AUS Automotive Auto Parts - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Auto Parts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Automotive Auto Parts AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	12.3842388005
	87.6157611995

12%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	33
	67

33%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	19%
Transactional	9%
Navigational	1%
Seasonal	0%
Local	0%
Problem Solving	3%

Market Exposure

Share of Clicks for top 10 AUS Automotive Auto Parts brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
repco.com.au	39.55
4wdsupacentre.com.au	15.69
supercheapauto.com.au	6.57
snapshades.com	3.1
99bikes.com.au	2.42
ultracarmats.com	1.51
mazda.com.au	1.09
quadlockcase.com.au	1.08
carmount.com.au	0.85
onlineautoparts.com.au	0.85
others	27.29

repco.com.au - 39.55%
4wdsupacentre.com.au - 15.69%
supercheapauto.com.au - 6.57%
snapshades.com - 3.1%
99bikes.com.au - 2.42%
ultracarmats.com - 1.51%
mazda.com.au - 1.09%
quadlockcase.com.au - 1.08%
carmount.com.au - 0.85%
onlineautoparts.com.au - 0.85%
others - 27.29%

Repco.com.au leads with 39.55% click share, followed by 4wdsupacentre.com.au at 15.69%. Others collectively hold 27.29%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Automotive Auto Parts brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	4wdsupacentre.com.au	repco.com.au	supercheapauto.com.au	ultracarmats.com	snapshades.com	australiacarcovers.com	fitmycar.com.au	mazda.com.au	automotivesuperstore.com.au	bobjane.com.au
2026/02/01	16.31%	9.22%	8.27%	3.87%	3.91%	2.21%	1.04%	1.65%	1.37%	0.01%
2026/02/02	13.22%	5.22%	4.12%	3.44%	7.91%	2.5%	1.91%	2.3%	0.91%	1.05%
2026/02/03	11.07%	7.35%	6.4%	5.78%	7.31%	3.84%	0.39%	2.61%	0.43%	0%
2026/02/04	10.24%	6.59%	2.86%	3.44%	3.79%	1.83%	1.45%	2.34%	2.09%	3.86%
2026/02/05	7.27%	4.84%	5.42%	2.85%	5.79%	1.48%	3.18%	0.96%	0.83%	3.72%
2026/02/06	11.85%	5.78%	6.22%	2.43%	8.63%	2.67%	2.29%	1.82%	2.1%	2.01%
2026/02/07	9.08%	5.9%	9.47%	7.04%	4.94%	3.08%	0.94%	1.42%	2.3%	0.59%
2026/02/08	14.91%	5.96%	7.67%	2.96%	7.9%	1.74%	0.82%	0.94%	1.98%	0.9%
2026/02/09	8.2%	6.67%	5.55%	2.49%	6.72%	1.59%	2.79%	1.77%	1.97%	2.01%
2026/02/10	10.53%	9.42%	3.17%	2.86%	5.5%	2.71%	2.62%	2.39%	1.31%	0.75%
2026/02/11	9.89%	4.83%	4.05%	5.45%	4.76%	1.36%	2.9%	1.38%	1.25%	1.8%
2026/02/12	14.3%	5.83%	5.42%	3.7%	4.76%	2.01%	1.27%	2.42%	1.22%	1.04%
2026/02/13	11.77%	5.75%	6.18%	2.41%	8.57%	2.65%	2.28%	1.81%	2.09%	2%
2026/02/14	9.06%	5.89%	9.44%	7.02%	4.93%	3.07%	0.94%	1.42%	2.29%	0.59%
2026/02/15	14.86%	5.95%	7.65%	2.95%	7.88%	1.74%	0.81%	0.94%	1.98%	0.9%
2026/02/16	8.18%	6.65%	5.54%	2.49%	6.7%	1.58%	2.78%	1.76%	2.09%	2.01%
2026/02/17	8.55%	10.06%	3.88%	2.17%	5.23%	1.01%	1.21%	2.21%	1.03%	1.64%
2026/02/18	14.25%	10.31%	5.38%	6.18%	3.33%	2.1%	1.21%	1.5%	1.36%	0.59%
2026/02/19	7.32%	5.9%	10.07%	4.35%	2.89%	2.91%	1.17%	1.43%	1.36%	1.94%
2026/02/20	14.07%	8.67%	8.98%	6.01%	3.12%	2.25%	0.69%	1.58%	1.23%	1.84%
2026/02/21	15.54%	8.81%	7.72%	7.27%	4.41%	2.97%	2.56%	1.47%	1.43%	0.62%
2026/02/22	10.84%	9.64%	2.76%	5.01%	4.43%	2.82%	2.05%	3.28%	0.87%	4.53%
2026/02/23	12.15%	6.36%	5.53%	0.98%	7.96%	3.28%	2.38%	1.96%	1.22%	1.07%
2026/02/24	2.93%	7.39%	5.03%	2.37%	3.81%	3.3%	2.98%	3.19%	1.78%	1.95%
2026/02/25	10.65%	4.94%	4.48%	3.55%	3.49%	2.1%	3.14%	1.95%	1.91%	1.72%
2026/02/26	19.27%	9.09%	6.39%	2.67%	5.94%	2.17%	1.02%	2.88%	1.41%	1.92%
2026/02/27	7.65%	12.73%	5.33%	4%	6.21%	2.92%	1.83%	2.35%	0.8%	0.1%
2026/02/28	20.71%	7.84%	6.44%	6.03%	4.33%	2.76%	1.88%	1.44%	1.13%	0.91%

4wdsupacentre.com.au
repco.com.au
supercheapauto.com.au
ultracarmats.com
snapshades.com
australiacarcovers.com
fitmycar.com.au
mazda.com.au
automotivesuperstore.com.au
bobjane.com.au

4WD Supacentre’s spend share fluctuated, peaking at 20.71% on February 28. Repco and Supercheap Auto showed moderate variations, while Ultra Car Mats and Snap Shades had smaller peaks. The month ended with diverse trends.

Market Exposure

Competitor Count for AUS Automotive Auto Parts

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	571
2026/02/02	586
2026/02/03	570
2026/02/04	582
2026/02/05	574
2026/02/06	595
2026/02/07	608
2026/02/08	620
2026/02/09	619
2026/02/10	591
2026/02/11	598
2026/02/12	597
2026/02/13	595
2026/02/14	608
2026/02/15	620
2026/02/16	619
2026/02/17	516
2026/02/18	517
2026/02/19	565
2026/02/20	538
2026/02/21	518
2026/02/22	485
2026/02/23	510
2026/02/24	538
2026/02/25	545
2026/02/26	540
2026/02/27	510
2026/02/28	501

February saw a dynamic shift in advertisers, peaking at 620 mid-month before declining to 501 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Auto Parts

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
repco.com.au	8.93%
vplates.com.au	0.21%
onlineautoparts.com.au	0.19%
checkvin.com.au	0.18%
batteryworld.com.au	0.15%
a1roofracks.com.au	-0.43%
99bikes.com.au	-0.47%
quadlockcase.com.au	-0.59%
supercheapauto.com.au	-0.9%
snapshades.com	-1.14%

Repco.com.au surged with an 8.93% click share increase, while snapshades.com dropped by 1.14%.

Campaign Efficiency

AUS Automotive Auto Parts Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	4wdsupacentre.com.au	repco.com.au	supercheapauto.com.au	ultracarmats.com	99bikes.com.au	snapshades.com	australiacarcovers.com	automotivesuperstore.com.au	quadlockcase.com.au	dashvision.com.au
2026/02/01	18.81%	14.86%	9.27%	2.55%	4.57%	2.75%	1.25%	1.65%	0.94%	1.17%
2026/02/02	15.12%	11.57%	5.19%	2.49%	4.95%	5.98%	1.57%	0.95%	0.89%	1.29%
2026/02/03	11.94%	17.5%	7.66%	3.97%	4.46%	4.75%	2.18%	0.49%	1.38%	1.41%
2026/02/04	12.18%	15.22%	4.88%	2.6%	4.24%	2.48%	1.27%	1.84%	1.45%	1.35%
2026/02/05	9.09%	11.13%	7.53%	2.2%	2.44%	4.99%	0.82%	1.09%	3.03%	1.98%
2026/02/06	12.32%	12.98%	8.58%	1.88%	3.41%	6.36%	1.69%	1.86%	2%	1.61%
2026/02/07	10.84%	11.95%	12.39%	4.38%	1.8%	3.24%	2.14%	1.94%	2.17%	1.42%
2026/02/08	15.43%	13.31%	9.66%	2.22%	3.01%	5.46%	1.03%	1.85%	2.46%	1.23%
2026/02/09	9.06%	16.55%	7.96%	1.79%	2.11%	4.51%	1.14%	2.18%	2.23%	1.43%
2026/02/10	9.04%	23.26%	4.23%	2.14%	1.36%	4.32%	1.82%	1.62%	2.94%	1.54%
2026/02/11	11.49%	11.41%	5.46%	4.63%	3.29%	3.48%	1.05%	1.5%	1.33%	1.86%
2026/02/12	14.9%	12.37%	7.75%	2.99%	3.75%	3.3%	1.34%	1.41%	2.47%	1.48%
2026/02/13	12.32%	12.98%	8.58%	1.88%	3.41%	6.36%	1.69%	1.86%	2%	1.61%
2026/02/14	10.84%	11.95%	12.39%	4.38%	1.8%	3.24%	2.14%	1.94%	2.17%	1.42%
2026/02/15	15.43%	13.31%	9.66%	2.22%	3.01%	5.46%	1.03%	1.85%	2.46%	1.23%
2026/02/16	9.06%	16.55%	7.96%	1.79%	2.11%	4.51%	1.14%	2.18%	2.23%	1.43%
2026/02/17	13.66%	26.09%	4.82%	1.65%	2.89%	3.69%	0.63%	1.23%	1.08%	1.44%
2026/02/18	13.88%	22.96%	6.79%	4.99%	5.24%	2.4%	1.31%	1.23%	1.04%	0.54%
2026/02/19	10.61%	12.75%	12.76%	3.02%	4.26%	1.75%	2.06%	1.62%	1%	1.1%
2026/02/20	15.86%	19.79%	9.29%	4.94%	4.37%	1.96%	1.55%	1.31%	1.27%	1.03%
2026/02/21	11.87%	23.57%	8.71%	6.4%	1.65%	3.1%	2.12%	1.49%	0.64%	1.44%
2026/02/22	9.38%	26.79%	4.41%	4.31%	3.79%	3.12%	2.19%	1.09%	0.72%	0.73%
2026/02/23	15.43%	18.17%	6.67%	1.1%	2.32%	6.55%	2.52%	1.4%	0.17%	1.16%
2026/02/24	3.77%	21.69%	7.25%	2.47%	2.46%	3.37%	2.76%	1.85%	0.4%	0.93%
2026/02/25	13.33%	12.52%	6.14%	3.13%	2.61%	2.74%	1.81%	1.93%	1.31%	1.12%
2026/02/26	18.08%	22.29%	8.03%	2.11%	2.09%	4.12%	1.58%	1.3%	0.93%	0.58%
2026/02/27	9.92%	28.25%	5.98%	2.49%	2.42%	3.78%	1.3%	0.9%	1.05%	0.82%
2026/02/28	26.53%	17.35%	7.98%	4.05%	3.73%	2.86%	1.55%	1.26%	0.92%	0.66%

4wdsupacentre.com.au
repco.com.au
supercheapauto.com.au
ultracarmats.com
99bikes.com.au
snapshades.com
australiacarcovers.com
automotivesuperstore.com.au
quadlockcase.com.au
dashvision.com.au

In February 2026, 4wdsupacentre.com.au’s impression share fluctuated, peaking at 26.53% on the 28th. Repco.com.au saw a strong finish with 28.25% on the 27th. Supercheapauto.com.au maintained moderate levels, while ultracarmats.com and 99bikes.com.au had lower shares. Snapshades.com and australiacarcovers.com showed consistent performance, with quadlockcase.com.au and dashvision.com.au trailing.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Auto Parts

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Automotive Auto Parts - Last month

1
Kings 4WD & Outdoor Gear | 4WD Supacentre Daily Deals https://www.4wdsupacentre.com.au
Batteries, Fridges, Swags, Rooftop Tents, & More! Browse Our Deals Today.
2
Repco Auto Parts - Car Parts Online & In Store https://www.repco.com.au › exclusive › offers
Car Parts, Accessories & Tools. All You Need To Keep Your Vehicle In Good Shape!
3
Snap Shades - Australian Owned & Designed https://www.snapshades.com
Perfect Fitting Car Sun Shades With Snap Shades. Free Shipping On All Orders. Shop Now.
4
The 2026 Subaru Crosstrek - From $39,990 Driveaway* https://www.subaru.com.au
Right now, step into the Subaru Crosstrek AWD from just $39,990 driveaway*. Limited time driveaway offers* across Crosstrek Petrol and Hybrid variants. Enquire now. View Our Offers. Book A Test Drive. Request A Brochure. Find A Dealer.
5
20% Off All Wiper Blades Today | Use code STOCKTAKE20 to Save https://www.wipersdirect.com.au
Save 20% Off All Wiper Blades — Use Code: STOCKTAKE20 — Fast Free Delivery Australia Wide

In the competitive landscape of Google’s PPC, 4WD Supacentre entices adventurers with daily deals on essential outdoor gear. Repco emphasizes comprehensive car care, while Snap Shades offers perfect-fitting sun protection. Subaru’s Crosstrek promotion highlights affordability and versatility. Wipers Direct attracts with a compelling discount and swift delivery.

Frequently Asked Questions

Why is the AUS Automotive Auto Parts February 2026 Report useful and how should I use it?

Why is the AUS Automotive Auto Parts February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Automotive Auto Parts February 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Automotive Auto Parts February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Automotive Auto Parts February 2026 Report?

The AUS Automotive Auto Parts February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Automotive Auto Parts February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Automotive Auto Parts February 2026 Report for?

The AUS Automotive Auto Parts February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

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AUS Automotive Auto Parts - PPC Market Share Analysis February 2026