AUS Automotive Auto Parts - PPC Market Share Analysis September 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Auto Parts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Auto Parts – AUS

Google AI Overview visibility for Automotive Auto Parts AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 4.70423404811
95.2957659519
4%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 47
53
47%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 11%
Transactional 3%
Navigational 2%
Seasonal 0%
Local 0%
Problem Solving 8%

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Market Exposure

Share of Clicks for top 10 AUS Automotive Auto Parts brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
repco.com.au 18.95
4wdsupacentre.com.au 9.24
snapshades.com 7.96
supercheapauto.com.au 7.22
ultracarmats.com 3.23
tcboxes.com.au 1.91
bcf.com.au 1.82
wipertech.com.au 1.66
fitmycar.com.au 1.61
tyroola.com.au 1.43
others 44.97
  • repco.com.au - 18.95%
  • 4wdsupacentre.com.au - 9.24%
  • snapshades.com - 7.96%
  • supercheapauto.com.au - 7.22%
  • ultracarmats.com - 3.23%
  • tcboxes.com.au - 1.91%
  • bcf.com.au - 1.82%
  • wipertech.com.au - 1.66%
  • fitmycar.com.au - 1.61%
  • tyroola.com.au - 1.43%
  • others - 44.97%

Copyright © Adthena. All rights reserved.

In the automotive PPC landscape, Repco leads with 18.95% click share, followed by 4WD Supacentre at 9.24%. Others collectively dominate with 44.97%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Automotive Auto Parts brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date repco.com.au snapshades.com supercheapauto.com.au 4wdsupacentre.com.au ultracarmats.com bcf.com.au fitmycar.com.au tcboxes.com.au tyroola.com.au wipertech.com.au
2025/09/01 17.89% 3.88% 4.19% 9.41% 3.76% 1.14% 1.41% 1.04% 2.33% 3.36%
2025/09/02 18.54% 10.41% 4.88% 8.06% 3.06% 2.18% 1.12% 0.96% 2.1% 3.12%
2025/09/03 14.66% 7.92% 6.95% 5.31% 2.48% 1.81% 1.35% 1.73% 1.26% 4.27%
2025/09/04 14.8% 5.58% 7.43% 5.81% 6.8% 1.22% 2% 1.72% 2.82% 2.89%
2025/09/05 16.96% 6.24% 6.45% 4% 2.96% 1.56% 2.06% 2.01% 2.02% 6.86%
2025/09/06 11.95% 5.8% 6.38% 10.68% 3.58% 2.27% 1.73% 2.28% 1.97% 4.37%
2025/09/07 12.25% 8.56% 4.73% 8.67% 2.53% 2.92% 1.79% 1.44% 1.76% 2.49%
2025/09/08 12.74% 8.11% 5.34% 8.5% 5.01% 0.61% 2.52% 2.85% 1.26% 2.17%
2025/09/09 20.5% 6.39% 4.81% 9.18% 2.71% 1.5% 1.87% 1.19% 1.54% 2.11%
2025/09/10 17.3% 7.26% 4.6% 10.89% 2.34% 0.85% 1.55% 1.67% 2.61% 4.35%
2025/09/11 12.8% 7.17% 8.36% 6% 2.68% 1.86% 2.56% 2.24% 1.3% 2.76%
2025/09/12 21.56% 6.83% 5.63% 8.7% 3.44% 1.37% 2.54% 1.96% 1.8% 2.61%
2025/09/13 16.37% 7.74% 5.49% 11.92% 3.56% 1.22% 1.55% 2.16% 1.68% 1.25%
2025/09/14 24.26% 6.25% 4.74% 7.53% 1.51% 1.05% 1.72% 1.41% 2.21% 1.97%
2025/09/15 18.74% 7.99% 5.35% 5.99% 4.66% 1.03% 1.67% 1.93% 2.16% 1.69%
2025/09/16 23.35% 8.86% 6.7% 8.25% 3.48% 1.42% 1.35% 1.67% 1.03% 1.4%
2025/09/17 24.91% 6.21% 4.96% 9.98% 1.29% 1.49% 1.97% 2.19% 1.46% 8.93%
2025/09/18 29.48% 10.26% 4.99% 8.01% 0.87% 1.72% 1.75% 1.82% 2.21% 1.63%
2025/09/19 28.02% 7.26% 4.64% 7.09% 1.14% 1.54% 2.44% 1.66% 0.72% 1.69%
2025/09/20 22.47% 3.73% 8.2% 8.66% 2.85% 1.99% 1.18% 2.28% 1.63% 1.06%
2025/09/21 12.82% 11.44% 8.21% 10.54% 3.7% 1.54% 2.06% 1.63% 1.48% 0.91%
2025/09/22 10.81% 13.65% 5.4% 13.52% 5.34% 1.75% 1.24% 1.94% 1.06% 0.06%
2025/09/23 17.41% 21.46% 3.88% 12.05% 5.79% 1.1% 0.56% 1.11% 1.43% 0.05%
2025/09/24 12.86% 7.55% 8.35% 10.53% 5.16% 1.97% 1.35% 1.12% 1.86% 0.07%
2025/09/25 14.26% 10.79% 9.23% 6.32% 6.32% 2.07% 1.17% 1.44% 1.75% 0.05%
2025/09/26 13.76% 7.11% 8.29% 10.04% 4.97% 1.96% 1.06% 2.09% 1.87% 0.06%
2025/09/27 17.75% 9.03% 8.63% 10.52% 4.32% 1.98% 2.26% 1.84% 0.37% 0.07%
2025/09/28 13.83% 6.34% 9.15% 6.54% 4.93% 2.33% 1.75% 2.13% 1.82% 0.06%
2025/09/29 12.51% 12.44% 7.13% 12.08% 2.83% 2.23% 1.92% 1.61% 2.16% 0.29%
2025/09/30 14.28% 12.06% 7.87% 6.83% 3.83% 1.91% 1.87% 1.87% 0.86% 0.06%
  • repco.com.au
  • snapshades.com
  • supercheapauto.com.au
  • 4wdsupacentre.com.au
  • ultracarmats.com
  • bcf.com.au
  • fitmycar.com.au
  • tcboxes.com.au
  • tyroola.com.au
  • wipertech.com.au

Copyright © Adthena. All rights reserved.

Repco.com.au led September with fluctuating spend, peaking mid-month. Snapshades.com surged late, while 4wdsupacentre.com.au showed consistent growth. Supercheapauto.com.au and ultracarmats.com maintained steady trends. The month concluded with diverse spending patterns across advertisers.

Market Exposure

Competitor Count for AUS Automotive Auto Parts

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/09/01 679
2025/09/02 655
2025/09/03 674
2025/09/04 688
2025/09/05 676
2025/09/06 640
2025/09/07 626
2025/09/08 617
2025/09/09 600
2025/09/10 571
2025/09/11 547
2025/09/12 546
2025/09/13 513
2025/09/14 512
2025/09/15 506
2025/09/16 521
2025/09/17 477
2025/09/18 498
2025/09/19 507
2025/09/20 509
2025/09/21 530
2025/09/22 540
2025/09/23 480
2025/09/24 524
2025/09/25 557
2025/09/26 569
2025/09/27 542
2025/09/28 557
2025/09/29 549
2025/09/30 547

Copyright © Adthena. All rights reserved.

September saw a dynamic shift in distinct advertisers, starting at 679 and dipping to 547. Mid-month, numbers plummeted to 506, then rebounded, closing with a slight recovery.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Auto Parts

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
snapshades.com 3.15%
4wdsupacentre.com.au 1.6%
supercheapauto.com.au 0.87%
ultracarmats.com 0.54%
carsales.com.au 0.46%
outbackequipment.com.au -0.37%
tcboxes.com.au -0.43%
dashcamguide.com.au -0.47%
wipertech.com.au -1.64%
repco.com.au -3.28%

Copyright © Adthena. All rights reserved.

Snapshades.com surged with a 3.15% click share increase, while repco.com.au dropped by 3.28%.

Campaign Efficiency

AUS Automotive Auto Parts Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date repco.com.au snapshades.com supercheapauto.com.au 4wdsupacentre.com.au ultracarmats.com bcf.com.au tcboxes.com.au fitmycar.com.au x-car.com.au tyroola.com.au
2025/09/01 14.32% 3.14% 5.53% 8.35% 2.8% 1.45% 1.06% 1.79% 1.07% 2.02%
2025/09/02 15.69% 8.86% 6.25% 8.01% 2.87% 2.86% 0.96% 1.2% 1.81% 1.99%
2025/09/03 13.18% 6.78% 8.67% 4.77% 1.98% 2.39% 1.9% 1.34% 0.84% 1.14%
2025/09/04 12.73% 4.52% 8.87% 5.38% 6.41% 1.52% 1.9% 2.03% 1.35% 2.66%
2025/09/05 15.11% 5.41% 8.12% 3.77% 3.02% 1.81% 2.33% 2.16% 1.84% 1.54%
2025/09/06 10.51% 4.96% 7.67% 10.68% 3.12% 2.56% 2.59% 1.94% 0.68% 1.87%
2025/09/07 10.09% 6.7% 6.24% 8.07% 2.6% 3.53% 1.51% 1.96% 1.62% 1.64%
2025/09/08 10.11% 7.38% 5.99% 7.4% 4.73% 0.77% 3.46% 2.78% 3.68% 1.17%
2025/09/09 15.77% 5.92% 6.33% 8.92% 2.95% 1.94% 1.2% 2.1% 0.95% 1.5%
2025/09/10 13.97% 6.23% 5.62% 9.67% 2.63% 1.04% 2.14% 1.77% 0.79% 2.63%
2025/09/11 9.84% 6.32% 10.29% 5.04% 2.61% 2.16% 2.42% 2.64% 1.33% 1.18%
2025/09/12 16.34% 6.68% 7.32% 7.37% 3.49% 1.45% 2.34% 2.9% 1.7% 1.84%
2025/09/13 12.01% 6.9% 6.68% 10.77% 3.72% 1.56% 2.67% 1.68% 1.1% 1.58%
2025/09/14 18.19% 5.34% 6.06% 6.79% 1.69% 1.16% 1.5% 1.91% 1.1% 2.33%
2025/09/15 13.39% 7.21% 6.89% 5.11% 5.18% 1.28% 2.05% 2.19% 2.01% 2.12%
2025/09/16 17.19% 7.81% 8.31% 7.07% 3.86% 1.7% 1.77% 1.45% 0.86% 0.87%
2025/09/17 18.87% 5.26% 6.63% 9.13% 1.61% 2.23% 2.11% 2.11% 1.43% 1.75%
2025/09/18 21.71% 9.09% 6.34% 7.33% 1.01% 2.28% 1.79% 1.97% 1.48% 2.57%
2025/09/19 20.11% 6.19% 5.94% 6.48% 1.3% 1.95% 1.52% 2.61% 1.18% 0.75%
2025/09/20 17.21% 3.47% 9.48% 6.93% 2.88% 2.35% 2.28% 1.3% 1.38% 1.59%
2025/09/21 9.72% 10.03% 9.09% 8.59% 3.62% 1.89% 1.39% 2.1% 3.49% 1.65%
2025/09/22 8.28% 12.78% 5.89% 11.13% 5.31% 1.83% 1.85% 1.21% 2.32% 0.86%
2025/09/23 13.79% 22.36% 4.77% 11.51% 5.63% 1.15% 1.04% 0.6% 0.75% 1.42%
2025/09/24 9.95% 6.71% 8.91% 9.18% 4.3% 2.07% 1.05% 1.29% 1.19% 1.83%
2025/09/25 11.25% 9.37% 10.69% 5.2% 5.6% 2.2% 1.31% 1.28% 1.34% 1.62%
2025/09/26 11.01% 5.78% 9.52% 8.74% 4.15% 1.95% 1.97% 1.02% 0.99% 1.54%
2025/09/27 15.25% 7.67% 10.39% 10.89% 3.7% 2.26% 2.07% 2.33% 0.67% 0.36%
2025/09/28 11.25% 5.33% 10.51% 5.94% 4.35% 2.58% 2.22% 1.75% 1.65% 1.65%
2025/09/29 10.02% 10.93% 8.63% 11.22% 2.88% 2.36% 1.83% 1.69% 1.54% 2.17%
2025/09/30 11.41% 9.26% 9.26% 6.31% 3.68% 2.13% 2.02% 1.69% 1.58% 0.8%
  • repco.com.au
  • snapshades.com
  • supercheapauto.com.au
  • 4wdsupacentre.com.au
  • ultracarmats.com
  • bcf.com.au
  • tcboxes.com.au
  • fitmycar.com.au
  • x-car.com.au
  • tyroola.com.au

Copyright © Adthena. All rights reserved.

Repco.com.au led September with fluctuating impressions, peaking mid-month. Snapshades.com surged late, while 4wdsupacentre.com.au showed consistent growth. Supercheapauto.com.au maintained steady performance throughout.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Auto Parts

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Auto Parts - Last month
  1. 1
    Kings 4WD & Outdoor Gear | 4WD Supacentre Daily Deals https://www.4wdsupacentre.com.au

    Find the Perfect Gear for Your Next Trip. Hurry, Limited Quantity - Shop Now & Save!

  2. 2
    Mobile Car Battery Replacement - Best Price or We Will Beat It https://www.batteriesonthego.com.au

    “They came to my rescue in less than 30mins. Had my car up and running in no time!” - Tash

  3. 3
    JAX Tyres & Auto - 4th Tyre Free & Other Deals https://www.jaxtyres.com.au

    Search By Vehicle or Rego To Quickly & Easily Find The Right Tyres For Your Car.

  4. 4
    Repco Auto Parts https://www.repco.com.au › exclusive › offers

    Special Offers & Clearance — Car Parts, Accessories & Tools. All You Need To Keep Your Vehicle In Good Shape! 100 Years Of Experience & Thousands Of Satisfied Customers...

  5. 5
    Snap Shades https://www.snapshades.com

    Australian Owned & Designed — Magnetic, UV Protecting & Vehicle Specific Car Sun Shades. Find Your Vehicle's Fit Online.

Copyright © Adthena. All rights reserved.

In the competitive world of automotive PPC, 4WD Supacentre entices adventurers with daily deals, while Batteries on the Go promises swift rescue. JAX Tyres offers a free fourth tyre, Repco boasts a century of expertise, and Snap Shades highlights Australian design and UV protection.

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