Share of Clicks for top 10 UK Healthcare & Medical Care Homes brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| bupa.co.uk | 12.81 |
| betterhelp.com | 10.93 |
| carehome.co.uk | 9.8 |
| lottie.org | 5.17 |
| clearearwax.co.uk | 2.65 |
| elder.org | 2.39 |
| vitality.co.uk | 2.15 |
| bespokedentalclinics.co.uk | 1.96 |
| forestray.dentist | 1.5 |
| homecare.co.uk | 1.44 |
| others | 49.2 |
- bupa.co.uk - 12.81%
- betterhelp.com - 10.93%
- carehome.co.uk - 9.8%
- lottie.org - 5.17%
- clearearwax.co.uk - 2.65%
- elder.org - 2.39%
- vitality.co.uk - 2.15%
- bespokedentalclinics.co.uk - 1.96%
- forestray.dentist - 1.5%
- homecare.co.uk - 1.44%
- others - 49.2%
Copyright © Adthena. All rights reserved.
In the healthcare PPC landscape, Bupa leads with 12.81% click share, followed by BetterHelp at 10.93%. Carehome.co.uk captures 9.8%, while ‘others’ dominate with 49.2%.
Share of Spend for the top 10 UK Healthcare & Medical Care Homes brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | bupa.co.uk | carehome.co.uk | vitality.co.uk | betterhelp.com | elder.org | lottie.org | axahealth.co.uk | kyn.co.uk | bespokedentalclinics.co.uk | clearearwax.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 12.75% | 10.97% | 6.93% | 4.26% | 3.32% | 7% | 4.97% | 1.43% | 0.88% | 0.89% |
| 2026/07/02 | 13.86% | 10.31% | 7.16% | 2.29% | 2.55% | 6.68% | 5.58% | 0.75% | 9.39% | 1.33% |
| 2026/07/03 | 13.83% | 7.23% | 5.9% | 3.24% | 2.94% | 5.58% | 3.96% | 1.38% | 13.58% | 1.12% |
| 2026/07/04 | 15.48% | 8.24% | 7.19% | 2.61% | 2.89% | 6.28% | 5.05% | 1.64% | 14.14% | 1.39% |
| 2026/07/05 | 18.55% | 5.17% | 8.49% | 2.3% | 3.23% | 5.99% | 6.6% | 0.96% | 0.84% | 1.19% |
| 2026/07/06 | 14.16% | 5.16% | 7.71% | 3.76% | 2.83% | 5.24% | 5.19% | 1.06% | 6.79% | 1.25% |
| 2026/07/07 | 13.98% | 5.83% | 7.03% | 1.8% | 2.41% | 5.5% | 5.17% | 1.45% | 6.77% | 1.29% |
| 2026/07/08 | 16.12% | 7.92% | 7.43% | 4.64% | 3.41% | 6.27% | 7.02% | 1.42% | 0% | 1.35% |
| 2026/07/09 | 14.14% | 6.36% | 8.45% | 1.16% | 3.05% | 5.88% | 4.8% | 2.29% | 0.1% | 2.38% |
| 2026/07/10 | 3.37% | 10.64% | 9.45% | 3.1% | 3.75% | 6.31% | 6.83% | 2.01% | 0% | 2.58% |
| 2026/07/11 | 2.81% | 8.29% | 11.07% | 2.45% | 3.45% | 6.36% | 7.34% | 1.77% | 0.14% | 2.11% |
| 2026/07/12 | 3.25% | 6.1% | 10.52% | 3.38% | 2.79% | 6.46% | 7.65% | 2.39% | 0% | 1.92% |
| 2026/07/13 | 10.2% | 8.25% | 7.75% | 3.3% | 2.93% | 5.42% | 5.08% | 2.53% | 0% | 2.72% |
| 2026/07/14 | 13.42% | 9.37% | 8.68% | 2.8% | 3% | 6.09% | 3.61% | 1.82% | 0% | 2.05% |
| 2026/07/15 | 12.16% | 10.19% | 9.3% | 3.29% | 3.1% | 5.53% | 3.61% | 2.37% | 0% | 1.56% |
| 2026/07/16 | 13.51% | 9.77% | 10.35% | 3.32% | 3.03% | 5.6% | 3.5% | 2.81% | 0.31% | 1.91% |
