AUS Automotive Dealerships - PPC Market Share Analysis July 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Dealerships category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Automotive Dealerships brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
carsales.com.au 30.11
drive.com.au 8.05
autotrader.com.au 7.1
carsguide.com.au 6.85
bmw.com 3.57
toyota.com.au 3.24
cars24.com.au 2.59
subaru.com.au 2.4
honda.com.au 2.01
mazda.com.au 1.48
others 32.6
  • carsales.com.au - 30.11%
  • drive.com.au - 8.05%
  • autotrader.com.au - 7.1%
  • carsguide.com.au - 6.85%
  • bmw.com - 3.57%
  • toyota.com.au - 3.24%
  • cars24.com.au - 2.59%
  • subaru.com.au - 2.4%
  • honda.com.au - 2.01%
  • mazda.com.au - 1.48%
  • others - 32.6%

Copyright © Adthena. All rights reserved.

Carsales.com.au leads with 30.11% click share, closely followed by ‘others’ at 32.6%. Drive.com.au and Autotrader.com.au trail behind with 8.05% and 7.1%, respectively.

Market Exposure

Share of Spend for the top 10 AUS Automotive Dealerships brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date carsales.com.au drive.com.au autotrader.com.au subaru.com.au cars24.com.au carsguide.com.au mazda.com.au toyota.com.au volkswagen.com.au honda.com.au
2025/06/01 13.28% 11.2% 5.51% 7.69% 2.15% 2.99% 1.69% 4.49% 2.31% 3.08%
2025/06/02 17.18% 8.33% 6.62% 6.69% 2.34% 5.37% 2.59% 3.88% 2.18% 1.98%
2025/06/03 15.39% 10.06% 5.7% 7.94% 6.28% 5.94% 2.01% 3.78% 2.2% 2.99%
2025/06/04 20.95% 8.47% 7.99% 6.31% 2.96% 3.72% 2.13% 2.64% 2.19% 3%
2025/06/05 16.4% 8.99% 6.27% 7.04% 4.07% 3.8% 2.54% 4.34% 2.01% 2.51%
2025/06/06 17.03% 7.84% 5.93% 7.74% 4.51% 3.69% 2.59% 4.54% 1.89% 2.85%
2025/06/07 13.93% 10.56% 5.28% 5.63% 4.01% 4.38% 1.93% 4.52% 1.79% 3.25%
2025/06/08 19.66% 12.77% 5.11% 4.46% 1.98% 2.55% 2.07% 2.43% 2.08% 1.85%
2025/06/09 20.57% 7.72% 5.81% 6.41% 2.17% 2.43% 1.96% 3.37% 2.48% 3.82%
2025/06/10 17.65% 6.84% 5.39% 5.15% 3.96% 3.65% 2.49% 5.85% 2.45% 5.01%
2025/06/11 18.1% 8.62% 4.49% 5.87% 3.64% 4.07% 2.25% 4.95% 1.83% 5.18%
2025/06/12 14.02% 5.49% 4.2% 5.78% 3.38% 4.59% 4.39% 3.8% 2.25% 3.94%
2025/06/13 16.62% 7.71% 5.35% 4.9% 2.99% 5.68% 2.16% 4.96% 2.62% 3.65%
2025/06/14 14.5% 5.12% 6.41% 5.41% 2.75% 6.6% 2.43% 3.36% 2.36% 4.88%
2025/06/15 17.31% 4.7% 5.73% 5.22% 3.19% 4.3% 2.74% 3.59% 2.41% 4.28%
2025/06/16 16.57% 7.45% 5.48% 5.6% 3.29% 3.94% 2.77% 2.85% 2.19% 5.9%
2025/06/17 16.15% 7.55% 4.85% 5.47% 6% 5.47% 2.3% 2.81% 2.18% 4.38%
2025/06/18 16.03% 8.14% 5.66% 5.65% 4.13% 3.93% 2.1% 4.19% 1.99% 4.47%
2025/06/19 16.89% 7.75% 4.76% 4.7% 4.24% 4.44% 2.25% 4.79% 1.98% 2.28%
2025/06/20 17.72% 6.91% 4.98% 4.32% 4.68% 3.27% 3% 2.94% 2.32% 2.51%
2025/06/21 17.63% 12.01% 6.79% 3.3% 3.44% 4.53% 2.24% 3.22% 1.75% 2.13%
2025/06/22 16.2% 11.51% 4.4% 5.19% 3.79% 4.97% 2.37% 2.89% 2.17% 1.86%
2025/06/23 15.7% 8.9% 4.56% 4.87% 4.13% 5.66% 2.79% 3.31% 2.48% 2.17%
2025/06/24 16.89% 10.23% 7.07% 6.14% 5.14% 3.46% 2.3% 3.21% 2.17% 1.57%
2025/06/25 13.17% 10.09% 6.67% 4.69% 3.99% 3.45% 2.74% 3.35% 1.96% 1.38%
2025/06/26 16.89% 8.47% 6.68% 5.27% 3.92% 2.87% 2.56% 3.34% 1.91% 1.82%
2025/06/27 17.26% 9.92% 6.31% 3.92% 4.85% 3.17% 2% 2.61% 1.92% 1.72%
2025/06/28 16.26% 10.15% 5.7% 4.87% 7.84% 2.81% 2.65% 2.35% 2.12% 1.71%
2025/06/29 14.62% 7.67% 7.82% 4.59% 3.42% 3.06% 2.24% 2.53% 1.67% 1.94%
2025/06/30 19.22% 9.93% 7.85% 4.97% 4.46% 4.27% 3.18% 2.38% 1.73% 1.55%
  • carsales.com.au
  • drive.com.au
  • autotrader.com.au
  • subaru.com.au
  • cars24.com.au
  • carsguide.com.au
  • mazda.com.au
  • toyota.com.au
  • volkswagen.com.au
  • honda.com.au

