Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Auto Parts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 12.2443935359 |
| 87.7556064641 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 46 |
| 54 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| eurocarparts.com | 35.08 |
| gsfcarparts.com | 21.19 |
| halfords.com | 6.1 |
| autodoc.co.uk | 3.83 |
| ebay.co.uk | 3.68 |
| regtransfers.co.uk | 2.14 |
| swiftreg.co.uk | 2.03 |
| tayna.co.uk | 1.41 |
| nextbase.co.uk | 1.4 |
| carmats.co.uk | 1.18 |
| others | 21.96 |
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In the automotive PPC landscape, eurocarparts.com dominates with 35.08% click share. Gsfcarparts.com follows at 21.19%, while ‘others’ collectively hold 21.96%, showcasing diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | eurocarparts.com | gsfcarparts.com | autodoc.co.uk | halfords.com | ebay.co.uk | nextbase.co.uk | swiftreg.co.uk | regtransfers.co.uk | carmats.co.uk | topreg.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 20.94% | 12.32% | 2.69% | 5.06% | 5.03% | 1.03% | 3.57% | 2.3% | 5.06% | 1.42% |
| 2026/04/02 | 19.15% | 14.09% | 3.91% | 5.43% | 4.67% | 1.51% | 2.4% | 1.85% | 3.79% | 1.06% |
| 2026/04/03 | 19.7% | 18.11% | 3.78% | 5.09% | 4.15% | 1.16% | 3.46% | 1.65% | 2.68% | 1.23% |
| 2026/04/04 | 20.96% | 14.52% | 3.8% | 4.96% | 4.68% | 0.75% | 3.7% | 2.27% | 3.46% | 2.18% |
| 2026/04/05 | 15.77% | 19.39% | 6.7% | 5.08% | 3.72% | 1.25% | 3.69% | 2.54% | 2.29% | 2.24% |
| 2026/04/06 | 18.06% | 13.31% | 5.92% | 5.16% | 4.48% | 1.64% | 3.42% | 2.35% | 2.86% | 1.74% |
| 2026/04/07 | 17.63% | 13.06% | 5.35% | 4.89% | 4.66% | 0.99% | 3.4% | 2.53% | 2.84% | 1.73% |
| 2026/04/08 | 19.54% | 15.47% | 5.7% | 5.05% | 3.29% | 1.45% | 3.51% | 2.9% | 2.85% | 2.62% |
| 2026/04/09 | 19.08% | 11.61% | 5.52% | 5.04% | 4.39% | 1.82% | 3.76% | 2.12% | 3.8% | 1.93% |
| 2026/04/10 | 16.45% | 12.1% | 7.57% | 6.44% | 4.6% | 1.73% | 4.47% | 2.05% | 2.71% | 2.49% |
| 2026/04/11 | 16.42% | 14.92% | 5.99% | 5.65% | 4.89% | 1.5% | 4.21% | 2.06% | 2.26% | 1.88% |
| 2026/04/12 | 8.65% | 11.8% | 5.58% | 6.67% | 5.09% | 1.53% | 5.95% | 3.49% | 4.36% | 2.76% |
| 2026/04/13 | 19.66% | 11.38% | 4.45% | 5.88% | 3.36% | 0.78% | 5.26% | 2.67% | 3.3% | 2.27% |
| 2026/04/14 | 22.09% | 10.27% | 4.31% | 5.69% | 3.78% | 1.91% | 3.3% | 2.36% | 2.93% | 2.07% |
| 2026/04/15 | 14.47% | 13.46% | 5.71% | 5.4% | 4.48% | 1.01% | 2.86% | 2.26% | 4.13% | 2% |
| 2026/04/16 | 16.95% | 16.77% | 4.97% | 4.62% | 4.17% | 2.18% | 3.05% | 2.05% | 3.55% | 2.02% |
| 2026/04/17 | 16.28% | 12.5% | 4.17% | 5.42% | 4.09% | 1.71% | 2.99% | 2.18% | 4.15% | 2.14% |
| 2026/04/18 | 15.97% | 8.95% | 9.7% | 4.37% | 6.78% | 2.38% | 2.76% | 1.56% | 2.41% | 2.08% |
| 2026/04/19 | 11.99% | 14.77% | 8.76% | 7.64% | 4.35% | 2.03% | 2.35% | 2.89% | 2.98% | 1.94% |
| 2026/04/20 | 14.53% | 10.73% | 3.97% | 5.99% | 4.37% | 1.53% | 4.12% | 2.66% | 3.95% | 2.3% |
| 2026/04/21 | 13.29% | 12.92% | 5.75% | 5.22% | 4.57% | 1.24% | 3.81% | 2.45% | 2.99% | 2.51% |
| 2026/04/22 | 15.16% | 12.56% | 4.62% | 6.46% | 6.43% | 1.86% | 3.46% | 2.21% | 2.42% | 3.05% |
| 2026/04/23 | 22.81% | 14.05% | 3.3% | 6.23% | 5.76% | 2.09% | 3.33% | 1.95% | 2.84% | 1.56% |
| 2026/04/24 | 18.13% | 11.72% | 3.36% | 5.93% | 4.56% | 2.48% | 3.39% | 1.85% | 2.39% | 2.45% |
| 2026/04/25 | 24% | 14.06% | 3.47% | 5.7% | 4.85% | 3.01% | 2.58% | 2.58% | 2.38% | 2.06% |
| 2026/04/26 | 25.71% | 13.91% | 5.92% | 4.98% | 3.36% | 1.99% | 3.58% | 1.74% | 2.55% | 2.23% |
| 2026/04/27 | 20.78% | 12.29% | 4.33% | 4.38% | 6.26% | 2.58% | 3.34% | 3.37% | 2.53% | 2.42% |
| 2026/04/28 | 19.83% | 16.29% | 7.39% | 5.31% | 5.24% | 2.13% | 4.04% | 2.2% | 2.31% | 1.82% |
| 2026/04/29 | 21.11% | 12.82% | 5.48% | 4.71% | 4.93% | 2.82% | 2.96% | 2.25% | 3.3% | 1.62% |
| 2026/04/30 | 21.36% | 13.93% | 9.18% | 5.05% | 4.74% | 3.16% | 2.53% | 2.14% | 1.97% | 1.09% |
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April saw eurocarparts.com dominate with fluctuating spend, peaking at 25.71%. Gsfcarparts.com maintained a steady presence, while autodoc.co.uk and halfords.com showed moderate activity. The month concluded with eurocarparts.com leading.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 820 |
| 2026/04/02 | 869 |
| 2026/04/03 | 854 |
| 2026/04/04 | 809 |
| 2026/04/05 | 848 |
| 2026/04/06 | 880 |
| 2026/04/07 | 880 |
| 2026/04/08 | 848 |
| 2026/04/09 | 869 |
| 2026/04/10 | 848 |
| 2026/04/11 | 822 |
| 2026/04/12 | 762 |
| 2026/04/13 | 790 |
| 2026/04/14 | 840 |
| 2026/04/15 | 841 |
| 2026/04/16 | 820 |
| 2026/04/17 | 829 |
| 2026/04/18 | 817 |
| 2026/04/19 | 793 |
| 2026/04/20 | 817 |
| 2026/04/21 | 767 |
| 2026/04/22 | 783 |
| 2026/04/23 | 794 |
| 2026/04/24 | 816 |
| 2026/04/25 | 757 |
| 2026/04/26 | 742 |
| 2026/04/27 | 798 |
| 2026/04/28 | 797 |
| 2026/04/29 | 817 |
| 2026/04/30 | 818 |
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April began with 820 advertisers, peaking at 880 on the 6th and 7th. A decline followed, reaching 742 on the 26th. The month concluded with 818 advertisers, reflecting a dynamic landscape.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Eurocarparts.com surged with a 1.42 increase, while gsfcarparts.com dropped by 0.58.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | eurocarparts.com | gsfcarparts.com | autodoc.co.uk | ebay.co.uk | halfords.com | swiftreg.co.uk | regtransfers.co.uk | platesforcars.co.uk | topreg.co.uk | onlinecarparts.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 26.77% | 15.87% | 2.34% | 7.49% | 4.9% | 3.11% | 2% | 1.31% | 1.3% | 0.55% |
| 2026/04/02 | 22.61% | 18.19% | 4.48% | 7.14% | 5.19% | 2.09% | 1.54% | 1.09% | 0.94% | 0.9% |
| 2026/04/03 | 24.41% | 22.85% | 3.73% | 6.15% | 4.59% | 2.73% | 1.26% | 0.83% | 0.95% | 0.96% |
| 2026/04/04 | 25.12% | 18.27% | 3.49% | 6.96% | 5.16% | 3.35% | 1.81% | 1.17% | 1.94% | 1.19% |
| 2026/04/05 | 19.12% | 23.91% | 7.82% | 5.49% | 4.76% | 3.02% | 2% | 0.72% | 1.85% | 2.03% |
| 2026/04/06 | 22.17% | 16.35% | 6.64% | 6.52% | 4.71% | 2.93% | 2% | 0.67% | 1.44% | 2.81% |
| 2026/04/07 | 21.9% | 16.35% | 6.74% | 6.85% | 4.46% | 2.91% | 2.05% | 1.28% | 1.44% | 2.11% |
| 2026/04/08 | 24.34% | 19.5% | 6.13% | 5.02% | 4.89% | 2.96% | 2.51% | 1.2% | 2.25% | 2.28% |
| 2026/04/09 | 23.61% | 14.8% | 5.61% | 6.44% | 5.14% | 3.36% | 1.81% | 1.22% | 1.68% | 1.92% |
| 2026/04/10 | 20.94% | 15.05% | 7.55% | 7.26% | 6.48% | 3.94% | 1.84% | 1.57% | 2.12% | 1.26% |
| 2026/04/11 | 18.61% | 17.75% | 6.59% | 7.31% | 5.61% | 3.53% | 1.71% | 1.22% | 1.53% | 2.65% |
| 2026/04/12 | 12.75% | 15.62% | 6.25% | 7.6% | 6.53% | 5.58% | 3.29% | 1.7% | 2.58% | 1.01% |
| 2026/04/13 | 24.27% | 14.34% | 3.85% | 5.31% | 5.74% | 4.79% | 2.52% | 1.57% | 2.05% | 1.02% |
| 2026/04/14 | 28.04% | 12.86% | 4.15% | 5.38% | 5.54% | 3.02% | 2.08% | 1.58% | 1.9% | 1.23% |
| 2026/04/15 | 18.57% | 17.72% | 7.47% | 5.9% | 5.2% | 2.52% | 1.99% | 1.13% | 1.68% | 2.2% |
| 2026/04/16 | 21.89% | 22.94% | 4.86% | 5.79% | 4.31% | 2.55% | 1.65% | 1% | 1.7% | 0.89% |
| 2026/04/17 | 20.57% | 16.34% | 4.22% | 6.06% | 5.33% | 2.53% | 1.99% | 1.02% | 1.86% | 2% |
| 2026/04/18 | 19.16% | 11.71% | 10.09% | 9.7% | 4.44% | 2.25% | 1.29% | 1.18% | 1.75% | 1.74% |
| 2026/04/19 | 16.22% | 19.31% | 9.6% | 6.68% | 6.51% | 1.83% | 2.34% | 1.55% | 1.62% | 1.43% |
| 2026/04/20 | 20.39% | 14.07% | 3.86% | 6.57% | 5.76% | 3.64% | 2.51% | 1.4% | 2.1% | 1.41% |
| 2026/04/21 | 17.5% | 16.74% | 5.84% | 7.36% | 5.06% | 3.44% | 2.3% | 1.65% | 2.28% | 0.65% |
| 2026/04/22 | 18.11% | 16.8% | 3.89% | 10.45% | 6.69% | 2.88% | 1.89% | 1.93% | 2.81% | 0.95% |
| 2026/04/23 | 28.08% | 17.74% | 2.75% | 8.22% | 5.76% | 2.76% | 1.54% | 1.55% | 1.31% | 0.83% |
| 2026/04/24 | 24.91% | 14.47% | 2.98% | 7.09% | 5.91% | 2.8% | 1.66% | 2.02% | 2.09% | 0.88% |
| 2026/04/25 | 28.32% | 16.88% | 2.88% | 7.33% | 6.09% | 2.3% | 2.2% | 1.38% | 1.76% | 0.77% |
| 2026/04/26 | 29.73% | 17.39% | 6.89% | 5.46% | 4.63% | 2.99% | 1.6% | 1.47% | 2.02% | 0.58% |
| 2026/04/27 | 25.01% | 14.43% | 4.15% | 8.96% | 4.32% | 2.76% | 2.91% | 1.44% | 2.07% | 0.71% |
| 2026/04/28 | 22.56% | 19.46% | 7.72% | 7.78% | 6% | 3.36% | 1.82% | 1.37% | 1.52% | 0.67% |
| 2026/04/29 | 27.27% | 15.39% | 5.97% | 7.88% | 4.21% | 2.59% | 2.01% | 1.53% | 1.47% | 1.14% |
| 2026/04/30 | 24.86% | 17.63% | 10.64% | 6.83% | 4.96% | 1.92% | 1.85% | 1.32% | 0.92% | 0.46% |
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Eurocarparts.com led April with fluctuating impressions, peaking at 29.73% on the 26th. Gsfcarparts.com saw a high of 23.91% on the 5th. Autodoc.co.uk ended strong at 10.64%. Ebay.co.uk maintained stability, finishing at 6.83%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Online Ordering Of All Spare Parts For British, German, Swedish, And French Vehicles. AUTODOC...
We Specialise In All The Major Car Parts - Shop Online, In-Store or Via Our App. The UK's Number 1...
Enter Your Reg To Instantly Find The Part You Need! Great Quality At The Lowest Price.
Auto Parts & Accessories — Brake Discs, Shock Absorbers, Brake Pads, And Many Other Items For Your Car. Find Car Parts Online Now! Wide range, Top Brands, And Exclusive Offers. Top-Quality Car Parts. Vast Selection.
We stock over 250,000 car parts at the lowest prices from the biggest brands. Fast free UK shipping. Our website helps you find the correct part.
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In the competitive world of auto parts, AUTODOC, Euro Car Parts, GSF Car Parts, Online Car Parts, and Parts in Motion dominate with themes of affordability, convenience, and quality. Their messaging highlights vast selections, easy online access, and trusted brands, enticing customers with promises of savings and reliability.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Automotive Auto Parts April 2026 Report
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Data within the UK Automotive Auto Parts April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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Yes. The UK Automotive Auto Parts April 2026 Report aggregates data from across both device types and Google Shopping.
The UK Automotive Auto Parts April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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