AUS Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis July 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Amusement Parks, Arcades & Attractions category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Hospitality Amusement Parks, Arcades & Attractions brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
dreamworld.com.au 34.12
scenicworld.com.au 14.5
bridgeclimb.com 8.24
lunapark.com.au 5.67
lunaparksydney.com 4.75
visitsealife.com 4.54
themeparks.com.au 3.85
disneylandparis.com 3.11
crownhotels.com.au 2.27
klook.com 2.23
others 16.72
  • dreamworld.com.au - 34.12%
  • scenicworld.com.au - 14.5%
  • bridgeclimb.com - 8.24%
  • lunapark.com.au - 5.67%
  • lunaparksydney.com - 4.75%
  • visitsealife.com - 4.54%
  • themeparks.com.au - 3.85%
  • disneylandparis.com - 3.11%
  • crownhotels.com.au - 2.27%
  • klook.com - 2.23%
  • others - 16.72%

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Dreamworld.com.au leads with 34.12% click share, followed by ‘others’ at 16.72%. Scenicworld.com.au holds 14.5%, while Bridgeclimb.com captures 8.24%.

Market Exposure

Share of Spend for the top 10 AUS Hospitality Amusement Parks, Arcades & Attractions brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date bridgeclimb.com dreamworld.com.au crownhotels.com.au strikebowling.com.au luxuryescapes.com scenicworld.com.au klook.com myqldholiday.com.au experienceoz.com.au themeparks.com.au
2025/06/01 5.33% 15.47% 2.37% 2.83% 6.42% 8.6% 2.84% 6.09% 3.47% 7.47%
2025/06/02 12.95% 17.02% 8.75% 5.81% 2.42% 8.29% 2.19% 4.47% 6.87% 5.02%
2025/06/03 15.62% 21.56% 6.4% 1.5% 0.08% 9.96% 3.31% 1.59% 6.69% 7.15%
2025/06/04 19.84% 12.68% 6.59% 3.14% 3.37% 8.9% 2.78% 9.08% 4.67% 5.88%
2025/06/05 13.89% 16.96% 2.78% 4.13% 4.07% 2.27% 1.55% 11.56% 8.85% 7.14%
2025/06/06 11.72% 18.52% 4.7% 3.24% 2.64% 4.67% 3.02% 4.05% 10.3% 3.73%
2025/06/07 12.72% 19.2% 4.99% 4.35% 3.51% 6.22% 1.97% 6.14% 7.74% 6.59%
2025/06/08 14.55% 19.31% 4.03% 4.97% 7.85% 7.56% 1.41% 5.8% 5.64% 5.19%
2025/06/09 13.09% 18.37% 3.33% 2.51% 0.14% 6.1% 5.06% 2.34% 14.29% 5.63%
2025/06/10 10.59% 22.51% 3.7% 2.59% 7.35% 2.14% 4.99% 5.41% 6.9% 6.03%
2025/06/11 10.22% 22.4% 2.53% 1.91% 5.95% 5.02% 4.12% 7.8% 10.63% 9.54%
2025/06/12 13.71% 16.06% 4.26% 2.58% 6.03% 4.51% 3.22% 7.01% 3.09% 12.69%
2025/06/13 12.82% 21.02% 1.96% 5.84% 2.73% 7.18% 3.91% 8.34% 1.73% 8.48%
2025/06/14 12.88% 13.93% 4% 3.81% 8% 2.96% 3.5% 5.8% 3.05% 5.67%
2025/06/15 13.35% 19.77% 5.23% 4.52% 6.13% 4.27% 5.1% 6.06% 2.52% 1.3%
2025/06/16 13.48% 19.82% 2.64% 5.15% 5.01% 4.84% 3.13% 7.52% 3.81% 3.41%
2025/06/17 11.64% 28.2% 5.9% 2.27% 0.15% 4.89% 2.25% 8.3% 3.4% 3.69%
2025/06/18 12.07% 24.06% 3.49% 5.69% 3.98% 4.55% 2.44% 2.59% 3.31% 4.39%
2025/06/19 15.18% 20.19% 2.97% 5.19% 1.92% 3.94% 3.02% 13.86% 2.11% 4.89%
2025/06/20 13.46% 23.76% 6.66% 4.09% 6.03% 5.9% 1.52% 8.67% 2.64% 6.46%
2025/06/21 13.64% 14.52% 6.45% 5.71% 4.68% 6.14% 2.88% 4.67% 3.76% 6.28%
2025/06/22 16.5% 6.08% 5.13% 6.39% 0.4% 5.28% 3.91% 3.27% 3.08% 9.8%
2025/06/23 13.87% 21.93% 1.63% 4.85% 6.03% 4.54% 5.12% 4.27% 2.8% 4%
2025/06/24 13.28% 28.33% 5.44% 4.11% 5.28% 3.18% 4.1% 2.59% 3.08% 1.45%
2025/06/25 13.65% 23.71% 4.64% 2.21% 4.01% 0.45% 5.44% 10.54% 2.92% 3.74%
2025/06/26 16.62% 17.4% 5.4% 4.71% 2.21% 5.78% 3.9% 5.72% 2.62% 7.51%
2025/06/27 13.07% 17.26% 7.8% 5.63% 0.85% 4.28% 6.27% 12.66% 4.16% 1.99%
2025/06/28 15.15% 16.21% 7.17% 5.18% 6.98% 4.39% 4.65% 4.46% 4.46% 1.75%
2025/06/29 18.42% 18.05% 4.74% 5.22% 0.25% 5.49% 3.54% 7.17% 5.24% 1.66%
2025/06/30 18.2% 14% 7.13% 7.05% 5.66% 5.28% 4.72% 3.39% 2.25% 0.46%
  • bridgeclimb.com
  • dreamworld.com.au
  • crownhotels.com.au
  • strikebowling.com.au
  • luxuryescapes.com
  • scenicworld.com.au
  • klook.com
  • myqldholiday.com.au
  • experienceoz.com.au
  • themeparks.com.au

