AUS Services Human Resources - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Human Resources category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Human Resources – AUS

Google AI Overview visibility for Services Human Resources AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 25.7727695648
74.2272304352
25%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 26
74
26%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 0%
Navigational 1%
Seasonal 0%
Local 1%
Problem Solving 10%

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Market Exposure

Share of Clicks for top 10 AUS Services Human Resources brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
employmenthero.com 76.12
brighthr.com 4
indeed.com 1.89
mable.com.au 1.64
myperfectresume.com 1.52
resume.io 1.22
absolutedomestics.com.au 0.92
resume-now.com 0.79
fairworkhelp.com.au 0.74
wisdomwellbeing.com 0.69
others 10.47
  • employmenthero.com - 76.12%
  • brighthr.com - 4%
  • indeed.com - 1.89%
  • mable.com.au - 1.64%
  • myperfectresume.com - 1.52%
  • resume.io - 1.22%
  • absolutedomestics.com.au - 0.92%
  • resume-now.com - 0.79%
  • fairworkhelp.com.au - 0.74%
  • wisdomwellbeing.com - 0.69%
  • others - 10.47%

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In the PPC landscape, employmenthero.com dominates with 76.12% click share. Brighthr.com follows at 4%, while indeed.com captures 1.89%. The ‘others’ category collectively holds 10.47%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Services Human Resources brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date employmenthero.com fairworkhelp.com.au myperfectresume.com wisdomwellbeing.com resume.io resume-now.com mable.com.au brighthr.com peninsulagrouplimited.com.au deel.com
2026/08/01 26.35% 5.35% 2.8% 4.13% 3.61% 1.85% 3.09% 3.64% 6.57% 2.9%
2026/08/02 32.1% 3.45% 2.7% 5.44% 3.42% 1.75% 3.36% 5.03% 3.86% 2.89%
2026/08/03 34.35% 3.52% 1.89% 6.94% 3.2% 1.43% 3.67% 4.98% 4.13% 6.76%
2026/08/04 26.82% 3.02% 2.37% 6.5% 1.61% 1.64% 2.97% 2.53% 4.77% 4.98%
2026/08/05 33.08% 7.75% 3.21% 3.97% 1.17% 2.43% 1.78% 3.33% 1.81% 7.34%
2026/08/06 24.51% 2.83% 2.73% 2.98% 1.41% 2.39% 2.03% 9.42% 4.69% 4.82%
2026/08/07 39.29% 8.73% 2.8% 2.67% 2.61% 2.2% 2.1% 11% 2.01% 5.02%
2026/08/08 27.05% 0.27% 4.79% 0.06% 5.04% 3.12% 5.18% 10.72% 4.95% 5.6%
2026/08/09 9.43% 0.17% 9.33% 0.04% 7.95% 6.45% 4.31% 13.26% 2.24% 5.2%
2026/08/10 31.32% 0.13% 2.87% 5.69% 1.96% 2.78% 4.92% 6.08% 1.36% 5.51%
2026/08/11 29.17% 9.84% 3.21% 8.15% 2.38% 2.23% 1.53% 4.03% 3.37% 1.57%
2026/08/12 32.04% 5.09% 3.72% 2.93% 2.82% 3.44% 4.59% 3.97% 1.75% 1.44%
2026/08/13 39.54% 4.36% 3.79% 2.51% 2.08% 2.21% 3.31% 0.87% 1.28% 0.8%
2026/08/14 36.11% 7.88% 2.62% 4.1% 2.66% 1.85% 4.62% 1.31% 1.52% 3.56%
2026/08/15 44.03% 0.07% 6.57% 0.01% 4.37% 3.77% 6.21% 2.81% 1.34% 0.44%
2026/08/16 37.27% 0.07% 4.9% 0.01% 3.35% 4.25% 5.65% 5.34% 1.28% 1.65%
2026/08/17 41.18% 0.09% 5.23% 10.21% 2.83% 3.17% 4.61% 2.43% 2.1% 0.61%
2026/08/18 42.85% 0.05% 3.87% 6.72% 4.14% 3.36% 3.58% 3.6% 3.93% 0.7%
2026/08/19 55.15% 0.13% 4.62% 3.85% 2.63% 2.42% 2.99% 3.05% 1.79% 0.2%
2026/08/20 40.39% 9.58% 5% 2.86% 4% 3.07% 2.82% 1.22% 2.35% 0.18%
2026/08/21 31.69% 11.07% 3.11% 5.89% 3.11% 2.38% 1.98% 3.12% 1.3% 0.36%
2026/08/22 41.79% 6.74% 6.11% 2.7% 4.29% 4.73% 2.16% 3.84% 0.42% 0.17%
2026/08/23 44.02% 10.86% 3.82% 0% 4.67% 4.07% 2.69% 3.09% 1.02% 1.11%
2026/08/24 36.69% 8.87% 4.3% 1.7% 3.35% 3.66% 2.41% 1.61% 1.42% 2.76%
2026/08/25 37.08% 10.69% 3.79% 4.44% 3.27% 1.48% 1.91% 2.24% 2.86% 0.88%
2026/08/26 39.52% 6.96% 3.88% 7.81% 3.13% 2.64% 1.68% 1.66% 1.33% 0.23%
2026/08/27 44.05% 6.34% 7.87% 2.02% 7.47% 2.88% 2.31% 2.54% 0.82% 0.89%
2026/08/28 38.15% 11.66% 5.06% 1.74% 5.2% 3.9% 1.69% 2.63% 0.16% 0.34%
2026/08/29 42.77% 5.32% 5.42% 0% 3.79% 2.29% 1.38% 6.93% 0.19% 0.56%
2026/08/30 28.45% 6.8% 7.27% 0% 2.16% 4.81% 2.73% 7.71% 0.22% 0.77%
2026/08/31 34.12% 7.63% 6.7% 5.82% 3.56% 3.25% 2.2% 2% 1.17% 0.74%
  • employmenthero.com
  • fairworkhelp.com.au
  • myperfectresume.com
  • wisdomwellbeing.com
  • resume.io
  • resume-now.com
  • mable.com.au
  • brighthr.com
  • peninsulagrouplimited.com.au
  • deel.com

Copyright © Adthena. All rights reserved.

Employmenthero.com led August with fluctuating spend, peaking at 55.15 on the 19th. Fairworkhelp.com.au saw a low of 0.05 on the 18th, while myperfectresume.com peaked at 9.33 on the 9th. Wisdomwellbeing.com had a notable 10.21 on the 17th. The month concluded with employmenthero.com maintaining dominance.

Market Exposure

Competitor Count for AUS Services Human Resources

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 309
2026/08/02 299
2026/08/03 303
2026/08/04 300
2026/08/05 233
2026/08/06 241
2026/08/07 223
2026/08/08 216
2026/08/09 221
2026/08/10 225
2026/08/11 239
2026/08/12 246
2026/08/13 223
2026/08/14 222
2026/08/15 204
2026/08/16 206
2026/08/17 207
2026/08/18 204
2026/08/19 182
2026/08/20 176
2026/08/21 179
2026/08/22 187
2026/08/23 190
2026/08/24 199
2026/08/25 196
2026/08/26 176
2026/08/27 177
2026/08/28 184
2026/08/29 185
2026/08/30 194
2026/08/31 196

Copyright © Adthena. All rights reserved.

August began with 309 advertisers, peaking early, then steadily declined to 196 by month’s end, reflecting a dynamic yet contracting landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Human Resources

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
employmenthero.com 6.74%
indeed.com 0.53%
resume.io 0.28%
fairworkhelp.com.au 0.22%
myperfectresume.com 0.21%
ku.com.au -0.47%
deel.com -0.72%
mable.com.au -0.75%
absolutedomestics.com.au -1.26%
brighthr.com -1.76%

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Employmenthero.com soared with a 6.74% click share increase, while brighthr.com faced a 1.76% decline.

Campaign Efficiency

AUS Services Human Resources Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date employmenthero.com fairworkhelp.com.au myperfectresume.com indeed.com wisdomwellbeing.com resume-now.com mable.com.au brighthr.com hibob.com deel.com
2026/08/01 36.49% 1.87% 2.01% 5.18% 2.37% 0.99% 3.13% 3.91% 2.84% 4.37%
2026/08/02 37.55% 1.96% 1.84% 5.45% 2.73% 1.48% 3.58% 4.67% 0.73% 5.39%
2026/08/03 37.21% 1.95% 1.05% 4.99% 2.65% 1.01% 3.22% 2.63% 8.28% 13.44%
2026/08/04 29.8% 1.74% 1.3% 2.24% 2.78% 1.11% 2.89% 1.43% 9.73% 10.28%
2026/08/05 36.51% 3.94% 2.14% 2.86% 1.6% 1.52% 1.57% 3.17% 4.16% 10.27%
2026/08/06 30.23% 1.4% 1.78% 2.21% 1.19% 1.65% 1.94% 5.78% 2.27% 6.64%
2026/08/07 48.01% 4.48% 1.93% 2.89% 1.3% 1.74% 2.08% 7.39% 0.16% 6.02%
2026/08/08 33.21% 0.24% 2.99% 5.72% 0.03% 2.49% 4.57% 9.04% 0.29% 5.21%
2026/08/09 15.02% 0.15% 5.46% 3.5% 0.02% 4.52% 3.74% 12.79% 0.07% 9.38%
2026/08/10 35.47% 0.1% 1.95% 4.02% 1.95% 1.75% 4.17% 5.74% 0.14% 6.08%
2026/08/11 37.86% 6.27% 1.91% 1.4% 3.45% 1.75% 1.39% 3.4% 5.23% 2.9%
2026/08/12 40.82% 2.62% 2.08% 2% 1.49% 2.48% 3.82% 3.03% 0.17% 1.34%
2026/08/13 52.47% 2.21% 3.25% 1.75% 1.24% 1.47% 2.69% 0.7% 0.11% 0.29%
2026/08/14 46.38% 4.16% 1.6% 2.89% 1.8% 1.42% 4.01% 1.23% 0.11% 6.13%
2026/08/15 52.93% 0.06% 3.54% 2.02% 0% 2.63% 4.9% 2.14% 0.13% 0.19%
2026/08/16 45.35% 0.06% 2.59% 2.79% 0% 2.98% 4.18% 3.95% 0.05% 1.76%
2026/08/17 53.13% 0.12% 3% 2.15% 4.45% 2.35% 3.54% 1.26% 0.9% 0.43%
2026/08/18 51.52% 0.04% 2.43% 2.03% 2.84% 2.31% 2.39% 2.67% 0.85% 0.55%
2026/08/19 69.19% 0.13% 2.36% 1.32% 1.76% 1.62% 2.24% 2.73% 0.07% 0.07%
2026/08/20 53.34% 4.88% 3.21% 2.99% 1.44% 2.33% 2.27% 1.3% 0.09% 0.08%
2026/08/21 43.53% 6.8% 1.88% 2.2% 2.71% 1.84% 1.59% 1.95% 0.09% 0.14%
2026/08/22 54.47% 4.34% 3.36% 5.21% 1.03% 3.25% 1.79% 2.43% 0.77% 0.08%
2026/08/23 54.25% 7.1% 2.12% 5% 0% 2.96% 1.9% 2.1% 0.07% 0.77%
2026/08/24 46.42% 4.42% 2.37% 3.4% 0.78% 2.49% 1.97% 0.94% 0.11% 4.07%
2026/08/25 49.68% 5.71% 2.33% 3.1% 2.38% 1.25% 1.74% 1.56% 0.74% 0.9%
2026/08/26 50.08% 3.45% 2.74% 4.21% 3.85% 2.01% 1.48% 1.25% 0.12% 0.11%
2026/08/27 55.01% 2.93% 3.99% 4.26% 0.86% 1.96% 1.91% 1.75% 0.13% 0.57%
2026/08/28 51.34% 5.7% 2.7% 3.89% 0.85% 2.72% 1.58% 2.02% 0.41% 0.1%
2026/08/29 48.6% 2.22% 2.55% 5.29% 0% 1.56% 1.19% 5.71% 0.33% 0.43%
2026/08/30 36.29% 3.28% 3.96% 8.7% 0% 3.3% 2.19% 7.18% 0.05% 0.62%
2026/08/31 45.29% 4.65% 4.02% 3.89% 2.74% 2.32% 1.91% 1.21% 0.59% 0.47%
  • employmenthero.com
  • fairworkhelp.com.au
  • myperfectresume.com
  • indeed.com
  • wisdomwellbeing.com
  • resume-now.com
  • mable.com.au
  • brighthr.com
  • hibob.com
  • deel.com

Copyright © Adthena. All rights reserved.

Employmenthero.com led August with fluctuating impressions, peaking at 69.19% on the 19th. Fairworkhelp.com.au saw a modest rise, ending at 4.65%. Myperfectresume.com maintained steady growth, closing at 4.02%. Indeed.com surged to 8.7% on the 30th. Wisdomwellbeing.com had a quiet month, finishing at 2.74%. Resume-now.com showed consistent performance, ending at 2.32%. Mable.com.au’s impressions dipped, closing at 1.91%. Brighthr.com experienced volatility, peaking at 12.79% on the 9th. Hibob.com remained low, ending at 0.59%. Deel.com started strong but declined, finishing at 0.47%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Human Resources

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Services Human Resources - Last month
  1. 1
    Global HR and Payroll | Others Aren’t Remotely Close https://www.deel.com › remote-payroll

    Deel is your forever people platform built to handle payroll and HR for global teams. Experience...

  2. 2
    Employment Hero Payroll | Automate HR & Payroll https://www.employmenthero.com › employment › hero

    Manage HR, Payroll, Hiring, and Employee Experience from a single, secure platform. Automate payroll, manage leave, and centralise employee data.

  3. 3
    Empower Managers with HR Tools https://www.hibob.com › hibob › hris

    Streamline all Your HR Tasks — Keep Employees Engaged and Connected with Bob's Beautiful and Intuitive HRIS System.

  4. 4
    Pre-Employment Checks https://www.referoo.com

    Employment Checks in One Place — Referoo is the trusted employment check platform by organisations of all sizes, worldwide. From...

  5. 5
    Workforce Management System https://www.ukg.com.au

    All-in-One Platform for HCM — Our software elevates employee voices with a system that encourages frequent feedback. We...

Copyright © Adthena. All rights reserved.

In the competitive landscape of HR and payroll solutions, Deel stands out with its promise of a “forever people platform” for global teams. Employment Hero emphasizes automation and centralization, while Hibob focuses on engaging employees with intuitive tools. Referoo offers comprehensive pre-employment checks, and UKG highlights employee feedback in workforce management.

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