AUS Education & Training Language Learning - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Language Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Education & Training Language Learning AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	12.1657275007
	87.8342724993

12%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	19
	81

19%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	5%
Transactional	1%
Navigational	0%
Seasonal	0%
Local	1%
Problem Solving	17%

Market Exposure

Share of Clicks for top 10 AUS Education & Training Language Learning brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
preply.com	21.84
wordnik.com	9.22
superprof.com.au	8.85
jumpspeak.com	8.15
open.edu.au	5.81
afsydney.com.au	4.25
babbel.com	3.18
tesolau.com	3.1
lingopie.com	2.1
theteflacademy.com	1.94
others	31.56

preply.com - 21.84%
wordnik.com - 9.22%
superprof.com.au - 8.85%
jumpspeak.com - 8.15%
open.edu.au - 5.81%
afsydney.com.au - 4.25%
babbel.com - 3.18%
tesolau.com - 3.1%
lingopie.com - 2.1%
theteflacademy.com - 1.94%
others - 31.56%

Preply.com leads with 21.84% click share, followed by Wordnik.com at 9.22%. Others collectively hold 31.56%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Education & Training Language Learning brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	preply.com	superprof.com.au	jumpspeak.com	babbel.com	open.edu.au	afsydney.com.au	kineticeducation.com.au	udemy.com	lingopie.com	wordnik.com
2025/12/01	26.69%	8.24%	12.47%	4.02%	3.21%	2.75%	0.85%	2.95%	2.33%	7.66%
2025/12/02	24.5%	10.43%	16.21%	1.85%	2.49%	1.81%	0%	2.32%	1.57%	12.62%
2025/12/03	27.45%	7.17%	19.06%	2.79%	2.93%	2.29%	0%	2.28%	2.16%	7.86%
2025/12/04	26.8%	6.87%	14.35%	2.8%	3.27%	3.07%	0%	1.93%	3.36%	0%
2025/12/05	28.05%	11.88%	15.29%	2.6%	3.07%	3.94%	0.99%	1.75%	2.07%	0%
2025/12/06	26.75%	11.25%	13.12%	2.03%	3.22%	2.37%	0%	0.88%	2.5%	13.29%
2025/12/07	27.81%	14.07%	12.61%	3.14%	3.35%	1.86%	2.54%	0.65%	2.78%	0%
2025/12/08	30.56%	11.54%	12.62%	3.95%	3.51%	2.76%	0.87%	0.43%	3.2%	0%
2025/12/09	27.55%	12.22%	13.45%	5.12%	3.57%	2.46%	0.84%	0.07%	1.24%	6.9%
2025/12/10	26.92%	6.73%	10.87%	4.33%	3.62%	2.67%	0%	0.01%	2.25%	18.3%
2025/12/11	26.29%	10.87%	13.78%	4.09%	3.87%	2.82%	0.72%	0.01%	2.16%	11.75%
2025/12/12	25.68%	8.81%	10.82%	5.41%	4.73%	2.87%	1.55%	0.01%	1.72%	10.4%
2025/12/13	30.86%	13.51%	11.12%	5.29%	5.79%	2.03%	1.72%	0.12%	2.69%	0%
2025/12/14	25.38%	9.44%	10.23%	5.53%	4.94%	2.55%	2.75%	0.76%	2.88%	7.01%
2025/12/15	28.3%	5.54%	10.97%	4.14%	4.48%	3.58%	3.52%	0.33%	3.25%	6.84%
2025/12/16	31.63%	9.66%	9.35%	5.68%	5.88%	2.95%	0%	0.39%	3.76%	0%
2025/12/17	31.54%	7.52%	8.23%	6.87%	5.92%	2.34%	1.73%	1.14%	3.01%	0%
2025/12/18	29.18%	12.95%	6.96%	4.48%	5.28%	2.81%	3.36%	1.41%	2.11%	0%
2025/12/19	29.05%	9.64%	5.16%	4.31%	6.06%	2.57%	4.52%	1.75%	3.63%	0%
2025/12/20	31.79%	9.53%	5.63%	5.06%	6.27%	3.89%	0.98%	2.19%	2.86%	0%
2025/12/21	30.18%	11.94%	3.5%	4.06%	6.12%	3.41%	4.51%	2%	3.14%	0%
2025/12/22	31.67%	6.79%	1.97%	5.31%	6.03%	2.79%	5.75%	2.95%	4.32%	0%
2025/12/23	30.95%	9.87%	2.41%	4.59%	5.66%	3%	1.6%	3.49%	2.48%	0%
2025/12/24	29.93%	9.71%	4.6%	5.22%	5.21%	3.23%	1.88%	3.33%	3.36%	0%
2025/12/25	29.7%	6.66%	3.27%	3.98%	7.17%	2.99%	2.86%	4.31%	1.98%	0%
2025/12/26	29.82%	7.73%	3.53%	4.46%	7.07%	2.67%	1.98%	5.49%	1.9%	0%
2025/12/27	26.83%	14.01%	2.95%	4.06%	7.38%	2.86%	3.57%	4.71%	1.44%	0%
2025/12/28	26.85%	7.46%	4.04%	3.48%	5%	2.8%	1.9%	3.89%	1.32%	0%
2025/12/29	28%	13.64%	5.91%	4.42%	3.9%	2.8%	3.24%	3.57%	1.6%	0%
2025/12/30	26.26%	13.05%	7.28%	5.93%	3.62%	2.6%	3.39%	3.1%	2.65%	0%
2025/12/31	26.59%	12.6%	11.98%	3.85%	3.68%	2.73%	2.23%	2.17%	1.65%	0%

preply.com
superprof.com.au
jumpspeak.com
babbel.com
open.edu.au
afsydney.com.au
kineticeducation.com.au
udemy.com
lingopie.com
wordnik.com

Preply.com led December with fluctuating spend, peaking at 31.79% on the 20th. Superprof.com.au and Jumpspeak.com showed varied trends, while Wordnik.com and Babbel.com maintained moderate shares. Udemy.com and Lingopie.com ended with lower spend shares.

Market Exposure

Competitor Count for AUS Education & Training Language Learning

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/12/01	96
2025/12/02	94
2025/12/03	91
2025/12/04	97
2025/12/05	95
2025/12/06	96
2025/12/07	101
2025/12/08	102
2025/12/09	99
2025/12/10	101
2025/12/11	103
2025/12/12	106
2025/12/13	99
2025/12/14	98
2025/12/15	102
2025/12/16	102
2025/12/17	105
2025/12/18	106
2025/12/19	105
2025/12/20	100
2025/12/21	97
2025/12/22	98
2025/12/23	99
2025/12/24	94
2025/12/25	99
2025/12/26	101
2025/12/27	101
2025/12/28	104
2025/12/29	105
2025/12/30	107
2025/12/31	106

Advertisers fluctuated throughout December, peaking at 107 on the 30th. The month concluded with a slight dip to 106.

Campaign Efficiency

Market Loss & Market Gains for AUS Education & Training Language Learning

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
preply.com	2.74%
udemy.com	2.37%
open.edu.au	1.97%
superprof.com.au	1.49%
kineticeducation.com.au	1.39%
afmelbourne.com.au	-0.88%
clueylearning.com.au	-1%
tesolau.com	-1.52%
jumpspeak.com	-4.46%
wordnik.com	-14.63%

Preply.com leads with a 2.74% click share rise, while Wordnik.com drops by 14.63%. Udemy.com and Open.edu.au also see positive growth.

Campaign Efficiency

AUS Education & Training Language Learning Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	jumpspeak.com	preply.com	superprof.com.au	open.edu.au	theteflacademy.com	babbel.com	afsydney.com.au	une.edu.au	lingopie.com	wordnik.com
2025/12/01	10.9%	21.27%	5.47%	3.72%	4.01%	2.97%	2.03%	0.29%	2.34%	19.51%
2025/12/02	20.45%	16.11%	4.93%	2.54%	1.52%	1.2%	1.38%	0.11%	1.36%	28.86%
2025/12/03	25.28%	18.8%	3.66%	3.18%	3.53%	2.02%	1.78%	0.78%	1.83%	18.42%
2025/12/04	13.73%	24.57%	5.67%	4.64%	2.36%	2.41%	3.24%	0.81%	4%	0%
2025/12/05	15.23%	25.88%	7.77%	4.42%	3.82%	2.46%	4.09%	0.85%	2.49%	0%
2025/12/06	9.82%	19.35%	5.88%	3.68%	2.98%	1.35%	1.91%	1.24%	1.91%	31.91%
2025/12/07	12.74%	25.95%	9.17%	4.6%	2.15%	3.17%	1.96%	1.53%	3.39%	0%
2025/12/08	12.68%	27.77%	7.8%	4.93%	3.15%	4.29%	2.85%	1%	3.42%	0%
2025/12/09	11.67%	22.38%	7.25%	4.18%	2.27%	4.47%	2.23%	0.9%	1.36%	19.28%
2025/12/10	7.51%	17.67%	3.53%	3.48%	1.9%	2.9%	1.93%	0.66%	1.78%	40.89%
2025/12/11	18.16%	17.91%	5.18%	3.9%	2.64%	2.9%	1.92%	0.8%	1.77%	27.34%
2025/12/12	9.47%	22.07%	5.68%	5.97%	1.67%	4.68%	2.71%	1.59%	1.64%	18.26%
2025/12/13	11%	28.51%	9%	8.34%	1.94%	5.19%	2.09%	1.62%	2.97%	0%
2025/12/14	8.68%	20.26%	4.89%	6.02%	2.54%	5.14%	2.22%	1.65%	3.32%	18.77%
2025/12/15	8.88%	21.99%	3.5%	5.22%	2.59%	3.67%	2.85%	1.39%	2.93%	18.68%
2025/12/16	8.55%	28.5%	6.59%	8.01%	3.87%	5.25%	2.79%	1.61%	3.93%	0%
2025/12/17	7.05%	27.98%	5.21%	7.55%	3.38%	6.44%	2.06%	1.38%	2.85%	0%
2025/12/18	6.65%	25.88%	7.95%	6.76%	1.85%	3.92%	2.74%	1.93%	2.13%	0%
2025/12/19	4.83%	25.59%	6.95%	8.44%	3.91%	3.69%	2.48%	1.62%	4.09%	0%
2025/12/20	5.37%	29.09%	6.86%	7.95%	1.51%	4.59%	3.93%	1.95%	2.87%	0%
2025/12/21	3.12%	28.5%	8.24%	8.51%	2.73%	3.62%	3.53%	2.22%	3.22%	0%
2025/12/22	1.76%	27.67%	4.66%	7.52%	2.21%	5.45%	2.72%	3.04%	4.9%	0%
2025/12/23	2.27%	27.93%	6.59%	7.33%	2.89%	4.11%	3.04%	2.92%	2.66%	0%
2025/12/24	4.81%	26.73%	6.74%	6.85%	1.87%	5.22%	3.35%	2.89%	3.83%	0%
2025/12/25	3.07%	26.07%	5.26%	9.35%	2.47%	3.41%	3.05%	3.58%	2.09%	0%
2025/12/26	3.31%	27.16%	5.47%	9.36%	2.44%	3.73%	2.68%	3.45%	1.92%	0%
2025/12/27	2.9%	23.88%	9.19%	10.07%	3.17%	3.54%	2.93%	4.89%	1.66%	0%
2025/12/28	3.58%	21.12%	4.83%	5.6%	3.08%	2.7%	2.54%	3.02%	1.31%	0%
2025/12/29	6.07%	26.14%	9.42%	4.57%	1.35%	4.5%	2.97%	2.9%	1.79%	0%
2025/12/30	7.09%	23.32%	9.1%	4.72%	3.62%	6.46%	2.67%	2.2%	3.16%	0%
2025/12/31	21.43%	20.7%	7.68%	4.29%	3.38%	3.37%	2.33%	1.9%	1.84%	0%

jumpspeak.com
preply.com
superprof.com.au
open.edu.au
theteflacademy.com
babbel.com
afsydney.com.au
une.edu.au
lingopie.com
wordnik.com

In December 2025, Preply.com consistently led in PPC impressions, peaking at 29.09% on December 20. Jumpspeak.com saw fluctuations, ending strong at 21.43% on December 31. Wordnik.com spiked to 40.89% on December 10.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Language Learning

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Language Learning - Last month

1
Grad. Certificate of TESOL | Flexible Study Options https://www.mq.edu.au › study › tesol
Learn from anywhere in the world & be taught by qualified TESOL instructors. Courses are co-designed with industry to reflect industry...
2
Graduate Certificate in TESOL https://www.open.edu.au
Study TESOL Course — We'll guide your study journey with free 1:1 advice, easy uni entry and financial options. Start...
3
Top 10 French Classes Near Me in Sydney - Preply https://www.preply.com
Friendly, Expert French Tutors from $5 an Hour! Love Your Personalized Classes! Learn French on any Budget. Compare Tutor Introduction Videos & Reviews.
4
TESOL Qualification Online | International English Students https://www.tesolau.com › tesol › qualification
New Updated TESOL Qualification Courses — Teach English Online, in Australia & Overseas.
5
TESOL certification https://www.theteflacademy.com › tesol › courses
Extended Black Friday -70% Off — Teach English, explore cultures, and make a global impact with your TESOL certification. Teach...

In the competitive landscape of TESOL and language learning, mq.edu.au and open.edu.au emphasize flexible, industry-aligned study options. Preply offers budget-friendly, personalized French classes, while tesolau.com and theteflacademy.com highlight global teaching opportunities, with enticing discounts and cultural exploration.

Frequently Asked Questions

Why is the AUS Education & Training Language Learning December 2025 Report useful and how should I use it?

Why is the AUS Education & Training Language Learning December 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Education & Training Language Learning December 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Education & Training Language Learning December 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Education & Training Language Learning December 2025 Report?

The AUS Education & Training Language Learning December 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Education & Training Language Learning December 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Education & Training Language Learning December 2025 Report for?

The AUS Education & Training Language Learning December 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

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AUS Education & Training Language Learning - PPC Market Share Analysis December 2025