AUS Automotive Auto Parts - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Auto Parts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Auto Parts – AUS

Google AI Overview visibility for Automotive Auto Parts AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 20.280595442
79.719404558
20%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 27
73
27%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 8%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 AUS Automotive Auto Parts brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
repco.com.au 42.13
4wdsupacentre.com.au 6.92
supercheapauto.com.au 6.29
mazda.com.au 6.07
wipertech.com.au 2.55
x-car.com.au 1.98
onlineautoparts.com.au 1.53
snapshades.com 1.51
carmatsculture.com.au 1.24
fitmycar.com.au 1.22
others 28.56
  • repco.com.au - 42.13%
  • 4wdsupacentre.com.au - 6.92%
  • supercheapauto.com.au - 6.29%
  • mazda.com.au - 6.07%
  • wipertech.com.au - 2.55%
  • x-car.com.au - 1.98%
  • onlineautoparts.com.au - 1.53%
  • snapshades.com - 1.51%
  • carmatsculture.com.au - 1.24%
  • fitmycar.com.au - 1.22%
  • others - 28.56%

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Repco.com.au dominates with 42.13% click share, overshadowing others at 28.56%. 4WDSupacentre.com.au and Supercheapauto.com.au follow, while smaller players like Fitmycar.com.au hold minimal shares.

Market Exposure

Share of Spend for the top 10 AUS Automotive Auto Parts brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date wipertech.com.au repco.com.au supercheapauto.com.au mazda.com.au uniwiper.com.au 4wdsupacentre.com.au ultracarmats.com sydneybattery.com.au checkvin.com.au x-car.com.au
2026/07/01 3.88% 25.18% 2.29% 7.05% 2.71% 2.35% 2.84% 1.17% 2.31% 1.88%
2026/07/02 3.59% 6.93% 2.38% 2.7% 1.16% 3.69% 2.78% 3.94% 3.44% 2.12%
2026/07/03 3.67% 8.54% 5.7% 3.31% 1.62% 6.13% 4.34% 2.34% 2.38% 1.95%
2026/07/04 5.46% 7.51% 8.23% 2.56% 2.12% 3.52% 2.1% 1.46% 2.91% 3.26%
2026/07/05 6.52% 7.28% 9.31% 2.64% 2.28% 5.51% 2.39% 1.51% 1.96% 2.25%
2026/07/06 5.65% 7.78% 4.02% 5.29% 1.78% 7.88% 3.1% 1.79% 3.57% 2.69%
2026/07/07 6.02% 6.66% 8.15% 5.14% 1.63% 2.69% 4.47% 2.23% 2.25% 2.7%
2026/07/08 5.53% 7.4% 10.58% 4.28% 1.33% 4.83% 3.48% 0% 2.72% 3.16%
2026/07/09 4.78% 7.78% 9.75% 3.82% 1.44% 3.93% 2.33% 4.64% 3.28% 2.2%
2026/07/10 5.95% 8.5% 4.7% 3.91% 2.05% 4.28% 1.06% 1.83% 1.17% 2.75%
2026/07/11 3.67% 6.65% 9.87% 4.01% 1.58% 7.12% 2.79% 2.56% 1.56% 1.85%
2026/07/12 6.61% 8.3% 6.68% 2.97% 2.47% 4.36% 1.56% 2.4% 1.24% 2.4%
2026/07/13 6.56% 4.6% 4.4% 3.94% 2.18% 9.73% 3.2% 2.19% 2.13% 3%
2026/07/14 6.2% 7.68% 7.12% 3.89% 2.29% 1.46% 3.73% 4.33% 1.43% 3.14%
2026/07/15 3.82% 3.8% 9.74% 18.77% 1.53% 2.15% 2.09% 2.93% 1.72% 1.61%
2026/07/16 5.59% 6.51% 5.28% 4.61% 3.25% 5.42% 1.28% 2.84% 3.48% 2.19%
2026/07/17 8.36% 10.64% 4.12% 2.67% 1.94% 8.17% 3.69% 1.62% 6.04% 2.77%
2026/07/18 4.56% 7.11% 8.74% 8.63% 2.38% 3.2% 3.25% 1.85% 7.12% 2.2%
2026/07/19 9.24% 6.27% 4.31% 12.85% 3.43% 5.34% 1.15% 2.95% 2.38% 1.56%
2026/07/20 10.05% 9.11% 3.51% 5.57% 4.71% 7.36% 2.24% 1.72% 1.72% 1.98%
2026/07/21 6.11% 7.58% 7.03% 3.84% 2.26% 1.44% 3.69% 4.27% 1.41% 3.1%
2026/07/22 6.73% 6.95% 6% 4.26% 3.13% 5.16% 2.59% 3.19% 4.66% 2.31%
2026/07/23 7.92% 9.36% 4.04% 5.18% 2% 3.7% 1.88% 3.64% 0.86% 2.5%
2026/07/24 5.88% 9.75% 9.63% 5.07% 2.37% 4.37% 2.11% 2.89% 1.2% 1.89%
2026/07/25 8.61% 3.38% 5.44% 4.32% 1.22% 5.44% 2.2% 2.85% 5.27% 2.61%
2026/07/26 7.18% 6.04% 5.68% 5.36% 2.04% 5.01% 2.42% 3.23% 4.6% 2.34%
2026/07/27 6.15% 5.36% 7.41% 12.86% 2.19% 5.88% 1.15% 2.82% 2.05% 1.88%
2026/07/28 6.83% 8.32% 8.83% 8.42% 3.29% 4.74% 1.37% 2.1% 1.33% 2.28%
2026/07/29 8.38% 10.72% 4.34% 6.65% 2.04% 5.07% 2.45% 1.73% 0.45% 2.06%
2026/07/30 8.54% 5.12% 13.6% 6.49% 3.27% 4.09% 2.25% 3.27% 2.21% 2.89%
2026/07/31 9.76% 8.22% 8.11% 7.31% 3.7% 3.53% 3.26% 3.01% 2.25% 1.61%
  • wipertech.com.au
  • repco.com.au
  • supercheapauto.com.au
  • mazda.com.au
  • uniwiper.com.au
  • 4wdsupacentre.com.au
  • ultracarmats.com
  • sydneybattery.com.au
  • checkvin.com.au
  • x-car.com.au

Copyright © Adthena. All rights reserved.

In July 2026, Wipertech’s PPC spend share fluctuated, peaking at 10.05% on the 20th. Repco’s share started high, dipped, then rose again, ending at 8.22%. Supercheap Auto saw a significant spike on the 30th, reaching 13.6%. Mazda’s share surged mid-month, peaking at 18.77% on the 15th. Uniwiper and 4WD Supacentre maintained moderate shares, while Ultracarmats and Sydney Battery had lower, stable trends. Checkvin and X-Car showed minimal fluctuations, ending the month with modest shares.

Market Exposure

Competitor Count for AUS Automotive Auto Parts

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 433
2026/07/02 435
2026/07/03 468
2026/07/04 475
2026/07/05 450
2026/07/06 425
2026/07/07 403
2026/07/08 336
2026/07/09 324
2026/07/10 342
2026/07/11 354
2026/07/12 356
2026/07/13 369
2026/07/14 348
2026/07/15 339
2026/07/16 327
2026/07/17 282
2026/07/18 282
2026/07/19 282
2026/07/20 243
2026/07/21 348
2026/07/22 368
2026/07/23 389
2026/07/24 370
2026/07/25 387
2026/07/26 386
2026/07/27 323
2026/07/28 320
2026/07/29 242
2026/07/30 298
2026/07/31 307

Copyright © Adthena. All rights reserved.

July began with 433 advertisers, peaking at 475 by the 4th. A decline followed, reaching a low of 242 on the 29th. The month concluded with a slight recovery to 307 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Auto Parts

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
mazda.com.au 1.56%
repco.com.au 1.15%
wipertech.com.au 0.62%
carma.com.au 0.36%
checkvin.com.au 0.31%
autobarn.com.au -0.26%
fitmycar.com.au -0.29%
x-car.com.au -0.3%
supercheapauto.com.au -0.46%
4wdsupacentre.com.au -0.68%

Copyright © Adthena. All rights reserved.

Mazda.com.au and Repco.com.au surged in click share, gaining 1.56 and 1.15, respectively. Meanwhile, 4wdsupacentre.com.au and Supercheapauto.com.au saw declines of -0.68 and -0.46.

Campaign Efficiency

AUS Automotive Auto Parts Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date repco.com.au supercheapauto.com.au 4wdsupacentre.com.au mazda.com.au automotivesuperstore.com.au ultracarmats.com wipertech.com.au x-car.com.au checkvin.com.au snapshades.com
2026/07/01 17.73% 5.02% 5.16% 8.88% 2.45% 3% 2.02% 2.52% 2.75% 1.59%
2026/07/02 19.42% 5.3% 6.39% 2.05% 2.57% 2.85% 1.39% 2.96% 2.4% 1.83%
2026/07/03 19.79% 7.78% 8.91% 2.08% 3.78% 4.38% 1.25% 2.31% 1.46% 2.09%
2026/07/04 19.69% 8.47% 5.87% 1.7% 2.6% 1.93% 1.91% 4.11% 2% 1.54%
2026/07/05 16.99% 10.45% 8.47% 1.99% 3.41% 2.3% 1.98% 2.48% 1.49% 1.2%
2026/07/06 18.81% 7.71% 11.43% 3.38% 2.33% 2.55% 1.69% 2.95% 2.01% 1.42%
2026/07/07 17.4% 9.65% 4.53% 3.78% 2.87% 4.42% 1.82% 3.23% 1.48% 1.98%
2026/07/08 17.03% 10.74% 8.84% 3% 2.2% 3.37% 1.65% 3.71% 1.65% 3.19%
2026/07/09 18.04% 11.68% 7.95% 2.59% 1.18% 2.32% 1.32% 2.54% 2.18% 0.78%
2026/07/10 18.48% 8.22% 6.31% 2.57% 1.32% 1% 1.87% 3.42% 0.59% 2.29%
2026/07/11 12.84% 12.19% 12.11% 2.56% 1.45% 2.44% 1.16% 2.16% 0.86% 1.04%
2026/07/12 17.58% 9.66% 7.44% 2.04% 3.01% 1.77% 2.02% 2.88% 0.83% 1.23%
2026/07/13 10.42% 7.45% 17.34% 2.8% 1.53% 3.28% 1.75% 3.08% 1.28% 1.39%
2026/07/14 18.54% 11.03% 2.72% 2.38% 1.27% 3.33% 1.62% 3.33% 0.81% 1.58%
2026/07/15 10.73% 10.96% 3.83% 12.87% 5.76% 2.21% 1.08% 1.94% 1.14% 1.56%
2026/07/16 15.86% 8.08% 8.52% 3.6% 1.78% 1.1% 1.89% 2.7% 2.49% 3.01%
2026/07/17 22.5% 6.85% 11.29% 1.73% 1.66% 3.27% 2.21% 2.86% 3.6% 1.53%
2026/07/18 18.18% 9.89% 5.06% 5.78% 1.21% 3.5% 1.45% 3.05% 5.22% 1.51%
2026/07/19 17.83% 8.89% 8.67% 9.42% 1.28% 1.08% 3.08% 2.01% 1.68% 1.17%
2026/07/20 22.35% 4.53% 10.92% 4.2% 1.52% 1.86% 2.94% 2.23% 1.22% 2.22%
2026/07/21 18.54% 11.03% 2.72% 2.38% 1.27% 3.33% 1.62% 3.33% 0.81% 1.58%
2026/07/22 15.16% 8.32% 8.41% 2.98% 1.15% 2.74% 1.87% 2.67% 3.22% 1.83%
2026/07/23 21.48% 7.59% 6.52% 3.36% 3.19% 1.91% 2.11% 2.64% 0.62% 1.99%
2026/07/24 20.76% 11.39% 7.57% 3.36% 1.34% 2.13% 1.67% 2.14% 0.69% 1.51%
2026/07/25 7.57% 9.62% 11.15% 3.1% 1.67% 2.17% 2.25% 3.08% 3.58% 1.18%
2026/07/26 16.93% 8.52% 9.02% 3.52% 1.57% 2.47% 1.95% 2.74% 3.18% 1.23%
2026/07/27 14.8% 9.43% 10.54% 9.51% 1.36% 1.13% 1.83% 2.22% 1.44% 1.7%
2026/07/28 17.9% 10.58% 7.74% 6.22% 1.79% 1.37% 2.07% 2.61% 0.85% 2.14%
2026/07/29 22.76% 8.29% 7.96% 4.44% 1.64% 2.07% 2.23% 2.73% 0.31% 3.3%
2026/07/30 13.36% 15.12% 6.51% 5.23% 1.74% 2.16% 2.58% 3.39% 1.78% 2.08%
2026/07/31 19.93% 10.94% 6.38% 5.18% 3.45% 3.41% 2.88% 1.94% 1.67% 1.5%
  • repco.com.au
  • supercheapauto.com.au
  • 4wdsupacentre.com.au
  • mazda.com.au
  • automotivesuperstore.com.au
  • ultracarmats.com
  • wipertech.com.au
  • x-car.com.au
  • checkvin.com.au
  • snapshades.com

Copyright © Adthena. All rights reserved.

Repco.com.au led July with fluctuating impressions, peaking at 22.76% on the 29th. Supercheapauto.com.au saw a steady rise, ending at 10.94%. 4wdsupacentre.com.au and mazda.com.au had varied trends, while automotivesuperstore.com.au remained stable.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Auto Parts

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Auto Parts - Last month
  1. 1
    Finance Your Mazda CX-5 | Compare Models & Specs https://www.mazda.com.au › finance

    Drive Home In A New Mazda CX-5 With Guaranteed Future Value* & Lower Monthly Repayments^. Enjoy Your New Mazda With A Tailored Personal Or Business Car Loan With Mazda Assured.

  2. 2
    Repco Auto Parts https://www.repco.com.au › exclusive › offers

    Special Offers & Clearance — We Have Almost Everything For Your Vehicle At Attractive Prices! Car Parts, Accessories & Tools.

  3. 3
    Grab it at Supercheap Auto - Explore Our Wide Range Online https://www.supercheapauto.com.au

    Big Brands, Super Prices! Shop Our Extensive Range Of Car Care, Tools & Storage, & More.

  4. 4
    The Best Wipers In Australia https://www.uniwiper.com.au › wiper-blades › free-shipping

    Sale Ends In 4 Hours — Perfect-Fit Wiper Blades for Your Car. Dual Pre-Tensioned & Shipped Free to Your Door. Say...

  5. 5
    20% Off All Wiper Blades Today - Use code STOCKTAKE20 to Save https://www.wipersdirect.com.au

    Save 20% Off All Wiper Blades — Use Code: STOCKTAKE20 — Fast Free Delivery Australia Wide

Copyright © Adthena. All rights reserved.

Mazda entices with tailored finance options for the CX-5, promising lower repayments. Repco and Supercheap Auto captivate with extensive auto parts and tools at attractive prices. Uniwiper and Wipers Direct compete with compelling wiper blade deals, emphasizing free shipping and discounts.

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