UK Healthcare & Medical Care Homes - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Care Homes category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Care Homes brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
24hour-emergencydentist.co.uk	7.89
bupa.co.uk	5.55
amazon.co.uk	4.56
betterhelp.com	2.44
specsavers.co.uk	1.99
elder.org	1.84
lottie.org	1.79
homeinstead.co.uk	1.72
vets4pets.com	1.7
carehome.co.uk	1.43
others	69.09

In the healthcare PPC landscape, ‘others’ dominate with 69.09% click share, overshadowing ’24hour-emergencydentist.co.uk’ at 7.89% and ‘bupa.co.uk’ at 5.55%.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Care Homes brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	24hour-emergencydentist.co.uk	bupa.co.uk	axahealth.co.uk	betterhelp.com	elder.org	kyn.co.uk	lottie.org	vitality.co.uk	amazon.co.uk	comparemedicalplans.com
2025/02/01	8.29%	6.92%	3.09%	1.39%	2.11%	1.32%	2.11%	3.32%	1.56%	0.81%
2025/02/02	7.2%	7.13%	3.04%	1.23%	1.9%	1.12%	1.36%	2.81%	1.92%	0.45%
2025/02/03	8.1%	5.16%	2.24%	1.16%	1.82%	1.51%	1.82%	1.54%	2.16%	1.49%
2025/02/04	9.55%	4.72%	2.13%	1.18%	2.1%	1.33%	1.78%	1.56%	3.01%	1.41%
2025/02/05	7.61%	5.2%	2.14%	1.25%	1.96%	1.13%	2.06%	2.23%	2.41%	1.78%
2025/02/06	6.27%	5.91%	2.22%	1.56%	2.14%	1.01%	1.67%	1.84%	2.19%	1.43%
2025/02/07	8.34%	5.58%	2.52%	1.89%	2.13%	1.98%	2%	1.91%	2.18%	1.08%
2025/02/08	8.64%	6.94%	3.06%	1.77%	2.32%	2.03%	1.86%	2.5%	1.45%	1.23%
2025/02/09	10.93%	6.25%	2.74%	2.35%	1.91%	1.8%	1.05%	2.42%	2.22%	0.96%
2025/02/10	9.66%	5.23%	2.87%	1.62%	1.97%	1.82%	1.4%	2.27%	2.01%	1.31%
2025/02/11	7.3%	4.61%	2.87%	1.41%	2.24%	2.08%	2.28%	2.32%	1.13%	1.69%
2025/02/12	7.36%	5.14%	3%	1.54%	2.15%	1.2%	2.14%	2.63%	2.12%	1.59%
2025/02/13	7.43%	5.32%	2.91%	1.11%	3%	1.39%	1.86%	1.91%	1.6%	1.97%
2025/02/14	6.2%	5.44%	3.16%	0.9%	2.83%	1.54%	2.03%	2.09%	1.91%	1.91%
2025/02/15	10.07%	5.54%	3.64%	2.21%	1.64%	0.88%	1.68%	2.6%	3.76%	1.94%
2025/02/16	8.66%	3.79%	2.78%	2.03%	2.12%	0.68%	1.19%	2.91%	3.82%	1.01%
2025/02/17	8.56%	6.86%	2.47%	1.95%	2.39%	1.43%	1.61%	1.78%	3.08%	2%
2025/02/18	7.08%	5.01%	2.42%	1.93%	2.56%	1.67%	1.8%	1.9%	1.85%	1.94%
2025/02/19	5.65%	6.01%	2.96%	2.29%	2.55%	0.97%	1.7%	2.15%	3.57%	2.43%
2025/02/20	6.45%	5.04%	1.94%	1.39%	2.8%	0.8%	2.03%	1.92%	2.32%	1.77%
2025/02/21	8.36%	5.77%	2.75%	2.16%	2.19%	1.58%	1.52%	1.81%	2.35%	1.64%
2025/02/22	8.75%	8.09%	3.41%	1.89%	2.88%	1.66%	1.57%	2.86%	2.12%	0.93%
2025/02/23	9.74%	6.79%	2.69%	2.08%	2.78%	1.61%	0.72%	2.21%	3.01%	0.51%
2025/02/24	8.67%	6.11%	2.57%	2.11%	2.25%	1.31%	2.13%	1.58%	3.77%	1.88%
2025/02/25	8.96%	6.17%	2.4%	1.72%	2.07%	2.03%	1.65%	1.43%	1.8%	1.66%
2025/02/26	8.89%	6.14%	2.45%	2.24%	1.8%	1.59%	1.41%	1.61%	2.13%	1.7%
2025/02/27	8.55%	5.49%	2.36%	2.21%	1.8%	2.13%	1.53%	1.48%	0.95%	1.77%
2025/02/28	10%	6.68%	2.73%	2.19%	1.96%	1.73%	1.6%	1.36%	1.34%	0.96%

In February 2025, 24hour-emergencydentist.co.uk led PPC spend, peaking at 10.93%. Bupa.co.uk fluctuated, ending at 6.68%. Axahealth.co.uk remained stable, while betterhelp.com saw a rise. Amazon.co.uk’s spend varied, closing at 1.34%.

Market Exposure

Competitor Count for UK Healthcare & Medical Care Homes

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/02/01	1914
2025/02/02	2058
2025/02/03	2128
2025/02/04	2087
2025/02/05	2065
2025/02/06	1997
2025/02/07	1839
2025/02/08	1708
2025/02/09	1670
2025/02/10	1673
2025/02/11	1675
2025/02/12	1628
2025/02/13	1600
2025/02/14	1687
2025/02/15	1513
2025/02/16	1576
2025/02/17	1649
2025/02/18	1629
2025/02/19	1599
2025/02/20	1645
2025/02/21	1556
2025/02/22	1536
2025/02/23	1503
2025/02/24	1511
2025/02/25	1515
2025/02/26	1523
2025/02/27	1537
2025/02/28	1429

February began with 1,914 advertisers, peaking at 2,128 on the 3rd. A steady decline followed, ending the month at 1,429.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Care Homes

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
amazon.co.uk	0.96%
betterhelp.com	0.8%
emerdency.co.uk	0.62%
mydentist.co.uk	0.46%
toothlondon.co.uk	0.45%
vitaleurope.co.uk	-0.32%
carehome.co.uk	-0.34%
specsavers.co.uk	-0.35%
winchesteravenuedentalsurgery.co.uk	-0.35%
blackwaterdental.co.uk	-0.54%

Amazon.co.uk leads with a 0.96% click share increase, while blackwaterdental.co.uk drops by 0.54%. Betterhelp.com and emerdency.co.uk also see positive gains.

Campaign Efficiency

UK Healthcare & Medical Care Homes Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	24hour-emergencydentist.co.uk	wimpolestreetdental.clinic	amazon.co.uk	bupa.co.uk	kyn.co.uk	specsavers.co.uk	lottie.org	elder.org	imagedentalclinic.co.uk	gpathand.nhs.uk
2025/02/01	7.26%	1.18%	3.46%	1.74%	1.33%	1.32%	2.08%	2%	2.75%	0.62%
2025/02/02	6.08%	1.13%	3.8%	1.96%	0.99%	1.58%	1.29%	1.74%	1.34%	0.43%
2025/02/03	7.48%	1.04%	4.35%	1.36%	1.41%	1.14%	1.74%	1.59%	1.33%	0.3%
2025/02/04	8.23%	1.22%	5.16%	1.28%	1.26%	1.46%	1.67%	1.8%	1.18%	0.56%
2025/02/05	7.1%	1.96%	4.91%	1.25%	1.11%	1.28%	2.03%	1.6%	1.74%	0.83%
2025/02/06	5.13%	1.54%	4.26%	1.5%	0.96%	1.54%	1.5%	1.79%	0.38%	0.94%
2025/02/07	7.43%	1.22%	4.58%	1.41%	1.76%	1.73%	1.85%	1.81%	0.75%	0.84%
2025/02/08	7.07%	0.01%	3.36%	1.88%	2.06%	1.5%	2%	2.05%	1.05%	1%
2025/02/09	9.21%	0.02%	4.79%	1.92%	1.72%	1.71%	1.03%	1.68%	1.61%	2.21%
2025/02/10	8.59%	1.2%	4%	1.5%	1.76%	1.16%	1.43%	1.77%	0.6%	1.93%
2025/02/11	6.69%	1.9%	2.65%	1.58%	1.93%	1.64%	2.34%	1.92%	2.07%	1.21%
2025/02/12	6.48%	0.59%	4.52%	1.64%	1.21%	1.82%	2.27%	2.08%	0.53%	1.9%
2025/02/13	6.85%	1.88%	3.57%	1.59%	1.39%	1.39%	1.89%	2.45%	1.67%	2.41%
2025/02/14	5.27%	2.47%	4.59%	1.49%	1.44%	1.6%	2.09%	2.38%	2%	1.83%
2025/02/15	8.8%	0.21%	7.72%	1.33%	0.84%	1.81%	1.78%	1.62%	1.88%	2.81%
2025/02/16	7.08%	0.08%	8.06%	1.32%	0.66%	2.03%	1.16%	1.95%	1.11%	1.83%
2025/02/17	6.88%	0.98%	6.87%	1.84%	1.44%	1.21%	1.73%	2.36%	0.44%	1.86%
2025/02/18	6.26%	1.09%	4.19%	1.62%	1.79%	1.49%	1.83%	2.3%	1.35%	1.74%
2025/02/19	5.32%	2.02%	7.79%	1.61%	1.08%	1.69%	1.78%	2.45%	0.82%	0.89%
2025/02/20	5.94%	2.31%	4.9%	1.48%	0.77%	1.47%	2.01%	2.46%	1.56%	0.86%
2025/02/21	7.67%	5.73%	5.8%	1.78%	1.83%	0.91%	1.68%	2.13%	1.25%	1.15%
2025/02/22	8.42%	0.11%	4.62%	2.21%	1.79%	1.25%	1.64%	2.67%	2.08%	2.6%
2025/02/23	8.36%	0.26%	6.4%	1.81%	1.74%	0.76%	0.73%	2.53%	2.15%	1.77%
2025/02/24	7.53%	1.15%	8.45%	1.74%	1.43%	0.96%	2.26%	2.13%	2.42%	1.65%
2025/02/25	7.98%	0.33%	4.01%	1.77%	2.14%	1.08%	1.67%	1.65%	2.68%	1.01%
2025/02/26	8.49%	3.95%	4.95%	1.75%	1.72%	0.68%	1.47%	1.45%	1.94%	1.31%
2025/02/27	8.55%	3.21%	2.39%	1.58%	2.14%	1.21%	1.59%	1.41%	1.87%	1.11%
2025/02/28	8.88%	4%	3.5%	2.14%	1.94%	1.84%	1.71%	1.7%	1.19%	0.7%

In February 2025, 24hour-emergencydentist.co.uk led with fluctuating impressions, peaking at 9.21%. Amazon.co.uk saw a mid-month surge, while wimpolestreetdental.clinic had inconsistent visibility. The month ended with 24hour-emergencydentist.co.uk maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Care Homes

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Bupa UK https://www.bupa.co.uk
Private Healthcare — From Health Insurance To Health Checks, Dental Care To Elderly Care, We're Here For You. Dental.
2
Request a Free Consultation https://landing.dentaprime.co.uk › dental › implants
Low Cost Dental Implants — European Prices, London Clinic.
3
Care Assistants Near You - Care At Home From £157 Per Day https://www.elder.org › home-care
Have You Considered Live-In Care? Support Doesn't Mean Leaving The Place You Know Best
4
Dental Clinic | Free Consultation With Free CT https://www.vitaleurope.co.uk
Our Premium implants come with an expectional lifetime guarentee. Book a free consultation
5
Dentist Near Me https://www.wimpolestreetdental.clinic
Family Dentistry | Book Today — Our Clinical Team Has Expertise In All Disciplines Of Dentistry Perfected Over Many Years

In the competitive landscape of healthcare and dental services, Bupa UK stands out with its comprehensive offerings, from health insurance to elderly care. Meanwhile, Dentaprime and VitalEurope attract cost-conscious patients with affordable dental implants and free consultations. Elder.org emphasizes the comfort of home care, while Wimpole Street Dental Clinic highlights its extensive expertise in family dentistry.

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UK Healthcare & Medical Care Homes - PPC Market Share Analysis February 2025

Share of Clicks for top 10 UK Healthcare & Medical Care Homes brands

Share of Spend for the top 10 UK Healthcare & Medical Care Homes brands

Competitor Count for UK Healthcare & Medical Care Homes

Market Loss & Market Gains for UK Healthcare & Medical Care Homes

UK Healthcare & Medical Care Homes Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Care Homes

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Get the full picture

See this data specific to your brand performance

the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena