AUS Automotive Commercial Vehicles - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Commercial Vehicles category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Automotive Commercial Vehicles AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	32.6182290844
	67.3817709156

32%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	31
	69

31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	35%
Transactional	3%
Navigational	5%
Seasonal	0%
Local	0%
Problem Solving	1%

Market Exposure

Share of Clicks for top 10 AUS Automotive Commercial Vehicles brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
carsales.com.au	7.57
marketdirect.com.au	5.61
mazda.com.au	5.53
toyota.com.au	5.03
drive.com.au	4.99
visionrv.com.au	4.32
ezytrail.com.au	4
ldvautomotive.com.au	3.63
4wdsupacentre.com.au	3.5
stonegateindustries.com.au	3.25
others	52.57

carsales.com.au - 7.57%
marketdirect.com.au - 5.61%
mazda.com.au - 5.53%
toyota.com.au - 5.03%
drive.com.au - 4.99%
visionrv.com.au - 4.32%
ezytrail.com.au - 4%
ldvautomotive.com.au - 3.63%
4wdsupacentre.com.au - 3.5%
stonegateindustries.com.au - 3.25%
others - 52.57%

In the automotive PPC landscape, ‘carsales.com.au’ leads with 7.57% click share, followed by ‘marketdirect.com.au’ at 5.61%. ‘Others’ dominate with 52.57%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Automotive Commercial Vehicles brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	mazda.com.au	ldvautomotive.com.au	ford.com.au	isuzuute.com.au	marketdirect.com.au	toyota.com.au	subaru.com.au	drive.com.au	carsales.com.au	mgmotor.com.au
2026/02/01	12.55%	5.93%	8.55%	1.28%	0%	3.97%	3.84%	2.15%	3.71%	6.73%
2026/02/02	9.67%	3.69%	4.93%	9.22%	0.81%	3.69%	2.7%	2.2%	3.23%	4.92%
2026/02/03	11.02%	2.29%	9.23%	4.9%	0.99%	2.38%	2.15%	2.11%	2.38%	7.63%
2026/02/04	10.73%	7.04%	6.21%	5.24%	3.28%	2.81%	2.15%	5.57%	4.82%	5.58%
2026/02/05	7.85%	6.61%	5.85%	4.93%	2.3%	2.73%	2.34%	6.34%	5.36%	4.08%
2026/02/06	9.89%	5.27%	6.03%	5.33%	2.21%	2.74%	2.75%	5.84%	3.71%	5.42%
2026/02/07	11.06%	5.74%	7.1%	6.16%	1.32%	3.14%	3.72%	5.89%	4.09%	6.33%
2026/02/08	10.53%	7.21%	6.34%	5.33%	5.5%	3.21%	3.93%	5.8%	4.73%	4.23%
2026/02/09	8.62%	4.03%	5.51%	4.91%	4.34%	4.02%	2.13%	6.86%	5.07%	3.94%
2026/02/10	9.32%	3.22%	4.74%	4.49%	4.05%	2.99%	2.16%	4.43%	3.09%	8.36%
2026/02/11	9.64%	3.83%	5.54%	5.07%	5.16%	5.22%	2.69%	6.82%	5.5%	6.05%
2026/02/12	9.23%	2.24%	3.28%	4.33%	5.53%	3.1%	2.51%	2.65%	2.8%	6.45%
2026/02/13	9.81%	5.23%	5.98%	5.28%	2.19%	2.72%	2.73%	5.79%	3.68%	5.37%
2026/02/14	10.94%	5.68%	7.02%	6.09%	1.3%	3.47%	3.68%	5.83%	4.04%	6.27%
2026/02/15	10.47%	7.17%	6.31%	5.3%	5.47%	3.19%	3.91%	5.77%	4.71%	4.22%
2026/02/16	8.55%	4%	5.46%	4.87%	4.3%	3.99%	2.12%	6.81%	5.03%	3.91%
2026/02/17	9.53%	3.9%	0.71%	3.23%	1.73%	4.91%	3.7%	1.8%	2.46%	12.34%
2026/02/18	7.54%	2.45%	2.27%	3.81%	0%	3.79%	3.15%	5.3%	5.79%	3.33%
2026/02/19	11%	4.19%	6.58%	4.88%	1.97%	2.9%	3.28%	5.16%	6.59%	3.17%
2026/02/20	10.21%	3.09%	7.3%	3.59%	0%	4.57%	2.71%	5.4%	6.56%	2.54%
2026/02/21	14.2%	5.4%	10.28%	6.62%	3.8%	1.56%	3.59%	0.74%	1.46%	1.15%
2026/02/22	12.61%	5.4%	5.92%	5.08%	6.42%	3.49%	3.78%	0.51%	1.34%	1.86%
2026/02/23	14.89%	9.75%	6.86%	6.53%	2.36%	2.65%	5.04%	0.34%	1.17%	1.18%
2026/02/24	13.02%	6.66%	8.14%	6.6%	2.58%	3.1%	3.81%	1.73%	2.03%	2.68%
2026/02/25	13.89%	7.54%	8.85%	7.94%	1.21%	4.62%	3.62%	2.6%	2.23%	1.47%
2026/02/26	12.64%	7.96%	7.02%	5.88%	3.96%	4.08%	3.24%	0.72%	0.88%	1.32%
2026/02/27	16.98%	5.82%	5.47%	5.29%	5.24%	4.5%	3.71%	1.52%	1.36%	0.27%
2026/02/28	15.16%	7%	5.97%	5.11%	4.4%	4.36%	2.91%	2.7%	1.79%	1.37%

mazda.com.au
ldvautomotive.com.au
ford.com.au
isuzuute.com.au
marketdirect.com.au
toyota.com.au
subaru.com.au
drive.com.au
carsales.com.au
mgmotor.com.au

Mazda’s PPC spend surged in late February, peaking at 16.98%. LDV Automotive and Ford showed moderate fluctuations, while Isuzu Ute remained steady. Market Direct and Toyota had minor variations. Subaru, Drive, Carsales, and MG Motor experienced low spend shares.

Market Exposure

Competitor Count for AUS Automotive Commercial Vehicles

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	231
2026/02/02	243
2026/02/03	240
2026/02/04	241
2026/02/05	226
2026/02/06	229
2026/02/07	234
2026/02/08	225
2026/02/09	223
2026/02/10	224
2026/02/11	227
2026/02/12	234
2026/02/13	229
2026/02/14	234
2026/02/15	225
2026/02/16	223
2026/02/17	211
2026/02/18	211
2026/02/19	223
2026/02/20	215
2026/02/21	209
2026/02/22	204
2026/02/23	209
2026/02/24	220
2026/02/25	211
2026/02/26	206
2026/02/27	207
2026/02/28	200

February saw a fluctuating trend in distinct advertisers, starting at 231 and peaking at 243. Mid-month, numbers dipped to 211, ending at 200.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Commercial Vehicles

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
renault.com.au	1.86%
mazda.com.au	1.53%
ldvautomotive.com.au	1.44%
4wdsupacentre.com.au	1.13%
hino.com.au	0.69%
mgmotor.com.au	-1.07%
ozstarcaravans.com.au	-1.12%
carsales.com.au	-1.22%
stonegateindustries.com.au	-1.3%
drive.com.au	-1.41%

Mazda.com.au and Renault.com.au lead with click share gains, while drive.com.au and stonegateindustries.com.au face declines.

Campaign Efficiency

AUS Automotive Commercial Vehicles Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	mazda.com.au	marketdirect.com.au	drive.com.au	ldvautomotive.com.au	toyota.com.au	ezytrail.com.au	visionrv.com.au	carsales.com.au	ford.com.au	carma.com.au
2026/02/01	6.86%	0%	6.05%	3.63%	3.9%	0%	3.76%	8.07%	3.4%	4.79%
2026/02/02	4.6%	1.63%	4.02%	1.82%	3.07%	5.99%	4.9%	5.34%	2%	0.98%
2026/02/03	5.77%	1.64%	5.25%	1.32%	2.2%	2.47%	8.38%	6.05%	4.21%	2.48%
2026/02/04	5.65%	5.76%	8.87%	4.15%	2.46%	4.32%	5.04%	7.02%	2.74%	2.48%
2026/02/05	4.2%	4.38%	9.32%	3.62%	2.7%	1.28%	1.91%	8.54%	2.73%	1.14%
2026/02/06	5.22%	3.36%	8.78%	2.51%	2.42%	9.4%	1.34%	6.14%	2.56%	2.73%
2026/02/07	5.68%	2.78%	9.33%	2.91%	3.14%	3.59%	6.24%	6.36%	3.03%	4.36%
2026/02/08	5.35%	9.28%	9.02%	3.63%	2.82%	5.45%	4.77%	6.72%	3.17%	3.83%
2026/02/09	3.61%	7.3%	9.17%	1.75%	2.99%	7.88%	9.26%	6.68%	1.98%	2.59%
2026/02/10	4.53%	7.63%	6.45%	1.71%	2.5%	3.18%	8.38%	4.71%	1.99%	2.62%
2026/02/11	5.1%	8.39%	11.42%	2.39%	4.76%	1.4%	1.4%	8.82%	2.56%	6.05%
2026/02/12	3.98%	8.64%	4.34%	1.02%	2.53%	6.04%	9.57%	5.23%	1.31%	0.8%
2026/02/13	5.22%	3.36%	8.78%	2.51%	2.42%	9.4%	1.34%	6.14%	2.56%	2.73%
2026/02/14	5.68%	2.78%	9.33%	2.91%	3.14%	3.59%	6.24%	6.36%	3.03%	4.36%
2026/02/15	5.35%	9.28%	9.02%	3.63%	2.82%	5.45%	4.77%	6.72%	3.17%	3.83%
2026/02/16	3.61%	7.3%	9.17%	1.75%	2.99%	7.88%	9.26%	6.68%	1.98%	2.59%
2026/02/17	5.25%	3.08%	5.32%	2.57%	4.3%	1.41%	0%	2.4%	0.58%	2.03%
2026/02/18	3.62%	0%	7.66%	1.23%	3.21%	0.22%	9.52%	6.9%	1.11%	4.16%
2026/02/19	5.42%	3.85%	8.34%	2.63%	2.98%	5.8%	3.16%	9.67%	2.92%	6.37%
2026/02/20	5.31%	0%	8.96%	1.73%	4.9%	0.92%	1.83%	11.45%	3.69%	6.27%
2026/02/21	8.3%	7.42%	1.16%	3.49%	2%	0%	7.42%	2.42%	5.91%	0.15%
2026/02/22	7.28%	11.69%	0.89%	3.51%	4%	2.77%	9.69%	2.31%	3.11%	0.11%
2026/02/23	8.95%	5.2%	0.48%	6.38%	2.86%	1.3%	6.5%	2.66%	4.02%	0.16%
2026/02/24	8.37%	5.13%	3.77%	4.29%	3.47%	4.1%	0%	4.49%	4.37%	0.15%
2026/02/25	8.66%	2.1%	5.17%	5.1%	4.03%	2.1%	1.05%	4.85%	4.87%	2.3%
2026/02/26	7.12%	6.62%	1.81%	4.98%	4.25%	2.61%	6.62%	1.23%	3.99%	0.39%
2026/02/27	10.33%	9.72%	2.58%	3.18%	4.51%	1.51%	1.51%	2.59%	2.62%	1.55%
2026/02/28	9.59%	7.85%	4.44%	4.42%	4.24%	3.36%	3.36%	3.24%	3.04%	1.74%

mazda.com.au
marketdirect.com.au
drive.com.au
ldvautomotive.com.au
toyota.com.au
ezytrail.com.au
visionrv.com.au
carsales.com.au
ford.com.au
carma.com.au

Mazda’s impression share surged late February, peaking at 10.33%. Market Direct and Drive saw fluctuations, with Drive’s share dropping significantly. Vision RV and Carsales had notable spikes, while Carma’s share dwindled.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Commercial Vehicles

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Automotive Commercial Vehicles - Last month

1
Discover LDV T60 MAX Ute | LDV Australia https://www.ldvautomotive.com.au
The T60 MAX, 160kW of Power. Check Offers. Find A Dealer. Chat Support Available.
2
MDC Caravans & Campers https://www.marketdirect.com.au
MDC On-Road Caravans — Wide Selection of Couple & Family On-Road Caravans for Sale. Travel In Style And Comfort With Our Affordable Range Of On-Road Caravans.
3
Explore Mazda Utes | Mazda BT-50. Give It Heaps https://www.mazda.com.au › bt-50
Tough and Ready for Anything You Throw At It. See Offers on 2025 BT-50 Range. T&Cs Apply. All Grit, No Quit, Powerful 3.0L Turbo Diesel Engines Match Any...
4
The MGU9: The Wait Is Over - Australia's Newest Ute https://shop.mgmotor.com.au
The New MGU9: Spacious, Rugged, & Practical for everyday use. Australia's best value ute.
5
The 2026 Subaru Crosstrek - From $39,990 Driveaway* https://www.subaru.com.au
Right now, step into the Subaru Crosstrek AWD from just $39,990 driveaway*. Limited time driveaway offers* across Crosstrek Petrol and Hybrid variants. Enquire now.

In the competitive landscape of automotive PPC ads, LDV Automotive highlights power with the T60 MAX, while MDC Caravans emphasizes comfort and affordability. Mazda’s BT-50 promises toughness, MG Motor introduces the practical MGU9, and Subaru offers enticing driveaway deals on the Crosstrek.

Frequently Asked Questions

Why is the AUS Automotive Commercial Vehicles February 2026 Report useful and how should I use it?

Why is the AUS Automotive Commercial Vehicles February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Automotive Commercial Vehicles February 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Automotive Commercial Vehicles February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Automotive Commercial Vehicles February 2026 Report?

The AUS Automotive Commercial Vehicles February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Automotive Commercial Vehicles February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Automotive Commercial Vehicles February 2026 Report for?

The AUS Automotive Commercial Vehicles February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

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Mazda drives 31% dealer efficiency with Adthena

Mazda are the world’s largest independent car manufacturer which allows them to be reactive and adaptive in the ever changing automotive industry.

They came to Adthena to help monitor a new program for their national dealer network in order to drive efficiencies and protect their brand message in paid search.Read case study

Innovating in the hybrid cars market with competitive intelligence

Starting in 2019, every all-new model that Volvo introduces will be either a fully electric vehicle or a hybrid. That’s an ambitious commitment. With many manufacturers seeking to be the most innovative brand in the industry, Volvo needed to stand out in the highly competitive hybrid car space.Read case study

Volkswagen achieves a 13% increase in brand conversions

When Volkswagen sought to expand its search coverage by shifting budget from brand to generic terms, they unknowingly risked losing valuable lower-funnel customers.

A sudden drop in market share triggered an immediate response using Adthena's market intelligence.Read case study

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AUS Automotive Commercial Vehicles - PPC Market Share Analysis February 2026