Why is the AUS Education & Training Language Learning June 2026 Report useful and how should I use it?

Why is the AUS Education & Training Language Learning June 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Education & Training Language Learning June 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Education & Training Language Learning June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Education & Training Language Learning June 2026 Report?

The AUS Education & Training Language Learning June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Education & Training Language Learning June 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Education & Training Language Learning June 2026 Report for?

The AUS Education & Training Language Learning June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Education & Training Language Learning - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Language Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Education & Training Language Learning AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	14.6966931667
	85.3033068333

14%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	14
	86

14%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	9%
Transactional	1%
Navigational	0%
Seasonal	0%
Local	1%
Problem Solving	12%

Market Exposure

Share of Clicks for top 10 AUS Education & Training Language Learning brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
preply.com	27.4
wordnik.com	13.21
open.edu.au	7.65
superprof.com.au	5.93
babbel.com	4.72
jumpspeak.com	3.55
afsydney.com.au	3.42
wukongsch.com	3.01
tefl.org	2.46
uq.edu.au	1.98
others	26.67

preply.com - 27.4%
wordnik.com - 13.21%
open.edu.au - 7.65%
superprof.com.au - 5.93%
babbel.com - 4.72%
jumpspeak.com - 3.55%
afsydney.com.au - 3.42%
wukongsch.com - 3.01%
tefl.org - 2.46%
uq.edu.au - 1.98%
others - 26.67%

Preply.com leads with 27.4% click share, followed by others at 26.67%. Wordnik.com holds 13.21%, while open.edu.au captures 7.65%.

Market Exposure

Share of Spend for the top 10 AUS Education & Training Language Learning brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	preply.com	jumpspeak.com	open.edu.au	superprof.com.au	babbel.com	wukongsch.com	afsydney.com.au	uq.edu.au	une.edu.au	wordnik.com
2026/06/01	36.14%	1.2%	5.66%	5.08%	9.13%	5.96%	3.3%	1.58%	2.29%	0%
2026/06/02	28.36%	1.09%	6.02%	7.41%	9.16%	3.38%	2.83%	1.28%	2.15%	10.91%
2026/06/03	38.7%	0.65%	5.46%	11.3%	8.62%	4.4%	1.53%	0.98%	3.18%	0%
2026/06/04	29.65%	1.71%	6.04%	6.54%	9.01%	3.95%	1.94%	1.6%	1.22%	9.2%
2026/06/05	35.5%	1.82%	5.39%	9.49%	9.33%	3.81%	2.49%	1.37%	1.43%	0%
2026/06/06	37.29%	3.21%	8.08%	7.17%	9.19%	4.54%	2.4%	1.34%	1.5%	0%
2026/06/07	33.64%	3.5%	5.63%	4.68%	6.56%	3.52%	0.89%	1.3%	1.27%	17.66%
2026/06/08	37.22%	3.13%	6.69%	5.87%	9.38%	3.17%	2.66%	1.05%	1.45%	0%
2026/06/09	38.66%	4.52%	5.97%	10.76%	6.45%	4.23%	1.56%	0.83%	1.69%	0%
2026/06/10	28.33%	4.81%	4.8%	6.23%	7.67%	5.39%	2.23%	2.39%	1.82%	0%
2026/06/11	28.65%	3.67%	4.4%	8.39%	5.78%	5.16%	2.12%	0.69%	1.73%	21.73%
2026/06/12	34.94%	4.89%	7.82%	5.71%	6.89%	4.11%	2.44%	0.6%	2.31%	0%
2026/06/13	33.82%	6.12%	7.47%	4.89%	6.01%	4.22%	2.5%	1.53%	1.91%	0%
2026/06/14	35.67%	7.56%	5.95%	5.85%	7.16%	4.6%	2.02%	2.98%	1.2%	0%
2026/06/15	39.22%	5.48%	6.83%	10.09%	4.68%	4.66%	2.47%	1.05%	1.75%	0%
2026/06/16	37.14%	6.69%	8.14%	8.36%	4.11%	3.36%	1.29%	1.02%	4%	0%
2026/06/17	39.2%	5.7%	5.45%	8.46%	4.41%	4.69%	2.04%	1.2%	2.22%	0%
2026/06/18	40.8%	5.77%	5.25%	9.44%	3.11%	2.94%	3.02%	3.99%	1.41%	0%
2026/06/19	42.15%	8.48%	7.16%	5.91%	4.47%	5.84%	2.03%	1.43%	2.14%	0%
2026/06/20	38.65%	6.3%	7.52%	5.94%	3.46%	4.75%	4.47%	2.54%	2.64%	0%
2026/06/21	35.07%	5.22%	6.41%	6.07%	3.32%	2.26%	2.17%	1.51%	1.78%	13.42%
2026/06/22	40.39%	5.2%	7.75%	5.27%	3.73%	3.82%	2.82%	1.08%	3.04%	0%
2026/06/23	43.58%	5.9%	6.74%	5.69%	3.34%	3.52%	2.24%	2.31%	3.47%	0%
2026/06/24	42.55%	6.43%	7.64%	5.07%	3.81%	3.27%	4.21%	3.68%	2.14%	0%
2026/06/25	31.3%	4.79%	4.49%	3.17%	2.98%	4.38%	2.22%	2.13%	1.55%	26.78%
2026/06/26	30.66%	4.13%	5.86%	4.14%	2.36%	3.62%	1.82%	1.06%	1.31%	27.6%
2026/06/27	41.24%	6.41%	9.16%	6.18%	4.01%	4.38%	2.65%	1.8%	2.2%	0%
2026/06/28	33.08%	6.09%	5.26%	4.58%	3.89%	5.01%	4.13%	0.81%	1.87%	15.71%
2026/06/29	38.08%	7.32%	6.41%	4.46%	6.58%	5.05%	2.35%	2.99%	1.65%	0%
2026/06/30	37.44%	9.33%	8.59%	7.43%	3.94%	3.89%	3.35%	3.06%	1.97%	0%

preply.com
jumpspeak.com
open.edu.au
superprof.com.au
babbel.com
wukongsch.com
afsydney.com.au
uq.edu.au
une.edu.au
wordnik.com

Preply.com dominated June with fluctuating spend, peaking at 43.58% on the 23rd. Wordnik.com saw a notable rise mid-month. Jumpspeak.com steadily increased, ending at 9.33%. Open.edu.au and Superprof.com.au showed varied trends, while Babbel.com and Wukongsch.com had modest fluctuations. Afsydney.com.au and Uq.edu.au maintained low shares, with Une.edu.au showing slight growth.

Market Exposure

Competitor Count for AUS Education & Training Language Learning

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/06/01	97
2026/06/02	101
2026/06/03	92
2026/06/04	100
2026/06/05	101
2026/06/06	98
2026/06/07	98
2026/06/08	101
2026/06/09	99
2026/06/10	104
2026/06/11	94
2026/06/12	95
2026/06/13	88
2026/06/14	85
2026/06/15	81
2026/06/16	83
2026/06/17	83
2026/06/18	81
2026/06/19	80
2026/06/20	83
2026/06/21	85
2026/06/22	83
2026/06/23	80
2026/06/24	80
2026/06/25	82
2026/06/26	81
2026/06/27	75
2026/06/28	80
2026/06/29	78
2026/06/30	77

June began with 97 advertisers, peaking at 104 on June 10. A decline followed, ending the month at 77.

Campaign Efficiency

Market Loss & Market Gains for AUS Education & Training Language Learning

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
wordnik.com	5.91%
jumpspeak.com	1.79%
preply.com	1.3%
afsydney.com.au	1.11%
speakfrenchnow.com.au	0.92%
open.edu.au	-0.52%
tefl.org	-0.65%
superprof.com.au	-1.5%
tesolau.com	-2.15%
babbel.com	-2.58%

Wordnik.com surged with a 5.91% increase, while Babbel.com dropped by 2.58%. Jumpspeak.com and Preply.com also saw positive gains, contrasting with declines from Tesolau.com and Superprof.com.au.

Campaign Efficiency

AUS Education & Training Language Learning Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	preply.com	open.edu.au	jumpspeak.com	superprof.com.au	tefl.org	babbel.com	wukongsch.com	afsydney.com.au	une.edu.au	wordnik.com
2026/06/01	31.48%	9.17%	0.87%	4.96%	4.6%	8.03%	4.63%	2.53%	2.38%	0%
2026/06/02	23.67%	7.94%	0.81%	5.49%	1.8%	7.77%	3.04%	2.12%	2.14%	18.61%
2026/06/03	37.02%	7.76%	0.51%	8.15%	3.21%	8.34%	4.21%	1.52%	3.45%	0%
2026/06/04	24.43%	7.31%	1.31%	5.37%	3.17%	7.56%	3.57%	1.61%	1.33%	16.6%
2026/06/05	33.01%	7.96%	1.56%	7.61%	2.96%	8.65%	3.83%	2.15%	1.73%	0%
2026/06/06	33.1%	11.06%	2.73%	5.74%	2.3%	8.44%	4%	1.97%	1.72%	0%
2026/06/07	25.79%	6.56%	2.81%	3.59%	1.61%	5.1%	2.85%	0.6%	1.26%	28.86%
2026/06/08	32.8%	9.53%	2.76%	4.78%	3.63%	8.41%	3.28%	2.29%	1.7%	0%
2026/06/09	35.03%	9.53%	3.8%	7.45%	2.89%	5.93%	4.09%	1.24%	1.95%	0%
2026/06/10	26.49%	7.4%	4.39%	5.15%	2.44%	7.11%	4.99%	1.86%	2.18%	0%
2026/06/11	23.34%	5.19%	2.81%	5.35%	1.54%	4.34%	3.74%	1.47%	1.7%	34.89%
2026/06/12	32.3%	9.65%	4.51%	4.86%	2.08%	6.34%	4.31%	1.99%	2.63%	0%
2026/06/13	30.59%	10.1%	6.07%	4.29%	2.09%	5.45%	4.32%	1.99%	2.21%	0%
2026/06/14	32.87%	8.74%	6.79%	5.27%	2.11%	6.54%	4.79%	1.78%	1.39%	0%
2026/06/15	34.13%	10.25%	4.44%	7.87%	2.24%	4.28%	4.25%	2.26%	1.79%	0%
2026/06/16	37.22%	8.8%	5.83%	7.4%	2.04%	3.89%	3.64%	1.21%	4.43%	0%
2026/06/17	37.11%	6.52%	5.29%	6.76%	3.2%	4.21%	4.68%	1.88%	2.4%	0%
2026/06/18	38.81%	9.57%	5.53%	7.48%	1.35%	3.23%	3.18%	2.82%	1.48%	0%
2026/06/19	40.42%	7.22%	7.06%	7.63%	1.62%	3.97%	4.83%	2.12%	1.93%	0%
2026/06/20	36.07%	9.5%	6.19%	5.52%	1.37%	3.6%	4.49%	4.22%	3.01%	0%
2026/06/21	28.64%	7.24%	4.36%	4.68%	1.61%	3.04%	2.04%	1.87%	1.78%	23.23%
2026/06/22	36.97%	10.39%	4.78%	4.55%	0.86%	3.7%	3.57%	2.64%	3.35%	0%
2026/06/23	39.19%	9.85%	5.11%	4.68%	1.09%	3.21%	3.33%	2.08%	3.82%	0%
2026/06/24	37.99%	10.15%	5.6%	4.34%	2.09%	3.61%	3.11%	3.44%	2.29%	0%
2026/06/25	23.07%	5.8%	3.54%	2.12%	1.39%	2.43%	3.21%	1.56%	1.48%	40.84%
2026/06/26	22.94%	5.54%	3.12%	2.98%	0.86%	2.01%	2.87%	1.3%	1.15%	43.12%
2026/06/27	36.25%	11.09%	5.66%	5.47%	1.61%	3.73%	4.99%	2.13%	2.42%	0%
2026/06/28	26.54%	5.69%	4.96%	3.01%	2.02%	3.53%	4.27%	3.1%	2.12%	26.26%
2026/06/29	35.91%	7.92%	7.02%	3.82%	4.33%	6.75%	4.77%	1.98%	1.88%	0%
2026/06/30	33.75%	11.2%	8.42%	5.54%	4.31%	3.85%	3.78%	2.72%	2.27%	0%

preply.com
open.edu.au
jumpspeak.com
superprof.com.au
tefl.org
babbel.com
wukongsch.com
afsydney.com.au
une.edu.au
wordnik.com

Preply.com dominated June with fluctuating impressions, peaking mid-month. Wordnik.com surged late, while Open.edu.au remained steady. Jumpspeak.com and Superprof.com.au showed gradual growth. The month concluded with Preply.com leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Language Learning

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Language Learning - Last month

1
Chinese for Beginners at Curtin University | Open Universities Australia https://www.open.edu.au
Chinese for Beginners online course with Curtin University, through Open Universities Australia. Study a language online.
2
Indonesian for Beginners https://www.preply.com › indonesian › learn
Start Learning Indonesian — The Faster Way to Fluency. Fast Track Your Indonesian Learning with 5-Star Expert Tutors!
3
TESOL Qualification Online - Become an English Teacher https://www.tesolau.com
New Updated TESOL Qualification Courses — Teach English Online, in Australia & Overseas. Become a TESOL Qualified Teacher & Teach English to Students Abroad. Call Us to Know More!
4
What Is TESOL & TESOL Certification? https://www.theteflacademy.com
Tesol refers to non-English speakers who have immigrated to an English-speaking country. Tesol certification is a teaching diploma that covers the same basic content as TEFL certification but can differ in-depth...
5
The University of Melbourne - Language Teaching Certificate https://study.unimelb.edu.au › master › languages
Teach English or other languages globally or online. No prior teaching experience needed. Develop specialised skills to teach English or other languages anywhere in the world. Scholarships available.

In the realm of language learning, top PPC ads reveal a diverse tapestry of educational opportunities. Open Universities Australia and Preply emphasize beginner courses in Chinese and Indonesian, highlighting accessibility and expert guidance. TESOLAU and The TEFL Academy focus on TESOL qualifications, catering to aspiring English teachers. Meanwhile, the University of Melbourne offers global teaching certificates, underscoring inclusivity and skill development.

Frequently Asked Questions

Why is the AUS Education & Training Language Learning June 2026 Report useful and how should I use it?

Why is the AUS Education & Training Language Learning June 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Education & Training Language Learning June 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Education & Training Language Learning June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Education & Training Language Learning June 2026 Report?

The AUS Education & Training Language Learning June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Education & Training Language Learning June 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Education & Training Language Learning June 2026 Report for?

The AUS Education & Training Language Learning June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Education & Training Language Learning - PPC Market Share Analysis June 2026