UK Automotive Auto Parts - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Auto Parts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Auto Parts – UK

Google AI Overview visibility for Automotive Auto Parts UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 17.8270819021
82.1729180979
17%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 42
58
42%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 13%
Navigational 0%
Seasonal 0%
Local 2%
Problem Solving 15%

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Market Exposure

Share of Clicks for top 10 UK Automotive Auto Parts brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
eurocarparts.com 24.32
gsfcarparts.com 20.53
halfords.com 8.57
ebay.co.uk 5.86
autodoc.co.uk 3.32
regtransfers.co.uk 2.43
absolutereg.co.uk 1.8
nextbase.co.uk 1.59
swiftreg.co.uk 1.52
tayna.co.uk 1.51
others 28.55
  • eurocarparts.com - 24.32%
  • gsfcarparts.com - 20.53%
  • halfords.com - 8.57%
  • ebay.co.uk - 5.86%
  • autodoc.co.uk - 3.32%
  • regtransfers.co.uk - 2.43%
  • absolutereg.co.uk - 1.8%
  • nextbase.co.uk - 1.59%
  • swiftreg.co.uk - 1.52%
  • tayna.co.uk - 1.51%
  • others - 28.55%

Copyright © Adthena. All rights reserved.

Eurocarparts.com leads with 24.32% click share, followed by gsfcarparts.com at 20.53%. Halfords.com and ebay.co.uk trail behind, while ‘others’ collectively hold 28.55%.

Market Exposure

Share of Spend for the top 10 UK Automotive Auto Parts brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date eurocarparts.com gsfcarparts.com ebay.co.uk halfords.com carmats.co.uk swiftreg.co.uk autodoc.co.uk regtransfers.co.uk blackcircles.com onlinecarparts.co.uk
2026/07/01 10.57% 14.58% 4.81% 5.05% 3.19% 3.62% 3.86% 3.33% 1.87% 1.57%
2026/07/02 14.99% 15.96% 3.19% 6.48% 3.31% 2.33% 4.73% 2.83% 1.38% 1.97%
2026/07/03 16.15% 19.88% 2.9% 4.42% 2.22% 1.92% 7.49% 2.15% 1.21% 2.23%
2026/07/04 16.96% 14.59% 5.94% 7.68% 1.85% 2.18% 5.97% 1.68% 1.78% 2.37%
2026/07/05 12.85% 16.93% 6.99% 7.21% 2.37% 1.93% 7.38% 1.98% 1.3% 1.25%
2026/07/06 14.76% 16.37% 6.48% 6.85% 1.79% 2.05% 5.1% 2.06% 1.54% 1.4%
2026/07/07 12.73% 17.03% 6.08% 6.56% 2.2% 1.28% 5.38% 2.53% 2.02% 1.51%
2026/07/08 11.28% 15.7% 10.14% 5.99% 2.52% 0.95% 5.83% 1.74% 1.68% 0.64%
2026/07/09 9.91% 18.53% 8.58% 5.12% 2.97% 1.36% 4.65% 2.13% 1.38% 1.38%
2026/07/10 14.45% 16.13% 7.21% 6.45% 2.06% 1.27% 3.71% 1.71% 2.4% 1.53%
2026/07/11 15.83% 15.95% 7.34% 6.99% 2.29% 1.54% 3.4% 1.82% 1.69% 1.56%
2026/07/12 10.19% 11.55% 6.56% 7.9% 2.5% 1.95% 6.6% 2.09% 1.85% 3.28%
2026/07/13 12.31% 17.16% 5.85% 6.36% 3.09% 1.47% 4.37% 1.52% 2.03% 1.87%
2026/07/14 11.6% 17.88% 6.69% 6.36% 2.29% 1.38% 6.04% 1.56% 2.47% 1.71%
2026/07/15 13.52% 16.23% 5.94% 5.44% 2.49% 1.74% 6.86% 1.8% 4.03% 2.72%
2026/07/16 11.54% 15.47% 4.25% 5.84% 2.51% 1.74% 5.53% 2.31% 1.82% 2.07%
2026/07/17 15.4% 14.24% 5.87% 4.84% 2.36% 2.58% 3.75% 1.84% 1.48% 1.3%
2026/07/18 13.12% 16.67% 4.88% 6.25% 2.48% 5.34% 3.2% 2.46% 1.61% 1.81%
2026/07/19 11.88% 17.38% 1.82% 5.04% 2.61% 3% 9.97% 2.41% 2.04% 5.13%
2026/07/20 12.55% 16.21% 3.65% 4.68% 1.8% 3.59% 3.54% 4.36% 1.54% 4.22%
2026/07/21 11.57% 17.84% 6.7% 6.34% 2.28% 1.37% 6.03% 1.56% 2.46% 1.71%
2026/07/22 13.68% 16.55% 7.19% 5.18% 2.39% 1.63% 4.64% 2.42% 1.9% 1.58%
2026/07/23 11.08% 17.22% 8.01% 5.51% 2.98% 1.96% 6.23% 1.94% 1.88% 2.72%
2026/07/24 14.07% 15.06% 6.46% 5.77% 2.87% 1.7% 4.08% 1.63% 1.89% 3.03%
2026/07/25 13.97% 15.8% 5.93% 6.04% 2.33% 2.61% 5.13% 2.09% 2.28% 1.85%
2026/07/26 13.3% 15.88% 6.66% 5.88% 3.74% 2.27% 3.96% 1.86% 1.85% 1.7%
2026/07/27 12.73% 13.59% 6.99% 5.82% 3.79% 2.54% 3.72% 2% 2.33% 1.28%
2026/07/28 13.23% 15.11% 4.88% 4.94% 3.02% 2.91% 5.38% 2.13% 2.22% 2.1%
2026/07/29 13.18% 15.14% 6.7% 3.92% 2.69% 2.54% 3.83% 2.59% 1.53% 2.79%
2026/07/30 17.1% 17.4% 7.55% 4.55% 1.92% 2.48% 3.21% 1.79% 1.88% 3.42%
2026/07/31 14.41% 13.57% 10.42% 4.55% 4.35% 2.97% 2.89% 2.48% 2.14% 0.92%
  • eurocarparts.com
  • gsfcarparts.com
  • ebay.co.uk
  • halfords.com
  • carmats.co.uk
  • swiftreg.co.uk
  • autodoc.co.uk
  • regtransfers.co.uk
  • blackcircles.com
  • onlinecarparts.co.uk

Copyright © Adthena. All rights reserved.

In July 2026, eurocarparts.com saw fluctuating PPC spend, peaking at 17.10% on July 30. gsfcarparts.com maintained a strong presence, while ebay.co.uk and halfords.com showed varied trends. The month concluded with diverse spend patterns across advertisers.

Market Exposure

Competitor Count for UK Automotive Auto Parts

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 844
2026/07/02 856
2026/07/03 890
2026/07/04 958
2026/07/05 921
2026/07/06 902
2026/07/07 911
2026/07/08 886
2026/07/09 900
2026/07/10 946
2026/07/11 990
2026/07/12 993
2026/07/13 1005
2026/07/14 981
2026/07/15 962
2026/07/16 898
2026/07/17 871
2026/07/18 836
2026/07/19 775
2026/07/20 758
2026/07/21 981
2026/07/22 1024
2026/07/23 1018
2026/07/24 1009
2026/07/25 1019
2026/07/26 1040
2026/07/27 963
2026/07/28 978
2026/07/29 842
2026/07/30 842
2026/07/31 800

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July saw a dynamic shift in advertisers, peaking at 1,040 on the 26th. The month concluded with a decrease to 800, reflecting fluctuating market dynamics.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Auto Parts

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
eurocarparts.com 1.58%
swiftreg.co.uk 0.55%
onlinecarparts.co.uk 0.29%
regtransfers.co.uk 0.28%
carmats.co.uk 0.22%
autodoc.co.uk -0.22%
dashvision.co.uk -0.23%
screwfix.com -0.32%
ebay.co.uk -0.55%
halfords.com -1.84%

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Eurocarparts.com surged with a 1.58% click share increase, while halfords.com faced a decline of 1.84%.

Campaign Efficiency

UK Automotive Auto Parts Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date eurocarparts.com ebay.co.uk gsfcarparts.com halfords.com swiftreg.co.uk autodoc.co.uk regtransfers.co.uk screwfix.com absolutereg.co.uk onlinecarparts.co.uk
2026/07/01 14.71% 7.34% 16.74% 6.05% 3.77% 3.57% 3.34% 1.56% 1.55% 1.49%
2026/07/02 18.2% 5.37% 18.34% 6.85% 2.35% 5.94% 2.84% 0.94% 2.15% 2.59%
2026/07/03 19.31% 4.71% 22.48% 4.84% 1.85% 8.1% 1.9% 1.18% 2.06% 3.08%
2026/07/04 19.13% 9% 15.73% 9.01% 2.01% 5.39% 1.43% 1.84% 1.81% 2.42%
2026/07/05 15.6% 9.87% 18.67% 8.18% 1.77% 6.97% 1.7% 1.38% 1.5% 1.53%
2026/07/06 18% 9.4% 17.32% 7.62% 1.93% 5.51% 1.94% 2.32% 2.05% 1.72%
2026/07/07 15.6% 9.37% 18.6% 7.32% 1.31% 4.64% 2.28% 2.23% 1.73% 1.62%
2026/07/08 13.89% 14.53% 17.12% 6.93% 0.92% 4.61% 1.57% 2.66% 1.9% 0.64%
2026/07/09 11.77% 12.68% 19.91% 6.11% 1.3% 3.82% 2% 3.09% 1.48% 1.3%
2026/07/10 16.88% 10.25% 17.39% 7.02% 1.17% 4.81% 1.52% 2.14% 1.56% 2.17%
2026/07/11 18.22% 10.73% 17.13% 8.07% 1.44% 3.15% 1.51% 1.59% 1.25% 2.03%
2026/07/12 11.86% 10.17% 12.13% 8.92% 1.9% 7% 1.83% 1.76% 1.55% 4.41%
2026/07/13 14.46% 8.9% 19.03% 7.19% 1.41% 5.23% 1.37% 2.4% 1.41% 1.89%
2026/07/14 14.65% 9.9% 19.53% 7.18% 1.31% 6.14% 1.36% 2.52% 1.56% 1.5%
2026/07/15 17.36% 9.18% 17.84% 6.27% 1.65% 6.43% 1.58% 2.08% 2.09% 3.32%
2026/07/16 14.62% 7.12% 17.27% 6.16% 1.79% 6.02% 2.32% 0.46% 2.32% 2.35%
2026/07/17 19.09% 9.59% 14.67% 4.94% 2.69% 3.31% 1.75% 1.08% 2.01% 2.07%
2026/07/18 17.63% 7.14% 17.95% 6.41% 5.11% 2.65% 2.3% 0.73% 2.63% 2.55%
2026/07/19 14% 2.29% 19.13% 5.16% 3.18% 9.29% 2.49% 0.31% 2.33% 6.72%
2026/07/20 16.16% 4.99% 17.52% 4.59% 3.81% 4.22% 4.19% 0.65% 2.36% 5.08%
2026/07/21 14.65% 9.9% 19.53% 7.18% 1.31% 6.14% 1.36% 2.52% 1.56% 1.5%
2026/07/22 16.26% 10.7% 18.32% 5.83% 1.58% 4.68% 2.22% 1.82% 1.91% 1.91%
2026/07/23 13.67% 12.26% 19.13% 6.3% 1.9% 5.12% 1.77% 1.9% 1.18% 3.21%
2026/07/24 16.71% 9.91% 15.82% 6.39% 1.65% 3.95% 1.55% 1.89% 1.44% 3.89%
2026/07/25 16.93% 9.11% 18.13% 6.83% 2.54% 4.44% 1.99% 1.63% 2.25% 2.05%
2026/07/26 16.42% 10.03% 17.49% 6.81% 2.22% 4.3% 1.74% 2.04% 2.02% 2.01%
2026/07/27 15.12% 10.25% 15.19% 6.98% 2.59% 3.88% 1.92% 1.66% 1.6% 1.44%
2026/07/28 17.36% 7.66% 18.04% 5.25% 3.02% 4.87% 2.01% 1.13% 1.9% 2.35%
2026/07/29 17.76% 9.48% 16.37% 4.46% 2.65% 3.44% 2.44% 1.92% 2.51% 3.15%
2026/07/30 18.52% 10.39% 18.04% 5.13% 2.39% 2.59% 1.7% 1.57% 1.78% 4.54%
2026/07/31 17.45% 14.55% 14.03% 5.55% 2.78% 2.33% 2.29% 2.22% 1.64% 0.83%
  • eurocarparts.com
  • ebay.co.uk
  • gsfcarparts.com
  • halfords.com
  • swiftreg.co.uk
  • autodoc.co.uk
  • regtransfers.co.uk
  • screwfix.com
  • absolutereg.co.uk
  • onlinecarparts.co.uk

Copyright © Adthena. All rights reserved.

Eurocarparts.com started July strong, peaking at 19.31% on the 3rd, but ended at 17.45%. Gsfcarparts.com led with 22.48% on the 3rd, finishing at 14.03%. Ebay.co.uk surged to 14.55% on the 31st.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Auto Parts

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Auto Parts - Last month
  1. 1
    AUTODOC - Cheap Car Parts - 5.2 Million Parts In Stock https://www.autodoc.co.uk

    AUTODOC – All The Car Parts You Need In One Shop. Get It!

  2. 2
    Enter Your Registration Now - Car Parts Warehouse - Online Car Parts https://www.carpartswarehouse.co.uk

    Find The Perfect Part For Your Car Today With Car Parts Warehouse. Enter Your Reg Now! Guarantee The Right Part For Your Vehicle With Our Reg Lookup. Buy Your Parts Online! Just Enter Your Reg. The Right Parts Everytime.

  3. 3
    Euro Car Parts - Order Online, Collect In Store https://www.eurocarparts.com

    Enter your Reg to Find The Right Parts. Shop High-Quality Car Parts from Trusted Supplier. We Specialise in all Major Car Makes & Models. Shop Online, In-Store or App. No.1 UK Car Part Supplier.

  4. 4
    GSF Car Parts: Car Parts & Spares – Buy Online with Fast UK Delivery https://www.gsfcarparts.com

    GSF Car Parts stocks all of the car parts, accessories, and tools that you’ll need to keep your vehicle in good shape

  5. 5
    Car Parts Online - Select Parts By Car Model https://www.onlinecarparts.co.uk › spare_parts

    Find Car Parts Online now! Wide Range, Top brands, And Exclusive Offers

Copyright © Adthena. All rights reserved.

In the competitive landscape of auto parts, AUTODOC stands out with its vast inventory of 5.2 million parts, emphasizing convenience. Car Parts Warehouse and Euro Car Parts focus on precision with registration lookup tools, ensuring the right fit. GSF Car Parts highlights fast delivery, while Online Car Parts offers variety and exclusive deals.

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