UK Automotive Auto Parts - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Auto Parts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Auto Parts – UK

Google AI Overview visibility for Automotive Auto Parts UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 19.1689916492
80.8310083508
19%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 43
57
43%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 13%
Navigational 0%
Seasonal 0%
Local 2%
Problem Solving 15%

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Market Exposure

Share of Clicks for top 10 UK Automotive Auto Parts brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
eurocarparts.com 23.03
gsfcarparts.com 17.01
halfords.com 11.31
ebay.co.uk 9.26
autodoc.co.uk 3.71
carmats.co.uk 1.56
regtransfers.co.uk 1.47
swiftreg.co.uk 1.42
onlinecarparts.co.uk 1.32
blackcircles.com 1.28
others 28.63
  • eurocarparts.com - 23.03%
  • gsfcarparts.com - 17.01%
  • halfords.com - 11.31%
  • ebay.co.uk - 9.26%
  • autodoc.co.uk - 3.71%
  • carmats.co.uk - 1.56%
  • regtransfers.co.uk - 1.47%
  • swiftreg.co.uk - 1.42%
  • onlinecarparts.co.uk - 1.32%
  • blackcircles.com - 1.28%
  • others - 28.63%

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In the automotive PPC landscape, Euro Car Parts leads with 23.03% click share, followed by GSF Car Parts at 17.01%. Others collectively hold 28.63%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Automotive Auto Parts brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date eurocarparts.com gsfcarparts.com autodoc.co.uk halfords.com ebay.co.uk carmats.co.uk swiftreg.co.uk onlinecarparts.co.uk blackcircles.com carmats4u.com
2026/06/01 15.78% 13.57% 5.12% 7.49% 9.42% 3.24% 1.5% 2.15% 2.06% 1.51%
2026/06/02 19.32% 16.12% 4.87% 6.14% 8.75% 2.96% 1.46% 2.23% 1.73% 1.29%
2026/06/03 13.99% 13.99% 4.14% 5.82% 8.67% 3.36% 1.57% 2.07% 2.06% 2.18%
2026/06/04 15% 14.42% 4.73% 7.49% 10.63% 3.16% 1.88% 2.68% 1.8% 1.68%
2026/06/05 15.59% 15.85% 4.1% 6.84% 9.68% 3.07% 1.58% 2.4% 1.36% 1.6%
2026/06/06 17.75% 13.81% 4.71% 7.45% 8.99% 3.15% 1.65% 2.95% 1.61% 1.5%
2026/06/07 12.14% 9.43% 5.47% 8.52% 11.19% 3.6% 1.8% 2.65% 1.77% 1.74%
2026/06/08 15.42% 12.7% 4.55% 8.15% 9.37% 3.23% 2.15% 2.04% 1.82% 1.61%
2026/06/09 17.66% 17.31% 3.7% 6.5% 9.15% 3.06% 1.49% 2.35% 1.83% 1.42%
2026/06/10 15.1% 15.8% 3.95% 7.83% 11.56% 2.89% 1.64% 1.69% 1.98% 1.75%
2026/06/11 14.97% 17.57% 4.09% 7.34% 10.31% 2.81% 1.47% 1.65% 1.3% 1.46%
2026/06/12 18.75% 15.85% 4.25% 7.65% 9.72% 2.87% 1.55% 1.44% 1.82% 1.39%
2026/06/13 12.23% 11.48% 4.56% 8.76% 12.15% 3.39% 1.81% 2.35% 1.36% 1.54%
2026/06/14 12.11% 15.78% 4.33% 7.93% 10.6% 3.47% 2.12% 2.38% 1.15% 1.59%
2026/06/15 18.09% 19.81% 3.75% 6.74% 10.35% 2.88% 1.41% 1.48% 1.98% 1.14%
2026/06/16 14.34% 15.92% 3.95% 7.51% 12.78% 3.24% 1.32% 1.59% 1.94% 1.71%
2026/06/17 14.91% 14.18% 4.12% 7.1% 11.71% 3.77% 1.19% 1.47% 1.65% 1.57%
2026/06/18 14.33% 14.99% 3.64% 7.21% 11.58% 3.75% 0.96% 1.3% 1.81% 1.51%
2026/06/19 15.04% 15.76% 3.56% 6.97% 13.3% 3.82% 0.81% 1.02% 1.59% 1.49%
2026/06/20 15.67% 17.66% 7.71% 7.25% 6.39% 1.6% 2.25% 3.79% 1.06% 0.92%
2026/06/21 15.63% 18.37% 7.32% 6.41% 5.6% 3.74% 2.07% 2.45% 1.21% 1.88%
2026/06/22 14.73% 20.94% 5.42% 5.18% 6.26% 1.57% 2.54% 4.11% 2.84% 0.82%
2026/06/23 13.37% 17.65% 5.36% 4.57% 5.11% 2.73% 2.39% 1.78% 2.4% 1.32%
2026/06/24 15.85% 14.19% 4.91% 4.64% 5.96% 3.1% 3% 2.24% 2.37% 1.56%
2026/06/25 14.26% 18.98% 5.14% 4.13% 5.06% 2.48% 2.68% 3.2% 2.21% 1.12%
2026/06/26 15.39% 19.76% 6.43% 4.69% 4.23% 1.98% 2.77% 2.38% 2.13% 1.14%
2026/06/27 17.33% 22.77% 6.51% 4.02% 4.97% 1.57% 3.03% 2.42% 1.63% 0.64%
2026/06/28 13.59% 16.56% 5.88% 4.91% 6.42% 2.92% 3.7% 1.15% 2.35% 1.47%
2026/06/29 16.88% 18.05% 5.49% 4.83% 4.58% 2.54% 3.06% 2.05% 2.71% 1.11%
2026/06/30 17.91% 16.26% 7.53% 4.38% 4.31% 3.79% 3.02% 2.59% 2.28% 1.43%
  • eurocarparts.com
  • gsfcarparts.com
  • autodoc.co.uk
  • halfords.com
  • ebay.co.uk
  • carmats.co.uk
  • swiftreg.co.uk
  • onlinecarparts.co.uk
  • blackcircles.com
  • carmats4u.com

Copyright © Adthena. All rights reserved.

In June 2026, eurocarparts.com saw fluctuating PPC spend, peaking mid-month. Gsfcarparts.com consistently rose, ending strong. Autodoc.co.uk remained stable, while halfords.com declined. Ebay.co.uk’s spend dropped sharply. Carmats.co.uk and swiftreg.co.uk showed minor variations.

Market Exposure

Competitor Count for UK Automotive Auto Parts

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 1356
2026/06/02 1346
2026/06/03 1368
2026/06/04 1378
2026/06/05 1399
2026/06/06 1366
2026/06/07 1374
2026/06/08 1390
2026/06/09 1319
2026/06/10 1332
2026/06/11 1347
2026/06/12 1296
2026/06/13 1277
2026/06/14 1245
2026/06/15 1187
2026/06/16 1207
2026/06/17 1243
2026/06/18 1260
2026/06/19 1218
2026/06/20 1065
2026/06/21 983
2026/06/22 1040
2026/06/23 1066
2026/06/24 1062
2026/06/25 1028
2026/06/26 1009
2026/06/27 1033
2026/06/28 1018
2026/06/29 1053
2026/06/30 1011

Copyright © Adthena. All rights reserved.

June began with 1,356 advertisers, peaking at 1,399 on the 5th. A steady decline followed, reaching 1,011 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Auto Parts

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
gsfcarparts.com 3.61%
eurocarparts.com 1.14%
regtransfers.co.uk 1.03%
autodoc.co.uk 0.61%
partsinmotion.co.uk 0.45%
carmats4u.com -0.21%
roofbox.co.uk -0.22%
ultracarmats.com -0.22%
ebay.co.uk -2.25%
halfords.com -3.44%

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GSF Car Parts surged with a 3.61% click share increase, while Halfords faced a 3.44% decline. Euro Car Parts and Reg Transfers also saw positive growth, contrasting with eBay’s 2.25% drop.

Campaign Efficiency

UK Automotive Auto Parts Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date eurocarparts.com gsfcarparts.com autodoc.co.uk ebay.co.uk halfords.com swiftreg.co.uk onlinecarparts.co.uk blackcircles.com carmats.co.uk screwfix.com
2026/06/01 17.68% 14.17% 5.15% 13.07% 8.04% 1.35% 2.1% 1.23% 1.37% 1.32%
2026/06/02 20.26% 13.4% 4.76% 13.33% 7.1% 1.47% 2.4% 1.11% 1.44% 1.26%
2026/06/03 16.41% 12.57% 4.6% 12.18% 6.77% 1.51% 2.55% 1.31% 1.5% 1.51%
2026/06/04 15.8% 14.43% 5.13% 14.95% 8.1% 1.78% 3.12% 1.06% 1.34% 1.53%
2026/06/05 17.4% 13.94% 4.51% 13.46% 7.67% 1.49% 2.91% 0.94% 1.31% 1.16%
2026/06/06 18.61% 13% 5.2% 12.66% 8.15% 1.58% 2.9% 1.02% 1.33% 0.97%
2026/06/07 13.46% 9.07% 5.01% 16.21% 9.05% 1.66% 2.89% 1.11% 1.54% 1.21%
2026/06/08 16.92% 12.81% 4.52% 13.06% 8.7% 2% 2.16% 1.18% 1.37% 1.49%
2026/06/09 18.05% 14.58% 3.91% 13.81% 7.44% 1.49% 3.18% 1.17% 1.44% 1.33%
2026/06/10 15.57% 16.12% 4.03% 16.2% 8.49% 1.55% 1.73% 1.15% 1.25% 1.66%
2026/06/11 16.6% 15.4% 4.86% 14.17% 8.13% 1.39% 2.03% 0.9% 1.19% 1.25%
2026/06/12 19.55% 15.5% 4.9% 13.24% 8.3% 1.44% 1.92% 1.09% 1.2% 1.03%
2026/06/13 13.69% 10.99% 4.32% 17.03% 9.14% 1.63% 2.54% 0.86% 1.43% 1.26%
2026/06/14 14.06% 16.56% 4.06% 14.15% 8.45% 1.91% 2.47% 0.84% 1.43% 1.61%
2026/06/15 17.94% 17.93% 4.41% 14.65% 7.33% 1.34% 2.1% 1.17% 1.32% 1.4%
2026/06/16 15.03% 16.63% 4.73% 17.08% 8% 1.15% 1.65% 1.08% 1.35% 1.71%
2026/06/17 16.22% 13.81% 4.02% 16.13% 8% 1.11% 1.32% 1.02% 1.54% 1.55%
2026/06/18 15.68% 13.83% 3.77% 16.22% 8.14% 0.89% 1.66% 1.1% 1.55% 1.49%
2026/06/19 16.6% 14.06% 3.19% 17.97% 7.92% 0.75% 1% 1.04% 1.53% 1.59%
2026/06/20 15.95% 19.36% 8.34% 8.96% 7.25% 2.09% 5.48% 0.77% 0.74% 1.06%
2026/06/21 17.04% 19.65% 9.45% 8.53% 6.32% 1.87% 3.92% 0.87% 1.42% 0.82%
2026/06/22 14.57% 19.91% 7.66% 9.23% 6.01% 2.4% 5.41% 1.54% 0.62% 1.59%
2026/06/23 13.59% 20.07% 7.07% 7.46% 4.88% 2.39% 2.17% 1.47% 1.06% 1.71%
2026/06/24 18.27% 15.27% 4.24% 9.09% 5.57% 2.84% 2.46% 1.48% 1.33% 2.07%
2026/06/25 17.28% 19.56% 5.39% 7.4% 4.64% 2.7% 3.53% 1.4% 0.9% 1.13%
2026/06/26 17.92% 20.17% 6.6% 6.73% 4.96% 2.75% 2.86% 1.38% 0.89% 1.25%
2026/06/27 21.26% 16.9% 6.24% 8.14% 4.8% 3.17% 2.96% 1.19% 0.73% 0.97%
2026/06/28 16.44% 17.61% 6.4% 9.88% 5.48% 3.71% 1.14% 1.57% 1.23% 0.67%
2026/06/29 19.83% 18.16% 5.32% 6.81% 5.14% 3.1% 2.43% 1.61% 1.08% 1.26%
2026/06/30 20.16% 18.07% 7.98% 6.32% 5.08% 3.08% 2.93% 1.49% 1.47% 1.13%
  • eurocarparts.com
  • gsfcarparts.com
  • autodoc.co.uk
  • ebay.co.uk
  • halfords.com
  • swiftreg.co.uk
  • onlinecarparts.co.uk
  • blackcircles.com
  • carmats.co.uk
  • screwfix.com

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Eurocarparts.com led June with fluctuating impressions, peaking at 21.26% on the 27th. Gsfcarparts.com saw a steady rise, ending at 18.07%. Autodoc.co.uk’s share increased mid-month, closing at 7.98%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Auto Parts

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Auto Parts - Last month
  1. 1
    AUTODOC - Cheap Car Parts - AUTODOC - Parts for Euro Cars https://www.autodoc.co.uk

    Find the right car parts for EU and UK vehicles. Wide choice for every make and model.

  2. 2
    Spend & Save Up To 30%* | Order Online, Collect In Store https://www.eurocarparts.com

    Enter your Reg to Find The Right Parts. Shop High-Quality Car Parts from Trusted Supplier. We Specialise in all Major Car Makes & Models. Shop Online, In-Store or App. No.1 UK Car Part Supplier.

  3. 3
    GSF Car Parts: Car Parts & Spares – Buy Online with Fast UK Delivery https://www.gsfcarparts.com

    GSF Car Parts stocks all of the car parts, accessories, and tools that you’ll need to keep your vehicle in good shape

  4. 4
    Halfords Wiper Blades https://www.halfords.com › wiper › blades

    All Make & Model Wiper Blades — Find The Perfect-Fit Car Wiper Blades For Every Make and Model. Halfords Car Wiper Blades.

  5. 5
    Car Parts Online - Car Parts Online. Good Deals https://www.onlinecarparts.co.uk

    Find Car Parts Online Now! Wide range, Top Brands, And Exclusive Offers

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In the competitive landscape of Google’s PPC for auto parts, five advertisers stand out with distinct themes and messaging. AUTODOC emphasizes affordability and a wide selection for EU and UK vehicles. Euro Car Parts highlights savings and convenience, offering online, in-store, and app shopping. GSF Car Parts focuses on comprehensive stock and fast delivery. Halfords specializes in perfect-fit wiper blades for all models. Online Car Parts promotes a broad range and exclusive deals. Each advertiser uniquely positions itself to attract car enthusiasts and vehicle owners.

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