UK Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Amusement Parks, Arcades & Attractions category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Hospitality Amusement Parks, Arcades & Attractions brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
disneylandparis.com	25.61
wbstudiotour.co.uk	9.78
loveholidays.com	8.02
disneyholidays.co.uk	7.02
attractiontickets.com	5.8
altontowers.com	3.89
getyourguide.com	3.25
booking.com	3.04
attractiontix.co.uk	2.22
legoland.co.uk	1.78
others	29.59

Disneylandparis.com leads with 25.61% click share, followed by others at 29.59%. Wbstudiotour.co.uk holds 9.78%, while loveholidays.com captures 8.02%.

Market Exposure

Share of Spend for the top 10 UK Hospitality Amusement Parks, Arcades & Attractions brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	disneylandparis.com	loveholidays.com	attractiontickets.com	disneyholidays.co.uk	getyourguide.com	picniq.co.uk	booking.com	attractiontix.co.uk	wbstudiotour.co.uk	jet2holidays.com
2025/02/01	21.87%	11.88%	7.83%	15.06%	4.13%	2.84%	3.77%	3.03%	2.49%	2.55%
2025/02/02	19.73%	12.37%	7.17%	16.9%	4.18%	2.57%	4.08%	2.72%	2.43%	2.5%
2025/02/03	21.99%	10.36%	6.51%	17.74%	4.02%	2.09%	4.06%	2.86%	2.46%	2.11%
2025/02/04	24.9%	9.48%	10.28%	0.63%	5.69%	3.29%	4.7%	4.64%	2.17%	2%
2025/02/05	24.73%	12.14%	8.63%	1.42%	4.4%	3.08%	4.67%	3.89%	2.56%	2.9%
2025/02/06	22.14%	11.23%	10.18%	3.42%	5.36%	4.48%	6.35%	3.79%	3.5%	1.55%
2025/02/07	24.76%	10.8%	8.73%	6.86%	4.67%	4.17%	4.02%	4.77%	3%	2.33%
2025/02/08	22.88%	10.55%	6.54%	7.04%	5.91%	2.97%	3.67%	3.05%	2.72%	2.47%
2025/02/09	23.37%	12.34%	7.73%	1.09%	5.73%	1.63%	4.37%	3.68%	3.01%	3.25%
2025/02/10	22.7%	9.9%	8.1%	2.05%	6.59%	1.81%	4.48%	3.81%	2.53%	2.37%
2025/02/11	22.4%	6.69%	7.9%	5.8%	6.18%	2.2%	4.52%	4.66%	3.8%	2.38%
2025/02/12	22.76%	9.93%	5.01%	5.03%	5.48%	1.1%	4.04%	3.74%	2.88%	3.49%
2025/02/13	24.65%	13.28%	5.46%	1.89%	5.08%	1.38%	4.82%	3.52%	4.77%	4.45%
2025/02/14	21.9%	11.54%	5.98%	3.49%	5.31%	2.18%	4.93%	4.16%	2.91%	3.5%
2025/02/15	20.28%	11.71%	5.43%	7.64%	4.79%	2.22%	4.07%	2.88%	3.02%	3.57%
2025/02/16	22.12%	15.85%	8.35%	1.95%	5.63%	1.91%	5.01%	3%	2.16%	3.53%
2025/02/17	21.78%	14.65%	7.06%	4.11%	4.63%	1.11%	6.4%	3.45%	3.4%	2.95%
2025/02/18	23.6%	8.06%	9.77%	11.16%	4.48%	0.8%	3.66%	4.61%	2.31%	2.71%
2025/02/19	22.07%	8.96%	9.88%	5.05%	4.32%	1.24%	4.28%	3.28%	2.31%	3.24%
2025/02/20	15.76%	10.49%	9.11%	11.99%	5.09%	1.5%	2.64%	3.62%	2.68%	1.85%
2025/02/21	17.54%	8.17%	6.98%	8.94%	5.71%	1.44%	4.35%	3.59%	3.01%	2.56%
2025/02/22	21.34%	12.92%	9.73%	6.06%	5.05%	2.55%	4.11%	4.38%	2.06%	2.75%
2025/02/23	25.41%	12.06%	10.21%	3.01%	5.16%	3.36%	2.43%	3.21%	2.59%	3.39%
2025/02/24	22.56%	10.41%	11.96%	9.74%	3.52%	2.13%	4.12%	3.04%	2.01%	2.18%
2025/02/25	16.53%	9.96%	10.32%	11.64%	4.38%	2.28%	3.53%	2.91%	3.33%	2.48%
2025/02/26	22.64%	10.73%	11.25%	7.32%	2.97%	2.94%	3.52%	3.42%	2.44%	2.74%
2025/02/27	24.22%	9.67%	9.62%	7.25%	2.87%	1.66%	3.52%	3.4%	2.05%	1.96%
2025/02/28	21.65%	11.8%	10.44%	9.1%	3.93%	3.01%	2.83%	2.31%	2.06%	2.03%

Disneyland Paris led February’s PPC spend, peaking at 25.41% on the 23rd. Loveholidays and Attraction Tickets followed, with fluctuating shares. The month ended with Disneyland Paris maintaining dominance.

Market Exposure

Competitor Count for UK Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/02/01	417
2025/02/02	425
2025/02/03	429
2025/02/04	440
2025/02/05	421
2025/02/06	400
2025/02/07	400
2025/02/08	348
2025/02/09	313
2025/02/10	321
2025/02/11	352
2025/02/12	357
2025/02/13	351
2025/02/14	394
2025/02/15	335
2025/02/16	328
2025/02/17	352
2025/02/18	355
2025/02/19	313
2025/02/20	353
2025/02/21	336
2025/02/22	311
2025/02/23	296
2025/02/24	316
2025/02/25	311
2025/02/26	308
2025/02/27	317
2025/02/28	322

February began with 417 advertisers, peaking at 440 on the 4th. A decline followed, reaching a low of 296 on the 23rd. The month concluded with a slight recovery to 322 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Amusement Parks, Arcades & Attractions

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
londoneye.com	2%
magicbreaks.co.uk	1.79%
attractiontickets.com	1.36%
disneypackages.co.uk	0.88%
london-tickets.co.uk	0.49%
booking.com	-0.48%
hollywoodbowl.co.uk	-0.62%
thomascook.com	-0.67%
disneylandparis.com	-0.83%
wbstudiotour.co.uk	-1.52%

In the past month, londoneye.com surged with a 2.00% click share increase, while wbstudiotour.co.uk faced a decline of 1.52%.

Campaign Efficiency

UK Hospitality Amusement Parks, Arcades & Attractions Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	loveholidays.com	disneylandparis.com	attractiontickets.com	disneyholidays.co.uk	getyourguide.com	booking.com	picniq.co.uk	wbstudiotour.co.uk	viator.com	attractiontix.co.uk
2025/02/01	14.19%	12.9%	6.75%	14.83%	5.81%	4.23%	2.49%	3.37%	1%	2.45%
2025/02/02	14.29%	11.83%	5.94%	16.17%	5.79%	4.74%	2.14%	3.36%	1.95%	2.05%
2025/02/03	11.76%	12.96%	5.69%	17.25%	5.88%	4.65%	1.89%	3.16%	1.22%	2.46%
2025/02/04	10.68%	14.62%	8.23%	0.51%	8.68%	5.31%	2.85%	3.22%	2.57%	3.65%
2025/02/05	14.37%	14.56%	7.33%	1%	6.21%	5.51%	2.75%	3.59%	1.2%	3.33%
2025/02/06	13.18%	12.68%	8.74%	2.72%	7.9%	7.08%	3.97%	4.94%	2.13%	3.15%
2025/02/07	12.49%	14.43%	7.71%	5.3%	6.76%	4.52%	3.9%	3.71%	2.79%	4.28%
2025/02/08	11.46%	13.23%	5.34%	5.32%	9.19%	3.73%	2.55%	3.9%	5.78%	2.5%
2025/02/09	13.16%	12.64%	6.42%	0.61%	8.81%	4.89%	1.32%	4.57%	4.47%	3.1%
2025/02/10	10.97%	11.95%	6.58%	1.2%	9.56%	4.69%	1.53%	3.34%	4.46%	3.53%
2025/02/11	7.18%	12.77%	6.25%	4.32%	9.24%	5.16%	1.84%	5.18%	4.61%	3.91%
2025/02/12	10.06%	12.65%	4.16%	3.53%	8.16%	4.55%	0.92%	4.16%	4.96%	3.99%
2025/02/13	13.83%	13.87%	4.52%	1.11%	7.91%	5.26%	1.21%	7.11%	2.7%	3.74%
2025/02/14	12.72%	12.58%	5.4%	2.37%	7.93%	5.52%	1.9%	4.2%	3.49%	3.57%
2025/02/15	13.03%	11.04%	4.52%	5.95%	7.25%	4.68%	1.94%	4.35%	2.7%	2.57%
2025/02/16	17.66%	12.63%	7.15%	1.24%	8.42%	5.67%	1.81%	3.23%	3.12%	2.8%
2025/02/17	15.97%	12.84%	6.34%	3.05%	6.85%	7.34%	1.23%	4.42%	3.38%	3.3%
2025/02/18	9.22%	13.52%	9.04%	9.33%	7.21%	4.05%	0.75%	3.48%	3.89%	3.78%
2025/02/19	9.25%	12.7%	9.71%	3.5%	6.45%	4.59%	1.12%	3.48%	3.6%	2.91%
2025/02/20	11.39%	9.03%	8.21%	9.55%	7.47%	2.73%	1.39%	3.15%	4.17%	3.31%
2025/02/21	7.74%	9.13%	5.97%	7.1%	9.01%	4.45%	1.3%	4.68%	5.64%	3.34%
2025/02/22	14.88%	12.49%	9.01%	4.62%	7.43%	4.62%	2.41%	3.12%	3.24%	3.91%
2025/02/23	14.57%	14.12%	8.92%	2.14%	7.9%	2.71%	3.22%	4.09%	3.74%	2.81%
2025/02/24	11.79%	12.34%	10.87%	7.91%	5.63%	4.68%	2.03%	3.2%	4.38%	2.79%
2025/02/25	10.89%	8.89%	8.86%	9.37%	7.3%	3.71%	2.24%	4.3%	4.11%	2.82%
2025/02/26	12.83%	13.48%	10.55%	6.16%	4.88%	4.45%	2.72%	3.52%	1.95%	3.22%
2025/02/27	10.51%	13.69%	8.86%	6.62%	4.93%	4%	1.68%	3.02%	3.22%	3.31%
2025/02/28	14.2%	12.53%	9.65%	7.98%	6.21%	3.33%	2.75%	2.45%	2.44%	2.07%

