UK Services Human Resources - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Human Resources category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Human Resources – UK

Google AI Overview visibility for Services Human Resources UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 31.3541677789
68.6458322211
31%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 19
81
19%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 0%
Navigational 2%
Seasonal 0%
Local 1%
Problem Solving 9%

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Market Exposure

Share of Clicks for top 10 UK Services Human Resources brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
brighthr.com 68.39
perkbox.com 6.94
employmenthero.com 4.66
healthassured.org 3.4
childcare.co.uk 2.41
indeed.com 2.08
peoplehr.com 1.58
totaljobs.com 1.23
sage.com 0.81
bamboohr.com 0.78
others 7.72
  • brighthr.com - 68.39%
  • perkbox.com - 6.94%
  • employmenthero.com - 4.66%
  • healthassured.org - 3.4%
  • childcare.co.uk - 2.41%
  • indeed.com - 2.08%
  • peoplehr.com - 1.58%
  • totaljobs.com - 1.23%
  • sage.com - 0.81%
  • bamboohr.com - 0.78%
  • others - 7.72%

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In the PPC landscape, brighthr.com dominates with 68.39% click share, overshadowing others like perkbox.com at 6.94%. ‘Others’ collectively hold 7.72%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Services Human Resources brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date brighthr.com jobadder.com sage.com axahealth.co.uk employmenthero.com perkbox.com peoplehr.com deel.com bamboohr.com healthassured.org
2026/08/01 30.81% 1.84% 3.94% 0.08% 10.21% 11.15% 0.82% 1.91% 14.12% 0.43%
2026/08/02 22.06% 2.43% 3.71% 0.06% 7.37% 30.22% 1.41% 2.47% 11.35% 0.27%
2026/08/03 15.86% 0% 3.25% 3.28% 5.88% 22.19% 2.46% 1.98% 2.9% 28.89%
2026/08/04 24.59% 0% 4.07% 0.92% 5.02% 7.04% 3.77% 2.07% 2.83% 10.21%
2026/08/05 23.54% 2.06% 4.57% 2.4% 4.58% 4.66% 2.57% 3.07% 3.05% 7.49%
2026/08/06 22.67% 2.32% 6.71% 3.3% 6.39% 7.14% 2.17% 2.4% 2.96% 9.09%
2026/08/07 23.46% 5.21% 2.53% 3.84% 8.27% 3.6% 5.08% 3.18% 3.46% 12.97%
2026/08/08 37.02% 5.96% 3.74% 0.1% 6.23% 4.6% 2.36% 2.11% 3.65% 0.73%
2026/08/09 28.88% 6.33% 11.28% 0.08% 10.6% 4.25% 0.47% 4.79% 2.81% 0.52%
2026/08/10 23.67% 4.93% 5.81% 7.08% 7.74% 3.9% 4.74% 4.16% 4% 6.84%
2026/08/11 23.79% 6.46% 5.69% 3.35% 8.18% 5.88% 2.61% 2.07% 2.74% 11.03%
2026/08/12 24.82% 6.34% 3.17% 3.68% 4.65% 5.26% 2.71% 2.05% 3.07% 11.46%
2026/08/13 21.67% 0% 3% 3.25% 4.98% 5.15% 2.44% 3.7% 3.21% 15.26%
2026/08/14 23.25% 4.7% 3.03% 3.81% 6.67% 3.49% 2.01% 2.47% 3.49% 14.38%
2026/08/15 30.05% 5.19% 5.62% 1.54% 7.44% 8.45% 0.85% 2.26% 2.47% 4.37%
2026/08/16 27.74% 5.9% 6.52% 0.18% 7.82% 8.07% 1.6% 4.48% 2.38% 2.81%
2026/08/17 25.07% 4.57% 3.58% 3.14% 4.2% 3.62% 1.97% 2.83% 2.27% 14.08%
2026/08/18 23.65% 8.83% 5.42% 5.09% 5.85% 6.17% 2.93% 3.21% 3.23% 8.92%
2026/08/19 26.01% 9.76% 1.82% 6.36% 5.33% 5.35% 4.41% 1.85% 3.35% 13.64%
2026/08/20 21.33% 4.42% 6.36% 8.31% 4.16% 6.52% 3.82% 4.13% 2.99% 11.88%
2026/08/21 25.29% 3.5% 5.54% 6.78% 3.74% 4.64% 5.71% 2.2% 3.27% 11.88%
2026/08/22 25.31% 4.32% 6.31% 4.64% 13.66% 5.81% 2.2% 1.8% 2.94% 7.37%
2026/08/23 24.59% 9.23% 7.65% 2.19% 10.86% 5.32% 2.36% 4.84% 3.08% 5.22%
2026/08/24 20.36% 7.29% 6.22% 5.18% 9.78% 3.97% 3.95% 4.19% 2.53% 9.09%
2026/08/25 22.4% 3.54% 7.36% 5.21% 8.48% 4.36% 3.94% 3.19% 2.78% 8.21%
2026/08/26 22.74% 2.58% 7.13% 5.28% 4.38% 4.3% 2.73% 2.72% 3.26% 4.11%
2026/08/27 15.74% 2.27% 4.96% 3.74% 4.06% 4.65% 3.46% 0.69% 2.79% 9.42%
2026/08/28 17.1% 3.93% 6.28% 5.86% 4.89% 3.83% 3.64% 3.05% 2.67% 9.99%
2026/08/29 23.44% 7.31% 8.43% 1.71% 6.23% 5.53% 0.9% 2.1% 2.27% 2.18%
2026/08/30 22.36% 7.49% 15.21% 1.21% 7.93% 7.01% 0.94% 2.86% 1.76% 1.48%
2026/08/31 17.84% 9.95% 7.75% 6.08% 5.75% 4.82% 4.07% 2.43% 1.82% 1.74%
  • brighthr.com
  • jobadder.com
  • sage.com
  • axahealth.co.uk
  • employmenthero.com
  • perkbox.com
  • peoplehr.com
  • deel.com
  • bamboohr.com
  • healthassured.org

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In August 2026, brighthr.com led with fluctuating spend, peaking at 37.02% on the 8th. Jobadder.com saw a steady rise, ending at 9.95%. Sage.com spiked to 15.21% on the 30th. Axahealth.co.uk had a notable increase mid-month. Employmenthero.com and perkbox.com maintained moderate levels. Peoplehr.com and deel.com showed consistent low activity. Bamboohr.com and healthassured.org had sporadic peaks. The month concluded with diverse spend patterns across advertisers.

Market Exposure

Competitor Count for UK Services Human Resources

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 165
2026/08/02 171
2026/08/03 166
2026/08/04 167
2026/08/05 183
2026/08/06 171
2026/08/07 156
2026/08/08 154
2026/08/09 159
2026/08/10 169
2026/08/11 171
2026/08/12 167
2026/08/13 175
2026/08/14 166
2026/08/15 166
2026/08/16 171
2026/08/17 179
2026/08/18 167
2026/08/19 159
2026/08/20 165
2026/08/21 146
2026/08/22 145
2026/08/23 140
2026/08/24 144
2026/08/25 155
2026/08/26 168
2026/08/27 168
2026/08/28 166
2026/08/29 144
2026/08/30 151
2026/08/31 154

Copyright © Adthena. All rights reserved.

August began with 165 advertisers, peaking at 183 on the 5th. A decline followed, reaching a low of 140 on the 23rd. The month concluded with a slight recovery to 154 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Services Human Resources

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
totaljobs.com 1%
employmenthero.com 0.62%
peoplehr.com 0.52%
sage.com 0.47%
perkbox.com 0.38%
healthassured.org -0.2%
visier.com -0.25%
indeed.com -0.27%
mhrglobal.com -0.29%
brighthr.com -2.47%

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Totaljobs.com surged with a 1.00% click share increase, while brighthr.com faced a significant drop of 2.47%.

Campaign Efficiency

UK Services Human Resources Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date brighthr.com employmenthero.com sage.com totaljobs.com perkbox.com indeed.com visier.com mhrglobal.com lhh.com healthassured.org
2026/08/01 38.17% 4.56% 2.36% 0.55% 4.33% 0.68% 10.85% 14.96% 0.03% 0.02%
2026/08/02 20.15% 3.87% 1.37% 0.22% 52.61% 0.48% 4.98% 4.73% 0.02% 0.01%
2026/08/03 13.56% 2.57% 1.27% 0.07% 36.39% 0.26% 1.86% 1.92% 0.05% 35.56%
2026/08/04 35.61% 3.64% 2.65% 1.45% 3.85% 6.55% 4.98% 13.09% 0.14% 1.51%
2026/08/05 35.91% 2.55% 3.11% 1.44% 2.21% 3.74% 2.77% 11.01% 0.76% 1.21%
2026/08/06 36.26% 5.31% 4.18% 1.33% 4.5% 5.91% 3.04% 0.94% 0.64% 1.72%
2026/08/07 39.7% 8.81% 1.87% 1.43% 2.36% 4.42% 3.76% 0.95% 1.58% 2.19%
2026/08/08 44.23% 7.16% 2.1% 0.89% 1.9% 0.92% 16.04% 0.3% 0.05% 0.04%
2026/08/09 43.69% 8.08% 7.04% 1.06% 2.18% 1.7% 11.19% 0.56% 0.04% 0.03%
2026/08/10 44.07% 3.21% 4.15% 1.62% 2.78% 2.8% 2.21% 1.02% 1.62% 1.37%
2026/08/11 44.77% 4.11% 4.78% 1.69% 3.41% 4.65% 3.56% 0.78% 2.38% 1.85%
2026/08/12 43.45% 2.47% 1.64% 1.4% 3.47% 2.78% 7.32% 2.14% 3.86% 1.84%
2026/08/13 38.69% 5.34% 2.15% 2.68% 3.26% 5.81% 2.55% 1.97% 6.27% 2.64%
2026/08/14 40.78% 3.8% 1.73% 1.92% 2.43% 1.28% 1.98% 1.15% 9.34% 2.62%
2026/08/15 52.36% 3.96% 4.49% 3.11% 4.42% 1.73% 5.52% 1.19% 1.02% 0.64%
2026/08/16 42.83% 11.23% 4.17% 2.33% 4.13% 1.83% 3.53% 0.58% 0.65% 0.33%
2026/08/17 42.57% 5.25% 2.1% 1.44% 1.83% 1.48% 4.65% 0.9% 3.26% 2.32%
2026/08/18 43.6% 3.14% 3.98% 1.64% 3.57% 3.32% 5.5% 0.67% 1.86% 1.45%
2026/08/19 48.83% 2.98% 1.08% 2.37% 3.56% 2.9% 4.4% 1.13% 2.83% 2.42%
2026/08/20 42.03% 5.04% 4.71% 2.91% 4.13% 1.74% 3.44% 1.51% 2.33% 2.06%
2026/08/21 43.83% 4.17% 4.01% 3.14% 2.96% 2.09% 2.34% 0.96% 8.11% 1.81%
2026/08/22 40.78% 19.58% 4.47% 2.64% 3.54% 2.44% 1.32% 0.53% 0.64% 0.98%
2026/08/23 37.13% 17.58% 4.98% 2.05% 3.04% 1.25% 5.96% 0.51% 0.11% 0.67%
2026/08/24 36.99% 6% 4.44% 2.23% 2.94% 3.27% 6.01% 0.67% 2.57% 1.65%
2026/08/25 37.75% 9.11% 4.92% 2.41% 2.53% 4.44% 3.54% 0.94% 4.23% 1.38%
2026/08/26 34.78% 3.23% 4.15% 3.72% 2.38% 6.12% 0% 0.52% 5.64% 0.61%
2026/08/27 30.58% 6.89% 4.4% 2.25% 3.03% 5.38% 2.14% 1.74% 1.88% 2.03%
2026/08/28 33.15% 7.12% 5.38% 3.48% 2.52% 5.55% 1.85% 0.78% 1.79% 1.86%
2026/08/29 41.5% 6.53% 6.76% 5.02% 2.87% 5.14% 0.86% 0.91% 0.2% 0.32%
2026/08/30 37.76% 9.95% 11.82% 4.76% 3.34% 1.66% 0% 0.88% 0.02% 0.19%
2026/08/31 34.88% 7.96% 6.81% 6.5% 2.68% 1.81% 0.79% 0.7% 0.55% 0.26%
  • brighthr.com
  • employmenthero.com
  • sage.com
  • totaljobs.com
  • perkbox.com
  • indeed.com
  • visier.com
  • mhrglobal.com
  • lhh.com
  • healthassured.org

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BrightHR’s impression share fluctuated, peaking mid-month at 52.36%. EmploymentHero saw a spike on August 22, reaching 19.58%. Sage’s share rose steadily, ending at 6.81%. TotalJobs and Perkbox had modest gains, while Visier and MHRGlobal experienced declines. LHH and HealthAssured remained low throughout.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Human Resources

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Services Human Resources - Last month
  1. 1
    BrightHR UK | Your HR Management Made Easy https://www.brighthr.com

    The Smart HR Software That Transforms People Management. The Smarter Way To Manage Everyday HR And Health & Safety Tasks. Book A...

  2. 2
    HR & Payroll in One Platform - All-in-One HR & Payroll Tool https://www.employmenthero.com

    Integrated HR, payroll and compliance for UK businesses. Trusted by 25,000+ businesses.

  3. 3
    Employee Assistance Programme https://www.healthassured.org › uk › eap

    Accredited EAP Provider — HA | Wisdom Wellbeing is a leading provider of Employee Assistance Services in the UK. Support your team’s wellbeing today with our affordable EAP. Start now! Services: EAP, Corporate Wellbeing.

  4. 4
    JobAdder Recruiting CRM https://www.jobadder.com › recruitment-crm › software

    Recruitment CRM — Manage candidates, jobs, and placements in one place with JobAdder's recruitment CRM. Engage quality candidates quickly and efficiently and keep...

  5. 5
    EAP | Employee Assistance Programme | Perkbox https://www.perkbox.com

    support staff mental health with perkbox’s employee assistance programme. access confidential, professional support for your entire workforce. Support staff mental health with Perkbox’s Employee...

Copyright © Adthena. All rights reserved.

In the competitive landscape of HR services, BrightHR stands out with its promise of simplifying HR management, while Employment Hero integrates HR and payroll, trusted by over 25,000 businesses. Health Assured and Perkbox focus on employee wellbeing, offering comprehensive assistance programs. JobAdder streamlines recruitment, enhancing candidate engagement.

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