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AUS Automotive Tires - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Tires category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Automotive Tires brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
bridgestone.com.au 21.63
mobiletyreshop.com.au 15.96
bobjane.com.au 15.4
mycar.com.au 14.71
tyroola.com.au 13.46
jaxtyres.com.au 11.34
tyrepower.com.au 1.75
rac.com.au 1.16
13flat.com.au 0.88
tyreplus.com.au 0.58
others 3.13

Copyright © Adthena. All rights reserved.

Bridgestone leads with 21.63% click share, followed by Mobile Tyre Shop at 15.96%. Others collectively hold 3.13%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Automotive Tires brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date bridgestone.com.au bobjane.com.au jaxtyres.com.au mycar.com.au tyroola.com.au mobiletyreshop.com.au rac.com.au 13flat.com.au tyreplus.com.au tyrepower.com.au
2025/05/01 16.31% 8.42% 10.72% 22.49% 8.87% 23.3% 3.19% 0% 0% 3.24%
2025/05/02 16.74% 17.51% 6.7% 16.73% 18.13% 16.8% 1.32% 0.46% 0% 0%
2025/05/03 19.95% 10.91% 14.59% 14.65% 14.46% 14.89% 0.02% 3.27% 0% 1.75%
2025/05/04 25.07% 14.32% 11.62% 8.43% 11.73% 20.53% 0.02% 0.47% 3% 3.64%
2025/05/05 16.92% 18.35% 11.12% 6.86% 16.03% 23% 0.03% 0% 0% 0.04%
2025/05/06 20.09% 17.92% 12.64% 10.95% 7.52% 16.07% 0% 6.09% 5.22% 0.04%
2025/05/07 12.76% 15.5% 13.18% 14.04% 19.44% 19.16% 0% 1.33% 0% 3.53%
2025/05/08 18.54% 19.48% 9.52% 10.74% 12.89% 15.99% 3.63% 1.38% 1.76% 4.74%
2025/05/09 18.59% 20.57% 4.84% 11.49% 13.78% 16.47% 3.51% 4.11% 2.83% 0.45%
2025/05/10 18.42% 22.64% 10.73% 8.02% 7.72% 26.8% 0.71% 0% 1.86% 0.65%
2025/05/11 18.53% 12.77% 11.15% 11.99% 27.34% 16.08% 0% 0.37% 0.52% 1.16%
2025/05/12 15.56% 19.33% 8.09% 7.73% 15.51% 26.13% 1.67% 1.93% 0% 1.81%
2025/05/13 16.49% 20.85% 10.6% 13.58% 5.28% 30.65% 0% 0% 0% 1.44%
2025/05/14 9.86% 15.36% 19.12% 8.8% 16.11% 25.95% 0% 0% 0% 0%
2025/05/15 26.19% 3.3% 9.04% 17.52% 20.78% 11.08% 0.39% 0% 1.24% 1.34%
2025/05/16 18% 8.06% 10.25% 17.54% 24.15% 18.44% 0.05% 0% 0.7% 1.33%
2025/05/17 19.83% 8.76% 10.01% 18.13% 14.41% 26.17% 0% 0.26% 0% 0.04%
2025/05/18 24.18% 5.7% 4.71% 18.89% 22.48% 21.46% 0.48% 0.25% 0% 1.09%
2025/05/19 22.02% 15.11% 4.09% 15.19% 18.16% 15.86% 0% 1.54% 0% 4.32%
2025/05/20 13.72% 7.12% 5.77% 21.52% 21.43% 17.24% 6.09% 1.77% 0% 1.32%
2025/05/21 24.34% 3.18% 15.09% 19.51% 10.56% 23.73% 1.04% 0% 1.64% 0.85%
2025/05/22 26.46% 16.01% 7.13% 17.13% 15.86% 12.36% 1.86% 0.22% 0% 0.49%
2025/05/23 23.72% 5.98% 8% 22.08% 16.95% 13.32% 1.65% 0% 0% 1.85%
2025/05/24 18.46% 7.41% 16.73% 33.45% 7.3% 7.58% 0% 0% 3.91% 0%
2025/05/25 16.69% 3.22% 9.36% 22.88% 32.56% 9.85% 0% 0% 0% 1.44%
2025/05/26 25.93% 15.48% 4.86% 13.05% 17.26% 11.94% 2.04% 2.41% 0% 1.08%
2025/05/27 15.59% 24.04% 7.9% 13.89% 20.39% 8.55% 4.13% 0% 0% 0%
2025/05/28 12.68% 28.07% 8.74% 13.64% 26.81% 4.67% 0.11% 2.05% 0% 0%
2025/05/29 20.75% 17.16% 5.99% 22.66% 18.05% 5.27% 0% 0% 0.8% 0.76%
2025/05/30 24.62% 16.81% 8.01% 22.24% 21.33% 3.79% 0.86% 0% 0% 0%
2025/05/31 27.32% 19.95% 19.42% 11.55% 11.28% 6.35% 0.23% 0% 0% 0%

Copyright © Adthena. All rights reserved.

In May 2025, Bridgestone’s PPC spend share fluctuated, peaking at 27.32% on the 31st. Bob Jane’s share varied, ending at 19.95%. Jax Tyres saw a rise to 19.42% by month’s end. MyCar’s share peaked mid-month, closing at 11.55%. Tyroola’s share was inconsistent, finishing at 11.28%. Mobile Tyre Shop’s share declined, ending at 6.35%. 13Flat and Tyreplus had minimal shares, while Tyrepower and RAC had negligible presence.

Market Exposure

Competitor Count for AUS Automotive Tires

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 14
2025/05/02 13
2025/05/03 17
2025/05/04 17
2025/05/05 16
2025/05/06 14
2025/05/07 12
2025/05/08 23
2025/05/09 22
2025/05/10 14
2025/05/11 12
2025/05/12 15
2025/05/13 12
2025/05/14 11
2025/05/15 18
2025/05/16 15
2025/05/17 12
2025/05/18 11
2025/05/19 15
2025/05/20 17
2025/05/21 12
2025/05/22 17
2025/05/23 18
2025/05/24 13
2025/05/25 19
2025/05/26 16
2025/05/27 17
2025/05/28 13
2025/05/29 21
2025/05/30 14
2025/05/31 12

Copyright © Adthena. All rights reserved.

In May 2025, distinct advertisers fluctuated, peaking at 23 on May 8. The month concluded with 12 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Tires

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
mycar.com.au 6.58%
bridgestone.com.au 5.21%
tyroola.com.au 2.9%
rac.com.au 0.63%
ajajtyres.com.au 0.38%
tyreplus.com.au -0.52%
tyrepower.com.au -0.79%
bobjane.com.au -2.67%
jaxtyres.com.au -3.52%
mobiletyreshop.com.au -8.28%

Copyright © Adthena. All rights reserved.

Bridgestone and MyCar surged in click share, gaining 5.21% and 6.58% respectively, while MobileTyreShop plummeted by 8.28%.

Campaign Efficiency

AUS Automotive Tires Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date bridgestone.com.au bobjane.com.au jaxtyres.com.au mycar.com.au tyroola.com.au mobiletyreshop.com.au rac.com.au 13flat.com.au tyrepower.com.au tyreplus.com.au
2025/05/01 17.84% 7.01% 7.52% 24.14% 6.27% 26.21% 3.59% 0% 3.11% 0%
2025/05/02 17.03% 17.81% 5.12% 18.73% 14.5% 19.52% 1.43% 0.52% 0% 0%
2025/05/03 18.27% 11% 12.43% 15.25% 13.17% 16.51% 0.03% 4.27% 2.17% 0%
2025/05/04 25.47% 13.85% 9.3% 8.7% 10.86% 21.71% 0.03% 0.5% 3.47% 2.54%
2025/05/05 15% 17.14% 8.72% 7.99% 15.73% 24.72% 0.04% 0% 0.04% 0%
2025/05/06 19.15% 18.85% 9.56% 11.62% 7.14% 18.14% 0.03% 6.69% 0.05% 5.9%
2025/05/07 12.38% 15.81% 10.96% 13.96% 17.2% 21.85% 0% 2.27% 4.54% 0%
2025/05/08 17.31% 19.97% 7.05% 10.29% 10.71% 15.71% 4.84% 1.4% 4.27% 1.4%
2025/05/09 18.08% 20.53% 4.45% 10.96% 12.28% 17.44% 4.66% 4.63% 0.55% 2.73%
2025/05/10 16.71% 22.25% 8.04% 8.91% 7.45% 28.42% 0.67% 0% 0.83% 1.64%
2025/05/11 18.83% 13.85% 9.85% 11.26% 24.9% 18.01% 0% 0.56% 1.42% 0.62%
2025/05/12 15.7% 19.08% 6.36% 8.19% 13.58% 27.17% 2.46% 1.98% 2.71% 0%
2025/05/13 15.96% 22.13% 8.23% 13.77% 4.57% 31.82% 0% 0% 2.52% 0%
2025/05/14 10.17% 17.11% 14.64% 8.17% 15.42% 27.62% 0% 0% 0% 0%
2025/05/15 26.22% 3.09% 7.14% 18.52% 19.74% 11.75% 0.37% 0% 1.64% 1.02%
2025/05/16 17.31% 7.47% 6.94% 18.5% 24.03% 20.27% 0.04% 0% 1.69% 0.69%
2025/05/17 18.9% 8.6% 8.49% 18.51% 14.07% 28.49% 0% 0.28% 0.05% 0%
2025/05/18 22.6% 5.55% 3.72% 18.79% 21.03% 25.24% 0.61% 0.27% 1.46% 0%
2025/05/19 22.17% 15.57% 3.46% 15.56% 16.55% 15.58% 0% 1.54% 3.1% 0%
2025/05/20 12.67% 7.05% 5.02% 20.81% 20.96% 17.14% 8.45% 1.78% 2.02% 0%
2025/05/21 24.27% 3.11% 12.66% 19.72% 9.13% 26.1% 1.31% 0% 0.9% 2.57%
2025/05/22 26.15% 16.9% 5.68% 18.23% 14.46% 12.88% 2.22% 0.22% 0.62% 0%
2025/05/23 24.42% 7.01% 6.31% 23% 15.2% 13.39% 1.71% 0% 2.32% 0%
2025/05/24 19.33% 10.04% 14.56% 31.41% 7.03% 8.75% 0% 0% 0% 3.74%
2025/05/25 17.76% 4.49% 8.04% 21.51% 32.07% 10% 0% 0% 1.65% 0%
2025/05/26 24.67% 16.27% 3.83% 12.18% 15.61% 12.84% 2.52% 2.52% 1.28% 0%
2025/05/27 15.06% 25.2% 6.82% 13.5% 19.21% 9% 5.59% 0% 0% 0%
2025/05/28 12.48% 27.93% 6.72% 14.14% 24.21% 5.21% 0.11% 3.15% 0% 0%
2025/05/29 21.78% 17.1% 4.54% 22.62% 16.27% 5.53% 0% 0% 0.95% 0.78%
2025/05/30 25.32% 15.61% 7.58% 23.33% 19.96% 3.99% 0.87% 0% 0% 0%
2025/05/31 27.32% 18.38% 17.82% 13.24% 11.22% 7.19% 0.33% 0% 0% 0%

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Bridgestone’s impression share fluctuated, peaking at 27.32% on May 31. Bob Jane saw a significant rise, ending at 18.38%. Mycar’s share peaked mid-month, closing at 13.24%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Tires

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Best Tyre Price Guarantee https://www.bobjane.com.au

    Tyre Check Tuesday — We Are The Most Trusted Name In Tyres, Wheels & Car Batteries With A Nationwide Network. Bob...

  2. 2
    Mobile Tyres Canberra, Tyre Service and Repairs Canberra ACT https://www.lubemobile.com.au

    A Fleet of Mobile Mechanics, Straight To Your Door Or Office. Book A Time That Suits You. A...

  3. 3
    mycar Tyre & Auto - Shop Our Top Tyre Brands Today https://www.mycar.com.au

    Free Standard Fitting & Wheel Balancing Included. Find Tyres By Size, Vehicle & Rego. Shop Tyres...

  4. 4
    We Conveniently Come To You* - Buy 3 Tyres Get 1 Free https://tyres.rac.com.au › mobile-service › tyres

    Our Mobile Tyre Servicing Comes To You And It's Available For Both Members & Non-Members.*

  5. 5
    Lowest tyre prices guaranteed https://www.tyroola.com.au

    Save on Tyres with Tyroola Now — Compare & Buy Tyres Online then Fit Locally. Various Fitters All Over Australia. Visit Now

Copyright © Adthena. All rights reserved.

In the competitive world of automotive PPC, Bob Jane stands out with its “Best Tyre Price Guarantee,” emphasizing trust and a nationwide network. Lube Mobile offers convenience with mobile mechanics, while mycar highlights free fittings. RAC entices with a “Buy 3, Get 1 Free” offer, and Tyroola guarantees the lowest prices, promoting online comparison and local fitting.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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