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UK Automotive Auto Parts - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Auto Parts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Auto Parts – UK

Google AI Overview visibility for Automotive Auto Parts UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 17.1692998142
82.8307001858
17%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 45
55
45%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 13%
Navigational 0%
Seasonal 0%
Local 1%
Problem Solving 16%

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Market Exposure

Share of Clicks for top 10 UK Automotive Auto Parts brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
eurocarparts.com 25.9
gsfcarparts.com 17.16
halfords.com 9.62
ebay.co.uk 9.08
autodoc.co.uk 4.42
carmats.co.uk 1.9
swiftreg.co.uk 1.31
regtransfers.co.uk 1.31
blackcircles.com 1.27
nextbase.co.uk 1.23
others 26.8
  • eurocarparts.com - 25.9%
  • gsfcarparts.com - 17.16%
  • halfords.com - 9.62%
  • ebay.co.uk - 9.08%
  • autodoc.co.uk - 4.42%
  • carmats.co.uk - 1.9%
  • swiftreg.co.uk - 1.31%
  • regtransfers.co.uk - 1.31%
  • blackcircles.com - 1.27%
  • nextbase.co.uk - 1.23%
  • others - 26.8%

Copyright © Adthena. All rights reserved.

Eurocarparts.com leads with 25.9% click share, closely followed by others at 26.8%. Gsfcarparts.com holds 17.16%, while Halfords.com and Ebay.co.uk capture 9.62% and 9.08%, respectively.

Market Exposure

Share of Spend for the top 10 UK Automotive Auto Parts brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date eurocarparts.com gsfcarparts.com ebay.co.uk halfords.com autodoc.co.uk carmats.co.uk blackcircles.com onlinecarparts.co.uk carmats4u.com swiftreg.co.uk
2026/05/01 24.31% 15.8% 4.39% 4.84% 4.79% 2.72% 1.63% 0.69% 1.65% 3.12%
2026/05/02 21.47% 13.61% 4.32% 5.93% 6.82% 1.98% 1.1% 3.18% 1.2% 4.15%
2026/05/03 23.73% 14.86% 2.89% 5.13% 10.13% 2.52% 0.83% 2.61% 1.43% 3.55%
2026/05/04 23.28% 15.21% 4.73% 4.38% 5.53% 3.5% 1.96% 2.11% 1.53% 4.01%
2026/05/05 22.52% 12.67% 5.13% 4.03% 9.18% 3.7% 1.52% 0.49% 1.35% 2.87%
2026/05/06 16.26% 13.56% 6.19% 4.66% 9.62% 3.17% 1.62% 3.33% 0.9% 3.23%
2026/05/07 17.59% 15.16% 5.42% 5.01% 10.92% 4.6% 1.5% 0.42% 1.29% 2.3%
2026/05/08 17.88% 12.84% 4.3% 5.29% 6.1% 3.69% 2.21% 1.09% 1.61% 3.48%
2026/05/09 20.45% 13.55% 3.88% 4.26% 10.63% 3.82% 0.94% 1.35% 1.28% 3.66%
2026/05/10 16.96% 13.99% 4.16% 4.24% 12.05% 3.19% 1.57% 0.75% 1.57% 2.95%
2026/05/11 19.06% 14.05% 9.88% 5.76% 6.43% 2.94% 2.22% 0.96% 1.72% 2.18%
2026/05/12 12.75% 12.87% 10.64% 7.43% 4.8% 4.29% 2.22% 1.44% 2.12% 1.79%
2026/05/13 12.24% 13.27% 11.54% 6.3% 5.93% 4.46% 1.83% 1.86% 1.91% 1.96%
2026/05/14 13.54% 12.47% 11.14% 5.11% 5.97% 4.65% 2% 1.24% 1.9% 2.18%
2026/05/15 17.84% 12.81% 4.29% 5.29% 6.08% 3.68% 2.21% 1.09% 1.61% 3.48%
2026/05/16 16.11% 13.82% 12.15% 7.31% 5.7% 3.72% 1.65% 1.17% 2.29% 1.8%
2026/05/17 12.26% 9.15% 15.14% 6.66% 7.59% 4.58% 2.16% 1.06% 2.21% 2.02%
2026/05/18 14.97% 13.1% 12.71% 7.64% 4.92% 4.2% 2.51% 1.24% 2.11% 1.83%
2026/05/19 16.27% 11.79% 14.25% 5.74% 4.7% 5.45% 2.24% 1.41% 2.05% 1.51%
2026/05/20 12.39% 11.28% 14.67% 6.54% 6.53% 5.16% 1.47% 2.19% 1.77% 1.62%
2026/05/21 12.61% 14.01% 12.63% 6.48% 5.59% 4.74% 1.28% 1.54% 1.93% 1.67%
2026/05/22 13.37% 13.07% 12.74% 5.82% 5.69% 4.17% 1.15% 1.97% 2.12% 1.53%
2026/05/23 12.29% 11.66% 13.14% 7.61% 5.75% 4.57% 1.31% 2.76% 2.06% 1.92%
2026/05/24 13.86% 9.55% 14.32% 7.14% 6.98% 4.29% 1.13% 2.87% 1.95% 1.58%
2026/05/25 13.81% 10.76% 12.94% 7.17% 6.42% 2.81% 2.05% 3.64% 2.07% 1.87%
2026/05/26 17.11% 10.66% 9.5% 5.74% 5.83% 3.2% 2.76% 2% 2.11% 1.83%
2026/05/27 15.43% 11.51% 8.95% 6.36% 5.17% 3.68% 2.42% 2.99% 2.28% 1.64%
2026/05/28 15.8% 14.19% 8.43% 6.34% 7.52% 2.52% 2.06% 2.03% 1.67% 1.38%
2026/05/29 16.52% 12.86% 8.67% 6.39% 7.07% 3.24% 1.79% 3.84% 1.72% 1.37%
2026/05/30 16.11% 13.73% 8.05% 7.91% 6.34% 4.38% 1.63% 3.14% 1.75% 1.58%
2026/05/31 11.61% 11.31% 10.3% 8.53% 7.81% 3.82% 2.28% 2.06% 1.91% 1.79%
  • eurocarparts.com
  • gsfcarparts.com
  • ebay.co.uk
  • halfords.com
  • autodoc.co.uk
  • carmats.co.uk
  • blackcircles.com
  • onlinecarparts.co.uk
  • carmats4u.com
  • swiftreg.co.uk

Copyright © Adthena. All rights reserved.

Eurocarparts.com started May strong, peaking at 24.31% on the 1st, but ended at 11.61%. Gsfcarparts.com fluctuated, closing at 11.31%. Ebay.co.uk surged mid-month, peaking at 15.14% on the 17th, finishing at 10.3%. Halfords.com showed steady growth, ending at 8.53%. Autodoc.co.uk had a mid-month dip, closing at 7.81%. Carmats.co.uk remained stable, ending at 3.82%. Blackcircles.com saw minor fluctuations, finishing at 2.28%. Onlinecarparts.co.uk had a late surge, closing at 2.06%. Carmats4u.com remained consistent, ending at 1.91%. Swiftreg.co.uk showed a slight decline, finishing at 1.79%.

Market Exposure

Competitor Count for UK Automotive Auto Parts

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 784
2026/05/02 729
2026/05/03 712
2026/05/04 793
2026/05/05 812
2026/05/06 815
2026/05/07 863
2026/05/08 836
2026/05/09 770
2026/05/10 778
2026/05/11 1046
2026/05/12 1172
2026/05/13 1181
2026/05/14 1196
2026/05/15 836
2026/05/16 1224
2026/05/17 1205
2026/05/18 1253
2026/05/19 1233
2026/05/20 1253
2026/05/21 1273
2026/05/22 1286
2026/05/23 1277
2026/05/24 1260
2026/05/25 1316
2026/05/26 1331
2026/05/27 1353
2026/05/28 1314
2026/05/29 1306
2026/05/30 1297
2026/05/31 1288

Copyright © Adthena. All rights reserved.

May began with 784 advertisers, fluctuating initially, then surged mid-month, peaking at 1,353 on May 27. The month concluded with 1,288 advertisers, showcasing a significant overall increase.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Auto Parts

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
halfords.com 2.56%
ebay.co.uk 2.46%
onlinecarparts.co.uk 0.64%
carmats.co.uk 0.24%
screwfix.com 0.23%
absolutereg.co.uk -0.14%
swiftreg.co.uk -0.37%
regtransfers.co.uk -0.73%
gsfcarparts.com -1.29%
eurocarparts.com -5.9%

Copyright © Adthena. All rights reserved.

Halfords.com and ebay.co.uk saw significant click share growth, while eurocarparts.com experienced a notable decline.

Campaign Efficiency

UK Automotive Auto Parts Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date ebay.co.uk eurocarparts.com gsfcarparts.com halfords.com autodoc.co.uk onlinecarparts.co.uk carmats.co.uk swiftreg.co.uk dashvision.co.uk screwfix.com
2026/05/01 6.29% 29.1% 18.33% 4.92% 4.59% 0.62% 0.99% 2.71% 0.93% 0.73%
2026/05/02 6.77% 25.69% 14.82% 5.44% 7.19% 3.3% 0.67% 3.82% 1.41% 0.53%
2026/05/03 4.49% 27.61% 18.38% 4.43% 10.12% 2.48% 0.94% 3.39% 0.81% 0.53%
2026/05/04 6.59% 28.91% 17.51% 4.04% 5.73% 1.81% 1.11% 3.56% 0.89% 0.81%
2026/05/05 7.71% 24.62% 15.86% 4.4% 9.55% 0.44% 1.28% 2.51% 1.09% 1.16%
2026/05/06 9.3% 19.61% 15.93% 4.76% 10.19% 3.04% 1.12% 2.86% 1.26% 1.46%
2026/05/07 7.34% 21.23% 17.67% 5.49% 12.41% 0.42% 1.35% 1.94% 1.27% 1.43%
2026/05/08 6.35% 24.02% 15.7% 5.11% 6.23% 1.1% 1.33% 3.07% 0.71% 1.2%
2026/05/09 5.67% 25.33% 15.76% 4.02% 11.22% 1.24% 1.05% 3.43% 0.94% 0.77%
2026/05/10 5.48% 21.96% 16.89% 4.97% 13.14% 0.71% 1.13% 2.7% 0.69% 0.61%
2026/05/11 12.5% 20% 15.73% 6.11% 6.9% 0.89% 1.3% 1.89% 1.06% 1.48%
2026/05/12 13.7% 14.74% 14.19% 8.08% 4.79% 1.41% 1.89% 1.61% 1.43% 1.69%
2026/05/13 15.14% 14.24% 14.95% 6.72% 6.43% 1.73% 1.79% 1.74% 1.54% 1.86%
2026/05/14 14.86% 16.28% 14.44% 5.3% 5.76% 1.22% 1.94% 1.97% 1.5% 1.68%
2026/05/15 6.35% 24.01% 15.7% 5.11% 6.23% 1.1% 1.33% 3.07% 0.71% 1.2%
2026/05/16 15.75% 18.49% 15.41% 7.57% 5.04% 1.08% 1.59% 1.58% 1.58% 1.34%
2026/05/17 19.58% 14.71% 10.18% 7.04% 7.19% 1.03% 1.92% 1.81% 1.77% 1.4%
2026/05/18 16.52% 17.72% 14.87% 7.64% 5.12% 1.16% 1.89% 1.62% 1.66% 1.51%
2026/05/19 18.58% 17.97% 13.85% 6.02% 4.78% 1.39% 2.28% 1.42% 1.55% 1.98%
2026/05/20 18.9% 14.7% 13.21% 6.88% 6.01% 2.03% 2.06% 1.48% 1.75% 2.02%
2026/05/21 16.72% 14.11% 16.16% 6.54% 5.4% 1.44% 2.3% 1.5% 1.77% 1.82%
2026/05/22 16.53% 15.37% 14.59% 6.09% 5.75% 1.85% 2% 1.37% 1.82% 1.87%
2026/05/23 17.62% 13.45% 13.17% 7.72% 5.89% 2.68% 1.97% 1.73% 1.66% 1.59%
2026/05/24 19.25% 13.83% 10.82% 7.31% 7.09% 2.86% 1.85% 1.45% 1.56% 1.75%
2026/05/25 16.98% 15.23% 11.85% 7.68% 6.04% 3.38% 1.24% 1.63% 1.5% 1.85%
2026/05/26 12.9% 19.17% 12.1% 6.26% 5.71% 1.99% 1.45% 1.58% 1.08% 1.54%
2026/05/27 12.25% 17.65% 13.21% 6.77% 5.16% 2.92% 1.68% 1.46% 1.45% 1.54%
2026/05/28 11.43% 18.24% 15.2% 6.66% 7.01% 1.99% 1.19% 1.25% 1.15% 1.41%
2026/05/29 11.98% 18% 14.37% 7.11% 6.99% 3.95% 1.47% 1.21% 1.2% 1.43%
2026/05/30 11.41% 17.87% 15.23% 8.46% 5.96% 2.92% 1.91% 1.41% 1.37% 1.18%
2026/05/31 14.5% 13.56% 12.31% 8.95% 7.72% 1.97% 1.74% 1.56% 1.39% 1.34%
  • ebay.co.uk
  • eurocarparts.com
  • gsfcarparts.com
  • halfords.com
  • autodoc.co.uk
  • onlinecarparts.co.uk
  • carmats.co.uk
  • swiftreg.co.uk
  • dashvision.co.uk
  • screwfix.com

Copyright © Adthena. All rights reserved.

In May 2026, eBay.co.uk’s impression share surged mid-month, peaking at 19.58% on the 17th. Eurocarparts.com started strong but declined, ending at 13.56%. Gsfcarparts.com fluctuated, finishing at 12.31%. Halfords.com steadily rose, closing at 8.95%. Autodoc.co.uk saw ups and downs, ending at 7.72%. Onlinecarparts.co.uk and Carmats.co.uk remained low, while Swiftreg.co.uk and Dashvision.co.uk showed minor variations. Screwfix.com had a modest increase, closing at 1.34%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Auto Parts

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Automotive Auto Parts - Last month
  1. 1
    AUTODOC - Cheap Car Parts | AUTODOC Cares About Your Car https://www.autodoc.co.uk

    Online Ordering Of All Spare Parts For British, German, Swedish, And French Vehicles. AUTODOC...

  2. 2
    Euro Car Parts https://www.eurocarparts.com

    Order Online, Collect In Store — Enter your Reg to Find The Right Parts. Shop High-Quality Car Parts from Trusted Supplier. Order Online & Collect Car Parts from your Local Store in 15 Minutes. Free Delivery £25*+.

  3. 3
    GSF Car Parts: Car Parts & Spares – Buy Online with Fast UK Delivery https://www.gsfcarparts.com

    GSF Car Parts stocks all of the car parts, accessories, and tools that you’ll need to keep your vehicle in good shape

  4. 4
    Car Parts Online | Select Parts By Car Model https://www.onlinecarparts.co.uk › spare_parts

    Find Car Parts Online now! Wide Range, Top brands, And Exclusive Offers. Over 1,000,000 Car...

  5. 5
    Find The Correct Tyre Pressure - Free Tyre Pressure Information https://www.tyresafe.org

    Enter Your Vehicle Details To Find Your Correct Tyre Pressure.

Copyright © Adthena. All rights reserved.

In the competitive landscape of auto parts PPC ads, AUTODOC emphasizes affordability and care, Euro Car Parts highlights convenience and speed, GSF Car Parts focuses on comprehensive stock, Online Car Parts offers variety and exclusivity, while TyreSafe provides essential tyre information.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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