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AUS Automotive Auto Parts - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Auto Parts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Automotive Auto Parts brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
repco.com.au 35.47
4wdsupacentre.com.au 22.99
supercheapauto.com.au 4.39
snapshades.com 2.13
redarcelectronics.com 1.42
onlineautoparts.com.au 1.23
autobarn.com.au 1.22
tyroola.com.au 1.07
fitmycar.com.au 0.93
tcboxes.com.au 0.87
others 28.28

Copyright © Adthena. All rights reserved.

Repco.com.au leads with 35.47% click share, followed by ‘others’ at 28.28%. 4WDSupacentre.com.au holds 22.99%, while Supercheapauto.com.au captures 4.39%. Snapshades.com and Redarcelectronics.com trail behind.

Market Exposure

Share of Spend for the top 10 AUS Automotive Auto Parts brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date 4wdsupacentre.com.au repco.com.au tyroola.com.au supercheapauto.com.au redarcelectronics.com snapshades.com fitmycar.com.au autobarn.com.au bobjane.com.au mycar.com.au
2025/06/01 13.16% 9.83% 5.83% 5.98% 1.99% 2.92% 2.39% 1.12% 3.41% 1.04%
2025/06/02 7.76% 6.52% 1.81% 8.11% 2.33% 3.35% 2.52% 1.58% 1.44% 1.46%
2025/06/03 12.3% 12.59% 1.75% 4.66% 2.89% 2.08% 2.63% 1.58% 0.15% 1.4%
2025/06/04 7.28% 11.84% 4.72% 3.94% 2.07% 2.61% 2.95% 4.34% 0.58% 7.25%
2025/06/05 7.4% 9.25% 6.82% 4.15% 1.61% 1.86% 2.39% 3.26% 0.91% 3.96%
2025/06/06 4.01% 8.56% 4.95% 3.03% 1.82% 2.74% 3.95% 3.27% 1.85% 4.76%
2025/06/07 8.43% 6.79% 4.83% 4.61% 2.68% 0.95% 2.77% 2.8% 2.46% 7.74%
2025/06/08 8.42% 10.76% 3.37% 6.05% 2.52% 1.89% 2.37% 2.24% 0.92% 5.44%
2025/06/09 8.58% 9.61% 2.19% 3% 3.09% 1.22% 3.07% 1.69% 2.16% 2.86%
2025/06/10 7.55% 8.42% 0.81% 3.66% 2.37% 4.03% 2.25% 1.52% 0.01% 1.12%
2025/06/11 6.59% 9.44% 5.34% 2.12% 1.55% 1.78% 2.65% 1.73% 2.68% 3.6%
2025/06/12 8.68% 13.17% 2.62% 2.91% 1.42% 1.73% 2.01% 2.9% 2.7% 3.82%
2025/06/13 7.63% 8.57% 1.73% 8.73% 1.93% 1.64% 2.18% 3.25% 3.09% 1.24%
2025/06/14 15.29% 6.29% 2.98% 11.11% 1.67% 0.98% 1.25% 2.25% 1.83% 0.88%
2025/06/15 13.3% 8.14% 2.78% 2.02% 1.74% 1.34% 2.26% 1.29% 2.57% 0.97%
2025/06/16 7.52% 8.23% 1.21% 2.98% 1.5% 2.01% 2.71% 2.59% 1.36% 0.05%
2025/06/17 12.28% 11.1% 2.29% 4.55% 1.76% 1.62% 1.79% 1.49% 1.27% 1.03%
2025/06/18 7.97% 13.96% 4.16% 3.17% 2.6% 1.77% 1.48% 1.43% 2.13% 0.55%
2025/06/19 11.31% 12.57% 3.91% 2.76% 1.73% 0.84% 1.94% 2.68% 1.94% 1.94%
2025/06/20 14.17% 14.86% 2.51% 3.17% 1.77% 1.55% 2.25% 1.56% 0.37% 0.92%
2025/06/21 13.63% 10.59% 5.62% 3.17% 1.44% 2.63% 1.56% 2.49% 4.31% 1.31%
2025/06/22 8.31% 11.91% 10.47% 3.25% 1.25% 2.15% 1.8% 1.83% 1.17% 2.99%
2025/06/23 13.9% 11.22% 1.67% 4.13% 1.95% 1.12% 2.15% 1.51% 2.9% 1.27%
2025/06/24 12.31% 11.6% 2.01% 4.67% 1.99% 2.81% 1.73% 1.78% 1.25% 0.48%
2025/06/25 11.53% 8.79% 2.74% 3.63% 0.99% 1.38% 2.21% 1.69% 1.56% 0.39%
2025/06/26 14.27% 9.47% 3.13% 4.92% 1.35% 1.29% 1.5% 2.43% 2.25% 0.43%
2025/06/27 17.56% 9.41% 2.89% 5.16% 0.81% 1.85% 1.51% 2.23% 4.89% 0.27%
2025/06/28 25.63% 7.92% 3.63% 3.87% 1.52% 1.68% 1.57% 1.49% 2.48% 0.42%
2025/06/29 17.6% 9.23% 6.89% 3.84% 1.91% 1.22% 1.2% 1.19% 6.16% 0.41%
2025/06/30 17.85% 9.04% 3.85% 2.6% 1.96% 1.58% 1.48% 1.32% 1.12% 0.87%

