US Software & Technology ERP - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US ERP category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

ERP – US

Google AI Overview visibility for Software & Technology ERP US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 55.4883496803
44.5116503197
55%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 21
79
21%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 10%
Transactional 4%
Navigational 10%
Seasonal 0%
Local 0%
Problem Solving 9%

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Market Exposure

Share of Clicks for top 10 US Software & Technology ERP brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
squareup.com 15.63
sap.com 15.04
netsuite.com 12.94
zoho.com 5.65
intuit.com 5.55
ukg.com 3.6
acumatica.com 3.42
salesforce.com 2.81
quickbooks.intuit.com 2.72
ramp.com 1.99
others 30.65
  • squareup.com - 15.63%
  • sap.com - 15.04%
  • netsuite.com - 12.94%
  • zoho.com - 5.65%
  • intuit.com - 5.55%
  • ukg.com - 3.6%
  • acumatica.com - 3.42%
  • salesforce.com - 2.81%
  • quickbooks.intuit.com - 2.72%
  • ramp.com - 1.99%
  • others - 30.65%

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In the PPC landscape, Squareup.com leads with 15.63% click share, closely followed by SAP.com at 15.04%. Netsuite.com captures 12.94%, while ‘others’ collectively hold a significant 30.65%.

Market Exposure

Share of Spend for the top 10 US Software & Technology ERP brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date netsuite.com squareup.com intuit.com sap.com salesforce.com zoho.com acumatica.com sage.com buildium.com quickbooks.intuit.com
2026/07/01 29.06% 4.41% 3.03% 4.76% 6.55% 6.95% 7.28% 5.47% 3.7% 2.4%
2026/07/02 24.94% 5.56% 4.59% 4.15% 3.23% 4.33% 6.19% 3.98% 3.7% 2.92%
2026/07/03 22.36% 3.08% 2.88% 4.84% 4.8% 10.48% 4.98% 4.32% 1.43% 3.56%
2026/07/04 23.15% 3.77% 2.54% 4.64% 4.42% 8.76% 4.85% 6.45% 1.74% 3.02%
2026/07/05 21.66% 3.17% 2.15% 4.98% 6.09% 9.47% 4.32% 4.17% 1.53% 5.57%
2026/07/06 21.22% 3.72% 2.49% 3.91% 2.43% 10.23% 5.56% 1.77% 3.8% 3.15%
2026/07/07 20.65% 2.58% 4.86% 4% 5.98% 12.1% 4.69% 0.8% 3.53% 4.36%
2026/07/08 19% 4.24% 3.8% 5.21% 1.6% 10.35% 5.18% 1.25% 3.44% 6.78%
2026/07/09 19.02% 5.68% 3.22% 5.85% 4.34% 8.69% 4.43% 1.23% 3.89% 3.88%
2026/07/10 27.25% 8.41% 6.55% 4.2% 0.55% 6.1% 6.44% 2.23% 3.73% 2.73%
2026/07/11 28.08% 4.75% 6.67% 4.9% 6.6% 5.64% 6% 2.99% 1.59% 6.03%
2026/07/12 27.67% 4.4% 8.95% 5.58% 8.09% 2.68% 5.73% 2.45% 2.51% 3.15%
2026/07/13 23.65% 3.61% 6.98% 3.13% 5.56% 9.24% 6.96% 2.86% 3.21% 2.94%
2026/07/14 22.55% 2.16% 8.8% 4.4% 7.41% 7.54% 5.18% 2.69% 3.16% 2.92%
2026/07/15 17.73% 5.02% 7.87% 3.68% 1.36% 10.84% 5.86% 3.26% 2.82% 2.11%
2026/07/16 24.54% 4.26% 10.79% 3.4% 3.26% 7.83% 3.9% 2.77% 3.58% 3.93%
2026/07/17 31.2% 4.99% 12.98% 4.44% 0.86% 3.28% 5.16% 3.06% 4.09% 3.73%
2026/07/18 23.96% 4.85% 9.17% 5.87% 0.91% 8.52% 4.82% 4.14% 1.95% 4.82%
2026/07/19 20.51% 9.07% 10.59% 5.51% 0.43% 7.73% 5.68% 2.52% 1.85% 4.31%
2026/07/20 26.65% 5.35% 7.18% 2.77% 0.29% 8.14% 4.39% 1.89% 3.77% 5.71%
2026/07/21 22.52% 2.15% 8.78% 4.39% 7.4% 7.53% 5.17% 2.69% 3.15% 2.92%
2026/07/22 27.82% 4.69% 8.81% 3.84% 4.11% 8.59% 6.31% 2.76% 3.47% 3.37%
2026/07/23 22.33% 5.05% 13.18% 4.21% 0.53% 7.29% 5.88% 3.23% 3.37% 3.17%
2026/07/24 22.84% 5.13% 10.76% 3.8% 1.67% 9.71% 6.2% 3.22% 2.5% 3.36%
2026/07/25 23.7% 4.12% 11.81% 3.63% 1% 5.91% 4.79% 2.67% 2.8% 6.25%
2026/07/26 27.38% 4.53% 9.49% 4.22% 2.64% 5.89% 5.75% 2.93% 2.43% 3.67%
2026/07/27 22.08% 5.97% 11.97% 2.78% 2.88% 11.68% 4.12% 1.93% 2.07% 4.36%
2026/07/28 19.82% 9.78% 8.46% 2.96% 3.09% 10.93% 5.14% 1.82% 2.34% 2.89%
2026/07/29 19.03% 9.31% 7.3% 3.11% 3.42% 11.36% 4.67% 2.62% 2.87% 3.03%
2026/07/30 19.15% 10.61% 7.39% 3.6% 7.42% 6.57% 4.45% 2.53% 2.69% 2.92%
2026/07/31 25.54% 15.41% 6.57% 4.48% 4.03% 4.03% 3.47% 2.63% 2.41% 2.05%
  • netsuite.com
  • squareup.com
  • intuit.com
  • sap.com
  • salesforce.com
  • zoho.com
  • acumatica.com
  • sage.com
  • buildium.com
  • quickbooks.intuit.com

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In July 2026, Netsuite’s PPC spend share fluctuated, peaking at 31.20% on the 17th. Squareup’s share rose steadily, ending at 15.41%. Intuit saw a mid-month peak, while SAP and Salesforce experienced varied trends. Zoho’s share peaked mid-month, while Acumatica and Sage showed consistent patterns. Buildium and Quickbooks had minor fluctuations.

Market Exposure

Competitor Count for US Software & Technology ERP

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 477
2026/07/02 491
2026/07/03 487
2026/07/04 483
2026/07/05 478
2026/07/06 498
2026/07/07 511
2026/07/08 492
2026/07/09 469
2026/07/10 476
2026/07/11 446
2026/07/12 452
2026/07/13 488
2026/07/14 466
2026/07/15 460
2026/07/16 463
2026/07/17 459
2026/07/18 437
2026/07/19 434
2026/07/20 440
2026/07/21 466
2026/07/22 506
2026/07/23 513
2026/07/24 528
2026/07/25 514
2026/07/26 534
2026/07/27 495
2026/07/28 500
2026/07/29 494
2026/07/30 501
2026/07/31 483

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July began with 477 advertisers, fluctuating throughout the month. Mid-month saw a dip to 434, but a strong recovery led to a peak of 534. The month concluded with 483 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology ERP

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
squareup.com 6.21%
intuit.com 2.36%
forbes.com 0.36%
eposnow.com 0.33%
coupa.com 0.17%
zoho.com -0.67%
ramp.com -0.8%
salesforce.com -0.98%
ukg.com -1.03%
sap.com -2.04%

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Squareup.com surged with a 6.21% click share increase, while sap.com faced a 2.04% decline. Intuit.com also rose by 2.36%.

Campaign Efficiency

US Software & Technology ERP Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date netsuite.com intuit.com sap.com zoho.com quickbooks.intuit.com ukg.com acumatica.com salesforce.com ramp.com sage.com
2026/07/01 15.23% 4.51% 5.35% 5.78% 5.33% 3.3% 6.31% 3.88% 0.78% 6.56%
2026/07/02 12.95% 5.3% 4.73% 3.5% 8.01% 2.12% 4.14% 2.68% 3.45% 4.57%
2026/07/03 12.48% 4.64% 5.73% 9.54% 4.59% 2.8% 3.27% 2.81% 0.91% 5.36%
2026/07/04 11.43% 3.54% 4.79% 7.02% 7% 1.76% 3.09% 3.04% 7.43% 7.05%
2026/07/05 8.95% 3.24% 5.46% 8.57% 9.85% 1.67% 2.43% 4.29% 6.94% 4.94%
2026/07/06 10.41% 3.84% 3.94% 9.13% 7.76% 2.92% 3.39% 2.99% 6.85% 1.63%
2026/07/07 10.48% 7.25% 4.17% 10.59% 6.08% 3.71% 3.39% 3.84% 2.27% 0.42%
2026/07/08 10.1% 5.77% 4.62% 8.44% 10.01% 2.45% 2.74% 1.71% 11.09% 0.33%
2026/07/09 11.61% 4.59% 6.06% 7.08% 7.06% 3.17% 2.93% 3.44% 5.38% 0.49%
2026/07/10 11.95% 8.1% 4.94% 5.74% 6.58% 3.48% 5.58% 0.51% 1.37% 1.84%
2026/07/11 12.69% 9.37% 5.77% 4.35% 10.79% 3.79% 3.78% 3.92% 4.59% 2.64%
2026/07/12 11.28% 11.6% 6.41% 2.67% 8.23% 4.16% 3.85% 5.06% 2.36% 2.18%
2026/07/13 10.02% 10.71% 3.74% 8.44% 6.76% 2.79% 6.21% 3.2% 3.05% 2.77%
2026/07/14 9.97% 11.38% 5.25% 6.77% 8.07% 3% 4.77% 3.7% 1.1% 2.98%
2026/07/15 12.09% 11.04% 3.99% 9.95% 3.88% 2.82% 4.38% 0.76% 2.6% 3.73%
2026/07/16 13.74% 14.79% 3.87% 6.73% 8.52% 3.14% 2.48% 1.38% 3.71% 2.59%
2026/07/17 11.92% 18.15% 5.22% 3.13% 9.99% 3.75% 3.07% 0.67% 2.36% 2.3%
2026/07/18 10.3% 11.78% 6.51% 7.42% 12.19% 0.76% 3.03% 0.92% 6.34% 3.91%
2026/07/19 9.28% 14.26% 5.57% 7.19% 8.87% 2.4% 2.91% 0.23% 0.43% 3.18%
2026/07/20 10% 11.22% 3.77% 8.31% 12.4% 4.62% 2.99% 0.17% 3.48% 2.21%
2026/07/21 9.97% 11.38% 5.25% 6.77% 8.07% 3% 4.77% 3.7% 1.1% 2.98%
2026/07/22 10.74% 12.84% 4.33% 7.69% 8.33% 3.68% 4.79% 2.76% 3.91% 2.73%
2026/07/23 9.19% 15.91% 4.65% 6.83% 7.08% 1.79% 4.48% 0.46% 3.26% 3.69%
2026/07/24 9.75% 13.63% 4.13% 8.49% 7.07% 2.78% 3.44% 1.81% 4.18% 3.01%
2026/07/25 11.1% 15.65% 3.98% 5.59% 12.07% 2.89% 3.47% 0.77% 4.38% 2.49%
2026/07/26 10.66% 12.31% 4.81% 4.92% 9.2% 1.27% 4.92% 2.73% 5.38% 2.92%
2026/07/27 11.18% 15.06% 3.23% 11.4% 5.73% 2.63% 4.81% 1.58% 2.16% 1.88%
2026/07/28 8.99% 10.89% 3.44% 9.83% 6.55% 2.58% 3.58% 2.12% 4.81% 2.21%
2026/07/29 8.99% 9.72% 3.35% 10.35% 6.64% 2.31% 4.05% 2.02% 0.6% 1.99%
2026/07/30 9.44% 10.18% 3.99% 5.95% 6.76% 1.61% 2.82% 4.62% 3.41% 1.77%
2026/07/31 11.52% 9.78% 5.38% 4.77% 4.08% 3.21% 3.1% 2.47% 2.31% 1.86%
  • netsuite.com
  • intuit.com
  • sap.com
  • zoho.com
  • quickbooks.intuit.com
  • ukg.com
  • acumatica.com
  • salesforce.com
  • ramp.com
  • sage.com

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In July 2026, Intuit’s impression share surged, peaking mid-month, while NetSuite’s fluctuated, ending lower. SAP and Zoho showed varied trends, with Zoho peaking late. Salesforce and Ramp had sporadic spikes. The month concluded with Intuit leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology ERP

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Software & Technology ERP - Last month
  1. 1
    NetSuite: ERP Built for Growth | ROI that Pays off Fast https://www.netsuite.com › netsuite › software

    Grow your business with an agile, AI-powered cloud ERP system. See how NetSuite helps improve cost-to-revenue efficiency. Types: Accounting Software...

  2. 2
    Send Purchase Orders | Create & Send Purchase Orders https://quickbooks.intuit.com › purchase › orders

    Easily Convert Purchase Orders Into Bills Or Invoices, Track Incoming Payments, And More.

  3. 3
    Generate POs in Seconds https://www.ramp.com

    Automated Purchase Orders — Intake requests in seconds, automate approvals, and 3-way match. All in a modern platform. From procure to pay. Ramp controls spend and automates manual tasks every step of the way.

  4. 4
    Kronos is Now UKG https://www.ukg.com

    HR, Pay & Workforce Management — Workforce management built for your front line. And your bottom line. Build smarter schedules for every...

  5. 5
    Zoho CRM Software https://www.zoho.com

    Most Trusted CRM Platform — Build Everlasting Customer Relationships with the World’s favorite CRM. Trial Now. Set up & Customize in 60min. 1,100+ App-integrations & Add-ons. Flexible Contracts. Fully Customizable.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, NetSuite stands out with its promise of rapid ROI through an agile, AI-powered ERP system. QuickBooks and Ramp focus on streamlining purchase orders, emphasizing efficiency and automation. UKG highlights workforce management, while Zoho champions customizable CRM solutions. Each ad showcases unique strengths, targeting specific business needs.

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