US Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Amusement Parks, Arcades & Attractions category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Hospitality Amusement Parks, Arcades & Attractions brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month
Domain	Share of clicks
go.com	26.22
universalstudioshollywood.com	24.22
universalorlando.com	15.03
skyzone.com	3.34
seaworld.com	3.17
buschgardens.com	2.58
expedia.com	2.57
groupon.com	1.27
silverdollarcity.com	1.1
greatwolf.com	0.82
others	19.68

In the PPC landscape, go.com leads with 26.22% click share, followed by universalstudioshollywood.com at 24.22%. ‘Others’ collectively hold 19.68%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Hospitality Amusement Parks, Arcades & Attractions brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month
Date	universalorlando.com	go.com	universalstudioshollywood.com	expedia.com	groupon.com	seaworld.com	hotels.com	booking.com	buschgardens.com	skyzone.com
2025/02/01	17.44%	17.53%	23.2%	5.53%	1.5%	1.96%	1.28%	2.1%	1.47%	0.95%
2025/02/02	17.79%	20.18%	17.07%	5.69%	3%	2.51%	1.16%	1.36%	1.29%	1.26%
2025/02/03	16.71%	20.19%	20.38%	4.93%	2.68%	2.04%	1.11%	1.66%	1.53%	1.4%
2025/02/04	19.15%	20.13%	20.6%	5.58%	0.73%	2.01%	1.47%	1.85%	1.74%	1.17%
2025/02/05	19.93%	18.5%	22.78%	5.92%	0.83%	1.65%	1.54%	2.31%	1.51%	1.1%
2025/02/06	18.65%	19.96%	17.08%	6.05%	2.2%	1.84%	1.33%	2.03%	1.64%	2.05%
2025/02/07	19.35%	20.98%	22.4%	5.94%	1.79%	1.21%	1.5%	1.65%	1.44%	1.14%
2025/02/08	19.41%	19.6%	21.2%	5.65%	1.07%	1.88%	0.9%	1.21%	1.7%	1.01%
2025/02/09	18%	20%	19.95%	7.77%	1.79%	1.31%	1.08%	1.32%	1.46%	1.16%
2025/02/10	17.53%	20.97%	20.98%	7.49%	0.68%	1.66%	1.19%	1.64%	1.09%	1.55%
2025/02/11	16.84%	21.8%	17.61%	6.41%	0.91%	2.1%	1.87%	2.05%	1.03%	1.33%
2025/02/12	15.95%	22.28%	19.5%	5.89%	0.68%	1%	1.99%	1.7%	0.95%	2%
2025/02/13	18.37%	19.88%	19.52%	8.33%	1.49%	1.01%	2.17%	1.79%	1.03%	1.11%
2025/02/14	18.21%	21.1%	21.08%	6.06%	1.92%	1.38%	2.1%	2.13%	1.32%	1.03%
2025/02/15	18.29%	22.27%	19.65%	6.69%	2.94%	1.27%	1.54%	1.59%	0.99%	1.14%
2025/02/16	17.03%	20.8%	19.21%	6.81%	3.6%	1.01%	1.66%	1.42%	1.27%	1.24%
2025/02/17	17.04%	23.52%	16.32%	5.58%	4.58%	1.19%	1.73%	1.41%	1.25%	0.74%
2025/02/18	19.58%	21.09%	19.34%	6.04%	2.25%	1.06%	1.82%	1.56%	1.28%	0.5%
2025/02/19	21.52%	20.17%	20.78%	4.29%	1.62%	1.81%	1.09%	1.96%	1.49%	1.08%
2025/02/20	21.15%	20.64%	20.49%	3.92%	1.62%	2.3%	1.25%	1.01%	1.15%	1.17%
2025/02/21	19.74%	20.85%	19.46%	4.36%	2.82%	2.23%	1.38%	1.3%	1.45%	1.14%
2025/02/22	18.28%	20.93%	19.89%	5.98%	2.74%	2.23%	1.52%	1.31%	1.42%	0.96%
2025/02/23	17.28%	19.99%	19.71%	6.03%	3.97%	1.49%	1.42%	1.24%	1.14%	1.5%
2025/02/24	17.89%	20.36%	17.2%	4.43%	4.66%	2.66%	1.58%	1.44%	1.53%	1.41%
2025/02/25	18.95%	19.72%	19.38%	3.59%	3.82%	1.42%	1.15%	1.33%	1.68%	1.97%
2025/02/26	16.43%	18.99%	24.28%	2.95%	3.33%	1.87%	1.23%	0.99%	1.48%	1.59%
2025/02/27	17.57%	22.28%	19.07%	3.63%	2.47%	2.83%	1.4%	1.54%	1.17%	2.48%
2025/02/28	20.91%	19.53%	18.85%	5.78%	2.37%	1.75%	1.44%	1.3%	1.23%	0.72%

In February 2025, Universal Studios Hollywood led PPC spend, peaking at 24.28% on the 26th. Go.com maintained strong performance, while Expedia saw fluctuations, ending at 5.78%. Universal Orlando and Groupon showed varied trends, with Skyzone closing at 0.72%.

Market Exposure

Competitor Count for US Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month
Date	Competitor Count
2025/02/01	454
2025/02/02	464
2025/02/03	445
2025/02/04	450
2025/02/05	420
2025/02/06	451
2025/02/07	456
2025/02/08	426
2025/02/09	404
2025/02/10	452
2025/02/11	447
2025/02/12	427
2025/02/13	404
2025/02/14	462
2025/02/15	380
2025/02/16	461
2025/02/17	480
2025/02/18	436
2025/02/19	405
2025/02/20	442
2025/02/21	406
2025/02/22	457
2025/02/23	397
2025/02/24	431
2025/02/25	390
2025/02/26	428
2025/02/27	306
2025/02/28	374

February saw fluctuating advertiser numbers, peaking at 480 on the 17th. The month ended with a decline, closing at 374.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Amusement Parks, Arcades & Attractions

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month
Name	Market Trend
groupon.com	1.01%
target.com	0.81%
go.com	0.3%
legoland.com	0.27%
virginexperiencegifts.com	0.25%
visitorlando.com	-0.23%
skyzone.com	-0.24%
dollywood.com	-0.37%
expedia.com	-0.56%
universalstudioshollywood.com	-1.04%

Groupon.com surged with a 1.01 increase, while universalstudioshollywood.com dropped by 1.04. Target.com and go.com also saw positive gains, contrasting with declines for expedia.com and dollywood.com.

Campaign Efficiency

US Hospitality Amusement Parks, Arcades & Attractions Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	go.com	universalstudioshollywood.com	universalorlando.com	expedia.com	groupon.com	seaworld.com	target.com	buschgardens.com	booking.com	skyzone.com
2025/02/01	16.88%	21.42%	14.42%	6.08%	2.49%	2.1%	0.52%	1.57%	2.18%	1.7%
2025/02/02	19.32%	16.43%	14.97%	6.53%	3.34%	2.21%	0.04%	1.32%	1.35%	2.07%
2025/02/03	19.17%	19.85%	13.07%	5.1%	2.24%	2.1%	0.1%	1.8%	1.62%	2.06%
2025/02/04	19.05%	18.57%	15.2%	7.03%	1.09%	1.95%	0.06%	1.77%	1.92%	1.77%
2025/02/05	17.56%	20.49%	15.25%	6.78%	1.32%	1.95%	0.06%	1.49%	1.99%	1.89%
2025/02/06	18.77%	16.46%	14.72%	7.02%	2.3%	1.92%	0.18%	1.77%	1.76%	3.31%
2025/02/07	20.31%	20.45%	15.59%	6.81%	2.79%	1.53%	0.02%	1.43%	1.53%	1.64%
2025/02/08	19.06%	19.16%	15.98%	6.17%	1.48%	2.04%	0.23%	1.73%	1.24%	1.44%
2025/02/09	18.69%	18.85%	14.52%	9.32%	3%	1.58%	0%	1.43%	1.02%	2.17%
2025/02/10	20.09%	19.62%	14.12%	9.02%	1%	1.69%	0.03%	1.07%	1.71%	2.55%
2025/02/11	21.89%	15.62%	13.51%	7.69%	1.41%	1.89%	0.03%	1.15%	1.92%	2.3%
2025/02/12	22.07%	17.81%	12.62%	6.67%	1.03%	1.23%	0.08%	1.01%	1.58%	3.41%
2025/02/13	19.45%	17.25%	14.97%	9.52%	2.72%	1.36%	0.06%	1.26%	1.71%	1.67%
2025/02/14	20.53%	18.24%	14.74%	7.1%	3.23%	1.45%	0.01%	1.47%	1.88%	1.72%
2025/02/15	21.82%	16.62%	14.39%	7.37%	5.88%	1.65%	0.07%	0.97%	1.38%	2.03%
2025/02/16	19.16%	16.33%	12.8%	7.58%	6.31%	1.52%	2.71%	1.4%	1.26%	2.02%
2025/02/17	21.5%	14.04%	12.57%	5.93%	7.55%	1.44%	2.12%	1.42%	1.55%	1.23%
2025/02/18	20.89%	16.22%	15.48%	7.05%	3.51%	1.24%	1.71%	1.42%	1.75%	0.96%
2025/02/19	19.14%	19.24%	15.72%	4.59%	3.01%	1.6%	3.09%	1.82%	1.81%	1.98%
2025/02/20	20.72%	17.62%	16.61%	4.42%	3.08%	2.35%	3.2%	1.51%	1.02%	1.83%
2025/02/21	20.11%	16.14%	15.14%	4.54%	4.85%	2.22%	2.39%	1.36%	1.29%	1.84%
2025/02/22	19.72%	17.68%	14.24%	6.81%	4.59%	2.13%	2.78%	1.67%	1.31%	1.59%
2025/02/23	18.95%	16.03%	13.49%	6.87%	6.9%	1.75%	3.16%	1.24%	1.12%	2.64%
2025/02/24	19.06%	15.97%	14.06%	4.81%	5.71%	2.55%	1.71%	1.53%	1.46%	2.18%
2025/02/25	16.85%	16.41%	13.3%	4.02%	6.6%	1.63%	2.16%	1.45%	1.41%	3.21%
2025/02/26	17.25%	20.95%	12.78%	3.01%	4.05%	1.92%	1.85%	1.65%	0.98%	2.46%
2025/02/27	20.17%	15.95%	12.55%	3.71%	4.68%	3.07%	2.85%	1.16%	1.56%	3.42%
2025/02/28	17.42%	16.9%	16.33%	6.32%	4.2%	1.69%	1.6%	1.51%	1.25%	1.08%

In February 2025, go.com led with fluctuating impressions, peaking mid-month. Universal Studios Hollywood saw a decline, while Universal Orlando remained steady. Expedia and Groupon experienced volatility. Skyzone ended strong, showing resilience.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

1
Universal Studios Hollywood https://www.expedia.com/
Check Out Great Package Deals — Compare Universal Studios Hollywood Vacations. View Options and Reserve Now on Expedia.
2
Disneyland® Official Site | Special Ticket Offer https://www.go.com › disneyland › resort
For as low as $50, kids 3-9 can enjoy the Disneyland Resort with this Limited Time Offer. Discover magic in both parks with...
3
Las Vegas Sphere https://www.gotickets.com
Sphere Tickets — Get Tickets for Concerts, Sports & More at Sphere. View Event Schedule & Plan Your Visit.
4
Universal Orlando Resort | Get Your Tickets Online https://www.universalorlando.com
Explore Thrilling Rides, Spectacular Shows & More. Plan Your Ultimate Family Vacation Now. Whether You Visit 1 Park or All of Them, There's Something for...
5
Universal Studios Hollywood | Save up to $40 Online https://www.universalstudioshollywood.com › tickets
Valid for 1 Day General Admission only. Restrictions Apply. Save up to $40 Online vs. Front Gate Price When You Buy Your Tickets Online.

In the competitive world of amusement parks, Expedia entices with package deals for Universal Studios Hollywood, while Disneyland’s official site offers magical experiences for kids at a special rate. GoTickets promotes diverse events at the Las Vegas Sphere, and Universal Orlando highlights thrilling rides. Universal Studios Hollywood tempts with online savings.

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use them
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate are these reports?

The PPC Marketing Share Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The PPC Market Share Report 2025 aggregates data from across both device types and Google Shopping.
Who is this report for?

The PPC Market Share Report 2025 is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

US Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis February 2025

Share of Clicks for top 10 US Hospitality Amusement Parks, Arcades & Attractions brands

Share of Spend for the top 10 US Hospitality Amusement Parks, Arcades & Attractions brands

Competitor Count for US Hospitality Amusement Parks, Arcades & Attractions

Market Loss & Market Gains for US Hospitality Amusement Parks, Arcades & Attractions

US Hospitality Amusement Parks, Arcades & Attractions Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Hospitality Amusement Parks, Arcades & Attractions

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance