US Software & Technology Mobile App Dev - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Mobile App Dev category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Mobile App Dev – US

Google AI Overview visibility for Software & Technology Mobile App Dev US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 18.0308156862
81.9691843138
18%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 42
58
42%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 14%
Transactional 4%
Navigational 9%
Seasonal 0%
Local 0%
Problem Solving 18%

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Market Exposure

Share of Clicks for top 10 US Software & Technology Mobile App Dev brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
monkey.app 20.24
capcut.com 11.5
play.google.com 10.61
insta360.com 5.9
betterme.world 5.73
apple.com 4.5
amazon.com 2.39
forbes.com 2.17
store.google.com 1.91
adobe.com 1.82
others 33.23
  • monkey.app - 20.24%
  • capcut.com - 11.5%
  • play.google.com - 10.61%
  • insta360.com - 5.9%
  • betterme.world - 5.73%
  • apple.com - 4.5%
  • amazon.com - 2.39%
  • forbes.com - 2.17%
  • store.google.com - 1.91%
  • adobe.com - 1.82%
  • others - 33.23%

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In the PPC landscape, Monkey.app leads with 20.24% click share, followed by Capcut.com at 11.5%. Play.google.com captures 10.61%, while ‘others’ collectively hold 33.23%.

Market Exposure

Share of Spend for the top 10 US Software & Technology Mobile App Dev brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date betterme.world forbes.com match.com rocketmoney.com capcut.com play.google.com apple.com monkey.app adobe.com squareup.com
2026/03/01 1.34% 4.33% 2.77% 3.11% 2.27% 2.38% 0.86% 2.23% 6.71% 1.61%
2026/03/02 2.63% 4.14% 2.68% 3.62% 2.61% 2.1% 2.34% 2.24% 6.9% 1.88%
2026/03/03 6.68% 5.66% 0.5% 3.93% 2.5% 3.03% 0.72% 2.1% 3.52% 1.72%
2026/03/04 11.56% 5.58% 1.78% 4.11% 2.36% 2.51% 3.34% 1.88% 2.04% 1.98%
2026/03/05 11.91% 3.36% 2.13% 3.36% 2.67% 2.89% 2.89% 1.68% 2.52% 1.79%
2026/03/06 13.89% 4.74% 1.69% 3.49% 2.35% 1.48% 2.91% 1.54% 1.75% 1.93%
2026/03/07 7.52% 5.77% 2.08% 4.12% 2.62% 1.75% 4.95% 2.08% 2.82% 1.98%
2026/03/08 5.58% 4.88% 1.98% 2.94% 1.88% 2.2% 6% 1.96% 2.72% 2.31%
2026/03/09 5.88% 5% 1.79% 3.46% 2.29% 2.51% 7.13% 1.46% 2.75% 1.98%
2026/03/10 4.42% 6.12% 2.08% 3.79% 3% 1.4% 5.06% 2.51% 2.24% 2.19%
2026/03/11 6.41% 4.97% 3.47% 3.77% 4.39% 2.2% 5.19% 1.4% 2.76% 1.89%
2026/03/12 5.33% 6.13% 3.12% 3.88% 2.72% 0.57% 4.91% 1.18% 2.27% 2.46%
2026/03/13 5.03% 5.5% 3.69% 3.12% 2.25% 1.94% 5.62% 2.64% 3.6% 2.05%
2026/03/14 9% 6.19% 4.57% 3.66% 1.96% 2.18% 5.52% 1.42% 3.22% 2.25%
2026/03/15 8.17% 6.4% 3.92% 3.95% 1.88% 2.59% 6.53% 1.87% 3.12% 2.12%
2026/03/16 7.5% 8.27% 4.07% 4.08% 1.49% 2.62% 4.08% 1.85% 2.56% 1.81%
2026/03/17 8.23% 5.11% 3.62% 3.36% 1.64% 2.26% 4.5% 1.58% 2.1% 1.93%
2026/03/18 4.89% 6.85% 3.04% 4.62% 1.46% 2.67% 6.42% 2.34% 1.99% 2.39%
2026/03/19 5.66% 8.97% 3.18% 3.19% 1.3% 2.24% 5.8% 2.19% 2.24% 1.83%
2026/03/20 4.14% 7.07% 1.79% 3.84% 2.09% 1.87% 6.34% 1.21% 2.06% 1.88%
2026/03/21 4.82% 11.03% 2.61% 3.2% 1.82% 2.03% 7.5% 2.33% 2.6% 1.92%
2026/03/22 1.74% 10.27% 2.78% 3.84% 1.39% 2.61% 5.17% 2.18% 2.25% 1.83%
2026/03/23 4.07% 7.46% 2.47% 3.51% 1.69% 1.87% 5.2% 1.96% 1.96% 1.79%
2026/03/24 7.6% 6.97% 1.81% 3.34% 1.96% 2.87% 5.98% 1.71% 2.32% 2.04%
2026/03/25 4.89% 4.94% 1.89% 3.47% 2.57% 3.32% 4.78% 2.53% 2.82% 1.47%
2026/03/26 5.53% 4.88% 2.35% 4.06% 2.53% 1.96% 4.2% 2.7% 3% 1.67%
2026/03/27 6.65% 4.86% 1.98% 3.94% 2.18% 3.73% 3.61% 2.61% 3.04% 1.66%
2026/03/28 5.39% 7.2% 3.15% 4.24% 2.48% 3.47% 2.11% 2.48% 3.29% 2.28%
2026/03/29 9.08% 7.06% 3.96% 4.17% 1.63% 3% 1.9% 2.48% 3.16% 1.71%
2026/03/30 5.12% 7.79% 2.89% 3.67% 2.81% 2.9% 2.24% 2.08% 2.49% 1.8%
2026/03/31 3.06% 2.09% 1.1% 1.09% 0.96% 0.92% 0.91% 0.89% 0.78% 0.68%
  • betterme.world
  • forbes.com
  • match.com
  • rocketmoney.com
  • capcut.com
  • play.google.com
  • apple.com
  • monkey.app
  • adobe.com
  • squareup.com

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In March 2026, BetterMe.world’s ad spend surged early, peaking at 13.89% on March 6, then fluctuated, ending at 3.06%. Forbes.com saw a mid-month peak of 11.03% on March 21, closing at 2.09%. Match.com had a steady rise, peaking at 4.57% on March 14, finishing at 1.1%. Rocketmoney.com maintained a consistent range, peaking at 4.62% on March 18, ending at 1.09%. Capcut.com fluctuated, peaking at 4.39% on March 11, closing at 0.96%. Play.google.com had a peak of 3.73% on March 27, ending at 0.92%. Apple.com peaked at 7.5% on March 21, closing at 0.91%. Monkey.app had a peak of 2.7% on March 26, ending at 0.89%. Adobe.com started strong, peaking at 6.9% on March 2, closing at 0.78%. Squareup.com remained stable, peaking at 2.39% on March 18, ending at 0.68%.

Market Exposure

Competitor Count for US Software & Technology Mobile App Dev

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 793
2026/03/02 788
2026/03/03 785
2026/03/04 787
2026/03/05 793
2026/03/06 796
2026/03/07 820
2026/03/08 783
2026/03/09 797
2026/03/10 738
2026/03/11 755
2026/03/12 739
2026/03/13 731
2026/03/14 737
2026/03/15 749
2026/03/16 752
2026/03/17 795
2026/03/18 763
2026/03/19 764
2026/03/20 766
2026/03/21 749
2026/03/22 763
2026/03/23 759
2026/03/24 728
2026/03/25 738
2026/03/26 734
2026/03/27 755
2026/03/28 750
2026/03/29 722
2026/03/30 728
2026/03/31 716

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March saw fluctuating advertiser numbers, peaking at 820 on March 7. The month concluded with a decline, ending at 716.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology Mobile App Dev

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
insta360.com 3.77%
monkey.app 2.6%
play.google.com 1.64%
forbes.com 0.57%
microsoft.com 0.42%
life360.com -0.61%
oneplus.com -0.79%
apple.com -0.9%
capcut.com -2.22%
betterme.world -3.04%

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In the past month, insta360.com surged by 3.77%, while betterme.world dropped by 3.04%. Monkey.app gained 2.6%, contrasting capcut.com’s 2.22% decline.

