AUS Automotive Auto Parts - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Auto Parts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Automotive Auto Parts AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	10.5315259217
	89.4684740783

10%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	43
	57

43%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	8%
Transactional	12%
Navigational	1%
Seasonal	0%
Local	0%
Problem Solving	5%

Market Exposure

Share of Clicks for top 10 AUS Automotive Auto Parts brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
repco.com.au	38.74
4wdsupacentre.com.au	13.03
supercheapauto.com.au	8.83
snapshades.com	5.13
australiacarcovers.com	1.82
mazda.com.au	1.65
ultracarmats.com	1.44
onlineautoparts.com.au	1.25
automotivesuperstore.com.au	1.05
99bikes.com.au	0.97
others	26.09

repco.com.au - 38.74%
4wdsupacentre.com.au - 13.03%
supercheapauto.com.au - 8.83%
snapshades.com - 5.13%
australiacarcovers.com - 1.82%
mazda.com.au - 1.65%
ultracarmats.com - 1.44%
onlineautoparts.com.au - 1.25%
automotivesuperstore.com.au - 1.05%
99bikes.com.au - 0.97%
others - 26.09%

Repco leads with 38.74% click share, followed by 4WDSupacentre at 13.03%. Others collectively hold 26.09%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Automotive Auto Parts brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	supercheapauto.com.au	4wdsupacentre.com.au	repco.com.au	snapshades.com	australiacarcovers.com	ultracarmats.com	mazda.com.au	automotivesuperstore.com.au	tyroola.com.au	bridgestone.com.au
2026/01/01	8.71%	11.44%	8.66%	6.04%	3.78%	3.6%	3.26%	1.69%	1.95%	1.24%
2026/01/02	8.64%	7.96%	6.92%	7.76%	3.63%	6.72%	1.66%	1.69%	2.82%	1.41%
2026/01/03	13.25%	8.73%	7.41%	11.87%	4.51%	6.68%	1.99%	1.54%	0.89%	0.86%
2026/01/04	9.59%	5.65%	8.93%	6.87%	4.76%	2.57%	3.43%	2.18%	2.06%	0.79%
2026/01/05	9.01%	5.75%	8.63%	7.18%	4.9%	2.7%	3.37%	1.44%	2.37%	1.82%
2026/01/06	9.49%	6.81%	5.46%	8.53%	4.6%	2.23%	2.02%	1.71%	1.52%	1.1%
2026/01/07	7.34%	8.9%	6.81%	5.93%	2.61%	5.49%	2.83%	1.74%	3.25%	0.84%
2026/01/08	12.23%	12.36%	6.73%	4.66%	3.97%	1.98%	1.56%	1.46%	1.47%	3.37%
2026/01/09	7.67%	8.21%	10.52%	4.71%	4.05%	3.6%	2.53%	1.41%	0.68%	2.58%
2026/01/10	6.24%	11.49%	8.24%	16.97%	4.68%	1.01%	1.56%	1.97%	1.26%	2.14%
2026/01/11	7.79%	14.88%	6.91%	12.13%	3.73%	2.67%	1.33%	1.82%	1.14%	2.42%
2026/01/12	7.85%	16.36%	6.07%	7.65%	5.25%	1.54%	3.03%	1.05%	0.01%	1.5%
2026/01/13	8.02%	10.23%	8.31%	13.58%	4.08%	3.4%	2.38%	1.14%	2.72%	1.42%
2026/01/14	6.97%	6.91%	11.01%	12.55%	4.14%	3.34%	2.48%	0.96%	3.9%	1.98%
2026/01/15	2.66%	14.9%	6.89%	19.03%	4.32%	2.81%	2.33%	1.23%	0.9%	0.41%
2026/01/16	7.67%	8.2%	10.52%	4.71%	4.05%	3.6%	2.53%	1.41%	0.68%	2.58%
2026/01/17	5.86%	13.1%	8.05%	7.76%	6.8%	2.95%	1.41%	1.62%	1.38%	1.9%
2026/01/18	4.46%	13.02%	9.2%	7.84%	4.34%	1.53%	1.8%	1.65%	1.81%	2.75%
2026/01/19	6.38%	11.59%	8.02%	11.13%	5.65%	2.84%	2.59%	2.77%	2.03%	1.56%
2026/01/20	7.27%	10.93%	9.63%	8.2%	4.9%	4.36%	2.63%	2.14%	1.97%	0.8%
2026/01/21	5.1%	12.98%	4.9%	10.92%	6.15%	4.28%	2.58%	1.39%	1.93%	0.32%
2026/01/22	6.92%	7.33%	8.95%	8.81%	3.58%	6.91%	1.92%	1.54%	2.15%	3.06%
2026/01/23	8.4%	4.52%	6.79%	7.08%	4.72%	5.79%	2.06%	1.32%	0.38%	2.14%
2026/01/24	6.79%	8.98%	7.42%	11.93%	4.84%	3.63%	2.06%	1.22%	0.91%	2.29%
2026/01/25	8.55%	14.51%	7.2%	9.68%	3.34%	3.72%	2.04%	1.35%	1.4%	1.23%
2026/01/26	7.4%	12.26%	8.56%	9.65%	3.36%	5.82%	2.24%	1.42%	1.43%	2.33%
2026/01/27	6.39%	8.85%	7.75%	13.23%	4.32%	4.94%	1.96%	0.85%	0.81%	0.01%
2026/01/28	8.65%	4.48%	11.03%	11.76%	4.47%	3.53%	1.72%	1.24%	1.77%	1.96%
2026/01/29	8.08%	7.95%	5.7%	10.89%	4.92%	3.15%	2.51%	1.36%	1.48%	0.36%
2026/01/30	9.71%	8.66%	5.93%	9.64%	2.59%	6.96%	2.17%	1.6%	1.02%	0.98%
2026/01/31	11.91%	10.25%	6.88%	4.47%	4.14%	3.92%	1.95%	1.85%	0.62%	0.02%

