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AUS Automotive Dealerships - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Dealerships category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Automotive Dealerships brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
carsales.com.au 35.55
carsguide.com.au 6.97
autotrader.com.au 6.92
drive.com.au 6.06
bmw.com 3.78
toyota.com.au 3.31
cars24.com.au 2.83
honda.com.au 2.25
mazda.com.au 1.54
subaru.com.au 1.45
others 29.34

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Carsales.com.au leads with 35.55% click share, followed by others at 29.34%. Carsguide.com.au and Autotrader.com.au trail closely, highlighting competitive dynamics.

Market Exposure

Share of Spend for the top 10 AUS Automotive Dealerships brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date carsales.com.au drive.com.au subaru.com.au autotrader.com.au carsguide.com.au cars24.com.au honda.com.au toyota.com.au carma.com.au mazda.com.au
2025/05/01 23.39% 7.36% 2.48% 2.88% 4.92% 6.04% 3.9% 3.96% 1.15% 3.92%
2025/05/02 17.71% 9.31% 2.42% 3.06% 8.25% 8.72% 3.91% 3.95% 0.73% 3.65%
2025/05/03 14.64% 5.37% 2.06% 4.07% 7.25% 3.92% 6.6% 3.75% 1.24% 4.71%
2025/05/04 16.56% 5.87% 2.2% 3.51% 9.29% 2.56% 5.39% 4.93% 0.88% 3.84%
2025/05/05 20.8% 5.55% 1.14% 4.98% 9.13% 3.53% 4.89% 4.33% 1.68% 4%
2025/05/06 18.56% 5.21% 1.82% 4.63% 5.69% 2.82% 11.02% 5.1% 0.94% 4.27%
2025/05/07 17.84% 5.92% 1.94% 4.68% 5.5% 4.61% 7.52% 4.01% 1.11% 3.11%
2025/05/08 16.34% 6.8% 1.46% 7.37% 6.99% 5.22% 9.78% 4.73% 0.93% 3%
2025/05/09 17.41% 5.03% 2.32% 4.08% 4.09% 5.4% 5.48% 5.17% 2.04% 3.81%
2025/05/10 19.01% 5.83% 2.42% 4.85% 3.73% 5.06% 3.75% 4.88% 1.31% 3.68%
2025/05/11 18.13% 6.08% 2.55% 4.88% 4.67% 6.49% 3.52% 4.02% 1.74% 3.82%
2025/05/12 14.64% 5.13% 2.58% 7.63% 4.87% 2.91% 3.92% 4.54% 1.48% 3.81%
2025/05/13 15.03% 4.74% 4.33% 7.12% 5.14% 2.92% 3.9% 3.95% 1.36% 4.03%
2025/05/14 16.84% 4.89% 3.76% 6.75% 4.65% 3.56% 4.59% 4.15% 2.12% 3.42%
2025/05/15 16.89% 5.05% 3.6% 7% 4.72% 3.77% 2.9% 4.46% 1.42% 3.31%
2025/05/16 19.12% 5.69% 4.12% 6.6% 4.06% 2.94% 2.23% 3.98% 1.51% 3.48%
2025/05/17 17.65% 8.16% 4.25% 6.09% 5.68% 4.93% 2.25% 3.97% 2.51% 2.99%
2025/05/18 18.5% 8.83% 3.34% 5.34% 2.96% 4.35% 1.8% 3.13% 2.29% 2.48%
2025/05/19 23.03% 9.38% 3.84% 7.72% 4.21% 3.54% 3.41% 3.61% 2.75% 2.06%
2025/05/20 18.16% 7.48% 4.63% 7.39% 4.2% 3.76% 2.39% 4.99% 2.52% 2.23%
2025/05/21 21.04% 9.56% 5.21% 7.59% 6.89% 2.41% 1.68% 3.4% 1.64% 1.92%
2025/05/22 15.42% 10.07% 4.96% 5.91% 6.4% 7.28% 1.39% 3.12% 3.06% 2.07%
2025/05/23 17.65% 10.97% 5.23% 6.3% 7.26% 7.36% 1.62% 2.8% 2.55% 1.83%
2025/05/24 16.48% 9.47% 6.49% 6.7% 3.87% 4.35% 2.2% 3.58% 2.23% 2.19%
2025/05/25 17.14% 9.97% 8.27% 5.4% 5.41% 2.85% 3.64% 3.54% 1.76% 2.01%
2025/05/26 18.25% 6.83% 5.05% 8.88% 5.89% 2.77% 3.16% 3.76% 1.78% 1.48%
2025/05/27 18.38% 7.91% 5.64% 8.85% 4.54% 5.51% 3.21% 3.44% 1.58% 1.55%
2025/05/28 15.11% 9.06% 5.02% 6.75% 3.92% 5.69% 4.11% 2.91% 1.84% 1.63%
2025/05/29 13.09% 8.14% 6.68% 4.82% 2.52% 4.47% 4.74% 3.52% 5.5% 2.19%
2025/05/30 16.25% 7.99% 9.31% 4.46% 4.67% 3.35% 3.47% 5.2% 2.26% 1.93%
2025/05/31 15.83% 11.04% 6.72% 5.94% 4.98% 3.91% 3.82% 2.71% 2.4% 1.32%

Copyright © Adthena. All rights reserved.

In May 2025, carsales.com.au led with fluctuating spend, peaking at 23.39% and ending at 15.83%. Drive.com.au saw a steady rise, closing at 11.04%. Subaru.com.au’s share increased, finishing at 6.72%. Autotrader.com.au maintained stability, ending at 5.94%.

Market Exposure

Competitor Count for AUS Automotive Dealerships

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 662
2025/05/02 660
2025/05/03 672
2025/05/04 663
2025/05/05 683
2025/05/06 688
2025/05/07 738
2025/05/08 721
2025/05/09 708
2025/05/10 683
2025/05/11 684
2025/05/12 684
2025/05/13 677
2025/05/14 695
2025/05/15 699
2025/05/16 700
2025/05/17 680
2025/05/18 687
2025/05/19 681
2025/05/20 665
2025/05/21 667
2025/05/22 680
2025/05/23 669
2025/05/24 677
2025/05/25 666
2025/05/26 684
2025/05/27 682
2025/05/28 676
2025/05/29 684
2025/05/30 667
2025/05/31 670

Copyright © Adthena. All rights reserved.

In May 2025, distinct advertisers fluctuated, peaking at 738 on May 7. The month concluded with 670 advertisers, reflecting a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Dealerships

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
drive.com.au 2.86%
subaru.com.au 1.49%
qautomotive.com.au 0.82%
autotrader.com.au 0.7%
carma.com.au 0.6%
carsguide.com.au -0.6%
toyota.com.au -0.68%
mazda.com.au -0.78%
honda.com.au -1.12%
bmw.com -1.21%

Copyright © Adthena. All rights reserved.

Subaru.com.au and drive.com.au surged in click share, while bmw.com and honda.com.au faced declines.

Campaign Efficiency

AUS Automotive Dealerships Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date carsales.com.au drive.com.au autotrader.com.au carsguide.com.au subaru.com.au cars24.com.au carma.com.au honda.com.au toyota.com.au mazda.com.au
2025/05/01 29.55% 8.25% 3.76% 6.1% 1.1% 7.32% 1.24% 2.29% 4.18% 2.57%
2025/05/02 24.05% 9.53% 4.32% 11.56% 1.19% 10.7% 0.75% 2.44% 2.96% 2.36%
2025/05/03 22.26% 5.9% 5.22% 9.97% 1.02% 4.48% 1.57% 5.46% 2.86% 3.1%
2025/05/04 23.55% 7.14% 4.71% 10.6% 1.23% 2.9% 0.9% 3.98% 3.48% 2.51%
2025/05/05 27.06% 6.7% 6.61% 10.98% 0.52% 4.22% 2.2% 3.37% 2.94% 3.44%
2025/05/06 24.18% 5.59% 6.33% 7.21% 0.8% 3.1% 0.99% 10.84% 4.27% 3.76%
2025/05/07 25.08% 6.68% 5.53% 6.95% 0.89% 5.28% 1.31% 6.31% 3.01% 1.96%
2025/05/08 21.4% 8.24% 9.81% 6.98% 0.67% 6.13% 0.98% 9.27% 4.03% 2.04%
2025/05/09 24.74% 5.78% 5.14% 5.02% 1.07% 7.13% 2.49% 4.07% 3.71% 2.51%
2025/05/10 28.43% 6.7% 6.33% 4.37% 1.15% 5.63% 1.49% 2.51% 3.71% 2.36%
2025/05/11 26.42% 7.37% 6.04% 5.84% 1.15% 7.62% 1.97% 2.24% 2.58% 2.28%
2025/05/12 21.65% 6.01% 9.88% 6.17% 1.74% 3.57% 2.01% 2.67% 3.35% 2.63%
2025/05/13 19.8% 5.56% 8.97% 6.27% 2.96% 3.6% 2.03% 2.77% 3.33% 2.72%
2025/05/14 21.63% 5.84% 9.11% 5.83% 2.78% 4.51% 2.6% 3.24% 3.79% 2.19%
2025/05/15 23.31% 6.69% 9.76% 6.1% 2.54% 4.61% 2.08% 2.02% 3.19% 2.24%
2025/05/16 26.62% 6.66% 8.05% 4.89% 2.87% 3.75% 1.82% 1.51% 3.26% 2.41%
2025/05/17 22.16% 9.99% 7.9% 7.09% 2.82% 5.39% 2.78% 2.22% 2.85% 1.89%
2025/05/18 25.66% 10.82% 6.17% 3.48% 2.67% 5.19% 2.25% 1.42% 2.57% 1.73%
2025/05/19 28.55% 11.08% 8.95% 4.99% 2.55% 3.54% 2.97% 3.62% 2.59% 1.31%
2025/05/20 22.68% 8.93% 8.9% 5.35% 3.14% 3.97% 2.68% 1.46% 3.68% 1.38%
2025/05/21 25.92% 10.79% 8.94% 7.95% 3.73% 2.81% 1.88% 1.08% 2.62% 1.17%
2025/05/22 19.87% 12.06% 7.55% 8.36% 3.65% 8.8% 3.33% 0.8% 2.33% 1.25%
2025/05/23 23.55% 13.42% 8.13% 7.79% 4.44% 6.76% 3.11% 0.96% 2.17% 1.05%
2025/05/24 22.37% 11.31% 7.93% 4.49% 5.79% 5.29% 2.42% 1.53% 2.53% 1.32%
2025/05/25 22.33% 11.75% 6.44% 6.8% 8.07% 3.19% 1.89% 2.23% 2.88% 1.13%
2025/05/26 24.44% 7.26% 11.62% 7.24% 3.53% 2.58% 1.88% 2.21% 2.64% 0.83%
2025/05/27 25.21% 9.66% 11.34% 5.69% 4.92% 4.15% 1.83% 2.07% 2.32% 0.91%
2025/05/28 18.87% 9.58% 8.9% 4.53% 4.09% 3.96% 2.08% 3.53% 2.03% 0.92%
2025/05/29 16.68% 10.13% 6.21% 3.3% 5.85% 4.92% 7.74% 4.35% 2.7% 1.21%
2025/05/30 22.18% 9.37% 5.43% 6.2% 9.03% 3.81% 2.82% 2.45% 4.71% 1.15%
2025/05/31 21.76% 13.19% 7.01% 6.48% 6.36% 4.2% 3.07% 2.97% 2.45% 0.73%

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In May 2025, carsales.com.au led with fluctuating impressions, peaking early and mid-month. Drive.com.au gained momentum, ending strong. Autotrader.com.au and carsguide.com.au showed varied trends, while subaru.com.au and cars24.com.au had notable spikes. Carma.com.au and honda.com.au experienced mid-month surges. Toyota.com.au and mazda.com.au maintained steady impressions.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Dealerships

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Find Used Cars for Sale | Cars under $20K | QLD https://www.autotrader.com.au › cars-under-20k › for-sale

    Find out if a car has been stolen, written-off & more. Buy with confidence at Autotrader! Online Car Marketplace Where Everyone Wins. Search with Confidence at Autotrader.com.au.

  2. 2
    carsales.com.au https://www.carsales.com.au

    Compare Cars — Australia's No.1 because it works! Best place to buy & sell cars. Enquire online today. Australia's #1 for...

  3. 3
    New & Used Cars for Sale https://www.carsguide.com.au › nsw › cars-above-20k

    CarsGuide — Search for all cars for sale above $20,000 in NSW, brand new or used. It's free to sell your car with Australia's largest auto brand. Largest Auto Brand in AUS. Latest Car News & Reviews. Detailed Car Specs.

  4. 4
    Used Cars for Sale https://www.drive.com.au

    Cars for Sale near You — Experience hassle-free car transactions with Drive. Browse & find the best option for you. Get the Best Used Car Deals by Local Dealers. Find the Right...

  5. 5
    Subaru EOFY Sale - 5 Years Roadside Assistance* https://www.subaru.com.au

    The Subaru EOFY Sale is on & now’s the time to get behind the wheel of a Subaru. With 5 years Roadside Assistance¹ and Factory Bonus² on select new or demo Subaru models.

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In the competitive landscape of automotive PPC ads, five top performers emerge. Autotrader.com.au entices with confidence, offering cars under $20K. Carsales.com.au, Australia’s top choice, promises effective transactions. CarsGuide.com.au highlights its vast selection above $20K. Drive.com.au ensures hassle-free deals, while Subaru.com.au tempts with enticing EOFY offers.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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