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AUS Automotive Auto Parts - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Auto Parts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Automotive Auto Parts brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
repco.com.au 29.5
4wdsupacentre.com.au 13.27
supercheapauto.com.au 7.56
snapshades.com 3.75
fitmycar.com.au 1.62
tcboxes.com.au 1.46
australiacarcovers.com 1.44
onlineautoparts.com.au 1.25
automotivesuperstore.com.au 1.21
autobarn.com.au 1.18
others 37.76

Copyright © Adthena. All rights reserved.

In the automotive PPC landscape, Repco leads with 29.5% click share, followed by 4WDSupacentre at 13.27%. Supercheap Auto captures 7.56%, while ‘others’ dominate with 37.76%.

Market Exposure

Share of Spend for the top 10 AUS Automotive Auto Parts brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date repco.com.au 4wdsupacentre.com.au supercheapauto.com.au tyroola.com.au australiacarcovers.com fitmycar.com.au automotivesuperstore.com.au snapshades.com tcboxes.com.au dashvision.com.au
2025/05/01 7.59% 7.57% 2.23% 0% 4.91% 3.63% 3.42% 2.5% 0.98% 1.75%
2025/05/02 7.72% 6.85% 4.44% 0% 3.85% 3.13% 2.26% 5.46% 1.14% 1.56%
2025/05/03 8.45% 8.25% 11.59% 0% 3.43% 3.83% 2.06% 4.15% 1.3% 1.59%
2025/05/04 8.62% 5.97% 23.65% 0% 2.91% 2.22% 2.15% 2.27% 1.05% 1.93%
2025/05/05 7.11% 6.66% 10.25% 0.01% 5.37% 3.07% 3.58% 4.02% 1.96% 1.66%
2025/05/06 9.97% 8.28% 4.95% 0.01% 3.91% 4.59% 3.72% 4.71% 1.79% 2.17%
2025/05/07 8.87% 9.23% 6.7% 0.01% 5.01% 4.45% 2.78% 3.53% 1.94% 2.02%
2025/05/08 8.26% 10.15% 6.87% 0.07% 3.43% 3.99% 2.53% 6.03% 1.71% 1.63%
2025/05/09 6.37% 5.65% 6.07% 3.29% 3.61% 3.62% 1.8% 3.25% 1.78% 1.47%
2025/05/10 8.52% 7.64% 9.15% 0.01% 4.89% 3.77% 3.27% 3.59% 1.9% 1.65%
2025/05/11 8.35% 9.6% 9.24% 0.01% 3.56% 2.58% 2.45% 5.42% 1.18% 1.48%
2025/05/12 7.69% 7.89% 4.57% 0.01% 5.93% 3.41% 3.05% 3.78% 1.51% 2.18%
2025/05/13 8.41% 10.76% 4.4% 0.01% 5.82% 4.23% 2.02% 4.04% 2.38% 2.06%
2025/05/14 9.84% 7.66% 6.82% 0.01% 4.43% 3.82% 2.65% 3.18% 1.8% 1.9%
2025/05/15 7.39% 6.54% 7.6% 0.01% 2.96% 3.03% 2.07% 5.06% 0.88% 1.72%
2025/05/16 12.26% 8.17% 7.04% 0.01% 3.59% 3.15% 1.76% 4.18% 1.28% 1.8%
2025/05/17 6.75% 8.25% 5.48% 3.49% 5.13% 3.23% 2.99% 3.19% 1.34% 1.12%
2025/05/18 8.82% 9.36% 5.95% 8.69% 3.76% 2.59% 2.26% 4.02% 0.9% 1.47%
2025/05/19 5.05% 9.19% 8.65% 6.25% 3.51% 3.09% 1.85% 4.4% 2.22% 1.07%
2025/05/20 6.42% 7.4% 7.75% 4.01% 3.24% 2.62% 1.37% 6.39% 1.51% 1.23%
2025/05/21 6.38% 8.01% 5.56% 2.94% 4.33% 2.79% 1.86% 5.5% 1.55% 1.23%
2025/05/22 6.05% 5.01% 7.45% 5.65% 3.04% 1.78% 1.8% 2.17% 1.92% 1.19%
2025/05/23 7.25% 7.72% 8.65% 5.29% 3.84% 1.77% 1.92% 4.17% 2.03% 0.95%
2025/05/24 9.04% 6.76% 8.08% 2.62% 3.07% 2.74% 2.02% 3.56% 1.79% 1.02%
2025/05/25 7.43% 8.65% 7.88% 3.05% 2.87% 2.21% 2.41% 3.4% 1.69% 1.08%
2025/05/26 13.32% 6.55% 8.33% 3.25% 2.39% 3.1% 1.88% 4.77% 1.24% 1.36%
2025/05/27 7.09% 7.19% 10.46% 3.89% 3.26% 3.84% 2.15% 2.45% 1.6% 0.95%
2025/05/28 7.4% 9.2% 7.42% 2.79% 2.69% 3.35% 1.74% 2.04% 1.54% 1.33%
2025/05/29 9.26% 8.38% 8.56% 2.93% 3.3% 2.76% 2.25% 2.9% 1.08% 0.92%
2025/05/30 11.27% 12.53% 4.09% 0.14% 3% 4.51% 2.3% 3.52% 1.18% 1.49%
2025/05/31 9.55% 7.75% 5.34% 4.01% 3.98% 3.34% 1.84% 1.58% 1.47% 1.19%

Copyright © Adthena. All rights reserved.

Repco’s PPC spend fluctuated, peaking at 13.32% on May 26. 4WD Supacentre saw a high of 12.53% on May 30. Supercheap Auto’s spend spiked early, reaching 23.65% on May 4.

Market Exposure

Competitor Count for AUS Automotive Auto Parts

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 760
2025/05/02 739
2025/05/03 772
2025/05/04 747
2025/05/05 752
2025/05/06 766
2025/05/07 777
2025/05/08 792
2025/05/09 788
2025/05/10 760
2025/05/11 775
2025/05/12 772
2025/05/13 770
2025/05/14 781
2025/05/15 794
2025/05/16 791
2025/05/17 749
2025/05/18 752
2025/05/19 762
2025/05/20 761
2025/05/21 781
2025/05/22 782
2025/05/23 766
2025/05/24 764
2025/05/25 757
2025/05/26 763
2025/05/27 736
2025/05/28 750
2025/05/29 754
2025/05/30 707
2025/05/31 702

Copyright © Adthena. All rights reserved.

Advertisers fluctuated in May, peaking at 794 on the 15th. The month ended with a decline to 702.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Auto Parts

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
repco.com.au 4.42%
tyroola.com.au 1.19%
mycar.com.au 0.77%
itechworld.com.au 0.64%
bobjane.com.au 0.55%
artarmonmazda.com.au -0.45%
australiacarcovers.com -0.52%
carsales.com.au -0.53%
supercheapauto.com.au -0.57%
4wdsupacentre.com.au -1.21%

Copyright © Adthena. All rights reserved.

Repco.com.au surged with a 4.42% click share increase, while 4wdsupacentre.com.au dropped by 1.21%. Tyroola.com.au gained 1.19%, contrasting supercheapauto.com.au’s 0.57% decline.

Campaign Efficiency

AUS Automotive Auto Parts Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date repco.com.au 4wdsupacentre.com.au supercheapauto.com.au australiacarcovers.com autobarn.com.au fitmycar.com.au automotivesuperstore.com.au tcboxes.com.au dashvision.com.au snapshades.com
2025/05/01 14.99% 7.31% 2.85% 2.73% 1.64% 2.63% 2.29% 1.3% 2.29% 3.43%
2025/05/02 14.54% 8.61% 6.96% 2.31% 2.27% 2.3% 1.57% 1.23% 1.89% 5.95%
2025/05/03 12% 11.61% 12.49% 2.32% 1.79% 2.26% 1.86% 1.68% 1.86% 3.86%
2025/05/04 12.03% 10.17% 17.11% 2.16% 1.42% 1.5% 2.01% 1.2% 2.36% 2.18%
2025/05/05 10.29% 9.61% 10.12% 3.35% 1.53% 2.07% 2.8% 2.4% 1.99% 3.51%
2025/05/06 11.42% 9.65% 6.55% 2.5% 1.29% 2.86% 2.95% 2.15% 2.52% 3.74%
2025/05/07 11.15% 13.15% 7.64% 3% 1.42% 2.61% 2.15% 1.91% 2.17% 3.06%
2025/05/08 10.05% 11.66% 8.4% 2.33% 2.17% 2.32% 2.14% 1.94% 1.82% 4.36%
2025/05/09 9.23% 7.05% 9.36% 2.8% 1.42% 2.33% 1.75% 2.21% 1.74% 3.03%
2025/05/10 10.49% 9.09% 11.67% 3.32% 1.42% 2.34% 2.77% 2.14% 1.71% 2.99%
2025/05/11 10.6% 11.01% 11.84% 2.54% 1.49% 1.59% 2.23% 1.29% 1.6% 4.1%
2025/05/12 9.45% 9.58% 5.66% 4.39% 1.52% 2.04% 2.79% 1.88% 2.55% 3.16%
2025/05/13 11.27% 11.6% 5.39% 4.18% 1.71% 2.5% 1.84% 2.7% 2.32% 3.41%
2025/05/14 11.51% 10.54% 6.39% 3.08% 2.38% 2.29% 2.37% 2.03% 2.01% 2.6%
2025/05/15 10.53% 9.87% 7.69% 1.92% 2.37% 1.84% 1.82% 1.15% 1.91% 3.98%
2025/05/16 16.43% 9.83% 8.9% 2.42% 1.75% 1.77% 1.48% 1.28% 1.92% 3.03%
2025/05/17 9.89% 11.51% 7.47% 3.6% 1.86% 1.98% 2.42% 1.54% 1.26% 2.69%
2025/05/18 12.81% 12.34% 8.57% 2.39% 1.58% 1.69% 2.05% 0.98% 1.61% 4%
2025/05/19 7.07% 10.62% 9.32% 2.46% 0.71% 1.96% 1.8% 3.04% 1.29% 4.39%
2025/05/20 9.2% 8.61% 8.25% 2.34% 0.9% 1.69% 1.35% 2.16% 1.55% 7.41%
2025/05/21 9.3% 10.92% 5.86% 2.64% 2.75% 1.65% 1.72% 1.93% 1.42% 4.43%
2025/05/22 9.49% 6.95% 8.22% 2.24% 3.03% 1.14% 1.7% 2.46% 1.48% 2.04%
2025/05/23 11.18% 7.96% 11.69% 2.87% 2.2% 1.19% 1.44% 2.19% 1.15% 4.4%
2025/05/24 13.58% 7.49% 11.71% 2.12% 1.96% 1.67% 1.87% 2.11% 1.13% 2.95%
2025/05/25 11.05% 11.06% 9.34% 1.82% 2.28% 1.48% 1.94% 1.96% 1.2% 2.5%
2025/05/26 20.32% 8.16% 10.44% 1.46% 1.69% 2.02% 2.59% 1.71% 1.47% 3.53%
2025/05/27 10.84% 10.89% 9.59% 2.17% 1.52% 2.39% 2.08% 1.92% 1.19% 2.04%
2025/05/28 11.84% 11.33% 8.43% 1.85% 2.09% 2.11% 1.95% 1.78% 1.57% 1.51%
2025/05/29 14.59% 11.27% 9.2% 2.07% 2.35% 1.66% 1.77% 1.23% 1.05% 2.71%
2025/05/30 17.3% 15.32% 5.68% 1.88% 1.62% 2.41% 1.89% 1.23% 1.56% 2.62%
2025/05/31 15.49% 8.96% 7.57% 2.63% 2.56% 2.08% 1.93% 1.88% 1.33% 1.33%

Copyright © Adthena. All rights reserved.

Repco’s impression share fluctuated, peaking at 20.32% on May 26. 4WD Supacentre saw a high of 15.32% on May 30. Supercheap Auto’s share peaked early at 17.11% on May 4. The month ended with Repco leading at 15.49%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Auto Parts

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    4WD Supacentre Sale On Now | 4WD Supacentre: Camping Store https://www.4wdsupacentre.com.au

    Camping Gear Sale Now On! Swags, Generators, Fridges & More. Get More for Less with Kings!

  2. 2
    Mobile Car Battery Replacement - Best Prices & 24/7 Mobile Srvc https://www.batteriesonthego.com.au

    “They came to my rescue in less than 30mins. Had my car up and running in no time!” - Tash. Lowest...

  3. 3
    Best Dash Cam's Australia 2025 https://www.dashcamguide.com.au

    Compare the Top Models — Find the best dash cam for your car with our comprehensive review of dash cams. Dashcamguide.com.au provides reviews of dash cams to enhance driving safety.

  4. 4
    Perfectly Fitted Car Mats https://www.fitmycar.com.au

    Tired Of Overpriced Car Mats? Perfect Fitting Car Floor Mats For 3500++ Models. Made In Australia. Free Shipping

  5. 5
    Repco Australia https://www.repco.com.au › repco › australia

    Buy Online With Home Delivery — Your One Stop Shop For Car Parts. Join Repco Rewards & Enjoy Member Benefits & Offers! Create A Repco Rewards Account And Enjoy Member Benefits Right Away. In-Store Experts.

Copyright © Adthena. All rights reserved.

In the competitive landscape of automotive PPC ads, 4WD Supacentre entices with a promise of value, offering camping gear at reduced prices. Batteries On The Go highlights swift, reliable service, while Dashcam Guide focuses on safety through comprehensive reviews. FitMyCar emphasizes affordability and perfect fit, and Repco Australia offers convenience and rewards for car parts shoppers.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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