Share of Clicks for top 10 UK Healthcare & Medical Care Homes brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| bupa.co.uk | 16.96 |
| betterhelp.com | 11.34 |
| carehome.co.uk | 9.13 |
| bedental.co.uk | 2.63 |
| incontinencechoice.co.uk | 2.3 |
| elder.org | 2.18 |
| homeinstead.co.uk | 2.06 |
| vitality.co.uk | 2.04 |
| lottie.org | 1.81 |
| homecare.co.uk | 1.81 |
| others | 47.74 |
- bupa.co.uk - 16.96%
- betterhelp.com - 11.34%
- carehome.co.uk - 9.13%
- bedental.co.uk - 2.63%
- incontinencechoice.co.uk - 2.3%
- elder.org - 2.18%
- homeinstead.co.uk - 2.06%
- vitality.co.uk - 2.04%
- lottie.org - 1.81%
- homecare.co.uk - 1.81%
- others - 47.74%
Copyright © Adthena. All rights reserved.
In the healthcare PPC landscape, Bupa.co.uk leads with 16.96% click share, followed by BetterHelp.com at 11.34%. Carehome.co.uk captures 9.13%, while ‘others’ dominate with 47.74%.
Share of Spend for the top 10 UK Healthcare & Medical Care Homes brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | bupa.co.uk | vitality.co.uk | carehome.co.uk | bedental.co.uk | axahealth.co.uk | betterhelp.com | elder.org | kyn.co.uk | lottie.org | careuk.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 15.53% | 8.84% | 10.77% | 3.89% | 5.38% | 6.22% | 3.59% | 1.81% | 2.73% | 1.98% |
| 2026/08/02 | 14.44% | 10.23% | 10.04% | 1.72% | 6.68% | 4.36% | 2.92% | 1.12% | 2.22% | 1.77% |
| 2026/08/03 | 10.2% | 13.76% | 7.9% | 0.17% | 5.15% | 9.21% | 3.22% | 0.74% | 1.31% | 2.16% |
| 2026/08/04 | 11.17% | 12.93% | 3.29% | 5.32% | 5.18% | 2.07% | 1.9% | 2.4% | 2.31% | 1.26% |
| 2026/08/05 | 8.83% | 7.93% | 6.43% | 2.93% | 4.75% | 4.4% | 3.14% | 2.24% | 1.96% | 1.02% |
| 2026/08/06 | 9.25% | 8.66% | 6.99% | 3.04% | 5.19% | 5.84% | 3.33% | 1.78% | 2.05% | 1.4% |
| 2026/08/07 | 10.65% | 9.87% | 7.22% | 3.39% | 5.98% | 4.5% | 3.87% | 1.17% | 1.57% | 1.37% |
| 2026/08/08 | 9.89% | 12.7% | 5.92% | 4.88% | 7.03% | 5.94% | 3.22% | 1.62% | 2.68% | 2.08% |
| 2026/08/09 | 5.2% | 11.33% | 15.44% | 8.55% | 6.7% | 5.77% | 3.43% | 1.61% | 0.77% | 2.15% |
| 2026/08/10 | 13.43% | 9.92% | 7.94% | 5.48% | 3.69% | 3.56% | 3.24% | 1.28% | 1.88% | 1.46% |
| 2026/08/11 | 13.06% | 10.42% | 7.14% | 4.36% | 5.24% | 3.5% | 2.68% | 2.42% | 1.56% | 1.13% |
| 2026/08/12 | 15.58% | 8.21% | 6.07% | 2.26% | 3.88% | 2.58% | 3.29% | 2.87% | 2.31% | 2.12% |
| 2026/08/13 | 11.6% | 8.22% | 7.2% | 2.29% | 4.81% | 2.51% | 3.23% | 2.34% | 3.18% | 2.84% |
| 2026/08/14 | 11.34% | 8.34% | 9.87% | 1.13% | 4.84% | 1.87% | 3.09% | 2.1% | 2.65% | 1.48% |
| 2026/08/15 | 13.59% | 10% | 11.97% | 6% | 6.32% | 1.98% | 1.92% | 2.2% | 2.13% | 1.05% |
| 2026/08/16 | 12.87% | 10.32% | 8.13% | 3.36% | 6.25% | 3.44% | 2.5% | 2.85% | 2.12% | 1.73% |
| 2026/08/17 | 14.22% | 10.61% | 7.41% | 2.49% | 6.53% | 3.75% | 2.34% | 2.86% | 1.6% | 1.26% |
| 2026/08/18 | 13.3% | 14.08% | 9.86% | 0.89% | 6.2% | 2.4% | 2.32% | 1.15% | 1.87% | 2.64% |
| 2026/08/19 | 14.92% | 11.75% | 9.36% | 2.8% | 4.99% | 2.77% | 2.77% | 1.97% | 1.3% | 1.94% |
| 2026/08/20 | 10.73% | 10.49% | 10.64% | 3.16% | 4.99% | 3.03% | 2.55% | 2.36% | 1.11% | 2.25% |
| 2026/08/21 | 10.7% | 10.01% | 11.58% | 4.19% | 5.62% | 3.26% | 2.11% | 1.29% | 1.23% | 1.84% |
| 2026/08/22 | 12.11% | 10.85% | 12.29% | 4.62% | 7.6% | 4.28% | 2.18% | 1.89% | 0.91% | 1.35% |
| 2026/08/23 | 12.65% | 9.7% | 10.48% | 4.02% | 6.65% | 3.5% | 2.1% | 1.46% | 1.02% | 1.52% |
| 2026/08/24 | 10.49% | 10.08% | 12.76% | 5.28% | 5.88% | 2.62% | 2.5% | 1.76% | 0.94% | 1.35% |
| 2026/08/25 | 10.63% | 8.13% | 6.88% | 1.26% | 3.08% | 2.82% | 3.43% | 1.76% | 4.37% | 1.48% |
| 2026/08/26 | 13.46% | 9.23% | 5.13% | 1.99% | 3.32% | 1.7% | 2.96% | 1.37% | 3.82% | 1.36% |
| 2026/08/27 | 12.77% | 8.49% | 5.53% | 0.38% | 3.46% | 1.19% | 2.95% | 1.93% | 3.03% | 1.82% |
| 2026/08/28 | 9.05% | 10.92% | 6.07% | 2.49% | 5.03% | 1.67% | 2.7% | 1.93% | 1.7% | 1.67% |
| 2026/08/29 | 15.14% | 9.02% | 8.67% | 2.3% | 4.54% | 0.64% | 2.71% | 2.25% | 3.13% | 1.43% |
| 2026/08/30 | 12.99% | 8.23% | 10.68% | 3.95% | 6.12% | 1.23% | 2.83% | 1.29% | 2.29% | 2.43% |
| 2026/08/31 | 12.09% | 7.24% | 6.34% | 3.99% | 3.54% | 2.85% | 2.63% | 1.72% | 1.27% | 0.95% |
- bupa.co.uk
- vitality.co.uk
- carehome.co.uk
- bedental.co.uk
- axahealth.co.uk
- betterhelp.com
- elder.org
- kyn.co.uk
- lottie.org
- careuk.com
Copyright © Adthena. All rights reserved.
In August 2026, Bupa.co.uk led with fluctuating spend, peaking mid-month. Vitality.co.uk showed a steady decline, while Carehome.co.uk had a mid-month surge. Bedental.co.uk and Axahealth.co.uk maintained moderate levels. Betterhelp.com and Elder.org saw minor fluctuations. Kyn.co.uk, Lottie.org, and Careuk.com had minimal impact.
Competitor Count for UK Healthcare & Medical Care Homes
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 396 |
| 2026/08/02 | 412 |
| 2026/08/03 | 398 |
| 2026/08/04 | 384 |
| 2026/08/05 | 437 |
| 2026/08/06 | 438 |
| 2026/08/07 | 400 |
| 2026/08/08 | 365 |
| 2026/08/09 | 377 |
| 2026/08/10 | 417 |
| 2026/08/11 | 408 |
| 2026/08/12 | 428 |
| 2026/08/13 | 462 |
| 2026/08/14 | 434 |
| 2026/08/15 | 403 |
| 2026/08/16 | 396 |
| 2026/08/17 | 413 |
| 2026/08/18 | 392 |
| 2026/08/19 | 382 |
| 2026/08/20 | 395 |
| 2026/08/21 | 382 |
| 2026/08/22 | 357 |
| 2026/08/23 | 339 |
| 2026/08/24 | 363 |
| 2026/08/25 | 375 |
| 2026/08/26 | 396 |
| 2026/08/27 | 413 |
| 2026/08/28 | 400 |
| 2026/08/29 | 401 |
| 2026/08/30 | 409 |
| 2026/08/31 | 415 |
Copyright © Adthena. All rights reserved.
August saw fluctuating advertiser numbers, peaking at 462 on the 13th. The month concluded with 415 advertisers, indicating a stable finish.
