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Google Ads competitive market analysis

Uncover the estimated spend and hidden activity of every competitor. Benchmark your standing with Share of Spend and Clicks data, for a holistic view across Paid, Organic, and PLA.

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Animation of Adthena's Share of click by channel

React instantly to every market shift

Uncover hidden threats and opportunities the moment they happen. Optimize campaigns faster, secure your market share, and maximize your reach across all search.

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Adthena's Market Movements - Smart Monitor tracks competitors’ exact keyword strategies and bid patterns in real-time. Get the timely intel you need to instantly react to market shifts, refine your PPC campaigns, and guarantee a competitive edge.

Elevate Ad Copy, secure CTR

Stop manually monitoring the SERP. Instantly analyze competitor messaging, promotions, and winning phrases to create high-performing Google Ads and optimize your campaigns for impact.

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Adthena's Ad copy insights - Be instantly alerted when a competitor deploys new phrases or starts seasonal messaging. Smart Monitor reveals winning ad copy secrets and high-performing competitor text so you can optimize your messaging and drive clicks.

Customer Success Stories

Pretty Little Thing drives a 47% increase in market share

As a catwalk-inspired style brand for women, PrettyLittleThing believes style should be accessible to all - and that means going beyond borders. But making your entry into a major market is not exactly a trip down the catwalk.

Helped by Adthena, PrettyLittleThing was able to scale up its presence in the US fashion market - making that year one of its strongest years ever.Read case study

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

Origin Energy achieves a 15% increase in market share with local search intelligence

Origin Energy is a nationwide energy provider in Australia, but market conditions in central Queensland are very different from, say, coastal Victoria.

Thanks to Adthena’s custom location data, Origin Energy can easily monitor conditions in each state, optimize its search campaigns region-by-region, and respond with precision.Read case study

Expand market reach, capture more share