Copyright © Adthena. All rights reserved.

In June 2025, carsales.com.au led with fluctuating spend, peaking at 20.95% on June 4. Drive.com.au saw a dip mid-month but rebounded to 12.01% on June 21. Autotrader.com.au maintained steady growth, ending at 7.85%.

Market Exposure

Competitor Count for AUS Automotive Dealerships

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/06/01 682
2025/06/02 700
2025/06/03 675
2025/06/04 662
2025/06/05 682
2025/06/06 693
2025/06/07 723
2025/06/08 692
2025/06/09 679
2025/06/10 677
2025/06/11 684
2025/06/12 691
2025/06/13 664
2025/06/14 669
2025/06/15 673
2025/06/16 681
2025/06/17 671
2025/06/18 647
2025/06/19 656
2025/06/20 639
2025/06/21 645
2025/06/22 639
2025/06/23 624
2025/06/24 621
2025/06/25 616
2025/06/26 619
2025/06/27 606
2025/06/28 582
2025/06/29 593
2025/06/30 587

Copyright © Adthena. All rights reserved.

Advertisers peaked at 723 on June 7, then steadily declined, ending at 587 on June 30.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Dealerships

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
drive.com.au 0.8%
cars24.com.au 0.73%
mgmotor.com.au 0.44%
philgilberttoyota.dealer.toyota.com.au 0.42%
carcity.com.au 0.29%
carsales.com.au -0.42%
honda.com.au -0.6%
toyota.com.au -0.63%
subaru.com.au -0.75%
carsguide.com.au -0.79%

Copyright © Adthena. All rights reserved.

Drive.com.au and Cars24.com.au surged in click share, while Carsguide.com.au and Subaru.com.au faced declines.

Campaign Efficiency

AUS Automotive Dealerships Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date carsales.com.au drive.com.au autotrader.com.au carsguide.com.au cars24.com.au subaru.com.au carma.com.au toyota.com.au mymoto.com.au honda.com.au
2025/06/01 17.44% 11.7% 6.43% 3.97% 2.13% 8.49% 2.69% 3.68% 1.13% 2.5%
2025/06/02 19.86% 10.16% 8.57% 7.25% 2.53% 5.61% 1.92% 3.22% 1.21% 1.42%
2025/06/03 17.71% 12.1% 7.6% 8.49% 6.39% 7.88% 1.83% 2.95% 2.01% 2.06%
2025/06/04 25.07% 9.96% 10.18% 5.36% 2.96% 5.45% 1.29% 2.11% 1.38% 2.08%
2025/06/05 17.25% 10.86% 7.8% 4.88% 4.41% 5.36% 1.82% 3.05% 2.51% 1.65%
2025/06/06 20.25% 9.82% 8.06% 5.33% 5.44% 6.99% 1.47% 3.36% 1.31% 2.26%
2025/06/07 16.9% 13.33% 6.98% 6.04% 4.93% 4.81% 1.89% 3.67% 0.74% 2.29%
2025/06/08 22.48% 16.48% 6.72% 3.74% 1.99% 3.65% 2.33% 2.03% 0.79% 1.33%
2025/06/09 24.09% 9.91% 8.23% 3.35% 2.21% 6.55% 2.07% 2.63% 1.3% 3.59%
2025/06/10 21.35% 8.55% 7.27% 5.26% 4.99% 4.29% 1.37% 6.08% 1.14% 4.36%
2025/06/11 21.84% 9.61% 6.29% 5.79% 4.19% 5.24% 1.73% 4.45% 1.38% 3.63%
2025/06/12 16.88% 6.9% 6.03% 6.32% 4.1% 4.88% 2.4% 3.68% 3.1% 2.87%
2025/06/13 20.23% 9.69% 7.03% 8.2% 3.55% 3.58% 1.4% 5.01% 0.93% 2.83%
2025/06/14 18.83% 6.18% 8.44% 9.11% 2.79% 5.05% 1.82% 2.66% 1.35% 3.54%
2025/06/15 21.92% 5.8% 7.61% 5.81% 3.44% 4.21% 2.56% 3.28% 1.75% 3.15%
2025/06/16 21.07% 9.38% 7.16% 5.27% 3.33% 4.03% 2.09% 2.78% 1.54% 4.98%
2025/06/17 21.24% 9.15% 6.4% 7.27% 5.74% 3.76% 1.57% 2.65% 1.26% 3.17%
2025/06/18 19.89% 10.17% 7.61% 4.94% 4.85% 4.65% 3.48% 3.71% 1.24% 3.79%
2025/06/19 21.27% 9.85% 6.17% 6.2% 5.04% 3.3% 2.14% 4.56% 1.58% 1.69%
2025/06/20 21.59% 8.82% 6.18% 4.5% 5.83% 3.12% 1.77% 2.68% 2.87% 1.71%
2025/06/21 20.66% 14.24% 8.61% 6.02% 4.06% 2.12% 1.65% 2.67% 1.56% 1.31%
2025/06/22 19.81% 14.63% 5.49% 6.66% 4.51% 4.39% 1.49% 2.45% 1.44% 1.27%
2025/06/23 19.71% 10.55% 6.32% 7.56% 5.35% 3.26% 1.63% 2.63% 1.03% 1.84%
2025/06/24 19.52% 12.45% 8.61% 4.24% 6.34% 5.34% 1.54% 2.63% 2.67% 1.11%
2025/06/25 17.04% 11.91% 8.82% 4.74% 4.23% 3.27% 2.17% 3.05% 1.9% 0.9%
2025/06/26 20.02% 10.68% 8.58% 3.66% 4.47% 4.47% 2.48% 3.36% 1.83% 1.44%
2025/06/27 20.38% 12.69% 8.33% 4.25% 5.83% 2.84% 2.28% 2.35% 1.51% 2.03%
2025/06/28 19.23% 12.44% 7.76% 4.13% 8.62% 3.21% 3.28% 2.04% 1.54% 2.41%
2025/06/29 18.38% 8.87% 10.21% 4.26% 3.72% 3.57% 2.73% 2.19% 1.85% 1.99%
2025/06/30 23.14% 11.67% 9.74% 5.64% 5.24% 3.58% 2.31% 1.9% 1.34% 1.32%
  • carsales.com.au
  • drive.com.au
  • autotrader.com.au
  • carsguide.com.au
  • cars24.com.au
  • subaru.com.au
  • carma.com.au
  • toyota.com.au
  • mymoto.com.au
  • honda.com.au

Copyright © Adthena. All rights reserved.

In June 2025, carsales.com.au led with fluctuating impressions, peaking at 25.07% on June 4. Drive.com.au saw a mid-month dip, while autotrader.com.au maintained steady growth. By month’s end, carsales.com.au remained dominant.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Dealerships

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Dealerships - Last month
  1. 1
    New & Used Cars for Sale https://www.autotrader.com.au u203a used u203a cars-for-sale

    New & Used Cars in Your Area u2014 Know What You Are Buying - Get a Free AutoRecord Vehicle History Report for Peace of Mind! Easy & Stress-Free Search Tools To Help You Find Your Next Car Fast on...

  2. 2
    The BMW EXPO | Must End June 30th | Request A Test Drive https://www.bmw.com

    Experience exceptional at the BMW EXPO. Visit participating dealers this EOFY. Experience the...

  3. 3
    carsales.com.au https://www.carsales.com.au

    Car for sale - Australia u2014 Australia's No.1 because it works! Best place to buy & sell cars. Enquire online today. Australia's #1 for cars. Search for new & used cars on carsales.com.au. Enquire today!

  4. 4
    Used Cars for Sale - Cars for Sale Near You https://www.drive.com.au

    Experience hassle-free car transactions with Drive. Browse & find the best option for you

  5. 5
    Subaru EOFY Sale | 5 Years Roadside Assistance* https://www.subaru.com.au

    The Subaru EOFY Sale is on & nowu2019s the time to get behind the wheel of a Subaru. With 5...

Copyright © Adthena. All rights reserved.

In the competitive landscape of automotive PPC ads, AutoTrader, BMW, Carsales, Drive, and Subaru stand out. AutoTrader emphasizes transparency with free vehicle history reports, while BMW creates urgency with its limited-time EXPO. Carsales highlights its top position in Australia, Drive offers hassle-free transactions, and Subaru entices with extended roadside assistance. Each ad uniquely appeals to buyers’ desires for reliability, urgency, and convenience.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports