US Software & Technology ERP - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US ERP category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

ERP – US

Google AI Overview visibility for Software & Technology ERP US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 43.9513803049
56.0486196951
43%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 24
76
24%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 10%
Transactional 4%
Navigational 10%
Seasonal 0%
Local 0%
Problem Solving 8%

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Market Exposure

Share of Clicks for top 10 US Software & Technology ERP brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
sap.com 14.5
squareup.com 13.36
netsuite.com 11.89
ukg.com 6.9
acumatica.com 5.78
intuit.com 3.82
procurify.com 3.42
coupa.com 2.51
ramp.com 2.15
quickbooks.intuit.com 2.02
others 33.65
  • sap.com - 14.5%
  • squareup.com - 13.36%
  • netsuite.com - 11.89%
  • ukg.com - 6.9%
  • acumatica.com - 5.78%
  • intuit.com - 3.82%
  • procurify.com - 3.42%
  • coupa.com - 2.51%
  • ramp.com - 2.15%
  • quickbooks.intuit.com - 2.02%
  • others - 33.65%

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In the PPC landscape, SAP leads with 14.5% click share, followed by Squareup at 13.36%. Netsuite captures 11.89%, while ‘others’ dominate with 33.65%.

Market Exposure

Share of Spend for the top 10 US Software & Technology ERP brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date netsuite.com acumatica.com squareup.com zoho.com buildium.com intuit.com sap.com infor.com quickbooks.intuit.com oracle.com
2026/04/01 20.83% 5.37% 5.87% 4.79% 3.03% 6.02% 4.72% 3.15% 1.48% 0.19%
2026/04/02 20% 6.21% 4.49% 4.95% 3.76% 4.39% 5.63% 3.47% 2.46% 0.03%
2026/04/03 19.44% 4.85% 3.82% 5.21% 4.07% 3.02% 5.81% 3.27% 3.18% 0.06%
2026/04/04 20.58% 6.39% 7.45% 3.79% 1.77% 3.09% 5.43% 3.6% 4.54% 0%
2026/04/05 19.77% 8.5% 5.94% 4.58% 1.7% 3.8% 7.13% 2.62% 3.95% 0%
2026/04/06 18.12% 8.37% 8.29% 3.63% 2.47% 3.47% 4.77% 3.57% 3.23% 5.68%
2026/04/07 19.39% 9.92% 5.77% 3.93% 2.94% 4.87% 3.64% 3.54% 2.55% 5.47%
2026/04/08 18.68% 8.07% 4.99% 5.07% 3.63% 5.88% 2.18% 2.59% 2.54% 6.94%
2026/04/09 17.38% 7.15% 6.14% 4.58% 3.03% 5.58% 3.87% 2.76% 1.94% 5.72%
2026/04/10 19.29% 7.39% 3.38% 4.83% 4.6% 4.82% 5.08% 2.28% 2.62% 7.69%
2026/04/11 25.4% 8.81% 3.65% 3.81% 2.17% 4.91% 5.55% 3.11% 3.18% 0.04%
2026/04/12 21.64% 7.2% 2.4% 4.26% 2.48% 5.27% 5.22% 1.7% 2.76% 0.28%
2026/04/13 19.77% 6.71% 6.18% 3.58% 2.61% 3.87% 4.01% 1.94% 3.09% 6.7%
2026/04/14 18.18% 6.58% 7.15% 4.82% 3.08% 5.1% 3.27% 2.07% 1.26% 6.57%
2026/04/15 20.44% 7.49% 6.55% 3.52% 3.56% 3.95% 2.35% 3.17% 3.77% 8.5%
2026/04/16 21.7% 7.71% 8.56% 3.63% 4.28% 3.34% 2.4% 3.17% 1.34% 6.28%
2026/04/17 24.49% 9.52% 3.25% 3.68% 4.28% 2.99% 2.76% 2.62% 1.8% 10.03%
2026/04/18 22.15% 10.71% 5.04% 3.34% 2.41% 2.93% 4.04% 1.75% 2.84% 1.3%
2026/04/19 23.9% 12.91% 5.63% 2.95% 2.3% 2.51% 4.6% 1.84% 1.34% 0.02%
2026/04/20 20.37% 9.73% 2.16% 4.28% 4.84% 1.01% 4.65% 1.71% 1.78% 9.15%
2026/04/21 21.74% 10.49% 5.16% 6.06% 4% 1.16% 2.13% 2.12% 3.4% 7.26%
2026/04/22 20.7% 9.97% 5.32% 3.58% 4.6% 3.4% 3.46% 2.83% 3.05% 3.91%
2026/04/23 21.97% 10.41% 5.59% 3.65% 3.91% 5.08% 2.59% 2.52% 2.04% 5.28%
2026/04/24 22.32% 10.26% 4.28% 3.23% 4.61% 6.69% 3.3% 2.14% 0.62% 5.24%
2026/04/25 22.76% 11.57% 5.16% 2.87% 1.6% 5.76% 5.16% 2.39% 1.46% 0.02%
2026/04/26 20.76% 11.62% 5.16% 3.71% 2.53% 5.57% 4.89% 1.68% 2.38% 0.02%
2026/04/27 19.55% 9.8% 5.1% 5.95% 3.12% 5.89% 3.42% 1.73% 1.44% 1.02%
2026/04/28 20.42% 10.77% 4.41% 4.81% 2.59% 5.95% 2.68% 2.19% 2.52% 0.7%
2026/04/29 21.21% 12.26% 2.66% 4.12% 3.26% 6.67% 2.7% 1.74% 4.24% 2.06%
2026/04/30 21.55% 12.91% 5.66% 4.82% 4.4% 3.97% 3.71% 2.79% 0.29% 0.22%
  • netsuite.com
  • acumatica.com
  • squareup.com
  • zoho.com
  • buildium.com
  • intuit.com
  • sap.com
  • infor.com
  • quickbooks.intuit.com
  • oracle.com

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April saw Netsuite’s PPC share fluctuate, peaking mid-month. Acumatica’s share steadily rose, while Squareup experienced volatility. Zoho and Buildium had minor shifts. Intuit’s share dipped, then recovered. SAP and Infor showed mixed trends. Quickbooks and Oracle had sporadic spikes.

Market Exposure

Competitor Count for US Software & Technology ERP

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 551
2026/04/02 551
2026/04/03 575
2026/04/04 549
2026/04/05 564
2026/04/06 578
2026/04/07 559
2026/04/08 560
2026/04/09 554
2026/04/10 545
2026/04/11 516
2026/04/12 530
2026/04/13 544
2026/04/14 534
2026/04/15 528
2026/04/16 495
2026/04/17 469
2026/04/18 466
2026/04/19 473
2026/04/20 487
2026/04/21 479
2026/04/22 477
2026/04/23 486
2026/04/24 472
2026/04/25 454
2026/04/26 466
2026/04/27 472
2026/04/28 458
2026/04/29 466
2026/04/30 462

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April began with 551 advertisers, peaking at 578 on the 6th. A decline followed, reaching 462 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology ERP

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
acumatica.com 2.29%
netsuite.com 1.77%
ifs.com 1.16%
rillet.com 1.16%
epicor.com 1.06%
oracle.com -0.54%
highradius.com -0.66%
ramp.com -1.29%
squareup.com -1.88%
sap.com -2.32%

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Acumatica.com surged with a 2.29% click share increase, while sap.com faced a 2.32% decline. Netsuite.com and ifs.com also saw positive growth, contrasting with squareup.com’s drop.

Campaign Efficiency

US Software & Technology ERP Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date netsuite.com acumatica.com procurify.com intuit.com sap.com infor.com ramp.com zoho.com ukg.com quickbooks.intuit.com
2026/04/01 12.36% 6.53% 7.33% 7.27% 6.01% 4.76% 3.63% 3.45% 3.03% 2.97%
2026/04/02 11.47% 6.52% 6.58% 5.21% 6.12% 5.21% 4.05% 3.26% 2.13% 3.96%
2026/04/03 11.17% 5.12% 7.54% 3.98% 7.03% 4.91% 2.67% 3.55% 2.74% 4.08%
2026/04/04 12.49% 6.26% 1.4% 4.22% 6.08% 6.16% 6.3% 2.34% 3.1% 7.1%
2026/04/05 10.29% 9.08% 0.19% 4.27% 7.7% 3.82% 2.79% 2.55% 2.62% 7.37%
2026/04/06 10.92% 9.01% 4.87% 5.21% 5.72% 6.14% 0.14% 2.52% 2.98% 6.49%
2026/04/07 11.84% 10.88% 2.38% 7.38% 4.43% 5.8% 2.21% 2.77% 2.29% 4.05%
2026/04/08 11.05% 8.96% 4.79% 9.11% 2.52% 4.01% 4.17% 3.27% 2.27% 4.02%
2026/04/09 10.62% 6.97% 4.73% 8.21% 4.32% 4.3% 6.34% 3.04% 2.31% 2.65%
2026/04/10 11.49% 7.52% 5.42% 6.94% 6.67% 4.4% 4.39% 3.64% 2.62% 4.35%
2026/04/11 14.15% 6.97% 0.04% 8.57% 6.82% 6.01% 4.13% 2.31% 2.3% 5.05%
2026/04/12 12.33% 6.23% 0.03% 8.01% 6.47% 2.51% 5.19% 2.72% 2.95% 3.34%
2026/04/13 11.94% 6.69% 3.78% 4.98% 4.98% 4.24% 3.17% 2.69% 2.63% 5.01%
2026/04/14 11.94% 5.83% 3.82% 7.66% 4.17% 3.55% 4.01% 3.75% 2.07% 2.59%
2026/04/15 12.96% 7% 5.12% 5.59% 3.32% 5.44% 2.16% 2.82% 3.18% 9.09%
2026/04/16 16.28% 8.29% 3.22% 5.65% 3.74% 5.69% 4.53% 2.7% 3.54% 1.94%
2026/04/17 17.46% 11.21% 1.67% 3.65% 4% 4.11% 3.59% 2.58% 3.18% 3.35%
2026/04/18 13.69% 10.92% 6.81% 3.88% 5.67% 2.89% 3.04% 2.46% 3.07% 4.67%
2026/04/19 13.78% 12.62% 4.14% 3.09% 5.95% 2.7% 0.56% 1.75% 1.64% 1.69%
2026/04/20 11.96% 10.12% 1.4% 0.87% 6.35% 2.45% 0.28% 2.9% 4.09% 4.47%
2026/04/21 13% 10.85% 0.01% 1.25% 3.04% 3.62% 3.74% 4.8% 3.14% 6.45%
2026/04/22 13.1% 8.34% 5.06% 5.53% 4.41% 3.86% 0.5% 2.24% 2.17% 6.86%
2026/04/23 13.7% 10.63% 3.95% 9.38% 3.4% 3.69% 2.1% 2.65% 2.83% 3.14%
2026/04/24 13.08% 9.68% 2.87% 10.04% 4.23% 2.88% 0.78% 2.42% 3.41% 0.39%
2026/04/25 12.85% 11.92% 4.42% 8.05% 6.55% 3.29% 3.05% 2.02% 3.81% 1.71%
2026/04/26 9.5% 11.22% 5.14% 7.84% 6.06% 2.19% 0.35% 2.34% 2.8% 5.31%
2026/04/27 10.66% 9.81% 2.8% 9.01% 4.48% 2.17% 0.45% 4% 2.23% 1.74%
2026/04/28 11.73% 10.68% 1.23% 9.39% 3.32% 3.48% 3.33% 3.71% 2.39% 2.83%
2026/04/29 11.51% 10.92% 4.09% 11.24% 3% 2.06% 2.13% 3.37% 3.26% 5.79%
2026/04/30 13.59% 11.4% 5.87% 5.84% 4.77% 4.48% 3.71% 3.62% 2.3% 0.21%
  • netsuite.com
  • acumatica.com
  • procurify.com
  • intuit.com
  • sap.com
  • infor.com
  • ramp.com
  • zoho.com
  • ukg.com
  • quickbooks.intuit.com

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April saw NetSuite’s impression share fluctuate, peaking mid-month at 17.46%. Acumatica’s share rose steadily, ending at 11.4%. Procurify experienced volatility, closing at 5.87%. Intuit’s share varied, finishing at 5.84%. SAP’s share remained stable, ending at 4.77%. Infor’s share dipped, closing at 4.48%. Ramp’s share was inconsistent, ending at 3.71%. Zoho’s share remained steady, closing at 3.62%. UKG’s share fluctuated, ending at 2.3%. QuickBooks’ share varied, closing at 0.21%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology ERP

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Software & Technology ERP - Last month
  1. 1
    Not Just Another Software - We Are the Solution https://www.netsuite.com

    76% of NetSuite customers experienced increased visibility & control over their business. See why 43,000 companies trust NetSuite®.

  2. 2
    Create & Send Purchase Orders https://quickbooks.intuit.com › purchase › orders

    More Done In Minutes — Maximize Your Workflow With QuickBooks® AI Agents and Live Experts Learn How! Track Projects.

  3. 3
    Generate POs in Seconds https://www.ramp.com

    Ramp — From procure to pay. Ramp controls spend and automates manual tasks every step of the way. Get the earliest spend visibility and eliminate bottlenecks in your procurement process. 5-Star Rated.

  4. 4
    Kronos is Now UKG https://www.ukg.com

    HR, Pay & Workforce Management — Workforce management built for your front line. And your bottom line. Match the right people to the...

  5. 5
    Free ERP Selection Guide & Checklist | Windward Software https://www.windwardsoftware.com

    Manage inventory, accounting, point of sale & more with our all-in-one business software. Trusted ERP solution built for how you run your business. Get a...

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, NetSuite stands out with its promise of increased visibility and control, trusted by 43,000 companies. QuickBooks emphasizes efficiency with AI agents, while Ramp offers rapid PO generation and spend control. UKG focuses on workforce management, and Windward Software provides a comprehensive ERP solution.

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