UK Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Amusement Parks, Arcades & Attractions category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Amusement Parks, Arcades & Attractions – UK

Google AI Overview visibility for Hospitality Amusement Parks, Arcades & Attractions UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 23.8409190692
76.1590809308
23%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 50
50
50%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 14%
Navigational 6%
Seasonal 2%
Local 11%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 UK Hospitality Amusement Parks, Arcades & Attractions brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
headout.com 9.94
londoneye.com 8.46
viator.com 7.79
thorpepark.com 6.48
attractiontickets.com 6.27
picniq.co.uk 5.15
hellotickets.com 5.11
disneylandparis.com 4.34
tiqets.com 4.32
altontowers.com 4.21
others 37.93
  • headout.com - 9.94%
  • londoneye.com - 8.46%
  • viator.com - 7.79%
  • thorpepark.com - 6.48%
  • attractiontickets.com - 6.27%
  • picniq.co.uk - 5.15%
  • hellotickets.com - 5.11%
  • disneylandparis.com - 4.34%
  • tiqets.com - 4.32%
  • altontowers.com - 4.21%
  • others - 37.93%

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In the PPC landscape, ‘others’ dominate with 37.93% click share, while headout.com leads individual advertisers at 9.94%.

Market Exposure

Share of Spend for the top 10 UK Hospitality Amusement Parks, Arcades & Attractions brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date londoneye.com headout.com gocity.com attractiontickets.com hellotickets.com viator.com disneylandparis.com tiqets.com picniq.co.uk groupon.co.uk
2026/08/01 8.66% 16.29% 1.86% 5.43% 4.8% 13.56% 3.78% 5.05% 7.27% 4.44%
2026/08/02 7.12% 14.04% 1.77% 7.05% 5% 12.87% 3.51% 4.82% 9.54% 5.96%
2026/08/03 10.78% 17.26% 2.09% 5.08% 4.77% 11.36% 2.75% 4.93% 7.92% 5.35%
2026/08/04 9.27% 13.95% 3.36% 6.78% 6.74% 5.59% 4.96% 3.92% 7.36% 3.13%
2026/08/05 10.32% 10.01% 3.26% 7.28% 6.63% 7.31% 4.21% 3.63% 7.29% 4.2%
2026/08/06 9.33% 11.95% 1.99% 5.78% 5.86% 10.17% 4.62% 4.51% 6.86% 4.96%
2026/08/07 12.05% 14.52% 4.11% 2.75% 3.42% 11.95% 2.71% 6% 8.56% 3.26%
2026/08/08 9.87% 12.43% 3.94% 7.77% 6.94% 9.45% 2.89% 4.89% 9.5% 2.84%
2026/08/09 7.93% 8.59% 6.05% 8.2% 6.15% 9.62% 3.36% 6.41% 8.56% 4.01%
2026/08/10 8.34% 11.88% 2.11% 7.3% 5.6% 13.48% 2.97% 7.92% 9.64% 3.99%
2026/08/11 9.4% 12.95% 3.83% 7.63% 5.85% 12.37% 2.74% 5.76% 9.25% 2.74%
2026/08/12 7.58% 13.82% 4.44% 6.82% 3.67% 12.28% 2.33% 7.95% 9.27% 3.77%
2026/08/13 6.5% 11.95% 4.31% 5.89% 4.87% 10.41% 3.2% 10.08% 9.31% 2.24%
2026/08/14 7.81% 11% 2.68% 6.76% 4.49% 10.13% 4.83% 8.19% 8.59% 3.5%
2026/08/15 12.48% 11.01% 4.1% 6.83% 5.2% 8.37% 4.02% 7.89% 4.88% 1.46%
2026/08/16 10.16% 12.59% 5.02% 6.2% 4.43% 10.67% 2.56% 8.13% 6.61% 3.43%
2026/08/17 9.36% 11.42% 4.2% 6.35% 5.19% 11.65% 2.49% 6.44% 6.25% 2.22%
2026/08/18 10.09% 10.31% 2.58% 7.09% 7.85% 9.46% 2.65% 8.13% 5.83% 3.19%
2026/08/19 9.23% 12.54% 3.83% 6.47% 5.91% 10.64% 2.74% 8.12% 7.96% 3.73%
2026/08/20 14.5% 8.85% 2.92% 6.46% 6.52% 9.08% 3.2% 8.41% 5.73% 2.95%
2026/08/21 12.92% 12.12% 3.19% 5.81% 6.94% 8.32% 3.99% 6.17% 4.38% 1.71%
2026/08/22 11.87% 12.27% 4.66% 5.22% 11.43% 8.42% 3.4% 3.48% 3.36% 1.83%
2026/08/23 15.19% 13.15% 4.2% 4.99% 12.04% 7.03% 2.8% 5.86% 2.74% 2.38%
2026/08/24 4.82% 15.14% 4.21% 5.69% 7.77% 11.04% 2.58% 6.29% 5.77% 3.74%
2026/08/25 14.69% 10.43% 6.06% 5.23% 9.55% 5.86% 3.6% 4.26% 3.19% 2.14%
2026/08/26 14.04% 12.71% 3.65% 8.22% 8.45% 5.59% 4.64% 3.48% 4.23% 2.33%
2026/08/27 11.76% 14.59% 5.79% 5.72% 7.26% 7.44% 5.18% 3.94% 4.69% 3.43%
2026/08/28 12.02% 12.34% 7.37% 8.03% 10.6% 3.39% 4.44% 4.33% 3.96% 2.99%
2026/08/29 15.11% 10.52% 9.6% 5.26% 10.37% 8.46% 4.44% 4.23% 3.14% 1.62%
2026/08/30 15.3% 16.85% 8.7% 7.61% 7.98% 4.16% 4.33% 2.42% 2.97% 4.36%
2026/08/31 17.18% 11.41% 11.25% 7.75% 7.16% 6.34% 4.01% 3.86% 3.38% 2.46%
  • londoneye.com
  • headout.com
  • gocity.com
  • attractiontickets.com
  • hellotickets.com
  • viator.com
  • disneylandparis.com
  • tiqets.com
  • picniq.co.uk
  • groupon.co.uk

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In August 2026, londoneye.com saw a fluctuating PPC spend, peaking at 17.18% on the 31st. Headout.com maintained a strong presence, while gocity.com gradually increased, ending at 11.25%. Viator.com and hellotickets.com showed varied trends, with viator.com peaking early and hellotickets.com mid-month. Disneylandparis.com and tiqets.com had steady performances, while picniq.co.uk and groupon.co.uk experienced declines.

Market Exposure

Competitor Count for UK Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 133
2026/08/02 136
2026/08/03 135
2026/08/04 138
2026/08/05 172
2026/08/06 157
2026/08/07 151
2026/08/08 144
2026/08/09 147
2026/08/10 146
2026/08/11 146
2026/08/12 148
2026/08/13 152
2026/08/14 156
2026/08/15 152
2026/08/16 150
2026/08/17 138
2026/08/18 141
2026/08/19 143
2026/08/20 141
2026/08/21 147
2026/08/22 147
2026/08/23 145
2026/08/24 139
2026/08/25 157
2026/08/26 162
2026/08/27 156
2026/08/28 155
2026/08/29 124
2026/08/30 118
2026/08/31 115

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August began with 133 advertisers, peaking at 172 on the 5th. A steady decline followed, ending at 115 on the 31st.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Amusement Parks, Arcades & Attractions

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
londoneye.com 3.1%
hellotickets.com 2.52%
gocity.com 1.64%
blackpoolpleasurebeach.com 1.18%
siampark.net 1.17%
tiqets.com -0.96%
lovetovisit.com -0.96%
thorpepark.com -1.77%
viator.com -2.33%
picniq.co.uk -3.46%

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Londoneye.com soared with a 3.10% click share increase, while picniq.co.uk plummeted by 3.46%. Hellotickets.com gained 2.52%, contrasting viator.com’s 2.33% drop.

