UK Services Human Resources - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Human Resources category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Human Resources – UK

Google AI Overview visibility for Services Human Resources UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 34.6028594122
65.3971405878
34%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 17
83
17%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 8%

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Market Exposure

Share of Clicks for top 10 UK Services Human Resources brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
perkbox.com 27.88
brighthr.com 27.74
telushealth.com 11.53
employmenthero.com 6.59
indeed.com 4
childcare.co.uk 1.77
totaljobs.com 1.38
deel.com 1.2
bamboohr.com 1.19
breathehr.com 1.17
others 15.55
  • perkbox.com - 27.88%
  • brighthr.com - 27.74%
  • telushealth.com - 11.53%
  • employmenthero.com - 6.59%
  • indeed.com - 4%
  • childcare.co.uk - 1.77%
  • totaljobs.com - 1.38%
  • deel.com - 1.2%
  • bamboohr.com - 1.19%
  • breathehr.com - 1.17%
  • others - 15.55%

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In the PPC landscape, Perkbox and BrightHR dominate with 27.88% and 27.74% click shares, respectively. Others collectively hold 15.55%, while Telus Health captures 11.53%.

Market Exposure

Share of Spend for the top 10 UK Services Human Resources brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date perkbox.com brighthr.com deel.com healthassured.org avensure.com employmenthero.com bamboohr.com greenhouse.com telushealth.com peninsulagrouplimited.com
2026/05/01 9.81% 14.54% 1.65% 11.2% 4.3% 5.01% 4.97% 0.4% 5.29% 5.42%
2026/05/02 12.59% 16.25% 1.45% 9.65% 3.51% 5.45% 2.69% 5.37% 8.89% 0.94%
2026/05/03 9.22% 12.93% 2.05% 1% 3.36% 5.06% 1.55% 4.92% 11.18% 0.57%
2026/05/04 6.22% 10.78% 1.61% 6.53% 2.27% 4.11% 2.76% 1.99% 7.39% 5.73%
2026/05/05 6.99% 12.16% 3.18% 8.09% 3.89% 19.68% 4.34% 2.69% 1.08% 4.16%
2026/05/06 9.62% 13.45% 3.82% 9.1% 5.2% 3.94% 4.32% 3.11% 0.81% 5.78%
2026/05/07 9.4% 14.58% 3.82% 7.8% 4.44% 3.25% 3.06% 5.94% 4.8% 4.09%
2026/05/08 9.02% 15.85% 2.92% 7.4% 4.43% 3.68% 2.52% 3.79% 4.17% 5.95%
2026/05/09 14.52% 19.03% 3.64% 3.1% 5.22% 7.76% 1.54% 6.46% 1.27% 1.04%
2026/05/10 18.53% 18.38% 5.73% 2.89% 5.25% 5.8% 1.16% 4.22% 1.49% 0.79%
2026/05/11 8.97% 13.25% 6.11% 4.68% 4.06% 2.54% 2.88% 7.82% 6.92% 3.26%
2026/05/12 16.13% 11.7% 3.83% 5.03% 3.9% 1.89% 2.58% 4.06% 8.34% 3.38%
2026/05/13 7.07% 13.37% 5.05% 4.59% 4.47% 4.64% 2.36% 3.32% 6.53% 2.93%
2026/05/14 13.49% 13.93% 4.28% 4.24% 4.13% 4.91% 2.68% 4.05% 1.34% 3.52%
2026/05/15 8.96% 15.76% 2.9% 7.35% 4.4% 3.66% 2.51% 3.77% 4.15% 5.92%
2026/05/16 16.18% 13.02% 6.94% 8.18% 4.54% 4.45% 1.45% 6.2% 6.96% 0.67%
2026/05/17 22.19% 13.64% 5.56% 6.32% 4.98% 5.16% 2.68% 5.33% 1.83% 0.9%
2026/05/18 24.62% 12.39% 3.65% 6.58% 3.89% 4.8% 3.6% 2.83% 0.42% 2.93%
2026/05/19 17.73% 14.98% 4.28% 4.49% 5.12% 5.72% 5.71% 0.6% 1.54% 3.06%
2026/05/20 16.96% 14.49% 4.09% 3.6% 3.76% 5.12% 5.42% 2.62% 0.91% 3.99%
2026/05/21 14.9% 13.39% 3.54% 4.56% 4.78% 4.72% 5.13% 4.35% 0.87% 3.77%
2026/05/22 17.23% 14.02% 5.02% 6.7% 5.19% 3.89% 5.47% 2.07% 0.53% 3.5%
2026/05/23 15.56% 15.9% 5.56% 3.55% 6.15% 4.67% 4.2% 4.07% 1.73% 0.74%
2026/05/24 16.3% 16.02% 6.07% 5.9% 5.67% 5.05% 4.92% 3.52% 1.3% 0.69%
2026/05/25 13.91% 9.9% 5.68% 7.14% 4.44% 4.74% 7.68% 2.85% 0.26% 0.63%
2026/05/26 13.8% 2.71% 5.54% 8.14% 3.59% 5.02% 6.68% 1.56% 0.55% 5.06%
2026/05/27 13.81% 1.85% 2.52% 6.9% 4.25% 4.36% 3.54% 7.17% 9.06% 4.07%
2026/05/28 14.51% 1.97% 2.95% 6.13% 4.66% 4.07% 4.23% 3.38% 6.07% 3.51%
2026/05/29 17.73% 1.8% 6.84% 0.22% 5.24% 3.55% 3.37% 2.31% 1.45% 5.61%
2026/05/30 10.09% 8.25% 11.81% 4.44% 4.53% 5.4% 1.5% 4.81% 1.12% 0.59%
2026/05/31 18.33% 11.97% 10.71% 6.01% 5.33% 3.89% 2.84% 2.76% 0.84% 0.67%
  • perkbox.com
  • brighthr.com
  • deel.com
  • healthassured.org
  • avensure.com
  • employmenthero.com
  • bamboohr.com
  • greenhouse.com
  • telushealth.com
  • peninsulagrouplimited.com

