US Services Human Resources - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Human Resources category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Human Resources – US

Google AI Overview visibility for Services Human Resources US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 53.5909109796
46.4090890204
53%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 19
81
19%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 1%
Navigational 2%
Seasonal 0%
Local 3%
Problem Solving 8%

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Market Exposure

Share of Clicks for top 10 US Services Human Resources brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
indeed.com 17.04
myperfectresume.com 8.62
resume-now.com 6.53
insperity.com 4.93
flexjobs.com 4.81
bamboohr.com 4.44
resume.io 3.1
primroseschools.com 2.82
care.com 2.75
resumegenius.com 2.7
others 42.26
  • indeed.com - 17.04%
  • myperfectresume.com - 8.62%
  • resume-now.com - 6.53%
  • insperity.com - 4.93%
  • flexjobs.com - 4.81%
  • bamboohr.com - 4.44%
  • resume.io - 3.1%
  • primroseschools.com - 2.82%
  • care.com - 2.75%
  • resumegenius.com - 2.7%
  • others - 42.26%

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Indeed.com leads with 17.04% click share, while ‘others’ dominate at 42.26%. MyPerfectResume.com follows at 8.62%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Services Human Resources brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date myperfectresume.com resume-now.com deel.com bamboohr.com resume.io peocompanies.com indeed.com justworks.com insperity.com resumegenius.com
2026/09/01 9.4% 11.43% 5.48% 2.71% 7.07% 3.22% 2.39% 3.95% 4.44% 5.96%
2026/09/02 6.93% 8.17% 4.89% 2.53% 5.24% 4.14% 2.74% 3.86% 4.03% 5.45%
2026/09/03 9.45% 8.83% 4.96% 2.59% 6.41% 3.6% 3.17% 3.3% 3.39% 3.8%
2026/09/04 7.16% 9.69% 3.45% 2.77% 3.37% 2.97% 3.79% 2.76% 3.02% 5.5%
2026/09/05 7.9% 8.05% 5.8% 1.87% 1.65% 1.39% 5.39% 2.45% 1.99% 4.11%
2026/09/06 7.98% 6.53% 4.78% 2.57% 4.52% 2.09% 4.78% 4.6% 1.37% 2.51%
2026/09/07 5.36% 5.66% 4.2% 4.5% 4.37% 2.14% 5.76% 3% 5.77% 2.67%
2026/09/08 6.29% 6.49% 6.91% 3.96% 5.09% 2.69% 4.33% 3.89% 4.77% 2.15%
2026/09/09 5.21% 5.75% 7.26% 5.25% 5.16% 4.16% 4.44% 4.38% 4.83% 2.97%
2026/09/10 5.4% 6.15% 6.84% 4.54% 3.57% 2.39% 4.62% 2.88% 5.96% 3.41%
2026/09/11 7.32% 6.2% 7.77% 5.57% 6.06% 3.34% 3.88% 2.62% 5.6% 2.25%
2026/09/12 6.02% 7.25% 8.91% 5.17% 2.15% 4.64% 4.3% 3.33% 3.54% 4.05%
2026/09/13 7.9% 7.87% 9.79% 4.72% 3.64% 3.97% 3.81% 5.02% 2.19% 3.44%
2026/09/14 6.95% 9.56% 9.36% 4.93% 4.37% 1.14% 3.43% 3.56% 4.49% 5.4%
2026/09/15 7.51% 8.58% 6.66% 4.61% 3.59% 3.45% 4.08% 3.23% 2.3% 4.88%
2026/09/16 7.76% 9.34% 5.56% 4.89% 3.62% 3.74% 3.63% 2.2% 2.65% 4.13%
2026/09/17 8.84% 10.13% 10.17% 5.58% 4.39% 3.28% 3.14% 3.87% 1.67% 4.44%
2026/09/18 8.77% 9.9% 7.14% 4.73% 3.7% 3.16% 3.53% 3.16% 2.6% 2.84%
2026/09/19 8.21% 9.66% 7.12% 4.55% 3.18% 2.35% 2.87% 3.31% 1.72% 3.35%
2026/09/20 7.71% 7.52% 5.6% 3.46% 3.76% 3.49% 2.16% 2.82% 1.1% 4.57%
2026/09/21 7.56% 8.25% 5.59% 4.8% 4.73% 1.63% 2.91% 2.51% 3.01% 3.38%
2026/09/22 6.83% 9.38% 5.62% 5.87% 4.2% 1.69% 3.28% 2.5% 4.46% 3.26%
2026/09/23 8.6% 7.79% 6.55% 3.57% 3.81% 2.2% 2.8% 1.88% 4.67% 3.4%
2026/09/24 10.62% 9.84% 5.16% 4.48% 4.11% 3.44% 2.8% 2.03% 5.01% 3.26%
2026/09/25 8.46% 10.45% 4.44% 6.1% 3.1% 3.23% 3.31% 1.97% 5.23% 1.91%
2026/09/26 8.4% 8.83% 8.21% 5.52% 3.21% 3.58% 2.77% 2.39% 2.23% 2.98%
2026/09/27 10.87% 11.08% 6.67% 5.2% 1.11% 1.69% 2.72% 3.17% 2.34% 3.45%
2026/09/28 8.52% 9.89% 6.66% 6.09% 4.62% 4.05% 3.57% 2.62% 4.6% 3.14%
2026/09/29 7.97% 10.1% 8.37% 5.96% 4.56% 5.48% 2.68% 3.06% 1.62% 3.21%
2026/09/30 9.84% 9.48% 6.78% 5.96% 5.52% 3.64% 2.99% 2.84% 2.73% 2.67%
  • myperfectresume.com
  • resume-now.com
  • deel.com
  • bamboohr.com
  • resume.io
  • peocompanies.com
  • indeed.com
  • justworks.com
  • insperity.com
  • resumegenius.com

Copyright © Adthena. All rights reserved.

In September 2026, “myperfectresume.com” saw fluctuating PPC spend, peaking at 10.87% on the 27th. “resume-now.com” maintained a strong presence, ending at 9.48%. “deel.com” experienced a mid-month surge, while “bamboohr.com” showed steady growth. “resume.io” and “peocompanies.com” had varied performances, with “indeed.com” and “justworks.com” showing consistent trends. “insperity.com” and “resumegenius.com” had modest fluctuations. The month concluded with diverse spending patterns across domains.

Market Exposure

Competitor Count for US Services Human Resources

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 339
2026/09/02 360
2026/09/03 402
2026/09/04 412
2026/09/05 393
2026/09/06 389
2026/09/07 415
2026/09/08 413
2026/09/09 418
2026/09/10 399
2026/09/11 401
2026/09/12 383
2026/09/13 385
2026/09/14 349
2026/09/15 369
2026/09/16 385
2026/09/17 374
2026/09/18 369
2026/09/19 366
2026/09/20 368
2026/09/21 405
2026/09/22 372
2026/09/23 381
2026/09/24 379
2026/09/25 380
2026/09/26 385
2026/09/27 364
2026/09/28 390
2026/09/29 361
2026/09/30 352

Copyright © Adthena. All rights reserved.

September saw a dynamic shift in advertisers, starting at 339 and peaking at 418. The month concluded with 352, reflecting a vibrant competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for US Services Human Resources

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
myperfectresume.com 2.7%
resume-now.com 2.1%
bamboohr.com 1.38%
guardianhr.com 0.92%
lapetite.com 0.74%
payscale.com -0.54%
thepennyhoarder.com -1.52%
primroseschools.com -1.76%
flexjobs.com -2.15%
indeed.com -3.94%

Copyright © Adthena. All rights reserved.

Indeed.com saw a significant drop of 3.94%, while myperfectresume.com surged by 2.7%, leading the positive click share movement.

