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UK Services Human Resources - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Human Resources category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Human Resources – UK

Google AI Overview visibility for Services Human Resources UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 33.5963316853
66.4036683147
33%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 18
82
18%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 7%

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Market Exposure

Share of Clicks for top 10 UK Services Human Resources brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
healthassured.org 65.14
brighthr.com 11.24
perkbox.com 11.13
telushealth.com 1.8
openup.com 1.51
indeed.com 1.22
employmenthero.com 1.16
pluxee.uk 0.62
childcare.co.uk 0.61
mhrglobal.com 0.56
others 5.01
  • healthassured.org - 65.14%
  • brighthr.com - 11.24%
  • perkbox.com - 11.13%
  • telushealth.com - 1.8%
  • openup.com - 1.51%
  • indeed.com - 1.22%
  • employmenthero.com - 1.16%
  • pluxee.uk - 0.62%
  • childcare.co.uk - 0.61%
  • mhrglobal.com - 0.56%
  • others - 5.01%

Copyright © Adthena. All rights reserved.

In the PPC landscape, Health Assured dominates with 65.14% click share, followed by BrightHR at 11.24% and Perkbox at 11.13%. Others collectively hold 5.01%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Services Human Resources brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date brighthr.com perkbox.com healthassured.org peninsulagrouplimited.com employmenthero.com deel.com bamboohr.com avensure.com zoho.com openup.com
2026/06/01 8.95% 8.34% 30.75% 2.34% 3.94% 7.92% 2.48% 2.23% 2% 0.01%
2026/06/02 4.49% 4.71% 63% 0.92% 1.92% 3% 1.1% 1.18% 1.68% 0.09%
2026/06/03 1.02% 13.13% 7.2% 3.61% 4.52% 2.44% 2.36% 3.64% 3.35% 0.39%
2026/06/04 5.46% 16.88% 45.26% 1.19% 0.84% 3.02% 1.31% 1.3% 1.82% 0%
2026/06/05 6.95% 3.41% 46.82% 1.95% 2.14% 4.04% 1.53% 2.18% 2.31% 0%
2026/06/06 10.17% 4.62% 36.88% 0.56% 3.57% 4.05% 5.48% 3.61% 3.17% 0.01%
2026/06/07 10.99% 10.64% 28.42% 0.5% 4.1% 4.57% 7.17% 3.44% 3.75% 0.01%
2026/06/08 5.96% 5.56% 57.74% 1.81% 1.13% 2.26% 3.52% 1.7% 1.76% 0.12%
2026/06/09 7.5% 5.84% 50.43% 2.02% 0.9% 4.22% 1.54% 2.14% 2.36% 0.01%
2026/06/10 7.79% 10.05% 44.06% 1.86% 1.57% 3.71% 1.4% 1.97% 1.67% 0.72%
2026/06/11 5.7% 4.44% 61.15% 1.28% 0.68% 2.95% 1.32% 1.68% 1.41% 1.08%
2026/06/12 6.08% 6.7% 53.83% 1.56% 0.64% 3.5% 1.89% 1.5% 1.1% 0.99%
2026/06/13 14.04% 19.49% 4.36% 1% 5.71% 6.93% 9.35% 4.78% 2.2% 0.09%
2026/06/14 12.66% 8.66% 2.68% 0.98% 4.81% 8.11% 8.75% 4.06% 2.76% 0.09%
2026/06/15 4.26% 2.08% 52.93% 1.72% 2% 2.22% 2.76% 2.04% 1.3% 8.08%
2026/06/16 2.75% 10.28% 52.78% 1.1% 1.02% 2.39% 1.45% 2.39% 0.77% 0.35%
2026/06/17 4.54% 5.8% 54.34% 0.95% 0.88% 2.03% 1.1% 1.93% 0.73% 11.74%
2026/06/18 9.62% 7.95% 39.4% 2.76% 1.35% 4.93% 2.33% 2.95% 1.34% 0.41%
2026/06/19 6.55% 7.86% 37.84% 1.32% 1.72% 2.25% 1.32% 1.76% 0.81% 24.39%
2026/06/20 19% 19% 0.98% 1.37% 6.15% 4.93% 5.97% 3.95% 3.03% 0.07%
2026/06/21 18.43% 20.51% 0.9% 1.43% 5.39% 5.68% 4.42% 3.72% 1.15% 0.07%
2026/06/22 10.48% 13.17% 35.44% 2.74% 2.13% 2.54% 1.49% 1.99% 0.93% 1.76%
2026/06/23 11.84% 13.75% 29.71% 2.25% 2.14% 3.43% 1.64% 1.62% 2.39% 0.76%
2026/06/24 11.36% 14.45% 35.91% 2.4% 1.51% 3.31% 1.76% 1.26% 1.17% 2.39%
2026/06/25 16.33% 31.33% 4.72% 2.84% 3.56% 4.27% 2.09% 1.44% 1.9% 1.47%
2026/06/26 18.9% 32.6% 5.86% 3.02% 2.62% 2.92% 1.25% 1.51% 1.36% 1.04%
2026/06/27 17.72% 30.47% 0.55% 1.16% 5.79% 3.19% 4.42% 2.41% 2.36% 0.13%
2026/06/28 22.91% 5.83% 0.71% 1.51% 6.3% 4.98% 9.62% 2.12% 3.63% 0.17%
2026/06/29 11.7% 19.12% 29% 3.27% 2.22% 1.71% 2% 1.45% 1.78% 1.28%
2026/06/30 23.03% 6.76% 6.39% 5.11% 4.02% 3.54% 3.49% 3.12% 2.3% 0.8%
  • brighthr.com
  • perkbox.com
  • healthassured.org
  • peninsulagrouplimited.com
  • employmenthero.com
  • deel.com
  • bamboohr.com
  • avensure.com
  • zoho.com
  • openup.com

Copyright © Adthena. All rights reserved.

In June 2026, brighthr.com saw fluctuating ad spend, peaking at 23.03 on the 30th. Perkbox.com had a significant spike mid-month, reaching 32.6 on the 26th. Healthassured.org experienced a dramatic drop after early highs, ending at 6.39. Peninsulagrouplimited.com maintained low, steady spending, closing at 5.11. Employmenthero.com showed modest increases, peaking at 6.3 on the 28th. Deel.com had consistent mid-range values, finishing at 3.54. Bamboohr.com saw a late surge, reaching 9.62 on the 28th. Avensure.com remained stable, ending at 3.12. Zoho.com had minor fluctuations, closing at 2.3. Openup.com had minimal activity, peaking at 24.39 on the 19th.

Market Exposure

Competitor Count for UK Services Human Resources

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 258
2026/06/02 253
2026/06/03 251
2026/06/04 249
2026/06/05 244
2026/06/06 244
2026/06/07 239
2026/06/08 274
2026/06/09 262
2026/06/10 268
2026/06/11 263
2026/06/12 254
2026/06/13 234
2026/06/14 238
2026/06/15 239
2026/06/16 243
2026/06/17 236
2026/06/18 241
2026/06/19 230
2026/06/20 220
2026/06/21 210
2026/06/22 211
2026/06/23 211
2026/06/24 208
2026/06/25 211
2026/06/26 198
2026/06/27 198
2026/06/28 197
2026/06/29 201
2026/06/30 208

Copyright © Adthena. All rights reserved.

June began with 258 advertisers, peaking at 274 on June 8. A steady decline followed, ending the month at 208.

Campaign Efficiency

Market Loss & Market Gains for UK Services Human Resources

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
brighthr.com 14.17%
perkbox.com 8.32%
openup.com 3.32%
mhrglobal.com 0.52%
employmenthero.com 0.44%
globalization-partners.com -0.05%
cv-library.co.uk -0.09%
pluxee.uk -0.22%
telushealth.com -2.89%
healthassured.org -25.33%

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BrightHR surged with a 14.17% click share increase, while HealthAssured faced a significant drop of 25.33%.

Campaign Efficiency

UK Services Human Resources Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date brighthr.com mhrglobal.com indeed.com breathehr.com perkbox.com deel.com healthassured.org openup.com telushealth.com pluxee.uk
2026/06/01 7.82% 0.75% 1.26% 1.88% 14.16% 4.18% 53.64% 0% 0% 0%
2026/06/02 2.76% 0.38% 0.4% 0.23% 9.1% 1.13% 70.56% 0.01% 8.78% 0.02%
2026/06/03 0.1% 0.99% 1.57% 1.93% 25.36% 0.79% 0.84% 0.05% 48.48% 0%
2026/06/04 2.53% 0.3% 0.36% 0.74% 30.26% 0.41% 37.62% 0% 22.49% 0.05%
2026/06/05 4.72% 0.74% 0.92% 1.09% 0.67% 0.85% 62.86% 0% 15.66% 0%
2026/06/06 9.1% 1.11% 1.44% 1.88% 1.13% 1.37% 63.55% 0% 0.08% 0%
2026/06/07 9.6% 1.96% 1.05% 1.09% 32.14% 1.23% 31.34% 0% 0.11% 0%
2026/06/08 3.78% 1.19% 0.49% 0.33% 12.32% 0.5% 71.68% 0.01% 0% 0.05%
2026/06/09 5.13% 1.13% 0.67% 0.87% 8.24% 0.82% 70.73% 0% 0.04% 0.09%
2026/06/10 5.09% 1.61% 0.92% 0.83% 27.15% 0.63% 53.66% 0.1% 0.02% 0.1%
2026/06/11 3.67% 1.19% 1.18% 0.35% 8.89% 0.53% 75.94% 0.21% 0% 0.15%
2026/06/12 3.77% 1.54% 6.9% 0.53% 18.32% 0.73% 54.52% 0.15% 0.01% 6.05%
2026/06/13 10.92% 4.16% 1.13% 2.69% 57.43% 1.64% 0.78% 0.01% 0.04% 0.26%
2026/06/14 8.07% 3.61% 1.22% 2.9% 16.46% 1.55% 0.44% 0.02% 15.65% 31.57%
2026/06/15 2.86% 2.17% 0.97% 0.83% 0.48% 0.48% 67.56% 7.53% 0% 7.55%
2026/06/16 1.24% 1.8% 11.22% 0.63% 20.8% 0.42% 51.54% 0.04% 5.12% 0.07%
2026/06/17 2.71% 1.59% 0.97% 0.55% 14.97% 0.37% 58.98% 9.81% 0% 0.15%
2026/06/18 6.06% 3.11% 3.08% 1.79% 18.56% 0.97% 54.53% 0.05% 0% 0.08%
2026/06/19 4.4% 3.04% 0.66% 0.6% 18.78% 0.45% 41.74% 23.04% 0% 0.11%
2026/06/20 15.45% 8.85% 1.38% 4.7% 44.2% 1.57% 0.08% 0.01% 0.29% 0.22%
2026/06/21 15.34% 7.19% 3.07% 4.8% 46.24% 1.27% 0.08% 0.01% 0.57% 0.18%
2026/06/22 6.65% 3.32% 1.42% 1% 19.77% 0.4% 38.53% 0.33% 0.04% 19.26%
2026/06/23 10.23% 5.66% 2.58% 1.7% 29.19% 0.86% 28.88% 0.15% 0.21% 0.31%
2026/06/24 7.23% 2.93% 1.19% 1.11% 37.64% 0.61% 37.52% 0.34% 0.15% 0.1%
2026/06/25 8.97% 5.22% 1.57% 0.53% 69.33% 0.76% 0.51% 0.17% 0.08% 0.01%
2026/06/26 12.79% 4.88% 1.79% 1.38% 63.15% 0.66% 0.8% 0.17% 0.11% 0.01%
2026/06/27 10.68% 4.7% 3.42% 1.67% 62.57% 0.92% 0.03% 0.01% 0.29% 0.01%
2026/06/28 29.73% 12.91% 5.02% 5.02% 2.08% 2.41% 0.09% 0.04% 0.83% 0.03%
2026/06/29 8.45% 3.28% 2.19% 1.19% 46.2% 0.44% 23.25% 0.19% 0.02% 0.01%
2026/06/30 28.54% 10.78% 6.02% 3.01% 2.39% 1.61% 1.59% 0.19% 0.16% 0.02%
  • brighthr.com
  • mhrglobal.com
  • indeed.com
  • breathehr.com
  • perkbox.com
  • deel.com
  • healthassured.org
  • openup.com
  • telushealth.com
  • pluxee.uk

Copyright © Adthena. All rights reserved.

In June 2026, brighthr.com saw fluctuating impressions, peaking at 29.73% on the 28th. Meanwhile, perkbox.com dominated mid-month with a high of 69.33% on the 25th. Healthassured.org started strong but dipped significantly by month’s end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Human Resources

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Services Human Resources - Last month
  1. 1
    Employee Assistance Programme https://www.healthassured.org › uk › eap

    UK EAP — Support your team’s wellbeing today with our affordable EAP. Start now! No waiting time for...

  2. 2
    The ultimate employee assistance programme factsheet, for employers https://uk.indeed.com/

    Are You a Recruiter? Attract the Right Talent Today. Post a Job in Minutes. Indeed Connects Hiring...

  3. 3
    Employee Assistance Programme https://www.natwestmentor.co.uk

    24/7 Staff Wellbeing Support — Enhance Your Staff Performance With Our Employee Assistance Programme. Fees Apply. Support Your...

  4. 4
    EAP | Employee Assistance Programme | Perkbox https://www.perkbox.com

    Support staff mental health with Perkbox’s Employee Assistance Programme. Access confidential, professional support for your entire workforce.

  5. 5
    Employee Assistance Programme - The New Employee Experience https://www.pluxee.uk › employee › assistance

    It's here! The new Pluxee Employee App - amazing employee benefits in one app. Support employee work-life balance with Pluxee EAP, including...

Copyright © Adthena. All rights reserved.

In the competitive landscape of Employee Assistance Programmes (EAPs), Health Assured, Indeed, NatWest Mentor, Perkbox, and Pluxee stand out. Their ads emphasize wellbeing, mental health support, and enhanced performance. Unique propositions include no waiting time, 24/7 support, and innovative app-based solutions.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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