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AUS Automotive Auto Care, Services & Repair - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Auto Care, Services & Repair category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Automotive Auto Care, Services & Repair brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
supercheapauto.com.au 7.64
saltycaptain.com.au 6.65
toyota.com.au 5.63
giraffetools.com 5.05
budgetdirect.com.au 3.89
obrien.com.au 3.3
tintacar.com.au 3.05
lubemobile.com.au 2.72
mynrma.com.au 2.5
klevarange.com.au 2.03
others 57.54

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In the automotive PPC landscape, ‘others’ dominate with 57.54% click share, overshadowing top players like supercheapauto.com.au at 7.64% and saltycaptain.com.au at 6.65%.

Market Exposure

Share of Spend for the top 10 AUS Automotive Auto Care, Services & Repair brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date budgetdirect.com.au mycar.com.au obrien.com.au tintacar.com.au toyota.com.au mynrma.com.au racq.com.au supercheapauto.com.au saltycaptain.com.au giraffetools.com
2025/04/01 4.32% 3.03% 1.81% 2.41% 4.12% 2.71% 1.83% 1.8% 2.44% 1.36%
2025/04/02 2.99% 2% 2.43% 2.34% 2.8% 2.68% 1.53% 1.41% 2.86% 7.69%
2025/04/03 1.71% 2.86% 3.32% 2.63% 1.86% 2.08% 0.63% 3.46% 1.9% 3.22%
2025/04/04 2.56% 3.2% 1.62% 2.02% 3.67% 3.6% 1.06% 2.08% 4.37% 6.23%
2025/04/05 4.58% 1.54% 4.07% 2.54% 3.6% 4.01% 1.73% 3.18% 4.57% 2.86%
2025/04/06 4.1% 2.13% 3.65% 3.35% 3.64% 4.15% 2.36% 4.11% 2.75% 2.82%
2025/04/07 3.78% 1.94% 2.85% 3.22% 2.56% 3.74% 2% 2.02% 6.47% 5.21%
2025/04/08 4.46% 1.83% 2.16% 2.56% 4.14% 4.69% 1.15% 2.37% 0.56% 1.41%
2025/04/09 4.89% 3.39% 3.16% 2.39% 2.81% 1.82% 7.11% 0.99% 2.05% 3.45%
2025/04/10 6.1% 3.29% 1.63% 2.03% 3.76% 4.69% 1.61% 2.17% 3.07% 5.53%
2025/04/11 4.42% 2.92% 2.56% 1.87% 3.08% 3.73% 2.07% 1.82% 2.46% 6.67%
2025/04/12 5.54% 2.58% 3.72% 1.13% 3.34% 4.6% 2.39% 1.79% 1.75% 3.07%
2025/04/13 4.33% 3.26% 2.49% 3.28% 2.7% 5.4% 0.58% 4.4% 0.96% 3.3%
2025/04/14 6.15% 3.85% 2.76% 4.48% 2.83% 3.82% 2.91% 2.35% 1.69% 2.8%
2025/04/15 6.91% 3.48% 4.34% 2.79% 3.06% 3.99% 2.95% 0.63% 3.29% 7.76%
2025/04/16 6.7% 3.91% 3.82% 2.47% 4.13% 3.44% 2.61% 1.15% 2.58% 3.17%
2025/04/17 5.7% 2.87% 2.27% 1.4% 4.69% 5.19% 1.3% 0.65% 3.5% 5.32%
2025/04/18 3.56% 1.1% 2.89% 1.61% 3.78% 3.13% 2.94% 8.88% 2.96% 7.81%
2025/04/19 7.26% 3.61% 3.2% 3.76% 2.71% 4.55% 1.68% 10.29% 0.92% 2.47%
2025/04/20 6.23% 2.08% 2.76% 3.52% 2.89% 4.52% 3.78% 0.08% 1.41% 0%
2025/04/21 3.96% 3.45% 3.04% 2.63% 1.87% 3.1% 2.98% 0.5% 7.34% 4.58%
2025/04/22 5.18% 5.3% 2.61% 2.27% 2.75% 3.86% 1.25% 2.71% 3.91% 3.6%
2025/04/23 5.01% 3.4% 1.86% 2.13% 3.23% 4.17% 1.29% 2.52% 6.77% 2.92%
2025/04/24 5.61% 3.75% 1.23% 1.4% 3.32% 3.76% 2.86% 2.02% 2.77% 3.14%
2025/04/25 5.6% 4.8% 3.21% 3.67% 2.74% 5.78% 1.23% 2.02% 3.2% 3.7%
2025/04/26 5.42% 3.53% 2.94% 3.18% 2.85% 6.06% 5.56% 1.21% 0.56% 0%
2025/04/27 6.37% 2.67% 3.34% 4.01% 2.1% 3.25% 4.97% 1.41% 2.1% 2.65%
2025/04/28 7.33% 2.94% 2.52% 3.48% 2.99% 3.4% 2.24% 2.83% 2.55% 2.76%
2025/04/29 5.52% 5.1% 4.27% 2.36% 3.47% 1.34% 2.37% 1.58% 4.49% 0.91%
2025/04/30 5.85% 4.95% 3.96% 2.96% 2.94% 1.81% 1.25% 0.86% 0.48% 0.08%

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In April 2025, Budget Direct led with a peak spend share of 7.26% on the 19th. MyCar and O’Brien showed consistent fluctuations, while Supercheap Auto spiked to 10.29% on the 19th. The month concluded with Budget Direct maintaining dominance.

Market Exposure

Competitor Count for AUS Automotive Auto Care, Services & Repair

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 455
2025/04/02 439
2025/04/03 453
2025/04/04 443
2025/04/05 424
2025/04/06 433
2025/04/07 430
2025/04/08 461
2025/04/09 410
2025/04/10 420
2025/04/11 405
2025/04/12 393
2025/04/13 406
2025/04/14 440
2025/04/15 400
2025/04/16 421
2025/04/17 393
2025/04/18 342
2025/04/19 484
2025/04/20 450
2025/04/21 445
2025/04/22 457
2025/04/23 493
2025/04/24 474
2025/04/25 519
2025/04/26 450
2025/04/27 469
2025/04/28 419
2025/04/29 454
2025/04/30 440

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 519 on April 25. The month concluded with 440 advertisers, reflecting dynamic market activity.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Auto Care, Services & Repair

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
saltycaptain.com.au 1.23%
supercheapauto.com.au 1.03%
repco.com.au 0.96%
mycar.com.au 0.76%
metroautoglass.com.au 0.61%
lubemobile.com.au -0.61%
automotivesuperstore.com.au -0.63%
blahst.com.au -1.26%
giraffetools.com -2.07%
klevarange.com.au -4.13%

Copyright © Adthena. All rights reserved.

Saltycaptain.com.au leads with a 1.23% click share rise, while klevarange.com.au drops by 4.13%. Supercheapauto.com.au and repco.com.au also see positive gains.

Campaign Efficiency

AUS Automotive Auto Care, Services & Repair Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date mycar.com.au tintacar.com.au budgetdirect.com.au repco.com.au toyota.com.au supercheapauto.com.au saltycaptain.com.au blahst.com.au giraffetools.com klevarange.com.au
2025/04/01 2.08% 2.42% 1.9% 1.26% 2.01% 4.24% 8.69% 0.31% 3.89% 3.46%
2025/04/02 1.17% 1.81% 1.39% 1.84% 1.38% 3.38% 9.67% 2.92% 14.69% 2.92%
2025/04/03 1.99% 2.51% 0.84% 1.87% 1.06% 8.82% 7.26% 0.2% 6.91% 6.78%
2025/04/04 1.9% 1.95% 1.24% 0.93% 1.79% 4.77% 13.1% 6.13% 12.24% 3.22%
2025/04/05 1.01% 2.2% 2.35% 1.15% 2.1% 7.93% 15.79% 0.01% 7.34% 7.42%
2025/04/06 1.19% 2.97% 1.88% 1.6% 1.98% 9.27% 9.21% 5.55% 5.8% 8.39%
2025/04/07 1.07% 2.39% 1.42% 1% 1.23% 3.59% 20.5% 5.64% 8.47% 8.51%
2025/04/08 1.28% 2.55% 2.28% 1.1% 2.71% 5.15% 1.21% 0.2% 4.11% 7.57%
2025/04/09 2.25% 2.22% 2.12% 1.16% 1.65% 2.96% 7.99% 0.02% 7.46% 7.52%
2025/04/10 1.92% 1.77% 2.67% 1.42% 2.05% 3.81% 11.11% 8.34% 10.9% 5.41%
2025/04/11 1.67% 1.62% 2.13% 1.28% 1.75% 4.26% 8.97% 8.81% 14.34% 2.92%
2025/04/12 1.56% 1.26% 2.87% 0.71% 1.96% 4.08% 7.06% 10.19% 6.77% 3.41%
2025/04/13 1.88% 2.92% 2.16% 1.26% 1.53% 11.66% 3.23% 5.79% 8.63% 5.76%
2025/04/14 2.45% 4.1% 2.78% 1.78% 1.79% 5.06% 6.47% 0.16% 6.32% 6.1%
2025/04/15 1.81% 2.7% 3.35% 0.68% 1.78% 1.74% 12.59% 0.01% 15.38% 6.18%
2025/04/16 2.39% 2.43% 3.47% 1.85% 2.53% 2.49% 8.41% 0.17% 7.23% 0%
2025/04/17 1.59% 1.36% 2.96% 1.92% 2.75% 1.64% 13.45% 0.37% 12.61% 0%
2025/04/18 0.35% 1.14% 1.47% 12.03% 1.76% 17.47% 9.01% 4.14% 12.58% 0%
2025/04/19 2.43% 3.53% 3.4% 3.99% 1.57% 18.09% 3.03% 5.5% 5.49% 0%
2025/04/20 1.95% 4.26% 3.78% 0.69% 2.07% 0.33% 5.44% 0.04% 0% 0%
2025/04/21 2.05% 2.39% 2.01% 1.19% 1.1% 0.92% 26.32% 2.42% 9.4% 0%
2025/04/22 3.68% 2.23% 2.73% 0.58% 1.69% 6.88% 15.85% 0.11% 7.6% 0%
2025/04/23 1.91% 1.91% 2.26% 0.57% 1.81% 5.76% 24.53% 3.63% 5.44% 0%
2025/04/24 2.54% 1.4% 2.94% 2.45% 2.1% 5.25% 9.42% 0.24% 7.7% 0%
2025/04/25 3.48% 3.62% 3.06% 2.01% 1.8% 4.52% 11.96% 0% 8.61% 0%
2025/04/26 2.69% 3.75% 3.31% 1.22% 2.24% 3.27% 2.11% 0.04% 0.01% 0%
2025/04/27 1.94% 4.39% 3.65% 2.64% 1.46% 2.96% 6.44% 2.51% 6.98% 2.33%
2025/04/28 2.17% 3.45% 3.59% 1.07% 1.94% 5.95% 9.06% 5.36% 5.33% 0%
2025/04/29 3.38% 2.39% 2.82% 1.17% 2.3% 4.26% 17.91% 0.12% 2.62% 0%
2025/04/30 4.08% 3.62% 3.5% 2.82% 2.2% 2.19% 1.46% 0.26% 0.25% 0%

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April’s PPC landscape saw Salty Captain surge with a peak impression share of 26.32% on April 21. Meanwhile, Giraffe Tools experienced fluctuations, ending the month at 0.25%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Auto Care, Services & Repair

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    — $9.90 — Official REVS Check - Detailed AU Vehicle History https://revs.checkvin.com.au › _instant_report

    Instant official history reports on a motor vehicle registered anywhere in Australia

  2. 2
    GIO Roadside Assistance https://www.gio.com.au

    Get a Quote Now — No Joining Fee & The Option To Easily Add It To Your Platinum or Comprehensive Car Policy.

  3. 3
    Hyundai Genuine Servicing | Book a scheduled service today https://www.hyundai.com

    Access a new standard of quality, convenient ongoing support with Hyundai Genuine Service. We're with you every step of the way...

  4. 4
    NRMA Roadside Assistance https://www.mynrma.com.au

    Join NRMA Roadside — Join Australia's largest roadside assistance network from $11.39 per month. T&Cs apply.

  5. 5
    Toyota Servicing https://www.toyota.com.au › genuine › toyota-service

    Book A Service Today — Enjoy Peace Of Mind That Toyota Genuine Service Uses Quality Genuine Parts. Book A Service.

Copyright © Adthena. All rights reserved.

In the competitive landscape of automotive services, Checkvin.com.au stands out with its affordable $9.90 vehicle history reports. GIO and NRMA emphasize convenience and affordability in roadside assistance. Meanwhile, Hyundai and Toyota highlight quality and reliability in their genuine servicing offers.

Frequently Asked Questions

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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