Campaign Efficiency

US Services Human Resources Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date resume-now.com myperfectresume.com indeed.com flexjobs.com jobs2careers.com deel.com primroseschools.com resume.io resumegenius.com insperity.com
2026/09/01 11.12% 7.45% 5.02% 4.18% 3.51% 2.68% 12.17% 6% 5.82% 3.14%
2026/09/02 8.17% 5.89% 6.07% 4.33% 1.57% 2.24% 8.12% 4.11% 5.56% 2.71%
2026/09/03 8.09% 7.55% 6.69% 4.65% 2.09% 2.57% 12.22% 5.06% 3.68% 2.58%
2026/09/04 8.7% 5.82% 7.52% 4.92% 2.07% 1.39% 7.9% 2.68% 5.15% 2%
2026/09/05 6.71% 5.29% 10.62% 7.7% 3.97% 3.28% 6.58% 1.37% 3.4% 1.72%
2026/09/06 6.14% 6.2% 9.22% 8.73% 4.59% 1.97% 1.91% 3.63% 2.32% 1.39%
2026/09/07 5.21% 4.11% 10.84% 9.1% 3.43% 1.69% 1.62% 3.04% 2.35% 3.89%
2026/09/08 6.38% 5.6% 9.12% 7.76% 3.17% 3.67% 3.75% 4.15% 1.97% 3.15%
2026/09/09 5.33% 4.49% 7.78% 9.62% 2.17% 3.77% 4.21% 4.16% 2.73% 3.23%
2026/09/10 5.72% 4.44% 9.13% 8.18% 4.76% 3.08% 3.22% 2.74% 3.09% 2.59%
2026/09/11 6.07% 5.38% 7.09% 8.64% 3.06% 3.78% 3.43% 4.63% 2.15% 3.41%
2026/09/12 7.35% 5.67% 9.18% 6.7% 2.37% 4.61% 2.09% 1.91% 4.21% 3.23%
2026/09/13 7.45% 6.19% 8.07% 6.79% 2.22% 5.37% 6.75% 2.78% 3.36% 2.4%
2026/09/14 9.09% 5.66% 7.44% 4.05% 0.79% 5.78% 10.67% 3.46% 5.41% 3.01%
2026/09/15 8.06% 6.53% 9.03% 6.66% 3.62% 3.89% 5.78% 2.68% 4.77% 1.92%
2026/09/16 8.31% 6.26% 8.46% 7.23% 4.66% 2.25% 1.64% 2.91% 3.62% 2.37%
2026/09/17 10.15% 8.29% 7.41% 3.9% 3.12% 6.46% 3.34% 3.6% 4.88% 1.44%
2026/09/18 10.52% 8.17% 7.46% 4.62% 1.01% 3.88% 1.6% 3.22% 2.99% 2.16%
2026/09/19 9.52% 6.78% 6.68% 3.6% 2.64% 3.19% 3.7% 2.93% 3.65% 1.97%
2026/09/20 7.63% 6.72% 4.9% 3.92% 2.1% 2.48% 6.61% 3.29% 4.77% 1.26%
2026/09/21 7.8% 6.63% 6.65% 3.96% 3.37% 2.51% 3.77% 3.88% 3.22% 2.5%
2026/09/22 9.17% 5.88% 7.47% 4.05% 3.97% 2.84% 1.96% 3.43% 3.21% 2%
2026/09/23 8.18% 7.01% 7.16% 4.72% 3.91% 2.86% 0.53% 3.23% 3.68% 2.83%
2026/09/24 10.23% 9.83% 6.4% 6.48% 1.8% 2.43% 2.24% 3.66% 3.16% 2.63%
2026/09/25 9.79% 7.43% 7.79% 5.68% 1.96% 2.27% 0.28% 2.4% 1.85% 2.65%
2026/09/26 8.53% 6.72% 6.37% 3.76% 2.27% 4.44% 2.2% 2.81% 2.99% 2.42%
2026/09/27 10.56% 8.8% 5.33% 4.84% 3.42% 3.64% 0.58% 0.79% 3.26% 2.43%
2026/09/28 9.52% 6.84% 7.77% 5.45% 1.56% 3.32% 0.99% 3.95% 3.12% 3.34%
2026/09/29 9.99% 6.43% 6.18% 5.86% 2.45% 5.18% 3.22% 3.88% 3.18% 1.32%
2026/09/30 8.35% 7.9% 6.13% 5.52% 5.16% 4.43% 3.92% 3.86% 2.41% 1.86%
  • resume-now.com
  • myperfectresume.com
  • indeed.com
  • flexjobs.com
  • jobs2careers.com
  • deel.com
  • primroseschools.com
  • resume.io
  • resumegenius.com
  • insperity.com

Copyright © Adthena. All rights reserved.

In September 2026, resume-now.com started strong, peaking at 11.12% but ended at 8.35%. Indeed.com saw fluctuations, peaking at 10.84% early, closing at 6.13%. Flexjobs.com had a mid-month surge, while primroseschools.com fluctuated, ending at 3.92%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Human Resources

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services Human Resources - Last month
  1. 1
    We Are Hiring - Current Job Openings https://www.empowerproject.us › nonprfit-jobs › remote-job

    Hiring for the Following Positions: Organizing Specialist (Remote) & Training Director. Our diverse staff has decades of experience in using technology to advance social causes. Get started.

  2. 2
    Remote Work From Home jobs in Omaha, NE https://www.indeed.com/

    Browse 876 Remote Work From Home job openings from Omaha, NE. Discover flexible, work-from-home opportunities on Indeed in fields like tech, admin, and customer service.

  3. 3
    Free Resume Builder https://www.myperfectresume.com

    Easy, Free Resume Builder — Our Automatic Resume Builder Makes You a Perfect Resume in Just a Few Clicks. Free & Easy

  4. 4
    Free Resume Builder - Better Than ChatGPT https://www.resume-now.com

    Fast, Automated Resume Building in Just a Few Clicks. Track Your Resume & Applications.

  5. 5
    Free Resume Builder - Build a Resume In 15 Minutes https://www.resumegenius.com › resume-builder

    Show That You Are the Best Candidate With a Genius Resume

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, five top-performing ads reveal distinct narratives. Empowerproject.us champions social causes with remote roles, emphasizing experience and diversity. Indeed.com offers flexibility with 876 remote jobs in Omaha. Myperfectresume.com, Resume-now.com, and Resumegenius.com promise effortless resume creation, highlighting speed and simplicity.

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