Campaign Efficiency

US Software & Technology Mobile App Dev Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date monkey.app play.google.com capcut.com forbes.com amazon.com apple.com insta360.com match.com rocketmoney.com adobe.com
2026/03/01 9.76% 3.92% 4.44% 2.62% 3.12% 0.77% 2.7% 2.78% 1.9% 8.26%
2026/03/02 10.44% 4.96% 5.6% 2.48% 2.03% 2.85% 2.09% 2.75% 2.52% 10.21%
2026/03/03 9.87% 7.53% 5.34% 3.59% 2.84% 0.76% 0.91% 0.41% 2.82% 3.46%
2026/03/04 8.71% 6.11% 5.35% 3.62% 2.44% 3.49% 1.53% 1.98% 2.8% 1.92%
2026/03/05 8.23% 7.03% 6.52% 2.2% 2.27% 2.81% 3.04% 1.86% 2.33% 2.85%
2026/03/06 8.73% 4.39% 5.44% 3.35% 1.96% 3.24% 1.69% 2.01% 2.59% 1.81%
2026/03/07 10.41% 3.96% 6.32% 4.4% 2.42% 3.89% 0.8% 1.91% 2.82% 2.68%
2026/03/08 10.13% 5.17% 4.14% 3.18% 3.86% 5.76% 0.89% 1.8% 1.92% 2.72%
2026/03/09 8.89% 6.6% 4.58% 3% 2.05% 7.3% 0.55% 1.62% 2.41% 2.76%
2026/03/10 11.18% 4.48% 6.71% 3.69% 3.89% 5.31% 2.16% 1.76% 2.72% 1.9%
2026/03/11 6.62% 5.97% 9.3% 2.86% 2.8% 4.32% 2.44% 2.95% 2.55% 2.74%
2026/03/12 8.68% 1.31% 5.46% 4.24% 2.17% 4.88% 2.78% 4.32% 2.44% 2.46%
2026/03/13 12.45% 5.05% 4.59% 3.46% 2.67% 5.72% 1.15% 3% 2.13% 3.34%
2026/03/14 8.46% 4.96% 4.13% 4.25% 3.23% 4.96% 1.56% 4% 2.69% 3.07%
2026/03/15 9.47% 5.53% 3.92% 3.7% 2.99% 6.84% 1.83% 3.96% 2.37% 2.7%
2026/03/16 9.3% 6.68% 2.32% 5.88% 1.75% 4.73% 2.45% 3.92% 2.65% 2.34%
2026/03/17 7.27% 4.94% 3.51% 3.11% 1.15% 4.32% 8.3% 2.69% 1.98% 1.74%
2026/03/18 10.09% 5.81% 2.76% 3.95% 2.47% 5.45% 4.19% 2.75% 2.87% 1.82%
2026/03/19 9.89% 5.29% 2.6% 7.35% 2.32% 4.83% 6.54% 2.62% 1.93% 1.91%
2026/03/20 5.78% 3.61% 4.94% 4.4% 2.33% 6.26% 4.8% 2.03% 2.66% 1.74%
2026/03/21 10.83% 4.23% 3.81% 8.08% 2.02% 6.02% 3.16% 2.57% 2.24% 3.52%
2026/03/22 9.77% 5.52% 2.69% 6.64% 2.66% 4.3% 3.91% 2.63% 2.21% 2.31%
2026/03/23 10.17% 3.84% 3.98% 4.68% 3.19% 5.56% 4.47% 2.63% 2.28% 1.74%
2026/03/24 9.51% 7.22% 4.36% 3.86% 2.32% 7.08% 3.64% 1.6% 2.1% 2.21%
2026/03/25 11.61% 7.73% 5.9% 2.61% 1.72% 3.74% 6.43% 1.55% 2.01% 2.48%
2026/03/26 12.74% 4.51% 5.57% 2.72% 2.13% 3.58% 5.48% 2% 2.58% 2.63%
2026/03/27 11.72% 9.7% 4.23% 2.78% 1.77% 3.14% 3.78% 1.49% 2.41% 2.52%
2026/03/28 11.18% 8.79% 4.96% 4.5% 1.44% 1.56% 6.19% 3.22% 2.43% 2.73%
2026/03/29 11.94% 7.1% 3.36% 4.75% 2.52% 1.9% 3.3% 3.12% 2.7% 2.79%
2026/03/30 10.35% 7.42% 6.08% 4.62% 2.41% 1.61% 3.82% 2.11% 2.31% 2.29%
2026/03/31 8.59% 4.31% 3.64% 2.52% 2.15% 2.01% 1.97% 1.76% 1.34% 1.28%
  • monkey.app
  • play.google.com
  • capcut.com
  • forbes.com
  • amazon.com
  • apple.com
  • insta360.com
  • match.com
  • rocketmoney.com
  • adobe.com

Copyright © Adthena. All rights reserved.

In March 2026, “monkey.app” led with fluctuating impressions, peaking at 12.74% on the 26th. “play.google.com” saw a rise, reaching 9.7% on the 27th. “capcut.com” experienced a dip mid-month but recovered. “forbes.com” and “amazon.com” maintained steady shares. “apple.com” peaked early, then declined. “insta360.com” spiked on the 17th. “match.com” and “rocketmoney.com” showed minor fluctuations. “adobe.com” started strong but ended lower. The month concluded with “monkey.app” dominating.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Mobile App Dev

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Mobile App Dev - Last month
  1. 1
    Adobe Lightroom & Photoshop https://www.adobe.com

    Edit Your Photos From Anywhere — Easily Edit, Organize & Share Photos Across Your Mobile & Desktop Devices.

  2. 2
    CapCut: Easy Video Editing https://www.capcut.com

    CapCut Desktop Video Editor — Create Great Videos To Record The Most Wonderful Time Of The Year. Unlock Your Creativity With...

  3. 3
    Free Photo Editor - Online Image Editing For Creators | Picsart https://www.picsart.com

    Your go-to photo editor to crop, enhance, and design images - with 200+ features, 80K+ templates, filters, and an intuitive editing experience.

  4. 4
    Visit the Google Play store https://play.google.com › google-play

    Apps, games, books and more — Explore all the top apps, books, games and more for every moment or mood on Google Play. Play the latest games, read your favorite books, and...

  5. 5
    Live TV Starting at $4.99 https://www.sling.com

    Start Watching for $4.99 — With Sling, Get Live TV, Only When you Want it. Purchase Today. TV for a 1 Day, 7 Days, or 3 Days...

Copyright © Adthena. All rights reserved.

In the vibrant world of PPC, Adobe, CapCut, and Picsart captivate with creative empowerment, while Google Play and Sling offer entertainment and flexibility. Each ad uniquely highlights convenience, creativity, and choice, resonating with diverse user needs.

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