In February 2025, loveholidays.com led with fluctuating impressions, peaking mid-month. disneylandparis.com maintained steady visibility, while disneyholidays.co.uk saw a sharp early drop. attractiontickets.com and getyourguide.com showed consistent growth, ending strong.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Disneyland Paris Tickets | Buy Now And Get 10 Free Prints https://www.attractiontickets.com
We Guarantee To Be Cheapest. Find A Lower Price & We'll Match It. Plus Exclusive Special Offers! Cheapest Price Guarantee. Avoid A Long Queue.
2
Hotel & Ticket Packages https://www.disneylandparis.com
Book a magical stay — Explore our packages and immerse your family in the magical world of Disney. Experience the magic of our enchanting Disney Hotels & 2 Disney Parks.
3
Disneyland Paris Holidays 2025 from £149 | loveholidays https://www.loveholidays.com
Pay in Monthly Instalments with loveholidays™! ATOL Protected Holidays. Make Booking...
4
Disneyland Paris Holidays 2025 / 2026 from £145 | Thomas Cook https://www.thomascook.com
Thomas Cook Holidays | Package Holidays & City Breaks from £39pp Deposit. Discover Amazing...
5
Harry Potter Studio Tour - Book Your 2025 Visit Today https://wbstudiotour.co.uk › harry-potter › 2025-tickets
Plan Your 2025 Visit Now. Extra Features are included in the ticket price. Book in Advance. Visit...

In the competitive world of amusement park promotions, five advertisers stand out with compelling Google PPC text ads. Attractiontickets.com entices with a “Cheapest Price Guarantee” and exclusive offers for Disneyland Paris. Disneylandparis.com invites families to a magical stay with hotel and ticket packages. Loveholidays.com and Thomascook.com offer affordable Disneyland Paris holidays, emphasizing flexible payment options and low deposits. Meanwhile, wbstudiotour.co.uk captivates Harry Potter fans with advance bookings for 2025, highlighting extra features included in the ticket price. Each ad uniquely appeals to the dreams and desires of potential visitors.

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UK Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis February 2025

Share of Clicks for top 10 UK Hospitality Amusement Parks, Arcades & Attractions brands

Share of Spend for the top 10 UK Hospitality Amusement Parks, Arcades & Attractions brands

Competitor Count for UK Hospitality Amusement Parks, Arcades & Attractions

Market Loss & Market Gains for UK Hospitality Amusement Parks, Arcades & Attractions

UK Hospitality Amusement Parks, Arcades & Attractions Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Amusement Parks, Arcades & Attractions

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance