AUS Services Human Resources - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Human Resources category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Services Human Resources AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	20.345971427
	79.654028573

20%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	36
	64

36%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	5%
Transactional	0%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	25%

Market Exposure

Share of Clicks for top 10 AUS Services Human Resources brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
seek.com.au	18.14
employmenthero.com	14.56
bamboohr.com	7.39
mable.com.au	4.61
indeed.com	4.04
hibob.com	2.44
myperfectresume.com	2.07
deel.com	1.84
workable.com	1.7
fairworkhelp.com.au	1.63
others	41.58

seek.com.au - 18.14%
employmenthero.com - 14.56%
bamboohr.com - 7.39%
mable.com.au - 4.61%
indeed.com - 4.04%
hibob.com - 2.44%
myperfectresume.com - 2.07%
deel.com - 1.84%
workable.com - 1.7%
fairworkhelp.com.au - 1.63%
others - 41.58%

In the PPC landscape, Seek.com.au leads with 18.14% click share, followed by EmploymentHero.com at 14.56%. Others collectively dominate with 41.58%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Services Human Resources brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	employmenthero.com	bamboohr.com	seek.com.au	mable.com.au	greenhouse.com	indeed.com	myperfectresume.com	hibob.com	deel.com	workable.com
2025/10/01	9.6%	4.87%	4.5%	4.29%	0%	9.99%	4.12%	0.73%	0.17%	6%
2025/10/02	7.94%	13.94%	3.25%	3.15%	0%	7.63%	2.82%	6.31%	3.27%	3.78%
2025/10/03	11.64%	6.77%	3.68%	3.27%	0%	9.61%	2.79%	3.65%	2.98%	4.74%
2025/10/04	11.83%	10.86%	3.82%	3.54%	0.09%	7.29%	2.64%	6.27%	0.08%	5.98%
2025/10/05	0.03%	15.77%	4.48%	4.73%	3.72%	8.07%	3.29%	2.49%	0.08%	5.3%
2025/10/06	11.24%	10.53%	4.39%	3.61%	3.76%	6.58%	2.14%	5.73%	0.51%	2.1%
2025/10/07	23.26%	8.46%	3.49%	3.49%	1.33%	9%	2.13%	1.79%	0.08%	5.67%
2025/10/08	21.26%	7.84%	5.1%	3.79%	0.62%	6.85%	2.05%	5.09%	5.37%	5.15%
2025/10/09	15.48%	9.01%	5.56%	3.86%	1.98%	8.32%	1.51%	8.54%	2.52%	5.9%
2025/10/10	26.26%	6.54%	3.24%	3.99%	0.72%	6.09%	1.32%	0.24%	4.02%	3.6%
2025/10/11	23.25%	9.7%	4.08%	4.16%	3.76%	6.04%	1.79%	4.09%	0.03%	4.48%
2025/10/12	0%	7.78%	4.49%	5.14%	4.29%	10.54%	2.05%	4.55%	0.04%	7.99%
2025/10/13	14.8%	12.66%	6.71%	4%	1%	5.81%	1.91%	1.65%	0.04%	5.75%
2025/10/14	19.76%	15.34%	5.39%	3.67%	1.84%	4.55%	1.42%	4.62%	0.05%	5.84%
2025/10/15	23.99%	10.74%	8.45%	4.09%	4.28%	5.6%	1.54%	2.54%	0.02%	5.39%
2025/10/16	17.44%	5.95%	11.97%	4.08%	2%	6.57%	1.81%	1.48%	2.55%	6.88%
2025/10/17	16.54%	12.1%	11.12%	3.84%	2.96%	6.39%	1.5%	0.16%	4.54%	5.52%
2025/10/18	17.94%	13.76%	8.55%	3.89%	1.38%	5.37%	2.06%	1.46%	8.01%	4.6%
2025/10/19	0%	12.66%	8.7%	4.66%	2.44%	5.44%	2%	6.4%	8.04%	3.32%
2025/10/20	10.32%	11.31%	8.61%	5.58%	1.67%	5.35%	2.04%	1.48%	2.72%	1.06%
2025/10/21	20.13%	9.53%	7.71%	4.7%	0.54%	4.92%	2.18%	0.44%	0.18%	3.69%
2025/10/22	18.07%	17.06%	5.7%	4.49%	0.81%	3.82%	1.99%	3.14%	0.16%	2.75%
2025/10/23	19.29%	10.86%	6.95%	3.74%	1.82%	2.54%	2.08%	1.04%	2.52%	1.08%
2025/10/24	20.5%	9.86%	6.33%	3.9%	1.89%	2.98%	1.92%	4.5%	0.21%	0.01%
2025/10/25	16.13%	10.78%	6.34%	4.33%	0.6%	3.47%	1.97%	4.08%	6.53%	0.01%
2025/10/26	12.58%	0.15%	6.09%	5.83%	2.65%	3.92%	2.56%	2.26%	4.99%	0.01%
2025/10/27	16.2%	1.21%	5.88%	4.96%	3.08%	4.77%	2.04%	8.45%	8.66%	0%
2025/10/28	18.08%	4.31%	5.03%	5.23%	0.46%	3.07%	2.81%	2.29%	4.63%	0%
2025/10/29	16.64%	6.33%	4.6%	3.94%	4.29%	3.92%	2.76%	0.15%	2.24%	0%
2025/10/30	16.59%	10.65%	3.95%	4.69%	4.42%	4.24%	2.87%	1.72%	0.36%	0%
2025/10/31	20.49%	6.22%	5.03%	3.96%	3.68%	3.56%	2.67%	1.89%	0.68%	0%

employmenthero.com
bamboohr.com
seek.com.au
mable.com.au
greenhouse.com
indeed.com
myperfectresume.com
hibob.com
deel.com
workable.com

Employmenthero.com saw a rollercoaster October, peaking at 26.26% on the 10th. Bamboohr.com fluctuated, ending at 6.22%. Seek.com.au remained steady, closing at 5.03%. Mable.com.au showed consistency, finishing at 3.96%. Greenhouse.com had a modest rise, ending at 3.68%. Indeed.com’s share decreased, closing at 3.56%. Myperfectresume.com remained stable, ending at 2.67%. Hibob.com experienced volatility, closing at 1.89%. Deel.com had a varied month, finishing at 0.68%. Workable.com saw a decline, ending at 0.0%.

Market Exposure

Competitor Count for AUS Services Human Resources

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/10/01	376
2025/10/02	392
2025/10/03	402
2025/10/04	400
2025/10/05	402
2025/10/06	408
2025/10/07	389
2025/10/08	394
2025/10/09	392
2025/10/10	385
2025/10/11	388
2025/10/12	382
2025/10/13	375
2025/10/14	384
2025/10/15	370
2025/10/16	384
2025/10/17	387
2025/10/18	372
2025/10/19	375
2025/10/20	393
2025/10/21	390
2025/10/22	375
2025/10/23	371
2025/10/24	384
2025/10/25	386
2025/10/26	388
2025/10/27	401
2025/10/28	395
2025/10/29	393
2025/10/30	383
2025/10/31	389

Advertisers fluctuated throughout October, peaking at 408 on the 6th. The month concluded with 389 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Human Resources

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
seek.com.au	5.48%
foundu.com.au	1.33%
deel.com	1.27%
usemultiplier.com	1.24%
brighthr.com	0.57%
bamboohr.com	-1.5%
employmenthero.com	-1.61%
remote.com	-1.75%
mable.com.au	-1.92%
workable.com	-2.2%

Seek.com.au surged with a 5.48% click share increase, while workable.com dropped by 2.2%.

Campaign Efficiency

AUS Services Human Resources Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	employmenthero.com	seek.com.au	foundu.com.au	bamboohr.com	indeed.com	fairworkhelp.com.au	mable.com.au	hibob.com	myperfectresume.com	deel.com
2025/10/01	13.69%	16.79%	0.02%	4.53%	5.59%	4.44%	2.75%	0.48%	3.16%	0.06%
2025/10/02	9.74%	11.06%	0%	16.59%	3.76%	4.47%	2.39%	5.45%	2.33%	2.49%
2025/10/03	15.9%	12.05%	0.06%	6.36%	4.54%	3.52%	3.48%	2.73%	2.22%	2.85%
2025/10/04	12.87%	13.25%	2.41%	10.36%	3.89%	1.67%	4.76%	5.95%	2.23%	0.03%
2025/10/05	0.02%	13.26%	2.59%	15.25%	4.09%	0.07%	6.46%	1.84%	2.79%	0.03%
2025/10/06	12.39%	11.18%	0.01%	7.98%	3.52%	0.64%	4.68%	5.33%	2.01%	0.38%
2025/10/07	24.86%	8.69%	0.01%	7.68%	3.81%	3.86%	3.69%	1.42%	2.08%	0.04%
2025/10/08	21.12%	9.15%	0.01%	7.37%	2.9%	2.91%	3.52%	4.69%	2.22%	4.74%
2025/10/09	16.78%	9.75%	0.01%	8.37%	4.45%	2.19%	3.06%	8.17%	1.9%	2.33%
2025/10/10	25.78%	9.38%	0.01%	5.41%	2.68%	2.54%	3.16%	0.25%	1.6%	2.74%
2025/10/11	22.76%	11.55%	0.09%	8.25%	3.28%	0.08%	2.78%	3.61%	2.13%	0.03%
2025/10/12	0%	11.67%	0.05%	7.04%	5.41%	0.08%	5.23%	4.2%	2.7%	0.03%
2025/10/13	14.97%	10.22%	2.34%	11.07%	2.36%	1.97%	3.07%	1.65%	2.39%	0.03%
2025/10/14	19.68%	10.1%	1.88%	13.22%	1.98%	2.68%	3.87%	3.99%	1.81%	0.04%
2025/10/15	25.02%	12.28%	1.96%	9.83%	2.67%	1.89%	5.35%	2.33%	1.99%	0.02%
2025/10/16	18.66%	14.67%	0.04%	6.46%	3.22%	3.69%	4.01%	1.43%	2.15%	2.01%
2025/10/17	17.13%	14.41%	1.9%	10.56%	3.63%	1.81%	4.39%	0.15%	1.81%	3.83%
2025/10/18	18.73%	13.9%	2.25%	11.92%	3.71%	0.11%	4.44%	1.46%	2.45%	6.65%
2025/10/19	0%	15.22%	12.25%	11.19%	3.49%	0.07%	4.85%	4.85%	2.36%	6.7%
2025/10/20	11.04%	13.78%	3.02%	11.48%	3.66%	3.09%	5.16%	1.31%	2.1%	2.06%
2025/10/21	20.71%	14.49%	3.15%	7.98%	3.52%	3.02%	3.9%	0.36%	2.39%	0.12%
2025/10/22	18.22%	12.98%	0.01%	15.04%	3.23%	2.27%	2.88%	2.29%	2.08%	0.08%
2025/10/23	20.16%	14.79%	3.78%	10.24%	2.18%	1.55%	1.88%	0.93%	1.9%	1.93%
2025/10/24	20.86%	14.27%	0.01%	8.51%	2.89%	2.67%	2.26%	3.48%	1.66%	0.08%
2025/10/25	16.75%	15.48%	1.6%	9.43%	3.76%	0.08%	2.66%	3.33%	1.67%	5.27%
2025/10/26	11.7%	16.06%	0%	0.06%	3.32%	0.07%	3.83%	2.17%	2.08%	4.17%
2025/10/27	17.39%	15.38%	0%	1.2%	4.2%	2.72%	2.61%	7.21%	1.51%	7.04%
2025/10/28	18.8%	14.02%	1%	3.89%	2.23%	0.63%	3.1%	2.18%	2.19%	3.75%
2025/10/29	18.78%	13.38%	4.81%	6.26%	2.72%	1.36%	2.16%	0.14%	2.11%	1.78%
2025/10/30	18.32%	12.9%	1.92%	11.64%	2.81%	1.84%	2.17%	1.96%	2.11%	0.16%
2025/10/31	21.73%	14.45%	5.66%	4.92%	2.6%	2.43%	2.27%	2.2%	1.8%	0.5%

employmenthero.com
seek.com.au
foundu.com.au
bamboohr.com
indeed.com
fairworkhelp.com.au
mable.com.au
hibob.com
myperfectresume.com
deel.com

Employmenthero.com saw fluctuating impressions, peaking at 25.78% on October 10. Seek.com.au maintained a steady presence, while foundu.com.au had a notable spike on October 19. Bamboohr.com and indeed.com showed consistent activity, with fairworkhelp.com.au and mable.com.au experiencing minor variations. Hibob.com and myperfectresume.com had modest shares, and deel.com had sporadic peaks. The month concluded with employmenthero.com leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Human Resources

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for AUS Services Human Resources - Last month

1
Employment Hero Payroll | Employment Hero HRIS https://www.employmenthero.com › employment › hero
Manage HR, Payroll, Hiring, and Employee Experience from a single, secure platform. Trusted...
2
Australia's Leading Platform - From $3.25 Per Employee/Week https://www.foundu.com.au › workforce › management
Get Your Processes Ready For The New Financial Year - Trusted By Top Australian Businesses
3
The Complete HR Solution | HiBob Is So Much Better https://www.hibob.com › hr › management
Advanced Reports, Time Management, Performance & Benefits. Schedule a Free Demo. Solving the HR Needs of Businesses Through Better People...
4
Free Resume Builder https://www.myperfectresume.com
AI-Powered Resume Perfection — AI-Powered Resumes That Get You Hired 33% Faster. Get a Perfect Resume Made in Minutes.
5
Seek For Employers https://talent.seek.com.au/find-candidates/easily
SEEK — Post your job ads and connect with candidates at Australia's most visited employment site. Find the right people for your business. Get expert hiring advice and post your ad on SEEK.

In the competitive landscape of HR services, Employment Hero and HiBob stand out with comprehensive platforms, while FoundU emphasizes affordability. MyPerfectResume leverages AI for faster hiring, and SEEK connects employers with candidates on Australia’s top employment site. Each ad highlights unique strengths, from cost-effectiveness to advanced technology.

Frequently Asked Questions

Why is the AUS Services Human Resources November 2025 Report useful and how should I use it?

Why is the AUS Services Human Resources November 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Services Human Resources November 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Services Human Resources November 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Services Human Resources November 2025 Report?

The AUS Services Human Resources November 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Services Human Resources November 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Services Human Resources November 2025 Report for?

The AUS Services Human Resources November 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Doing more with less: how Adthena customers are maximizing PPC performance with shrinking budgets

In today's volatile economic landscape, businesses face unprecedented challenges in justifying their marketing expenditures. While maximizing PPC performance and ensuring that every dollar spent delivers results, adopting a data-driven approach is imperative.

Paid search advertising, a cornerstone of digital marketing strategies, is no longer immune to these budget cuts. As companies grapple with rising redundancies and shifting consumer behaviors, advertising teams are pressured to do more with less.Read case study

Ask Arlo: AI generated search insights in seconds

In today's fast-paced digital marketing landscape, extracting valuable insights from vast amounts of data can be a daunting task. This is where Ask Arlo, Adthena's GenAI-powered chatbot, comes into play. Ask Arlo revolutionizes the way marketers of all levels interact with their data, providing instant, AI generated search insights and reports directly within the Adthena platform.Read case study

Georgia Law Firm Case Study: Reduced Brand Infringements by 39% and CPCs by 25% with Adthena

A prominent law firm in Georgia (US), had a massive amount of trademark infringements in the 9 markets they serve. Using Adthena, they were able to significantly cut their brand infringements and CPC’s in the first five months using Adthena.
Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Services Human Resources - PPC Market Share Analysis November 2025