Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Human Resources category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 31.3541677789 |
| 68.6458322211 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 19 |
| 81 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| brighthr.com | 68.39 |
| perkbox.com | 6.94 |
| employmenthero.com | 4.66 |
| healthassured.org | 3.4 |
| childcare.co.uk | 2.41 |
| indeed.com | 2.08 |
| peoplehr.com | 1.58 |
| totaljobs.com | 1.23 |
| sage.com | 0.81 |
| bamboohr.com | 0.78 |
| others | 7.72 |
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In the PPC landscape, brighthr.com dominates with 68.39% click share, overshadowing others like perkbox.com at 6.94%. ‘Others’ collectively hold 7.72%, highlighting diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | brighthr.com | jobadder.com | sage.com | axahealth.co.uk | employmenthero.com | perkbox.com | peoplehr.com | deel.com | bamboohr.com | healthassured.org |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 30.81% | 1.84% | 3.94% | 0.08% | 10.21% | 11.15% | 0.82% | 1.91% | 14.12% | 0.43% |
| 2026/08/02 | 22.06% | 2.43% | 3.71% | 0.06% | 7.37% | 30.22% | 1.41% | 2.47% | 11.35% | 0.27% |
| 2026/08/03 | 15.86% | 0% | 3.25% | 3.28% | 5.88% | 22.19% | 2.46% | 1.98% | 2.9% | 28.89% |
| 2026/08/04 | 24.59% | 0% | 4.07% | 0.92% | 5.02% | 7.04% | 3.77% | 2.07% | 2.83% | 10.21% |
| 2026/08/05 | 23.54% | 2.06% | 4.57% | 2.4% | 4.58% | 4.66% | 2.57% | 3.07% | 3.05% | 7.49% |
| 2026/08/06 | 22.67% | 2.32% | 6.71% | 3.3% | 6.39% | 7.14% | 2.17% | 2.4% | 2.96% | 9.09% |
| 2026/08/07 | 23.46% | 5.21% | 2.53% | 3.84% | 8.27% | 3.6% | 5.08% | 3.18% | 3.46% | 12.97% |
| 2026/08/08 | 37.02% | 5.96% | 3.74% | 0.1% | 6.23% | 4.6% | 2.36% | 2.11% | 3.65% | 0.73% |
| 2026/08/09 | 28.88% | 6.33% | 11.28% | 0.08% | 10.6% | 4.25% | 0.47% | 4.79% | 2.81% | 0.52% |
| 2026/08/10 | 23.67% | 4.93% | 5.81% | 7.08% | 7.74% | 3.9% | 4.74% | 4.16% | 4% | 6.84% |
| 2026/08/11 | 23.79% | 6.46% | 5.69% | 3.35% | 8.18% | 5.88% | 2.61% | 2.07% | 2.74% | 11.03% |
| 2026/08/12 | 24.82% | 6.34% | 3.17% | 3.68% | 4.65% | 5.26% | 2.71% | 2.05% | 3.07% | 11.46% |
| 2026/08/13 | 21.67% | 0% | 3% | 3.25% | 4.98% | 5.15% | 2.44% | 3.7% | 3.21% | 15.26% |
| 2026/08/14 | 23.25% | 4.7% | 3.03% | 3.81% | 6.67% | 3.49% | 2.01% | 2.47% | 3.49% | 14.38% |
| 2026/08/15 | 30.05% | 5.19% | 5.62% | 1.54% | 7.44% | 8.45% | 0.85% | 2.26% | 2.47% | 4.37% |
| 2026/08/16 | 27.74% | 5.9% | 6.52% | 0.18% | 7.82% | 8.07% | 1.6% | 4.48% | 2.38% | 2.81% |
| 2026/08/17 | 25.07% | 4.57% | 3.58% | 3.14% | 4.2% | 3.62% | 1.97% | 2.83% | 2.27% | 14.08% |
| 2026/08/18 | 23.65% | 8.83% | 5.42% | 5.09% | 5.85% | 6.17% | 2.93% | 3.21% | 3.23% | 8.92% |
| 2026/08/19 | 26.01% | 9.76% | 1.82% | 6.36% | 5.33% | 5.35% | 4.41% | 1.85% | 3.35% | 13.64% |
| 2026/08/20 | 21.33% | 4.42% | 6.36% | 8.31% | 4.16% | 6.52% | 3.82% | 4.13% | 2.99% | 11.88% |
| 2026/08/21 | 25.29% | 3.5% | 5.54% | 6.78% | 3.74% | 4.64% | 5.71% | 2.2% | 3.27% | 11.88% |
| 2026/08/22 | 25.31% | 4.32% | 6.31% | 4.64% | 13.66% | 5.81% | 2.2% | 1.8% | 2.94% | 7.37% |
| 2026/08/23 | 24.59% | 9.23% | 7.65% | 2.19% | 10.86% | 5.32% | 2.36% | 4.84% | 3.08% | 5.22% |
| 2026/08/24 | 20.36% | 7.29% | 6.22% | 5.18% | 9.78% | 3.97% | 3.95% | 4.19% | 2.53% | 9.09% |
| 2026/08/25 | 22.4% | 3.54% | 7.36% | 5.21% | 8.48% | 4.36% | 3.94% | 3.19% | 2.78% | 8.21% |
| 2026/08/26 | 22.74% | 2.58% | 7.13% | 5.28% | 4.38% | 4.3% | 2.73% | 2.72% | 3.26% | 4.11% |
| 2026/08/27 | 15.74% | 2.27% | 4.96% | 3.74% | 4.06% | 4.65% | 3.46% | 0.69% | 2.79% | 9.42% |
| 2026/08/28 | 17.1% | 3.93% | 6.28% | 5.86% | 4.89% | 3.83% | 3.64% | 3.05% | 2.67% | 9.99% |
| 2026/08/29 | 23.44% | 7.31% | 8.43% | 1.71% | 6.23% | 5.53% | 0.9% | 2.1% | 2.27% | 2.18% |
| 2026/08/30 | 22.36% | 7.49% | 15.21% | 1.21% | 7.93% | 7.01% | 0.94% | 2.86% | 1.76% | 1.48% |
| 2026/08/31 | 17.84% | 9.95% | 7.75% | 6.08% | 5.75% | 4.82% | 4.07% | 2.43% | 1.82% | 1.74% |
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In August 2026, brighthr.com led with fluctuating spend, peaking at 37.02% on the 8th. Jobadder.com saw a steady rise, ending at 9.95%. Sage.com spiked to 15.21% on the 30th. Axahealth.co.uk had a notable increase mid-month. Employmenthero.com and perkbox.com maintained moderate levels. Peoplehr.com and deel.com showed consistent low activity. Bamboohr.com and healthassured.org had sporadic peaks. The month concluded with diverse spend patterns across advertisers.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 165 |
| 2026/08/02 | 171 |
| 2026/08/03 | 166 |
| 2026/08/04 | 167 |
| 2026/08/05 | 183 |
| 2026/08/06 | 171 |
| 2026/08/07 | 156 |
| 2026/08/08 | 154 |
| 2026/08/09 | 159 |
| 2026/08/10 | 169 |
| 2026/08/11 | 171 |
| 2026/08/12 | 167 |
| 2026/08/13 | 175 |
| 2026/08/14 | 166 |
| 2026/08/15 | 166 |
| 2026/08/16 | 171 |
| 2026/08/17 | 179 |
| 2026/08/18 | 167 |
| 2026/08/19 | 159 |
| 2026/08/20 | 165 |
| 2026/08/21 | 146 |
| 2026/08/22 | 145 |
| 2026/08/23 | 140 |
| 2026/08/24 | 144 |
| 2026/08/25 | 155 |
| 2026/08/26 | 168 |
| 2026/08/27 | 168 |
| 2026/08/28 | 166 |
| 2026/08/29 | 144 |
| 2026/08/30 | 151 |
| 2026/08/31 | 154 |
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August began with 165 advertisers, peaking at 183 on the 5th. A decline followed, reaching a low of 140 on the 23rd. The month concluded with a slight recovery to 154 advertisers.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Totaljobs.com surged with a 1.00% click share increase, while brighthr.com faced a significant drop of 2.47%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | brighthr.com | employmenthero.com | sage.com | totaljobs.com | perkbox.com | indeed.com | visier.com | mhrglobal.com | lhh.com | healthassured.org |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 38.17% | 4.56% | 2.36% | 0.55% | 4.33% | 0.68% | 10.85% | 14.96% | 0.03% | 0.02% |
| 2026/08/02 | 20.15% | 3.87% | 1.37% | 0.22% | 52.61% | 0.48% | 4.98% | 4.73% | 0.02% | 0.01% |
| 2026/08/03 | 13.56% | 2.57% | 1.27% | 0.07% | 36.39% | 0.26% | 1.86% | 1.92% | 0.05% | 35.56% |
| 2026/08/04 | 35.61% | 3.64% | 2.65% | 1.45% | 3.85% | 6.55% | 4.98% | 13.09% | 0.14% | 1.51% |
| 2026/08/05 | 35.91% | 2.55% | 3.11% | 1.44% | 2.21% | 3.74% | 2.77% | 11.01% | 0.76% | 1.21% |
| 2026/08/06 | 36.26% | 5.31% | 4.18% | 1.33% | 4.5% | 5.91% | 3.04% | 0.94% | 0.64% | 1.72% |
| 2026/08/07 | 39.7% | 8.81% | 1.87% | 1.43% | 2.36% | 4.42% | 3.76% | 0.95% | 1.58% | 2.19% |
| 2026/08/08 | 44.23% | 7.16% | 2.1% | 0.89% | 1.9% | 0.92% | 16.04% | 0.3% | 0.05% | 0.04% |
| 2026/08/09 | 43.69% | 8.08% | 7.04% | 1.06% | 2.18% | 1.7% | 11.19% | 0.56% | 0.04% | 0.03% |
| 2026/08/10 | 44.07% | 3.21% | 4.15% | 1.62% | 2.78% | 2.8% | 2.21% | 1.02% | 1.62% | 1.37% |
| 2026/08/11 | 44.77% | 4.11% | 4.78% | 1.69% | 3.41% | 4.65% | 3.56% | 0.78% | 2.38% | 1.85% |
| 2026/08/12 | 43.45% | 2.47% | 1.64% | 1.4% | 3.47% | 2.78% | 7.32% | 2.14% | 3.86% | 1.84% |
| 2026/08/13 | 38.69% | 5.34% | 2.15% | 2.68% | 3.26% | 5.81% | 2.55% | 1.97% | 6.27% | 2.64% |
| 2026/08/14 | 40.78% | 3.8% | 1.73% | 1.92% | 2.43% | 1.28% | 1.98% | 1.15% | 9.34% | 2.62% |
| 2026/08/15 | 52.36% | 3.96% | 4.49% | 3.11% | 4.42% | 1.73% | 5.52% | 1.19% | 1.02% | 0.64% |
| 2026/08/16 | 42.83% | 11.23% | 4.17% | 2.33% | 4.13% | 1.83% | 3.53% | 0.58% | 0.65% | 0.33% |
| 2026/08/17 | 42.57% | 5.25% | 2.1% | 1.44% | 1.83% | 1.48% | 4.65% | 0.9% | 3.26% | 2.32% |
| 2026/08/18 | 43.6% | 3.14% | 3.98% | 1.64% | 3.57% | 3.32% | 5.5% | 0.67% | 1.86% | 1.45% |
| 2026/08/19 | 48.83% | 2.98% | 1.08% | 2.37% | 3.56% | 2.9% | 4.4% | 1.13% | 2.83% | 2.42% |
| 2026/08/20 | 42.03% | 5.04% | 4.71% | 2.91% | 4.13% | 1.74% | 3.44% | 1.51% | 2.33% | 2.06% |
| 2026/08/21 | 43.83% | 4.17% | 4.01% | 3.14% | 2.96% | 2.09% | 2.34% | 0.96% | 8.11% | 1.81% |
| 2026/08/22 | 40.78% | 19.58% | 4.47% | 2.64% | 3.54% | 2.44% | 1.32% | 0.53% | 0.64% | 0.98% |
| 2026/08/23 | 37.13% | 17.58% | 4.98% | 2.05% | 3.04% | 1.25% | 5.96% | 0.51% | 0.11% | 0.67% |
| 2026/08/24 | 36.99% | 6% | 4.44% | 2.23% | 2.94% | 3.27% | 6.01% | 0.67% | 2.57% | 1.65% |
| 2026/08/25 | 37.75% | 9.11% | 4.92% | 2.41% | 2.53% | 4.44% | 3.54% | 0.94% | 4.23% | 1.38% |
| 2026/08/26 | 34.78% | 3.23% | 4.15% | 3.72% | 2.38% | 6.12% | 0% | 0.52% | 5.64% | 0.61% |
| 2026/08/27 | 30.58% | 6.89% | 4.4% | 2.25% | 3.03% | 5.38% | 2.14% | 1.74% | 1.88% | 2.03% |
| 2026/08/28 | 33.15% | 7.12% | 5.38% | 3.48% | 2.52% | 5.55% | 1.85% | 0.78% | 1.79% | 1.86% |
| 2026/08/29 | 41.5% | 6.53% | 6.76% | 5.02% | 2.87% | 5.14% | 0.86% | 0.91% | 0.2% | 0.32% |
| 2026/08/30 | 37.76% | 9.95% | 11.82% | 4.76% | 3.34% | 1.66% | 0% | 0.88% | 0.02% | 0.19% |
| 2026/08/31 | 34.88% | 7.96% | 6.81% | 6.5% | 2.68% | 1.81% | 0.79% | 0.7% | 0.55% | 0.26% |
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BrightHR’s impression share fluctuated, peaking mid-month at 52.36%. EmploymentHero saw a spike on August 22, reaching 19.58%. Sage’s share rose steadily, ending at 6.81%. TotalJobs and Perkbox had modest gains, while Visier and MHRGlobal experienced declines. LHH and HealthAssured remained low throughout.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
The Smart HR Software That Transforms People Management. The Smarter Way To Manage Everyday HR And Health & Safety Tasks. Book A...
Integrated HR, payroll and compliance for UK businesses. Trusted by 25,000+ businesses.
Accredited EAP Provider — HA | Wisdom Wellbeing is a leading provider of Employee Assistance Services in the UK. Support your team’s wellbeing today with our affordable EAP. Start now! Services: EAP, Corporate Wellbeing.
Recruitment CRM — Manage candidates, jobs, and placements in one place with JobAdder's recruitment CRM. Engage quality candidates quickly and efficiently and keep...
support staff mental health with perkbox’s employee assistance programme. access confidential, professional support for your entire workforce. Support staff mental health with Perkbox’s Employee...
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In the competitive landscape of HR services, BrightHR stands out with its promise of simplifying HR management, while Employment Hero integrates HR and payroll, trusted by over 25,000 businesses. Health Assured and Perkbox focus on employee wellbeing, offering comprehensive assistance programs. JobAdder streamlines recruitment, enhancing candidate engagement.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Services Human Resources August 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the UK Services Human Resources August 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The UK Services Human Resources August 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
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Yes. The UK Services Human Resources August 2026 Report aggregates data from across both device types and Google Shopping.
The UK Services Human Resources August 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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