UK Services Human Resources - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Human Resources category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Human Resources – UK

Google AI Overview visibility for Services Human Resources UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 33.7351598174
66.2648401826
33%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 18
82
18%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 0%
Navigational 3%
Seasonal 0%
Local 1%
Problem Solving 9%

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Market Exposure

Share of Clicks for top 10 UK Services Human Resources brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
brighthr.com 44.63
wisdomwellbeing.com 18.18
perkbox.com 17.7
employmenthero.com 3.45
indeed.com 2.17
totaljobs.com 1.89
peoplehr.com 1.27
childcare.co.uk 1.21
bamboohr.com 0.69
hibob.com 0.64
others 8.17
  • brighthr.com - 44.63%
  • wisdomwellbeing.com - 18.18%
  • perkbox.com - 17.7%
  • employmenthero.com - 3.45%
  • indeed.com - 2.17%
  • totaljobs.com - 1.89%
  • peoplehr.com - 1.27%
  • childcare.co.uk - 1.21%
  • bamboohr.com - 0.69%
  • hibob.com - 0.64%
  • others - 8.17%

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In the PPC landscape, brighthr.com dominates with 44.63% click share, followed by wisdomwellbeing.com at 18.18%. Perkbox.com holds 17.7%, while ‘others’ collectively capture 8.17%.

Market Exposure

Share of Spend for the top 10 UK Services Human Resources brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date wisdomwellbeing.com perkbox.com brighthr.com employmenthero.com peoplehr.com peninsulagrouplimited.com telushealth.com sage.com jobadder.com healthassured.org
2026/09/01 0% 4.38% 15.57% 5.43% 3.1% 5.47% 2.22% 6.14% 6.81% 12.1%
2026/09/02 0% 6.17% 20.41% 4.85% 3.58% 2.6% 2.64% 3.34% 2.15% 7.48%
2026/09/03 0% 6.24% 19.21% 7.67% 3.17% 6.92% 1.86% 4.08% 3.63% 12.07%
2026/09/04 0% 5.8% 19.03% 9.39% 4.47% 5.99% 2.54% 4.32% 4.39% 4.77%
2026/09/05 0% 10.32% 23.38% 11.18% 1.23% 1.61% 2.81% 3.32% 4.34% 3.22%
2026/09/06 0% 9.47% 20.44% 9.73% 1.18% 1.96% 5.67% 2.91% 5.3% 2.36%
2026/09/07 0% 18.36% 13.73% 6.8% 3.2% 4.07% 2.23% 1.93% 2.21% 11.13%
2026/09/08 0% 16.34% 15.5% 4.47% 2.79% 3% 2.35% 3.57% 1.9% 8.42%
2026/09/09 0% 13.1% 15.26% 5.95% 2.78% 1.65% 1.66% 2.47% 5.15% 13.06%
2026/09/10 0% 5.51% 16.87% 6.24% 3.47% 2.93% 3.06% 3.91% 4.92% 14.97%
2026/09/11 0% 6.68% 18.77% 9% 2.23% 2.21% 3.81% 7.59% 5.59% 11.11%
2026/09/12 0% 7.05% 19.21% 6.75% 1.85% 1.75% 4.92% 5.38% 3.35% 10.02%
2026/09/13 0% 6.81% 19.04% 6.68% 1.94% 0.39% 7.48% 11.43% 8.24% 5.66%
2026/09/14 1.29% 19.73% 18.8% 7.78% 1.81% 0.84% 5.61% 6.29% 6.62% 5.9%
2026/09/15 3.94% 9.73% 18.43% 7.24% 4.29% 6.17% 4.4% 5.72% 1.14% 3.02%
2026/09/16 5.21% 22.52% 16.66% 7.41% 1.91% 1.39% 1.73% 2.77% 6.39% 1.07%
2026/09/17 4.46% 31.36% 14.73% 6.8% 2.29% 1.55% 0.83% 3.04% 1.03% 0%
2026/09/18 9.29% 8.26% 14.82% 7.12% 2.89% 5.78% 2.79% 2.36% 7.66% 0.01%
2026/09/19 0.76% 24.08% 16.12% 8.03% 0.4% 0.16% 4.2% 4.02% 6.97% 0.01%
2026/09/20 0.71% 8.54% 23.47% 10.53% 1.05% 0.73% 6.59% 2.49% 1.84% 0.01%
2026/09/21 7.08% 21.27% 14.27% 7.2% 2.99% 2.59% 0.69% 1.62% 3.49% 0%
2026/09/22 4.24% 5.87% 14.11% 8.97% 2.7% 4.93% 1.76% 0.44% 4.58% 0%
2026/09/23 5.99% 6.56% 17.15% 9.14% 3.74% 2.04% 1.7% 0.42% 4.85% 0%
2026/09/24 5.19% 13.5% 14.59% 9.34% 2.83% 3.37% 1.68% 0.37% 3.11% 0%
2026/09/25 9.14% 15% 15.27% 8.79% 2.32% 3.99% 1.06% 0.25% 1.5% 0%
2026/09/26 0.14% 58.77% 9.75% 5.56% 0.51% 0.37% 3.24% 0.24% 2.75% 0%
2026/09/27 0.52% 55.25% 10.84% 4.82% 0.59% 0.18% 2.08% 0.58% 3.2% 0%
2026/09/28 56.81% 15.51% 5.92% 3.78% 1.16% 2.06% 0.5% 0.29% 0.8% 0%
2026/09/29 76.73% 6.28% 3.39% 1.88% 0.6% 0.56% 0.59% 0.13% 0.19% 0%
2026/09/30 54.69% 20.22% 5.66% 2.41% 1.15% 1.12% 0.5% 0.12% 0% 0%
  • wisdomwellbeing.com
  • perkbox.com
  • brighthr.com
  • employmenthero.com
  • peoplehr.com
  • peninsulagrouplimited.com
  • telushealth.com
  • sage.com
  • jobadder.com
  • healthassured.org

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In September 2026, Wisdom Wellbeing’s spend surged dramatically, peaking at 76.73 on the 29th. Perkbox saw a significant rise mid-month, reaching 58.77 on the 26th. BrightHR maintained steady spending, while Employment Hero’s spend declined towards month’s end. Health Assured’s spend plummeted to near zero by the 20th.

Market Exposure

Competitor Count for UK Services Human Resources

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 158
2026/09/02 167
2026/09/03 144
2026/09/04 151
2026/09/05 155
2026/09/06 168
2026/09/07 168
2026/09/08 183
2026/09/09 170
2026/09/10 175
2026/09/11 166
2026/09/12 169
2026/09/13 162
2026/09/14 144
2026/09/15 150
2026/09/16 150
2026/09/17 158
2026/09/18 163
2026/09/19 162
2026/09/20 158
2026/09/21 168
2026/09/22 168
2026/09/23 164
2026/09/24 162
2026/09/25 174
2026/09/26 169
2026/09/27 168
2026/09/28 169
2026/09/29 171
2026/09/30 174

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September saw fluctuating advertiser numbers, peaking at 183 on the 8th. The month concluded with a steady rise, reaching 174 on the 30th.

Campaign Efficiency

Market Loss & Market Gains for UK Services Human Resources

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
wisdomwellbeing.com 29.03%
perkbox.com 11.62%
humanforce.com 0.11%
pluxee.uk 0.11%
safeguardglobal.com 0.08%
healthassured.org -0.95%
indeed.com -1.13%
totaljobs.com -1.34%
employmenthero.com -1.63%
brighthr.com -30.1%

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Wisdomwellbeing.com surged with a 29.03% click share increase, while brighthr.com plummeted by 30.1%. Perkbox.com also saw a notable rise of 11.62%.

Campaign Efficiency

UK Services Human Resources Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date wisdomwellbeing.com perkbox.com brighthr.com hibob.com indeed.com bamboohr.com totaljobs.com ukg.co.uk employmenthero.com sage.com
2026/09/01 0% 3.1% 33.94% 2.38% 3.85% 0.44% 5.6% 0.2% 1.71% 5.66%
2026/09/02 0% 3.45% 36.54% 2.14% 3.94% 0.54% 4.36% 0.03% 5.31% 2.92%
2026/09/03 0% 3.64% 38.98% 1.33% 3.67% 3.55% 3.79% 0.07% 4.11% 3.28%
2026/09/04 0% 3.02% 35.67% 4.86% 5.18% 2.93% 2.84% 0.01% 13.5% 4.2%
2026/09/05 0% 3.94% 38.15% 5.36% 3.95% 0.43% 3.49% 0.01% 10.26% 2.9%
2026/09/06 0% 3.82% 34.66% 5.83% 4.57% 0.42% 3.61% 0% 12.84% 2.36%
2026/09/07 0% 40.56% 18.63% 3.69% 6.26% 1.2% 1.86% 0.25% 4.6% 1.33%
2026/09/08 0% 35.33% 20.55% 3.74% 3.56% 1.38% 2.77% 0.06% 3.91% 2.45%
2026/09/09 0% 29.11% 21.89% 4.28% 9.09% 1.18% 2.93% 0.09% 5.29% 1.5%
2026/09/10 0% 3.06% 30.19% 4.56% 5.58% 0.98% 4.07% 8.33% 2.95% 2.87%
2026/09/11 0% 3.11% 34.31% 1.44% 2.15% 0.47% 5.91% 9.87% 5.92% 5.92%
2026/09/12 0% 4.19% 37.22% 1.65% 2.8% 0.35% 5.9% 7.57% 1.94% 4.31%
2026/09/13 0% 3.09% 30.48% 4.08% 4.75% 0.9% 5.19% 7.62% 5.69% 8.3%
2026/09/14 0.18% 41.24% 22.89% 2.33% 1.56% 1.07% 2.49% 5.25% 4.02% 3.26%
2026/09/15 1.06% 4.1% 31.98% 4.09% 3.98% 7.83% 4.03% 3.64% 3.54% 4.31%
2026/09/16 0.98% 42.85% 18.78% 3.73% 4.03% 0.71% 2.78% 4.13% 2.24% 1.74%
2026/09/17 0.77% 57.91% 13.38% 3.05% 1.95% 0.4% 1.99% 2.48% 2.24% 1.45%
2026/09/18 2.92% 3.9% 27.09% 10.37% 2.99% 0.76% 4.49% 7.96% 2.44% 2.05%
2026/09/19 0.1% 44.27% 17.17% 6.45% 0.87% 0.18% 2.63% 5.56% 1.7% 2.43%
2026/09/20 0.16% 3.99% 33.61% 7.01% 2.72% 0.44% 2.41% 10.48% 4.16% 1.74%
2026/09/21 1.23% 47.71% 15.35% 4.81% 2.81% 1.98% 1.61% 2.05% 2.68% 1.17%
2026/09/22 1.37% 2.92% 25.7% 12.8% 5.09% 5.61% 3.57% 3.99% 3.19% 0.28%
2026/09/23 1.69% 3.34% 30.04% 6.94% 7.4% 1.09% 2.94% 7.21% 3.94% 0.32%
2026/09/24 1.45% 27.93% 20.57% 7.58% 1.96% 3.33% 1.78% 2.79% 3.17% 0.26%
2026/09/25 77.65% 6.93% 4.52% 1.89% 1.12% 0.44% 0.35% 1.14% 0.59% 0.03%
2026/09/26 0.01% 82.6% 5.81% 1% 1.64% 0.23% 0.56% 1.68% 0.64% 0.07%
2026/09/27 0.04% 79.89% 7.49% 0.59% 1.59% 0.11% 0.76% 0.87% 0.48% 0.17%
2026/09/28 55.42% 28.28% 5.34% 0.68% 1.31% 0.31% 0.49% 0.81% 0.95% 0.14%
2026/09/29 79.33% 10.35% 3.23% 0.31% 0.48% 0.24% 0.61% 0.73% 0.29% 0.06%
2026/09/30 48.87% 36.94% 4.88% 1.49% 0.88% 0.71% 0.54% 0.53% 0.31% 0.04%
  • wisdomwellbeing.com
  • perkbox.com
  • brighthr.com
  • hibob.com
  • indeed.com
  • bamboohr.com
  • totaljobs.com
  • ukg.co.uk
  • employmenthero.com
  • sage.com

Copyright © Adthena. All rights reserved.

In September 2026, Wisdom Wellbeing’s impression share surged dramatically, peaking at 79.33% on the 29th. Perkbox and BrightHR experienced fluctuations, with Perkbox reaching 82.60% on the 26th. By month’s end, Wisdom Wellbeing led the impression share.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Human Resources

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Services Human Resources - Last month
  1. 1
    BrightHR UK - Your HR Management Made Easy https://www.brighthr.com

    The Smart HR Software That Transforms People Management. The Smarter Way To Manage Everyday HR And Health & Safety Tasks. Book A...

  2. 2
    HR & Payroll in One Platform https://www.employmenthero.com

    All-in-One HR & Payroll Tool — Employment Hero is an all-in-one HR platform alternative.

  3. 3
    Best HR Software Alternative - HR Built for Real Growth https://www.hibob.com

    HiBob scales with your team and delivers more than just basic HR functions

  4. 4
    EAP | Employee Assistance Programme | Perkbox https://www.perkbox.com

    Support staff mental health with Perkbox’s Employee Assistance Programme. Access confidential, professional support for your entire workforce. Services: Employee Discounts, Staff Benefits.

  5. 5
    HR & Payroll Made Simple - More Than HR & Payroll https://www.ukg.co.uk

    Get robust HR, payroll, and workforce tools without added complexity.

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In the competitive landscape of HR solutions, BrightHR stands out with its promise of simplifying HR management, while Employment Hero and UKG offer integrated HR and payroll platforms. HiBob emphasizes growth-oriented HR functions, and Perkbox focuses on employee well-being through mental health support.

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