US Software & Technology Mobile App Dev - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Mobile App Dev category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Mobile App Dev – US

Google AI Overview visibility for Software & Technology Mobile App Dev US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 59.7083758322
40.2916241678
59%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 27
73
27%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 3%
Navigational 22%
Seasonal 0%
Local 0%
Problem Solving 13%

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Market Exposure

Share of Clicks for top 10 US Software & Technology Mobile App Dev brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
monkey.app 17.08
capcut.com 13.92
apple.com 12.3
insta360.com 5.99
play.google.com 4.72
life360.com 3.26
amazon.com 3.1
microsoft.com 2.93
store.google.com 2.01
match.com 1.7
others 32.99
  • monkey.app - 17.08%
  • capcut.com - 13.92%
  • apple.com - 12.3%
  • insta360.com - 5.99%
  • play.google.com - 4.72%
  • life360.com - 3.26%
  • amazon.com - 3.1%
  • microsoft.com - 2.93%
  • store.google.com - 2.01%
  • match.com - 1.7%
  • others - 32.99%

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In the PPC landscape, Monkey.app leads with 17.08% click share, followed by Capcut.com at 13.92%. Apple.com holds 12.3%, while ‘others’ collectively capture 32.99%.

Market Exposure

Share of Spend for the top 10 US Software & Technology Mobile App Dev brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date chetu.com apple.com slashdev.io clutch.co shinetechsoftware.com match.com capcut.com forbes.com monkey.app flipsidegroup.com
2026/10/01 2.06% 11.71% 0.02% 0.49% 1.95% 3.93% 4.85% 2.7% 5.98% 0%
2026/10/02 1.79% 6.41% 0.02% 0.03% 1.79% 3.29% 4.48% 2.07% 6.1% 2.18%
2026/10/03 0.43% 5.33% 0.01% 0.76% 0.34% 6.38% 4.04% 2.88% 5.62% 0%
2026/10/04 0.49% 7.16% 0.01% 0.54% 1.4% 3.85% 4.13% 1.75% 4.92% 0%
2026/10/05 2.89% 3.66% 0.01% 0.8% 1.52% 3.08% 3.98% 2.18% 4.38% 2.93%
2026/10/06 3.01% 4.43% 0.01% 0.11% 1.23% 5.4% 4.04% 2.03% 4.59% 1.79%
2026/10/07 2.88% 3.35% 0.02% 1.44% 0.49% 4.16% 4.06% 2.46% 2.84% 0%
2026/10/08 4.41% 3.77% 0.02% 0.69% 1.36% 4.35% 3.22% 1.95% 4.79% 7.62%
2026/10/09 2.47% 3.8% 0.29% 0.62% 0.11% 5.97% 3.55% 3.52% 2.7% 7.22%
2026/10/10 0.04% 3.83% 0% 0.96% 0.15% 4.89% 3.9% 3.68% 2.41% 6.45%
2026/10/11 1.33% 4.24% 0.02% 0.03% 0.4% 5.15% 3.32% 3.02% 3.05% 5.53%
2026/10/12 3.12% 4.51% 0.62% 1.32% 1.22% 5.64% 3.5% 3.85% 3.42% 3.45%
2026/10/13 4.43% 4.04% 0.3% 1.36% 1.6% 5.33% 3.39% 4.39% 4.07% 3.83%
2026/10/14 2.61% 4.04% 0.84% 3.01% 3.73% 4.42% 2.49% 3.14% 2% 4.01%
2026/10/15 5% 3.82% 0.24% 5% 4.31% 4.04% 0.91% 2.68% 3.38% 7.23%
2026/10/16 5.34% 3.86% 0.27% 2.99% 2.99% 6.04% 1.53% 4.18% 3.6% 9.47%
2026/10/17 9.49% 3.83% 3.19% 3.31% 5.93% 4.33% 2.48% 3.55% 3.61% 0%
2026/10/18 4.57% 3.04% 1.82% 6.88% 4.19% 4.95% 2.61% 2.87% 4.18% 11.72%
2026/10/19 9.05% 2.43% 3.59% 0.5% 3.3% 5.01% 3.39% 2.76% 4.37% 0.02%
2026/10/20 3.96% 1.65% 3.42% 2.7% 2% 3.47% 3.46% 3.36% 4.83% 10.6%
2026/10/21 3.33% 1.87% 8.87% 6.45% 4.28% 4.5% 2.66% 2.74% 3.23% 10.64%
2026/10/22 3.35% 11.27% 6.91% 1.74% 3.5% 3.9% 2.42% 2.31% 3.02% 5.16%
2026/10/23 2.39% 6.75% 5.29% 4.21% 3.73% 4.42% 2.39% 1.9% 2.18% 3.45%
2026/10/24 8.47% 2.45% 3.94% 8.06% 7.17% 2.07% 2.13% 1.63% 1.52% 1.13%
2026/10/25 8.84% 7.49% 3.33% 6.81% 4.14% 2.11% 1.95% 2.4% 1.69% 0.32%
2026/10/26 4.15% 9.17% 7.3% 2.69% 0.66% 1.71% 1.84% 1.99% 1.63% 6.16%
2026/10/27 7.04% 8.8% 3.93% 3.87% 1.85% 1.67% 1.8% 1.94% 1.23% 4.12%
2026/10/28 2.76% 8.27% 3.29% 3.46% 0.73% 1.39% 2.21% 1.7% 1.12% 6.78%
2026/10/29 4.75% 10.69% 4.69% 2.92% 2.04% 1.33% 1.89% 1.64% 1.58% 0%
2026/10/30 5.05% 11.64% 5.96% 0.97% 0.48% 2.75% 1.62% 2.15% 1.69% 0%
2026/10/31 14.17% 10.52% 6.81% 2.72% 1.81% 1.4% 1.32% 1.17% 0.64% 0%
  • chetu.com
  • apple.com
  • slashdev.io
  • clutch.co
  • shinetechsoftware.com
  • match.com
  • capcut.com
  • forbes.com
  • monkey.app
  • flipsidegroup.com

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Chetu.com surged on October 31, reaching 14.17%. Apple.com fluctuated, peaking at 11.71% on October 1. Slashdev.io’s highest was 8.87% on October 21. Flipsidegroup.com peaked at 11.72% on October 18. Clutch.co’s highest was 8.06% on October 24. Shinetechsoftware.com peaked at 7.17% on October 24. Match.com started strong, then declined. Capcut.com saw a steady decrease. Forbes.com fluctuated, ending at 1.17%. Monkey.app started high, ending at 0.64%.

Market Exposure

Competitor Count for US Software & Technology Mobile App Dev

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 573
2026/10/02 595
2026/10/03 618
2026/10/04 652
2026/10/05 636
2026/10/06 627
2026/10/07 656
2026/10/08 683
2026/10/09 671
2026/10/10 650
2026/10/11 644
2026/10/12 619
2026/10/13 629
2026/10/14 672
2026/10/15 662
2026/10/16 629
2026/10/17 599
2026/10/18 586
2026/10/19 594
2026/10/20 586
2026/10/21 618
2026/10/22 572
2026/10/23 638
2026/10/24 706
2026/10/25 742
2026/10/26 769
2026/10/27 769
2026/10/28 750
2026/10/29 749
2026/10/30 747
2026/10/31 722

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October saw a dynamic rise in distinct advertisers, starting at 573 and peaking at 769. The month concluded with a slight dip to 722, showcasing overall growth.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology Mobile App Dev

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
apple.com 2.54%
t-mobile.com 1.92%
att.com 1.77%
insta360.com 0.85%
location-tool.com 0.75%
store.google.com -0.62%
life360.com -0.62%
hp.com -1.04%
monkey.app -3.4%
play.google.com -4.24%

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Apple.com surged with a 2.54% increase, while play.google.com dropped by 4.24%. T-mobile.com and att.com also gained, contrasting monkey.app’s decline.

Campaign Efficiency

US Software & Technology Mobile App Dev Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date apple.com att.com capcut.com amazon.com microsoft.com insta360.com play.google.com monkey.app match.com forbes.com
2026/10/01 14.29% 0.32% 7.54% 1.59% 1.75% 1.46% 3.67% 14.45% 1.85% 1.7%
2026/10/02 7.83% 0.33% 7.34% 2.49% 2.92% 1.32% 4.55% 13.72% 2.05% 1.57%
2026/10/03 7.05% 0.52% 6.74% 3.02% 4.08% 1.97% 3.77% 13.02% 4.13% 1.94%
2026/10/04 11.07% 0.11% 6.75% 3.3% 3.68% 2.24% 4.83% 11.69% 2.13% 1.29%
2026/10/05 6.03% 1.24% 7.11% 2.72% 2.27% 2.92% 5.83% 10.09% 1.89% 1.68%
2026/10/06 5.64% 1.04% 6.18% 4.27% 2.29% 2.17% 7.1% 10.29% 3.65% 1.37%
2026/10/07 4.91% 1.57% 6.78% 5.18% 2.58% 3.26% 3.33% 8.1% 2.48% 1.72%
2026/10/08 8.37% 0.82% 5.66% 3.91% 1.95% 2.58% 2.43% 11.87% 3.08% 1.61%
2026/10/09 6.69% 0.6% 6.22% 4.03% 2.36% 2.51% 7.47% 6.31% 3.92% 2.66%
2026/10/10 7.81% 0.98% 6.75% 3.41% 2.83% 2.96% 5.36% 5.95% 3.04% 2.46%
2026/10/11 7.02% 0.43% 6.15% 2.66% 2.6% 3.32% 7.43% 7.72% 3.25% 2.37%
2026/10/12 8.41% 1.05% 6.31% 3.48% 2.22% 3.03% 5.27% 8.15% 3.63% 2.87%
2026/10/13 6.56% 0.7% 6.55% 2.76% 2.12% 1.77% 6.2% 9.9% 3.79% 3.21%
2026/10/14 8.54% 0.62% 4.8% 3.37% 2.41% 2.74% 4.53% 6.4% 2.98% 2.15%
2026/10/15 10.15% 0.78% 1.88% 3.28% 1.8% 2.29% 5.37% 10.34% 2.83% 2.1%
2026/10/16 8.58% 0.71% 2.97% 2.97% 2.18% 2.47% 2.23% 10.08% 4.37% 2.98%
2026/10/17 7.56% 0.7% 4.93% 3.42% 1.9% 4.51% 2.83% 10.07% 2.91% 3.01%
2026/10/18 5.49% 0.85% 5.28% 2.89% 2.17% 4.01% 3.28% 12.3% 3.1% 2.03%
2026/10/19 6.02% 0.41% 6.75% 3.44% 1.84% 4.67% 2.27% 12.86% 3.41% 1.93%
2026/10/20 2.94% 0.35% 7.34% 2.61% 1.56% 4.29% 1.9% 13.98% 2.35% 2.58%
2026/10/21 4.26% 0.23% 6.31% 4% 1.79% 4.04% 1.61% 10.3% 4.22% 2.47%
2026/10/22 17.65% 0.29% 5.48% 4.79% 1.3% 3.03% 0.41% 9.53% 3.04% 1.87%
2026/10/23 11.15% 1.11% 5.81% 3.23% 1.82% 3.47% 0.36% 7.28% 4.25% 1.83%
2026/10/24 4.9% 1.14% 4.57% 2.74% 3% 1.42% 1.92% 4.72% 1.58% 1.36%
2026/10/25 12.22% 3.55% 4.17% 2.75% 2.23% 1.78% 2.1% 5.11% 1.87% 2.14%
2026/10/26 14.45% 5.82% 3.97% 2.48% 1.6% 1.44% 0.04% 4.88% 1.56% 1.66%
2026/10/27 14.37% 5.9% 4.35% 2.17% 2.45% 2.1% 0.46% 4.17% 1.63% 1.73%
2026/10/28 13.28% 5.28% 5.3% 2.33% 2.19% 2.31% 1.79% 3.45% 0.99% 1.55%
2026/10/29 18.25% 7.06% 4.56% 1.74% 3.08% 2.72% 0.54% 4.77% 0.95% 1.46%
2026/10/30 19.45% 2.6% 3.54% 1.36% 2.91% 2.61% 1.03% 4.58% 2.61% 1.88%
2026/10/31 18.27% 6.52% 3.37% 2.72% 2.28% 2.22% 2.09% 1.8% 1.75% 1.08%
  • apple.com
  • att.com
  • capcut.com
  • amazon.com
  • microsoft.com
  • insta360.com
  • play.google.com
  • monkey.app
  • match.com
  • forbes.com

Copyright © Adthena. All rights reserved.

Apple’s impression share fluctuated, peaking at 19.45% on October 30. Meanwhile, AT&T’s share rose steadily, reaching 7.06% on October 29. CapCut’s share declined, ending at 3.37%. Amazon’s share dipped, closing at 2.72%. Microsoft saw a slight increase, finishing at 2.28%. Insta360’s share varied, ending at 2.22%. Play Store’s share dropped, closing at 2.09%. Monkey App’s share decreased, ending at 1.8%. Match’s share fluctuated, closing at 1.75%. Forbes’ share remained stable, finishing at 1.08%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Mobile App Dev

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Mobile App Dev - Last month
  1. 1
    The new iPhone Duo | Foldable, posable, standable https://www.apple.com

    Get $175-$885 off iPhone Duo when you trade in iPhone 13 or higher. Terms Apply. The largest iPhone display ever. In a thin, foldable design. 5G. Siri AI.

  2. 2
    iPhone Duo at AT&T - Foldable. Posable. Standable https://www.att.com › iphone › duo

    See Our Best Deals On Our Most Popular iPhones. Offers Vary by Device. Restrictions Apply. Order Your New iPhone Duo with the Connectivity You Can Depend on at AT&T. AT&T® 5G Network.

  3. 3
    No subscription required | Meet Someone New Today https://www.match.com

    Find someone who's right for you on the Official Match® dating app. Stop searching and discover a new way to meet someone who's right for you.

  4. 4
    Visit the Google Play store https://play.google.com › google-play

    Apps, games, books and more — Play the latest games, read your favorite books, and download apps on Google Play. Google Play has something for everyone. Browse through current...

  5. 5
    Up To $1000 Off iPhone Duo | No Trade-In Required https://www.t-mobile.com

    Get it via up to 36 mo crdt with a new line & eligible port-in on $105+/mo plan + tax. No trade-in required. Just switch to our best plan - Experience Beyond. Get...

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In the competitive landscape of Google PPC, Apple’s iPhone Duo emerges as a star, with foldable innovation highlighted by Apple, AT&T, and T-Mobile. Match.com entices with no subscription dating, while Google Play offers diverse digital content.

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