UK Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Amusement Parks, Arcades & Attractions category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Amusement Parks, Arcades & Attractions – UK

Google AI Overview visibility for Hospitality Amusement Parks, Arcades & Attractions UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 24.0600460612
75.9399539388
24%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 51
49
51%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 13%
Navigational 7%
Seasonal 2%
Local 11%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 UK Hospitality Amusement Parks, Arcades & Attractions brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
headout.com 12.98
viator.com 11.94
londoneye.com 6.9
disneylandparis.com 6.73
thorpepark.com 6.07
legoland.co.uk 5.38
attractiontickets.com 5.05
picniq.co.uk 4.75
tiqets.com 4.62
altontowers.com 4.58
others 31
  • headout.com - 12.98%
  • viator.com - 11.94%
  • londoneye.com - 6.9%
  • disneylandparis.com - 6.73%
  • thorpepark.com - 6.07%
  • legoland.co.uk - 5.38%
  • attractiontickets.com - 5.05%
  • picniq.co.uk - 4.75%
  • tiqets.com - 4.62%
  • altontowers.com - 4.58%
  • others - 31%

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In the PPC landscape, ‘headout.com’ leads with 12.98% click share, closely followed by ‘viator.com’ at 11.94%. ‘Others’ collectively hold a significant 31.0%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Hospitality Amusement Parks, Arcades & Attractions brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date headout.com viator.com picniq.co.uk londoneye.com tiqets.com attractiontickets.com lovetovisit.com groupon.co.uk disneylandparis.com hellotickets.com
2026/07/01 23.5% 14.88% 2.49% 7.12% 8.59% 4.96% 2.94% 4.12% 4.09% 2.36%
2026/07/02 21.64% 14% 3.37% 5.45% 6.58% 6.36% 3.12% 5.74% 4.12% 2.6%
2026/07/03 21.59% 14.99% 2.42% 5.67% 7.72% 4.54% 3.23% 6.06% 4.32% 2.36%
2026/07/04 21.2% 11.97% 3.15% 6.98% 7.49% 5.71% 3.56% 5.26% 5.12% 2.03%
2026/07/05 20.05% 13.89% 2.52% 7.11% 8.94% 5.54% 2.05% 4.59% 5.61% 3.47%
2026/07/06 21.46% 15.05% 3.05% 4.13% 8.55% 5.48% 2.73% 4.62% 3.95% 2.72%
2026/07/07 22.35% 14.34% 2.59% 4.24% 6.67% 5.64% 4.2% 5.84% 4.18% 4.19%
2026/07/08 23.32% 14.94% 2.94% 4.73% 6.89% 4.56% 3.8% 7.19% 4.8% 3.59%
2026/07/09 20.06% 16.73% 5.77% 8.62% 7.49% 5.66% 2.54% 4.39% 4.09% 1.8%
2026/07/10 18.65% 14.53% 5.37% 7.71% 7.65% 5.07% 2.45% 4.35% 4.49% 3.59%
2026/07/11 17.25% 17.78% 7.19% 7.51% 5.92% 4.49% 2.02% 3.99% 4.41% 2.33%
2026/07/12 19.51% 15.13% 5.53% 7.99% 4.81% 2.94% 3.72% 6.02% 4.65% 2.65%
2026/07/13 15.89% 14.95% 7.79% 6.65% 5.26% 3.5% 2.54% 4.11% 5.95% 2.55%
2026/07/14 19.75% 14.25% 7.33% 7.49% 4.64% 5.06% 2.24% 3.82% 5.06% 3.31%
2026/07/15 17.86% 13.1% 5.99% 8.24% 5.57% 4.63% 1.78% 4.19% 5.43% 2.86%
2026/07/16 16.3% 15.19% 8.23% 10.19% 4.37% 4.82% 2.94% 4.43% 4.94% 1.95%
2026/07/17 19.92% 15.12% 8.66% 8.41% 5.76% 5.94% 2.33% 4.16% 3.39% 1.59%
2026/07/18 23.2% 17.22% 7.76% 6.02% 6.05% 4.21% 3.15% 3.29% 3.84% 2.3%
2026/07/19 17.83% 17.51% 7.97% 8.05% 5.7% 5.55% 1.86% 3.19% 5.93% 1.38%
2026/07/20 20.13% 16.45% 8.98% 9.02% 5.86% 4.49% 2% 3.64% 2.93% 1.93%
2026/07/21 19.85% 14.14% 7.27% 7.43% 4.64% 5.02% 2.23% 3.78% 5.02% 3.31%
2026/07/22 18.82% 13.14% 6.26% 7.8% 6.2% 4.47% 2.5% 3.99% 5.8% 2.12%
2026/07/23 16.58% 17.47% 7.4% 6.89% 4.85% 3.74% 3.29% 4.47% 5.33% 2.52%
2026/07/24 17.2% 15.32% 7.54% 7.17% 5.37% 4.54% 3.45% 5.08% 4.58% 2.21%
2026/07/25 20.96% 12.12% 6.21% 6.13% 5.31% 5.13% 3.78% 3.94% 4.72% 2.09%
2026/07/26 16.41% 14.43% 6.67% 7.62% 5.79% 4.2% 2.02% 4.03% 5.13% 2.3%
2026/07/27 19% 14.54% 6.25% 6.79% 3.48% 3.8% 3.27% 4.52% 5.02% 2.89%
2026/07/28 12.12% 12.66% 8.1% 8.08% 4.91% 5.4% 4.13% 4.36% 5.59% 4%
2026/07/29 4.84% 13.57% 10.86% 8.22% 6.8% 7.89% 4.16% 4.24% 4.64% 4.75%
2026/07/30 14.47% 14.4% 7.93% 5.6% 5.6% 6.98% 4.83% 7.12% 3.27% 4.75%
2026/07/31 18.06% 16.36% 9.81% 7.83% 6.01% 5.46% 4.36% 4.32% 3.15% 2.84%
  • headout.com
  • viator.com
  • picniq.co.uk
  • londoneye.com
  • tiqets.com
  • attractiontickets.com
  • lovetovisit.com
  • groupon.co.uk
  • disneylandparis.com
  • hellotickets.com

