Share of Clicks for top 10 UK Healthcare & Medical Care Homes brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| bupa.co.uk | 17.31 |
| carehome.co.uk | 10.03 |
| betterhelp.com | 8.88 |
| lottie.org | 3.62 |
| elder.org | 1.89 |
| vitality.co.uk | 1.77 |
| kyn.co.uk | 1.73 |
| incontinencechoice.co.uk | 1.7 |
| myhealthcareclinic.com | 1.64 |
| homecare.co.uk | 1.62 |
| others | 49.81 |
- bupa.co.uk - 17.31%
- carehome.co.uk - 10.03%
- betterhelp.com - 8.88%
- lottie.org - 3.62%
- elder.org - 1.89%
- vitality.co.uk - 1.77%
- kyn.co.uk - 1.73%
- incontinencechoice.co.uk - 1.7%
- myhealthcareclinic.com - 1.64%
- homecare.co.uk - 1.62%
- others - 49.81%
Copyright © Adthena. All rights reserved.
In the healthcare PPC landscape, Bupa leads with 17.31% click share, followed by Carehome at 10.03%. Others dominate with 49.81%, highlighting diverse competition.
Share of Spend for the top 10 UK Healthcare & Medical Care Homes brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | bupa.co.uk | vitality.co.uk | carehome.co.uk | axahealth.co.uk | lottie.org | myhealthcareclinic.com | kyn.co.uk | elder.org | betterhelp.com | careuk.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/09/01 | 11.11% | 10.55% | 8.17% | 5.09% | 2.41% | 1.25% | 2.23% | 3.49% | 1.23% | 1.97% |
| 2026/09/02 | 10.76% | 9.23% | 8.36% | 4.71% | 3.06% | 1.17% | 1.43% | 2.33% | 2.74% | 2.07% |
| 2026/09/03 | 11.49% | 8.56% | 8.91% | 3.9% | 4.05% | 2.72% | 1.72% | 2.9% | 3.57% | 2.83% |
| 2026/09/04 | 14.77% | 8.3% | 7.05% | 4.22% | 3.37% | 1.35% | 1.71% | 3.03% | 4.06% | 1.56% |
| 2026/09/05 | 20.52% | 8.87% | 6.06% | 5.88% | 3.34% | 0.1% | 1.76% | 3.24% | 3.79% | 1.95% |
| 2026/09/06 | 21.48% | 8.15% | 6.28% | 5.63% | 4.23% | 0% | 1.5% | 3.5% | 3.6% | 1.35% |
| 2026/09/07 | 15.57% | 6.96% | 7.82% | 4.89% | 4.26% | 2.25% | 0.98% | 2.48% | 3.45% | 1.22% |
| 2026/09/08 | 16.24% | 7% | 5.39% | 5.3% | 4.91% | 3.56% | 0.97% | 2.86% | 2.64% | 1.07% |
| 2026/09/09 | 14.51% | 7.23% | 8.77% | 5.23% | 4.44% | 2.26% | 1.23% | 2.6% | 2.12% | 1.41% |
| 2026/09/10 | 13.35% | 7.48% | 7.92% | 5.84% | 4.04% | 1.1% | 2.14% | 2.42% | 2.43% | 2.07% |
| 2026/09/11 | 13.2% | 7.38% | 9.81% | 5.98% | 3.37% | 0.25% | 1.05% | 2.54% | 2.33% | 1.14% |
| 2026/09/12 | 13.6% | 7.21% | 11.49% | 5.76% | 2.63% | 0.61% | 0.98% | 2.1% | 2.54% | 1.87% |
| 2026/09/13 | 12.53% | 6.85% | 13.13% | 6.13% | 2.37% | 0.66% | 0.9% | 1.95% | 3.48% | 1.79% |
| 2026/09/14 | 12.08% | 7.43% | 10.91% | 5.69% | 3.09% | 0.68% | 0.99% | 1.98% | 2.77% | 1.62% |
| 2026/09/15 | 14.71% | 9.53% | 8.51% | 4.84% | 4.38% | 1.32% | 2.04% | 2.4% | 2.48% | 1.06% |
| 2026/09/16 | 16.08% | 7.39% | 5.17% | 5.23% | 5.7% | 2.67% | 2.7% | 2.38% | 2.28% | 1.79% |
| 2026/09/17 | 16.84% | 6.91% | 6.69% | 4.07% | 5.86% | 1.23% | 2.2% | 2.27% | 2.09% | 1.45% |
| 2026/09/18 | 18.34% | 7.12% | 5.25% | 3.31% | 4.5% | 1.71% | 1.87% | 2.12% | 3.13% | 1.4% |
| 2026/09/19 | 20.16% | 8.03% | 6.68% | 4.74% | 4.61% | 0.19% | 1.95% | 1.87% | 3% | 1.14% |
| 2026/09/20 | 21.57% | 8.82% | 6.78% | 4.22% | 4.47% | 0.22% | 1.91% | 2.83% | 2.92% | 1.23% |
| 2026/09/21 | 17.24% | 7.99% | 9.16% | 3.17% | 5.22% | 1.4% | 3.34% | 2.07% | 1.4% | 0.9% |
| 2026/09/22 | 16.53% | 9.06% | 8.99% | 3.36% | 3.99% | 1.25% | 2.51% | 2.31% | 2.77% | 1.37% |
| 2026/09/23 | 16.42% | 9.64% | 8.3% | 2.89% | 4.23% | 1.74% | 3.94% | 2.64% | 3.27% | 0.87% |
| 2026/09/24 | 16.44% | 7.99% | 6.08% | 2.47% | 3.76% | 2.64% | 3.04% | 2.22% | 3.71% | 0.9% |
| 2026/09/25 | 17.13% | 7.57% | 5.53% | 3.17% | 4.02% | 4.11% | 2.57% | 2.22% | 4.52% | 1.21% |
| 2026/09/26 | 22.43% | 7.46% | 6.79% | 4.47% | 4.59% | 0.17% | 2.45% | 2.22% | 4.43% | 1.39% |
| 2026/09/27 | 8.29% | 9.11% | 9.53% | 6.81% | 5.22% | 0.01% | 4.1% | 3.01% | 3.56% | 0.89% |
| 2026/09/28 | 12.8% | 8.16% | 6.98% | 4.81% | 4.94% | 4.72% | 2.28% | 2.3% | 1.94% | 1.45% |
| 2026/09/29 | 16.31% | 6.63% | 7.35% | 5.22% | 4.54% | 4.08% | 4.26% | 2.53% | 1.86% | 0.72% |
| 2026/09/30 | 18.04% | 7.26% | 5.59% | 5.31% | 4.15% | 3.81% | 3.5% | 2.12% | 1.68% | 0.64% |
- bupa.co.uk
- vitality.co.uk
- carehome.co.uk
- axahealth.co.uk
- lottie.org
- myhealthcareclinic.com
- kyn.co.uk
- elder.org
- betterhelp.com
- careuk.com
Copyright © Adthena. All rights reserved.
In September 2026, Bupa.co.uk led with fluctuating spend, peaking at 22.43% on the 26th. Vitality.co.uk maintained a steady presence, while Carehome.co.uk saw a mid-month surge. Axahealth.co.uk and Lottie.org showed consistent activity, with Myhealthcareclinic.com and Kyn.co.uk experiencing varied trends. Elder.org and Betterhelp.com had modest shares, and Careuk.com concluded with a decline.
Competitor Count for UK Healthcare & Medical Care Homes
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/09/01 | 418 |
| 2026/09/02 | 450 |
| 2026/09/03 | 450 |
| 2026/09/04 | 452 |
| 2026/09/05 | 461 |
| 2026/09/06 | 482 |
| 2026/09/07 | 488 |
| 2026/09/08 | 486 |
| 2026/09/09 | 472 |
| 2026/09/10 | 484 |
| 2026/09/11 | 451 |
| 2026/09/12 | 455 |
| 2026/09/13 | 448 |
| 2026/09/14 | 425 |
| 2026/09/15 | 445 |
| 2026/09/16 | 431 |
| 2026/09/17 | 470 |
| 2026/09/18 | 472 |
| 2026/09/19 | 494 |
| 2026/09/20 | 485 |
| 2026/09/21 | 500 |
| 2026/09/22 | 486 |
| 2026/09/23 | 479 |
| 2026/09/24 | 471 |
| 2026/09/25 | 463 |
| 2026/09/26 | 460 |
| 2026/09/27 | 445 |
| 2026/09/28 | 451 |
| 2026/09/29 | 441 |
| 2026/09/30 | 417 |
Copyright © Adthena. All rights reserved.
September saw a dynamic shift in advertisers, starting at 418 and peaking at 500 mid-month. The month concluded with a slight decline, ending at 417.
