Brand Coverage and Protection

Brand protected. Growth activated.

Stop ad hijacking and trademark infringements instantly. Automate brand bidding and control your costs to drive efficient, secure market growth.

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Stop trademark misuse, automate takedowns

Get instant alerts to unauthorized brand use and gather the evidence needed for quick Google removal – at the click of a button.

Remove infringements

Instant Ad hijacking detection

Identify deceptive tactics, halt fraudulent commissions, and reclaim lost clicks. Get detailed evidence to safeguard your brand reputation immediately.

Detect ad hijacking

Automate brand bidding, eliminate waste

Adthena Brand Activator automates brand bidding, drastically cutting wasted spend on Google Ads. It uses AI to identify and pause bids on “Lone Ranger” terms – where you dominate organically with no competition – ensuring you only pay when brand protection is necessary.

Stop brand overspend

Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

Avanti West Coast case study: Boosts revenue and cuts costs with winning PPC strategy

Avanti West Coast needed a more efficient PPC strategy to maximize their paid search investment. Leveraging Adthena’s Lone Ranger and Head-to-Head Competitor reports, they identified opportunities to cut costs on brand terms and reinvest savings into generic search campaigns. Read case study

Sage case study: 75% decrease in CPCs with Adthena

Sage, a leading UK software provider, used Adthena’s brand protection strategy to curb rising CPC costs. By identifying brand infringements and optimizing spend, they effectively strengthened their brand protection strategy and increased ROI.Read case study