See the entire pharma landscape
Are you finding it difficult to contextualize your search performance to competitors? Adthena can help you achieve your goals.
Our AI-driven technology gives you visibility of your entire relevant search landscape, so you can see your market share, get intel on competitor spend, and view trends over time filtered by category. All so you can set your strategy up for success.
Your biggest challenges
We understand the toughest marketing challenges you’re facing in pharma. With our rich industry knowledge and award-winning technology, we’ll help you solve them:
- Limited competitor intel due to regulatory restrictions and Google’s limited visibility, making it difficult to assess competitor performance.
- Wasted spend due to HCP and DTC domain overlap in auctions, resulting in brand bidding against each other, inflating CPCs, or causing paid cannibalization of SEO.
- Determining competitors’ investments and identifying gaps in paid and organic strategies.
- Ensuring ad copy compliance with regulations while using unbranded queries.
Adthena’s AI-powered search intelligence combined with our industry knowledge in the pharma vertical will help you maximize your PPC budget and outperform your competitors.
Our four distinct solutions will provide you with a clear view of the pharma search market, enabling you to make informed, data-driven decisions, and achieve success. Our team of expert industry consultants are always here to support you, and our Smart Monitor technology alerts you immediately to any competitive shifts.
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