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UK Energy, Utilities & Waste - Solid Waste Collection - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK – Solid Waste Collection category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste - Solid Waste Collection brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
viking-direct.co.uk 11.33
clearabee.co.uk 10.22
kingfisherdirect.co.uk 9.25
asda.com 6.76
protecdirect.co.uk 3.92
bin-shop.co.uk 3.57
binfactoryoutlet.co.uk 3.16
corbyofwindsor.co.uk 2.83
biffa.co.uk 2.82
glasdon.com 2.78
others 43.36

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In the PPC landscape, ‘viking-direct.co.uk’ leads with 11.33% click share, while ‘others’ dominate at 43.36%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste - Solid Waste Collection brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date viking-direct.co.uk viessmann.co.uk kingfisherdirect.co.uk binfactoryoutlet.co.uk clearabee.co.uk bin-shop.co.uk litta.co.uk asda.com protecdirect.co.uk biffa.co.uk
2025/03/01 2.92% 0% 7.61% 4.3% 7.78% 0% 7.06% 4% 3.29% 0%
2025/03/02 4.18% 0% 5.55% 6.29% 6.04% 0% 5.67% 8.37% 0% 2.14%
2025/03/03 3.89% 8.68% 3.91% 2.67% 2.62% 1.17% 5.57% 2.19% 0.96% 6.59%
2025/03/04 8.89% 7.31% 10.52% 3.32% 1.78% 2.19% 2.08% 2.84% 5.65% 0.01%
2025/03/05 9.08% 0% 16.41% 4.18% 5.55% 4.71% 4.53% 4.45% 7.89% 0.02%
2025/03/06 6.65% 0% 6.28% 3.97% 1.29% 2.07% 1.75% 2.2% 5.09% 7.43%
2025/03/07 4.22% 0% 2.69% 0.9% 1.52% 1.26% 2.37% 0.49% 2.73% 18.74%
2025/03/08 5.87% 8.8% 6.33% 3.13% 2.6% 0% 3.94% 5.97% 6.37% 1.03%
2025/03/09 6.3% 0.01% 0.06% 11.09% 6.08% 0% 4.1% 6.15% 6.4% 0.02%
2025/03/10 2.47% 4.61% 5.37% 3.79% 2.73% 1.76% 6.61% 5.6% 2.4% 0.9%
2025/03/11 3.3% 0.01% 4.74% 0% 2.22% 3.04% 2.02% 4.4% 3.66% 0%
2025/03/12 6.68% 0.02% 3.07% 3.04% 2.58% 1.26% 2.88% 2.9% 2.12% 0%
2025/03/13 7.16% 10.6% 7.71% 2.93% 3.19% 8.64% 4.31% 3.66% 4.54% 0.17%
2025/03/14 7.58% 5.2% 4.76% 3.68% 3.12% 1.33% 4.43% 2.07% 0.45% 0.14%
2025/03/15 12.32% 0.03% 9.41% 5.56% 3.52% 0% 3.59% 0.57% 2.39% 0.61%
2025/03/16 6.8% 10.33% 4.87% 2.45% 1.53% 0% 1.41% 2.53% 1.46% 20.62%
2025/03/17 10.82% 0.02% 6.82% 0.15% 1.51% 3.08% 0.39% 2.04% 0% 18.87%
2025/03/18 9.85% 8.15% 4.04% 0.41% 1.4% 1.08% 1.97% 2.16% 3.13% 11.67%
2025/03/19 9.75% 0.01% 7.22% 2.19% 3.38% 3.26% 2.43% 3.49% 4.12% 0%
2025/03/20 11.38% 6.01% 9.01% 1.34% 6.11% 3.47% 0.46% 1.49% 1.05% 8.23%
2025/03/21 7.81% 5.29% 8.08% 1.84% 1.79% 5.54% 0.51% 1.01% 2.54% 7%
2025/03/22 6.85% 6.72% 11.55% 5.47% 1.48% 0% 1.18% 0.85% 3.33% 0.16%
2025/03/23 7.63% 0.02% 10.98% 6.8% 2.25% 0% 1.69% 2.32% 1.59% 1.01%
2025/03/24 5.81% 0.02% 10.6% 1.08% 1.16% 3.15% 1.03% 1.39% 2.47% 2.38%
2025/03/25 20.18% 0.03% 25.45% 2.5% 2.47% 8.85% 2.6% 0.68% 2.07% 0%
2025/03/26 18.53% 0.03% 14.29% 0% 2.78% 5.65% 1.46% 3.68% 2.46% 0.03%
2025/03/27 12.8% 6.21% 14% 4.53% 1.83% 6.87% 5.02% 2.44% 4.82% 0%
2025/03/28 22.32% 6.74% 9.14% 0% 2.98% 2.36% 2.18% 4.63% 2.88% 0.22%
2025/03/29 10.62% 12.43% 9.82% 4.51% 2.39% 0% 1.35% 2.32% 1.2% 7.23%
2025/03/30 12.94% 6.94% 3.4% 2.65% 2.42% 0% 1.32% 3.35% 0.76% 7.06%
2025/03/31 16.3% 5.98% 5.61% 5.41% 2.09% 1.56% 1.28% 1.23% 0.23% 0%

