Why is the AUS Services Human Resources April 2026 Report useful and how should I use it?

Why is the AUS Services Human Resources April 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Services Human Resources April 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Services Human Resources April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Services Human Resources April 2026 Report?

The AUS Services Human Resources April 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Services Human Resources April 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Services Human Resources April 2026 Report for?

The AUS Services Human Resources April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

AUS Services Human Resources - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Human Resources category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Services Human Resources AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	11.6323944808
	88.3676055192

11%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	32
	68

32%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	5%
Transactional	0%
Navigational	1%
Seasonal	0%
Local	0%
Problem Solving	18%

Market Exposure

Share of Clicks for top 10 AUS Services Human Resources brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
employmenthero.com	32.53
seek.com.au	26.73
mable.com.au	7.67
brighthr.com	4.62
absolutedomestics.com.au	3.53
indeed.com	1.71
deel.com	1.63
resume-now.com	1.4
ku.com.au	1.39
myperfectresume.com	1.38
others	17.41

employmenthero.com - 32.53%
seek.com.au - 26.73%
mable.com.au - 7.67%
brighthr.com - 4.62%
absolutedomestics.com.au - 3.53%
indeed.com - 1.71%
deel.com - 1.63%
resume-now.com - 1.4%
ku.com.au - 1.39%
myperfectresume.com - 1.38%
others - 17.41%

In the PPC landscape, Employment Hero leads with 32.53% click share, followed by Seek at 26.73%. Mable and BrightHR trail behind, while ‘others’ collectively hold 17.41%.

Market Exposure

Share of Spend for the top 10 AUS Services Human Resources brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	employmenthero.com	deel.com	peninsulagrouplimited.com.au	fairworkhelp.com.au	brighthr.com	resume-now.com	wisdomwellbeing.com	mable.com.au	seek.com.au	ku.com.au
2026/04/01	18.78%	0.19%	6.64%	3.78%	6.92%	3.97%	3.53%	3.88%	7.59%	0%
2026/04/02	17.75%	5.13%	7.4%	1.34%	5.83%	3.05%	8.33%	3.85%	5.63%	2.41%
2026/04/03	23.73%	3.17%	3.89%	5.82%	5.46%	2.69%	1.2%	3.79%	5.15%	3.25%
2026/04/04	24.6%	4.17%	6.41%	0.1%	8.26%	3.46%	0.04%	4.23%	6.02%	5.16%
2026/04/05	9.52%	5.4%	8.66%	0.07%	6.86%	4.45%	0.05%	4.67%	7.7%	5.09%
2026/04/06	17.4%	7.92%	5.03%	0.07%	5.85%	3.52%	0.04%	3.73%	5.64%	3.38%
2026/04/07	10.05%	6.44%	4%	11.5%	3.66%	3.31%	8.67%	2.93%	6.06%	2.72%
2026/04/08	9.74%	5.82%	4.14%	4.96%	4.48%	2.85%	9.01%	3.73%	6.41%	2.35%
2026/04/09	18.05%	0.51%	6.24%	3.74%	4.66%	3.3%	9.12%	3.58%	8.14%	2.04%
2026/04/10	17.01%	6.02%	6.97%	0.12%	3.91%	2.77%	9.89%	2.87%	8.33%	0.71%
2026/04/11	17.32%	5.94%	7.09%	4.45%	4.44%	3.58%	0.04%	4.5%	7.06%	3.07%
2026/04/12	10.23%	6.69%	8.14%	0.05%	6.51%	2.93%	0.04%	3.65%	8.87%	5.38%
2026/04/13	10.41%	5.33%	4.88%	9.42%	6.49%	3.22%	9.71%	5.35%	6.68%	1.83%
2026/04/14	10.97%	6.15%	4.01%	6.5%	5.21%	3.26%	7.22%	4.01%	8.31%	6.54%
2026/04/15	15.88%	6.5%	4.86%	3.83%	5.19%	3.6%	9.08%	2.76%	6.44%	2.66%
2026/04/16	11.96%	5.82%	4.52%	5.31%	4.08%	3.24%	10.73%	3.56%	7.3%	5.1%
2026/04/17	15.17%	7.29%	7.03%	0.27%	6.45%	3.4%	10.76%	3.84%	7.23%	1.97%
2026/04/18	26.27%	2.52%	4.53%	3.66%	6.63%	2.8%	0.04%	4.37%	6.64%	5.18%
2026/04/19	9.14%	1.32%	5.8%	0.09%	9.63%	3.32%	0.04%	6.35%	8.49%	10.21%
2026/04/20	15.69%	2.52%	5.73%	5.71%	6.64%	3.03%	11.18%	4.7%	6.8%	3.84%
2026/04/21	14.89%	1.2%	4.1%	2.29%	5.35%	2.99%	8.63%	3.56%	7.82%	4.68%
2026/04/22	23.04%	2.14%	4.66%	5.78%	4.43%	2.54%	6.34%	4.04%	7.7%	4.46%
2026/04/23	19.36%	6.35%	5.16%	5.04%	4.53%	3.21%	5.95%	3.63%	7.98%	4.32%
2026/04/24	29.72%	2.24%	4.17%	0.26%	3.5%	3.19%	7.88%	3.38%	6.41%	6.81%
2026/04/25	33.37%	0.51%	5.36%	6.86%	4.96%	3.42%	0.01%	3.19%	6.64%	4.99%
2026/04/26	18.5%	5.07%	6.7%	0.06%	7.68%	4.12%	0.02%	2.98%	6.85%	5.56%
2026/04/27	20.1%	2.56%	3.78%	5.78%	3.95%	3.13%	9.91%	2.7%	4.49%	7.07%
2026/04/28	25.52%	2.56%	4.35%	0.36%	4.58%	3.44%	7.29%	3.1%	5.7%	2.53%
2026/04/29	24.63%	3.16%	4.42%	7.1%	4.51%	3.51%	6.65%	3.17%	5.12%	3.22%
2026/04/30	21.31%	6.8%	5.54%	4.59%	4.49%	4.24%	3.26%	2.37%	1.82%	0%

employmenthero.com
deel.com
peninsulagrouplimited.com.au
fairworkhelp.com.au
brighthr.com
resume-now.com
wisdomwellbeing.com
mable.com.au
seek.com.au
ku.com.au

Employmenthero.com led April with fluctuating spend, peaking at 33.37%. Deel.com saw a modest rise, ending at 6.8%. PeninsulaGroupLimited.com.au maintained steady growth, closing at 5.54%. FairWorkHelp.com.au had sporadic spikes, finishing at 4.59%. BrightHR.com showed consistent activity, ending at 4.49%. Resume-Now.com remained stable, closing at 4.24%. WisdomWellbeing.com experienced volatility, ending at 3.26%. KU.com.au had a steady presence, finishing at 3.22%. Mable.com.au showed a slight decline, ending at 2.37%. Seek.com.au had a strong start but dipped, closing at 1.82%.

Market Exposure

Competitor Count for AUS Services Human Resources

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/04/01	303
2026/04/02	303
2026/04/03	312
2026/04/04	306
2026/04/05	327
2026/04/06	326
2026/04/07	322
2026/04/08	319
2026/04/09	303
2026/04/10	312
2026/04/11	309
2026/04/12	324
2026/04/13	308
2026/04/14	312
2026/04/15	317
2026/04/16	306
2026/04/17	300
2026/04/18	297
2026/04/19	296
2026/04/20	303
2026/04/21	307
2026/04/22	303
2026/04/23	293
2026/04/24	311
2026/04/25	300
2026/04/26	303
2026/04/27	315
2026/04/28	307
2026/04/29	309
2026/04/30	304

April saw fluctuating advertiser numbers, peaking at 327 on April 5th, then declining to 293 by April 23rd, before stabilizing at 304 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Human Resources

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
employmenthero.com	9.76%
absolutedomestics.com.au	0.56%
ku.com.au	0.41%
resume.io	0.27%
betterlifecareservices.com.au	0.16%
hibob.com	-0.35%
indeed.com	-0.53%
deel.com	-1.05%
mable.com.au	-3.12%
seek.com.au	-3.86%

Employmenthero.com surged with a 9.76% click share increase, while seek.com.au dropped by 3.86%.

Campaign Efficiency

AUS Services Human Resources Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	employmenthero.com	deel.com	hibob.com	peninsulagrouplimited.com.au	seek.com.au	brighthr.com	resume-now.com	indeed.com	mable.com.au	wisdomwellbeing.com
2026/04/01	14.09%	0.05%	14.33%	5.74%	15.65%	5.25%	2.59%	1.99%	3.9%	1.9%
2026/04/02	15.54%	9.15%	5.3%	5.71%	11.85%	5.16%	2.1%	2.43%	5.35%	2.51%
2026/04/03	20.05%	5.62%	8.41%	2.27%	9.68%	4.93%	1.65%	1.66%	5.21%	0.72%
2026/04/04	20.63%	7.16%	2.09%	4.2%	13.41%	7.64%	2.26%	3.51%	5.71%	0.02%
2026/04/05	6.42%	8.97%	0.02%	5.35%	16.06%	5.19%	2.78%	3.48%	6.05%	0.03%
2026/04/06	14.62%	14.4%	0.45%	3.27%	11.96%	5.16%	2.24%	3.01%	4.82%	0.02%
2026/04/07	9.31%	12.01%	8.16%	2.28%	12.16%	2.73%	2.21%	3.5%	4.38%	3.64%
2026/04/08	9.14%	10.58%	7.62%	2.52%	12.85%	3.53%	1.82%	2.29%	4.72%	3.63%
2026/04/09	16.96%	0.38%	12.22%	4.03%	15.13%	3.8%	2.18%	2.08%	5.19%	3.59%
2026/04/10	14.45%	9.69%	6.06%	4.49%	15.64%	3.31%	1.77%	3.03%	3.41%	3.57%
2026/04/11	15.1%	9.5%	4.19%	4.4%	14.08%	3.93%	2.31%	3.17%	5.57%	0.02%
2026/04/12	7.2%	11.14%	0.02%	5.19%	17.4%	4.41%	1.91%	2.55%	4.81%	0.02%
2026/04/13	10.28%	8.76%	4.89%	3.29%	15.53%	5.23%	2.29%	3.47%	6.16%	4%
2026/04/14	10.05%	9.87%	7.32%	2.17%	15.88%	4.43%	2.15%	2.71%	5.18%	2.86%
2026/04/15	13.9%	11.41%	6.17%	3.02%	12.46%	4.65%	2.45%	1.76%	2.93%	3.41%
2026/04/16	10.73%	10.81%	9.4%	3.03%	14.83%	3.16%	2.3%	2.42%	5.19%	4.03%
2026/04/17	12.82%	12.67%	8.09%	4.94%	13.66%	5.08%	2.34%	1.25%	4.28%	4.01%
2026/04/18	24.52%	3.72%	0.08%	3.05%	14.03%	5.37%	1.94%	1.7%	6.1%	0.03%
2026/04/19	7.72%	1.79%	0.04%	3.73%	16.96%	7.97%	2.24%	3.22%	8.49%	0.03%
2026/04/20	14.75%	4.45%	1.62%	5.1%	14.14%	6.55%	2.24%	0.92%	6.51%	4.62%
2026/04/21	14.37%	1.4%	7.81%	3.13%	15.71%	4%	2.13%	1.31%	5.49%	3.32%
2026/04/22	21.56%	3.66%	1.5%	3.21%	16.41%	3.64%	1.9%	1.15%	5.44%	2.21%
2026/04/23	17.7%	11.45%	6.13%	3.77%	16.14%	3.84%	2.26%	1.21%	3.16%	1.84%
2026/04/24	29.44%	3.42%	3.29%	3.34%	14.44%	2.96%	2.32%	1.36%	3.24%	3.31%
2026/04/25	29.48%	0.23%	0.2%	5.69%	16.1%	4.27%	2.51%	2.46%	3.22%	0.01%
2026/04/26	14.25%	8.35%	0.03%	4.24%	15.83%	7.79%	2.75%	2.71%	2.79%	0.01%
2026/04/27	20.04%	5%	2.03%	2.87%	10.86%	3.46%	2.38%	1.79%	4.02%	3.75%
2026/04/28	23.46%	4.97%	4.49%	3.27%	11.62%	5.11%	2.42%	3.05%	2.13%	2.57%
2026/04/29	23.78%	5.79%	5.05%	3.48%	11.94%	3.83%	2.6%	2.4%	3.52%	2.08%
2026/04/30	18.98%	12.06%	11.3%	4.8%	3.82%	3.61%	2.88%	2.54%	2.26%	1.42%

employmenthero.com
deel.com
hibob.com
peninsulagrouplimited.com.au
seek.com.au
brighthr.com
resume-now.com
indeed.com
mable.com.au
wisdomwellbeing.com

Employmenthero.com saw fluctuating impressions, peaking at 29.48% on April 25. Deel.com had a notable dip mid-month, while Seek.com maintained a steady presence. By month’s end, Employmenthero.com led, with Seek.com and Deel.com trailing.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Human Resources

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for AUS Services Human Resources - Last month

1
Global HR and Payroll https://www.deel.com › remote-payroll
See Why Others Trust Deel — Deel is your forever people platform built to handle payroll and HR for global teams. Onboard new...
2
Employment Hero Payroll https://www.employmenthero.com › employment › hero
Employment Hero HRIS — Manage HR, Payroll, Hiring, and Employee Experience from a single, secure platform. Automate payroll, manage leave, and centralise employee data.
3
Empower Managers with HR Tools | #1 HR Platform - HiBob HRIS https://www.hibob.com › hibob › hris
Simplify HR Complexity with Bob's Modern HRIS System & Make Your HR Processes a Breeze.
4
Disability Support Worker Jobs https://www.seek.com.au/
Your next job is waiting — Job recommendations, tailored to you. Every. Single. Time. The right jobs for you on SEEK. Looking to make your next move? We'll show you the right...
5
How to use the STAR method in an interview? - WISE https://www.wiseemployment.com.au
A simple guide to using the STAR method in interviews, including examples, common mistakes and tips to help you answer behavioural questions with confidence.

In the competitive landscape of HR and payroll solutions, Deel stands out with its promise of a “forever people platform” for global teams. Employment Hero emphasizes a unified HR experience, while HiBob simplifies HR complexities. SEEK and WISE focus on job opportunities and interview techniques, respectively.

Frequently Asked Questions

Why is the AUS Services Human Resources April 2026 Report useful and how should I use it?

Why is the AUS Services Human Resources April 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Services Human Resources April 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Services Human Resources April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Services Human Resources April 2026 Report?

The AUS Services Human Resources April 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Services Human Resources April 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Services Human Resources April 2026 Report for?

The AUS Services Human Resources April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Services Human Resources - PPC Market Share Analysis April 2026