UK Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Amusement Parks, Arcades & Attractions category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Amusement Parks, Arcades & Attractions – UK

Google AI Overview visibility for Hospitality Amusement Parks, Arcades & Attractions UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 15.0886227098
84.9113772902
15%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 57
43
56%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 22%
Navigational 3%
Seasonal 3%
Local 15%
Problem Solving 1%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 UK Hospitality Amusement Parks, Arcades & Attractions brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
viator.com 11.12
headout.com 10.66
disneylandparis.com 7.52
altontowers.com 6.89
attractiontickets.com 6.82
londoneye.com 6.28
thorpepark.com 5.88
tiqets.com 5.13
groupon.co.uk 4.62
virginexperiencedays.co.uk 4.12
others 30.96
  • viator.com - 11.12%
  • headout.com - 10.66%
  • disneylandparis.com - 7.52%
  • altontowers.com - 6.89%
  • attractiontickets.com - 6.82%
  • londoneye.com - 6.28%
  • thorpepark.com - 5.88%
  • tiqets.com - 5.13%
  • groupon.co.uk - 4.62%
  • virginexperiencedays.co.uk - 4.12%
  • others - 30.96%

Copyright © Adthena. All rights reserved.

In the PPC landscape, Viator leads with 11.12% click share, closely followed by Headout at 10.66%. Disneyland Paris captures 7.52%, while ‘others’ dominate with 30.96%.

Market Exposure

Share of Spend for the top 10 UK Hospitality Amusement Parks, Arcades & Attractions brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date headout.com viator.com londoneye.com tiqets.com attractiontickets.com groupon.co.uk thorpepark.com disneylandparis.com lovetovisit.com virginexperiencedays.co.uk
2026/06/01 9.16% 13.22% 7.07% 6.83% 6.89% 2.95% 3.32% 7.32% 3.06% 10.08%
2026/06/02 11.11% 13.96% 9.38% 6.26% 7.39% 2.92% 3.03% 7% 2.77% 6.75%
2026/06/03 14.73% 14.67% 5.23% 7.8% 7.33% 3.2% 3.05% 6.21% 2.7% 4.55%
2026/06/04 8.29% 11.12% 6.52% 6.9% 8.07% 5.09% 4.2% 7.35% 3.73% 8.32%
2026/06/05 10.31% 11.46% 7.64% 7.63% 7.78% 3.52% 4.23% 6.66% 2.79% 7.41%
2026/06/06 10.15% 11.01% 5.38% 6.91% 6.85% 4.79% 3.74% 7.19% 2.18% 9.47%
2026/06/07 11.58% 9.75% 7.58% 6.12% 7.08% 4.73% 3.3% 8.56% 3.54% 7.66%
2026/06/08 12.89% 13.84% 7.75% 6.1% 7.56% 3% 6.16% 7.02% 2.43% 4.39%
2026/06/09 10.95% 14.19% 8.16% 6.02% 7.1% 2.83% 3.78% 6.81% 2.68% 6.53%
2026/06/10 8.35% 12.02% 3.73% 6.77% 7.78% 5.08% 6.13% 7.45% 3.78% 7.7%
2026/06/11 10.31% 11.93% 7.54% 7.58% 7.01% 3.46% 4.89% 6.01% 2.75% 6.97%
2026/06/12 9.53% 12.21% 6.74% 6.68% 6.13% 4.51% 5.24% 6.75% 2.1% 7.75%
2026/06/13 12.21% 11.47% 5.35% 6.3% 6.76% 5.02% 5.41% 5.48% 3.69% 7.08%
2026/06/14 13.48% 14.27% 6.67% 6.36% 7.26% 3% 4.7% 6.59% 2.41% 4.24%
2026/06/15 12.02% 15.12% 8.59% 6.56% 7.07% 2.97% 4.22% 4.27% 2.93% 7.18%
2026/06/16 8.91% 12.95% 4.62% 7.38% 7.21% 5.71% 6.38% 5.73% 3.78% 7.64%
2026/06/17 14.08% 13.63% 5.9% 7.93% 7.74% 4.93% 6.55% 4.75% 2.53% 5.23%
2026/06/18 15.11% 14.08% 5.69% 9.34% 7.16% 3.28% 5.63% 3.77% 2.43% 5.94%
2026/06/19 14.77% 15.13% 5.08% 9.04% 7.4% 4.83% 6% 3.5% 2.65% 7.06%
2026/06/20 16.53% 16.73% 3.77% 6.45% 7.76% 5.01% 5.81% 4.94% 3.22% 1.61%
2026/06/21 17.75% 18.29% 5.16% 6.86% 8.51% 3.84% 6.16% 4.8% 2.76% 1.49%
2026/06/22 19.44% 18.2% 5.81% 7.01% 8.03% 4.71% 5.37% 4.12% 2.6% 0.55%
2026/06/23 16.27% 14.36% 6.35% 6.88% 8.91% 5.91% 3.2% 4.24% 2.88% 0.56%
2026/06/24 17.29% 15.43% 7.35% 6.55% 8.5% 4.26% 4.4% 3.91% 2.02% 0.84%
2026/06/25 18.27% 16.86% 5.75% 7.31% 6.93% 4.01% 3.58% 4.69% 1.66% 0.55%
2026/06/26 20.32% 18.7% 6.68% 6.95% 5.94% 3.08% 3.49% 3.82% 2.17% 0.25%
2026/06/27 16.28% 15.71% 6.77% 8.85% 6.22% 3.18% 3.3% 5.43% 2.02% 0.22%
2026/06/28 16.01% 15.15% 8.6% 5.96% 5.23% 3.76% 4.32% 5.46% 2.23% 0.34%
2026/06/29 14.15% 15% 5.96% 6.31% 7.21% 4.51% 5.48% 5.24% 2.35% 1%
2026/06/30 18.48% 12.21% 8.04% 7.1% 6.33% 6.17% 4.92% 4.41% 2.73% 0.75%
  • headout.com
  • viator.com
  • londoneye.com
  • tiqets.com
  • attractiontickets.com
  • groupon.co.uk
  • thorpepark.com
  • disneylandparis.com
  • lovetovisit.com
  • virginexperiencedays.co.uk

