AUS Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Amusement Parks, Arcades & Attractions category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Amusement Parks, Arcades & Attractions – AUS

Google AI Overview visibility for Hospitality Amusement Parks, Arcades & Attractions AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 5.34745543787
94.6525445621
5%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 48
52
48%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 1%
Navigational 10%
Seasonal 0%
Local 19%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 AUS Hospitality Amusement Parks, Arcades & Attractions brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
klook.com 14.87
dreamworld.com.au 13.84
viator.com 12.72
agoda.com 9.62
headout.com 6.54
themeparks.com.au 5.89
experienceoz.com.au 5.43
lunaparksydney.com 5.41
tiqets.com 4.69
groupon.com.au 4.24
others 16.75
  • klook.com - 14.87%
  • dreamworld.com.au - 13.84%
  • viator.com - 12.72%
  • agoda.com - 9.62%
  • headout.com - 6.54%
  • themeparks.com.au - 5.89%
  • experienceoz.com.au - 5.43%
  • lunaparksydney.com - 5.41%
  • tiqets.com - 4.69%
  • groupon.com.au - 4.24%
  • others - 16.75%

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In the PPC landscape, Klook leads with 14.87% click share, closely followed by Dreamworld at 13.84%. Others collectively hold 16.75%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Hospitality Amusement Parks, Arcades & Attractions brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date klook.com agoda.com headout.com viator.com tiqets.com experienceoz.com.au groupon.com.au thrillark.com dreamworld.com.au themeparks.com.au
2026/04/01 16.54% 11.46% 7.52% 12.89% 5.34% 10.3% 7.17% 2.56% 8.2% 6.17%
2026/04/02 18.46% 11.57% 10.15% 12.39% 5.87% 8.95% 6.22% 1.33% 5.68% 5.04%
2026/04/03 15.78% 14.84% 10.09% 16.55% 6.18% 9.4% 8.86% 0.53% 2.74% 3.06%
2026/04/04 15.63% 13.02% 9.78% 12.87% 5.6% 11.2% 7.45% 1.13% 5.27% 4.93%
2026/04/05 16.76% 10.53% 9.73% 9.33% 6.48% 12.61% 4.41% 0.91% 9.66% 5.86%
2026/04/06 15.72% 11.51% 10.03% 13.52% 9.11% 8.41% 4.29% 4.19% 5.9% 4.21%
2026/04/07 16.77% 17.44% 11.87% 9.24% 7.11% 5.2% 3% 3.49% 7.78% 4.93%
2026/04/08 21.02% 13.86% 11.6% 12.42% 6.54% 6.2% 3.73% 2.63% 6.62% 4.09%
2026/04/09 16.29% 15.86% 9.91% 12.96% 6.12% 7.02% 9.15% 1.94% 5.9% 4.3%
2026/04/10 18.67% 14.89% 12.03% 10.56% 4.75% 5.98% 5.4% 5.76% 7.47% 3.73%
2026/04/11 14.99% 14.91% 11.31% 13.93% 5.06% 7.25% 7.6% 2.45% 6.43% 4.03%
2026/04/12 17.38% 14.02% 11.18% 13.28% 4.08% 7.8% 5.81% 2.2% 7.72% 5.07%
2026/04/13 17.15% 16.03% 11.74% 16.84% 4.7% 5.7% 4.25% 1.97% 5.21% 3.4%
2026/04/14 16.82% 14.62% 11.39% 15.51% 4.86% 5.4% 4.25% 4.91% 4.37% 4.43%
2026/04/15 15.34% 13.33% 9.67% 14.8% 4.7% 9.94% 7.31% 2.57% 4.68% 4.53%
2026/04/16 17.06% 13% 10.98% 12.86% 6.86% 5.82% 7% 3.99% 7.77% 2.13%
2026/04/17 19.72% 12.34% 8.32% 16.56% 3.29% 6.9% 9.45% 2.62% 7.86% 3.25%
2026/04/18 17% 11.65% 8.09% 12% 5.35% 7.26% 10.41% 4.13% 6.79% 4.88%
2026/04/19 17.01% 14.19% 9.64% 8.7% 3.69% 10.41% 8.02% 2.34% 6.77% 5.7%
2026/04/20 19.39% 16.24% 9.31% 12.03% 3.03% 9.17% 4.74% 5.96% 4.59% 4.36%
2026/04/21 17.1% 15.5% 12.05% 11.79% 4.46% 5.45% 5.21% 5.86% 6.31% 3.33%
2026/04/22 18.68% 12.39% 12.63% 12.78% 5.62% 6.57% 3.8% 3.45% 6.13% 4.8%
2026/04/23 17.44% 14.04% 9.06% 15.3% 4.26% 6.66% 4.83% 6.13% 5.39% 3.2%
2026/04/24 17.69% 13.43% 10.8% 12.6% 7.09% 6.61% 4.75% 2.31% 4.9% 3.64%
2026/04/25 17.02% 12% 11.06% 15.82% 7.77% 5.03% 5.69% 5.51% 3.43% 4.01%
2026/04/26 17.33% 13.23% 11.58% 14.65% 5.37% 6.51% 5.39% 4.17% 3.09% 3.82%
2026/04/27 18.44% 16.3% 8.47% 10.8% 5.48% 7.6% 5.11% 4.88% 4.63% 4.55%
2026/04/28 18.69% 13.94% 9.39% 10.21% 5.97% 6.39% 3.88% 5.69% 7.62% 3.73%
2026/04/29 17.89% 12.36% 7.9% 13.3% 2.94% 7.83% 4.81% 6.23% 6.02% 2.95%
2026/04/30 20.99% 14.46% 11.75% 7.92% 7.1% 6.38% 5.99% 5.05% 3.48% 2.99%
  • klook.com
  • agoda.com
  • headout.com
  • viator.com
  • tiqets.com
  • experienceoz.com.au
  • groupon.com.au
  • thrillark.com
  • dreamworld.com.au
  • themeparks.com.au

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In April 2026, Klook.com led with fluctuating spend, peaking at 21.02% on April 8. Agoda.com saw a mid-month dip, while Headout.com maintained steady growth. Viator.com experienced a decline towards month’s end. Overall, Klook.com finished strong.

Market Exposure

Competitor Count for AUS Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 50
2026/04/02 51
2026/04/03 47
2026/04/04 46
2026/04/05 53
2026/04/06 55
2026/04/07 53
2026/04/08 48
2026/04/09 51
2026/04/10 49
2026/04/11 45
2026/04/12 51
2026/04/13 49
2026/04/14 49
2026/04/15 54
2026/04/16 47
2026/04/17 48
2026/04/18 52
2026/04/19 54
2026/04/20 48
2026/04/21 48
2026/04/22 44
2026/04/23 44
2026/04/24 44
2026/04/25 48
2026/04/26 46
2026/04/27 46
2026/04/28 44
2026/04/29 51
2026/04/30 44

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April saw fluctuating advertiser numbers, peaking at 55 on April 6. The month concluded with a decline, ending at 44.

Campaign Efficiency

Market Loss & Market Gains for AUS Hospitality Amusement Parks, Arcades & Attractions

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
lunaparksydney.com 2.27%
thrillark.com 1.01%
klook.com 1.01%
lunapark.com.au 0.57%
luxuryescapes.com 0.49%
agoda.com -0.44%
kkday.com -0.44%
traveloka.com -0.64%
tiqets.com -0.94%
dreamworld.com.au -1.64%

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LunaParkSydney.com surged with a 2.27% click share increase, while Dreamworld.com.au faced a 1.64% decline.

