Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Auto Parts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 21.324881958 |
| 78.675118042 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 25 |
| 75 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| repco.com.au | 51.24 |
| supercheapauto.com.au | 8.23 |
| 4wdsupacentre.com.au | 6.77 |
| mazda.com.au | 5.32 |
| wipertech.com.au | 3.23 |
| onlineautoparts.com.au | 1.52 |
| x-car.com.au | 1.11 |
| fitmycar.com.au | 1.05 |
| myplates.com.au | 1.02 |
| haynes.com | 0.91 |
| others | 19.6 |
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Repco.com.au dominates with 51.24% click share, overshadowing others at 19.6%. Supercheapauto.com.au follows at 8.23%, while 4wdsupacentre.com.au captures 6.77%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | supercheapauto.com.au | wipertech.com.au | repco.com.au | mazda.com.au | 4wdsupacentre.com.au | sydneybattery.com.au | fitmycar.com.au | uniwiper.com.au | x-car.com.au | ultracarmats.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 9.22% | 5.59% | 7.2% | 5.95% | 4.75% | 1.99% | 2.79% | 2.29% | 2.49% | 1.86% |
| 2026/08/02 | 8.89% | 5.25% | 6.79% | 8.03% | 7.67% | 0.79% | 1.41% | 2.29% | 1.51% | 4.39% |
| 2026/08/03 | 11.43% | 7.59% | 14.67% | 4.68% | 7.19% | 1.61% | 1.14% | 2.45% | 1.85% | 2.9% |
| 2026/08/04 | 9.26% | 6.93% | 7.1% | 7.17% | 3.75% | 1.79% | 1.64% | 2.76% | 2.22% | 3.46% |
| 2026/08/05 | 12.6% | 8.01% | 6.49% | 7.52% | 7.98% | 0.38% | 0.95% | 2.06% | 0.85% | 2.53% |
| 2026/08/06 | 16.83% | 8.09% | 6% | 4.81% | 7.58% | 1.21% | 1.51% | 1.94% | 0.99% | 1.91% |
| 2026/08/07 | 13.71% | 7.57% | 8.39% | 6.67% | 8.62% | 0.83% | 1.4% | 1.19% | 1.06% | 1.44% |
| 2026/08/08 | 14.26% | 10.95% | 9.41% | 4.77% | 2.79% | 0% | 3.09% | 1.08% | 2.75% | 1.42% |
| 2026/08/09 | 15.13% | 10.31% | 13.89% | 5.32% | 3.51% | 0% | 1.6% | 1.09% | 0.76% | 0.01% |
| 2026/08/10 | 11.92% | 11.02% | 9.92% | 7.14% | 2.7% | 0.46% | 1.2% | 2.16% | 1.04% | 0.99% |
| 2026/08/11 | 14.9% | 5.33% | 10.58% | 3.72% | 4.81% | 3.88% | 2.11% | 1.02% | 2.76% | 5.55% |
| 2026/08/12 | 20.92% | 9.31% | 12.24% | 7.57% | 3.18% | 0.3% | 1.29% | 2.43% | 1.6% | 0% |
| 2026/08/13 | 11.29% | 11.38% | 20.15% | 8.39% | 2.42% | 1.81% | 0.76% | 3.64% | 0.36% | 2.49% |
| 2026/08/14 | 10.34% | 7.12% | 14.43% | 5.32% | 2.6% | 0.67% | 2.1% | 2.41% | 1.27% | 4.73% |
| 2026/08/15 | 13.72% | 7.9% | 10.02% | 3.04% | 5.88% | 1.01% | 2.55% | 1.73% | 2.88% | 3.77% |
| 2026/08/16 | 9.39% | 12.77% | 8.48% | 9.99% | 3.79% | 0.85% | 1.8% | 2.04% | 2.21% | 0.88% |
| 2026/08/17 | 17.62% | 8.22% | 11.29% | 6.07% | 9.64% | 0.47% | 2.57% | 3.64% | 1.9% | 1.65% |
| 2026/08/18 | 5.13% | 12.24% | 17.28% | 7.73% | 3.97% | 0.25% | 1.8% | 3.4% | 2.24% | 5.96% |
| 2026/08/19 | 6.29% | 11.91% | 11.15% | 10.17% | 21.13% | 1.06% | 1.45% | 2.24% | 0.96% | 0% |
| 2026/08/20 | 17.79% | 13.64% | 12.93% | 7.12% | 2.8% | 0.65% | 2.13% | 1.9% | 1.21% | 0% |
| 2026/08/21 | 24.6% | 8.39% | 7.09% | 5.69% | 5.35% | 0.15% | 2.26% | 0.98% | 2.62% | 2.56% |
| 2026/08/22 | 17.3% | 11.51% | 6.45% | 5.9% | 2.46% | 2.91% | 3.37% | 2.75% | 2.98% | 1.07% |
| 2026/08/23 | 16.01% | 12.27% | 6.24% | 5.97% | 2.35% | 3.94% | 1.55% | 1.75% | 2.04% | 1.36% |
| 2026/08/24 | 17.71% | 13.24% | 7.18% | 5.37% | 5.78% | 0.4% | 1.44% | 1.63% | 1% | 0.5% |
| 2026/08/25 | 14.51% | 11.45% | 8.67% | 4.09% | 6.73% | 4.55% | 1.61% | 0.69% | 2.02% | 1.62% |
| 2026/08/26 | 12.57% | 8.33% | 9.03% | 4.23% | 7% | 2.81% | 1.52% | 0.41% | 1.83% | 3.85% |
| 2026/08/27 | 20.97% | 9.44% | 8.53% | 5.79% | 8.98% | 2.14% | 0.84% | 0.64% | 0.57% | 1.49% |
| 2026/08/28 | 14.9% | 9.42% | 9.17% | 6.68% | 3.95% | 1.77% | 1.46% | 0.62% | 2.08% | 5.87% |
| 2026/08/29 | 15.73% | 10.26% | 9.8% | 5.64% | 5.28% | 1.09% | 2.03% | 0.41% | 1.48% | 0.23% |
| 2026/08/30 | 22% | 11.26% | 6.49% | 5.69% | 3.63% | 1.1% | 1.86% | 1.23% | 1.03% | 0.92% |
| 2026/08/31 | 13.07% | 11.32% | 9.06% | 4.73% | 4.47% | 2.07% | 1.76% | 1.65% | 1.05% | 0% |
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In August 2026, Supercheap Auto’s PPC spend peaked mid-month, reaching 24.6% on the 21st. Wipertech and Repco showed steady growth, while Sydney Battery remained low. The month concluded with Supercheap Auto leading.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 318 |
| 2026/08/02 | 328 |
| 2026/08/03 | 303 |
| 2026/08/04 | 292 |
| 2026/08/05 | 274 |
| 2026/08/06 | 277 |
| 2026/08/07 | 284 |
| 2026/08/08 | 234 |
| 2026/08/09 | 250 |
| 2026/08/10 | 250 |
| 2026/08/11 | 299 |
| 2026/08/12 | 227 |
| 2026/08/13 | 220 |
| 2026/08/14 | 243 |
| 2026/08/15 | 249 |
| 2026/08/16 | 217 |
| 2026/08/17 | 228 |
| 2026/08/18 | 220 |
| 2026/08/19 | 180 |
| 2026/08/20 | 192 |
| 2026/08/21 | 224 |
| 2026/08/22 | 243 |
| 2026/08/23 | 235 |
| 2026/08/24 | 230 |
| 2026/08/25 | 265 |
| 2026/08/26 | 252 |
| 2026/08/27 | 244 |
| 2026/08/28 | 262 |
| 2026/08/29 | 263 |
| 2026/08/30 | 258 |
| 2026/08/31 | 236 |
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August began with 318 advertisers, peaking at 328, then fluctuating. Mid-month saw a dip to 180, but it rebounded to 236 by month’s end.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Wipertech and 4WD Supacentre lead with click share gains, while Repco faces the steepest decline.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | repco.com.au | supercheapauto.com.au | 4wdsupacentre.com.au | wipertech.com.au | mazda.com.au | fitmycar.com.au | automotivesuperstore.com.au | x-car.com.au | uniwiper.com.au | ultracarmats.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 16.33% | 14.62% | 7.5% | 1.62% | 3.97% | 2.07% | 1.6% | 2.47% | 1.31% | 1.52% |
| 2026/08/02 | 16.93% | 15.2% | 8.2% | 1.46% | 5.67% | 1.2% | 3.84% | 1.88% | 1.48% | 3.79% |
| 2026/08/03 | 32.24% | 12.29% | 9.06% | 1.86% | 3.73% | 0.91% | 1.07% | 2.04% | 1.38% | 2.3% |
| 2026/08/04 | 17.98% | 12.35% | 5.72% | 2.45% | 5.61% | 1.55% | 3.22% | 2.37% | 2.15% | 2.86% |
| 2026/08/05 | 16.98% | 16.55% | 9.41% | 2.1% | 5.5% | 0.89% | 1.21% | 1.14% | 1.43% | 2.34% |
| 2026/08/06 | 13.83% | 20.46% | 10.67% | 2.05% | 2.94% | 1.46% | 1.39% | 1.4% | 1.17% | 1.76% |
| 2026/08/07 | 18.47% | 19.78% | 12.07% | 1.74% | 3.54% | 1.2% | 1.15% | 1.49% | 0.71% | 1.19% |
| 2026/08/08 | 23.18% | 18.59% | 4.48% | 2.63% | 3.04% | 3.01% | 2.17% | 3.45% | 0.71% | 1.27% |
| 2026/08/09 | 29.97% | 16.96% | 5.33% | 2.25% | 3.02% | 1.23% | 1.14% | 0.8% | 0.71% | 0.01% |
| 2026/08/10 | 23.77% | 14.16% | 4.83% | 2.71% | 4.84% | 1.54% | 0.95% | 1.42% | 1.36% | 0.89% |
| 2026/08/11 | 24.06% | 14.86% | 7.69% | 1.49% | 2.38% | 2.32% | 1.52% | 3.53% | 0.72% | 4.72% |
| 2026/08/12 | 31.91% | 19.75% | 3.17% | 1.94% | 5.22% | 0.84% | 1.58% | 1.53% | 1.57% | 0% |
| 2026/08/13 | 44.02% | 11.29% | 2.33% | 2.44% | 6.02% | 0.42% | 0.99% | 0.26% | 2.3% | 1.56% |
| 2026/08/14 | 35.05% | 11.66% | 3.38% | 1.66% | 4.11% | 1.34% | 0.86% | 1% | 1.59% | 3.21% |
| 2026/08/15 | 24.56% | 15.71% | 6.51% | 1.88% | 2.15% | 1.97% | 1.24% | 2.91% | 1.2% | 3.88% |
| 2026/08/16 | 23.8% | 11.45% | 5.33% | 3.46% | 7.73% | 1.37% | 0.95% | 2.42% | 1.63% | 0.8% |
| 2026/08/17 | 28.12% | 18.02% | 9.42% | 2.03% | 4.73% | 2.07% | 0.57% | 1.95% | 2.4% | 1.08% |
| 2026/08/18 | 38.46% | 6.92% | 5.36% | 2.5% | 5.17% | 1.08% | 0.71% | 2.08% | 1.98% | 3.45% |
| 2026/08/19 | 28.78% | 7.96% | 18.75% | 2.82% | 7.6% | 1.1% | 1.29% | 0.98% | 1.9% | 0% |
| 2026/08/20 | 34.42% | 17.35% | 3.23% | 3.39% | 5.65% | 1.53% | 0.78% | 0.96% | 1.76% | 0% |
| 2026/08/21 | 17.91% | 23.08% | 10.8% | 2.12% | 4.31% | 1.85% | 1.58% | 2.45% | 0.81% | 1.83% |
| 2026/08/22 | 16.96% | 16.73% | 4.38% | 3.14% | 4.38% | 2.82% | 1.58% | 3.13% | 2.2% | 1.07% |
| 2026/08/23 | 17.9% | 16.53% | 3.71% | 3.71% | 5.23% | 1.67% | 1.1% | 3.13% | 1.57% | 1.67% |
| 2026/08/24 | 18.62% | 21.26% | 9.09% | 2.97% | 3.89% | 1.38% | 0.71% | 1.32% | 1.06% | 0.54% |
| 2026/08/25 | 19.91% | 16.27% | 11.61% | 2.48% | 3.01% | 1.55% | 1.39% | 2.12% | 0.4% | 1.11% |
| 2026/08/26 | 23.81% | 15.64% | 8.22% | 2.21% | 3.24% | 1.31% | 1.08% | 1.56% | 0.34% | 2.82% |
| 2026/08/27 | 20.52% | 20.64% | 12.53% | 2.48% | 3.64% | 0.62% | 0.93% | 0.53% | 0.39% | 0.96% |
| 2026/08/28 | 24.38% | 14.73% | 6.15% | 2.32% | 4.8% | 1.39% | 0.8% | 2.15% | 0.37% | 3.85% |
| 2026/08/29 | 22.83% | 14.52% | 9% | 2.39% | 3.43% | 1.41% | 0.65% | 1.61% | 0.32% | 0.16% |
| 2026/08/30 | 18.26% | 21.35% | 6.42% | 3.22% | 4.24% | 2.29% | 0.89% | 1.62% | 0.88% | 0.87% |
| 2026/08/31 | 23.34% | 13.45% | 9.74% | 2.94% | 2.87% | 1.53% | 1.47% | 1.18% | 0.9% | 0% |
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Repco.com.au led August with fluctuating impressions, peaking mid-month. Supercheapauto.com.au and 4wdsupacentre.com.au followed, showing varied trends. The month concluded with repco.com.au maintaining dominance.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
4WD Supacentre Is The Home Of Adventure Kings Outdoor & 4WD Products. Get the best deals on 4x4 Accessories, swags, awnings, gazebos, and more. Multiple Payment Options. Chat Support Available. Sign Up For Newsletter. Highlights: Order Tracking Available, Open 7 Days A Week.
The Next-Gen Mazda CX-5 is here and it's kind of a big deal. Book a test drive today. One of Australia’s most loved SUVs just got better. The Next-Gen Mazda...
Car Parts, Accessories & Tools. All You Need To Keep Your Vehicle In Good Shape!
Never Be Without Spare Parts — Great Value On Spare Parts From The Best Brands. Shop Now At Supercheap Auto. Find Durable, High-Quality Parts That Prioritise The Your Safety...
Save 20% Off All Wiper Blades — Use Code: STOCKTAKE20 — Fast Free Delivery Australia Wide
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In the world of automotive PPC, 4WD Supacentre captures adventure seekers with deals on outdoor gear, while Mazda entices with the allure of the Next-Gen CX-5. Repco and Supercheap Auto focus on vehicle maintenance essentials, and Wipers Direct offers irresistible discounts on wiper blades.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the AUS Automotive Auto Parts August 2026 Report
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Data within the AUS Automotive Auto Parts August 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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Yes. The AUS Automotive Auto Parts August 2026 Report aggregates data from across both device types and Google Shopping.
The AUS Automotive Auto Parts August 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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