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Viking Direct’s PPC spend surged in March, peaking at 22.32 on the 28th. Biffa’s spend fluctuated, with a high of 20.62 on the 16th. Viessmann saw a peak of 12.43 on the 29th. Kingfisher Direct led with 25.45 on the 25th. March ended with varied spend across advertisers.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste - Solid Waste Collection

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 93
2025/03/02 85
2025/03/03 95
2025/03/04 91
2025/03/05 87
2025/03/06 98
2025/03/07 110
2025/03/08 75
2025/03/09 67
2025/03/10 85
2025/03/11 102
2025/03/12 101
2025/03/13 95
2025/03/14 94
2025/03/15 87
2025/03/16 79
2025/03/17 99
2025/03/18 110
2025/03/19 99
2025/03/20 99
2025/03/21 95
2025/03/22 91
2025/03/23 77
2025/03/24 85
2025/03/25 79
2025/03/26 84
2025/03/27 77
2025/03/28 75
2025/03/29 71
2025/03/30 69
2025/03/31 78

Copyright © Adthena. All rights reserved.

March began with 93 advertisers, peaking at 110 on the 7th and 18th. A decline followed, ending the month at 78.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste - Solid Waste Collection

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
viking-direct.co.uk 5.85%
kingfisherdirect.co.uk 3.91%
binbase.co.uk 2.21%
skiphirecomparison.co.uk 0.87%
bin-shop.co.uk 0.78%
corbyofwindsor.co.uk -1.29%
protecdirect.co.uk -1.52%
biffa.co.uk -1.74%
asda.com -2.36%
cromwell.co.uk -2.66%

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Viking-direct.co.uk soared with a 5.85% click share increase, while cromwell.co.uk dropped by 2.66%.

Campaign Efficiency

UK Energy, Utilities & Waste - Solid Waste Collection Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date viking-direct.co.uk kingfisherdirect.co.uk binfactoryoutlet.co.uk recyclingbins-direct.co.uk glasdon.com bin-shop.co.uk asda.com corbyofwindsor.co.uk litta.co.uk protecdirect.co.uk
2025/03/01 3.23% 8.85% 5.38% 3.23% 5.48% 0% 15.06% 0% 3.34% 8.61%
2025/03/02 3.02% 6.06% 6.05% 0% 0.33% 0% 25.69% 0% 2.98% 0%
2025/03/03 5.34% 7.48% 6.41% 1.07% 0.7% 2.14% 7.47% 0% 4.54% 3.2%
2025/03/04 11.95% 12.51% 3.98% 2.65% 3.52% 3.52% 10.6% 0% 1.96% 9.28%
2025/03/05 7.85% 12.32% 3.91% 6.52% 1.71% 6.07% 13.05% 0% 2.57% 10.44%
2025/03/06 10.07% 7.59% 4.83% 4.02% 3.19% 3.39% 5.63% 0% 2.01% 9.65%
2025/03/07 10.29% 3.52% 1.35% 4.19% 0.74% 2.99% 2.7% 2.7% 2.43% 7.42%
2025/03/08 8.04% 7.94% 3.04% 1.52% 4.48% 0% 21.29% 6.52% 2.5% 9.12%
2025/03/09 4.61% 0.01% 9.22% 4.61% 6.62% 0% 16.14% 9.22% 5.3% 9.22%
2025/03/10 5.43% 5.44% 5.43% 12.23% 1.19% 2.72% 10.87% 5.43% 4% 5.43%
2025/03/11 3.68% 6.06% 0% 4% 5.8% 5.32% 14% 1.47% 1.69% 7.37%
2025/03/12 8.33% 4.26% 3.26% 4.25% 0.53% 1.81% 11.42% 4.89% 2% 4.08%
2025/03/13 8.34% 8.23% 3.46% 7.29% 3.55% 12.05% 10.37% 3.58% 2.26% 7.1%
2025/03/14 13.87% 6.36% 4.49% 6.73% 4.61% 3.55% 6.73% 5.14% 3.04% 1.86%
2025/03/15 16.09% 9.18% 5.14% 3.39% 5.79% 0% 2.26% 6.78% 2.4% 2.3%
2025/03/16 12.59% 7.26% 3.96% 1.23% 3.81% 0% 11.09% 0.27% 1.41% 2.64%
2025/03/17 20.98% 9.86% 0.25% 6.08% 0.51% 6.19% 6.99% 4.66% 0.77% 0.25%
2025/03/18 17.48% 6.09% 1.48% 2.22% 0.81% 2.54% 9.6% 1.48% 2.41% 7.54%
2025/03/19 14.5% 8.48% 3.18% 6.35% 2.11% 5.11% 12.71% 3.18% 1.17% 6.87%
2025/03/20 18.92% 11.79% 1.49% 2.23% 1.13% 6.4% 5.2% 3.13% 0.73% 3.2%
2025/03/21 13.58% 10.33% 2.68% 5.5% 3.24% 9.87% 2.68% 2.68% 0.88% 5.13%
2025/03/22 11.67% 13.27% 7.36% 1.64% 5.77% 0% 2.45% 3.63% 1.21% 6.09%
2025/03/23 11.56% 13.38% 8.49% 0% 6.07% 0% 6.61% 2.46% 1.62% 2.2%
2025/03/24 8.43% 12.36% 2.07% 4.67% 4.11% 5.37% 5.61% 2.07% 0.77% 4.56%
2025/03/25 22.96% 22.94% 2.25% 4.49% 6.2% 12.31% 2.25% 2.25% 1.1% 3.47%
2025/03/26 24.92% 13.01% 0% 3.62% 3.99% 8.55% 6.03% 4.83% 0.99% 3.99%
2025/03/27 16.39% 11.71% 5.93% 6.12% 0.9% 8.13% 5.93% 0% 2.21% 7.02%
2025/03/28 30.99% 11.62% 0% 6.97% 1.77% 3.59% 13.93% 2.58% 2.6% 3.99%
2025/03/29 17.71% 11.39% 6.64% 0.95% 3.55% 0% 9.48% 0.21% 2.28% 2.72%
2025/03/30 23.66% 4.68% 2.91% 0% 1.72% 0% 13.11% 0% 1.57% 0.86%
2025/03/31 23.12% 6.93% 6.02% 5.02% 3.54% 2.44% 2.01% 2.01% 1.75% 0.22%

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Viking Direct’s impression share surged in March, peaking at 30.99% on the 28th. Kingfisher Direct saw a steady rise, ending at 6.93%. Asda’s share fluctuated, closing at 2.01%. Overall, Viking Direct dominated the month.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste - Solid Waste Collection

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    British Gas Boiler Service - Boiler Service UK https://www.britishgas.co.uk

    Protect yourself against cold weathers. Get your boiler serviced by an expert engineer.

  2. 2
    Boilers Fitted From £1,700 https://www.eazyheat.co.uk › instant-quote

    Next‐Day Boiler Fitting — Book your boiler installation today. Trusted local gas engineers, 12‐year...

  3. 3
    Heatable™ Official Site https://www.heatable.co.uk

    4 Years 0% Finance On Boilers — Heatable™ UK's No.1 Boiler Installation Site, Get Your Boiler...

  4. 4
    Simplehuman | bins for kitchens and bathrooms https://www.simplehuman.co.uk

    Simplehuman designs everyday tools that help people become more efficient at home. Through innovation & new technologies, we find ways to streamline simple tasks. Learn more. Built to Last. Types: Bins, Soap Pumps, Sensor Mirrors, Shower Caddies, Dishracks.

  5. 5
    Viessmann Combi Boilers | The UK's Most Reliable https://offer.viessmann.co.uk › gas-condensing › boilers

    Answer 5 simple questions, get a free quote & find the perfect combi boiler. Lambda Pro...

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In the competitive landscape of boiler services, British Gas emphasizes expert servicing to combat cold weather. Eazyheat and Heatable focus on affordability and financing, with Eazyheat offering next-day fittings and Heatable providing 0% finance. Simplehuman stands out with innovative home efficiency tools, while Viessmann highlights reliability and personalized quotes.

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