49% 2.47% 2.2% 2.22% 1.67%
2026/06/26 25.32% 0.64% 2.45% 2.18% 3.27% 2.25% 1.31% 2.1% 2.08% 1.55%
2026/06/27 25.86% 3.34% 1.99% 3.29% 2.68% 1.81% 1.69% 2.19% 1.66% 1.25%
2026/06/28 14.22% 1.35% 3.61% 3.22% 2.95% 2.39% 2.43% 1.45% 2.17% 1.26%
2026/06/29 19.35% 0.23% 4.41% 2.92% 0.45% 2.81% 1.7% 1.27% 1.28% 1.39%
2026/06/30 40.86% 5.04% 1.72% 1.56% 1.52% 1.01% 0.75% 0.62% 0.62% 0.52%
  • chetu.com
  • zco.com
  • ubereats.com
  • forbes.com
  • monkey.app
  • apple.com
  • play.google.com
  • adobe.com
  • capcut.com
  • squareup.com

Copyright © Adthena. All rights reserved.

Chetu.com dominated June, peaking at 40.86% on the 30th. Zco.com fluctuated, ending at 5.04%. UberEats saw a steady rise, closing at 1.72%. Forbes maintained stability, finishing at 1.56%.

Market Exposure

Competitor Count for US Software & Technology Mobile App Dev

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 933
2026/06/02 842
2026/06/03 911
2026/06/04 896
2026/06/05 947
2026/06/06 902
2026/06/07 878
2026/06/08 929
2026/06/09 905
2026/06/10 908
2026/06/11 910
2026/06/12 871
2026/06/13 853
2026/06/14 872
2026/06/15 899
2026/06/16 859
2026/06/17 859
2026/06/18 834
2026/06/19 806
2026/06/20 784
2026/06/21 772
2026/06/22 747
2026/06/23 762
2026/06/24 765
2026/06/25 749
2026/06/26 733
2026/06/27 758
2026/06/28 746
2026/06/29 762
2026/06/30 738

Copyright © Adthena. All rights reserved.

June began with 933 advertisers, peaking at 947 on the 5th. A steady decline followed, ending at 738 on the 30th.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology Mobile App Dev

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
insta360.com 5.52%
monkey.app 4.55%
chetu.com 1.33%
amazon.com 1.04%
capcut.com 1.02%
betterme.world -0.43%
life360.com -0.49%
microsoft.com -0.52%
apple.com -3.75%
play.google.com -7.48%

Copyright © Adthena. All rights reserved.

In the past month, insta360.com surged by 5.52%, while play.google.com dropped by 7.48%, showcasing dynamic shifts in click share.

Campaign Efficiency

US Software & Technology Mobile App Dev Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date chetu.com monkey.app amazon.com insta360.com play.google.com capcut.com apple.com adobe.com forbes.com tracelo.com
2026/06/01 1.82% 4.57% 3.02% 1.35% 9.44% 3.12% 7.71% 2.28% 1.42% 2.7%
2026/06/02 1.75% 3.86% 1.98% 1.31% 14.19% 5.36% 8.55% 2.91% 1.77% 3.07%
2026/06/03 1.69% 6.63% 2.48% 2.45% 7.06% 4.89% 6.76% 2.79% 1.77% 3.35%
2026/06/04 2.91% 5.88% 2.46% 1.45% 9.27% 4.05% 6.68% 2.37% 1.81% 2.55%
2026/06/05 2.55% 5.35% 2.62% 1.5% 7.53% 4.17% 6.69% 3.03% 1.92% 2.5%
2026/06/06 2.12% 3.96% 3% 1.37% 7.61% 3.82% 7.36% 3.71% 2.18% 2.85%
2026/06/07 2.22% 5.65% 2.52% 1.29% 6.97% 3.87% 8.58% 2.91% 2.04% 3.26%
2026/06/08 2.58% 7.13% 1.81% 1.43% 10.69% 3.69% 6.63% 2.76% 1.62% 3.04%
2026/06/09 2.6% 5.45% 2.02% 2.24% 12.02% 3.87% 7.65% 3% 2.27% 2.16%
2026/06/10 1.93% 6.82% 2.3% 1.15% 8.27% 3.96% 7.61% 2.06% 1.82% 2.97%
2026/06/11 2.1% 6.85% 2.45% 2.11% 8.26% 4.67% 6.96% 3.05% 2.01% 3.01%
2026/06/12 2.33% 7.76% 1.53% 1.31% 4.85% 5.55% 7.29% 2.73% 1.34% 4.3%
2026/06/13 1.94% 7.94% 1.85% 1.71% 11.77% 4.48% 9.29% 2.54% 2.17% 2.19%
2026/06/14 2.03% 6.11% 3.4% 1.75% 9.94% 4.83% 8.35% 3.99% 2.54% 3.18%
2026/06/15 2.47% 6.32% 2.13% 2.43% 9.2% 4.94% 7.59% 3.54% 2.34% 1.81%
2026/06/16 2.06% 6.21% 2.37% 1.96% 7.53% 4.25% 8.28% 1.97% 2.07% 2.67%
2026/06/17 2.43% 6.19% 2.65% 3.03% 6.94% 4.05% 7.6% 2.3% 2.6% 2.86%
2026/06/18 2.31% 6.3% 2.06% 2.65% 6.16% 4.23% 7.32% 1.72% 2.09% 2.19%
2026/06/19 2.42% 8.7% 3.15% 2.68% 6.77% 4.2% 9.49% 3.16% 2.27% 1.47%
2026/06/20 2.44% 8.7% 4.13% 3.86% 9.87% 5.1% 5.86% 2.61% 3.48% 3.37%
2026/06/21 2.42% 9.09% 2.87% 5.16% 7.69% 4.63% 8.08% 2.41% 2.55% 2.35%
2026/06/22 3.5% 11.12% 2.83% 2.05% 9% 6.45% 4.74% 3.81% 2.05% 1.86%
2026/06/23 3.27% 9.35% 4.45% 7.62% 5.48% 5.46% 5.62% 4.91% 2.67% 2.63%
2026/06/24 7.22% 8.41% 5.47% 7.86% 5.44% 5.16% 4.1% 3.23% 1.72% 3.18%
2026/06/25 6.47% 9.33% 5.94% 9.75% 5.94% 5.51% 1.85% 4.12% 2.43% 1.57%
2026/06/26 6.12% 9.9% 8.7% 5.17% 2.59% 5.08% 3.58% 2.62% 2.04% 2.37%
2026/06/27 7.63% 9.09% 3.42% 3.33% 4.36% 4.57% 2.82% 4.08% 3.62% 3.14%
2026/06/28 3.45% 9.34% 2.58% 2.58% 6.05% 6.01% 3.61% 3.1% 3.21% 3.13%
2026/06/29 5.56% 3.99% 2.68% 3.6% 4.6% 4.01% 5.13% 2.73% 2.66% 2.46%
2026/06/30 18.2% 8.18% 3.43% 3.28% 3.18% 2.99% 2.78% 2.08% 2.04% 1.48%
  • chetu.com
  • monkey.app
  • amazon.com
  • insta360.com
  • play.google.com
  • capcut.com
  • apple.com
  • adobe.com
  • forbes.com
  • tracelo.com

Copyright © Adthena. All rights reserved.

In June 2026, Chetu.com saw a dramatic rise, peaking at 18.2% on the 30th. Monkey.app maintained a steady presence, while Amazon.com fluctuated. Insta360.com surged mid-month, and Play.google.com started strong but dipped. Capcut.com and Apple.com showed varied trends, with Adobe.com and Forbes.com remaining stable. Tracelo.com experienced ups and downs, ending lower.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Mobile App Dev

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Mobile App Dev - Last month
  1. 1
    Discover your best work yet - Easily create social videos https://www.adobe.com

    Video Editing That's A Cut Above. Add Transitions & Effects, Mix Audio, And More. Buy Now.

  2. 2
    MacBook Pro | Apple Official Site https://www.apple.com

    The most advanced Mac laptops for demanding tasks. Shop MacBook Pro in two sizes. Save on a new MacBook Pro with trade-in. Turn the device you have into the one you want. Apple Trade In.

  3. 3
    CapCut: Easy Video Editing https://www.capcut.com

    CapCut Desktop Video Editor — Create Great Videos To Record The Most Wonderful Time Of The Year. CapCut Is Available On PC...

  4. 4
    Life360 Complete Family Safety | Live fully with Life360 https://www.life360.com › locationsharing

    Join Life360: The #1 family locator app & safety membership. Protect each family member with...

  5. 5
    $15 Off Your First Order | Order Now https://www.ubereats.com

    $15 Off Your First Order Of $20 Or More. Use Code: US36JY. Terms And Fees Apply.

Copyright © Adthena. All rights reserved.

In the realm of Google’s PPC, Adobe and CapCut captivate with video editing prowess, while Apple entices with advanced MacBook Pro offerings. Life360 ensures family safety, and UberEats tempts with a $15 discount, showcasing diverse themes of creativity, technology, safety, and convenience.

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