UK Automotive Auto Parts - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Auto Parts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Auto Parts – UK

Google AI Overview visibility for Automotive Auto Parts UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 12.2443935359
87.7556064641
12%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 46
54
46%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 14%
Navigational 0%
Seasonal 0%
Local 1%
Problem Solving 16%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 UK Automotive Auto Parts brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
eurocarparts.com 35.08
gsfcarparts.com 21.19
halfords.com 6.1
autodoc.co.uk 3.83
ebay.co.uk 3.68
regtransfers.co.uk 2.14
swiftreg.co.uk 2.03
tayna.co.uk 1.41
nextbase.co.uk 1.4
carmats.co.uk 1.18
others 21.96
  • eurocarparts.com - 35.08%
  • gsfcarparts.com - 21.19%
  • halfords.com - 6.1%
  • autodoc.co.uk - 3.83%
  • ebay.co.uk - 3.68%
  • regtransfers.co.uk - 2.14%
  • swiftreg.co.uk - 2.03%
  • tayna.co.uk - 1.41%
  • nextbase.co.uk - 1.4%
  • carmats.co.uk - 1.18%
  • others - 21.96%

Copyright © Adthena. All rights reserved.

In the automotive PPC landscape, eurocarparts.com dominates with 35.08% click share. Gsfcarparts.com follows at 21.19%, while ‘others’ collectively hold 21.96%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Automotive Auto Parts brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date eurocarparts.com gsfcarparts.com autodoc.co.uk halfords.com ebay.co.uk nextbase.co.uk swiftreg.co.uk regtransfers.co.uk carmats.co.uk topreg.co.uk
2026/04/01 20.94% 12.32% 2.69% 5.06% 5.03% 1.03% 3.57% 2.3% 5.06% 1.42%
2026/04/02 19.15% 14.09% 3.91% 5.43% 4.67% 1.51% 2.4% 1.85% 3.79% 1.06%
2026/04/03 19.7% 18.11% 3.78% 5.09% 4.15% 1.16% 3.46% 1.65% 2.68% 1.23%
2026/04/04 20.96% 14.52% 3.8% 4.96% 4.68% 0.75% 3.7% 2.27% 3.46% 2.18%
2026/04/05 15.77% 19.39% 6.7% 5.08% 3.72% 1.25% 3.69% 2.54% 2.29% 2.24%
2026/04/06 18.06% 13.31% 5.92% 5.16% 4.48% 1.64% 3.42% 2.35% 2.86% 1.74%
2026/04/07 17.63% 13.06% 5.35% 4.89% 4.66% 0.99% 3.4% 2.53% 2.84% 1.73%
2026/04/08 19.54% 15.47% 5.7% 5.05% 3.29% 1.45% 3.51% 2.9% 2.85% 2.62%
2026/04/09 19.08% 11.61% 5.52% 5.04% 4.39% 1.82% 3.76% 2.12% 3.8% 1.93%
2026/04/10 16.45% 12.1% 7.57% 6.44% 4.6% 1.73% 4.47% 2.05% 2.71% 2.49%
2026/04/11 16.42% 14.92% 5.99% 5.65% 4.89% 1.5% 4.21% 2.06% 2.26% 1.88%
2026/04/12 8.65% 11.8% 5.58% 6.67% 5.09% 1.53% 5.95% 3.49% 4.36% 2.76%
2026/04/13 19.66% 11.38% 4.45% 5.88% 3.36% 0.78% 5.26% 2.67% 3.3% 2.27%
2026/04/14 22.09% 10.27% 4.31% 5.69% 3.78% 1.91% 3.3% 2.36% 2.93% 2.07%
2026/04/15 14.47% 13.46% 5.71% 5.4% 4.48% 1.01% 2.86% 2.26% 4.13% 2%
2026/04/16 16.95% 16.77% 4.97% 4.62% 4.17% 2.18% 3.05% 2.05% 3.55% 2.02%
2026/04/17 16.28% 12.5% 4.17% 5.42% 4.09% 1.71% 2.99% 2.18% 4.15% 2.14%
2026/04/18 15.97% 8.95% 9.7% 4.37% 6.78% 2.38% 2.76% 1.56% 2.41% 2.08%
2026/04/19 11.99% 14.77% 8.76% 7.64% 4.35% 2.03% 2.35% 2.89% 2.98% 1.94%
2026/04/20 14.53% 10.73% 3.97% 5.99% 4.37% 1.53% 4.12% 2.66% 3.95% 2.3%
2026/04/21 13.29% 12.92% 5.75% 5.22% 4.57% 1.24% 3.81% 2.45% 2.99% 2.51%
2026/04/22 15.16% 12.56% 4.62% 6.46% 6.43% 1.86% 3.46% 2.21% 2.42% 3.05%
2026/04/23 22.81% 14.05% 3.3% 6.23% 5.76% 2.09% 3.33% 1.95% 2.84% 1.56%
2026/04/24 18.13% 11.72% 3.36% 5.93% 4.56% 2.48% 3.39% 1.85% 2.39% 2.45%
2026/04/25 24% 14.06% 3.47% 5.7% 4.85% 3.01% 2.58% 2.58% 2.38% 2.06%
2026/04/26 25.71% 13.91% 5.92% 4.98% 3.36% 1.99% 3.58% 1.74% 2.55% 2.23%
2026/04/27 20.78% 12.29% 4.33% 4.38% 6.26% 2.58% 3.34% 3.37% 2.53% 2.42%
2026/04/28 19.83% 16.29% 7.39% 5.31% 5.24% 2.13% 4.04% 2.2% 2.31% 1.82%
2026/04/29 21.11% 12.82% 5.48% 4.71% 4.93% 2.82% 2.96% 2.25% 3.3% 1.62%
2026/04/30 21.36% 13.93% 9.18% 5.05% 4.74% 3.16% 2.53% 2.14% 1.97% 1.09%
  • eurocarparts.com
  • gsfcarparts.com
  • autodoc.co.uk
  • halfords.com
  • ebay.co.uk
  • nextbase.co.uk
  • swiftreg.co.uk
  • regtransfers.co.uk
  • carmats.co.uk
  • topreg.co.uk

Copyright © Adthena. All rights reserved.

April saw eurocarparts.com dominate with fluctuating spend, peaking at 25.71%. Gsfcarparts.com maintained a steady presence, while autodoc.co.uk and halfords.com showed moderate activity. The month concluded with eurocarparts.com leading.

Market Exposure

Competitor Count for UK Automotive Auto Parts

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 820
2026/04/02 869
2026/04/03 854
2026/04/04 809
2026/04/05 848
2026/04/06 880
2026/04/07 880
2026/04/08 848
2026/04/09 869
2026/04/10 848
2026/04/11 822
2026/04/12 762
2026/04/13 790
2026/04/14 840
2026/04/15 841
2026/04/16 820
2026/04/17 829
2026/04/18 817
2026/04/19 793
2026/04/20 817
2026/04/21 767
2026/04/22 783
2026/04/23 794
2026/04/24 816
2026/04/25 757
2026/04/26 742
2026/04/27 798
2026/04/28 797
2026/04/29 817
2026/04/30 818

Copyright © Adthena. All rights reserved.

April began with 820 advertisers, peaking at 880 on the 6th and 7th. A decline followed, reaching 742 on the 26th. The month concluded with 818 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Auto Parts

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
eurocarparts.com 1.42%
nextbase.co.uk 0.63%
ebay.co.uk 0.49%
absolutereg.co.uk 0.35%
autodoc.co.uk 0.27%
halfords.com -0.26%
onlinecarparts.co.uk -0.27%
carplatesdirect.com -0.32%
swiftreg.co.uk -0.45%
gsfcarparts.com -0.58%

Copyright © Adthena. All rights reserved.

Eurocarparts.com surged with a 1.42 increase, while gsfcarparts.com dropped by 0.58.

Campaign Efficiency

UK Automotive Auto Parts Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date eurocarparts.com gsfcarparts.com autodoc.co.uk ebay.co.uk halfords.com swiftreg.co.uk regtransfers.co.uk platesforcars.co.uk topreg.co.uk onlinecarparts.co.uk
2026/04/01 26.77% 15.87% 2.34% 7.49% 4.9% 3.11% 2% 1.31% 1.3% 0.55%
2026/04/02 22.61% 18.19% 4.48% 7.14% 5.19% 2.09% 1.54% 1.09% 0.94% 0.9%
2026/04/03 24.41% 22.85% 3.73% 6.15% 4.59% 2.73% 1.26% 0.83% 0.95% 0.96%
2026/04/04 25.12% 18.27% 3.49% 6.96% 5.16% 3.35% 1.81% 1.17% 1.94% 1.19%
2026/04/05 19.12% 23.91% 7.82% 5.49% 4.76% 3.02% 2% 0.72% 1.85% 2.03%
2026/04/06 22.17% 16.35% 6.64% 6.52% 4.71% 2.93% 2% 0.67% 1.44% 2.81%
2026/04/07 21.9% 16.35% 6.74% 6.85% 4.46% 2.91% 2.05% 1.28% 1.44% 2.11%
2026/04/08 24.34% 19.5% 6.13% 5.02% 4.89% 2.96% 2.51% 1.2% 2.25% 2.28%
2026/04/09 23.61% 14.8% 5.61% 6.44% 5.14% 3.36% 1.81% 1.22% 1.68% 1.92%
2026/04/10 20.94% 15.05% 7.55% 7.26% 6.48% 3.94% 1.84% 1.57% 2.12% 1.26%
2026/04/11 18.61% 17.75% 6.59% 7.31% 5.61% 3.53% 1.71% 1.22% 1.53% 2.65%
2026/04/12 12.75% 15.62% 6.25% 7.6% 6.53% 5.58% 3.29% 1.7% 2.58% 1.01%
2026/04/13 24.27% 14.34% 3.85% 5.31% 5.74% 4.79% 2.52% 1.57% 2.05% 1.02%
2026/04/14 28.04% 12.86% 4.15% 5.38% 5.54% 3.02% 2.08% 1.58% 1.9% 1.23%
2026/04/15 18.57% 17.72% 7.47% 5.9% 5.2% 2.52% 1.99% 1.13% 1.68% 2.2%
2026/04/16 21.89% 22.94% 4.86% 5.79% 4.31% 2.55% 1.65% 1% 1.7% 0.89%
2026/04/17 20.57% 16.34% 4.22% 6.06% 5.33% 2.53% 1.99% 1.02% 1.86% 2%
2026/04/18 19.16% 11.71% 10.09% 9.7% 4.44% 2.25% 1.29% 1.18% 1.75% 1.74%
2026/04/19 16.22% 19.31% 9.6% 6.68% 6.51% 1.83% 2.34% 1.55% 1.62% 1.43%
2026/04/20 20.39% 14.07% 3.86% 6.57% 5.76% 3.64% 2.51% 1.4% 2.1% 1.41%
2026/04/21 17.5% 16.74% 5.84% 7.36% 5.06% 3.44% 2.3% 1.65% 2.28% 0.65%
2026/04/22 18.11% 16.8% 3.89% 10.45% 6.69% 2.88% 1.89% 1.93% 2.81% 0.95%
2026/04/23 28.08% 17.74% 2.75% 8.22% 5.76% 2.76% 1.54% 1.55% 1.31% 0.83%
2026/04/24 24.91% 14.47% 2.98% 7.09% 5.91% 2.8% 1.66% 2.02% 2.09% 0.88%
2026/04/25 28.32% 16.88% 2.88% 7.33% 6.09% 2.3% 2.2% 1.38% 1.76% 0.77%
2026/04/26 29.73% 17.39% 6.89% 5.46% 4.63% 2.99% 1.6% 1.47% 2.02% 0.58%
2026/04/27 25.01% 14.43% 4.15% 8.96% 4.32% 2.76% 2.91% 1.44% 2.07% 0.71%
2026/04/28 22.56% 19.46% 7.72% 7.78% 6% 3.36% 1.82% 1.37% 1.52% 0.67%
2026/04/29 27.27% 15.39% 5.97% 7.88% 4.21% 2.59% 2.01% 1.53% 1.47% 1.14%
2026/04/30 24.86% 17.63% 10.64% 6.83% 4.96% 1.92% 1.85% 1.32% 0.92% 0.46%
  • eurocarparts.com
  • gsfcarparts.com
  • autodoc.co.uk
  • ebay.co.uk
  • halfords.com
  • swiftreg.co.uk
  • regtransfers.co.uk
  • platesforcars.co.uk
  • topreg.co.uk
  • onlinecarparts.co.uk

Copyright © Adthena. All rights reserved.

Eurocarparts.com led April with fluctuating impressions, peaking at 29.73% on the 26th. Gsfcarparts.com saw a high of 23.91% on the 5th. Autodoc.co.uk ended strong at 10.64%. Ebay.co.uk maintained stability, finishing at 6.83%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Auto Parts

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Auto Parts - Last month
  1. 1
    AUTODOC - Cheap Car Parts | We'll Find You The Good Part https://www.autodoc.co.uk

    Online Ordering Of All Spare Parts For British, German, Swedish, And French Vehicles. AUTODOC...

  2. 2
    Shop Online or In-Store - Save With Euro Car Parts https://www.eurocarparts.com

    We Specialise In All The Major Car Parts - Shop Online, In-Store or Via Our App. The UK's Number 1...

  3. 3
    GSF Car Parts - Car Parts & Spares https://www.gsfcarparts.com

    Enter Your Reg To Instantly Find The Part You Need! Great Quality At The Lowest Price.

  4. 4
    Car Parts Online https://www.onlinecarparts.co.uk

    Auto Parts & Accessories — Brake Discs, Shock Absorbers, Brake Pads, And Many Other Items For Your Car. Find Car Parts Online Now! Wide range, Top Brands, And Exclusive Offers. Top-Quality Car Parts. Vast Selection.

  5. 5
    Car Parts at Low Prices, Quality Brands, Free Delivery https://www.partsinmotion.co.uk

    We stock over 250,000 car parts at the lowest prices from the biggest brands. Fast free UK shipping. Our website helps you find the correct part.

Copyright © Adthena. All rights reserved.

In the competitive world of auto parts, AUTODOC, Euro Car Parts, GSF Car Parts, Online Car Parts, and Parts in Motion dominate with themes of affordability, convenience, and quality. Their messaging highlights vast selections, easy online access, and trusted brands, enticing customers with promises of savings and reliability.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports