UK Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Amusement Parks, Arcades & Attractions category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Amusement Parks, Arcades & Attractions – UK

Google AI Overview visibility for Hospitality Amusement Parks, Arcades & Attractions UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 7.03731343284
92.9626865672
7%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 60
40
60%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 12%
Transactional 26%
Navigational 1%
Seasonal 4%
Local 13%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 UK Hospitality Amusement Parks, Arcades & Attractions brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
viator.com 16.18
headout.com 12.63
disneylandparis.com 8.6
altontowers.com 5.57
tiqets.com 5.24
attractiontickets.com 4.89
londoneye.com 4.35
legoland.co.uk 3.6
picniq.co.uk 3.32
lovetovisit.com 2.94
others 32.68
  • viator.com - 16.18%
  • headout.com - 12.63%
  • disneylandparis.com - 8.6%
  • altontowers.com - 5.57%
  • tiqets.com - 5.24%
  • attractiontickets.com - 4.89%
  • londoneye.com - 4.35%
  • legoland.co.uk - 3.6%
  • picniq.co.uk - 3.32%
  • lovetovisit.com - 2.94%
  • others - 32.68%

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In the PPC landscape, Viator leads with 16.18% click share, followed by Headout at 12.63%. Disneyland Paris captures 8.6%, while ‘others’ collectively hold 32.68%.

Market Exposure

Share of Spend for the top 10 UK Hospitality Amusement Parks, Arcades & Attractions brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date viator.com headout.com tiqets.com disneylandparis.com attractiontickets.com picniq.co.uk london-tickets.co.uk klook.com lovetovisit.com londoneye.com
2026/04/01 23.02% 16.89% 6.22% 4.03% 4.45% 2.95% 3.86% 4.2% 3.52% 6.89%
2026/04/02 20.11% 18.38% 6.61% 4.38% 6.17% 3.62% 2.39% 3.45% 4.52% 5.3%
2026/04/03 19.55% 15.72% 6.54% 7.58% 6.46% 3.06% 3.96% 2.25% 3.11% 5.22%
2026/04/04 21.57% 15.88% 5.72% 6.31% 5.14% 2.98% 4.01% 2.13% 3.21% 5.37%
2026/04/05 19.45% 17.06% 5.5% 5.93% 5.59% 2.58% 3% 5.24% 3.42% 3.32%
2026/04/06 19.39% 17.12% 5.04% 5.17% 5.55% 2.99% 3.86% 3.63% 4.24% 3.62%
2026/04/07 21.69% 14.15% 4.61% 6.1% 5.88% 2.19% 4.34% 4.83% 4.66% 2.13%
2026/04/08 21.02% 21.2% 5.55% 5.96% 4.17% 2.98% 3.85% 3.14% 4.23% 2.44%
2026/04/09 19.99% 16.88% 7.23% 5.15% 5.15% 2.88% 5.98% 3.29% 3.73% 2.18%
2026/04/10 22.74% 17.84% 6.56% 4.72% 3.99% 2.8% 3.65% 3.66% 3.61% 4.22%
2026/04/11 20.13% 17.01% 5.98% 4.42% 5.96% 3.12% 4.09% 2.25% 4.19% 4.77%
2026/04/12 20.46% 18.92% 5.75% 6.67% 4.8% 4.08% 3.78% 2.58% 3.74% 4.48%
2026/04/13 20.1% 16.72% 5.51% 6.81% 5.71% 4.28% 2.43% 3.59% 3.44% 5.21%
2026/04/14 17.68% 12.99% 6.83% 8.34% 6.33% 3.76% 3.75% 3.13% 3% 2.27%
2026/04/15 21.72% 17.01% 5.36% 6.26% 5.44% 4.86% 3.42% 2.21% 0.9% 6.26%
2026/04/16 19.43% 19.89% 6.76% 6.25% 5.58% 4.46% 2.97% 3.17% 0.44% 6.03%
2026/04/17 22.02% 18.23% 7.73% 6.09% 4.64% 4.2% 3.22% 1.47% 0.27% 4.05%
2026/04/18 18.18% 17.31% 7.48% 6.83% 4.75% 3.08% 3.46% 2.8% 3.65% 5.77%
2026/04/19 19.71% 18.04% 7.57% 5.91% 5.05% 3.87% 4.04% 2.64% 3.97% 3.99%
2026/04/20 21.46% 19.88% 6.18% 5.44% 3.76% 3.73% 3.1% 5.35% 2.99% 2.26%
2026/04/21 19.34% 18.92% 7.2% 4.82% 6.78% 3.98% 2.99% 5.34% 3.59% 3.3%
2026/04/22 18.17% 18.82% 5.72% 6.59% 6.49% 4.32% 2.63% 2.42% 4.11% 5.49%
2026/04/23 19.91% 16.5% 7.24% 6.07% 6.12% 3.98% 3.27% 2.53% 3.57% 1.77%
2026/04/24 20.06% 17.2% 6.63% 6.57% 6.15% 3.18% 3.74% 2.63% 2.46% 3.97%
2026/04/25 20.13% 21.28% 5.81% 4.91% 4.54% 4.03% 3.55% 2.7% 2.48% 3.07%
2026/04/26 18.11% 17.62% 5.85% 5.44% 5.13% 4.38% 3.5% 2.1% 2.95% 2.25%
2026/04/27 19.87% 16.14% 6.42% 6.8% 5.76% 4.32% 2.57% 2.9% 2.66% 4.3%
2026/04/28 17.84% 14.61% 6.44% 7.83% 5.9% 4.7% 4.7% 2.91% 3.18% 0.01%
2026/04/29 21.13% 20.61% 5.25% 6.9% 5.41% 3.72% 3.66% 4.48% 2.2% 0.01%
2026/04/30 18.59% 14.38% 9.02% 6.99% 6.68% 4.71% 3.83% 2.92% 2.88% 0.01%
  • viator.com
  • headout.com
  • tiqets.com
  • disneylandparis.com
  • attractiontickets.com
  • picniq.co.uk
  • london-tickets.co.uk
  • klook.com
  • lovetovisit.com
  • londoneye.com

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Viator led April with fluctuating spend, peaking at 23.02% on the 1st. Headout surged mid-month, while Tiqets ended strong at 9.02% on the 30th. Disneyland Paris and Attraction Tickets showed consistent activity, with London Eye’s spend dropping sharply at month’s end.

Market Exposure

Competitor Count for UK Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 141
2026/04/02 144
2026/04/03 150
2026/04/04 147
2026/04/05 146
2026/04/06 140
2026/04/07 142
2026/04/08 150
2026/04/09 137
2026/04/10 151
2026/04/11 142
2026/04/12 136
2026/04/13 151
2026/04/14 131
2026/04/15 148
2026/04/16 143
2026/04/17 137
2026/04/18 134
2026/04/19 136
2026/04/20 130
2026/04/21 136
2026/04/22 136
2026/04/23 148
2026/04/24 135
2026/04/25 142
2026/04/26 137
2026/04/27 130
2026/04/28 142
2026/04/29 142
2026/04/30 137

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April saw fluctuating advertiser numbers, peaking at 151 on April 10 and 13. The month concluded with 137 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Amusement Parks, Arcades & Attractions

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
altontowers.com 5.62%
thorpepark.com 1.1%
groupon.co.uk 0.93%
picniq.co.uk 0.49%
chessington.com 0.42%
lovetovisit.com -0.59%
tuimusement.com -0.6%
disneyholidays.co.uk -0.63%
viator.com -1.24%
londoneye.com -1.74%

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Alton Towers surged with a 5.62% click share increase, while London Eye dropped by 1.74%. Thorpe Park and Groupon also saw gains, contrasting with declines for Viator and Disney Holidays.

Campaign Efficiency

UK Hospitality Amusement Parks, Arcades & Attractions Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date viator.com headout.com tiqets.com picniq.co.uk hellotickets.com attractiontickets.com london-tickets.co.uk disneylandparis.com lovetovisit.com klook.com
2026/04/01 26.73% 17.53% 6.67% 4.21% 2.18% 3.28% 3.55% 1.87% 4.48% 5.18%
2026/04/02 23.52% 18.38% 7.05% 5.09% 1.84% 4.7% 2.18% 2.05% 4.8% 4.41%
2026/04/03 24.11% 17.79% 7.3% 3.38% 1.61% 5.16% 3.76% 3.82% 3.1% 2.26%
2026/04/04 25.76% 18.48% 6.49% 3.6% 1.61% 4.14% 3.81% 3.05% 3.22% 2.62%
2026/04/05 23.93% 18.11% 6.05% 2.74% 4.53% 4.48% 2.83% 2.83% 3.64% 5.27%
2026/04/06 23.83% 17.61% 5.98% 3.71% 2.56% 4.34% 3.8% 2.52% 4.75% 3.63%
2026/04/07 24.64% 16.19% 5.09% 3.65% 3.97% 4.3% 4.04% 2.71% 4.17% 6.1%
2026/04/08 24.51% 22.37% 6.25% 4.35% 2.98% 3.02% 3.86% 2.75% 4.19% 3.04%
2026/04/09 22.87% 18.26% 7.58% 3.61% 2.89% 3.76% 5.67% 2.38% 4.14% 3.43%
2026/04/10 26.24% 17.92% 7.42% 4.61% 3.39% 2.9% 3.65% 2.21% 4.07% 3.45%
2026/04/11 23.45% 17.18% 6.67% 4.33% 4.96% 4.92% 3.71% 2.09% 4.75% 2.63%
2026/04/12 23.97% 19.74% 6.71% 5.41% 3.53% 3.63% 3.66% 3.33% 4.1% 3.29%
2026/04/13 24.05% 18.01% 6.48% 5.83% 1.78% 4.18% 2.33% 3.14% 3.47% 5.01%
2026/04/14 21.94% 16.74% 7.5% 6.43% 2.65% 4.72% 3.39% 3.76% 3.14% 3.02%
2026/04/15 26.41% 18.39% 6.56% 7.27% 1.97% 4.26% 3.05% 3.09% 0.8% 2.09%
2026/04/16 23.24% 20.95% 7.52% 6.25% 2.71% 4.45% 2.9% 3.09% 0.43% 3.87%
2026/04/17 26.54% 20.91% 8.04% 6.09% 2.49% 3.19% 2.81% 2.9% 0.29% 1.29%
2026/04/18 22.69% 18.41% 8.16% 4.03% 2.62% 3.92% 3.25% 3.3% 4.19% 3.57%
2026/04/19 23.93% 17.87% 8.44% 6.05% 1.72% 4.12% 3.59% 2.9% 3.94% 2.79%
2026/04/20 25.36% 20.38% 7.27% 5.82% 2.26% 2.86% 2.79% 2.47% 3.05% 5.04%
2026/04/21 23.72% 19.47% 7.59% 4.63% 2.93% 5.44% 2.77% 2.37% 3.91% 4.92%
2026/04/22 21.87% 19.87% 6.65% 6.14% 3.63% 4.91% 2.56% 3.28% 3.94% 2.32%
2026/04/23 22.89% 18.85% 7.33% 6.07% 3.5% 4.08% 2.83% 2.63% 3.46% 2.29%
2026/04/24 24.3% 16.69% 6.66% 3.66% 4.31% 4.4% 3.56% 3.28% 2.63% 3.16%
2026/04/25 22.45% 20.97% 6.19% 4.45% 5.9% 2.96% 3.37% 2.3% 2.63% 2.36%
2026/04/26 20.36% 17.96% 6.11% 4.9% 3.81% 3.47% 3.25% 2.63% 2.82% 2.33%
2026/04/27 21.44% 16.9% 6.37% 5.18% 5.21% 4.11% 2.34% 3.21% 3.31% 3.32%
2026/04/28 20.48% 16.07% 6.29% 6.68% 7.16% 3.88% 4.29% 3.49% 2.84% 2.42%
2026/04/29 24.51% 19.11% 5.79% 4.89% 5.58% 3.83% 3.29% 3.31% 2.49% 4.22%
2026/04/30 20.31% 16.72% 9.79% 6.63% 6.15% 4.59% 3.36% 3.05% 2.55% 2.33%
  • viator.com
  • headout.com
  • tiqets.com
  • picniq.co.uk
  • hellotickets.com
  • attractiontickets.com
  • london-tickets.co.uk
  • disneylandparis.com
  • lovetovisit.com
  • klook.com

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April saw dynamic shifts in PPC impressions. Viator.com led with fluctuating shares, peaking mid-month. Headout.com and Tiqets.com showed consistent presence, while Picniq.co.uk and Hellotickets.com experienced varied trends. The month concluded with Viator.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Amusement Parks, Arcades & Attractions - Last month
  1. 1
    Disneyland Paris Tickets - Best Value Guaranteed https://www.attractiontickets.com

    Special Offer! 10 Free Photo Prints With Every Booking. Gate-Ready Tickets, Jump The Queue

  2. 2
    Hotel + Ticket + Free Ferry | Disneyland Paris Holiday Offer https://www.disneyholidays.co.uk

    Enjoy a Free Ferry Crossing When You Book by 30th April 2026! Selected Arrivals. Enjoy a Magical...

  3. 3
    Holidays Near Disneyland Paris | Up to £350 Off City Breaks https://www.loveholidays.com › disneyland › holidays

    Book Your Next Holiday To Disneyland Paris With loveholidays. ATOL Protected.

  4. 4
    The London Eye Tickets - Book Your Tickets Now https://londoneye.tickete.co

    Enjoy a bird's eye view of London's stunning skyline with constantly shifting perspectives. Each capsule is fully enclosed and climate-controlled, ensuring a...

  5. 5
    Warner Bros. Studio Tour London Tickets https://www.viator.com

    Find and book tours and tickets to Warner Bros. Studio Tour London. Experience Warner Bros. Studio Tour London by buying tickets with Viator.

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In the competitive world of amusement park promotions, Disneyland Paris shines with enticing offers. Attractiontickets.com guarantees value with free photo prints, while disneyholidays.co.uk lures with a free ferry crossing. Loveholidays.com offers significant savings on city breaks. Meanwhile, tickete.co and viator.com captivate with unique experiences at The London Eye and Warner Bros. Studio Tour London, respectively.

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