Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Amusement Parks, Arcades & Attractions category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
Domain | Share of clicks |
---|---|
dreamworld.com.au | 34.12 |
scenicworld.com.au | 14.5 |
bridgeclimb.com | 8.24 |
lunapark.com.au | 5.67 |
lunaparksydney.com | 4.75 |
visitsealife.com | 4.54 |
themeparks.com.au | 3.85 |
disneylandparis.com | 3.11 |
crownhotels.com.au | 2.27 |
klook.com | 2.23 |
others | 16.72 |
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Dreamworld.com.au leads with 34.12% click share, followed by ‘others’ at 16.72%. Scenicworld.com.au holds 14.5%, while Bridgeclimb.com captures 8.24%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
Date | bridgeclimb.com | dreamworld.com.au | crownhotels.com.au | strikebowling.com.au | luxuryescapes.com | scenicworld.com.au | klook.com | myqldholiday.com.au | experienceoz.com.au | themeparks.com.au |
---|---|---|---|---|---|---|---|---|---|---|
2025/06/01 | 5.33% | 15.47% | 2.37% | 2.83% | 6.42% | 8.6% | 2.84% | 6.09% | 3.47% | 7.47% |
2025/06/02 | 12.95% | 17.02% | 8.75% | 5.81% | 2.42% | 8.29% | 2.19% | 4.47% | 6.87% | 5.02% |
2025/06/03 | 15.62% | 21.56% | 6.4% | 1.5% | 0.08% | 9.96% | 3.31% | 1.59% | 6.69% | 7.15% |
2025/06/04 | 19.84% | 12.68% | 6.59% | 3.14% | 3.37% | 8.9% | 2.78% | 9.08% | 4.67% | 5.88% |
2025/06/05 | 13.89% | 16.96% | 2.78% | 4.13% | 4.07% | 2.27% | 1.55% | 11.56% | 8.85% | 7.14% |
2025/06/06 | 11.72% | 18.52% | 4.7% | 3.24% | 2.64% | 4.67% | 3.02% | 4.05% | 10.3% | 3.73% |
2025/06/07 | 12.72% | 19.2% | 4.99% | 4.35% | 3.51% | 6.22% | 1.97% | 6.14% | 7.74% | 6.59% |
2025/06/08 | 14.55% | 19.31% | 4.03% | 4.97% | 7.85% | 7.56% | 1.41% | 5.8% | 5.64% | 5.19% |
2025/06/09 | 13.09% | 18.37% | 3.33% | 2.51% | 0.14% | 6.1% | 5.06% | 2.34% | 14.29% | 5.63% |
2025/06/10 | 10.59% | 22.51% | 3.7% | 2.59% | 7.35% | 2.14% | 4.99% | 5.41% | 6.9% | 6.03% |
2025/06/11 | 10.22% | 22.4% | 2.53% | 1.91% | 5.95% | 5.02% | 4.12% | 7.8% | 10.63% | 9.54% |
2025/06/12 | 13.71% | 16.06% | 4.26% | 2.58% | 6.03% | 4.51% | 3.22% | 7.01% | 3.09% | 12.69% |
2025/06/13 | 12.82% | 21.02% | 1.96% | 5.84% | 2.73% | 7.18% | 3.91% | 8.34% | 1.73% | 8.48% |
2025/06/14 | 12.88% | 13.93% | 4% | 3.81% | 8% | 2.96% | 3.5% | 5.8% | 3.05% | 5.67% |
2025/06/15 | 13.35% | 19.77% | 5.23% | 4.52% | 6.13% | 4.27% | 5.1% | 6.06% | 2.52% | 1.3% |
2025/06/16 | 13.48% | 19.82% | 2.64% | 5.15% | 5.01% | 4.84% | 3.13% | 7.52% | 3.81% | 3.41% |
2025/06/17 | 11.64% | 28.2% | 5.9% | 2.27% | 0.15% | 4.89% | 2.25% | 8.3% | 3.4% | 3.69% |
2025/06/18 | 12.07% | 24.06% | 3.49% | 5.69% | 3.98% | 4.55% | 2.44% | 2.59% | 3.31% | 4.39% |
2025/06/19 | 15.18% | 20.19% | 2.97% | 5.19% | 1.92% | 3.94% | 3.02% | 13.86% | 2.11% | 4.89% |
2025/06/20 | 13.46% | 23.76% | 6.66% | 4.09% | 6.03% | 5.9% | 1.52% | 8.67% | 2.64% | 6.46% |
2025/06/21 | 13.64% | 14.52% | 6.45% | 5.71% | 4.68% | 6.14% | 2.88% | 4.67% | 3.76% | 6.28% |
2025/06/22 | 16.5% | 6.08% | 5.13% | 6.39% | 0.4% | 5.28% | 3.91% | 3.27% | 3.08% | 9.8% |
2025/06/23 | 13.87% | 21.93% | 1.63% | 4.85% | 6.03% | 4.54% | 5.12% | 4.27% | 2.8% | 4% |
2025/06/24 | 13.28% | 28.33% | 5.44% | 4.11% | 5.28% | 3.18% | 4.1% | 2.59% | 3.08% | 1.45% |
2025/06/25 | 13.65% | 23.71% | 4.64% | 2.21% | 4.01% | 0.45% | 5.44% | 10.54% | 2.92% | 3.74% |
2025/06/26 | 16.62% | 17.4% | 5.4% | 4.71% | 2.21% | 5.78% | 3.9% | 5.72% | 2.62% | 7.51% |
2025/06/27 | 13.07% | 17.26% | 7.8% | 5.63% | 0.85% | 4.28% | 6.27% | 12.66% | 4.16% | 1.99% |
2025/06/28 | 15.15% | 16.21% | 7.17% | 5.18% | 6.98% | 4.39% | 4.65% | 4.46% | 4.46% | 1.75% |
2025/06/29 | 18.42% | 18.05% | 4.74% | 5.22% | 0.25% | 5.49% | 3.54% | 7.17% | 5.24% | 1.66% |
2025/06/30 | 18.2% | 14% | 7.13% | 7.05% | 5.66% | 5.28% | 4.72% | 3.39% | 2.25% | 0.46% |
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Dreamworld.com.au led June with fluctuating peaks, notably on the 17th and 24th. Bridgeclimb.com saw a steady rise, peaking at month’s end. Crownhotels.com.au remained stable, while strikebowling.com.au and luxuryescapes.com showed moderate activity.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
Date | Competitor Count |
---|---|
2025/06/01 | 67 |
2025/06/02 | 68 |
2025/06/03 | 66 |
2025/06/04 | 59 |
2025/06/05 | 64 |
2025/06/06 | 72 |
2025/06/07 | 60 |
2025/06/08 | 69 |
2025/06/09 | 67 |
2025/06/10 | 69 |
2025/06/11 | 71 |
2025/06/12 | 62 |
2025/06/13 | 68 |
2025/06/14 | 74 |
2025/06/15 | 81 |
2025/06/16 | 69 |
2025/06/17 | 69 |
2025/06/18 | 71 |
2025/06/19 | 64 |
2025/06/20 | 68 |
2025/06/21 | 74 |
2025/06/22 | 78 |
2025/06/23 | 72 |
2025/06/24 | 67 |
2025/06/25 | 74 |
2025/06/26 | 66 |
2025/06/27 | 69 |
2025/06/28 | 74 |
2025/06/29 | 71 |
2025/06/30 | 68 |
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June saw fluctuating advertiser numbers, peaking at 81 on June 15. The month concluded with 68 advertisers, reflecting dynamic market activity.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Dreamworld.com.au surged with a 3.37% click share increase, while lunaparksydney.com faced a 4.2% decline.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
Date | dreamworld.com.au | scenicworld.com.au | bridgeclimb.com | visitsealife.com | strikebowling.com.au | klook.com | myqldholiday.com.au | experienceoz.com.au | themeparks.com.au | lunapark.com.au |
---|---|---|---|---|---|---|---|---|---|---|
2025/06/01 | 18.67% | 7.67% | 3.77% | 6.75% | 2.58% | 2.48% | 8.94% | 3.36% | 6.68% | 2.56% |
2025/06/02 | 17.94% | 15.14% | 5.58% | 5.89% | 4.75% | 3.17% | 4.76% | 5.28% | 4.3% | 4.18% |
2025/06/03 | 25.74% | 15.68% | 5.25% | 9.98% | 1.15% | 3.47% | 1.62% | 4.51% | 7.4% | 0% |
2025/06/04 | 10.64% | 17.59% | 8.33% | 4.73% | 3.04% | 3.31% | 12.18% | 3.81% | 5.28% | 1.24% |
2025/06/05 | 23.4% | 4.23% | 5.71% | 2.81% | 3.41% | 1.66% | 14.07% | 7.97% | 5.45% | 5.6% |
2025/06/06 | 19.15% | 7.22% | 4.87% | 3.24% | 2.91% | 2.93% | 3.49% | 8.99% | 3.96% | 2.41% |
2025/06/07 | 25.18% | 9.51% | 6.01% | 3.68% | 3.84% | 2.79% | 6.12% | 5.76% | 6.85% | 0% |
2025/06/08 | 26.95% | 11.6% | 6.41% | 0.04% | 4.1% | 1.03% | 6.98% | 4.31% | 5.15% | 3.65% |
2025/06/09 | 19.99% | 7.62% | 5.61% | 5.78% | 1.85% | 4.03% | 2.26% | 12.82% | 5.69% | 3.75% |
2025/06/10 | 28.01% | 3.75% | 5.06% | 2.39% | 2.02% | 5.02% | 5.82% | 5.76% | 8.79% | 1.85% |
2025/06/11 | 27.13% | 6.9% | 4.66% | 0.03% | 1.39% | 4.42% | 6.98% | 8.53% | 9.66% | 0% |
2025/06/12 | 22.19% | 5.04% | 5.56% | 8.16% | 2.03% | 8.9% | 6.04% | 2.18% | 11.37% | 2.52% |
