Why is the AUS Education & Training Language Learning July 2026 Report useful and how should I use it?

Why is the AUS Education & Training Language Learning July 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Education & Training Language Learning July 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Education & Training Language Learning July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Education & Training Language Learning July 2026 Report?

The AUS Education & Training Language Learning July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Education & Training Language Learning July 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Education & Training Language Learning July 2026 Report for?

The AUS Education & Training Language Learning July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Education & Training Language Learning - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Language Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Education & Training Language Learning AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	16.7758358427
	83.2241641573

16%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	12
	88

12%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	8%
Transactional	1%
Navigational	0%
Seasonal	0%
Local	1%
Problem Solving	11%

Market Exposure

Share of Clicks for top 10 AUS Education & Training Language Learning brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
preply.com	25.99
wordnik.com	17.92
open.edu.au	10.19
jumpspeak.com	7.65
babbel.com	4.47
une.edu.au	2.59
grammarly.com	2.57
afsydney.com.au	2.21
tefl.org	1.98
uq.edu.au	1.73
others	22.7

preply.com - 25.99%
wordnik.com - 17.92%
open.edu.au - 10.19%
jumpspeak.com - 7.65%
babbel.com - 4.47%
une.edu.au - 2.59%
grammarly.com - 2.57%
afsydney.com.au - 2.21%
tefl.org - 1.98%
uq.edu.au - 1.73%
others - 22.7%

In the education and language learning PPC landscape, Preply leads with 25.99% click share, followed by Wordnik at 17.92%. ‘Others’ collectively hold 22.70%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Education & Training Language Learning brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	preply.com	open.edu.au	jumpspeak.com	babbel.com	une.edu.au	uq.edu.au	afsydney.com.au	clueylearning.com.au	accschinese.com	wordnik.com
2026/07/01	35.57%	7.53%	7.62%	3.59%	2.3%	2.3%	1.16%	3.14%	0.36%	0%
2026/07/02	38.18%	7.18%	8.33%	4.02%	3%	1.82%	2.94%	3.23%	0.41%	0%
2026/07/03	38.02%	7.19%	8.31%	3.78%	2.57%	2.73%	0.89%	1.73%	0.86%	5.29%
2026/07/04	30.97%	5.59%	8.84%	4.11%	2.34%	0.73%	1.57%	4.14%	0.31%	18.04%
2026/07/05	39.76%	6.16%	10.96%	4.03%	2.82%	1.83%	2.76%	1.4%	0.41%	0%
2026/07/06	30.1%	5.35%	6.73%	4.08%	2.16%	0.76%	1.4%	0%	0.93%	26.93%
2026/07/07	27.83%	6.56%	16.21%	5.63%	3.17%	0.95%	0.38%	1.18%	1.25%	13.13%
2026/07/08	32.38%	7.56%	11.75%	7.04%	3.52%	0.51%	1.62%	1.51%	2.17%	12.22%
2026/07/09	40.98%	8.71%	14.03%	5.71%	3.89%	0.48%	2.22%	0%	1.4%	0%
2026/07/10	34.99%	8.48%	13.14%	5.93%	3.3%	0.78%	0.94%	1.64%	1.71%	0%
2026/07/11	32.58%	10.16%	20.22%	4.85%	3.18%	2.04%	0.07%	0%	1.4%	7.75%
2026/07/12	26.67%	7.45%	12.81%	2.89%	2.44%	1.3%	0.41%	0%	0.75%	26.46%
2026/07/13	36.64%	11.14%	9.1%	6.42%	4.65%	0.72%	1.28%	2.76%	1.98%	0%
2026/07/14	35.44%	10.37%	11.48%	7.99%	2.76%	1.02%	1.43%	2.74%	2.04%	3.42%
2026/07/15	28.66%	8.04%	7.62%	6.41%	1.67%	0.55%	0.1%	0%	1%	17.12%
2026/07/16	34.26%	12.09%	7.4%	5.85%	3.06%	1.53%	2.55%	1.3%	2.12%	8.55%
2026/07/17	33.77%	14.97%	7.12%	6.16%	2.84%	0.55%	2.66%	0%	2.84%	4.17%
2026/07/18	33.34%	12.92%	6.08%	4.95%	3.99%	3.08%	2.42%	2.61%	1.2%	10.57%
2026/07/19	26.12%	9.32%	11.5%	4.04%	2.36%	0.88%	1.02%	1.26%	0.82%	24.99%
2026/07/20	38.98%	14.95%	5.16%	6.49%	2.41%	1.44%	2.98%	1.77%	1.28%	0%
2026/07/21	35.21%	10.81%	11.34%	7.99%	2.73%	1.01%	1.42%	2.71%	2.02%	3.38%
2026/07/22	34.56%	10.53%	7.63%	5.26%	3.52%	1.2%	2.81%	0%	1.03%	9%
2026/07/23	33.05%	10.24%	8.01%	4.72%	2.54%	1.68%	3.24%	1.05%	1.82%	7.87%
2026/07/24	31.79%	11.36%	13.83%	6.05%	2.97%	1.14%	2.72%	1.13%	1.28%	7.47%
2026/07/25	35.8%	12.55%	8.34%	5.71%	3.6%	2.11%	2.13%	1.84%	1.25%	2.82%
2026/07/26	37.51%	10.7%	7.66%	5.27%	3.07%	1.28%	1.8%	1.6%	0.68%	6.5%
2026/07/27	35.76%	12.56%	6.83%	4.85%	2.23%	1.22%	2.03%	2.81%	0.25%	3.1%
2026/07/28	26.62%	7.9%	9.89%	4.71%	2.59%	1.98%	1.34%	1.75%	1.43%	19.55%
2026/07/29	43.04%	9.89%	1.47%	5.58%	0.89%	1.44%	4.45%	5.24%	3.85%	4.96%
2026/07/30	37.76%	10.87%	7.14%	6.76%	2.49%	1.03%	1.1%	1.42%	1.34%	3.54%
2026/07/31	36.62%	11.11%	5.51%	4.52%	4.14%	2.49%	2.44%	1.42%	0.76%	0%

preply.com
open.edu.au
jumpspeak.com
babbel.com
une.edu.au
uq.edu.au
afsydney.com.au
clueylearning.com.au
accschinese.com
wordnik.com

In July 2026, Preply.com led with fluctuating spend shares, peaking at 43.04% on the 29th. Open.edu.au saw a steady rise, ending at 11.11%. Jumpspeak.com experienced volatility, dropping to 1.47% on the 29th. Babbel.com maintained moderate stability, while Wordnik.com had sporadic spikes, notably 26.93% on the 6th. Uq.edu.au and Afsydney.com.au showed minor fluctuations. Clueylearning.com.au and Accschinese.com had low, stable shares. The month concluded with Preply.com dominating, despite fluctuations.

Market Exposure

Competitor Count for AUS Education & Training Language Learning

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/07/01	77
2026/07/02	90
2026/07/03	82
2026/07/04	88
2026/07/05	87
2026/07/06	86
2026/07/07	89
2026/07/08	85
2026/07/09	87
2026/07/10	86
2026/07/11	87
2026/07/12	93
2026/07/13	85
2026/07/14	85
2026/07/15	90
2026/07/16	88
2026/07/17	84
2026/07/18	84
2026/07/19	89
2026/07/20	82
2026/07/21	85
2026/07/22	92
2026/07/23	98
2026/07/24	93
2026/07/25	99
2026/07/26	92
2026/07/27	88
2026/07/28	86
2026/07/29	68
2026/07/30	90
2026/07/31	90

July saw a dynamic shift in advertisers, starting at 77 and peaking at 99. The month concluded with a stable 90, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Education & Training Language Learning

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
open.edu.au	2.58%
preply.com	2.08%
grammarly.com	1.77%
afsydney.com.au	1.19%
uq.edu.au	0.69%
kumonsearch.com.au	-0.28%
tefl.org	-0.36%
superprof.com.au	-0.37%
jumpspeak.com	-2.4%
wordnik.com	-5.77%

In the past month, open.edu.au surged by 2.58%, while wordnik.com plummeted by 5.77%. Preply.com and grammarly.com also saw positive gains, contrasting jumpspeak.com’s decline.

Campaign Efficiency

AUS Education & Training Language Learning Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	preply.com	grammarly.com	open.edu.au	une.edu.au	jumpspeak.com	babbel.com	tefl.org	afsydney.com.au	theteflacademy.com	wordnik.com
2026/07/01	31.12%	0%	11.76%	2.58%	6.39%	3.33%	3.18%	1.05%	2.72%	0%
2026/07/02	30.32%	0%	8.31%	2.81%	6.52%	3.48%	1.42%	1.92%	1.13%	0%
2026/07/03	25.99%	0%	8.13%	2.2%	5.58%	2.78%	3.19%	0.64%	2.7%	22.87%
2026/07/04	16.3%	0%	4.42%	1.49%	17.56%	2.17%	1.5%	0.67%	1.17%	39.38%
2026/07/05	36.52%	0%	8.14%	3.24%	9.93%	3.87%	2.88%	2.34%	1.25%	0%
2026/07/06	17.64%	0%	4.74%	1.44%	3.86%	2.73%	1.59%	0.76%	0.82%	53%
2026/07/07	17.38%	0%	5.83%	2.56%	21.43%	4.31%	1.86%	0.28%	0.6%	28.76%
2026/07/08	25.54%	0%	8.02%	3.4%	9.11%	6.1%	2.64%	1.13%	2.44%	21.86%
2026/07/09	36.36%	0%	10.13%	4.04%	11.64%	5.09%	3.69%	1.5%	2.69%	0%
2026/07/10	32.59%	0%	10.93%	3.7%	11.43%	5.72%	3.49%	0.81%	1.86%	0%
2026/07/11	22.13%	0%	8.86%	2.55%	31.18%	3.47%	2.84%	0.06%	0.99%	12.15%
2026/07/12	15.44%	0%	5.85%	1.73%	13.93%	1.92%	0.89%	0.17%	0.89%	47.12%
2026/07/13	32.56%	0%	14.09%	5.93%	8.16%	6.74%	2.21%	0.74%	2.72%	0%
2026/07/14	28.15%	0%	11.6%	2.64%	9.04%	6.97%	1.22%	1.19%	2.46%	16.21%
2026/07/15	14.64%	16.36%	6.37%	1.06%	4.1%	3.93%	0.97%	0.07%	1.27%	40.89%
2026/07/16	28.22%	0%	13.23%	3.74%	5.66%	5.5%	1.46%	1.65%	0.76%	16.39%
2026/07/17	26.16%	0%	15.01%	2.67%	5.15%	5.13%	1.82%	1.95%	1.09%	19.5%
2026/07/18	26.9%	0%	13.39%	3.94%	4.85%	4.64%	1.79%	1.67%	1.03%	20.26%
2026/07/19	16.39%	0%	8.16%	1.9%	16.52%	3.03%	1.09%	0.68%	0.47%	37.83%
2026/07/20	35.52%	0%	18.15%	2.66%	4.45%	6.12%	3.05%	2.09%	2.3%	0%
2026/07/21	28.15%	0%	11.6%	2.64%	9.04%	6.97%	1.22%	1.19%	2.46%	16.21%
2026/07/22	26.88%	0%	10.55%	3.9%	5.7%	4.45%	1.2%	2.1%	1.74%	23.64%
2026/07/23	22.61%	0%	9.72%	1.99%	5.26%	3.46%	2.22%	1.58%	1.53%	32.38%
2026/07/24	24.8%	0%	11.38%	2.77%	19.77%	4.72%	2.06%	1.8%	1.12%	13.19%
2026/07/25	29.28%	0%	13.28%	4.14%	6.51%	4.9%	2.08%	1.47%	0.93%	14.24%
2026/07/26	28.51%	11.91%	10.84%	3.05%	6.02%	4.36%	2%	1.37%	1.41%	11.91%
2026/07/27	26.27%	14.08%	12.69%	2.29%	4.76%	3.63%	1.18%	1.19%	1.01%	14.08%
2026/07/28	15.6%	9.23%	6.69%	2.04%	11.87%	2.79%	0.57%	0.78%	0.72%	36.93%
2026/07/29	33.66%	0%	11.12%	0.82%	1.18%	4.45%	0.51%	3.28%	0.35%	24.59%
2026/07/30	30.14%	0%	11.81%	2.44%	5.23%	5.69%	1.98%	0.97%	1.79%	17.62%
2026/07/31	29.51%	17.93%	11.68%	5.4%	4.14%	3.89%	1.78%	1.53%	1.04%	0%

preply.com
grammarly.com
open.edu.au
une.edu.au
jumpspeak.com
babbel.com
tefl.org
afsydney.com.au
theteflacademy.com
wordnik.com

In July 2026, Preply.com led with fluctuating impressions, peaking at 36.52%. Wordnik.com saw a significant spike to 53.00% on July 6. Grammarly.com ended strong at 17.93%. Overall, Preply.com maintained dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Language Learning

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Language Learning - Last month

1
Chinese for Beginners at Curtin University | Open Universities Australia https://www.open.edu.au
Chinese for Beginners online course with Curtin University, through Open Universities Australia. Study a language online.
2
TESOL Qualification Online https://www.tesolau.com
Become an English Teacher — New Updated TESOL Qualification Courses — Teach English Online, in Australia & Overseas.
3
What Is TESOL & TESOL Certification? (Beginner’s Guide 2026) https://www.theteflacademy.com
TESOL certification is a teaching diploma that covers the same basic content as TEFL certification but can differ in-depth, quality, and cost.
4
Study Linguistics - University of New England https://www.une.edu.au
Rated 5 Stars For Teaching Quality, Graduate Employment & Median Starting Salary.
5
Japanese Classes All Levels - Japanese For Beginners At IML https://iml.uq.edu.au › learn › japanese
Live Japanese Classes For All Levels. Begin Your Language Journey Today. Interactive Japanese Lessons Online Or On-Campus. Expert Language Instruction. Beginner Friendly.

In the realm of language learning, Open Universities Australia shines with its “Chinese for Beginners” course, emphasizing online accessibility. TESOLAU and The TEFL Academy focus on TESOL qualifications, highlighting teaching opportunities globally. The University of New England boasts high teaching quality, while UQ offers interactive Japanese classes, catering to all levels.

Frequently Asked Questions

Why is the AUS Education & Training Language Learning July 2026 Report useful and how should I use it?

Why is the AUS Education & Training Language Learning July 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Education & Training Language Learning July 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Education & Training Language Learning July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Education & Training Language Learning July 2026 Report?

The AUS Education & Training Language Learning July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Education & Training Language Learning July 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Education & Training Language Learning July 2026 Report for?

The AUS Education & Training Language Learning July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Education & Training Language Learning - PPC Market Share Analysis July 2026