Copyright © Adthena. All rights reserved.

In May 2026, Perkbox’s PPC spend surged mid-month, peaking at 24.62 on the 18th. BrightHR’s spend plummeted late month, while Deel’s spend rose steadily, ending at 10.71. HealthAssured fluctuated, finishing at 6.01. Avensure and EmploymentHero maintained moderate stability. BambooHR’s spend peaked mid-month, then declined. Greenhouse and TelusHealth showed sporadic trends. PeninsulaGroupLimited’s spend was inconsistent, ending low.

Market Exposure

Competitor Count for UK Services Human Resources

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 213
2026/05/02 214
2026/05/03 216
2026/05/04 223
2026/05/05 227
2026/05/06 227
2026/05/07 227
2026/05/08 236
2026/05/09 221
2026/05/10 228
2026/05/11 257
2026/05/12 268
2026/05/13 266
2026/05/14 273
2026/05/15 236
2026/05/16 269
2026/05/17 263
2026/05/18 272
2026/05/19 256
2026/05/20 244
2026/05/21 249
2026/05/22 239
2026/05/23 232
2026/05/24 225
2026/05/25 249
2026/05/26 236
2026/05/27 251
2026/05/28 242
2026/05/29 247
2026/05/30 228
2026/05/31 237

Copyright © Adthena. All rights reserved.

May began with 213 advertisers, steadily climbing to 273 by mid-month. A slight decline followed, ending at 237. Overall, a dynamic month with notable fluctuations.

Campaign Efficiency

Market Loss & Market Gains for UK Services Human Resources

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
perkbox.com 18.75%
bamboohr.com 0.63%
deel.com 0.55%
childcare.co.uk 0.36%
cv-library.co.uk 0.34%
hibob.com -0.45%
indeed.com -1.4%
employmenthero.com -1.71%
brighthr.com -9.3%
telushealth.com -9.61%

Copyright © Adthena. All rights reserved.

Perkbox.com surged with an 18.75% click share increase, while telushealth.com and brighthr.com faced declines of 9.61% and 9.3%, respectively.

Campaign Efficiency

UK Services Human Resources Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date perkbox.com brighthr.com deel.com breathehr.com indeed.com leapsome.com mhrglobal.com employmenthero.com rewardgateway.com telushealth.com
2026/05/01 2.74% 19.67% 2.01% 4.43% 1.54% 2.75% 1.53% 1.71% 0.15% 33.29%
2026/05/02 3.12% 18.6% 0.44% 4.09% 1.55% 4.3% 2.05% 1.76% 0.11% 41.07%
2026/05/03 1.4% 9.14% 0.48% 2.69% 1.35% 2.34% 1.96% 1.01% 0.04% 34.9%
2026/05/04 1.08% 8.58% 1.13% 0.85% 33.64% 1.91% 2.72% 0.96% 0.31% 33.01%
2026/05/05 1.21% 8.67% 2.39% 2.2% 0.69% 0.89% 2.37% 64.68% 0.58% 0.15%
2026/05/06 4.2% 22.5% 3.2% 4.95% 3.15% 6.96% 3.85% 2.2% 0.43% 0.38%
2026/05/07 2.77% 18.3% 1.99% 6.32% 1.01% 2.71% 0.93% 1.8% 1.57% 30.39%
2026/05/08 2.65% 18.91% 3.05% 3.07% 1.05% 3.02% 2.52% 1.35% 1.08% 29.26%
2026/05/09 5.85% 29.73% 5.22% 8.67% 2.28% 6.5% 5.11% 4.62% 0.25% 0.41%
2026/05/10 51.02% 13.35% 3.03% 4.17% 1.84% 3.34% 3.47% 1.56% 0.67% 0.31%
2026/05/11 2.27% 13.72% 4.02% 2.46% 1.65% 2.24% 2.26% 0.82% 0.52% 43.54%
2026/05/12 36.18% 6.32% 1.19% 1.53% 0.83% 0.75% 1.38% 0.6% 0.23% 35.35%
2026/05/13 1.65% 10.22% 1.77% 2.35% 29.48% 1.25% 1.44% 2.03% 0.42% 28.71%
2026/05/14 40.55% 13.12% 3.18% 3.04% 2.21% 1.97% 1.78% 2.44% 0.41% 0.35%
2026/05/15 2.65% 18.91% 3.05% 3.07% 1.05% 3.02% 2.52% 1.35% 1.08% 29.26%
2026/05/16 32.32% 9.74% 2.9% 2.9% 1.61% 1.89% 1.64% 1.07% 0.16% 30.68%
2026/05/17 62.82% 10.27% 2.9% 4.01% 0.71% 1.93% 1.39% 1.58% 0.22% 0.38%
2026/05/18 69.23% 7.84% 1.63% 1.59% 0.83% 1.37% 0.96% 1.92% 0.2% 0.05%
2026/05/19 45.99% 13.94% 3.26% 1.95% 1.49% 2.03% 2.5% 3.03% 0.7% 0.36%
2026/05/20 47.28% 14.07% 2.8% 2.18% 2.67% 1.57% 2.5% 1.86% 0.45% 0.21%
2026/05/21 42.63% 12.86% 4.88% 2.3% 1.76% 1.71% 2.47% 2.43% 0.75% 0.19%
2026/05/22 44.84% 7.67% 2.56% 0.98% 1.04% 0.59% 1.13% 1.2% 22.35% 0.08%
2026/05/23 44.25% 14.84% 4.09% 3.73% 1.82% 1.87% 2.76% 2.01% 0.91% 0.36%
2026/05/24 44.72% 14.04% 4.96% 3% 1.14% 1.88% 1.88% 1.63% 0.63% 0.31%
2026/05/25 44.6% 9.24% 5.03% 0.83% 3.04% 1.98% 1.69% 2.09% 1.5% 0.07%
2026/05/26 48.61% 0.38% 3.71% 1.51% 3.68% 1.76% 1.08% 3.46% 1.78% 0.16%
2026/05/27 24.75% 0.16% 0.87% 1.94% 1.58% 1.06% 1.01% 1.09% 0.61% 46.91%
2026/05/28 33.04% 0.24% 1.65% 3.37% 1.75% 1.29% 1.71% 1.02% 0.66% 31.61%
2026/05/29 51.5% 0.24% 4.4% 5.36% 2.91% 1.75% 1.64% 1.11% 2.1% 0.28%
2026/05/30 3.87% 15.12% 13.92% 10.7% 3.94% 3.12% 2.39% 2.89% 2.95% 0.43%
2026/05/31 44.32% 13.53% 6.68% 4.62% 1.77% 1.76% 1.7% 1.39% 0.4% 0.19%
  • perkbox.com
  • brighthr.com
  • deel.com
  • breathehr.com
  • indeed.com
  • leapsome.com
  • mhrglobal.com
  • employmenthero.com
  • rewardgateway.com
  • telushealth.com

Copyright © Adthena. All rights reserved.

In May 2026, Perkbox’s impression share surged dramatically mid-month, peaking at 69.23% on the 18th. Meanwhile, Telus Health experienced fluctuating highs, notably on the 27th with 46.91%. The month concluded with Perkbox leading at 44.32%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Human Resources

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Services Human Resources - Last month
  1. 1
    HR Bright - Your HR Management Made Easy https://www.brighthr.com

    BrightHR - The Smart HR Software That Transforms People Management. The Smarter Way To Manage Everyday HR And Health & Safety Tasks. Book A Demo. Complete HR Support. Buy Online.

  2. 2
    Best HR Platform Alternative - Used by 1M+ Employees https://www.hibob.com › hibob › better_hris

    Looking for a new HRIS? Simplify HR and boost engagement with HiBob. Book a Demo Today

  3. 3
    Employee Assistance Programmes - Read the EAP factsheet https://uk.indeed.com/

    Learn about employee assistance programmes (EAPs) in this article, from the definition and how they serve your business to key steps for successful EAPs.

  4. 4
    Employee Assistance Programme https://www.natwestmentor.co.uk

    EAP Service From Mentor — Enhance Your Staff Performance With Our Employee Assistance Programme. Fees Apply. Support Your Employees' Wellbeing With 24/7 Access To Our...

  5. 5
    Employee Assistance Programme https://www.perkbox.com

    24/7 Confidential Helpline — Your Employee Assistance Programme (EAP) with Perkbox. Find out more, book a demo! Give your employees the tools to succeed. Offer an EAP & wellbeing content to your people. Connect anywhere.

Copyright © Adthena. All rights reserved.

In the competitive landscape of HR solutions, BrightHR stands out with its promise of transforming people management through smart software. HiBob captures attention by simplifying HRIS for over 1 million employees. Indeed, NatWest Mentor, and Perkbox emphasize employee assistance programs, focusing on wellbeing and performance enhancement.

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