Log in Book a Demo

UK Services Human Resources - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Human Resources category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Human Resources – UK

Google AI Overview visibility for Services Human Resources UK

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 31.2998774546
68.7001225454
31%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 20
80
20%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 0%
Navigational 1%
Seasonal 0%
Local 1%
Problem Solving 9%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 UK Services Human Resources brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
healthassured.org 57.19
brighthr.com 20.58
perkbox.com 13.15
employmenthero.com 1.37
indeed.com 1.28
bamboohr.com 0.71
peoplehr.com 0.5
mhrglobal.com 0.49
childcare.co.uk 0.46
totaljobs.com 0.38
others 3.89
  • healthassured.org - 57.19%
  • brighthr.com - 20.58%
  • perkbox.com - 13.15%
  • employmenthero.com - 1.37%
  • indeed.com - 1.28%
  • bamboohr.com - 0.71%
  • peoplehr.com - 0.5%
  • mhrglobal.com - 0.49%
  • childcare.co.uk - 0.46%
  • totaljobs.com - 0.38%
  • others - 3.89%

Copyright © Adthena. All rights reserved.

In the PPC landscape, healthassured.org dominates with 57.19% click share, followed by brighthr.com at 20.58%. Perkbox.com holds 13.15%, while ‘others’ collectively capture 3.89%.

Market Exposure

Share of Spend for the top 10 UK Services Human Resources brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Share of Spend - Last Month
Date brighthr.com perkbox.com healthassured.org employmenthero.com bamboohr.com peoplehr.com citation.co.uk indeed.com deel.com peninsulagrouplimited.com
2026/07/01 11.6% 25.9% 23.84% 3.86% 2.37% 1.95% 1.46% 0.98% 1.92% 3.46%
2026/07/02 9.83% 4.93% 43.72% 1.67% 3.46% 1.77% 2.13% 1.73% 1.15% 4.55%
2026/07/03 8.92% 11.71% 45.11% 3.01% 3.04% 2.06% 1.48% 1.51% 1.42% 3.26%
2026/07/04 15.31% 26.96% 1.26% 5.21% 13.09% 0.02% 1.76% 7.11% 2.21% 1.01%
2026/07/05 11.69% 38.87% 9.14% 3.82% 8.21% 0.03% 0.97% 1.32% 2.98% 0.84%
2026/07/06 7.45% 18.46% 39.38% 3.09% 2.72% 1.31% 1.04% 1.53% 1.51% 2.35%
2026/07/07 13.34% 5.38% 33.14% 2.95% 3.69% 1.66% 2.04% 1.61% 2.33% 5.42%
2026/07/08 8.5% 5.27% 44.31% 1.74% 6.06% 2.67% 1.81% 1.01% 2.49% 4.1%
2026/07/09 4.82% 19.67% 53.62% 1.05% 3.61% 0.55% 0.79% 0.62% 1.27% 1.82%
2026/07/10 8.77% 28.06% 34.65% 1.17% 3.29% 1.03% 1.25% 1.74% 1.15% 3.6%
2026/07/11 19.36% 23.56% 1.21% 4.96% 14.03% 0.02% 2.66% 3.69% 4.03% 1.04%
2026/07/12 14.44% 39.04% 1.58% 4.53% 15.23% 0.02% 1.08% 3.04% 3.55% 0.82%
2026/07/13 9.83% 20.13% 30.07% 3.07% 4.78% 2.47% 1.51% 5.44% 1.67% 2.69%
2026/07/14 8.69% 22.08% 39.61% 2.61% 2.13% 1.43% 1.57% 1.29% 1.07% 3.36%
2026/07/15 7.29% 18.7% 44.93% 2.75% 1.71% 1.03% 1.48% 1.18% 0.8% 3.12%
2026/07/16 10.46% 17% 34.76% 1.95% 2.1% 1.86% 2.79% 1.53% 1.6% 2.22%
2026/07/17 12.54% 24.7% 31.7% 1.22% 2.6% 1.79% 1.78% 1.11% 1.2% 2.76%
2026/07/18 22.97% 24.76% 1.51% 6.67% 9.04% 0.53% 4.26% 0.71% 2.38% 1.51%
2026/07/19 22.6% 11.97% 1.83% 8.16% 21.44% 1.34% 2.11% 1.21% 2.62% 1.4%
2026/07/20 7.24% 24.25% 49.67% 1.58% 1.89% 0.89% 1.27% 0.58% 0.7% 0.93%
2026/07/21 8.66% 22% 39.45% 2.6% 2.12% 1.42% 1.56% 1.29% 1.06% 3.35%
2026/07/22 8.79% 14.69% 50.24% 2.22% 5.24% 0.68% 0.73% 1.38% 1.32% 1.09%
2026/07/23 9.19% 20.69% 34.69% 2.73% 4.76% 0.89% 2.27% 1.85% 1.94% 2.06%
2026/07/24 11.08% 16.76% 33.54% 3.01% 5.79% 0.98% 2.03% 1.69% 2.12% 2.23%
2026/07/25 10.3% 20.81% 34.29% 2.8% 4.59% 1.27% 2.05% 1.31% 1.24% 2.67%
2026/07/26 9.41% 19.29% 30.56% 3.32% 3.95% 1.34% 1.51% 1.54% 1.95% 3.34%
2026/07/27 8% 5.29% 54.14% 2.49% 3.07% 1.05% 1.32% 1.97% 1.71% 2.33%
2026/07/28 15.38% 20.12% 19.3% 3.61% 5.07% 1.75% 1.67% 1.96% 1.61% 1.7%
2026/07/29 10.32% 26.26% 31.29% 2.88% 1.58% 1.1% 0.47% 0.58% 1.05% 0.88%
2026/07/30 17.44% 21.24% 25.86% 2.77% 1.61% 2.07% 1.15% 1.12% 1.15% 1.02%
2026/07/31 28.26% 8.94% 7.95% 7.77% 4.28% 2.55% 1.8% 1.48% 1.31% 0.62%
  • brighthr.com
  • perkbox.com
  • healthassured.org
  • employmenthero.com
  • bamboohr.com
  • peoplehr.com
  • citation.co.uk
  • indeed.com
  • deel.com
  • peninsulagrouplimited.com

Copyright © Adthena. All rights reserved.

In July 2026, brighthr.com saw fluctuating PPC spend, peaking at 28.26 on the 31st. Perkbox.com had a strong start, reaching 39.04 on the 12th. Healthassured.org dominated mid-month, peaking at 54.14 on the 27th. Employmenthero.com and bamboohr.com maintained steady, low spend. The month concluded with healthassured.org leading, followed by perkbox.com and brighthr.com.

Market Exposure

Competitor Count for UK Services Human Resources

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 198
2026/07/02 209
2026/07/03 209
2026/07/04 207
2026/07/05 210
2026/07/06 209
2026/07/07 216
2026/07/08 206
2026/07/09 209
2026/07/10 214
2026/07/11 196
2026/07/12 201
2026/07/13 209
2026/07/14 204
2026/07/15 206
2026/07/16 201
2026/07/17 197
2026/07/18 188
2026/07/19 192
2026/07/20 183
2026/07/21 204
2026/07/22 221
2026/07/23 224
2026/07/24 218
2026/07/25 232
2026/07/26 240
2026/07/27 219
2026/07/28 219
2026/07/29 175
2026/07/30 169
2026/07/31 159

Copyright © Adthena. All rights reserved.

July began with 198 advertisers, peaking at 240 on the 26th. A decline followed, ending the month at 159.

Campaign Efficiency

Market Loss & Market Gains for UK Services Human Resources

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
brighthr.com 2.63%
healthassured.org 2.41%
mhrglobal.com 0.31%
employmenthero.com 0.22%
visier.com 0.15%
peninsulagrouplimited.com -0.08%
bamboohr.com -0.2%
indeed.com -0.68%
natwestmentor.co.uk -0.68%
perkbox.com -4.12%

Copyright © Adthena. All rights reserved.

BrightHR.com and HealthAssured.org saw significant click share increases, while Perkbox.com experienced the largest decline.

Campaign Efficiency

UK Services Human Resources Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date brighthr.com mhrglobal.com hibob.com perkbox.com indeed.com healthassured.org bamboohr.com peninsulagrouplimited.com breathehr.com natwestmentor.co.uk
2026/07/01 8.15% 2.36% 2.72% 48.07% 0.9% 24.32% 0.79% 0.93% 1.33% 0%
2026/07/02 7.74% 2.62% 2.74% 0.83% 1.98% 68.44% 1.76% 1.54% 0.67% 0%
2026/07/03 5.99% 1.67% 1.14% 17.52% 1.92% 59.95% 1.27% 0.84% 0.85% 0%
2026/07/04 9.93% 1.55% 0.02% 53.27% 15.07% 0.08% 5.13% 0.06% 2.07% 0%
2026/07/05 7.5% 1.29% 0.02% 64.75% 0.62% 10.75% 2.82% 0.05% 1.5% 0%
2026/07/06 4.37% 0.95% 0.54% 24.79% 1.39% 48.58% 0.74% 0.52% 0.5% 12.04%
2026/07/07 11.66% 1.97% 1.85% 1.14% 2.47% 57.26% 2.14% 2.06% 3.08% 0%
2026/07/08 8.51% 1.45% 0.89% 1.21% 1.73% 69.28% 2.18% 1.39% 1.03% 0%
2026/07/09 2.91% 0.62% 0.29% 22.75% 0.5% 67.13% 0.84% 0.45% 0.26% 0%
2026/07/10 5.34% 1.04% 0.65% 41.38% 1.05% 41.16% 1.18% 0.92% 1.07% 0%
2026/07/11 18.19% 3.66% 0.02% 45.56% 4.93% 0.12% 4.67% 0.08% 5.51% 0%
2026/07/12 12.06% 1.89% 0.01% 62.4% 2.21% 0.15% 5.31% 0.06% 1.95% 0%
2026/07/13 6.57% 1.84% 0.28% 31.41% 9.16% 38.8% 1.66% 0.7% 0.57% 0%
2026/07/14 5.43% 1.27% 0.69% 27.65% 1.19% 54.43% 0.7% 0.93% 0.87% 0%
2026/07/15 4.47% 1.2% 0.57% 28.36% 1.27% 55.68% 0.2% 0.75% 0.48% 0%
2026/07/16 8.88% 1.65% 0.64% 24.49% 1.47% 47.46% 0.41% 0.53% 1.39% 0%
2026/07/17 7.98% 2.19% 0.35% 39.21% 0.86% 39% 0.34% 0.73% 1.98% 0%
2026/07/18 18.62% 4.87% 0.02% 54.33% 0.38% 0.14% 2.59% 0.1% 3.21% 0%
2026/07/19 34.36% 7.08% 0.04% 3.87% 1.68% 0.29% 12.09% 0.16% 3.7% 0%
2026/07/20 4.27% 1.21% 0.29% 30.08% 0.26% 59.51% 0.31% 0.14% 0.37% 0%
2026/07/21 5.43% 1.27% 0.69% 27.65% 1.19% 54.43% 0.7% 0.93% 0.87% 0%
2026/07/22 5.32% 1.98% 0.16% 16.15% 0.77% 67.81% 1.05% 0.25% 1.47% 0%
2026/07/23 6.86% 2.74% 0.39% 35.63% 0.91% 42.1% 1.06% 0.58% 0.75% 0%
2026/07/24 9.19% 2.97% 0.96% 21.19% 0.99% 51.36% 1.78% 0.58% 1.88% 0%
2026/07/25 7.65% 2.84% 0.44% 25.53% 1.02% 49.33% 1.06% 0.66% 1.53% 0%
2026/07/26 7.78% 2.49% 0.81% 26.51% 1.36% 42.78% 1.6% 1.25% 0.71% 0%
2026/07/27 5.64% 2.56% 0.39% 0.98% 1.47% 77.16% 0.94% 0.66% 0.52% 0.01%
2026/07/28 12.1% 3.98% 1.68% 31.41% 1.93% 30.74% 1.92% 0.5% 0.94% 0%
2026/07/29 7.37% 3.82% 0.97% 39.1% 0.4% 38.59% 0.31% 0.29% 0.07% 0%
2026/07/30 13.72% 4.62% 2% 32.58% 1.12% 32.08% 0.18% 0.36% 0.15% 0%
2026/07/31 40.21% 14.21% 4.42% 3.34% 1.71% 1.39% 1.28% 0.31% 0.08% 0%
  • brighthr.com
  • mhrglobal.com
  • hibob.com
  • perkbox.com
  • indeed.com
  • healthassured.org
  • bamboohr.com
  • peninsulagrouplimited.com
  • breathehr.com
  • natwestmentor.co.uk

Copyright © Adthena. All rights reserved.

In July 2026, brighthr.com saw fluctuating impressions, peaking at 40.21% on the 31st. Perkbox.com dominated early, with a high of 64.75% on the 5th. Healthassured.org had a strong mid-month, reaching 77.16% on the 27th. The month concluded with brighthr.com leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Human Resources

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
Google Text Ad Copy Insights & Creative Trends for UK Services Human Resources - Last month
  1. 1
    BreatheHR is So Much Better - HR From Just £24 Per Month https://www.breathehr.com › hr › software

    The perfect HR software solution for small businesses of up to 250 employees. Try for free. HR software shouldn't be complicated.

  2. 2
    BrightHR UK | Your HR Management Made Easy https://www.brighthr.com

    BrightHR - The Smart HR Software That Transforms People Management. The Smarter Way To Manage Everyday HR And Health & Safety Tasks. Book A...

  3. 3
    Employee Assistance Programme - UK EAP https://www.healthassured.org › uk › eap

    Experience proven results and a high ROI. Sign up for our EAP today. Support your team’s wellbeing today with our affordable EAP.

  4. 4
    HR Management Made Simple - MHR Global HR Software https://www.mhrglobal.com

    Get outsourced payroll and HR support with expert services tailored to your team's needs.

  5. 5
    EAP | Employee Assistance Programme | Perkbox https://www.perkbox.com

    support staff mental health with perkbox’s employee assistance programme. access confidential, professional support for your entire workforce. Support staff mental health with Perkbox’s Employee Assistance Programme. Services: Employee Discounts, Staff Benefits, Office Rewards.

Copyright © Adthena. All rights reserved.

In the competitive landscape of HR software, BreatheHR stands out with its affordable, uncomplicated solution for small businesses, while BrightHR emphasizes smart, transformative management. Health Assured and Perkbox focus on employee wellbeing through EAPs, highlighting mental health support. MHR Global offers tailored HR and payroll services.

Frequently Asked Questions

Customer Success Stories

Doing more with less: how Adthena customers are maximizing PPC performance with shrinking budgets

In today's volatile economic landscape, businesses face unprecedented challenges in justifying their marketing expenditures. While maximizing PPC performance and ensuring that every dollar spent delivers results, adopting a data-driven approach is imperative. Paid search advertising, a cornerstone of digital marketing strategies, is no longer immune to these budget cuts. As companies grapple with rising redundancies and shifting consumer behaviors, advertising teams are pressured to do more with less.Read case study

Ask Arlo: AI generated search insights in seconds

In today's fast-paced digital marketing landscape, extracting valuable insights from vast amounts of data can be a daunting task. This is where Ask Arlo, Adthena's GenAI-powered chatbot, comes into play. Ask Arlo revolutionizes the way marketers of all levels interact with their data, providing instant, AI generated search insights and reports directly within the Adthena platform.Read case study

Georgia Law Firm Case Study: Reduced Brand Infringements by 39% and CPCs by 25% with Adthena

A prominent law firm in Georgia (US), had a massive amount of trademark infringements in the 9 markets they serve. Using Adthena, they were able to significantly cut their brand infringements and CPC’s in the first five months using Adthena. Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

US
AUS