AUS Automotive Auto Parts - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Auto Parts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Auto Parts – AUS

Google AI Overview visibility for Automotive Auto Parts AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 11.3768332148
88.6231667852
11%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 42
58
42%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 10%
Navigational 1%
Seasonal 0%
Local 1%
Problem Solving 5%

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Market Exposure

Share of Clicks for top 10 AUS Automotive Auto Parts brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
repco.com.au 35.79
supercheapauto.com.au 10.63
4wdsupacentre.com.au 7.64
snapshades.com 2.36
mazda.com.au 1.92
x-car.com.au 1.73
autobarn.com.au 1.7
tcboxes.com.au 1.34
ultracarmats.com 1.3
onlineautoparts.com.au 1.09
others 34.5
  • repco.com.au - 35.79%
  • supercheapauto.com.au - 10.63%
  • 4wdsupacentre.com.au - 7.64%
  • snapshades.com - 2.36%
  • mazda.com.au - 1.92%
  • x-car.com.au - 1.73%
  • autobarn.com.au - 1.7%
  • tcboxes.com.au - 1.34%
  • ultracarmats.com - 1.3%
  • onlineautoparts.com.au - 1.09%
  • others - 34.5%

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In the automotive PPC landscape, Repco leads with 35.79% click share, closely followed by Supercheap Auto at 10.63%. Others collectively hold 34.5%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Automotive Auto Parts brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date supercheapauto.com.au ultracarmats.com repco.com.au 4wdsupacentre.com.au wipertech.com.au solidgps.com x-car.com.au autobarn.com.au snapshades.com sentriwise.com.au
2026/05/01 6.99% 4.09% 11.03% 4.7% 3.91% 1.94% 1.1% 0.79% 5.15% 0.8%
2026/05/02 4.94% 2.43% 9.57% 3.58% 5.32% 2.09% 1.26% 0.58% 2.64% 0.36%
2026/05/03 5.34% 5.4% 13.95% 5.33% 5.76% 1.93% 1.55% 0.53% 1.73% 0.63%
2026/05/04 3.89% 5.03% 12.98% 4.95% 4.28% 2.66% 1.97% 0.13% 1.5% 0.29%
2026/05/05 4.12% 3.94% 14.8% 5.93% 4.29% 0.87% 1.26% 0.51% 2.52% 1.03%
2026/05/06 4.18% 4.96% 11.77% 2.9% 4.37% 2.44% 1.37% 1.56% 2.45% 1.41%
2026/05/07 3.38% 5.77% 14.11% 5.39% 3.26% 1.6% 1.93% 0.53% 2.29% 2.13%
2026/05/08 4.6% 1.55% 13.91% 6.02% 3.68% 2.18% 0.76% 0.6% 2.25% 2.17%
2026/05/09 4.03% 1.78% 9.3% 2.84% 3.98% 3.36% 2.16% 0.57% 1.99% 2.72%
2026/05/10 3.53% 4.76% 8.36% 7.9% 3.51% 1.61% 2.39% 0.86% 1.98% 0.8%
2026/05/11 4.33% 5.91% 11.75% 4.82% 2.87% 1.38% 1.41% 1.25% 2.73% 0.87%
2026/05/12 7.59% 7.35% 6.97% 2.76% 1.52% 1.99% 2.25% 2.63% 5.91% 2.03%
2026/05/13 9.2% 3.98% 10.81% 4.66% 2.5% 2.73% 0.88% 1.31% 2.23% 3.65%
2026/05/14 8.15% 0.02% 11.68% 4.74% 2.83% 1.64% 1.05% 0.63% 1.82% 1.92%
2026/05/15 5.92% 0.02% 8.8% 3.58% 2.58% 2.8% 1.76% 3.31% 2.68% 3.68%
2026/05/16 5.92% 0.26% 7.59% 4.71% 2.61% 3% 4.15% 3.25% 2.67% 3.69%
2026/05/17 6.09% 0.17% 9.17% 4.98% 1.93% 3.12% 2.75% 1.69% 3.55% 3.93%
2026/05/18 5.94% 0.02% 10.01% 3.79% 2.41% 3.65% 3.08% 1.01% 6.53% 4.72%
2026/05/19 6.19% 0.14% 10.46% 5.32% 2.77% 3.38% 1.81% 1.17% 4.52% 4.09%
2026/05/20 6.59% 0.3% 9.31% 5.46% 2.87% 3.3% 3.03% 1.7% 4.08% 3.33%
2026/05/21 10.54% 0.16% 7.21% 4.33% 1.38% 3.7% 2.49% 1.82% 4.98% 2.79%
2026/05/22 10.47% 0.15% 7.1% 5.36% 2.08% 3.11% 2.91% 1.36% 3% 2.51%
2026/05/23 9.23% 0.23% 7.39% 2.98% 2.14% 2.85% 2.74% 1.52% 3.22% 2.22%
2026/05/24 5.56% 0% 10.9% 4.71% 2.2% 2.2% 2.92% 4.94% 3.22% 2.03%
2026/05/25 7.13% 0% 9.11% 3.62% 2.12% 2.2% 2.49% 8.28% 3.98% 1.55%
2026/05/26 7.84% 1.07% 8.72% 4.72% 2.1% 0.83% 1.94% 9.42% 2.19% 0.46%
2026/05/27 8.13% 7.49% 6.87% 3.11% 1.64% 1.67% 2.24% 9.24% 3.19% 0.89%
2026/05/28 9.89% 6.69% 5.44% 3% 3.16% 3.32% 1.96% 5.83% 3.2% 2.09%
2026/05/29 7.38% 6.04% 7.5% 5.08% 2.24% 3.5% 1.83% 5.33% 4.54% 2.6%
2026/05/30 8.12% 6.41% 7.32% 4.08% 2.17% 2.61% 3.04% 7.08% 2.63% 1.65%
2026/05/31 9.78% 8.5% 8.13% 3.96% 3.51% 2.58% 2.48% 1.94% 1.93% 1.75%
  • supercheapauto.com.au
  • ultracarmats.com
  • repco.com.au
  • 4wdsupacentre.com.au
  • wipertech.com.au
  • solidgps.com
  • x-car.com.au
  • autobarn.com.au
  • snapshades.com
  • sentriwise.com.au

Copyright © Adthena. All rights reserved.

In May 2026, Supercheap Auto’s PPC spend fluctuated, peaking at 10.54% on May 21. Ultracarmats saw a mid-month dip, recovering to 8.5% by month’s end. Repco maintained strong presence, while Autobarn surged late May, reaching 9.42%.

Market Exposure

Competitor Count for AUS Automotive Auto Parts

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 452
2026/05/02 451
2026/05/03 453
2026/05/04 453
2026/05/05 456
2026/05/06 462
2026/05/07 464
2026/05/08 503
2026/05/09 489
2026/05/10 485
2026/05/11 494
2026/05/12 570
2026/05/13 550
2026/05/14 543
2026/05/15 554
2026/05/16 563
2026/05/17 575
2026/05/18 575
2026/05/19 555
2026/05/20 556
2026/05/21 566
2026/05/22 576
2026/05/23 562
2026/05/24 545
2026/05/25 574
2026/05/26 586
2026/05/27 594
2026/05/28 606
2026/05/29 604
2026/05/30 595
2026/05/31 609

Copyright © Adthena. All rights reserved.

In May 2026, distinct advertisers on Google SERP surged from 452 to 609, peaking at 609.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Auto Parts

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
autobarn.com.au 1.37%
tcboxes.com.au 0.89%
snapshades.com 0.69%
4wdsupacentre.com.au 0.64%
x-car.com.au 0.61%
carma.com.au -0.32%
dashvision.com.au -0.41%
automegastore.com.au -0.41%
supercheapauto.com.au -1.15%
repco.com.au -6.47%

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Autobarn.com.au surged with a 1.37% click share increase, while repco.com.au faced a significant drop of 6.47%.

Campaign Efficiency

AUS Automotive Auto Parts Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date supercheapauto.com.au repco.com.au ultracarmats.com 4wdsupacentre.com.au ocamindustries.com.au autobarn.com.au tcboxes.com.au x-car.com.au automotivesuperstore.com.au snapshades.com
2026/05/01 13.03% 23.15% 2.11% 7.02% 0.29% 0.51% 0.61% 0.96% 0.94% 3.09%
2026/05/02 9.19% 15.74% 1.86% 6.1% 0.46% 1.26% 1.04% 1.22% 1.67% 2.18%
2026/05/03 8.97% 22.1% 4.2% 9.79% 0.61% 0.56% 0.32% 1.39% 1.24% 1.5%
2026/05/04 7.78% 23.09% 4.25% 8.7% 0.34% 0.3% 1.02% 1.83% 0.98% 1.35%
2026/05/05 7.74% 23.62% 3.13% 8.68% 0.28% 0.9% 0.89% 1.43% 2.27% 1.97%
2026/05/06 9.23% 17.43% 3.78% 4.86% 0.41% 1.24% 0.9% 1.33% 2.77% 2.18%
2026/05/07 6.79% 21.94% 3.99% 6.75% 0.56% 0.88% 1.09% 1.51% 1.54% 1.59%
2026/05/08 10.17% 19.84% 1.09% 9.18% 0.38% 0.77% 0.61% 0.67% 1.29% 1.86%
2026/05/09 8.95% 15.99% 1.21% 4.46% 1.18% 1.17% 1.01% 1.95% 1.53% 1.63%
2026/05/10 7.37% 13.08% 3.54% 11.88% 0.9% 1.4% 0.72% 1.97% 1.91% 1.51%
2026/05/11 8.33% 19.46% 4.48% 8.2% 0.61% 0.72% 0.85% 1.27% 2.37% 2.21%
2026/05/12 10.81% 8.99% 5.94% 4.19% 2.68% 2.35% 1.06% 2.41% 1.9% 4.83%
2026/05/13 14.67% 15.45% 2.84% 6.86% 1.32% 1.96% 0.93% 0.79% 1.99% 1.98%
2026/05/14 12.83% 17.77% 0.04% 7.15% 1.3% 0.89% 0.94% 0.84% 3.03% 1.34%
2026/05/15 10.62% 12.45% 0.03% 6.13% 1.97% 3.27% 1.62% 1.5% 2.36% 1.99%
2026/05/16 8.02% 10.4% 0.2% 7.51% 2.33% 3.03% 1.67% 4.02% 1.94% 2.37%
2026/05/17 8.88% 11.6% 0.13% 8.63% 1.66% 2.34% 1.74% 2.99% 2.08% 3.27%
2026/05/18 8.86% 14.8% 0.03% 6.06% 2.46% 1.48% 1.19% 3.03% 1.46% 5.41%
2026/05/19 10.78% 14.88% 0.1% 8.7% 1.82% 1.24% 1.34% 1.73% 2.36% 3.71%
2026/05/20 10.12% 13.47% 0.23% 7.8% 2.12% 2.62% 2.55% 2.62% 1.61% 3.04%
2026/05/21 14.14% 9.76% 0.1% 7.19% 1.94% 1.97% 2.81% 2.18% 1.46% 3.89%
2026/05/22 13.5% 9.45% 0.12% 8.82% 1.89% 1.94% 2.38% 2.97% 1.45% 2.87%
2026/05/23 12.25% 10.66% 0.17% 5.39% 2.93% 1.44% 2.59% 2.43% 1.82% 2.59%
2026/05/24 6.5% 16.53% 0% 8.49% 2.11% 2.63% 3.57% 2.74% 1.35% 2.7%
2026/05/25 10.41% 12.26% 0% 5.33% 1.48% 6.99% 2.06% 2.14% 1.54% 3.15%
2026/05/26 8.3% 13.53% 0.89% 7.71% 1.28% 7.6% 1.98% 1.97% 1.69% 1.85%
2026/05/27 10.83% 10.36% 6.33% 5.06% 1.9% 8.25% 2.1% 2.21% 1.51% 2.79%
2026/05/28 13.5% 8.84% 5.83% 5.72% 2.1% 4.78% 1.76% 2.08% 1.26% 2.91%
2026/05/29 10.11% 11.05% 4.95% 8.62% 2.04% 4.25% 2.65% 1.73% 1.32% 3.54%
2026/05/30 9.23% 11.57% 5.38% 8.1% 2.34% 5.13% 2.82% 3.33% 1.68% 2.32%
2026/05/31 12.86% 11.84% 6.53% 6.1% 2.95% 2.67% 2.62% 2.37% 1.77% 1.45%
  • supercheapauto.com.au
  • repco.com.au
  • ultracarmats.com
  • 4wdsupacentre.com.au
  • ocamindustries.com.au
  • autobarn.com.au
  • tcboxes.com.au
  • x-car.com.au
  • automotivesuperstore.com.au
  • snapshades.com

Copyright © Adthena. All rights reserved.

In May 2026, Supercheap Auto’s impression share fluctuated, peaking mid-month. Repco led consistently, despite some dips. Ultracarmats saw a late surge, while 4WD Supacentre remained steady. The month ended with diverse performances across advertisers.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Auto Parts

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Auto Parts - Last month
  1. 1
    Kings 4WD, Camping & Outdoor | 4WD Supacentre Sale On Now https://www.4wdsupacentre.com.au

    4WD Supacentre Is The Home Of Adventure Kings Outdoor & 4WD Products. Get the best deals on 4x4 Accessories, swags, awnings, gazebos, and more.

  2. 2
    Mazda SUV Range - Book A Test Drive Now https://www.mazda.com.au › suv_range

    Explore Mazda CX-30, Mazda CX-60, Or Mazda CX-80. Perfect For Family Adventures. Flexible 5, 6 or 7-Seats.

  3. 3
    Repco Auto Parts | Car Parts Online & In Store https://www.repco.com.au › exclusive › offers

    Buy Car Parts Online Or Click & Collect In 30 Minutes! Shop Now.

  4. 4
    Supercheap Auto | Shop Mobil1 https://www.supercheapauto.com.au

    Shop Mobil1 Chance To Win GR86 — Spend $60 or more on Mobil1 for a chance to WIN A GR86

  5. 5
    20% Off All Wiper Blades Today - Use code STOCKTAKE20 to Save https://www.wipersdirect.com.au

    Save 20% Off All Wiper Blades — Use Code: STOCKTAKE20 — Fast Free Delivery Australia Wide

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s PPC, 4WD Supacentre entices adventurers with deals on outdoor gear, while Mazda highlights family-friendly SUVs. Repco offers quick access to car parts, and Supercheap Auto tempts with a Mobil1 promotion. Wipers Direct provides savings with a discount code.

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