UK Hospitality Events & Conferences - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Events & Conferences category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Hospitality Events & Conferences UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	14.4323966033
	85.5676033967

14%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	46
	54

46%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	19%
Transactional	3%
Navigational	5%
Seasonal	9%
Local	26%
Problem Solving	3%

Market Exposure

Share of Clicks for top 10 UK Hospitality Events & Conferences brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
virginexperiencedays.co.uk	35.46
royalalberthall.com	26.47
barbican.org.uk	12.32
stubhub.co.uk	4.47
eventbrite.co.uk	4.32
southbankcentre.co.uk	2.25
redletterdays.co.uk	1.1
wmc.org.uk	1
viagogo.co.uk	0.93
buyagift.co.uk	0.89
others	10.79

virginexperiencedays.co.uk - 35.46%
royalalberthall.com - 26.47%
barbican.org.uk - 12.32%
stubhub.co.uk - 4.47%
eventbrite.co.uk - 4.32%
southbankcentre.co.uk - 2.25%
redletterdays.co.uk - 1.1%
wmc.org.uk - 1%
viagogo.co.uk - 0.93%
buyagift.co.uk - 0.89%
others - 10.79%

In the competitive landscape of Google PPC, Virgin Experience Days leads with 35.46% click share, followed by Royal Albert Hall at 26.47%. Others collectively hold 10.79%, showcasing diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 UK Hospitality Events & Conferences brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	virginexperiencedays.co.uk	barbican.org.uk	royalalberthall.com	stubhub.co.uk	southbankcentre.co.uk	eventbrite.co.uk	buyagift.co.uk	viagogo.co.uk	hitched.co.uk	redletterdays.co.uk
2025/11/01	18.6%	11.05%	10.98%	7.37%	3.49%	0.97%	1.81%	2.13%	1.9%	2.47%
2025/11/02	24.05%	12.55%	8.35%	7%	3.85%	2.56%	1.17%	2.1%	2.78%	1.27%
2025/11/03	11.72%	12.68%	13.29%	8.97%	4.71%	2.46%	1.5%	1.84%	2.38%	2.38%
2025/11/04	24.92%	9.49%	13.23%	5.3%	2.8%	1.2%	1.44%	2.85%	2.07%	1.54%
2025/11/05	28.19%	7.38%	12.1%	5.77%	3.28%	0.8%	2.11%	4.04%	2.88%	2%
2025/11/06	19.05%	13.11%	14.5%	6.77%	4.23%	1.76%	1.1%	2.29%	4.65%	2.31%
2025/11/07	31%	9.34%	14.55%	5.56%	2.52%	0.73%	1.84%	1.65%	2.11%	2.66%
2025/11/08	24.11%	10.57%	8.91%	5.25%	3.01%	0.56%	1.92%	4.41%	3.46%	2.63%
2025/11/09	23.14%	10.96%	8.19%	7.59%	3.97%	1.63%	1.58%	2.26%	3.09%	3.15%
2025/11/10	18.12%	8.77%	9.46%	8.61%	4.13%	2.18%	2.44%	5.21%	2.69%	3.38%
2025/11/11	16.54%	10.01%	14.89%	7.05%	6.19%	0.88%	3.13%	4.3%	1.76%	3.77%
2025/11/12	18.67%	9.78%	14.55%	6.21%	3.91%	2.17%	2.01%	3.53%	2.65%	2.11%
2025/11/13	29.98%	9.26%	12.56%	5.72%	4.18%	2.02%	1.94%	1.68%	2.1%	1.96%
2025/11/14	24.4%	10.97%	17.15%	5.36%	4.78%	2.22%	2.75%	2.05%	1.95%	2.69%
2025/11/15	24.5%	10.77%	8.54%	6.54%	6.54%	3.53%	2.97%	1.2%	0.81%	2.95%
2025/11/16	12.63%	14.43%	9.52%	7.21%	7.05%	3.56%	2.62%	2.3%	1.62%	2.14%
2025/11/17	21.56%	7.44%	6.11%	7.97%	6.61%	3.04%	2.78%	1.33%	5.43%	3.84%
2025/11/18	23.53%	8.05%	16.12%	6.06%	5.76%	1.41%	2.54%	1.95%	2.42%	3.29%
2025/11/19	24.25%	5.7%	18.08%	5.27%	3.52%	3.16%	3.11%	4.91%	2.47%	2.48%
2025/11/20	13.44%	12.5%	18.26%	6.32%	5.12%	2.53%	2.46%	4.29%	2.15%	2.43%
2025/11/21	24.43%	8.06%	18.95%	5.82%	4.8%	2.77%	1.79%	3.27%	1.34%	2.44%
2025/11/22	25.5%	13.47%	8.36%	5.84%	6.58%	1.52%	2.89%	1.7%	1.95%	3.21%
2025/11/23	17.32%	12.61%	14.72%	7.46%	5.95%	2.45%	2.38%	1.49%	0.52%	3.54%
2025/11/24	22.01%	11.84%	7.95%	7.11%	6.04%	3%	2.78%	0.5%	0.44%	4.26%
2025/11/25	35.79%	9.57%	11.56%	4.99%	3.66%	1.98%	1.47%	0.75%	1.59%	3.14%
2025/11/26	23.81%	8.18%	22.98%	5.23%	4.01%	2.72%	1.38%	0.17%	1.64%	1.06%
2025/11/27	32.37%	8.43%	7.59%	5.86%	3.83%	2.46%	2.03%	8.54%	1.8%	1.96%
2025/11/28	32.65%	9.81%	15%	4.75%	4.75%	2.91%	2.3%	2.24%	1.37%	1.19%
2025/11/29	26.53%	14.43%	13.57%	6.58%	3.35%	4.52%	2.69%	2.3%	0.98%	1.67%
2025/11/30	32.56%	10.89%	8.83%	5.85%	4.6%	3.42%	2.37%	1.72%	1.59%	1.44%

virginexperiencedays.co.uk
barbican.org.uk
royalalberthall.com
stubhub.co.uk
southbankcentre.co.uk
eventbrite.co.uk
buyagift.co.uk
viagogo.co.uk
hitched.co.uk
redletterdays.co.uk

In November 2025, Virgin Experience Days led with fluctuating peaks, ending strong at 32.56%. Barbican and Royal Albert Hall showed consistent mid-range activity. StubHub and Southbank Centre maintained lower, stable shares. Eventbrite and Buyagift had modest, steady trends. Viagogo and Hitched experienced varied, low activity, while Red Letter Days concluded with a slight dip.

Market Exposure

Competitor Count for UK Hospitality Events & Conferences

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/11/01	279
2025/11/02	293
2025/11/03	306
2025/11/04	298
2025/11/05	275
2025/11/06	274
2025/11/07	283
2025/11/08	290
2025/11/09	279
2025/11/10	276
2025/11/11	248
2025/11/12	259
2025/11/13	264
2025/11/14	254
2025/11/15	263
2025/11/16	266
2025/11/17	271
2025/11/18	264
2025/11/19	253
2025/11/20	253
2025/11/21	268
2025/11/22	260
2025/11/23	245
2025/11/24	245
2025/11/25	257
2025/11/26	247
2025/11/27	243
2025/11/28	227
2025/11/29	233
2025/11/30	222

November began with 279 advertisers, peaking at 306 on the 3rd. A steady decline followed, ending the month at 222.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Events & Conferences

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
royalalberthall.com	3.02%
eventbrite.co.uk	1.77%
southbankcentre.co.uk	0.21%
virginexperiencedays.co.uk	0.18%
mammamiatheparty.co.uk	0.11%
hitched.co.uk	-0.23%
redletterdays.co.uk	-0.25%
stubhub.com	-0.56%
stubhub.co.uk	-0.59%
barbican.org.uk	-1.36%

Royalalberthall.com soared with a 3.02% click share increase, while barbican.org.uk dropped by 1.36%. Eventbrite.co.uk also rose by 1.77%.

Campaign Efficiency

UK Hospitality Events & Conferences Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	virginexperiencedays.co.uk	royalalberthall.com	barbican.org.uk	eventbrite.co.uk	stubhub.co.uk	southbankcentre.co.uk	viagogo.co.uk	buyagift.co.uk	redletterdays.co.uk	thebachchoir.org.uk
2025/11/01	23.94%	14.17%	8.53%	0.79%	3.74%	2.22%	2.77%	3.21%	5.59%	0.08%
2025/11/02	36.52%	10.67%	9.3%	2.67%	3.44%	2.35%	1.95%	1.93%	2.68%	1.63%
2025/11/03	16.01%	15.97%	10.41%	2.7%	4.75%	3.49%	2.51%	2.01%	5.48%	0.21%
2025/11/04	30.99%	17.39%	7.77%	1.44%	2.88%	1.72%	2.72%	1.98%	2.65%	0.25%
2025/11/05	35.6%	15.06%	5.54%	1.34%	2.86%	2.2%	3.94%	3.26%	3.7%	0.15%
2025/11/06	23.67%	18.88%	10.3%	2.3%	3.54%	2.72%	2.67%	1.48%	4.66%	0.15%
2025/11/07	36.49%	18.22%	6.75%	1.2%	2.64%	1.56%	2.05%	2.69%	4.78%	0.1%
2025/11/08	27.1%	11.94%	8.59%	0.67%	2.75%	2.18%	6.14%	2.78%	4.85%	3.13%
2025/11/09	27.26%	10.19%	8.66%	2.31%	4.05%	2.55%	2.61%	2.63%	6.47%	4.58%
2025/11/10	22.75%	12.6%	6.73%	2.09%	4.47%	2.35%	6.67%	3.51%	5.51%	2.45%
2025/11/11	27.64%	15.21%	7.24%	0.7%	3.31%	3.67%	4.16%	4.58%	7.04%	0.32%
2025/11/12	22.67%	17.44%	7.92%	2.7%	3.2%	2.78%	5.21%	2.65%	3.73%	0.41%
2025/11/13	36.12%	15.57%	6.74%	2%	2.77%	2.59%	2.51%	2.29%	3.25%	4.53%
2025/11/14	27.55%	20.37%	8.28%	2.37%	2.73%	2.99%	2.56%	4.2%	5.18%	0.46%
2025/11/15	28.35%	12.03%	8.34%	4.04%	3.27%	3.88%	1.37%	4.34%	5.41%	2.13%
2025/11/16	15.23%	14.9%	11.62%	3.99%	3.75%	4.48%	2.91%	4.15%	3.73%	2.54%
2025/11/17	26.4%	9.63%	5.98%	4.07%	4.18%	4.36%	1.27%	3.87%	7.48%	1.01%
2025/11/18	27.47%	19.21%	6.15%	2.33%	3.01%	3.5%	2.53%	3.19%	5.92%	2.19%
2025/11/19	27.19%	21.86%	4.39%	3.78%	2.63%	2.32%	5.4%	4.09%	4.16%	0.29%
2025/11/20	17.5%	20.77%	10.06%	3.83%	3.41%	3.45%	3.73%	3.82%	4.5%	0.35%
2025/11/21	27.73%	21.84%	6.21%	3.48%	2.95%	3.01%	4.71%	1.99%	4.07%	0.2%
2025/11/22	26.76%	13.46%	10.27%	2.03%	2.88%	3.91%	1.81%	4.12%	4.98%	2.18%
2025/11/23	22.42%	19.22%	9.4%	3.05%	3.69%	3.54%	1.38%	3.4%	6.93%	0.42%
2025/11/24	26.58%	10.85%	8.74%	3.29%	3.43%	3.78%	0.64%	3.99%	8.02%	0.41%
2025/11/25	41.24%	16.5%	6.83%	2%	2.33%	1.96%	0.79%	1.75%	4.49%	1.53%
2025/11/26	30.16%	26.99%	6.36%	2.83%	2.7%	2.54%	0.2%	1.2%	1.07%	5.06%
2025/11/27	38.4%	11.88%	6.82%	2.89%	3.1%	2.35%	6.51%	1.94%	3.03%	3.8%
2025/11/28	37.22%	18.34%	7.89%	3.42%	2.5%	2.91%	3.08%	1.95%	0.94%	1.13%
2025/11/29	30.16%	18.64%	10.96%	4.65%	3.31%	2.11%	2.96%	2.67%	1.55%	1.72%
2025/11/30	36.03%	15.45%	7.98%	4.29%	2.89%	2.81%	2.54%	1.86%	1.13%	0.71%

