US Automotive Auto Parts - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Auto Parts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Automotive Auto Parts brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
autozone.com	28.3
advanceautoparts.com	19.72
napaonline.com	3.99
harborfreight.com	3.35
partsgeek.com	2.64
summitracing.com	2.55
carparts.com	2.3
amsoil.com	2.11
etrailer.com	1.46
bumper.com	1.43
others	32.15

AutoZone leads with 28.3% click share, followed by Advance Auto Parts at 19.72%. Others collectively hold 32.15%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Automotive Auto Parts brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	advanceautoparts.com	autozone.com	carparts.com	harborfreight.com	partsgeek.com	etrailer.com	bumper.com	summitracing.com	peddle.com	napaonline.com
2025/06/01	22.36%	26.26%	2.94%	2.13%	2.1%	1.61%	1.82%	1.37%	1.35%	0.96%
2025/06/02	31.61%	24.46%	3.09%	1.49%	2.47%	1.02%	1.57%	1.18%	0.97%	0.63%
2025/06/03	21.23%	37.49%	3.28%	1.28%	2.32%	0.95%	1.17%	2.97%	1.47%	0.54%
2025/06/04	27.58%	20.49%	2.83%	2.3%	2.76%	1.5%	2.7%	1.17%	1.38%	1.17%
2025/06/05	30.6%	19.16%	3.09%	2.38%	2.52%	0.92%	2.9%	1.02%	1.45%	1.26%
2025/06/06	21.45%	14.97%	3.81%	2.7%	2.86%	1.29%	3.33%	2.84%	1.84%	2.16%
2025/06/07	22.99%	16.33%	4.12%	2.95%	3.17%	1.67%	2.7%	1.4%	1.41%	1.47%
2025/06/08	29.24%	20.82%	3.72%	3.16%	2.34%	1.84%	1.89%	1.49%	1.02%	0.47%
2025/06/09	21.02%	16.54%	3.22%	2.63%	1.98%	2.1%	1.48%	2.81%	1.57%	0.9%
2025/06/10	25.91%	13.18%	4.08%	2.31%	2.91%	1.33%	2.4%	3.52%	1.48%	1.19%
2025/06/11	20.65%	18.91%	2.79%	2.31%	1.87%	1.17%	2.39%	2.04%	1.36%	3.59%
2025/06/12	21.1%	18.95%	4.06%	2.83%	3.03%	1.32%	2.21%	1.69%	1.63%	1.86%
2025/06/13	24.25%	17.42%	3.92%	3.07%	2.91%	1.16%	1.76%	1.27%	1.17%	2.37%
2025/06/14	31.8%	17.55%	3.75%	2.8%	2.53%	1.25%	1.82%	1.18%	0.99%	1.87%
2025/06/15	18.17%	29.42%	3.45%	2.29%	2.92%	1.34%	1.65%	1.32%	1.23%	1.61%
2025/06/16	22.74%	33.59%	2.63%	1.69%	1.81%	1.01%	1.08%	2%	1.19%	0.79%
2025/06/17	23.05%	27.52%	3.92%	2.1%	2.56%	1.13%	1.57%	1.18%	1.1%	1%
2025/06/18	27.66%	17.31%	3.75%	2.45%	2.59%	1.39%	1.5%	1.95%	1.2%	1.29%
2025/06/19	20.92%	16.31%	3.48%	2.55%	2.63%	1.43%	1.76%	1.83%	1.35%	2.02%
2025/06/20	21.51%	24.13%	3.3%	2.11%	2.5%	1.3%	1.55%	1.62%	1%	1.2%
2025/06/21	20.41%	26.55%	3.11%	2.13%	2.71%	1.62%	1.61%	1.42%	0.83%	1.08%
2025/06/22	22.14%	20.86%	3.62%	2.39%	2.98%	1.73%	2.06%	2.59%	1.08%	0.64%
2025/06/23	19.46%	19.77%	2.81%	2.96%	2.46%	1.5%	1.65%	1.13%	1.36%	1.57%
2025/06/24	23.93%	20.47%	3.95%	2.65%	2.78%	1.35%	1.9%	0.81%	1.48%	1.01%
2025/06/25	16.68%	32.65%	2.96%	2.51%	2.2%	1.31%	1.69%	1.03%	1.02%	1.7%
2025/06/26	28.75%	20.35%	2.46%	2.12%	2.74%	1.02%	1.44%	1.65%	1.17%	1.52%
2025/06/27	25.47%	11.41%	3.11%	3.26%	3.35%	1.36%	2.03%	2.63%	1.35%	1.5%
2025/06/28	21.23%	24.11%	3.82%	2.36%	3%	1.51%	1.74%	1.24%	1.11%	0.85%
2025/06/29	21.22%	31.98%	3.59%	1.59%	2.68%	1.13%	1.55%	1.89%	1.18%	0.81%
2025/06/30	21.12%	20.88%	3.02%	2.69%	2.51%	2.11%	2.09%	1.41%	1.39%	1.07%

Advanceautoparts.com fluctuated, peaking at 31.80% on June 14. Autozone.com saw a high of 37.49% on June 3. Carparts.com remained stable, while harborfreight.com and partsgeek.com showed minor variations.

Market Exposure

Competitor Count for US Automotive Auto Parts

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/06/01	2278
2025/06/02	2324
2025/06/03	1534
2025/06/04	2389
2025/06/05	2325
2025/06/06	2315
2025/06/07	2320
2025/06/08	2187
2025/06/09	2127
2025/06/10	2114
2025/06/11	2239
2025/06/12	2167
2025/06/13	2246
2025/06/14	2180
2025/06/15	2173
2025/06/16	2137
2025/06/17	2195
2025/06/18	2260
2025/06/19	2069
2025/06/20	2337
2025/06/21	2163
2025/06/22	2260
2025/06/23	2320
2025/06/24	2263
2025/06/25	2249
2025/06/26	2095
2025/06/27	2242
2025/06/28	2079
2025/06/29	2126
2025/06/30	2288

June began with 2,278 advertisers, peaking at 2,389 on June 4. A dip to 1,534 on June 3 marked the lowest point. The month concluded with 2,288 advertisers, reflecting a stable finish.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Auto Parts

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
autozone.com	2.87%
knfilters.com	0.37%
vinseeker.com	0.34%
ford.com	0.24%
weldwheels.com	0.19%
summitracing.com	-0.25%
vinhistoryusa.com	-0.25%
bumper.com	-0.31%
napaonline.com	-1.37%
advanceautoparts.com	-1.89%

Autozone.com surged with a 2.87% click share increase, while advanceautoparts.com dropped by 1.89%.

Campaign Efficiency

US Automotive Auto Parts Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	autozone.com	advanceautoparts.com	harborfreight.com	etrailer.com	partsgeek.com	carparts.com	oreillyauto.com	bumper.com	napaonline.com	summitracing.com
2025/06/01	17.3%	10.47%	5.87%	3.3%	2.8%	2.7%	0.97%	1.73%	1.85%	1.22%
2025/06/02	17.6%	13.53%	5.05%	2.49%	3.61%	3.03%	1.19%	1.57%	1.28%	1.04%
2025/06/03	19.12%	12.31%	4.82%	2.7%	3.8%	3.69%	0.71%	1.49%	0.99%	2.38%
2025/06/04	14.75%	13.32%	6.39%	2.88%	3.57%	2.87%	1.66%	2.53%	2.3%	0.95%
2025/06/05	13.01%	14.84%	7.03%	2.17%	3.61%	2.75%	1.59%	2.92%	2.62%	1%
2025/06/06	11.97%	10.66%	7.36%	2.54%	3.44%	3.29%	1.59%	2.72%	3.58%	1.8%
2025/06/07	14.08%	12.53%	6.94%	3.11%	3.88%	3.47%	1.67%	2.18%	2.36%	0.97%
2025/06/08	14.67%	14%	8.26%	4.05%	3.07%	3.26%	1.74%	1.88%	0.96%	1.18%
2025/06/09	11.74%	10.37%	7.21%	4.35%	2.53%	2.66%	1.21%	1.28%	1.29%	1.62%
2025/06/10	10.33%	12.18%	6.63%	3.03%	3.67%	3.37%	1.69%	2.16%	2.21%	2.17%
2025/06/11	15.39%	11.47%	6.07%	2.36%	2.54%	2.54%	1.9%	2.05%	4.92%	1.42%
2025/06/12	12.93%	11.63%	7%	2.53%	3.51%	3.41%	0.87%	2.05%	2.42%	1.22%
2025/06/13	12.2%	13.54%	7.57%	2.25%	3.86%	3.26%	1.39%	1.62%	3.43%	1.05%
2025/06/14	14.19%	15.54%	7.79%	2.66%	3.31%	3.53%	1.4%	1.71%	2.97%	1.03%
2025/06/15	18.14%	11.2%	5.94%	2.84%	3.38%	3%	1.2%	1.51%	2.91%	1.21%
2025/06/16	20.44%	12.96%	5.53%	2.62%	2.59%	2.58%	0.6%	1.08%	1.74%	1.54%
2025/06/17	17.97%	13.04%	6.26%	2.61%	3.23%	3.6%	1.89%	1.57%	1.78%	1.04%
2025/06/18	13.21%	14.87%	6.33%	2.8%	2.88%	3.1%	2.16%	1.4%	2.2%	1.33%
2025/06/19	11.48%	11.81%	6.36%	2.75%	3.15%	2.79%	2.24%	1.55%	2.91%	1.3%
2025/06/20	15.7%	13.01%	5.62%	2.62%	3.21%	3.05%	1.85%	1.45%	2.15%	1.28%
2025/06/21	16.2%	12.84%	5.78%	3.32%	3.5%	3.06%	2.11%	1.51%	1.84%	1.09%
2025/06/22	13.91%	12.14%	6.02%	3.34%	3.49%	2.99%	1.83%	1.86%	1.22%	1.81%
2025/06/23	13.47%	10.33%	7.12%	3.15%	2.64%	2.45%	0.98%	1.49%	2.24%	0.97%
2025/06/24	13.26%	13.08%	7.16%	2.71%	3.46%	3.62%	1.24%	1.81%	1.96%	0.85%
2025/06/25	18.83%	10.86%	6.71%	2.77%	2.8%	2.54%	1.1%	1.66%	2.24%	0.97%
2025/06/26	12.78%	15.41%	6.14%	2.22%	4.25%	2.64%	1.05%	1.43%	2.66%	1.41%
2025/06/27	10.4%	13.32%	7.47%	2.52%	4.05%	2.62%	1.54%	1.63%	2.01%	1.8%
2025/06/28	14.67%	12.43%	6.23%	3.07%	3.44%	3.09%	1.42%	1.46%	1.33%	1.13%
2025/06/29	17.64%	13.81%	5.07%	2.77%	3.69%	3.21%	1.48%	1.66%	1.51%	1.7%
2025/06/30	13.58%	11.95%	6.62%	3.85%	2.93%	2.38%	2.31%	1.82%	1.78%	1.12%

Autozone’s impression share fluctuated, peaking mid-month. Advance Auto Parts showed consistent performance. Harbor Freight and Etrailer had modest shares. Partsgeek and Carparts saw slight increases. O’Reilly and Bumper remained stable. Napaonline and Summitracing had minor variations.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Auto Parts

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Advance Auto Parts® https://shop.advanceautoparts.com › auto-parts
Shop Online or In Store Now — Shop Online or Visit Your Local Advance Auto Parts® & Have a Team Member Help You Today.
2
AutoZone Official Site https://www.autozone.com
Shop In-Store or Online Now — Visit your local store or shop online for the quality parts & accessories you need. Check in-store...
3
Official Kelley Blue Book Site https://www.kbb.com
Find Your Car's Book Value — Kelley Blue Book® Empowering You in the Car Market. From Values To Service & Repair Guide
4
Discount Auto Parts https://www.partsgeek.com
Up to 80% Off Retail Prices — Simple and Affordable Online Auto Parts Shopping. Best-Selling and Most Popular Car Parts.
5
Auto Parts at RockAuto https://www.rockauto.com
Shop Now at RockAuto — Your Choice of Quality. Reliably Low Price. Full Manufacturer Warranty. Fast Online Catalog. Professional-Mechanic Accurate. DIY-Easy.

Advance Auto Parts and AutoZone emphasize convenience, offering both online and in-store shopping. Kelley Blue Book empowers consumers with car value insights. PartsGeek highlights affordability with up to 80% discounts, while RockAuto promises quality and reliability with a fast, user-friendly catalog.

Frequently Asked Questions

Why is the US Automotive Auto Parts June 2025 Report useful and how should I use it?

Why is the US Automotive Auto Parts June 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Automotive Auto Parts June 2025 Report
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How often is the data updated?

Data within the US Automotive Auto Parts June 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Automotive Auto Parts June 2025 Report?

The US Automotive Auto Parts June 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The US Automotive Auto Parts June 2025 Report aggregates data from across both device types and Google Shopping.
Who is this US Automotive Auto Parts June 2025 Report for?

The US Automotive Auto Parts June 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

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They came to Adthena to help monitor a new program for their national dealer network in order to drive efficiencies and protect their brand message in paid search.Read case study

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When Volkswagen sought to expand its search coverage by shifting budget from brand to generic terms, they unknowingly risked losing valuable lower-funnel customers.

A sudden drop in market share triggered an immediate response using Adthena's market intelligence.Read case study

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

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Frequently Asked Questions

Why is the US Automotive Auto Parts June 2025 Report useful and how should I use it?

Why is the US Automotive Auto Parts June 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Automotive Auto Parts June 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Automotive Auto Parts June 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Innovating in the hybrid cars market with competitive intelligence

Volkswagen achieves a 13% increase in brand conversions

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