Copyright © Adthena. All rights reserved.

Dreamworld.com.au led June with fluctuating peaks, notably on the 17th and 24th. Bridgeclimb.com saw a steady rise, peaking at month’s end. Crownhotels.com.au remained stable, while strikebowling.com.au and luxuryescapes.com showed moderate activity.

Market Exposure

Competitor Count for AUS Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/06/01 67
2025/06/02 68
2025/06/03 66
2025/06/04 59
2025/06/05 64
2025/06/06 72
2025/06/07 60
2025/06/08 69
2025/06/09 67
2025/06/10 69
2025/06/11 71
2025/06/12 62
2025/06/13 68
2025/06/14 74
2025/06/15 81
2025/06/16 69
2025/06/17 69
2025/06/18 71
2025/06/19 64
2025/06/20 68
2025/06/21 74
2025/06/22 78
2025/06/23 72
2025/06/24 67
2025/06/25 74
2025/06/26 66
2025/06/27 69
2025/06/28 74
2025/06/29 71
2025/06/30 68

Copyright © Adthena. All rights reserved.

June saw fluctuating advertiser numbers, peaking at 81 on June 15. The month concluded with 68 advertisers, reflecting dynamic market activity.

Campaign Efficiency

Market Loss & Market Gains for AUS Hospitality Amusement Parks, Arcades & Attractions

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
dreamworld.com.au 3.37%
lunapark.com.au 2.7%
sydneytowereye.com.au 0.75%
crownhotels.com.au 0.61%
bridgeclimb.com 0.48%
experiencegoldcoast.com -0.37%
themeparks.com.au -0.97%
scenicworld.com.au -1.6%
experienceoz.com.au -1.61%
lunaparksydney.com -4.2%

Copyright © Adthena. All rights reserved.

Dreamworld.com.au surged with a 3.37% click share increase, while lunaparksydney.com faced a 4.2% decline.

Campaign Efficiency

AUS Hospitality Amusement Parks, Arcades & Attractions Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date dreamworld.com.au scenicworld.com.au bridgeclimb.com visitsealife.com strikebowling.com.au klook.com myqldholiday.com.au experienceoz.com.au themeparks.com.au lunapark.com.au
2025/06/01 18.67% 7.67% 3.77% 6.75% 2.58% 2.48% 8.94% 3.36% 6.68% 2.56%
2025/06/02 17.94% 15.14% 5.58% 5.89% 4.75% 3.17% 4.76% 5.28% 4.3% 4.18%
2025/06/03 25.74% 15.68% 5.25% 9.98% 1.15% 3.47% 1.62% 4.51% 7.4% 0%
2025/06/04 10.64% 17.59% 8.33% 4.73% 3.04% 3.31% 12.18% 3.81% 5.28% 1.24%
2025/06/05 23.4% 4.23% 5.71% 2.81% 3.41% 1.66% 14.07% 7.97% 5.45% 5.6%
2025/06/06 19.15% 7.22% 4.87% 3.24% 2.91% 2.93% 3.49% 8.99% 3.96% 2.41%
2025/06/07 25.18% 9.51% 6.01% 3.68% 3.84% 2.79% 6.12% 5.76% 6.85% 0%
2025/06/08 26.95% 11.6% 6.41% 0.04% 4.1% 1.03% 6.98% 4.31% 5.15% 3.65%
2025/06/09 19.99% 7.62% 5.61% 5.78% 1.85% 4.03% 2.26% 12.82% 5.69% 3.75%
2025/06/10 28.01% 3.75% 5.06% 2.39% 2.02% 5.02% 5.82% 5.76% 8.79% 1.85%
2025/06/11 27.13% 6.9% 4.66% 0.03% 1.39% 4.42% 6.98% 8.53% 9.66% 0%
2025/06/12 22.19% 5.04% 5.56% 8.16% 2.03% 8.9% 6.04% 2.18% 11.37% 2.52%
2025/06/13 26.08% 10.94% 5.18% 6.57% 4.42% 3.81% 9.11% 1.59% 9.9% 0%
2025/06/14 17.71% 4.31% 6.34% 2.71% 3.48% 3.85% 5.99% 2.46% 4.92% 5.74%
2025/06/15 23.69% 7.11% 5.23% 8.48% 3.65% 5.13% 6.31% 1.64% 0.7% 7.11%
2025/06/16 24.73% 6.18% 5.46% 7.98% 4.94% 4.38% 7.21% 2.77% 5.33% 9.25%
2025/06/17 34.09% 7.51% 4.74% 5.77% 2% 2.3% 8.53% 2.68% 5.49% 1.59%
2025/06/18 26.02% 4.28% 5.78% 0.02% 4.98% 2.67% 2.59% 2.26% 5.11% 20.08%
2025/06/19 26.63% 5.82% 6.43% 6.65% 4.11% 2.69% 13.7% 1.54% 5.5% 8.73%
2025/06/20 34.87% 8.85% 4.65% 5.8% 3.06% 1.36% 8.95% 1.96% 6.18% 0%
2025/06/21 18.78% 10.42% 5.75% 4.94% 4.73% 2.45% 5.2% 2.66% 5.39% 5.84%
2025/06/22 7.07% 10.79% 7.95% 1.49% 5.81% 4.25% 4.44% 2.79% 8.75% 3.54%
2025/06/23 25.99% 8.17% 5.51% 9.95% 3.85% 5.21% 4.98% 2.74% 4.51% 5.44%
2025/06/24 38.22% 4.12% 5.06% 8.91% 3.33% 4.8% 2.97% 2.22% 1.09% 1.35%
2025/06/25 34.62% 1.52% 4.46% 0.05% 1.84% 5.56% 10.59% 2.56% 4.43% 0.74%
2025/06/26 21.21% 8.22% 5.62% 0.04% 3.32% 3.56% 6.05% 1.89% 7.89% 0%
2025/06/27 24.36% 6.32% 6.4% 3.02% 4.46% 7.03% 13.84% 3.1% 1.53% 3.16%
2025/06/28 23.85% 7.18% 6.34% 3.89% 4.06% 5.4% 5.47% 3.05% 1.51% 5.75%
2025/06/29 20.71% 8.21% 7.86% 4.46% 4.64% 4.09% 8.73% 4.21% 1.47% 1.62%
2025/06/30 18.07% 9.76% 8.62% 7.39% 6.3% 5.6% 4.21% 1.92% 0.22% 0%
  • dreamworld.com.au
  • scenicworld.com.au
  • bridgeclimb.com
  • visitsealife.com
  • strikebowling.com.au
  • klook.com
  • myqldholiday.com.au
  • experienceoz.com.au
  • themeparks.com.au
  • lunapark.com.au

Copyright © Adthena. All rights reserved.

Dreamworld’s PPC share fluctuated, peaking at 38.22% on June 24. Scenic World saw a low of 1.52% on June 25. BridgeClimb’s share ended at 8.62%. VisitSeaLife’s share was volatile, ending at 7.39%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Amusement Parks, Arcades & Attractions - Last month
  1. 1
    Disneyland Paris Official https://www.disneylandparis.com

    Add magic to your Paris stay u2014 Choose the Hotel Disney which will make the whole family dream, for an enchanted stay.

  2. 2
    Luna Park Sydney Ticket https://www.klook.com u203a attractions u203a sydney

    Klook-Up To 60% Off Activities u2014 Instant Confirmation With Flexible Cancellation Option. Up To 60% Off. Book Now For Today! Explore More Attractions And Must Dos On Klook...

  3. 3
    Sea World Resort - Today's 2025/26 Deal - Luxury Escapes https://www.luxuryescapes.com

    Choose Luxury Escapes for Your Next Holiday. Flexible Date Changes Through 2025. You...

  4. 4
    Sea World Resort Gold Coast https://www.myqldholiday.com.au

    Kids Stay Free u2014 If we wouldnu2019t stay there, you wonu2019t find it at My Queensland! Australia owned & operated. Luxury accommodation and exclusive My Queensland...

  5. 5
    Sea World Resort | Qantas Hotels https://www.qantas.com

    500,000+ Hotels Worldwide. Book with Qantas Hotels. No Booking or Credit Card Fees. Earn up to 3 Qantas Points per A$1 on our huge range of hotels. Book now! No Booking Fees.

Copyright © Adthena. All rights reserved.

In the realm of Google PPC, Disneyland Paris enchants with dreams of magical family stays. Klook entices thrill-seekers with up to 60% off Luna Park Sydney tickets, emphasizing flexibility. Luxury Escapes and My Queensland highlight Sea World Resort’s luxury and family-friendly perks, while Qantas Hotels offers seamless booking and rewards.

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