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AUS Education & Training Universities - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Universities category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Education & Training Universities brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
latrobe.edu.au 6.05
open.edu.au 5.92
unsw.edu.au 5.42
torrens.edu.au 5.22
mq.edu.au 5.03
uq.edu.au 4.21
unisa.edu.au 3.78
curtin.edu.au 3.41
rmit.edu.au 3.25
acu.edu.au 2.92
others 54.79

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In the education sector’s PPC landscape, ‘others’ dominate with 54.79% click share, while La Trobe leads individual domains at 6.05%.

Market Exposure

Share of Spend for the top 10 AUS Education & Training Universities brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date torrens.edu.au open.edu.au online.mbs.edu monash.edu studyonline.canberra.edu.au swinburneonline.edu.au une.edu.au uq.edu.au mq.edu.au studyuts.online
2025/04/01 4.51% 5.74% 2.53% 4.53% 3.27% 6.71% 2.35% 3.06% 1.29% 2.57%
2025/04/02 4.22% 6.79% 2.82% 4.94% 3.26% 5.98% 2.68% 3.63% 0.68% 2.62%
2025/04/03 5.32% 6.81% 2.67% 3.75% 3.4% 4.96% 2.63% 2.9% 2.19% 2.77%
2025/04/04 4.86% 5.07% 2.45% 5.45% 3.25% 5.18% 2.76% 3.08% 4.92% 1.95%
2025/04/05 2.88% 6.32% 2.02% 5.5% 3.5% 6.53% 2.15% 4.05% 3.27% 3.02%
2025/04/06 4.69% 5.76% 2.06% 4.9% 2.97% 5.08% 3.23% 5.69% 1.23% 2.43%
2025/04/07 4.02% 4.5% 1.97% 5.11% 3% 5.33% 2.24% 3.88% 2.08% 3.26%
2025/04/08 4.84% 4.65% 2.21% 4.94% 3.36% 6.02% 2.89% 3.5% 3.36% 2.78%
2025/04/09 4.51% 5.73% 2.62% 4.17% 3.02% 5.5% 2.8% 4.55% 2.11% 2.81%
2025/04/10 4.22% 5.23% 2.49% 4.85% 3.56% 5.29% 2.98% 4.22% 2.44% 2.42%
2025/04/11 4.69% 4.36% 2.65% 4.72% 3.28% 5.35% 3.43% 3.3% 3.81% 2.27%
2025/04/12 5.6% 4.75% 1.35% 5.73% 3.72% 6.23% 3.91% 3.58% 0.83% 2.9%
2025/04/13 5.4% 5.19% 1.79% 4.81% 3.11% 6.6% 4.4% 3.41% 2.43% 2.33%
2025/04/14 4.72% 4.06% 3.58% 4.88% 3.78% 4.91% 2.91% 2.96% 3.98% 3.93%
2025/04/15 5.51% 4.38% 3.13% 5.21% 3.47% 5.74% 2.99% 2.78% 2.79% 2.54%
2025/04/16 4.86% 3.87% 4.4% 4.08% 3.21% 5.08% 2.89% 4.08% 3.62% 2.67%
2025/04/17 5.49% 7.04% 2.04% 4% 3.22% 5.21% 3.83% 3.45% 3.36% 2.17%
2025/04/18 10.13% 5.18% 0.65% 3.67% 1.62% 5.31% 4.92% 4.03% 2.48% 1.23%
2025/04/19 6.11% 6.64% 2.68% 6.77% 3.37% 4.98% 3.84% 2.62% 1.48% 2.85%
2025/04/20 7.03% 7.77% 2.74% 5.67% 2.77% 4.19% 4.3% 3.56% 2.27% 2.56%
2025/04/21 5.65% 7.94% 3.28% 4.44% 2.99% 4.11% 3.75% 3.92% 2.72% 2.66%
2025/04/22 5.57% 6.9% 3.16% 4.07% 3.13% 5.57% 3.69% 3.26% 2.9% 2.27%
2025/04/23 5.17% 9.49% 3.26% 3.94% 3.26% 4.84% 3.05% 3.77% 4.23% 2.52%
2025/04/24 5.81% 6.84% 3.35% 3.9% 3.95% 4.3% 3.55% 3.94% 1.14% 2.53%
2025/04/25 6.28% 5.22% 3.43% 3.91% 3.39% 4.74% 3.74% 4.42% 2.11% 2.73%
2025/04/26 7.48% 7.17% 2.36% 4.33% 2.55% 3.94% 3.13% 2.53% 3.12% 2.56%
2025/04/27 5.59% 6.32% 3.46% 4.36% 2.92% 5.61% 3.05% 4.56% 3.5% 2.31%
2025/04/28 4.4% 5.78% 4.25% 3.39% 3.68% 4.79% 3.16% 4.62% 2.33% 2.53%
2025/04/29 5.74% 4.88% 3.97% 4.07% 3.67% 4.85% 3.12% 3.45% 3.64% 2.53%
2025/04/30 5.68% 5.64% 4.7% 4.37% 3.91% 3.9% 3.33% 3.24% 3.02% 2.89%

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April saw dynamic shifts in PPC spend share. Torrens.edu.au peaked mid-month, while open.edu.au surged late. Online.mbs.edu maintained stability, and monash.edu fluctuated. Swinburneonline.edu.au and une.edu.au showed consistent growth. The month concluded with diverse trends across domains.

Market Exposure

Competitor Count for AUS Education & Training Universities

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 381
2025/04/02 373
2025/04/03 370
2025/04/04 374
2025/04/05 376
2025/04/06 380
2025/04/07 376
2025/04/08 375
2025/04/09 352
2025/04/10 355
2025/04/11 354
2025/04/12 348
2025/04/13 349
2025/04/14 349
2025/04/15 339
2025/04/16 339
2025/04/17 329
2025/04/18 323
2025/04/19 363
2025/04/20 357
2025/04/21 360
2025/04/22 351
2025/04/23 366
2025/04/24 361
2025/04/25 365
2025/04/26 350
2025/04/27 350
2025/04/28 357
2025/04/29 358
2025/04/30 346

Copyright © Adthena. All rights reserved.

April began with 381 advertisers, fluctuating throughout the month. Mid-April saw a dip to 323, but numbers rebounded, ending at 346.

Campaign Efficiency

Market Loss & Market Gains for AUS Education & Training Universities

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
unsw.edu.au 4.09%
curtin.edu.au 1.47%
open.edu.au 1.38%
mq.edu.au 0.8%
westernsydney.edu.au 0.66%
usc.edu.au -0.93%
uq.edu.au -0.95%
utas.edu.au -1.36%
latrobe.edu.au -1.72%
griffith.edu.au -2.17%

Copyright © Adthena. All rights reserved.

UNSW.edu.au surged with a 4.09% click share increase, while Griffith.edu.au faced a 2.17% decline.

Campaign Efficiency

AUS Education & Training Universities Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date open.edu.au mq.edu.au torrens.edu.au unsw.edu.au swinburneonline.edu.au une.edu.au monash.edu latrobe.edu.au studyonline.canberra.edu.au uq.edu.au
2025/04/01 5.95% 1.19% 4.14% 2.11% 6.45% 2.37% 3.8% 4.49% 2.73% 3.01%
2025/04/02 6.42% 0.67% 3.82% 1.31% 6.29% 2.61% 3.38% 2.11% 2.91% 3.69%
2025/04/03 6.03% 2.76% 4.56% 1.19% 6.26% 2.7% 2.94% 4.17% 2.84% 2.67%
2025/04/04 5.84% 7.29% 3.9% 1.47% 4.95% 2.5% 3.83% 2.79% 2.94% 3.82%
2025/04/05 6.41% 3.53% 2.58% 1.98% 6.77% 2.26% 3.91% 3.32% 3.41% 4.43%
2025/04/06 6.01% 0.84% 4% 1.42% 5.29% 3.59% 3.58% 3.74% 2.7% 6.03%
2025/04/07 4.79% 1.04% 3.44% 2.99% 5.25% 2.45% 3.79% 3.55% 2.75% 4.3%
2025/04/08 4.71% 4.58% 4.1% 2.2% 6.42% 3.08% 3.5% 3.87% 3.13% 3.44%
2025/04/09 5.06% 1.61% 4% 1.68% 5.75% 3.04% 2.86% 5.25% 3% 3.62%
2025/04/10 4.96% 3.61% 3.85% 1.96% 5.41% 3.16% 3.34% 3.67% 3.36% 3.93%
2025/04/11 4.58% 4.53% 4.17% 2.57% 5.3% 3.8% 3.53% 3.93% 3.35% 3.3%
2025/04/12 5.66% 0.64% 4.97% 2.05% 5.88% 3.91% 4.2% 4.01% 3.36% 2.96%
2025/04/13 5.52% 3.26% 4.6% 2.36% 6.4% 4.58% 3.45% 3.82% 2.68% 3.17%
2025/04/14 3.89% 2.58% 4.21% 1.74% 5.23% 3.38% 4.11% 4.29% 3.56% 3.55%
2025/04/15 3.98% 1.96% 4.76% 2.09% 5.99% 3.27% 4.02% 3.69% 2.96% 3%
2025/04/16 3.87% 4.65% 3.9% 3.43% 4.98% 3.05% 3.02% 3.96% 2.69% 3.22%
2025/04/17 7.14% 3.81% 4.4% 3.15% 5.77% 3.82% 3.18% 3.5% 2.81% 3.29%
2025/04/18 2.81% 4.38% 9.08% 2.33% 5.57% 4.81% 2.85% 2.47% 1.29% 3.78%
2025/04/19 7.77% 1.28% 5.85% 2.32% 5.71% 4.02% 5.77% 2.61% 3% 2%
2025/04/20 9.77% 2.41% 5.77% 3.33% 3.88% 4.11% 4.53% 2.26% 2.25% 4.34%
2025/04/21 9.51% 2.26% 4.54% 5.43% 4.57% 3.67% 3.54% 2.63% 2.32% 3.87%
2025/04/22 8.53% 1.76% 4.8% 4.37% 5.62% 3.9% 3.54% 2.84% 2.5% 2.44%
2025/04/23 9.21% 5.95% 4.48% 3.73% 4.93% 3.12% 3.79% 1.66% 2.83% 3.58%
2025/04/24 7.68% 0.95% 4.94% 3.46% 4.51% 3.86% 3.22% 1.71% 3.79% 3.33%
2025/04/25 6.14% 2.85% 5% 4.27% 4.75% 4.01% 2.9% 3.27% 2.92% 4.46%
2025/04/26 8.06% 4.62% 5.81% 7.3% 3.78% 3.01% 3.1% 3.51% 2.01% 2.7%
2025/04/27 7.55% 4.77% 5.39% 3.52% 5.82% 3.13% 3.66% 2.87% 2.56% 3.27%
2025/04/28 6.66% 3.43% 3.52% 4.56% 5.18% 3.2% 2.53% 3.18% 3.31% 2.88%
2025/04/29 5.06% 4.85% 5.02% 3.95% 5.09% 3.36% 3.02% 3.39% 3.23% 3.3%
2025/04/30 5.41% 5.26% 5.15% 4.39% 4.24% 3.59% 3.47% 3.41% 3.22% 3.14%

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April saw open.edu.au’s impression share fluctuate, peaking mid-month. Torrens.edu.au surged on April 18, while unsw.edu.au climbed steadily. By month’s end, open.edu.au led, with others showing varied trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Universities

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Australian Catholic University https://www.acu.edu.au

    Study On Campus Or Online — 95% Of Graduates Employed. Practical Experience Embedded In Your Degree From Day One. Graduate With Skills Employers Want From One Of The Top 10 Catholic Unis...

  2. 2
    Charles Sturt University https://study.csu.edu.au › course › information

    Courses - Study — Charles Sturt Uni offers a range of study options across multiple campuses. Find out more. Match...

  3. 3
    ISN Psych 2025 Mid Year Intake | Hons, MPP, Master and DPsych https://www.isn.edu.au

    ISN Psychology 2025 mid-year applications open. Apply Now. Honours, Clinical, Professional and Sport Psychology Degree options.

  4. 4
    La Trobe University https://www.latrobe.edu.au

    La Trobe University Melbourne — Choose Your Own Path By Applying To Study At La Trobe University. Book A 1:1 Consultation. Students Say 'Studying At La Trobe Has Been A Memorable...

  5. 5
    RMIT University Australia https://www.rmit.edu.au

    RMIT University — Future proof your career at a university that takes you beyond the classroom. Discover how RMIT will prepare you for your next step into the future.

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In the competitive landscape of university advertising, Australian Catholic University stands out with its promise of practical experience and high employability. Charles Sturt University highlights diverse study options, while ISN Psychology focuses on specialized mid-year intakes. La Trobe University emphasizes personalized study paths, and RMIT University showcases future-proofing careers.

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