Why is the AUS Services Human Resources May 2026 Report useful and how should I use it?

Why is the AUS Services Human Resources May 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Services Human Resources May 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Services Human Resources May 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Services Human Resources May 2026 Report?

The AUS Services Human Resources May 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Services Human Resources May 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Services Human Resources May 2026 Report for?

The AUS Services Human Resources May 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

AUS Services Human Resources - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Human Resources category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Services Human Resources AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	22.814271088
	77.185728912

22%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	29
	71

28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	5%
Transactional	0%
Navigational	1%
Seasonal	0%
Local	1%
Problem Solving	15%

Market Exposure

Share of Clicks for top 10 AUS Services Human Resources brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
employmenthero.com	56.81
mable.com.au	5.84
brighthr.com	4.62
absolutedomestics.com.au	3.66
indeed.com	2.94
myperfectresume.com	1.51
resume-now.com	1.45
wisdomwellbeing.com	1.45
peninsulagrouplimited.com.au	1.25
hibob.com	1.21
others	19.26

employmenthero.com - 56.81%
mable.com.au - 5.84%
brighthr.com - 4.62%
absolutedomestics.com.au - 3.66%
indeed.com - 2.94%
myperfectresume.com - 1.51%
resume-now.com - 1.45%
wisdomwellbeing.com - 1.45%
peninsulagrouplimited.com.au - 1.25%
hibob.com - 1.21%
others - 19.26%

Employmenthero.com dominates with 56.81% click share, overshadowing others at 19.26%. Mable.com.au follows at 5.84%, while Brighthr.com holds 4.62%. Indeed.com captures 2.94%, with smaller shares for the rest.

Market Exposure

Share of Spend for the top 10 AUS Services Human Resources brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	employmenthero.com	peninsulagrouplimited.com.au	mable.com.au	myperfectresume.com	resume-now.com	deel.com	fairworkhelp.com.au	hibob.com	brighthr.com	wisdomwellbeing.com
2026/05/01	28.35%	3.78%	2.37%	2.13%	2.56%	0.51%	8.33%	3.97%	3.9%	6.98%
2026/05/02	24.56%	3.18%	3.85%	2.6%	3.02%	5.66%	5.98%	0.35%	5.1%	0.02%
2026/05/03	19.48%	6.19%	3.83%	3.7%	3.58%	8.15%	0.1%	0.28%	6.01%	0.02%
2026/05/04	26.41%	3.37%	3.33%	2.52%	3.19%	5.3%	7.55%	3.93%	4.19%	4.63%
2026/05/05	20.18%	4.11%	3.69%	2.34%	2.68%	5.33%	8.96%	5.37%	4.02%	4.43%
2026/05/06	23.26%	4.65%	3.36%	2.97%	3.62%	2.63%	5.81%	4.61%	4.37%	7.05%
2026/05/07	15.95%	5.55%	2.24%	2.43%	2.96%	7.61%	7.19%	11.25%	4.44%	7.46%
2026/05/08	21.43%	3%	2.61%	2.27%	2.01%	7%	3.4%	8.28%	4.27%	4.97%
2026/05/09	27.06%	2.59%	3.88%	1.87%	2.46%	6.68%	0.28%	0.97%	6.4%	0.01%
2026/05/10	16.25%	4.49%	4.14%	2.68%	3.16%	8.01%	0.11%	0.18%	9.25%	0.01%
2026/05/11	22.03%	4.98%	3.88%	2.02%	2.74%	2.54%	5.13%	1.06%	8.11%	8.86%
2026/05/12	23.58%	6.89%	3.66%	1.98%	2.92%	0.92%	5.25%	6.42%	4.24%	10.57%
2026/05/13	24.93%	4.75%	4.27%	2.2%	2.24%	0.57%	0.44%	7.3%	5.42%	9.72%
2026/05/14	17.42%	5.66%	3.83%	3.16%	3.62%	2.56%	4.54%	3.39%	5.22%	10.96%
2026/05/15	17.52%	4.43%	4.56%	2.31%	2.09%	1.04%	5.97%	5.18%	4.88%	8.83%
2026/05/16	21.89%	5.38%	5.82%	2.18%	2.72%	4.35%	7.49%	0.33%	5.98%	0.01%
2026/05/17	20.54%	9.32%	6.51%	3.44%	3.72%	2.38%	0.17%	0.35%	6.89%	0.01%
2026/05/18	24.16%	6.18%	3.76%	2.32%	2.92%	0.52%	7.15%	3.2%	4.67%	11.81%
2026/05/19	16.95%	5.1%	2.95%	2.61%	2.83%	0.53%	6.53%	8.68%	8.24%	10.96%
2026/05/20	14.98%	4.28%	3.56%	2.01%	3.43%	1.43%	6.73%	9.84%	6.31%	11.66%
2026/05/21	21.72%	5.24%	4.03%	2.38%	2.68%	0.42%	5.35%	9.47%	7.45%	9.41%
2026/05/22	20.76%	4.71%	3.74%	2.62%	2.89%	2.07%	7.17%	4.4%	4.8%	11.09%
2026/05/23	25.03%	7.47%	4.65%	2.57%	3.46%	3.05%	0.57%	0.92%	4.38%	0%
2026/05/24	20.02%	6.68%	4.8%	3.06%	3.48%	7.04%	0.11%	0.26%	5.95%	0%
2026/05/25	20.82%	6.43%	3.64%	2.55%	3.26%	3.3%	7.75%	0.76%	4.58%	11.52%
2026/05/26	19.33%	8.64%	3.59%	2.11%	2.72%	0.89%	6.03%	2.18%	0.92%	9.14%
2026/05/27	21.07%	7.97%	4.22%	2.58%	2.85%	2.9%	8.03%	6.01%	0.41%	9.07%
2026/05/28	20.05%	8.97%	5.63%	2.8%	3.58%	0.67%	6.97%	5.04%	0.38%	11.13%
2026/05/29	14.48%	8.24%	5.64%	3.16%	3.17%	1.21%	8.82%	5.92%	0.41%	12.3%
2026/05/30	26.91%	12.09%	8.34%	2.66%	3.44%	1.06%	0.65%	0.35%	0.38%	0.01%
2026/05/31	15.96%	9.46%	6.63%	3.98%	3.52%	1.72%	0.24%	0.2%	0.12%	0.01%

employmenthero.com
peninsulagrouplimited.com.au
mable.com.au
myperfectresume.com
resume-now.com
deel.com
fairworkhelp.com.au
hibob.com
brighthr.com
wisdomwellbeing.com

Employmenthero.com saw fluctuating spend, peaking at 28.35% on May 1st, ending at 15.96%. Peninsulagrouplimited.com.au’s share rose, closing at 9.46%. Mable.com.au’s share increased, finishing at 6.63%. Myperfectresume.com maintained stability, ending at 3.98%. Resume-now.com showed consistent growth, closing at 3.52%. Deel.com experienced volatility, ending at 1.72%. Fairworkhelp.com.au’s share varied, closing at 0.24%. Hibob.com had ups and downs, finishing at 0.20%. Brighthr.com saw a decline, ending at 0.12%. Wisdomwellbeing.com fluctuated, closing at 0.01%.

