Why is the UK Hospitality Events & Conferences July 2026 Report useful and how should I use it?

Why is the UK Hospitality Events & Conferences July 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the UK Hospitality Events & Conferences July 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the UK Hospitality Events & Conferences July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the UK Hospitality Events & Conferences July 2026 Report?

The UK Hospitality Events & Conferences July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The UK Hospitality Events & Conferences July 2026 Report aggregates data from across both device types and Google Shopping.

Who is this UK Hospitality Events & Conferences July 2026 Report for?

The UK Hospitality Events & Conferences July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

UK Hospitality Events & Conferences - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Events & Conferences category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Hospitality Events & Conferences UK

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	34.2816525988
	65.7183474012

34%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	54
	46

54%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	13%
Transactional	3%
Navigational	0%
Seasonal	3%
Local	29%
Problem Solving	2%

Market Exposure

Share of Clicks for top 10 UK Hospitality Events & Conferences brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
royalalberthall.com	17.59
getyourguide.com	17.03
viator.com	16.66
headout.com	13.16
virginexperiencedays.co.uk	9.72
barbican.org.uk	3.46
groupon.co.uk	3.12
viagogo.co.uk	1.75
tiqets.com	1.65
stubhub.co.uk	1.57
others	14.29

royalalberthall.com - 17.59%
getyourguide.com - 17.03%
viator.com - 16.66%
headout.com - 13.16%
virginexperiencedays.co.uk - 9.72%
barbican.org.uk - 3.46%
groupon.co.uk - 3.12%
viagogo.co.uk - 1.75%
tiqets.com - 1.65%
stubhub.co.uk - 1.57%
others - 14.29%

In the PPC landscape, Royal Albert Hall leads with 17.59% click share, closely followed by GetYourGuide and Viator. Others collectively hold 14.29%.

