AUS Automotive Auto Parts - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Auto Parts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Auto Parts – AUS

Google AI Overview visibility for Automotive Auto Parts AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 6.19290085353
93.8070991465
6%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 30
70
30%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 22%
Transactional 9%
Navigational 1%
Seasonal 0%
Local 1%
Problem Solving 3%

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Market Exposure

Share of Clicks for top 10 AUS Automotive Auto Parts brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
repco.com.au 42.77
4wdsupacentre.com.au 8.27
supercheapauto.com.au 6.15
snapshades.com 2.58
mazda.com.au 2.08
99bikes.com.au 2.07
ultracarmats.com 1.55
onlineautoparts.com.au 1.28
fitmycar.com.au 1.03
myplates.com.au 1.03
others 31.19
  • repco.com.au - 42.77%
  • 4wdsupacentre.com.au - 8.27%
  • supercheapauto.com.au - 6.15%
  • snapshades.com - 2.58%
  • mazda.com.au - 2.08%
  • 99bikes.com.au - 2.07%
  • ultracarmats.com - 1.55%
  • onlineautoparts.com.au - 1.28%
  • fitmycar.com.au - 1.03%
  • myplates.com.au - 1.03%
  • others - 31.19%

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In the automotive PPC landscape, Repco dominates with 42.77% click share, followed by 4WD Supacentre at 8.27%. ‘Others’ collectively hold 31.19%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Automotive Auto Parts brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date repco.com.au 4wdsupacentre.com.au snapshades.com mazda.com.au ultracarmats.com supercheapauto.com.au australiacarcovers.com mycar.com.au bobjane.com.au tyroola.com.au
2026/03/01 6.55% 6.63% 3.84% 2% 3.57% 8.06% 2.13% 1.16% 4.31% 2.47%
2026/03/02 7.15% 10.58% 3.73% 1.47% 3.89% 6.5% 2.09% 1.86% 1.87% 1.18%
2026/03/03 9.94% 10.35% 3.31% 2.38% 5.48% 4.49% 2.78% 3% 0.66% 1.77%
2026/03/04 9.05% 7.2% 4.66% 1.46% 2.75% 4.77% 2.95% 3.28% 2.23% 2.11%
2026/03/05 9.6% 15.36% 2.6% 2.16% 2.07% 4.78% 1.83% 2.58% 2.8% 1.95%
2026/03/06 8.74% 8.54% 4.76% 1.28% 3.47% 4.86% 1.35% 5.89% 4.18% 1.89%
2026/03/07 7.61% 9.13% 3.86% 2.3% 4.8% 4.5% 1.23% 3% 4.15% 2.33%
2026/03/08 6.74% 7.79% 3.65% 2.43% 3.07% 4.26% 2.6% 3.28% 4.44% 1.62%
2026/03/09 9.93% 4.82% 5.48% 2.55% 4.4% 3.91% 2.53% 0.84% 2.99% 1.97%
2026/03/10 9.71% 8.07% 2.25% 1.5% 3.05% 3.99% 1.48% 6.42% 6.12% 3.71%
2026/03/11 6.71% 3.43% 4.66% 3.43% 2.82% 6.75% 3.27% 3.78% 2.07% 1.4%
2026/03/12 7.83% 8.23% 3.5% 3.37% 1.54% 6.75% 2.08% 3.1% 1.87% 2.5%
2026/03/13 10.8% 7.89% 3.7% 2.24% 3.3% 5.27% 2.72% 4.44% 1.99% 2.4%
2026/03/14 7.95% 8.65% 2.76% 2.54% 3.81% 5.4% 2.54% 2.65% 0.7% 0.76%
2026/03/15 4.9% 10.35% 3.82% 1.92% 3.4% 4.79% 2.86% 1.51% 1.68% 0.28%
2026/03/16 6.66% 3.37% 3.68% 2.29% 4.33% 6.03% 3.46% 1.39% 0.86% 5.19%
2026/03/17 8.83% 5.26% 5.58% 1.82% 5.15% 5.47% 1.38% 2.05% 0.57% 0.79%
2026/03/18 6.72% 5.92% 5.89% 2.16% 6.92% 3.33% 1.87% 1.92% 1.96% 1.6%
2026/03/19 5.15% 2.85% 6.14% 2.64% 5.7% 4.92% 1.42% 2.1% 2.29% 1.43%
2026/03/20 10.21% 5.68% 4.87% 1.67% 3.37% 6.17% 3.02% 2.59% 3.36% 3.31%
2026/03/21 9.89% 4.82% 4.52% 3.16% 2.99% 4.88% 2.47% 2.91% 2.87% 3.55%
2026/03/22 8.87% 3.19% 4.74% 3.22% 5.12% 5.82% 2.83% 1.58% 1.34% 2.19%
2026/03/23 6.93% 4.2% 3.03% 3.4% 6.05% 6.5% 1.75% 2.67% 1.1% 2.55%
2026/03/24 10.69% 4.38% 3.95% 2.42% 4.27% 6.72% 2.33% 2.9% 0.62% 1.7%
2026/03/25 7.53% 6.02% 3.5% 2.83% 4.75% 4.51% 2.54% 0.71% 0.01% 1.91%
2026/03/26 11.3% 4.47% 7.15% 3.87% 3.83% 6.57% 1.67% 0.23% 1.54% 4.14%
2026/03/27 14.64% 10.09% 6.65% 4.22% 2.27% 6.38% 0.66% 0.8% 1.84% 2.14%
2026/03/28 8.15% 9.7% 4.81% 3.82% 3.36% 6.61% 2.81% 2.01% 4.87% 2.34%
2026/03/29 7.71% 4.75% 4.29% 3.81% 3.97% 4.8% 2.93% 0.67% 1.47% 2.04%
2026/03/30 7.19% 5.13% 2.74% 3.71% 2.59% 4.84% 1% 1.21% 1.69% 2.74%
2026/03/31 11.46% 8.21% 5.14% 4.76% 3.62% 1.55% 1.49% 0.03% 0.01% 0.01%
  • repco.com.au
  • 4wdsupacentre.com.au
  • snapshades.com
  • mazda.com.au
  • ultracarmats.com
  • supercheapauto.com.au
  • australiacarcovers.com
  • mycar.com.au
  • bobjane.com.au
  • tyroola.com.au

Copyright © Adthena. All rights reserved.

In March 2026, Repco.com.au led with fluctuating spend, peaking at 14.64% on March 27. 4wdsupacentre.com.au saw a high of 15.36% on March 5. Snapshades.com maintained moderate levels, while Mazda.com.au and others showed varied trends. The month concluded with Repco.com.au at 11.46%.

Market Exposure

Competitor Count for AUS Automotive Auto Parts

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 489
2026/03/02 500
2026/03/03 515
2026/03/04 514
2026/03/05 507
2026/03/06 524
2026/03/07 520
2026/03/08 504
2026/03/09 503
2026/03/10 515
2026/03/11 489
2026/03/12 493
2026/03/13 495
2026/03/14 489
2026/03/15 469
2026/03/16 471
2026/03/17 518
2026/03/18 495
2026/03/19 483
2026/03/20 484
2026/03/21 462
2026/03/22 456
2026/03/23 492
2026/03/24 467
2026/03/25 458
2026/03/26 451
2026/03/27 437
2026/03/28 441
2026/03/29 465
2026/03/30 444
2026/03/31 419

Copyright © Adthena. All rights reserved.

March began with 489 advertisers, peaking at 524 on March 6. A decline followed, ending the month at 419.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Auto Parts

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
repco.com.au 2.69%
mazda.com.au 0.89%
supercheapauto.com.au 0.86%
snapshades.com 0.39%
vplates.com.au 0.32%
bobjane.com.au -0.29%
carsales.com.au -0.44%
ozcanopies.com.au -0.46%
mycar.com.au -0.57%
4wdsupacentre.com.au -3.96%

Copyright © Adthena. All rights reserved.

Repco surged with a 2.69% click share increase, while 4WD Supacentre dropped by 3.96%. Mazda and Supercheap Auto also gained, whereas MyCar and Oz Canopies declined.

Campaign Efficiency

AUS Automotive Auto Parts Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date repco.com.au 4wdsupacentre.com.au snapshades.com 99bikes.com.au ultracarmats.com mazda.com.au bcf.com.au supercheapauto.com.au fitmycar.com.au australiacarcovers.com
2026/03/01 18.35% 9.87% 2.97% 2.19% 2.42% 0.98% 1.74% 10.01% 1.36% 1.44%
2026/03/02 12.99% 11.93% 2.57% 3.22% 2.97% 0.69% 2.9% 8.49% 1.62% 1.63%
2026/03/03 19.4% 11.14% 2.33% 2.06% 4.34% 1.38% 1.29% 5.73% 2.16% 1.99%
2026/03/04 17.22% 9.46% 3.15% 2.67% 1.94% 0.63% 1.47% 6.43% 1.45% 1.64%
2026/03/05 16.1% 16.16% 1.66% 2.25% 1.34% 1.16% 1.54% 5.93% 0.39% 1.35%
2026/03/06 17.59% 9.36% 3.6% 3.63% 2.78% 0.67% 1.79% 6.33% 0.72% 1.02%
2026/03/07 16.49% 11.7% 2.97% 1.22% 3.82% 1.5% 1.63% 6.59% 1.61% 0.98%
2026/03/08 15.87% 10.08% 3.38% 2.24% 3.07% 1.61% 0.93% 6.05% 1.84% 2.09%
2026/03/09 22.6% 6.48% 4.28% 2.78% 3.78% 1.4% 0.37% 5% 1.22% 2.67%
2026/03/10 22.46% 9.52% 1.87% 1.98% 2.77% 0.89% 0.62% 5.97% 1.45% 1.73%
2026/03/11 13.53% 5.25% 3.89% 3.85% 2.58% 2.01% 0.39% 9.04% 1.44% 2.65%
2026/03/12 15.53% 10.45% 3.55% 3.14% 1.16% 1.86% 1.18% 9.3% 0.43% 1.42%
2026/03/13 23.33% 9.2% 3.24% 2.07% 2.57% 1.21% 0.84% 7.06% 0.59% 2.55%
2026/03/14 17.94% 9.04% 2.57% 1.46% 3.21% 1.59% 1.82% 7.68% 1.3% 2.49%
2026/03/15 10.83% 10.26% 2.97% 1.77% 2.73% 1.24% 0.39% 6.07% 1.8% 2.52%
2026/03/16 15.26% 4.33% 3.18% 2.05% 3.43% 1.07% 1.14% 8.12% 1.9% 2.44%
2026/03/17 17.1% 5.19% 5.1% 2.83% 3.75% 1.01% 1.03% 7.44% 1.22% 1.14%
2026/03/18 15.08% 5.72% 5.73% 2.21% 5.35% 1.04% 0.78% 4.69% 1.08% 1.25%
2026/03/19 11.6% 3.46% 5.31% 2.16% 4.59% 1.59% 1.01% 7.99% 1.49% 1.09%
2026/03/20 22.96% 5.96% 4.44% 3.22% 2.91% 0.81% 0.91% 7.61% 1.63% 2.32%
2026/03/21 21.88% 6.06% 3.5% 1.42% 2.3% 1.81% 1.83% 8.37% 1.43% 2%
2026/03/22 17.95% 4.34% 3.72% 1.83% 4.16% 1.89% 0.55% 7.74% 1.48% 2.39%
2026/03/23 16.46% 4.82% 3.32% 1.87% 4.85% 2.02% 1.58% 9.16% 2.22% 1.25%
2026/03/24 19.76% 5.65% 3.22% 3.25% 2.77% 1.17% 1.38% 10.11% 2.39% 1.25%
2026/03/25 16.95% 6.34% 2.47% 3.33% 3.15% 1.46% 1.5% 7.11% 1.91% 1.41%
2026/03/26 24.09% 5.06% 4.91% 1.27% 2.53% 1.98% 1.55% 11.05% 1.06% 1.03%
2026/03/27 27.02% 8.77% 4.64% 2.41% 1.54% 2.2% 1.67% 9.04% 0.76% 0.37%
2026/03/28 16.34% 9.82% 3.35% 2.96% 2.87% 2.29% 2.05% 9.98% 0.31% 2.09%
2026/03/29 15.32% 5.92% 2.97% 1.86% 2.77% 2% 3.67% 7.33% 1.18% 1.48%
2026/03/30 16.67% 5.86% 2.55% 3.7% 2.27% 2.07% 1.54% 7.07% 2.1% 0.75%
2026/03/31 24.85% 7.91% 3.67% 3.51% 3.27% 2.88% 2.82% 2.67% 1.64% 1.12%
  • repco.com.au
  • 4wdsupacentre.com.au
  • snapshades.com
  • 99bikes.com.au
  • ultracarmats.com
  • mazda.com.au
  • bcf.com.au
  • supercheapauto.com.au
  • fitmycar.com.au
  • australiacarcovers.com

Copyright © Adthena. All rights reserved.

Repco.com.au led March with fluctuating impressions, peaking at 27.02% on the 27th. 4wdsupacentre.com.au saw a dip mid-month, while snapshades.com and ultracarmats.com showed steady growth. Supercheapauto.com.au ended strong, despite a late-month drop.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Auto Parts

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Auto Parts - Last month
  1. 1
    Buy 3 & Get 4th Tyre Free - Official Bridgestone Australia https://www.bridgestone.com.au › supercat-tyres › offers

    Supercat Car & SUV Tyres On Sale! Buy 3 & Get The 4th Tyre Free. T&Cs apply. Book Now! Full Offer...

  2. 2
    Explore Mazda CX-5 https://www.mazda.com.au › cx-5

    Mazda Medium SUV Range — Driveaway offers on now. Explore the roads less travelled in the vesatile Mazda CX-5. From Stylish Interior To Its Finely Crafted Exterior, Mazda CX-5...

  3. 3
    Repco Australia https://www.repco.com.au › repco › australia

    Repco's Official Site — Your One Stop Shop For Car Parts. Join Repco Rewards & Enjoy Member Benefits & Offers! Explore Our Range Of Car Parts & More! View Now.

  4. 4
    Car Battery Replacement -24/7 - Best Price Guaranteed - SYD https://www.sydneybattery.com.au

    Free Delivery & Fit Within 1Hr -3Yr Warranty - Specialising In All Cars, 4WD etc.

  5. 5
    20% Off All Wiper Blades Today - Use code STOCKTAKE20 to Save https://www.wipersdirect.com.au

    Save 20% Off All Wiper Blades — Use Code: STOCKTAKE20 — Fast Free Delivery Australia Wide

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s PPC, Bridgestone entices with a “Buy 3 & Get 4th Tyre Free” offer, while Mazda captivates with the allure of the versatile CX-5. Repco positions itself as the go-to for car parts, Sydney Battery promises swift service, and Wipers Direct tempts with a 20% discount.

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