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UK Software & Technology ERP - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK ERP category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Software & Technology ERP brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
sap.com 15.72
sage.com 10.69
concur.co.uk 8.92
squareup.com 7.53
unit4.com 6.09
siemens.com 5.65
brightpearl.com 5.57
theaccessgroup.com 3.03
ifs.com 2.73
ecisolutions.com 2.2
others 31.87

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In the PPC landscape, SAP.com leads with 15.72% click share, followed by Sage.com at 10.69%. ‘Others’ collectively hold a significant 31.87%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Software & Technology ERP brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date sage.com brightpearl.com sap.com unit4.com ecisolutions.com squareup.com ifs.com netsuite.com inventory-planner.com zoho.com
2025/05/01 24.59% 13.46% 4.29% 7.35% 2.63% 2.94% 1.72% 9.24% 1.23% 2.38%
2025/05/02 17.35% 13.53% 3.28% 8.23% 3.07% 3.44% 3.99% 8.71% 2.63% 2.48%
2025/05/03 32.23% 7.5% 4.34% 2.93% 6.41% 4.34% 2.47% 1.13% 1.62% 1.87%
2025/05/04 28.81% 6.33% 5.28% 4.45% 6.07% 2.52% 5.47% 1.78% 1.34% 1.81%
2025/05/05 24.51% 9.4% 3.57% 7.03% 2.5% 4.06% 3.9% 6.18% 1.14% 1.9%
2025/05/06 19.21% 11.71% 4.28% 10.52% 1.57% 2.58% 1.38% 11.03% 2.27% 1.82%
2025/05/07 19.57% 12.03% 6.82% 9.19% 2.36% 3.62% 2.16% 7.8% 1.4% 1.5%
2025/05/08 19.7% 13.74% 6.06% 9.52% 3.79% 3.23% 4.01% 6.21% 1.85% 1.74%
2025/05/09 17.33% 12.06% 7.96% 7.07% 2.99% 4.77% 2.04% 6.98% 2.49% 1.41%
2025/05/10 28.56% 8.79% 10.48% 3.61% 3.42% 4.2% 2.76% 1.09% 2.3% 0.67%
2025/05/11 27.79% 8.77% 8.19% 2.95% 2.74% 4.53% 4.63% 1.99% 2.24% 1.12%
2025/05/12 15.71% 14.16% 4.64% 6.95% 3.57% 3.98% 2.26% 7.5% 3.92% 1.74%
2025/05/13 16.03% 17.82% 3.13% 11.18% 3.36% 4.06% 4.15% 8.34% 2.16% 1.82%
2025/05/14 18.17% 15.2% 3.46% 9.4% 3.78% 4.3% 3.88% 9.3% 2.23% 1.16%
2025/05/15 16.49% 13.94% 6.69% 8.04% 2.78% 3.83% 2.93% 8.79% 1.57% 1.23%
2025/05/16 18.85% 11.25% 7.53% 8.58% 1.12% 3.64% 2.48% 7.98% 1.5% 1.8%
2025/05/17 23.12% 7.52% 9.8% 2.52% 1.51% 3.79% 3.08% 1.23% 2.66% 1.12%
2025/05/18 24.65% 5.89% 9.36% 3.88% 4.24% 2.38% 3.83% 2.33% 1.31% 0.97%
2025/05/19 21.28% 10.52% 7.17% 9.69% 2.19% 2.13% 2.01% 6.47% 2.16% 0.87%
2025/05/20 21.67% 11.94% 6.05% 6.27% 0.98% 2.39% 1.65% 10.55% 2.32% 1.67%
2025/05/21 25.46% 10.31% 3.94% 3.67% 0.96% 2.6% 1.93% 11.59% 2.31% 1.69%
2025/05/22 26.93% 9.96% 3.41% 9.86% 1.02% 2.1% 1.76% 10.23% 2.13% 0.89%
2025/05/23 23.15% 11.06% 4.88% 4.62% 1.2% 2.7% 1.76% 8% 1.82% 1.41%
2025/05/24 31.49% 6.45% 6.89% 3.65% 1.27% 2.97% 3.17% 0.8% 1.7% 1.36%
2025/05/25 32.13% 6.06% 7.92% 3.76% 1.58% 2.41% 4.91% 1.83% 1.46% 1.88%
2025/05/26 27.73% 7.03% 3.45% 7.58% 2.02% 2.09% 5.81% 8.54% 2.1% 1.67%
2025/05/27 28.6% 9.31% 3.93% 7.7% 1.21% 2.5% 3.53% 5.2% 1.83% 2.57%
2025/05/28 24.89% 10.4% 3.97% 9% 1.92% 3.01% 1.83% 7.01% 1.42% 1.97%
2025/05/29 29.8% 11.41% 4.55% 7.04% 1.15% 2.84% 1.2% 4.44% 2.45% 1.32%
2025/05/30 24.52% 10.81% 5.53% 6.55% 2.38% 3.4% 1.94% 8.54% 1.56% 1.67%
2025/05/31 28.39% 8.47% 6.35% 5.12% 4.75% 2.93% 2.64% 1.9% 1.83% 1%

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In May 2025, Sage.com led with fluctuating spend, peaking at 32.23% on May 3. Brightpearl.com saw a mid-month surge, while SAP.com and Unit4.com had varied trends. Netsuite.com showed significant spikes, notably on May 20. The month concluded with diverse spend patterns across domains.

Market Exposure

Competitor Count for UK Software & Technology ERP

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 293
2025/05/02 310
2025/05/03 298
2025/05/04 283
2025/05/05 311
2025/05/06 304
2025/05/07 351
2025/05/08 364
2025/05/09 335
2025/05/10 309
2025/05/11 318
2025/05/12 324
2025/05/13 340
2025/05/14 363
2025/05/15 372
2025/05/16 346
2025/05/17 312
2025/05/18 315
2025/05/19 332
2025/05/20 332
2025/05/21 322
2025/05/22 312
2025/05/23 299
2025/05/24 283
2025/05/25 279
2025/05/26 297
2025/05/27 290
2025/05/28 297
2025/05/29 302
2025/05/30 291
2025/05/31 286

Copyright © Adthena. All rights reserved.

In May, distinct advertisers fluctuated, peaking at 372 on the 15th. The month concluded with a decrease, ending at 286.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology ERP

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
concur.co.uk 2.73%
sage.com 1.47%
linnworks.com 1.12%
theaccessgroup.com 0.7%
acumatica.com 0.68%
sap.com -0.82%
brightpearl.com -1.1%
epicor.com -1.24%
coupa.com -1.43%
squareup.com -2.46%

Copyright © Adthena. All rights reserved.

Concur.co.uk surged with a 2.73% click share increase, while squareup.com faced a 2.46% decline. Sage.com and linnworks.com also saw positive growth, contrasting with declines for coupa.com and epicor.com.

Campaign Efficiency

UK Software & Technology ERP Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date sage.com brightpearl.com ecisolutions.com sap.com unit4.com ifs.com siemens.com concur.co.uk eposnow.com netsuite.com
2025/05/01 17.62% 13.35% 3.45% 4.69% 8.05% 2.11% 3.17% 3.6% 0.85% 4.95%
2025/05/02 10.18% 13.33% 5.14% 4.43% 7.68% 4.31% 2.63% 1.92% 0.92% 5.94%
2025/05/03 18.8% 7.08% 9.65% 5.01% 3.04% 3.05% 3.9% 3.81% 1.66% 0.53%
2025/05/04 18.08% 6.32% 9.72% 6.09% 4.5% 5.64% 3.94% 3.23% 0.61% 0.87%
2025/05/05 15.22% 9.24% 4.3% 4.61% 7.67% 4.42% 3.66% 3.01% 1.01% 4.14%
2025/05/06 11.33% 12.58% 2.77% 4.76% 10.04% 1.97% 2.93% 2.24% 0.84% 8.12%
2025/05/07 11.78% 12.16% 4.14% 6.03% 9.51% 2.44% 1.5% 1.03% 1.86% 5.09%
2025/05/08 12.55% 12.6% 5.95% 4.84% 10.11% 4.68% 1.93% 0.73% 1.54% 3.71%
2025/05/09 9.2% 10.9% 4.62% 6.93% 6.88% 2.54% 3.31% 1.64% 2.54% 4.78%
2025/05/10 17.31% 7.63% 6.41% 9.35% 3.19% 4.1% 2.62% 2.73% 1.63% 0.56%
2025/05/11 17.13% 7.76% 4.19% 7.07% 2.87% 6.18% 2.6% 2.4% 1.48% 1%
2025/05/12 8.53% 13.49% 5.95% 3.21% 7.73% 3.42% 3.15% 2.51% 1.5% 4.77%
2025/05/13 9.27% 17.32% 5.11% 2.21% 11.68% 4.91% 2.1% 0.94% 2.32% 5.76%
2025/05/14 10.15% 14.76% 5.36% 2.21% 9.71% 4.77% 1.88% 2.16% 2.22% 6.43%
2025/05/15 8.96% 12.53% 3.33% 6.05% 7.39% 3.6% 2.84% 2.14% 2.26% 5.57%
2025/05/16 11.21% 10.98% 1.8% 6.17% 8.3% 3.85% 2.57% 2.81% 1.84% 5.51%
2025/05/17 12.5% 6.34% 2.39% 10.18% 2.81% 4.31% 3.19% 2.59% 2.04% 0.59%
2025/05/18 15.68% 4.88% 4.92% 8.37% 3.41% 5.23% 2.36% 3.23% 2.07% 1.29%
2025/05/19 12.34% 9.55% 3.01% 6.73% 9.67% 2.53% 3.02% 3.12% 1.83% 4.35%
2025/05/20 15.57% 11.25% 1.78% 5.19% 6.93% 2.38% 2.02% 2.36% 1.88% 7.7%
2025/05/21 16.45% 10.08% 1.44% 4.31% 4.66% 2.83% 3.11% 3.16% 1.77% 9.27%
2025/05/22 17.39% 9.17% 1.72% 3.42% 9.64% 2.63% 1.86% 2.69% 1.66% 6.94%
2025/05/23 14.51% 10.2% 2.86% 3.73% 4.22% 2.75% 2.01% 3.24% 1.83% 5.67%
2025/05/24 19.02% 6.47% 2.63% 5.63% 3.32% 3.75% 3.59% 2.11% 2.55% 0.29%
2025/05/25 21.64% 5.85% 3.22% 7.47% 3.47% 6.94% 0.54% 1.84% 1.03% 1.02%
2025/05/26 17.85% 6.13% 3.98% 2.64% 7.95% 8.33% 1.85% 2.5% 1.15% 6.07%
2025/05/27 16.78% 7.59% 3.3% 3.02% 8.27% 4.85% 1.84% 2.82% 1.25% 3.5%
2025/05/28 14.3% 10.47% 3.41% 3.33% 8.28% 3.06% 3.23% 3.07% 1.42% 5.08%
2025/05/29 18.04% 10.28% 2.6% 4.17% 7.07% 1.96% 2.3% 2.41% 1.23% 3.1%
2025/05/30 14.05% 9.87% 3.77% 4.97% 5.59% 2.8% 2.92% 3.59% 1.68% 6.41%
2025/05/31 17.74% 8.03% 6.69% 5.25% 4.33% 3.33% 3.01% 2% 1.49% 1.12%

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In May 2025, Sage.com led with fluctuating impressions, peaking at 21.64% on the 25th. Brightpearl.com saw a mid-month rise, while EciSolutions.com ended with a notable increase. SAP.com and Unit4.com experienced varied trends, with SAP.com peaking mid-month. Siemens.com and Concur.co.uk maintained steady shares, while EposNow.com and NetSuite.com showed sporadic changes. The month concluded with Sage.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology ERP

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Inventory ERP System https://www.brightpearl.com › erp › inventory

    Automated Inventory Management — The #1 Retail Operating System. Your Orders, Inventory, Finances, POS & CRM in one place.

  2. 2
    ERP For Manufacturing https://www.ecisolutions.com

    Manufacturing ERP Software — Manage Your Business Stress Free & From One Easy To Use Platform - Tailored To Your Needs.

  3. 3
    Enterprise Resource Planning https://info.ifs.com › erp › solutions

    Market Leaders In ERP Software — Forge deeper customer relationships that inform your business planning and processes. Optimise...

  4. 4
    Take A Product Tour - ERP System https://www.sage.com

    Ensure production flow management on a single platform and optimise the supply chain. Sage™ Intacct is our best-of-breed, cloud...

  5. 5
    Advanced Planning & Scheduling https://sw.siemens.com › production › planning

    Top Advanced Planning System — Trial Siemens Opcenter APS today and experience precision production scheduling & control. Meet...

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In the competitive landscape of ERP solutions, Brightpearl shines with its all-in-one retail operating system, while ECI Solutions offers stress-free manufacturing management. IFS leads in customer relationship optimization, Sage focuses on production flow, and Siemens excels in precision scheduling. Each ad highlights unique strengths, catering to diverse business needs.

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