US Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis October 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Amusement Parks, Arcades & Attractions category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Amusement Parks, Arcades & Attractions – US

Google AI Overview visibility for Hospitality Amusement Parks, Arcades & Attractions US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 17.8028045574
82.1971954426
17%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 53
47
53%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 10%
Transactional 34%
Navigational 2%
Seasonal 2%
Local 14%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 US Hospitality Amusement Parks, Arcades & Attractions brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
universalorlando.com 21.74
go.com 17.41
universalstudioshollywood.com 13.07
seaworld.com 7.53
groupon.com 4.49
viator.com 4.14
skyzone.com 3.51
buschgardens.com 2.63
greatwolf.com 2.37
mtolympuspark.com 1.4
others 21.71
  • universalorlando.com - 21.74%
  • go.com - 17.41%
  • universalstudioshollywood.com - 13.07%
  • seaworld.com - 7.53%
  • groupon.com - 4.49%
  • viator.com - 4.14%
  • skyzone.com - 3.51%
  • buschgardens.com - 2.63%
  • greatwolf.com - 2.37%
  • mtolympuspark.com - 1.4%
  • others - 21.71%

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Universal Orlando leads with 21.74% click share, closely followed by ‘others’ at 21.71%. Go.com captures 17.41%, while Universal Studios Hollywood holds 13.07%. SeaWorld, Groupon, and Viator trail behind.

Market Exposure

Share of Spend for the top 10 US Hospitality Amusement Parks, Arcades & Attractions brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date go.com universalorlando.com universalstudioshollywood.com seaworld.com groupon.com greatwolf.com viator.com skyzone.com buschgardens.com mtolympuspark.com
2025/10/01 17.43% 23.68% 12.73% 7.71% 5% 1.88% 1.14% 5.78% 2.31% 1.1%
2025/10/02 16.99% 25.89% 13.08% 7.62% 2.97% 1.62% 2.07% 4.38% 3.36% 0.86%
2025/10/03 13.76% 30.29% 9.18% 8.2% 4.31% 1.76% 1.74% 4.69% 2.78% 1.16%
2025/10/04 16.97% 32.08% 9.42% 6.71% 5.03% 1.6% 1.63% 4.24% 2.43% 0.89%
2025/10/05 19.04% 24.65% 10.83% 7.24% 3.27% 2.43% 2.34% 5.89% 2.97% 1.87%
2025/10/06 13.73% 24.72% 13.01% 7.45% 6.46% 3% 2.95% 4.54% 3.34% 1.29%
2025/10/07 15.41% 29.44% 12.1% 7.66% 3.4% 2.15% 2.41% 3.04% 2.37% 1.7%
2025/10/08 14.33% 22.45% 13.2% 8.14% 5.7% 1.42% 2.48% 7.2% 3.27% 0.93%
2025/10/09 14.27% 21.71% 17.36% 7.28% 3.43% 2.63% 2.06% 5.04% 2.57% 1.45%
2025/10/10 14.9% 25.49% 11.46% 8.54% 5.04% 2.93% 3.55% 4.29% 2.16% 2.45%
2025/10/11 15.6% 22.24% 17.2% 7.58% 3.87% 3.26% 2.22% 1.68% 3.47% 1.15%
2025/10/12 16.06% 23.6% 14.77% 8.07% 3.54% 3.74% 2.82% 2.11% 2.78% 2.16%
2025/10/13 16.3% 21.18% 13.61% 8.83% 3.9% 3.18% 2.24% 1.64% 2.62% 2.2%
2025/10/14 17.89% 21.11% 15.68% 8.45% 3.4% 3.3% 1.64% 1.17% 2.77% 1.71%
2025/10/15 17.94% 24.73% 15.4% 6.73% 3.8% 3.15% 2.02% 1.38% 3% 2.22%
2025/10/16 15.76% 23.35% 14.6% 7.25% 3.78% 3.08% 2.09% 2.51% 2.62% 1.36%
2025/10/17 20.62% 23.58% 12.49% 7.16% 4.59% 2.7% 1.7% 2.8% 3.64% 1.27%
2025/10/18 17.36% 24.24% 17.72% 6.96% 2.79% 2.48% 2.63% 1.28% 2.65% 1.19%
2025/10/19 19.88% 21.38% 16.18% 6.48% 4.27% 2.73% 2.74% 5.02% 2.39% 1.13%
2025/10/20 20.67% 21.92% 15.98% 6.47% 2.82% 2.34% 3.09% 2.04% 3.16% 1.48%
2025/10/21 17.83% 22.33% 20.58% 5.7% 4.08% 1.85% 1.62% 2.79% 2.54% 1.37%
2025/10/22 17.69% 25.92% 14.52% 6.35% 2.92% 0.89% 1.66% 3.89% 3.45% 1.19%
2025/10/23 18.88% 17.71% 17.08% 7.5% 3.01% 1.38% 1.77% 3.95% 3.5% 1.84%
2025/10/24 18.84% 22.18% 17.29% 6.54% 4.72% 1.07% 1.8% 3.43% 3.12% 0.87%
2025/10/25 19.26% 24.79% 19.9% 7.01% 4.67% 1.9% 1.85% 0.93% 3.45% 1.3%
2025/10/26 17.36% 21.72% 20.23% 7.19% 5.2% 1.68% 1.87% 3.31% 2.7% 1.66%
2025/10/27 19.7% 17.54% 22.43% 7.08% 2.77% 1.62% 1.92% 3.73% 2.41% 1.53%
2025/10/28 18.72% 24.93% 18.17% 6.47% 3.97% 1.61% 1.48% 0.01% 2.56% 1.28%
2025/10/29 17.76% 23.09% 17.02% 6.51% 2.61% 1.82% 1.28% 2.64% 2.62% 1.2%
2025/10/30 18.65% 21.79% 14.68% 7.37% 5.59% 1.64% 1.5% 5.11% 2.09% 0.97%
2025/10/31 23.99% 23.94% 15.58% 4.32% 3.54% 1.53% 1.5% 1.35% 1.07% 0.79%
  • go.com
  • universalorlando.com
  • universalstudioshollywood.com
  • seaworld.com
  • groupon.com
  • greatwolf.com
  • viator.com
  • skyzone.com
  • buschgardens.com
  • mtolympuspark.com

Copyright © Adthena. All rights reserved.

Universal Orlando led October’s PPC spend, peaking at 32.08% on October 4th. Go.com surged to 23.99% on October 31st, while SeaWorld’s share dipped to 4.32%.

Market Exposure

Competitor Count for US Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/10/01 193
2025/10/02 184
2025/10/03 185
2025/10/04 191
2025/10/05 184
2025/10/06 188
2025/10/07 187
2025/10/08 187
2025/10/09 195
2025/10/10 199
2025/10/11 196
2025/10/12 179
2025/10/13 181
2025/10/14 182
2025/10/15 192
2025/10/16 189
2025/10/17 197
2025/10/18 202
2025/10/19 203
2025/10/20 189
2025/10/21 195
2025/10/22 210
2025/10/23 210
2025/10/24 204
2025/10/25 209
2025/10/26 196
2025/10/27 185
2025/10/28 198
2025/10/29 218
2025/10/30 211
2025/10/31 211

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October saw a dynamic shift in advertisers, starting at 193 and peaking at 218. The month concluded with a stable 211, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Amusement Parks, Arcades & Attractions

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
go.com 2.18%
universalstudioshollywood.com 1.3%
viator.com 1.06%
groupon.com 0.65%
sixflags.com 0.38%
skyzone.com -0.58%
buschgardens.com -0.59%
greatwolf.com -1.1%
seaworld.com -1.16%
universalorlando.com -2.55%

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Universal Orlando’s click share dropped by 2.55%, while go.com surged by 2.18%. Universal Studios Hollywood gained 1.3%, contrasting SeaWorld’s 1.16% decline.

Campaign Efficiency

US Hospitality Amusement Parks, Arcades & Attractions Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date go.com universalorlando.com universalstudioshollywood.com seaworld.com viator.com groupon.com greatwolf.com skyzone.com buschgardens.com mtolympuspark.com
2025/10/01 16.04% 21.22% 9.87% 8.3% 2.1% 5.07% 2.81% 6.69% 2.53% 1.4%
2025/10/02 15.32% 23.12% 10.4% 8.07% 3.83% 3.1% 2.3% 4.89% 3.95% 0.99%
2025/10/03 12.18% 26.47% 7.32% 8.42% 3.24% 4.53% 2.15% 5.24% 3.22% 1.34%
2025/10/04 15.07% 28.89% 7.5% 6.97% 3.31% 5.46% 2.06% 4.78% 2.37% 1%
2025/10/05 15.86% 21.61% 8.24% 7.56% 3.76% 3.34% 3.26% 6.41% 3.31% 2.45%
2025/10/06 12.6% 21.21% 10.58% 7.65% 4.4% 6.86% 4.23% 4.95% 3.51% 1.58%
2025/10/07 14.14% 26.18% 9.97% 8.22% 3.55% 3.42% 2.74% 3.32% 2.59% 2.05%
2025/10/08 12.39% 20.38% 11.39% 8.69% 3.5% 6.05% 1.63% 7.48% 3.43% 1.01%
2025/10/09 14.1% 19.11% 14.76% 7.76% 2.84% 3.71% 3.36% 5.83% 2.57% 1.78%
2025/10/10 13.72% 22.82% 9.93% 8.48% 5.59% 5.46% 3.75% 4.6% 2.18% 2.87%
2025/10/11 14.63% 19.96% 14.59% 7.86% 3.53% 4.43% 4.09% 1.93% 3.57% 1.29%
2025/10/12 14.99% 21.27% 12.32% 8.45% 4.18% 3.18% 5.11% 2.21% 2.73% 2.64%
2025/10/13 15.53% 19.07% 11.58% 8.65% 3.32% 3.78% 4.35% 1.84% 2.7% 2.66%
2025/10/14 17.01% 18.97% 13.68% 8.31% 2.27% 3.5% 4.33% 1.48% 2.84% 1.79%
2025/10/15 17.48% 22.35% 13.27% 6.44% 2.94% 4.2% 4.58% 1.61% 3.04% 2.67%
2025/10/16 15.16% 20.42% 12.68% 6.64% 3.54% 4.06% 4.25% 2.79% 2.55% 1.43%
2025/10/17 19.51% 21.34% 10.35% 7.01% 2.71% 4.94% 3.64% 3.51% 3.5% 1.55%
2025/10/18 16.68% 20.98% 14.19% 6.9% 4.67% 3.89% 3.21% 1.61% 2.65% 1.41%
2025/10/19 18.72% 19.1% 12.03% 6.63% 4.86% 5.21% 3.85% 5.63% 2.21% 1.12%
2025/10/20 19.11% 19.2% 11.55% 6.87% 6.05% 3.34% 3.19% 2.24% 2.97% 1.58%
2025/10/21 16.69% 19.69% 15.77% 5.94% 3.29% 5.23% 2.31% 3.29% 2.53% 1.36%
2025/10/22 16.14% 21.58% 10.74% 6.87% 3.52% 4% 1.17% 4.6% 3.28% 1.46%
2025/10/23 16.88% 14.36% 11.37% 8.35% 4.09% 3.8% 1.79% 4.21% 3.18% 2.91%
2025/10/24 17.33% 19.03% 11.65% 7.61% 4.07% 6.32% 1.79% 3.91% 3.08% 1.19%
2025/10/25 17.85% 21.72% 13.69% 8.29% 4.21% 6.5% 2.55% 1.14% 3.32% 1.85%
2025/10/26 16.29% 17.9% 14.3% 8.01% 4.42% 6.12% 2.47% 3.74% 2.59% 2.03%
2025/10/27 18.99% 16.17% 15.81% 8.4% 4.17% 3.22% 2.26% 4.16% 2.41% 1.61%
2025/10/28 17.91% 22.24% 13.85% 7.63% 4.23% 4.34% 2.27% 0.01% 2.47% 1.29%
2025/10/29 16.4% 20.7% 12.16% 7.38% 3.05% 3.69% 2.76% 3.08% 2.58% 1.34%
2025/10/30 16.59% 19.06% 10.86% 7.55% 3.38% 6.05% 2.26% 6.04% 1.97% 1.02%
2025/10/31 21.83% 20.98% 11.74% 4.99% 4.16% 4% 2.08% 1.56% 0.99% 0.92%
  • go.com
  • universalorlando.com
  • universalstudioshollywood.com
  • seaworld.com
  • viator.com
  • groupon.com
  • greatwolf.com
  • skyzone.com
  • buschgardens.com
  • mtolympuspark.com

Copyright © Adthena. All rights reserved.

Universal Orlando led October’s PPC impression share, peaking at 28.89% on the 4th. Go.com surged to 21.83% on the 31st, while SeaWorld dipped to 4.99%. The month ended with Universal Orlando maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Hospitality Amusement Parks, Arcades & Attractions - Last month
  1. 1
    Visit Disneyland in California - Ticket Offers https://disneyland.disney.go.com › disneyland › tickets

    Experience new adventures at Disneyland Park and Disney California Adventure. A Multi-Day Ticket Will Let You See All That Both Parks Have To Offer!

  2. 2
    LEGOLAND® California Resort https://www.legoland.com

    Kids Go Free this Fall — Celebrate Halloween at LEGOLAND® California Resort with not-so-scary rides & tons of candy

  3. 3
    Sphere in Las Vegas | World's Largest HD Screen https://www.thesphere.com

    More than you can imagine - experience The Wizard of Oz at Sphere in Las Vegas. The Wizard of Oz at Sphere is an unprecedented immersive experience.

  4. 4
    Universal Orlando Resort https://www.universalorlando.com

    This Is How You Do Universal — Your Hotel is an Extension of the Action, You’re Just Minutes Away from the Theme Parks. Stay with...

  5. 5
    Universal Studios Hollywood https://www.universalstudioshollywood.com

    Experience Hollywood Your Way — Save Up To $40 Online vs Front Gate. One Day General Admission Only. Restrictions Apply. Go Behind-The-Scenes Where Movies Are Made And...

Copyright © Adthena. All rights reserved.

In the world of amusement parks, top advertisers captivate audiences with unique experiences. Disneyland entices with multi-day adventures, while LEGOLAND® offers free kids’ entry and Halloween fun. The Sphere in Las Vegas promises an immersive Wizard of Oz experience. Universal Orlando and Hollywood highlight proximity and savings, enhancing the allure of their cinematic worlds.

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