AUS Automotive Dealerships - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Dealerships category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Dealerships – AUS

Google AI Overview visibility for Automotive Dealerships AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 16.966731334
83.033268666
16%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 37
63
37%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 56%
Navigational 0%
Seasonal 0%
Local 2%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 AUS Automotive Dealerships brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
carsales.com.au 34.63
drive.com.au 9.54
cars24.com.au 8.09
bmw.com 4.83
autotrader.com.au 4.78
toyota.com.au 4.08
carsguide.com.au 4.02
carma.com.au 2.09
westsideauto.com.au 1.97
cherymotor.com.au 1.95
others 24.02
  • carsales.com.au - 34.63%
  • drive.com.au - 9.54%
  • cars24.com.au - 8.09%
  • bmw.com - 4.83%
  • autotrader.com.au - 4.78%
  • toyota.com.au - 4.08%
  • carsguide.com.au - 4.02%
  • carma.com.au - 2.09%
  • westsideauto.com.au - 1.97%
  • cherymotor.com.au - 1.95%
  • others - 24.02%

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In the automotive PPC landscape, carsales.com.au dominates with 34.63% click share, followed by drive.com.au at 9.54%. ‘Others’ collectively hold 24.02%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Automotive Dealerships brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date drive.com.au cars24.com.au carsales.com.au mazda.com.au bmw.com autotrader.com.au carsguide.com.au toyota.com.au carma.com.au cherymotor.com.au
2025/12/01 13.9% 18.71% 16.09% 2.25% 1.63% 3.24% 3.72% 3.46% 3.83% 1.39%
2025/12/02 12.03% 6.82% 20.71% 1.63% 2.82% 4.17% 6.84% 3.6% 2.89% 2.06%
2025/12/03 11.13% 10.43% 22.69% 1.48% 2.91% 4.74% 5.86% 3.71% 3.61% 2.18%
2025/12/04 9.96% 11.51% 19.92% 1.84% 3.1% 3.81% 3.63% 4.23% 5.34% 1.94%
2025/12/05 9.68% 11.77% 21.41% 2.72% 3.04% 3.7% 3.31% 4.43% 3.76% 1.86%
2025/12/06 12.73% 10.6% 17.04% 2.79% 2.29% 5.54% 4.15% 3.39% 3.43% 1.57%
2025/12/07 12.31% 14.35% 19.83% 1.33% 3.06% 3.3% 3.42% 3.72% 4.52% 1.81%
2025/12/08 9.24% 10.43% 24.59% 2.33% 2.82% 4.17% 3.76% 4.22% 3.42% 2.79%
2025/12/09 9.03% 9.33% 18.35% 1.89% 2.8% 3.45% 6.47% 5.05% 3.34% 2.47%
2025/12/10 10.95% 8.74% 17.74% 3.27% 2.44% 3.19% 6.3% 3.92% 4.78% 1.97%
2025/12/11 13.82% 9.74% 17.26% 3.59% 2.24% 3.39% 8.15% 3.66% 4.34% 3.08%
2025/12/12 10.66% 8.01% 21.05% 3.5% 2.77% 3.58% 5.82% 4.37% 2.45% 3.73%
2025/12/13 11.88% 11.89% 18.29% 2.41% 2.02% 2.71% 4.21% 3.97% 4.44% 3.21%
2025/12/14 13.34% 10.33% 20.74% 2.68% 3.31% 3% 4.64% 4.13% 3.09% 2.18%
2025/12/15 12.37% 13.18% 19.63% 1.96% 1.85% 3.27% 3.19% 4.52% 2.78% 4.35%
2025/12/16 9.79% 9.59% 20.46% 2.21% 2.13% 3.2% 5.58% 5.28% 3.35% 3.46%
2025/12/17 9.93% 11.99% 21.51% 2.27% 1.43% 2.42% 3.84% 4.41% 5.32% 5.29%
2025/12/18 15.72% 5.95% 26.08% 2.31% 2.22% 1.97% 6.76% 5.13% 2.25% 2.38%
2025/12/19 11.61% 15.41% 20.82% 2.91% 3.04% 1.93% 2.86% 4.38% 2.84% 6.23%
2025/12/20 13.76% 10% 16.55% 2.89% 3.54% 2.4% 3.95% 4.67% 2.88% 4.29%
2025/12/21 9.4% 12.81% 22.67% 3.3% 2.09% 2.65% 5.46% 3.84% 4.17% 2.6%
2025/12/22 12.76% 8.08% 20.23% 3.48% 3.17% 2.98% 4.39% 3.94% 3.06% 3.03%
2025/12/23 10.4% 10.84% 23.16% 2.81% 3.84% 3.1% 4.77% 4.27% 1.79% 2.95%
2025/12/24 10.94% 10.25% 20.95% 3.13% 3.08% 2.38% 3.87% 4.86% 2.31% 3.1%
2025/12/25 15.94% 14.14% 19.05% 2.71% 2.64% 2.89% 2.94% 3.99% 2.53% 3.23%
2025/12/26 12.8% 12.44% 20.91% 2.15% 2.85% 2.65% 3.4% 4.19% 2.31% 4.69%
2025/12/27 9.48% 13.32% 19.32% 3.32% 2.91% 3.11% 3.63% 4.42% 1.7% 4.54%
2025/12/28 13.51% 13.22% 15.1% 2.9% 2.51% 3.51% 4.61% 4.1% 1.94% 5.29%
2025/12/29 16.11% 14.42% 16.07% 4.72% 2.54% 3.26% 5.91% 3.09% 2.8% 3.34%
2025/12/30 16.03% 13.86% 16.08% 4.15% 2.74% 3.46% 4.97% 2.46% 3.38% 2.84%
2025/12/31 16.01% 15.41% 15.11% 6.03% 3.61% 3.5% 3.08% 3.06% 3.01% 2.4%
  • drive.com.au
  • cars24.com.au
  • carsales.com.au
  • mazda.com.au
  • bmw.com
  • autotrader.com.au
  • carsguide.com.au
  • toyota.com.au
  • carma.com.au
  • cherymotor.com.au

Copyright © Adthena. All rights reserved.

In December 2025, “carsales.com.au” dominated PPC spend, peaking at 26.08% on the 18th. “drive.com.au” saw fluctuations, ending strong at 16.01%. “cars24.com.au” had a notable rise on the 31st, reaching 15.41%. “mazda.com.au” and “bmw.com” maintained modest shares, while “autotrader.com.au” and “carsguide.com.au” showed consistent activity. “toyota.com.au” and “carma.com.au” experienced varied trends, with “cherymotor.com.au” peaking at 6.23% on the 19th. The month concluded with dynamic shifts across advertisers.

Market Exposure

Competitor Count for AUS Automotive Dealerships

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 407
2025/12/02 386
2025/12/03 410
2025/12/04 410
2025/12/05 407
2025/12/06 430
2025/12/07 419
2025/12/08 421
2025/12/09 417
2025/12/10 424
2025/12/11 410
2025/12/12 398
2025/12/13 419
2025/12/14 409
2025/12/15 448
2025/12/16 433
2025/12/17 457
2025/12/18 407
2025/12/19 414
2025/12/20 420
2025/12/21 427
2025/12/22 440
2025/12/23 440
2025/12/24 428
2025/12/25 433
2025/12/26 428
2025/12/27 429
2025/12/28 429
2025/12/29 412
2025/12/30 414
2025/12/31 397

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December saw fluctuating advertiser numbers, peaking at 457 on the 17th. The month concluded with a slight dip to 397.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Dealerships

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
bmw.com 1.2%
cars24.com.au 1.08%
drive.com.au 1.02%
mazda.com.au 0.61%
trucksales.com.au 0.6%
westsideauto.com.au -0.3%
carma.com.au -0.63%
autotrader.com.au -0.84%
carsales.com.au -1.27%
honda.com.au -1.5%

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In the past month, bmw.com led with a 1.20% click share increase, while honda.com.au saw a decline of 1.50%.

Campaign Efficiency

AUS Automotive Dealerships Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date drive.com.au cars24.com.au carsales.com.au mazda.com.au autotrader.com.au carsguide.com.au carma.com.au toyota.com.au bmw.com cherymotor.com.au
2025/12/01 15.66% 20.15% 17.64% 2.69% 4.39% 5.16% 4.07% 3.56% 1.23% 1.27%
2025/12/02 14.83% 7.9% 19.67% 0.87% 5.41% 9.21% 3.83% 3.58% 2.08% 1.7%
2025/12/03 13.11% 10.27% 23.28% 0.86% 7.01% 7.49% 4.43% 3.76% 1.93% 1.51%
2025/12/04 12.82% 12.61% 19.19% 1.2% 5.25% 5.22% 5.66% 3.75% 2% 1.57%
2025/12/05 11.87% 11.76% 20.24% 2.25% 5.05% 4.3% 5.36% 3.97% 2.13% 1.25%
2025/12/06 15.19% 10.7% 16.92% 2.3% 7.7% 5.5% 4.97% 3.1% 1.4% 1.16%
2025/12/07 16.25% 15.77% 18.42% 0.81% 4.75% 4.47% 6.43% 3.13% 2.03% 1.3%
2025/12/08 11.87% 10.98% 24.55% 2.17% 6.02% 5.35% 3.74% 4.69% 1.8% 2.38%
2025/12/09 11.41% 10.59% 18.55% 1.38% 5.3% 8.46% 3.25% 4.53% 1.9% 1.93%
2025/12/10 13.67% 9.82% 19.65% 2.9% 4.53% 6.96% 4.95% 3.74% 1.71% 1.65%
2025/12/11 15.9% 9.87% 17.95% 3.16% 4.95% 9.63% 3.99% 3.11% 1.5% 2.67%
2025/12/12 12.77% 8.7% 20.44% 3% 5.08% 7.43% 3.2% 4.19% 1.91% 3.3%
2025/12/13 14.19% 12.74% 18.04% 1.67% 3.92% 5.31% 5.61% 3.5% 1.41% 3.25%
2025/12/14 15.53% 11.46% 20.21% 1.88% 4.61% 5.84% 3.45% 3.97% 2.4% 1.78%
2025/12/15 14.87% 13.62% 18.49% 1.42% 4.69% 4.57% 3.08% 3.99% 1.34% 4.54%
2025/12/16 12.82% 11.24% 20.19% 1.63% 4.56% 7.36% 4.66% 5.28% 1.5% 2.74%
2025/12/17 12.09% 13.7% 20.17% 1.55% 3.6% 5.07% 6.91% 4% 0.94% 5.1%
2025/12/18 17.09% 6.95% 24.01% 1.66% 3.13% 7.63% 2.42% 5.49% 1.55% 1.73%
2025/12/19 14.19% 16.41% 18.88% 2.76% 2.87% 3.79% 3.93% 4.04% 2.14% 6.13%
2025/12/20 16.95% 11.64% 16.53% 1.96% 3.47% 5.42% 3.42% 4.36% 2.57% 3.64%
2025/12/21 11.96% 14.17% 21.27% 3.05% 3.83% 6.9% 5.81% 3.45% 1.51% 1.9%
2025/12/22 15.87% 8.58% 19.31% 3.11% 4.3% 6.23% 3.07% 3.6% 2.26% 2.11%
2025/12/23 13.1% 11.73% 21.08% 2.55% 4.36% 6.88% 2.3% 4.02% 2.79% 2.15%
2025/12/24 13.96% 11.49% 20.53% 2.4% 3.74% 5.39% 3.03% 4.86% 2.25% 2.29%
2025/12/25 18.29% 15.81% 18.77% 1.91% 3.53% 4.12% 3.46% 3.97% 1.92% 2.5%
2025/12/26 14.53% 14.07% 19.88% 1.69% 3.86% 4.91% 2.88% 4.15% 2.11% 4.09%
2025/12/27 11.88% 14.69% 18.94% 3.41% 4.56% 4.96% 2.22% 4.15% 2.08% 3.89%
2025/12/28 15.42% 14.73% 14.46% 2.31% 4.76% 6.45% 2.69% 4.27% 1.8% 4.9%
2025/12/29 17.46% 15.43% 15.7% 5.08% 4.55% 6.88% 3.51% 3.03% 1.89% 3.09%
2025/12/30 18.43% 14.8% 15.63% 4.18% 4.99% 6.18% 4.11% 2.49% 2.03% 2.42%
2025/12/31 17.8% 16.22% 15.52% 5.94% 5.43% 4.57% 4.52% 2.71% 2.56% 1.86%
  • drive.com.au
  • cars24.com.au
  • carsales.com.au
  • mazda.com.au
  • autotrader.com.au
  • carsguide.com.au
  • carma.com.au
  • toyota.com.au
  • bmw.com
  • cherymotor.com.au

Copyright © Adthena. All rights reserved.

In December 2025, carsales.com.au led with fluctuating dominance, peaking mid-month. Drive.com.au and cars24.com.au showed varied trends, while cherymotor.com.au surged late. The month concluded with carsales.com.au maintaining a strong presence.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Dealerships

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Dealerships - Last month
  1. 1
    Used car for sale in Australia https://www.cars24.com.au

    2 minute finance at CARS24 — Buy used cars from the comfort of your couch. Explore used sedans, SUVs, hatchbacks & more

  2. 2
    carsales.com.au https://www.carsales.com.au

    Car for sale in Australia — Search and enquire on new & used cars on carsales today! Australia's go-to for cars. Enquire for new ...

  3. 3
    Chery Tiggo 4 - From $23,990* Driveaway https://www.cherymotor.com.au

    Smart Technology, Smart Design & Smart Value.The Tiggo 4 Is An SUV That Will Surprise. A Small SUV that Redefine Expectations, Test Drive the Tiggo 4...

  4. 4
    Buy Cars on Australia's #1 Independent Car Sales Marketplace - Drive https://www.drive.com.au

    Drive Marketplace is Australia's leading car sales platform offering new, demo and used cars from vetted, handpicked dealers. Start your next car search today

  5. 5
    Mazda 2025 Plate Clearance - Incredible Driveaway Deals https://www.mazda.com.au

    Mazda's 2025 Plate Clearance is on now. Great driveaway deals across select 2025 models. Don't...

Copyright © Adthena. All rights reserved.

In the competitive landscape of Australia’s automotive market, top-performing PPC ads reveal distinct narratives. Cars24 emphasizes convenience with “2 minute finance” and a diverse range of vehicles. Carsales.com.au positions itself as Australia’s trusted car hub. Cherymotor.com.au highlights the Tiggo 4’s smart features and affordability. Drive.com.au showcases its independent marketplace with vetted dealers. Mazda’s 2025 Plate Clearance offers enticing driveaway deals. Each ad uniquely appeals to diverse consumer needs, from convenience to value.

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