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AUS Automotive Commercial Vehicles - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Commercial Vehicles category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Automotive Commercial Vehicles brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
ezytrail.com.au 12.73
marketdirect.com.au 9.38
carsales.com.au 7.57
stonegateindustries.com.au 5.05
visionrv.com.au 3.89
trailersdownunder.com.au 3.69
toyota.com.au 3.37
isuzuute.com.au 3.2
kingkongtrailers.com.au 3.14
mazda.com.au 2.83
others 45.15

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In the automotive PPC landscape, ‘others’ dominate with 45.15% click share. Ezytrail leads individual advertisers at 12.73%, followed by Market Direct at 9.38%.

Market Exposure

Share of Spend for the top 10 AUS Automotive Commercial Vehicles brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date isuzuute.com.au marketdirect.com.au mazda.com.au nissan.com.au ezytrail.com.au honda.com.au toyota.com.au ldvautomotive.com.au carsales.com.au mitsubishi-motors.com.au
2025/04/01 5.81% 8.06% 6% 1.47% 9.65% 4.21% 3.83% 4.99% 3.76% 2.89%
2025/04/02 6.29% 5.81% 5.25% 1.43% 10.46% 4.1% 3.58% 6.02% 5.08% 3.58%
2025/04/03 8.56% 5.08% 4.82% 2.15% 6.63% 4.09% 4.94% 6.63% 3.89% 3.03%
2025/04/04 7.78% 15.21% 6.58% 1.78% 11.58% 6.6% 5.08% 5.34% 4.74% 4.31%
2025/04/05 8.01% 5.63% 7.31% 1.25% 2.07% 7.82% 6.1% 4.17% 4.5% 4.38%
2025/04/06 12.17% 3.19% 8.84% 1.78% 4.48% 7.02% 6.76% 6.5% 4.68% 5.37%
2025/04/07 10.74% 8.01% 6.94% 1.59% 7.64% 7.64% 4.08% 5.84% 5.99% 5.46%
2025/04/08 5.82% 1.21% 6.51% 1.8% 6.42% 7.61% 2.89% 3.68% 5.98% 2.6%
2025/04/09 9.49% 2.21% 7.15% 2.37% 8.31% 5.44% 3.99% 3.93% 2.25% 5.18%
2025/04/10 5.08% 5.64% 5.27% 1.76% 6.39% 4.16% 3.28% 3.82% 2.38% 3.98%
2025/04/11 7.28% 4.07% 7.58% 1.85% 9.1% 4.52% 3.87% 3.27% 5.45% 4.88%
2025/04/12 5.67% 8.72% 6.08% 1.2% 4.67% 3.07% 6.39% 3.79% 8.2% 3.1%
2025/04/13 6.77% 3.37% 5.81% 1.31% 5.63% 2.39% 6.4% 4.5% 10.98% 5.8%
2025/04/14 6.71% 8.7% 5.36% 1.26% 4.9% 3.27% 4.75% 4.46% 6.64% 4.04%
2025/04/15 6.42% 8.88% 7.08% 1.87% 9.91% 5.88% 6.83% 3.3% 6.99% 5.12%
2025/04/16 7.23% 7.84% 6.9% 4.79% 6.25% 2.97% 5.95% 4.55% 6.05% 3.11%
2025/04/17 6.86% 1.54% 5.99% 6.4% 18.98% 2.72% 2.9% 3.15% 8.22% 2.3%
2025/04/18 6.38% 2.69% 4.35% 2.83% 23.66% 4.73% 2.76% 3.19% 9.57% 2.71%
2025/04/19 8.92% 6.64% 8.37% 6.86% 2.74% 4.96% 7.54% 5.22% 5.27% 4.21%
2025/04/20 7.98% 6.15% 5.77% 7.29% 7.97% 3.32% 6.51% 4.11% 3.08% 3.72%
2025/04/21 7.04% 0.62% 7.01% 5.96% 0.04% 5.75% 6.55% 2.66% 4.63% 3.03%
2025/04/22 9.81% 2.6% 8.42% 9.33% 4.57% 5.3% 7.37% 5.82% 2.29% 3.86%
2025/04/23 9.52% 6.62% 6.74% 9.73% 4.53% 4.29% 3.39% 2.27% 1.69% 2.22%
2025/04/24 7.24% 4.97% 6.53% 8.36% 5.53% 5.01% 6.05% 1.98% 1.66% 2.97%
2025/04/25 10.18% 4% 8.45% 10.45% 4.14% 7.09% 4.9% 2.09% 1.1% 3.84%
2025/04/26 11.11% 0.95% 9.09% 8.69% 0.78% 8.4% 7.77% 1.85% 4.98% 3.47%
2025/04/27 10.78% 0.4% 9.15% 9.09% 2.87% 7.27% 8.58% 7.19% 4.26% 3.2%
2025/04/28 8.7% 1.15% 9.51% 7.08% 8.75% 7.6% 3.81% 2.51% 1.46% 3.3%
2025/04/29 6.8% 6.38% 8.21% 5.87% 10.81% 6.88% 4% 2.2% 1.94% 2.92%
2025/04/30 10.86% 9.51% 8.78% 8.15% 7.97% 7.32% 3.83% 3.32% 2.43% 1.49%

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In April 2025, Isuzuute.com.au’s PPC spend share fluctuated, peaking at 12.17% on April 6. Marketdirect.com.au saw a significant drop, while Ezytrail.com.au experienced a dramatic spike mid-month. Mazda.com.au maintained steady growth, and Nissan.com.au surged towards the end. The month concluded with diverse trends across advertisers.

Market Exposure

Competitor Count for AUS Automotive Commercial Vehicles

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 265
2025/04/02 254
2025/04/03 260
2025/04/04 255
2025/04/05 255
2025/04/06 258
2025/04/07 271
2025/04/08 252
2025/04/09 236
2025/04/10 242
2025/04/11 246
2025/04/12 251
2025/04/13 261
2025/04/14 264
2025/04/15 245
2025/04/16 260
2025/04/17 254
2025/04/18 238
2025/04/19 283
2025/04/20 276
2025/04/21 274
2025/04/22 288
2025/04/23 288
2025/04/24 263
2025/04/25 278
2025/04/26 254
2025/04/27 262
2025/04/28 262
2025/04/29 261
2025/04/30 237

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 288 on April 22-23. The month concluded with a dip to 237.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Commercial Vehicles

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
ezytrail.com.au 3.8%
visionrv.com.au 2.32%
nissan.com.au 2.27%
kubota.com.au 1.76%
foodtrailerking.com.au 1.43%
carsales.com.au -1.92%
maverickcampers.com.au -2.03%
marketdirect.com.au -2.52%
trailertrailers.com.au -3.21%
stonegateindustries.com.au -4.5%

Copyright © Adthena. All rights reserved.

Ezytrail leads with a 3.80% click share rise, while Stonegate Industries drops by 4.50%. Vision RV and Nissan also see positive gains.

Campaign Efficiency

AUS Automotive Commercial Vehicles Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date marketdirect.com.au ezytrail.com.au isuzuute.com.au visionrv.com.au mazda.com.au honda.com.au carsales.com.au ldvautomotive.com.au stonegateindustries.com.au nbttrailers.com.au
2025/04/01 13.8% 11.44% 3.61% 4.84% 3.28% 2.6% 4.52% 2.98% 3.92% 3.24%
2025/04/02 10.8% 18.29% 2.75% 0% 2.63% 2.14% 4.46% 3.22% 12.57% 3.56%
2025/04/03 10.32% 12.36% 4.25% 3.71% 2.68% 2.14% 3.43% 4% 2.58% 11.09%
2025/04/04 25.98% 19.08% 3.6% 3.53% 2.93% 3.45% 5.28% 3.06% 2.43% 0.09%
2025/04/05 10.4% 4.55% 3.61% 7.26% 3.72% 4.38% 4.5% 2.56% 5.08% 5.47%
2025/04/06 6.22% 11.38% 6.2% 0.98% 4.41% 3.85% 7.49% 4.45% 0.86% 0.13%
2025/04/07 15.18% 14.44% 5.58% 3.8% 3.5% 4.27% 6.19% 3.48% 0.33% 0.52%
2025/04/08 2.36% 13.1% 3.12% 3.22% 3.67% 4.19% 5.92% 2.57% 1.12% 5.52%
2025/04/09 4.95% 15.94% 4.64% 2.41% 3.73% 3.05% 2.4% 2.44% 19.7% 0.22%
2025/04/10 10.19% 12.55% 2.22% 0.78% 2.39% 2.1% 2.27% 2.15% 15.8% 1.27%
2025/04/11 7.61% 16.71% 3.5% 2.17% 3.58% 2.39% 5.41% 2.14% 0.3% 0.6%
2025/04/12 15.97% 9.28% 2.49% 5.15% 2.59% 1.42% 9.48% 2.28% 0.21% 3.83%
2025/04/13 7.19% 9.03% 3.11% 0% 2.8% 1.38% 11.62% 2.75% 1.54% 9.18%
2025/04/14 17.76% 8.61% 3.34% 2.35% 2.61% 1.86% 6.8% 2.94% 12.51% 1.61%
2025/04/15 17.94% 17.11% 2.64% 1.08% 3.78% 3.3% 6.7% 2.07% 2.3% 0.75%
2025/04/16 13.92% 12.01% 3.1% 9.83% 3% 1.34% 5.73% 2.54% 0.3% 6.01%
2025/04/17 2.61% 34.84% 2.75% 6.18% 2.49% 1.28% 8.13% 1.8% 0.15% 2.76%
2025/04/18 3.95% 46.33% 2.15% 3.95% 1.59% 2.13% 8.26% 1.57% 0.24% 2.98%
2025/04/19 14.6% 5.77% 4.68% 3.75% 4.48% 3.06% 6.55% 3.54% 0.72% 3.23%
2025/04/20 11.51% 15.67% 4.63% 0.95% 2.87% 1.81% 3.25% 2.68% 3.51% 1.45%
2025/04/21 1.48% 0.17% 4.55% 0.25% 4.53% 4.08% 6.48% 2.35% 2.3% 8.97%
2025/04/22 6.29% 10.8% 7.04% 3.83% 5.27% 3.75% 2.59% 4.59% 2% 2.1%
2025/04/23 13.95% 10.31% 5.74% 8.07% 3.42% 2.54% 2.03% 1.74% 2.01% 0.74%
2025/04/24 9.79% 10.46% 3.89% 7.47% 3.34% 2.94% 2.21% 1.61% 4.08% 1.87%
2025/04/25 8.9% 8.81% 5.73% 12.72% 4.63% 4.53% 1.7% 1.91% 2.07% 1.59%
2025/04/26 2.8% 1.92% 8.64% 0.2% 6.84% 6.68% 6.74% 2.6% 0.84% 0.14%
2025/04/27 1.05% 7.36% 7.46% 11.71% 6.05% 5% 5.69% 6.05% 0.59% 0.36%
2025/04/28 2.61% 20.64% 5.12% 6.67% 5.42% 4.75% 1.59% 2.01% 4.6% 0.16%
2025/04/29 12.33% 20.72% 3.28% 7.6% 4.16% 3.72% 2.04% 1.6% 0.44% 5.13%
2025/04/30 18.94% 13.52% 6.23% 5.8% 4.77% 4.21% 3.45% 2.19% 1.48% 0.13%

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Ezytrail.com.au led April with fluctuating impressions, peaking mid-month. Marketdirect.com.au showed volatility, ending strong. Stonegateindustries.com.au had sporadic spikes, while others maintained steady shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Commercial Vehicles

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    New & Used Caravans For Sale https://www.caravancampingsales.com.au › caravans

    Caravancampingsales.com.au — Find New & Used Caravans, Campers, Motorhomes & RV's For Sale. Enquire Online! Browse our Range of New & Used Caravans For Sale & Enquire Online Today!

  2. 2
    Isuzu D-MAX - 3.5T Towing+ Ute https://www.isuzuute.com.au

    Drive Away in the D-MAX 4x2 SX 1.9L from $32,990. Visit your Isuzu UTE Dealer today! Experience the...

  3. 3
    LDV Automotive https://www.ldvautomotive.com.au

    T60 MAX Pro Auto offer — Get T60 MAX Pro Auto from $36,990 driveaway for ABN Holders. That’s...

  4. 4
    Lexus RX 350 https://www.lexus.com.au › lexus › rx350

    The SUV For Any Lifestyle — Functionality, Technology, Luxury & Comfort At The Heart Of The Lexus RX. Find Out More.

  5. 5
    The Nissan Navara - Up to 10YR/300,000km Warranty^ https://www.nissan.com.au › navara

    ^Whichever occurs first, and when servicing at authorised Nissan dealers. The ute that can take...

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In the competitive landscape of Google’s PPC, five standout ads capture attention with distinct themes and messages. Caravancampingsales.com.au entices adventure seekers with a vast selection of caravans, emphasizing online convenience. Isuzuute.com.au highlights the D-MAX’s towing prowess, appealing to utility-focused buyers. Ldvautomotive.com.au targets business owners with a special offer on the T60 MAX Pro Auto. Lexus.com.au presents the RX 350 as the epitome of luxury and versatility. Lastly, Nissan.com.au assures reliability with an impressive warranty on the Navara, promising long-term peace of mind.

Frequently Asked Questions

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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