UK Automotive Auto Parts - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Auto Parts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Auto Parts – UK

Google AI Overview visibility for Automotive Auto Parts UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 27.6569570211
72.3430429789
27%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 35
65
35%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 15%
Navigational 3%
Seasonal 0%
Local 3%
Problem Solving 7%

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Market Exposure

Share of Clicks for top 10 UK Automotive Auto Parts brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
eurocarparts.com 32.2
gsfcarparts.com 12.6
halfords.com 10.02
ebay.co.uk 6.28
autodoc.co.uk 3.68
nextbase.co.uk 2.1
absolutereg.co.uk 1.91
roofbox.co.uk 1.41
screwfix.com 1.3
onlinecarparts.co.uk 1.23
others 27.27
  • eurocarparts.com - 32.2%
  • gsfcarparts.com - 12.6%
  • halfords.com - 10.02%
  • ebay.co.uk - 6.28%
  • autodoc.co.uk - 3.68%
  • nextbase.co.uk - 2.1%
  • absolutereg.co.uk - 1.91%
  • roofbox.co.uk - 1.41%
  • screwfix.com - 1.3%
  • onlinecarparts.co.uk - 1.23%
  • others - 27.27%

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Eurocarparts.com leads with 32.2% click share, followed by others at 27.27%. Gsfcarparts.com holds 12.6%, while Halfords.com captures 10.02%.

Market Exposure

Share of Spend for the top 10 UK Automotive Auto Parts brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date eurocarparts.com gsfcarparts.com ebay.co.uk autodoc.co.uk halfords.com nextbase.co.uk carmats.co.uk onlinecarparts.co.uk screwfix.com blackcircles.com
2026/09/01 20.28% 13.87% 5.48% 5.93% 7.23% 1.47% 1.67% 4.03% 1% 2.13%
2026/09/02 15% 12.65% 8.73% 4.82% 7.83% 1.74% 3.22% 2.02% 1.66% 1.57%
2026/09/03 14.02% 11.68% 9.36% 4.16% 7.48% 1.97% 2.9% 1.81% 1.81% 0.99%
2026/09/04 15.89% 5.91% 11.39% 4.96% 8.45% 2.17% 3.1% 2.44% 1.94% 1.18%
2026/09/05 16.31% 5.56% 9.67% 8.08% 9.48% 1.8% 3.17% 4.25% 1.8% 1.1%
2026/09/06 14.46% 5.88% 9.59% 8.49% 8.55% 2.02% 2.77% 2.89% 1.74% 1.16%
2026/09/07 16.31% 5.88% 9.89% 8.07% 8.52% 1.94% 3.14% 2.67% 1.66% 1.17%
2026/09/08 14.43% 7.88% 8.77% 8.35% 8.29% 2.12% 2.2% 3.46% 1.98% 1.38%
2026/09/09 15.44% 8.5% 9.21% 6.22% 7.93% 2.14% 1.7% 2.98% 2.3% 1.27%
2026/09/10 16.42% 7.12% 9.51% 5.24% 7.76% 2.46% 3.28% 2.51% 1.97% 1.29%
2026/09/11 17.75% 5.77% 8.07% 5.01% 8.96% 2.25% 1.59% 2.79% 2.72% 1.09%
2026/09/12 18.25% 5.28% 9.79% 4.24% 9.01% 2.22% 1.95% 1.74% 2.51% 1.29%
2026/09/13 20.57% 4.01% 8.31% 4.08% 8.38% 2.56% 1.68% 3.38% 2.21% 1.44%
2026/09/14 18.64% 4.61% 8.96% 3.01% 8.73% 2.52% 2.18% 2.4% 1.95% 1.73%
2026/09/15 16.64% 5.77% 9.43% 4.74% 7.51% 2.36% 2.65% 2.27% 2.2% 0.94%
2026/09/16 14.69% 5.15% 9.91% 5.45% 7.63% 2.82% 3.04% 2.14% 1.55% 1.82%
2026/09/17 17.3% 9.97% 7.49% 5.39% 4.79% 2.11% 3.41% 1.78% 1.32% 2.18%
2026/09/18 15.31% 8.92% 8.68% 6.1% 5.47% 2.28% 3.18% 1.28% 1.56% 2.23%
2026/09/19 13.68% 9.37% 8.69% 5.78% 5.55% 2.56% 3.38% 2.73% 1.28% 3%
2026/09/20 10.63% 10.28% 9.85% 6.25% 5.75% 2.35% 3.69% 2.62% 1.26% 2.26%
2026/09/21 13.74% 12.13% 9.45% 4.63% 5.66% 2.13% 3.18% 1.03% 1.42% 2.95%
2026/09/22 14.21% 9.5% 7.68% 3.34% 6.06% 2.22% 3.94% 0.96% 1.42% 2.94%
2026/09/23 15.27% 9.12% 8.47% 5.66% 5.76% 2.61% 2.98% 1.53% 1.24% 2.44%
2026/09/24 16.14% 14.76% 6.41% 4.66% 5.21% 2.25% 2.8% 1.76% 1.54% 1.65%
2026/09/25 15.16% 15.33% 6.5% 4.16% 5.18% 2.63% 2.22% 2.16% 1.38% 2.46%
2026/09/26 13.9% 16.22% 6.34% 5.54% 5.02% 2.25% 2.68% 1.71% 1.34% 1.8%
2026/09/27 13.24% 15.22% 6.42% 4.36% 5.86% 2.48% 2.41% 0.88% 1.45% 1.78%
2026/09/28 16.62% 16.78% 5.28% 3.27% 5.07% 2.15% 2.22% 0.95% 1.58% 2.45%
2026/09/29 17.01% 14.1% 7.38% 3.33% 5.17% 2.38% 2.21% 1.9% 1.63% 1.9%
2026/09/30 16.22% 14.88% 7.1% 5.23% 4.7% 2.17% 1.88% 1.77% 1.4% 1.32%
  • eurocarparts.com
  • gsfcarparts.com
  • ebay.co.uk
  • autodoc.co.uk
  • halfords.com
  • nextbase.co.uk
  • carmats.co.uk
  • onlinecarparts.co.uk
  • screwfix.com
  • blackcircles.com

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Eurocarparts.com led September with fluctuating spend, peaking mid-month. Gsfcarparts.com surged late, while ebay.co.uk maintained steady growth. Autodoc.co.uk and halfords.com showed varied trends, ending with moderate shares.

Market Exposure

Competitor Count for UK Automotive Auto Parts

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 726
2026/09/02 863
2026/09/03 836
2026/09/04 879
2026/09/05 895
2026/09/06 922
2026/09/07 950
2026/09/08 929
2026/09/09 899
2026/09/10 918
2026/09/11 890
2026/09/12 874
2026/09/13 850
2026/09/14 805
2026/09/15 853
2026/09/16 866
2026/09/17 861
2026/09/18 853
2026/09/19 872
2026/09/20 855
2026/09/21 903
2026/09/22 875
2026/09/23 835
2026/09/24 849
2026/09/25 852
2026/09/26 831
2026/09/27 821
2026/09/28 823
2026/09/29 826
2026/09/30 821

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September began with 726 advertisers, peaking at 950 on the 7th. A gradual decline followed, ending the month at 821.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Auto Parts

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
gsfcarparts.com 5.98%
blackcircles.com 0.61%
swiftreg.co.uk 0.51%
absolutereg.co.uk 0.48%
wheelbasealloys.com 0.44%
carreg.co.uk -0.51%
roofbox.co.uk -0.54%
onlinecarparts.co.uk -0.63%
ebay.co.uk -1.25%
halfords.com -3.8%

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GSF Car Parts surged with a 5.98% click share increase, while Halfords faced a 3.8% decline. Blackcircles.com and Swiftreg saw modest gains, contrasting with eBay’s 1.25% drop.

Campaign Efficiency

UK Automotive Auto Parts Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date eurocarparts.com gsfcarparts.com ebay.co.uk autodoc.co.uk halfords.com onlinecarparts.co.uk swiftreg.co.uk absolutereg.co.uk nextbase.co.uk screwfix.com
2026/09/01 20.88% 17.42% 7.14% 5.55% 7.98% 5.78% 1.64% 1.51% 1.35% 1.13%
2026/09/02 17.61% 15.28% 10.43% 5.86% 9.1% 2.27% 1.22% 1.3% 1.45% 1.71%
2026/09/03 16.57% 13.91% 11.14% 4.92% 8.63% 2.3% 1.49% 1.17% 1.7% 1.78%
2026/09/04 18.32% 6.06% 13.16% 5.31% 10.45% 3.09% 1.23% 0.92% 2.03% 2.04%
2026/09/05 17.74% 5.86% 11.27% 10.25% 9.98% 5.94% 1.31% 0.86% 1.57% 1.63%
2026/09/06 15.89% 7.02% 11.88% 9.38% 9.5% 3.65% 1.6% 1.01% 1.8% 1.64%
2026/09/07 18.28% 6.81% 11.78% 9.94% 9.7% 3.45% 1.58% 1.32% 1.77% 1.79%
2026/09/08 16.01% 9.43% 10.23% 9.34% 9.22% 4.81% 1.54% 1.34% 1.9% 1.82%
2026/09/09 17.26% 10.26% 11.07% 6.95% 8.77% 3.76% 1.6% 1.4% 1.77% 2.13%
2026/09/10 18.93% 8.62% 11.73% 5.28% 8.69% 2.79% 1.64% 1.8% 2.18% 2.05%
2026/09/11 18.47% 6.81% 10.04% 5.6% 9.68% 3.92% 0.82% 1.93% 2.13% 2.37%
2026/09/12 21.15% 6.5% 12.3% 4.62% 9.94% 1.72% 0.43% 2.2% 2% 2.35%
2026/09/13 22.18% 3.52% 11.28% 4.32% 8.98% 4.68% 0.56% 1.89% 2.21% 2.13%
2026/09/14 22.02% 4.97% 12.01% 2.56% 9.37% 2.93% 0.83% 1.76% 2.26% 2.09%
2026/09/15 18.21% 7.49% 11.64% 5.75% 8.7% 3.13% 1.12% 1.64% 2.35% 2%
2026/09/16 17.46% 7.21% 11.96% 5.64% 8.7% 2.69% 1.62% 1.73% 2.38% 1.82%
2026/09/17 20.18% 14.19% 8.73% 6.4% 5.91% 2.08% 1.97% 1.85% 1.76% 1.43%
2026/09/18 18.2% 12.83% 10.56% 7.39% 6.38% 1.29% 1.86% 1.82% 1.97% 1.59%
2026/09/19 16.31% 12.51% 10.74% 6.87% 6.08% 3.66% 2.23% 1.96% 2.24% 1.46%
2026/09/20 13.56% 13.19% 12.41% 6.54% 6.38% 3.46% 2.13% 1.75% 1.91% 1.46%
2026/09/21 17.58% 15.94% 11.3% 4.93% 6.26% 1.06% 1.8% 1.73% 1.85% 1.67%
2026/09/22 17.91% 12.75% 10% 2.8% 6.85% 1.17% 2.19% 2.33% 1.92% 1.79%
2026/09/23 18.06% 11.23% 10.09% 7.37% 6.24% 2.03% 1.89% 2.23% 2.14% 1.58%
2026/09/24 19.42% 18.5% 7.92% 4.9% 5.82% 2.63% 1.5% 1.96% 1.77% 1.51%
2026/09/25 18.63% 19.64% 7.83% 5.28% 5.68% 3.01% 1.57% 2.31% 2% 1.43%
2026/09/26 15.94% 21.14% 7.55% 7.67% 5.37% 2.56% 2.13% 1.64% 1.68% 1.52%
2026/09/27 15.94% 19.25% 8.35% 5.52% 6.39% 0.9% 2.36% 1.86% 1.85% 1.72%
2026/09/28 18.3% 22.66% 6.73% 2.61% 5.36% 1.16% 2% 1.6% 1.67% 1.72%
2026/09/29 19.65% 17.54% 10.62% 3.94% 5.39% 2.66% 1.86% 2.06% 1.8% 1.77%
2026/09/30 18.65% 18.12% 10.07% 5.95% 5.26% 2.76% 2.25% 1.88% 1.84% 1.52%
  • eurocarparts.com
  • gsfcarparts.com
  • ebay.co.uk
  • autodoc.co.uk
  • halfords.com
  • onlinecarparts.co.uk
  • swiftreg.co.uk
  • absolutereg.co.uk
  • nextbase.co.uk
  • screwfix.com

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In September 2026, eurocarparts.com led with fluctuating impressions, peaking mid-month. gsfcarparts.com surged late, while ebay.co.uk maintained steady growth. autodoc.co.uk and halfords.com showed varied trends, ending with moderate shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Auto Parts

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Auto Parts - Last month
  1. 1
    AUTODOC – Car Parts Online | UK Warehouse. 48h Delivery https://www.autodoc.co.uk

    AUTODOC Can Help You Choose The Right Parts For Your Car

  2. 2
    Euro Car Parts | Up To 30% Off Car Parts* https://www.eurocarparts.com

    Enter your Reg to Find The Right Parts. Shop High-Quality Car Parts from Trusted Supplier. We Specialise in all Major Car Makes & Models. Shop Online, In-Store or App. Car Parts Specialists.

  3. 3
    GSF Car Parts: Car Parts, Accessories & Tools https://www.gsfcarparts.com

    GSF Car Parts stocks all of the car parts, accessories, and tools that you’ll need to keep your vehicle in good shape

  4. 4
    Car Parts Online - Select Parts By Car Model - Top Brands https://www.onlinecarparts.co.uk › spare_parts

    Shop Car Parts Online Now. Top Deals & Quick Checkout.

  5. 5
    Find Nearby Charging Stations | Škoda UK https://www.skoda.co.uk

    Everything you need to know about charging points and cables. Find out all you need to know about our all-electric range, charging solutions, and more.

Copyright © Adthena. All rights reserved.

In the competitive landscape of auto parts, AUTODOC emphasizes swift delivery, Euro Car Parts offers discounts and specialization, GSF Car Parts highlights comprehensive stock, Online Car Parts focuses on convenience, while Škoda UK provides electric vehicle insights. Each advertiser uniquely addresses customer needs.

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