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AUS Automotive Auto Care, Services & Repair - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Auto Care, Services & Repair category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Auto Care, Services & Repair – AUS

Google AI Overview visibility for Automotive Auto Care, Services & Repair AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 28.0747626386
71.9252373614
28%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 8
92
8%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 3%
Navigational 2%
Seasonal 0%
Local 1%
Problem Solving 42%

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Market Exposure

Share of Clicks for top 10 AUS Automotive Auto Care, Services & Repair brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
mynrma.com.au 19.37
toyota.com.au 7.85
mycar.com.au 6.26
budgetdirect.com.au 5.49
lubemobile.com.au 3.84
gio.com.au 3.75
supercheapauto.com.au 3.7
checkvin.com.au 3.15
racq.com.au 2.81
mobiletyreshop.com.au 1.89
others 41.89
  • mynrma.com.au - 19.37%
  • toyota.com.au - 7.85%
  • mycar.com.au - 6.26%
  • budgetdirect.com.au - 5.49%
  • lubemobile.com.au - 3.84%
  • gio.com.au - 3.75%
  • supercheapauto.com.au - 3.7%
  • checkvin.com.au - 3.15%
  • racq.com.au - 2.81%
  • mobiletyreshop.com.au - 1.89%
  • others - 41.89%

Copyright © Adthena. All rights reserved.

In the automotive PPC landscape, ‘mynrma.com.au’ leads with 19.37% click share, while ‘others’ dominate at 41.89%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Automotive Auto Care, Services & Repair brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date budgetdirect.com.au gio.com.au mynrma.com.au racq.com.au racv.com.au checkvin.com.au mycar.com.au aami.com.au lubemobile.com.au toyota.com.au
2026/03/01 10.65% 3.42% 12.26% 1.06% 5.13% 3.39% 5.37% 2.75% 8.01% 2.82%
2026/03/02 8.86% 4.12% 12.08% 3.96% 0.65% 9.76% 6.74% 0.85% 3.33% 2.14%
2026/03/03 7.77% 3.12% 8.85% 2.88% 1.19% 3.27% 4.49% 2.75% 5.79% 1.84%
2026/03/04 10.03% 6.89% 11.68% 0.77% 3.99% 3.35% 5.78% 1.89% 4.82% 2.39%
2026/03/05 6.52% 8.09% 8.76% 1.32% 2.72% 3.01% 5.54% 1.8% 3.31% 2.16%
2026/03/06 6.09% 8.99% 10.43% 3.16% 1.43% 1.86% 8.22% 1.82% 3.65% 2.38%
2026/03/07 8.75% 7.5% 7.43% 4.2% 3.8% 1.39% 9.27% 2.59% 3.57% 2.04%
2026/03/08 8.02% 5.07% 6.98% 6.28% 3.16% 2.98% 11.59% 1.56% 3.87% 2.44%
2026/03/09 7.85% 7.46% 5.45% 2.05% 1.84% 6.86% 8.49% 2.37% 4.04% 2.53%
2026/03/10 7.6% 8.59% 8.92% 1.95% 1.21% 4.52% 9.75% 1.84% 5.56% 2.74%
2026/03/11 8.94% 7.06% 9.8% 1.77% 4.46% 2% 6.94% 2.84% 4.21% 1.71%
2026/03/12 8.74% 8.5% 9.07% 6.69% 1.48% 2.95% 6.87% 1.59% 3.82% 2.28%
2026/03/13 6.03% 6.2% 6.69% 2.97% 5.27% 7.54% 8.88% 0.8% 2.85% 2.57%
2026/03/14 7.4% 7.56% 6.99% 2.63% 4.49% 8.78% 6.98% 2.07% 3.02% 1.86%
2026/03/15 9.15% 6.59% 7.12% 4.53% 6.02% 1.1% 7.24% 0.7% 5.08% 2.32%
2026/03/16 6.56% 8.05% 6.1% 4.96% 1.1% 4.04% 8.11% 2.91% 9.17% 2.26%
2026/03/17 8.13% 8.28% 9.35% 2.31% 0.61% 4.68% 7.06% 2.53% 4.56% 2.39%
2026/03/18 8.4% 3.39% 9.46% 4.9% 4.16% 5.71% 8.05% 4.52% 4.14% 2.57%
2026/03/19 9.86% 3.75% 9.84% 4.91% 2.31% 4.72% 5.21% 2.06% 3.34% 2.13%
2026/03/20 10.46% 4.46% 9.24% 3.47% 3.53% 5.5% 6.8% 1.65% 2.32% 2.45%
2026/03/21 8.67% 11.27% 13.09% 3.55% 1.14% 5.63% 4.76% 1.52% 2.14% 2.65%
2026/03/22 9.02% 4.86% 10.86% 1.59% 4.39% 2.25% 9.25% 3.76% 3.61% 2.95%
2026/03/23 7.41% 5.88% 10.5% 5.61% 2.65% 5.33% 5.32% 3.45% 4.4% 2.28%
2026/03/24 8.14% 7.86% 10.87% 2.11% 0.98% 1.67% 2.95% 1.94% 6.93% 2.21%
2026/03/25 6.75% 7.63% 8.49% 3.44% 1.73% 5% 3.78% 1.66% 5.37% 2.44%
2026/03/26 8.74% 9.14% 6.99% 4.13% 5.37% 5.15% 4.63% 3.17% 2.78% 2.28%
2026/03/27 13.25% 14.16% 12.27% 5.43% 2.77% 2.08% 1.9% 2.98% 1.88% 2.39%
2026/03/28 7.26% 6.98% 7.89% 7.12% 7.49% 3.89% 4.28% 3.04% 1.27% 2.65%
2026/03/29 11.27% 11.36% 9.27% 3.98% 0.74% 2.78% 3.25% 3.9% 4.04% 2.56%
2026/03/30 11.67% 11.46% 10.52% 2.81% 1.21% 1.56% 3.24% 3.97% 2.29% 2.66%
2026/03/31 15.37% 8.69% 7.99% 7.71% 4.11% 3.75% 2.46% 2.41% 2.11% 1.29%
  • budgetdirect.com.au
  • gio.com.au
  • mynrma.com.au
  • racq.com.au
  • racv.com.au
  • checkvin.com.au
  • mycar.com.au
  • aami.com.au
  • lubemobile.com.au
  • toyota.com.au

