Why is the AUS Education & Training Language Learning August 2026 Report useful and how should I use it?

Why is the AUS Education & Training Language Learning August 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Education & Training Language Learning August 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Education & Training Language Learning August 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Education & Training Language Learning August 2026 Report?

The AUS Education & Training Language Learning August 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Education & Training Language Learning August 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Education & Training Language Learning August 2026 Report for?

The AUS Education & Training Language Learning August 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Education & Training Language Learning - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Language Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Education & Training Language Learning AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	17.2661652311
	82.7338347689

17%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	11
	89

11%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	8%
Transactional	2%
Navigational	1%
Seasonal	0%
Local	1%
Problem Solving	10%

Market Exposure

Share of Clicks for top 10 AUS Education & Training Language Learning brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
preply.com	23.99
jumpspeak.com	11.99
open.edu.au	9.23
babbel.com	7.72
wordnik.com	5.04
afsydney.com.au	4.3
coursera.org	4.19
superprof.com.au	3.79
uq.edu.au	2.14
afmelbourne.com.au	2.08
others	25.53

preply.com - 23.99%
jumpspeak.com - 11.99%
open.edu.au - 9.23%
babbel.com - 7.72%
wordnik.com - 5.04%
afsydney.com.au - 4.3%
coursera.org - 4.19%
superprof.com.au - 3.79%
uq.edu.au - 2.14%
afmelbourne.com.au - 2.08%
others - 25.53%

Preply.com leads with 23.99% click share, closely followed by Jumpspeak.com at 11.99%. Others collectively hold 25.53%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Education & Training Language Learning brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	preply.com	superprof.com.au	babbel.com	afsydney.com.au	uq.edu.au	open.edu.au	coursera.org	une.edu.au	jumpspeak.com	wordnik.com
2026/08/01	40.61%	0.03%	6.72%	1.83%	0.94%	11.32%	1.63%	3.36%	6.68%	0%
2026/08/02	36.66%	0.03%	5.49%	2.3%	1.78%	11.18%	2%	2.48%	6.54%	8.75%
2026/08/03	34.1%	0.03%	8.71%	3.86%	0.6%	13.08%	2.07%	2.26%	7.5%	0%
2026/08/04	36.41%	0.03%	8.73%	0.52%	0.66%	9.76%	2.41%	2.24%	4.55%	7.87%
2026/08/05	36.59%	0.03%	8.24%	4.53%	1.77%	10.77%	4.95%	1.61%	2.75%	0%
2026/08/06	32.23%	0.05%	9.52%	2.73%	3.99%	9.47%	4.89%	1.63%	14.32%	0%
2026/08/07	37.79%	0.05%	14.36%	2.46%	0.44%	9.28%	3.51%	1.62%	3.24%	0%
2026/08/08	41.1%	0.05%	11.83%	2.32%	1.94%	11.02%	4.54%	1.25%	4%	0%
2026/08/09	33.55%	0.08%	9.3%	2.97%	0.99%	10.74%	4.9%	1.07%	3.58%	8.74%
2026/08/10	36.57%	0.07%	11.41%	5.99%	3.15%	10.17%	5.04%	0.97%	3.97%	0%
2026/08/11	36.43%	0.06%	10.42%	2.81%	1.31%	7.96%	3.41%	0.97%	4.38%	0%
2026/08/12	30.76%	0.07%	10.07%	2.09%	1.41%	8.87%	9.38%	0.99%	17.17%	0%
2026/08/13	32.17%	0.06%	10.75%	1.99%	0.69%	7.05%	6.4%	1.12%	20.37%	0%
2026/08/14	28.02%	0.05%	11.05%	1%	3.73%	6.86%	9.93%	0.94%	19.47%	0%
2026/08/15	30.92%	4.57%	9.03%	0.6%	1.08%	7.59%	6.02%	1.92%	23.21%	0%
2026/08/16	28.37%	7.57%	7.79%	1.66%	0.37%	5.89%	6.93%	0.98%	16.02%	0%
2026/08/17	28.02%	1%	8.84%	3.59%	0.54%	7.19%	10.74%	1.03%	23.38%	0%
2026/08/18	27.89%	1.34%	7.5%	0%	0.43%	6.89%	10.51%	1.31%	24.05%	0%
2026/08/19	23.9%	1.63%	9.26%	4.55%	0.69%	6.4%	8.42%	1.36%	25.51%	0%
2026/08/20	23.65%	5.24%	8.81%	3.71%	0.3%	4.43%	9.25%	0.96%	17.4%	11.18%
2026/08/21	21.3%	7.1%	7.04%	4.59%	1.72%	5.45%	11.64%	1.48%	14.78%	0%
2026/08/22	21.93%	8.69%	8.05%	3.87%	4.13%	10.17%	7.55%	1.1%	15.75%	0%
2026/08/23	22.81%	13.77%	13.04%	2.81%	0.69%	5.69%	8.78%	0.82%	12.68%	0%
2026/08/24	27.42%	4.6%	10.38%	1.75%	1.24%	8.29%	10.98%	1.3%	11.36%	0%
2026/08/25	21.66%	5.15%	12.67%	2.61%	3.32%	6.25%	9.08%	1.75%	13.95%	0%
2026/08/26	19.23%	5.02%	13.17%	3.69%	1.86%	6.36%	8.6%	1.98%	17.05%	0%
2026/08/27	14.95%	11.71%	13.58%	4.48%	2.58%	3.9%	7.7%	1.38%	14.01%	0%
2026/08/28	16.09%	15.91%	10.98%	5.51%	1.57%	4.14%	5.87%	1.76%	13.75%	0%
2026/08/29	17.66%	13.41%	12.24%	6.11%	1.25%	3.46%	7.33%	1.52%	12.68%	0%
2026/08/30	20.09%	21.67%	13.52%	6.44%	1.59%	2.22%	3.93%	1.89%	0.16%	0%
2026/08/31	23.64%	16.21%	10.92%	3.71%	3.09%	2.73%	2.72%	1.82%	0.17%	0%

preply.com
superprof.com.au
babbel.com
afsydney.com.au
uq.edu.au
open.edu.au
coursera.org
une.edu.au
jumpspeak.com
wordnik.com

In August 2026, Preply’s spend share began at 40.61%, declining to 23.64% by month’s end. Superprof saw a significant rise from 0.03% to 16.21%. Babbel maintained steady growth, finishing at 10.92%. Jumpspeak experienced fluctuations, peaking mid-month before dropping to 0.17%.

Market Exposure

Competitor Count for AUS Education & Training Language Learning

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/08/01	88
2026/08/02	91
2026/08/03	91
2026/08/04	93
2026/08/05	71
2026/08/06	68
2026/08/07	68
2026/08/08	62
2026/08/09	66
2026/08/10	68
2026/08/11	72
2026/08/12	69
2026/08/13	65
2026/08/14	61
2026/08/15	61
2026/08/16	64
2026/08/17	61
2026/08/18	58
2026/08/19	55
2026/08/20	56
2026/08/21	58
2026/08/22	56
2026/08/23	57
2026/08/24	57
2026/08/25	55
2026/08/26	53
2026/08/27	52
2026/08/28	56
2026/08/29	60
2026/08/30	66
2026/08/31	69

August began with 88 advertisers, peaking at 93 by the 4th. A decline followed, reaching a low of 52 on the 27th. The month concluded with a slight recovery, ending at 69 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Education & Training Language Learning

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
superprof.com.au	8.19%
jumpspeak.com	5%
afsydney.com.au	2.45%
coursera.org	1.85%
pimsleur.com	1.84%
accschinese.com	-1.09%
tefl.org	-1.19%
wordnik.com	-3.24%
open.edu.au	-4.13%
preply.com	-11.57%

Superprof.com.au surged with an 8.19% click share increase, while Preply.com faced an 11.57% decline. Jumpspeak.com rose by 5.00%, contrasting open.edu.au’s 4.13% drop.

Campaign Efficiency

AUS Education & Training Language Learning Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	preply.com	superprof.com.au	babbel.com	open.edu.au	afsydney.com.au	coursera.org	uq.edu.au	une.edu.au	jumpspeak.com	wordnik.com
2026/08/01	37.7%	0.08%	6.66%	12.33%	1.25%	1.38%	0.93%	3.57%	5.64%	0%
2026/08/02	26.23%	0.05%	3.56%	10.01%	1.73%	1.05%	1.07%	2.01%	4.21%	32.6%
2026/08/03	33.99%	0.07%	8.56%	13.82%	3.57%	1.36%	0.57%	2.37%	7.1%	0%
2026/08/04	25%	0.09%	7.03%	9%	0.29%	1.44%	0.47%	1.86%	3.03%	29.3%
2026/08/05	33.37%	0.08%	7.77%	13.3%	4.02%	3.74%	1.37%	1.78%	4.36%	0%
2026/08/06	25.91%	0.13%	7.33%	9.53%	1.6%	3.34%	2.74%	1.51%	29.57%	0%
2026/08/07	35.09%	0.18%	14.13%	10.66%	1.76%	2.75%	0.54%	1.5%	2.85%	0%
2026/08/08	39.66%	0.2%	10.01%	11.8%	1.9%	4.13%	1.97%	1.39%	3.54%	0%
2026/08/09	24.11%	0.23%	6.04%	9.16%	2.13%	3.36%	0.75%	0.96%	2.2%	32.22%
2026/08/10	32.53%	0.19%	9.38%	13.39%	4.83%	10.35%	2.59%	1.09%	3.23%	0%
2026/08/11	36.84%	0.23%	9.85%	9.81%	2.64%	3.24%	1.26%	1.17%	4.21%	0%
2026/08/12	22.59%	0.23%	6.71%	8.32%	1.38%	6.32%	0.98%	0.88%	35.94%	0%
2026/08/13	23.47%	0.21%	6.9%	6.36%	1.03%	4.25%	0.5%	0.94%	40.03%	0%
2026/08/14	19.28%	0.12%	6.67%	6.91%	0.69%	6.52%	2.44%	0.77%	40.7%	0%
2026/08/15	20.55%	2.23%	4.93%	7.39%	0.39%	3.77%	0.74%	1.54%	46.56%	0%
2026/08/16	21.18%	4.35%	5.15%	6.21%	1.23%	4.99%	0.26%	0.88%	38.3%	0%
2026/08/17	17.06%	0.66%	4.76%	5.75%	1.58%	6.31%	0.32%	3.24%	48.46%	0%
2026/08/18	16.4%	0.83%	3.86%	5.29%	0%	6.01%	0.21%	0.99%	51.4%	0%
2026/08/19	14.59%	0.89%	5.03%	6.07%	2.25%	4.57%	0.34%	0.89%	53.43%	0%
2026/08/20	11.86%	1.96%	4.36%	4.38%	1.4%	5.3%	0.12%	0.52%	30.26%	29.99%
2026/08/21	14.8%	3.99%	4.23%	6.28%	3.18%	8.56%	1.21%	1.27%	37.29%	0%
2026/08/22	15.65%	5.46%	4.99%	9.39%	2.6%	5.33%	2.73%	0.89%	38.94%	0%
2026/08/23	16.07%	8.08%	8.44%	5.69%	1.86%	8.66%	0.47%	0.72%	33%	0%
2026/08/24	21.09%	3.57%	6.86%	9.18%	1.31%	9.1%	0.9%	1.07%	28.17%	0%
2026/08/25	16.23%	3.85%	8.64%	6.33%	1.84%	6.09%	2.1%	1.59%	35.55%	0%
2026/08/26	12.72%	3.47%	8.59%	6.75%	2.23%	5.54%	1.16%	1.57%	41.49%	0%
2026/08/27	11.2%	6.83%	9.04%	4.65%	2.55%	4.66%	1.66%	1.2%	36.91%	0%
2026/08/28	11.54%	9.74%	6.11%	3.7%	4.08%	4.14%	1.02%	2%	35.4%	0%
2026/08/29	12.71%	10.07%	6.77%	3.21%	4.25%	5.15%	0.79%	1.33%	33.32%	0%
2026/08/30	19.23%	20.07%	12.21%	2.89%	6.06%	3.91%	1.29%	2.31%	0.15%	0%
2026/08/31	22.4%	14.04%	9.35%	4.34%	3.94%	2.93%	2.7%	2.18%	0.16%	0%

preply.com
superprof.com.au
babbel.com
open.edu.au
afsydney.com.au
coursera.org
uq.edu.au
une.edu.au
jumpspeak.com
wordnik.com

In August 2026, Jumpspeak.com surged, peaking mid-month, while Preply.com declined steadily. Superprof.com.au showed a late-month rise. Wordnik.com and Babbel.com remained stable. The month concluded with Jumpspeak.com leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Language Learning

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Language Learning - Last month

1
Linguistics Courses for Beginners https://www.coursera.org
Linguistics Courses Online — Build skills in analyzing language patterns and understanding acquisition
2
Chinese for Beginners at Curtin University | Open Universities Australia https://www.open.edu.au
Chinese for Beginners online course with Curtin University, through Open Universities Australia. Study a language online.
3
German Language Courses - Affordable German Course https://www.preply.com › german › course
The Faster Way to Fluency. Fast Track Your German Learning with 5-Star Expert Tutors! Learn German on any Budget. Compare Tutor Videos & Reviews...
4
What Is TESOL & TESOL Certification? (Beginner’s Guide 2026) https://www.theteflacademy.com
TESOL certification is a teaching diploma that covers the same basic content as TEFL certification but can differ in-depth, quality, and cost
5
The University of Melbourne - Language Teaching Certificate https://study.unimelb.edu.au › master › languages
Teach English or other languages globally or online. No prior teaching experience needed. Take your teaching career global with a qualification in TESOL, Modern Languages or CLIL. #1 uni in Australia.

In the competitive landscape of language learning, Coursera, Open Universities Australia, Preply, The TEFL Academy, and The University of Melbourne shine. Their ads emphasize beginner-friendly courses, affordability, and global teaching opportunities, appealing to diverse learners seeking linguistic mastery and teaching credentials.

Frequently Asked Questions

Why is the AUS Education & Training Language Learning August 2026 Report useful and how should I use it?

Why is the AUS Education & Training Language Learning August 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Education & Training Language Learning August 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Education & Training Language Learning August 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Education & Training Language Learning August 2026 Report?

The AUS Education & Training Language Learning August 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Education & Training Language Learning August 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Education & Training Language Learning August 2026 Report for?

The AUS Education & Training Language Learning August 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Education & Training Language Learning - PPC Market Share Analysis August 2026