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US Services Human Resources - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Human Resources category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Services Human Resources brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
care.com 7.84
resume.co 6.44
resume-now.com 6.21
myperfectresume.com 5.78
flexjobs.com 4.75
bamboohr.com 4.65
resumegenius.com 4.5
checkr.com 3.71
indeed.com 3.49
justworks.com 3.25
others 49.38

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In the PPC landscape, ‘others’ dominate with 49.38% click share, while care.com leads individual advertisers at 7.84%.

Market Exposure

Share of Spend for the top 10 US Services Human Resources brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date justworks.com resumegenius.com resume-now.com myperfectresume.com care.com resume.co checkr.com bamboohr.com adp.com trinet.com
2025/05/01 3.93% 4.29% 6.54% 6.46% 5.81% 4.68% 4.22% 4.08% 2.06% 0.38%
2025/05/02 5.15% 5.6% 5.84% 6.24% 3.57% 3.84% 3.53% 3% 1.23% 2.09%
2025/05/03 6.99% 4.3% 6.7% 5.16% 2.18% 5.53% 3.65% 3.84% 1.05% 3.94%
2025/05/04 7.37% 5.79% 6.36% 5.63% 3.95% 4.14% 3.19% 4.52% 1.52% 4.14%
2025/05/05 8.38% 3.16% 6.07% 6.03% 4.2% 5.39% 3.75% 3.56% 0.96% 4.53%
2025/05/06 6.8% 4.75% 6.46% 5.63% 2.73% 3.97% 3.55% 2.16% 4.26% 3.05%
2025/05/07 5.23% 4.64% 6.84% 5.26% 10.21% 3.9% 3.32% 2.25% 3.2% 3.9%
2025/05/08 5.9% 3.81% 5.51% 5.16% 8.34% 4.84% 3.47% 3.12% 3.48% 2.85%
2025/05/09 6.32% 5.37% 6.72% 6.56% 2.52% 4.33% 5.03% 3.2% 2.32% 3.68%
2025/05/10 8.22% 2.58% 6.11% 6.44% 3.2% 5.54% 4.55% 3.13% 1.64% 2.76%
2025/05/11 7.47% 3.13% 5.54% 5.58% 2.33% 6.26% 4.47% 1.42% 2.58% 3.97%
2025/05/12 8.01% 3.96% 6.13% 5.12% 3.56% 5.87% 4.47% 4.18% 1.54% 3.66%
2025/05/13 5.82% 4.88% 5.67% 4.9% 4.86% 4.75% 4.49% 4.19% 1.72% 2.63%
2025/05/14 5.72% 3.67% 6.91% 6.29% 3.83% 5.97% 4.15% 4.4% 3.96% 1.5%
2025/05/15 6.36% 3.9% 5.88% 4.96% 5.44% 4.94% 3.91% 4.97% 2.49% 1%
2025/05/16 5.51% 4.2% 5.11% 5.69% 2.33% 6.58% 4.61% 4.18% 2.96% 0.99%
2025/05/17 5.83% 2.77% 6.28% 5.39% 9.53% 5.51% 3.85% 2.82% 1.65% 2.22%
2025/05/18 6.63% 4.47% 7.2% 5.81% 2.39% 5.03% 3.43% 3.66% 2.96% 2.28%
2025/05/19 5.64% 3.66% 5.9% 5.42% 2.44% 4.81% 3.58% 3.43% 3.12% 1.65%
2025/05/20 5.36% 3.44% 5.67% 6.41% 2.55% 5.33% 4.27% 2.46% 4.51% 2.02%
2025/05/21 5.91% 3.12% 5.81% 5.63% 9.22% 5.12% 4.32% 3.99% 1.98% 2.27%
2025/05/22 4.96% 2.76% 6.53% 5.87% 3.35% 5.26% 4.21% 4.3% 3.13% 2.44%
2025/05/23 6.53% 4.54% 5.57% 5.9% 2.84% 6.35% 4.17% 4.2% 3.27% 3.28%
2025/05/24 6.63% 3.42% 7.16% 5.27% 2.21% 4.55% 3.74% 2.43% 2.46% 4.03%
2025/05/25 8.55% 3.89% 7.59% 7.17% 4.05% 6.38% 3.47% 3.35% 2.77% 4.36%
2025/05/26 7.51% 3.52% 6.74% 5.73% 2.24% 5.18% 3.31% 3.81% 2.38% 4.21%
2025/05/27 5.54% 2.34% 4.98% 5.67% 2.79% 5.77% 3.91% 2.86% 3.64% 3.12%
2025/05/28 7.41% 4.36% 8.08% 5.2% 2.55% 5.68% 3.57% 2.15% 3.5% 2.74%
2025/05/29 6.36% 3.11% 5.73% 6.05% 2.8% 5.53% 3.9% 3.94% 5.26% 2.41%
2025/05/30 5.33% 3.06% 6.9% 5.52% 1.55% 4.55% 3.67% 3.37% 4.87% 2.19%
2025/05/31 7.4% 7.1% 6.96% 6.36% 6.15% 5.11% 3.95% 2.43% 1.95% 1.38%

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In May 2025, Justworks.com saw a fluctuating trend, peaking at 8.55% on the 25th. Resumegenius.com had a notable spike to 7.1% on the 31st. Resume-now.com maintained a steady presence, while Care.com experienced significant volatility, peaking at 10.21% on the 7th. The month concluded with diverse performances across domains.

Market Exposure

Competitor Count for US Services Human Resources

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 460
2025/05/02 432
2025/05/03 392
2025/05/04 389
2025/05/05 427
2025/05/06 468
2025/05/07 452
2025/05/08 474
2025/05/09 448
2025/05/10 411
2025/05/11 423
2025/05/12 437
2025/05/13 461
2025/05/14 500
2025/05/15 484
2025/05/16 457
2025/05/17 441
2025/05/18 421
2025/05/19 474
2025/05/20 470
2025/05/21 469
2025/05/22 473
2025/05/23 443
2025/05/24 399
2025/05/25 402
2025/05/26 455
2025/05/27 446
2025/05/28 449
2025/05/29 447
2025/05/30 409
2025/05/31 374

Copyright © Adthena. All rights reserved.

May began with 460 advertisers, fluctuating throughout. Mid-month peaked at 500, then declined, ending at 374.

Campaign Efficiency

Market Loss & Market Gains for US Services Human Resources

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
brighthorizons.com 2.04%
thepennyhoarder.com 1.48%
flexjobs.com 1.15%
resumenerd.com 0.68%
insperity.com 0.64%
shrm.org -0.47%
baudville.com -0.65%
aupairinamerica.com -0.73%
indeed.com -0.85%
care.com -2.72%

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Brighthorizons.com surged by 2.04, while care.com dropped by 2.72. Thepennyhoarder.com gained 1.48, contrasting with indeed.com’s 0.85 decline.

Campaign Efficiency

US Services Human Resources Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date myperfectresume.com brighthorizons.com resume.co resumegenius.com resume-now.com care.com flexjobs.com justworks.com bambee.com lapetite.com
2025/05/01 7.12% 8.66% 4.9% 3.9% 5.43% 5.49% 4.6% 2.05% 1.71% 2.57%
2025/05/02 7.69% 2.44% 4.39% 4.7% 4.65% 4.16% 8.76% 1.88% 2.34% 6.26%
2025/05/03 6.54% 3.05% 6.47% 3.75% 5.38% 2.52% 3.34% 2.37% 3.21% 4.59%
2025/05/04 7.55% 1.3% 5.33% 5.04% 5.25% 4.58% 3.91% 2.71% 2.32% 0.46%
2025/05/05 7.83% 0.84% 6.38% 3.08% 4.8% 5.18% 4.87% 3.01% 3.35% 0.45%
2025/05/06 7.38% 2.12% 5.35% 4.38% 5.49% 3.75% 3.5% 2.49% 4.56% 0.71%
2025/05/07 7.22% 0.95% 4.95% 4.62% 6.22% 7.11% 2.6% 2.16% 3.37% 5.05%
2025/05/08 7.01% 1.64% 6.42% 4.02% 4.87% 5.56% 4.65% 2.28% 2.25% 4.14%
2025/05/09 8.99% 0.64% 5.66% 5.3% 6.12% 3.58% 4.76% 2.68% 3.11% 0.81%
2025/05/10 8.63% 0.61% 7.09% 2.46% 5.28% 4.31% 2.41% 3.08% 2.93% 1.92%
2025/05/11 7.89% 0.13% 8.02% 2.96% 5.34% 3.53% 2.05% 2.95% 1.35% 1.09%
2025/05/12 7.33% 2.58% 7.93% 3.96% 5.72% 4.66% 2.95% 3.22% 1.82% 0.73%
2025/05/13 6.91% 1.42% 6.1% 4.72% 5.06% 5.18% 3.17% 2.84% 2.57% 2.37%
2025/05/14 8.42% 0.41% 7.68% 3.17% 6.13% 4.75% 2.62% 2.51% 2.87% 4.67%
2025/05/15 6.4% 4.55% 6.14% 3.47% 5.06% 5.13% 2.59% 2.36% 2.71% 1.65%
2025/05/16 6.86% 4.23% 7.36% 3.19% 4.29% 2.49% 4.75% 2.04% 2.08% 2.27%
2025/05/17 6.85% 2.8% 6.4% 2.57% 5% 5.46% 5.45% 2.18% 1.78% 0.6%
2025/05/18 7.61% 1.12% 7% 4.35% 6.24% 2.75% 5.42% 2.4% 3.13% 1.35%
2025/05/19 6.25% 2.33% 5.16% 2.93% 4.51% 2.48% 6.61% 1.91% 2.91% 0.96%
2025/05/20 7.89% 0.78% 6.33% 3.13% 4.69% 2.14% 4.65% 2.06% 2.22% 0.92%
2025/05/21 7.74% 6.71% 6.34% 3.2% 5.32% 7.26% 1.59% 2.49% 2.33% 3.29%
2025/05/22 7.51% 1.57% 6.07% 2.76% 5.67% 3.54% 3.38% 2.08% 3.05% 2.29%
2025/05/23 8.05% 2.67% 8.04% 4.52% 5.04% 2.89% 3.57% 2.69% 2.82% 2.43%
2025/05/24 6.88% 6.88% 5.54% 3.3% 6% 2.46% 3.05% 2.36% 2.56% 5.92%
2025/05/25 9.32% 1.08% 7.49% 3.72% 6.62% 3.85% 5.65% 3.13% 1.5% 0.63%
2025/05/26 8.13% 0.07% 6.52% 3.49% 5.86% 2.76% 3.43% 2.96% 1.77% 0.26%
2025/05/27 6.92% 1.57% 6.24% 2.01% 3.86% 2.91% 9.93% 2.04% 1.27% 1.38%
2025/05/28 6.55% 7.64% 6.48% 3.65% 6.46% 2.81% 4.92% 2.94% 0.66% 1.8%
2025/05/29 8.37% 3.49% 7.59% 3.19% 5.35% 3.24% 3.26% 2.85% 1.72% 1.6%
2025/05/30 7.57% 7.44% 5.57% 3.27% 6.07% 1.62% 3.85% 2.34% 2.68% 7.77%
2025/05/31 8.71% 7% 6.9% 6.54% 6.32% 4.54% 3.08% 2.95% 2.37% 1.35%

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In May 2025, myperfectresume.com led with fluctuating impressions, peaking at 9.32%. brighthorizons.com saw a sharp decline, ending at 7.0%. resume.co maintained stability, while resumegenius.com surged to 6.54% by month’s end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Human Resources

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    HR Services for Small Business | $0 HR Setup Fee https://www.bambee.com

    Expert HR guidance, employee relations, compliant HR policies and more. Starting at $99/mo

  2. 2
    Affordable Daycare Centers https://www.care.com

    Affordable Child Care — Match with affordable & quality daycares near you. Compare details & pricing for free! Connect with daycares in 2 minutes, then browse local profiles ...

  3. 3
    Fully Remote Companies Hiring https://www.flexjobs.com

    No Scams, Just Great Jobs — FlexJobs Has 100% Verified Jobs, Resume Help, Career Tools. Sign Up Now With 14-Day Trial.

  4. 4
    Free Resume Builder https://www.myperfectresume.com

    AI Enhanced Customized Resumes — 4,000+ Reviews & 4.5 Stars on TrustPilot. The Customers' Choice. Ask a Career Expert Today

  5. 5
    Free Resume Builder https://www.resume-now.com

    Your Resume Done in Minutes — Focused Recommendations, One-Click Additions, AI Guidance. Get Your Resume Done in Minutes

Copyright © Adthena. All rights reserved.

Bambee.com offers small businesses expert HR services with no setup fee, starting at $99/month. Care.com connects users to affordable daycare centers quickly. FlexJobs promotes verified remote jobs with a 14-day trial. MyPerfectResume and Resume-Now both provide AI-enhanced resume building, emphasizing speed and customization.

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