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US Services Human Resources - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Human Resources category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Services Human Resources brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
care.com 5.98
insperity.com 5.72
resume.co 5.61
resume-now.com 5.45
bamboohr.com 5.45
myperfectresume.com 5.38
flexjobs.com 5.21
checkr.com 3.6
indeed.com 3.35
resumegenius.com 3.27
others 50.98

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In the PPC landscape, ‘others’ dominate with 50.98% click share, while ‘care.com’ leads individual advertisers at 5.98%.

Market Exposure

Share of Spend for the top 10 US Services Human Resources brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date myperfectresume.com resume-now.com justworks.com bamboohr.com resume.co resumegenius.com checkr.com adp.com care.com insperity.com
2025/06/01 7.55% 5.24% 6.1% 2.63% 6.13% 3.26% 3.87% 2.15% 2.14% 2.34%
2025/06/02 8.31% 5.95% 5% 3.79% 5.84% 5.6% 3.32% 1.69% 2.45% 1.48%
2025/06/03 9.31% 7.41% 5.94% 5.72% 10.12% 5.97% 3.76% 2.69% 1.18% 2%
2025/06/04 5.36% 6.08% 5.17% 4.57% 5.93% 4.38% 4.15% 1.39% 1.97% 2.38%
2025/06/05 6.26% 4.57% 5.73% 4.37% 6.59% 3.55% 4.07% 2.02% 1.86% 2.47%
2025/06/06 7.32% 6.27% 5.2% 3.53% 5.11% 4.4% 3.51% 2.24% 2.88% 2.46%
2025/06/07 4.85% 5.08% 5.76% 2.91% 5.87% 3.52% 2.91% 1.33% 2.56% 2.16%
2025/06/08 7.25% 6.29% 5.46% 4.24% 4.68% 2.17% 4.32% 2.38% 2.81% 1.93%
2025/06/09 6.48% 6.69% 6.47% 3.26% 5.76% 2.24% 4.24% 1.32% 2.02% 3.18%
2025/06/10 6.59% 5.74% 5.17% 4.52% 5.86% 4% 4.14% 1.77% 2.23% 2.63%
2025/06/11 6.32% 5.3% 4.47% 4.64% 7.03% 4.38% 2.8% 2.35% 4% 2.13%
2025/06/12 6.82% 4.91% 4.21% 5.88% 5.42% 2.73% 3.37% 1.75% 1.86% 1.91%
2025/06/13 5.73% 5.22% 3.81% 5.12% 5.1% 3.5% 3.54% 1.99% 4.85% 3.54%
2025/06/14 7.33% 5.98% 5.37% 5.13% 5.61% 3.64% 3.62% 3.04% 2.55% 2.66%
2025/06/15 7.46% 6.23% 7.38% 4.24% 5.87% 2.8% 3.78% 1.39% 3.83% 4.09%
2025/06/16 7.1% 6.64% 4.32% 4.47% 5.51% 3.68% 3.74% 1.94% 4.25% 2.68%
2025/06/17 6.76% 6.25% 3.65% 6.11% 3.04% 3.81% 3.08% 1.99% 2.14% 2.86%
2025/06/18 6.38% 4.73% 3.71% 4.29% 4.45% 1.93% 3.34% 3.46% 2.53% 4.9%
2025/06/19 6.62% 5.19% 4.9% 6.2% 3.42% 1.44% 3.42% 2.15% 4.9% 3.38%
2025/06/20 6.81% 6.13% 4.29% 6.98% 4.32% 2.24% 3.81% 2.12% 2.66% 3.04%
2025/06/21 6.06% 6.2% 4.18% 5.39% 4.88% 2.66% 3.41% 2.7% 7.47% 3.02%
2025/06/22 6.36% 6.33% 5.22% 4.14% 4.07% 3.16% 3.14% 1.02% 2% 2.55%
2025/06/23 7.12% 5.86% 4.98% 3.94% 4.08% 3.1% 3.5% 2.11% 2.18% 2.25%
2025/06/24 6% 4.38% 3.58% 5.66% 5.11% 2.7% 3.56% 3.63% 4.69% 2.68%
2025/06/25 6.51% 5.26% 4.03% 7.2% 3.81% 3.33% 3.44% 2.18% 5.15% 2.28%
2025/06/26 6.36% 5.46% 4.1% 8.51% 4.83% 3.44% 3.51% 1.49% 2.79% 3.81%
2025/06/27 7.09% 6.58% 3.72% 5.15% 4.03% 3.13% 3.29% 1.65% 5.26% 2.34%
2025/06/28 7.86% 5.89% 5.43% 3.27% 3.34% 2.18% 3.66% 3.97% 4.87% 1.76%
2025/06/29 5.74% 5.85% 5.21% 3.56% 3.58% 1.46% 3.21% 2.94% 2.12% 1.76%
2025/06/30 6.99% 6.01% 5.33% 5.22% 4.18% 3.71% 3.56% 2.35% 2.16% 1.94%

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In June 2025, myperfectresume.com led with fluctuating spend, peaking at 9.31% on June 3. resume.co saw a spike to 10.12% on June 3. care.com had a notable rise to 7.47% on June 21. The month ended with myperfectresume.com maintaining dominance.

Market Exposure

Competitor Count for US Services Human Resources

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/06/01 385
2025/06/02 427
2025/06/03 339
2025/06/04 449
2025/06/05 471
2025/06/06 461
2025/06/07 418
2025/06/08 394
2025/06/09 419
2025/06/10 456
2025/06/11 477
2025/06/12 461
2025/06/13 443
2025/06/14 432
2025/06/15 419
2025/06/16 447
2025/06/17 489
2025/06/18 477
2025/06/19 445
2025/06/20 461
2025/06/21 410
2025/06/22 422
2025/06/23 461
2025/06/24 488
2025/06/25 472
2025/06/26 454
2025/06/27 486
2025/06/28 415
2025/06/29 427
2025/06/30 484

Copyright © Adthena. All rights reserved.

June saw a dynamic shift in distinct advertisers, starting at 385 and peaking at 489 mid-month. The month concluded with a robust 484, indicating a strong advertiser presence.

Campaign Efficiency

Market Loss & Market Gains for US Services Human Resources

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
care.com 1.6%
insperity.com 1.28%
flexjobs.com 0.81%
forbes.com 0.62%
remotejobs.io 0.47%
justworks.com -0.59%
aupairinamerica.com -0.77%
resumegenius.com -0.85%
brighthorizons.com -1.63%
resume.co -1.99%

Copyright © Adthena. All rights reserved.

Care.com and Insperity saw significant click share growth, while Resume.co and BrightHorizons.com experienced notable declines.

Campaign Efficiency

US Services Human Resources Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date flexjobs.com myperfectresume.com resume-now.com resume.co resumegenius.com bamboohr.com brighthorizons.com care.com justworks.com insperity.com
2025/06/01 1.03% 9.66% 5.77% 7.97% 3.17% 1.62% 2.35% 2.56% 3.57% 2.62%
2025/06/02 2.86% 10.02% 6.29% 7.74% 5.45% 2.8% 3.83% 2.93% 2.6% 1.86%
2025/06/03 2.23% 11.41% 7.63% 11.72% 5.4% 3.97% 0.68% 1.28% 3.11% 2.32%
2025/06/04 7.06% 5.95% 5.57% 6.35% 3.47% 2.36% 3.99% 2.13% 2.52% 2.45%
2025/06/05 3.96% 6.79% 4.27% 7.41% 3.05% 2.66% 4.48% 2.32% 2.87% 2.32%
2025/06/06 3.71% 8.51% 6.2% 5.94% 3.94% 2.26% 1.04% 3.83% 2.79% 2.67%
2025/06/07 3.13% 6.1% 5.15% 7.8% 3.23% 1.76% 6.92% 2.76% 2.88% 2.04%
2025/06/08 7.67% 7.95% 5.89% 5.25% 2.02% 2.16% 1.14% 3.21% 2.52% 1.84%
2025/06/09 4.8% 7.94% 6.83% 7.62% 2.23% 2.17% 1.21% 2.91% 3.32% 2.58%
2025/06/10 4.61% 7.99% 5.88% 6.95% 3.81% 2.78% 1.05% 2.72% 2.74% 3.09%
2025/06/11 4.77% 6.93% 4.94% 7.94% 3.84% 2.54% 3.25% 3.15% 2.35% 2.53%
2025/06/12 3.46% 7.77% 4.79% 5.99% 2.25% 3.31% 8.53% 2.14% 2.21% 1.94%
2025/06/13 2.37% 6.75% 5.17% 6.19% 3.09% 3.43% 5.31% 4.83% 2.15% 3.87%
2025/06/14 3.31% 8.07% 5.68% 5.94% 3.04% 2.7% 6.4% 2.69% 2.54% 3.38%
2025/06/15 3.08% 8.01% 5.94% 7.03% 2.58% 2.31% 2.41% 4.65% 3.6% 3.98%
2025/06/16 3.56% 7.39% 6.19% 5.65% 3.16% 2.65% 1.97% 4.34% 2.2% 3.13%
2025/06/17 5.33% 7.52% 6.06% 3.17% 3.43% 4.41% 2.19% 2.99% 1.92% 5.35%
2025/06/18 6.86% 6.93% 4.37% 4.43% 1.74% 2.49% 0.62% 3.28% 1.94% 5.36%
2025/06/19 5.56% 7.67% 5.29% 4.75% 1.38% 3.97% 2.62% 4.48% 2.66% 3.66%
2025/06/20 4.64% 7.53% 5.79% 5.25% 2.1% 4.45% 1.1% 3.26% 2.24% 3.27%
2025/06/21 3.8% 7.02% 5.96% 5.79% 2.53% 3.01% 2.57% 5.65% 2.17% 2.89%
2025/06/22 3.08% 7.31% 6.02% 4.8% 2.81% 2.61% 0.83% 2.4% 2.48% 3%
2025/06/23 6.47% 7.99% 5.67% 4.29% 2.69% 2.3% 1.32% 2.63% 2.65% 2.37%
2025/06/24 4.15% 7.25% 4.34% 6.57% 2.53% 3.94% 2.6% 4.64% 2.05% 3.25%
2025/06/25 4.31% 7.27% 5.14% 5.04% 2.89% 4.19% 1.01% 4.02% 2.1% 2.71%
2025/06/26 2.72% 6.75% 5.1% 5.18% 2.74% 4.82% 1.82% 2.11% 2.04% 4.66%
2025/06/27 2.55% 8.31% 6.51% 4.73% 2.89% 2.88% 2.68% 5.17% 1.9% 2.3%
2025/06/28 3.54% 8.81% 5.58% 4.24% 2.04% 1.83% 1.19% 3.88% 2.66% 1.75%
2025/06/29 7.45% 6.07% 5.21% 3.94% 1.43% 2.12% 1.49% 2.54% 2.36% 1.92%
2025/06/30 8.88% 6.77% 4.99% 4.19% 2.9% 2.9% 2.39% 2.39% 2.29% 2.19%

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In June 2025, FlexJobs saw a significant rise in impressions, peaking at 8.88% on the 30th. MyPerfectResume maintained a strong presence, fluctuating but ending at 6.77%. Resume-Now and Resume.co experienced moderate variations, while Resumegenius and BambooHR had lower shares. BrightHorizons and Care.com showed sporadic spikes, with Justworks and Insperity remaining relatively stable. The month concluded with FlexJobs leading the impression share.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Human Resources

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Fully Remote Companies Hiring - Make $25/Hr Or More From... https://www.flexjobs.com

    FlexJobs Has 100% Verified Jobs, Resume Help, Career Tools. Sign Up Now With 14-Day Trial.

  2. 2
    Top 5 Resume Builder Services | There's One Clear Winner 2025 https://www.forbes.com › resume-builder › best

    Compare the Best Resume Writing Services in 2025 to Help You Land the Role You Deserve

  3. 3
    Free Resume Builder https://www.myperfectresume.com

    AI Customized Resume Builder — 4,000+ Reviews & 4.5 Stars on TrustPilot. The Customers' Choice. Ask a Career Expert Today

  4. 4
    Free Resume Builder https://www.resume-now.com

    Your Resume Done in Minutes — Focused Recommendations, One-Click Additions, AI Guidance. Get Your Resume Done in Minutes

  5. 5
    Free Resume Builder https://www.resumegenius.com › resume-builder

    Build a Resume In 15 Minutes — Don't Undersell Yourself. Tell Your Story with Resume Genius & Get Hired Now. Show That You Are the Best Candidate With a Genius Resume.

Copyright © Adthena. All rights reserved.

FlexJobs entices with remote work opportunities, promising $25/hr and career tools. Forbes highlights top resume services for 2025, while MyPerfectResume, Resume-Now, and ResumeGenius offer AI-driven, quick resume builders, emphasizing ease and expertise.

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