US Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Amusement Parks, Arcades & Attractions category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Hospitality Amusement Parks, Arcades & Attractions brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
go.com	24.98
universalorlando.com	16.04
universalstudioshollywood.com	11.91
seaworld.com	11.61
skyzone.com	7.08
buschgardens.com	4.66
groupon.com	1.78
mtolympuspark.com	1.52
sixflags.com	1.41
knotts.com	1.21
others	17.8

In the PPC landscape, go.com leads with 24.98% click share, followed by others at 17.8%. Universal Orlando and Universal Studios Hollywood capture 16.04% and 11.91%, respectively.

Market Exposure

Share of Spend for the top 10 US Hospitality Amusement Parks, Arcades & Attractions brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	universalorlando.com	universalstudioshollywood.com	go.com	seaworld.com	buschgardens.com	skyzone.com	groupon.com	mtolympuspark.com	viator.com	greatwolf.com
2025/06/01	16.63%	14.4%	23.96%	10.59%	3.62%	2.63%	3.47%	2.13%	1.2%	1.56%
2025/06/02	20.26%	17.72%	23.8%	8.04%	3.27%	2.11%	2.1%	2.24%	0.95%	1.15%
2025/06/03	19.31%	14.55%	24.9%	11.08%	3.76%	2.46%	2.12%	1.87%	0.14%	1.58%
2025/06/04	25.23%	13.03%	22.36%	10.65%	2.53%	1.43%	3.42%	1.17%	0.77%	1.33%
2025/06/05	20.23%	15.31%	24.37%	7.65%	3.28%	5.26%	1.89%	1.41%	1.18%	1.89%
2025/06/06	24.36%	11.89%	22.87%	11.32%	3.36%	1.51%	2.51%	1.49%	1.34%	1.29%
2025/06/07	22.29%	14.8%	22%	8.11%	2.87%	4.45%	2.22%	1.78%	1.29%	1.04%
2025/06/08	20.42%	12.85%	19.88%	12.3%	2.91%	3.9%	4.16%	1.6%	0.68%	1.2%
2025/06/09	17.35%	14.64%	24.02%	11.05%	3.23%	3.73%	2.56%	1.28%	0.56%	1.37%
2025/06/10	18.21%	16.2%	26.86%	5.98%	2.97%	2.2%	3.27%	1.52%	0.92%	2.38%
2025/06/11	19.8%	14.54%	20.3%	12.6%	2.92%	1.83%	2.32%	2.16%	0.67%	1.28%
2025/06/12	21.5%	15.6%	23%	8.25%	3.15%	2.74%	2.87%	1.3%	0.76%	1.29%
2025/06/13	20.98%	17.16%	19.31%	10.25%	4.11%	2.61%	2.9%	1.3%	0.83%	0.84%
2025/06/14	22.52%	13.05%	23.24%	6.39%	2.93%	2.94%	3.94%	1.2%	1.09%	0.89%
2025/06/15	21.99%	12.31%	21.8%	10.73%	2.82%	1.08%	1.32%	1.17%	1.11%	1.09%
2025/06/16	19.41%	15.17%	25.4%	9.73%	2.54%	2.98%	2.51%	1.4%	0.93%	0.55%
2025/06/17	17.97%	15.44%	23.2%	10.18%	2.44%	3.93%	4.3%	1.45%	1.12%	1%
2025/06/18	20.51%	15.74%	21.76%	8.78%	4.05%	3.34%	3.09%	1.77%	1%	0.76%
2025/06/19	20.95%	14.47%	26.43%	9.78%	4.65%	1.98%	1.33%	1.63%	0.74%	0.43%
2025/06/20	16.68%	15.83%	29.03%	6.98%	5.03%	3.28%	3.02%	1.49%	0.95%	0.57%
2025/06/21	14.94%	15.38%	27.14%	7.27%	5.58%	2.38%	3.9%	1.29%	0.92%	0.38%
2025/06/22	18.83%	11.6%	28.03%	9.75%	5.64%	0.31%	2.92%	1.14%	1.97%	0.83%
2025/06/23	18.32%	16.91%	22.28%	10.32%	5.14%	3.43%	3.63%	1.63%	1.98%	0.83%
2025/06/24	23.27%	9.07%	29.56%	10.04%	5.11%	1.21%	1.82%	1.34%	1.16%	0.91%
2025/06/25	19.55%	17.07%	24.4%	10.15%	6.02%	1.18%	2.61%	0.88%	0.65%	1.36%
2025/06/26	21.19%	12.66%	16.02%	15.04%	7.31%	3.74%	2.59%	1.43%	1.04%	1.4%
2025/06/27	24.77%	12.34%	16.24%	11.27%	7.32%	2.88%	1.55%	1.07%	0.93%	0.79%
2025/06/28	22.22%	14.02%	14.94%	12.74%	6.61%	4.82%	1.74%	1.1%	0.92%	0.68%
2025/06/29	18.84%	10.41%	9.04%	13.84%	8.14%	7.82%	2.87%	1.09%	2.05%	1%
2025/06/30	17.33%	15.04%	12.89%	10.56%	6.98%	3.9%	3.76%	3.19%	2.31%	0.69%

In June 2025, go.com led PPC spend, peaking at 29.56% on June 24. Universal Orlando saw fluctuations, ending at 17.33%. SeaWorld’s spend rose late month, while Busch Gardens climbed steadily. Skyzone and Groupon showed varied trends.

Market Exposure

Competitor Count for US Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/06/01	195
2025/06/02	188
2025/06/03	138
2025/06/04	205
2025/06/05	198
2025/06/06	193
2025/06/07	203
2025/06/08	183
2025/06/09	147
2025/06/10	186
2025/06/11	210
2025/06/12	184
2025/06/13	196
2025/06/14	200
2025/06/15	191
2025/06/16	177
2025/06/17	195
2025/06/18	195
2025/06/19	180
2025/06/20	181
2025/06/21	175
2025/06/22	158
2025/06/23	156
2025/06/24	177
2025/06/25	161
2025/06/26	174
2025/06/27	180
2025/06/28	169
2025/06/29	157
2025/06/30	178

Advertisers fluctuated throughout June, peaking at 210 on June 11, before settling at 178 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Amusement Parks, Arcades & Attractions

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
seaworld.com	1.54%
skyzone.com	1.44%
buschgardens.com	1.33%
visitorlando.com	0.47%
kalahariresorts.com	0.41%
wildadventures.com	-0.23%
cedarpoint.com	-0.42%
universalorlando.com	-1.35%
knotts.com	-1.74%
sixflags.com	-2%

In the past month, SeaWorld and Sky Zone saw significant click share growth, increasing by 1.54% and 1.44% respectively. Conversely, Six Flags experienced a notable decline of 2.0%.

Campaign Efficiency

US Hospitality Amusement Parks, Arcades & Attractions Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	universalorlando.com	go.com	universalstudioshollywood.com	seaworld.com	skyzone.com	groupon.com	buschgardens.com	mtolympuspark.com	viator.com	sixflags.com
2025/06/01	13.7%	20.09%	10.53%	9.73%	4.82%	6.95%	2.82%	2.34%	1.59%	1.71%
2025/06/02	19.33%	22.42%	11.74%	7.89%	3.51%	4.13%	2.71%	2.24%	1.2%	2.76%
2025/06/03	19.48%	21.06%	10.72%	7.89%	4.55%	4.88%	3.39%	1.7%	0.15%	2.52%
2025/06/04	24.34%	20.63%	8.77%	8.14%	2.68%	6.76%	2.83%	1.25%	0.98%	2.29%
2025/06/05	17.79%	21.28%	10.35%	7.37%	8.76%	3.76%	3.14%	1.44%	1.62%	2.81%
2025/06/06	21.14%	20.97%	10.47%	9.21%	2.85%	4.59%	3.36%	1.4%	1.83%	2.33%
2025/06/07	20.91%	18.93%	10.22%	6.97%	7.26%	3.77%	2.64%	1.76%	1.81%	2.48%
2025/06/08	16.79%	18.03%	9.22%	8.58%	7.37%	8.49%	2.44%	1.99%	0.77%	1.43%
2025/06/09	15.24%	21.78%	10.55%	8.43%	6.22%	5.86%	2.93%	1.62%	0.87%	0.88%
2025/06/10	15.78%	24.92%	10.79%	6%	3.66%	6.33%	2.36%	1.72%	1.25%	1.66%
2025/06/11	18.42%	18.95%	10.95%	8.4%	3.19%	4.57%	3.03%	2.5%	0.85%	2.72%
2025/06/12	18.69%	22.32%	11.49%	7.03%	4.51%	5.08%	3.12%	1.45%	1.03%	2.18%
2025/06/13	19.96%	18.88%	13.31%	7.35%	5.23%	4.81%	3.16%	1.5%	1.19%	2.44%
2025/06/14	21.09%	20.47%	8.28%	5.57%	5.31%	6.51%	2.89%	1.2%	1.48%	2.58%
2025/06/15	20.94%	20.85%	8.45%	8.88%	2.21%	2.73%	2.39%	1.43%	1.48%	2.43%
2025/06/16	17.38%	24.96%	9.57%	8.26%	4.67%	4.51%	2.43%	1.32%	1.17%	1.89%
2025/06/17	15.83%	22.06%	10.96%	7.78%	6.77%	6.28%	2.16%	1.56%	1.29%	1.35%
2025/06/18	17.68%	19.89%	11.23%	8.13%	6.53%	5.76%	3.27%	1.9%	1.33%	1.48%
2025/06/19	19.06%	26.32%	11.18%	7.99%	4.41%	2.38%	3.25%	1.7%	0.97%	0%
2025/06/20	15.86%	27.34%	10.56%	7.19%	5.99%	6.13%	3.62%	1.45%	1.41%	0%
2025/06/21	14.1%	25.42%	9.91%	7.44%	4.43%	7.37%	3.45%	1.55%	1.07%	0%
2025/06/22	17.42%	27.61%	8.02%	8.88%	0.59%	6.06%	3.05%	1.45%	2.18%	0%
2025/06/23	15.99%	20.87%	13.38%	8.82%	6.82%	5.97%	3.2%	2.07%	2.01%	0%
2025/06/24	22.81%	27.87%	5.99%	7.84%	2.08%	3.3%	3.17%	1.61%	1.55%	0%
2025/06/25	18.34%	23.21%	12.8%	8.14%	2.67%	4.67%	4.26%	1.07%	0.87%	0%
2025/06/26	20.44%	15.52%	9.13%	10.8%	8.04%	3.28%	4.81%	1.85%	1.42%	0%
2025/06/27	24.11%	15.53%	8.58%	8.55%	5.58%	2.64%	5.26%	1.41%	1.3%	0%
2025/06/28	20.75%	12.6%	10.83%	10.68%	9.46%	2.77%	5.04%	1.38%	1.26%	0%
2025/06/29	15.83%	8.66%	6.44%	10.05%	14.95%	5.53%	4.67%	1.36%	1.95%	0%
2025/06/30	15.58%	10.94%	10.65%	8.87%	7.67%	5%	3.92%	3.8%	2.77%	0%

In June 2025, “go.com” led with a peak impression share of 27.87% on June 24. “universalorlando.com” fluctuated, peaking at 24.34% on June 4. “universalstudioshollywood.com” and “seaworld.com” showed moderate shares, while “skyzone.com” and “groupon.com” had varied performances. “buschgardens.com” and “mtolympuspark.com” maintained lower shares. “viator.com” and “sixflags.com” had minimal impact. The month ended with “go.com” dominating.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Visit Disneyland in California | Ticket Offers https://disneyland.disney.go.com › disneyland › tickets
Experience new adventures at Disneyland Park and Disney California Adventure. A Multi-Day Ticket Will Let You See All That Both Parks Have To Offer!
2
Universal Studios Hollywood, California - From $109 https://www.groupon.com
Find the best deals on attractions, events, coupons, and more - right now on Groupon. Find the best...
3
Sphere Las Vegas | Book Tickets Now https://www.thesphere.com › shows › experience
A fully immersive cinematic show and interactive experience at Sphere in Las Vegas. A...
4
Universal Orlando Resort https://www.universalorlando.com
Spectacular Shows & Rides — Explore Thrilling Rides, Spectacular Shows & More. Plan Your Ultimate Family Vacation Now. Your...
5
Buy A Day, Get A 2nd Day Free* | Universal Studios Hollywood https://www.universalstudioshollywood.com
*Offer Expires Aug. 13th, 2025. Blockout Dates and Restrictions Apply. Click for Details. Why Limit The...

In the vibrant world of amusement parks, top advertisers like Disneyland, Groupon, and Universal Studios captivate audiences with enticing offers. Disneyland promotes multi-day tickets for a full experience, while Groupon highlights deals on attractions. Universal Studios entices with free day offers and thrilling rides, creating unforgettable adventures.

Frequently Asked Questions

Why is the US Hospitality Amusement Parks, Arcades & Attractions June 2025 Report useful and how should I use it?

Why is the US Hospitality Amusement Parks, Arcades & Attractions June 2025 Report useful?

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Data within the US Hospitality Amusement Parks, Arcades & Attractions June 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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US Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis June 2025

Share of Clicks for top 10 US Hospitality Amusement Parks, Arcades & Attractions brands

Share of Spend for the top 10 US Hospitality Amusement Parks, Arcades & Attractions brands

Competitor Count for US Hospitality Amusement Parks, Arcades & Attractions

Market Loss & Market Gains for US Hospitality Amusement Parks, Arcades & Attractions

US Hospitality Amusement Parks, Arcades & Attractions Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Hospitality Amusement Parks, Arcades & Attractions

Frequently Asked Questions

Why is the US Hospitality Amusement Parks, Arcades & Attractions June 2025 Report useful and how should I use it?

Why is the US Hospitality Amusement Parks, Arcades & Attractions June 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Hospitality Amusement Parks, Arcades & Attractions June 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Hospitality Amusement Parks, Arcades & Attractions June 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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