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Explore Adthena by role | Paid search software solutions

Explore Adthena by role

No matter your role in the marketing team, Adthena helps you win in Google Ads with AI-powered search intelligence tailored to your priorities.

From high-level strategic planning to day-to-day campaign management, our platform supports every level of your marketing organization.

Chief Marketing Officers Drive efficient growth with full visibility into your marketing performance. Gain instant insights to protect your brand and optimize spend at scale.
PPC solutions for CMOs
Digital Marketing Directors Make strategic, data-driven decisions with competitive intelligence and automation. Adthena helps you respond to change, prove value, and lead cross-channel success.
PPC solutions for Directors
Digital Marketing Managers Get instant clarity on the search landscape to hit performance targets, manage budget pacing, and stay ahead of the competition.
PPC solutions for Managers
Monitor competitors

See your entire search landscape

No matter what industry you’re in, Adthena can help you dominate your competitive landscape. Stay at the top of the search rankings, save money, and increase your Return on Ad Spend (ROAS) – all while growing your business.

Our AI-driven technology gives you visibility into your entire search landscape, so you can achieve paid search nirvana.

Paid Search Software for Digital Agencies
Drive growth and protect your brand

Solving your biggest challenges with Search Intelligence

We understand the toughest marketing challenges you’re facing, and with our rich industry knowledge and award-winning technology, we will help you solve them: 

  • Protecting your brand from rivals and affiliates, managing infringements, and reducing costs.
  • Maximizing ROAS across your paid search campaigns.
  • Benchmarking against competitors and reporting insights to senior business leaders.
  • Endlessly monitoring competitors and market shifts across multiple categories.
Uncover the specific search terms triggering your Performance Max ads and analyze your ad copy performance.
Maximize your Paid Search ROI

Expert guidance, intelligent technology, exceptional results

Our unique combination of competitive analysis, strategic insights, and a team of paid search experts will help you drive more value from your paid search budget.

Our solutions provide a clear view of your digital landscape so you can make informed, strategic decisions and ensure paid search success. You’ll be supported by a team of experts, and our automated Smart Monitor will alert you immediately to competitive shifts so you can take action.

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Book a DemoAdthena's Infringement Tracker

Empowering top brands and agencies worldwide

Customer Success Stories

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Vodafone

Boosting sales by 10%
Vodafone used Adthena to optimize the Samsung S22 launch. Combining Adthena’s Strategic Insights with Google data, they maintained a flexible strategy leveraging manual and automated bidding.

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Avanti West Coast

Saving 32% on brand
Avanti used Adthena’s Lone Ranger report to identify significant savings on brand terms. By reallocating the budget to new terms identified by Adthena, they increased revenue and market share.

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Sage

Lowering CPCs 75% in 5 days
Sage used Adthena to automatically police brand bidding problems and renegotiate agreements with partners. Sage saw a 75% decrease in CPCs for brand terms in just 5 days, and a 33% decrease in partner impression share.

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