AUS Automotive Commercial Vehicles - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Commercial Vehicles category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Commercial Vehicles – AUS

Google AI Overview visibility for Automotive Commercial Vehicles AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 21.9885277247
78.0114722753
21%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 28
72
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 32%
Transactional 2%
Navigational 4%
Seasonal 0%
Local 1%
Problem Solving 2%

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Market Exposure

Share of Clicks for top 10 AUS Automotive Commercial Vehicles brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
carsales.com.au 5.42
isuzuute.com.au 5.15
mazda.com.au 5.02
subaru.com.au 4.7
marketdirect.com.au 4.24
drive.com.au 3.93
mgmotor.com.au 3.78
ldvautomotive.com.au 3.19
ezytrail.com.au 2.57
bigmantrailer.com.au 2.13
others 59.87
  • carsales.com.au - 5.42%
  • isuzuute.com.au - 5.15%
  • mazda.com.au - 5.02%
  • subaru.com.au - 4.7%
  • marketdirect.com.au - 4.24%
  • drive.com.au - 3.93%
  • mgmotor.com.au - 3.78%
  • ldvautomotive.com.au - 3.19%
  • ezytrail.com.au - 2.57%
  • bigmantrailer.com.au - 2.13%
  • others - 59.87%

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In the automotive PPC landscape, ‘others’ dominate with 59.87% click share, while ‘carsales.com.au’ leads individual advertisers at 5.42%.

Market Exposure

Share of Spend for the top 10 AUS Automotive Commercial Vehicles brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date mazda.com.au subaru.com.au carsales.com.au mgmotor.com.au ldvautomotive.com.au drive.com.au isuzuute.com.au ezytrail.com.au lexus.com.au marketdirect.com.au
2025/10/01 4.27% 2.53% 4.12% 3.07% 4.37% 3.86% 3.89% 0.71% 1.59% 4.23%
2025/10/02 3.37% 2.63% 5.06% 4.64% 5.72% 3.2% 2.37% 1.51% 1.42% 6.69%
2025/10/03 5.06% 3.96% 4.2% 6.88% 5.92% 3.04% 4.25% 0.01% 1.83% 1.82%
2025/10/04 3.48% 3.35% 5.34% 5.63% 7.2% 2.7% 5.56% 1.64% 2.88% 5.99%
2025/10/05 2.26% 1.93% 4.02% 2.1% 2.89% 2.3% 3.55% 8.77% 1.6% 7.61%
2025/10/06 3.21% 2.29% 9.47% 4.73% 4.59% 3.68% 4.65% 3.2% 2.27% 1.91%
2025/10/07 2.95% 2.35% 2.68% 3.93% 3.92% 4.57% 4.24% 0.84% 1.91% 3.29%
2025/10/08 3.11% 4.39% 3.36% 4.94% 4.92% 1.91% 4.93% 1.27% 2.61% 1.39%
2025/10/09 2.84% 4.66% 4.43% 3.88% 3.25% 3.46% 5.05% 2.64% 2.58% 3.02%
2025/10/10 2.94% 4.15% 3.95% 4.26% 4.15% 3.49% 6.15% 3.37% 1.92% 6.43%
2025/10/11 3.66% 4.64% 5.51% 3.92% 3.16% 2.03% 5.29% 4.24% 2.32% 6.17%
2025/10/12 3.93% 6.38% 4.19% 4.66% 3.46% 2.04% 5.18% 0.41% 2.43% 3.79%
2025/10/13 3.7% 5.21% 5.52% 4.51% 4.18% 2.53% 6.66% 2.68% 2.07% 4.76%
2025/10/14 4.46% 4.97% 2.74% 4.14% 3.14% 2.05% 4.72% 5.07% 2.57% 4.14%
2025/10/15 5.01% 5.16% 3.49% 3.76% 3.35% 2.35% 5.32% 3.11% 1.7% 4.4%
2025/10/16 3.8% 4.43% 7.16% 3.54% 2.82% 4.73% 5.28% 1.3% 1.56% 6.57%
2025/10/17 5.44% 5.36% 5.56% 4.44% 5.43% 5.11% 5.94% 0.7% 1.8% 1.39%
2025/10/18 5.81% 5.23% 3.41% 4.71% 2.19% 3.49% 5.9% 7.65% 1.58% 4.33%
2025/10/19 7.56% 5.7% 3.67% 4.13% 2.23% 3.03% 8.08% 0.71% 2% 6.8%
2025/10/20 7.19% 4.77% 5.56% 2.68% 2.13% 4.52% 8.02% 2% 1.4% 4.11%
2025/10/21 8.39% 5.91% 2.5% 2.87% 1.58% 1.86% 8.11% 3.95% 2.19% 4.61%
2025/10/22 7.7% 6.89% 4.15% 2.75% 2.35% 2.56% 5.08% 3.59% 2.54% 7.81%
2025/10/23 9.28% 8.3% 3.98% 3.21% 1.21% 3.45% 6.91% 1.59% 4.05% 2.71%
2025/10/24 7.34% 7.29% 2.66% 3.89% 1.41% 2.18% 5.77% 3.11% 3.92% 4.16%
2025/10/25 9.26% 8.25% 6.22% 4.21% 1.09% 2.88% 7.27% 3.4% 5.22% 2.31%
2025/10/26 9.07% 7.98% 2.6% 3.45% 1.61% 4.3% 6.15% 1.33% 4.32% 2.76%
2025/10/27 10.35% 10.65% 4.26% 3.38% 3.05% 3.68% 4.47% 1.46% 4.69% 0.77%
2025/10/28 7.75% 9.65% 5.96% 4.08% 1.52% 5.69% 2.38% 1.21% 4.27% 3.11%
2025/10/29 9.29% 10.18% 5.43% 4.45% 2.41% 4.53% 2.95% 0% 5.13% 3.33%
2025/10/30 9.08% 7.95% 1.67% 3.15% 2.01% 2.41% 3.01% 0.4% 3.07% 8.12%
2025/10/31 9.95% 8.59% 4.71% 3.56% 3.45% 3.28% 3.27% 2.56% 2.3% 2.28%
  • mazda.com.au
  • subaru.com.au
  • carsales.com.au
  • mgmotor.com.au
  • ldvautomotive.com.au
  • drive.com.au
  • isuzuute.com.au
  • ezytrail.com.au
  • lexus.com.au
  • marketdirect.com.au

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Mazda’s PPC spend surged mid-month, peaking at 10.35% on October 27. Subaru and Carsales followed, with Subaru reaching 10.65% on October 27. By month’s end, Mazda led, closing at 9.95%.

Market Exposure

Competitor Count for AUS Automotive Commercial Vehicles

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/10/01 241
2025/10/02 239
2025/10/03 237
2025/10/04 238
2025/10/05 235
2025/10/06 238
2025/10/07 226
2025/10/08 226
2025/10/09 228
2025/10/10 229
2025/10/11 236
2025/10/12 220
2025/10/13 228
2025/10/14 226
2025/10/15 250
2025/10/16 243
2025/10/17 232
2025/10/18 238
2025/10/19 238
2025/10/20 242
2025/10/21 242
2025/10/22 240
2025/10/23 245
2025/10/24 241
2025/10/25 250
2025/10/26 242
2025/10/27 251
2025/10/28 238
2025/10/29 235
2025/10/30 243
2025/10/31 233

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Advertisers fluctuated throughout October, peaking at 251 on the 27th. The month concluded with 233 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Commercial Vehicles

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
subaru.com.au 3.21%
mazda.com.au 3.11%
lexus.com.au 1.11%
carma.com.au 0.89%
gwmph.com.au 0.89%
bigmantrailer.com.au -0.81%
ozstarcaravans.com.au -0.83%
visionrv.com.au -0.87%
kgm.com.au -1.04%
ldvautomotive.com.au -1.56%

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Subaru and Mazda surged in click share, gaining 3.21% and 3.11% respectively, while ldvautomotive.com.au dropped by 1.56%.

Campaign Efficiency

AUS Automotive Commercial Vehicles Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date mazda.com.au subaru.com.au carsales.com.au drive.com.au ldvautomotive.com.au marketdirect.com.au bigmantrailer.com.au mgmotor.com.au ezytrail.com.au isuzuute.com.au
2025/10/01 6.01% 1.75% 4.49% 4.14% 4.04% 3.65% 3.91% 2.7% 0.59% 3.22%
2025/10/02 3.96% 1.54% 5.87% 3.82% 5.18% 6.23% 4.74% 4.03% 1.74% 1.87%
2025/10/03 7.64% 2.7% 4.55% 2.91% 5.74% 1.54% 0.79% 5.68% 0% 3.9%
2025/10/04 4.9% 2.34% 5.98% 2.62% 6.62% 5.05% 1.28% 4.99% 1.32% 5.03%
2025/10/05 2.91% 1.31% 3.75% 2.07% 2.64% 7.64% 1.81% 1.78% 9.26% 3.01%
2025/10/06 4.01% 1.5% 11.64% 3.75% 4.05% 1.66% 5.92% 4.38% 2.42% 4.03%
2025/10/07 3.69% 1.74% 2.88% 5.27% 3.61% 2.64% 1.88% 3.49% 0.66% 3.61%
2025/10/08 3.36% 3.55% 3.22% 2.15% 4.55% 1.2% 0.86% 4.42% 0.98% 4.11%
2025/10/09 3.74% 3.87% 4.93% 3.45% 3.02% 2.56% 1.43% 3.55% 1.97% 4.7%
2025/10/10 3.55% 3.4% 5.12% 3.73% 3.83% 6.11% 1.87% 3.98% 3.2% 5.62%
2025/10/11 4.74% 3.64% 5.35% 1.78% 2.86% 5.15% 2.52% 3.69% 4.22% 4.92%
2025/10/12 5.09% 6.06% 4.02% 2.33% 3.66% 3.22% 1.78% 4.54% 0.72% 5.12%
2025/10/13 4.71% 5.16% 6.66% 2.74% 4.26% 4.39% 1.86% 4.4% 2.68% 6.27%
2025/10/14 5.48% 3.98% 2.7% 2.53% 3.13% 5.07% 1.21% 3.75% 5.97% 4.51%
2025/10/15 6.62% 4.41% 4.25% 2.88% 3.23% 4.46% 3.5% 3.6% 3.39% 5.26%
2025/10/16 4.8% 3.44% 8.76% 6.17% 2.93% 6.97% 1.9% 3.33% 1.06% 5.03%
2025/10/17 6.2% 3.76% 6.61% 5.71% 4.9% 1.1% 1.98% 3.45% 0.55% 5.01%
2025/10/18 6.5% 3.94% 4.12% 3.93% 2.4% 5.22% 1.8% 4.11% 9.32% 5.63%
2025/10/19 8.88% 4.36% 4.27% 3.36% 2.41% 7.88% 0.72% 3.6% 0.6% 7.83%
2025/10/20 8.08% 3.77% 6.85% 5.87% 2.27% 3.89% 2.88% 2.54% 2.16% 7.84%
2025/10/21 9.02% 4.53% 2.68% 2.09% 1.63% 5.82% 1.32% 2.4% 5.13% 7.51%
2025/10/22 7.99% 5.31% 5.36% 4.1% 2.46% 8.54% 2.89% 2.37% 3.88% 4.18%
2025/10/23 10.52% 7.28% 5.14% 5.08% 1.29% 2.84% 0.49% 3.17% 1.54% 6.52%
2025/10/24 6.62% 5.75% 3.13% 2.63% 1.39% 4.58% 0.25% 3.43% 3.34% 5%
2025/10/25 9.25% 6.95% 8.46% 3.93% 1.01% 2.63% 1.41% 3.64% 3.86% 6.7%
2025/10/26 9.21% 6.82% 3.12% 5.91% 1.83% 2.59% 1.95% 3.28% 1.22% 5.3%
2025/10/27 10.86% 8.4% 4.6% 4.22% 3.34% 0.69% 0.79% 2.7% 1.62% 3.19%
2025/10/28 7.31% 8.12% 7.57% 7.48% 1.65% 2.95% 1.95% 3.37% 1.04% 1.44%
2025/10/29 9.5% 8.48% 6.92% 5.91% 2.74% 3.25% 0.74% 3.94% 0% 1.94%
2025/10/30 9.32% 6.47% 1.45% 2.77% 2.13% 10.1% 0.96% 2.72% 0.69% 2.25%
2025/10/31 10.66% 7.17% 5.48% 3.81% 3.77% 3.64% 3.38% 3.07% 2.64% 2.55%
  • mazda.com.au
  • subaru.com.au
  • carsales.com.au
  • drive.com.au
  • ldvautomotive.com.au
  • marketdirect.com.au
  • bigmantrailer.com.au
  • mgmotor.com.au
  • ezytrail.com.au
  • isuzuute.com.au

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Mazda’s impression share surged in late October, peaking at 10.86% on the 27th. Subaru and Carsales also saw notable increases, while Drive and LDV Automotive experienced fluctuations. The month concluded with Mazda leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Commercial Vehicles

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Commercial Vehicles - Last month
  1. 1
    The BMW Demo Sale Event - This November https://www.bmw.com

    Offers Across Selected BMW Demonstrator Models. It’s Time To Make Your Move. Elevate Your...

  2. 2
    Introducing The Ford Tourneo | 8 Seats to Anywhere https://www.ford.com.au

    Space and Payload with the Pulling Power of a Diesel Engine, Paired with an 8-speed Auto. Tourneo Pairs Expansive Interior Space with Sleek Design Cues. See It Yourself.

  3. 3
    Mazda 2025 Plate Clearance - Incredible Driveaway Deals https://www.mazda.com.au

    Mazda's 2025 Plate Clearance is on now. Great driveaway deals across select 2025 models.

  4. 4
    2026 Subaru Forester - Roy Morgan Award Winner* https://www.subaru.com.au

    Smarter, safer, more capable than ever. The all-new Forester is ready for every journey. Choice of Subaru’s Boxer engine or new strong Hybrid e-Boxer engine. Adventure awaits you.

  5. 5
    Toyota Australia - View Our Toyota Ute Range https://www.toyota.com.au › ute-range

    Classic Design & Modern Features With All The Power & Strength You Want. Learn More. Modern Technology With A Focus On Safety And Enhanced Connectivity. Find Out More.

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In the competitive landscape of automotive PPC ads, BMW entices with a November demo sale, urging prospects to elevate their drive. Ford highlights the Tourneo’s spaciousness and sleek design, while Mazda offers irresistible 2025 clearance deals. Subaru showcases the award-winning Forester’s advanced features, and Toyota emphasizes the blend of classic design with modern technology in their ute range. Each ad uniquely appeals to different consumer desires, from luxury and space to innovation and reliability.

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