AUS Automotive Auto Parts - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Auto Parts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Auto Parts – AUS

Google AI Overview visibility for Automotive Auto Parts AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 21.324881958
78.675118042
21%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 25
75
25%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 9%
Navigational 1%
Seasonal 0%
Local 0%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 AUS Automotive Auto Parts brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
repco.com.au 51.24
supercheapauto.com.au 8.23
4wdsupacentre.com.au 6.77
mazda.com.au 5.32
wipertech.com.au 3.23
onlineautoparts.com.au 1.52
x-car.com.au 1.11
fitmycar.com.au 1.05
myplates.com.au 1.02
haynes.com 0.91
others 19.6
  • repco.com.au - 51.24%
  • supercheapauto.com.au - 8.23%
  • 4wdsupacentre.com.au - 6.77%
  • mazda.com.au - 5.32%
  • wipertech.com.au - 3.23%
  • onlineautoparts.com.au - 1.52%
  • x-car.com.au - 1.11%
  • fitmycar.com.au - 1.05%
  • myplates.com.au - 1.02%
  • haynes.com - 0.91%
  • others - 19.6%

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Repco.com.au dominates with 51.24% click share, overshadowing others at 19.6%. Supercheapauto.com.au follows at 8.23%, while 4wdsupacentre.com.au captures 6.77%.

Market Exposure

Share of Spend for the top 10 AUS Automotive Auto Parts brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date supercheapauto.com.au wipertech.com.au repco.com.au mazda.com.au 4wdsupacentre.com.au sydneybattery.com.au fitmycar.com.au uniwiper.com.au x-car.com.au ultracarmats.com
2026/08/01 9.22% 5.59% 7.2% 5.95% 4.75% 1.99% 2.79% 2.29% 2.49% 1.86%
2026/08/02 8.89% 5.25% 6.79% 8.03% 7.67% 0.79% 1.41% 2.29% 1.51% 4.39%
2026/08/03 11.43% 7.59% 14.67% 4.68% 7.19% 1.61% 1.14% 2.45% 1.85% 2.9%
2026/08/04 9.26% 6.93% 7.1% 7.17% 3.75% 1.79% 1.64% 2.76% 2.22% 3.46%
2026/08/05 12.6% 8.01% 6.49% 7.52% 7.98% 0.38% 0.95% 2.06% 0.85% 2.53%
2026/08/06 16.83% 8.09% 6% 4.81% 7.58% 1.21% 1.51% 1.94% 0.99% 1.91%
2026/08/07 13.71% 7.57% 8.39% 6.67% 8.62% 0.83% 1.4% 1.19% 1.06% 1.44%
2026/08/08 14.26% 10.95% 9.41% 4.77% 2.79% 0% 3.09% 1.08% 2.75% 1.42%
2026/08/09 15.13% 10.31% 13.89% 5.32% 3.51% 0% 1.6% 1.09% 0.76% 0.01%
2026/08/10 11.92% 11.02% 9.92% 7.14% 2.7% 0.46% 1.2% 2.16% 1.04% 0.99%
2026/08/11 14.9% 5.33% 10.58% 3.72% 4.81% 3.88% 2.11% 1.02% 2.76% 5.55%
2026/08/12 20.92% 9.31% 12.24% 7.57% 3.18% 0.3% 1.29% 2.43% 1.6% 0%
2026/08/13 11.29% 11.38% 20.15% 8.39% 2.42% 1.81% 0.76% 3.64% 0.36% 2.49%
2026/08/14 10.34% 7.12% 14.43% 5.32% 2.6% 0.67% 2.1% 2.41% 1.27% 4.73%
2026/08/15 13.72% 7.9% 10.02% 3.04% 5.88% 1.01% 2.55% 1.73% 2.88% 3.77%
2026/08/16 9.39% 12.77% 8.48% 9.99% 3.79% 0.85% 1.8% 2.04% 2.21% 0.88%
2026/08/17 17.62% 8.22% 11.29% 6.07% 9.64% 0.47% 2.57% 3.64% 1.9% 1.65%
2026/08/18 5.13% 12.24% 17.28% 7.73% 3.97% 0.25% 1.8% 3.4% 2.24% 5.96%
2026/08/19 6.29% 11.91% 11.15% 10.17% 21.13% 1.06% 1.45% 2.24% 0.96% 0%
2026/08/20 17.79% 13.64% 12.93% 7.12% 2.8% 0.65% 2.13% 1.9% 1.21% 0%
2026/08/21 24.6% 8.39% 7.09% 5.69% 5.35% 0.15% 2.26% 0.98% 2.62% 2.56%
2026/08/22 17.3% 11.51% 6.45% 5.9% 2.46% 2.91% 3.37% 2.75% 2.98% 1.07%
2026/08/23 16.01% 12.27% 6.24% 5.97% 2.35% 3.94% 1.55% 1.75% 2.04% 1.36%
2026/08/24 17.71% 13.24% 7.18% 5.37% 5.78% 0.4% 1.44% 1.63% 1% 0.5%
2026/08/25 14.51% 11.45% 8.67% 4.09% 6.73% 4.55% 1.61% 0.69% 2.02% 1.62%
2026/08/26 12.57% 8.33% 9.03% 4.23% 7% 2.81% 1.52% 0.41% 1.83% 3.85%
2026/08/27 20.97% 9.44% 8.53% 5.79% 8.98% 2.14% 0.84% 0.64% 0.57% 1.49%
2026/08/28 14.9% 9.42% 9.17% 6.68% 3.95% 1.77% 1.46% 0.62% 2.08% 5.87%
2026/08/29 15.73% 10.26% 9.8% 5.64% 5.28% 1.09% 2.03% 0.41% 1.48% 0.23%
2026/08/30 22% 11.26% 6.49% 5.69% 3.63% 1.1% 1.86% 1.23% 1.03% 0.92%
2026/08/31 13.07% 11.32% 9.06% 4.73% 4.47% 2.07% 1.76% 1.65% 1.05% 0%
  • supercheapauto.com.au
  • wipertech.com.au
  • repco.com.au
  • mazda.com.au
  • 4wdsupacentre.com.au
  • sydneybattery.com.au
  • fitmycar.com.au
  • uniwiper.com.au
  • x-car.com.au
  • ultracarmats.com

Copyright © Adthena. All rights reserved.

In August 2026, Supercheap Auto’s PPC spend peaked mid-month, reaching 24.6% on the 21st. Wipertech and Repco showed steady growth, while Sydney Battery remained low. The month concluded with Supercheap Auto leading.

Market Exposure

Competitor Count for AUS Automotive Auto Parts

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 318
2026/08/02 328
2026/08/03 303
2026/08/04 292
2026/08/05 274
2026/08/06 277
2026/08/07 284
2026/08/08 234
2026/08/09 250
2026/08/10 250
2026/08/11 299
2026/08/12 227
2026/08/13 220
2026/08/14 243
2026/08/15 249
2026/08/16 217
2026/08/17 228
2026/08/18 220
2026/08/19 180
2026/08/20 192
2026/08/21 224
2026/08/22 243
2026/08/23 235
2026/08/24 230
2026/08/25 265
2026/08/26 252
2026/08/27 244
2026/08/28 262
2026/08/29 263
2026/08/30 258
2026/08/31 236

Copyright © Adthena. All rights reserved.

August began with 318 advertisers, peaking at 328, then fluctuating. Mid-month saw a dip to 180, but it rebounded to 236 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Auto Parts

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
4wdsupacentre.com.au 1.06%
wipertech.com.au 0.97%
onlineautoparts.com.au 0.61%
vplates.com.au 0.6%
drive.com.au 0.59%
tyroola.com.au -0.29%
supercheapauto.com.au -0.31%
checkvin.com.au -0.38%
carmatsculture.com.au -0.41%
repco.com.au -1.48%

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Wipertech and 4WD Supacentre lead with click share gains, while Repco faces the steepest decline.

