AUS Healthcare & Medical Medicines - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Medicines category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Medicines brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
chemistwarehouse.com.au	26.03
iherb.com	11.73
amazon.com.au	10.23
woolworths.com.au	6.07
panadol.com	3.93
coles.com.au	2.42
staci.com.au	2.2
vitable.com.au	1.89
mirapro.com.au	1.69
nahlaearth.com	1.34
others	32.47

In the competitive landscape of Google’s PPC ads, Chemist Warehouse leads with 26.03% click share, followed by iHerb at 11.73%. Amazon captures 10.23%, while ‘others’ collectively hold a significant 32.47%.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Medicines brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	chemistwarehouse.com.au	amazon.com.au	iherb.com	woolworths.com.au	vitable.com.au	panadol.com	staci.com.au	coles.com.au	happymammoth.com	mirapro.com.au
2025/02/01	19.89%	13.03%	18.19%	4.97%	0.14%	4.95%	2.69%	2.17%	1.2%	3.61%
2025/02/02	19.81%	10.88%	16.06%	2.53%	0.07%	4.27%	2.72%	1.42%	1.02%	4.12%
2025/02/03	17.25%	13.78%	14.75%	4.46%	0.26%	3.02%	7.2%	1.64%	1.02%	3.55%
2025/02/04	16.92%	13.7%	17.03%	5.21%	0.85%	4.22%	6.54%	1.6%	0.73%	3.55%
2025/02/05	17%	10.38%	14.03%	7.81%	0.55%	4.44%	4.79%	1.88%	0.96%	4.36%
2025/02/06	17.61%	13.29%	12.23%	9.13%	1.12%	4%	2.61%	2.37%	0.81%	3.91%
2025/02/07	21.52%	12.08%	14.4%	5.53%	1.45%	3.3%	2.89%	1.85%	0.62%	3.98%
2025/02/08	23.82%	11.67%	8.63%	5.93%	0.79%	5%	2.35%	2.49%	1.2%	3.16%
2025/02/09	20.49%	9.5%	13.33%	5.83%	0.89%	3.75%	1.82%	2.25%	1.11%	2.07%
2025/02/10	16.35%	9.02%	11.13%	4.87%	1.4%	4.08%	3.04%	1.72%	1.01%	3.29%
2025/02/11	18.64%	9.81%	13.04%	6.01%	2.17%	5.37%	2.66%	1.81%	0.8%	1.7%
2025/02/12	19.14%	5.52%	13.4%	7.06%	2.58%	5.04%	2.79%	2.97%	1.01%	0.69%
2025/02/13	20.53%	6.95%	12.11%	4.93%	3.67%	3.71%	2.67%	3.07%	1.51%	1.48%
2025/02/14	19.01%	7.23%	16.57%	4.35%	3.04%	3.68%	2.99%	1.78%	1.19%	2.94%
2025/02/15	23.45%	4.16%	16.7%	3.93%	2.55%	3.42%	2.8%	2.49%	1.99%	2.31%
2025/02/16	23.23%	5.48%	14.79%	4.43%	2.75%	2.77%	3.37%	3.13%	1.37%	2.03%
2025/02/17	19.05%	9.43%	12.52%	5.49%	2.57%	3.01%	2.64%	2.16%	1.31%	1.85%
2025/02/18	21.22%	7.74%	12.91%	6.13%	2.86%	4.65%	1.9%	2.61%	1.13%	1.18%
2025/02/19	20.35%	9.67%	13.75%	3.14%	2.7%	3.58%	2.27%	1.64%	0.92%	1.34%
2025/02/20	19.23%	8.29%	11.94%	4.43%	2.64%	4.22%	2.65%	1.29%	1.51%	2.08%
2025/02/21	21.15%	7.34%	12.77%	5.46%	3.2%	3.62%	2.16%	1.28%	1.11%	2.04%
2025/02/22	21.02%	8.65%	13.44%	4.03%	3.01%	3.41%	2.67%	1.81%	1.14%	2.79%
2025/02/23	18.2%	8.06%	12.72%	4.4%	2.2%	3.54%	2.67%	1.32%	0.94%	3.34%
2025/02/24	17.32%	12.16%	10.26%	5.18%	2.25%	3.27%	2.48%	1.76%	1.05%	2.18%
2025/02/25	18.63%	9.1%	12.47%	3.85%	3.56%	4.91%	2.59%	0.94%	0.81%	1.91%
2025/02/26	22.59%	8.11%	10.42%	5.87%	3.28%	3.85%	2.83%	2.58%	1.01%	2.13%
2025/02/27	23.93%	9.54%	8.84%	5.08%	2.78%	4.02%	2.62%	2.34%	1.18%	2.63%
2025/02/28	28.81%	7.01%	5.27%	4.52%	3.11%	3.03%	2.34%	2%	1.82%	1.63%

In February 2025, Chemist Warehouse led PPC spend, peaking at 28.81% on the 28th. Amazon’s share fluctuated, ending at 7.01%. iHerb’s spend declined, closing at 5.27%. Woolworths and Vitable showed moderate activity, while Panadol and Staci maintained steady shares.

Market Exposure

Competitor Count for AUS Healthcare & Medical Medicines

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/02/01	654
2025/02/02	707
2025/02/03	674
2025/02/04	672
2025/02/05	685
2025/02/06	666
2025/02/07	690
2025/02/08	696
2025/02/09	696
2025/02/10	664
2025/02/11	689
2025/02/12	696
2025/02/13	710
2025/02/14	720
2025/02/15	699
2025/02/16	676
2025/02/17	677
2025/02/18	690
2025/02/19	648
2025/02/20	699
2025/02/21	721
2025/02/22	719
2025/02/23	714
2025/02/24	701
2025/02/25	685
2025/02/26	678
2025/02/27	708
2025/02/28	653

February saw a dynamic shift in distinct advertisers, starting at 654 and peaking at 721. The month concluded with a slight dip to 653, reflecting a vibrant yet fluctuating advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Medicines

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
chemistwarehouse.com.au	2.39%
vitable.com.au	1.33%
renuebyscience.com.au	0.79%
healthylife.com.au	0.76%
bulksupplements.com	0.52%
staci.com.au	-0.57%
panadol.com	-0.69%
woolworths.com.au	-0.97%
iherb.com	-1.42%
amazon.com.au	-2.95%

Amazon.com.au saw a significant drop of 2.95%, while Chemistwarehouse.com.au surged by 2.39%. Vitable.com.au and Renuebyscience.com.au also experienced positive growth.

Campaign Efficiency

AUS Healthcare & Medical Medicines Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	chemistwarehouse.com.au	amazon.com.au	woolworths.com.au	iherb.com	vitable.com.au	coles.com.au	staci.com.au	panadol.com	mirapro.com.au	nahlaearth.com
2025/02/01	22.5%	15.54%	6.61%	17.44%	0.16%	2.71%	1.81%	2.38%	2.11%	1.18%
2025/02/02	24.09%	14.61%	3.59%	15.87%	0.06%	1.97%	2%	2%	2.68%	1.38%
2025/02/03	20.24%	17.37%	6.48%	15.11%	0.3%	2.22%	5.33%	1.49%	2.33%	1.62%
2025/02/04	18.08%	16.57%	7.48%	17.23%	0.95%	2.43%	4.54%	1.99%	2.2%	1.6%
2025/02/05	18.88%	13.17%	10.23%	13.68%	0.67%	2.13%	3.42%	1.92%	2.65%	2.16%
2025/02/06	20.67%	16.01%	11.18%	11.92%	1.47%	2.9%	1.88%	1.84%	2.53%	1.62%
2025/02/07	23.85%	13.9%	6.86%	14.32%	1.6%	2.6%	2.14%	1.51%	2.48%	1.76%
2025/02/08	25.3%	14.04%	7.92%	8.67%	0.82%	3.33%	1.78%	2.53%	2.08%	1.75%
2025/02/09	22.1%	12.15%	8.04%	14.21%	1.19%	3.46%	1.42%	1.86%	1.29%	1.58%
2025/02/10	19.05%	11.41%	7%	11.48%	1.85%	2.43%	2.51%	1.98%	2.25%	2.48%
2025/02/11	22.11%	12.14%	8.42%	13.92%	2.5%	2.35%	2.14%	2.61%	1.25%	1.58%
2025/02/12	22.37%	7.03%	9.63%	12.82%	2.8%	3.77%	2%	2.26%	0.48%	2.61%
2025/02/13	22.19%	7.97%	6.58%	11.87%	4.15%	4.11%	1.96%	1.63%	0.95%	2.27%
2025/02/14	21.17%	8.54%	5.93%	15.83%	3.51%	2.64%	2.21%	1.62%	1.93%	2.04%
2025/02/15	26.53%	5.3%	5.29%	16.62%	2.7%	3.52%	2.03%	1.59%	1.44%	1.69%
2025/02/16	24.64%	6.33%	6.21%	15.26%	2.96%	4.01%	2.44%	1.23%	1.37%	1.61%
2025/02/17	21.31%	11.35%	7.62%	12.68%	2.84%	3.03%	2.03%	1.42%	1.39%	2.06%
2025/02/18	22.66%	9%	7.86%	13.05%	3.19%	3.05%	1.33%	2.12%	0.84%	2.17%
2025/02/19	24.19%	10.42%	4.3%	13.92%	3.04%	2.45%	1.63%	1.38%	0.8%	1.97%
2025/02/20	20.43%	9.46%	5.8%	12.44%	3.07%	1.76%	1.99%	1.93%	1.47%	1.49%
2025/02/21	22.11%	8.84%	6.79%	12.53%	3.7%	1.68%	1.68%	1.69%	1.38%	1.56%
2025/02/22	23.34%	9.58%	5.24%	12.78%	3.61%	2.24%	2.06%	1.59%	1.88%	1.84%
2025/02/23	20.21%	10.37%	5.91%	13.1%	2.53%	1.78%	1.99%	1.83%	2.16%	2.14%
2025/02/24	19.52%	15.51%	6.72%	10.96%	2.54%	2.08%	1.88%	1.54%	1.45%	1.26%
2025/02/25	20.76%	11.62%	5.74%	13.57%	4.42%	1.26%	2.08%	2.38%	1.34%	1.61%
2025/02/26	25.87%	10.04%	8.14%	10.38%	3.73%	3.01%	2.17%	1.67%	1.4%	1.48%
2025/02/27	25.87%	10.84%	6.97%	8.71%	3.11%	2.69%	1.99%	1.8%	1.7%	0.95%
2025/02/28	28.6%	8.14%	6.11%	5.36%	3.32%	2.6%	1.71%	1.41%	1.15%	0.87%

In February 2025, Chemist Warehouse led with fluctuating impressions, peaking at 28.6%. Amazon’s share declined, while Woolworths and iHerb showed varied trends. Vitable and Coles had modest gains, and Staci, Panadol, Mirapro, and Nahla Earth maintained lower shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Medicines

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Chempro Online https://www.chempro.com.au
Exclusive Online Specials — Shop A Wide Range of 17,000+ Pharmacy and Health Food Products Online at Chempro Online. Shop...
2
4 Toothache Remedies to Try - Fast Toothache Relief at Home https://www.colgate.com.au
Toothache keeping you up at night? Discover natural remedies for quick & lasting relief. Don't let tooth pain ruin your day. Get fast relief with these proven home remedies.
3
Melatonin Sale https://www.iherb.com
One-Stop Shop for Wellness — 50,000+ Healthy Products in Stock! Free Shipping on Orders Over AU$80. Find the World's Best Value on...
4
Symptoms Of Low Vitamin B12 https://www.independenceaustralia.com.au
Vitamin B12 Deficiency Symptom — Our experts explain the consequences of low vitamin B12 deficiency and who is at risk. Vitamin B12 is...
5
Try Panadol With Optizorb - Australia's #1 Pain Relief https://www.panadol.com
Panadol Products Provide Fast, Effective Temporary Relief Of Aches And Pains. Explore Now.

Chempro Online entices with exclusive specials on 17,000+ products, while Colgate offers natural toothache remedies. iHerb promotes wellness with 50,000+ products and free shipping. Independence Australia educates on vitamin B12 deficiency, and Panadol highlights fast pain relief.

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AUS Healthcare & Medical Medicines - PPC Market Share Analysis February 2025

Share of Clicks for top 10 AUS Healthcare & Medical Medicines brands

Share of Spend for the top 10 AUS Healthcare & Medical Medicines brands

Competitor Count for AUS Healthcare & Medical Medicines

Market Loss & Market Gains for AUS Healthcare & Medical Medicines

AUS Healthcare & Medical Medicines Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Medicines

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Get the full picture

See this data specific to your brand performance

the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena