Share of Clicks for top 10 US Education & Training Universities brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| phoenix.edu | 17.38 |
| collegeboard.org | 14.43 |
| asu.edu | 8.47 |
| wgu.edu | 6.72 |
| snhu.edu | 4.71 |
| gcu.edu | 3.79 |
| capella.edu | 2.42 |
| devry.edu | 1.6 |
| umgc.edu | 1.25 |
| arizona.edu | 1.19 |
| others | 38.04 |
- phoenix.edu - 17.38%
- collegeboard.org - 14.43%
- asu.edu - 8.47%
- wgu.edu - 6.72%
- snhu.edu - 4.71%
- gcu.edu - 3.79%
- capella.edu - 2.42%
- devry.edu - 1.6%
- umgc.edu - 1.25%
- arizona.edu - 1.19%
- others - 38.04%
Copyright © Adthena. All rights reserved.
In the education sector’s PPC landscape, ‘others’ dominate with 38.04% click share, followed by phoenix.edu at 17.38% and collegeboard.org at 14.43%.
Share of Spend for the top 10 US Education & Training Universities brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | asu.edu | phoenix.edu | snhu.edu | gcu.edu | wgu.edu | capella.edu | liberty.edu | devry.edu | chamberlain.edu | waldenu.edu |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 13.4% | 9.78% | 6.88% | 2.29% | 2.02% | 3.49% | 2.61% | 2.67% | 2.29% | 1.47% |
| 2026/05/02 | 13.2% | 8.53% | 6.96% | 3.04% | 2.62% | 2.23% | 2.72% | 2.82% | 2.47% | 1.17% |
| 2026/05/03 | 12.47% | 9.32% | 6.41% | 3.76% | 3.35% | 2.96% | 3.04% | 3.17% | 2.6% | 1.04% |
| 2026/05/04 | 11.33% | 9.43% | 5.89% | 3.63% | 2.47% | 3.7% | 2.52% | 3.52% | 1.82% | 1.25% |
| 2026/05/05 | 13.24% | 8.84% | 6.42% | 4.35% | 3.43% | 3.92% | 2.16% | 3.26% | 2.65% | 1.75% |
| 2026/05/06 | 13.98% | 9.08% | 7.28% | 3.98% | 3.12% | 4.06% | 1.65% | 3.46% | 2.29% | 1.71% |
| 2026/05/07 | 13.34% | 8.61% | 7.85% | 3.5% | 3.23% | 3.71% | 1.79% | 3.16% | 1.87% | 1.51% |
| 2026/05/08 | 13.61% | 8.03% | 5.88% | 3.09% | 3.42% | 3.73% | 1.94% | 2.58% | 2.13% | 1.78% |
| 2026/05/09 | 13.03% | 10.1% | 7% | 3.82% | 3.58% | 3.22% | 1.4% | 2.61% | 1.45% | 1.17% |
| 2026/05/10 | 12.03% | 9.17% | 8.22% | 4.23% | 3.55% | 3.47% | 1.6% | 2.9% | 1.2% | 1.16% |
| 2026/05/11 | 10.74% | 9.86% | 6.74% | 5.01% | 3.64% | 5.12% | 1.47% | 2.92% | 1.84% | 1.43% |
| 2026/05/12 | 10.92% | 9.6% | 6.68% | 5.94% | 3.8% | 5.05% | 1.28% | 3.09% | 1.35% | 1.7% |
| 2026/05/13 | 10.59% | 11.04% | 6.5% | 5.63% | 3.96% | 4.53% | 1.46% | 3.66% | 1.33% | 2.46% |
| 2026/05/14 | 10.23% | 11.59% | 7.6% | 5.53% | 3.78% | 4.6% | 1.02% | 3.45% | 1.57% | 2.31% |
| 2026/05/15 | 13.33% | 8.66% | 5.76% | 3.63% | 3.35% | 3.65% | 1.9% | 2.53% | 2.1% | 1.74% |
| 2026/05/16 | 10.38% | 10.32% | 7.9% | 5% | 2.42% | 4.28% | 0.91% | 2.66% | 1.58% | 2.17% |
| 2026/05/17 | 9.21% | 11% | 8.28% | 5.28% | 1.98% | 4.75% | 1.2% | 2.39% | 1.52% | 1.96% |
| 2026/05/18 | 9.36% | 9.97% | 6.62% | 6.12% | 4.5% | 5.07% | 1.24% | 3.23% | 1.4% | 2.51% |
| 2026/05/19 | 6.58% | 11.96% | 6.28% | 5.99% | 3.81% | 4.99% | 1.58% | 4.27% | 1.41% | 2.91% |
| 2026/05/20 | 7.95% | 10.57% | 6.78% | 5.23% | 4.87% | 4.86% | 1.54% | 3.84% | 1.27% | 3.97% |
| 2026/05/21 | 10.31% | 8.77% | 6.72% | 4.74% | 2.7% | 5.79% | 1.55% | 3.78% | 1.52% | 3.04% |
| 2026/05/22 | 10.71% | 8.75% | 5.47% | 4.22% | 2.61% | 6.01% | 1.49% | 3.19% | 1.44% | 2.6% |
| 2026/05/23 | 9.09% | 8.59% | 6.3% | 3.97% | 3.38% | 5.04% | 1.58% | 3.62% | 1.42% | 2.78% |
| 2026/05/24 | 8.58% | 7.74% | 7.08% | 3.72% | 6.89% | 4.83% | 1.58% | 1.7% | 1.28% | 2.75% |
| 2026/05/25 | 7.34% | 8.43% | 5.4% | 4.58% | 6.08% | 4.45% | 1.45% | 1.31% | 1.5% | 2.92% |
| 2026/05/26 | 6.98% | 9.87% | 6.62% | 4.52% | 4.15% | 4.82% | 1.91% | 2.98% | 1.55% | 3.72% |
| 2026/05/27 | 11.76% | 9.39% | 7.27% | 4.07% | 3.42% | 4.34% | 2.3% | 2.19% | 1.43% | 1.5% |
| 2026/05/28 | 9.47% | 8.48% | 7.41% | 4.34% | 3.61% | 4.03% | 2.56% | 3.05% | 1.59% | 0.73% |
| 2026/05/29 | 13.07% | 7.78% | 6.33% | 4.24% | 4.03% | 3.06% | 2.27% | 2.55% | 1.43% | 0.64% |
| 2026/05/30 | 12.96% | 6.95% | 6.16% | 4.01% | 4.57% | 3.16% | 2.31% | 2.04% | 1.27% | 0.82% |
| 2026/05/31 | 12.61% | 6.98% | 6.7% | 5.88% | 4.71% | 3.93% | 2.34% | 1.91% | 1.39% | 0.73% |
- asu.edu
- phoenix.edu
- snhu.edu
- gcu.edu
- wgu.edu
- capella.edu
- liberty.edu
- devry.edu
- chamberlain.edu
- waldenu.edu
Copyright © Adthena. All rights reserved.
ASU.edu led May with fluctuating spend shares, peaking early and stabilizing mid-month. Phoenix.edu saw a steady rise, while SNHU.edu maintained moderate levels. GCU.edu and WGU.edu showed gradual increases. Capella.edu and Liberty.edu experienced minor fluctuations. DeVry.edu and Chamberlain.edu remained stable, with Waldenu.edu ending on a low note.
Competitor Count for US Education & Training Universities
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 921 |
| 2026/05/02 | 897 |
| 2026/05/03 | 931 |
| 2026/05/04 | 956 |
| 2026/05/05 | 931 |
| 2026/05/06 | 935 |
| 2026/05/07 | 955 |
| 2026/05/08 | 956 |
| 2026/05/09 | 926 |
| 2026/05/10 | 956 |
| 2026/05/11 | 1055 |
| 2026/05/12 | 1085 |
| 2026/05/13 | 1024 |
| 2026/05/14 | 1072 |
| 2026/05/15 | 956 |
| 2026/05/16 | 1113 |
| 2026/05/17 | 1116 |
| 2026/05/18 | 1105 |
| 2026/05/19 | 1111 |
| 2026/05/20 | 1085 |
| 2026/05/21 | 1136 |
| 2026/05/22 | 1150 |
| 2026/05/23 | 1142 |
| 2026/05/24 | 1172 |
| 2026/05/25 | 1284 |
| 2026/05/26 | 1288 |
| 2026/05/27 | 1218 |
| 2026/05/28 | 1209 |
| 2026/05/29 | 1169 |
| 2026/05/30 | 1189 |
| 2026/05/31 | 1202 |
Copyright © Adthena. All rights reserved.
May began with 921 advertisers, fluctuating slightly until a surge mid-month, peaking at 1,288 on May 26. The month concluded with 1,202 advertisers, marking a significant increase.
