US Services Human Resources - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Human Resources category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Human Resources – US

Google AI Overview visibility for Services Human Resources US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 34.1422358364
65.8577641636
34%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 24
76
24%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 1%
Navigational 0%
Seasonal 0%
Local 1%
Problem Solving 15%

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Market Exposure

Share of Clicks for top 10 US Services Human Resources brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
flexjobs.com 6.59
performyard.com 5.8
indeed.com 5.75
cultureamp.com 4.1
bamboohr.com 3.5
myperfectresume.com 3.41
monster.com 3.02
resume-now.com 2.49
thepennyhoarder.com 2.44
resume.io 2.3
others 60.6
  • flexjobs.com - 6.59%
  • performyard.com - 5.8%
  • indeed.com - 5.75%
  • cultureamp.com - 4.1%
  • bamboohr.com - 3.5%
  • myperfectresume.com - 3.41%
  • monster.com - 3.02%
  • resume-now.com - 2.49%
  • thepennyhoarder.com - 2.44%
  • resume.io - 2.3%
  • others - 60.6%

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In the competitive landscape of Google PPC, ‘others’ dominate with 60.6% click share, overshadowing ‘flexjobs.com’ at 6.59% and ‘performyard.com’ at 5.8%.

Market Exposure

Share of Spend for the top 10 US Services Human Resources brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date indeed.com flexjobs.com resume-now.com myperfectresume.com monster.com bamboohr.com resume.io thepennyhoarder.com cultureamp.com performyard.com
2025/10/01 4.3% 5.15% 1.78% 2% 1.28% 7.04% 1.87% 1.62% 11.55% 6.46%
2025/10/02 5.98% 4.59% 1.69% 2.4% 1.78% 4.43% 1.64% 2.75% 6.94% 9.98%
2025/10/03 4.89% 6.35% 1.65% 1.95% 2.83% 6.97% 1.51% 2.11% 4.18% 8.65%
2025/10/04 5.34% 5.25% 1.48% 2.16% 2.71% 6.23% 1.86% 2.32% 3.87% 6.6%
2025/10/05 5.98% 4.12% 1.54% 2.31% 1.66% 8.83% 1.88% 1.39% 3.96% 6.75%
2025/10/06 5.18% 6.33% 1.96% 2.3% 1.98% 7.83% 1.27% 1.01% 8.25% 6.94%
2025/10/07 4.94% 5.21% 1.33% 1.99% 1.6% 6.83% 1.82% 2.25% 6.16% 7.75%
2025/10/08 6.86% 6.63% 2.62% 3.24% 2.25% 3.54% 1.56% 2.23% 4.87% 7.49%
2025/10/09 3.91% 5.06% 1.51% 2.82% 1.85% 3.46% 2.2% 1.76% 6.32% 8.58%
2025/10/10 3.53% 5.03% 2.49% 2.79% 1.82% 4.25% 1.43% 2.21% 5.98% 7.34%
2025/10/11 3.71% 5.18% 2.12% 2.52% 1.96% 2.56% 2.01% 1.96% 4.81% 6.6%
2025/10/12 1.77% 5.51% 2.95% 2.78% 0.78% 2.57% 2.55% 1.85% 5% 7.03%
2025/10/13 2.41% 7.16% 2.61% 3.52% 1.95% 3.33% 2.01% 2.46% 4.58% 3.35%
2025/10/14 4.03% 5.58% 2.37% 4.08% 2.91% 3.48% 1.82% 1.01% 5.28% 5.96%
2025/10/15 4.91% 6.17% 1.89% 2.88% 1.54% 3.27% 1.79% 2.26% 4.4% 5.09%
2025/10/16 4.25% 6.23% 2.15% 2.93% 3.04% 4.11% 2.12% 3.13% 5.17% 6.98%
2025/10/17 6.33% 5.23% 2.24% 3.02% 1.99% 3.78% 3.04% 2.66% 5.8% 4.26%
2025/10/18 7.88% 7.85% 2.22% 3.43% 2.41% 2.03% 1.64% 1.23% 3.84% 7.95%
2025/10/19 6.99% 6.15% 2.12% 2.72% 2.85% 2.31% 2.87% 1.78% 3.02% 6.65%
2025/10/20 4.72% 6.2% 1.89% 3.2% 2.84% 2.93% 2.9% 2.8% 4.12% 8.49%
2025/10/21 4.7% 6.58% 2.76% 2.77% 2.85% 1.74% 1.78% 1.1% 7.16% 4.74%
2025/10/22 3.66% 5.52% 2.76% 2.67% 1.59% 4.2% 1.4% 1.03% 3.96% 10.77%
2025/10/23 2.8% 5.04% 2.45% 3.86% 1.38% 3.13% 2.8% 1.87% 9.09% 3.63%
2025/10/24 6.52% 6.51% 2.21% 3.03% 2.44% 3.24% 2.57% 2.6% 2.63% 7.79%
2025/10/25 5.32% 6.79% 3.09% 3.79% 3.7% 0.74% 2.42% 1.12% 2.52% 6.03%
2025/10/26 5.31% 6.12% 1.89% 3.65% 3.57% 0.71% 1.87% 2.15% 2.41% 8.53%
2025/10/27 4.81% 5.66% 2.45% 4.08% 3.01% 1.85% 1.74% 1.94% 5.06% 7.03%
2025/10/28 4.6% 6.27% 1.88% 3.41% 2% 2.23% 2.69% 3.27% 3.42% 5.44%
2025/10/29 6.4% 6.12% 2.02% 4.16% 3.22% 3.08% 1.69% 3.03% 5% 8.31%
2025/10/30 5.03% 4.55% 2.96% 4.42% 2.26% 3.26% 3.34% 1.91% 3.7% 4.38%
2025/10/31 6.01% 5.71% 4.52% 4.32% 3.82% 3.18% 2.88% 2.73% 0.89% 0.29%
  • indeed.com
  • flexjobs.com
  • resume-now.com
  • myperfectresume.com
  • monster.com
  • bamboohr.com
  • resume.io
  • thepennyhoarder.com
  • cultureamp.com
  • performyard.com

Copyright © Adthena. All rights reserved.

In October 2025, indeed.com saw fluctuating PPC spend, peaking at 6.86 on October 8. Flexjobs.com maintained a steady presence, while performyard.com experienced significant volatility, ending the month at 0.29.

Market Exposure

Competitor Count for US Services Human Resources

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/10/01 565
2025/10/02 552
2025/10/03 533
2025/10/04 528
2025/10/05 560
2025/10/06 539
2025/10/07 540
2025/10/08 531
2025/10/09 528
2025/10/10 539
2025/10/11 528
2025/10/12 507
2025/10/13 525
2025/10/14 535
2025/10/15 542
2025/10/16 544
2025/10/17 540
2025/10/18 521
2025/10/19 550
2025/10/20 552
2025/10/21 477
2025/10/22 516
2025/10/23 482
2025/10/24 510
2025/10/25 457
2025/10/26 438
2025/10/27 517
2025/10/28 514
2025/10/29 515
2025/10/30 503
2025/10/31 513

Copyright © Adthena. All rights reserved.

October saw a fluctuating trend in distinct advertisers, starting at 565 and ending at 513. Mid-month peaks and troughs highlighted dynamic competition, with a notable dip on October 25 at 457.

Campaign Efficiency

Market Loss & Market Gains for US Services Human Resources

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
monster.com 1.04%
indeed.com 0.71%
resumegenius.com 0.67%
adp.com 0.62%
remotejobsfinder.co 0.54%
workleap.com -0.48%
performyard.com -0.62%
nectarhr.com -0.76%
cultureamp.com -1.65%
bamboohr.com -2.06%

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Monster.com surged with a 1.04% click share increase, while bamboohr.com faced a 2.06% decline.

Campaign Efficiency

US Services Human Resources Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date indeed.com flexjobs.com resume-now.com myperfectresume.com monster.com bamboohr.com resume.io resume.co cultureamp.com performyard.com
2025/10/01 4.79% 6.47% 2.79% 3.13% 1.55% 5.88% 3.03% 2.08% 7.79% 4.47%
2025/10/02 6.4% 5.83% 2.82% 3.97% 2.16% 3.63% 2.79% 2.1% 4.95% 7.36%
2025/10/03 5.41% 7.48% 2.57% 3.03% 3.36% 5.06% 2.52% 1.43% 2.7% 6.27%
2025/10/04 5.74% 6.21% 2.29% 3.37% 3.19% 4.29% 2.95% 2.7% 2.46% 4.81%
2025/10/05 6.55% 5.05% 2.58% 3.74% 2.13% 6.84% 3.26% 1.63% 2.91% 4.78%
2025/10/06 5.73% 7.61% 3.24% 3.73% 2.47% 5.99% 2.18% 1.75% 6.19% 5.95%
2025/10/07 5.47% 6.34% 2.35% 3.27% 2.03% 5.74% 3.32% 2.61% 5.14% 6.3%
2025/10/08 7.66% 7.51% 4.27% 5.25% 2.91% 2.81% 2.69% 2.19% 4.18% 5.86%
2025/10/09 4.41% 5.83% 2.31% 4.62% 2.37% 2.78% 3.74% 1.43% 5.39% 7.15%
2025/10/10 3.98% 5.87% 3.97% 4.35% 2.34% 3.6% 2.43% 3.25% 5.22% 6.29%
2025/10/11 3.96% 5.67% 3.23% 3.91% 2.3% 2.36% 3.09% 2.82% 3.97% 5.37%
2025/10/12 1.79% 5.7% 4.03% 3.87% 0.92% 2.37% 3.66% 1.33% 4.59% 5.84%
2025/10/13 2.45% 7.33% 3.57% 4.63% 2.17% 3.31% 2.64% 3.53% 4.32% 2.95%
2025/10/14 4.06% 5.23% 3.04% 5.24% 3.19% 3.4% 2.24% 2.89% 5.15% 5.54%
2025/10/15 4.88% 5.93% 2.44% 3.77% 1.73% 2.97% 2.35% 1.55% 4.23% 4.37%
2025/10/16 4.32% 5.57% 2.84% 3.89% 3.05% 4.13% 2.75% 1.46% 5.1% 6.31%
2025/10/17 6.59% 4.89% 2.51% 3.65% 2.18% 3.58% 3.85% 2.72% 4.9% 3.98%
2025/10/18 7.99% 7.24% 2.43% 3.87% 2.76% 1.8% 2.03% 2.41% 3.5% 6.43%
2025/10/19 7.56% 5.88% 2.46% 3.04% 3.2% 2.27% 3.26% 2.08% 2.29% 5.34%
2025/10/20 4.74% 6.49% 2.19% 3.93% 3.29% 2.5% 3.66% 2.47% 2.6% 6.71%
2025/10/21 4.67% 6.83% 3.12% 3.1% 3.22% 1.63% 2.16% 2.45% 6.22% 3.62%
2025/10/22 3.75% 6.55% 3.48% 3.11% 2.53% 3.73% 1.82% 2.14% 2.99% 8.35%
2025/10/23 3.38% 6.21% 3.16% 4.36% 2.29% 2.31% 3.23% 2.65% 5.58% 2.87%
2025/10/24 7.32% 6.48% 2.16% 3.17% 2.92% 2.82% 2.67% 1.4% 1.57% 5.61%
2025/10/25 5.97% 7.45% 3.26% 4.13% 4.65% 0.62% 2.42% 2.19% 1.82% 4.6%
2025/10/26 5.76% 6.56% 2.28% 3.67% 4.14% 0.91% 1.57% 2.5% 1.74% 6.48%
2025/10/27 5.55% 5.94% 2.57% 4.45% 3.77% 1.69% 1.78% 2.11% 3.32% 5.31%
2025/10/28 4.51% 6.39% 2.19% 3.66% 2.77% 1.88% 2.4% 3.44% 2.19% 4.22%
2025/10/29 7.17% 7.08% 2.23% 4.47% 4.35% 2.58% 1.71% 3.56% 3.71% 6.5%
2025/10/30 5.65% 4.86% 3.21% 4.86% 3.15% 3.03% 3.44% 2.83% 2.77% 3.7%
2025/10/31 6.09% 5.84% 4.84% 4.65% 4.59% 3.03% 2.82% 2.78% 0.58% 0.19%
  • indeed.com
  • flexjobs.com
  • resume-now.com
  • myperfectresume.com
  • monster.com
  • bamboohr.com
  • resume.io
  • resume.co
  • cultureamp.com
  • performyard.com

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Indeed.com saw fluctuating impressions, peaking at 7.99% on October 18. Flexjobs.com maintained a steady presence, peaking at 7.51% on October 8. Resume-now.com had a modest rise, ending at 4.84% on October 31. Myperfectresume.com showed consistent growth, peaking at 5.25% on October 8. Monster.com had a notable increase, finishing at 4.59% on October 31. Bamboohr.com experienced a decline, ending at 3.03% on October 31. Resume.io had a stable month, peaking at 3.74% on October 9. Resume.co remained steady, peaking at 3.56% on October 29. Cultureamp.com had a significant drop, ending at 0.58% on October 31. Performyard.com fluctuated, peaking at 8.35% on October 22.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Human Resources

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services Human Resources - Last month
  1. 1
    Fully Remote Companies Hiring - Make $25/Hr Or More From Home https://www.flexjobs.com

    FlexJobs Has 100% Verified Jobs, Resume Help, Career Tools. Sign Up Now With 14-Day Trial.

  2. 2
    What’s the Difference Between PEO and EOR? | G-P https://www.globalization-partners.com

    Our Employment Platform Has The Tools You Need To Find, Hire & Manage A Global Workforce.

  3. 3
    Free Resume Builder https://www.myperfectresume.com

    Easy, Free Resume Builder — 4,000+ Reviews & 4.5 Stars on TrustPilot. The Customers' Choice. Ask a Career Expert Today. Our...

  4. 4
    Free Resume Builder - Your Resume Done in Minutes https://www.resume-now.com

    Focused Recommendations, One-Click Additions, AI Guidance. Get Your Resume Done in Minutes

  5. 5
    Free Resume Builder https://www.resumegenius.com › resume-builder

    AI Resume Builder — Don't Undersell Yourself. Tell Your Story with Resume Genius & Get Hired Now. Show That You Are...

Copyright © Adthena. All rights reserved.

In the competitive world of PPC advertising, FlexJobs leads with a promise of remote work opportunities, emphasizing verified jobs and career tools. Globalization Partners highlights its platform’s capability to manage a global workforce. MyPerfectResume, Resume-Now, and ResumeGenius focus on user-friendly resume building, leveraging AI and customer trust to attract job seekers.

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