AUS Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Amusement Parks, Arcades & Attractions category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Hospitality Amusement Parks, Arcades & Attractions AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	6.92101607462
	93.0789839254

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	18
	82

18%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	2%
Transactional	6%
Navigational	15%
Seasonal	0%
Local	21%
Problem Solving	0%

Market Exposure

Share of Clicks for top 10 AUS Hospitality Amusement Parks, Arcades & Attractions brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
dreamworld.com.au	43.29
themeparks.com.au	11.12
experienceoz.com.au	10.83
scenicworld.com.au	5.15
visitsealife.com	4.39
lunapark.com.au	2.9
bridgeclimb.com	2.59
viator.com	2.29
groupon.com.au	1.92
sydneytowereye.com.au	1.81
others	13.71

dreamworld.com.au - 43.29%
themeparks.com.au - 11.12%
experienceoz.com.au - 10.83%
scenicworld.com.au - 5.15%
visitsealife.com - 4.39%
lunapark.com.au - 2.9%
bridgeclimb.com - 2.59%
viator.com - 2.29%
groupon.com.au - 1.92%
sydneytowereye.com.au - 1.81%
others - 13.71%

Dreamworld.com.au dominates with 43.29% click share, overshadowing themeparks.com.au at 11.12%. Experienceoz.com.au follows at 10.83%, while ‘others’ collectively hold 13.71%.

Market Exposure

Share of Spend for the top 10 AUS Hospitality Amusement Parks, Arcades & Attractions brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	dreamworld.com.au	experienceoz.com.au	themeparks.com.au	bridgeclimb.com	visitsealife.com	viator.com	groupon.com.au	luxuryescapes.com	klook.com	adrenaline.com.au
2025/12/01	31.01%	7.83%	17.31%	0%	0.72%	0.82%	3.69%	6.84%	5.62%	9.82%
2025/12/02	36.54%	6.09%	12.38%	0%	5.56%	0.78%	1.85%	7.48%	8.03%	4.81%
2025/12/03	23.36%	19.67%	4.58%	0%	9.43%	1.45%	0.65%	9.74%	7.73%	2.45%
2025/12/04	22.28%	5.86%	11.5%	0%	7.83%	1.67%	0.69%	13.92%	13.07%	0%
2025/12/05	27.3%	9.18%	12.13%	0%	2.87%	0.93%	2.54%	14.43%	9.09%	0.98%
2025/12/06	40.41%	8.56%	13.82%	0%	2.44%	0.84%	5.96%	10.46%	4.77%	0.42%
2025/12/07	11.35%	5.54%	14.26%	0%	1.77%	1.58%	0.01%	13.3%	11.67%	0%
2025/12/08	24.22%	14.1%	17.48%	0%	0%	1.21%	1.31%	12.85%	4.4%	0.43%
2025/12/09	28.17%	16.85%	11.04%	0%	4.32%	0.59%	4.66%	1.43%	10.48%	2.82%
2025/12/10	22.3%	26.76%	12.96%	0%	2.8%	1.09%	6.98%	5.4%	5.18%	0%
2025/12/11	25.66%	19.5%	6.9%	0%	1.47%	0.97%	15.44%	4.56%	8.2%	1.06%
2025/12/12	31.38%	16.52%	11.3%	0%	3.99%	1.45%	6.08%	2.06%	10.59%	1.39%
2025/12/13	15.95%	27.24%	11.49%	2.65%	1.47%	0.64%	12.89%	1.72%	5.9%	0.74%
2025/12/14	14.31%	16.58%	15.4%	9.25%	0.78%	2.04%	5.72%	2.77%	10.65%	0.72%
2025/12/15	25.75%	5.79%	13.97%	6.99%	3.04%	4.59%	9.26%	9.08%	4.07%	0.55%
2025/12/16	29.12%	15.8%	9.92%	6.92%	4.84%	2.54%	4.53%	0.82%	7.35%	0%
2025/12/17	19.79%	16.29%	14.49%	5.26%	3.59%	0.54%	12.04%	2.76%	1.5%	0.89%
2025/12/18	24.79%	20.81%	11.86%	6.27%	4.93%	2.21%	5.36%	0.08%	4.9%	2.95%
2025/12/19	31.2%	15.92%	12.89%	4.1%	5.84%	1.36%	6.11%	3.2%	5.97%	0.83%
2025/12/20	12.95%	22.42%	13.34%	7.88%	2.07%	2.25%	5.48%	1.65%	4.9%	1.44%
2025/12/21	17.37%	26.76%	12.69%	5.48%	0.99%	7.3%	4.92%	1.74%	3.95%	1.6%
2025/12/22	24.46%	22.92%	12.45%	6.76%	1.16%	2.23%	2.02%	2.09%	5.92%	2.02%
2025/12/23	24.16%	15.11%	15.67%	5.91%	3.62%	2.31%	6.08%	0.5%	5.32%	0.75%
2025/12/24	8.72%	20.08%	16.67%	7.92%	0.72%	3.35%	0%	0.78%	5.65%	9.34%
2025/12/25	33.37%	14.93%	6.24%	6.39%	3.36%	7.17%	0.89%	3.98%	5.61%	0.3%
2025/12/26	27.37%	25.86%	5.95%	3.51%	1.8%	9.64%	0.99%	2.01%	5.04%	5.79%
2025/12/27	14.67%	30.03%	11.71%	4.85%	1.59%	5.64%	1.16%	3.73%	3.4%	4.8%
2025/12/28	31.74%	16.86%	12.81%	4.14%	0.67%	7.3%	0%	1.68%	5.63%	2.33%
2025/12/29	15.87%	27.97%	13.19%	5.27%	2.37%	5.62%	0%	2.15%	8.4%	2.03%
2025/12/30	32.33%	20.47%	10.04%	5.21%	1.43%	8.21%	0%	0.45%	2.48%	1.13%
2025/12/31	23.48%	18.54%	16.61%	7.18%	4.32%	2.73%	2.21%	0.89%	0.86%	0.33%

dreamworld.com.au
experienceoz.com.au
themeparks.com.au
bridgeclimb.com
visitsealife.com
viator.com
groupon.com.au
luxuryescapes.com
klook.com
adrenaline.com.au

Dreamworld’s PPC spend fluctuated, peaking at 40.41% on December 6th. Experience Oz saw a notable rise on December 27th with 30.03%. Themeparks.com.au maintained a steady presence, while BridgeClimb and VisitSeaLife had modest shares. Viator surged on December 26th, reaching 9.64%. Groupon and Luxury Escapes had varied performances, with Klook and Adrenaline showing sporadic peaks. December concluded with Dreamworld leading, followed by Experience Oz.

Market Exposure

Competitor Count for AUS Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/12/01	46
2025/12/02	54
2025/12/03	49
2025/12/04	48
2025/12/05	51
2025/12/06	47
2025/12/07	52
2025/12/08	51
2025/12/09	49
2025/12/10	45
2025/12/11	45
2025/12/12	49
2025/12/13	66
2025/12/14	55
2025/12/15	50
2025/12/16	56
2025/12/17	53
2025/12/18	49
2025/12/19	53
2025/12/20	56
2025/12/21	48
2025/12/22	49
2025/12/23	56
2025/12/24	50
2025/12/25	55
2025/12/26	48
2025/12/27	50
2025/12/28	44
2025/12/29	53
2025/12/30	51
2025/12/31	53

December saw fluctuating advertiser numbers, peaking at 66 on the 13th. The month concluded with 53 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Hospitality Amusement Parks, Arcades & Attractions

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
experienceoz.com.au	5.09%
viator.com	2.97%
bridgeclimb.com	2.04%
gold-coast-tickets.com	0.85%
adrenaline.com.au	0.85%
visitsealife.com	-1.07%
scenicworld.com.au	-1.16%
groupon.com.au	-1.32%
luxuryescapes.com	-1.34%
dreamworld.com.au	-6.5%

Experienceoz.com.au surged with a 5.09% click share increase, while dreamworld.com.au faced a significant 6.5% decline. Viator.com and bridgeclimb.com also saw positive growth, contrasting with declines for luxuryescapes.com and groupon.com.au.

Campaign Efficiency

AUS Hospitality Amusement Parks, Arcades & Attractions Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	experienceoz.com.au	dreamworld.com.au	themeparks.com.au	visitsealife.com	groupon.com.au	viator.com	sydneytowereye.com.au	scenicworld.com.au	luxuryescapes.com	klook.com
2025/12/01	6.36%	33.48%	17.36%	1.29%	5.99%	0.61%	2.83%	2.37%	6.49%	2.92%
2025/12/02	4.91%	37.39%	12.34%	7.31%	2.68%	0.57%	1.37%	2.28%	7.01%	3.91%
2025/12/03	18.27%	25.81%	3.96%	11.88%	0.7%	0.9%	0%	3.71%	9.6%	3.77%
2025/12/04	5.71%	26.24%	10.25%	9.56%	0.71%	1.07%	0%	3.19%	11.36%	5.65%
2025/12/05	8.72%	28.12%	12.34%	4.13%	2.23%	0.77%	0%	3.65%	13.79%	5.24%
2025/12/06	12.55%	33.25%	18.35%	2.44%	8.4%	0.54%	0%	1.86%	8.2%	1.88%
2025/12/07	6.55%	12.8%	16.13%	2.83%	0.01%	1.21%	0%	4.15%	12.71%	5.28%
2025/12/08	14.09%	28.51%	16.63%	0%	2.21%	1.07%	4.73%	2.11%	11.68%	2.73%
2025/12/09	14.73%	24.82%	13.51%	7.25%	7.91%	0.4%	3.5%	3.51%	2.25%	5.06%
2025/12/10	20.4%	24.33%	14.43%	4.88%	9.7%	0.71%	1.74%	2.91%	4.98%	2.94%
2025/12/11	17.26%	21.01%	7.22%	1.93%	21.12%	0.66%	0%	3.37%	4.16%	7.35%
2025/12/12	18.03%	28.39%	13.51%	5.25%	8.19%	1.58%	2.31%	2.32%	1.72%	7.94%
2025/12/13	32.74%	13.45%	11.59%	1.71%	17.46%	0.56%	0%	1.77%	1.38%	4.04%
2025/12/14	17.87%	12.53%	16.23%	1.29%	8.91%	2.11%	1.38%	1.84%	2.98%	6.64%
2025/12/15	4.25%	28.04%	16.59%	4.06%	4.31%	6.84%	3.4%	2.27%	8.39%	4.75%
2025/12/16	13.49%	28.13%	11.98%	6.38%	6.07%	3.62%	3.58%	1.99%	1.42%	5.92%
2025/12/17	23.31%	16.1%	14.95%	4.54%	10.39%	0.42%	3.41%	2.28%	2.61%	1.36%
2025/12/18	23.03%	19.49%	11.81%	6.51%	6.72%	4.98%	0.67%	1.73%	0.07%	2.59%
2025/12/19	14.04%	32.16%	12.92%	7.43%	7.72%	2.32%	1.61%	1.89%	2.68%	3.3%
2025/12/20	21.72%	13.67%	14.91%	2.98%	7.1%	2.28%	2.62%	2.19%	2.1%	2.22%
2025/12/21	34.15%	16.48%	12.53%	1.45%	6.09%	7.41%	1.57%	1.58%	1.34%	1.58%
2025/12/22	21.97%	22.53%	13.96%	1.48%	6.08%	2.95%	0%	1.48%	1.71%	5.58%
2025/12/23	16.46%	21%	15.69%	4.69%	10.15%	3.24%	2.8%	1.87%	1%	2.53%
2025/12/24	22.13%	9.3%	17.65%	1.13%	0%	5.09%	4.96%	2.07%	0.98%	3.08%
2025/12/25	17.2%	28.35%	7.31%	4.46%	1.31%	10.48%	1.09%	1.83%	2.58%	3.19%
2025/12/26	33.75%	20.62%	6.17%	2.81%	1.37%	10.66%	0%	2.58%	1.88%	2.81%
2025/12/27	32.58%	11.39%	11.1%	2.06%	1.5%	9.99%	1.82%	1.52%	3.71%	1.57%
2025/12/28	20.04%	24.79%	14.82%	0.52%	0%	10.18%	0%	2.58%	1.25%	3.02%
2025/12/29	30.53%	12.73%	14.45%	3%	0%	7.44%	0%	1.82%	1.77%	3.96%
2025/12/30	25.42%	26.54%	10.39%	1.95%	0%	8.23%	2.6%	0.87%	0.69%	1.16%
2025/12/31	22.71%	18.87%	15.66%	5.23%	3.38%	3.2%	3.13%	1.75%	1.02%	0.7%

experienceoz.com.au
dreamworld.com.au
themeparks.com.au
visitsealife.com
groupon.com.au
viator.com
sydneytowereye.com.au
scenicworld.com.au
luxuryescapes.com
klook.com

In December 2025, “experienceoz.com.au” saw fluctuating impressions, peaking at 34.15% on the 21st. “dreamworld.com.au” started strong, but dipped mid-month. “themeparks.com.au” maintained a steady presence, while “visitsealife.com” had a modest share. “groupon.com.au” and “viator.com” showed sporadic spikes. “sydneytowereye.com.au” and “scenicworld.com.au” had consistent low shares. “luxuryescapes.com” and “klook.com” experienced varied trends. The month concluded with “experienceoz.com.au” leading, followed by “dreamworld.com.au”.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Amusement Parks, Arcades & Attractions - Last month

1
Dreamworld ticket - 25% off Mega 1 Day Pass Deal https://www.experienceoz.com.au › theme-park
Mega Pass Deal, 1 Day Pass - buy 3, get 1 free. Buy now and save
2
Dream World https://www.klook.com › activities › more-to-explore
Klook-Up To 60% Off Activities — Book on Klook Now! No Fee & Earn Credits. Find What Makes You Happy Anytime, Anywhere. Book Dream World With Klook! Real Reviews. Wide Range of Activities. Exclusive Travel Deals.
3
Scenic World - Blue Mountains NSW https://www.scenicworld.com.au › scenic › world
Since 1945, we’ve welcomed visitors to the Blue Mountains for experiences like no other.
4
Wet’n’Wild Gold Coast | Water Slides & Family Fun https://www.themeparks.com.au
Get 5 Days Of Unlimited Entry to Movie World, Sea World & Wet’n’Wild With An Escape Pass! All...
5
Dreamworld Gold Coast 1-Day Pass https://www.viator.com
Theme Parks in Gold Coast — Theme Parks in Gold Coast: Check out 179 reviews and photos of Viator's Dreamworld Gold Coast 1-Day Pass – Thrills & Wildlife Encounters

In the vibrant world of theme parks, advertisers like Experience Oz and Klook captivate with enticing offers. Experience Oz lures with a “buy 3, get 1 free” Dreamworld pass, while Klook promises up to 60% off activities. Scenic World highlights its rich history since 1945, and Theme Parks offers unlimited fun with an Escape Pass. Viator showcases thrilling experiences with Dreamworld’s wildlife encounters.

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Why is the AUS Hospitality Amusement Parks, Arcades & Attractions December 2025 Report useful and how should I use it?

Why is the AUS Hospitality Amusement Parks, Arcades & Attractions December 2025 Report useful?

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Data within the AUS Hospitality Amusement Parks, Arcades & Attractions December 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
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The AUS Hospitality Amusement Parks, Arcades & Attractions December 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

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AUS Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis December 2025