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AUS Automotive Auto Care, Services & Repair - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Auto Care, Services & Repair category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Automotive Auto Care, Services & Repair brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
toyota.com.au 6.93
budgetdirect.com.au 5.36
supercheapauto.com.au 5.21
saltycaptain.com.au 4.55
mycar.com.au 4.21
lubemobile.com.au 4.04
giraffetools.com 3.89
mynrma.com.au 3.42
obrien.com.au 3.35
racq.com.au 2.54
others 56.5

Copyright © Adthena. All rights reserved.

In the automotive PPC landscape, ‘others’ dominate with 56.5% click share. Toyota leads individual advertisers at 6.93%, followed by Budget Direct and Supercheap Auto.

Market Exposure

Share of Spend for the top 10 AUS Automotive Auto Care, Services & Repair brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date mycar.com.au budgetdirect.com.au mynrma.com.au racq.com.au obrien.com.au lubemobile.com.au toyota.com.au gio.com.au tintacar.com.au giraffetools.com
2025/05/01 6.08% 5.35% 2.29% 2.73% 1.97% 1.13% 2.56% 1.89% 3.37% 3.9%
2025/05/02 5.19% 6.54% 2.95% 5.26% 2.6% 1.03% 2.85% 1.46% 2.04% 2.16%
2025/05/03 5.08% 6.04% 2.94% 5.98% 2.15% 1.3% 2.58% 1.12% 2.85% 0.98%
2025/05/04 3.2% 9.24% 6.29% 2.91% 2.22% 1.56% 2.52% 3.5% 3.07% 1.94%
2025/05/05 4.04% 7.92% 4.7% 3.82% 2.66% 3.33% 2.76% 2.57% 1.93% 1.19%
2025/05/06 3.05% 8.85% 8.5% 1.15% 1.8% 2.21% 4.05% 4.14% 2.67% 3.16%
2025/05/07 3.49% 9.31% 3.28% 3.07% 1.44% 4.5% 2.97% 1.64% 3.56% 5.11%
2025/05/08 3.65% 8.33% 4.18% 1.3% 2.71% 1.81% 2.92% 2.1% 4.49% 3.02%
2025/05/09 5.03% 9.39% 5% 1.48% 2.1% 2.69% 2.89% 2.9% 2.65% 0%
2025/05/10 3.93% 8.63% 4.86% 1.79% 4.17% 2.39% 3.16% 2.73% 2.91% 0.71%
2025/05/11 2.58% 7.23% 5.91% 4.36% 4.17% 2.65% 2.56% 2.7% 2.88% 0.68%
2025/05/12 3.43% 7.62% 3.96% 3.07% 2.32% 2.8% 2.99% 2.96% 4.07% 3.04%
2025/05/13 4.99% 8.37% 5.82% 1.85% 2.06% 3.75% 3.79% 3.02% 1.98% 3.56%
2025/05/14 4.45% 8.59% 2.22% 6.33% 2.08% 2.21% 3.57% 0.97% 2.61% 1.6%
2025/05/15 4.05% 8.53% 7.12% 2.77% 2.52% 2.45% 2.85% 1.82% 1.08% 3.4%
2025/05/16 4.06% 7.67% 6.37% 3.3% 2.64% 2.07% 3.23% 3.34% 0.25% 2.33%
2025/05/17 4.62% 7.32% 7.6% 1.96% 4.54% 1.85% 3.5% 1.72% 1.37% 3.83%
2025/05/18 4.83% 8.12% 8.33% 2.61% 3.19% 4.62% 2.68% 2.06% 1.16% 0.11%
2025/05/19 3.24% 9.78% 4.37% 1.35% 2.76% 3.88% 3.75% 1.47% 1% 2.14%
2025/05/20 3.98% 9.53% 7.38% 3.94% 3.18% 5.85% 2.97% 2.39% 1.79% 1.37%
2025/05/21 3.17% 9.93% 4.22% 4.65% 2.99% 3.27% 2.94% 0.43% 0.89% 1.8%
2025/05/22 7.56% 8.5% 4.72% 5.11% 3.06% 4.88% 2.18% 1.96% 1.07% 1.5%
2025/05/23 8.71% 8.42% 4.6% 3.27% 2.8% 3.27% 3.34% 2.23% 0.49% 2.8%
2025/05/24 6.91% 8.09% 6.25% 1.89% 2.76% 3.01% 2.75% 3.38% 1.02% 3.24%
2025/05/25 6.19% 5.42% 4.56% 4.25% 2.71% 6.78% 3.35% 1.88% 1.41% 0.09%
2025/05/26 7.61% 6.38% 4.4% 2.58% 2.38% 5.85% 3.11% 2.58% 1% 1.89%
2025/05/27 8.03% 7.59% 3.12% 5.04% 1.75% 7.1% 2.19% 1.16% 0.64% 1.31%
2025/05/28 4.76% 8.1% 2.7% 6.38% 2.01% 6.83% 1.57% 0.75% 0.89% 1.27%
2025/05/29 5.89% 8.45% 3.15% 2.2% 3.52% 4.36% 1.2% 0.52% 2.01% 0.66%
2025/05/30 5.52% 8.67% 5.96% 2.08% 3.68% 4.05% 1.8% 1.31% 1.2% 0.82%
2025/05/31 8.91% 8.42% 5.42% 5.34% 2.75% 2.61% 2.08% 1.62% 1.33% 0%

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In May 2025, Budget Direct led PPC spend, peaking at 9.93% on May 21. MyCar saw fluctuations, ending strong at 8.91%. Giraffe Tools had minimal activity, closing at 0%.

Market Exposure

Competitor Count for AUS Automotive Auto Care, Services & Repair

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 453
2025/05/02 445
2025/05/03 456
2025/05/04 443
2025/05/05 440
2025/05/06 456
2025/05/07 463
2025/05/08 490
2025/05/09 499
2025/05/10 445
2025/05/11 478
2025/05/12 464
2025/05/13 466
2025/05/14 476
2025/05/15 494
2025/05/16 466
2025/05/17 456
2025/05/18 441
2025/05/19 487
2025/05/20 453
2025/05/21 464
2025/05/22 483
2025/05/23 464
2025/05/24 452
2025/05/25 443
2025/05/26 471
2025/05/27 448
2025/05/28 448
2025/05/29 438
2025/05/30 426
2025/05/31 436

Copyright © Adthena. All rights reserved.

In May 2025, advertiser numbers fluctuated, peaking at 499 on May 9. The month concluded with a decline, ending at 436.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Auto Care, Services & Repair

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
lubemobile.com.au 2.45%
blahst.com.au 2.1%
mycar.com.au 1.74%
racq.com.au 0.89%
rac.com.au 0.57%
nationalwindscreens.com.au -0.71%
toyota.com.au -0.76%
tintacar.com.au -1.58%
giraffetools.com -1.78%
saltycaptain.com.au -4.74%

Copyright © Adthena. All rights reserved.

In the past month, lubemobile.com.au surged by 2.45%, while saltycaptain.com.au dropped by 4.74%. Blahst.com.au and mycar.com.au also saw positive gains, contrasting with declines for giraffetools.com and tintacar.com.au.

Campaign Efficiency

AUS Automotive Auto Care, Services & Repair Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date mycar.com.au budgetdirect.com.au supercheapauto.com.au lubemobile.com.au mynrma.com.au toyota.com.au tintacar.com.au saltycaptain.com.au blahst.com.au giraffetools.com
2025/05/01 3.81% 2.53% 1.44% 0.83% 0.64% 1.45% 3% 21.88% 1.92% 7.83%
2025/05/02 3.46% 3.32% 2.54% 0.8% 1.47% 1.83% 1.94% 15.71% 2.39% 4.97%
2025/05/03 4.47% 2.97% 2.91% 0.87% 1.52% 1.82% 3.19% 14.37% 3.9% 2.02%
2025/05/04 2.81% 4.84% 8.43% 1.5% 2.77% 1.95% 3.56% 7.79% 0.2% 5.97%
2025/05/05 3.5% 4.46% 5.03% 2.65% 2.32% 2.19% 2.14% 14.29% 2.53% 2.6%
2025/05/06 2.95% 4.77% 3.54% 1.7% 3.61% 3.07% 3.17% 11.42% 0.14% 7.96%
2025/05/07 3.03% 4.24% 1.93% 3.24% 1.1% 1.93% 3.46% 16.57% 0% 11.98%
2025/05/08 3.47% 4.21% 5.1% 1.28% 1.98% 2.18% 4.67% 10.36% 2% 7.75%
2025/05/09 5.37% 5.81% 3.94% 1.98% 2.67% 2.38% 3.45% 5.92% 0.02% 0%
2025/05/10 3.8% 5.34% 6.96% 1.66% 2.34% 2.54% 3.7% 6% 0.03% 2.74%
2025/05/11 2.49% 4.22% 6.24% 1.9% 3.21% 2.07% 3.34% 9.63% 0.12% 2.58%
2025/05/12 3.35% 4.04% 2.34% 2.03% 1.9% 2.27% 4.26% 10.43% 0.07% 7.35%
2025/05/13 4.24% 4.08% 2.11% 2.57% 2.47% 2.54% 2% 17.66% 2.17% 8.66%
2025/05/14 3.74% 4.01% 6.02% 1.76% 0.9% 2.4% 2.46% 10.59% 0.02% 3.93%
2025/05/15 4.11% 4.34% 2.22% 2.07% 2.85% 2.23% 1.23% 4.46% 0.23% 11.07%
2025/05/16 4.54% 4.28% 5.35% 1.61% 2.82% 2.67% 0.38% 0.17% 2.53% 7.59%
2025/05/17 5.16% 4.64% 1.87% 1.61% 3.46% 2.98% 1.87% 0.05% 0.03% 11.61%
2025/05/18 4.94% 4.72% 4.2% 4.18% 3.97% 2.36% 1.49% 0.32% 0.01% 0.37%
2025/05/19 3.02% 5.15% 8.33% 3.17% 1.61% 2.77% 1.29% 4.85% 4.53% 4.63%
2025/05/20 3.28% 4.64% 3.97% 4.72% 2.91% 2.16% 2.16% 9.37% 4.52% 4.7%
2025/05/21 3% 5.2% 3.1% 2.81% 1.9% 2.28% 1.19% 0.46% 5.17% 5.03%
2025/05/22 7.45% 4.96% 3.32% 3.82% 2.37% 1.82% 1.38% 0.2% 6.52% 4.34%
2025/05/23 8.26% 4.57% 5.57% 2.55% 1.97% 2.7% 0.75% 0.32% 4.89% 7.33%
2025/05/24 6.86% 4.39% 7.62% 1.98% 2.42% 2.21% 1.15% 0.22% 4.68% 9.22%
2025/05/25 6.43% 3.68% 5.46% 5.35% 2.3% 2.89% 1.8% 0.2% 0.28% 0.37%
2025/05/26 7.31% 3.89% 4.55% 4.8% 2.45% 2.64% 1.34% 0.2% 2.83% 5.51%
2025/05/27 8.18% 4.68% 2.69% 5.44% 1.55% 1.89% 0.82% 0.38% 0.24% 5.3%
2025/05/28 5.02% 5.03% 2.2% 5.84% 1.22% 1.28% 1.06% 0.24% 3.17% 3.08%
2025/05/29 5.62% 5.13% 3.81% 3.55% 1.65% 1.06% 2.47% 0.52% 8.04% 2.66%
2025/05/30 5.38% 4.98% 1.93% 2.91% 3.4% 1.5% 1.46% 6.76% 3.17% 3.27%
2025/05/31 9.12% 5.23% 3.74% 2.4% 2.33% 1.85% 1.82% 0.74% 0.05% 0%

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In May 2025, mycar.com.au’s impression share surged, peaking at 9.12% on the 31st. Saltycaptain.com.au started strong but declined, ending at 0.74%. Giraffetools.com fluctuated, closing at 0.0%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Auto Care, Services & Repair

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Now Just $76.46/Year. Bargain - Save 15%‡. Now $76.46/year https://www.budgetdirect.com.au

    Now just $76.46 for your first year with your 15%‡ online discount. Buy now! Breakdown towing, emergency fuel, battery assist, tyre change, key rescue & more. See T&Cs.

  2. 2
    GIO Roadside Assistance https://www.gio.com.au

    GIO Has Ways To Save — No Joining Fee & The Option To Easily Add It To Your Platinum or Comprehensive Car Policy.

  3. 3
    Book Your Car Service Today - Essential Service From $199* https://www.midas.com.au

    Upfront Pricing From Trusted Mechanics Who Listen To Your Needs. Book Your Service Today! Our...

  4. 4
    NRMA Roadside Assistance - Cover From $11.39 Per Month https://www.mynrma.com.au

    Join Australia's largest roadside assistance network from $11.39 per month. T&Cs apply.

  5. 5
    Truck Roadside Assistance | Emergency Breakdown Cover https://www.truckassist.com.au

    Your Truck Keeps Australia Moving. Don’t Wait Until You Breakdown To Get Cover! Buy Now.

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Budget Direct entices with a $76.46/year offer, emphasizing savings and comprehensive services. GIO highlights no joining fees and policy integration. Midas focuses on transparent pricing and customer-centric service. NRMA promotes affordability and network size. Truck Assist underscores urgency and essential coverage.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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