US Services Human Resources - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Human Resources category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Human Resources – US

Google AI Overview visibility for Services Human Resources US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 29.6767761418
70.3232238582
29%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 24
76
24%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 1%
Navigational 0%
Seasonal 0%
Local 1%
Problem Solving 15%

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Market Exposure

Share of Clicks for top 10 US Services Human Resources brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
indeed.com 16.44
flexjobs.com 8.67
myperfectresume.com 5.46
bamboohr.com 4.47
resume-now.com 3.77
thepennyhoarder.com 3.67
insperity.com 3.15
monster.com 3.11
care.com 2.73
resumegenius.com 2.37
others 46.16
  • indeed.com - 16.44%
  • flexjobs.com - 8.67%
  • myperfectresume.com - 5.46%
  • bamboohr.com - 4.47%
  • resume-now.com - 3.77%
  • thepennyhoarder.com - 3.67%
  • insperity.com - 3.15%
  • monster.com - 3.11%
  • care.com - 2.73%
  • resumegenius.com - 2.37%
  • others - 46.16%

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Indeed.com leads with 16.44% click share, followed by FlexJobs at 8.67%. Others dominate with 46.16%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Services Human Resources brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date justworks.com adp.com myperfectresume.com resume-now.com bamboohr.com deel.com checkr.com flexjobs.com indeed.com resumegenius.com
2025/11/01 5.57% 3.56% 4.56% 3.94% 5.96% 1.07% 4.61% 2.5% 2.69% 2.47%
2025/11/02 4.45% 2.49% 2.97% 3.18% 6.29% 0.46% 3.41% 2.25% 3.11% 2.2%
2025/11/03 2.09% 2.61% 4.14% 5.27% 9.42% 1.11% 4.68% 3.04% 3.07% 2.49%
2025/11/04 2.78% 2.62% 3.96% 3.43% 10.26% 1.07% 3.49% 2.8% 2.91% 1.77%
2025/11/05 2.21% 4.18% 4.25% 3.88% 8.64% 0.64% 3.69% 2.44% 3.69% 2.49%
2025/11/06 2.06% 3.57% 3.5% 3.03% 8.83% 0.84% 2.6% 2.89% 2.35% 2.74%
2025/11/07 2.06% 5.46% 3.79% 4.66% 10.38% 0.95% 1.99% 3.01% 2.69% 2.95%
2025/11/08 3.37% 4.32% 4.24% 5.57% 8.78% 0.61% 4.37% 2.24% 2.78% 2.51%
2025/11/09 4.38% 3.75% 4.53% 4.11% 6.48% 0.95% 3.08% 2.55% 3.04% 2.29%
2025/11/10 3.41% 2.6% 4.83% 5.54% 7.49% 1.47% 2.17% 2.66% 2.87% 2.65%
2025/11/11 1.92% 4.2% 5.25% 5.44% 9.6% 2.29% 1.95% 3% 3.28% 3.63%
2025/11/12 2.73% 3.92% 4.11% 3.91% 11.52% 1.55% 1.29% 2.21% 3.05% 2.73%
2025/11/13 3.2% 4.42% 5.14% 4% 10.48% 2.17% 1.97% 3.12% 2.64% 2.78%
2025/11/14 3.81% 4.25% 5.81% 3.83% 7.47% 2.29% 1.52% 3.44% 3.46% 3.67%
2025/11/15 5.81% 4.77% 4.12% 4.12% 8.18% 3.26% 2.3% 2.68% 2.84% 4.65%
2025/11/16 6.07% 5.09% 4.97% 2.93% 7.45% 2% 2.62% 2.75% 3.65% 2.82%
2025/11/17 3.94% 4.8% 5.23% 3.27% 10.2% 1.7% 2.44% 2.44% 3.43% 3.25%
2025/11/18 2.8% 4.5% 5.36% 4.58% 9.88% 2.11% 1.13% 2.73% 2.9% 2.8%
2025/11/19 3.09% 3.72% 5.78% 4.09% 11.04% 1.72% 1.82% 3.13% 2.99% 2.57%
2025/11/20 3.54% 3.93% 4.89% 5.1% 9.04% 2.35% 1.38% 2.16% 3.04% 4.17%
2025/11/21 3.51% 5.17% 5.23% 3.01% 10.44% 3.25% 1.41% 2.35% 3.44% 2.87%
2025/11/22 5.14% 6.15% 5.34% 5.08% 2.16% 3.59% 2.45% 2.95% 3.65% 3.14%
2025/11/23 7.06% 6.65% 6.15% 4.39% 1.77% 5.47% 2.19% 2.67% 3.36% 3.22%
2025/11/24 4.38% 6.42% 5.57% 6.64% 6.31% 3.65% 2.18% 2.96% 3.61% 3.69%
2025/11/25 3.84% 6.71% 4.82% 4.23% 8.12% 5.98% 2.41% 2.87% 2.94% 2.21%
2025/11/26 5.24% 5.47% 5.24% 5.78% 6.47% 5.6% 2.16% 3.13% 3.45% 1.97%
2025/11/27 4.59% 6.39% 5.04% 3.65% 2.12% 4.99% 2.49% 1.61% 3.96% 2.93%
2025/11/28 6.74% 4.59% 6.63% 4.47% 7.62% 3.49% 2.21% 2.18% 3.27% 3.81%
2025/11/29 6.56% 4.59% 5.73% 4.63% 3.94% 4.31% 2.3% 2.21% 2.46% 3.74%
2025/11/30 7.32% 7.18% 5.54% 4.15% 3.32% 2.69% 2.44% 2.27% 2.13% 1.96%
  • justworks.com
  • adp.com
  • myperfectresume.com
  • resume-now.com
  • bamboohr.com
  • deel.com
  • checkr.com
  • flexjobs.com
  • indeed.com
  • resumegenius.com

Copyright © Adthena. All rights reserved.

In November 2025, BambooHR led with fluctuating peaks, ending at 3.32. Justworks surged late, closing at 7.32. ADP and MyPerfectResume showed steady growth, finishing at 7.18 and 5.54, respectively.

Market Exposure

Competitor Count for US Services Human Resources

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/11/01 491
2025/11/02 512
2025/11/03 515
2025/11/04 484
2025/11/05 485
2025/11/06 507
2025/11/07 494
2025/11/08 458
2025/11/09 453
2025/11/10 486
2025/11/11 466
2025/11/12 475
2025/11/13 466
2025/11/14 472
2025/11/15 450
2025/11/16 468
2025/11/17 484
2025/11/18 500
2025/11/19 522
2025/11/20 497
2025/11/21 494
2025/11/22 491
2025/11/23 482
2025/11/24 511
2025/11/25 497
2025/11/26 474
2025/11/27 490
2025/11/28 475
2025/11/29 440
2025/11/30 440

Copyright © Adthena. All rights reserved.

November saw fluctuating advertiser numbers, peaking at 522 on the 19th, before ending at 440.

Campaign Efficiency

Market Loss & Market Gains for US Services Human Resources

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
indeed.com 1.5%
primroseschools.com 1.18%
glassdoor.com 0.8%
myperfectresume.com 0.75%
ziprecruiter.com 0.73%
remotejobsfinder.co -0.58%
peocompanies.com -0.58%
flexjobs.com -0.7%
bamboohr.com -1.13%
monster.com -3.93%

Copyright © Adthena. All rights reserved.

Indeed.com and PrimroseSchools.com saw the largest click share gains, while Monster.com experienced the most significant decline.

Campaign Efficiency

US Services Human Resources Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date flexjobs.com indeed.com myperfectresume.com resume-now.com thepennyhoarder.com resume.co resumegenius.com bamboohr.com resume.io monster.com
2025/11/01 8.46% 5.75% 4.65% 3.3% 3.23% 1.98% 2.56% 3.04% 2.66% 5.23%
2025/11/02 6.74% 6.64% 2.75% 2.47% 2.91% 1.56% 2.06% 2.82% 2.23% 3.63%
2025/11/03 9.12% 5.82% 4.83% 4.39% 3.72% 1.72% 2.66% 5.02% 1.78% 3.83%
2025/11/04 8.49% 6.33% 3.78% 2.89% 2.77% 2.93% 1.74% 5.58% 4.08% 4.49%
2025/11/05 7.94% 7.01% 4.26% 3.45% 3.72% 2.19% 2.4% 5.83% 2.05% 3.8%
2025/11/06 9.56% 4.74% 3.39% 2.51% 3% 2.81% 2.76% 5.77% 2.6% 4.66%
2025/11/07 9.63% 6.01% 4.36% 4.05% 3.25% 1.64% 3.08% 6.18% 2.12% 6.26%
2025/11/08 7.9% 5.84% 4.46% 4.83% 4.07% 2.66% 2.78% 5.23% 3.07% 3.92%
2025/11/09 8.29% 6.81% 4.62% 3.52% 5.5% 2.22% 2.29% 3.21% 3.59% 3.63%
2025/11/10 8.52% 6.62% 4.56% 4.56% 4.57% 2.57% 2.74% 4.75% 2.56% 4.25%
2025/11/11 9.2% 6.98% 4.71% 4.28% 4.54% 3.28% 3.71% 5.61% 2.23% 5.58%
2025/11/12 7.46% 7.18% 4.25% 3.59% 2.06% 2.21% 3% 7.49% 3.67% 4.02%
2025/11/13 10.21% 4.78% 5.07% 3.49% 4.36% 1.92% 2.76% 5.95% 2.91% 2.6%
2025/11/14 10.12% 7% 4.83% 3.13% 3.29% 3.1% 3.43% 4.14% 4.18% 4.9%
2025/11/15 8.14% 5.96% 4.02% 3.31% 3.82% 2.28% 4.66% 5.8% 3.78% 4.74%
2025/11/16 8.38% 7.89% 4.27% 2.41% 3.15% 2.45% 2.85% 4.44% 4.6% 3.9%
2025/11/17 8.04% 7.89% 5.08% 2.76% 5.93% 2.21% 3.49% 6.78% 2.59% 3.14%
2025/11/18 9.06% 6.34% 5% 3.81% 3.93% 2.61% 2.76% 5.22% 3.76% 0.69%
2025/11/19 9.63% 6.36% 5.41% 3.35% 3.62% 3.21% 2.85% 5.97% 2.93% 1.18%
2025/11/20 7.34% 7.56% 5.26% 4.62% 4.15% 3.5% 4.39% 5.44% 2.64% 1.39%
2025/11/21 8.17% 8.65% 4.73% 2.62% 3.67% 3.14% 3.1% 5.44% 2.59% 1.07%
2025/11/22 9% 7.59% 4.76% 4% 5.36% 2.51% 3.07% 0.75% 2.94% 0.71%
2025/11/23 8.8% 8.59% 5.67% 3.69% 4.76% 2.57% 3.33% 0.61% 1.91% 0.48%
2025/11/24 8.99% 8.26% 5.17% 5.16% 5.72% 3.44% 3.58% 3.95% 3.25% 0.79%
2025/11/25 9.26% 6.53% 4.67% 3.54% 3.19% 3.66% 2.34% 4.36% 2.68% 0.39%
2025/11/26 9.71% 6.83% 4.53% 4.71% 2.59% 1.61% 2.1% 3.32% 2.15% 0.43%
2025/11/27 5.16% 7.37% 4.59% 3% 1.06% 0.85% 2.79% 0.75% 1.98% 0.23%
2025/11/28 6.88% 7.05% 6.51% 3.87% 1.18% 1.89% 3.99% 4.28% 3.01% 0.46%
2025/11/29 7.46% 6.33% 5.47% 3.95% 1.35% 0.68% 3.83% 2.67% 3.91% 0.36%
2025/11/30 6.92% 5.12% 5.03% 3.47% 2.57% 2.29% 2% 1.81% 1.55% 0.55%
  • flexjobs.com
  • indeed.com
  • myperfectresume.com
  • resume-now.com
  • thepennyhoarder.com
  • resume.co
  • resumegenius.com
  • bamboohr.com
  • resume.io
  • monster.com

Copyright © Adthena. All rights reserved.

In November 2025, FlexJobs led with fluctuating impressions, peaking mid-month. Indeed and MyPerfectResume showed steady growth, while BambooHR and Monster.com saw declines. The month ended with FlexJobs maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Human Resources

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services Human Resources - Last month
  1. 1
    Fully Remote Companies Hiring - Make $25/Hr Or More From Home https://www.flexjobs.com

    FlexJobs Has 100% Verified Jobs, Resume Help, Career Tools. Sign Up Now With 14-Day Trial.

  2. 2
    What’s the Difference Between PEO and EOR? | G-P https://www.globalization-partners.com

    Our Employment Platform Has The Tools You Need To Find, Hire & Manage A Global Workforce.

  3. 3
    Free Resume Builder https://www.myperfectresume.com

    Easy, Free Resume Builder — 4,000+ Reviews & 4.5 Stars on TrustPilot. The Customers' Choice. Ask a Career Expert Today. Our...

  4. 4
    Free Resume Builder https://www.resume-now.com

    Your Resume Done in Minutes — Focused Recommendations, One-Click Additions, AI Guidance. Get Your Resume Done in Minutes

  5. 5
    Free Resume Builder https://www.resumegenius.com › resume-builder

    AI Resume Builder — Don't Undersell Yourself. Tell Your Story with Resume Genius & Get Hired Now. Show That You Are...

Copyright © Adthena. All rights reserved.

FlexJobs entices with remote work opportunities, promising $25/hr and verified jobs. Globalization Partners highlights global workforce management. MyPerfectResume, Resume-Now, and ResumeGenius compete with free, AI-driven resume builders, emphasizing ease, speed, and expert guidance.

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