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UK Services Human Resources - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Human Resources category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Human Resources – UK

Google AI Overview visibility for Services Human Resources UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 14.5018940326
85.4981059674
14%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 21
79
21%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 11%

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Market Exposure

Share of Clicks for top 10 UK Services Human Resources brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
brighthr.com 29.6
perkbox.com 21.12
telushealth.com 14.47
employmenthero.com 6.17
natwestmentor.co.uk 5.94
indeed.com 5.7
childcare.co.uk 1.47
bamboohr.com 1.27
healthassured.org 1.25
peninsulagrouplimited.com 1.22
others 11.79
  • brighthr.com - 29.6%
  • perkbox.com - 21.12%
  • telushealth.com - 14.47%
  • employmenthero.com - 6.17%
  • natwestmentor.co.uk - 5.94%
  • indeed.com - 5.7%
  • childcare.co.uk - 1.47%
  • bamboohr.com - 1.27%
  • healthassured.org - 1.25%
  • peninsulagrouplimited.com - 1.22%
  • others - 11.79%

Copyright © Adthena. All rights reserved.

In the PPC landscape, BrightHR leads with 29.6% click share, followed by Perkbox at 21.12%. Telus Health captures 14.47%, while ‘others’ collectively hold 11.79%.

Market Exposure

Share of Spend for the top 10 UK Services Human Resources brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date indeed.com brighthr.com perkbox.com bamboohr.com healthassured.org peninsulagrouplimited.com hibob.com employmenthero.com telushealth.com natwestmentor.co.uk
2026/03/01 17.15% 7.15% 38.91% 3.4% 0.44% 1.44% 0.48% 3.21% 0.02% 0.01%
2026/03/02 2.59% 11.11% 18.9% 3.25% 6.54% 3.93% 4.05% 3.59% 11.21% 0.01%
2026/03/03 13.32% 6.51% 18.82% 2.03% 5.62% 2.37% 3.33% 12.09% 6.43% 7.62%
2026/03/04 2.22% 11.43% 6.58% 3.44% 8.97% 4.18% 5.24% 12.65% 11.13% 0.01%
2026/03/05 1.48% 10.25% 24.63% 2.29% 6.02% 3.47% 4.71% 2.79% 18.43% 0.02%
2026/03/06 19.82% 10.57% 17.12% 2.42% 8.14% 4.14% 4.21% 3.3% 0% 0.01%
2026/03/07 13.68% 8% 29.01% 1.75% 6.81% 0.92% 2.4% 2.65% 7.54% 8.17%
2026/03/08 1.68% 11.76% 8.1% 3.23% 11.14% 2.01% 0.49% 3.18% 17.18% 0.01%
2026/03/09 10.31% 8.16% 20.84% 3.07% 7.56% 3.3% 8.17% 14.6% 0.34% 0.14%
2026/03/10 2.62% 10.04% 31.23% 3.22% 9.98% 2.04% 1.88% 2.86% 0.01% 0%
2026/03/11 1.33% 9.45% 35.27% 3.82% 12.07% 2.25% 2.52% 2.01% 0.43% 0%
2026/03/12 1.84% 10.31% 5.43% 3.44% 12.07% 2.72% 4.79% 2% 11.99% 13.82%
2026/03/13 2.17% 18.32% 6.56% 4.28% 14.68% 4.98% 7.7% 3.03% 0.01% 0%
2026/03/14 0.9% 18.08% 7.62% 3.24% 5.43% 1.58% 0.53% 4.94% 18.11% 1.25%
2026/03/15 1.01% 15.05% 6.31% 3.39% 4.03% 2.63% 0.48% 5.36% 1.07% 21.34%
2026/03/16 1.69% 17.38% 6.87% 4.62% 9.9% 4.64% 6.2% 4.78% 0.01% 0.33%
2026/03/17 19.77% 11.47% 19.13% 3.21% 4.74% 2.15% 6.9% 2.84% 0.4% 0%
2026/03/18 1.38% 17.97% 12.63% 5.78% 7.76% 6.38% 4.23% 5.27% 0.91% 0.24%
2026/03/19 1.01% 12.18% 9.28% 4.26% 7.97% 4.46% 7.62% 1.67% 13.79% 0.3%
2026/03/20 0.68% 11.95% 35.98% 3.28% 7.74% 3.13% 5.43% 2.88% 0% 0%
2026/03/21 0.55% 16.65% 12.83% 3.41% 5.23% 1.43% 0.48% 4.53% 10% 1.48%
2026/03/22 0.49% 11.52% 28.43% 3.76% 5.16% 1.95% 0.46% 4.08% 9.52% 1.13%
2026/03/23 0.64% 6.52% 42.18% 3.07% 4.97% 0.98% 1.92% 1.77% 10.62% 0.24%
2026/03/24 19.71% 11.44% 19.07% 3.2% 4.72% 2.14% 6.88% 2.84% 0.4% 0%
2026/03/25 0.45% 8.09% 46.27% 3.34% 5.91% 1.17% 1.33% 1.33% 0.15% 10.61%
2026/03/26 1.34% 14.53% 8.99% 5.23% 11.85% 3.74% 4.44% 3.94% 17.31% 0.01%
2026/03/27 1.38% 11.92% 8.73% 7.96% 10.11% 4.05% 5.76% 4.21% 0.62% 17.22%
2026/03/28 0.83% 14.4% 9.26% 5.94% 6.48% 1.29% 0.38% 4.14% 19.32% 0.04%
2026/03/29 1.61% 15.49% 8.68% 5.16% 3.74% 1.45% 0.43% 5.3% 4.67% 20.07%
2026/03/30 1.21% 9.66% 33.42% 4.77% 6.39% 3.94% 2.98% 2.85% 11.72% 0%
2026/03/31 26.57% 12.15% 8.85% 7.03% 6.62% 3.86% 3.43% 2.17% 0.03% 0.01%
  • indeed.com
  • brighthr.com
  • perkbox.com
  • bamboohr.com
  • healthassured.org
  • peninsulagrouplimited.com
  • hibob.com
  • employmenthero.com
  • telushealth.com
  • natwestmentor.co.uk

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March saw dynamic shifts in PPC spend. Indeed.com fluctuated, peaking at 26.57% on March 31. Perkbox.com led early, but NatWest Mentor surged mid-month, reaching 21.34% on March 15. The month concluded with varied spend across domains.

Market Exposure

Competitor Count for UK Services Human Resources

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 215
2026/03/02 214
2026/03/03 210
2026/03/04 208
2026/03/05 216
2026/03/06 211
2026/03/07 222
2026/03/08 207
2026/03/09 211
2026/03/10 202
2026/03/11 214
2026/03/12 194
2026/03/13 205
2026/03/14 195
2026/03/15 195
2026/03/16 203
2026/03/17 212
2026/03/18 208
2026/03/19 206
2026/03/20 209
2026/03/21 197
2026/03/22 189
2026/03/23 211
2026/03/24 212
2026/03/25 185
2026/03/26 179
2026/03/27 193
2026/03/28 180
2026/03/29 187
2026/03/30 185
2026/03/31 182

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March saw fluctuating advertiser numbers, peaking at 222 on March 7. A decline followed, ending at 182 on March 31.

Campaign Efficiency

Market Loss & Market Gains for UK Services Human Resources

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
brighthr.com 3.65%
natwestmentor.co.uk 2.07%
expertmarket.co.uk 1.45%
perkbox.com 0.67%
bamboohr.com 0.43%
peoplehr.com -0.37%
healthassured.org -0.45%
peninsulagrouplimited.com -0.81%
indeed.com -2.1%
employmenthero.com -3.11%

Copyright © Adthena. All rights reserved.

BrightHR surged with a 3.65% click share increase, while EmploymentHero faced a 3.11% decline. NatWest Mentor and Expert Market also saw positive growth.