virginexperiencedays.co.uk
royalalberthall.com
barbican.org.uk
eventbrite.co.uk
stubhub.co.uk
southbankcentre.co.uk
viagogo.co.uk
buyagift.co.uk
redletterdays.co.uk
thebachchoir.org.uk

Virginexperiencedays.co.uk led November with fluctuating impressions, peaking at 41.24% on the 25th. Royalalberthall.com saw a steady rise, ending at 15.45%. Barbican.org.uk maintained a low profile, closing at 7.98%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Events & Conferences

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Hospitality Events & Conferences - Last month

1
Experience Days - Get 20% Off With Code GIFT20 https://www.buyagift.co.uk
For Mum, Dad and everyone in-between, Buyagift is the UK’s leading and most affordable gift experience provider
2
Create Events and Sell Tickets | Get Started With Eventbrite https://www.eventbrite.co.uk
Tap into a marketplace of 89M eventgoers—don’t let your Holiday events go unseen. Turn massive reach into sold-out Holiday events with Eventbrite’s marketing tools.
3
Tours - Royal Albert Hall https://www.royalalberthall.com
See inside the Hall and uncover the greatest stories of London's most famous stage. Shared by world's greatest names from Adele to Arctic Monkeys and Einstein to The Beatles. 10% off in our Gift Shop. 10% off in our Café Bar.
4
The O2 Arena 2026 Tickets https://www.viagogo.co.uk
2026 Concert Tour Tickets — Tickets On Sale Today And Selling Fast, Secure Your Seats Now. UK Tickets 2026. Compare...
5
Virgin Experience Days - Up To 80% Off Black Friday https://www.virginexperiencedays.co.uk
Thousands Of Unique & Wonderful Experiences Across The UK. There's Something For Everyone.

In the competitive world of PPC, Buyagift.co.uk entices with a 20% discount, while Eventbrite.co.uk leverages its vast audience to boost event visibility. Royal Albert Hall offers exclusive tours, Viagogo.co.uk promotes future concerts, and Virgin Experience Days tempts with up to 80% off.

Frequently Asked Questions

Why is the UK Hospitality Events & Conferences November 2025 Report useful and how should I use it?

Why is the UK Hospitality Events & Conferences November 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Hospitality Events & Conferences November 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Hospitality Events & Conferences November 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Hospitality Events & Conferences November 2025 Report?

The UK Hospitality Events & Conferences November 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The UK Hospitality Events & Conferences November 2025 Report aggregates data from across both device types and Google Shopping.
Who is this UK Hospitality Events & Conferences November 2025 Report for?

The UK Hospitality Events & Conferences November 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 UK Hospitality Events & Conferences brands

Share of Spend for the top 10 UK Hospitality Events & Conferences brands

Competitor Count for UK Hospitality Events & Conferences

Market Loss & Market Gains for UK Hospitality Events & Conferences

UK Hospitality Events & Conferences Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Events & Conferences

Frequently Asked Questions

Why is the UK Hospitality Events & Conferences November 2025 Report useful and how should I use it?

Why is the UK Hospitality Events & Conferences November 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Hospitality Events & Conferences November 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Hospitality Events & Conferences November 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

Related reports

US Events & Conferences

AUS Events & Conferences