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4WD Supacentre’s spend share surged in late June, peaking at 25.63%. Repco maintained steady performance, while Tyroola fluctuated, ending at 3.85%. Supercheap Auto and Redarc Electronics showed moderate activity. Snap Shades and Fit My Car had minor variations. Autobarn and Bob Jane saw slight increases, with MyCar’s share declining.

Market Exposure

Competitor Count for AUS Automotive Auto Parts

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/06/01 713
2025/06/02 723
2025/06/03 694
2025/06/04 695
2025/06/05 690
2025/06/06 696
2025/06/07 706
2025/06/08 709
2025/06/09 691
2025/06/10 718
2025/06/11 714
2025/06/12 715
2025/06/13 717
2025/06/14 710
2025/06/15 728
2025/06/16 718
2025/06/17 702
2025/06/18 698
2025/06/19 709
2025/06/20 719
2025/06/21 725
2025/06/22 682
2025/06/23 700
2025/06/24 706
2025/06/25 723
2025/06/26 722
2025/06/27 721
2025/06/28 713
2025/06/29 709
2025/06/30 713

Copyright © Adthena. All rights reserved.

June saw fluctuating advertiser numbers, peaking at 728 on June 15. The month concluded with 713 advertisers, reflecting stability.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Auto Parts

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
4wdsupacentre.com.au 11.91%
carsales.com.au 0.23%
drive.com.au 0.22%
aliexpress.com 0.21%
ultracarmats.com 0.2%
snapshades.com -0.52%
redarcelectronics.com -0.56%
mycar.com.au -0.66%
supercheapauto.com.au -1.08%
repco.com.au -2.73%

Copyright © Adthena. All rights reserved.

4wdsupacentre.com.au surged with an 11.91% click share increase, while repco.com.au dropped by 2.73%.

Campaign Efficiency

AUS Automotive Auto Parts Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date 4wdsupacentre.com.au repco.com.au itechworld.com.au supercheapauto.com.au automotivesuperstore.com.au tyroola.com.au ultracarmats.com snapshades.com autobarn.com.au a1roofracks.com.au
2025/06/01 15.44% 15.32% 1.52% 9.33% 1.92% 2.51% 0% 2.92% 2% 1.47%
2025/06/02 8.36% 10.15% 0.67% 10.45% 2.62% 0.91% 0% 3.89% 1.81% 1.21%
2025/06/03 11.56% 21.28% 0.81% 5.54% 1.56% 0.72% 0% 2.44% 1.95% 0.67%
2025/06/04 8.54% 20.81% 1.79% 4.07% 1.96% 1.96% 0% 3.04% 2.38% 2.22%
2025/06/05 8.86% 16.51% 1.41% 6.03% 1.21% 3.57% 0% 3.09% 2.43% 1.66%
2025/06/06 6.26% 15.85% 2.85% 4.78% 1.37% 2.51% 0% 3.89% 2.69% 0.85%
2025/06/07 11.46% 12.17% 0.8% 7.25% 1.56% 2.75% 0% 0.97% 2.78% 0.6%
2025/06/08 11.96% 16.91% 1.76% 6.9% 2% 1.64% 0% 1.89% 2.58% 0.68%
2025/06/09 8.53% 16.08% 2.08% 5.42% 1.83% 1.22% 0% 1.39% 2.49% 0.31%
2025/06/10 8.41% 14.07% 1.69% 4.74% 2.18% 0.39% 2.33% 3.35% 2.18% 0.17%
2025/06/11 8.53% 17.19% 0.7% 3.36% 2.68% 2.59% 5.4% 2.57% 2.39% 0.74%
2025/06/12 10.01% 21.37% 0.3% 4.73% 1.73% 1.28% 4.38% 1.97% 3.03% 0.32%
2025/06/13 8.2% 15.44% 0.26% 11.78% 1.17% 1.05% 1.46% 2.56% 3% 1.34%
2025/06/14 18.2% 10.04% 1% 14.82% 1.77% 1.3% 0.98% 0.98% 2.2% 2.61%
2025/06/15 19.6% 13.14% 1.18% 3.53% 1.8% 1.17% 1.45% 1.35% 2.15% 5.41%
2025/06/16 8.85% 13.22% 1% 5.73% 1.84% 0.78% 1.78% 2.57% 2.26% 2.18%
2025/06/17 11.8% 18.12% 1.84% 7% 0.92% 1.05% 2.4% 2.31% 1.95% 2.77%
2025/06/18 7.22% 22.57% 0.91% 5% 1.78% 1.8% 0.81% 2.04% 2.02% 1.84%
2025/06/19 13.95% 19.41% 1.41% 4.11% 1.49% 2.06% 1.16% 0.92% 2.55% 1.82%
2025/06/20 19.41% 21.52% 1.13% 4.05% 1.69% 1.1% 1.85% 2.04% 2.33% 1.11%
2025/06/21 17.93% 15.82% 0.92% 5.05% 1.56% 2.63% 1.26% 2.69% 2.58% 1.67%
2025/06/22 9.86% 19.57% 0.95% 5.58% 1.96% 5.43% 1.4% 2.05% 2.29% 0.88%
2025/06/23 18.17% 16.33% 1.89% 4.48% 2.23% 0.6% 1.62% 0.94% 1.23% 1.09%
2025/06/24 16.15% 16.84% 1.46% 6.37% 1.19% 0.77% 1.77% 4.26% 1.8% 1.7%
2025/06/25 17.32% 13.71% 1.63% 5.71% 1.29% 1.06% 2.91% 1.8% 1.77% 1.55%
2025/06/26 24.71% 13.23% 1.35% 5.98% 1.43% 1.23% 2.27% 1.13% 2.1% 1.95%
2025/06/27 22.47% 14.39% 1.77% 7.03% 1.58% 1.31% 1.75% 2.29% 2.39% 1.21%
2025/06/28 39.79% 10.84% 1.37% 5.09% 1.77% 1.37% 1.72% 1.95% 1.5% 0.5%
2025/06/29 31.21% 12.96% 1.28% 4.66% 1.97% 2.95% 1.43% 1.24% 1.3% 1.46%
2025/06/30 26.22% 13.14% 3.71% 3.47% 2.16% 1.88% 1.87% 1.62% 1.56% 0.64%

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In June 2025, 4wdsupacentre.com.au’s impression share surged, peaking at 39.79% on the 28th. Repco.com.au maintained a steady presence, while itechworld.com.au saw minimal fluctuations. Supercheapauto.com.au experienced a mid-month spike, and ultracarmats.com showed consistent low values. The month concluded with 4wdsupacentre.com.au leading the impression share.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Auto Parts

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    4WD Supacentre Sale On Now https://www.4wdsupacentre.com.au

    Adventure Kings Sale On — Camping Gear Sale Now On! Swags, Generators, Fridges & More. Get More for Less with Kings!

  2. 2
    Mobile Car Battery Replacement - Best Price or We Will Beat It https://www.batteriesonthego.com.au

    “They came to my rescue in less than 30mins. Had my car up and running in no time!” - Tash. Lowest...

  3. 3
    Best Dash Cam's Australia 2025 https://www.dashcamguide.com.au

    Compare the Top Models — Find the best dash cam for your car with our comprehensive review of dash cams. Dashcamguide.com.au provides reviews of dash cams to enhance driving safety.

  4. 4
    Repco Australia https://www.repco.com.au › repco › australia

    Buy Online With Home Delivery — Your One Stop Shop For Car Parts. Join Repco Rewards & Enjoy Member Benefits & Offers! Create A Repco Rewards Account And Enjoy Member Benefits Right Away. In-Store Experts.

  5. 5
    Snap Shades - Australian Owned & Designed https://www.snapshades.com

    Magnetic, UV Protecting & Vehicle Specific Car Sun Shades. Find Your Vehicle's Fit Online.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s PPC for the automotive industry, five advertisers stand out with compelling narratives. 4WD Supacentre entices adventurers with a sale on essential camping gear, promising more value with Kings. Batteries on the Go assures quick, reliable car battery replacements, highlighted by a testimonial of swift service. Dashcam Guide offers a comprehensive review of dash cams, emphasizing enhanced driving safety. Repco Australia positions itself as a one-stop shop for car parts, with enticing member benefits. Lastly, Snap Shades promotes Australian-designed, vehicle-specific sun shades, focusing on UV protection and a perfect fit.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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