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US Automotive Auto Parts - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Auto Parts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Automotive Auto Parts brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
amazon.com 16.2
autozone.com 14.51
advanceautoparts.com 12.93
kbb.com 6.47
walmart.com 4.56
temu.com 3.16
harborfreight.com 2.79
carparts.com 1.42
partsgeek.com 1.31
summitracing.com 1.3
others 35.35

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Amazon leads with a 16.2% click share, followed by AutoZone at 14.51%. “Others” collectively hold a significant 35.35%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Automotive Auto Parts brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date amazon.com autozone.com advanceautoparts.com kbb.com walmart.com temu.com brickhousesecurity.com harborfreight.com carparts.com peddle.com
2025/02/01 13.48% 4.03% 3.91% 3.61% 4.7% 4.27% 5.16% 3.3% 1.55% 1.43%
2025/02/02 13.91% 4.22% 3.56% 5.01% 4.93% 4.65% 4.99% 3.12% 1.48% 1.31%
2025/02/03 13.42% 3.92% 3.77% 4.78% 5.28% 3.77% 5.48% 2.9% 1.42% 1.18%
2025/02/04 12.93% 4.45% 4.03% 4.27% 4.93% 3.81% 4.88% 2.45% 1.71% 1.11%
2025/02/05 14.47% 4.99% 4.34% 2.9% 5.11% 2.63% 4.79% 3.02% 1.81% 1.03%
2025/02/06 16.07% 4.77% 4.05% 3.66% 4.37% 0.9% 3.03% 2.47% 1.73% 1.06%
2025/02/07 15.51% 4.51% 3.98% 6.39% 4.03% 0.01% 4.78% 2.63% 1.81% 1.42%
2025/02/08 15.25% 4.63% 3.86% 5.42% 4.55% 3.34% 4.47% 2.7% 1.57% 1.26%
2025/02/09 13.63% 5.76% 4.12% 5.22% 4.28% 3.74% 4.68% 2.71% 1.87% 1.31%
2025/02/10 13.61% 4.51% 3.49% 6.13% 4.37% 3.3% 4.31% 2.3% 1.78% 1.55%
2025/02/11 11.87% 4.56% 3.39% 7.66% 3.73% 2.31% 3.65% 2.07% 2.16% 1.73%
2025/02/12 13.42% 4.16% 3.13% 2.97% 4.44% 2.68% 5.09% 2.43% 1.68% 1.59%
2025/02/13 11.39% 4.46% 5.48% 3.31% 4.37% 3.84% 4.51% 2.51% 1.51% 1.71%
2025/02/14 12.87% 3.8% 4.6% 4.87% 4.38% 3.67% 4.44% 2.67% 1.36% 1.22%
2025/02/15 11.39% 5.73% 5.56% 4.33% 5.01% 5.62% 3.65% 3.54% 1.49% 1.01%
2025/02/16 13.9% 5.4% 4.62% 4.31% 5.12% 5.85% 4.34% 3.53% 1.2% 1.02%
2025/02/17 13.96% 4.05% 3.7% 4.64% 4.28% 4.44% 3.76% 2.88% 1.68% 1.26%
2025/02/18 11.42% 4.77% 3.63% 7.7% 3.32% 3.87% 3.58% 2.07% 1.78% 1.78%
2025/02/19 14.43% 4.47% 3.93% 4.85% 3.87% 3.89% 4.33% 2.85% 1.7% 1.14%
2025/02/20 13.32% 3.97% 4.32% 6.28% 4.38% 3.66% 5.02% 2.62% 1.58% 1.17%
2025/02/21 13.97% 3.98% 4.9% 5.96% 3.84% 3% 3.79% 2.43% 1.97% 1.36%
2025/02/22 13.66% 4.46% 4.68% 6.8% 4.91% 4.43% 4.34% 2.68% 1.74% 1.11%
2025/02/23 15.38% 5.16% 3.94% 3.58% 5.03% 5.3% 5.03% 2.66% 1.97% 0.91%
2025/02/24 14.12% 4.9% 3.71% 6.53% 3.64% 4.41% 4.57% 2.2% 1.62% 0.95%
2025/02/25 14.24% 4.97% 3.88% 6.63% 4.07% 3.76% 3.26% 2.17% 1.98% 1.48%
2025/02/26 15.3% 5.29% 3.91% 5.8% 3.44% 4.1% 3.33% 1.93% 1.8% 1.18%
2025/02/27 15.09% 5.04% 4.46% 3.47% 3.73% 3.92% 2.93% 2.13% 2.2% 1.35%
2025/02/28 13.14% 4.97% 4.24% 4.06% 3.47% 3.37% 3.33% 2.42% 2.14% 1.55%

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Amazon’s PPC spend fluctuated in February, peaking mid-month. AutoZone and Advance Auto Parts showed steady growth, while KBB had notable spikes. Walmart and Temu experienced varied trends, with Temu’s spend notably low early on.

Market Exposure

Competitor Count for US Automotive Auto Parts

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/02/01 4971
2025/02/02 4893
2025/02/03 4984
2025/02/04 4925
2025/02/05 5192
2025/02/06 5268
2025/02/07 4865
2025/02/08 4608
2025/02/09 4578
2025/02/10 5060
2025/02/11 5022
2025/02/12 4834
2025/02/13 4476
2025/02/14 5043
2025/02/15 4260
2025/02/16 4527
2025/02/17 4789
2025/02/18 4405
2025/02/19 4908
2025/02/20 5056
2025/02/21 4668
2025/02/22 4660
2025/02/23 4226
2025/02/24 4437
2025/02/25 4378
2025/02/26 4465
2025/02/27 3812
2025/02/28 3962

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February saw fluctuating advertiser numbers, peaking at 5,268 on the 6th, then declining to 3,812 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Auto Parts

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
advanceautoparts.com 1.88%
temu.com 0.93%
kbb.com 0.92%
summitracing.com 0.43%
homedepot.com 0.32%
brickhousesecurity.com -0.21%
partsgeek.com -0.26%
walmart.com -0.53%
amazon.com -0.57%
autozone.com -1.5%

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Advanceautoparts.com surged with a 1.88 increase, while autozone.com dropped by 1.5. Temu.com and kbb.com also rose, contrasting amazon.com’s decline.

Campaign Efficiency

US Automotive Auto Parts Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date amazon.com autozone.com advanceautoparts.com temu.com walmart.com harborfreight.com carparts.com brickhousesecurity.com grainger.com kbb.com
2025/02/01 17.37% 5.95% 4.88% 6.64% 6.53% 5.39% 1.13% 1.81% 0% 1.1%
2025/02/02 17.34% 6.26% 4.65% 7.19% 7.06% 5.18% 1.02% 1.84% 0% 1.49%
2025/02/03 16.98% 6.04% 4.66% 5.8% 7.65% 4.9% 1.12% 1.94% 1.7% 1.43%
2025/02/04 16.43% 7.06% 5.21% 6.04% 7.06% 4.3% 1.26% 1.79% 2.29% 1.28%
2025/02/05 18.32% 7.23% 5.28% 4.06% 7.1% 4.84% 1.29% 1.67% 1.35% 0.83%
2025/02/06 20.19% 6.58% 5.4% 1.54% 6.41% 4.16% 1.29% 1.12% 2.08% 1.16%
2025/02/07 21.11% 6.69% 5.22% 0.01% 6.01% 4.44% 1.32% 1.87% 1.5% 1.82%
2025/02/08 18.57% 7.47% 5% 5.06% 6.44% 4.4% 1.11% 1.64% 0% 1.6%
2025/02/09 17% 11.78% 5.02% 5.45% 6.11% 4.25% 1.04% 1.61% 0% 1.44%
2025/02/10 18.82% 7.14% 4.19% 4.95% 6.31% 3.93% 1.14% 1.56% 1.13% 1.87%
2025/02/11 17.13% 7.98% 3.76% 3.67% 5.84% 3.7% 1.53% 1.41% 1.76% 2.47%
2025/02/12 17.71% 6.94% 3.94% 4.14% 6.63% 4% 1.25% 1.77% 1.98% 0.77%
2025/02/13 15.61% 6.59% 7.15% 5.65% 6.4% 4.26% 1.01% 1.55% 1.49% 0.92%
2025/02/14 16.59% 7.06% 5.76% 5.64% 6.58% 4.37% 1% 1.52% 1.24% 1.34%
2025/02/15 14.08% 7.79% 7.19% 8.2% 6.88% 5.46% 0.86% 1.27% 0% 1.03%
2025/02/16 16.72% 7.56% 5.37% 8.57% 6.88% 5.6% 0.72% 1.45% 0% 1.09%
2025/02/17 17.88% 6.17% 4.55% 6.65% 5.8% 4.58% 1.15% 1.23% 1.44% 1.59%
2025/02/18 15.96% 7.63% 4.56% 6.32% 5.36% 3.76% 1.33% 1.29% 2.18% 2.47%
2025/02/19 18.21% 6.5% 4.94% 5.8% 5.57% 4.54% 1.25% 1.48% 1.84% 1.57%
2025/02/20 17.39% 6.38% 5.65% 5.43% 6.31% 4.48% 1.12% 1.83% 1.61% 2.09%
2025/02/21 18.35% 6.32% 6.29% 4.55% 5.67% 4.04% 1.52% 1.36% 1.66% 1.77%
2025/02/22 17.23% 6.59% 6.26% 6.85% 6.8% 4.41% 1.22% 1.58% 0% 2.02%
2025/02/23 19.57% 7.22% 4.64% 7.74% 6.85% 4.32% 1.25% 1.73% 0% 0.95%
2025/02/24 18.67% 7.4% 4.32% 6.73% 5.33% 3.73% 1.24% 1.63% 1.53% 1.82%
2025/02/25 19.33% 7.09% 4.57% 5.95% 6.05% 3.73% 1.47% 1.17% 1.8% 1.79%
2025/02/26 19.01% 7.53% 5.65% 6.36% 4.76% 3.31% 1.3% 1.23% 1.89% 1.79%
2025/02/27 18.39% 7.75% 6.18% 6.13% 5.49% 3.54% 1.46% 1.07% 1.29% 1.38%
2025/02/28 16.64% 7.66% 5.52% 5.46% 5.03% 4.22% 1.6% 1.28% 1.28% 1.09%

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Amazon’s impression share fluctuated, peaking at 21.11% on February 7th. AutoZone saw a spike to 11.78% on February 9th. Temu’s share plummeted to 0.01% on February 7th, then recovered. Walmart maintained stability, while Grainger had intermittent visibility. February ended with Amazon leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Auto Parts

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    AutoZone Official Site https://www.autozone.com

    Shop In-Store or Online Now — Shop online or check store availability for the quality auto parts you need. Get started! Visit your local store or shop AutoZone.com for the quality parts & accessories you need.

  2. 2
    Check VIN Number https://www.beenverified.com

    VIN Number Lookup — No Surprises! Learn More About a Vehicle You Plan to Buy or Already Own With a VIN Lookup. 5 Year Overview of Car Expenses: Deprecation, Insurance, Fuel, Maintenance...

  3. 3
    What's Your Car's Value? https://www.carmax.com

    Confirm Your Car's Value — Say Goodbye To Your Ride And Hello To Dough – With An Instant Online Offer From CarMax®.

  4. 4
    Kelley Blue Book Value | Carvana® Value Tracker https://www.carvana.com › value-tracker

    Track your car's value with Carvana® Value Tracker. Get automatic, personal updates on...

  5. 5
    Official Kelley Blue Book Site https://www.kbb.com

    Find Your Car's Value — Buy, Sell or Trade-In Your Vehicle All On KBB.com. Get What's Right For You In 2023. KBB.com Knows What You Need. From Values To Auto Repair Pricing, We've Got It All.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s PPC for the automotive industry, five advertisers stand out with compelling narratives. AutoZone emphasizes convenience, offering both in-store and online shopping for quality auto parts. BeenVerified provides transparency with VIN lookups, ensuring no surprises in vehicle history. CarMax and Carvana focus on car valuation, with CarMax promising instant offers and Carvana offering value tracking. Kelley Blue Book rounds out the list, providing comprehensive vehicle valuation and trade-in options. Each ad uniquely addresses consumer needs, from parts to valuation, creating a diverse yet cohesive advertising ecosystem.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.