Copyright © Adthena. All rights reserved.

In July 2026, Headout.com led with fluctuating spend, peaking early and dipping mid-month. Viator.com maintained steady growth, while Picniq.co.uk surged late. Londoneye.com and Tiqets.com showed consistent patterns. The month ended with diverse trends across domains.

Market Exposure

Competitor Count for UK Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 155
2026/07/02 156
2026/07/03 168
2026/07/04 168
2026/07/05 160
2026/07/06 152
2026/07/07 159
2026/07/08 147
2026/07/09 149
2026/07/10 164
2026/07/11 166
2026/07/12 166
2026/07/13 163
2026/07/14 157
2026/07/15 153
2026/07/16 146
2026/07/17 139
2026/07/18 130
2026/07/19 142
2026/07/20 134
2026/07/21 157
2026/07/22 169
2026/07/23 161
2026/07/24 158
2026/07/25 177
2026/07/26 168
2026/07/27 173
2026/07/28 168
2026/07/29 148
2026/07/30 145
2026/07/31 135

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July began with 155 advertisers, peaking at 177 on the 25th. A decline followed, ending the month at 135.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Amusement Parks, Arcades & Attractions

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
picniq.co.uk 1.75%
chessington.com 0.69%
virginexperiencedays.co.uk 0.66%
gocity.com 0.51%
lovetovisit.com 0.37%
shreksadventure.com -0.39%
groupon.co.uk -0.57%
tiqets.com -0.67%
thorpepark.com -1.08%
headout.com -1.82%

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Picniq.co.uk soared with a 1.75 increase, while headout.com dropped by 1.82. Virginexperiencedays.co.uk and chessington.com also rose, contrasting thorpepark.com’s decline.

Campaign Efficiency

UK Hospitality Amusement Parks, Arcades & Attractions Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date headout.com viator.com picniq.co.uk tiqets.com attractiontickets.com groupon.co.uk hellotickets.com lovetovisit.com london-tickets.co.uk londoneye.com
2026/07/01 22.97% 17.72% 2.22% 9.51% 5.95% 5.32% 3.45% 2.72% 2.74% 2.66%
2026/07/02 19.26% 15.48% 2.99% 7.95% 7.52% 6.95% 3.2% 2.74% 2.17% 2.61%
2026/07/03 21.03% 15.84% 2.33% 8.67% 4.89% 6.86% 3.46% 3.05% 2.59% 2.14%
2026/07/04 21.52% 13.87% 3.29% 8.47% 6.2% 6.18% 3.05% 3.13% 3.94% 2.45%
2026/07/05 19.97% 15.55% 2.42% 9.52% 6.48% 6% 4.36% 2.31% 2.57% 2.81%
2026/07/06 20.92% 16.66% 2.98% 9.05% 5.87% 6.16% 3.61% 2.87% 3.19% 1.53%
2026/07/07 20.93% 15.67% 2.52% 7.83% 6.17% 6.65% 5.86% 3.92% 3.4% 1.52%
2026/07/08 21.49% 16.64% 2.76% 8.06% 5.56% 8% 5.16% 3.3% 2.5% 1.81%
2026/07/09 20% 19.25% 5.03% 8.7% 5.88% 5.34% 2.65% 2.09% 3.31% 3%
2026/07/10 19.32% 16.85% 4.65% 8.74% 5.47% 5.81% 4.72% 2.44% 3.56% 2.82%
2026/07/11 17.07% 19.46% 7.3% 6.8% 5.38% 5.47% 3.23% 2.1% 3.9% 2.99%
2026/07/12 18.67% 17.83% 5.78% 5.76% 3.18% 7.26% 3.59% 3.23% 4.03% 3.34%
2026/07/13 17.1% 16.99% 7.39% 6.14% 3.83% 5.16% 3.18% 2.76% 4.17% 2.44%
2026/07/14 17.84% 16.75% 6.99% 5.92% 5.48% 4.85% 4.53% 2.05% 3.97% 3.48%
2026/07/15 16.33% 14.84% 5.99% 6.56% 5.37% 5.85% 4.13% 2.21% 3.4% 2.89%
2026/07/16 16.37% 16.82% 8.51% 5.07% 5.24% 6.67% 3.03% 3.03% 2.85% 4.15%
2026/07/17 19.07% 17.61% 8.16% 6.91% 6.37% 5.91% 2.19% 2.48% 2.03% 3.15%
2026/07/18 21.22% 19.17% 7.68% 7.31% 4.8% 4.43% 3.58% 2.87% 1.44% 2.98%
2026/07/19 17.81% 20.14% 7.52% 6.58% 5.38% 4.78% 1.9% 2.46% 3.5% 3.34%
2026/07/20 19.65% 18.06% 8.5% 6.88% 4.7% 4.67% 2.64% 2.01% 2.37% 4.38%
2026/07/21 17.84% 16.75% 6.99% 5.92% 5.48% 4.85% 4.53% 2.05% 3.97% 3.48%
2026/07/22 18.04% 16.18% 6.05% 7.39% 5.09% 5.32% 2.97% 2.86% 4.09% 3.56%
2026/07/23 16.77% 18.29% 7.5% 5.82% 4.3% 5.71% 3.63% 3.27% 3.21% 2.47%
2026/07/24 17.25% 18.32% 6.51% 6.32% 5.38% 5.7% 3.1% 3.05% 4.19% 2.91%
2026/07/25 19.57% 14.07% 5.95% 6.42% 5.9% 4.98% 3.25% 3.52% 4.21% 2.43%
2026/07/26 16.22% 16.04% 6.34% 6.63% 4.44% 4.9% 2.78% 2.58% 4.65% 2.83%
2026/07/27 17.82% 16.03% 6.14% 4.66% 5.75% 5.72% 3.83% 3.35% 4.06% 2.49%
2026/07/28 11.99% 13.9% 7.76% 6.15% 7.34% 5.37% 5.48% 3.82% 3.62% 2.87%
2026/07/29 5.3% 14.58% 11.47% 7.37% 9.42% 5.51% 6.14% 4.27% 3.62% 2.49%
2026/07/30 14.24% 14.17% 8.15% 6.19% 8.94% 7.45% 6.66% 4.03% 2.19% 1.73%
2026/07/31 17.4% 17.38% 9.39% 6.84% 6.07% 4.88% 4.16% 4.1% 2.79% 2.39%
  • headout.com
  • viator.com
  • picniq.co.uk
  • tiqets.com
  • attractiontickets.com
  • groupon.co.uk
  • hellotickets.com
  • lovetovisit.com
  • london-tickets.co.uk
  • londoneye.com

Copyright © Adthena. All rights reserved.

In July 2026, Headout.com started strong with a 22.97% share, but ended at 17.4%. Viator.com fluctuated, peaking mid-month at 20.14%. Picniq.co.uk saw a late surge, closing at 9.39%. Tiqets.com remained steady, finishing at 6.84%. Attractiontickets.com spiked late, ending at 6.07%. Groupon.co.uk had a mid-month peak, closing at 4.88%. Hellotickets.com rose towards month-end, finishing at 4.16%. Lovetovisit.com gradually increased, ending at 4.1%. London-tickets.co.uk fluctuated, closing at 2.79%. Londoneye.com remained stable, ending at 2.39%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Amusement Parks, Arcades & Attractions - Last month
  1. 1
    Discover World of Frozen | Disneyland Paris Holiday Offer https://www.disneyholidays.co.uk

    Step Into the Enchanting New Kingdom This Summer and Experience Frozen Like Never Before!

  2. 2
    Disneyland Paris https://www.disneylandparis.com

    Disneyland Paris Official — Plan your dream trip to Disneyland Paris. Book your Hotel & Ticket package now! Experience an...

  3. 3
    Coca Cola London Eye Tickets https://www.london-tickets.co.uk › london-eye

    Last Minute Tickets Available — Free cancellation & full refund with 24/7 customer support. Selling out quickly, book now. Curated by travel experts in every city. We only list...

  4. 4
    The London Eye | Official Tickets https://www.londoneye.com › london

    Book online today and experience spectacular views over the city. Experience one of London's must-visit attractions.

  5. 5
    Exclusive Family Ticket - £105 | Book LEGOLAND® Windsor https://tickets.picniq.co.uk

    Enjoy a Fun Filled Family Day Out at LEGOLAND® Windsor | From Just £108...

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In the realm of Google PPC, Disneyholidays.co.uk enchants with a Frozen-themed offer, while Disneyland Paris entices dreamers to plan their magical escape. London-tickets.co.uk and londoneye.com captivate with last-minute and official London Eye experiences. Picniq.co.uk invites families to LEGOLAND® Windsor with exclusive deals.

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