US Software & Technology ERP - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US ERP category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

ERP – US

Google AI Overview visibility for Software & Technology ERP US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 44.0829178693
55.9170821307
44%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 23
77
23%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 4%
Navigational 12%
Seasonal 0%
Local 0%
Problem Solving 7%

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Market Exposure

Share of Clicks for top 10 US Software & Technology ERP brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
sap.com 26.02
squareup.com 10.15
netsuite.com 7.78
ukg.com 5.88
quickbooks.intuit.com 4.22
acumatica.com 4.15
zoho.com 2.7
coupa.com 2.44
concur.com 1.95
intuit.com 1.94
others 32.77
  • sap.com - 26.02%
  • squareup.com - 10.15%
  • netsuite.com - 7.78%
  • ukg.com - 5.88%
  • quickbooks.intuit.com - 4.22%
  • acumatica.com - 4.15%
  • zoho.com - 2.7%
  • coupa.com - 2.44%
  • concur.com - 1.95%
  • intuit.com - 1.94%
  • others - 32.77%

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In the PPC landscape, SAP leads with 26.02% click share, followed by Squareup at 10.15%. Others collectively hold 32.77%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Software & Technology ERP brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date squareup.com sap.com zoho.com acumatica.com intuit.com sage.com infor.com quickbooks.intuit.com buildium.com netsuite.com
2026/02/01 4.49% 8.74% 5.31% 7.65% 0.71% 3.05% 0.58% 4.48% 2.23% 19.46%
2026/02/02 1.35% 7.89% 4.31% 5.71% 0.88% 2.81% 2.57% 5.54% 2.3% 20.74%
2026/02/03 7.18% 6.22% 5.16% 5.89% 3.08% 4.14% 1.09% 5.68% 2.32% 18.11%
2026/02/04 6.19% 8.22% 5.85% 7.7% 1.34% 3.82% 0.81% 4.5% 3.34% 17.02%
2026/02/05 7.83% 7.79% 5.19% 8.21% 1.71% 3.09% 1.29% 5.03% 2.84% 18.02%
2026/02/06 6.85% 10.61% 5.01% 8.44% 2.54% 3.41% 1.11% 6.47% 3.62% 16.57%
2026/02/07 7.16% 8.54% 5.92% 7.74% 1.87% 4.39% 1.39% 4.76% 1.46% 15.59%
2026/02/08 6.29% 11.79% 4.9% 6.83% 1.52% 3.19% 0.98% 4.41% 1.74% 14.48%
2026/02/09 6.32% 8.64% 6.83% 7.75% 2.47% 4.03% 1.53% 4.6% 2.95% 16.19%
2026/02/10 4.76% 9.24% 6.02% 9.72% 2.91% 4.33% 2.27% 3.53% 3.29% 18.39%
2026/02/11 4.57% 6.16% 6.76% 10.9% 2.71% 4.21% 2.35% 4.75% 2.54% 18.66%
2026/02/12 7.77% 7.73% 5.15% 8.15% 1.69% 3.07% 1.29% 4.99% 2.82% 17.88%
2026/02/13 6.73% 10.43% 4.92% 8.29% 2.5% 3.35% 1.09% 6.36% 3.55% 16.28%
2026/02/14 7.13% 8.51% 5.89% 7.71% 1.88% 4.37% 1.39% 4.74% 1.46% 15.53%
2026/02/15 6.28% 11.77% 4.89% 6.82% 1.52% 3.18% 0.98% 4.4% 1.74% 14.45%
2026/02/16 6.2% 8.48% 6.7% 7.61% 2.5% 3.95% 1.51% 4.51% 2.89% 15.89%
2026/02/17 1.65% 7.8% 7.93% 8.1% 4.22% 3.62% 1.41% 6.83% 3.3% 11.29%
2026/02/18 3.17% 9.27% 5.22% 10.86% 3.96% 4.62% 2.4% 6.72% 3.49% 7.65%
2026/02/19 2.57% 10.03% 7.15% 11.55% 3.45% 4.41% 2.28% 5.38% 4.38% 8.87%
2026/02/20 3.3% 9.35% 5.7% 11.81% 5.38% 4.23% 3.26% 5.62% 3.88% 8.71%
2026/02/21 3.59% 11.57% 8.11% 11.08% 5.67% 3.59% 1.13% 4.75% 1.81% 9.31%
2026/02/22 6.3% 13.05% 5.08% 11.33% 6.85% 3.1% 1.73% 5.06% 2.04% 7.41%
2026/02/23 3.91% 9.9% 7.59% 10.33% 6.86% 3.83% 1.68% 6.86% 3.35% 2.7%
2026/02/24 5.09% 8.32% 7.13% 11.05% 8.11% 3.18% 1.83% 5.09% 3.18% 4.14%
2026/02/25 4.73% 9.24% 7.37% 9.17% 6.37% 3.85% 4.52% 4.34% 3.44% 4.95%
2026/02/26 6.38% 11.21% 5.29% 6.34% 5.77% 5.3% 5.62% 6.76% 3.76% 4.32%
2026/02/27 5.8% 10.89% 7.9% 5.6% 4.71% 4.35% 2.56% 7.54% 3.75% 3.24%
2026/02/28 10.25% 9.19% 8.13% 7.49% 4.88% 3.74% 3.73% 3.6% 1.88% 0.02%
  • squareup.com
  • sap.com
  • zoho.com
  • acumatica.com
  • intuit.com
  • sage.com
  • infor.com
  • quickbooks.intuit.com
  • buildium.com
  • netsuite.com

Copyright © Adthena. All rights reserved.

In February 2026, NetSuite’s ad spend share began strong but declined sharply, ending at 0.02%. SAP maintained a steady presence, peaking mid-month. Squareup and Acumatica showed fluctuations, while Intuit and Zoho had moderate increases.

Market Exposure

Competitor Count for US Software & Technology ERP

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 536
2026/02/02 567
2026/02/03 555
2026/02/04 542
2026/02/05 543
2026/02/06 542
2026/02/07 532
2026/02/08 540
2026/02/09 560
2026/02/10 551
2026/02/11 562
2026/02/12 543
2026/02/13 542
2026/02/14 532
2026/02/15 540
2026/02/16 560
2026/02/17 517
2026/02/18 535
2026/02/19 533
2026/02/20 525
2026/02/21 505
2026/02/22 513
2026/02/23 539
2026/02/24 546
2026/02/25 546
2026/02/26 519
2026/02/27 511
2026/02/28 486

Copyright © Adthena. All rights reserved.

February began with 536 advertisers, peaking at 567 on the 2nd. A decline followed, ending the month at 486.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology ERP

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
sap.com 2.58%
intuit.com 1.4%
ukg.com 1.08%
oracle.com 0.95%
acumatica.com 0.67%
epicor.com -0.71%
concur.com -0.86%
business-software.com -1.4%
squareup.com -2.4%
netsuite.com -4.18%

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SAP.com surged with a 2.58% click share increase, while Netsuite.com faced a 4.18% decline.

Campaign Efficiency

US Software & Technology ERP Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date sap.com acumatica.com insightsoftware.com zoho.com quickbooks.intuit.com intuit.com sage.com ramp.com tipalti.com netsuite.com
2026/02/01 7.83% 7.57% 2.43% 3.74% 5.86% 0.58% 1.92% 5.28% 1.13% 10.81%
2026/02/02 6.5% 4.61% 1.53% 2.63% 8.69% 0.63% 1.79% 2.58% 2.93% 11.94%
2026/02/03 5.8% 5.61% 2.27% 3.88% 6.48% 3.25% 3.65% 0.9% 1.42% 10.72%
2026/02/04 7.56% 6.79% 2.11% 3.8% 4.63% 1.89% 2.94% 3.35% 0.93% 10.29%
2026/02/05 7.11% 7.72% 2.88% 3.91% 5.34% 1.99% 2.1% 1.04% 3.36% 10.3%
2026/02/06 9.77% 7.67% 1.43% 3.6% 11.08% 2.2% 2.53% 1.48% 3.46% 8.74%
2026/02/07 7.41% 6.73% 4.11% 3.78% 8.85% 2.2% 3.83% 5.97% 3.96% 8.47%
2026/02/08 10.18% 6.56% 4.24% 3.08% 7.34% 1.94% 2.67% 6.66% 2.87% 8.1%
2026/02/09 7.76% 6.93% 3.8% 4.44% 6.93% 3.02% 2.93% 2.24% 3.12% 9.09%
2026/02/10 8.38% 9.57% 1.98% 3.8% 5.16% 3.1% 3.2% 1.18% 3.14% 10.71%
2026/02/11 5.11% 11.36% 5.05% 4.49% 6.66% 2.84% 3.42% 0.8% 5.12% 9.04%
2026/02/12 7.11% 7.72% 2.88% 3.91% 5.34% 1.99% 2.1% 1.04% 3.36% 10.3%
2026/02/13 9.77% 7.67% 1.43% 3.6% 11.08% 2.2% 2.53% 1.48% 3.46% 8.74%
2026/02/14 7.41% 6.73% 4.11% 3.78% 8.85% 2.2% 3.83% 5.97% 3.96% 8.47%
2026/02/15 10.18% 6.56% 4.24% 3.08% 7.34% 1.94% 2.67% 6.66% 2.87% 8.1%
2026/02/16 7.76% 6.93% 3.8% 4.44% 6.93% 3.02% 2.93% 2.24% 3.12% 9.09%
2026/02/17 6.25% 8.03% 4.28% 4.58% 11.86% 3.88% 2.62% 2.93% 4.45% 2.88%
2026/02/18 7.93% 9.8% 2.66% 2.96% 10.92% 3.29% 2.92% 2.82% 1.31% 2.09%
2026/02/19 7.94% 11.06% 4.47% 3.72% 9.16% 2.79% 2.83% 1.78% 1.49% 2.3%
2026/02/20 7.36% 12.2% 3.87% 2.92% 10.08% 4.66% 3.02% 2.71% 1.24% 2.47%
2026/02/21 10.58% 11.89% 6.32% 4.98% 7.24% 5.13% 3.49% 0.73% 3.16% 2.62%
2026/02/22 11.69% 11.53% 1.75% 2.83% 8.78% 7.7% 2.09% 0.72% 2.91% 2.09%
2026/02/23 8.54% 8.64% 2.68% 4.22% 9.94% 6.45% 2.8% 1.99% 3.17% 0.63%
2026/02/24 7.15% 9.58% 3.77% 4.35% 7.09% 6.71% 1.99% 1.67% 3.45% 0.95%
2026/02/25 7.81% 8.47% 0.82% 4.72% 6.29% 7.85% 2.08% 2.66% 4% 1.07%
2026/02/26 9.85% 7.53% 0.08% 3.3% 11.33% 4.07% 3.17% 3.99% 2.06% 1.04%
2026/02/27 9.6% 5.43% 0.61% 4.68% 14.03% 3.8% 2.63% 2.33% 1.51% 0.75%
2026/02/28 8.01% 7.89% 6% 4.92% 4.91% 4.18% 3.01% 1.86% 1.56% 0%
  • sap.com
  • acumatica.com
  • insightsoftware.com
  • zoho.com
  • quickbooks.intuit.com
  • intuit.com
  • sage.com
  • ramp.com
  • tipalti.com
  • netsuite.com

Copyright © Adthena. All rights reserved.

In February 2026, SAP’s impression share fluctuated, peaking mid-month. Acumatica surged, especially around the 20th. Insightsoftware saw a late-month spike. Zoho remained steady, while QuickBooks had a late dip. Netsuite’s share declined sharply by month’s end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology ERP

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Software & Technology ERP - Last month
  1. 1
    SAP Business One Reporting & BI Solutions | insightsoftware https://www.insightsoftware.com

    Activate Your SAP Business One Data for Financial Reporting and Analysis. Get a Free Demo! Put Business Users in...

  2. 2
    Not Just Another Software | We Are the Solution https://www.netsuite.com

    76% of NetSuite customers experienced increased visibility & control over their business. See why 43,000 companies trust NetSuite®. Types: Accounting...

  3. 3
    QuickBooks® Purchase Orders https://quickbooks.intuit.com › purchase › orders

    Send Purchase Orders — Easily Convert Purchase Orders Into Bills Or Invoices, Track Incoming Payments, And More. QuickBooks® - Making Simple Purchase Orders For Businesses Has Never Been Easier. Save Time.

  4. 4
    SAP ERP Reviews 2026: Pricing, Features & More https://www.selecthub.com

    Compare 20 Top Enterprise Resource Planning ERP Software Tools. Get Free Pricing & Demos!

  5. 5
    Kronos is Now UKG https://www.ukg.com

    UKG: Formerly Kronos — Workforce management built for your front line. And your bottom line. Build smarter schedules for every employee, without slowing down.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, insightsoftware captivates with its promise of empowering SAP Business One users through financial reporting. NetSuite stands out by highlighting increased business visibility for its 43,000 trusted clients. QuickBooks simplifies purchase orders, while SelectHub offers comprehensive ERP comparisons. UKG, formerly Kronos, focuses on efficient workforce management.

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