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AUS Healthcare & Medical Medicines - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Medicines category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Medicines brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
chemistwarehouse.com.au 55.4
happymammoth.com 3.59
gastrostop.com.au 2.49
metagenics.com.au 2.15
coloxyl.com.au 2.13
amoils.com 1.79
nurofen.com.au 1.61
nahlaearth.com 1.54
panadol.com 1.14
bulksupplements.com 1.13
others 27.03

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Chemistwarehouse.com.au dominates with 55.4% click share, overshadowing others at 27.03%. Happymammoth.com follows at 3.59%, while the rest trail behind.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Medicines brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date chemistwarehouse.com.au alternaleaf.com.au happymammoth.com cannihelp.net.au nurofen.com.au soratinex.com doctorcanna.com.au amoils.com metagenics.com.au panadol.com
2025/06/01 46.39% 0% 7.08% 0.67% 6.79% 0.04% 0.92% 2.8% 0.93% 3.08%
2025/06/02 33.75% 2.82% 8.37% 3.37% 2.82% 2.46% 1.22% 6.09% 2.63% 1.62%
2025/06/03 1.49% 7.35% 11.79% 1.18% 7.27% 3.42% 2.25% 9.65% 1.41% 3.13%
2025/06/04 5.21% 5.45% 11.64% 3.4% 3.01% 0.03% 4.22% 2.59% 2.28% 3.09%
2025/06/05 20.23% 1.69% 8.02% 0.64% 3.85% 3.16% 0.8% 2.33% 2.5% 2.79%
2025/06/06 32.6% 2.32% 7.84% 0.37% 2.7% 2.93% 0.67% 2.02% 2.04% 1.62%
2025/06/07 65.56% 0.33% 3.19% 0.26% 2.35% 0.53% 0.24% 1.15% 1.14% 2.87%
2025/06/08 60.92% 1.19% 3.55% 0.09% 2.48% 3.59% 0.16% 1.15% 1.15% 1.15%
2025/06/09 60.8% 1.97% 1.64% 0.5% 2.56% 0.05% 0.46% 2.99% 0.64% 1.98%
2025/06/10 47.36% 1.81% 5% 1.33% 5.67% 5.13% 0.74% 1.43% 0.53% 2.18%
2025/06/11 75.54% 0.62% 2.44% 0% 1.34% 0.04% 0% 0.7% 1.49% 0.82%
2025/06/12 59.1% 0.11% 3.43% 0% 0.92% 2.82% 0% 1.85% 2.43% 1.29%
2025/06/13 64.79% 0.45% 4.76% 0% 0.67% 0.08% 0% 1.48% 1.99% 1.1%
2025/06/14 75.46% 1.16% 3.16% 0% 0.57% 0.03% 0% 0.07% 1.76% 0.28%
2025/06/15 60.92% 0.89% 4.17% 0% 1.69% 2.65% 0.07% 1.72% 1.95% 1.05%
2025/06/16 61.54% 1.28% 2.96% 0% 2.5% 1.58% 0.12% 0.9% 1.86% 0.58%
2025/06/17 63.68% 1.05% 2.84% 0% 1.64% 3.12% 0% 1.89% 2.04% 0.81%
2025/06/18 59.99% 0.99% 3.32% 0% 1.68% 2.52% 0% 0.88% 2.41% 0.49%
2025/06/19 39.45% 9.65% 4.07% 5.08% 1.36% 0.59% 3.55% 1.25% 2.49% 1.1%
2025/06/20 38.65% 6.81% 3.36% 4.51% 3.8% 4.66% 2.45% 1.54% 1.77% 1.81%
2025/06/21 41.82% 5.61% 3.71% 2.79% 4.12% 2.38% 2.39% 1.09% 1.54% 1.66%
2025/06/22 43.78% 5.89% 2.46% 3.15% 2.11% 2.51% 1.66% 1.67% 1.89% 0.96%
2025/06/23 37.95% 7.38% 1.49% 2.79% 3.49% 2.76% 2.15% 1.82% 2.28% 1.72%
2025/06/24 26.47% 7.24% 2.42% 3.17% 6.42% 2.74% 2.06% 1.51% 2.58% 2.53%
2025/06/25 28.75% 8.11% 1.38% 3.22% 6.44% 0.06% 3.08% 1.33% 1.51% 3.53%
2025/06/26 33.41% 5.96% 1.51% 3.07% 5.6% 3.06% 2.25% 1.63% 2.93% 3.42%
2025/06/27 41.42% 4.92% 2.36% 2.23% 7.39% 0.04% 1.95% 0.11% 2.02% 2.69%
2025/06/28 44.04% 5.22% 2.31% 2.76% 4.41% 0.02% 2.16% 1.41% 2.56% 2.42%
2025/06/29 45.78% 4.34% 2.11% 3.01% 3.44% 2.65% 2.23% 1.46% 2.52% 1.21%
2025/06/30 42.9% 4.69% 3.42% 2.86% 2.86% 2.33% 2.12% 1.42% 1.33% 1.11%

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In June 2025, Chemist Warehouse dominated PPC spend, peaking mid-month. Alternaleaf and Happy Mammoth showed modest fluctuations. By month’s end, Chemist Warehouse maintained a strong lead, with others trailing.

Market Exposure

Competitor Count for AUS Healthcare & Medical Medicines

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/06/01 186
2025/06/02 188
2025/06/03 183
2025/06/04 171
2025/06/05 198
2025/06/06 197
2025/06/07 208
2025/06/08 203
2025/06/09 191
2025/06/10 197
2025/06/11 208
2025/06/12 210
2025/06/13 185
2025/06/14 192
2025/06/15 211
2025/06/16 199
2025/06/17 198
2025/06/18 198
2025/06/19 195
2025/06/20 218
2025/06/21 236
2025/06/22 231
2025/06/23 236
2025/06/24 244
2025/06/25 253
2025/06/26 254
2025/06/27 255
2025/06/28 262
2025/06/29 258
2025/06/30 251

Copyright © Adthena. All rights reserved.

June saw a dynamic rise in distinct advertisers, starting at 186 and peaking at 262. The month concluded with a robust 251, showcasing significant growth.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Medicines

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
nurofen.com.au 1%
gastrostop.com.au 0.78%
painreliefaustralia.com.au 0.71%
health.gov.au 0.7%
nahlaearth.com 0.66%
amoils.com -0.36%
chemistdirect.com.au -0.38%
headacheaustralia.org.au -0.4%
happymammoth.com -1.87%
chemistwarehouse.com.au -6.83%

Copyright © Adthena. All rights reserved.

Nurofen.com.au surged with a 1.00% click share increase, while chemistwarehouse.com.au faced a significant drop of 6.83%.

