Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US ERP category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 57.948436131 |
| 42.051563869 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 21 |
| 79 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| squareup.com | 36.94 |
| netsuite.com | 10.33 |
| sap.com | 8.93 |
| zoho.com | 4.55 |
| intuit.com | 3.77 |
| quickbooks.intuit.com | 2.23 |
| ramp.com | 2.13 |
| buildium.com | 1.89 |
| unit4.com | 1.85 |
| salesforce.com | 1.73 |
| others | 25.65 |
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Squareup.com leads with 36.94% click share, followed by others at 25.65%. Netsuite.com and sap.com trail with 10.33% and 8.93%, respectively.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | netsuite.com | zoho.com | squareup.com | pipedrive.com | intuit.com | quickbooks.intuit.com | sap.com | sage.com | acumatica.com | salesforce.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 19.75% | 8.38% | 12.77% | 0.34% | 7.5% | 3.4% | 4.65% | 2.83% | 3.14% | 4.23% |
| 2026/08/02 | 24.96% | 7.1% | 9.36% | 1.36% | 6.89% | 3.02% | 2.85% | 2.6% | 3.59% | 6.11% |
| 2026/08/03 | 21.14% | 9.42% | 11.2% | 0.32% | 9.31% | 3.21% | 2.68% | 1.65% | 3.33% | 6.08% |
| 2026/08/04 | 23.4% | 8.17% | 8.58% | 3.63% | 6.95% | 2.23% | 3.25% | 2.02% | 3.73% | 6.71% |
| 2026/08/05 | 26.73% | 10.13% | 9.39% | 1.9% | 5.66% | 1.63% | 3.13% | 1.99% | 3.87% | 0.72% |
| 2026/08/06 | 25.95% | 12.07% | 9.17% | 3.04% | 4.46% | 2.26% | 3.27% | 1.55% | 3.25% | 0.41% |
| 2026/08/07 | 25.59% | 6.86% | 15.78% | 1.82% | 2.71% | 1.7% | 3.44% | 1.67% | 3.71% | 4.69% |
| 2026/08/08 | 19.25% | 7.55% | 24.08% | 3.45% | 3.11% | 0.61% | 3.13% | 1.19% | 3.21% | 3.67% |
| 2026/08/09 | 25.21% | 11.04% | 12.11% | 0.01% | 7.64% | 1.13% | 1.84% | 0.74% | 2.07% | 10.28% |
| 2026/08/10 | 22.83% | 13.2% | 15.73% | 0% | 4.85% | 1.5% | 2.78% | 1.46% | 2.33% | 3.69% |
| 2026/08/11 | 19.8% | 13.12% | 15.89% | 2.1% | 5.07% | 1.5% | 1.71% | 2.66% | 3.31% | 1.31% |
| 2026/08/12 | 31.27% | 9.85% | 12.76% | 0% | 5.51% | 2.59% | 1.79% | 1.58% | 2.79% | 1.76% |
| 2026/08/13 | 24.92% | 13.33% | 11.1% | 3.72% | 5.74% | 2.2% | 1.03% | 2% | 3.94% | 0.15% |
| 2026/08/14 | 26.15% | 7.63% | 16.09% | 2.07% | 3.07% | 3.07% | 1.31% | 2.55% | 2.69% | 0.29% |
| 2026/08/15 | 19.79% | 13.63% | 13.43% | 2.15% | 6.27% | 3.58% | 1.87% | 1.51% | 2.64% | 1.53% |
| 2026/08/16 | 20.83% | 11.62% | 14.14% | 0.05% | 7.72% | 3.2% | 1.82% | 2.54% | 3.58% | 0.17% |
| 2026/08/17 | 23.24% | 9.24% | 15.08% | 6.62% | 5.25% | 3.62% | 1.42% | 2.09% | 2% | 0.98% |
| 2026/08/18 | 22.15% | 9.59% | 20.08% | 0.01% | 6.47% | 1.83% | 1.26% | 1.62% | 2.31% | 0.04% |
| 2026/08/19 | 22.05% | 14.07% | 16.94% | 3.91% | 5.46% | 2.4% | 2.07% | 1.76% | 2.32% | 0.67% |
| 2026/08/20 | 22.93% | 13.92% | 14.55% | 0.84% | 6.93% | 1.69% | 2.06% | 2.01% | 1.91% | 0.02% |
| 2026/08/21 | 9.94% | 14.55% | 19.81% | 0.61% | 6.61% | 2.75% | 2.55% | 3.38% | 2.07% | 0.21% |
| 2026/08/22 | 16.5% | 12.98% | 12.4% | 8.85% | 7.76% | 4.36% | 2.22% | 2.38% | 1.84% | 1.81% |
| 2026/08/23 | 19.25% | 15.1% | 11.83% | 3.23% | 12.57% | 3.46% | 2.42% | 3.14% | 2.33% | 0.06% |
| 2026/08/24 | 20.33% | 15.15% | 11.33% | 2.79% | 8.69% | 2.88% | 1.24% | 1.65% | 2.06% | 1.34% |
| 2026/08/25 | 23.35% | 13.79% | 14.04% | 5.35% | 6.7% | 2.33% | 1.86% | 1.91% | 0.98% | 0.03% |
| 2026/08/26 | 15.69% | 12.59% | 10.5% | 8.51% | 9.36% | 4.27% | 1.9% | 2.06% | 2.41% | 0.8% |
| 2026/08/27 | 19.39% | 12.73% | 11.63% | 6.7% | 6.66% | 3.87% | 1.55% | 2.03% | 2.01% | 2.48% |
| 2026/08/28 | 19.2% | 12.53% | 7.79% | 10.45% | 11.27% | 3.77% | 1.32% | 2.62% | 2.74% | 2.92% |
| 2026/08/29 | 21.01% | 14.98% | 10.59% | 4.57% | 6.73% | 4.73% | 2.61% | 3.27% | 2.08% | 3.22% |
| 2026/08/30 | 13.34% | 15.14% | 11.4% | 7.25% | 8.19% | 4.19% | 5.41% | 3.33% | 2.31% | 0.05% |
| 2026/08/31 | 16.43% | 14.49% | 8.88% | 7.65% | 5.99% | 4.47% | 2.49% | 2.37% | 1.73% | 0.01% |
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In August 2026, Netsuite led with fluctuating spend, peaking mid-month. Zoho and Squareup showed consistent growth, while Pipedrive surged late. Intuit and Quickbooks maintained steady trends. SAP and Sage had minor fluctuations. Acumatica and Salesforce experienced varied patterns.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 484 |
| 2026/08/02 | 501 |
| 2026/08/03 | 491 |
| 2026/08/04 | 511 |
| 2026/08/05 | 395 |
| 2026/08/06 | 386 |
| 2026/08/07 | 376 |
| 2026/08/08 | 351 |
| 2026/08/09 | 356 |
| 2026/08/10 | 374 |
| 2026/08/11 | 377 |
| 2026/08/12 | 368 |
| 2026/08/13 | 361 |
| 2026/08/14 | 354 |
| 2026/08/15 | 329 |
| 2026/08/16 | 333 |
| 2026/08/17 | 337 |
| 2026/08/18 | 318 |
| 2026/08/19 | 293 |
| 2026/08/20 | 306 |
| 2026/08/21 | 293 |
| 2026/08/22 | 296 |
| 2026/08/23 | 299 |
| 2026/08/24 | 316 |
| 2026/08/25 | 297 |
| 2026/08/26 | 284 |
| 2026/08/27 | 331 |
| 2026/08/28 | 351 |
| 2026/08/29 | 371 |
| 2026/08/30 | 365 |
| 2026/08/31 | 380 |
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August began with 484 advertisers, peaking at 511 on the 4th. A decline followed, reaching a low of 284 on the 26th. The month concluded with a slight recovery, ending at 380 advertisers.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Ramp.com surged with a 1.96% increase, while Netsuite.com dropped by 2.02%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | quickbooks.intuit.com | zoho.com | intuit.com | ramp.com | squareup.com | pipedrive.com | netsuite.com | sap.com | sage.com | acumatica.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 6.55% | 4.48% | 8.96% | 2.23% | 5.9% | 0.5% | 10.45% | 6.46% | 2.69% | 2% |
| 2026/08/02 | 3.74% | 6.62% | 10.01% | 1.12% | 4.88% | 2.25% | 10.82% | 3.81% | 2.91% | 3.2% |
| 2026/08/03 | 7.34% | 7.8% | 10.59% | 2.6% | 5.53% | 0.5% | 10.37% | 3.79% | 1.57% | 2.43% |
| 2026/08/04 | 3.25% | 4.4% | 9.91% | 4.09% | 4.37% | 2.17% | 11.33% | 4.29% | 2.32% | 3.64% |
| 2026/08/05 | 4.68% | 6.19% | 6.74% | 2.84% | 4.5% | 3.01% | 13.55% | 3.83% | 1.5% | 3.46% |
| 2026/08/06 | 7.58% | 6.75% | 5.32% | 0.24% | 4.39% | 2.28% | 10.41% | 4.59% | 1.03% | 2.19% |
| 2026/08/07 | 5.64% | 3.87% | 3.56% | 0.16% | 8.93% | 3.21% | 11.57% | 5.2% | 1.44% | 3.38% |
| 2026/08/08 | 0.65% | 5.73% | 4.06% | 0.63% | 13.26% | 6.18% | 5.97% | 5.43% | 0.27% | 1.67% |
| 2026/08/09 | 3.93% | 9.17% | 11.2% | 0.01% | 8.02% | 0.03% | 8.71% | 3.23% | 0.35% | 0.94% |
| 2026/08/10 | 3.82% | 10.5% | 6.28% | 0.9% | 9.24% | 0% | 6.01% | 5.13% | 1.12% | 1.22% |
| 2026/08/11 | 3.41% | 9.23% | 6.66% | 0.04% | 8.33% | 3.54% | 6.56% | 2.63% | 2.75% | 3.1% |
| 2026/08/12 | 9.46% | 9.14% | 7.57% | 3.35% | 7.77% | 0% | 9.07% | 3.24% | 1.2% | 2.01% |
| 2026/08/13 | 6.47% | 9.53% | 8.07% | 3.06% | 6.78% | 3.81% | 6.94% | 1.54% | 2.42% | 3.85% |
| 2026/08/14 | 9.53% | 5.92% | 3.85% | 2.92% | 8.81% | 3.54% | 5.74% | 1.91% | 2.82% | 2.04% |
| 2026/08/15 | 12.92% | 8.61% | 8.05% | 0.34% | 7.51% | 3.77% | 4.82% | 2.9% | 1.56% | 1.42% |
| 2026/08/16 | 8.29% | 6.95% | 10.45% | 3.3% | 8.16% | 0.09% | 5.2% | 3.21% | 1.62% | 2.75% |
| 2026/08/17 | 12.72% | 8.43% | 6.18% | 5.89% | 8.21% | 5.51% | 5.35% | 2.16% | 2.18% | 1.67% |
| 2026/08/18 | 4.71% | 7.59% | 10.45% | 4.61% | 12.59% | 0.03% | 5.56% | 2.49% | 1.26% | 1.94% |
| 2026/08/19 | 9.54% | 12.8% | 7.79% | 0.45% | 10.52% | 3.1% | 5.1% | 4.32% | 1.46% | 1.11% |
| 2026/08/20 | 6.1% | 11.07% | 10.36% | 2.92% | 8.7% | 1.58% | 5.91% | 3.75% | 1.38% | 2.27% |
| 2026/08/21 | 8.11% | 11.56% | 6.94% | 1.92% | 10.01% | 0.96% | 2.12% | 3.53% | 2.31% | 1.02% |
| 2026/08/22 | 10.7% | 9.88% | 8.58% | 6.81% | 7.11% | 4.5% | 4.54% | 3.88% | 2.84% | 1.67% |
| 2026/08/23 | 10.52% | 10.51% | 11.9% | 5.8% | 6.31% | 2.96% | 4.37% | 3.74% | 4.22% | 2.95% |
| 2026/08/24 | 9.6% | 9.87% | 8.85% | 7.81% | 6.35% | 2.25% | 4.8% | 2.06% | 1.96% | 2.32% |
| 2026/08/25 | 8.5% | 12.11% | 8.49% | 1.62% | 8.69% | 3.24% | 6.02% | 3.4% | 2.62% | 1.12% |
| 2026/08/26 | 11.02% | 7.27% | 9.98% | 8.56% | 6.19% | 5.4% | 4.11% | 2.8% | 2.4% | 2.31% |
| 2026/08/27 | 8.66% | 9.02% | 7.61% | 4.55% | 6.6% | 4.72% | 4.99% | 2.55% | 2.01% | 2.19% |
| 2026/08/28 | 12.02% | 8.26% | 10.93% | 4.65% | 4.48% | 5.07% | 5.57% | 2.09% | 3.86% | 3.53% |
| 2026/08/29 | 13.83% | 9.49% | 8.2% | 9.16% | 5.76% | 1.95% | 5.48% | 3.47% | 3.57% | 2.3% |
| 2026/08/30 | 10.03% | 11.06% | 8% | 8.68% | 6.04% | 3.06% | 3.83% | 8.07% | 4.33% | 2.23% |
| 2026/08/31 | 11.48% | 8.16% | 6.42% | 5.39% | 4.55% | 4.54% | 3.99% | 3.64% | 2.16% | 1.76% |
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In August 2026, QuickBooks saw fluctuating impressions, peaking at 13.83% on the 29th. Zoho’s share rose steadily, reaching 12.11% on the 25th. Intuit’s impressions varied, ending at 6.42%. Ramp’s share spiked to 9.16% on the 29th. Squareup’s impressions peaked at 13.26% on the 8th. Pipedrive’s share remained low, peaking at 6.18% on the 8th. Netsuite’s impressions started strong, ending at 3.99%. SAP’s share was stable, peaking at 8.07% on the 30th. Sage’s impressions were consistent, peaking at 4.33% on the 30th. Acumatica’s share remained low, ending at 1.76%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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In the competitive landscape of ERP and CRM solutions, Intuit and NetSuite stand out with their focus on simplicity and growth. Intuit’s ERP promises complexity handled with ease, while NetSuite emphasizes rapid ROI through AI-powered agility. QuickBooks simplifies purchase orders, Wrike offers unified client service delivery, and Zoho builds trusted customer relationships.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Software & Technology ERP August 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the US Software & Technology ERP August 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The US Software & Technology ERP August 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
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Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.
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Yes. The US Software & Technology ERP August 2026 Report aggregates data from across both device types and Google Shopping.
The US Software & Technology ERP August 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.