AUS Services Human Resources - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Human Resources category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Human Resources – AUS

Google AI Overview visibility for Services Human Resources AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 11.30955712
88.69044288
11%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 32
68
32%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 20%

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Market Exposure

Share of Clicks for top 10 AUS Services Human Resources brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
employmenthero.com 36.63
seek.com.au 26.84
mable.com.au 4.24
absolutedomestics.com.au 3.7
brighthr.com 3.59
peninsulagrouplimited.com.au 1.83
indeed.com 1.75
resume-now.com 1.43
myperfectresume.com 1.34
wisdomwellbeing.com 1.03
others 17.62
  • employmenthero.com - 36.63%
  • seek.com.au - 26.84%
  • mable.com.au - 4.24%
  • absolutedomestics.com.au - 3.7%
  • brighthr.com - 3.59%
  • peninsulagrouplimited.com.au - 1.83%
  • indeed.com - 1.75%
  • resume-now.com - 1.43%
  • myperfectresume.com - 1.34%
  • wisdomwellbeing.com - 1.03%
  • others - 17.62%

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Employmenthero.com leads with 36.63% click share, followed by seek.com.au at 26.84%. Others collectively hold 17.62%, while mable.com.au captures 4.24%.

Market Exposure

Share of Spend for the top 10 AUS Services Human Resources brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date employmenthero.com seek.com.au peninsulagrouplimited.com.au wisdomwellbeing.com brighthr.com hibob.com mable.com.au resume-now.com myperfectresume.com busybees.edu.au
2026/03/01 18.98% 8.82% 8.51% 0.42% 4.87% 0.02% 3.67% 4.26% 4.51% 0%
2026/03/02 21.37% 7.18% 3.29% 6.14% 3.52% 4.75% 2.53% 2.5% 2.64% 1.95%
2026/03/03 22.54% 7.81% 4.17% 6.82% 3.55% 5.56% 3.15% 2.94% 3.17% 1.51%
2026/03/04 21.83% 8.19% 4.87% 5.3% 3.79% 7.83% 3.07% 3.23% 3.42% 0.12%
2026/03/05 23.26% 7.46% 6.3% 7.96% 4.07% 1.88% 2.69% 2.7% 2.39% 2.9%
2026/03/06 29.4% 7.68% 4.55% 5.23% 4.64% 2.58% 3.05% 3.3% 2.36% 0%
2026/03/07 30.71% 8.37% 4.36% 0.2% 2.99% 1.03% 4.13% 3.09% 2.79% 3.91%
2026/03/08 18.92% 8.35% 6.07% 0.23% 3.1% 0.09% 4.8% 3.07% 2.58% 4.79%
2026/03/09 22.28% 5.85% 3.85% 5.83% 4.35% 1.85% 2.98% 2.67% 2.04% 0.62%
2026/03/10 19.34% 7.37% 3.19% 5.92% 4.91% 6.51% 3.39% 3.78% 3.32% 3.38%
2026/03/11 20.65% 6.5% 5.17% 4.9% 3.62% 3.95% 4.18% 3.38% 2.86% 3.19%
2026/03/12 16.9% 7.52% 8.07% 4.42% 7.72% 0.8% 3.83% 3.23% 2.53% 5.39%
2026/03/13 19.21% 5.45% 6.76% 7.47% 5.08% 0.52% 3.78% 3.12% 3.16% 2.86%
2026/03/14 31.38% 4.39% 6.67% 0.19% 5.99% 1.56% 3.91% 3.37% 2.75% 3.41%
2026/03/15 11.91% 8.01% 8.45% 0.23% 4.84% 0.03% 4.85% 3.54% 3.21% 8.25%
2026/03/16 18.29% 5.42% 5.77% 7.16% 6.16% 0.97% 5.21% 2.15% 2.18% 6.49%
2026/03/17 24.37% 5.27% 6.61% 4.64% 8.54% 3.89% 3.65% 2.08% 2.33% 3.02%
2026/03/18 25.83% 6.22% 6.75% 4.35% 5.61% 1.81% 3.02% 2.44% 2.49% 8.63%
2026/03/19 22.46% 6.66% 4.67% 4.91% 4.7% 3.2% 3.42% 3.31% 2.61% 2.78%
2026/03/20 24.95% 4.83% 4.55% 4.33% 6.42% 1.5% 3.71% 1.75% 2% 3.28%
2026/03/21 21.79% 7.56% 7.78% 0.18% 6.91% 0.17% 3.78% 3.5% 3.28% 4.66%
2026/03/22 12.26% 8.59% 9.84% 0.18% 6.11% 0.07% 3.45% 4.25% 3.47% 3.19%
2026/03/23 15.56% 7.65% 7.9% 2.47% 6.08% 2.21% 3.13% 2.93% 2.35% 2.31%
2026/03/24 19.84% 7.62% 7.86% 6.32% 9.64% 3.75% 2.97% 3.48% 2.26% 2.38%
2026/03/25 21.94% 6.27% 4% 6.84% 6.44% 5.09% 3.7% 2.77% 2.93% 1.89%
2026/03/26 14.36% 8.36% 5.84% 0.71% 5.88% 5.57% 4.79% 3.57% 3.63% 3.05%
2026/03/27 32.95% 5.9% 4.36% 0.57% 5.27% 4.98% 3.11% 3.18% 3.09% 1.39%
2026/03/28 30.78% 7.11% 5.8% 0.05% 5.37% 1.68% 3.8% 3.3% 2.44% 0.97%
2026/03/29 14.35% 8.1% 12.35% 0.06% 3.86% 0.07% 5.08% 4.21% 3.77% 0%
2026/03/30 14.95% 9.22% 8.28% 5.02% 6.76% 2.74% 5.15% 3.65% 3.52% 1.11%
2026/03/31 24.95% 8.55% 5.34% 5.14% 4.45% 3.75% 3.59% 3.48% 2.39% 2.38%
  • employmenthero.com
  • seek.com.au
  • peninsulagrouplimited.com.au
  • wisdomwellbeing.com
  • brighthr.com
  • hibob.com
  • mable.com.au
  • resume-now.com
  • myperfectresume.com
  • busybees.edu.au

Copyright © Adthena. All rights reserved.

Employmenthero.com led March with fluctuating peaks, notably on the 27th at 32.95%. Seek.com.au maintained a steady presence, while Peninsulagrouplimited.com.au surged on the 29th to 12.35%. The month concluded with Employmenthero.com dominating.

Market Exposure

Competitor Count for AUS Services Human Resources

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 313
2026/03/02 337
2026/03/03 337
2026/03/04 322
2026/03/05 332
2026/03/06 326
2026/03/07 325
2026/03/08 340
2026/03/09 360
2026/03/10 340
2026/03/11 335
2026/03/12 329
2026/03/13 311
2026/03/14 313
2026/03/15 313
2026/03/16 329
2026/03/17 319
2026/03/18 319
2026/03/19 313
2026/03/20 308
2026/03/21 316
2026/03/22 318
2026/03/23 323
2026/03/24 304
2026/03/25 302
2026/03/26 309
2026/03/27 292
2026/03/28 298
2026/03/29 305
2026/03/30 305
2026/03/31 295

Copyright © Adthena. All rights reserved.

March began with 313 advertisers, peaking at 360 on March 9. A decline followed, ending the month at 295.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Human Resources

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
mable.com.au 3.07%
deel.com 0.93%
brighthr.com 0.72%
ku.com.au 0.31%
melbasupport.com.au 0.24%
wisdomwellbeing.com -0.33%
careseekers.com.au -0.36%
elmosoftware.com.au -0.58%
seek.com.au -0.66%
employmenthero.com -1.42%

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Mable.com.au surged with a 3.07 increase, while employmenthero.com dropped by 1.42. Deel.com and brighthr.com also saw positive gains, contrasting with declines from seek.com.au and elmosoftware.com.au.

Campaign Efficiency

AUS Services Human Resources Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date employmenthero.com seek.com.au hibob.com mable.com.au brighthr.com deel.com peninsulagrouplimited.com.au indeed.com busybees.edu.au elmosoftware.com.au
2026/03/01 12.97% 20.22% 0.01% 3.94% 3.95% 0.04% 6.21% 3.81% 0% 0.09%
2026/03/02 16.11% 14.47% 6.76% 2.34% 3.58% 2.92% 3.25% 2.14% 1.58% 0.05%
2026/03/03 17.18% 15.94% 8.53% 3.03% 2.65% 0.04% 4.38% 2.97% 1.28% 0.06%
2026/03/04 15.49% 15.46% 10.98% 3.13% 2.33% 1.01% 4.04% 2.29% 0.13% 0.21%
2026/03/05 17.84% 16.25% 2.29% 2.67% 3.49% 0.18% 5.51% 2.78% 1.96% 0.26%
2026/03/06 23.42% 15.85% 3.25% 2.74% 3.14% 0.31% 3.78% 2.18% 0% 0.03%
2026/03/07 23.43% 20.14% 1.32% 3.88% 2.69% 0.5% 4.22% 3.58% 2.71% 0.04%
2026/03/08 13.49% 17.69% 0.05% 4.39% 2.13% 0.22% 5.6% 3.9% 4.45% 0.47%
2026/03/09 18.37% 12.97% 2.09% 3.28% 3.51% 0.31% 3.8% 2.67% 0.73% 0.4%
2026/03/10 14.86% 13.93% 9.66% 2.78% 4.69% 0.08% 2.47% 1.79% 2.27% 0.26%
2026/03/11 15.73% 13.6% 5.38% 6.18% 2.38% 0.17% 4.02% 1.39% 3.48% 0.77%
2026/03/12 11.73% 14.99% 0.71% 3.07% 7.33% 0.06% 6.91% 2.66% 4.26% 8.65%
2026/03/13 14.14% 13.68% 0.46% 3.26% 3.6% 2.42% 6.27% 2.36% 2.34% 12.38%
2026/03/14 22.61% 10.8% 2.21% 3.72% 4.18% 0.04% 6.7% 2.43% 2.75% 12.89%
2026/03/15 6.47% 17.23% 0.01% 3.7% 3.23% 0.1% 5.89% 3.95% 5.78% 16.91%
2026/03/16 13.53% 12.68% 0.91% 4.66% 5.43% 0.32% 4.8% 2.76% 5.31% 10.55%
2026/03/17 18.79% 12.15% 5.57% 3.05% 8.19% 0.07% 6.22% 1.53% 2.46% 4.5%
2026/03/18 19.5% 13.17% 2.26% 2.77% 4.38% 0.18% 8.63% 2.38% 6.78% 4.22%
2026/03/19 16.35% 12.57% 4.41% 4.06% 4.14% 0.1% 3.69% 2.8% 2% 11.41%
2026/03/20 19.35% 11.49% 1.71% 4.17% 4.92% 6.58% 2.99% 2.2% 2.95% 5.93%
2026/03/21 16.62% 15.46% 0.11% 3.6% 5.06% 6.76% 6.17% 2.58% 4.37% 0.52%
2026/03/22 8.38% 17.32% 0.03% 3.36% 4.27% 1.41% 8.63% 3.4% 3.12% 0.03%
2026/03/23 11.47% 15.32% 2.6% 3.84% 5.19% 7.66% 6.68% 3.6% 2.39% 0.41%
2026/03/24 15.44% 16.01% 4.86% 3.09% 9.67% 1.39% 6.81% 3.13% 1.84% 0.26%
2026/03/25 18.53% 12.72% 7.24% 3.63% 5.34% 7.46% 2.83% 1.13% 1.78% 0.47%
2026/03/26 10.41% 17.11% 7.75% 5.55% 3.26% 9.7% 3.42% 1.44% 2.26% 0.32%
2026/03/27 25.07% 13.25% 7.27% 4.06% 3.9% 8.76% 2.57% 1.54% 1.13% 0.03%
2026/03/28 23.18% 14.55% 2.56% 5.93% 4.02% 6.45% 3.77% 3.24% 1.17% 0.13%
2026/03/29 10.47% 16.62% 0.03% 7.49% 2.41% 9.62% 9.3% 4.2% 0% 0.07%
2026/03/30 10.79% 16.89% 4% 7.05% 4.35% 10.88% 5.5% 2.13% 0.76% 0.1%
2026/03/31 19.77% 17.49% 5.42% 5.23% 4.66% 4.54% 4.02% 2.32% 1.36% 0.03%
  • employmenthero.com
  • seek.com.au
  • hibob.com
  • mable.com.au
  • brighthr.com
  • deel.com
  • peninsulagrouplimited.com.au
  • indeed.com
  • busybees.edu.au
  • elmosoftware.com.au

Copyright © Adthena. All rights reserved.

In March 2026, Employment Hero’s impression share fluctuated, peaking at 25.07% on the 27th. Seek maintained a steady presence, ending at 17.49%. HiBob saw a low start, rising to 7.75% by the 26th. Mable’s share increased, reaching 7.49% on the 29th. BrightHR experienced moderate fluctuations, closing at 4.66%. Deel’s share surged mid-month, peaking at 10.88% on the 30th. Peninsula Group’s share varied, ending at 4.02%. Indeed’s share remained low, finishing at 2.32%. Busy Bees had a modest presence, while Elmo Software spiked mid-month, then declined.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Human Resources

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Services Human Resources - Last month
  1. 1
    Employment Hero Payroll - Employment Hero HRIS https://www.employmenthero.com › employment › hero

    Manage HR, Payroll, Hiring, and Employee Experience from a single, secure platform. Automate payroll, manage leave, and centralise employee data.

  2. 2
    Global Employment Platform - Global EOR Services https://www.globalization-partners.com › global-eor

    Streamline All Your Hiring Needs With Our Global Employment Platform.

  3. 3
    The Complete HR Solution https://www.hibob.com › hr › management

    HiBob Is So Much Better — Simplify HR, engage your people, and scale with a platform built for growth. Advanced Reports...

  4. 4
    Free Resume Builder https://www.myperfectresume.com

    AI-Powered Resume Perfection — AI-Powered Resumes That Get You Hired 33% Faster. Get a Perfect Resume Made in Minutes.

  5. 5
    Disability Support Worker Jobs https://www.seek.com.au/

    The right jobs for you — Job recommendations, tailored to you. Every. Single. Time. The right jobs for you on SEEK. Looking to make your next move? We'll show you the right...

Copyright © Adthena. All rights reserved.

In the competitive landscape of HR and employment services, five standout advertisers capture attention with distinct themes and messaging. Employment Hero emphasizes a comprehensive, secure platform for managing HR and payroll, highlighting automation and centralization. Globalization Partners focuses on streamlining global hiring needs, offering a seamless employment platform. HiBob presents itself as a growth-oriented HR solution, simplifying processes and engaging employees. MyPerfectResume leverages AI to promise faster hiring with perfect resumes crafted in minutes. SEEK tailors job recommendations, ensuring personalized job matches for users. Each ad uniquely addresses specific pain points, showcasing innovation and efficiency.

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