US Software & Technology ERP - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US ERP category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

ERP – US

Google AI Overview visibility for Software & Technology ERP US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 61.5350026404
38.4649973596
61%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 20
80
20%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 3%
Navigational 14%
Seasonal 0%
Local 0%
Problem Solving 9%

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Market Exposure

Share of Clicks for top 10 US Software & Technology ERP brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
squareup.com 22.05
sap.com 16.31
netsuite.com 7.41
sage.com 5.2
zoho.com 3.88
procurify.com 3.68
intuit.com 3.55
ramp.com 2.75
buildium.com 2.65
coupa.com 2.14
others 30.38
  • squareup.com - 22.05%
  • sap.com - 16.31%
  • netsuite.com - 7.41%
  • sage.com - 5.2%
  • zoho.com - 3.88%
  • procurify.com - 3.68%
  • intuit.com - 3.55%
  • ramp.com - 2.75%
  • buildium.com - 2.65%
  • coupa.com - 2.14%
  • others - 30.38%

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Squareup.com leads with 22.05% click share, followed by sap.com at 16.31%. Others collectively hold 30.38%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Software & Technology ERP brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date netsuite.com sage.com squareup.com zoho.com procurify.com buildium.com intuit.com sap.com quickbooks.intuit.com ramp.com
2026/09/01 19.84% 3.91% 14.1% 14.11% 0.74% 1.92% 4.55% 4.61% 3.28% 1.56%
2026/09/02 14.08% 3.28% 15.99% 10.3% 0.68% 2.13% 9.3% 3.12% 3.06% 2.23%
2026/09/03 20.98% 2.93% 14.09% 8.82% 1.08% 3.44% 6.41% 3.14% 2.96% 1.75%
2026/09/04 19.4% 3.12% 12.88% 8.14% 2.21% 2.89% 5.68% 5.21% 2.72% 1.59%
2026/09/05 24.31% 2.88% 11.68% 6.83% 4.14% 1.45% 7.51% 3.81% 2.85% 2.06%
2026/09/06 21.59% 3.56% 10.5% 5.61% 2.57% 2.57% 5.59% 7.5% 2.3% 0.61%
2026/09/07 17.87% 3.23% 8.38% 7.45% 3.09% 3.22% 6.07% 7.74% 1.74% 1.71%
2026/09/08 19.87% 2.87% 7.54% 7.22% 2.38% 3% 6.71% 6.35% 1.74% 2.33%
2026/09/09 17.14% 1.57% 9.41% 6.47% 4.37% 2.79% 5.84% 6.1% 1.69% 1.92%
2026/09/10 17.47% 2.64% 9.27% 7.21% 2.84% 3.17% 6.35% 5.53% 2.13% 2.35%
2026/09/11 12.69% 9.29% 11.86% 9.05% 0.63% 3.53% 5.06% 4.64% 1.99% 2.09%
2026/09/12 15.29% 10.76% 13.4% 10.42% 2.65% 2.25% 5.03% 3.47% 2.07% 2.74%
2026/09/13 19.43% 8.67% 12.23% 8.31% 0.77% 1.58% 6.69% 4.01% 2.31% 3.01%
2026/09/14 15.4% 9.68% 12.59% 6.71% 2.11% 2.15% 6.05% 3.23% 2.75% 3.76%
2026/09/15 13.27% 9.33% 12.61% 9.38% 2.17% 2.99% 5.51% 4.02% 2.18% 1.92%
2026/09/16 17.58% 10.27% 10.6% 8.74% 2.08% 4.17% 3.59% 5.33% 2.51% 2.41%
2026/09/17 13.6% 11.93% 12.36% 10.34% 1.35% 3.74% 4% 2.58% 1.65% 2.55%
2026/09/18 18.86% 11.23% 12.54% 9.84% 4.25% 3.71% 4.35% 2.24% 1.69% 2.13%
2026/09/19 23.35% 11.56% 12.99% 9% 0.84% 2.53% 3.63% 3.74% 1.99% 3.27%
2026/09/20 22.68% 10.72% 10.77% 7.37% 0.81% 2.48% 2.87% 4.87% 2.29% 2.61%
2026/09/21 22.11% 11.06% 8.72% 8.47% 2.4% 4.29% 2.98% 3.24% 1.29% 1.87%
2026/09/22 21.06% 10.82% 9.03% 7.36% 2.71% 3.96% 4.79% 4.16% 1.42% 3.53%
2026/09/23 25.57% 10.5% 6.46% 7.14% 1.86% 4.08% 6.59% 4.37% 1.24% 2.31%
2026/09/24 23.28% 10.17% 7.16% 6.38% 3.64% 4.51% 5.78% 3.98% 1.98% 2.26%
2026/09/25 24.15% 9.92% 8.73% 7.8% 4.8% 4.02% 3.83% 3.56% 1.59% 2.76%
2026/09/26 24.16% 10.85% 9.74% 7.2% 4.78% 2.62% 3.66% 4.09% 1.85% 2.87%
2026/09/27 25.17% 9% 12.5% 5.89% 1.52% 2.78% 4.49% 4.73% 1.76% 3.61%
2026/09/28 23.37% 10.11% 9.47% 6.22% 3.71% 3.1% 3.74% 3.14% 2.62% 2.37%
2026/09/29 22.42% 9.56% 10.94% 7.91% 4.5% 3.78% 3.95% 4.05% 1.99% 1.98%
2026/09/30 20.89% 11.2% 8.27% 7.77% 4.75% 4.23% 3.92% 3.27% 2.71% 1.39%
  • netsuite.com
  • sage.com
  • squareup.com
  • zoho.com
  • procurify.com
  • buildium.com
  • intuit.com
  • sap.com
  • quickbooks.intuit.com
  • ramp.com

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In September 2026, Netsuite.com led with fluctuating spend, peaking mid-month. Sage.com saw a steady rise, while Squareup.com and Zoho.com experienced declines. Procurify.com and Buildium.com showed growth, ending strong.

Market Exposure

Competitor Count for US Software & Technology ERP

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 371
2026/09/02 416
2026/09/03 434
2026/09/04 455
2026/09/05 451
2026/09/06 470
2026/09/07 487
2026/09/08 490
2026/09/09 508
2026/09/10 492
2026/09/11 470
2026/09/12 465
2026/09/13 471
2026/09/14 404
2026/09/15 439
2026/09/16 414
2026/09/17 397
2026/09/18 401
2026/09/19 399
2026/09/20 410
2026/09/21 428
2026/09/22 428
2026/09/23 420
2026/09/24 449
2026/09/25 440
2026/09/26 430
2026/09/27 426
2026/09/28 422
2026/09/29 416
2026/09/30 399

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In September 2026, distinct advertisers on Google SERP began at 371, peaked at 508, and concluded at 399, showcasing dynamic fluctuations throughout the month.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology ERP

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
sage.com 3.91%
netsuite.com 1.9%
ukg.com 1.18%
buildium.com 1.01%
ramp.com 0.61%
ifs.com -0.45%
wrike.com -0.56%
squareup.com -1.1%
intuit.com -1.38%
sap.com -3.89%

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Sage.com surged with a 3.91% click share increase, while sap.com dropped by 3.89%. Netsuite.com and ukg.com also gained, contrasting with declines for intuit.com and squareup.com.

Campaign Efficiency

US Software & Technology ERP Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date sage.com quickbooks.intuit.com zoho.com procurify.com netsuite.com intuit.com sap.com ramp.com squareup.com ukg.com
2026/09/01 4.14% 10.94% 12.42% 1.31% 4.56% 5.51% 6.43% 4.78% 5.01% 1.2%
2026/09/02 2.96% 9.97% 8.67% 1.15% 3.53% 12.86% 4.16% 6.05% 5.27% 0.68%
2026/09/03 1.81% 10.62% 7.7% 1.98% 5.75% 8.84% 4.16% 6.07% 4.79% 0.87%
2026/09/04 2.69% 9.09% 7.13% 4.39% 6.16% 6.59% 7.01% 5.35% 4.38% 0.29%
2026/09/05 2.12% 10.39% 5.76% 7.05% 6.79% 10.3% 5.12% 6.23% 3.93% 0.73%
2026/09/06 3.19% 6.71% 3.88% 3.6% 7.76% 7.89% 9.81% 2.04% 3.39% 2.31%
2026/09/07 2.59% 4.8% 5.28% 4.54% 5.97% 7.42% 10.15% 4.25% 2.56% 1.07%
2026/09/08 1.66% 5.31% 5.68% 3.7% 5.78% 7.83% 7.97% 5.94% 2.25% 1.2%
2026/09/09 1.18% 4.99% 4.8% 5.48% 4.81% 7.11% 7.75% 5.39% 2.75% 1.12%
2026/09/10 2.4% 6.99% 4.53% 3.78% 6.35% 8.05% 7.06% 7.31% 2.72% 1.23%
2026/09/11 12.05% 6.07% 6.13% 0.87% 3.65% 6.34% 5.98% 5.86% 3.43% 1.7%
2026/09/12 15.01% 7.04% 6.93% 3.47% 3.91% 6.3% 4.4% 7.39% 4% 2.15%
2026/09/13 11.12% 8.54% 5.92% 1.28% 4.62% 7.82% 5.41% 8.59% 3.89% 0.71%
2026/09/14 11.9% 8.4% 4.26% 2.41% 3.28% 6.76% 4.08% 9.62% 3.48% 1.39%
2026/09/15 10.14% 7.1% 6.41% 3.52% 3.35% 7.86% 4.83% 4.93% 3.53% 1.02%
2026/09/16 12.64% 8.83% 6.41% 2.52% 4.23% 4.75% 6.58% 6.9% 3.17% 1.38%
2026/09/17 16.12% 5.22% 8.32% 2.43% 3.02% 4.63% 3.57% 7.13% 3.8% 1.54%
2026/09/18 15.61% 6.4% 8.47% 4.87% 4.44% 6.35% 3.12% 6.53% 3.96% 1.72%
2026/09/19 16.38% 8.1% 7.49% 1.41% 5.11% 4.94% 5.34% 9.92% 4.17% 2.11%
2026/09/20 14.16% 9.08% 6.74% 1.35% 5.04% 3.5% 6.74% 7.05% 3.34% 2.54%
2026/09/21 14.74% 4.94% 7.81% 3.19% 4.88% 3.86% 4.36% 5.74% 2.84% 2.54%
2026/09/22 13.53% 5.98% 6.3% 3.12% 4.29% 5.71% 5.51% 8.62% 2.73% 2.58%
2026/09/23 13.58% 5.14% 5.51% 3.18% 5.63% 8.65% 6.34% 6.2% 2.14% 2.32%
2026/09/24 11.78% 8.63% 4.91% 4.66% 5.69% 6.84% 5.53% 6.31% 2.2% 2.65%
2026/09/25 12.48% 7% 6.48% 6.16% 6.56% 4.49% 4.75% 6.91% 2.64% 2.16%
2026/09/26 13.77% 7.97% 6.19% 6.46% 5.89% 4.18% 5.67% 7.45% 2.91% 2.94%
2026/09/27 11.88% 7.87% 4.65% 1.91% 6.32% 6.25% 6.67% 9.68% 3.83% 2.12%
2026/09/28 13.13% 10.5% 4.73% 4.6% 5.34% 4.68% 4.34% 7.03% 2.85% 1.46%
2026/09/29 12.99% 7.65% 5.41% 6.15% 5.67% 4.31% 5.72% 5.6% 3.41% 1.58%
2026/09/30 13.34% 10.89% 6.3% 6.07% 5.36% 5.17% 4.71% 3.98% 2.56% 2.1%
  • sage.com
  • quickbooks.intuit.com
  • zoho.com
  • procurify.com
  • netsuite.com
  • intuit.com
  • sap.com
  • ramp.com
  • squareup.com
  • ukg.com

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In September 2026, Sage.com saw a dramatic rise in ad impressions, peaking mid-month. Quickbooks.intuit.com fluctuated, ending strong. Zoho.com and Procurify.com showed moderate stability. Netsuite.com and Intuit.com had varied trends. Sap.com and Ramp.com experienced ups and downs. Squareup.com and UKG.com maintained lower shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology ERP

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Software & Technology ERP - Last month
  1. 1
    Intuit Enterprise Suite https://erp.intuit.com

    Explore Intuit ERP Software — Intuit Enterprise Suite, Built For Complexity, Designed For Simplicity. Schedule A Call!

  2. 2
    NetSuite: ERP Built for Growth - ROI that Pays off Fast https://www.netsuite.com › netsuite › software

    Grow your business with an agile, AI-powered cloud ERP system.

  3. 3
    QuickBooks® Purchase Orders https://quickbooks.intuit.com › purchase › orders

    More Done In Minutes — Easily Convert Purchase Orders Into Bills Or Invoices, Track Incoming Payments, And More.

  4. 4
    ERP System https://www.sage.com › software › erp

    ERP That Closes 90% Faster — Outgrowing your current system? See how Sage® Intacct supports modern finance teams. Streamline Your Business Processes & Enhance Your Performance With a Cloud ERP System.

  5. 5
    Zoho CRM Software | Most Trusted CRM Platform https://www.zoho.com

    Build Everlasting Customer Relationships with the World’s favorite CRM. Trial Now. Set up ...

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In the competitive ERP landscape, Intuit and NetSuite emphasize simplicity and growth, while QuickBooks focuses on efficiency. Sage highlights speed, and Zoho champions customer relationships. Each ad uniquely addresses business needs, showcasing diverse strengths in the ERP market.

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