AUS Healthcare & Medical Medicines - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Medicines category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Healthcare & Medical Medicines AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	47.0473589308
	52.9526410692

47%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	42
	58

42%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	4%
Transactional	6%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	39%

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Medicines brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
chemistwarehouse.com.au	49.92
panadol.com	7.02
nahlaearth.com	3.7
independenceaustralia.com.au	3.18
discountchemist.com.au	2.21
nurofen.com.au	2.19
advil.net.au	1.71
maxigesic.com.au	1.46
staywellaustralia.com.au	1.27
metagenics.com.au	1.18
others	26.16

chemistwarehouse.com.au - 49.92%
panadol.com - 7.02%
nahlaearth.com - 3.7%
independenceaustralia.com.au - 3.18%
discountchemist.com.au - 2.21%
nurofen.com.au - 2.19%
advil.net.au - 1.71%
maxigesic.com.au - 1.46%
staywellaustralia.com.au - 1.27%
metagenics.com.au - 1.18%
others - 26.16%

Chemist Warehouse dominates with 49.92% click share, followed by Panadol at 7.02%. Others collectively hold 26.16%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Medicines brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	chemistwarehouse.com.au	panadol.com	independenceaustralia.com.au	nurofen.com.au	advil.net.au	tattoonumbingcreamaustralia.com.au	discountchemist.com.au	maxigesic.com.au	nahlaearth.com	migraine.org.au
2026/01/01	5.73%	10.91%	5.65%	9.51%	5.22%	1.09%	2.25%	4.43%	1.42%	2.8%
2026/01/02	14.53%	10.17%	3.39%	11.87%	4%	1.82%	2.57%	5.85%	2.21%	1.56%
2026/01/03	23.46%	10.61%	4.4%	4.88%	4.51%	1.64%	1.97%	5.51%	3.3%	1.14%
2026/01/04	31.32%	9.21%	3.35%	5.07%	3.55%	0.93%	2.74%	3.9%	2.15%	1.82%
2026/01/05	36.4%	8.89%	2.09%	5.61%	3.4%	0.61%	1.64%	3.27%	4.4%	1.57%
2026/01/06	36.57%	8.42%	1.2%	6.34%	3.42%	1.53%	1.64%	4.66%	2.35%	1.12%
2026/01/07	17.35%	10.58%	2.94%	0%	0.5%	0.8%	3.54%	5.07%	4.64%	3.14%
2026/01/08	26.52%	9.67%	9.01%	6.62%	3.59%	2.65%	1.3%	3.21%	4.03%	1.81%
2026/01/09	30.67%	8.42%	3.68%	4.63%	3.15%	2.58%	4.06%	3.37%	3.07%	1.36%
2026/01/10	43.69%	8.64%	0.61%	4.56%	1.52%	1.29%	2.83%	2.63%	1.97%	1.4%
2026/01/11	39%	8.53%	6.18%	3.58%	2.18%	1.65%	3.44%	2.24%	1.81%	0.9%
2026/01/12	33.57%	8.94%	4%	4.89%	2.07%	1.12%	1.72%	2.84%	3.17%	1.64%
2026/01/13	32.83%	7.39%	3.13%	5.43%	2.26%	2.21%	3.77%	3.59%	2.2%	1.7%
2026/01/14	34.6%	6.36%	2.95%	5.94%	2.07%	3.05%	1.69%	2.27%	3.13%	1.14%
2026/01/15	31.76%	6.83%	2.59%	6.33%	1.38%	3.58%	1.96%	3.2%	2.17%	1.53%
2026/01/16	30.78%	8.38%	3.7%	4.65%	2.95%	2.59%	4.07%	3.4%	3.08%	1.35%
2026/01/17	33.75%	8.28%	2.28%	4.63%	2.44%	3.17%	0.39%	3.16%	2.85%	1.19%
2026/01/18	38.9%	7.49%	1.95%	3.81%	2.73%	3.86%	1.39%	2.09%	2.37%	0.54%
2026/01/19	35.26%	8.45%	2.57%	6.36%	2.75%	3.77%	1.88%	3.42%	3.37%	0.55%
2026/01/20	38.08%	8.22%	2.32%	5.84%	3.2%	3.49%	2%	3.37%	2.09%	0.78%
2026/01/21	39.87%	6.53%	4.1%	4.21%	2%	2.86%	2.75%	2.53%	2.73%	0.55%
2026/01/22	42.4%	10.82%	1.14%	4.96%	1.8%	1.38%	2.95%	3.88%	2.36%	0.4%
2026/01/23	40.55%	6.01%	5.37%	5.83%	1.78%	2.7%	2.92%	2.36%	3.11%	1.32%
2026/01/24	38.17%	9.71%	0.05%	6.25%	1.19%	1.8%	1.4%	4.1%	2.95%	2.57%
2026/01/25	44.02%	8.49%	1.2%	4.44%	2.49%	3.46%	0.5%	2.46%	2.2%	1.82%
2026/01/26	41.97%	9.63%	2.1%	5.3%	2.29%	2.13%	0.69%	3.4%	2.46%	1%
2026/01/27	42.21%	9.87%	2.43%	5.83%	1.48%	3.31%	0.27%	3.31%	3.94%	1.51%
2026/01/28	39.22%	9.43%	0.9%	6.8%	1.27%	1.47%	0.49%	3.73%	2.99%	2.23%
2026/01/29	50.18%	7.91%	1.59%	3.51%	3.66%	2.76%	1.15%	2.21%	1.95%	1.23%
2026/01/30	50.18%	7.94%	1.95%	3.71%	1.48%	2.57%	1.26%	1.79%	3.46%	0.86%
2026/01/31	53.3%	5.52%	3.2%	2.76%	2.32%	2.16%	2%	1.92%	1.84%	0.97%

chemistwarehouse.com.au
panadol.com
independenceaustralia.com.au
nurofen.com.au
advil.net.au
tattoonumbingcreamaustralia.com.au
discountchemist.com.au
maxigesic.com.au
nahlaearth.com
migraine.org.au

Chemist Warehouse’s PPC spend surged, peaking at 53.3% by January’s end. Panadol’s share declined, closing at 5.52%. Independence Australia fluctuated, ending at 3.2%.

Market Exposure

Competitor Count for AUS Healthcare & Medical Medicines

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/01/01	243
2026/01/02	246
2026/01/03	247
2026/01/04	248
2026/01/05	261
2026/01/06	248
2026/01/07	243
2026/01/08	248
2026/01/09	252
2026/01/10	247
2026/01/11	250
2026/01/12	232
2026/01/13	235
2026/01/14	242
2026/01/15	226
2026/01/16	252
2026/01/17	223
2026/01/18	214
2026/01/19	217
2026/01/20	220
2026/01/21	231
2026/01/22	223
2026/01/23	215
2026/01/24	228
2026/01/25	225
2026/01/26	226
2026/01/27	237
2026/01/28	224
2026/01/29	226
2026/01/30	226
2026/01/31	227

January began with 243 advertisers, peaking at 261 on the 5th. A decline followed, reaching 214 on the 18th. The month concluded with a slight recovery to 227 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Medicines

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
chemistwarehouse.com.au	12.2%
metagenics.com.au	0.57%
myalcon.com	0.43%
staywellaustralia.com.au	0.39%
tattoonumbingcreamaustralia.com.au	0.37%
advil.net.au	-0.63%
terrywhitechemmart.com.au	-0.78%
discountchemist.com.au	-0.82%
nahlaearth.com	-0.87%
independenceaustralia.com.au	-1.2%

Chemistwarehouse.com.au surged with a 12.2% click share increase, while independenceaustralia.com.au dropped by 1.2%.

Campaign Efficiency

AUS Healthcare & Medical Medicines Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	chemistwarehouse.com.au	independenceaustralia.com.au	discountchemist.com.au	staywellaustralia.com.au	nahlaearth.com	panadol.com	tattoonumbingcreamaustralia.com.au	advil.net.au	nurofen.com.au	maxigesic.com.au
2026/01/01	4.55%	9.03%	4%	2.84%	2.49%	6.61%	0.99%	3.84%	5.73%	2.8%
2026/01/02	15.91%	6.47%	4.86%	0.29%	4.36%	6.33%	2.05%	3.13%	6.82%	3.42%
2026/01/03	28.74%	6.96%	4.49%	1.29%	6.28%	6.09%	1.86%	2.43%	2.29%	2.45%
2026/01/04	33.98%	4.71%	5.03%	1.37%	4.27%	5.55%	0.75%	2.28%	3.11%	2.43%
2026/01/05	35.6%	5.24%	3.31%	2.7%	8.24%	4.72%	0.23%	1.67%	2.9%	1.69%
2026/01/06	41.55%	2.15%	2.75%	0.04%	5%	5.65%	0.65%	2.45%	3.36%	2.72%
2026/01/07	17.56%	6.36%	4.93%	3.54%	8.63%	5.96%	0.31%	0.39%	0%	2.32%
2026/01/08	31.76%	13.14%	2.69%	0.54%	7.58%	5.16%	2.34%	2.8%	3.5%	1.74%
2026/01/09	34.29%	5.91%	5.88%	0.95%	5.04%	4.79%	3.04%	1.96%	2.76%	1.64%
2026/01/10	47.12%	0.93%	6.49%	1.6%	3.52%	5.54%	0.66%	1.34%	2.38%	1.6%
2026/01/11	38.47%	9.3%	5.22%	2.47%	2.98%	5.09%	1.15%	1.25%	1.8%	1.31%
2026/01/12	32.58%	6.15%	2.95%	2.97%	5.58%	4.86%	1.09%	1.45%	2.23%	1.83%
2026/01/13	33.27%	6.71%	10.04%	0.31%	3.88%	4.2%	1.58%	1.42%	3.1%	1.9%
2026/01/14	34.07%	6.14%	3.65%	1.7%	5.32%	3.97%	1.98%	0.99%	2.71%	1.44%
2026/01/15	33.92%	6.14%	2%	4.49%	3.37%	4.25%	2.72%	0.83%	3.03%	1.77%
2026/01/16	34.34%	5.93%	5.89%	0.95%	5.05%	4.78%	3.05%	1.9%	2.77%	1.64%
2026/01/17	35.05%	4.69%	0.55%	2.58%	4.64%	4.43%	1.69%	1.83%	2.46%	1.4%
2026/01/18	41.77%	4.09%	2.03%	3.27%	3.71%	4.12%	2.74%	1.76%	2.18%	0.93%
2026/01/19	37.94%	6.51%	4.08%	1.84%	5.48%	4.54%	2.66%	1.58%	3.41%	1.73%
2026/01/20	41.44%	4.22%	2.93%	0.92%	3.71%	5.29%	4.25%	2.3%	3.41%	1.81%
2026/01/21	42.63%	6.79%	4.26%	3.97%	4.15%	3.3%	2.43%	0.73%	1.77%	1.26%
2026/01/22	48.97%	1.61%	4.3%	2.88%	3.32%	6.45%	0.59%	1.58%	3.04%	2.32%
2026/01/23	45.02%	8.05%	4.89%	5.4%	5.26%	2.93%	1.6%	1.22%	2.39%	1.02%
2026/01/24	46.45%	0.06%	3.16%	0.35%	4.55%	5.66%	1.74%	0.91%	3.08%	2.06%
2026/01/25	52.29%	2.62%	1.05%	0.76%	3.74%	4.83%	2.76%	1.64%	2.32%	1.25%
2026/01/26	46.44%	5.43%	1.27%	2.49%	4.48%	5.22%	2.31%	1.47%	2.98%	1.68%
2026/01/27	45.91%	6.16%	0.32%	5.21%	5.7%	5.16%	2.5%	1.11%	2.61%	1.44%
2026/01/28	48.59%	2.53%	0.78%	1.76%	5.54%	5.16%	1.77%	1%	3.06%	1.74%
2026/01/29	55.59%	2.78%	1.94%	1.4%	3.89%	4.37%	1.87%	2.23%	1.85%	1.24%
2026/01/30	52.69%	4.03%	2.32%	2.47%	5.14%	4.26%	3.09%	0.9%	1.72%	0.85%
2026/01/31	53.88%	4.29%	4.05%	3.64%	3.21%	2.56%	1.83%	1.4%	1.4%	0.85%

chemistwarehouse.com.au
independenceaustralia.com.au
discountchemist.com.au
staywellaustralia.com.au
nahlaearth.com
panadol.com
tattoonumbingcreamaustralia.com.au
advil.net.au
nurofen.com.au
maxigesic.com.au

In January 2026, Chemist Warehouse dominated with a steady rise, peaking at 55.59% on the 29th. Independence Australia fluctuated, ending at 4.29%. Discount Chemist saw a decline, closing at 4.05%. Staywell Australia and Nahla Earth had modest shares, while Panadol and Nurofen maintained consistent presence.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Medicines

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Medicines - Last month

1
Swisse Vitamins Online - Cheaper at Chemist Warehouse https://www.chemistwarehouse.com.au/swisse/vitamins
Always read the label and follow the directions for use. Buy Swisse vitamins online at Chemist...
2
Signs of Vitamin D Deficiency - Why Vitamin D is Essential https://www.independenceaustralia.com.au
Find Out Cause and Side Effects of Vitamin D Deficiency
3
Ferro Iron Supplement - Suitable For Adults https://www.liposachets.com
Ferro vitamins, designed for premium health. No artificial colours or added sugars. Proven superior absorption to standard vitamins and supplements.
4
Maxigesic 30 Tablets - Strongest Pain Relief https://www.maxigesic.com.au
MAXIGESIC® is a unique patented combination of Paracetamol 500mg and Ibuprofen 150mg
5
Ostelin® Vitamin D 7000IU | High Strength Vitamin D https://www.ostelin.com.au › ostelin › vitamind
Always read the label and follow the directions for use. Ostelin® Specialist Range Vitamin D 7000IU is a once-a-week dose for your convenience.

In the competitive landscape of Google PPC, Chemist Warehouse entices with affordability on Swisse vitamins, while Independence Australia educates on Vitamin D deficiency. Liposachets highlights superior absorption, Maxigesic offers potent pain relief, and Ostelin provides high-strength Vitamin D convenience.

Frequently Asked Questions

Why is the AUS Healthcare & Medical Medicines January 2026 Report useful and how should I use it?

Why is the AUS Healthcare & Medical Medicines January 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Healthcare & Medical Medicines January 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Healthcare & Medical Medicines January 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Healthcare & Medical Medicines January 2026 Report?

The AUS Healthcare & Medical Medicines January 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Healthcare & Medical Medicines January 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Healthcare & Medical Medicines January 2026 Report for?

The AUS Healthcare & Medical Medicines January 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

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AUS Healthcare & Medical Medicines - PPC Market Share Analysis January 2026