AUS Automotive Auto Parts - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Auto Parts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Auto Parts – AUS

Google AI Overview visibility for Automotive Auto Parts AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 8.34295973612
91.6570402639
8%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 30
70
30%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 22%
Transactional 8%
Navigational 1%
Seasonal 0%
Local 0%
Problem Solving 4%

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Market Exposure

Share of Clicks for top 10 AUS Automotive Auto Parts brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
repco.com.au 50.55
4wdsupacentre.com.au 7.06
supercheapauto.com.au 5.14
mazda.com.au 2.47
onlineautoparts.com.au 1.75
ultracarmats.com 1.54
wipertech.com.au 1.27
snapshades.com 0.98
myplates.com.au 0.88
bcf.com.au 0.82
others 27.54
  • repco.com.au - 50.55%
  • 4wdsupacentre.com.au - 7.06%
  • supercheapauto.com.au - 5.14%
  • mazda.com.au - 2.47%
  • onlineautoparts.com.au - 1.75%
  • ultracarmats.com - 1.54%
  • wipertech.com.au - 1.27%
  • snapshades.com - 0.98%
  • myplates.com.au - 0.88%
  • bcf.com.au - 0.82%
  • others - 27.54%

Copyright © Adthena. All rights reserved.

Repco dominates with 50.55% click share, followed by 4WD Supacentre at 7.06%. Others collectively hold 27.54%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Automotive Auto Parts brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date repco.com.au ultracarmats.com 4wdsupacentre.com.au mazda.com.au wipertech.com.au batteriesonthego.com.au supercheapauto.com.au uniwiper.com.au solidgps.com snapshades.com
2026/04/01 10.69% 3.79% 7.06% 2.37% 4.73% 1.63% 0.63% 1.86% 0.71% 1.24%
2026/04/02 6.6% 4.71% 6.07% 3.59% 3.27% 1.11% 1.43% 1.94% 3.09% 1.45%
2026/04/03 5.89% 4.09% 5.15% 2.07% 3.03% 1.31% 13.73% 1.64% 3.68% 2.05%
2026/04/04 4.88% 6.9% 4.16% 2.84% 3.29% 0.68% 15.75% 1.72% 0.96% 1.48%
2026/04/05 7% 6.3% 4.72% 3.2% 2.49% 1.03% 2.61% 1.4% 1.12% 2.13%
2026/04/06 8.62% 3.89% 2.14% 2.39% 3.27% 3.31% 1.44% 2% 3.47% 2.42%
2026/04/07 9.05% 5.68% 1.88% 3.13% 3.62% 3.03% 2.66% 2% 1.55% 1.76%
2026/04/08 10.58% 3.19% 2.21% 2.73% 4.04% 1.41% 1.05% 2.16% 3.76% 2.32%
2026/04/09 9.79% 6.96% 5.29% 2.26% 5.88% 1.02% 3.07% 2.79% 2.47% 2.85%
2026/04/10 11.23% 6.13% 3.7% 2.78% 4.31% 2.66% 2.67% 2.3% 2.56% 3.38%
2026/04/11 7.94% 7.04% 4.15% 2.52% 3.69% 2.29% 4.21% 1.86% 3.06% 3.15%
2026/04/12 10.29% 0.63% 7.81% 3.28% 4.94% 1.61% 2.2% 1.76% 1.18% 3.06%
2026/04/13 6.32% 5.51% 6.9% 2.72% 4.51% 2.56% 2.1% 2.7% 0.95% 3.14%
2026/04/14 10.66% 2.13% 8.74% 3.92% 3.51% 3.43% 2.66% 1.88% 0% 2.03%
2026/04/15 8.6% 3.16% 4.54% 3.88% 2.87% 4.51% 1.47% 2.15% 1.02% 4.15%
2026/04/16 7.6% 2.06% 6.79% 2.4% 4.27% 2.86% 2.47% 2.44% 2.15% 1.62%
2026/04/17 7.58% 4.45% 12.04% 4.15% 4.23% 3.6% 2.06% 2.03% 3.5% 2.82%
2026/04/18 6.3% 7.28% 12.17% 2.8% 3.26% 1.14% 3.1% 1.66% 0.91% 3.56%
2026/04/19 6.22% 5.7% 4.16% 3.6% 4.04% 0.86% 4.66% 2.13% 0.69% 1.99%
2026/04/20 10.23% 2.71% 3.58% 2.72% 4.98% 1.91% 0.96% 2.32% 2.55% 2.06%
2026/04/21 10.37% 4.51% 6.61% 2.98% 5.31% 1.96% 2.42% 1.92% 4.1% 1.38%
2026/04/22 8.3% 7.44% 2.74% 2.07% 3.78% 2.26% 4.57% 1.98% 1.91% 1.15%
2026/04/23 9.05% 3.21% 9.62% 3.42% 3.11% 1.11% 4.37% 1.65% 3.3% 1.28%
2026/04/24 8.24% 2.61% 8.28% 3.71% 4.66% 2.29% 4.58% 2.29% 2.97% 1.09%
2026/04/25 8.08% 2.09% 9.05% 3.65% 3.84% 2.94% 5.37% 1.94% 1.21% 0.72%
2026/04/26 5.75% 8.58% 9.61% 3.99% 3.32% 1.2% 4.69% 2.01% 3.35% 1.4%
2026/04/27 6.43% 8.1% 5.39% 2.92% 3.6% 2.42% 4.29% 1.85% 1.64% 0.81%
2026/04/28 9.43% 3.81% 5.63% 3.17% 3.71% 3.51% 3.45% 1.5% 1.89% 1.12%
2026/04/29 6.6% 5.25% 4.16% 3.66% 4.92% 1.33% 3.85% 2.25% 3.3% 1.73%
2026/04/30 9.54% 8.39% 7.85% 5.18% 5.16% 3.91% 3.69% 1.89% 1.28% 1.21%
  • repco.com.au
  • ultracarmats.com
  • 4wdsupacentre.com.au
  • mazda.com.au
  • wipertech.com.au
  • batteriesonthego.com.au
  • supercheapauto.com.au
  • uniwiper.com.au
  • solidgps.com
  • snapshades.com

Copyright © Adthena. All rights reserved.

Repco’s PPC spend fluctuated, peaking at 11.23% on April 10. Ultracarmats saw a high of 8.58% on April 26. 4WDSupacentre’s spend surged to 12.17% on April 18. April concluded with diverse spend patterns across advertisers.

Market Exposure

Competitor Count for AUS Automotive Auto Parts

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 468
2026/04/02 484
2026/04/03 481
2026/04/04 480
2026/04/05 490
2026/04/06 488
2026/04/07 505
2026/04/08 490
2026/04/09 483
2026/04/10 484
2026/04/11 493
2026/04/12 482
2026/04/13 469
2026/04/14 444
2026/04/15 462
2026/04/16 462
2026/04/17 473
2026/04/18 473
2026/04/19 486
2026/04/20 479
2026/04/21 458
2026/04/22 466
2026/04/23 474
2026/04/24 460
2026/04/25 445
2026/04/26 468
2026/04/27 462
2026/04/28 452
2026/04/29 443
2026/04/30 448

Copyright © Adthena. All rights reserved.

April began with 468 advertisers, peaking at 505 on the 7th. A decline followed, ending the month at 448.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Auto Parts

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
4wdsupacentre.com.au 3.57%
checkvin.com.au 0.56%
mazda.com.au 0.4%
vplates.com.au 0.26%
myplates.com.au 0.19%
bobjane.com.au -0.22%
autobarn.com.au -0.24%
snapshades.com -0.41%
bcf.com.au -0.63%
repco.com.au -1.7%

Copyright © Adthena. All rights reserved.

4wdsupacentre.com.au surged with a 3.57% click share increase, while repco.com.au faced a significant drop of 1.7%.

Campaign Efficiency

AUS Automotive Auto Parts Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date repco.com.au 4wdsupacentre.com.au supercheapauto.com.au ultracarmats.com mazda.com.au quadlockcase.com.au dashvision.com.au automotivesuperstore.com.au snapshades.com bcf.com.au
2026/04/01 25.57% 7.55% 0.9% 3.14% 1.51% 2.1% 1.55% 1.14% 1.03% 3.05%
2026/04/02 17.93% 7.09% 2.58% 3.19% 1.85% 2.76% 1.97% 1.23% 1.09% 4.14%
2026/04/03 15.18% 5.57% 18.62% 2.76% 1.17% 1.44% 1.24% 0.39% 1.46% 3.84%
2026/04/04 11.68% 4.5% 21.43% 4.4% 1.55% 2.04% 1.58% 1.13% 0.94% 2.32%
2026/04/05 18.6% 5.18% 4.44% 4.1% 1.89% 1.27% 1.63% 1.32% 1.54% 1.89%
2026/04/06 25.95% 3.04% 2.87% 3.06% 1.36% 1.46% 1.52% 1.69% 1.62% 1.01%
2026/04/07 23.26% 2.8% 4.23% 3.74% 1.68% 1.24% 1.75% 1.66% 1.23% 1.34%
2026/04/08 28.06% 2.99% 2.28% 2.31% 1.47% 1.33% 2.3% 2.66% 1.45% 1%
2026/04/09 24.59% 6.18% 4.9% 4.65% 1.29% 0.46% 2.36% 1.76% 1.71% 3.71%
2026/04/10 26.72% 5.23% 3.88% 4.33% 1.37% 1.15% 1.76% 1.7% 2.09% 2.48%
2026/04/11 19.71% 5.81% 6.5% 4.52% 1.45% 1.31% 1.54% 1.33% 2.45% 1.75%
2026/04/12 25.39% 8.83% 4.27% 0.41% 1.92% 0.74% 1.16% 2.22% 1.8% 1.23%
2026/04/13 18.53% 10.77% 4.04% 4.29% 1.63% 0.81% 1.82% 2.14% 2.24% 1.2%
2026/04/14 28.38% 9.55% 4.36% 1.48% 2.31% 0.64% 1.71% 1.88% 1.41% 1.28%
2026/04/15 24.89% 5.21% 3.11% 2.14% 2.16% 1.89% 1.96% 1.71% 3.4% 0.7%
2026/04/16 19.69% 8.57% 5.63% 1.59% 1.11% 1.9% 1.97% 1.07% 0.99% 1.01%
2026/04/17 21.9% 12.87% 4.95% 2.82% 2.03% 0.68% 1.26% 0.77% 1.99% 1.67%
2026/04/18 14.69% 16.51% 5.84% 4.58% 1.51% 0.77% 1.46% 1.18% 2.66% 2.2%
2026/04/19 15.92% 6.79% 8.4% 3.9% 1.63% 1.05% 1.66% 1.77% 1.38% 0.55%
2026/04/20 27.68% 4.62% 1.95% 1.89% 1.5% 1.44% 2.11% 1.66% 1.28% 0.45%
2026/04/21 28.54% 8.85% 5.42% 2.88% 1.75% 0.69% 1.46% 1.65% 0.93% 0.38%
2026/04/22 23.98% 4.25% 8.28% 5.22% 1.3% 1.02% 1.28% 1.53% 0.91% 0.43%
2026/04/23 25.21% 10.87% 7.87% 2.36% 1.98% 0.5% 1.21% 1.61% 0.86% 0.76%
2026/04/24 22.2% 11.81% 9.37% 1.83% 1.91% 0.34% 2.11% 1.19% 0.68% 0.97%
2026/04/25 21.04% 10.59% 9.55% 1.39% 1.77% 1.75% 1.36% 1.71% 0.45% 0.82%
2026/04/26 16% 14.64% 7.51% 5.95% 2.32% 0.68% 1.83% 1.11% 0.95% 1.01%
2026/04/27 17.7% 8.71% 8.47% 5.96% 1.82% 2.57% 1.67% 1.75% 0.56% 0.42%
2026/04/28 25.53% 6.34% 6.61% 2.49% 1.77% 1.53% 1.49% 2.41% 0.84% 0.43%
2026/04/29 20.41% 6.27% 8.46% 4.05% 2.28% 1.97% 0.99% 2.07% 1.36% 0.3%
2026/04/30 26.31% 8.38% 6.47% 5.37% 2.94% 1.24% 1.09% 0.92% 0.87% 0.39%
  • repco.com.au
  • 4wdsupacentre.com.au
  • supercheapauto.com.au
  • ultracarmats.com
  • mazda.com.au
  • quadlockcase.com.au
  • dashvision.com.au
  • automotivesuperstore.com.au
  • snapshades.com
  • bcf.com.au

Copyright © Adthena. All rights reserved.

Repco.com.au dominated April with fluctuating impressions, peaking mid-month. 4wdsupacentre.com.au saw a mid-month surge, while supercheapauto.com.au had a strong start. The month ended with repco.com.au leading, followed by 4wdsupacentre.com.au.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Auto Parts

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Auto Parts - Last month
  1. 1
    Mobile Car Battery Replacement https://www.batteriesonthego.com.au

    Unbeatable Prices — Call Now — Lowest Price G'tee* & No Joining Fee. 73,000+ Happy Sydney Customers — We Come to You 24/7

  2. 2
    JAX Tyres & Auto - 4th Tyre Free & Other Deals https://www.jaxtyres.com.au

    Search By Vehicle or Rego To Quickly & Easily Find The Right Tyres For Your Car.

  3. 3
    Mazda SUV Range - Book A Test Drive Now https://www.mazda.com.au › suv_range

    Explore Mazda CX-30, Mazda CX-60, Or Mazda CX-80. Perfect For Family Adventures. Flexible 5, 6 or 7-Seats.

  4. 4
    Repco Auto Parts - Car Parts Online & In Store https://www.repco.com.au › exclusive › offers

    Car Parts, Accessories & Tools. All You Need To Keep Your Vehicle In Good Shape!

  5. 5
    20% Off All Wiper Blades Today - Use code STOCKTAKE20 to Save https://www.wipersdirect.com.au

    Save 20% Off All Wiper Blades — Use Code: STOCKTAKE20 — Fast Free Delivery Australia Wide

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s PPC, “Batteries on the Go” shines with its 24/7 service and unbeatable prices, while “JAX Tyres” entices with a free fourth tyre. “Mazda” invites family adventures with flexible seating, “Repco” ensures vehicle upkeep, and “Wipers Direct” offers a tempting 20% discount.

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