| 2026/07/17 | 12.8% | 9.45% | 11.21% | 4.67% | 3.02% | 4.93% | 4.41% | 3.31% | 0% | 1.41% |
| 2026/07/18 | 13.95% | 10.17% | 12.45% | 3.82% | 3.44% | 6.82% | 5.94% | 2.55% | 0% | 0.71% |
| 2026/07/19 | 9.06% | 3.7% | 13.46% | 2.73% | 2.99% | 5.88% | 7.6% | 1.62% | 0% | 0.69% |
| 2026/07/20 | 11.51% | 5.31% | 11.04% | 4.15% | 3.48% | 6.15% | 3.36% | 3.44% | 0% | 1.12% |
| 2026/07/21 | 13.3% | 9.28% | 8.66% | 2.77% | 2.98% | 6.07% | 3.58% | 1.8% | 0% | 2.03% |
| 2026/07/22 | 9.38% | 7.33% | 10.68% | 4.23% | 3.32% | 6.18% | 5.45% | 2.81% | 0% | 2.41% |
| 2026/07/23 | 11.26% | 9.58% | 10.1% | 3.03% | 2.44% | 6.63% | 5.92% | 3.25% | 0.07% | 1.42% |
| 2026/07/24 | 11.9% | 8.04% | 9.32% | 2.14% | 2.89% | 5.81% | 4.98% | 2.54% | 0% | 2.02% |
| 2026/07/25 | 11.42% | 8.27% | 10.71% | 2.34% | 3.25% | 5.43% | 6.59% | 2.16% | 0.06% | 1.86% |
| 2026/07/26 | 9.82% | 11.08% | 8.07% | 2.86% | 3% | 5.97% | 4.59% | 1.86% | 0% | 2.6% |
| 2026/07/27 | 12.57% | 8.2% | 8.35% | 2.06% | 2.62% | 5.23% | 3.93% | 1.58% | 0.07% | 2.22% |
| 2026/07/28 | 10.53% | 6.48% | 7.62% | 2.82% | 3.24% | 6.04% | 3.68% | 1.65% | 0.28% | 2.59% |
| 2026/07/29 | 14.66% | 11.11% | 8.91% | 3.84% | 2.37% | 2.95% | 4.47% | 1.27% | 0% | 1.1% |
| 2026/07/30 | 10.62% | 10.98% | 9.61% | 2.9% | 3.52% | 3.18% | 3.97% | 1.17% | 0.19% | 1.21% |
| 2026/07/31 | 13.96% | 9.01% | 8.63% | 4.77% | 4.64% | 3.94% | 3.6% | 1.48% | 1.03% | 0.59% |
- bupa.co.uk
- carehome.co.uk
- vitality.co.uk
- betterhelp.com
- elder.org
- lottie.org
- axahealth.co.uk
- kyn.co.uk
- bespokedentalclinics.co.uk
- clearearwax.co.uk
Copyright © Adthena. All rights reserved.
Bupa.co.uk led July with fluctuating spend, peaking mid-month. Carehome.co.uk and vitality.co.uk showed steady growth. Betterhelp.com and elder.org maintained low but consistent shares. Bespokedentalclinics.co.uk and clearearwax.co.uk had minimal impact.
Competitor Count for UK Healthcare & Medical Care Homes
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/07/01 | 404 |
| 2026/07/02 | 436 |
| 2026/07/03 | 432 |
| 2026/07/04 | 419 |
| 2026/07/05 | 426 |
| 2026/07/06 | 441 |
| 2026/07/07 | 437 |
| 2026/07/08 | 437 |
| 2026/07/09 | 442 |
| 2026/07/10 | 444 |
| 2026/07/11 | 452 |
| 2026/07/12 | 454 |
| 2026/07/13 | 476 |
| 2026/07/14 | 444 |
| 2026/07/15 | 451 |
| 2026/07/16 | 451 |
| 2026/07/17 | 424 |
| 2026/07/18 | 409 |
| 2026/07/19 | 413 |
| 2026/07/20 | 390 |
| 2026/07/21 | 444 |
| 2026/07/22 | 477 |
| 2026/07/23 | 483 |
| 2026/07/24 | 465 |
| 2026/07/25 | 488 |
| 2026/07/26 | 495 |
| 2026/07/27 | 478 |
| 2026/07/28 | 496 |
| 2026/07/29 | 417 |
| 2026/07/30 | 404 |
| 2026/07/31 | 388 |
Copyright © Adthena. All rights reserved.
July began with 404 advertisers, peaking at 496 on the 28th. A decline followed, ending the month at 388.