Campaign Efficiency

AUS Hospitality Amusement Parks, Arcades & Attractions Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date klook.com agoda.com headout.com viator.com tiqets.com experienceoz.com.au thrillark.com groupon.com.au themeparks.com.au dreamworld.com.au
2026/04/01 18.95% 10.47% 7.16% 17.27% 6.5% 9.42% 2.55% 7.83% 4.97% 4.93%
2026/04/02 21.53% 9.73% 7.42% 16.51% 5.75% 7.39% 1.52% 7.7% 4.39% 4.49%
2026/04/03 20.9% 11.69% 8.33% 19.53% 5.73% 6.86% 0.58% 11.04% 2.62% 2.14%
2026/04/04 19.27% 10.84% 7.72% 17.29% 6.25% 9.21% 1.25% 8.33% 4.68% 4.26%
2026/04/05 17.05% 10.77% 7.79% 12.32% 7.39% 11.61% 1.49% 5.53% 5.71% 6.97%
2026/04/06 18.79% 10.96% 8.55% 15.1% 10.32% 7.22% 4.26% 4.89% 3.38% 3.94%
2026/04/07 16.72% 16.45% 9.31% 12.13% 7.51% 5.02% 4.04% 4.32% 4.98% 6.06%
2026/04/08 22.17% 13.07% 8.85% 16.3% 6.6% 6.24% 2.38% 3.7% 4.17% 4.51%
2026/04/09 18.37% 13.82% 8.92% 15.99% 5.86% 5.47% 1.74% 11.33% 3.71% 4.16%
2026/04/10 19.29% 14.86% 9.65% 14.12% 4.96% 5.61% 5.59% 5.42% 3.85% 5.45%
2026/04/11 19.92% 12.33% 8.32% 17.47% 4.95% 6.56% 2.57% 7.8% 3.72% 4.92%
2026/04/12 21.21% 14.14% 8.69% 15.99% 4.86% 6.5% 2.46% 6.2% 4.52% 5.15%
2026/04/13 19.69% 14.39% 8.67% 21.32% 5.11% 4.84% 1.78% 4.96% 3.17% 3.74%
2026/04/14 20.06% 12.5% 9.46% 18.76% 5.55% 4.42% 4.95% 4.2% 4.35% 3.02%
2026/04/15 16.23% 14.19% 8.95% 17.43% 6.31% 8.96% 2.29% 5.63% 4.21% 3.03%
2026/04/16 17.89% 12.27% 8.26% 18.66% 6.57% 6.11% 3.48% 6.26% 2.49% 5.61%
2026/04/17 25.43% 10.45% 6.02% 21.52% 3.58% 5.85% 2.75% 6.49% 3.16% 5.4%
2026/04/18 16.3% 11.3% 7.88% 15.44% 5.12% 8.11% 4.23% 8.84% 5.09% 5.05%
2026/04/19 18.56% 13.31% 7.93% 13.38% 4.42% 9.14% 3% 7.88% 5.58% 4.77%
2026/04/20 19% 15.62% 7.24% 15.56% 3.01% 9.33% 6.39% 5.91% 4.55% 3.27%
2026/04/21 19.83% 13.61% 9.88% 15.55% 4.38% 5.2% 5.46% 6.71% 3.14% 3.99%
2026/04/22 17.68% 13.12% 10.74% 15.4% 5.15% 6.84% 4.11% 4.51% 5.31% 4.89%
2026/04/23 22.07% 12.38% 7.61% 18.95% 3.2% 6.29% 5.25% 5.62% 2.7% 3.56%
2026/04/24 22.4% 11.94% 8.84% 15.46% 6.98% 6.27% 2.42% 4.82% 3.29% 3.5%
2026/04/25 22.66% 9.4% 7.75% 19.17% 6.7% 3.81% 5.14% 6.59% 3.56% 2.53%
2026/04/26 21.87% 11.89% 9.71% 17.63% 4.85% 5.6% 3.55% 6.46% 3.46% 2.06%
2026/04/27 19.41% 14.9% 7.65% 12.95% 6.13% 7.4% 4.5% 6.11% 4.57% 3.03%
2026/04/28 19.35% 13.51% 8.71% 12.12% 5.71% 6.85% 5.89% 4.71% 3.84% 5.54%
2026/04/29 21.88% 11.53% 7.2% 15.69% 3.67% 7.29% 5.33% 5.16% 2.58% 3.8%
2026/04/30 20.49% 13.82% 10.62% 9.37% 8.05% 6.5% 5.44% 5.14% 3.56% 2.36%
  • klook.com
  • agoda.com
  • headout.com
  • viator.com
  • tiqets.com
  • experienceoz.com.au
  • thrillark.com
  • groupon.com.au
  • themeparks.com.au
  • dreamworld.com.au

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Klook.com led April with fluctuating impressions, peaking at 25.43% on the 17th. Agoda.com and Viator.com showed consistent mid-range shares, while Headout.com and Tiqets.com had modest gains. The month ended with Klook.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Amusement Parks, Arcades & Attractions - Last month
  1. 1
    Sydney BridgeClimb Experience | Climb Sydney Harbour Bridge https://www.bridgeclimb.com

    Sydney's #1 Attraction - The Ultimate Climb Takes You Across the Entire Harbour Bridge. The Only Way to See Sydney at its Best. Limited Spots Available...

  2. 2
    Dreamworld ticket - 25% off 1 Day Pass Mega Deal https://www.experienceoz.com.au

    Save 25% on our 1 Day Pass Dreamworld Mega Deal. Buy now and save. Best Combo Packages...

  3. 3
    Dreamworld - From $89 - Coomera | Groupon https://www.groupon.com.au

    Discover unique adventures including kitesurfing, helicopter tours, and archery sessions! Exciting...

  4. 4
    Sea World Resort 7 Night Getaway- My Queensland https://www.myqldholiday.com.au

    Sea World Resort Getaway Sea World Resort 7 Night Getaway up to $3900 Bonus Value with Breakfast, Choice of Experience, Buffet Dinner, Late Checkout & More.

  5. 5
    Sea World Resort | Qantas Hotels https://www.qantas.com

    Earn 3 Qantas Points per $1 spent on your hotel. T&Cs apply. Secure your stay with a 20% deposit...

Copyright © Adthena. All rights reserved.

In the vibrant world of hospitality and attractions, top-performing PPC ads reveal enticing offers. BridgeClimb captivates with its exclusive Sydney Harbour experience, while Dreamworld entices with a 25% discount. Sea World Resort’s luxurious getaways are highlighted by both My Queensland and Qantas, offering bonus values and loyalty points.

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