Campaign Efficiency

AUS Automotive Auto Parts Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date repco.com.au supercheapauto.com.au 4wdsupacentre.com.au wipertech.com.au mazda.com.au fitmycar.com.au automotivesuperstore.com.au x-car.com.au uniwiper.com.au ultracarmats.com
2026/08/01 16.33% 14.62% 7.5% 1.62% 3.97% 2.07% 1.6% 2.47% 1.31% 1.52%
2026/08/02 16.93% 15.2% 8.2% 1.46% 5.67% 1.2% 3.84% 1.88% 1.48% 3.79%
2026/08/03 32.24% 12.29% 9.06% 1.86% 3.73% 0.91% 1.07% 2.04% 1.38% 2.3%
2026/08/04 17.98% 12.35% 5.72% 2.45% 5.61% 1.55% 3.22% 2.37% 2.15% 2.86%
2026/08/05 16.98% 16.55% 9.41% 2.1% 5.5% 0.89% 1.21% 1.14% 1.43% 2.34%
2026/08/06 13.83% 20.46% 10.67% 2.05% 2.94% 1.46% 1.39% 1.4% 1.17% 1.76%
2026/08/07 18.47% 19.78% 12.07% 1.74% 3.54% 1.2% 1.15% 1.49% 0.71% 1.19%
2026/08/08 23.18% 18.59% 4.48% 2.63% 3.04% 3.01% 2.17% 3.45% 0.71% 1.27%
2026/08/09 29.97% 16.96% 5.33% 2.25% 3.02% 1.23% 1.14% 0.8% 0.71% 0.01%
2026/08/10 23.77% 14.16% 4.83% 2.71% 4.84% 1.54% 0.95% 1.42% 1.36% 0.89%
2026/08/11 24.06% 14.86% 7.69% 1.49% 2.38% 2.32% 1.52% 3.53% 0.72% 4.72%
2026/08/12 31.91% 19.75% 3.17% 1.94% 5.22% 0.84% 1.58% 1.53% 1.57% 0%
2026/08/13 44.02% 11.29% 2.33% 2.44% 6.02% 0.42% 0.99% 0.26% 2.3% 1.56%
2026/08/14 35.05% 11.66% 3.38% 1.66% 4.11% 1.34% 0.86% 1% 1.59% 3.21%
2026/08/15 24.56% 15.71% 6.51% 1.88% 2.15% 1.97% 1.24% 2.91% 1.2% 3.88%
2026/08/16 23.8% 11.45% 5.33% 3.46% 7.73% 1.37% 0.95% 2.42% 1.63% 0.8%
2026/08/17 28.12% 18.02% 9.42% 2.03% 4.73% 2.07% 0.57% 1.95% 2.4% 1.08%
2026/08/18 38.46% 6.92% 5.36% 2.5% 5.17% 1.08% 0.71% 2.08% 1.98% 3.45%
2026/08/19 28.78% 7.96% 18.75% 2.82% 7.6% 1.1% 1.29% 0.98% 1.9% 0%
2026/08/20 34.42% 17.35% 3.23% 3.39% 5.65% 1.53% 0.78% 0.96% 1.76% 0%
2026/08/21 17.91% 23.08% 10.8% 2.12% 4.31% 1.85% 1.58% 2.45% 0.81% 1.83%
2026/08/22 16.96% 16.73% 4.38% 3.14% 4.38% 2.82% 1.58% 3.13% 2.2% 1.07%
2026/08/23 17.9% 16.53% 3.71% 3.71% 5.23% 1.67% 1.1% 3.13% 1.57% 1.67%
2026/08/24 18.62% 21.26% 9.09% 2.97% 3.89% 1.38% 0.71% 1.32% 1.06% 0.54%
2026/08/25 19.91% 16.27% 11.61% 2.48% 3.01% 1.55% 1.39% 2.12% 0.4% 1.11%
2026/08/26 23.81% 15.64% 8.22% 2.21% 3.24% 1.31% 1.08% 1.56% 0.34% 2.82%
2026/08/27 20.52% 20.64% 12.53% 2.48% 3.64% 0.62% 0.93% 0.53% 0.39% 0.96%
2026/08/28 24.38% 14.73% 6.15% 2.32% 4.8% 1.39% 0.8% 2.15% 0.37% 3.85%
2026/08/29 22.83% 14.52% 9% 2.39% 3.43% 1.41% 0.65% 1.61% 0.32% 0.16%
2026/08/30 18.26% 21.35% 6.42% 3.22% 4.24% 2.29% 0.89% 1.62% 0.88% 0.87%
2026/08/31 23.34% 13.45% 9.74% 2.94% 2.87% 1.53% 1.47% 1.18% 0.9% 0%
  • repco.com.au
  • supercheapauto.com.au
  • 4wdsupacentre.com.au
  • wipertech.com.au
  • mazda.com.au
  • fitmycar.com.au
  • automotivesuperstore.com.au
  • x-car.com.au
  • uniwiper.com.au
  • ultracarmats.com

Copyright © Adthena. All rights reserved.

Repco.com.au led August with fluctuating impressions, peaking mid-month. Supercheapauto.com.au and 4wdsupacentre.com.au followed, showing varied trends. The month concluded with repco.com.au maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Auto Parts

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Auto Parts - Last month
  1. 1
    Kings 4WD, Camping & Outdoor | 4WD Supacentre Sale On Now https://www.4wdsupacentre.com.au

    4WD Supacentre Is The Home Of Adventure Kings Outdoor & 4WD Products. Get the best deals on 4x4 Accessories, swags, awnings, gazebos, and more. Multiple Payment Options. Chat Support Available. Sign Up For Newsletter. Highlights: Order Tracking Available, Open 7 Days A Week.

  2. 2
    Explore Mazda CX-5 | Next-Gen Mazda CX-5 https://www.mazda.com.au › cx-5

    The Next-Gen Mazda CX-5 is here and it's kind of a big deal. Book a test drive today. One of Australia’s most loved SUVs just got better. The Next-Gen Mazda...

  3. 3
    Repco Auto Parts - Car Parts Online & In Store https://www.repco.com.au › exclusive › offers

    Car Parts, Accessories & Tools. All You Need To Keep Your Vehicle In Good Shape!

  4. 4
    Grab it at Supercheap Auto https://www.supercheapauto.com.au

    Never Be Without Spare Parts — Great Value On Spare Parts From The Best Brands. Shop Now At Supercheap Auto. Find Durable, High-Quality Parts That Prioritise The Your Safety...

  5. 5
    20% Off All Wiper Blades Today | Use code STOCKTAKE20 to Save https://www.wipersdirect.com.au

    Save 20% Off All Wiper Blades — Use Code: STOCKTAKE20 — Fast Free Delivery Australia Wide

Copyright © Adthena. All rights reserved.

In the world of automotive PPC, 4WD Supacentre captures adventure seekers with deals on outdoor gear, while Mazda entices with the allure of the Next-Gen CX-5. Repco and Supercheap Auto focus on vehicle maintenance essentials, and Wipers Direct offers irresistible discounts on wiper blades.

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