AUS Automotive Auto Care, Services & Repair - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Auto Care, Services & Repair category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Automotive Auto Care, Services & Repair AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	20.3300567285
	79.6699432715

20%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	18
	82

18%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	2%
Transactional	10%
Navigational	6%
Seasonal	0%
Local	4%
Problem Solving	16%

Market Exposure

Share of Clicks for top 10 AUS Automotive Auto Care, Services & Repair brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
mynrma.com.au	12.5
toyota.com.au	10.05
supercheapauto.com.au	6.43
lubemobile.com.au	6.4
budgetdirect.com.au	6.18
mycar.com.au	5.15
mobiletyreshop.com.au	2.86
racq.com.au	2.77
obrien.com.au	1.64
youi.com.au	1.61
others	44.41

mynrma.com.au - 12.5%
toyota.com.au - 10.05%
supercheapauto.com.au - 6.43%
lubemobile.com.au - 6.4%
budgetdirect.com.au - 6.18%
mycar.com.au - 5.15%
mobiletyreshop.com.au - 2.86%
racq.com.au - 2.77%
obrien.com.au - 1.64%
youi.com.au - 1.61%
others - 44.41%

In the automotive PPC landscape, mynrm.com.au leads with 12.5% click share, followed by toyota.com.au at 10.05%. ‘Others’ dominate with 44.41%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Automotive Auto Care, Services & Repair brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	budgetdirect.com.au	mycar.com.au	lubemobile.com.au	mynrma.com.au	racv.com.au	toyota.com.au	mobiletyreshop.com.au	racq.com.au	rac.com.au	youi.com.au
2026/01/01	8.39%	6.99%	3.61%	9.22%	1.01%	2.09%	2.39%	0.48%	3.49%	0.58%
2026/01/02	8.66%	8.91%	4.48%	6.82%	2.3%	2.9%	2.12%	1.68%	0.79%	7.72%
2026/01/03	10.36%	7.08%	3.97%	6.41%	1.52%	2.08%	2.19%	9.18%	0.38%	0.62%
2026/01/04	11.1%	5.26%	6.61%	7.64%	5.28%	3.39%	1.53%	2.38%	0.87%	1.15%
2026/01/05	12.17%	4.6%	4.78%	6.44%	3.41%	2.21%	2.31%	6.04%	1.28%	7.72%
2026/01/06	10.48%	4.18%	5.55%	7.64%	3.72%	2.69%	2.22%	3.02%	1.67%	7.85%
2026/01/07	8.83%	6.33%	4.97%	5.62%	2.38%	2.65%	2.04%	2.76%	0.81%	5.24%
2026/01/08	9.64%	4.57%	4.07%	6.4%	3.6%	2.34%	2.33%	2.9%	1.14%	5.95%
2026/01/09	9.93%	4.71%	4.3%	9.54%	0.62%	3.15%	2.98%	1.92%	1.17%	5.63%
2026/01/10	9.78%	5.4%	5.25%	11.86%	2.9%	3.37%	3.05%	5.38%	0.43%	1.06%
2026/01/11	9.33%	3.51%	3.63%	16.86%	1.44%	2.05%	2.34%	1.81%	3.15%	1.42%
2026/01/12	11.31%	4.94%	4.21%	12.61%	2%	2.76%	2.36%	3.55%	1.04%	6.7%
2026/01/13	9.6%	3.41%	5.54%	11.39%	2.9%	3.37%	2.68%	4.95%	3.64%	5.36%
2026/01/14	9.76%	2.94%	5.79%	12.51%	0.92%	2.71%	2.12%	3.07%	0.83%	6.72%
2026/01/15	10.28%	2.87%	5.46%	7.87%	2.02%	3.39%	2.44%	6.8%	2.48%	7.2%
2026/01/16	9.86%	4.68%	4.27%	9.48%	0.62%	3.13%	2.95%	1.91%	1.16%	5.64%
2026/01/17	9.42%	5.46%	4.27%	10.83%	2.3%	3.86%	1.79%	2.08%	2%	1.13%
2026/01/18	9.27%	5.39%	4.57%	6.17%	1.19%	3.56%	2.45%	7.35%	2.43%	1.17%
2026/01/19	9.85%	5.35%	6.49%	9.51%	1.29%	3.8%	1.19%	2.37%	4.32%	3.31%
2026/01/20	8.05%	4.29%	9.94%	9.01%	0.71%	2.73%	2.09%	1.87%	1.59%	3.47%
2026/01/21	8.75%	5.87%	7.33%	8.75%	2.15%	3.28%	1.62%	5.84%	1.04%	2.34%
2026/01/22	7.24%	4.22%	7.83%	12.83%	1.62%	2.96%	2.72%	1.28%	1.93%	2.95%
2026/01/23	5.34%	9.73%	6.87%	7.05%	1.1%	2.35%	1.89%	5.71%	0.43%	3.2%
2026/01/24	9.17%	3.95%	5.81%	7.92%	3.02%	3.24%	2.22%	3.82%	3.84%	0.85%
2026/01/25	8.26%	5.07%	5.74%	10.98%	0.88%	2.54%	2.08%	5.35%	3.88%	0.9%
2026/01/26	7.56%	5.57%	4.21%	4.86%	2.16%	3.11%	2.31%	3.47%	2.76%	3.43%
2026/01/27	8.74%	6.49%	6.57%	7.56%	3.13%	2.68%	0.47%	3.94%	0.33%	2.11%
2026/01/28	8.75%	6.41%	7.77%	7.75%	2.11%	3.26%	1.14%	5%	1.1%	2.76%
2026/01/29	9.35%	4.87%	5.52%	6.87%	1.79%	3.51%	2.52%	3.22%	4.03%	2.85%
2026/01/30	8.86%	5.96%	5.77%	7.3%	2%	3.83%	2.88%	2.66%	2.69%	3.02%
2026/01/31	8.88%	8.41%	6.2%	4.87%	4.71%	3.29%	2.49%	2.39%	1.04%	0.79%

budgetdirect.com.au
mycar.com.au
lubemobile.com.au
mynrma.com.au
racv.com.au
toyota.com.au
mobiletyreshop.com.au
racq.com.au
rac.com.au
youi.com.au

In January 2026, Budget Direct led with fluctuating spend, peaking mid-month. MyCar’s spend dipped initially, then surged. Lube Mobile and MyNRMA showed consistent growth. RACV, Toyota, and Mobile Tyre Shop maintained steady trends. RAC and Youi had sporadic spikes.

Market Exposure

Competitor Count for AUS Automotive Auto Care, Services & Repair

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/01/01	287
2026/01/02	276
2026/01/03	283
2026/01/04	265
2026/01/05	271
2026/01/06	287
2026/01/07	276
2026/01/08	284
2026/01/09	243
2026/01/10	254
2026/01/11	233
2026/01/12	254
2026/01/13	258
2026/01/14	270
2026/01/15	264
2026/01/16	243
2026/01/17	269
2026/01/18	266
2026/01/19	271
2026/01/20	258
2026/01/21	273
2026/01/22	267
2026/01/23	274
2026/01/24	288
2026/01/25	269
2026/01/26	305
2026/01/27	292
2026/01/28	288
2026/01/29	297
2026/01/30	285
2026/01/31	280

January saw fluctuating advertiser numbers, starting at 287, dipping mid-month, and peaking at 305 on the 26th, before closing at 280.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Auto Care, Services & Repair

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
checkvin.com.au	1.88%
lubemobile.com.au	1.52%
mycar.com.au	1.07%
saltycaptain.com.au	0.91%
supercheapauto.com.au	0.45%
youi.com.au	-0.7%
giraffetools.com	-0.87%
obrien.com.au	-0.88%
budgetdirect.com.au	-1.23%
mynrma.com.au	-2.1%

In the past month, checkvin.com.au surged with a 1.88% click share increase, while mynra.com.au faced a 2.1% decline.

Campaign Efficiency

AUS Automotive Auto Care, Services & Repair Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	mycar.com.au	supercheapauto.com.au	budgetdirect.com.au	lubemobile.com.au	midas.com.au	mynrma.com.au	toyota.com.au	saltycaptain.com.au	racq.com.au	youi.com.au
2026/01/01	6.57%	9.01%	7.73%	2.53%	4.94%	7.69%	2.65%	0.65%	0.22%	0.32%
2026/01/02	9.19%	5.6%	5.7%	3.11%	2.03%	6.16%	3.38%	1.26%	1.58%	4.32%
2026/01/03	8.18%	9.7%	6.43%	3.24%	1.67%	4.99%	2.63%	3.58%	4.25%	0.23%
2026/01/04	4.77%	8.46%	7.44%	4.39%	1.58%	7.16%	3.54%	3.83%	1.45%	0.38%
2026/01/05	4.67%	5.99%	9.31%	3.58%	1.23%	9.45%	3.26%	1.09%	4.28%	4.03%
2026/01/06	5.56%	4.43%	8.78%	4.62%	2.44%	8.87%	3.51%	0.52%	2.63%	3.38%
2026/01/07	7.6%	9.19%	6.46%	3.49%	0.01%	3.76%	2.98%	2.54%	2.24%	2.28%
2026/01/08	6.13%	5.09%	6.94%	3.14%	2.05%	7.18%	3.1%	0.8%	1.73%	2.67%
2026/01/09	4.82%	3.41%	8.61%	3.67%	1.65%	8.65%	4.43%	0.35%	1.96%	3.12%
2026/01/10	4.83%	3.58%	6.16%	4.2%	2.25%	9.34%	4.1%	2.78%	3.73%	0.36%
2026/01/11	3.81%	6.42%	5.68%	2.92%	2.48%	11.42%	2.75%	0.78%	1.49%	0.55%
2026/01/12	6.1%	4.38%	8.03%	3.59%	5.06%	12.55%	3.35%	0.92%	2.94%	3.21%
2026/01/13	4.33%	3.04%	6.89%	5.05%	2.49%	9.79%	4.88%	0.83%	3.12%	3.43%
2026/01/14	3.27%	4.13%	7.33%	4.07%	0.59%	9.55%	3.3%	0.19%	1.6%	3.7%
2026/01/15	3.75%	2.35%	7.5%	4.38%	0.99%	7.17%	4.5%	0.31%	3.48%	3.37%
2026/01/16	4.83%	3.43%	8.63%	3.68%	1.65%	8.66%	4.44%	0.35%	1.97%	3.12%
2026/01/17	5.88%	1.36%	6.86%	4.24%	1.96%	9.87%	4.44%	0.9%	2.33%	0.41%
2026/01/18	6.89%	2.13%	5.96%	3.67%	0.33%	5.31%	4.28%	0.44%	4.5%	0.42%
2026/01/19	5.5%	2.01%	7.31%	5.31%	1.46%	9.58%	5.19%	0.86%	1.69%	1.99%
2026/01/20	4.99%	5.99%	5.16%	9.5%	0.87%	8.89%	3.42%	1.17%	1.09%	1.94%
2026/01/21	5.64%	6.3%	5.68%	7.1%	3.87%	7.24%	3.84%	1.74%	4.22%	0.92%
2026/01/22	4.75%	6.66%	4.13%	8.24%	1.81%	7.13%	3.68%	5.2%	0.98%	1.19%
2026/01/23	11.86%	8.59%	3.48%	4.96%	0.54%	8.56%	3.06%	3.65%	2.43%	1.99%
2026/01/24	3.97%	5.72%	4.88%	4.05%	0.27%	7.51%	3.3%	2.94%	2.15%	0.31%
2026/01/25	5.26%	5.45%	4.89%	4.18%	1.42%	8.43%	3.02%	1.4%	2.64%	0.32%
2026/01/26	5.79%	3.27%	3.96%	3.94%	0.59%	5.69%	3.45%	1.77%	3.06%	1.87%
2026/01/27	6.03%	3.7%	4.75%	5.05%	0.74%	9.08%	3.56%	2.25%	2.69%	1.21%
2026/01/28	6.21%	3.84%	4.7%	7.54%	0.13%	8.41%	3.59%	2.82%	2%	1%
2026/01/29	5.11%	4.39%	6.36%	4.61%	0.47%	6.73%	3.87%	2.7%	2.19%	1.33%
2026/01/30	6.67%	6.66%	5.4%	4.61%	2.25%	4.92%	4.41%	2.05%	1.75%	1.54%
2026/01/31	8.59%	7.67%	5.7%	4.93%	4.71%	3.98%	3.49%	3.16%	1.63%	0.25%

mycar.com.au
supercheapauto.com.au
budgetdirect.com.au
lubemobile.com.au
midas.com.au
mynrma.com.au
toyota.com.au
saltycaptain.com.au
racq.com.au
youi.com.au

In January 2026, mycar.com.au saw fluctuating impressions, peaking at 11.86% on the 23rd. supercheapauto.com.au’s share varied, ending at 7.67%. budgetdirect.com.au maintained stability, closing at 5.7%. mynrma.com.au led, peaking at 12.55% on the 12th.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Auto Care, Services & Repair

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Automotive Auto Care, Services & Repair - Last month

1
Call Now - 24/7 Car Battery - Fast Battery Replacement https://www.247roadsideassistance.com.au/cars-4wd
Need a new car or 4WD battery? We deliver & install high-performance batteries anywhere, 24/7.
2
Now Just $76.46/Year. Bargain - 24/7 Roadside Assistance https://www.budgetdirect.com.au › roadside › assistance
Now just $76.46 for your first year with your 15%‡ online discount. Buy now!
3
The Mechanic That Comes To You https://www.lubemobile.com.au
Same Day Mechanical Repairs — Over 90% Of Mechanical Repairs Are...
4
mycar Mechanic | Schedule Your Car Repair Today https://www.mycar.com.au
Backed By A Team Of Specialists We Ensure Your Vehicle Is In Safe Hands At mycar.
5
NRMA roadside assistance https://www.mynrma.com.au
NRMA Roadside Assistance — Join Australia's largest roadside assistance network from $11.65 per month. T&Cs apply.

In the competitive landscape of automotive services, five advertisers stand out with compelling PPC text ads. 247roadsideassistance.com.au emphasizes urgency and reliability with 24/7 battery replacement. Budgetdirect.com.au offers affordability with a $76.46 annual roadside assistance deal. Lubemobile.com.au highlights convenience with mobile mechanical repairs. Mycar.com.au assures expertise with specialist-backed repairs. Mynrma.com.au promotes trust with Australia’s largest roadside network.

Frequently Asked Questions

Why is the AUS Automotive Auto Care, Services & Repair January 2026 Report useful and how should I use it?

Why is the AUS Automotive Auto Care, Services & Repair January 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Automotive Auto Care, Services & Repair January 2026 Report
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How often is the data updated?

Data within the AUS Automotive Auto Care, Services & Repair January 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Automotive Auto Care, Services & Repair January 2026 Report?

The AUS Automotive Auto Care, Services & Repair January 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

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Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Yes. The AUS Automotive Auto Care, Services & Repair January 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Automotive Auto Care, Services & Repair January 2026 Report for?

The AUS Automotive Auto Care, Services & Repair January 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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AUS Automotive Auto Care, Services & Repair - PPC Market Share Analysis January 2026