AUS Automotive Auto Parts - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Auto Parts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Auto Parts – AUS

Google AI Overview visibility for Automotive Auto Parts AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 13.6227693767
86.3772306233
13%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 40
60
40%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 10%
Navigational 1%
Seasonal 0%
Local 1%
Problem Solving 4%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 AUS Automotive Auto Parts brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
repco.com.au 30.09
supercheapauto.com.au 12.26
4wdsupacentre.com.au 7.02
ultracarmats.com 2.88
mazda.com.au 1.88
tcboxes.com.au 1.8
x-car.com.au 1.67
snapshades.com 1.47
autobarn.com.au 1.3
onlineautoparts.com.au 1.27
others 38.36
  • repco.com.au - 30.09%
  • supercheapauto.com.au - 12.26%
  • 4wdsupacentre.com.au - 7.02%
  • ultracarmats.com - 2.88%
  • mazda.com.au - 1.88%
  • tcboxes.com.au - 1.8%
  • x-car.com.au - 1.67%
  • snapshades.com - 1.47%
  • autobarn.com.au - 1.3%
  • onlineautoparts.com.au - 1.27%
  • others - 38.36%

Copyright © Adthena. All rights reserved.

In the automotive PPC landscape, Repco leads with a 30.09% click share, followed by Supercheap Auto at 12.26%. Others collectively dominate with 38.36%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Automotive Auto Parts brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date repco.com.au 4wdsupacentre.com.au wipertech.com.au supercheapauto.com.au solidgps.com autobarn.com.au ultracarmats.com x-car.com.au snapshades.com australiacarcovers.com
2026/06/01 7.91% 5.32% 2.19% 9.99% 2.07% 2.56% 5.32% 1.62% 2% 1.88%
2026/06/02 14.69% 3.23% 1.77% 3.22% 1.75% 1.57% 7.74% 1.63% 2.16% 2.48%
2026/06/03 13.41% 4.37% 1.1% 7.4% 1.36% 9.08% 6.26% 2.03% 2.05% 1.87%
2026/06/04 11.01% 4.41% 1.7% 3.24% 3.38% 1.78% 3.22% 1.66% 2.69% 2.77%
2026/06/05 9.4% 4.22% 1.48% 5.3% 2.68% 1.44% 5.8% 1.6% 2.49% 2.22%
2026/06/06 5.57% 4.04% 1.21% 25.69% 1.51% 1.93% 7.07% 1.54% 1.83% 2.26%
2026/06/07 9.2% 1.76% 1.2% 19.55% 2.86% 3.91% 6.54% 1.93% 2.12% 2.01%
2026/06/08 11.93% 2.14% 1.75% 4.7% 2.55% 2.36% 8.37% 2.41% 2.48% 2.58%
2026/06/09 22.99% 2.97% 2.15% 5.02% 2.15% 1.32% 5.25% 2.69% 2.62% 1.63%
2026/06/10 18.09% 4.82% 1.3% 3.44% 2.75% 2.2% 3.15% 1.59% 1.5% 2.59%
2026/06/11 10.04% 4.61% 1.22% 5.49% 3.12% 1.28% 6.18% 1.75% 2.5% 2.21%
2026/06/12 7.09% 4.14% 0.88% 23% 2.06% 2% 7.17% 1.78% 2.07% 2.04%
2026/06/13 7.97% 1.71% 1.15% 19.65% 2.7% 3.96% 7.07% 2.07% 2.05% 1.95%
2026/06/14 15.44% 2.25% 1.5% 4.84% 3.26% 2.27% 8.34% 2.69% 2.09% 2.15%
2026/06/15 17.99% 3.26% 2.4% 6.14% 1.43% 1.34% 5.97% 2.86% 2.73% 1.64%
2026/06/16 9.68% 4.61% 1.92% 5.51% 2.15% 2.2% 3.43% 1.65% 1.72% 2.55%
2026/06/17 9.84% 5.96% 1.45% 12.22% 1.45% 3.09% 5.87% 1.94% 1.42% 2.13%
2026/06/18 8.63% 4.51% 1.69% 14.49% 1.68% 3.38% 5.84% 1.64% 2.11% 2.35%
2026/06/19 11.07% 4.4% 1.68% 13.14% 2.45% 3.76% 6.29% 1.53% 1.69% 1.89%
2026/06/20 17.03% 2.81% 3.34% 6.25% 1.39% 0.5% 0.03% 2.54% 1.44% 2.11%
2026/06/21 17.38% 9.92% 5.34% 6.33% 0.59% 0.17% 1.97% 2.58% 1.16% 1.57%
2026/06/22 30.35% 3.84% 3.04% 8.66% 0.24% 0.49% 0.93% 0.9% 0.78% 1.5%
2026/06/23 22.17% 7.15% 2.87% 4.26% 2.14% 0.48% 0.85% 1.1% 0.84% 1.25%
2026/06/24 17.74% 5.82% 4.57% 9.51% 1.95% 0.31% 0.83% 1.55% 1.18% 1.38%
2026/06/25 19.43% 2.29% 4.47% 7.16% 1.94% 1.02% 0.55% 1.01% 0.66% 1.27%
2026/06/26 18.79% 12.09% 3.27% 5.65% 1.81% 1.08% 4.97% 1.79% 0.95% 0.81%
2026/06/27 19.85% 11.34% 3.73% 6.4% 0.87% 1.3% 4.66% 2.32% 0.43% 0.67%
2026/06/28 19.86% 7.86% 3.07% 4.49% 1.37% 0.6% 3.96% 2.41% 1.19% 1.16%
2026/06/29 21.25% 3.53% 2.83% 2.92% 2.43% 1.89% 3.88% 2.52% 0.9% 1.15%
2026/06/30 19.03% 12.08% 4.36% 2.94% 2.44% 2.09% 2.07% 2.02% 1.2% 0.96%
  • repco.com.au
  • 4wdsupacentre.com.au
  • wipertech.com.au
  • supercheapauto.com.au
  • solidgps.com
  • autobarn.com.au
  • ultracarmats.com
  • x-car.com.au
  • snapshades.com
  • australiacarcovers.com

Copyright © Adthena. All rights reserved.

Repco’s PPC spend surged mid-June, peaking at 30.35% on the 22nd. Supercheap Auto saw a significant spike on the 6th with 25.69%. By month’s end, Repco led, maintaining strong visibility.

Market Exposure

Competitor Count for AUS Automotive Auto Parts

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 618
2026/06/02 618
2026/06/03 606
2026/06/04 631
2026/06/05 651
2026/06/06 616
2026/06/07 618
2026/06/08 617
2026/06/09 609
2026/06/10 613
2026/06/11 633
2026/06/12 618
2026/06/13 617
2026/06/14 597
2026/06/15 605
2026/06/16 617
2026/06/17 632
2026/06/18 629
2026/06/19 625
2026/06/20 569
2026/06/21 563
2026/06/22 547
2026/06/23 557
2026/06/24 553
2026/06/25 547
2026/06/26 538
2026/06/27 528
2026/06/28 529
2026/06/29 533
2026/06/30 530

Copyright © Adthena. All rights reserved.

June began with 618 advertisers, peaking at 651 on June 5. A decline followed, ending with 530 advertisers on June 30.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Auto Parts

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
repco.com.au 9.16%
4wdsupacentre.com.au 4.1%
wipertech.com.au 0.64%
onlineautoparts.com.au 0.61%
mazda.com.au 0.41%
tcboxes.com.au -0.68%
99bikes.com.au -0.78%
snapshades.com -0.84%
ultracarmats.com -1.65%
supercheapauto.com.au -4.65%

Copyright © Adthena. All rights reserved.

Repco.com.au surged with a 9.16% click share increase, while supercheapauto.com.au faced a 4.65% decline. 4wdsupacentre.com.au also rose by 4.1%.

Campaign Efficiency

AUS Automotive Auto Parts Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date 4wdsupacentre.com.au repco.com.au supercheapauto.com.au x-car.com.au ultracarmats.com autobarn.com.au automotivesuperstore.com.au australiacarcovers.com tcboxes.com.au snapshades.com
2026/06/01 5.82% 12.74% 12.19% 1.61% 4.7% 1.61% 1.89% 1.8% 2.29% 1.67%
2026/06/02 4.31% 12.52% 5.05% 1.62% 7.29% 1.15% 1.72% 2.52% 3.64% 1.89%
2026/06/03 5.69% 11.08% 9.8% 2.03% 5.93% 8.16% 1.66% 2.02% 1.67% 1.82%
2026/06/04 6.38% 9.83% 4.79% 1.75% 3.13% 1.54% 1.39% 2.88% 3.15% 2.31%
2026/06/05 5.37% 8.54% 7.4% 1.77% 5.43% 1.26% 1.68% 2.19% 2.67% 2.25%
2026/06/06 4.9% 4.71% 29.23% 1.49% 6.17% 1.73% 1.2% 2.03% 3.37% 1.39%
2026/06/07 4.41% 7.01% 25.29% 2.1% 5.99% 2.92% 1.6% 2.05% 2.25% 1.82%
2026/06/08 4.18% 12.43% 6.54% 2.82% 8.15% 2.13% 2.09% 2.68% 2.45% 2.07%
2026/06/09 3.91% 17.96% 10.06% 2.77% 4.96% 1.24% 1.27% 1.66% 2.94% 2.16%
2026/06/10 6.89% 14.75% 4.83% 1.65% 3.06% 1.66% 1.39% 2.7% 3.46% 1.22%
2026/06/11 5.58% 9.03% 7.49% 1.84% 5.66% 1.13% 1.57% 2.11% 2.91% 2.21%
2026/06/12 5.17% 5.82% 26.64% 1.77% 6.42% 1.76% 1.25% 1.94% 3.35% 1.65%
2026/06/13 4.47% 5.38% 25.21% 2.29% 6.47% 2.92% 1.77% 2.02% 2.25% 1.79%
2026/06/14 4.51% 14.19% 6.81% 3.07% 8.21% 2% 1.88% 2.34% 2.38% 1.79%
2026/06/15 4.17% 12.48% 11.44% 2.87% 5.51% 1.19% 1.82% 1.66% 2.84% 2.25%
2026/06/16 6.32% 8.53% 6.69% 1.69% 3.24% 1.6% 1.69% 2.59% 3.29% 1.44%
2026/06/17 8.42% 8.06% 13.83% 1.88% 4.83% 2.32% 1.68% 1.98% 2.44% 1.08%
2026/06/18 6.27% 7.54% 16.73% 1.66% 5.3% 2.77% 1.82% 2.25% 2.31% 1.76%
2026/06/19 5.8% 9.14% 16.28% 1.61% 5.57% 2.8% 1.25% 1.85% 3.16% 1.42%
2026/06/20 4.99% 13.89% 11.57% 2.6% 0.06% 1.51% 2.41% 2.23% 2.11% 1.24%
2026/06/21 15.48% 13.8% 9.56% 2.98% 1.87% 0.49% 2.09% 1.47% 1.29% 1.1%
2026/06/22 4.89% 25.71% 12.16% 1.06% 0.95% 0.72% 1.67% 1.77% 1.35% 0.67%
2026/06/23 8.85% 19.34% 7.48% 1.34% 0.96% 0.34% 2.5% 1.35% 1.67% 0.79%
2026/06/24 10.41% 14.02% 15.3% 1.68% 0.77% 0.79% 1.65% 1.33% 1.87% 1.11%
2026/06/25 4.21% 16.7% 13.39% 1.21% 0.58% 1.58% 1.96% 1.41% 1.13% 0.54%
2026/06/26 25.39% 14.25% 8.19% 1.95% 4.18% 1.94% 1.03% 0.84% 1.03% 0.64%
2026/06/27 15.95% 15.67% 9.68% 2.52% 3.87% 1.81% 1.5% 0.55% 1.92% 0.39%
2026/06/28 12.45% 14.78% 7.57% 3.42% 4.34% 1.39% 1.59% 1.3% 1.6% 1.16%
2026/06/29 10.61% 17.2% 5.97% 2.89% 3.85% 2.1% 2.66% 1.26% 1.41% 0.81%
2026/06/30 17.75% 13.64% 5.66% 2.61% 2.13% 1.94% 1.65% 1.22% 1.11% 0.95%
  • 4wdsupacentre.com.au
  • repco.com.au
  • supercheapauto.com.au
  • x-car.com.au
  • ultracarmats.com
  • autobarn.com.au
  • automotivesuperstore.com.au
  • australiacarcovers.com
  • tcboxes.com.au
  • snapshades.com

Copyright © Adthena. All rights reserved.

In June 2026, 4wdsupacentre.com.au saw a dramatic rise in ad impressions, peaking at 25.39% on the 26th. Repco.com.au maintained a steady presence, while supercheapauto.com.au experienced fluctuations, peaking at 29.23% on the 6th. The month concluded with 4wdsupacentre.com.au leading at 17.75%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Auto Parts

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Auto Parts - Last month
  1. 1
    Kings 4WD & Outdoor Gear https://www.4wdsupacentre.com.au

    EOFY Sale On Now — Batteries, Fridges, Swags, Rooftop Tents, & More! Browse Our Deals Today. Top Quality Outdoor ...

  2. 2
    The Mazda EOFY Event Is On Now - Offer Ends June 30 https://www.mazda.com.au › mazda › eofy

    Explore Great EOFY Offers On A Wide Range of Mazda Vehicles. Hurry, Offer Ends June 30. Get A Great Deal On Select Models Across The Mazda...

  3. 3
    Repco Auto Parts - Car Parts Online & In Store https://www.repco.com.au › exclusive › offers

    Buy Car Parts Online Or Click & Collect In 30 Minutes! Shop Now.

  4. 4
    Grab it at Supercheap Auto https://www.supercheapauto.com.au

    All You Need, In One Place — Shop A Wide Range Of Car, Garage & Everyday Service Essentials At Supercheap Auto. Not A Club Member? Join For Free And Unlock Supercheap...

  5. 5
    20% Off All Wiper Blades Today | Use code STOCKTAKE20 to Save https://www.wipersdirect.com.au

    Save 20% Off All Wiper Blades — Use Code: STOCKTAKE20 — Fast Free Delivery Australia Wide

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s PPC, five advertisers stand out with compelling narratives. 4WD Supacentre entices adventurers with their EOFY sale on outdoor gear, while Mazda’s EOFY event promises great deals on vehicles. Repco and Supercheap Auto cater to car enthusiasts with convenient shopping options, and Wipers Direct offers a tempting 20% discount on wiper blades.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports