AUS Services Human Resources - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Human Resources category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Human Resources – AUS

Google AI Overview visibility for Services Human Resources AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 24.5852597226
75.4147402774
24%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 26
74
26%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 0%
Navigational 1%
Seasonal 0%
Local 1%
Problem Solving 11%

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Market Exposure

Share of Clicks for top 10 AUS Services Human Resources brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
employmenthero.com 65.59
mable.com.au 6.22
brighthr.com 4.83
indeed.com 2.44
hibob.com 1.36
resume.io 1.31
myperfectresume.com 1.06
wisdomwellbeing.com 1.02
deel.com 0.99
absolutedomestics.com.au 0.8
others 14.38
  • employmenthero.com - 65.59%
  • mable.com.au - 6.22%
  • brighthr.com - 4.83%
  • indeed.com - 2.44%
  • hibob.com - 1.36%
  • resume.io - 1.31%
  • myperfectresume.com - 1.06%
  • wisdomwellbeing.com - 1.02%
  • deel.com - 0.99%
  • absolutedomestics.com.au - 0.8%
  • others - 14.38%

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In the competitive landscape of Google PPC, Employment Hero dominates with a 65.59% click share. Mable follows at 6.22%, while ‘others’ collectively hold 14.38%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Services Human Resources brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date employmenthero.com peninsulagrouplimited.com.au brighthr.com hibob.com resume.io fairworkhelp.com.au wisdomwellbeing.com myperfectresume.com mable.com.au deel.com
2026/07/01 25.94% 3.13% 3.01% 10.27% 2.2% 4.19% 9.63% 2.99% 2.81% 0.76%
2026/07/02 28.49% 4.09% 3.66% 7.64% 2.22% 7.88% 6.25% 2.58% 3.76% 0.69%
2026/07/03 24.55% 4.73% 3.49% 4.59% 1.97% 6.58% 5.19% 1.65% 4% 1.94%
2026/07/04 26.72% 3.37% 10.04% 0.47% 2.75% 7.04% 0.06% 1.9% 5.16% 2.45%
2026/07/05 22.35% 2.6% 8.11% 0.16% 2.96% 0.1% 0.06% 2.87% 4.36% 3.51%
2026/07/06 20.5% 5.04% 4.51% 4.17% 3.95% 5.33% 5.91% 2.2% 4.92% 0.86%
2026/07/07 23.41% 4.55% 6.09% 6% 3.48% 0.27% 3.56% 1.68% 3.78% 2.91%
2026/07/08 26.13% 4.38% 6.31% 5.44% 3.66% 4.94% 3.45% 1.5% 3.92% 0.42%
2026/07/09 28.22% 2.59% 5.08% 4.05% 4.38% 4.77% 5.63% 2.5% 2.77% 1.24%
2026/07/10 33.68% 1.97% 5.06% 6.49% 3.2% 6.6% 2.92% 1.09% 2.97% 2.18%
2026/07/11 33.61% 2.57% 3.86% 0.19% 2.78% 1.83% 0.03% 2.5% 4.16% 3.53%
2026/07/12 22.43% 2.75% 4.3% 0.14% 6.22% 0.06% 0.04% 3.9% 4.82% 5.79%
2026/07/13 26.56% 4.81% 3.52% 3.64% 2.77% 5.78% 5.08% 1.68% 3.69% 2.79%
2026/07/14 21.82% 3.58% 2.88% 10.07% 3.23% 4.19% 4.99% 2.66% 4.54% 4.89%
2026/07/15 25.09% 5.61% 2.12% 6.81% 2.23% 7.57% 5.61% 2.94% 3.18% 2.98%
2026/07/16 23.35% 6.33% 4.8% 5.67% 2.52% 5.03% 4.6% 1.96% 3.37% 4.53%
2026/07/17 26.56% 2.21% 4.91% 5.78% 3.29% 3.95% 5.15% 2.62% 3.69% 6.83%
2026/07/18 31.1% 5.05% 4.06% 0.19% 1.76% 0.19% 0.04% 2.36% 4.53% 11.14%
2026/07/19 26.83% 2.3% 6.29% 0.28% 7.41% 0.25% 0.05% 2.58% 4.95% 7.25%
2026/07/20 28.56% 2.56% 2.95% 0.23% 1.66% 0.29% 5.8% 2.75% 5.45% 4.94%
2026/07/21 21.48% 3.52% 2.84% 9.91% 3.18% 4.13% 4.91% 2.61% 4.47% 4.83%
2026/07/22 22.69% 4.96% 3.99% 3.83% 2.16% 4.23% 5.33% 3.23% 3.89% 5.29%
2026/07/23 27.72% 3.53% 2.43% 5.71% 1.5% 2.59% 9.92% 2.15% 2.72% 3%
2026/07/24 26.01% 5.65% 3.85% 3.86% 2.33% 0.52% 8.56% 1.7% 3.85% 5.45%
2026/07/25 25.8% 7.19% 3.24% 3.93% 2.78% 0.92% 5.44% 2.35% 4.59% 4.02%
2026/07/26 26.53% 4.08% 4.14% 2.84% 2.64% 3.29% 2.01% 3.65% 3.2% 2.86%
2026/07/27 27.35% 4.2% 2.39% 5.51% 2.2% 3.27% 7.13% 2.35% 3.11% 2.35%
2026/07/28 24.6% 5.69% 3.69% 7.65% 2.1% 3.18% 7% 2.91% 2.87% 5.54%
2026/07/29 23.67% 4.84% 6.84% 2.87% 4.76% 7.6% 1.92% 5.75% 2.84% 0.8%
2026/07/30 18.46% 4.49% 6.1% 6.51% 3.03% 4.84% 6.02% 3.07% 2.6% 5.28%
2026/07/31 22.17% 7.56% 5.15% 4.63% 4.27% 4.12% 3.27% 2.95% 2.85% 2.75%
  • employmenthero.com
  • peninsulagrouplimited.com.au
  • brighthr.com
  • hibob.com
  • resume.io
  • fairworkhelp.com.au
  • wisdomwellbeing.com
  • myperfectresume.com
  • mable.com.au
  • deel.com

Copyright © Adthena. All rights reserved.

Employmenthero.com led July with fluctuating spend, peaking at 33.68% on July 10. Peninsula Group Limited saw a steady rise, ending at 7.56%. Brighthr.com and Hibob.com showed varied trends, while Deel.com surged mid-month, peaking at 11.14% on July 18.

Market Exposure

Competitor Count for AUS Services Human Resources

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 259
2026/07/02 286
2026/07/03 300
2026/07/04 292
2026/07/05 307
2026/07/06 316
2026/07/07 319
2026/07/08 308
2026/07/09 296
2026/07/10 286
2026/07/11 291
2026/07/12 291
2026/07/13 288
2026/07/14 294
2026/07/15 288
2026/07/16 307
2026/07/17 291
2026/07/18 286
2026/07/19 283
2026/07/20 289
2026/07/21 294
2026/07/22 321
2026/07/23 313
2026/07/24 328
2026/07/25 313
2026/07/26 322
2026/07/27 304
2026/07/28 293
2026/07/29 231
2026/07/30 298
2026/07/31 294

Copyright © Adthena. All rights reserved.

July saw a dynamic shift in advertisers, starting at 259 and peaking at 328. The month concluded with a stable 294, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Human Resources

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
employmenthero.com 2.64%
wisdomwellbeing.com 0.48%
deel.com 0.44%
myperfectresume.com 0.32%
busybees.edu.au 0.23%
ku.com.au -0.3%
perkbox.com -0.41%
absolutedomestics.com.au -0.86%
mable.com.au -1.48%
brighthr.com -1.84%

Copyright © Adthena. All rights reserved.

Employmenthero.com surged with a 2.64% click share increase, while brighthr.com faced a decline of 1.84%.

Campaign Efficiency

AUS Services Human Resources Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date employmenthero.com hibob.com brighthr.com peninsulagrouplimited.com.au deel.com remote.com mable.com.au indeed.com wisdomwellbeing.com fairworkhelp.com.au
2026/07/01 29.83% 18.95% 2.35% 1.36% 1.33% 3.98% 2.8% 5.11% 3.64% 1.79%
2026/07/02 30.61% 14.09% 2.83% 2.96% 0.31% 1.28% 4.11% 4.65% 2.71% 2.68%
2026/07/03 32.16% 8.7% 2.72% 3.29% 2.84% 1.44% 4.05% 4.85% 2.24% 2.36%
2026/07/04 35.58% 0.37% 10.17% 2.03% 2.61% 0.02% 5.99% 4.09% 0.03% 3.08%
2026/07/05 25.18% 0.03% 5.45% 1.51% 4.45% 7.64% 5.64% 5.45% 0.03% 0.07%
2026/07/06 25.78% 8% 4.2% 2.56% 0.56% 1.82% 5.63% 6.85% 2.99% 2.29%
2026/07/07 26.77% 10.6% 4.61% 2.22% 5% 1.59% 5.52% 4.74% 1.62% 0.27%
2026/07/08 31.48% 10.44% 4.9% 2.11% 0.25% 0.03% 3.81% 3.8% 1.69% 1.99%
2026/07/09 35.56% 7% 3.85% 2.72% 2.09% 0.03% 2.71% 4.66% 2.67% 2.6%
2026/07/10 38.25% 11.17% 4.11% 0.72% 3.8% 0.03% 3.01% 8.26% 1.2% 2.32%
2026/07/11 39.47% 0.09% 2.75% 0.98% 5.33% 4.6% 5.32% 3.82% 0.01% 0.96%
2026/07/12 27.23% 0.02% 3.35% 1.24% 10.24% 2.4% 6.61% 5.39% 0.02% 0.05%
2026/07/13 27.36% 6.22% 3.44% 2.1% 4.55% 2.87% 4.86% 5.44% 2.1% 2.21%
2026/07/14 24.52% 17.97% 3.16% 1.53% 7.74% 2.94% 5.43% 1.91% 1.96% 1.33%
2026/07/15 27.89% 12.21% 2.03% 2.41% 5.84% 6.47% 3.97% 1.54% 2.43% 2.71%
2026/07/16 27.29% 10.72% 4.58% 3.59% 7.56% 0.04% 3.63% 1.98% 2.55% 2.23%
2026/07/17 32.59% 11.11% 3.76% 0.9% 9.73% 1.75% 4.54% 2.47% 2.1% 1.18%
2026/07/18 35.7% 0.05% 3.12% 2.32% 21.33% 0.04% 3.86% 2.34% 0.02% 0.13%
2026/07/19 32.26% 0.07% 5.67% 1.33% 10.03% 0.05% 6.47% 3.77% 0.03% 0.19%
2026/07/20 34.47% 0.07% 2.82% 1.3% 9.13% 4.47% 6.12% 2.31% 2.7% 0.25%
2026/07/21 24.52% 17.97% 3.16% 1.53% 7.74% 2.94% 5.43% 1.91% 1.96% 1.33%
2026/07/22 28.91% 7.41% 4.64% 2.22% 7.51% 0.03% 4.19% 4.07% 2.62% 2.63%
2026/07/23 33.43% 11.74% 1.93% 1.74% 4.54% 1.24% 3.69% 2.92% 4.25% 1.69%
2026/07/24 31.24% 7.7% 3.06% 2.74% 9.67% 0.09% 4.49% 5.29% 3.83% 0.45%
2026/07/25 32.46% 7.26% 2.96% 3.58% 6.5% 0.08% 4.66% 3.95% 2.86% 0.55%
2026/07/26 29.77% 4.99% 4.92% 3.68% 4.25% 3.48% 3.63% 3.3% 1.12% 1.11%
2026/07/27 35.94% 11.03% 2.25% 2.04% 2.35% 2.74% 3.49% 3.99% 3.68% 2.02%
2026/07/28 31.62% 14.13% 2.35% 2.59% 9.44% 2.37% 3.36% 4.78% 2.79% 1.15%
2026/07/29 34.03% 5.99% 4.51% 2.03% 0.31% 0.02% 5.16% 2.86% 1.16% 3.4%
2026/07/30 23.76% 13.02% 4.7% 2.41% 8.54% 1.53% 2.68% 4.96% 3.24% 2.04%
2026/07/31 26.91% 9.95% 4.56% 4.51% 4.42% 3.71% 3.34% 3.2% 1.53% 1.46%
  • employmenthero.com
  • hibob.com
  • brighthr.com
  • peninsulagrouplimited.com.au
  • deel.com
  • remote.com
  • mable.com.au
  • indeed.com
  • wisdomwellbeing.com
  • fairworkhelp.com.au

Copyright © Adthena. All rights reserved.

Employmenthero.com led July with fluctuating impressions, peaking mid-month. Hibob.com saw a decline, while Deel.com surged mid-month. Brighthr.com and Mable.com.au maintained steady shares. The month concluded with Employmenthero.com dominating.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Human Resources

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Services Human Resources - Last month
  1. 1
    Corporate Roles at Coles Group - Flexible Working Options https://www.colescareers.com.au › coles › corporate

    Coles offers flexible working, paid parental leave, discounts and strong career growth. Work on projects helping feed millions of Australians every day.

  2. 2
    Global HR and Payroll https://www.deel.com › remote-payroll

    Others Aren’t Remotely Close — Deel is your forever people platform built to handle payroll and HR for global teams. Experience superior 24/7 support with Deel's dedicated Customer Success Managers. Pay Full-Time Workers.

  3. 3
    Employment Hero Payroll | Time & Attendance Tools https://www.employmenthero.com › employment › hero

    Manage HR, Payroll, Hiring, and Employee Experience from a single, secure platform. Automate...

  4. 4
    Empower Managers with HR Tools | Streamline all Your HR Tasks https://www.hibob.com › hibob › hris

    Keep Employees Engaged and Connected with Bob's Beautiful and Intuitive HRIS System. Simplify HR Complexity with Bob's Modern HRIS System ...

  5. 5
    Mable Support Worker https://www.mable.com.au

    Disability & Aged Care Support — Choose Support Workers Based On Personality, Hobbies, Skills And More On Mable. Join Now. Support workers on Mable are vetted with police...

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, five standout ads capture attention with their unique propositions. Coles Careers highlights flexible working and career growth, appealing to those seeking work-life balance. Deel positions itself as a comprehensive global HR platform, emphasizing unmatched support. Employment Hero offers an all-in-one HR solution, focusing on automation. Hibob engages with its intuitive HRIS system, simplifying HR tasks. Mable connects users with personalized support workers, ensuring trust and compatibility. Each ad effectively communicates its value, resonating with diverse audience needs.

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