About us

Creating a world of search transparency

Adthena is the market-leading intelligence platform for paid search advertising. Our unique combination of artificial search intelligence and inside industry knowledge, will help you drive more value from your PPC budget, from maximizing ROI to protecting your brand.

Market-leading intel for our customers

Paid search drives lucrative web traffic for businesses. But it’s highly competitive, so how can those businesses get the best results with their search ads? That’s where we come in.

Our AI technology and machine learning models give our customers a clear view of market shifts and all the moves their rivals make across the search landscape. Which means they can make informed, strategic decisions and ensure success, supported by our team of world-class industry consultants.

We’re able to apply insights on competition across every area of our business, from front-line PPC teams all the way up to product owners and senior executives.

Head of Paid Search, Leading Price Comparison Website

What drives us

Adthena was founded in 2012 by Ian O’Rourke, and is backed by Updata Partners to support the advancement of our innovative product and the development of our smart people who keep it on the cutting edge.

We empower marketers to deliver the right ad to the right consumers, at the right time, and for the right price. We believe in a level playing field where you have complete transparency over your competitors’ strategies, giving you a holistic view of your entire search advertising landscape – and the power to take action and win.

We get a kick out of creating something meaningful from nothing. We provide transparency and competitive intelligence to major search advertisers in what is otherwise a massive, but largely opaque, competitive auction on the search engines.

Ian, CEO

Excuse us, while we polish our trophies

We love it when a plan comes together and all our hard work is recognized. Not that we like to brag about it, but our platform has scooped numerous awards including The Drum Search Awards USA 2018, Search Engine Land Awards 2018, and we’ve been shortlisted for The US Search Awards 2020.

Ready to get started?