Copyright © Adthena. All rights reserved.

Budget Direct’s spend share fluctuated, peaking at 15.37% on March 31. GIO saw a significant rise, reaching 14.16% on March 27. MyNRMA maintained a steady presence, while RACQ and RACV had modest shares. CheckVIN and MyCar showed varied trends, with AAMI and Lube Mobile experiencing lower shares. Toyota’s share remained consistent throughout March.

Market Exposure

Competitor Count for AUS Automotive Auto Care, Services & Repair

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 265
2026/03/02 298
2026/03/03 303
2026/03/04 293
2026/03/05 291
2026/03/06 309
2026/03/07 290
2026/03/08 279
2026/03/09 304
2026/03/10 280
2026/03/11 281
2026/03/12 290
2026/03/13 278
2026/03/14 262
2026/03/15 254
2026/03/16 285
2026/03/17 281
2026/03/18 267
2026/03/19 279
2026/03/20 271
2026/03/21 252
2026/03/22 259
2026/03/23 287
2026/03/24 251
2026/03/25 270
2026/03/26 274
2026/03/27 239
2026/03/28 244
2026/03/29 263
2026/03/30 275
2026/03/31 235

Copyright © Adthena. All rights reserved.

March began with 265 advertisers, peaking at 309 on March 6. A decline followed, ending the month at 235.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Auto Care, Services & Repair

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
mynrma.com.au 3.31%
budgetdirect.com.au 1.81%
toyota.com.au 0.75%
autobarn.com.au 0.59%
racq.com.au 0.54%
vicroads.vic.gov.au -0.54%
aliexpress.com -0.75%
supercheapauto.com.au -1.02%
lubemobile.com.au -1.35%
mycar.com.au -4.02%

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mycar.com.au saw a significant drop of 4.02%, while mynrma.com.au surged by 3.31%. Budgetdirect.com.au gained 1.81%, and toyota.com.au rose by 0.75%.

Campaign Efficiency

AUS Automotive Auto Care, Services & Repair Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date mynrma.com.au budgetdirect.com.au gio.com.au checkvin.com.au racq.com.au mycar.com.au toyota.com.au supercheapauto.com.au lubemobile.com.au autobarn.com.au
2026/03/01 11.72% 4.69% 4.37% 8.31% 1.21% 5.08% 2.68% 4.87% 7.56% 0%
2026/03/02 10.34% 5.15% 3.35% 10.6% 2.76% 6.4% 2.65% 3.81% 2.17% 1.81%
2026/03/03 12.57% 4.53% 2.97% 4.05% 2.49% 4.45% 2.34% 3.27% 5.44% 0%
2026/03/04 11.37% 5.37% 5.56% 5.3% 0.66% 5.83% 3.21% 2.68% 4.1% 0%
2026/03/05 7.71% 3.58% 5.59% 3.38% 1.4% 4.65% 2.48% 4.14% 2.21% 0%
2026/03/06 11.6% 3.42% 7.53% 2.34% 2.01% 6.89% 3.02% 2.72% 2.92% 0.15%
2026/03/07 10.58% 5.14% 7.26% 2.37% 2.27% 9.75% 2.56% 4.21% 2.81% 0.03%
2026/03/08 10.72% 5.46% 4.63% 4.35% 3.89% 10.15% 3.14% 3.5% 3.04% 2.24%
2026/03/09 7.54% 4.48% 6.41% 8.7% 1.35% 8.24% 3.13% 2.55% 3.29% 4.1%
2026/03/10 10.5% 4.67% 6.58% 5.37% 2.34% 9.72% 3.78% 1.67% 4.54% 2.16%
2026/03/11 10.06% 5.15% 5.78% 3.67% 2.06% 6.68% 2.41% 4.13% 3.87% 4.12%
2026/03/12 11.51% 5.15% 7.44% 3.37% 5.18% 6.4% 3.01% 6.69% 4.08% 3.71%
2026/03/13 9.36% 3.41% 5.16% 8.16% 2.54% 8.12% 3.21% 3.53% 1.96% 0.09%
2026/03/14 8.68% 4.66% 6.15% 9.78% 3.29% 6.49% 2.44% 3.61% 1.99% 3.61%
2026/03/15 10.2% 5.76% 6.57% 1.68% 4.95% 6.17% 2.9% 1.93% 4.72% 2.15%
2026/03/16 9.1% 4.41% 7.36% 4.88% 3.83% 8.86% 2.81% 2.35% 8.52% 3.47%
2026/03/17 8.53% 4.9% 6.23% 4.72% 2.01% 7.33% 2.92% 4.73% 3.57% 1.82%
2026/03/18 9.67% 5.12% 2.49% 7.73% 4.06% 9.86% 3.3% 2.71% 3.14% 6.72%
2026/03/19 12.47% 6.35% 2.91% 6.15% 3.88% 5.16% 2.78% 2.99% 2.71% 0.01%
2026/03/20 11.33% 6.79% 4.02% 6.64% 3.11% 7.41% 3.09% 3.48% 1.43% 5.9%
2026/03/21 14.42% 6.5% 10.99% 7.1% 2.42% 4.26% 3.42% 2.49% 1.48% 7.23%
2026/03/22 14.47% 6.17% 4.69% 3.7% 1.5% 9.29% 3.9% 2.27% 2.65% 5.1%
2026/03/23 11.93% 5.07% 5.59% 7.59% 3.36% 5.46% 3.06% 3.44% 4.37% 6.53%
2026/03/24 9.89% 5.3% 6.2% 2.54% 1.93% 2.36% 2.82% 1.82% 7.48% 2.35%
2026/03/25 11.38% 4.59% 7.16% 6.28% 2.49% 3.87% 3.19% 3.23% 4.86% 0%
2026/03/26 9.98% 5.81% 9.41% 7.07% 3.63% 4.83% 2.98% 4.14% 1.89% 0%
2026/03/27 12.18% 9.58% 12.28% 3.42% 4.1% 1.73% 2.85% 2.15% 1.11% 2.88%
2026/03/28 9.54% 5.92% 6.87% 5.72% 6.57% 4.37% 3.65% 1.69% 0.96% 0%
2026/03/29 12% 8.67% 10.92% 4.08% 3.23% 3.38% 3.62% 2.84% 3.64% 0%
2026/03/30 12.1% 9.82% 11.03% 2.69% 2.38% 4.08% 4.25% 2.09% 1.9% 0.11%
2026/03/31 11.98% 11.65% 9.05% 5.54% 5.24% 2.79% 2.02% 1.91% 1.69% 0.26%
  • mynrma.com.au
  • budgetdirect.com.au
  • gio.com.au
  • checkvin.com.au
  • racq.com.au
  • mycar.com.au
  • toyota.com.au
  • supercheapauto.com.au
  • lubemobile.com.au
  • autobarn.com.au

Copyright © Adthena. All rights reserved.

In March 2026, mynrm.com.au led with fluctuating impressions, peaking mid-month. Budgetdirect.com.au and gio.com.au showed steady growth, while checkvin.com.au and racq.com.au had varied trends. The month ended with mynrm.com.au maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Auto Care, Services & Repair

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Automotive Auto Care, Services & Repair - Last month
  1. 1
    REVS Check By Rego $15 - Instant Vehicle History $15 https://ppsr.checkvin.com.au › _free_updates

    Instant official history reports on a motor vehicle registered anywhere in Australia

  2. 2
    GIO Roadside Assistance NSW - Stay Covered 24/7 https://www.gio.com.au

    Roadside Assist Is a Simple & Affordable Way To Stay Covered 24/7 On Roads Australia-Wide.

  3. 3
    The Mechanic That Comes To You - Same Day Mechanical Repairs https://www.lubemobile.com.au

    We Fix Mechanical, Electrical, Engine And Exhaust Problems On All Popular Makes and Models

  4. 4
    24/7 Roadside Australia wide https://www.mynrma.com.au › business › roadside

    Australia's Most Trusted — NRMA Australia’s Largest Roadside Assist Network Keeps Your Business Moving 24/7. 24/7 Assistance.

  5. 5
    Toyota Servicing https://www.toyota.com.au › genuine › toyota-service

    Book A Service Today — The Experts Servicing Your Car Specialize in Toyotas. Book A Service & Get A Quote Now! Pay...

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In the competitive landscape of automotive services, five top-performing Google PPC ads stand out. Checkvin.com.au offers instant vehicle history checks for $15, emphasizing affordability and speed. GIO and NRMA both highlight 24/7 roadside assistance, with GIO focusing on simplicity and affordability, while NRMA leverages trust and network size. Lubemobile.com.au promises convenience with same-day mechanical repairs at your location. Toyota.com.au underscores expertise in servicing Toyota vehicles, inviting users to book and get quotes easily. Each ad uniquely addresses customer needs, from convenience to trust and specialization.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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