Share of Clicks for top 10 UK Healthcare & Medical Care Homes brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| bupa.co.uk | 17.49 |
| carehome.co.uk | 6.89 |
| betterhelp.com | 5.91 |
| lottie.org | 3.58 |
| elder.org | 2.34 |
| axahealth.co.uk | 2.2 |
| homecare.co.uk | 2.16 |
| homeinstead.co.uk | 1.9 |
| incontinencechoice.co.uk | 1.77 |
| bespokedentalclinics.co.uk | 1.66 |
| others | 54.1 |
- bupa.co.uk - 17.49%
- carehome.co.uk - 6.89%
- betterhelp.com - 5.91%
- lottie.org - 3.58%
- elder.org - 2.34%
- axahealth.co.uk - 2.2%
- homecare.co.uk - 2.16%
- homeinstead.co.uk - 1.9%
- incontinencechoice.co.uk - 1.77%
- bespokedentalclinics.co.uk - 1.66%
- others - 54.1%
Copyright © Adthena. All rights reserved.
In the healthcare PPC landscape, Bupa leads with 17.49% click share, followed by Carehome at 6.89%. Others dominate with 54.1%, highlighting diverse competition.
Share of Spend for the top 10 UK Healthcare & Medical Care Homes brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | bupa.co.uk | axahealth.co.uk | vitality.co.uk | carehome.co.uk | lottie.org | elder.org | emerdency.co.uk | kyn.co.uk | bespokedentalclinics.co.uk | betterhelp.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 13.23% | 8.78% | 5.28% | 5.74% | 2.32% | 3.83% | 2.4% | 3.56% | 3.32% | 5.32% |
| 2026/05/02 | 17.21% | 9.97% | 7.89% | 3.18% | 2.92% | 3.66% | 0.66% | 2.92% | 2.44% | 5.01% |
| 2026/05/03 | 19.77% | 10.55% | 9.54% | 4.23% | 2.74% | 2.93% | 2.86% | 2.89% | 0% | 4.16% |
| 2026/05/04 | 18.77% | 10.21% | 8.48% | 5.25% | 2.45% | 3.21% | 0.69% | 2.27% | 0.42% | 4.41% |
| 2026/05/05 | 17.23% | 7.49% | 6.65% | 4% | 2.89% | 3.08% | 1.47% | 2.46% | 2.84% | 4.08% |
| 2026/05/06 | 17.38% | 8.8% | 5.99% | 4.61% | 2.21% | 3.31% | 1.23% | 3.45% | 0% | 4.75% |
| 2026/05/07 | 16.68% | 7.62% | 5.47% | 2.65% | 2.27% | 3.76% | 0.95% | 3.21% | 1.3% | 5.29% |
| 2026/05/08 | 16.07% | 7.35% | 5.8% | 3.46% | 2.97% | 3.3% | 1.02% | 2.72% | 6.62% | 4.36% |
| 2026/05/09 | 18.03% | 9.98% | 7.56% | 4.36% | 3.27% | 3.14% | 1.43% | 2.33% | 1.01% | 3.8% |
| 2026/05/10 | 18.42% | 10.08% | 7.57% | 2.93% | 3.11% | 2.83% | 0.41% | 3.94% | 0.01% | 3.81% |
| 2026/05/11 | 11.63% | 9.13% | 5.14% | 6.77% | 2.45% | 2.71% | 0.86% | 2.08% | 1.84% | 3.66% |
| 2026/05/12 | 13.07% | 8.77% | 3.83% | 5.1% | 3.63% | 2.92% | 2.66% | 0.47% | 2.38% | 2.78% |
| 2026/05/13 | 14.11% | 9.12% | 4.19% | 4.98% | 3.6% | 3.13% | 2.08% | 1.1% | 2.07% | 2.99% |
| 2026/05/14 | 13.82% | 8.89% | 3.77% | 4.84% | 3.86% | 2.85% | 1.61% | 0.83% | 1.83% | 2.97% |
| 2026/05/15 | 16.01% | 7.32% | 5.77% | 3.44% | 2.96% | 3.29% | 1.01% | 2.71% | 6.67% | 4.34% |
| 2026/05/16 | 19.28% | 11.5% | 6.89% | 4.77% | 3.9% | 3.02% | 0.14% | 1.08% | 2.13% | 0.02% |
| 2026/05/17 | 18.18% | 10.81% | 6.45% | 6.35% | 3.91% | 2.57% | 0.57% | 0.59% | 1.72% | 0.02% |
| 2026/05/18 | 16.34% | 9.21% | 5.08% | 4.41% | 2.84% | 2.64% | 3.22% | 1.05% | 1.77% | 0.01% |
| 2026/05/19 | 19.22% | 10.09% | 5.38% | 4.65% | 3.22% | 3.51% | 2.09% | 1.01% | 2.6% | 0.02% |
| 2026/05/20 | 20.7% | 10.28% | 4% | 4.87% | 3.23% | 3.67% | 0.85% | 0.38% | 1.57% | 0.01% |
| 2026/05/21 | 18.6% | 8.7% | 2.9% | 5.1% | 4.06% | 3.05% | 2.5% | 0.61% | 3.34% | 0% |
| 2026/05/22 | 19% | 9.48% | 4.73% | 5.25% | 3.65% | 3.15% | 1.7% | 0.6% | 0.42% | 0% |
| 2026/05/23 | 17.46% | 11.63% | 7.58% | 7.34% | 4.4% | 4.23% | 0.53% | 0.78% | 0.15% | 0% |
| 2026/05/24 | 8.58% | 13.03% | 7.33% | 6.32% | 5.81% | 3.59% | 0.9% | 0.78% | 0.33% | 0.05% |
| 2026/05/25 | 16.36% | 9.81% | 6.85% | 7.43% | 3.93% | 2.34% | 0.55% | 0.5% | 0.16% | 0.01% |
| 2026/05/26 | 14.92% | 7.53% | 6.89% | 6.83% | 4.8% | 2.27% | 1.42% | 0.92% | 0.68% | 0% |
| 2026/05/27 | 16.2% | 8.73% | 6.45% | 7.26% | 3.48% | 2.31% | 3.17% | 0.65% | 0.09% | 0.05% |
| 2026/05/28 | 16.85% | 8.74% | 7.13% | 5.81% | 4.13% | 2.65% | 2.5% | 1.34% | 0.46% | 0.02% |
| 2026/05/29 | 11.92% | 9.64% | 5.93% | 7.02% | 4.16% | 2.35% | 2.61% | 1.03% | 0.29% | 0% |
| 2026/05/30 | 14.05% | 12.29% | 6.69% | 5.13% | 4.6% | 2.49% | 0.98% | 0.64% | 0% | 0% |
| 2026/05/31 | 10.94% | 10.8% | 7.64% | 7.37% | 4.59% | 2.24% | 1.35% | 1.05% | 0% | 0% |
- bupa.co.uk
- axahealth.co.uk
- vitality.co.uk
- carehome.co.uk
- lottie.org
- elder.org
- emerdency.co.uk
- kyn.co.uk
- bespokedentalclinics.co.uk
- betterhelp.com
Copyright © Adthena. All rights reserved.
Bupa.co.uk led May with fluctuating spend, peaking at 20.7% on the 20th. Axahealth.co.uk and vitality.co.uk followed, showing steady trends. Carehome.co.uk and lottie.org saw moderate increases. The month ended with Bupa.co.uk maintaining dominance.
Competitor Count for UK Healthcare & Medical Care Homes
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 403 |
| 2026/05/02 | 394 |
| 2026/05/03 | 392 |
| 2026/05/04 | 405 |
| 2026/05/05 | 387 |
| 2026/05/06 | 385 |
| 2026/05/07 | 418 |
| 2026/05/08 | 437 |
| 2026/05/09 | 387 |
| 2026/05/10 | 393 |
| 2026/05/11 | 529 |
| 2026/05/12 | 613 |
| 2026/05/13 | 592 |
| 2026/05/14 | 607 |
| 2026/05/15 | 437 |
| 2026/05/16 | 601 |
| 2026/05/17 | 602 |
| 2026/05/18 | 629 |
| 2026/05/19 | 622 |
| 2026/05/20 | 620 |
| 2026/05/21 | 625 |
| 2026/05/22 | 630 |
| 2026/05/23 | 620 |
| 2026/05/24 | 619 |
| 2026/05/25 | 650 |
| 2026/05/26 | 649 |
| 2026/05/27 | 653 |
| 2026/05/28 | 637 |
| 2026/05/29 | 652 |
| 2026/05/30 | 645 |
| 2026/05/31 | 669 |
Copyright © Adthena. All rights reserved.
May began with 403 advertisers, fluctuating initially, then surged mid-month, peaking at 669 by month’s end.
