AUS Automotive Tires - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Tires category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Automotive Tires brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month
Domain	Share of clicks
bridgestone.com.au	21.63
mobiletyreshop.com.au	15.96
bobjane.com.au	15.4
mycar.com.au	14.71
tyroola.com.au	13.46
jaxtyres.com.au	11.34
tyrepower.com.au	1.75
rac.com.au	1.16
13flat.com.au	0.88
tyreplus.com.au	0.58
others	3.13

Bridgestone leads with 21.63% click share, followed by Mobile Tyre Shop at 15.96%. Others collectively hold 3.13%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Automotive Tires brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month
Date	bridgestone.com.au	bobjane.com.au	jaxtyres.com.au	mycar.com.au	tyroola.com.au	mobiletyreshop.com.au	rac.com.au	13flat.com.au	tyreplus.com.au	tyrepower.com.au
2025/05/01	16.31%	8.42%	10.72%	22.49%	8.87%	23.3%	3.19%	0%	0%	3.24%
2025/05/02	16.74%	17.51%	6.7%	16.73%	18.13%	16.8%	1.32%	0.46%	0%	0%
2025/05/03	19.95%	10.91%	14.59%	14.65%	14.46%	14.89%	0.02%	3.27%	0%	1.75%
2025/05/04	25.07%	14.32%	11.62%	8.43%	11.73%	20.53%	0.02%	0.47%	3%	3.64%
2025/05/05	16.92%	18.35%	11.12%	6.86%	16.03%	23%	0.03%	0%	0%	0.04%
2025/05/06	20.09%	17.92%	12.64%	10.95%	7.52%	16.07%	0%	6.09%	5.22%	0.04%
2025/05/07	12.76%	15.5%	13.18%	14.04%	19.44%	19.16%	0%	1.33%	0%	3.53%
2025/05/08	18.54%	19.48%	9.52%	10.74%	12.89%	15.99%	3.63%	1.38%	1.76%	4.74%
2025/05/09	18.59%	20.57%	4.84%	11.49%	13.78%	16.47%	3.51%	4.11%	2.83%	0.45%
2025/05/10	18.42%	22.64%	10.73%	8.02%	7.72%	26.8%	0.71%	0%	1.86%	0.65%
2025/05/11	18.53%	12.77%	11.15%	11.99%	27.34%	16.08%	0%	0.37%	0.52%	1.16%
2025/05/12	15.56%	19.33%	8.09%	7.73%	15.51%	26.13%	1.67%	1.93%	0%	1.81%
2025/05/13	16.49%	20.85%	10.6%	13.58%	5.28%	30.65%	0%	0%	0%	1.44%
2025/05/14	9.86%	15.36%	19.12%	8.8%	16.11%	25.95%	0%	0%	0%	0%
2025/05/15	26.19%	3.3%	9.04%	17.52%	20.78%	11.08%	0.39%	0%	1.24%	1.34%
2025/05/16	18%	8.06%	10.25%	17.54%	24.15%	18.44%	0.05%	0%	0.7%	1.33%
2025/05/17	19.83%	8.76%	10.01%	18.13%	14.41%	26.17%	0%	0.26%	0%	0.04%
2025/05/18	24.18%	5.7%	4.71%	18.89%	22.48%	21.46%	0.48%	0.25%	0%	1.09%
2025/05/19	22.02%	15.11%	4.09%	15.19%	18.16%	15.86%	0%	1.54%	0%	4.32%
2025/05/20	13.72%	7.12%	5.77%	21.52%	21.43%	17.24%	6.09%	1.77%	0%	1.32%
2025/05/21	24.34%	3.18%	15.09%	19.51%	10.56%	23.73%	1.04%	0%	1.64%	0.85%
2025/05/22	26.46%	16.01%	7.13%	17.13%	15.86%	12.36%	1.86%	0.22%	0%	0.49%
2025/05/23	23.72%	5.98%	8%	22.08%	16.95%	13.32%	1.65%	0%	0%	1.85%
2025/05/24	18.46%	7.41%	16.73%	33.45%	7.3%	7.58%	0%	0%	3.91%	0%
2025/05/25	16.69%	3.22%	9.36%	22.88%	32.56%	9.85%	0%	0%	0%	1.44%
2025/05/26	25.93%	15.48%	4.86%	13.05%	17.26%	11.94%	2.04%	2.41%	0%	1.08%
2025/05/27	15.59%	24.04%	7.9%	13.89%	20.39%	8.55%	4.13%	0%	0%	0%
2025/05/28	12.68%	28.07%	8.74%	13.64%	26.81%	4.67%	0.11%	2.05%	0%	0%
2025/05/29	20.75%	17.16%	5.99%	22.66%	18.05%	5.27%	0%	0%	0.8%	0.76%
2025/05/30	24.62%	16.81%	8.01%	22.24%	21.33%	3.79%	0.86%	0%	0%	0%
2025/05/31	27.32%	19.95%	19.42%	11.55%	11.28%	6.35%	0.23%	0%	0%	0%

In May 2025, Bridgestone led with fluctuating spend, peaking at 27.32%. Bob Jane saw a mid-month dip, recovering to 19.95%. Mycar surged late, reaching 33.45%. Mobile Tyre Shop’s early strength waned, ending at 6.35%.

Market Exposure

Competitor Count for AUS Automotive Tires

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month
Date	Competitor Count
2025/05/01	14
2025/05/02	13
2025/05/03	17
2025/05/04	17
2025/05/05	16
2025/05/06	14
2025/05/07	12
2025/05/08	23
2025/05/09	22
2025/05/10	14
2025/05/11	12
2025/05/12	15
2025/05/13	12
2025/05/14	11
2025/05/15	18
2025/05/16	15
2025/05/17	12
2025/05/18	11
2025/05/19	15
2025/05/20	17
2025/05/21	12
2025/05/22	17
2025/05/23	18
2025/05/24	13
2025/05/25	19
2025/05/26	16
2025/05/27	17
2025/05/28	13
2025/05/29	21
2025/05/30	14
2025/05/31	12

In May 2025, distinct advertisers fluctuated, peaking at 23 on May 8. The month concluded with 12 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Tires

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month
Name	Market Trend
mycar.com.au	6.58%
bridgestone.com.au	5.21%
tyroola.com.au	2.9%
rac.com.au	0.63%
ajajtyres.com.au	0.38%
tyreplus.com.au	-0.52%
tyrepower.com.au	-0.79%
bobjane.com.au	-2.67%
jaxtyres.com.au	-3.52%
mobiletyreshop.com.au	-8.28%

Bridgestone and MyCar surged in click share, gaining 5.21% and 6.58% respectively. Meanwhile, Mobile Tyre Shop plummeted by 8.28%.

Campaign Efficiency

AUS Automotive Tires Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	bridgestone.com.au	bobjane.com.au	jaxtyres.com.au	mycar.com.au	tyroola.com.au	mobiletyreshop.com.au	rac.com.au	13flat.com.au	tyrepower.com.au	tyreplus.com.au
2025/05/01	17.84%	7.01%	7.52%	24.14%	6.27%	26.21%	3.59%	0%	3.11%	0%
2025/05/02	17.03%	17.81%	5.12%	18.73%	14.5%	19.52%	1.43%	0.52%	0%	0%
2025/05/03	18.27%	11%	12.43%	15.25%	13.17%	16.51%	0.03%	4.27%	2.17%	0%
2025/05/04	25.47%	13.85%	9.3%	8.7%	10.86%	21.71%	0.03%	0.5%	3.47%	2.54%
2025/05/05	15%	17.14%	8.72%	7.99%	15.73%	24.72%	0.04%	0%	0.04%	0%
2025/05/06	19.15%	18.85%	9.56%	11.62%	7.14%	18.14%	0.03%	6.69%	0.05%	5.9%
2025/05/07	12.38%	15.81%	10.96%	13.96%	17.2%	21.85%	0%	2.27%	4.54%	0%
2025/05/08	17.31%	19.97%	7.05%	10.29%	10.71%	15.71%	4.84%	1.4%	4.27%	1.4%
2025/05/09	18.08%	20.53%	4.45%	10.96%	12.28%	17.44%	4.66%	4.63%	0.55%	2.73%
2025/05/10	16.71%	22.25%	8.04%	8.91%	7.45%	28.42%	0.67%	0%	0.83%	1.64%
2025/05/11	18.83%	13.85%	9.85%	11.26%	24.9%	18.01%	0%	0.56%	1.42%	0.62%
2025/05/12	15.7%	19.08%	6.36%	8.19%	13.58%	27.17%	2.46%	1.98%	2.71%	0%
2025/05/13	15.96%	22.13%	8.23%	13.77%	4.57%	31.82%	0%	0%	2.52%	0%
2025/05/14	10.17%	17.11%	14.64%	8.17%	15.42%	27.62%	0%	0%	0%	0%
2025/05/15	26.22%	3.09%	7.14%	18.52%	19.74%	11.75%	0.37%	0%	1.64%	1.02%
2025/05/16	17.31%	7.47%	6.94%	18.5%	24.03%	20.27%	0.04%	0%	1.69%	0.69%
2025/05/17	18.9%	8.6%	8.49%	18.51%	14.07%	28.49%	0%	0.28%	0.05%	0%
2025/05/18	22.6%	5.55%	3.72%	18.79%	21.03%	25.24%	0.61%	0.27%	1.46%	0%
2025/05/19	22.17%	15.57%	3.46%	15.56%	16.55%	15.58%	0%	1.54%	3.1%	0%
2025/05/20	12.67%	7.05%	5.02%	20.81%	20.96%	17.14%	8.45%	1.78%	2.02%	0%
2025/05/21	24.27%	3.11%	12.66%	19.72%	9.13%	26.1%	1.31%	0%	0.9%	2.57%
2025/05/22	26.15%	16.9%	5.68%	18.23%	14.46%	12.88%	2.22%	0.22%	0.62%	0%
2025/05/23	24.42%	7.01%	6.31%	23%	15.2%	13.39%	1.71%	0%	2.32%	0%
2025/05/24	19.33%	10.04%	14.56%	31.41%	7.03%	8.75%	0%	0%	0%	3.74%
2025/05/25	17.76%	4.49%	8.04%	21.51%	32.07%	10%	0%	0%	1.65%	0%
2025/05/26	24.67%	16.27%	3.83%	12.18%	15.61%	12.84%	2.52%	2.52%	1.28%	0%
2025/05/27	15.06%	25.2%	6.82%	13.5%	19.21%	9%	5.59%	0%	0%	0%
2025/05/28	12.48%	27.93%	6.72%	14.14%	24.21%	5.21%	0.11%	3.15%	0%	0%
2025/05/29	21.78%	17.1%	4.54%	22.62%	16.27%	5.53%	0%	0%	0.95%	0.78%
2025/05/30	25.32%	15.61%	7.58%	23.33%	19.96%	3.99%	0.87%	0%	0%	0%
2025/05/31	27.32%	18.38%	17.82%	13.24%	11.22%	7.19%	0.33%	0%	0%	0%

In May 2025, Bridgestone’s impression share fluctuated, peaking at 27.32% on the 31st. Bob Jane saw a significant rise, ending at 18.38%. Mycar’s share varied, closing at 13.24%. Mobile Tyre Shop’s share decreased, finishing at 7.19%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Tires

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

1
Best Tyre Price Guarantee https://www.bobjane.com.au
Tyre Check Tuesday — We Are The Most Trusted Name In Tyres, Wheels & Car Batteries With A Nationwide Network. Bob...
2
Mobile Tyres Canberra, Tyre Service and Repairs Canberra ACT https://www.lubemobile.com.au
A Fleet of Mobile Mechanics, Straight To Your Door Or Office. Book A Time That Suits You. A...
3
mycar Tyre & Auto - Shop Our Top Tyre Brands Today https://www.mycar.com.au
Free Standard Fitting & Wheel Balancing Included. Find Tyres By Size, Vehicle & Rego. Shop Tyres...
4
We Conveniently Come To You* - Buy 3 Tyres Get 1 Free https://tyres.rac.com.au › mobile-service › tyres
Our Mobile Tyre Servicing Comes To You And It's Available For Both Members & Non-Members.*
5
Lowest tyre prices guaranteed https://www.tyroola.com.au
Save on Tyres with Tyroola Now — Compare & Buy Tyres Online then Fit Locally. Various Fitters All Over Australia. Visit Now

In the competitive world of automotive PPC, Bob Jane stands out with its “Best Tyre Price Guarantee,” emphasizing trust and a nationwide network. Lube Mobile offers convenience with mobile mechanics, while mycar highlights free fittings. RAC entices with a “Buy 3, Get 1 Free” offer, and Tyroola guarantees the lowest prices, promoting online comparison and local fitting.

Frequently Asked Questions

Why is the AUS Automotive Tires May 2025 Report useful and how should I use it?

Why is the AUS Automotive Tires May 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Automotive Tires May 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Automotive Tires May 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Automotive Tires May 2025 Report?

The AUS Automotive Tires May 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Automotive Tires May 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Automotive Tires May 2025 Report for?

The AUS Automotive Tires May 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Mazda are the world’s largest independent car manufacturer which allows them to be reactive and adaptive in the ever changing automotive industry.

They came to Adthena to help monitor a new program for their national dealer network in order to drive efficiencies and protect their brand message in paid search.Read case study

Innovating in the hybrid cars market with competitive intelligence

Starting in 2019, every all-new model that Volvo introduces will be either a fully electric vehicle or a hybrid. That’s an ambitious commitment. With many manufacturers seeking to be the most innovative brand in the industry, Volvo needed to stand out in the highly competitive hybrid car space.Read case study

Volkswagen achieves a 13% increase in brand conversions

When Volkswagen sought to expand its search coverage by shifting budget from brand to generic terms, they unknowingly risked losing valuable lower-funnel customers.

A sudden drop in market share triggered an immediate response using Adthena's market intelligence.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

Automotive

AUS Automotive Tires - PPC Market Share Analysis May 2025

Share of Clicks for top 10 AUS Automotive Tires brands

Share of Spend for the top 10 AUS Automotive Tires brands

Competitor Count for AUS Automotive Tires

Market Loss & Market Gains for AUS Automotive Tires

AUS Automotive Tires Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Tires

Frequently Asked Questions

Why is the AUS Automotive Tires May 2025 Report useful and how should I use it?

Why is the AUS Automotive Tires May 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the AUS Automotive Tires May 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this AUS Automotive Tires May 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Innovating in the hybrid cars market with competitive intelligence

Volkswagen achieves a 13% increase in brand conversions

Get the full picture

See this data specific to your brand performance

Related reports

US Tires

UK Tires

US Online Car Retailers

US Motorcycles, Boats, etc.