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US Services Human Resources - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Human Resources category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Services Human Resources brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
resume.co 6.54
resume-now.com 6.53
care.com 6.45
myperfectresume.com 5.73
bamboohr.com 4.07
flexjobs.com 4.03
resumegenius.com 4
brighthorizons.com 3.45
indeed.com 3.25
justworks.com 3.07
others 52.88

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In the PPC landscape, ‘others’ dominate with 52.88% click share, overshadowing ‘resume.co’ at 6.54% and ‘resume-now.com’ at 6.53%.

Market Exposure

Share of Spend for the top 10 US Services Human Resources brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date myperfectresume.com resume-now.com resumegenius.com resume.co justworks.com checkr.com bamboohr.com care.com brighthorizons.com remote.com
2025/04/01 6.3% 9.74% 3.81% 4.96% 4.7% 2.22% 2.95% 1.08% 2.66% 2.41%
2025/04/02 5.36% 8.23% 5.23% 4.34% 5.8% 2.74% 5.12% 2.16% 2.49% 1.73%
2025/04/03 5.33% 7.8% 4.34% 4.09% 6.46% 2.27% 5.52% 1.61% 2.44% 2.08%
2025/04/04 4.81% 7.53% 4.61% 3.9% 4.59% 1.73% 3.83% 1.85% 6.04% 2.5%
2025/04/05 5.56% 6.14% 6.02% 4.15% 5.05% 2.56% 1.59% 2.52% 2.78% 3.51%
2025/04/06 7.05% 6.51% 5.55% 4.59% 6.16% 2.34% 2.55% 2.54% 0.98% 3.55%
2025/04/07 6.86% 8.54% 5.51% 5.86% 6.2% 1.98% 3.36% 2.04% 0.94% 2.03%
2025/04/08 6.56% 8.41% 2.5% 4.49% 5.78% 1.81% 2.7% 2.4% 1.37% 1.89%
2025/04/09 5.64% 5.75% 5.45% 4.66% 5.49% 2.23% 2.55% 1.91% 5.29% 2.06%
2025/04/10 5.04% 6.5% 6.03% 4.41% 4.06% 2.17% 3.72% 2.29% 3.54% 0.95%
2025/04/11 5.82% 8.53% 5.37% 5.05% 5.14% 2.21% 2.55% 1.36% 1.37% 2.58%
2025/04/12 6.66% 6.52% 4.07% 3.57% 5.78% 2.27% 3.16% 2.03% 5.44% 2.54%
2025/04/13 6.97% 6.19% 4.45% 5.08% 6.55% 2.45% 5.67% 2.8% 0.57% 3.89%
2025/04/14 5.51% 7.17% 5.51% 4.83% 5.14% 2.46% 3.07% 2.75% 2.35% 2.46%
2025/04/15 6.28% 6.8% 4.64% 5.93% 5.5% 3.17% 4.4% 2.35% 1.74% 1.72%
2025/04/16 5.19% 6.57% 2.45% 4.05% 3.81% 2.46% 2.73% 1.99% 2.67% 1.53%
2025/04/17 6.83% 7.74% 5.3% 4.42% 6.72% 2.16% 2.13% 1.01% 0.14% 2%
2025/04/18 5.37% 5.71% 3.78% 4.19% 4.51% 1.91% 2.53% 2.07% 2.56% 2.69%
2025/04/19 6% 5.76% 2.8% 4.32% 4.75% 2.59% 2.54% 1.77% 4.54% 3.22%
2025/04/20 6.08% 5.88% 3.02% 5.46% 4.69% 2.53% 2.89% 2.58% 0.49% 4.59%
2025/04/21 6.55% 7.45% 5.17% 3.49% 5.13% 2.69% 2.65% 3.87% 0.24% 3.18%
2025/04/22 5.11% 5.59% 4.1% 5.51% 4.4% 2.26% 3.57% 5.15% 2.85% 1.71%
2025/04/23 6.3% 6.46% 6.32% 3.88% 5.59% 3.32% 2.85% 2.43% 1.79% 2.01%
2025/04/24 5.72% 5.29% 4.69% 5.55% 4.37% 3.24% 3.08% 4.46% 2.99% 2.11%
2025/04/25 7.25% 6.47% 5.87% 6.71% 5.03% 2.26% 3.35% 1.86% 7.97% 2%
2025/04/26 6.27% 7.36% 4.54% 6.08% 5.64% 3.35% 1.74% 3.57% 4.46% 2.69%
2025/04/27 5.74% 6.63% 4.36% 5.66% 5.83% 4.21% 4.31% 4.53% 1.45% 3.09%
2025/04/28 6.08% 6.63% 4.53% 5.55% 5.14% 4.17% 4.94% 3.58% 1.25% 2.07%
2025/04/29 5.88% 6.5% 5.72% 7.16% 4.62% 4% 4.42% 3.64% 1.57% 2.32%
2025/04/30 7.1% 6.66% 6.29% 5.28% 4.88% 3.41% 3.39% 2.96% 2.41% 1.98%

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In April 2025, “resume-now.com” led PPC spend, peaking early, while “myperfectresume.com” showed consistent fluctuations. “resumegenius.com” and “resume.co” had varied trends, with “justworks.com” and “checkr.com” maintaining moderate levels. “bamboohr.com” and “care.com” experienced sporadic changes, and “brighthorizons.com” saw a late surge. “remote.com” remained steady.

Market Exposure

Competitor Count for US Services Human Resources

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 506
2025/04/02 479
2025/04/03 496
2025/04/04 504
2025/04/05 460
2025/04/06 486
2025/04/07 487
2025/04/08 478
2025/04/09 474
2025/04/10 470
2025/04/11 431
2025/04/12 415
2025/04/13 427
2025/04/14 471
2025/04/15 489
2025/04/16 489
2025/04/17 443
2025/04/18 536
2025/04/19 524
2025/04/20 445
2025/04/21 485
2025/04/22 523
2025/04/23 490
2025/04/24 477
2025/04/25 421
2025/04/26 422
2025/04/27 391
2025/04/28 443
2025/04/29 452
2025/04/30 422

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 536 on April 18. The month concluded with a dip to 422, reflecting a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Services Human Resources

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
care.com 2.39%
remotejobs.io 0.82%
shrm.org 0.73%
checkr.com 0.66%
bambee.com 0.63%
goarmy.com -0.8%
vivvi.com -0.98%
indeed.com -1.07%
resume.io -1.59%
insperity.com -2.74%

Copyright © Adthena. All rights reserved.

Care.com surged with a 2.39% click share increase, while Insperity.com faced a 2.74% decline.

Campaign Efficiency

US Services Human Resources Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date flexjobs.com myperfectresume.com resumegenius.com resume.co resume-now.com care.com brighthorizons.com bambee.com justworks.com resume.io
2025/04/01 8.03% 6.84% 2.49% 4.7% 6.04% 1.5% 3.5% 0.86% 2.01% 1.82%
2025/04/02 3.33% 6.25% 4.04% 4.8% 6.19% 2.79% 3.51% 0.28% 2.78% 3.01%
2025/04/03 2.94% 6.77% 3.9% 5.2% 6.21% 2.43% 3.43% 0.78% 3.13% 2.55%
2025/04/04 3.96% 5.22% 3.8% 4.01% 5.25% 2.26% 8.31% 1.58% 2.13% 2.69%
2025/04/05 3.8% 6.74% 4.44% 4.82% 4.49% 2.81% 4.21% 1.26% 2.6% 3.4%
2025/04/06 4.09% 7.98% 4.73% 5.18% 5.6% 3.08% 1.21% 1.93% 3.05% 2.68%
2025/04/07 3.52% 8.51% 5.31% 8.18% 6.5% 2.77% 1.43% 0.67% 3.38% 2.96%
2025/04/08 3.13% 8.76% 2.7% 5.39% 7.53% 3.25% 1.96% 1.95% 3.06% 1.88%
2025/04/09 1.36% 6.93% 5.26% 5.74% 5.13% 2.35% 8.54% 1.69% 3.14% 1.43%
2025/04/10 4.4% 6.33% 5.15% 5% 5.81% 2.76% 5.59% 1.58% 2.1% 2.23%
2025/04/11 1.73% 7.27% 4.71% 6.98% 7.34% 2.06% 1.99% 0.66% 2.66% 2.51%
2025/04/12 2.79% 7.49% 3.79% 4.1% 4.71% 2.8% 8.2% 2% 3.03% 3.48%
2025/04/13 3.22% 8.54% 4.37% 5.39% 5.63% 3.73% 0.81% 1.28% 3.32% 3.18%
2025/04/14 3.87% 6.82% 4.86% 5.9% 5.45% 3.54% 3.38% 1.69% 2.5% 2.99%
2025/04/15 2.79% 8.01% 4.92% 7.2% 5.39% 3.65% 2.29% 1.78% 2.94% 0.89%
2025/04/16 1.86% 6.04% 2.26% 4.28% 5.68% 2.87% 3.4% 1.77% 1.7% 3.12%
2025/04/17 0.96% 8.46% 4.87% 4.42% 6.49% 1.54% 0.22% 2.46% 3.4% 2.25%
2025/04/18 1.42% 5.85% 3.21% 4.98% 4.24% 2.28% 3.46% 2.21% 2.26% 0.94%
2025/04/19 4.44% 6.41% 2.74% 4.68% 4.47% 1.91% 5.44% 1.54% 2.14% 2.29%
2025/04/20 2.21% 6.79% 2.97% 5.95% 5.09% 3.24% 0.63% 2.21% 2.27% 1.89%
2025/04/21 3.28% 7.54% 4.77% 4.27% 6.37% 4.63% 0.35% 3.4% 2.65% 0.49%
2025/04/22 2.42% 6.24% 3.91% 5.7% 4.7% 5.33% 4.34% 2.79% 2.2% 0.57%
2025/04/23 4.09% 6.86% 5.61% 4.46% 5.21% 3.42% 2.1% 2.26% 2.7% 0.52%
2025/04/24 2.3% 6.97% 4.69% 6.73% 4.83% 4.78% 3.95% 2.43% 2.33% 1.78%
2025/04/25 1.04% 9.2% 5.54% 7.8% 6.14% 3.18% 11.59% 3.94% 2.68% 0.51%
2025/04/26 2.36% 7.4% 4.23% 6.82% 5.55% 4.36% 6.02% 2.56% 2.74% 1.6%
2025/04/27 3.49% 6.98% 4.7% 6.89% 5.53% 5.55% 1.64% 2.75% 2.91% 2.24%
2025/04/28 4.44% 7.66% 4.22% 6.45% 5.45% 5.24% 1.76% 2.35% 2.5% 0.45%
2025/04/29 2.03% 7.96% 5.92% 7.75% 5.55% 5.27% 2.24% 3.26% 2.16% 0.52%
2025/04/30 8.64% 7.42% 5.58% 5.21% 4.95% 4.09% 2.72% 2.58% 2.11% 0.08%

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April saw dynamic shifts in PPC impressions. Flexjobs.com started strong, dipped mid-month, then surged to 8.64% on April 30. Myperfectresume.com maintained a steady lead, peaking at 9.2% on April 25. Resumegenius.com and resume.co showed consistent performance, while brighthorizons.com experienced volatility, peaking at 11.59% on April 25. Overall, the month ended with diverse trends across advertisers.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Human Resources

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    HR Services for Small Business | $0 HR Setup Fee https://www.bambee.com

    Expert HR guidance, employee relations, compliant HR policies and more. Starting at $99/mo

  2. 2
    Fully Remote Companies Hiring - Make $25/Hr Or More From Home https://www.flexjobs.com › find-jobs

    FlexJobs Has 100% Verified Jobs, Resume Help, Career Tools. Sign Up Now With 14-Day Trial.

  3. 3
    Free Resume Builder https://www.myperfectresume.com

    AI Customized Resume Builder — 4,000+ Reviews & 4.5 Stars on TrustPilot. The Customers' Choice. Ask a Career Expert Today

  4. 4
    Free Resume Builder https://www.resume-now.com

    Your Resume Done in Minutes — Focused Recommendations, One-Click Additions, AI Guidance. Get Your Resume Done in Minutes

  5. 5
    Free Resume Builder https://www.resumegenius.com

    Build a Resume In 15 Minutes — Don't Undersell Yourself. Tell Your Story with Resume Genius & Get Hired Now. Show That...

Copyright © Adthena. All rights reserved.

In the competitive landscape of HR services and job search tools, Bambee.com stands out with its $0 HR setup fee, targeting small businesses with expert guidance starting at $99/month. FlexJobs.com appeals to remote job seekers, offering verified jobs and career tools with a 14-day trial. Meanwhile, MyPerfectResume.com, Resume-Now.com, and ResumeGenius.com compete fiercely in the resume-building space, each emphasizing ease, AI customization, and quick results to empower job seekers.

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