Campaign Efficiency

UK Hospitality Amusement Parks, Arcades & Attractions Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date headout.com gocity.com hellotickets.com attractiontickets.com viator.com londoneye.com tiqets.com groupon.co.uk picniq.co.uk lovetovisit.com
2026/08/01 18.63% 2% 5.1% 6.19% 15.1% 2.57% 5.34% 5.96% 7.45% 4.66%
2026/08/02 15.42% 1.98% 5.38% 8.03% 13.78% 1.86% 5.69% 7.49% 9.65% 5.57%
2026/08/03 19.04% 1.96% 5.49% 5.91% 12.63% 2.67% 5.89% 6.75% 8.25% 6.14%
2026/08/04 15.29% 3% 7.68% 8.77% 7.29% 2.66% 4.43% 4.43% 8.45% 5.88%
2026/08/05 12.14% 3.16% 7.62% 8.95% 7.73% 2.79% 4.16% 5.79% 8.09% 6.05%
2026/08/06 14.8% 1.83% 6.37% 6.72% 11.37% 2.37% 5.05% 6.75% 7.38% 6.46%
2026/08/07 17.51% 3.51% 3.88% 2.94% 13.69% 3.37% 6.65% 4.67% 9.92% 4.1%
2026/08/08 14% 3.5% 7.64% 13.57% 10.5% 3.2% 5.04% 3.57% 8.71% 2.65%
2026/08/09 10.38% 5.55% 7.16% 11.16% 10.94% 1.83% 7.1% 5.28% 9.5% 3.36%
2026/08/10 13.1% 2.16% 5.7% 10.37% 14.79% 2.59% 8.18% 5.03% 10.38% 2.85%
2026/08/11 15.05% 3.39% 6.12% 10.31% 14.55% 2.69% 6.86% 3.34% 10.17% 2.17%
2026/08/12 15.11% 3.95% 4.01% 9.49% 13.44% 1.82% 8.48% 4.41% 10.21% 2.95%
2026/08/13 13.73% 4.19% 5.12% 9.11% 11.25% 1.78% 10.43% 2.74% 9.94% 2.27%
2026/08/14 12.76% 2.6% 5.4% 8.49% 11.74% 2.05% 8.84% 4.49% 9.27% 3.3%
2026/08/15 14.15% 4.05% 6.2% 9.05% 10.44% 3.53% 8.81% 2.3% 6.36% 3.24%
2026/08/16 15.74% 4.92% 4.97% 7.53% 13.41% 2.34% 9.04% 4.37% 7.31% 2.54%
2026/08/17 13.47% 3.91% 6.01% 7.89% 14.38% 2.2% 8.16% 3.12% 8.05% 3.13%
2026/08/18 13.18% 2.02% 8.55% 8.15% 11.78% 2.75% 9.02% 4.04% 6.61% 3.78%
2026/08/19 15.6% 3.58% 6.7% 8.56% 12.81% 2.08% 8.69% 5.06% 8.02% 2.58%
2026/08/20 12.86% 2.64% 6.78% 8.37% 12.56% 3.46% 9.58% 4.29% 7.14% 2.47%
2026/08/21 14.65% 3.13% 8.36% 8.25% 9.98% 4.02% 7.95% 2.53% 5.65% 1.88%
2026/08/22 15.35% 4.94% 12.56% 6.3% 11.12% 3.21% 4.46% 2.53% 4.09% 2.52%
2026/08/23 16.33% 4.22% 13.89% 8.71% 8.3% 4.79% 6.8% 3.09% 2.96% 2.53%
2026/08/24 17.17% 4.07% 8.67% 6.55% 12.16% 1.34% 6.82% 4.71% 6.12% 4.25%
2026/08/25 13.47% 6.22% 11.27% 8.66% 7.21% 4.36% 5.15% 3.34% 3.73% 3.99%
2026/08/26 16.57% 3.34% 9.75% 11.89% 7.29% 4.23% 4.97% 3.46% 4.31% 4.08%
2026/08/27 18.36% 5.91% 8.56% 7.16% 9.49% 3.52% 5.7% 4.98% 5.13% 0.73%
2026/08/28 16.64% 8.67% 12.25% 9.1% 4.12% 3.83% 6.28% 3.74% 4.59% 0.37%
2026/08/29 13.97% 10.07% 11.45% 6.53% 10.23% 4.96% 4.93% 2.61% 3.86% 0.6%
2026/08/30 22.36% 9.27% 9.83% 8.53% 4.96% 4.62% 3.37% 6.94% 3.53% 0.13%
2026/08/31 17.21% 11.4% 8.95% 8.51% 7.66% 5.63% 5.05% 4.41% 4.02% 0.9%
  • headout.com
  • gocity.com
  • hellotickets.com
  • attractiontickets.com
  • viator.com
  • londoneye.com
  • tiqets.com
  • groupon.co.uk
  • picniq.co.uk
  • lovetovisit.com

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In August 2026, Headout.com led with fluctuating impressions, peaking at 22.36% on the 30th. Gocity.com steadily rose, ending at 11.4%. Hellotickets.com saw a mid-month surge, closing at 8.95%. Viator.com experienced ups and downs, finishing at 7.66%. Londoneye.com gradually increased, reaching 5.63%. Tiqets.com maintained consistency, ending at 5.05%. Groupon.co.uk had a late spike, closing at 4.41%. Picniq.co.uk declined, finishing at 4.02%. Lovetovisit.com dropped significantly, ending at 0.9%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Amusement Parks, Arcades & Attractions - Last month
  1. 1
    Disneyland Paris Tickets | Best Value Guaranteed https://www.attractiontickets.com

    Special Offer! 10 Free Photo Prints With Every Booking. Gate-Ready Tickets, Jump The Queue. Find A Lower Price & We'll Match It. Plus Exclusive Special Offers.

  2. 2
    Disneyland Paris | Hotel + Tickets Packages https://www.disneylandparis.com

    Plan your dream trip to Disneyland Paris. Book your Hotel & Ticket package now! Experience an...

  3. 3
    The London Eye https://www.londoneye.com › london

    Official Tickets — Discover London's landmarks from one of the city's most famous attractions. Experience one of London's must-visit attractions.

  4. 4
    Holidays Near Disneyland Paris - Cheap Flight + Hotel Packages https://www.loveholidays.com › france › holidays

    Low Deposits & Monthly Payments On Holidays You'll Love! Rated Excellent By Our Customers.

  5. 5
    Exclusive London Eye Offer - From Just £58 for 4 https://tickets.picniq.co.uk

    Book The Perfect Day Out at The London Eye. Exclusive Family Ticket For 4 From £58.

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In the competitive world of amusement park promotions, attractiontickets.com shines with its enticing offer of free photo prints and price matching for Disneyland Paris. Meanwhile, disneylandparis.com focuses on dream trip packages, while londoneye.com highlights iconic London views. Loveholidays.com and picniq.co.uk emphasize affordability and family-friendly deals, respectively.

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