2025/06/13 | 26.08% | 10.94% | 5.18% | 6.57% | 4.42% | 3.81% | 9.11% | 1.59% | 9.9% | 0% |
2025/06/14 | 17.71% | 4.31% | 6.34% | 2.71% | 3.48% | 3.85% | 5.99% | 2.46% | 4.92% | 5.74% |
2025/06/15 | 23.69% | 7.11% | 5.23% | 8.48% | 3.65% | 5.13% | 6.31% | 1.64% | 0.7% | 7.11% |
2025/06/16 | 24.73% | 6.18% | 5.46% | 7.98% | 4.94% | 4.38% | 7.21% | 2.77% | 5.33% | 9.25% |
2025/06/17 | 34.09% | 7.51% | 4.74% | 5.77% | 2% | 2.3% | 8.53% | 2.68% | 5.49% | 1.59% |
2025/06/18 | 26.02% | 4.28% | 5.78% | 0.02% | 4.98% | 2.67% | 2.59% | 2.26% | 5.11% | 20.08% |
2025/06/19 | 26.63% | 5.82% | 6.43% | 6.65% | 4.11% | 2.69% | 13.7% | 1.54% | 5.5% | 8.73% |
2025/06/20 | 34.87% | 8.85% | 4.65% | 5.8% | 3.06% | 1.36% | 8.95% | 1.96% | 6.18% | 0% |
2025/06/21 | 18.78% | 10.42% | 5.75% | 4.94% | 4.73% | 2.45% | 5.2% | 2.66% | 5.39% | 5.84% |
2025/06/22 | 7.07% | 10.79% | 7.95% | 1.49% | 5.81% | 4.25% | 4.44% | 2.79% | 8.75% | 3.54% |
2025/06/23 | 25.99% | 8.17% | 5.51% | 9.95% | 3.85% | 5.21% | 4.98% | 2.74% | 4.51% | 5.44% |
2025/06/24 | 38.22% | 4.12% | 5.06% | 8.91% | 3.33% | 4.8% | 2.97% | 2.22% | 1.09% | 1.35% |
2025/06/25 | 34.62% | 1.52% | 4.46% | 0.05% | 1.84% | 5.56% | 10.59% | 2.56% | 4.43% | 0.74% |
2025/06/26 | 21.21% | 8.22% | 5.62% | 0.04% | 3.32% | 3.56% | 6.05% | 1.89% | 7.89% | 0% |
2025/06/27 | 24.36% | 6.32% | 6.4% | 3.02% | 4.46% | 7.03% | 13.84% | 3.1% | 1.53% | 3.16% |
2025/06/28 | 23.85% | 7.18% | 6.34% | 3.89% | 4.06% | 5.4% | 5.47% | 3.05% | 1.51% | 5.75% |
2025/06/29 | 20.71% | 8.21% | 7.86% | 4.46% | 4.64% | 4.09% | 8.73% | 4.21% | 1.47% | 1.62% |
2025/06/30 | 18.07% | 9.76% | 8.62% | 7.39% | 6.3% | 5.6% | 4.21% | 1.92% | 0.22% | 0% |
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Dreamworld’s PPC share fluctuated, peaking at 38.22% on June 24. Scenic World saw a low of 1.52% on June 25. BridgeClimb’s share ended at 8.62%. VisitSeaLife’s share was volatile, ending at 7.39%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Add magic to your Paris stay u2014 Choose the Hotel Disney which will make the whole family dream, for an enchanted stay.
Klook-Up To 60% Off Activities u2014 Instant Confirmation With Flexible Cancellation Option. Up To 60% Off. Book Now For Today! Explore More Attractions And Must Dos On Klook...
Choose Luxury Escapes for Your Next Holiday. Flexible Date Changes Through 2025. You...
Kids Stay Free u2014 If we wouldnu2019t stay there, you wonu2019t find it at My Queensland! Australia owned & operated. Luxury accommodation and exclusive My Queensland...
500,000+ Hotels Worldwide. Book with Qantas Hotels. No Booking or Credit Card Fees. Earn up to 3 Qantas Points per A$1 on our huge range of hotels. Book now! No Booking Fees.
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In the realm of Google PPC, Disneyland Paris enchants with dreams of magical family stays. Klook entices thrill-seekers with up to 60% off Luna Park Sydney tickets, emphasizing flexibility. Luxury Escapes and My Queensland highlight Sea World Resort’s luxury and family-friendly perks, while Qantas Hotels offers seamless booking and rewards.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the AUS Hospitality Amusement Parks, Arcades & Attractions July 2025 Report
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