UK Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Amusement Parks, Arcades & Attractions category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Amusement Parks, Arcades & Attractions – UK

Google AI Overview visibility for Hospitality Amusement Parks, Arcades & Attractions UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 32.7015652615
67.2984347385
32%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 42
58
42%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 13%
Navigational 7%
Seasonal 2%
Local 11%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 UK Hospitality Amusement Parks, Arcades & Attractions brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
headout.com 16.5
londoneye.com 10.65
viator.com 9.43
attractiontickets.com 5.05
disneylandparis.com 4.61
tiqets.com 4.49
groupon.co.uk 4.23
thorpepark.com 4.22
hellotickets.com 3.86
legoland.co.uk 3.4
others 33.56
  • headout.com - 16.5%
  • londoneye.com - 10.65%
  • viator.com - 9.43%
  • attractiontickets.com - 5.05%
  • disneylandparis.com - 4.61%
  • tiqets.com - 4.49%
  • groupon.co.uk - 4.23%
  • thorpepark.com - 4.22%
  • hellotickets.com - 3.86%
  • legoland.co.uk - 3.4%
  • others - 33.56%

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In the PPC landscape, ‘others’ dominate with 33.56% click share, while headout.com leads individual advertisers at 16.5%.

Market Exposure

Share of Spend for the top 10 UK Hospitality Amusement Parks, Arcades & Attractions brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date headout.com viator.com londoneye.com tiqets.com hellotickets.com london-tickets.co.uk attractiontickets.com picniq.co.uk groupon.co.uk gocity.com
2026/09/01 20.88% 5.92% 6.26% 5.15% 10.35% 0.74% 10.59% 1.79% 2.46% 10.34%
2026/09/02 16.44% 5.71% 16.84% 5.16% 7.46% 3.02% 9.28% 2.59% 3.26% 4.59%
2026/09/03 15.31% 8.84% 11.31% 3.62% 7.89% 1.16% 5.45% 3.14% 3.94% 9.4%
2026/09/04 16.51% 9.32% 14.5% 5.64% 4.93% 3.6% 5.39% 3.46% 3.76% 3.67%
2026/09/05 17.7% 9.69% 16.77% 5.97% 4.71% 2.48% 5.97% 2.5% 5.88% 3.58%
2026/09/06 19.94% 12.37% 6.19% 7.58% 4.59% 4.47% 5.52% 2.65% 5.85% 7.13%
2026/09/07 21.2% 14.51% 10.96% 5.67% 4.38% 4.19% 5.08% 1.41% 5.2% 4%
2026/09/08 20.94% 9.65% 17.6% 4.57% 5.16% 3.36% 5.45% 0.99% 4.88% 3.38%
2026/09/09 19.91% 12.1% 15.7% 5.29% 5.64% 2.32% 5.37% 1.45% 4.88% 2.62%
2026/09/10 21.03% 11.44% 14.54% 6.99% 5.03% 2.43% 4.92% 1.4% 3.69% 2.95%
2026/09/11 21.31% 11.96% 10.92% 6.47% 3.57% 3.06% 5.85% 0.94% 5.74% 2.29%
2026/09/12 19.35% 11.66% 12.63% 5.92% 4.44% 1.78% 6.58% 0.61% 4.75% 5.42%
2026/09/13 20.21% 12.72% 13.1% 5.63% 4.07% 0.98% 5.47% 0.53% 4.96% 3.61%
2026/09/14 19.91% 13.24% 13.68% 4.36% 3.25% 2.58% 4.18% 0.74% 3.6% 2.41%
2026/09/15 19.41% 12.15% 11.2% 6.04% 3.73% 2.73% 7.75% 2.13% 4.17% 3.33%
2026/09/16 19.69% 14.03% 9.09% 6.77% 3.95% 2.4% 4.18% 4.33% 5.5% 6.13%
2026/09/17 16.9% 12.32% 12% 5.08% 3.17% 3.39% 2.52% 4.88% 4.79% 3.03%
2026/09/18 19.35% 13.39% 11.38% 4.08% 3.61% 3.22% 1.33% 4.25% 3.93% 2.15%
2026/09/19 19.83% 12.53% 11.69% 4.35% 3.6% 2.67% 1.96% 4.85% 4.72% 2.53%
2026/09/20 22.23% 10.23% 4.43% 5.48% 3.81% 3.33% 1.79% 6.17% 7.36% 1.78%
2026/09/21 18.1% 11.8% 14.34% 4.59% 2.83% 2.8% 1.59% 4.73% 5.3% 0.7%
2026/09/22 17.09% 11.4% 13.25% 5.75% 3.32% 4.01% 1.86% 4.71% 3.37% 2.06%
2026/09/23 20.48% 13.15% 12.63% 6.05% 4.33% 2.47% 1.76% 4.51% 3.44% 2.82%
2026/09/24 21.72% 15% 16.53% 4.81% 3.14% 2.57% 3.01% 4.05% 3.25% 0.85%
2026/09/25 21.14% 14.68% 10.55% 5.95% 3.67% 4.5% 3.44% 3.42% 4.25% 3.51%
2026/09/26 19.58% 12.46% 14.04% 6.58% 3.96% 4.34% 4.65% 4.17% 3.11% 1.79%
2026/09/27 21.46% 12.29% 10.8% 6.19% 5.06% 4.05% 5.56% 4.27% 3.38% 2.43%
2026/09/28 21.3% 10.16% 11.86% 5.84% 4.89% 5.23% 5.73% 3.71% 3.41% 0.42%
2026/09/29 19.24% 10.88% 11.59% 5% 4.37% 3.77% 6.36% 2.96% 3.62% 3.08%
2026/09/30 19.6% 13.33% 7.19% 7% 5.99% 5.59% 4.92% 4.36% 3.38% 3.15%
  • headout.com
  • viator.com
  • londoneye.com
  • tiqets.com
  • hellotickets.com
  • london-tickets.co.uk
  • attractiontickets.com
  • picniq.co.uk
  • groupon.co.uk
  • gocity.com

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In September 2026, Headout.com led PPC spend, peaking at 22.23% on the 20th. Viator.com saw a steady rise, ending at 13.33%. Londoneye.com fluctuated, closing at 7.19%. Tiqets.com and Hellotickets.com maintained moderate shares, while London-tickets.co.uk and Attractiontickets.com showed varied trends. Picniq.co.uk and Groupon.co.uk had consistent activity, with Gocity.com experiencing a decline.

Market Exposure

Competitor Count for UK Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 113
2026/09/02 120
2026/09/03 116
2026/09/04 116
2026/09/05 109
2026/09/06 122
2026/09/07 119
2026/09/08 124
2026/09/09 121
2026/09/10 127
2026/09/11 128
2026/09/12 116
2026/09/13 112
2026/09/14 115
2026/09/15 111
2026/09/16 127
2026/09/17 135
2026/09/18 127
2026/09/19 129
2026/09/20 122
2026/09/21 132
2026/09/22 124
2026/09/23 117
2026/09/24 131
2026/09/25 120
2026/09/26 115
2026/09/27 124
2026/09/28 117
2026/09/29 124
2026/09/30 119

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September saw a dynamic shift in advertisers, starting at 113 and peaking at 135 mid-month. The month concluded with 119 advertisers, reflecting a vibrant competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Amusement Parks, Arcades & Attractions

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
picniq.co.uk 2.12%
legoland.co.uk 1.93%
thorpepark.com 1.82%
viator.com 0.95%
butlins.com 0.85%
groupon.co.uk -1%
disneylandparis.com -1.32%
londoneye.com -1.77%
gocity.com -1.77%
attractiontickets.com -2.27%

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Picniq.co.uk leads with a 2.12% click share rise, while attractiontickets.com drops by 2.27%. Legoland.co.uk and Thorpepark.com also see positive gains.

Campaign Efficiency

UK Hospitality Amusement Parks, Arcades & Attractions Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date headout.com viator.com hellotickets.com tiqets.com attractiontickets.com london-tickets.co.uk picniq.co.uk groupon.co.uk gocity.com londoneye.com
2026/09/01 23.83% 7.07% 14.06% 5.39% 9.05% 0.91% 2.95% 3.26% 8.76% 1.46%
2026/09/02 21.33% 7.05% 10.04% 5.67% 8.18% 3.75% 3.35% 4.9% 4.95% 5.45%
2026/09/03 19.87% 10.55% 10.41% 5.09% 5.38% 1.47% 3.64% 5.34% 7.76% 3.06%
2026/09/04 20.77% 9.96% 6.74% 6.85% 8.04% 5% 4.69% 5.48% 3.48% 3.65%
2026/09/05 21.68% 10.53% 6.25% 6.24% 6.99% 3.66% 3.44% 8.17% 3.43% 5.25%
2026/09/06 22.56% 12.68% 6.05% 7.79% 6.98% 5.2% 2.94% 7.57% 5.75% 1.6%
2026/09/07 23.4% 15.29% 5.36% 6.62% 7.31% 5.18% 1.74% 6.88% 3.26% 2.93%
2026/09/08 24.64% 11.03% 7.41% 5.76% 6.94% 4.17% 1.38% 6.65% 3.45% 5.31%
2026/09/09 23.02% 13.38% 6.92% 6.21% 7.12% 3.11% 1.89% 6.38% 2.65% 4.71%
2026/09/10 23.93% 12.4% 6.69% 7.55% 6.02% 3.33% 1.8% 5.22% 2.91% 4.66%
2026/09/11 24.2% 13.01% 5.4% 7.84% 7.12% 3.69% 1.22% 7.37% 2.13% 2.81%
2026/09/12 23.16% 12.72% 6.46% 6.8% 7.82% 1.96% 0.86% 6.28% 4.93% 3.56%
2026/09/13 23.37% 13.93% 6.06% 6.6% 6.02% 1.07% 0.74% 6.61% 3.29% 4.06%
2026/09/14 22.41% 14.82% 4.84% 5.43% 4.69% 2.86% 0.95% 4.83% 2.37% 4.28%
2026/09/15 22.96% 13.39% 5.98% 7.4% 5.91% 4.11% 3.72% 5.48% 2.66% 2.9%
2026/09/16 22.25% 15.03% 5.59% 7.42% 5.65% 3.08% 4.72% 6.78% 4.68% 2.72%
2026/09/17 19.79% 14.27% 4.97% 6.37% 2.49% 4.23% 6.55% 6.04% 2.33% 3.78%
2026/09/18 21.59% 14.74% 4.73% 5.11% 1.08% 4.14% 5.03% 5.23% 1.76% 3.91%
2026/09/19 23.06% 13.22% 4.78% 5.16% 2.26% 3.37% 5.29% 6.04% 2.12% 3.87%
2026/09/20 23.34% 10.62% 4.85% 6.21% 1.72% 3.86% 6.15% 8.33% 1.44% 1.32%
2026/09/21 21.92% 13.06% 4% 5.09% 1.39% 3.61% 5.56% 6.69% 0.67% 4.39%
2026/09/22 20.62% 12.85% 4.51% 6.68% 1.45% 5.15% 5.82% 4.87% 1.49% 4.32%
2026/09/23 23% 14.33% 6.14% 7.52% 2.69% 2.69% 6.01% 4.03% 2.05% 4.13%
2026/09/24 25.16% 16.4% 5.03% 6.28% 4.25% 2.93% 5.59% 4.53% 0.72% 5.33%
2026/09/25 24.27% 15.01% 4.85% 6.31% 4.29% 5.18% 4.09% 5.58% 2.4% 3.51%
2026/09/26 23.38% 13.65% 5.41% 7.14% 4.59% 5.14% 5.12% 4.87% 1.27% 4.51%
2026/09/27 24.31% 12.94% 6.68% 6.85% 6% 4.92% 4.69% 4.73% 1.78% 3.41%
2026/09/28 23.35% 10.67% 6.11% 6.56% 7.92% 6.48% 4.88% 5.56% 0.34% 3.32%
2026/09/29 21.2% 11.87% 6.92% 6.32% 6.38% 4.58% 4.41% 4.99% 2.34% 3.67%
2026/09/30 22.38% 13.64% 7.72% 7.26% 6.61% 6.19% 4.64% 4.32% 2.27% 2.17%
  • headout.com
  • viator.com
  • hellotickets.com
  • tiqets.com
  • attractiontickets.com
  • london-tickets.co.uk
  • picniq.co.uk
  • groupon.co.uk
  • gocity.com
  • londoneye.com

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In September 2026, Headout.com led with fluctuating impressions, peaking mid-month. Viator.com saw a steady rise, while Hellotickets.com declined. Tiqets.com and Attractiontickets.com showed varied trends. The month ended with Headout.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Amusement Parks, Arcades & Attractions - Last month
  1. 1
    Disney Adventure World | Price example £138/Pers/Night https://www.disneylandparis.com

    Hotel Cheyenne + Ticket. 2 Adults/ 2 Kids. 4 Night/ 5 Day. Selected Dates. Total £2,202.52. Experience an unforgettable stay in our Disneyland Parks and Disney Adventure World !

  2. 2
    London Eye Tickets & Prices On The Day & Advance Tickets https://www.goldentours.com

    32 glass capsules, 30 minute ride, views of Big Ben and Westminster Abbey.

  3. 3
    The London Eye | Official Tickets https://www.londoneye.com › london

    Discover London's landmarks from one of the city's most famous attractions. Experience one of London's must-visit attractions.

  4. 4
    Holidays Near Disneyland Paris - Cheap Flight + Hotel Packages https://www.loveholidays.com › france › holidays

    Low Deposits & Monthly Payments On Holidays You'll Love! Rated Excellent By Our Customers.

  5. 5
    Thorpe Park Day Tickets | Book your thrill today https://www.thorpepark.com › day-tickets › book

    Experience the UK’s wildest rides. Secure your Thorpe Park tickets now! Get ready for non-stop action. Book day tickets for Thorpe Park’s top rides.

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In the realm of Google PPC, Disneyland Paris captivates with its enchanting offer of a family adventure, while Golden Tours and the London Eye entice with iconic city views. Loveholidays promises affordable escapes near Disneyland, and Thorpe Park thrills with adrenaline-packed rides.

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