AUS Services Human Resources - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Human Resources category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Services Human Resources AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	16.9369936387
	83.0630063613

16%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	36
	64

36%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	5%
Transactional	0%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	25%

Market Exposure

Share of Clicks for top 10 AUS Services Human Resources brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
seek.com.au	30.26
employmenthero.com	29.37
mable.com.au	7.67
absolutedomestics.com.au	4.37
indeed.com	1.99
bamboohr.com	1.47
myperfectresume.com	1.23
resume-now.com	0.84
courses.com.au	0.76
hibob.com	0.74
others	21.3

seek.com.au - 30.26%
employmenthero.com - 29.37%
mable.com.au - 7.67%
absolutedomestics.com.au - 4.37%
indeed.com - 1.99%
bamboohr.com - 1.47%
myperfectresume.com - 1.23%
resume-now.com - 0.84%
courses.com.au - 0.76%
hibob.com - 0.74%
others - 21.3%

In the PPC landscape, seek.com.au leads with 30.26% click share, closely followed by employmenthero.com at 29.37%. Notably, ‘others’ collectively hold 21.30%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Services Human Resources brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	employmenthero.com	seek.com.au	bamboohr.com	mable.com.au	brighthr.com	resume-now.com	hibob.com	myperfectresume.com	peninsulagrouplimited.com.au	wisdomwellbeing.com
2025/11/01	28.73%	10.72%	4.3%	2.86%	1.99%	2.11%	2.61%	2.57%	2.2%	0%
2025/11/02	18.4%	10.24%	9.41%	1.75%	1.93%	2.98%	3.22%	3.01%	2.21%	0%
2025/11/03	18.69%	10.42%	8.24%	2.01%	2.81%	2.16%	2.5%	2.3%	3.53%	4%
2025/11/04	26.13%	8.86%	3.3%	3.11%	3.03%	2.2%	2.5%	2.21%	4.09%	3.28%
2025/11/05	22.74%	10.38%	3.64%	2.9%	2.34%	2.51%	1.91%	2.64%	2.89%	2.07%
2025/11/06	25.16%	8.26%	4.93%	2.67%	3.25%	1.75%	3%	2.48%	3.75%	2.94%
2025/11/07	25.27%	8.62%	5.2%	2.17%	3.52%	2.62%	3.76%	2.46%	4.18%	2%
2025/11/08	16.44%	10.27%	2.51%	2.82%	2.99%	2.87%	6.18%	3.07%	3.74%	0%
2025/11/09	21.39%	8.97%	3.37%	2.94%	3.35%	2.5%	1.32%	2.65%	4.94%	0%
2025/11/10	15.88%	9.26%	5.84%	2.4%	5.07%	2.24%	2.24%	2.76%	4.92%	3.58%
2025/11/11	20.74%	9.66%	4.17%	2.31%	3.23%	1.97%	2.83%	2.39%	3.84%	2.48%
2025/11/12	13.29%	10.99%	4.46%	4.48%	3.39%	2.28%	3.52%	2.35%	3.04%	3.03%
2025/11/13	13.05%	9.11%	3.64%	3.07%	5.45%	2.54%	1.27%	2.57%	4.52%	3.06%
2025/11/14	3.59%	10.34%	4.48%	3.79%	3.54%	2.1%	2.61%	2.14%	3.29%	3.72%
2025/11/15	19.53%	7.9%	4.86%	3.83%	3.15%	2.43%	4.57%	2.94%	2.21%	0%
2025/11/16	5.18%	11.77%	6.65%	5.14%	3.09%	2.66%	2.49%	3.29%	1.33%	0%
2025/11/17	6.02%	11.28%	5.93%	4.71%	3.49%	2.37%	6.75%	2.52%	2.18%	3.27%
2025/11/18	17.04%	11.06%	3.35%	4.11%	3.13%	2.22%	3.19%	2.69%	1.7%	3.26%
2025/11/19	16.35%	9.55%	5.68%	3.33%	2%	2.63%	3.09%	2.57%	2.68%	3.34%
2025/11/20	15.36%	9.91%	8.03%	3.78%	2.15%	3.18%	1.79%	2.89%	3.06%	3.42%
2025/11/21	12.07%	9.69%	5.76%	3.6%	5.89%	2.65%	2.57%	2.89%	4.68%	4.82%
2025/11/22	22.32%	8.93%	4.56%	3.89%	3.47%	2.61%	3.71%	2.74%	1.14%	0%
2025/11/23	9.38%	12.66%	0.46%	4.09%	5.8%	2.7%	4.97%	3.39%	1.35%	0%
2025/11/24	11.9%	14.1%	1.34%	4.1%	1.45%	2.57%	5.39%	2.82%	2.69%	3.19%
2025/11/25	16.99%	10.17%	7.59%	4.8%	1%	2.15%	0.8%	2.84%	3.59%	4.1%
2025/11/26	14.3%	9.55%	1.11%	6.35%	2.81%	2.37%	0.02%	2.89%	2.65%	4.19%
2025/11/27	12.59%	6.58%	0.65%	4.83%	5.11%	3.13%	3.31%	3.14%	4.85%	3.36%
2025/11/28	16.44%	9.26%	3.89%	5.36%	2.6%	2.12%	1.82%	2.28%	2.4%	3.3%
2025/11/29	20.34%	8.08%	2.54%	5.49%	2.94%	3.57%	2.93%	3.88%	2%	0%
2025/11/30	20.98%	7.94%	6.6%	5.22%	4.45%	3.19%	2.9%	2.59%	1.91%	0%

employmenthero.com
seek.com.au
bamboohr.com
mable.com.au
brighthr.com
resume-now.com
hibob.com
myperfectresume.com
peninsulagrouplimited.com.au
wisdomwellbeing.com

Employmenthero.com led November with fluctuating spend, peaking at 28.73% on the 1st. Seek.com.au maintained steady mid-range values, while Bamboohr.com showed sporadic spikes. Mable.com.au and Brighthr.com had consistent low spend. The month concluded with employmenthero.com still leading.

Market Exposure

Competitor Count for AUS Services Human Resources

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/11/01	385
2025/11/02	391
2025/11/03	408
2025/11/04	397
2025/11/05	391
2025/11/06	388
2025/11/07	378
2025/11/08	397
2025/11/09	388
2025/11/10	402
2025/11/11	391
2025/11/12	376
2025/11/13	380
2025/11/14	381
2025/11/15	373
2025/11/16	367
2025/11/17	394
2025/11/18	379
2025/11/19	376
2025/11/20	371
2025/11/21	374
2025/11/22	365
2025/11/23	364
2025/11/24	370
2025/11/25	357
2025/11/26	358
2025/11/27	351
2025/11/28	346
2025/11/29	330
2025/11/30	336

November began with 385 advertisers, peaking at 408 on the 3rd. A steady decline followed, ending the month at 336.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Human Resources

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
mable.com.au	4.18%
absolutedomestics.com.au	0.93%
mylittlescholars.com.au	0.42%
goodstart.org.au	0.21%
workable.com	0.2%
telushealth.com	-0.18%
minimasterminds.com.au	-0.18%
foundu.com.au	-0.21%
indeed.com	-0.29%
employmenthero.com	-5.72%

Mable.com.au surged with a 4.18% click share increase, while employmenthero.com faced a significant drop of 5.72%.

Campaign Efficiency

AUS Services Human Resources Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	employmenthero.com	seek.com.au	bamboohr.com	mable.com.au	indeed.com	hibob.com	brighthr.com	myperfectresume.com	peninsulagrouplimited.com.au	foundu.com.au
2025/11/01	22.18%	15.39%	6.55%	2.65%	4.62%	4.1%	0.94%	1.69%	1.47%	0%
2025/11/02	14.33%	14.14%	15.75%	2.41%	4.88%	3.6%	1.08%	1.95%	1.11%	0%
2025/11/03	14.25%	14.5%	11.47%	2.5%	3.81%	3.06%	1.61%	1.5%	1.68%	3.56%
2025/11/04	21.61%	14.77%	4.05%	4.48%	2.42%	3.37%	1.76%	1.58%	2.71%	2.5%
2025/11/05	18.26%	13.9%	3.81%	3.85%	3.1%	3.41%	1.11%	1.83%	1.34%	6.35%
2025/11/06	18.96%	12.28%	6.83%	3.55%	3.99%	2.89%	1.5%	1.66%	1.91%	9.13%
2025/11/07	20.46%	13.52%	6.29%	3.22%	3.15%	3.92%	1.92%	1.64%	2.57%	5.12%
2025/11/08	12.22%	16.28%	2.34%	3.33%	4.54%	6.69%	1.28%	1.84%	1.79%	1.44%
2025/11/09	17.95%	15.69%	3.16%	3.71%	3.94%	1.33%	1.65%	1.85%	3.57%	0%
2025/11/10	12.86%	14.14%	6.48%	3.8%	2.66%	2.12%	2.63%	1.9%	3.24%	1.61%
2025/11/11	16.2%	13.83%	5.29%	2.72%	3.13%	4.84%	1.59%	1.56%	2.82%	4.42%
2025/11/12	10.27%	15.63%	5.83%	6.81%	2.02%	3.36%	1.72%	1.56%	2.1%	3.42%
2025/11/13	10.67%	13.48%	4.14%	4.85%	3.19%	1.75%	3.21%	1.72%	2.99%	3.81%
2025/11/14	2.6%	16.03%	4.35%	5.85%	2.4%	2.59%	1.6%	1.39%	1.71%	6.02%
2025/11/15	15.06%	12.89%	6.04%	5.76%	3.42%	4.51%	1.69%	1.79%	1.69%	0%
2025/11/16	3.63%	16.19%	9.34%	7.11%	3.68%	2.73%	1.53%	1.82%	0.63%	0%
2025/11/17	4.3%	14.5%	7.68%	6.53%	3.71%	8.89%	1.65%	1.52%	1.12%	0.81%
2025/11/18	13.25%	15.9%	4%	6.6%	1.17%	3.17%	1.8%	1.68%	1.3%	4.72%
2025/11/19	12.74%	13.87%	7.05%	5.33%	2.1%	3.2%	1.08%	1.62%	1.96%	3.09%
2025/11/20	11.27%	13.58%	11.5%	5.73%	1.87%	1.65%	1.2%	1.7%	1.71%	2.68%
2025/11/21	8.84%	14.4%	6.88%	4.84%	2.63%	2.57%	5.66%	1.69%	4.4%	1.71%
2025/11/22	16.81%	14.08%	5.09%	5.4%	3.98%	3.82%	2.1%	1.68%	0.59%	0%
2025/11/23	6.76%	18.21%	0.15%	5.78%	2.9%	4.43%	4.9%	1.88%	0.72%	0%
2025/11/24	9.27%	18.45%	1.09%	6.74%	4.53%	5.2%	0.69%	1.73%	1.63%	2.78%
2025/11/25	12.96%	12.97%	11.26%	7.29%	2.98%	0.82%	0.46%	1.63%	2.6%	3.24%
2025/11/26	11.02%	12.91%	0.5%	8.46%	4.67%	0.01%	1.59%	1.78%	1.65%	2.96%
2025/11/27	9.51%	11.64%	0.48%	6.99%	4.5%	3.18%	3.58%	2.22%	3.02%	8.3%
2025/11/28	12.46%	13%	4.69%	6.53%	3.69%	1.79%	1.48%	1.43%	2.37%	4.46%
2025/11/29	15.94%	12.83%	2.9%	7.54%	3.34%	3.19%	1.46%	2.36%	1.46%	0%
2025/11/30	15.29%	11.39%	10.13%	7.48%	4.41%	2.79%	2.3%	1.51%	1.27%	0%

employmenthero.com
seek.com.au
bamboohr.com
mable.com.au
indeed.com
hibob.com
brighthr.com
myperfectresume.com
peninsulagrouplimited.com.au
foundu.com.au

Employmenthero.com started strong, fluctuated, and ended at 15.29%. Seek.com.au maintained a steady presence, closing at 11.39%. Bamboohr.com saw ups and downs, finishing at 10.13%. Mable.com.au showed gradual growth, ending at 7.48%. Indeed.com had a modest rise, closing at 4.41%. Hibob.com experienced volatility, ending at 2.79%. Brighthr.com had a slight increase, finishing at 2.3%. Myperfectresume.com remained stable, closing at 1.51%. Peninsulagrouplimited.com.au fluctuated, ending at 1.27%. Foundu.com.au had sporadic activity, closing at 0%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Human Resources

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Services Human Resources - Last month

1
Employment Hero Payroll https://www.employmenthero.com › employment › hero
Employment Hero HRIS — Manage HR, Payroll, Hiring, and Employee Experience from a single, secure platform. Trusted...
2
Australia's Leading Platform - From $3.25 Per Employee/Week https://www.foundu.com.au › workforce › management
Get Your Processes Ready For The New Financial Year - Trusted By Top Australian Businesses
3
The Complete HR Solution | HiBob Is So Much Better https://www.hibob.com › hr › management
Advanced Reports, Time Management, Performance & Benefits. Schedule a Free Demo. Solving...
4
Free Resume Builder https://www.myperfectresume.com
AI-Powered Resume Perfection — AI-Powered Resumes That Get You Hired 33% Faster. Get a Perfect Resume Made in Minutes.
5
Seek For Employers | SEEK https://talent.seek.com.au/find-candidates/easily
Post your job ads and connect with candidates at Australia's most visited employment site. Find the right people for your business. Get expert hiring advice and post your ad on SEEK.

In the competitive landscape of HR and employment services, five standout advertisers capture attention with distinct themes and messaging. Employment Hero emphasizes a comprehensive HRIS platform, while FoundU highlights affordability and trust among top Australian businesses. HiBob offers a complete HR solution with advanced features, and MyPerfectResume promises AI-driven resume perfection. SEEK connects employers with candidates on Australia’s leading employment site. Each ad uniquely addresses specific needs, from cost-effectiveness to advanced technology and expansive reach.

Frequently Asked Questions

Why is the AUS Services Human Resources December 2025 Report useful and how should I use it?

Why is the AUS Services Human Resources December 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Services Human Resources December 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Services Human Resources December 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Services Human Resources December 2025 Report?

The AUS Services Human Resources December 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Services Human Resources December 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Services Human Resources December 2025 Report for?

The AUS Services Human Resources December 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

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Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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AUS Services Human Resources - PPC Market Share Analysis December 2025