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AUS Automotive Auto Parts - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Auto Parts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Automotive Auto Parts brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
temu.com 29.31
snapshades.com 11.95
repco.com.au 6.92
amazon.com.au 6.37
supercheapauto.com.au 6.17
4wdsupacentre.com.au 4.71
ebay.com.au 3.55
x-car.com.au 1.34
fitmycar.com.au 1.14
anacondastores.com 1.02
others 27.52

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Temu.com leads with 29.31% click share, followed by ‘others’ at 27.52%. Snapshades.com holds 11.95%, while Repco.com.au captures 6.92%.

Market Exposure

Share of Spend for the top 10 AUS Automotive Auto Parts brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date temu.com snapshades.com ebay.com.au supercheapauto.com.au amazon.com.au 4wdsupacentre.com.au repco.com.au australiacarcovers.com fitmycar.com.au x-car.com.au
2025/02/01 34.44% 7.03% 3.21% 6.17% 11.28% 2.53% 1.4% 2.98% 1.14% 2.11%
2025/02/02 40.65% 3.57% 3.76% 6.26% 8.11% 3.82% 0.8% 3.2% 1.04% 1.44%
2025/02/03 37.5% 3.35% 3.6% 4.53% 12.38% 5.13% 0.88% 3.25% 0.85% 0.39%
2025/02/04 35.1% 5.73% 2.66% 4.35% 10.77% 11% 0.8% 2.94% 1.25% 0.34%
2025/02/05 33.22% 8.12% 2.69% 3.56% 9.33% 8.35% 0.85% 2.94% 1.46% 0.66%
2025/02/06 33.33% 9.89% 2.79% 3.29% 9.79% 7.98% 1.24% 2.24% 1.28% 0.78%
2025/02/07 26.97% 12.24% 2.93% 4.32% 8.73% 11.4% 0.94% 2.51% 1.12% 1.91%
2025/02/08 34.24% 7.87% 2.9% 5.8% 8.84% 2.45% 1.41% 3.13% 1.17% 1.33%
2025/02/09 42.72% 6.25% 3.6% 4.24% 7.54% 1.66% 1.35% 2% 1.07% 0.36%
2025/02/10 32.41% 10.35% 3.47% 4.28% 6.05% 1.57% 1.47% 2.75% 1.26% 1.34%
2025/02/11 30.43% 10.25% 4.07% 4.06% 5.09% 2.3% 1.55% 2.42% 1.34% 1.08%
2025/02/12 26.05% 11.19% 4.27% 5.19% 4.94% 2.21% 1.24% 2.37% 1.42% 1.37%
2025/02/13 28.78% 12.86% 4.06% 5.82% 5.87% 1.11% 1.5% 1.73% 1.39% 1.47%
2025/02/14 32.5% 10.09% 4% 7.11% 4.11% 1.61% 1.22% 2.35% 1.49% 1.31%
2025/02/15 36.12% 10.83% 4.07% 7.46% 4.1% 1.23% 1.25% 2.34% 1.33% 0.77%
2025/02/16 35.97% 9.96% 4.54% 5.86% 4.01% 1.71% 1.45% 1.48% 1.09% 0.59%
2025/02/17 35.27% 10.63% 4.2% 3.05% 4.85% 1.92% 1.32% 1.8% 1.16% 0.37%
2025/02/18 29.23% 12.17% 3.62% 1.87% 3.42% 1.7% 1.59% 2.05% 1.19% 0.4%
2025/02/19 30.23% 9.65% 4.93% 1.74% 3.17% 3.08% 1.75% 1.47% 1.02% 0.93%
2025/02/20 34.85% 11.45% 4.16% 3.93% 3.62% 1.16% 2.09% 1.41% 1.13% 1.45%
2025/02/21 32% 12.07% 3.77% 4.23% 3.47% 1.37% 1.93% 1.47% 1.44% 1.59%
2025/02/22 32.05% 13.78% 3.73% 4.78% 3.42% 2.03% 2.02% 1.51% 1.13% 1.3%
2025/02/23 35.36% 8.86% 3.52% 4.97% 3.9% 1.59% 1.69% 1.44% 0.99% 1.38%
2025/02/24 32.84% 11.26% 3.38% 3.86% 6.19% 1.11% 1.59% 1.51% 0.72% 1.27%
2025/02/25 31.44% 11.07% 2.99% 4.31% 4.16% 1.61% 1.74% 1.71% 1.02% 1.08%
2025/02/26 33.01% 12.01% 3.58% 3.86% 2.96% 0.91% 1.26% 1.34% 0.88% 1.76%
2025/02/27 31.57% 11.51% 3.57% 4.8% 3.6% 2.02% 1.66% 1.4% 0.93% 1.25%
2025/02/28 30.61% 9.69% 4.27% 4% 3.9% 1.91% 1.62% 1.45% 1.01% 0.75%

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In February 2025, Temu.com led PPC spend, peaking at 42.72% on the 9th. Snapshades.com saw a steady rise, ending at 9.69%. Ebay.com.au fluctuated, closing at 4.27%. Supercheapauto.com.au’s spend varied, finishing at 4.0%. Amazon.com.au’s share decreased, ending at 3.9%. 4wdsupacentre.com.au’s spend dropped, closing at 1.91%. Repco.com.au’s share increased, ending at 1.62%. Australiacarcovers.com saw a decline, finishing at 1.45%. Fitmycar.com.au remained stable, closing at 1.01%. X-car.com.au’s spend decreased, ending at 0.75%.

Market Exposure

Competitor Count for AUS Automotive Auto Parts

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/02/01 1281
2025/02/02 1358
2025/02/03 1356
2025/02/04 1327
2025/02/05 1339
2025/02/06 1523
2025/02/07 1465
2025/02/08 1447
2025/02/09 1578
2025/02/10 1520
2025/02/11 1603
2025/02/12 1565
2025/02/13 1568
2025/02/14 1468
2025/02/15 1425
2025/02/16 1368
2025/02/17 1381
2025/02/18 1473
2025/02/19 1328
2025/02/20 1551
2025/02/21 1486
2025/02/22 1469
2025/02/23 1506
2025/02/24 1444
2025/02/25 1466
2025/02/26 1434
2025/02/27 1557
2025/02/28 1474

Copyright © Adthena. All rights reserved.

February saw a dynamic shift in distinct advertisers, starting at 1,281 and peaking at 1,603 on the 11th. The month concluded with 1,474 advertisers, reflecting a vibrant competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Auto Parts

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
snapshades.com 3.21%
repco.com.au 0.77%
temu.com 0.65%
ebay.com.au 0.6%
99bikes.com.au 0.26%
australiacarcovers.com -0.4%
a1roofracks.com.au -0.51%
blindsonline.com.au -0.66%
4wdsupacentre.com.au -3.32%
amazon.com.au -4.34%

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Snapshades.com surged with a 3.21% click share increase, while amazon.com.au dropped by 4.34%.

Campaign Efficiency

AUS Automotive Auto Parts Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date temu.com snapshades.com supercheapauto.com.au ebay.com.au amazon.com.au 4wdsupacentre.com.au repco.com.au australiacarcovers.com x-car.com.au anacondastores.com
2025/02/01 36.64% 5.11% 5.05% 3.82% 12% 2.06% 2.35% 1.72% 2.21% 0.83%
2025/02/02 43.24% 2.94% 5.9% 3.95% 8.91% 2.33% 1.09% 1.78% 1.67% 1.07%
2025/02/03 39.31% 2.77% 4.23% 3.8% 14.27% 3.28% 1.11% 1.73% 0.49% 1.14%
2025/02/04 38.16% 5.15% 4.17% 3.36% 13.42% 5.95% 1.13% 1.7% 0.38% 1.37%
2025/02/05 36.94% 6.92% 3.77% 3.29% 11.38% 5.52% 1.11% 1.65% 0.73% 1.08%
2025/02/06 35.73% 8.37% 2.89% 3.75% 12.16% 4.32% 1.51% 1.19% 0.86% 0.92%
2025/02/07 29.91% 10.77% 3.82% 3.85% 11.32% 6.19% 1.13% 1.42% 2.26% 1.02%
2025/02/08 35.78% 6.29% 5.27% 3.47% 11.74% 2.3% 1.85% 1.65% 1.5% 1.13%
2025/02/09 43.94% 5.18% 4.49% 4.05% 9.38% 1.71% 1.66% 1.14% 0.37% 0.86%
2025/02/10 35.12% 8.88% 4.38% 4.48% 7.05% 1.63% 1.77% 1.6% 1.59% 1.04%
2025/02/11 34.73% 9.62% 4.42% 5.01% 5.92% 2.4% 1.84% 1.41% 1.26% 0.96%
2025/02/12 30.01% 10.11% 5.15% 5.14% 5.49% 2.6% 1.7% 1.37% 1.77% 1.25%
2025/02/13 31.65% 10.81% 5.56% 5.33% 6.68% 1.5% 2.14% 0.94% 1.63% 1.03%
2025/02/14 35.05% 8.27% 6.73% 5% 4.4% 1.73% 1.68% 1.22% 1.62% 1.11%
2025/02/15 39.08% 8.71% 7.43% 4.99% 4.78% 1.48% 1.58% 1.25% 0.84% 1.14%
2025/02/16 39.05% 8.55% 6.98% 5.34% 4.29% 2.4% 1.9% 0.78% 0.59% 0.72%
2025/02/17 38.86% 9.25% 3.35% 5.11% 5.4% 2.31% 1.62% 1.04% 0.37% 1.45%
2025/02/18 33.48% 11.31% 2.26% 4.75% 4.19% 2.2% 2.08% 1.09% 0.43% 1.36%
2025/02/19 33.04% 8.04% 2.13% 6.31% 3.8% 3.64% 2.26% 0.85% 0.98% 1.77%
2025/02/20 37.12% 9.79% 3.98% 5.22% 5% 1.55% 2.04% 0.79% 1.56% 1.52%
2025/02/21 34.58% 10.13% 5.03% 4.94% 4.21% 1.76% 2.4% 0.87% 1.74% 1.48%
2025/02/22 33.8% 11.81% 5.59% 4.76% 4.46% 2.32% 2.31% 0.84% 1.43% 1.19%
2025/02/23 39.16% 7.77% 6.08% 4.26% 4.56% 2.13% 1.85% 0.9% 1.59% 0.56%
2025/02/24 36.25% 10.39% 4.55% 4.1% 7% 1.63% 1.96% 0.95% 1.48% 1.12%
2025/02/25 35.46% 9.74% 5.07% 3.94% 5.11% 2.13% 2.25% 1.08% 1.16% 1.07%
2025/02/26 35.87% 10.44% 5.51% 4.71% 3.13% 1.23% 1.85% 0.79% 2.12% 0.57%
2025/02/27 35.65% 9.61% 6.02% 4.76% 4.22% 2.2% 1.98% 0.9% 1.47% 0.74%
2025/02/28 33.12% 7.51% 5.86% 5.32% 4.11% 2.31% 2.2% 0.85% 0.78% 0.68%

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In February 2025, Temu.com led with fluctuating impressions, peaking at 43.94%. Snapshades.com saw a steady rise, ending at 7.51%. Supercheapauto.com.au and eBay.com.au maintained moderate shares, while Amazon.com.au’s share declined.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Auto Parts

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    4WD Supacentre Sale On Now https://4wdsupacentre.com.au › offroad-outdoor › accessories

    Insane 1 Day Only Knockouts — Camping Gear Sale Now On! Swags, Generators, Fridges & More. Get More for Less with Kings!

  2. 2
    Repco Australia https://www.repco.com.au › repco › australia

    Repco® — Your One Stop Shop For Car Parts. Join Repco Rewards & Enjoy Member Benefits & Offers! Create A Repco Rewards Account And Enjoy Member...

  3. 3
    Snap Shades - Official Site https://www.snapshades.com

    Magnetic, UV Protecting & Vehicle Specific Car Sun Shades. Find Your Vehicle's Fit Online. We Can Custom Make Shades For 1600+ Models With A...

  4. 4
    Sun Shades - Grab it at Supercheap Auto https://www.supercheapauto.com.au

    Keep Your Vehicle's Interior Protected From Sun Damage with Sun Shades. Shop our Range. Join...

  5. 5
    Trokot® Car Window Shades https://www.trokot.com.au

    Reduces 83% UVA & UVB — Designed To Help You Protect Your Passengers From Harmful UV Rays, Heat, Glare & Insects.

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In the competitive landscape of Google’s PPC for the automotive industry, five advertisers stand out with compelling narratives. 4WD Supacentre entices with a sense of urgency, offering “Insane 1 Day Only Knockouts” on camping gear. Repco positions itself as a comprehensive solution for car parts, emphasizing member benefits. Snap Shades and Trokot focus on protection, with Snap Shades offering custom UV-protecting sun shades for over 1,600 models, while Trokot highlights its shades’ ability to reduce UVA and UVB exposure. Supercheap Auto also emphasizes sun protection, inviting customers to explore their range. Each ad uniquely appeals to specific consumer needs, from urgency and rewards to customization and protection.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.