Share of Clicks for top 10 US Finance Comparison Sites brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| creditkarma.com | 21.76 |
| nerdwallet.com | 20.97 |
| inboxdollars.com | 14.61 |
| insurify.com | 8.47 |
| thezebra.com | 6.27 |
| bankrate.com | 5.62 |
| topcashback.com | 3.82 |
| compare.com | 1.9 |
| freescoreonline.com | 1.86 |
| equifax.com | 1.23 |
| others | 13.49 |
- creditkarma.com - 21.76%
- nerdwallet.com - 20.97%
- inboxdollars.com - 14.61%
- insurify.com - 8.47%
- thezebra.com - 6.27%
- bankrate.com - 5.62%
- topcashback.com - 3.82%
- compare.com - 1.9%
- freescoreonline.com - 1.86%
- equifax.com - 1.23%
- others - 13.49%
Copyright © Adthena. All rights reserved.
In the competitive landscape of Google PPC, Credit Karma leads with 21.76% click share, closely followed by NerdWallet at 20.97%. Meanwhile, ‘others’ collectively hold 13.49%.
Share of Spend for the top 10 US Finance Comparison Sites brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | insurify.com | nerdwallet.com | thezebra.com | compare.com | insure.com | creditkarma.com | bankrate.com | forbes.com | freescoreonline.com | insurance.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 24.01% | 18.8% | 12.74% | 6.13% | 2.75% | 4.45% | 2.16% | 1.52% | 1.87% | 5.48% |
| 2026/04/02 | 23.37% | 21.51% | 11.03% | 6.88% | 3.78% | 4.15% | 1.31% | 2.14% | 1.1% | 5.07% |
| 2026/04/03 | 23.19% | 20.55% | 13.72% | 3.28% | 4.18% | 4.1% | 1.99% | 2.4% | 1.76% | 7.51% |
| 2026/04/04 | 25.14% | 19.17% | 13.85% | 4.04% | 3.63% | 4.69% | 1.73% | 1.75% | 1.24% | 6.9% |
| 2026/04/05 | 21.75% | 18.98% | 16.96% | 5.59% | 2.86% | 5.59% | 1.6% | 2.71% | 2.04% | 6.24% |
| 2026/04/06 | 23.48% | 22.17% | 13.75% | 5.36% | 2.62% | 4.9% | 1.78% | 1.13% | 2.51% | 4.38% |
| 2026/04/07 | 27.54% | 19.27% | 15.17% | 9.44% | 1.31% | 4.41% | 2.06% | 1.59% | 1.9% | 2.8% |
| 2026/04/08 | 26.61% | 20.56% | 17.88% | 6.6% | 1.1% | 4.11% | 1.95% | 1.78% | 1.04% | 2.31% |
| 2026/04/09 | 26.35% | 22.08% | 13.91% | 8.08% | 1.43% | 4% | 1.8% | 2.25% | 1.45% | 2.66% |
| 2026/04/10 | 21.95% | 19.76% | 19.09% | 6.53% | 2.67% | 4.48% | 1.52% | 1.78% | 2.49% | 1.35% |
| 2026/04/11 | 23.15% | 21.1% | 20.04% | 5.24% | 1.61% | 4.41% | 1.91% | 2.4% | 1.57% | 2.3% |
| 2026/04/12 | 29.21% | 17.63% | 16.66% | 6.08% | 1.46% | 3.78% | 1.82% | 1.83% | 2% | 1.11% |
| 2026/04/13 | 22.46% | 20.45% | 16.76% | 5.37% | 3.66% | 6% | 1.94% | 3.17% | 2.09% | 2.51% |
| 2026/04/14 | 24.8% | 20.27% | 14.24% | 8.94% | 1.18% | 4.85% | 1.89% | 3.03% | 2.53% | 1.85% |
| 2026/04/15 | 24.21% | 19.74% | 19.4% | 5.87% | 1.53% | 4.21% | 1.96% | 4.02% | 2.57% | 1.9% |
| 2026/04/16 | 26.15% | 19.2% | 16.03% | 6.39% | 2.27% | 4.26% | 1.64% | 4.3% | 2.37% | 2.84% |
| 2026/04/17 | 22.56% | 23.99% | 15.86% | 5.32% | 2.14% | 4.15% | 1.93% | 1.14% | 2% | 3.03% |
| 2026/04/18 | 25.91% | 20.27% | 15.71% | 5.43% | 1.69% | 4.97% | 1.77% | 2.58% | 1.96% | 3.65% |
| 2026/04/19 | 27.31% | 19.82% | 12.1% | 7.14% | 1.51% | 4.02% | 1.84% | 2.24% | 1.57% | 2.91% |
| 2026/04/20 | 23.69% | 23.26% | 18.41% | 5.59% | 1.13% | 3.63% | 1.78% | 1.93% | 1.2% | 2.21% |
| 2026/04/21 | 29.25% | 23.25% | 15.02% | 5% | 1.08% | 3.8% | 1.81% | 2.18% | 1.27% | 1.82% |
| 2026/04/22 | 24.48% | 21.8% | 21.61% | 4.84% | 1.37% | 3.67% | 1.55% | 1.49% | 1.77% | 1.38% |
| 2026/04/23 | 27.97% | 20.55% | 16.52% | 5.1% | 2.68% | 3.61% | 1.57% | 1.95% | 1.45% | 1.75% |
| 2026/04/24 | 25.3% | 21.2% | 17.85% | 5.12% | 0.65% | 4.68% | 1.76% | 3.71% | 1.53% | 1.6% |
| 2026/04/25 | 24.23% | 20.74% | 19.88% | 6.84% | 0.72% | 3.67% | 1.98% | 2.37% | 0.74% | 0.83% |
| 2026/04/26 | 24.55% | 22.4% | 14.71% | 6.89% | 1.61% | 3.83% | 2.03% | 1.74% | 1.11% | 1.23% |
| 2026/04/27 | 24.62% | 21.46% | 17.85% | 7.23% | 0.68% | 4.98% | 1.85% | 1.04% | 1.92% | 0.38% |
| 2026/04/28 | 26.5% | 23.71% | 14.38% | 6.62% | 1.44% | 3.88% | 1.47% | 1.64% | 2.02% | 1.03% |
| 2026/04/29 | 25.89% | 22.7% | 14.35% | 6.58% | 2.13% | 3.89% | 1.95% | 2.29% | 2.72% | 0.67% |
| 2026/04/30 | 25.82% | 25.56% | 13.6% | 6.56% | 4.4% | 4.04% | 1.7% | 1.57% | 1.23% | 0.66% |
- insurify.com
- nerdwallet.com
- thezebra.com
- compare.com
- insure.com
- creditkarma.com
- bankrate.com
- forbes.com
- freescoreonline.com
- insurance.com
Copyright © Adthena. All rights reserved.
Insurify.com led April with fluctuating spend, peaking at 29.25%. Nerdwallet.com saw a steady rise, ending at 25.56%. Thezebra.com and compare.com had moderate gains, while insure.com and insurance.com trailed.
Competitor Count for US Finance Comparison Sites
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 156 |
| 2026/04/02 | 162 |
| 2026/04/03 | 152 |
| 2026/04/04 | 162 |
| 2026/04/05 | 169 |
| 2026/04/06 | 172 |
| 2026/04/07 | 168 |
| 2026/04/08 | 169 |
| 2026/04/09 | 169 |
| 2026/04/10 | 170 |
| 2026/04/11 | 154 |
| 2026/04/12 | 159 |
| 2026/04/13 | 163 |
| 2026/04/14 | 172 |
| 2026/04/15 | 166 |
| 2026/04/16 | 157 |
| 2026/04/17 | 150 |
| 2026/04/18 | 160 |
| 2026/04/19 | 156 |
| 2026/04/20 | 162 |
| 2026/04/21 | 168 |
| 2026/04/22 | 167 |
| 2026/04/23 | 157 |
| 2026/04/24 | 154 |
| 2026/04/25 | 155 |
| 2026/04/26 | 165 |
| 2026/04/27 | 166 |
| 2026/04/28 | 159 |
| 2026/04/29 | 165 |
| 2026/04/30 | 163 |
Copyright © Adthena. All rights reserved.
April saw fluctuating advertiser numbers, peaking at 172 on the 6th and 14th, ending at 163.
