Get the right formula for Google Ads success with award-winning paid search intelligence.
Whether you’re managing Healthcare Provider (HCP) and Direct To Consumer (DTC) bidding inefficiencies, ensuring regulatory compliance, or seeking a competitive advantage in the pharma market, Adthena provides full visibility into your paid search landscape.
Pharma advertisers often struggle with limited visibility into competitor activity and performance. Just some of the challenges we help our customers overcome:
Have you ever wondered why you’re the sole paid ad, already dominating the top organic position? Are Healthcare Provider (HCP) and Direct To Consumer (DTC) domains needlessly bidding against each other?
If this sounds familiar, you could be spending tens of thousands of dollars when those clicks could have been yours, for free.
With Brand Activator, all you need to do is decide what to do with the savings – save or reinvest.
In the highly regulated and competitive pharmaceutical market, Adthena provides the strategic advantage you need. We empower your brand to monitor competitor strategies, ensure strict regulatory compliance, and safeguard your valuable brand reputation.
Optimize keyword targeting, gain critical market share insights, and maintain control over Performance Max campaigns, all whilst gaining the data-driven clarity required to make informed decisions, drive growth, and protect your brand.
Navigating pharma PPC requires a strategic approach.
Klick Health’s Mike Ott and Adthena’s Tom Larkin discuss the role of AI, industry challenges, and data-driven strategies for optimizing search marketing in this sector.
Leveraging Adthena’s Whole Market View, our data analyst, Ask Arlo, analyzes recent Google Ads trends in the Pharma category, providing key insights to help you measure your paid search success.