Campaign Efficiency

AUS Healthcare & Medical Medicines Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date chemistwarehouse.com.au happymammoth.com nahlaearth.com metagenics.com.au bulksupplements.com respecthealth.com.au amoils.com nurofen.com.au soratinex.com longevityplus.com.au
2025/06/01 44.78% 7.41% 0.34% 2.76% 1.65% 0.64% 3.11% 3.36% 0.08% 1.97%
2025/06/02 38.65% 8.81% 0.16% 3.9% 1.17% 0.27% 7.27% 1.31% 1.49% 0.82%
2025/06/03 1.45% 14.36% 0.91% 3.1% 1.64% 0.1% 13.32% 3.78% 2.56% 0.6%
2025/06/04 5.8% 12.27% 2.39% 3.71% 2.85% 2.11% 5.85% 1.75% 0.04% 2.07%
2025/06/05 9.43% 8.28% 4.27% 4.47% 0.88% 1.32% 4.71% 2.48% 1.74% 0.64%
2025/06/06 31.53% 7.13% 2.52% 3.4% 0.57% 1.38% 2.6% 1.3% 1.48% 1.25%
2025/06/07 60.25% 3.41% 2.31% 3.2% 1.04% 0.65% 2.05% 1.4% 0.41% 0.27%
2025/06/08 53.22% 3.93% 1.34% 2.42% 0.32% 0.32% 2.29% 1.47% 2.19% 0.65%
2025/06/09 56.4% 1.52% 2.09% 2.21% 0.95% 0.21% 4.22% 1.4% 0.06% 1.61%
2025/06/10 52.19% 5.51% 0.57% 1.57% 0.4% 0.5% 1.5% 2.64% 3.53% 0.05%
2025/06/11 68.8% 2.29% 2.83% 3.04% 0.86% 0.19% 1.47% 0.85% 0.05% 0.38%
2025/06/12 55.39% 3.86% 1.12% 4.89% 1.26% 2.16% 2.43% 0.49% 1.33% 1.61%
2025/06/13 62.41% 4.12% 0.77% 3.84% 1.84% 0.64% 2.83% 0.38% 0.09% 0.75%
2025/06/14 67.23% 3.32% 1.39% 5.57% 1.43% 1% 0.03% 0.36% 0.03% 0.5%
2025/06/15 57.05% 4.11% 1% 4.33% 1.87% 0.73% 2.22% 0.97% 1.3% 1%
2025/06/16 56.9% 2.81% 0.85% 3.75% 1.5% 0.13% 1.38% 1.32% 0.84% 1.39%
2025/06/17 62.21% 2.34% 1.73% 3.35% 1.92% 0.63% 2.37% 1.01% 1.55% 1.02%
2025/06/18 58.48% 2.78% 2.25% 4.27% 1.17% 0.57% 1.22% 0.92% 1.1% 0.87%
2025/06/19 49.79% 3.87% 4.01% 4.35% 1.56% 0.57% 2.37% 0.71% 0.31% 0.36%
2025/06/20 48.78% 3.28% 2.29% 3.78% 1.36% 0.65% 1.85% 1.98% 2.77% 0.96%
2025/06/21 45.73% 4.16% 2.08% 3.81% 2.14% 1.7% 1.27% 2.11% 1.36% 1.23%
2025/06/22 46.1% 2.62% 1.77% 4.48% 2.28% 2.22% 2.29% 1.05% 1.46% 2.35%
2025/06/23 46.69% 1.75% 2.09% 3.81% 2.87% 1.07% 2.46% 1.88% 1.55% 1.68%
2025/06/24 36.12% 2.66% 2.34% 4.83% 2.72% 1.29% 1.7% 3.5% 1.49% 2.38%
2025/06/25 39.41% 1.76% 3.2% 3.6% 2.1% 1.63% 2.37% 3.87% 0.07% 1.82%
2025/06/26 44.61% 1.63% 2.61% 5.12% 1.85% 1.34% 2.14% 2.71% 1.58% 1.27%
2025/06/27 51.74% 2.89% 2.48% 4.13% 0.75% 0.91% 0.06% 3.89% 0.05% 1.32%
2025/06/28 53.36% 2.33% 2.04% 4.16% 1.55% 1.87% 1.75% 2.07% 0.02% 1.19%
2025/06/29 53.93% 1.94% 1.64% 4.21% 2.33% 1.26% 1.83% 1.57% 1.33% 1.42%
2025/06/30 54.15% 3.22% 2.23% 2.1% 2.07% 1.85% 1.6% 1.29% 1.1% 1.03%

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In June 2025, Chemist Warehouse dominated with fluctuating impressions, peaking mid-month. Happy Mammoth and Nahla Earth saw modest shares, while Metagenics and Bulk Supplements experienced varied trends. The month concluded with Chemist Warehouse leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Medicines

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Free 20-Minute Nurse Consult - No Referral Required https://consult.alternaleaf.com.au › alternative › health-clinic

    Speak to Our Friendly Nurses. Trusted by 150,000+ Aussies.

  2. 2
    Symptoms Of Low Vitamin B12 https://www.independenceaustralia.com.au

    Vitamin B12 Deficiency Symptom — Our experts explain the consequences of low vitamin B12 deficiency and who is at risk. Vitamin B12 is essential to your body as it repairs red blood cells...

  3. 3
    Maxigesic 30 Tablets - For Migraine Headache And More https://www.maxigesic.com.au

    MAXIGESIC® is a unique patented combination of Paracetamol 500mg and Ibuprofen 150mg

  4. 4
    Anti Inflammatory Tablets https://www.nurofen.com.au

    Nurofen Tablets & Caplets — Don't Let Your Pain Stop You. Get Nurofen for Quick & Effective Relief. Explore More Now!

  5. 5
    Types Of Migraine Headaches - Relief From Migraine Headaches https://www.panadol.com › migraine › relief

    Use Panadol Extra To Fight Tough Migraine Headache & Cluster Headache Pain. Buy It Today.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, Alternaleaf stands out with its inviting offer of a “Free 20-Minute Nurse Consult,” emphasizing accessibility and trust with over 150,000 satisfied Australians. Independence Australia educates on “Symptoms Of Low Vitamin B12,” highlighting the importance of this essential nutrient. Maxigesic and Nurofen focus on pain relief, with Maxigesic promoting its unique combination of Paracetamol and Ibuprofen, while Nurofen assures quick relief from pain. Panadol targets migraine sufferers, offering solutions for tough headaches. Each ad effectively addresses specific health concerns, showcasing unique selling propositions to engage and inform potential customers.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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