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AUS Automotive Commercial Vehicles - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Commercial Vehicles category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Automotive Commercial Vehicles brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
marketdirect.com.au 21.63
ezytrail.com.au 13.52
carsales.com.au 5.1
caravancampingsales.com.au 4.87
stonegateindustries.com.au 3.37
trailersdownunder.com.au 2.8
trailertrailers.com.au 2.43
jayco.com.au 2.33
toyota.com.au 2.06
nbttrailers.com.au 1.98
others 39.91

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In the competitive landscape of Google’s PPC for automotive ads, “others” dominate with 39.91% click share. Marketdirect.com.au follows with 21.63%, while ezytrail.com.au captures 13.52%.

Market Exposure

Share of Spend for the top 10 AUS Automotive Commercial Vehicles brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date ezytrail.com.au marketdirect.com.au isuzuute.com.au carsales.com.au mazda.com.au honda.com.au ldvautomotive.com.au subaru.com.au nissan.com.au ford.com.au
2025/03/01 1.55% 25.57% 6.28% 1.57% 7.01% 2.49% 3.49% 4.72% 1.92% 2.41%
2025/03/02 3.35% 26.69% 5.82% 1.51% 6.24% 4.1% 3.64% 3.63% 1.9% 2.96%
2025/03/03 7.04% 19.29% 4.51% 2.14% 5% 6.7% 4.01% 3.27% 1.88% 3.26%
2025/03/04 6.45% 20.64% 4.42% 2.83% 4.91% 7.25% 2.59% 3.15% 1.35% 3.35%
2025/03/05 12.68% 16.31% 3.43% 2.37% 4.29% 5.84% 3.62% 2.64% 1.81% 2.52%
2025/03/06 29.53% 12.66% 3.38% 0.54% 4.29% 4.59% 2.95% 2.41% 2.03% 3.19%
2025/03/07 11.52% 19.57% 3.93% 2.36% 4.98% 5.78% 2.89% 3.04% 1.63% 2.19%
2025/03/08 15.53% 18.24% 4.05% 6.96% 5.12% 5.41% 4.06% 2.94% 1.8% 3.48%
2025/03/09 8.02% 18.51% 4.53% 4.36% 4.94% 3.96% 5.72% 2.23% 2.32% 3.98%
2025/03/10 4.65% 13.96% 5.49% 2.18% 6.04% 3.78% 4.7% 3.39% 2.22% 4.03%
2025/03/11 7.25% 9.25% 5.39% 3.15% 5.95% 5.63% 4.46% 3.08% 3.36% 4.4%
2025/03/12 6.63% 15.43% 4.65% 3.38% 5.96% 3.86% 4.73% 3.05% 4.8% 3.11%
2025/03/13 8.99% 19.01% 4.97% 3.17% 6% 4.39% 4.91% 2.77% 4.3% 3.41%
2025/03/14 9.62% 30.39% 4.49% 0.96% 4.74% 2.71% 3.95% 2.31% 4.3% 3.08%
2025/03/15 16.27% 17.65% 3.76% 0.66% 4.66% 4.31% 4.99% 2.74% 3.36% 3.25%
2025/03/16 10.4% 13.27% 3.97% 3.14% 3.89% 2.75% 4.29% 2.1% 3.17% 2.88%
2025/03/17 6.23% 12.11% 6.22% 4.79% 4.71% 3.29% 5.14% 2.41% 3.34% 3.8%
2025/03/18 6.48% 18.02% 5.42% 1.94% 4.44% 3.39% 6.94% 2.79% 4% 3.22%
2025/03/19 7.1% 19.46% 3.55% 3.26% 4.65% 4.49% 4.59% 2.59% 2.62% 2.57%
2025/03/20 6.44% 18.25% 4.1% 4.08% 4.9% 3.09% 5.55% 2.85% 3.24% 2.65%
2025/03/21 7.48% 23.66% 3.62% 1.72% 3.49% 3.21% 2.91% 1.72% 2.05% 2.67%
2025/03/22 5.82% 15.17% 3.57% 2.8% 3.87% 2.35% 2.56% 2.65% 2.24% 3.51%
2025/03/23 7.73% 14.79% 4.27% 4.07% 3.21% 2.5% 3.47% 2.32% 2.47% 2.38%
2025/03/24 10.18% 15.61% 4.94% 2.31% 5.03% 4.56% 4.33% 3.56% 2.85% 3%
2025/03/25 13.08% 25.41% 3.67% 3.14% 4.11% 3.48% 3.14% 2.8% 2.37% 2.02%
2025/03/26 11.4% 7.81% 4.81% 1.89% 4.71% 3.06% 3.64% 2.23% 2.7% 2.34%
2025/03/27 8.34% 12.99% 4.05% 3.36% 3.77% 4.04% 2.97% 3.09% 3.35% 3.09%
2025/03/28 13.78% 10.29% 5.03% 2.21% 5.23% 4.19% 3.4% 3.21% 3.22% 3.09%
2025/03/29 16.42% 11.26% 5.56% 4.54% 3.51% 3.72% 3.73% 2.7% 3.34% 1.44%
2025/03/30 14.99% 5.26% 5.55% 5.48% 3.82% 3.46% 4.16% 2.59% 3.14% 1.13%
2025/03/31 18.03% 8.33% 5.82% 5.72% 3.84% 3.01% 2.55% 2.33% 2.01% 1%

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In March 2025, ezytrail.com.au’s PPC spend surged, peaking mid-month, while marketdirect.com.au saw a decline. isuzuute.com.au maintained steady spending, and carsales.com.au fluctuated. The month concluded with ezytrail.com.au leading.

Market Exposure

Competitor Count for AUS Automotive Commercial Vehicles

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 376
2025/03/02 369
2025/03/03 375
2025/03/04 353
2025/03/05 355
2025/03/06 328
2025/03/07 353
2025/03/08 340
2025/03/09 340
2025/03/10 350
2025/03/11 346
2025/03/12 324
2025/03/13 323
2025/03/14 303
2025/03/15 307
2025/03/16 287
2025/03/17 285
2025/03/18 272
2025/03/19 265
2025/03/20 271
2025/03/21 270
2025/03/22 292
2025/03/23 295
2025/03/24 288
2025/03/25 275
2025/03/26 271
2025/03/27 282
2025/03/28 275
2025/03/29 289
2025/03/30 279
2025/03/31 290

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March began with 376 advertisers, peaking early, then steadily declined to 290 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Commercial Vehicles

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
visionrv.com.au 3.04%
nbttrailers.com.au 1.41%
trailersdownunder.com.au 1.18%
trailertrailers.com.au 1.05%
caravancampingsales.com.au 0.8%
isuzu.com.au -1.01%
ezytrail.com.au -1.03%
ozstarcaravans.com.au -1.03%
marscampers.com.au -1.12%
marketdirect.com.au -3.59%

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Visionrv.com.au surged with a 3.04% click share increase, while marketdirect.com.au dropped by 3.59%.

Campaign Efficiency

AUS Automotive Commercial Vehicles Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date ezytrail.com.au marketdirect.com.au carsales.com.au isuzuute.com.au nbttrailers.com.au stonegateindustries.com.au mazda.com.au honda.com.au ldvautomotive.com.au caravancampingsales.com.au
2025/03/01 1.69% 37.71% 1.93% 2.76% 0.13% 0.98% 3.67% 1.3% 2.54% 0.98%
2025/03/02 3.8% 37.15% 1.63% 2.62% 1.12% 1.36% 2.94% 2.48% 2.55% 4.3%
2025/03/03 7.73% 29.64% 2.43% 1.7% 2.96% 0.71% 2.16% 3.71% 2.32% 2%
2025/03/04 7.41% 34.3% 3.71% 2.46% 1.16% 0.69% 2.57% 4.51% 1.42% 3.62%
2025/03/05 13.26% 21.97% 2.94% 1.61% 3.12% 3.77% 1.92% 3.32% 2.14% 1.84%
2025/03/06 39.84% 16.62% 0.8% 1.56% 2.27% 1.14% 1.96% 2.62% 1.48% 0.89%
2025/03/07 12.45% 28.54% 2.54% 1.98% 0.11% 5.2% 2.43% 3.45% 1.93% 1.96%
2025/03/08 18.1% 26.64% 7.27% 1.81% 2.19% 0.42% 2.25% 3.31% 2.55% 2.99%
2025/03/09 9.34% 25.82% 5.21% 2.26% 3.95% 0.65% 2.24% 2.65% 3.14% 0.84%
2025/03/10 7.86% 22.72% 3.3% 3.38% 0.2% 2.09% 3.24% 2.91% 3.4% 1.35%
2025/03/11 11.26% 15.41% 3.35% 3.36% 0.25% 8.17% 3.06% 4.06% 3.19% 3.01%
2025/03/12 8.57% 25.06% 4.71% 2.56% 3.04% 1.43% 2.78% 2.44% 3.03% 7.28%
2025/03/13 14.18% 27.22% 3.81% 2.58% 2.27% 2.96% 2.72% 2.5% 2.76% 3.48%
2025/03/14 11.96% 42.09% 0.86% 2.38% 0.14% 2.22% 2.11% 1.59% 2.27% 2.06%
2025/03/15 22.4% 22.12% 0.6% 1.87% 0.11% 2.26% 2.05% 2.31% 2.93% 2.86%
2025/03/16 14.86% 19.46% 2.58% 2.18% 0.1% 7.2% 1.77% 1.81% 2.64% 4.45%
2025/03/17 8.71% 17.95% 5.92% 3.79% 5.37% 2.2% 2.31% 2.15% 3.11% 4.51%
2025/03/18 8.43% 27.66% 2.36% 3.18% 7.14% 1.15% 2.35% 2.19% 4.4% 5.49%
2025/03/19 8.07% 28.07% 4.14% 1.91% 3.45% 1.05% 2.22% 2.6% 3.01% 7%
2025/03/20 7.76% 27.3% 4.74% 2.26% 3.37% 0.41% 2.39% 1.9% 3.33% 4.02%
2025/03/21 8.89% 33.11% 1.89% 1.98% 2.04% 3.48% 1.65% 1.9% 1.72% 3.57%
2025/03/22 6.18% 20.92% 2.99% 2.02% 0.84% 2.08% 1.93% 1.49% 1.85% 3.72%
2025/03/23 8.63% 23% 4.21% 2.4% 0.06% 7.81% 1.67% 1.58% 2.23% 4.11%
2025/03/24 12.08% 22.81% 2.73% 2.94% 0.05% 4.72% 2.72% 2.82% 2.96% 2.5%
2025/03/25 17.36% 33.5% 2.85% 1.86% 1.51% 1.57% 1.81% 1.91% 1.89% 3.72%
2025/03/26 13.28% 11.5% 2.31% 2.77% 3.11% 8.68% 2.5% 1.97% 2.38% 6.4%
2025/03/27 11.38% 19.16% 3.15% 2.35% 13.34% 1.23% 2.11% 2.37% 2.04% 3.07%
2025/03/28 17.05% 17.02% 2.55% 2.77% 1.37% 0.28% 2.84% 2.75% 2.36% 2.21%
2025/03/29 18.87% 15.75% 5.14% 3.15% 7.37% 3.35% 1.72% 2.43% 2.32% 0.03%
2025/03/30 18.63% 8.36% 7.14% 3.31% 4.73% 0.38% 2.12% 2.3% 3.26% 0.03%
2025/03/31 26.75% 12.43% 6.61% 3.09% 3.05% 2.78% 1.86% 1.75% 1.42% 0.01%

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In March 2025, ezytrail.com.au’s impression share surged dramatically, peaking at 39.84% on March 6. Meanwhile, marketdirect.com.au started strong but declined, ending at 12.43%. The month concluded with ezytrail.com.au leading the impression share.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Commercial Vehicles

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    New & Used Caravans For Sale https://www.caravancampingsales.com.au › caravans

    Caravancampingsales.com.au — Find New & Used Caravans, Campers, Motorhomes & RV's For Sale. Enquire Online!

  2. 2
    Honda's Huge SUV Offer - Offer Ends 30th April 2025 https://www.honda.com.au › honda › suv

    Honda's SUV Offer. Enjoy a $2k e-Gift Card On Select New '24 Honda ZR-V & CR-V Builds. Build A Honda...

  3. 3
    2025 Jayco Range Out Now https://www.jayco.com.au

    2025 Range Out Now — View Our Range Of 100% Australian Made...

  4. 4
    MDC On-Road Caravans https://www.marketdirect.com.au

    Small and Large Caravans — MDC's Forte SR Series is made up of a wide variety of amazing On-Road...

  5. 5
    Subaru Crosstrek 2.0i-L AWD - From $38,990 Driveaway* https://www.subaru.com.au

    Ignite your spirit of adventure and go anywhere with the Subaru Crosstrek AWD 2.0L. Driveaway now from $38,990* for a limited time only. *T&Cs apply.

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In the competitive landscape of Google’s PPC, five advertisers shine with distinct themes and messages. Caravancampingsales.com.au entices with a vast selection of caravans, while Honda.com.au offers a $2,000 e-Gift Card on select SUVs. Jayco.com.au highlights its 2025 Australian-made range, and Marketdirect.com.au showcases diverse on-road caravans. Subaru.com.au invites adventure with the Crosstrek AWD, priced at $38,990 driveaway. Each ad uniquely appeals to the adventurous spirit, promising value and variety.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.