UK Automotive Auto Parts - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Auto Parts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Auto Parts – UK

Google AI Overview visibility for Automotive Auto Parts UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 17.8922470845
82.1077529155
17%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 39
61
39%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 13%
Navigational 0%
Seasonal 0%
Local 2%
Problem Solving 14%

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Market Exposure

Share of Clicks for top 10 UK Automotive Auto Parts brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
eurocarparts.com 28.54
gsfcarparts.com 20.8
halfords.com 8.09
ebay.co.uk 6.54
autodoc.co.uk 2.72
regtransfers.co.uk 2.3
absolutereg.co.uk 1.82
swiftreg.co.uk 1.43
nextbase.co.uk 1.21
tayna.co.uk 1.18
others 25.37
  • eurocarparts.com - 28.54%
  • gsfcarparts.com - 20.8%
  • halfords.com - 8.09%
  • ebay.co.uk - 6.54%
  • autodoc.co.uk - 2.72%
  • regtransfers.co.uk - 2.3%
  • absolutereg.co.uk - 1.82%
  • swiftreg.co.uk - 1.43%
  • nextbase.co.uk - 1.21%
  • tayna.co.uk - 1.18%
  • others - 25.37%

Copyright © Adthena. All rights reserved.

In the automotive PPC landscape, eurocarparts.com leads with 28.54% click share, followed by gsfcarparts.com at 20.8%. ‘Others’ collectively hold 25.37%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Automotive Auto Parts brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date eurocarparts.com ebay.co.uk autodoc.co.uk halfords.com gsfcarparts.com carmats.co.uk blackcircles.com swiftreg.co.uk absolutereg.co.uk regtransfers.co.uk
2026/08/01 14.24% 11.44% 3.32% 6.5% 11.88% 3.85% 2.35% 2.37% 1.37% 1.73%
2026/08/02 10.26% 11.05% 4.39% 6.15% 14.03% 3.4% 1.65% 2.18% 1.1% 2%
2026/08/03 16.65% 11.5% 3.62% 5.45% 12.26% 2.17% 1.87% 1.58% 1.82% 1.19%
2026/08/04 18.75% 8.32% 4.46% 5.22% 12.83% 1.88% 2.07% 1.47% 1.2% 1.43%
2026/08/05 14.11% 7.68% 4.33% 6.62% 12.93% 2.83% 2.23% 1.95% 1.23% 1.43%
2026/08/06 16.28% 7.05% 3.22% 5.14% 16.91% 2.52% 0.92% 2.75% 1.55% 2.44%
2026/08/07 15.54% 8.34% 2.86% 5.58% 18.34% 2.42% 1.45% 1.52% 0.91% 2.29%
2026/08/08 18.89% 9.31% 2.45% 5.66% 14.48% 1.63% 1.44% 1.78% 2.41% 2.25%
2026/08/09 11.04% 7.41% 3.12% 6.28% 23.46% 2.39% 1.14% 1.42% 2.76% 3.1%
2026/08/10 11.38% 9.55% 3.25% 4.15% 18.03% 2.23% 2.26% 3.37% 1.93% 2.83%
2026/08/11 17.1% 8.23% 2.55% 4.12% 19.06% 1.58% 1.42% 2.03% 2% 3.01%
2026/08/12 15.98% 9.43% 4.29% 4.78% 18.18% 1.79% 1.76% 1.85% 1.38% 2.02%
2026/08/13 16.23% 9.69% 2.41% 5.2% 22.19% 1.52% 1.22% 2.18% 1.47% 1.81%
2026/08/14 15.37% 6.86% 2.41% 5.21% 22.48% 2.08% 1.32% 2% 1.52% 2.27%
2026/08/15 17.89% 5.43% 2.39% 5.59% 25.77% 1.06% 1.04% 1.93% 2.35% 2.12%
2026/08/16 13.88% 7.82% 2.95% 7.05% 19.46% 1.35% 1.29% 2.09% 1.92% 3.45%
2026/08/17 20.29% 5.9% 2.79% 7.68% 17.5% 1.67% 1.08% 1.34% 1.81% 2.47%
2026/08/18 18.86% 8.16% 2.44% 6.58% 10.1% 1.89% 1.93% 1.92% 2.57% 2.91%
2026/08/19 18.16% 7.96% 2.59% 5.15% 14.82% 1.73% 2.32% 2.52% 2.31% 2.49%
2026/08/20 18.02% 6.89% 2.52% 5.18% 15.53% 2.07% 1.93% 2.14% 2.07% 2.35%
2026/08/21 19.6% 6.5% 2.19% 5.32% 14.43% 1.81% 2.46% 2.54% 1.96% 2.55%
2026/08/22 21.12% 5.27% 2.89% 7.18% 15.5% 1.62% 1.52% 2.47% 2.07% 2.32%
2026/08/23 19.49% 6.07% 2.57% 5.77% 13.94% 1.95% 1.57% 3% 2.2% 2.26%
2026/08/24 16.42% 6.77% 2.18% 5.91% 16.19% 1.91% 3.02% 2.64% 2.01% 2.75%
2026/08/25 15.2% 8.71% 5.16% 4.25% 14.19% 4.07% 2.37% 1.58% 1.28% 1.61%
2026/08/26 15.97% 7.96% 4.76% 5.89% 15.76% 2.31% 1.61% 1.2% 1.82% 1.12%
2026/08/27 17.15% 6.53% 7.49% 6.5% 15.09% 1.87% 1.47% 2.11% 1.73% 1.12%
2026/08/28 18.92% 5.94% 4.01% 7.94% 11.93% 1.8% 2.35% 1.42% 1.61% 1.34%
2026/08/29 19.67% 5.98% 4.89% 7.6% 13.68% 1.64% 1.84% 2.14% 1.87% 1.53%
2026/08/30 16.77% 8.97% 3.25% 9.78% 5.81% 4.61% 1.99% 2.72% 2.68% 1.1%
2026/08/31 21.26% 7.61% 6.81% 6.61% 4.3% 3.68% 2.24% 1.86% 1.55% 1.2%
  • eurocarparts.com
  • ebay.co.uk
  • autodoc.co.uk
  • halfords.com
  • gsfcarparts.com
  • carmats.co.uk
  • blackcircles.com
  • swiftreg.co.uk
  • absolutereg.co.uk
  • regtransfers.co.uk

Copyright © Adthena. All rights reserved.

Eurocarparts.com led August with fluctuating spend, peaking at 21.26% on the 31st. Gsfcarparts.com saw a mid-month surge, reaching 25.77% on the 15th. Ebay.co.uk’s share declined, ending at 7.61%.

Market Exposure

Competitor Count for UK Automotive Auto Parts

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 847
2026/08/02 883
2026/08/03 874
2026/08/04 871
2026/08/05 935
2026/08/06 850
2026/08/07 798
2026/08/08 721
2026/08/09 733
2026/08/10 775
2026/08/11 769
2026/08/12 808
2026/08/13 887
2026/08/14 873
2026/08/15 818
2026/08/16 775
2026/08/17 770
2026/08/18 781
2026/08/19 746
2026/08/20 774
2026/08/21 770
2026/08/22 753
2026/08/23 725
2026/08/24 730
2026/08/25 811
2026/08/26 841
2026/08/27 890
2026/08/28 839
2026/08/29 741
2026/08/30 755
2026/08/31 759

Copyright © Adthena. All rights reserved.

August saw fluctuating advertiser numbers, peaking at 935 on the 5th. The month concluded with 759 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Auto Parts

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
eurocarparts.com 6.12%
halfords.com 0.45%
autodoc.co.uk 0.43%
nextbase.co.uk 0.36%
absolutereg.co.uk 0.22%
d2pautoparts.com -0.2%
tayna.co.uk -0.25%
regtransfers.co.uk -0.54%
ebay.co.uk -1.31%
gsfcarparts.com -5.94%

Copyright © Adthena. All rights reserved.

Eurocarparts.com surged with a 6.12% click share increase, while gsfcarparts.com plummeted by 5.94%.

Campaign Efficiency

UK Automotive Auto Parts Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date eurocarparts.com ebay.co.uk halfords.com autodoc.co.uk gsfcarparts.com onlinecarparts.co.uk swiftreg.co.uk screwfix.com absolutereg.co.uk regtransfers.co.uk
2026/08/01 17.84% 15.4% 8.27% 2.41% 13.21% 0.81% 2.03% 2.3% 1.26% 1.47%
2026/08/02 12.59% 15.33% 7.86% 3.2% 15.4% 1.7% 1.94% 1.87% 0.98% 1.78%
2026/08/03 17.88% 16.09% 6.65% 2.45% 13.33% 1.65% 1.4% 2.51% 1.7% 1.11%
2026/08/04 19.79% 11.33% 5.86% 4.65% 14.61% 3.89% 1.35% 2.52% 1.17% 1.21%
2026/08/05 15.31% 11.93% 7.66% 4.46% 14.99% 4.13% 1.65% 1.42% 1.16% 1.27%
2026/08/06 17.91% 11.07% 5.92% 2.91% 19.3% 1.09% 2.46% 0.99% 1.39% 2.08%
2026/08/07 17.84% 13.02% 5.53% 2.56% 21.5% 0.77% 1.38% 1.26% 0.85% 2.06%
2026/08/08 20.4% 13.77% 6.39% 1.7% 16.77% 0.69% 1.47% 1.28% 2.26% 2.01%
2026/08/09 11.94% 11.2% 6.13% 1.93% 29.31% 0.84% 1.21% 0.86% 2.46% 2.52%
2026/08/10 12.77% 14.05% 4.28% 2.42% 23.1% 0.97% 2.9% 1.05% 1.79% 2.3%
2026/08/11 17.22% 12.33% 4.13% 1.81% 23.69% 0.97% 1.72% 0.74% 1.84% 2.49%
2026/08/12 18.56% 13.69% 4.95% 3.54% 21.35% 1.77% 1.71% 0.98% 1.25% 1.75%
2026/08/13 18.43% 13.4% 6.01% 2.16% 25.31% 1.42% 1.73% 0.81% 1.29% 1.51%
2026/08/14 16.91% 9.65% 5.78% 1.65% 27.73% 2.33% 1.83% 0.79% 1.36% 1.9%
2026/08/15 17.94% 8.02% 5.72% 1.58% 32.22% 1.3% 1.68% 0.78% 2.06% 1.82%
2026/08/16 16.51% 11.22% 7.11% 2% 22.94% 0.81% 1.94% 0.78% 1.71% 2.93%
2026/08/17 21.87% 9.27% 7.04% 1.98% 20.92% 2.24% 1.31% 1.05% 1.62% 2.21%
2026/08/18 20.97% 11.82% 7.14% 1.57% 14.31% 0.47% 1.81% 0.9% 2.42% 2.63%
2026/08/19 20.64% 11.9% 5.31% 1.84% 18.78% 1% 2.46% 1.06% 2.04% 2.24%
2026/08/20 19.52% 10.23% 5.7% 1.61% 20.03% 0.57% 2.01% 1.15% 1.9% 2.13%
2026/08/21 22.68% 9.71% 5.28% 1.56% 18.31% 0.67% 2.45% 1.19% 1.85% 2.24%
2026/08/22 22.85% 7.87% 7.47% 2.66% 19.33% 1.93% 2.24% 1.08% 1.84% 2.02%
2026/08/23 21.16% 9.21% 5.98% 1.88% 18.14% 2.89% 2.75% 0.98% 2.08% 1.93%
2026/08/24 19.73% 9.76% 6.33% 1.4% 20.18% 0.66% 2.29% 1.06% 1.84% 2.35%
2026/08/25 17.42% 11.53% 4.73% 5.98% 16.8% 2.1% 1.38% 1.35% 1.23% 1.38%
2026/08/26 16.82% 9.91% 6.12% 5.17% 20.64% 1.46% 1.16% 1.24% 1.75% 1.05%
2026/08/27 17.58% 8.89% 6.79% 8.67% 18.69% 2.63% 2.01% 1.16% 1.61% 0.98%
2026/08/28 22.48% 8.61% 8.86% 3.81% 15.09% 1.49% 1.33% 1.19% 1.57% 1.29%
2026/08/29 21.18% 7.94% 8.65% 7.67% 16.63% 2.39% 1.7% 1.2% 1.73% 1.21%
2026/08/30 18.79% 13.1% 11.91% 2.55% 7.5% 1.47% 2.44% 1.54% 2.6% 1.09%
2026/08/31 24.01% 10.37% 7.59% 7.3% 6.25% 4.67% 1.83% 1.67% 1.49% 1.02%
  • eurocarparts.com
  • ebay.co.uk
  • halfords.com
  • autodoc.co.uk
  • gsfcarparts.com
  • onlinecarparts.co.uk
  • swiftreg.co.uk
  • screwfix.com
  • absolutereg.co.uk
  • regtransfers.co.uk

Copyright © Adthena. All rights reserved.

In August 2026, eurocarparts.com led with a fluctuating impression share, peaking at 24.01% on the 31st. ebay.co.uk saw a decline, ending at 10.37%. gsfcarparts.com had a strong mid-month but dropped to 6.25% by month’s end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Auto Parts

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Auto Parts - Last month
  1. 1
    Car Parts | Fast UK Delivery In 48h | Right Part. Right Away https://www.autodoc.co.uk

    50,000+ Car Parts In Stock At Our UK Warehouse - Delivered To Your Door In Just 48 Hours.

  2. 2
    The UK's Number 1 Supplier | Save Today With Euro Car Parts https://www.eurocarparts.com

    Car Parts For Every Make and Model. Shop Online At Euro Car Parts Today. More Than Just Car Parts - Huge Product Range Across Home, Garden, Car Parts & Car Care. Car Parts Specialists. No.1 UK Car Part Supplier. Top Makes & Models Parts.

  3. 3
    GSF Car Parts: Car Parts, Accessories & Tools https://www.gsfcarparts.com

    GSF Car Parts stocks all of the car parts, accessories, and tools that you’ll need to keep your vehicle in good shape

  4. 4
    Car Parts Online - Select Parts By Car Model https://www.onlinecarparts.co.uk › spare_parts

    Shop Car Parts Online Now. Top Deals & Quick Checkout.

  5. 5
    Find Nearby Charging Stations | Škoda UK | Charging On The Go https://www.skoda.co.uk

    Everything you need to know about charging points and cables. Find out all you need to know about our all-electric range, charging solutions, and more.

Copyright © Adthena. All rights reserved.

In the competitive landscape of UK car parts, Autodoc.co.uk promises swift delivery, while Euro Car Parts highlights its extensive range. GSF Car Parts focuses on comprehensive vehicle care, Onlinecarparts.co.uk offers convenience, and Škoda UK emphasizes electric vehicle charging solutions.

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