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UK Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Amusement Parks, Arcades & Attractions category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Amusement Parks, Arcades & Attractions – UK

Google AI Overview visibility for Hospitality Amusement Parks, Arcades & Attractions UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 12.1677675918
87.8322324082
12%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 59
41
59%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 10%
Transactional 25%
Navigational 2%
Seasonal 4%
Local 14%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 UK Hospitality Amusement Parks, Arcades & Attractions brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
viator.com 11.8
headout.com 11.52
altontowers.com 9.81
disneylandparis.com 9.75
tiqets.com 5.1
attractiontickets.com 4.64
groupon.co.uk 3.98
londoneye.com 3.78
thorpepark.com 3.62
legoland.co.uk 3.04
others 32.96
  • viator.com - 11.8%
  • headout.com - 11.52%
  • altontowers.com - 9.81%
  • disneylandparis.com - 9.75%
  • tiqets.com - 5.1%
  • attractiontickets.com - 4.64%
  • groupon.co.uk - 3.98%
  • londoneye.com - 3.78%
  • thorpepark.com - 3.62%
  • legoland.co.uk - 3.04%
  • others - 32.96%

Copyright © Adthena. All rights reserved.

In the PPC landscape, Viator leads with 11.8% click share, closely followed by Headout at 11.52%. Others collectively dominate with 32.96%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Hospitality Amusement Parks, Arcades & Attractions brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date headout.com viator.com disneylandparis.com attractiontickets.com tiqets.com groupon.co.uk londoneye.com hellotickets.com lovetovisit.com picniq.co.uk
2026/05/01 18.71% 22.29% 5.54% 4.66% 7.66% 3.71% 2.66% 4.3% 2.61% 3.3%
2026/05/02 22.67% 20.87% 5.75% 4.01% 6.29% 3.12% 1.87% 5.27% 2.53% 3.87%
2026/05/03 17.96% 18.39% 6.85% 4.89% 6.15% 3.58% 1.49% 3.25% 2.77% 3.93%
2026/05/04 15.9% 19.41% 8% 5.04% 6.46% 3.52% 3.38% 4.77% 2.77% 4.86%
2026/05/05 14.09% 17.54% 8.66% 5.42% 6.52% 3.9% 0.01% 5.28% 3.39% 5.67%
2026/05/06 19.18% 20.25% 7.08% 4.86% 4.97% 3.08% 0.36% 4.05% 2.44% 4.58%
2026/05/07 13.19% 17.31% 7.71% 5.78% 8.34% 3.88% 0.46% 4.51% 3.17% 5.45%
2026/05/08 17.07% 20.7% 6.21% 4.38% 7% 3.66% 3.88% 3.92% 2.45% 3.2%
2026/05/09 19.7% 20.11% 6.23% 3.8% 5.46% 2.86% 2.59% 4.73% 2.32% 3.99%
2026/05/10 16.06% 18.42% 6.65% 4.08% 5.47% 3.59% 1.8% 3.08% 2.47% 3.72%
2026/05/11 16.57% 18.93% 8.02% 5.19% 4.13% 3.34% 4.45% 2.98% 2.75% 3.9%
2026/05/12 12.16% 13.33% 8.82% 6% 4.49% 3.86% 2.27% 3.85% 4.32% 4.43%
2026/05/13 14.12% 15.33% 6.92% 5.64% 6.51% 4.3% 4.81% 3.21% 2.89% 5.47%
2026/05/14 14.69% 16.73% 6.77% 5.48% 7.39% 4.35% 4.64% 2.74% 2.86% 5.67%
2026/05/15 16.82% 20.4% 6.12% 4.31% 6.89% 3.76% 3.82% 3.86% 3.21% 3.15%
2026/05/16 19.78% 14.22% 8.05% 4.67% 6.01% 4.77% 3.73% 2.5% 2.3% 4.1%
2026/05/17 16.96% 15.29% 8.35% 6.45% 5.25% 4.69% 4.93% 2.56% 3.21% 3.01%
2026/05/18 19.05% 14.26% 7.73% 6.72% 6.7% 4.85% 5.25% 2.22% 2.83% 4.22%
2026/05/19 18.14% 13.65% 6.63% 6.89% 8.62% 4.89% 3.42% 4.12% 1.93% 4.25%
2026/05/20 16.3% 13.76% 8.18% 6.45% 7.71% 5% 4.49% 4.21% 1.75% 3.5%
2026/05/21 17.2% 12.2% 7.92% 5.58% 6.25% 5.64% 3.43% 3.53% 2.18% 3.63%
2026/05/22 16.29% 14.28% 7.93% 5.76% 7.03% 5.55% 3.61% 3.48% 3.48% 4.11%
2026/05/23 16.37% 12.71% 6.81% 5.17% 7.14% 4.91% 5.02% 3.43% 3.46% 3.61%
2026/05/24 16.27% 12.26% 7.47% 6.16% 7.4% 3.75% 2.56% 4.05% 2.74% 4.42%
2026/05/25 18.15% 14.47% 7.58% 5.08% 8.62% 3.76% 4.25% 3.59% 2.03% 3.18%
2026/05/26 15.42% 14.13% 8.3% 5.56% 7.71% 3.96% 3.38% 2.77% 3.36% 2.35%
2026/05/27 16.44% 13.88% 7.43% 5.43% 7.58% 4.11% 3.13% 2.09% 3.09% 2.12%
2026/05/28 15.08% 14.02% 7.82% 6.43% 7.13% 3.18% 3.41% 1.93% 2.25% 2.15%
2026/05/29 15.61% 13.78% 6.51% 6.84% 8.02% 3.42% 3.12% 2.69% 3.45% 1.96%
2026/05/30 15.29% 12.82% 7.75% 6.21% 6.92% 3.77% 2.68% 2.95% 3.02% 2.14%
2026/05/31 13.45% 12.5% 7.86% 7.12% 6.92% 3.94% 3.92% 3.45% 3.17% 2.02%
  • headout.com
  • viator.com
  • disneylandparis.com
  • attractiontickets.com
  • tiqets.com
  • groupon.co.uk
  • londoneye.com
  • hellotickets.com
  • lovetovisit.com
  • picniq.co.uk

Copyright © Adthena. All rights reserved.

In May 2026, headout.com saw fluctuating PPC spend, peaking early at 22.67% and ending at 13.45%. Viator.com started strong at 22.29%, declining to 12.50%. Disneylandparis.com maintained a steady presence, while attractiontickets.com and tiqets.com showed varied trends. Groupon.co.uk and londoneye.com had modest shares, with hellotickets.com and lovetovisit.com experiencing slight fluctuations. Picniq.co.uk’s share decreased towards the month’s end.

Market Exposure

Competitor Count for UK Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 135
2026/05/02 127
2026/05/03 139
2026/05/04 140
2026/05/05 143
2026/05/06 153
2026/05/07 153
2026/05/08 152
2026/05/09 148
2026/05/10 148
2026/05/11 167
2026/05/12 167
2026/05/13 165
2026/05/14 171
2026/05/15 152
2026/05/16 165
2026/05/17 166
2026/05/18 157
2026/05/19 154
2026/05/20 166
2026/05/21 159
2026/05/22 167
2026/05/23 166
2026/05/24 155
2026/05/25 170
2026/05/26 176
2026/05/27 165
2026/05/28 167
2026/05/29 173
2026/05/30 186
2026/05/31 168

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May began with 135 advertisers, fluctuating throughout, peaking at 186 on May 30. The month concluded with 168 advertisers, showcasing dynamic competition.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Amusement Parks, Arcades & Attractions

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
wbstudiotour.co.uk 1.64%
virginexperiencedays.co.uk 1.3%
tiqets.com 1.03%
attractiontickets.com 0.91%
thorpepark.com 0.78%
altontowers.com -0.66%
warwick-castle.com -0.76%
klook.com -0.9%
picniq.co.uk -0.97%
viator.com -3.36%

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Viator.com saw a significant drop of 3.36%, while wbstudiotour.co.uk experienced a notable rise of 1.64% in click share.

Campaign Efficiency

UK Hospitality Amusement Parks, Arcades & Attractions Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date headout.com viator.com attractiontickets.com tiqets.com groupon.co.uk disneylandparis.com hellotickets.com altontowers.com lovetovisit.com picniq.co.uk
2026/05/01 17.11% 25.35% 3.93% 7.43% 5.87% 2.71% 4.57% 2.07% 2.81% 3.58%
2026/05/02 21.99% 22.05% 3% 6.9% 4.84% 2.79% 6.52% 1.58% 2.54% 4.16%
2026/05/03 17.62% 20.14% 3.77% 6.37% 5.58% 3.21% 3.95% 1.74% 2.8% 4.53%
2026/05/04 15.96% 21.18% 3.89% 6.56% 5.83% 3.77% 5.35% 2.45% 3.4% 4.73%
2026/05/05 14.86% 19.7% 3.73% 6.29% 5.88% 3.98% 6.95% 3.62% 3.12% 7.02%
2026/05/06 17.38% 22.7% 4.13% 5.65% 4.62% 3.6% 5.29% 1.87% 2.77% 5.45%
2026/05/07 15.35% 19.2% 4.57% 9.38% 5.68% 3.52% 5.87% 1.67% 2.89% 6.23%
2026/05/08 16.12% 24.23% 3.78% 7% 5.53% 3.02% 4.3% 2.39% 2.69% 3.49%
2026/05/09 19.8% 21.43% 2.92% 6.12% 4.54% 3.15% 5.8% 1.74% 2.47% 4.25%
2026/05/10 15.53% 19.51% 3.1% 5.58% 4.92% 3.23% 3.48% 3.41% 2.46% 4.23%
2026/05/11 15.96% 20.71% 4.38% 4.97% 5.83% 4.17% 3.58% 3.8% 2.57% 4.15%
2026/05/12 13.83% 16.42% 4.57% 5.78% 6.7% 4.23% 4.97% 4.2% 3.43% 5.62%
2026/05/13 14.66% 17.15% 4.71% 7.36% 5.93% 3.35% 3.84% 3.27% 3.16% 5.66%
2026/05/14 14.77% 18.89% 4.93% 8.11% 5.81% 3.61% 3.36% 3.04% 2.9% 6.26%
2026/05/15 16.12% 24.23% 3.78% 7% 5.53% 3.02% 4.3% 2.39% 2.69% 3.49%
2026/05/16 20.9% 16.67% 3.82% 6.96% 6.48% 4.13% 2.74% 2.47% 2.57% 4.38%
2026/05/17 18.21% 16.28% 5.79% 6.43% 7.14% 4.5% 3.08% 2.89% 2.68% 3.41%
2026/05/18 20.18% 16.48% 5.88% 8.24% 6.5% 4% 2.85% 2.35% 2.61% 4.83%
2026/05/19 19.22% 15.87% 5.93% 10.05% 6.59% 3.44% 4.46% 2.78% 2.04% 4.02%
2026/05/20 17.01% 16.04% 5.88% 8.76% 7.01% 4.4% 5.24% 2.65% 2.05% 4.06%
2026/05/21 18.29% 14.23% 4.82% 7.5% 8.53% 4.15% 4.19% 3.55% 2.5% 3.45%
2026/05/22 16.95% 15.77% 5.28% 7.96% 8.51% 4.09% 4.24% 2.98% 2.8% 4.47%
2026/05/23 17.62% 15.11% 4.8% 8.39% 7.1% 3.59% 4.19% 3.14% 3.07% 4.14%
2026/05/24 17.79% 14.24% 5.62% 8.39% 5.02% 3.79% 4.87% 3.7% 2.67% 4.8%
2026/05/25 18.99% 16.26% 4.6% 10.13% 5.35% 3.96% 3.97% 1.73% 2.21% 3.87%
2026/05/26 16.24% 15.72% 7.9% 9.1% 5.5% 4.13% 3.21% 2.18% 2.52% 2.79%
2026/05/27 16.85% 15.97% 9.12% 9.24% 5.16% 3.7% 2.24% 2.11% 2.57% 2.62%
2026/05/28 15.78% 14.56% 9.87% 8.38% 4.7% 3.94% 2.17% 2.8% 2.4% 2.52%
2026/05/29 15.71% 15.34% 9.78% 9.01% 4.75% 3.33% 3.03% 2.91% 3.25% 2.45%
2026/05/30 15.21% 13.87% 9.65% 7.46% 5.14% 3.87% 3.6% 3.27% 2.82% 2.63%
2026/05/31 14.01% 13.8% 10.55% 8.17% 5.62% 3.79% 3.57% 3.16% 2.93% 2.58%
  • headout.com
  • viator.com
  • attractiontickets.com
  • tiqets.com
  • groupon.co.uk
  • disneylandparis.com
  • hellotickets.com
  • altontowers.com
  • lovetovisit.com
  • picniq.co.uk

Copyright © Adthena. All rights reserved.

In May 2026, Headout.com saw fluctuating impressions, peaking at 21.99% early in the month. Viator.com started strong but declined, ending at 13.80%. Attractiontickets.com steadily rose, finishing at 10.55%. Tiqets.com and Groupon.co.uk showed varied trends, while Disneylandparis.com remained stable. Hellotickets.com and Altontowers.com had minor fluctuations. Lovetovisit.com and Picniq.co.uk experienced slight declines.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Hospitality Amusement Parks, Arcades & Attractions - Last month
  1. 1
    Alton Towers Resort https://www.altontowers.com › short_breaks › alton_towers

    Alton Towers Short Breaks — Themed Rides & Attractions at Alton Towers Resort. Book a Fantastical Escape Today. New World-First Bluey Ride Opens Spring 2026 at Alton Towers Resort. Book your Stay Early. New Rides.

  2. 2
    Disney Paris Tickets & Hotels - Free €100 Spending Money https://www.attractiontickets.com

    All Hotels Now With Availability Through To March 2027! Book Now For Early Park Access, Character Encounters And Free Wifi. Pay Just A £50 Deposit.

  3. 3
    Free Dining & Drinks in 2027 | Disney's Animal Kingdom https://www.disneypackages.co.uk › waltdisneyworld › animal_kingdom

    Plus, book by 2 July to save up to £400! Selected meals & packages. Excludes gratuities. Celebrate the Magic of Nature...

  4. 4
    Holidays Near Disneyland Paris | Cheap Flight + Hotel Packages https://www.loveholidays.com › france › holidays

    Low Deposits & Monthly Payments On Holidays You'll Love! Rated Excellent By Our Customers.

  5. 5
    Alton Towers Resort Visit for Four - Virgin Experience Days https://www.virginexperiencedays.co.uk

    Hurry, Offer Ends Soon! Use Code DEAL10 At Checkout For 10% Off. Welcome to the Home of...

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In the realm of Google PPC, Alton Towers and Disney dominate with enticing offers. Alton Towers tempts with themed rides and early bookings for new attractions. Disney Paris lures with free spending money and early park access. Meanwhile, Disney’s Animal Kingdom offers savings and free dining. Loveholidays and Virgin Experience Days focus on affordability and exclusive discounts, respectively.

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