Copyright © Adthena. All rights reserved.

In June 2026, Headout.com saw a steady rise, peaking at 20.32% on the 26th. Viator.com maintained a strong presence, while Virginexperiencedays.co.uk’s share plummeted dramatically. The month concluded with Headout.com leading the pack.

Market Exposure

Competitor Count for UK Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 175
2026/06/02 180
2026/06/03 165
2026/06/04 180
2026/06/05 187
2026/06/06 175
2026/06/07 166
2026/06/08 165
2026/06/09 162
2026/06/10 166
2026/06/11 166
2026/06/12 168
2026/06/13 177
2026/06/14 171
2026/06/15 155
2026/06/16 166
2026/06/17 176
2026/06/18 178
2026/06/19 163
2026/06/20 163
2026/06/21 146
2026/06/22 153
2026/06/23 157
2026/06/24 156
2026/06/25 144
2026/06/26 141
2026/06/27 147
2026/06/28 158
2026/06/29 147
2026/06/30 145

Copyright © Adthena. All rights reserved.

June began with 175 advertisers, peaking at 187 by the 5th. A decline followed, ending the month at 145.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Amusement Parks, Arcades & Attractions

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
headout.com 4.82%
viator.com 3.02%
hellotickets.com 1.29%
klook.com 1.13%
tiqets.com 0.65%
haven.com -0.86%
blackpoolpleasurebeach.com -1.05%
altontowers.com -1.73%
disneylandparis.com -2.47%
virginexperiencedays.co.uk -4.15%

Copyright © Adthena. All rights reserved.

Headout.com surged with a 4.82% click share increase, while virginexperiencedays.co.uk dropped by 4.15%. Viator.com rose by 3.02%, contrasting Disneyland Paris’s 2.47% decline.

Campaign Efficiency

UK Hospitality Amusement Parks, Arcades & Attractions Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date headout.com viator.com groupon.co.uk tiqets.com attractiontickets.com hellotickets.com london-tickets.co.uk lovetovisit.com disneylandparis.com virginexperiencedays.co.uk
2026/06/01 12.81% 14.27% 5.56% 7.69% 9.07% 2.54% 0.79% 3.05% 3.64% 10.19%
2026/06/02 14.06% 14.84% 4.18% 6.83% 10.34% 2.69% 0.62% 3.24% 3.58% 7.37%
2026/06/03 17.52% 16.16% 5.34% 8.82% 8.84% 2.29% 2.16% 2.79% 3.21% 4.97%
2026/06/04 11.72% 12.25% 6.29% 7.74% 9.16% 2.34% 1.11% 3.42% 3.84% 9.78%
2026/06/05 12.96% 12.05% 5.35% 8.14% 10.73% 2.15% 1.67% 2.74% 3.43% 7.8%
2026/06/06 13.16% 11.71% 6.39% 7.05% 9.19% 2.36% 1.44% 2.55% 3.64% 10.46%
2026/06/07 15.11% 10.41% 7.07% 6.65% 8.66% 1.9% 1.6% 3.42% 4.47% 8.79%
2026/06/08 15.69% 14.29% 4.9% 7.16% 10.23% 2.15% 1.69% 3.02% 3.7% 4.81%
2026/06/09 13.77% 14.99% 4.01% 6.6% 9.96% 2.62% 3.1% 3.05% 3.48% 7.04%
2026/06/10 11.89% 13.26% 6.33% 7.7% 8.97% 2.37% 3.33% 3.44% 3.79% 9.04%
2026/06/11 13.02% 12.6% 5.31% 8.15% 10.08% 2.16% 4.09% 2.71% 3.08% 7.35%
2026/06/12 12.79% 13.27% 6.19% 6.99% 8.63% 2.4% 3.85% 2.51% 3.33% 9.01%
2026/06/13 15.51% 11.94% 7.33% 6.68% 8.36% 1.91% 3.3% 3.49% 2.81% 8%
2026/06/14 16.27% 14.75% 4.98% 7.29% 9.99% 1.92% 3.54% 2.79% 3.49% 4.44%
2026/06/15 14.72% 15.86% 4.18% 6.89% 10.03% 2.81% 3.15% 3.13% 2.06% 7.67%
2026/06/16 12.5% 14.07% 7.06% 8.28% 8.34% 2.71% 2.73% 3.42% 2.87% 8.96%
2026/06/17 17.24% 14.65% 6.61% 8.49% 9.61% 2.39% 3.42% 2.71% 2.43% 5.67%
2026/06/18 18.56% 14.5% 4.48% 9.75% 8.99% 2.76% 2.83% 2.79% 1.87% 6.28%
2026/06/19 17.05% 16.13% 6.55% 9.58% 9% 2.86% 1.81% 3.17% 1.78% 7.24%
2026/06/20 19.24% 18.14% 6.47% 7.53% 8.37% 3.04% 2.94% 3.19% 2.62% 1.59%
2026/06/21 21.96% 19.29% 5.8% 7.7% 9.24% 3.9% 1.49% 3.21% 2.04% 1.42%
2026/06/22 21.74% 19.27% 6.02% 7.78% 9.45% 3.99% 1.04% 2.9% 1.95% 0.76%
2026/06/23 20.31% 15.73% 6.96% 7.13% 9.79% 5.13% 2.21% 3.06% 2.22% 0.54%
2026/06/24 20.41% 17.08% 5.59% 7.27% 9.51% 4.81% 1.78% 2.71% 1.88% 0.74%
2026/06/25 21.26% 19.3% 5.59% 7.96% 6.45% 4.62% 2.26% 2.35% 2.17% 0.55%
2026/06/26 21.82% 20.59% 4.45% 7.75% 5.78% 3.48% 3.16% 2.88% 1.71% 0.29%
2026/06/27 19.91% 17.69% 5.21% 9.54% 5.87% 4.42% 4.74% 2.84% 2.78% 0.19%
2026/06/28 19.63% 16.42% 5.77% 7.42% 5.39% 5.82% 3.36% 2.99% 2.87% 0.35%
2026/06/29 17.68% 16.59% 6.94% 7.65% 7.35% 4.06% 4.23% 3.15% 2.81% 1.23%
2026/06/30 22% 13.37% 8.42% 8.2% 6.42% 4.03% 3.69% 3.3% 2.36% 0.99%
  • headout.com
  • viator.com
  • groupon.co.uk
  • tiqets.com
  • attractiontickets.com
  • hellotickets.com
  • london-tickets.co.uk
  • lovetovisit.com
  • disneylandparis.com
  • virginexperiencedays.co.uk

Copyright © Adthena. All rights reserved.

In June 2026, headout.com surged, peaking at 22.00% on the 30th. Viator.com fluctuated, ending at 13.37%. Groupon.co.uk rose to 8.42%. Tiqets.com and attractiontickets.com showed steady growth. Virginexperiencedays.co.uk declined sharply.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Amusement Parks, Arcades & Attractions - Last month
  1. 1
    Alton Towers Resort - Thrills await at Alton Towers https://www.altontowers.com › short_breaks › alton_towers

    Themed Rides & Attractions at Alton Towers Resort. Book a Fantastical Escape Today. New World-First Bluey Ride Opens Spring 2026 at Alton Towers Resort. Book your Stay Early. New Rides.

  2. 2
    Disneyland Paris Tickets - Best Value Guaranteed https://www.attractiontickets.com

    Special Offer! 10 Free Photo Prints With Every Booking. Gate-Ready Tickets, Jump The Queue. Find A Lower Price & We'll Match It. Plus Exclusive Special Offers.

  3. 3
    Discover World of Frozen | Disneyland Paris Holiday Offer https://www.disneyholidays.co.uk

    Step Into the Enchanting New Kingdom This Summer and Experience Frozen Like Never Before! Enjoy a Magical Holiday to Disneyland Paris - Includes Hotel...

  4. 4
    Holidays Near Disneyland Paris - Cheap Flight + Hotel Packages https://www.loveholidays.com › france › holidays

    Low Deposits & Monthly Payments On Holidays You'll Love! Rated Excellent By Our Customers.

  5. 5
    London Eye Tickets & Tours https://www.viator.com

    Get Access to Exclusive Tours & Activities in London. Easy and Flexible Booking. Best Things to Do in London. Free Cancellation & Full Refund...

Copyright © Adthena. All rights reserved.

In the realm of Google PPC, Alton Towers entices thrill-seekers with promises of fantastical escapes and new rides. Attraction Tickets and Disney Holidays captivate with exclusive offers and magical experiences at Disneyland Paris. Love Holidays offers affordable packages, while Viator highlights London’s best tours with flexible booking.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports