UK Automotive Auto Parts - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Auto Parts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Auto Parts – UK

Google AI Overview visibility for Automotive Auto Parts UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 15.0987330772
84.9012669228
15%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 45
55
45%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 13%
Navigational 0%
Seasonal 0%
Local 2%
Problem Solving 17%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 UK Automotive Auto Parts brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
eurocarparts.com 45.01
gsfcarparts.com 17.94
halfords.com 6.1
ebay.co.uk 3.21
autodoc.co.uk 2.61
swiftreg.co.uk 1.71
regtransfers.co.uk 1.61
tayna.co.uk 1.52
blackcircles.com 1.02
absolutereg.co.uk 0.96
others 18.31
  • eurocarparts.com - 45.01%
  • gsfcarparts.com - 17.94%
  • halfords.com - 6.1%
  • ebay.co.uk - 3.21%
  • autodoc.co.uk - 2.61%
  • swiftreg.co.uk - 1.71%
  • regtransfers.co.uk - 1.61%
  • tayna.co.uk - 1.52%
  • blackcircles.com - 1.02%
  • absolutereg.co.uk - 0.96%
  • others - 18.31%

Copyright © Adthena. All rights reserved.

In the automotive PPC landscape, eurocarparts.com dominates with 45.01% click share, followed by others at 18.31%. Gsfcarparts.com holds 17.94%, while halfords.com captures 6.1%.

Market Exposure

Share of Spend for the top 10 UK Automotive Auto Parts brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date eurocarparts.com gsfcarparts.com ebay.co.uk halfords.com autodoc.co.uk carmats.co.uk swiftreg.co.uk blackcircles.com platesforcars.co.uk regtransfers.co.uk
2026/03/01 32.47% 11.13% 5.69% 5.65% 1.88% 2.36% 4.51% 1.42% 1.5% 2.19%
2026/03/02 21.16% 12.65% 5.81% 6.87% 2.42% 3.15% 3.67% 3.02% 1.77% 2.29%
2026/03/03 20.52% 13.81% 5.25% 6.32% 2.52% 2.63% 3.27% 1.97% 2% 1.6%
2026/03/04 16.65% 15.14% 6.83% 7.33% 3.45% 2.52% 2.93% 1.57% 2.09% 2.03%
2026/03/05 19.06% 14.47% 6.92% 7.3% 2.05% 2.44% 2.69% 1.61% 2.28% 1.61%
2026/03/06 18.58% 15.31% 4.11% 6.9% 2.52% 2.51% 2.87% 1.85% 1.92% 1.35%
2026/03/07 25.47% 14.6% 2.53% 7.69% 2.95% 2.03% 3.62% 1.38% 1.7% 2.6%
2026/03/08 21.97% 18.64% 3.45% 7.4% 3.04% 2.2% 3.31% 1.52% 1.91% 2.07%
2026/03/09 27.4% 13.99% 3.74% 6.14% 2.43% 1.78% 3.63% 2.42% 1.5% 1.75%
2026/03/10 16.65% 19.59% 4.28% 6.64% 2.55% 2.53% 3.67% 2.08% 2.19% 2.13%
2026/03/11 20% 15.22% 3.7% 6.92% 3.22% 2.89% 2.64% 2.25% 2.48% 1.64%
2026/03/12 25.39% 14.14% 3.12% 6.1% 5.54% 2.34% 3.04% 1.52% 1.64% 1.97%
2026/03/13 21.83% 14.06% 3.04% 5.87% 3.18% 3.4% 2.8% 1.81% 2.11% 2.1%
2026/03/14 24.26% 11.89% 3.08% 5.89% 3.44% 2.39% 4.05% 1.33% 1.84% 2.09%
2026/03/15 12.25% 16.15% 5.2% 6.74% 3.01% 3.08% 3.92% 1.79% 1.82% 2.13%
2026/03/16 23.38% 16.29% 3.12% 6.14% 4.38% 2.37% 3.02% 2.32% 1.21% 1.35%
2026/03/17 22.23% 11.72% 7.21% 5.84% 4% 2.82% 2.25% 1.65% 1.67% 1.54%
2026/03/18 24.42% 14.01% 3.65% 3.49% 3.63% 2.24% 3.12% 1.85% 1.87% 1.8%
2026/03/19 23.04% 12.53% 5.69% 0.23% 2.6% 1.87% 3.31% 2.58% 2.16% 2.35%
2026/03/20 28.78% 12.27% 4.15% 1.32% 2.26% 2.97% 3.24% 2.13% 1.62% 1.72%
2026/03/21 27.28% 12.58% 3.01% 6.01% 4.61% 2.25% 4.58% 0.89% 1.65% 1.99%
2026/03/22 19.27% 16.7% 3.08% 6.52% 5.61% 2.73% 3.71% 1.54% 1.92% 2.77%
2026/03/23 31.59% 13.12% 4.02% 5.25% 5.42% 1.3% 2.75% 1.59% 1.2% 1.91%
2026/03/24 22.2% 11.7% 7.2% 5.83% 3.99% 2.81% 2.24% 1.65% 1.67% 1.53%
2026/03/25 24.74% 20.21% 2.51% 4.81% 2.51% 2.26% 3.19% 2.96% 1.84% 1.49%
2026/03/26 25.11% 15.11% 5.04% 4.5% 8.65% 2.88% 1.85% 1.79% 1.54% 1.66%
2026/03/27 24.02% 16.3% 4.37% 5.94% 2.54% 2.51% 2.19% 2.08% 2.21% 2.84%
2026/03/28 27.3% 11.5% 3.6% 5.77% 11.33% 2.22% 2.52% 2.51% 1.46% 1.61%
2026/03/29 15.17% 15.93% 6.41% 6.24% 6.24% 3.51% 3.6% 1.69% 1.87% 2.83%
2026/03/30 24.51% 15.84% 3.68% 5.87% 4.94% 2.53% 4.37% 2.3% 1.44% 2.12%
2026/03/31 26.59% 14.18% 5.26% 4.64% 3.86% 3.24% 2.96% 1.89% 1.7% 1.39%
  • eurocarparts.com
  • gsfcarparts.com
  • ebay.co.uk
  • halfords.com
  • autodoc.co.uk
  • carmats.co.uk
  • swiftreg.co.uk
  • blackcircles.com
  • platesforcars.co.uk
  • regtransfers.co.uk

Copyright © Adthena. All rights reserved.

Eurocarparts.com led March with fluctuating spend, peaking at 32.47% on March 1st. Gsfcarparts.com maintained steady growth, while ebay.co.uk and halfords.com showed varied trends. Autodoc.co.uk surged late month, finishing strong.

Market Exposure

Competitor Count for UK Automotive Auto Parts

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 912
2026/03/02 936
2026/03/03 973
2026/03/04 994
2026/03/05 937
2026/03/06 959
2026/03/07 890
2026/03/08 885
2026/03/09 902
2026/03/10 891
2026/03/11 888
2026/03/12 919
2026/03/13 898
2026/03/14 874
2026/03/15 861
2026/03/16 886
2026/03/17 932
2026/03/18 897
2026/03/19 899
2026/03/20 879
2026/03/21 808
2026/03/22 806
2026/03/23 860
2026/03/24 932
2026/03/25 754
2026/03/26 752
2026/03/27 750
2026/03/28 712
2026/03/29 735
2026/03/30 726
2026/03/31 739

Copyright © Adthena. All rights reserved.

March began with 912 advertisers, peaking at 994 by the 4th. A decline followed, reaching 712 on the 28th. The month concluded with 739 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Automotive Auto Parts

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
eurocarparts.com 7.41%
autodoc.co.uk 0.37%
absolutereg.co.uk 0.12%
onlinecarparts.co.uk 0.11%
dashvision.co.uk 0.09%
bmw.co.uk -0.15%
topreg.co.uk -0.17%
swiftreg.co.uk -0.21%
gsfcarparts.com -1.98%
halfords.com -2.56%

Copyright © Adthena. All rights reserved.

Eurocarparts.com surged with a 7.41% click share increase, while halfords.com faced a 2.56% decline.

Campaign Efficiency

UK Automotive Auto Parts Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date eurocarparts.com gsfcarparts.com ebay.co.uk halfords.com autodoc.co.uk swiftreg.co.uk onlinecarparts.co.uk platesforcars.co.uk regtransfers.co.uk topreg.co.uk
2026/03/01 36.99% 13.5% 7.55% 5.62% 1.53% 4.05% 0.79% 1.2% 1.86% 1.35%
2026/03/02 25.63% 15.17% 8.74% 6.81% 2.13% 3.31% 0.72% 1.46% 2.08% 1.37%
2026/03/03 25.45% 15.69% 7.95% 6.11% 2.24% 2.9% 0.73% 1.64% 1.37% 1.6%
2026/03/04 20.17% 18.26% 10.01% 7.23% 3.26% 2.54% 0.95% 1.64% 1.7% 1.57%
2026/03/05 22.99% 17.61% 9.93% 7.16% 1.64% 2.3% 0.51% 1.71% 1.36% 1.64%
2026/03/06 21.82% 18.49% 5.56% 6.99% 2.27% 2.68% 0.72% 1.62% 1.22% 1.5%
2026/03/07 29.54% 18.59% 3.67% 6.99% 3.09% 3.36% 1.19% 1.41% 2.31% 1.62%
2026/03/08 24.69% 25.17% 4.56% 6.83% 2.4% 3.09% 2.27% 1.52% 1.74% 1.25%
2026/03/09 30.96% 17.7% 4.62% 5.88% 2.18% 3.41% 0.96% 1.24% 1.66% 1.47%
2026/03/10 22.49% 25.09% 5.19% 5.94% 2.73% 3.22% 2.18% 1.61% 1.84% 1.22%
2026/03/11 24.26% 20.12% 4.78% 6.93% 3.23% 2.49% 1.8% 2.04% 1.34% 0.97%
2026/03/12 28.87% 16.83% 3.67% 5.87% 6.93% 2.73% 3.49% 1.25% 1.67% 1.15%
2026/03/13 27.54% 18.16% 3.89% 5.73% 3.34% 2.55% 0.81% 1.67% 1.86% 1.28%
2026/03/14 28.25% 13.27% 4.14% 5.55% 3.57% 3.58% 2.08% 1.48% 1.77% 1.45%
2026/03/15 15.48% 21.15% 6.82% 6.71% 2.62% 3.46% 0.93% 1.47% 1.81% 1.88%
2026/03/16 26.04% 20.01% 3.83% 5.58% 4.75% 2.63% 0.91% 0.92% 1.18% 1.56%
2026/03/17 25.29% 13.43% 10.47% 5.84% 4.58% 1.97% 1.66% 1.28% 1.29% 0.79%
2026/03/18 29.91% 17.6% 4.99% 3.15% 3.33% 2.7% 1.15% 1.43% 1.5% 1.25%
2026/03/19 26.63% 15.72% 7.27% 0.24% 2.24% 3.16% 0.92% 1.7% 2.11% 1.81%
2026/03/20 33.49% 15.49% 5.64% 1.26% 1.75% 2.94% 0.59% 1.27% 1.58% 0.94%
2026/03/21 34.11% 14.51% 3.97% 5.67% 4.24% 4.21% 1.08% 1.33% 1.78% 1.23%
2026/03/22 25.45% 20.87% 4.51% 5.94% 4.93% 3.29% 0.61% 1.49% 2.38% 1.22%
2026/03/23 35.98% 14.22% 6.02% 4.7% 5.13% 2.31% 5.84% 0.94% 1.63% 0.87%
2026/03/24 25.29% 13.43% 10.47% 5.84% 4.58% 1.97% 1.66% 1.28% 1.29% 0.79%
2026/03/25 30.75% 24.74% 3.71% 4.05% 2% 2.81% 2.31% 1.4% 1.36% 1.66%
2026/03/26 28.82% 17.62% 8.11% 4.06% 10.04% 1.53% 2.2% 1.08% 1.44% 1.11%
2026/03/27 30.73% 18.72% 7.12% 5.3% 1.88% 1.84% 1% 1.57% 2.24% 1.17%
2026/03/28 31.07% 13.47% 5.74% 5.09% 12.7% 2.03% 1.89% 1.1% 1.34% 1.29%
2026/03/29 19.11% 16.98% 10.21% 5.88% 6.55% 3.21% 2.56% 1.53% 2.49% 1.53%
2026/03/30 27.36% 18.34% 6.29% 5.6% 4.79% 3.98% 0.83% 1.19% 2% 1.65%
2026/03/31 31.28% 16.27% 7.51% 4.31% 3.62% 2.63% 2.44% 1.35% 1.18% 0.79%
  • eurocarparts.com
  • gsfcarparts.com
  • ebay.co.uk
  • halfords.com
  • autodoc.co.uk
  • swiftreg.co.uk
  • onlinecarparts.co.uk
  • platesforcars.co.uk
  • regtransfers.co.uk
  • topreg.co.uk

Copyright © Adthena. All rights reserved.

Eurocarparts.com led March with fluctuating impressions, peaking at 36.99% on the 1st. Gsfcarparts.com saw a steady rise, while ebay.co.uk had a mid-month dip. By month’s end, eurocarparts.com maintained dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Automotive Auto Parts

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Automotive Auto Parts - Last month
  1. 1
    Car parts Daily Deals | 5.2 Million Parts In Stock https://www.autodoc.co.uk

    Easy Rear Lights Renault Scenic Selection. We Offer 5.2 Million Products For 166 Vehicle Brands. Shop Now!

  2. 2
    Euro Car Parts https://www.eurocarparts.com

    Car Parts & Accessories — We Specialise in all Major Car Makes & Models. Shop Online, In-Store or App. Enter your Reg to Find The Right Parts. Shop High-Quality Car Parts from Trusted Supplier. Car Parts Specialists.

  3. 3
    Car parts · Original used high-quality parts from Global Parts https://www.globalparts.co.uk

    The automotive store Global Parts is a reliable supplier of original used car parts for popular car brands: BMW, Mercedes, Mini, Audi, Volkswagen. Carefully inspected and high-quality car parts at attractive prices. View Categories. Register Online.

  4. 4
    Spares – Buy Online with Fast UK Delivery | GSF Car Parts https://www.gsfcarparts.com

    GSF Car Parts stocks all of the car parts, accessories, and tools that you’ll need to keep your vehicle in good shape. Free UK delivery. Shop online today.

  5. 5
    Car Parts Online - Auto Parts & Accessories https://www.onlinecarparts.co.uk

    Brake Discs, Shock Absorbers, Brake Pads, And Many Other Items For Your Car.

Copyright © Adthena. All rights reserved.

In the competitive world of auto parts, five advertisers stand out with compelling PPC ads. Autodoc.co.uk entices with a vast inventory of 5.2 million parts, while Eurocarparts.com emphasizes specialization across major car makes. Globalparts.co.uk offers reliable, inspected used parts for premium brands. GSFcarparts.com highlights convenience with fast UK delivery, and Onlinecarparts.co.uk showcases a wide range of essential car components. Each ad uniquely appeals to diverse customer needs, from variety and specialization to quality and convenience.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports