UK Software & Technology ERP - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK ERP category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Software & Technology ERP UK

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	36.272811348
	63.727188652

36%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	20
	80

20%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	8%
Transactional	5%
Navigational	14%
Seasonal	0%
Local	0%
Problem Solving	11%

Market Exposure

Share of Clicks for top 10 UK Software & Technology ERP brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
sap.com	21.32
unit4.com	13.49
theaccessgroup.com	6.83
sage.com	6.72
brightpearl.com	5.12
acumatica.com	4.1
netsuite.com	2.16
ukg.co.uk	1.97
ifs.com	1.94
coupa.com	1.89
others	34.46

sap.com - 21.32%
unit4.com - 13.49%
theaccessgroup.com - 6.83%
sage.com - 6.72%
brightpearl.com - 5.12%
acumatica.com - 4.1%
netsuite.com - 2.16%
ukg.co.uk - 1.97%
ifs.com - 1.94%
coupa.com - 1.89%
others - 34.46%

In the competitive PPC landscape, SAP leads with 21.32% click share, followed by Unit4 at 13.49%. Others collectively dominate with 34.46%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Software & Technology ERP brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	acumatica.com	sage.com	brightpearl.com	sap.com	linnworks.com	netsuite.com	zoho.com	codestone.com	noblue2.com	unit4.com
2026/02/01	0%	22.13%	13.4%	9.11%	3.68%	4.14%	1.43%	1.71%	3.68%	0.24%
2026/02/02	0.43%	17.11%	10.26%	5.13%	1.93%	8.77%	3.58%	1.61%	2.02%	13.13%
2026/02/03	0.48%	12.27%	10.15%	4.69%	0.88%	6.57%	0.93%	1.04%	2.48%	17.63%
2026/02/04	8.98%	11.5%	9.85%	4.76%	1.09%	6.86%	1.1%	1.85%	2.72%	15.15%
2026/02/05	9.27%	12.41%	10.51%	5%	0.77%	9.83%	1.07%	2.3%	1.97%	15.32%
2026/02/06	9.54%	14.11%	5.67%	5.84%	2.73%	8.21%	1.24%	2.88%	4.08%	15.21%
2026/02/07	13.66%	11.96%	11.21%	9.01%	2.83%	4.58%	0.97%	5.32%	4.39%	0.2%
2026/02/08	11.25%	15.7%	10.11%	9.58%	3.42%	4.26%	1.27%	6.06%	1.97%	0.2%
2026/02/09	9.89%	16.11%	12.33%	5.41%	1.07%	6.97%	1.93%	1.17%	0.6%	15.39%
2026/02/10	12.79%	13.32%	12.04%	5.27%	1.51%	7.3%	0.85%	1.87%	0.68%	16.8%
2026/02/11	9.48%	14.88%	13.23%	5.9%	1.76%	8.43%	1.18%	1.72%	0.67%	15.89%
2026/02/12	9.71%	13.61%	14.26%	5.98%	0.88%	9.96%	0.74%	1.92%	0.46%	12.06%
2026/02/13	9.42%	13.93%	5.6%	5.77%	2.69%	8.11%	1.22%	2.84%	4.03%	15.02%
2026/02/14	13.63%	11.93%	11.19%	8.99%	2.83%	4.57%	0.97%	5.31%	4.38%	0.2%
2026/02/15	11.19%	15.61%	10.05%	9.53%	3.4%	4.23%	1.26%	6.03%	1.96%	0.2%
2026/02/16	9.87%	16.09%	12.31%	5.4%	1.07%	6.96%	1.93%	1.17%	0.6%	15.37%
2026/02/17	7.68%	16.16%	15.68%	5.35%	2.95%	5.92%	1.48%	3.87%	1.73%	9.87%
2026/02/18	10.59%	14.77%	11.3%	5.02%	0.34%	7.88%	2.12%	4.04%	0.9%	10.52%
2026/02/19	7.71%	15.87%	18.58%	5.65%	2.11%	8.33%	1.48%	2.72%	1.05%	6.84%
2026/02/20	7.75%	13.51%	14.79%	7.17%	1.03%	8.6%	1.3%	5.19%	0.51%	7.9%
2026/02/21	12.66%	24.85%	8.32%	8.56%	3.16%	2.08%	1.35%	4.51%	1.28%	0.14%
2026/02/22	10.42%	21.13%	15.07%	8.98%	3.94%	2%	2.13%	3.28%	0.66%	0.12%
2026/02/23	10.16%	21.57%	7.01%	5.68%	1.98%	4.1%	2.05%	2.44%	3.61%	8.01%
2026/02/24	12.49%	17%	7.73%	6.33%	1.46%	4.22%	1.3%	1.79%	2.18%	11.21%
2026/02/25	12.93%	14.04%	8.91%	5.41%	2.59%	2.78%	1.09%	1.51%	4.07%	12.41%
2026/02/26	12.49%	6.94%	10.64%	8.24%	1.61%	5.18%	1.81%	0.16%	2.68%	13.45%
2026/02/27	13.01%	5.06%	8.53%	8.9%	2.43%	8.42%	1.17%	0.17%	1.62%	14.73%
2026/02/28	15.44%	10.35%	9.63%	9.34%	4.51%	2.71%	2.1%	2.01%	1.57%	0.18%

acumatica.com
sage.com
brightpearl.com
sap.com
linnworks.com
netsuite.com
zoho.com
codestone.com
noblue2.com
unit4.com

In February 2026, Acumatica’s PPC spend surged mid-month, peaking at 15.44%. Sage’s share fluctuated, ending at 10.35%. Brightpearl saw a steady rise, closing at 9.63%. SAP maintained a moderate presence, finishing at 9.34%. Linnworks and Netsuite had varied trends, ending at 4.51% and 2.71%, respectively. Zoho and Codestone showed minor fluctuations, while Noblue2 and Unit4 had sporadic peaks. The month concluded with diverse spend shares across advertisers.

Market Exposure

Competitor Count for UK Software & Technology ERP

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	302
2026/02/02	325
2026/02/03	316
2026/02/04	328
2026/02/05	335
2026/02/06	338
2026/02/07	312
2026/02/08	318
2026/02/09	325
2026/02/10	332
2026/02/11	328
2026/02/12	317
2026/02/13	338
2026/02/14	312
2026/02/15	318
2026/02/16	325
2026/02/17	306
2026/02/18	295
2026/02/19	301
2026/02/20	306
2026/02/21	273
2026/02/22	291
2026/02/23	327
2026/02/24	336
2026/02/25	317
2026/02/26	312
2026/02/27	295
2026/02/28	291

February began with 302 advertisers, peaking at 338 mid-month. A decline followed, ending at 291.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology ERP

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
coupa.com	4.06%
sap.com	1.7%
ecisolutions.com	0.79%
acumatica.com	0.75%
rsmuk.com	0.65%
erpguide.co.uk	-0.52%
unit4.com	-0.88%
netsuite.com	-0.88%
ifs.com	-1.05%
theaccessgroup.com	-1.36%

Coupa.com surged with a 4.06% click share increase, while theaccessgroup.com dropped by 1.36%. SAP.com also rose by 1.7%.

Campaign Efficiency

UK Software & Technology ERP Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	acumatica.com	sap.com	brightpearl.com	sage.com	navan.com	ukg.co.uk	codestone.com	netsuite.com	noblue2.com	unit4.com
2026/02/01	0%	8.83%	10.14%	16.46%	2.35%	2%	2.89%	1.34%	3.17%	0.15%
2026/02/02	0.13%	5.33%	7.67%	12.3%	2.15%	1.84%	2.62%	5.55%	1.96%	13.05%
2026/02/03	0.4%	4.1%	7.31%	8.11%	3.05%	1.66%	1.89%	4.46%	2.51%	16.67%
2026/02/04	6.99%	5.1%	7.05%	9.11%	2.42%	1.8%	2.83%	4.5%	2.61%	14.06%
2026/02/05	6.77%	4.93%	7.27%	9.64%	2.23%	2.12%	3.29%	7.24%	2.08%	15.05%
2026/02/06	7.1%	5.75%	4.63%	10.93%	1.48%	1.48%	4.38%	5.13%	4.21%	15.47%
2026/02/07	10.39%	9.22%	9.09%	10.48%	2.97%	2.36%	5.62%	1.85%	4.22%	0.14%
2026/02/08	9.27%	8.54%	7.74%	13.17%	3.91%	2.28%	7.39%	1.53%	2.26%	0.15%
2026/02/09	7.51%	5.9%	9.62%	12.84%	1.86%	1.83%	1.92%	4.79%	0.61%	14.46%
2026/02/10	10.15%	5.79%	9.49%	10.38%	1.03%	2.24%	2.88%	5.22%	0.61%	16.16%
2026/02/11	7.68%	5.95%	10.56%	12.32%	0.73%	2.12%	2.66%	5.78%	0.73%	15.18%
2026/02/12	8.08%	6.56%	11.11%	10.32%	0.53%	2.16%	2.84%	7.52%	0.4%	12.21%
2026/02/13	7.1%	5.75%	4.63%	10.93%	1.48%	1.48%	4.38%	5.13%	4.21%	15.47%
2026/02/14	10.39%	9.22%	9.09%	10.48%	2.97%	2.36%	5.62%	1.85%	4.22%	0.14%
2026/02/15	9.27%	8.54%	7.74%	13.17%	3.91%	2.28%	7.39%	1.53%	2.26%	0.15%
2026/02/16	7.51%	5.9%	9.62%	12.84%	1.86%	1.83%	1.92%	4.79%	0.61%	14.46%
2026/02/17	6.82%	5.68%	10.5%	12.2%	0.4%	1.78%	4.39%	4.44%	1.56%	10.76%
2026/02/18	8.09%	4.34%	8.74%	10.67%	1.57%	2.8%	4.83%	5.31%	1.06%	11.61%
2026/02/19	6.01%	5.64%	14.31%	11.83%	2.04%	2.25%	4.06%	5.93%	1.02%	8.38%
2026/02/20	5.59%	6.23%	10.95%	8.91%	2.45%	3.16%	6.95%	6.16%	0.52%	8.68%
2026/02/21	10.46%	10.26%	6.18%	20.24%	1.34%	3.16%	5.48%	1.12%	0.97%	0.11%
2026/02/22	8.32%	9.53%	11.25%	16.58%	2.64%	2.34%	4.98%	0.68%	0.68%	0.08%
2026/02/23	8.07%	5.97%	5.23%	16.43%	2.61%	1.87%	3.71%	2.94%	3.4%	7.41%
2026/02/24	9.56%	6.12%	5.73%	12.48%	2.89%	2.1%	2.55%	3.32%	2.21%	11.21%
2026/02/25	9.34%	5.06%	6.42%	11.13%	2.21%	2.14%	2.18%	2.2%	4.09%	12.64%
2026/02/26	8.74%	8.1%	8.18%	3.64%	2.06%	2.71%	0.21%	3.36%	2.72%	13.37%
2026/02/27	9.49%	8.91%	7.13%	2.94%	2.95%	4.02%	0.24%	6.41%	1.81%	14.94%
2026/02/28	11.19%	8.49%	7.94%	6.7%	3.49%	3.39%	2.97%	1.94%	1.6%	0.13%

acumatica.com
sap.com
brightpearl.com
sage.com
navan.com
ukg.co.uk
codestone.com
netsuite.com
noblue2.com
unit4.com

In February 2026, Acumatica’s impression share surged from 0.0% to 11.19%, while SAP fluctuated, peaking at 10.26%. Brightpearl and Sage showed strong mid-month performances. Unit4’s share spiked early, then dipped. The month ended with diverse trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology ERP

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology ERP - Last month

1
Inventory ERP System https://www.brightpearl.com › erp › inventory
Automated Inventory Management — The #1 Retail Operating System. Your Orders, Inventory, Finances, POS & CRM in one place.
2
Navan® Travel Management | Corporate Travel Management https://www.navan.com
Save time and money with Navan's user-friendly platform and huge travel inventory. Corporate travel and expense management solution that people love.
3
ERP System https://www.sage.com › sage™ › intacct
Take A Product Tour — A cloud native ERP for small and medium-sized manufacturing businesses. ERP system. More...
4
What is Cloud ERP and How Does It Work? | SYSPRO https://eu.syspro.com
Transform Manufacturing Operations with Syspro Bill of Materials Software
5
What is ERP? Learn with Unit4 - How Does Unit4 ERP Work? https://www.unit4.com › erp › information
Explore the basics of ERP & see how Unit4 can transform your business operations.

In the competitive landscape of ERP solutions, Brightpearl shines with its all-in-one retail operating system, while Navan captivates with its user-friendly travel management. Sage and Syspro focus on manufacturing, offering cloud-native and transformative solutions. Unit4 educates on ERP fundamentals, promising operational transformation.

Frequently Asked Questions

Why is the UK Software & Technology ERP February 2026 Report useful and how should I use it?

Why is the UK Software & Technology ERP February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Software & Technology ERP February 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Software & Technology ERP February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Software & Technology ERP February 2026 Report?

The UK Software & Technology ERP February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The UK Software & Technology ERP February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this UK Software & Technology ERP February 2026 Report for?

The UK Software & Technology ERP February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

Software & Technology

US ERP

AUS

Software & Technology

UK Software & Technology ERP - PPC Market Share Analysis February 2026

ERP – UK

Google AI Overview visibility for Software & Technology ERP UK

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 UK Software & Technology ERP brands

Share of Spend for the top 10 UK Software & Technology ERP brands

Competitor Count for UK Software & Technology ERP

Market Loss & Market Gains for UK Software & Technology ERP

UK Software & Technology ERP Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology ERP

Frequently Asked Questions

Why is the UK Software & Technology ERP February 2026 Report useful and how should I use it?

Why is the UK Software & Technology ERP February 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Software & Technology ERP February 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Software & Technology ERP February 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

Related reports

US ERP

AUS ERP