Why is the AUS Education & Training Language Learning April 2026 Report useful and how should I use it?

Why is the AUS Education & Training Language Learning April 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Education & Training Language Learning April 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Education & Training Language Learning April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Education & Training Language Learning April 2026 Report?

The AUS Education & Training Language Learning April 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Education & Training Language Learning April 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Education & Training Language Learning April 2026 Report for?

The AUS Education & Training Language Learning April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Education & Training Language Learning - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Language Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Education & Training Language Learning AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	13.7331315018
	86.2668684982

13%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	14
	86

14%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	5%
Transactional	1%
Navigational	0%
Seasonal	0%
Local	1%
Problem Solving	16%

Market Exposure

Share of Clicks for top 10 AUS Education & Training Language Learning brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
wordnik.com	29.35
preply.com	23.78
superprof.com.au	6.25
open.edu.au	4.96
afsydney.com.au	4.22
babbel.com	3.45
jumpspeak.com	2.95
uq.edu.au	1.9
tefl.org	1.49
afmelbourne.com.au	1.36
others	20.29

wordnik.com - 29.35%
preply.com - 23.78%
superprof.com.au - 6.25%
open.edu.au - 4.96%
afsydney.com.au - 4.22%
babbel.com - 3.45%
jumpspeak.com - 2.95%
uq.edu.au - 1.9%
tefl.org - 1.49%
afmelbourne.com.au - 1.36%
others - 20.29%

In the education and language learning PPC landscape, Wordnik leads with 29.35% click share, followed by Preply at 23.78%. Others collectively hold 20.29%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Education & Training Language Learning brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	preply.com	wordnik.com	babbel.com	superprof.com.au	afsydney.com.au	open.edu.au	jumpspeak.com	clueylearning.com.au	uq.edu.au	dymockstutoring.edu.au
2026/04/01	39.4%	0%	9.19%	4%	2.48%	5.64%	6.26%	4.15%	0.98%	0%
2026/04/02	44.03%	0%	5.81%	11.75%	5.93%	5.63%	6.6%	1.77%	1.58%	0%
2026/04/03	40.28%	0%	6.36%	12.77%	2.32%	5.65%	6.55%	0%	2.8%	0%
2026/04/04	36.61%	0%	5.88%	12.11%	2.11%	6.12%	9.07%	1.65%	1.6%	0%
2026/04/05	37.83%	0%	5.16%	7.96%	2.86%	5.96%	7.24%	2.51%	1.44%	0%
2026/04/06	36.52%	6.1%	4.32%	11.69%	2.58%	4.92%	5.77%	1.12%	2.57%	0%
2026/04/07	39.57%	0%	4.65%	10.23%	5.15%	4.4%	6.9%	3.76%	3.59%	0%
2026/04/08	40.14%	0%	4.8%	10.91%	4.35%	4.99%	6.64%	1.24%	2.68%	1.56%
2026/04/09	38.55%	0%	4.3%	8.78%	2.29%	5.73%	7.08%	1.72%	2.22%	0%
2026/04/10	22.2%	31.44%	3.69%	5.63%	2.41%	2.85%	4.23%	1.01%	1.62%	3.09%
2026/04/11	39.19%	0%	3.3%	10.61%	2.12%	5.25%	6.34%	1.47%	1.58%	2.7%
2026/04/12	26.13%	32.63%	2.75%	7.21%	2.84%	4.44%	3.58%	0.89%	0.58%	1.12%
2026/04/13	26.31%	25.16%	3.43%	4.71%	3.23%	5%	4.14%	1.03%	1.51%	3.52%
2026/04/14	28.52%	25.63%	4.09%	5.11%	2.99%	4.45%	4.36%	2.11%	1.15%	1.32%
2026/04/15	34.22%	13.43%	3.95%	7%	2.66%	4.52%	4.18%	3.5%	2.22%	3.76%
2026/04/16	37.49%	0%	4.29%	6.38%	5.39%	4.37%	4.78%	1.39%	2.22%	7.99%
2026/04/17	34.58%	11.47%	4.54%	6.51%	2.88%	5.61%	5.29%	0%	1.5%	0%
2026/04/18	30.68%	26.05%	3.98%	8.39%	3.12%	3.89%	3.63%	0%	1.55%	0%
2026/04/19	31.51%	28.51%	3.13%	3.73%	2.09%	3.3%	2.69%	0%	2.26%	2.66%
2026/04/20	35.52%	14.06%	4.88%	7.43%	2.66%	4.26%	4.22%	1.16%	1.36%	0%
2026/04/21	38.71%	0%	6.09%	10.04%	2.55%	4.81%	4.5%	0%	2.44%	1.5%
2026/04/22	33.18%	20.81%	4.18%	10.48%	2.26%	2.77%	4.5%	3.19%	0.8%	0%
2026/04/23	25.94%	38.55%	3.6%	2.57%	1.02%	3.23%	2.98%	2.64%	1.34%	2.7%
2026/04/24	33.47%	24.1%	5.79%	2.33%	3.73%	3.01%	3.58%	2.15%	0.4%	1.07%
2026/04/25	17.97%	58.59%	3.37%	1.75%	2.87%	2.37%	1.18%	0.69%	0.81%	0.74%
2026/04/26	37.78%	15.87%	4.15%	5.2%	3.6%	7.02%	2.33%	0%	1.07%	3.04%
2026/04/27	26.51%	38.05%	4.26%	4.19%	2.15%	2.73%	0.77%	0.78%	2.07%	1.82%
2026/04/28	32.23%	26.94%	7.82%	4.74%	4.15%	3.03%	1.27%	1.29%	0.45%	0%
2026/04/29	32.39%	25.17%	4.76%	3.14%	3.16%	4.04%	1.29%	0%	1.17%	4.15%
2026/04/30	36.68%	16.25%	7.49%	5.03%	4.18%	3.43%	2.67%	1.56%	1.34%	0%

preply.com
wordnik.com
babbel.com
superprof.com.au
afsydney.com.au
open.edu.au
jumpspeak.com
clueylearning.com.au
uq.edu.au
dymockstutoring.edu.au

In April 2026, Preply.com led with fluctuating spend shares, peaking early and stabilizing later. Wordnik.com surged mid-month, while Babbel.com and Superprof.com.au showed consistent low shares. The month concluded with Preply.com maintaining dominance.

Market Exposure

Competitor Count for AUS Education & Training Language Learning

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/04/01	91
2026/04/02	87
2026/04/03	88
2026/04/04	87
2026/04/05	93
2026/04/06	91
2026/04/07	89
2026/04/08	88
2026/04/09	86
2026/04/10	95
2026/04/11	87
2026/04/12	88
2026/04/13	85
2026/04/14	87
2026/04/15	86
2026/04/16	83
2026/04/17	84
2026/04/18	83
2026/04/19	81
2026/04/20	83
2026/04/21	83
2026/04/22	80
2026/04/23	80
2026/04/24	82
2026/04/25	83
2026/04/26	80
2026/04/27	86
2026/04/28	79
2026/04/29	79
2026/04/30	81

April began with 91 advertisers, fluctuating throughout the month, peaking at 95 on April 10. A gradual decline followed, ending with 81 advertisers on April 30.

Campaign Efficiency

Market Loss & Market Gains for AUS Education & Training Language Learning

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
wordnik.com	21.81%
tutor2you.com.au	0.56%
lingopie.com	0.37%
afperth.com.au	0.34%
afmelbourne.com.au	0.29%
open.edu.au	-1.9%
jumpspeak.com	-2.22%
tesolau.com	-2.54%
superprof.com.au	-3.48%
preply.com	-4.05%

Wordnik.com surged with a 21.81% click share increase, while Preply.com dropped by 4.05%. Other notable declines include Superprof.com.au and Tesolau.com.

Campaign Efficiency

AUS Education & Training Language Learning Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	preply.com	wordnik.com	babbel.com	superprof.com.au	open.edu.au	afsydney.com.au	jumpspeak.com	wukongsch.com	tefl.org	uq.edu.au
2026/04/01	36.43%	0%	9.25%	3.85%	6.7%	2.82%	5.52%	3.18%	1.38%	1.06%
2026/04/02	40.42%	0%	5.54%	10.2%	8.32%	5.48%	5.42%	2.13%	1.55%	1.35%
2026/04/03	37.85%	0%	6.16%	10.46%	7.91%	1.58%	5.66%	2.03%	1.53%	2.27%
2026/04/04	32.75%	0%	5.22%	9.54%	8.75%	1.82%	7.62%	2.28%	2.15%	1.14%
2026/04/05	35.23%	0%	4.53%	6.78%	8.22%	2.3%	6.19%	2.03%	2.37%	1.07%
2026/04/06	32.27%	10.99%	3.55%	9.27%	6.3%	2.1%	4.75%	1.67%	1.66%	1.9%
2026/04/07	37.6%	0%	4.52%	8.44%	6.2%	4.87%	6.18%	1.8%	1.86%	3.23%
2026/04/08	39.02%	0%	4.84%	9.05%	6.62%	4.36%	5.93%	2.32%	1.41%	2.36%
2026/04/09	35.86%	0%	4.17%	7.28%	8.1%	2.56%	6.3%	2.4%	2.89%	1.36%
2026/04/10	16.66%	47.12%	3%	3.89%	2.88%	1.69%	3.24%	1.53%	0.89%	1.14%
2026/04/11	37.63%	0%	3.46%	9.25%	7.06%	1.93%	6.34%	2.4%	2.51%	1.14%
2026/04/12	18.99%	48.32%	2.18%	4.56%	4.28%	1.84%	2.74%	1.15%	1.53%	0.33%
2026/04/13	20.46%	39.16%	2.54%	3.32%	5.24%	2.41%	3.13%	1.84%	2.23%	0.99%
2026/04/14	22.09%	40.14%	3%	3.64%	4.5%	2.35%	3.25%	1.21%	1.04%	0.84%
2026/04/15	29.79%	24.18%	3.48%	5.22%	4.75%	1.98%	3.47%	1.32%	1.33%	1.56%
2026/04/16	36.58%	0%	4.17%	5.76%	5.55%	5.44%	4.87%	1.63%	2%	2.04%
2026/04/17	27.84%	26.68%	3.86%	4.98%	5.72%	1.88%	4.1%	1.06%	1.42%	1.07%
2026/04/18	23.43%	40.96%	3.18%	5.72%	3.79%	2.06%	2.7%	0.76%	0.97%	1.18%
2026/04/19	22.82%	43.21%	2.59%	3.13%	3.15%	1.39%	2.47%	1.22%	0.76%	1.47%
2026/04/20	29.72%	23.62%	4.52%	5.52%	4.99%	1.76%	3.9%	0.41%	1.3%	1.18%
2026/04/21	37.43%	0%	6.66%	7.7%	5.94%	2.63%	3.76%	0.42%	2.54%	1.78%
2026/04/22	25.49%	37.99%	3.26%	7.14%	2.7%	1.57%	3.19%	0.2%	1.19%	0.57%
2026/04/23	18.51%	54.88%	2.8%	2%	2.89%	0.63%	2.05%	0.15%	0.86%	0.73%
2026/04/24	26.14%	38.25%	4.94%	2.03%	3.22%	2.75%	2.91%	0.11%	1.17%	0.25%
2026/04/25	11.37%	72.79%	2.12%	1.21%	1.91%	1.53%	0.8%	0.08%	0.53%	0.56%
2026/04/26	30.83%	26.36%	3.36%	4.29%	7.86%	2.45%	1.83%	0.87%	2.03%	0.82%
2026/04/27	19.01%	54.8%	3.3%	2.51%	2.65%	1.27%	0.62%	0.3%	0.94%	1.51%
2026/04/28	25.46%	41.43%	6.46%	3.3%	3.03%	3%	0.95%	0.56%	1.11%	0.33%
2026/04/29	23.66%	43%	3.43%	2.51%	4%	2.13%	0.89%	1.18%	1.82%	1.14%
2026/04/30	31.6%	27.42%	6.04%	3.89%	3.82%	3.02%	2.23%	1.4%	1.32%	1.3%

preply.com
wordnik.com
babbel.com
superprof.com.au
open.edu.au
afsydney.com.au
jumpspeak.com
wukongsch.com
tefl.org
uq.edu.au

In April 2026, Preply’s impression share fluctuated, peaking early, then declining mid-month. Wordnik surged mid-month, dominating late April. Babbel and Superprof showed minor fluctuations, while Open.edu.au remained steady. The month ended with Wordnik leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Language Learning

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Language Learning - Last month

1
International TESOL Certificate - LTi TESOL - Learn to teach English https://www.lti.edu.au
Earn Your TESOL Qualification With LTi. Flexible Courses And Expert Support.
2
Graduate Certificate in TESOL | Study TESOL Course https://www.open.edu.au › education › tesol
Explore online postgraduate TESOL courses from leading AU universities. We'll guide your study journey with free 1:1 advice, easy uni entry and financial options.
3
Affordable Japanese Class https://www.preply.com › japanese › class
Japanese Classes — The Faster Way to Fluency. Fast Track Your Japanese Learning with 5-Star Expert Tutors! Preply's Japanese Classes Work Because We Have...
4
TESOL Qualification Online - Become an English Teacher https://www.tesolau.com
New Updated TESOL Qualification Courses — Teach English Online, in Australia & Overseas.
5
Graduate Certificate in Applied Linguistics | University of New England https://www.une.edu.au
UNE Is The Only Public University In Australia Awarded 5 Stars For 20 Years. Rated 5 Stars For Teaching Quality and Overall Experience.

In the competitive landscape of language learning, LTi and Open Universities dominate with flexible TESOL courses, while Preply offers fast-tracked Japanese classes. TESOLAU and UNE emphasize global teaching opportunities and high-quality education, respectively, showcasing diverse pathways to linguistic mastery.

Frequently Asked Questions

Why is the AUS Education & Training Language Learning April 2026 Report useful and how should I use it?

Why is the AUS Education & Training Language Learning April 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Education & Training Language Learning April 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Education & Training Language Learning April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Education & Training Language Learning April 2026 Report?

The AUS Education & Training Language Learning April 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Education & Training Language Learning April 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Education & Training Language Learning April 2026 Report for?

The AUS Education & Training Language Learning April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study

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VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Education & Training Language Learning - PPC Market Share Analysis April 2026