AUS Healthcare & Medical Medicines - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Medicines category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Medicines – AUS

Google AI Overview visibility for Healthcare & Medical Medicines AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 64.8248121097
35.1751878903
64%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 12
88
12%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 7%
Navigational 1%
Seasonal 0%
Local 1%
Problem Solving 12%

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Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Medicines brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
chemistwarehouse.com.au 40.14
panadol.com 8.78
claratyne.com.au 6.79
coloxyl.com.au 5.15
nurofen.com.au 3.33
advil.net.au 3.28
independenceaustralia.com.au 3.2
swisse.com.au 2.68
metagenics.com.au 2.36
nahlaearth.com 2.09
others 22.2
  • chemistwarehouse.com.au - 40.14%
  • panadol.com - 8.78%
  • claratyne.com.au - 6.79%
  • coloxyl.com.au - 5.15%
  • nurofen.com.au - 3.33%
  • advil.net.au - 3.28%
  • independenceaustralia.com.au - 3.2%
  • swisse.com.au - 2.68%
  • metagenics.com.au - 2.36%
  • nahlaearth.com - 2.09%
  • others - 22.2%

Copyright © Adthena. All rights reserved.

Chemist Warehouse dominates with 40.14% click share, followed by Panadol at 8.78%. Others collectively hold 22.20%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Medicines brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date chemistwarehouse.com.au claratyne.com.au panadol.com blackmores.com.au nurofen.com.au independenceaustralia.com.au advil.net.au compeed.com.au naternalvitamins.com.au swisse.com.au
2026/08/01 37.2% 4.91% 5.15% 1.52% 2.79% 7.23% 4.51% 0.52% 0% 5.68%
2026/08/02 40.21% 2.7% 3.92% 1.8% 3.1% 6.61% 2.89% 0% 0.03% 1.56%
2026/08/03 33.39% 10.68% 3.21% 1.72% 2.12% 7.47% 3.74% 0% 0% 0.99%
2026/08/04 25.08% 5.43% 5.17% 5.09% 1.98% 7.79% 3.81% 1.14% 0% 6.17%
2026/08/05 28.74% 4.32% 8.93% 4.11% 4.45% 4.27% 5.71% 3.04% 0% 2.42%
2026/08/06 38.81% 6.41% 7.67% 1.96% 2.78% 3.92% 2.05% 2.05% 0.07% 2.85%
2026/08/07 32.36% 10.1% 5.86% 4.88% 1.77% 5.91% 0.72% 1.91% 1.94% 6.16%
2026/08/08 35.13% 10.29% 5.13% 4.32% 2.36% 0% 4.38% 3.57% 0% 1.31%
2026/08/09 35.3% 4.17% 6.17% 2.16% 5.09% 1.96% 3.72% 5.13% 2.43% 6.04%
2026/08/10 42.87% 1.99% 4.63% 0.41% 6.34% 5.34% 1.71% 2.54% 0.02% 4.66%
2026/08/11 23.34% 6.66% 7.17% 2.93% 7.51% 9.83% 4.07% 3.4% 0.02% 4.58%
2026/08/12 26.42% 0.17% 7.74% 10.69% 6.57% 9.57% 7.14% 1.51% 7.51% 3.9%
2026/08/13 37.1% 4.29% 6.86% 3.17% 3.59% 14% 1.03% 0.8% 8.33% 0%
2026/08/14 40.42% 0.11% 6.18% 1.14% 1.32% 10.65% 1.45% 2.57% 2.55% 0.02%
2026/08/15 24.08% 8.54% 11.6% 0.04% 2.34% 0.03% 7.1% 4.42% 12.55% 1.61%
2026/08/16 28.6% 6.29% 8.43% 1.3% 4.99% 3.28% 5.86% 4.93% 3.08% 0.8%
2026/08/17 35.15% 7.6% 7.05% 0.98% 2.47% 0% 4.66% 1.21% 5.61% 2.45%
2026/08/18 48.22% 2.28% 3.96% 0.98% 3.09% 1.88% 5.42% 1.79% 2.33% 4.47%
2026/08/19 59.66% 6.96% 6.6% 6.62% 4.22% 0.06% 4.39% 0.23% 3.34% 0.7%
2026/08/20 30.22% 8.47% 7.2% 2.76% 2.27% 2.63% 1.5% 5.24% 3.21% 6.16%
2026/08/21 26.78% 20.25% 8.22% 2.32% 4.66% 4.78% 1.44% 3.45% 3% 2.66%
2026/08/22 40.87% 7.61% 5.99% 3.33% 4.43% 3.81% 3.42% 1.83% 7.14% 2.35%
2026/08/23 35.06% 7.93% 8.13% 2.81% 5.78% 2.5% 4.85% 3.43% 4.32% 4.21%
2026/08/24 40.3% 7.44% 5.97% 6.35% 7.67% 1.27% 4.93% 3.3% 3.17% 4.27%
2026/08/25 32.19% 10.43% 4.75% 1.58% 6.38% 2.32% 8.68% 2.15% 3.69% 1.79%
2026/08/26 29.99% 12% 8.71% 1.74% 8.3% 3.16% 4.87% 4.43% 2.77% 4.41%
2026/08/27 31.3% 11.8% 7.56% 3.71% 1.72% 2.2% 6.93% 3.03% 2.63% 1.43%
2026/08/28 29.72% 7.72% 7.4% 0.76% 3.35% 0.01% 7.4% 3.49% 2.99% 1%
2026/08/29 33.66% 5.93% 5.47% 1.92% 9.7% 1.72% 6.46% 2.61% 2.14% 0.21%
2026/08/30 20.06% 8.28% 7.8% 3.75% 8.42% 1.5% 5.93% 2.8% 5.64% 1.26%
2026/08/31 27.79% 10.63% 8.02% 5.94% 4.45% 3.99% 3.17% 3.02% 2.4% 1.33%
  • chemistwarehouse.com.au
  • claratyne.com.au
  • panadol.com
  • blackmores.com.au
  • nurofen.com.au
  • independenceaustralia.com.au
  • advil.net.au
  • compeed.com.au
  • naternalvitamins.com.au
  • swisse.com.au

Copyright © Adthena. All rights reserved.

In August 2026, Chemist Warehouse dominated PPC spend, peaking at 59.66% on the 19th. Claratyne and Panadol showed consistent fluctuations, while Independence Australia had notable spikes mid-month. The month concluded with varied spend shares across advertisers.

Market Exposure

Competitor Count for AUS Healthcare & Medical Medicines

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 77
2026/08/02 77
2026/08/03 84
2026/08/04 82
2026/08/05 69
2026/08/06 78
2026/08/07 75
2026/08/08 54
2026/08/09 60
2026/08/10 71
2026/08/11 67
2026/08/12 59
2026/08/13 57
2026/08/14 61
2026/08/15 60
2026/08/16 60
2026/08/17 56
2026/08/18 62
2026/08/19 45
2026/08/20 57
2026/08/21 49
2026/08/22 64
2026/08/23 56
2026/08/24 57
2026/08/25 63
2026/08/26 52
2026/08/27 56
2026/08/28 60
2026/08/29 60
2026/08/30 64
2026/08/31 62

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August began with 77 advertisers, peaking at 84 on the 3rd. A decline followed, reaching a low of 45 on the 19th. The month concluded with 62 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Medicines

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
claratyne.com.au 2.75%
tigerbalm.com.au 1.71%
advil.net.au 1.28%
nurofen.com.au 1.23%
naternalvitamins.com.au 0.72%
metagenics.com.au -0.48%
discountchemist.com.au -0.76%
swisse.com.au -0.78%
coloxyl.com.au -1.05%
independenceaustralia.com.au -2.18%

Copyright © Adthena. All rights reserved.

Independence Australia saw a significant drop of 2.18 in click share, while Claratyne experienced a notable rise of 2.75. Tiger Balm, Advil, and Nurofen also gained, contrasting declines from Coloxyl, Swisse, Discount Chemist, and Metagenics.