Campaign Efficiency

UK Services Human Resources Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date indeed.com brighthr.com hibob.com perkbox.com peninsulagrouplimited.com employmenthero.com deel.com breathehr.com natwestmentor.co.uk telushealth.com
2026/03/01 24.67% 5.89% 0.03% 49.8% 1.78% 1.26% 0.72% 3.02% 0% 0%
2026/03/02 1.74% 8.37% 3.06% 32.55% 2.68% 1.15% 0.45% 3.86% 0% 31.61%
2026/03/03 12.71% 3.43% 1.58% 24.19% 0.91% 24.09% 0.12% 1.78% 11.91% 11.88%
2026/03/04 1.14% 8.69% 2.94% 1.74% 3% 31.79% 1.25% 3.68% 0% 30.42%
2026/03/05 1% 7.63% 3.38% 24.22% 2.75% 0.64% 0.44% 2.68% 0.01% 46.75%
2026/03/06 32.39% 8.86% 4.26% 31.94% 3.15% 1.26% 0.52% 1.91% 0% 0%
2026/03/07 16.71% 5.29% 0.23% 33.59% 0.33% 1.2% 0.95% 1.43% 16.29% 16.36%
2026/03/08 1.35% 12.48% 0.05% 3.12% 0.99% 0.9% 0.85% 5.69% 0% 49.13%
2026/03/09 14.81% 5.95% 5.48% 28.76% 2.23% 28.45% 0.14% 0.65% 0.04% 0.07%
2026/03/10 1.35% 9.93% 2.08% 60.16% 1.26% 0.93% 0.34% 3.08% 0% 0%
2026/03/11 1.26% 10.28% 3.7% 52.86% 2.25% 0.96% 2.33% 0.26% 0% 0.13%
2026/03/12 0.98% 7.76% 4.05% 1.37% 1.11% 0.64% 4.06% 0.31% 31.93% 31.93%
2026/03/13 2.83% 27.61% 9.49% 3.26% 3.87% 1.65% 10.76% 0.28% 0% 0%
2026/03/14 0.69% 15.78% 0.05% 2.23% 0.69% 1.39% 5.58% 1.66% 0.37% 53.45%
2026/03/15 1.01% 13.28% 0.05% 1.66% 1.29% 2.66% 3.71% 0.57% 49.03% 0.15%
2026/03/16 1.21% 13.13% 4.11% 1.74% 3.42% 2.03% 4.36% 0.12% 0.07% 45.13%
2026/03/17 32.59% 9.49% 5.97% 33.21% 1.32% 0.86% 0.58% 0.65% 0% 0.09%
2026/03/18 1.84% 25.81% 7.22% 6.94% 6.94% 2.62% 1.48% 6.71% 0.13% 0.39%
2026/03/19 0.84% 12.18% 6.95% 3.26% 2.38% 1.49% 2% 1.18% 0.1% 46.71%
2026/03/20 0.86% 12.89% 5.8% 50.27% 2.05% 1.02% 1.89% 4.78% 0% 0%
2026/03/21 0.38% 17.97% 0.06% 5.45% 0.52% 1.6% 4.73% 6.64% 0.53% 34.51%
2026/03/22 0.21% 11.23% 0.05% 32.5% 0.87% 1.26% 2.81% 2.13% 0.33% 28.64%
2026/03/23 0.19% 4.6% 0.78% 45.72% 0.38% 0.46% 1.32% 2.4% 0.05% 26.56%
2026/03/24 32.59% 9.49% 5.97% 33.21% 1.32% 0.86% 0.58% 0.65% 0% 0.09%
2026/03/25 0.28% 7.07% 0.54% 52.97% 0.4% 0.36% 1.34% 1.14% 25.78% 0.03%
2026/03/26 1.04% 13.63% 1.66% 3.1% 1.29% 1.2% 3.13% 0.35% 0% 56.07%
2026/03/27 1.34% 12.32% 7.43% 3.66% 1.94% 1.62% 2.85% 0.04% 50.7% 0.13%
2026/03/28 0.77% 12.35% 0.03% 2.96% 0.49% 1.03% 1.97% 0.08% 0.01% 51.05%
2026/03/29 1.61% 14.22% 0.03% 2.73% 0.5% 1.49% 0.36% 0.08% 50.44% 0.81%
2026/03/30 1% 8.65% 2.79% 35.08% 1.77% 0.73% 1.59% 0.04% 0% 32.89%
2026/03/31 51.63% 13.5% 4.65% 3.05% 1.83% 0.71% 0.48% 0.05% 0.01% 0.01%
  • indeed.com
  • brighthr.com
  • hibob.com
  • perkbox.com
  • peninsulagrouplimited.com
  • employmenthero.com
  • deel.com
  • breathehr.com
  • natwestmentor.co.uk
  • telushealth.com

Copyright © Adthena. All rights reserved.

March saw fluctuating PPC impressions. Indeed.com peaked at 51.63% on March 31. Perkbox.com and Telushealth.com had notable highs, while Brighthr.com maintained steady visibility. The month ended with diverse impression shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Human Resources

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Services Human Resources - Last month
  1. 1
    BrightHR UK | Your HR Management Made Easy https://www.brighthr.com

    BrightHR - The Smart HR Software That Transforms People Management.

  2. 2
    Employee Assistance Program | Employment Hero UK https://www.employmenthero.com

    Promote a healthier work environment with our EAP service - confidential consultations for a more productive, happier team. Learn more about it now.

  3. 3
    The ultimate employee assistance programme factsheet, for employers https://uk.indeed.com/

    Are You a Recruiter? Attract the Right Talent Today. Post a Job in Minutes.

  4. 4
    Employee Assistance Programme - EAP Counselling https://www.natwestmentor.co.uk

    Enhance Your Staff Performance With Our Employee Assistance Programme. Fees Apply.

  5. 5
    Employee Assistance Programme https://www.perkbox.com

    24/7 Confidential Helpline — Give your employees the tools to succeed. Offer an EAP & wellbeing content to your people. Your...

Copyright © Adthena. All rights reserved.

In the competitive landscape of HR services, BrightHR stands out with its promise of transforming people management through smart software. Employment Hero and NatWest Mentor emphasize employee assistance programs (EAPs) to foster healthier work environments. Indeed focuses on attracting talent, while Perkbox offers a 24/7 helpline, highlighting employee wellbeing.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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