Market Exposure

Competitor Count for AUS Services Human Resources

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/05/01	310
2026/05/02	305
2026/05/03	301
2026/05/04	303
2026/05/05	304
2026/05/06	300
2026/05/07	287
2026/05/08	321
2026/05/09	282
2026/05/10	301
2026/05/11	323
2026/05/12	332
2026/05/13	330
2026/05/14	333
2026/05/15	337
2026/05/16	332
2026/05/17	327
2026/05/18	329
2026/05/19	314
2026/05/20	313
2026/05/21	307
2026/05/22	303
2026/05/23	305
2026/05/24	299
2026/05/25	313
2026/05/26	322
2026/05/27	327
2026/05/28	336
2026/05/29	319
2026/05/30	313
2026/05/31	341

May began with 310 advertisers, fluctuating throughout the month. A notable dip to 282 on May 9 was followed by a steady rise, peaking at 341 on May 31.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Human Resources

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
mable.com.au	2.49%
indeed.com	1.41%
wisdomwellbeing.com	0.5%
remote.com	0.48%
peninsulagrouplimited.com.au	0.42%
ku.com.au	-0.6%
busybees.edu.au	-0.6%
seek.com.au	-0.68%
deel.com	-0.89%
brighthr.com	-2.16%

Mable.com.au surged with a 2.49% click share increase, while brighthr.com faced a 2.16% decline. Indeed.com rose by 1.41%, contrasting deel.com’s 0.89% drop.

Campaign Efficiency

AUS Services Human Resources Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	employmenthero.com	mable.com.au	indeed.com	peninsulagrouplimited.com.au	deel.com	fairworkhelp.com.au	brighthr.com	hibob.com	foundu.com.au	wisdomwellbeing.com
2026/05/01	26.54%	2.49%	3.13%	2.47%	0.21%	4.09%	3.42%	7.29%	5.35%	1.62%
2026/05/02	32.57%	3.7%	2.03%	2.01%	7.38%	2.78%	5.17%	0.22%	0.01%	0.01%
2026/05/03	23.37%	3.66%	4.7%	3.4%	11.78%	0.05%	5.04%	0.09%	0.01%	0.01%
2026/05/04	27.89%	3.8%	2.28%	3.23%	7.23%	3.37%	3.89%	6.2%	2.87%	1.74%
2026/05/05	22.39%	4.3%	2.98%	2.42%	7.12%	4.28%	3.95%	9.06%	0.3%	1.7%
2026/05/06	30.16%	3.37%	2.15%	2.9%	5.8%	2.53%	3.68%	8.26%	0.12%	3.02%
2026/05/07	18.93%	2.31%	1.47%	3.47%	10.81%	3.16%	3.39%	20.79%	0.16%	2.92%
2026/05/08	22.76%	2.59%	2.59%	1.58%	9.64%	1.78%	3%	12.42%	6.34%	1.61%
2026/05/09	31.35%	3.68%	3.04%	1.41%	9.26%	0.39%	5.5%	1.44%	0.01%	0%
2026/05/10	18.36%	5.83%	4.18%	2.79%	11.45%	0.06%	8.8%	0.06%	0.01%	0.01%
2026/05/11	24.8%	5.69%	2.85%	3.27%	4.32%	2.17%	7.4%	1.53%	2.41%	3.35%
2026/05/12	24.72%	4.33%	2.5%	5%	2.86%	1.99%	3.54%	10.39%	4.28%	3.78%
2026/05/13	26.64%	4.12%	2.33%	2.76%	0.32%	0.37%	4.12%	12.61%	5.95%	3.69%
2026/05/14	22.83%	5.34%	4.14%	3.71%	4.2%	2.3%	4.23%	4.74%	3.61%	4.4%
2026/05/15	19.88%	5.33%	2.8%	2.6%	1.52%	2.38%	3.74%	8.25%	10.33%	3.22%
2026/05/16	27.84%	6.52%	1.81%	3.52%	8.09%	3.62%	5.09%	0.16%	0.01%	0.01%
2026/05/17	26.64%	7.08%	4.9%	7.09%	3.05%	0.11%	5.82%	0.15%	0.01%	0.01%
2026/05/18	30.92%	5.04%	3.16%	4.15%	0.27%	3.47%	4.35%	6%	0.08%	4.97%
2026/05/19	22.05%	3.08%	1.63%	3.6%	0.19%	2.8%	7.05%	17.34%	0.08%	4.58%
2026/05/20	18.45%	4.3%	1.91%	2.51%	1.92%	2.86%	5.04%	17.85%	9.27%	4.66%
2026/05/21	28.19%	3.97%	3.01%	5%	0.19%	2.2%	6.14%	17.53%	0.06%	3.66%
2026/05/22	26.62%	4.81%	3.64%	2.77%	3.89%	3.26%	3.75%	8.11%	2.56%	4.26%
2026/05/23	30.44%	4.37%	3.38%	5.05%	1.66%	0.38%	3.87%	1.46%	0%	0%
2026/05/24	26.43%	4.56%	4.47%	4.42%	6.58%	0.07%	5.66%	0.14%	0.01%	0%
2026/05/25	29.07%	5.1%	3.92%	4.29%	3.15%	4.2%	4.67%	0.63%	0.01%	4.66%
2026/05/26	22.57%	4.35%	6.86%	5.48%	0.49%	2.86%	0.35%	3.01%	2.48%	3.43%
2026/05/27	23.6%	4.36%	5.53%	5.34%	3.3%	4.14%	0.14%	9.72%	2%	3.32%
2026/05/28	23.61%	7.48%	4.65%	5.89%	0.38%	3.38%	0.15%	8.28%	2.49%	4.24%
2026/05/29	18%	8.33%	5.01%	5.22%	0.88%	3.98%	0.15%	9.98%	3.08%	4.57%
2026/05/30	31.3%	10.72%	7.54%	10.09%	0.44%	0.62%	0.12%	0.14%	0.02%	0.01%
2026/05/31	19.23%	8.93%	6.61%	5.55%	1.76%	0.2%	0.06%	0.06%	0.01%	0%

employmenthero.com
mable.com.au
indeed.com
peninsulagrouplimited.com.au
deel.com
fairworkhelp.com.au
brighthr.com
hibob.com
foundu.com.au
wisdomwellbeing.com

Employmenthero.com led with fluctuating impressions, peaking at 32.57%. Mable.com.au steadily rose, ending at 8.93%. Indeed.com saw a late surge, closing at 6.61%. Hibob.com had notable spikes, finishing at 0.06%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Human Resources

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Services Human Resources - Last month

1
Global HR and Payroll https://www.deel.com › remote-payroll
See Why Others Trust Deel — Deel is your forever people platform built to handle payroll and HR for global teams. Onboard new...
2
Employment Hero Payroll | Time & Attendance Tools https://www.employmenthero.com › employment › hero
Manage HR, Payroll, Hiring, and Employee Experience from a single, secure platform. Automate payroll, manage leave, and centralise employee data.
3
Only Pay for Active Employees | Built for Flexible Workforces https://www.foundu.com.au
Pay with more precision. foundU's onboarding, rostering & payroll tools are all built-in. Our local...
4
Global Employment Platform https://www.globalization-partners.com › global-eor
Global EOR Services — Streamline All Your Hiring Needs With Our Global Employment Platform.
5
Empower Managers with HR Tools - #1 Best HR Software 2026 https://www.hibob.com › hibob › hris
Keep Employees Engaged and Connected with Bob's Beautiful and Intuitive...

In the competitive landscape of HR and payroll solutions, Deel stands out with its promise of a “forever people platform” for global teams. Employment Hero emphasizes a unified approach to HR and payroll, while foundU targets precision in payments for flexible workforces. Globalization Partners offers streamlined global hiring, and Hibob focuses on engaging employees with intuitive tools.

Frequently Asked Questions

Why is the AUS Services Human Resources May 2026 Report useful and how should I use it?

Why is the AUS Services Human Resources May 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Services Human Resources May 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Services Human Resources May 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Services Human Resources May 2026 Report?

The AUS Services Human Resources May 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Services Human Resources May 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Services Human Resources May 2026 Report for?

The AUS Services Human Resources May 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Services Human Resources - PPC Market Share Analysis May 2026