US Software & Technology ERP - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US ERP category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

ERP – US

Google AI Overview visibility for Software & Technology ERP US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 57.948436131
42.051563869
57%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 21
79
21%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 3%
Navigational 12%
Seasonal 0%
Local 0%
Problem Solving 9%

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Market Exposure

Share of Clicks for top 10 US Software & Technology ERP brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
squareup.com 36.94
netsuite.com 10.33
sap.com 8.93
zoho.com 4.55
intuit.com 3.77
quickbooks.intuit.com 2.23
ramp.com 2.13
buildium.com 1.89
unit4.com 1.85
salesforce.com 1.73
others 25.65
  • squareup.com - 36.94%
  • netsuite.com - 10.33%
  • sap.com - 8.93%
  • zoho.com - 4.55%
  • intuit.com - 3.77%
  • quickbooks.intuit.com - 2.23%
  • ramp.com - 2.13%
  • buildium.com - 1.89%
  • unit4.com - 1.85%
  • salesforce.com - 1.73%
  • others - 25.65%

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Squareup.com leads with 36.94% click share, followed by others at 25.65%. Netsuite.com and sap.com trail with 10.33% and 8.93%, respectively.

Market Exposure

Share of Spend for the top 10 US Software & Technology ERP brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date netsuite.com zoho.com squareup.com pipedrive.com intuit.com quickbooks.intuit.com sap.com sage.com acumatica.com salesforce.com
2026/08/01 19.75% 8.38% 12.77% 0.34% 7.5% 3.4% 4.65% 2.83% 3.14% 4.23%
2026/08/02 24.96% 7.1% 9.36% 1.36% 6.89% 3.02% 2.85% 2.6% 3.59% 6.11%
2026/08/03 21.14% 9.42% 11.2% 0.32% 9.31% 3.21% 2.68% 1.65% 3.33% 6.08%
2026/08/04 23.4% 8.17% 8.58% 3.63% 6.95% 2.23% 3.25% 2.02% 3.73% 6.71%
2026/08/05 26.73% 10.13% 9.39% 1.9% 5.66% 1.63% 3.13% 1.99% 3.87% 0.72%
2026/08/06 25.95% 12.07% 9.17% 3.04% 4.46% 2.26% 3.27% 1.55% 3.25% 0.41%
2026/08/07 25.59% 6.86% 15.78% 1.82% 2.71% 1.7% 3.44% 1.67% 3.71% 4.69%
2026/08/08 19.25% 7.55% 24.08% 3.45% 3.11% 0.61% 3.13% 1.19% 3.21% 3.67%
2026/08/09 25.21% 11.04% 12.11% 0.01% 7.64% 1.13% 1.84% 0.74% 2.07% 10.28%
2026/08/10 22.83% 13.2% 15.73% 0% 4.85% 1.5% 2.78% 1.46% 2.33% 3.69%
2026/08/11 19.8% 13.12% 15.89% 2.1% 5.07% 1.5% 1.71% 2.66% 3.31% 1.31%
2026/08/12 31.27% 9.85% 12.76% 0% 5.51% 2.59% 1.79% 1.58% 2.79% 1.76%
2026/08/13 24.92% 13.33% 11.1% 3.72% 5.74% 2.2% 1.03% 2% 3.94% 0.15%
2026/08/14 26.15% 7.63% 16.09% 2.07% 3.07% 3.07% 1.31% 2.55% 2.69% 0.29%
2026/08/15 19.79% 13.63% 13.43% 2.15% 6.27% 3.58% 1.87% 1.51% 2.64% 1.53%
2026/08/16 20.83% 11.62% 14.14% 0.05% 7.72% 3.2% 1.82% 2.54% 3.58% 0.17%
2026/08/17 23.24% 9.24% 15.08% 6.62% 5.25% 3.62% 1.42% 2.09% 2% 0.98%
2026/08/18 22.15% 9.59% 20.08% 0.01% 6.47% 1.83% 1.26% 1.62% 2.31% 0.04%
2026/08/19 22.05% 14.07% 16.94% 3.91% 5.46% 2.4% 2.07% 1.76% 2.32% 0.67%
2026/08/20 22.93% 13.92% 14.55% 0.84% 6.93% 1.69% 2.06% 2.01% 1.91% 0.02%
2026/08/21 9.94% 14.55% 19.81% 0.61% 6.61% 2.75% 2.55% 3.38% 2.07% 0.21%
2026/08/22 16.5% 12.98% 12.4% 8.85% 7.76% 4.36% 2.22% 2.38% 1.84% 1.81%
2026/08/23 19.25% 15.1% 11.83% 3.23% 12.57% 3.46% 2.42% 3.14% 2.33% 0.06%
2026/08/24 20.33% 15.15% 11.33% 2.79% 8.69% 2.88% 1.24% 1.65% 2.06% 1.34%
2026/08/25 23.35% 13.79% 14.04% 5.35% 6.7% 2.33% 1.86% 1.91% 0.98% 0.03%
2026/08/26 15.69% 12.59% 10.5% 8.51% 9.36% 4.27% 1.9% 2.06% 2.41% 0.8%
2026/08/27 19.39% 12.73% 11.63% 6.7% 6.66% 3.87% 1.55% 2.03% 2.01% 2.48%
2026/08/28 19.2% 12.53% 7.79% 10.45% 11.27% 3.77% 1.32% 2.62% 2.74% 2.92%
2026/08/29 21.01% 14.98% 10.59% 4.57% 6.73% 4.73% 2.61% 3.27% 2.08% 3.22%
2026/08/30 13.34% 15.14% 11.4% 7.25% 8.19% 4.19% 5.41% 3.33% 2.31% 0.05%
2026/08/31 16.43% 14.49% 8.88% 7.65% 5.99% 4.47% 2.49% 2.37% 1.73% 0.01%
  • netsuite.com
  • zoho.com
  • squareup.com
  • pipedrive.com
  • intuit.com
  • quickbooks.intuit.com
  • sap.com
  • sage.com
  • acumatica.com
  • salesforce.com

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In August 2026, Netsuite led with fluctuating spend, peaking mid-month. Zoho and Squareup showed consistent growth, while Pipedrive surged late. Intuit and Quickbooks maintained steady trends. SAP and Sage had minor fluctuations. Acumatica and Salesforce experienced varied patterns.

Market Exposure

Competitor Count for US Software & Technology ERP

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 484
2026/08/02 501
2026/08/03 491
2026/08/04 511
2026/08/05 395
2026/08/06 386
2026/08/07 376
2026/08/08 351
2026/08/09 356
2026/08/10 374
2026/08/11 377
2026/08/12 368
2026/08/13 361
2026/08/14 354
2026/08/15 329
2026/08/16 333
2026/08/17 337
2026/08/18 318
2026/08/19 293
2026/08/20 306
2026/08/21 293
2026/08/22 296
2026/08/23 299
2026/08/24 316
2026/08/25 297
2026/08/26 284
2026/08/27 331
2026/08/28 351
2026/08/29 371
2026/08/30 365
2026/08/31 380

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August began with 484 advertisers, peaking at 511 on the 4th. A decline followed, reaching a low of 284 on the 26th. The month concluded with a slight recovery, ending at 380 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology ERP

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ramp.com 1.96%
intuit.com 1.68%
zoho.com 1.27%
quickbooks.intuit.com 1.15%
wrike.com 0.79%
acumatica.com -0.74%
salesforce.com -0.86%
buildium.com -0.93%
squareup.com -0.97%
netsuite.com -2.02%

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Ramp.com surged with a 1.96% increase, while Netsuite.com dropped by 2.02%.

Campaign Efficiency

US Software & Technology ERP Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date quickbooks.intuit.com zoho.com intuit.com ramp.com squareup.com pipedrive.com netsuite.com sap.com sage.com acumatica.com
2026/08/01 6.55% 4.48% 8.96% 2.23% 5.9% 0.5% 10.45% 6.46% 2.69% 2%
2026/08/02 3.74% 6.62% 10.01% 1.12% 4.88% 2.25% 10.82% 3.81% 2.91% 3.2%
2026/08/03 7.34% 7.8% 10.59% 2.6% 5.53% 0.5% 10.37% 3.79% 1.57% 2.43%
2026/08/04 3.25% 4.4% 9.91% 4.09% 4.37% 2.17% 11.33% 4.29% 2.32% 3.64%
2026/08/05 4.68% 6.19% 6.74% 2.84% 4.5% 3.01% 13.55% 3.83% 1.5% 3.46%
2026/08/06 7.58% 6.75% 5.32% 0.24% 4.39% 2.28% 10.41% 4.59% 1.03% 2.19%
2026/08/07 5.64% 3.87% 3.56% 0.16% 8.93% 3.21% 11.57% 5.2% 1.44% 3.38%
2026/08/08 0.65% 5.73% 4.06% 0.63% 13.26% 6.18% 5.97% 5.43% 0.27% 1.67%
2026/08/09 3.93% 9.17% 11.2% 0.01% 8.02% 0.03% 8.71% 3.23% 0.35% 0.94%
2026/08/10 3.82% 10.5% 6.28% 0.9% 9.24% 0% 6.01% 5.13% 1.12% 1.22%
2026/08/11 3.41% 9.23% 6.66% 0.04% 8.33% 3.54% 6.56% 2.63% 2.75% 3.1%
2026/08/12 9.46% 9.14% 7.57% 3.35% 7.77% 0% 9.07% 3.24% 1.2% 2.01%
2026/08/13 6.47% 9.53% 8.07% 3.06% 6.78% 3.81% 6.94% 1.54% 2.42% 3.85%
2026/08/14 9.53% 5.92% 3.85% 2.92% 8.81% 3.54% 5.74% 1.91% 2.82% 2.04%
2026/08/15 12.92% 8.61% 8.05% 0.34% 7.51% 3.77% 4.82% 2.9% 1.56% 1.42%
2026/08/16 8.29% 6.95% 10.45% 3.3% 8.16% 0.09% 5.2% 3.21% 1.62% 2.75%
2026/08/17 12.72% 8.43% 6.18% 5.89% 8.21% 5.51% 5.35% 2.16% 2.18% 1.67%
2026/08/18 4.71% 7.59% 10.45% 4.61% 12.59% 0.03% 5.56% 2.49% 1.26% 1.94%
2026/08/19 9.54% 12.8% 7.79% 0.45% 10.52% 3.1% 5.1% 4.32% 1.46% 1.11%
2026/08/20 6.1% 11.07% 10.36% 2.92% 8.7% 1.58% 5.91% 3.75% 1.38% 2.27%
2026/08/21 8.11% 11.56% 6.94% 1.92% 10.01% 0.96% 2.12% 3.53% 2.31% 1.02%
2026/08/22 10.7% 9.88% 8.58% 6.81% 7.11% 4.5% 4.54% 3.88% 2.84% 1.67%
2026/08/23 10.52% 10.51% 11.9% 5.8% 6.31% 2.96% 4.37% 3.74% 4.22% 2.95%
2026/08/24 9.6% 9.87% 8.85% 7.81% 6.35% 2.25% 4.8% 2.06% 1.96% 2.32%
2026/08/25 8.5% 12.11% 8.49% 1.62% 8.69% 3.24% 6.02% 3.4% 2.62% 1.12%
2026/08/26 11.02% 7.27% 9.98% 8.56% 6.19% 5.4% 4.11% 2.8% 2.4% 2.31%
2026/08/27 8.66% 9.02% 7.61% 4.55% 6.6% 4.72% 4.99% 2.55% 2.01% 2.19%
2026/08/28 12.02% 8.26% 10.93% 4.65% 4.48% 5.07% 5.57% 2.09% 3.86% 3.53%
2026/08/29 13.83% 9.49% 8.2% 9.16% 5.76% 1.95% 5.48% 3.47% 3.57% 2.3%
2026/08/30 10.03% 11.06% 8% 8.68% 6.04% 3.06% 3.83% 8.07% 4.33% 2.23%
2026/08/31 11.48% 8.16% 6.42% 5.39% 4.55% 4.54% 3.99% 3.64% 2.16% 1.76%
  • quickbooks.intuit.com
  • zoho.com
  • intuit.com
  • ramp.com
  • squareup.com
  • pipedrive.com
  • netsuite.com
  • sap.com
  • sage.com
  • acumatica.com

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In August 2026, QuickBooks saw fluctuating impressions, peaking at 13.83% on the 29th. Zoho’s share rose steadily, reaching 12.11% on the 25th. Intuit’s impressions varied, ending at 6.42%. Ramp’s share spiked to 9.16% on the 29th. Squareup’s impressions peaked at 13.26% on the 8th. Pipedrive’s share remained low, peaking at 6.18% on the 8th. Netsuite’s impressions started strong, ending at 3.99%. SAP’s share was stable, peaking at 8.07% on the 30th. Sage’s impressions were consistent, peaking at 4.33% on the 30th. Acumatica’s share remained low, ending at 1.76%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology ERP

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Software & Technology ERP - Last month
  1. 1
    Intuit Enterprise Suite https://erp.intuit.com

    Explore Intuit ERP Software — Intuit Enterprise Suite, Built For Complexity, Designed For Simplicity. Schedule A Call!

  2. 2
    NetSuite: ERP Built for Growth | ROI that Pays off Fast https://www.netsuite.com › netsuite › software

    Grow your business with an agile, AI-powered cloud ERP system. See how NetSuite helps improve cost-to-revenue efficiency. Types: Accounting Software...

  3. 3
    QuickBooks® Purchase Orders https://quickbooks.intuit.com › purchase › orders

    Essential Business Tools — QuickBooks® - Making Simple Purchase Orders For Businesses Has Never Been Easier. Easily...

  4. 4
    Client Service Software | Full Portfolio Visibility https://trial.wrike.com › csd-software › wrike

    Deliver client work without doubt. Wrike unifies delivery, resources, and margins.

  5. 5
    Zoho CRM Software - Most Trusted CRM Platform https://www.zoho.com

    Build Everlasting Customer Relationships with the World’s favorite CRM. Trial Now.

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In the competitive landscape of ERP and CRM solutions, Intuit and NetSuite stand out with their focus on simplicity and growth. Intuit’s ERP promises complexity handled with ease, while NetSuite emphasizes rapid ROI through AI-powered agility. QuickBooks simplifies purchase orders, Wrike offers unified client service delivery, and Zoho builds trusted customer relationships.

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