AUS Automotive Tires - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Tires category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Automotive Tires AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	6.87655343828
	93.1234465617

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	11
	89

11%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	0%
Transactional	4%
Navigational	30%
Seasonal	0%
Local	6%
Problem Solving	2%

Market Exposure

Share of Clicks for top 10 AUS Automotive Tires brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
bridgestone.com.au	60.68
mobiletyreshop.com.au	12.42
jaxtyres.com.au	8.92
bobjane.com.au	5
tyroola.com.au	4.74
mycar.com.au	4.06
rac.com.au	1.21
tyrepower.com.au	0.42
tyrepowercollingwood.com.au	0.31
ajajtyres.com.au	0.27
others	1.97

bridgestone.com.au - 60.68%
mobiletyreshop.com.au - 12.42%
jaxtyres.com.au - 8.92%
bobjane.com.au - 5%
tyroola.com.au - 4.74%
mycar.com.au - 4.06%
rac.com.au - 1.21%
tyrepower.com.au - 0.42%
tyrepowercollingwood.com.au - 0.31%
ajajtyres.com.au - 0.27%
others - 1.97%

Bridgestone dominates with 60.68% click share, followed by Mobile Tyre Shop at 12.42%. Others collectively hold 1.97%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Automotive Tires brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	bridgestone.com.au	mycar.com.au	bobjane.com.au	mobiletyreshop.com.au	jaxtyres.com.au	tyroola.com.au	rac.com.au	tyrepower.com.au	ajajtyres.com.au	tyrepowercollingwood.com.au
2026/01/01	37.07%	10.19%	8.75%	25.27%	8.28%	7.64%	0.02%	0%	0%	0%
2026/01/02	44.18%	12.39%	5.63%	18.7%	5.03%	8.32%	0.23%	0%	0.36%	1.74%
2026/01/03	42.39%	4.86%	2.45%	28.42%	10.08%	8.46%	2.26%	0%	0%	0%
2026/01/04	46.85%	7.84%	0.42%	23.21%	11.06%	7.69%	0.9%	0%	0%	0%
2026/01/05	38.38%	15.72%	1.05%	20.45%	8.78%	12.26%	0.47%	0%	2.13%	0%
2026/01/06	53.52%	7.4%	2.31%	17.94%	5.73%	4.3%	5.72%	0.09%	0.27%	0.45%
2026/01/07	49.26%	6.79%	9.2%	16.95%	1.01%	13.47%	0.02%	0.12%	0%	0.9%
2026/01/08	59.81%	6.14%	2.63%	14.97%	4.45%	4.71%	5.33%	0%	0.74%	0%
2026/01/09	60.51%	4.8%	3.77%	19.24%	4.87%	2.13%	2.06%	0%	2.47%	0.14%
2026/01/10	47.14%	4.52%	1.39%	22.89%	11.66%	4.24%	5.14%	0%	0%	0%
2026/01/11	57.39%	1.3%	3.13%	23.15%	7.91%	4.14%	2.95%	0%	0%	0%
2026/01/12	48.05%	6.01%	1.7%	20.29%	12.53%	8.29%	0%	2.41%	0%	0%
2026/01/13	53.73%	1.88%	3.1%	11.4%	17.99%	9.22%	1.38%	0%	0%	0.58%
2026/01/14	48.47%	4%	1.4%	15.09%	8.24%	10.87%	1.17%	0.01%	2.9%	0%
2026/01/15	61.17%	3.95%	0.94%	22.65%	3.15%	6.01%	0.03%	0.26%	0%	0%
2026/01/16	60.51%	4.8%	3.77%	19.23%	4.87%	2.13%	2.06%	0%	2.47%	0.14%
2026/01/17	55.33%	2.89%	2.58%	26.65%	9.41%	1.63%	0.02%	0.82%	0%	0%
2026/01/18	52.2%	3.13%	5.23%	12.82%	14.75%	5.11%	1.91%	3.93%	0%	0%
2026/01/19	38.92%	7.69%	3.99%	14.99%	9.51%	11.79%	0.02%	0.79%	0%	1%
2026/01/20	43%	4.7%	1.91%	29.65%	4.92%	11.67%	2.46%	0.18%	0.15%	0%
2026/01/21	46.46%	1.85%	1.88%	16.34%	13.05%	12.94%	0.03%	0.02%	0%	3.71%
2026/01/22	53.96%	7.26%	1.86%	17.87%	10.18%	5.29%	0.01%	0.01%	0%	0%
2026/01/23	46.36%	2%	9.56%	11.17%	8.4%	12.23%	1.91%	0.01%	3.21%	0%
2026/01/24	55.18%	2.93%	2.16%	20.61%	12.28%	3.46%	0.69%	0.01%	0%	0%
2026/01/25	42.36%	0.42%	4.12%	21.35%	17.12%	5.73%	0.01%	4.26%	0%	0%
2026/01/26	53.27%	2.99%	0.97%	17.19%	11.33%	7.55%	0.75%	1.23%	0%	2.37%
2026/01/27	51.67%	2.63%	2.01%	13.7%	13.48%	7.17%	2.29%	0.95%	0%	1.02%
2026/01/28	51.82%	3.18%	4.34%	16.05%	11.28%	9.39%	2.13%	0%	0%	0%
2026/01/29	56.67%	5.53%	7.31%	6.34%	2.92%	12.84%	5.88%	0%	0%	0%
2026/01/30	49.81%	1.83%	6.21%	13.98%	11.27%	7.97%	5.98%	0.01%	0%	0%
2026/01/31	50.84%	12.27%	12.09%	10.95%	4.43%	3.96%	2.25%	0.24%	0%	0%

bridgestone.com.au
mycar.com.au
bobjane.com.au
mobiletyreshop.com.au
jaxtyres.com.au
tyroola.com.au
rac.com.au
tyrepower.com.au
ajajtyres.com.au
tyrepowercollingwood.com.au

Bridgestone led January with fluctuating dominance, peaking mid-month. Mycar and Bob Jane showed sporadic activity, while Mobile Tyre Shop maintained steady presence. RAC and Tyrepower had minimal impact. January concluded with Bridgestone’s strong hold.

Market Exposure

Competitor Count for AUS Automotive Tires

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/01/01	15
2026/01/02	19
2026/01/03	15
2026/01/04	14
2026/01/05	15
2026/01/06	18
2026/01/07	19
2026/01/08	16
2026/01/09	11
2026/01/10	15
2026/01/11	11
2026/01/12	13
2026/01/13	16
2026/01/14	22
2026/01/15	20
2026/01/16	11
2026/01/17	17
2026/01/18	17
2026/01/19	21
2026/01/20	22
2026/01/21	21
2026/01/22	19
2026/01/23	20
2026/01/24	19
2026/01/25	20
2026/01/26	18
2026/01/27	21
2026/01/28	13
2026/01/29	15
2026/01/30	13
2026/01/31	17

January saw fluctuating advertiser numbers, peaking at 22 mid-month. The month concluded with a stable count of 17 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Tires

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
bobjane.com.au	1.95%
jaxtyres.com.au	1.94%
tyroola.com.au	1.4%
tyrepower.com.au	0.54%
tyrepowercollingwood.com.au	0.35%
rac.com.au	-0.16%
ajajtyres.com.au	-0.37%
mycar.com.au	-1.13%
mobiletyreshop.com.au	-2.64%
bridgestone.com.au	-3.33%

Bridgestone.com.au saw a -3.33% click share drop, while bobjane.com.au gained 1.95%, leading the positive surge.

Campaign Efficiency

AUS Automotive Tires Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	bridgestone.com.au	mycar.com.au	bobjane.com.au	mobiletyreshop.com.au	jaxtyres.com.au	tyroola.com.au	rac.com.au	tyrepower.com.au	ajajtyres.com.au	tyrepowercollingwood.com.au
2026/01/01	32.7%	11.36%	9.59%	29.14%	8.97%	5.56%	0.03%	0%	0%	0%
2026/01/02	38.71%	15.36%	4.54%	23.17%	4.6%	6.85%	0.4%	0%	0.34%	2.3%
2026/01/03	35%	6.2%	3.45%	33.62%	10.12%	8.41%	1.76%	0%	0%	0%
2026/01/04	38.44%	10.61%	0.76%	27.61%	11.03%	7.37%	0.82%	0%	0%	0%
2026/01/05	32.35%	18.78%	0.68%	24.65%	9.13%	10.33%	0.63%	0%	1.68%	0%
2026/01/06	44.5%	9.07%	2.52%	21.11%	7.27%	3.35%	8.06%	0.13%	0.27%	0.45%
2026/01/07	39.32%	9.6%	12.35%	21.17%	0.94%	12.28%	0.03%	0.18%	0%	0.91%
2026/01/08	51.6%	8.33%	2.31%	18.87%	3.97%	4.38%	7.42%	0%	0.88%	0%
2026/01/09	51.9%	7.1%	4.56%	24.1%	4.7%	1.59%	3.09%	0%	2.81%	0.14%
2026/01/10	41.4%	5.54%	0.98%	27.12%	11.48%	3.38%	6.27%	0%	0%	0%
2026/01/11	48.5%	1.07%	4.1%	30.04%	8.82%	3.47%	3.97%	0%	0%	0%
2026/01/12	39.26%	8.29%	1.57%	25.21%	14.89%	6.77%	0%	3.24%	0%	0%
2026/01/13	46.25%	1.77%	4.32%	14.17%	20.37%	7.69%	1.91%	0%	0%	0.85%
2026/01/14	38.52%	4.36%	1.6%	19.23%	8.49%	10.41%	1.71%	0.01%	4.91%	0%
2026/01/15	53.5%	6.23%	1.58%	25.19%	5.08%	4.83%	0.01%	0.25%	0%	0%
2026/01/16	51.9%	7.1%	4.56%	24.1%	4.7%	1.59%	3.09%	0%	2.81%	0.14%
2026/01/17	47.12%	3.68%	3.65%	32.83%	9.3%	0.98%	0.01%	1.24%	0%	0%
2026/01/18	45.33%	3.57%	7.28%	16.18%	14.65%	4.84%	1.75%	5.13%	0%	0%
2026/01/19	28.39%	10.82%	3.7%	16.4%	10.59%	11.95%	0.01%	1.26%	0%	0.93%
2026/01/20	33.52%	6.55%	1.64%	34.85%	7.73%	10.87%	2.85%	0.17%	0.14%	0%
2026/01/21	36.61%	2.26%	1.78%	20.29%	17.34%	11.46%	0.02%	0.02%	0%	5.11%
2026/01/22	44.36%	11.37%	1.71%	23.4%	9.58%	4.51%	0.01%	0.01%	0%	0%
2026/01/23	38.47%	1.97%	9.7%	13.18%	9.07%	10.81%	2.22%	0.01%	3.86%	0%
2026/01/24	45.38%	3.98%	2.29%	28.56%	12.74%	3.15%	0.82%	0.01%	0%	0%
2026/01/25	34.85%	0.25%	4.55%	25.87%	18.35%	4.92%	0.01%	5.19%	0%	0%
2026/01/26	47.16%	4.3%	1.09%	20.52%	11.21%	7.28%	0.86%	1.74%	0%	2.82%
2026/01/27	44.76%	4.29%	2.19%	16.34%	13.65%	6.33%	3.61%	0.85%	0%	1.53%
2026/01/28	40.42%	3.99%	6.77%	20.69%	12.38%	9.5%	2.93%	0%	0%	0%
2026/01/29	45.26%	9.38%	9.36%	7.44%	3.76%	14.44%	6.99%	0.01%	0%	0%
2026/01/30	43.44%	1.89%	7.28%	17.13%	10.76%	7.74%	8.53%	0.01%	0%	0%
2026/01/31	41.1%	15.54%	14.04%	13.87%	4.09%	3.43%	2.84%	0.51%	0%	0%

bridgestone.com.au
mycar.com.au
bobjane.com.au
mobiletyreshop.com.au
jaxtyres.com.au
tyroola.com.au
rac.com.au
tyrepower.com.au
ajajtyres.com.au
tyrepowercollingwood.com.au

Bridgestone led January with fluctuating impressions, peaking mid-month. Mycar and Bob Jane saw varied trends, while Mobile Tyre Shop showed consistent activity. The month concluded with Bridgestone maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Tires

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Automotive Tires - Last month

1
Buy 3 & Get 4th Tyre Free - Official Bridgestone Australia https://www.bridgestone.com.au › potenza-tyres › offers
Bridgestone Potenza Tyres On Sale Now. Buy 3 & Get The 4th Tyre Free. T&Cs apply.
2
JAX Tyres & Auto | 4th Tyre Free & Other Deals https://www.jaxtyres.com.au
Search By Vehicle or Rego To Quickly & Easily Find The Right Tyres For Your Car. Great Deals On...
3
mycar Tyre & Auto | Save On Tyres At mycar https://www.mycar.com.au
Free Standard Fitting & Wheel Balancing Included. Find Tyres By Size, Vehicle & Rego.
4
Tire 24 7 near me - Cover From $11.65 Per Month https://www.mynrma.com.au
Get 3 months free roadside assistance then just $11.65 per month. T&Cs apply. Enjoy 24/7 callouts with NRMA Roadside. Get 3 months free. T&Cs apply. Fast Response Times. 24/7 Australia Wide Cover. Available 365 Days A Year.
5
Buy 3 Tyres, Get 4th One Free* - We Conveniently Come To You* https://tyres.rac.com.au › mobile-service › tyres
Our Mobile Tyre Servicing Comes To You And It's Available For Both Members & Non-Members.*

Bridgestone, JAX, and RAC captivate with “Buy 3, Get 4th Free” offers, emphasizing value. Mycar highlights convenience with free fitting, while NRMA focuses on affordable, comprehensive roadside assistance. These ads blend savings, convenience, and security, resonating with diverse customer needs.

Frequently Asked Questions

Why is the AUS Automotive Tires January 2026 Report useful and how should I use it?

Why is the AUS Automotive Tires January 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Automotive Tires January 2026 Report
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How often is the data updated?

Data within the AUS Automotive Tires January 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Automotive Tires January 2026 Report?

The AUS Automotive Tires January 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Automotive Tires January 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Automotive Tires January 2026 Report for?

The AUS Automotive Tires January 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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AUS Automotive Tires - PPC Market Share Analysis January 2026