Market Exposure

Share of Spend for the top 10 UK Hospitality Events & Conferences brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	getyourguide.com	viator.com	headout.com	virginexperiencedays.co.uk	groupon.co.uk	hellotickets.com	tiqets.com	viagogo.co.uk	royalalberthall.com	ihg.com
2026/07/01	17.85%	18.23%	30.31%	2.15%	5.37%	1.75%	2.05%	1.83%	3.95%	2.06%
2026/07/02	19.85%	20.91%	23.21%	2.01%	4.21%	2.05%	2.67%	1.78%	5.3%	2.57%
2026/07/03	11.84%	23.67%	29.86%	2.2%	5.6%	1.47%	1.28%	3.16%	4.97%	1.24%
2026/07/04	17.68%	19.83%	21.5%	2.06%	2.71%	2.11%	2.34%	3.67%	5.31%	4%
2026/07/05	20%	17.94%	23.39%	2%	5.74%	3.41%	3.87%	2.41%	5.58%	2.32%
2026/07/06	18.16%	24.95%	26.71%	1.73%	4.25%	1.86%	1.88%	3.16%	4.72%	0.93%
2026/07/07	20.66%	22.98%	23.14%	1.9%	4.08%	2.76%	2.47%	2.16%	3.85%	0.91%
2026/07/08	14.04%	24.36%	26.54%	1.58%	10%	1.45%	2.13%	1.97%	3.68%	1.7%
2026/07/09	16.99%	21.27%	31.11%	2.42%	6.39%	0.77%	1.66%	2.13%	1.92%	0.57%
2026/07/10	15.27%	21.55%	20.52%	3.52%	6.92%	1.33%	3.97%	2.95%	3.04%	0.69%
2026/07/11	16.74%	21.63%	24.33%	6.93%	4.72%	0.94%	0.92%	2.01%	3.99%	2.79%
2026/07/12	17.27%	21.62%	20.94%	7.21%	3.66%	1.4%	0.95%	2.04%	3.67%	2.19%
2026/07/13	19.48%	24.18%	22.46%	1.86%	3.37%	1.15%	1.4%	3.13%	4.08%	1.01%
2026/07/14	13.15%	23.57%	25.08%	3.11%	3.89%	1.77%	2.1%	3.76%	2.65%	4.3%
2026/07/15	14.38%	20.84%	24.04%	2.09%	5.34%	1.81%	1.61%	4.84%	4.44%	2.61%
2026/07/16	19.63%	15.36%	9.87%	5.66%	2.73%	0.52%	0.41%	3.6%	6.16%	4.15%
2026/07/17	15.38%	26.37%	22.53%	3.49%	4.94%	0.07%	0.94%	2.45%	4.89%	5.1%
2026/07/18	23.31%	26.21%	14.56%	3.13%	2.81%	1.24%	2.24%	4.18%	7.74%	0.02%
2026/07/19	19.99%	23.71%	15.63%	3.48%	2.86%	0.17%	0.95%	2.23%	6.37%	2.23%
2026/07/20	22.79%	27.87%	13.62%	4.8%	2.12%	0.25%	1.72%	3.01%	6.68%	0.86%
2026/07/21	13.21%	23.52%	25.02%	3.1%	3.88%	1.76%	2.09%	3.75%	2.64%	4.29%
2026/07/22	15.77%	20.01%	24.09%	3.31%	3.73%	1.39%	1.93%	3.75%	3.87%	0.92%
2026/07/23	15.77%	20.24%	24.43%	3.06%	4.85%	1.4%	2.04%	3.43%	6.2%	1.64%
2026/07/24	16.24%	20.88%	23.92%	2.98%	5.47%	0.92%	1.35%	2.47%	6.96%	2.37%
2026/07/25	18.06%	23.96%	20.36%	3.47%	4.59%	1.61%	0.89%	3.39%	4.76%	0.07%
2026/07/26	15.24%	20.48%	20.68%	4.66%	5.03%	1.29%	1.37%	2.64%	3.91%	1.68%
2026/07/27	19.39%	18.8%	15.6%	6.09%	3.73%	3.32%	2.54%	2.9%	5.04%	3.95%
2026/07/28	19.31%	21.49%	14.48%	2.85%	6.56%	3.8%	2.52%	1.85%	3.33%	4.34%
2026/07/29	22.33%	28.87%	9.05%	2.81%	8%	3.66%	3.33%	0.32%	2.63%	1.3%
2026/07/30	25.66%	20.89%	17.4%	4.58%	4.71%	1.87%	2.46%	0.85%	0.62%	1.68%
2026/07/31	22.05%	19.07%	12.77%	11.83%	4.5%	2.13%	1.03%	0.66%	0.59%	0.02%

getyourguide.com
viator.com
headout.com
virginexperiencedays.co.uk
groupon.co.uk
hellotickets.com
tiqets.com
viagogo.co.uk
royalalberthall.com
ihg.com

In July 2026, GetYourGuide’s PPC spend fluctuated, peaking at 25.66% on July 30. Viator maintained a steady presence, while Headout saw a decline mid-month. Virgin Experience Days surged at month’s end, closing at 11.83%.

Market Exposure

Competitor Count for UK Hospitality Events & Conferences

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/07/01	180
2026/07/02	203
2026/07/03	201
2026/07/04	214
2026/07/05	212
2026/07/06	198
2026/07/07	210
2026/07/08	183
2026/07/09	191
2026/07/10	201
2026/07/11	203
2026/07/12	194
2026/07/13	190
2026/07/14	191
2026/07/15	200
2026/07/16	202
2026/07/17	158
2026/07/18	158
2026/07/19	163
2026/07/20	165
2026/07/21	191
2026/07/22	207
2026/07/23	207
2026/07/24	199
2026/07/25	212
2026/07/26	227
2026/07/27	215
2026/07/28	230
2026/07/29	167
2026/07/30	149
2026/07/31	135

July began with 180 advertisers, peaking at 230 on the 28th. A decline followed, ending the month at 135.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Events & Conferences

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
virginexperiencedays.co.uk	1.45%
barbican.org.uk	1.18%
stubhub.co.uk	0.68%
royalalberthall.com	0.55%
klook.com	0.37%
viator.com	-0.2%
viagogo.co.uk	-0.21%
southbankcentre.co.uk	-0.21%
ihg.com	-0.23%
headout.com	-3.85%

Virginexperiencedays.co.uk surged by 1.45%, while headout.com dropped by 3.85%. Barbican.org.uk gained 1.18%, and stubhub.co.uk rose by 0.68%.

Campaign Efficiency

UK Hospitality Events & Conferences Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	getyourguide.com	viator.com	headout.com	virginexperiencedays.co.uk	groupon.co.uk	hellotickets.com	tiqets.com	viagogo.co.uk	royalalberthall.com	ihg.com
2026/07/01	25.68%	19.11%	22.17%	2.36%	5.94%	2.25%	2.57%	2.62%	4.55%	1.44%
2026/07/02	24.26%	22.09%	21.61%	2.11%	3.76%	2.58%	3.01%	2.54%	5.4%	1.74%
2026/07/03	19.41%	22.81%	20.78%	2.42%	5.74%	2.78%	1.54%	5.06%	6.1%	1.43%
2026/07/04	23.74%	21.13%	19.28%	2.17%	2.37%	2.77%	2.47%	5%	5.28%	2.62%
2026/07/05	24.9%	18.07%	20.73%	1.87%	4.98%	3.86%	4.31%	3.42%	5.58%	1.65%
2026/07/06	23.31%	25.4%	22.65%	1.77%	3.07%	2.23%	2.01%	4.5%	5.23%	1.06%
2026/07/07	24.66%	24.02%	21.61%	1.79%	3.4%	2.87%	2.45%	2.79%	4.02%	1.06%
2026/07/08	21.93%	23.08%	18.51%	2%	8.89%	2.34%	2.59%	3.27%	4.68%	1.31%
2026/07/09	24.67%	23.73%	22.46%	2.68%	5.24%	1.17%	2.19%	2.94%	1.94%	0.75%
2026/07/10	21.25%	22.98%	16.8%	3.17%	6.3%	1.63%	4.12%	4.01%	3.03%	0.73%
2026/07/11	24.45%	23.56%	17.7%	7.76%	4.35%	1.39%	0.92%	2.7%	3.52%	2.26%
2026/07/12	24.34%	22.64%	16.05%	7.16%	4.4%	1.92%	1.08%	3.03%	3.7%	1.63%
2026/07/13	24.9%	25.9%	19.77%	1.67%	3.25%	1.14%	1.62%	3.93%	4.08%	1.18%
2026/07/14	19.08%	24.15%	20.71%	3.45%	2.97%	2.09%	2.31%	4.72%	3.28%	2.86%
2026/07/15	21.82%	19.13%	17.25%	2.2%	5.92%	2.43%	1.82%	6.98%	5.72%	2.03%
2026/07/16	27.86%	18.86%	9.61%	5.37%	3.92%	0.68%	0.49%	5.21%	6.7%	2.56%
2026/07/17	24.64%	29.76%	17.29%	3.46%	4.03%	0.05%	1.31%	3.3%	4.86%	2.44%
2026/07/18	25.93%	26.96%	14.36%	2.75%	2.73%	1.12%	2.5%	5.39%	8.33%	0.01%
2026/07/19	25.7%	28.51%	16.21%	3.15%	3.27%	0.2%	1.12%	2.51%	5.48%	0.95%
2026/07/20	27.34%	30.11%	12.2%	3.95%	2.75%	0.62%	1.75%	3.55%	5.79%	0.78%
2026/07/21	19.08%	24.15%	20.71%	3.45%	2.97%	2.09%	2.31%	4.72%	3.28%	2.86%
2026/07/22	23.79%	22.8%	17.08%	3.42%	4.18%	1.71%	2.25%	5.07%	3.5%	1.12%
2026/07/23	23.53%	23.2%	15.53%	3.19%	5.15%	1.98%	1.9%	4.69%	6.55%	1.74%
2026/07/24	22.55%	22.6%	16.57%	3.19%	4.26%	1.53%	1.67%	3.77%	8.44%	1.69%
2026/07/25	24.56%	23.09%	14.92%	3.66%	5.28%	2.06%	1.09%	4.88%	5.37%	0.11%
2026/07/26	21.12%	22.38%	15.74%	5.24%	5.1%	1.72%	1.68%	3.28%	4.28%	1.23%
2026/07/27	23.22%	20.7%	16.62%	5.34%	4.19%	3.65%	2.43%	3.84%	5.1%	2.11%
2026/07/28	25.48%	22.87%	11.84%	2.87%	6.95%	4.46%	2.64%	2.32%	3.21%	2.34%
2026/07/29	28.83%	29.66%	4.65%	3.07%	7.01%	4.05%	3.54%	0.34%	3.38%	0.6%
2026/07/30	31.68%	22.62%	13.23%	4.4%	6.65%	2.2%	2.3%	0.84%	0.8%	1.16%
2026/07/31	26.44%	19.31%	12.91%	11.76%	5.57%	3.07%	1.3%	0.87%	0.64%	0.01%

getyourguide.com
viator.com
headout.com
virginexperiencedays.co.uk
groupon.co.uk
hellotickets.com
tiqets.com
viagogo.co.uk
royalalberthall.com
ihg.com

In July 2026, GetYourGuide.com led with fluctuating impressions, peaking at 31.68%. Viator.com followed closely, with a notable spike mid-month. Headout.com saw a decline, while VirginExperienceDays.co.uk surged at month’s end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Events & Conferences

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Events & Conferences - Last month

1
Hotels in O2 Arena, London | IHG® Hotels & Resorts | Official Website https://www.ihg.com
Book Direct For The Best Price at IHG® Hotels & Resorts in O2 Arena, London. We Now Accept PayPal As A Payment Option For Selected Hotels In The United Kingdom. Prime Locations. By IHG®.
2
Royal Albert Hall https://www.royalalberthall.com
The world’s most famous stage — We can't wait to welcome you back. Join us for concerts, films, tours and afternoon tea. We'll see you soon. Join as a Friend. Shows: Films in Concert, Cinderella...
3
The O2 Has It All | The Fun Starts Here | There's So Much To Do https://www.theo2.co.uk
The O2, it all happens here. Find us at North Greenwich. Find out more. Learn more.
4
Royal Albert Hall 2026 Tickets - Albert Hall London 2026 Tickets https://www.viagogo.co.uk
Tickets On Sale Today And Selling Fast, Secure Your Seats Now. UK Tickets 2026. Compare Prices on the World's Largest Ticket Marketplace.
5
Virgin Experience Days | Official Site https://www.virginexperiencedays.co.uk
Welcome to the Home of Anti-Ordinary Gifts - Browse Virginexperiencedays. Thousands Of Unique & Wonderful Experiences Across The UK. There's Something For Everyone.

In the bustling world of hospitality and events, IHG® Hotels & Resorts shines with its prime location near London’s O2 Arena, emphasizing direct booking benefits and PayPal acceptance. Meanwhile, Royal Albert Hall captivates with its iconic stage, inviting patrons to experience concerts and films. The O2 promises endless entertainment, while Viagogo ensures ticket availability for future events. Virgin Experience Days offers unique gifts, catering to diverse interests across the UK.

Frequently Asked Questions

Why is the UK Hospitality Events & Conferences July 2026 Report useful and how should I use it?

Why is the UK Hospitality Events & Conferences July 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Hospitality Events & Conferences July 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Hospitality Events & Conferences July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Hospitality Events & Conferences July 2026 Report?

The UK Hospitality Events & Conferences July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The UK Hospitality Events & Conferences July 2026 Report aggregates data from across both device types and Google Shopping.
Who is this UK Hospitality Events & Conferences July 2026 Report for?

The UK Hospitality Events & Conferences July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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Google AI Overview visibility for Hospitality Events & Conferences UK

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 UK Hospitality Events & Conferences brands

Share of Spend for the top 10 UK Hospitality Events & Conferences brands

Competitor Count for UK Hospitality Events & Conferences

Market Loss & Market Gains for UK Hospitality Events & Conferences

UK Hospitality Events & Conferences Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Events & Conferences

Frequently Asked Questions

Why is the UK Hospitality Events & Conferences July 2026 Report useful and how should I use it?

Why is the UK Hospitality Events & Conferences July 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Hospitality Events & Conferences July 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Hospitality Events & Conferences July 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

Related reports

US Events & Conferences

AUS Events & Conferences