supercheapauto.com.au
4wdsupacentre.com.au
repco.com.au
snapshades.com
australiacarcovers.com
ultracarmats.com
mazda.com.au
automotivesuperstore.com.au
tyroola.com.au
bridgestone.com.au

In January 2026, “supercheapauto.com.au” saw fluctuating PPC spend, peaking at 13.25% on January 3rd. “4wdsupacentre.com.au” led mid-month with 16.36% on January 12th. “snapshades.com” spiked to 19.03% on January 15th. The month concluded with “supercheapauto.com.au” at 11.91% on January 31st.

Market Exposure

Competitor Count for AUS Automotive Auto Parts

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/01/01	540
2026/01/02	533
2026/01/03	536
2026/01/04	542
2026/01/05	529
2026/01/06	559
2026/01/07	533
2026/01/08	532
2026/01/09	498
2026/01/10	517
2026/01/11	504
2026/01/12	501
2026/01/13	493
2026/01/14	497
2026/01/15	486
2026/01/16	498
2026/01/17	509
2026/01/18	519
2026/01/19	513
2026/01/20	520
2026/01/21	531
2026/01/22	527
2026/01/23	515
2026/01/24	535
2026/01/25	542
2026/01/26	548
2026/01/27	570
2026/01/28	542
2026/01/29	544
2026/01/30	536
2026/01/31	556

Advertisers fluctuated throughout January, starting at 540, dipping mid-month to 486, and rebounding to 556 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Auto Parts

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
99bikes.com.au	1.76%
snapshades.com	0.79%
ultracarmats.com	0.7%
autobarn.com.au	0.45%
vplates.com.au	0.28%
batteryworld.com.au	-0.2%
onlineautoparts.com.au	-0.25%
myplates.com.au	-0.39%
supercheapauto.com.au	-0.45%
repco.com.au	-3.08%

Repco.com.au saw a significant drop of 3.08%, while 99bikes.com.au surged by 1.76%. Snapshades.com and ultracarmats.com also experienced positive growth, with increases of 0.79% and 0.7%, respectively.

Campaign Efficiency

AUS Automotive Auto Parts Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	supercheapauto.com.au	repco.com.au	4wdsupacentre.com.au	autobarn.com.au	automotivesuperstore.com.au	ultracarmats.com	australiacarcovers.com	snapshades.com	x-car.com.au	dashvision.com.au
2026/01/01	10.92%	15.24%	13.56%	0.85%	2.37%	3.28%	3.53%	3.65%	1.46%	0.98%
2026/01/02	10.68%	14.55%	10.4%	0.78%	2.25%	5.1%	3.34%	5.3%	3.6%	0.99%
2026/01/03	14.84%	15.18%	9.34%	0.45%	2.46%	5.09%	3.74%	8.21%	1.74%	0.91%
2026/01/04	12.69%	17.56%	7.27%	0.54%	3.13%	2.06%	4.49%	5.04%	1.15%	0.97%
2026/01/05	10.85%	16.16%	7.64%	0.18%	2.12%	1.92%	3.93%	5.27%	2.4%	1.08%
2026/01/06	11.57%	9.15%	9.26%	0.59%	2.67%	1.87%	4.12%	6.35%	2.5%	1.11%
2026/01/07	11.02%	12.78%	10.88%	0.74%	2.23%	3.91%	2.49%	3.93%	2.57%	1.33%
2026/01/08	14.96%	13.2%	14.64%	1.98%	2.42%	1.64%	3.8%	3.32%	1.02%	1.3%
2026/01/09	9.14%	22.8%	7.87%	2.21%	2.49%	2.51%	3.44%	3.3%	0.63%	1.72%
2026/01/10	8.13%	17.24%	11.17%	2.63%	2.06%	0.7%	3.4%	11.71%	0.74%	1.38%
2026/01/11	9.57%	13.95%	18.74%	3.06%	2.44%	1.75%	3.49%	8.51%	1.73%	1.25%
2026/01/12	10.48%	12.31%	20.38%	1.36%	1.74%	1.12%	5.12%	5.08%	0.76%	1.52%
2026/01/13	10.5%	17.05%	12.43%	1.03%	1.98%	2.29%	4.02%	9.31%	0.47%	1.81%
2026/01/14	9.99%	22.17%	5.53%	0.86%	1.57%	2.17%	3.88%	7.99%	0.53%	1.77%
2026/01/15	3.56%	15.12%	16.46%	1.93%	1.72%	1.9%	4.53%	13.69%	0.59%	1.7%
2026/01/16	9.14%	22.8%	7.86%	2.21%	2.49%	2.51%	3.44%	3.3%	0.63%	1.72%
2026/01/17	7.1%	16.05%	15.26%	2.4%	2.42%	2.12%	5.45%	5.07%	0.72%	1.54%
2026/01/18	6.03%	17.99%	13.91%	2.37%	2.65%	1.09%	3.9%	5.84%	1.71%	1.57%
2026/01/19	8.87%	14.5%	10.44%	1.63%	3.71%	1.95%	4.99%	7.42%	0.89%	1.75%
2026/01/20	7.87%	17.62%	12.38%	1.14%	2.65%	3.18%	4.04%	5.67%	1.36%	1.26%
2026/01/21	6.54%	9.53%	17.17%	0.67%	2.23%	3.52%	5.23%	8.5%	1.47%	1.22%
2026/01/22	9.07%	17.32%	7.93%	2.34%	2.55%	5.52%	3.37%	6.28%	0.27%	1.64%
2026/01/23	10.6%	14.79%	8.41%	2.4%	2.27%	4.28%	3.81%	5.18%	0.87%	1.93%
2026/01/24	8.69%	13.37%	11.07%	2.51%	1.59%	2.88%	3.78%	9%	2.74%	1.47%
2026/01/25	9.85%	12.99%	19.65%	3.05%	1.75%	2.96%	2.53%	7.21%	0.96%	1.46%
2026/01/26	8.72%	15.45%	16.21%	4.08%	2.28%	3.91%	2.83%	6.28%	0.6%	1.48%
2026/01/27	7.87%	15.88%	9.7%	1.44%	1.23%	3.64%	3.03%	9.56%	1.02%	1.29%
2026/01/28	9.43%	20.85%	5.57%	1.15%	2%	2.25%	3.31%	7.94%	1.93%	1.57%
2026/01/29	10.9%	10.47%	9.56%	2.84%	2.03%	2.26%	3.64%	7.24%	1.36%	1.44%
2026/01/30	12.3%	11.77%	9.07%	2.17%	1.94%	5.25%	2.18%	6.54%	0.83%	1.04%
2026/01/31	12.09%	12.08%	10.96%	2.85%	2.77%	2.76%	2.74%	2.74%	0.88%	0.86%

supercheapauto.com.au
repco.com.au
4wdsupacentre.com.au
autobarn.com.au
automotivesuperstore.com.au
ultracarmats.com
australiacarcovers.com
snapshades.com
x-car.com.au
dashvision.com.au

Repco led January with fluctuating dominance, peaking mid-month. Supercheap Auto and 4WD Supacentre showed varied trends, while Autobarn and others maintained lower shares. The month concluded with Repco’s strong presence.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Auto Parts

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Automotive Auto Parts - Last month

1
Buy 3 & Get 4th Tyre Free - Official Bridgestone Australia https://www.bridgestone.com.au › potenza-tyres › offers
Bridgestone Potenza Tyres On Sale Now. Buy 3 & Get The 4th Tyre Free. T&Cs apply.
2
Explore Mazda CX-5 https://www.mazda.com.au › cx-5
Mazda Medium SUV Range — Driveaway offers on now. Explore the roads less travelled in the vesatile Mazda CX-5. From Stylish...
3
Repco Auto Parts https://www.repco.com.au › exclusive › offers
Special Offers & Clearance — Car Parts, Accessories & Tools. All You Need To Keep Your Vehicle In Good Shape!
4
Australian Owned & Designed https://www.snapshades.com
Vehicle Specific Car Shades — Get Your Perfect Fitted Shades Now. Vehicle Specific Car Shades. Find Your Fit Online.
5
Range Of Styles Available - Grab it at Supercheap Auto https://www.supercheapauto.com.au
Our Range Of Sun Shades Are Sized To Fit Most Passenger Vehicles On The Road. Shop Online

Bridgestone entices with a “Buy 3, Get 4th Free” offer, highlighting value. Mazda’s CX-5 ad emphasizes adventure and style. Repco focuses on comprehensive vehicle care. Snap Shades and Supercheap Auto both promise tailored sun protection, appealing to customization seekers.

Frequently Asked Questions

Why is the AUS Automotive Auto Parts January 2026 Report useful and how should I use it?

Why is the AUS Automotive Auto Parts January 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Automotive Auto Parts January 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Automotive Auto Parts January 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Automotive Auto Parts January 2026 Report?

The AUS Automotive Auto Parts January 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Automotive Auto Parts January 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Automotive Auto Parts January 2026 Report for?

The AUS Automotive Auto Parts January 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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AUS Automotive Auto Parts - PPC Market Share Analysis January 2026