AUS Automotive Auto Parts - PPC Market Share Analysis October 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Auto Parts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Automotive Auto Parts AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	5.05328574843
	94.9467142516

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	47
	53

47%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	14%
Transactional	3%
Navigational	3%
Seasonal	0%
Local	0%
Problem Solving	8%

Market Exposure

Share of Clicks for top 10 AUS Automotive Auto Parts brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
repco.com.au	12.73
snapshades.com	11.42
4wdsupacentre.com.au	8.91
supercheapauto.com.au	6.7
ultracarmats.com	5.57
bcf.com.au	1.9
tyroola.com.au	1.45
x-car.com.au	1.3
fitmycar.com.au	1.24
drive.com.au	1.1
others	47.68

repco.com.au - 12.73%
snapshades.com - 11.42%
4wdsupacentre.com.au - 8.91%
supercheapauto.com.au - 6.7%
ultracarmats.com - 5.57%
bcf.com.au - 1.9%
tyroola.com.au - 1.45%
x-car.com.au - 1.3%
fitmycar.com.au - 1.24%
drive.com.au - 1.1%
others - 47.68%

Repco leads with 12.73% click share, followed by Snap Shades at 11.42%. Others dominate with 47.68%, overshadowing individual competitors.

Market Exposure

Share of Spend for the top 10 AUS Automotive Auto Parts brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	repco.com.au	snapshades.com	supercheapauto.com.au	4wdsupacentre.com.au	ultracarmats.com	tyroola.com.au	bcf.com.au	mobiletyreshop.com.au	x-car.com.au	fitmycar.com.au
2025/10/01	9.06%	9.71%	9.29%	9.17%	9.01%	2.24%	1.53%	1.69%	2.22%	1.72%
2025/10/02	21.65%	8.55%	3.6%	16.07%	4.42%	1.21%	1.97%	1.38%	0.92%	1.09%
2025/10/03	25.09%	10.11%	3.46%	10.94%	4.87%	1.15%	1.55%	1.53%	1.06%	1.01%
2025/10/04	18.24%	13.29%	7.43%	5.7%	3.46%	0.62%	1.71%	1.14%	1.7%	1.68%
2025/10/05	16.35%	14.49%	7.34%	5.87%	4.67%	0.56%	1.42%	0.84%	1.23%	2.14%
2025/10/06	15.06%	15.8%	4.39%	8.44%	5.59%	1.85%	1.22%	0.75%	1.01%	1.17%
2025/10/07	14.04%	12.46%	5.64%	14.61%	3.96%	1.53%	2.18%	1.21%	0.74%	1.44%
2025/10/08	14.7%	14.97%	5.06%	7.49%	3.28%	1.67%	1.66%	0.56%	1.83%	1.84%
2025/10/09	7.96%	9.36%	8.62%	11.16%	3.7%	3.3%	1.99%	1.14%	0.73%	1.15%
2025/10/10	10.49%	7.07%	13.47%	9.13%	6.79%	2.22%	2.21%	1.26%	0.51%	1.34%
2025/10/11	9.6%	12.98%	16.3%	4.73%	5.88%	2.26%	1.65%	1.34%	0.91%	1.72%
2025/10/12	10.22%	8.1%	3.81%	8.28%	9.74%	2.52%	1.16%	1.24%	0.6%	0.97%
2025/10/13	10.27%	12.74%	1.87%	9.25%	8.15%	1.92%	1.52%	0.82%	1.37%	0.8%
2025/10/14	13.34%	15.39%	4.24%	5.62%	8.48%	0.95%	1.33%	1.26%	0.97%	1.15%
2025/10/15	7.99%	14.06%	5.03%	4.82%	8.25%	1%	2.57%	1.36%	1.97%	1.95%
2025/10/16	11.44%	10.54%	7.24%	9.67%	3.61%	1.62%	2.1%	0.56%	1.16%	0.84%
2025/10/17	10.85%	13.31%	5.39%	13.48%	5.82%	1.63%	1.63%	1.25%	2.15%	0.98%
2025/10/18	6.88%	18.27%	5.08%	14.69%	6.3%	0.53%	1.89%	0.91%	1.52%	1.73%
2025/10/19	15.06%	8.96%	3%	11.9%	4.41%	0.76%	1.66%	0.54%	1.22%	0.81%
2025/10/20	14.44%	11.27%	5.07%	8.74%	5.45%	2.2%	1.74%	1.12%	1.46%	1.84%
2025/10/21	8.68%	11.2%	7.05%	8.41%	5.03%	0.97%	1.93%	0.75%	0.54%	1.63%
2025/10/22	15.08%	9.69%	4.22%	8.72%	4.3%	2.22%	1.2%	1.66%	1.65%	1.95%
2025/10/23	13.99%	15.7%	5.75%	7.48%	7.33%	0.59%	1.86%	0.41%	1.51%	0.86%
2025/10/24	10.97%	11.02%	7.3%	10.67%	6.45%	1.08%	2.47%	0.71%	1.36%	1.39%
2025/10/25	12.7%	10.3%	5.54%	13.39%	4.82%	0.91%	2.15%	0.93%	1.34%	1.14%
2025/10/26	11.95%	7.34%	6.36%	14.89%	6.35%	1.06%	1.58%	0.89%	1.57%	1.35%
2025/10/27	8.16%	12.77%	5.99%	8.43%	10.72%	0.79%	1.9%	0.81%	1.11%	1.22%
2025/10/28	8.49%	10.66%	5.33%	6.42%	9.77%	1.35%	1.87%	0.76%	1.63%	1.32%
2025/10/29	15.18%	8.93%	5.76%	9.26%	6.58%	1.24%	1.94%	0.58%	1.23%	1.37%
2025/10/30	8.67%	9.34%	7.01%	8.96%	8.69%	3.05%	2.49%	1.1%	0.8%	0.74%
2025/10/31	12.1%	9.75%	7.78%	6.45%	5.77%	2.7%	2.22%	1.3%	0.73%	0.68%

repco.com.au
snapshades.com
supercheapauto.com.au
4wdsupacentre.com.au
ultracarmats.com
tyroola.com.au
bcf.com.au
mobiletyreshop.com.au
x-car.com.au
fitmycar.com.au

Repco.com.au’s PPC spend peaked early October, then fluctuated, ending at 12.10%. Snapshades.com saw a mid-month surge, closing at 9.75%. Supercheapauto.com.au’s spend was volatile, finishing at 7.78%.

Market Exposure

Competitor Count for AUS Automotive Auto Parts

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/10/01	560
2025/10/02	557
2025/10/03	554
2025/10/04	571
2025/10/05	578
2025/10/06	570
2025/10/07	541
2025/10/08	540
2025/10/09	551
2025/10/10	551
2025/10/11	587
2025/10/12	539
2025/10/13	560
2025/10/14	544
2025/10/15	560
2025/10/16	576
2025/10/17	561
2025/10/18	586
2025/10/19	556
2025/10/20	562
2025/10/21	559
2025/10/22	543
2025/10/23	541
2025/10/24	539
2025/10/25	542
2025/10/26	551
2025/10/27	550
2025/10/28	535
2025/10/29	541
2025/10/30	539
2025/10/31	558

October saw fluctuating advertiser numbers, peaking at 587 on the 11th. The month concluded with 558 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Auto Parts

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
4wdsupacentre.com.au	2.09%
ultracarmats.com	0.58%
bobjane.com.au	0.46%
carshadeco.com.au	0.35%
automotivesuperstore.com.au	0.33%
repco.com.au	-0.49%
tcboxes.com.au	-0.53%
snapshades.com	-0.62%
ozzytyres.com.au	-0.76%
supercheapauto.com.au	-1.65%

4wdsupacentre.com.au surged with a 2.09 increase, while supercheapauto.com.au dropped by 1.65.

Campaign Efficiency

AUS Automotive Auto Parts Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	repco.com.au	snapshades.com	supercheapauto.com.au	4wdsupacentre.com.au	ultracarmats.com	tyroola.com.au	bcf.com.au	carsales.com.au	drive.com.au	fitmycar.com.au
2025/10/01	6.54%	8.72%	10.24%	8.16%	8.2%	2.14%	1.73%	0.15%	0.05%	1.76%
2025/10/02	16.97%	7.26%	4.28%	16.21%	4.31%	1.08%	2.31%	0.85%	0.69%	1.1%
2025/10/03	19.76%	9.26%	4.15%	10.23%	4.84%	1.24%	1.67%	0.4%	0.04%	0.99%
2025/10/04	14.4%	12.07%	8.89%	4.83%	3.05%	0.65%	1.97%	0.45%	0.54%	1.56%
2025/10/05	12.49%	12.85%	7.77%	4.57%	3.89%	0.56%	1.53%	1.79%	2.18%	1.93%
2025/10/06	11.98%	14.47%	4.58%	7.19%	5.33%	1.69%	1.27%	1.54%	2.68%	1.2%
2025/10/07	12.33%	11.03%	6.13%	13.46%	3.75%	1.33%	2.32%	0.42%	0.05%	1.4%
2025/10/08	12.14%	13.4%	5.87%	6.4%	3.24%	1.62%	1.73%	1.33%	1.28%	1.66%
2025/10/09	6.81%	9.36%	9.07%	8.93%	3.64%	3.21%	2.07%	1.81%	2.56%	1.05%
2025/10/10	9.45%	6.69%	13.72%	7.14%	6.75%	2.1%	2.27%	1.4%	0.74%	1.36%
2025/10/11	8.81%	13.59%	17.13%	3.67%	5.71%	2.19%	1.51%	0.92%	0.36%	1.72%
2025/10/12	10.2%	7.66%	4.45%	6.78%	9.52%	2.26%	1.11%	1.05%	0.92%	0.95%
2025/10/13	9.45%	12.07%	1.89%	7.68%	7.85%	1.77%	1.31%	3.04%	2.38%	0.78%
2025/10/14	12.71%	14.21%	4.53%	4.57%	8.71%	0.81%	1.25%	1.13%	0.24%	1.1%
2025/10/15	7.46%	13.96%	5.22%	4.28%	8.71%	0.95%	2.45%	1.2%	1.37%	1.84%
2025/10/16	10.93%	9.8%	7.74%	8.34%	3.65%	1.4%	1.94%	2.24%	2.1%	0.83%
2025/10/17	10.23%	12.47%	5.5%	12.78%	6.64%	1.24%	1.51%	1.4%	2.25%	0.87%
2025/10/18	6.49%	17.36%	5.34%	14.29%	6.49%	0.51%	1.74%	1.11%	1.54%	1.6%
2025/10/19	14.8%	8.18%	3.11%	10.93%	4.56%	0.69%	1.4%	1.7%	2.41%	0.69%
2025/10/20	14.78%	10.87%	5.26%	8.64%	5.51%	1.83%	1.62%	1.27%	0.88%	1.56%
2025/10/21	8.91%	10.09%	7.55%	8.22%	4.96%	0.97%	1.58%	0.75%	0.98%	1.47%
2025/10/22	16.34%	9.54%	4.61%	7.94%	4.46%	1.99%	0.93%	0.15%	0.04%	1.91%
2025/10/23	14.35%	15.85%	5.53%	7.13%	6.77%	0.46%	1.55%	0.49%	0.91%	0.85%
2025/10/24	11.22%	11.04%	7.15%	9.72%	5.69%	0.99%	2.04%	2.19%	1.81%	1.11%
2025/10/25	13.61%	10.24%	6.13%	12.48%	4.19%	0.85%	1.93%	0.63%	0.73%	1.03%
2025/10/26	11.82%	6.81%	6.45%	13.3%	5.6%	0.99%	1.28%	2.26%	2.09%	1.18%
2025/10/27	8.07%	13.4%	6.35%	7.5%	9.31%	0.85%	1.66%	0.15%	1.34%	1.12%
2025/10/28	7.48%	10.23%	5.64%	5.29%	9.21%	2.07%	1.51%	1.82%	1.38%	1.24%
2025/10/29	14.19%	8.44%	6.35%	7.38%	6.02%	1.18%	1.9%	1.18%	1.4%	1.22%
2025/10/30	8.06%	8.66%	7.52%	7.68%	8.43%	2.94%	2.54%	1.01%	1.33%	0.69%
2025/10/31	11.65%	9.35%	8.39%	5.34%	5.23%	2.68%	2.22%	1.31%	1.13%	0.63%

repco.com.au
snapshades.com
supercheapauto.com.au
4wdsupacentre.com.au
ultracarmats.com
tyroola.com.au
bcf.com.au
carsales.com.au
drive.com.au
fitmycar.com.au

Repco.com.au started October with a 6.54% share, peaking at 19.76% on the 3rd. Snapshades.com saw a high of 17.36% on the 18th. Supercheapauto.com.au’s share fluctuated, ending at 8.39%. 4wdsupacentre.com.au peaked at 16.21% on the 2nd. Ultracarmats.com maintained a steady presence, closing at 5.23%. Tyroola.com.au’s share was minimal, peaking at 3.21% on the 9th. Bcf.com.au ended with a 2.22% share. Carsales.com.au and drive.com.au had low shares, with minor fluctuations. Fitmycar.com.au remained consistent, ending at 0.63%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Auto Parts

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Automotive Auto Parts - Last month

1
Kings 4WD & Outdoor Gear - 4WD Supacentre Daily Deals https://www.4wdsupacentre.com.au
Find the Perfect Gear for Your Next Trip. Hurry, Limited Quantity - Shop Now & Save!
2
Sunshade Windscreen | Sale On Now. Up to 30% Off https://www.fitmycar.com.au › accessories
Halloween Sale On Now. Up to 30% Off. Free Shipping On Orders $100+. Don't Miss Out!
3
Repco Auto Parts https://www.repco.com.au › exclusive › offers
Special Offers & Clearance — Car Parts, Accessories & Tools. All You Need To Keep Your Vehicle In Good Shape! 100 Years Of Experience & Thousands Of Satisfied Customers...
4
Snap Shades - Australian Owned & Designed https://www.snapshades.com
Magnetic, UV Protecting & Vehicle Specific Car Sun Shades. Find Your Vehicle's Fit Online.
5
Window Shades Australia | X-CAR https://www.x-car.com.au
X-Car offers a wide range of quality car window shades to Australian customers, providing sun shade for car and security for driver and passengers.

In the competitive landscape of automotive PPC ads, 4WD Supacentre entices adventurers with daily deals, while FitMyCar and X-CAR offer sunshade discounts. Repco highlights its century-long expertise, and Snap Shades emphasizes Australian design and UV protection.

Frequently Asked Questions

Why is the AUS Automotive Auto Parts October 2025 Report useful and how should I use it?

Why is the AUS Automotive Auto Parts October 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Automotive Auto Parts October 2025 Report
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How often is the data updated?

Data within the AUS Automotive Auto Parts October 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Automotive Auto Parts October 2025 Report?

The AUS Automotive Auto Parts October 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Automotive Auto Parts October 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Automotive Auto Parts October 2025 Report for?

The AUS Automotive Auto Parts October 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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A sudden drop in market share triggered an immediate response using Adthena's market intelligence.Read case study

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AUS Automotive Auto Parts - PPC Market Share Analysis October 2025

Auto Parts – AUS

Google AI Overview visibility for Automotive Auto Parts AUS

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 AUS Automotive Auto Parts brands

Share of Spend for the top 10 AUS Automotive Auto Parts brands

Competitor Count for AUS Automotive Auto Parts

Market Loss & Market Gains for AUS Automotive Auto Parts

AUS Automotive Auto Parts Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Auto Parts

Frequently Asked Questions

Why is the AUS Automotive Auto Parts October 2025 Report useful and how should I use it?

Why is the AUS Automotive Auto Parts October 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the AUS Automotive Auto Parts October 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this AUS Automotive Auto Parts October 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Innovating in the hybrid cars market with competitive intelligence

Volkswagen achieves a 13% increase in brand conversions

Get the full picture

See this data specific to your brand performance

Related reports

US Auto Parts

UK Auto Parts