Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Auto Parts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 7.1940543625 |
| 92.8059456375 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 30 |
| 70 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| repco.com.au | 50.55 |
| 4wdsupacentre.com.au | 7.06 |
| supercheapauto.com.au | 5.14 |
| mazda.com.au | 2.47 |
| onlineautoparts.com.au | 1.75 |
| ultracarmats.com | 1.54 |
| wipertech.com.au | 1.27 |
| snapshades.com | 0.98 |
| myplates.com.au | 0.88 |
| bcf.com.au | 0.82 |
| others | 27.54 |
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Repco dominates with 50.55% click share, followed by 4WD Supacentre at 7.06%. Others collectively hold 27.54%, showcasing diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | repco.com.au | ultracarmats.com | 4wdsupacentre.com.au | mazda.com.au | wipertech.com.au | batteriesonthego.com.au | supercheapauto.com.au | uniwiper.com.au | solidgps.com | snapshades.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 10.69% | 3.79% | 7.06% | 2.37% | 4.73% | 1.63% | 0.63% | 1.86% | 0.71% | 1.24% |
| 2026/04/02 | 6.6% | 4.71% | 6.07% | 3.59% | 3.27% | 1.11% | 1.43% | 1.94% | 3.09% | 1.45% |
| 2026/04/03 | 5.89% | 4.09% | 5.15% | 2.07% | 3.03% | 1.31% | 13.73% | 1.64% | 3.68% | 2.05% |
| 2026/04/04 | 4.88% | 6.9% | 4.16% | 2.84% | 3.29% | 0.68% | 15.75% | 1.72% | 0.96% | 1.48% |
| 2026/04/05 | 7% | 6.3% | 4.72% | 3.2% | 2.49% | 1.03% | 2.61% | 1.4% | 1.12% | 2.13% |
| 2026/04/06 | 8.62% | 3.89% | 2.14% | 2.39% | 3.27% | 3.31% | 1.44% | 2% | 3.47% | 2.42% |
| 2026/04/07 | 9.05% | 5.68% | 1.88% | 3.13% | 3.62% | 3.03% | 2.66% | 2% | 1.55% | 1.76% |
| 2026/04/08 | 10.58% | 3.19% | 2.21% | 2.73% | 4.04% | 1.41% | 1.05% | 2.16% | 3.76% | 2.32% |
| 2026/04/09 | 9.79% | 6.96% | 5.29% | 2.26% | 5.88% | 1.02% | 3.07% | 2.79% | 2.47% | 2.85% |
| 2026/04/10 | 11.23% | 6.13% | 3.7% | 2.78% | 4.31% | 2.66% | 2.67% | 2.3% | 2.56% | 3.38% |
| 2026/04/11 | 7.94% | 7.04% | 4.15% | 2.52% | 3.69% | 2.29% | 4.21% | 1.86% | 3.06% | 3.15% |
| 2026/04/12 | 10.29% | 0.63% | 7.81% | 3.28% | 4.94% | 1.61% | 2.2% | 1.76% | 1.18% | 3.06% |
| 2026/04/13 | 6.32% | 5.51% | 6.9% | 2.72% | 4.51% | 2.56% | 2.1% | 2.7% | 0.95% | 3.14% |
| 2026/04/14 | 10.66% | 2.13% | 8.74% | 3.92% | 3.51% | 3.43% | 2.66% | 1.88% | 0% | 2.03% |
| 2026/04/15 | 8.6% | 3.16% | 4.54% | 3.88% | 2.87% | 4.51% | 1.47% | 2.15% | 1.02% | 4.15% |
| 2026/04/16 | 7.6% | 2.06% | 6.79% | 2.4% | 4.27% | 2.86% | 2.47% | 2.44% | 2.15% | 1.62% |
| 2026/04/17 | 7.58% | 4.45% | 12.04% | 4.15% | 4.23% | 3.6% | 2.06% | 2.03% | 3.5% | 2.82% |
| 2026/04/18 | 6.3% | 7.28% | 12.17% | 2.8% | 3.26% | 1.14% | 3.1% | 1.66% | 0.91% | 3.56% |
| 2026/04/19 | 6.22% | 5.7% | 4.16% | 3.6% | 4.04% | 0.86% | 4.66% | 2.13% | 0.69% | 1.99% |
| 2026/04/20 | 10.23% | 2.71% | 3.58% | 2.72% | 4.98% | 1.91% | 0.96% | 2.32% | 2.55% | 2.06% |
| 2026/04/21 | 10.37% | 4.51% | 6.61% | 2.98% | 5.31% | 1.96% | 2.42% | 1.92% | 4.1% | 1.38% |
| 2026/04/22 | 8.3% | 7.44% | 2.74% | 2.07% | 3.78% | 2.26% | 4.57% | 1.98% | 1.91% | 1.15% |
| 2026/04/23 | 9.05% | 3.21% | 9.62% | 3.42% | 3.11% | 1.11% | 4.37% | 1.65% | 3.3% | 1.28% |
| 2026/04/24 | 8.24% | 2.61% | 8.28% | 3.71% | 4.66% | 2.29% | 4.58% | 2.29% | 2.97% | 1.09% |
| 2026/04/25 | 8.08% | 2.09% | 9.05% | 3.65% | 3.84% | 2.94% | 5.37% | 1.94% | 1.21% | 0.72% |
| 2026/04/26 | 5.75% | 8.58% | 9.61% | 3.99% | 3.32% | 1.2% | 4.69% | 2.01% | 3.35% | 1.4% |
| 2026/04/27 | 6.43% | 8.1% | 5.39% | 2.92% | 3.6% | 2.42% | 4.29% | 1.85% | 1.64% | 0.81% |
| 2026/04/28 | 9.43% | 3.81% | 5.63% | 3.17% | 3.71% | 3.51% | 3.45% | 1.5% | 1.89% | 1.12% |
| 2026/04/29 | 6.6% | 5.25% | 4.16% | 3.66% | 4.92% | 1.33% | 3.85% | 2.25% | 3.3% | 1.73% |
| 2026/04/30 | 9.54% | 8.39% | 7.85% | 5.18% | 5.16% | 3.91% | 3.69% | 1.89% | 1.28% | 1.21% |
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Repco.com.au led April with fluctuating spend, peaking at 11.23%. Ultracarmats.com saw a mid-month dip, while 4wdsupacentre.com.au surged mid-month. Supercheapauto.com.au spiked early, then stabilized. April ended with diverse spending patterns.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 468 |
| 2026/04/02 | 484 |
| 2026/04/03 | 481 |
| 2026/04/04 | 480 |
| 2026/04/05 | 490 |
| 2026/04/06 | 488 |
| 2026/04/07 | 505 |
| 2026/04/08 | 490 |
| 2026/04/09 | 483 |
| 2026/04/10 | 484 |
| 2026/04/11 | 493 |
| 2026/04/12 | 482 |
| 2026/04/13 | 469 |
| 2026/04/14 | 444 |
| 2026/04/15 | 462 |
| 2026/04/16 | 462 |
| 2026/04/17 | 473 |
| 2026/04/18 | 473 |
| 2026/04/19 | 486 |
| 2026/04/20 | 479 |
| 2026/04/21 | 458 |
| 2026/04/22 | 466 |
| 2026/04/23 | 474 |
| 2026/04/24 | 460 |
| 2026/04/25 | 445 |
| 2026/04/26 | 468 |
| 2026/04/27 | 462 |
| 2026/04/28 | 452 |
| 2026/04/29 | 443 |
| 2026/04/30 | 448 |
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April began with 468 advertisers, peaking at 505 on the 7th. A decline followed, ending the month at 448.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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4wdsupacentre.com.au surged with a 3.57% click share increase, while repco.com.au faced a significant drop of 1.7%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | repco.com.au | 4wdsupacentre.com.au | supercheapauto.com.au | ultracarmats.com | mazda.com.au | quadlockcase.com.au | dashvision.com.au | automotivesuperstore.com.au | snapshades.com | bcf.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 25.57% | 7.55% | 0.9% | 3.14% | 1.51% | 2.1% | 1.55% | 1.14% | 1.03% | 3.05% |
| 2026/04/02 | 17.93% | 7.09% | 2.58% | 3.19% | 1.85% | 2.76% | 1.97% | 1.23% | 1.09% | 4.14% |
| 2026/04/03 | 15.18% | 5.57% | 18.62% | 2.76% | 1.17% | 1.44% | 1.24% | 0.39% | 1.46% | 3.84% |
| 2026/04/04 | 11.68% | 4.5% | 21.43% | 4.4% | 1.55% | 2.04% | 1.58% | 1.13% | 0.94% | 2.32% |
| 2026/04/05 | 18.6% | 5.18% | 4.44% | 4.1% | 1.89% | 1.27% | 1.63% | 1.32% | 1.54% | 1.89% |
| 2026/04/06 | 25.95% | 3.04% | 2.87% | 3.06% | 1.36% | 1.46% | 1.52% | 1.69% | 1.62% | 1.01% |
| 2026/04/07 | 23.26% | 2.8% | 4.23% | 3.74% | 1.68% | 1.24% | 1.75% | 1.66% | 1.23% | 1.34% |
| 2026/04/08 | 28.06% | 2.99% | 2.28% | 2.31% | 1.47% | 1.33% | 2.3% | 2.66% | 1.45% | 1% |
| 2026/04/09 | 24.59% | 6.18% | 4.9% | 4.65% | 1.29% | 0.46% | 2.36% | 1.76% | 1.71% | 3.71% |
| 2026/04/10 | 26.72% | 5.23% | 3.88% | 4.33% | 1.37% | 1.15% | 1.76% | 1.7% | 2.09% | 2.48% |
| 2026/04/11 | 19.71% | 5.81% | 6.5% | 4.52% | 1.45% | 1.31% | 1.54% | 1.33% | 2.45% | 1.75% |
| 2026/04/12 | 25.39% | 8.83% | 4.27% | 0.41% | 1.92% | 0.74% | 1.16% | 2.22% | 1.8% | 1.23% |
| 2026/04/13 | 18.53% | 10.77% | 4.04% | 4.29% | 1.63% | 0.81% | 1.82% | 2.14% | 2.24% | 1.2% |
| 2026/04/14 | 28.38% | 9.55% | 4.36% | 1.48% | 2.31% | 0.64% | 1.71% | 1.88% | 1.41% | 1.28% |
| 2026/04/15 | 24.89% | 5.21% | 3.11% | 2.14% | 2.16% | 1.89% | 1.96% | 1.71% | 3.4% | 0.7% |
| 2026/04/16 | 19.69% | 8.57% | 5.63% | 1.59% | 1.11% | 1.9% | 1.97% | 1.07% | 0.99% | 1.01% |
| 2026/04/17 | 21.9% | 12.87% | 4.95% | 2.82% | 2.03% | 0.68% | 1.26% | 0.77% | 1.99% | 1.67% |
| 2026/04/18 | 14.69% | 16.51% | 5.84% | 4.58% | 1.51% | 0.77% | 1.46% | 1.18% | 2.66% | 2.2% |
| 2026/04/19 | 15.92% | 6.79% | 8.4% | 3.9% | 1.63% | 1.05% | 1.66% | 1.77% | 1.38% | 0.55% |
| 2026/04/20 | 27.68% | 4.62% | 1.95% | 1.89% | 1.5% | 1.44% | 2.11% | 1.66% | 1.28% | 0.45% |
| 2026/04/21 | 28.54% | 8.85% | 5.42% | 2.88% | 1.75% | 0.69% | 1.46% | 1.65% | 0.93% | 0.38% |
| 2026/04/22 | 23.98% | 4.25% | 8.28% | 5.22% | 1.3% | 1.02% | 1.28% | 1.53% | 0.91% | 0.43% |
| 2026/04/23 | 25.21% | 10.87% | 7.87% | 2.36% | 1.98% | 0.5% | 1.21% | 1.61% | 0.86% | 0.76% |
| 2026/04/24 | 22.2% | 11.81% | 9.37% | 1.83% | 1.91% | 0.34% | 2.11% | 1.19% | 0.68% | 0.97% |
| 2026/04/25 | 21.04% | 10.59% | 9.55% | 1.39% | 1.77% | 1.75% | 1.36% | 1.71% | 0.45% | 0.82% |
| 2026/04/26 | 16% | 14.64% | 7.51% | 5.95% | 2.32% | 0.68% | 1.83% | 1.11% | 0.95% | 1.01% |
| 2026/04/27 | 17.7% | 8.71% | 8.47% | 5.96% | 1.82% | 2.57% | 1.67% | 1.75% | 0.56% | 0.42% |
| 2026/04/28 | 25.53% | 6.34% | 6.61% | 2.49% | 1.77% | 1.53% | 1.49% | 2.41% | 0.84% | 0.43% |
| 2026/04/29 | 20.41% | 6.27% | 8.46% | 4.05% | 2.28% | 1.97% | 0.99% | 2.07% | 1.36% | 0.3% |
| 2026/04/30 | 26.31% | 8.38% | 6.47% | 5.37% | 2.94% | 1.24% | 1.09% | 0.92% | 0.87% | 0.39% |
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Repco.com.au dominated April with fluctuating impressions, peaking at 28.54%. 4wdsupacentre.com.au saw a mid-month surge, while supercheapauto.com.au spiked early. The month ended with repco.com.au leading, maintaining a strong presence.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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In the competitive landscape of Google’s PPC for the automotive industry, five advertisers stand out with compelling narratives. Batteries on the Go emphasizes convenience and unbeatable prices, appealing to Sydney’s car owners. JAX Tyres entices with a “4th Tyre Free” offer, simplifying the search for the perfect fit. Mazda invites families to explore their SUV range, highlighting flexibility and adventure. Repco positions itself as a one-stop shop for car maintenance essentials. Meanwhile, Wipers Direct captures attention with a 20% discount and free delivery, ensuring value and accessibility.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the AUS Automotive Auto Parts April 2026 Report
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Data within the AUS Automotive Auto Parts April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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Yes. The AUS Automotive Auto Parts April 2026 Report aggregates data from across both device types and Google Shopping.
The AUS Automotive Auto Parts April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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