AUS Automotive Auto Parts - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Auto Parts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Auto Parts – AUS

Google AI Overview visibility for Automotive Auto Parts AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 8.60541269383
91.3945873062
8%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 41
59
41%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 12%
Navigational 1%
Seasonal 0%
Local 0%
Problem Solving 6%

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Market Exposure

Share of Clicks for top 10 AUS Automotive Auto Parts brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
repco.com.au 37.35
4wdsupacentre.com.au 12.76
supercheapauto.com.au 10.54
snapshades.com 3.77
mazda.com.au 2.18
australiacarcovers.com 1.87
bcf.com.au 1.58
onlineautoparts.com.au 1.2
ultracarmats.com 1.19
autobarn.com.au 1.15
others 26.41
  • repco.com.au - 37.35%
  • 4wdsupacentre.com.au - 12.76%
  • supercheapauto.com.au - 10.54%
  • snapshades.com - 3.77%
  • mazda.com.au - 2.18%
  • australiacarcovers.com - 1.87%
  • bcf.com.au - 1.58%
  • onlineautoparts.com.au - 1.2%
  • ultracarmats.com - 1.19%
  • autobarn.com.au - 1.15%
  • others - 26.41%

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In the automotive PPC landscape, Repco leads with 37.35% click share, followed by 4WDSupacentre at 12.76%. “Others” collectively hold 26.41%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Automotive Auto Parts brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date 4wdsupacentre.com.au repco.com.au supercheapauto.com.au snapshades.com ultracarmats.com mazda.com.au x-car.com.au fitmycar.com.au australiacarcovers.com autobarn.com.au
2025/12/01 9.31% 5.55% 6.92% 7.85% 2.08% 2.48% 1.68% 0.86% 4.09% 1.8%
2025/12/02 8.08% 9.09% 4.73% 6.28% 3.49% 1.92% 2.51% 1% 6.34% 1.12%
2025/12/03 4.56% 6.62% 3.98% 9.05% 2.49% 1.01% 2.26% 0.78% 4.69% 0.7%
2025/12/04 5.74% 10.55% 8.96% 5.5% 1.93% 1.64% 1.29% 0.73% 6.55% 0.19%
2025/12/05 5.26% 8.98% 5.53% 6.71% 2.42% 2.7% 0.82% 0.49% 6.78% 0.88%
2025/12/06 4.68% 9.32% 8.86% 5.99% 1.58% 2.12% 1.96% 1.2% 4.89% 1.4%
2025/12/07 5.97% 8.35% 7.52% 3.79% 3.46% 3.95% 0.92% 0.58% 4.83% 0.98%
2025/12/08 7.3% 6.56% 8.44% 9.78% 2.86% 3.49% 1.26% 2.08% 3.55% 1.48%
2025/12/09 10.06% 7.26% 7.3% 8.87% 3.44% 2.78% 2.05% 1.36% 3.76% 0.47%
2025/12/10 7.79% 7.61% 6.42% 7.34% 2.75% 2.64% 1.58% 0.32% 4.71% 1.49%
2025/12/11 5.39% 6.63% 6.85% 8.25% 3.84% 3.09% 1.28% 0.94% 4.74% 1.09%
2025/12/12 8.23% 7.2% 5.46% 6.97% 3.71% 4.11% 0.91% 0.8% 4.26% 0.22%
2025/12/13 6.83% 5.42% 6.51% 5.31% 2.4% 3.48% 0.45% 0.06% 6.59% 1.49%
2025/12/14 6.89% 8.22% 3.84% 6.56% 1% 4.85% 1.16% 0.28% 3.3% 0.23%
2025/12/15 6.19% 7.3% 12.81% 11.11% 2.24% 3.92% 1.13% 1.78% 5.01% 1.14%
2025/12/16 4.2% 8.26% 14.68% 4.42% 2.6% 5.41% 0.41% 0.3% 5.73% 1.15%
2025/12/17 8.03% 7.41% 12.65% 6.1% 1.53% 4.75% 0.75% 1.12% 4.4% 0.98%
2025/12/18 12.1% 4.02% 18.84% 3.1% 4.21% 2.53% 2.7% 3.2% 2.69% 2.28%
2025/12/19 6.55% 6.51% 16.93% 2.13% 1.8% 2.1% 0.46% 1.92% 3.43% 4.4%
2025/12/20 10.4% 4.33% 12.92% 4.43% 2.75% 3.01% 1.46% 2.31% 3.38% 2.93%
2025/12/21 12.61% 6.08% 10.93% 9.84% 2.36% 2.17% 1.73% 2.03% 3.14% 2.48%
2025/12/22 5.23% 6.61% 9.13% 10.09% 3.14% 2.22% 2.03% 2.59% 2.43% 1.02%
2025/12/23 13.34% 6.16% 12.2% 7.79% 3.2% 3.53% 2.05% 2.36% 3.67% 1.29%
2025/12/24 6.58% 6.09% 11.67% 11.38% 2.35% 2.59% 1.77% 2.86% 3.3% 2.18%
2025/12/25 7.2% 7.88% 20.92% 4.9% 2.83% 2.37% 0.9% 1.29% 2.32% 2.41%
2025/12/26 9.58% 5.64% 25.2% 6.51% 1.85% 2.79% 1.52% 2.72% 4.18% 2.6%
2025/12/27 18.43% 6.06% 8.6% 4.27% 3.41% 1.98% 2.44% 3.15% 3.08% 1.77%
2025/12/28 14.99% 5.24% 7.24% 2.9% 4.49% 2.56% 3.14% 5.49% 3.04% 2.52%
2025/12/29 9.04% 5.38% 4.59% 2.56% 3.58% 4.73% 2.99% 3.59% 2.64% 2.39%
2025/12/30 8.29% 8.42% 8.07% 6.23% 3.32% 3.24% 4.54% 4.77% 3.27% 1.61%
2025/12/31 7.85% 7.28% 7.06% 5.79% 3.97% 3.62% 3.11% 2.98% 2.12% 0.63%
  • 4wdsupacentre.com.au
  • repco.com.au
  • supercheapauto.com.au
  • snapshades.com
  • ultracarmats.com
  • mazda.com.au
  • x-car.com.au
  • fitmycar.com.au
  • australiacarcovers.com
  • autobarn.com.au

Copyright © Adthena. All rights reserved.

In December 2025, Supercheap Auto led with a peak spend share of 25.20% on the 26th, while 4WD Supacentre surged to 18.43% on the 27th.

Market Exposure

Competitor Count for AUS Automotive Auto Parts

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 551
2025/12/02 524
2025/12/03 550
2025/12/04 514
2025/12/05 532
2025/12/06 524
2025/12/07 504
2025/12/08 504
2025/12/09 503
2025/12/10 502
2025/12/11 498
2025/12/12 506
2025/12/13 509
2025/12/14 482
2025/12/15 508
2025/12/16 501
2025/12/17 527
2025/12/18 538
2025/12/19 574
2025/12/20 583
2025/12/21 561
2025/12/22 589
2025/12/23 571
2025/12/24 574
2025/12/25 576
2025/12/26 571
2025/12/27 557
2025/12/28 557
2025/12/29 548
2025/12/30 542
2025/12/31 533

Copyright © Adthena. All rights reserved.

Advertisers fluctuated in December, starting at 551, dipping mid-month, then peaking at 589 on December 22, before closing at 533.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Auto Parts

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
4wdsupacentre.com.au 7.44%
supercheapauto.com.au 5.91%
autobarn.com.au 1.27%
carmatsculture.com.au 1.06%
fitmycar.com.au 0.83%
carsales.com.au -0.46%
onlineautoparts.com.au -0.47%
mazda.com.au -0.52%
australiacarcovers.com -0.64%
repco.com.au -15.61%

Copyright © Adthena. All rights reserved.

4wdsupacentre.com.au and supercheapauto.com.au saw significant click share growth, while repco.com.au experienced a notable decline.

Campaign Efficiency

AUS Automotive Auto Parts Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date repco.com.au supercheapauto.com.au 4wdsupacentre.com.au ultracarmats.com bcf.com.au snapshades.com x-car.com.au australiacarcovers.com automotivesuperstore.com.au autobarn.com.au
2025/12/01 11.21% 8.88% 9.47% 2.04% 2.94% 6.04% 1.8% 3.63% 0.91% 1.08%
2025/12/02 16.09% 4.72% 10.17% 2.91% 5.73% 4.04% 1.91% 5% 1.86% 0.91%
2025/12/03 13.57% 5.3% 4.78% 2.23% 2.15% 7.92% 2.62% 3.73% 1.76% 0.82%
2025/12/04 22.92% 10.25% 6.11% 1.66% 2.11% 4.27% 1.4% 5.3% 1.22% 0.42%
2025/12/05 18.61% 6.46% 6.68% 2.1% 1.65% 5.39% 1.1% 5.44% 1.88% 1.25%
2025/12/06 19.52% 10.68% 6.12% 1.53% 0.98% 3.97% 1.58% 5.31% 0.91% 1.09%
2025/12/07 18.09% 9.56% 7.23% 3.11% 1.95% 3.19% 1.16% 6.03% 1.5% 0.56%
2025/12/08 13% 9.48% 8.93% 2.68% 1.89% 7.02% 1.26% 3.96% 1.01% 1.11%
2025/12/09 16.51% 8.04% 11.97% 3.27% 2.04% 6.42% 1.94% 3.98% 1.58% 0.26%
2025/12/10 15.38% 7.56% 9.27% 2.53% 3.59% 5.05% 1.83% 5.07% 1.59% 1%
2025/12/11 14.21% 9.95% 6.72% 3.5% 4.52% 5.92% 1.19% 5.25% 0.99% 0.75%
2025/12/12 15.68% 6.69% 9.76% 3.08% 4.53% 5.43% 0.85% 4.05% 1.14% 0.64%
2025/12/13 12.55% 9.49% 8.4% 2.29% 3.26% 3.8% 0.48% 6.31% 1.37% 1.35%
2025/12/14 19.3% 5.9% 8.7% 0.86% 1.62% 4.67% 1.21% 3.87% 1.88% 0.67%
2025/12/15 15.72% 13.59% 8.49% 2.28% 1.38% 8.28% 1.37% 5.33% 1.07% 0.86%
2025/12/16 18.37% 17.92% 5.04% 2.42% 2.52% 3.1% 0.39% 6.47% 1.37% 1.61%
2025/12/17 15.46% 13.76% 9.6% 1.3% 2.26% 4.75% 0.63% 4.14% 1.28% 1.44%
2025/12/18 6.63% 18.26% 15.58% 3.34% 4.34% 1.66% 1.97% 2.96% 0.96% 3.56%
2025/12/19 12.51% 18.26% 8.19% 1.51% 4.07% 1.09% 0.44% 3.2% 1.11% 5.35%
2025/12/20 8.52% 15.51% 12.7% 2.17% 3.5% 2.95% 1.14% 3.49% 1.27% 4.43%
2025/12/21 11.17% 12.8% 15.96% 2.06% 1.85% 7.65% 1.71% 2.58% 1.35% 3.34%
2025/12/22 12.95% 11.05% 6.17% 2.69% 3.34% 7.1% 1.8% 2.94% 1.66% 1.51%
2025/12/23 11.03% 14.14% 16.94% 2.57% 3.25% 5.45% 1.64% 3.78% 1.14% 1.95%
2025/12/24 12.3% 13.27% 9.47% 1.89% 2.49% 8.25% 1.38% 3.9% 1.5% 2.8%
2025/12/25 14.72% 23.26% 9.91% 2.27% 1.15% 3.15% 0.7% 2.71% 0.96% 2.74%
2025/12/26 11% 26.96% 11.03% 1.54% 3.09% 4.31% 1.42% 3.75% 1.2% 4.05%
2025/12/27 8.75% 9.85% 23.73% 2.68% 1.33% 2.4% 2.05% 2.89% 1.61% 3.2%
2025/12/28 9.49% 8.64% 20.65% 3.88% 0.65% 1.75% 2.84% 2.82% 1.83% 3.74%
2025/12/29 10.25% 6.77% 11.35% 3.29% 2.22% 1.7% 2.67% 2.46% 2.58% 2.65%
2025/12/30 15.86% 9.11% 10.06% 2.94% 1.72% 3.99% 4.2% 3.32% 2.59% 1.06%
2025/12/31 13.78% 10.61% 10% 3.54% 3.34% 3.21% 2.55% 2.2% 2.09% 0.81%
  • repco.com.au
  • supercheapauto.com.au
  • 4wdsupacentre.com.au
  • ultracarmats.com
  • bcf.com.au
  • snapshades.com
  • x-car.com.au
  • australiacarcovers.com
  • automotivesuperstore.com.au
  • autobarn.com.au

Copyright © Adthena. All rights reserved.

In December 2025, Repco.com.au started strong, peaking at 22.92% on the 4th, but ended at 13.78%. Supercheapauto.com.au surged mid-month, reaching 26.96% on the 26th. 4wdsupacentre.com.au saw a late spike, peaking at 23.73% on the 27th.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Auto Parts

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Auto Parts - Last month
  1. 1
    Kings 4WD & Outdoor Gear - 4WD Supacentre Daily Deals https://www.4wdsupacentre.com.au

    Find the Perfect Gear for Your Next Trip. Hurry, Limited Quantity - Shop Now & Save!

  2. 2
    JAX Tyres & Auto - 4th Tyre Free & Other Deals https://www.jaxtyres.com.au

    Search By Vehicle or Rego To Quickly & Easily Find The Right Tyres For Your Car.

  3. 3
    Repco Auto Parts | Car Parts Online & In Store https://www.repco.com.au › exclusive › offers

    Car Parts, Accessories & Tools. All You Need To Keep Your Vehicle In Good Shape!

  4. 4
    Snap Shades - Vehicle Specific Car Shades https://www.snapshades.com

    Magnetic, UV Protecting & Vehicle Specific Car Sun Shades. Find Your Vehicle's Fit Online.

  5. 5
    Range Of Styles Available https://www.supercheapauto.com.au

    Grab it at Supercheap Auto — Our Range Of Sun Shades Are Sized To Fit Most Passenger Vehicles On The Road. Shop Online

Copyright © Adthena. All rights reserved.

In the competitive landscape of automotive PPC ads, 4WD Supacentre entices adventurers with limited-time deals on outdoor gear. JAX Tyres offers convenience with a “4th Tyre Free” deal, while Repco emphasizes comprehensive car care. Snap Shades and Supercheap Auto focus on vehicle-specific sun protection, highlighting customization and variety.

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