AUS Services Human Resources - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Human Resources category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Services Human Resources AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	20.2562877076
	79.7437122924

20%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	32
	68

32%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	4%
Transactional	0%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	21%

Market Exposure

Share of Clicks for top 10 AUS Services Human Resources brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
employmenthero.com	34.47
seek.com.au	22.74
mable.com.au	4.15
absolutedomestics.com.au	4.11
brighthr.com	3.62
indeed.com	2.37
peninsulagrouplimited.com.au	1.93
myperfectresume.com	1.77
hibob.com	1.21
wisdomwellbeing.com	1.14
others	22.49

employmenthero.com - 34.47%
seek.com.au - 22.74%
mable.com.au - 4.15%
absolutedomestics.com.au - 4.11%
brighthr.com - 3.62%
indeed.com - 2.37%
peninsulagrouplimited.com.au - 1.93%
myperfectresume.com - 1.77%
hibob.com - 1.21%
wisdomwellbeing.com - 1.14%
others - 22.49%

Employmenthero.com leads with 34.47% click share, followed by seek.com.au at 22.74%. Others collectively hold 22.49%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Services Human Resources brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	employmenthero.com	seek.com.au	peninsulagrouplimited.com.au	brighthr.com	myperfectresume.com	mable.com.au	fairworkhelp.com.au	busybees.edu.au	wisdomwellbeing.com	hibob.com
2026/02/01	20.76%	6.93%	7.83%	7.03%	4.26%	4.8%	0.06%	2.46%	0.1%	0.07%
2026/02/02	15.12%	5.52%	4.94%	6.4%	3.18%	3.23%	8.49%	0.81%	5.08%	1.37%
2026/02/03	21.61%	4.5%	5.96%	7.75%	2.77%	3.67%	2.46%	2.33%	1.52%	1.81%
2026/02/04	9.37%	9.47%	6.21%	6.16%	2.23%	2.75%	5.76%	1.35%	2.4%	9.66%
2026/02/05	20.48%	4.38%	6.7%	6.1%	2.84%	2.26%	5.03%	2.09%	3.37%	9.86%
2026/02/06	7.48%	5.77%	6.35%	6.13%	3.36%	4.35%	4.82%	0.95%	4.1%	10.72%
2026/02/07	27.62%	6%	5.68%	5.17%	3.21%	5.31%	2.5%	1.62%	0.1%	0.16%
2026/02/08	22.86%	5.64%	9.34%	5.74%	3.56%	3.82%	0.13%	2.28%	0.1%	0.08%
2026/02/09	18.3%	5.41%	6.95%	6.69%	2.6%	3.93%	4.31%	2.89%	4.3%	3.06%
2026/02/10	10.86%	5.12%	4.4%	6.67%	3.76%	4.02%	5.09%	5.39%	2.66%	6.44%
2026/02/11	13.33%	5.17%	3.78%	5.07%	3.03%	3.22%	9.29%	6.2%	6.21%	6.42%
2026/02/12	4.1%	6.23%	3.12%	4.24%	4.07%	3.76%	3.06%	4.56%	7.92%	9.54%
2026/02/13	7.41%	5.71%	6.29%	6.08%	3.33%	4.31%	4.77%	0.94%	4.5%	10.62%
2026/02/14	27.8%	5.97%	5.65%	5.14%	3.19%	5.28%	2.48%	1.61%	0.1%	0.15%
2026/02/15	22.83%	5.64%	9.33%	5.74%	3.56%	3.82%	0.13%	2.27%	0.1%	0.08%
2026/02/16	18.19%	5.37%	6.91%	6.65%	2.58%	3.91%	4.28%	2.88%	4.28%	3.04%
2026/02/17	12.21%	7.06%	3.17%	4.87%	2.36%	4.75%	3.34%	2%	5%	5.47%
2026/02/18	13.74%	6.58%	1.71%	3.35%	3.61%	5.95%	10%	2.37%	2%	2.11%
2026/02/19	15.32%	7.49%	6.58%	4.84%	3.72%	2.79%	6.15%	2.21%	3.65%	3.62%
2026/02/20	14.14%	8%	4.72%	4.55%	2.25%	4.69%	5.77%	0%	11.65%	1.53%
2026/02/21	30.39%	6%	3.31%	4.67%	4.92%	4.5%	4.58%	2.15%	0.14%	2.42%
2026/02/22	9.54%	8.58%	1.67%	3.65%	5.86%	3.77%	0.19%	0.9%	0.28%	0.13%
2026/02/23	11.61%	7.91%	3.25%	4.93%	4.1%	3.72%	5.87%	4.9%	5.29%	1.98%
2026/02/24	8.85%	7.68%	5.46%	5.61%	3.43%	2.75%	5.07%	3.05%	5.61%	8.33%
2026/02/25	12.02%	10.03%	4.91%	4.19%	2.97%	2.95%	4.58%	1.57%	9.43%	4.52%
2026/02/26	22.21%	6.26%	4.3%	5.6%	3.69%	2.43%	5.02%	4.25%	6.9%	4.21%
2026/02/27	13.98%	8.05%	3.03%	3.92%	3.91%	3.9%	6.36%	0.57%	6.57%	5.76%
2026/02/28	35.5%	7.4%	5.08%	4.55%	2.78%	2.63%	0.89%	0.31%	0.17%	0.11%

employmenthero.com
seek.com.au
peninsulagrouplimited.com.au
brighthr.com
myperfectresume.com
mable.com.au
fairworkhelp.com.au
busybees.edu.au
wisdomwellbeing.com
hibob.com

Employmenthero.com saw fluctuating spend share, peaking at 35.5% on February 28. Seek.com.au maintained a steady presence, while Peninsulagrouplimited.com.au experienced a decline. February ended with Employmenthero.com leading the pack.

Market Exposure

Competitor Count for AUS Services Human Resources

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	344
2026/02/02	348
2026/02/03	365
2026/02/04	341
2026/02/05	331
2026/02/06	334
2026/02/07	339
2026/02/08	333
2026/02/09	354
2026/02/10	347
2026/02/11	349
2026/02/12	343
2026/02/13	334
2026/02/14	339
2026/02/15	333
2026/02/16	354
2026/02/17	324
2026/02/18	308
2026/02/19	315
2026/02/20	301
2026/02/21	303
2026/02/22	298
2026/02/23	325
2026/02/24	335
2026/02/25	322
2026/02/26	318
2026/02/27	313
2026/02/28	316

February saw fluctuating advertiser numbers, peaking at 365 on the 3rd, then declining to 298 on the 22nd, before stabilizing at 316.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Human Resources

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
seek.com.au	6.45%
absolutedomestics.com.au	0.46%
nsw.gov.au	0.41%
resume-now.com	0.35%
wisdomwellbeing.com	0.3%
resumegenius.com	-0.52%
indeed.com	-0.68%
hibob.com	-0.71%
brighthr.com	-0.71%
employmenthero.com	-1.37%

Seek.com.au surged with a 6.45% click share increase, while employmenthero.com dropped by 1.37%. Other notable gains include absolutedomestics.com.au at 0.46% and nsw.gov.au at 0.41%.

Campaign Efficiency

AUS Services Human Resources Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	employmenthero.com	seek.com.au	brighthr.com	peninsulagrouplimited.com.au	mable.com.au	indeed.com	fairworkhelp.com.au	busybees.edu.au	hibob.com	foundu.com.au
2026/02/01	20.22%	12.41%	4.99%	7.26%	5.17%	3.24%	0.05%	2.41%	0.06%	0.01%
2026/02/02	13.85%	11.28%	5.17%	7.09%	3.92%	3.02%	6.25%	1.25%	1.1%	1.5%
2026/02/03	20.01%	7.99%	8.85%	4.86%	5.17%	1.77%	1.69%	2.2%	1.49%	0.99%
2026/02/04	8.57%	13.24%	5.47%	4.84%	3.08%	2.54%	3.94%	1.31%	11.38%	2.18%
2026/02/05	20.41%	6.72%	5.84%	5.37%	2.33%	3.01%	3.22%	2.1%	11.02%	0%
2026/02/06	5.71%	10.8%	5.07%	5.99%	4.85%	2.58%	3.57%	1.19%	11.74%	5.27%
2026/02/07	26.39%	10.77%	4.7%	5.48%	5.34%	2.4%	1.24%	1.28%	0.12%	0%
2026/02/08	21.75%	10.3%	5.99%	7.22%	4.14%	3.03%	0.1%	1.99%	0.04%	0%
2026/02/09	17.09%	9.84%	7.08%	5.48%	3.81%	1.73%	2.62%	2.31%	3.22%	3.45%
2026/02/10	9.61%	9.87%	5.39%	3.55%	3.79%	1.71%	3.02%	5.09%	8.09%	7.87%
2026/02/11	12.4%	8.59%	5.46%	4.01%	3.31%	1.89%	5.44%	5.48%	7.91%	4.82%
2026/02/12	3.27%	10.04%	3.51%	2.62%	3.19%	2.2%	1.91%	5.46%	10.6%	10.52%
2026/02/13	5.71%	10.8%	5.07%	5.99%	4.85%	2.58%	3.57%	1.19%	11.74%	5.27%
2026/02/14	26.39%	10.77%	4.7%	5.48%	5.34%	2.4%	1.24%	1.28%	0.12%	0%
2026/02/15	21.75%	10.3%	5.99%	7.22%	4.14%	3.03%	0.1%	1.99%	0.04%	0%
2026/02/16	17.09%	9.84%	7.08%	5.48%	3.81%	1.73%	2.62%	2.31%	3.22%	3.45%
2026/02/17	10.21%	11.87%	4.92%	3.1%	4.32%	2.48%	1.55%	1.36%	6.12%	0%
2026/02/18	14.53%	12.59%	2.7%	1.37%	5.68%	1.27%	6.83%	1.95%	1.87%	0%
2026/02/19	12.7%	13.54%	4.56%	5.45%	2.82%	2.47%	3.72%	1.73%	3.29%	1.14%
2026/02/20	11.02%	17.05%	3.81%	4.6%	6.77%	2.68%	5.28%	0%	1.04%	1.75%
2026/02/21	24.81%	15.27%	4.45%	3.64%	5.1%	1.22%	2.09%	2.06%	3.32%	1.28%
2026/02/22	7.38%	18.59%	3.58%	1.76%	5.07%	3.99%	0.11%	1.21%	0.06%	0%
2026/02/23	10.66%	14.31%	4.28%	2.82%	4.54%	3.22%	3.72%	4.19%	2.7%	2.53%
2026/02/24	7.99%	14.94%	5.06%	6.07%	2.94%	2.52%	3.11%	2.87%	9.25%	3.01%
2026/02/25	10.56%	19.46%	3.98%	4.64%	3.45%	2.67%	3.27%	1.48%	5.26%	0.01%
2026/02/26	21.69%	12.46%	6.21%	3.34%	2.87%	1.91%	3.12%	3.51%	5.36%	2.07%
2026/02/27	14.74%	15.89%	3.45%	2.95%	4.18%	2.42%	3.88%	0.73%	7.92%	0.01%
2026/02/28	34.1%	14.69%	5.19%	3.86%	2.96%	2.13%	0.51%	0.33%	0.05%	0%

employmenthero.com
seek.com.au
brighthr.com
peninsulagrouplimited.com.au
mable.com.au
indeed.com
fairworkhelp.com.au
busybees.edu.au
hibob.com
foundu.com.au

Employmenthero.com saw fluctuating impressions, peaking at 34.1% on February 28. Seek.com.au maintained steady growth, ending at 14.69%. Brighthr.com and peninsulagrouplimited.com.au showed minor variations. Mable.com.au and indeed.com had consistent low shares. Fairworkhelp.com.au and busybees.edu.au experienced sporadic changes. Hibob.com and foundu.com.au had minimal impact.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Human Resources

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Services Human Resources - Last month

1
Employment Hero Payroll - Employment Hero HRIS https://www.employmenthero.com › employment › hero
Manage HR, Payroll, Hiring, and Employee Experience from a single, secure platform.
2
Australia's Leading Platform - From $3.25 Per Employee/Week https://www.foundu.com.au › workforce › management
Get Your Processes Ready For The New Financial Year - Trusted By Top Australian Businesses
3
The Complete HR Solution | HiBob Is So Much Better https://www.hibob.com › hr › management
Simplify HR, engage your people, and scale with a platform built for growth
4
Free Resume Builder https://www.myperfectresume.com
AI-Powered Resume Perfection — AI-Powered Resumes That Get You Hired 33% Faster. Get a Perfect Resume Made in Minutes.
5
Disability Support Worker Jobs https://www.seek.com.au/
Your next job is waiting — Job recommendations, tailored to you. Every. Single. Time. The right jobs for you on SEEK. Looking to make your next move? We'll show you the right jobs for you on SEEK. Most jobs placed in AU.

In the competitive landscape of HR and employment services, top advertisers like Employment Hero and HiBob emphasize comprehensive, secure platforms for managing HR and payroll. FoundU highlights affordability and trust, while MyPerfectResume leverages AI for faster hiring. SEEK focuses on personalized job recommendations, ensuring tailored job matches.

Frequently Asked Questions

Why is the AUS Services Human Resources February 2026 Report useful and how should I use it?

Why is the AUS Services Human Resources February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Services Human Resources February 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Services Human Resources February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Services Human Resources February 2026 Report?

The AUS Services Human Resources February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Services Human Resources February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Services Human Resources February 2026 Report for?

The AUS Services Human Resources February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

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Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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AUS Services Human Resources - PPC Market Share Analysis February 2026