Campaign Efficiency

AUS Healthcare & Medical Medicines Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date chemistwarehouse.com.au blackmores.com.au metagenics.com.au independenceaustralia.com.au panadol.com nurofen.com.au megavitamins.com.au nahlaearth.com advil.net.au swisse.com.au
2026/08/01 42.14% 1.29% 1.51% 6.85% 3.71% 2.11% 2.78% 3.68% 2.4% 7.35%
2026/08/02 44.16% 1.79% 1.85% 6.67% 3.14% 3.29% 2.41% 3.86% 1.94% 1.64%
2026/08/03 42.22% 1.93% 3.63% 5.95% 2.66% 2.3% 1.84% 5.44% 1.98% 1.41%
2026/08/04 30.02% 6.72% 0.39% 8.28% 4.22% 2.49% 5.22% 2.16% 1.83% 7.49%
2026/08/05 37.24% 2.89% 2.72% 6.16% 6.23% 4.59% 3.08% 3.47% 2.54% 2.97%
2026/08/06 47.06% 1.62% 6.17% 4.51% 4.58% 2.08% 0.62% 5.63% 1.21% 3.07%
2026/08/07 37.96% 3.45% 4.62% 8.4% 3.5% 0.91% 2.65% 3.02% 0.58% 7.37%
2026/08/08 47.06% 4.28% 7.17% 0% 3.42% 1.61% 3.59% 5.16% 1.72% 2.73%
2026/08/09 42.56% 3.02% 8.79% 3.72% 3.88% 3.86% 3.02% 2.7% 1.91% 7.84%
2026/08/10 50.01% 0.34% 5.27% 5.89% 2.76% 4.07% 2.94% 1.91% 0.6% 5.08%
2026/08/11 30.2% 3.12% 2.53% 15.9% 4.87% 5.06% 2.51% 1.33% 1.6% 6.23%
2026/08/12 32.88% 8.47% 2.39% 14.76% 7.12% 6.22% 0% 1.6% 2.94% 3.71%
2026/08/13 46.34% 2.66% 1.56% 12.89% 5.96% 3.55% 0% 0% 0.81% 0%
2026/08/14 48.26% 1.08% 2.8% 14.22% 4.76% 1.86% 0% 2.2% 1.27% 0.04%
2026/08/15 39.84% 0.07% 4.2% 0.03% 7.75% 3.18% 0% 2.55% 3.76% 1.57%
2026/08/16 39.78% 1.3% 2.88% 3.27% 6.66% 5.51% 0% 2.69% 2.41% 0.74%
2026/08/17 49.49% 1.03% 5.07% 0% 5.32% 2.6% 0.99% 4.33% 2.39% 3.15%
2026/08/18 51.69% 0.86% 3% 3.13% 3.21% 1.96% 1.87% 2.65% 2.26% 4.72%
2026/08/19 63.19% 5.67% 1.74% 0.08% 6.24% 5.38% 0% 0.06% 2.53% 0.46%
2026/08/20 41.4% 3.31% 6.32% 2.61% 6.47% 2.51% 0.15% 3.45% 1.13% 7.94%
2026/08/21 36.99% 2.87% 2.61% 7.55% 6.7% 7.63% 2.83% 0.57% 1.32% 3.93%
2026/08/22 48.5% 2.97% 2.95% 5.69% 3.78% 3.84% 1.81% 3.11% 1.48% 3.35%
2026/08/23 44.29% 2.8% 5.38% 2.28% 5.86% 5.06% 3.53% 5.42% 2.14% 5.03%
2026/08/24 51.22% 5.42% 2.63% 2.51% 3.72% 5.36% 0.27% 1.57% 2.05% 5.58%
2026/08/25 42.92% 2% 4.72% 5.58% 3.7% 5.15% 0.46% 3.35% 3.56% 2.61%
2026/08/26 37.55% 2.23% 0.59% 2.99% 6.12% 7.46% 1.77% 0.63% 2.46% 7.12%
2026/08/27 36.93% 4.57% 4.98% 4.75% 5.2% 2.03% 1.28% 4.62% 3.74% 1.88%
2026/08/28 41.37% 0.8% 4.19% 0.02% 4.95% 4.48% 1.27% 2.93% 2.81% 0.8%
2026/08/29 43.76% 2.39% 5.17% 3.68% 3.96% 8.69% 1.36% 5.65% 2.53% 0.4%
2026/08/30 28.9% 5.14% 3.82% 3.87% 5.83% 7.49% 4.19% 2.96% 2.94% 1.52%
2026/08/31 35.41% 6.18% 5.63% 5.62% 5.56% 4.23% 1.9% 1.76% 1.41% 0.91%
  • chemistwarehouse.com.au
  • blackmores.com.au
  • metagenics.com.au
  • independenceaustralia.com.au
  • panadol.com
  • nurofen.com.au
  • megavitamins.com.au
  • nahlaearth.com
  • advil.net.au
  • swisse.com.au

Copyright © Adthena. All rights reserved.

In August 2026, Chemist Warehouse dominated with fluctuating impressions, peaking at 63.19% on the 19th. Blackmores and Metagenics showed modest shares, while Independence Australia spiked mid-month. Panadol and Nurofen maintained steady presence. The month concluded with Chemist Warehouse leading, despite a dip.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Medicines

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Medicines - Last month
  1. 1
    Fall Asleep™ by Blackmores - Assists with inducing sleep* https://www.blackmores.com.au › blackmores › stresssleep

    Australia's Number 1 Stress, Sleep & Anxiety brand** Always read the label and follow the directions for use. Embedding Sustainability.

  2. 2
    Signs of Vitamin D Deficiency https://www.independenceaustralia.com.au

    Why Vitamin D is Essential — Find Out Cause and Side Effects of Vitamin D Deficiency

  3. 3
    Why your vitamin D levels matter for energy, immunity, and... https://www.noom.com

    Learn what vitamin D levels mean, what’s considered normal vs optimal, how vitamin D supports energy, immunity, and longevity, and how to improve your levels.

  4. 4
    Ostelin® Vitamin D3 1000IU - Ostelin® - Vitamin D & Calcium https://www.ostelin.com.au › ostelin › vitamind3

    Always read the label and follow the directions for use.

  5. 5
    Panadol for Babies 1 Month+ https://www.panadol.com › childrens › panadol

    Relief For Babies And Kids — Panadol Children 1 Month-1 Year Comes With Easy Dose Syringe. Children's Panadol Is Parent's Most Trusted Kids Pain Relief. Gentle On Little Stomachs.

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In the competitive landscape of Google PPC, Blackmores leads with its “Fall Asleep™” ad, emphasizing its status as Australia’s top stress and sleep brand. Meanwhile, Independence Australia and Noom focus on the importance of Vitamin D, highlighting its role in energy and immunity. Ostelin and Panadol cater to specific health needs, with Ostelin promoting Vitamin D3 and Panadol offering trusted pain relief for children.

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