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AUS Healthcare & Medical Medicines - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Medicines category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Medicines – AUS

Google AI Overview visibility for Healthcare & Medical Medicines AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 66.6272655634
33.3727344366
66%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 12
88
12%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 4%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 13%

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Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Medicines brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
chemistwarehouse.com.au 71.84
metagenics.com.au 2.45
independenceaustralia.com.au 2.34
discountchemist.com.au 2.09
nahlaearth.com 1.69
terrywhitechemmart.com.au 1.45
swisse.com.au 1.34
maltofer.com.au 1.03
panadol.com 0.9
megavitamins.com.au 0.74
others 14.13
  • chemistwarehouse.com.au - 71.84%
  • metagenics.com.au - 2.45%
  • independenceaustralia.com.au - 2.34%
  • discountchemist.com.au - 2.09%
  • nahlaearth.com - 1.69%
  • terrywhitechemmart.com.au - 1.45%
  • swisse.com.au - 1.34%
  • maltofer.com.au - 1.03%
  • panadol.com - 0.9%
  • megavitamins.com.au - 0.74%
  • others - 14.13%

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In the PPC landscape, Chemist Warehouse dominates with 71.84% click share, overshadowing others at 14.13%. Independence Australia and Metagenics follow distantly, highlighting a competitive market.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Medicines brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date chemistwarehouse.com.au independenceaustralia.com.au tattoonumbingcreamaustralia.com.au nahlaearth.com panadol.com megavitamins.com.au discountchemist.com.au metagenics.com.au swisse.com.au terrywhitechemmart.com.au
2026/06/01 63.52% 3.11% 1.01% 2.91% 0.69% 1.08% 1.2% 3.92% 2.74% 1.24%
2026/06/02 56.29% 2.82% 0.7% 1.9% 0.96% 1.17% 2.39% 4.36% 2.47% 2.66%
2026/06/03 63.27% 2.53% 0.74% 2.22% 1.91% 0.87% 2.35% 4.91% 1.1% 1.07%
2026/06/04 63.84% 3% 1.25% 0.96% 0.91% 0.75% 2.61% 3.12% 2.29% 3.04%
2026/06/05 66.34% 2.15% 1.26% 0.89% 0.86% 0.82% 1.92% 2.92% 1.98% 2.77%
2026/06/06 63.71% 2.15% 0.95% 1.51% 0.81% 2.62% 1.7% 3.82% 1.92% 1.74%
2026/06/07 61.01% 2.84% 1.17% 2.06% 0.6% 1.34% 1.47% 4.34% 2.27% 1.74%
2026/06/08 65.24% 2.23% 1.2% 2.01% 1.39% 0.66% 1.87% 3.04% 2.28% 1.91%
2026/06/09 62.11% 3.2% 2.03% 1.57% 1.22% 0.95% 1.94% 2.4% 2.39% 3.05%
2026/06/10 66.73% 0.98% 1.51% 1.22% 0.8% 0.4% 2.79% 3.27% 1.02% 3.2%
2026/06/11 71.52% 1.84% 1.12% 1.01% 0.9% 0.83% 2.01% 3.23% 1.29% 2.4%
2026/06/12 64.67% 2.29% 0.8% 1.66% 0.58% 0.61% 1.85% 4.62% 0.99% 2.01%
2026/06/13 63.25% 1.65% 1.25% 2.21% 0.74% 0% 1.57% 4.23% 1.5% 1.69%
2026/06/14 66.14% 2.47% 1.19% 2.19% 0.96% 0.14% 2.07% 3.49% 1.27% 2.09%
2026/06/15 64.05% 0.52% 1.78% 1.64% 1.3% 0.28% 1.9% 2.54% 1.66% 3%
2026/06/16 65.71% 3.41% 1.11% 1.3% 0.73% 1.1% 2.71% 3.15% 1.43% 3.17%
2026/06/17 64.73% 1.5% 2.02% 2.97% 0.76% 0.6% 1.5% 3.98% 1.09% 1.79%
2026/06/18 65.88% 2.73% 1.25% 1.89% 0.68% 1.14% 2.36% 2.72% 1.44% 1.92%
2026/06/19 65.04% 2.73% 1.15% 1.69% 0.51% 1.03% 2.02% 4.52% 1.07% 2.19%
2026/06/20 30.79% 8.39% 4.77% 2.58% 1.85% 3.34% 1.49% 4.61% 6.13% 0.23%
2026/06/21 31.88% 8.43% 2.45% 3.03% 4.97% 3.91% 3.67% 4.96% 4.49% 0.11%
2026/06/22 35.11% 7.15% 4.56% 3.42% 5.42% 2.23% 2.49% 6.75% 2.39% 0.54%
2026/06/23 32.35% 4.57% 6.13% 2.38% 4.33% 5.08% 2.34% 4.71% 4.77% 0.88%
2026/06/24 43.19% 10.66% 8.33% 2.24% 4.41% 1.61% 2.32% 0.53% 3.3% 0.52%
2026/06/25 52.81% 5.76% 6.28% 0.33% 2.63% 3.98% 2.29% 2.18% 2.3% 0.64%
2026/06/26 44.75% 10.25% 2.55% 3.04% 2.77% 2.81% 1.59% 3.11% 2% 0.34%
2026/06/27 51.43% 6.55% 3.73% 1.07% 4.54% 2.06% 2.34% 1.33% 0.8% 1.22%
2026/06/28 55.3% 5.44% 3.53% 2.19% 3.33% 2.1% 1.27% 1.95% 1.08% 0.23%
2026/06/29 41.81% 8.71% 6.18% 0.28% 2.63% 5.35% 1.85% 1.88% 1.32% 0.32%
2026/06/30 43.86% 6.55% 5.31% 2.15% 2.06% 1.85% 1.6% 1.54% 1.25% 0.07%
  • chemistwarehouse.com.au
  • independenceaustralia.com.au
  • tattoonumbingcreamaustralia.com.au
  • nahlaearth.com
  • panadol.com
  • megavitamins.com.au
  • discountchemist.com.au
  • metagenics.com.au
  • swisse.com.au
  • terrywhitechemmart.com.au

Copyright © Adthena. All rights reserved.

In June 2026, Chemist Warehouse dominated PPC spend, peaking mid-month. Independence Australia surged late June, while Tattoo Numbing Cream Australia and Panadol saw mid-month spikes. The month ended with varied trends across advertisers.

Market Exposure

Competitor Count for AUS Healthcare & Medical Medicines

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 124
2026/06/02 136
2026/06/03 126
2026/06/04 130
2026/06/05 134
2026/06/06 140
2026/06/07 135
2026/06/08 136
2026/06/09 128
2026/06/10 128
2026/06/11 129
2026/06/12 138
2026/06/13 136
2026/06/14 123
2026/06/15 133
2026/06/16 128
2026/06/17 130
2026/06/18 131
2026/06/19 141
2026/06/20 122
2026/06/21 124
2026/06/22 108
2026/06/23 112
2026/06/24 119
2026/06/25 107
2026/06/26 112
2026/06/27 103
2026/06/28 113
2026/06/29 109
2026/06/30 106

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June began with 124 advertisers, peaking at 141 mid-month. A decline followed, ending with 106. The month saw fluctuations, ultimately finishing lower.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Medicines

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
independenceaustralia.com.au 2.39%
coloxyl.com.au 1.01%
panadol.com 0.97%
megavitamins.com.au 0.9%
tattoonumbingcreamaustralia.com.au 0.74%
bulksupplements.com -0.16%
pipingrock.com -0.17%
pharmacyexpress.com.au -0.3%
terrywhitechemmart.com.au -0.85%
chemistwarehouse.com.au -10.95%

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Independenceaustralia.com.au surged with a 2.39% click share increase, while chemistwarehouse.com.au faced a significant drop of 10.95%.

Campaign Efficiency

AUS Healthcare & Medical Medicines Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date chemistwarehouse.com.au independenceaustralia.com.au nahlaearth.com tattoonumbingcreamaustralia.com.au discountchemist.com.au metagenics.com.au swisse.com.au thepatchremedy.com terrywhitechemmart.com.au pharmacyexpress.com.au
2026/06/01 62.55% 5.2% 3.88% 0.62% 1.71% 3.98% 3.36% 1.04% 1.11% 0.89%
2026/06/02 57.75% 3.78% 2.98% 0.65% 2.48% 4.73% 2.8% 1.42% 2.8% 1.01%
2026/06/03 62.89% 3.37% 3.11% 0.68% 4.08% 4.29% 1.18% 0.99% 0.98% 0.54%
2026/06/04 62.37% 4.02% 1.55% 0.9% 3.25% 3.34% 2.27% 0.87% 3.71% 0.77%
2026/06/05 65.89% 2.82% 1.59% 1.04% 3.04% 3.05% 2.14% 0.93% 2.8% 0.95%
2026/06/06 62.96% 2.73% 2.5% 0.68% 2.39% 4.65% 2.03% 1.11% 1.89% 0.5%
2026/06/07 58.35% 3.65% 2.68% 1.05% 3.27% 4.69% 2.1% 1.24% 1.87% 1.69%
2026/06/08 62.92% 3.15% 2.84% 0.94% 3.4% 3.24% 2.22% 1.18% 2.1% 1.6%
2026/06/09 62.14% 4.38% 1.83% 1.3% 2.88% 2.66% 2.51% 0.82% 3.66% 1.24%
2026/06/10 65.06% 1.35% 2.04% 1.06% 3.41% 3.59% 1.16% 0.91% 3.49% 0.81%
2026/06/11 70.12% 2.32% 1.8% 0.9% 3.2% 3.39% 1.38% 0.78% 2.61% 0.98%
2026/06/12 63.17% 2.83% 2.72% 0.6% 2.64% 5.34% 1.05% 0.9% 2.22% 0.55%
2026/06/13 62.14% 2.36% 2.89% 1.13% 2.69% 4.67% 1.63% 1.26% 1.74% 1.52%
2026/06/14 63.6% 3.25% 3.03% 0.95% 3.43% 3.51% 1.55% 1.03% 2.1% 1.64%
2026/06/15 64.5% 1.09% 1.87% 1.16% 3.06% 3.06% 1.76% 0.76% 3.65% 1.2%
2026/06/16 62.87% 4.49% 2.17% 0.77% 3.3% 3.59% 1.69% 0.95% 3.37% 0.84%
2026/06/17 64.05% 2.06% 4.01% 1.47% 2.18% 4.04% 1.36% 1.1% 1.78% 0.8%
2026/06/18 64.42% 3.48% 2.95% 1.01% 3.39% 2.83% 1.8% 0.83% 1.98% 0.93%
2026/06/19 62.13% 3.72% 2.98% 0.93% 2.87% 5.76% 1.19% 0.9% 2.31% 1.25%
2026/06/20 30.07% 11.32% 3.94% 2.91% 2.4% 5.51% 6.13% 0.95% 0.21% 0.48%
2026/06/21 33.36% 10.1% 3.78% 2.23% 4.45% 6.52% 5.01% 1.37% 0.23% 0.08%
2026/06/22 36% 10.07% 4.7% 2.25% 3.69% 6.47% 1.83% 1.29% 0.53% 0.12%
2026/06/23 36% 5.47% 3.34% 3.77% 3.73% 4.7% 4.03% 0.96% 0.65% 0.01%
2026/06/24 44.79% 14.18% 2.99% 5.83% 3.52% 0.81% 3.79% 0.49% 0.46% 0.01%
2026/06/25 54.23% 8.1% 0.69% 4.21% 3.23% 2.26% 2.58% 0.02% 0.46% 0.01%
2026/06/26 44.88% 12.57% 4.09% 1.7% 1.99% 2.49% 2.6% 0.97% 0.34% 0.01%
2026/06/27 56.65% 8.03% 2% 2.02% 3.17% 1.98% 0.82% 0.16% 0.83% 0.01%
2026/06/28 57.68% 8.12% 4.72% 1.83% 1.81% 2.47% 0.86% 0.14% 0.28% 0.01%
2026/06/29 40.43% 12.82% 0.68% 4.2% 1.89% 2.39% 1.8% 0.01% 0.34% 0.01%
2026/06/30 45.02% 10.85% 3.73% 2.68% 2.14% 2.09% 1.72% 0.51% 0.16% 0.03%
  • chemistwarehouse.com.au
  • independenceaustralia.com.au
  • nahlaearth.com
  • tattoonumbingcreamaustralia.com.au
  • discountchemist.com.au
  • metagenics.com.au
  • swisse.com.au
  • thepatchremedy.com
  • terrywhitechemmart.com.au
  • pharmacyexpress.com.au

Copyright © Adthena. All rights reserved.

In June 2026, Chemist Warehouse dominated with a fluctuating impression share, peaking at 70.12% on June 11. Independence Australia saw a mid-month surge, while Nahla Earth and Tattoo Numbing Cream Australia experienced steady growth. The month concluded with varied performances across advertisers.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Medicines

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Medicines - Last month
  1. 1
    Blackmores Bio C® 1000 - High strength Vitamin C https://www.blackmores.com.au › blackmores › immunity

    A high-potency antioxidant formula containing 1000 mg of vitamin C. Always read the label and follow the directions for use.

  2. 2
    Signs of Vitamin D Deficiency - Causes and Symptoms https://www.independenceaustralia.com.au

    Find Out Cause and Side Effects of Vitamin D Deficiency

  3. 3
    Ostelin® Vitamin D3 1000IU | Australian Made https://www.ostelin.com.au › ostelin › vitamind3

    Always read the label and follow the directions for use.

  4. 4
    Panadol - Everyday Pain Relief - Paracetamol Based Pain Relief https://www.panadol.com › painrelief › products

    Panadol Is Able To Relieve Your Pain Symptoms. Find The Best Panadol Product For You.

  5. 5
    Swisse Vitamin D Supplements - Premium Vitamin D Supplements https://www.swisse.com.au › vitamin_d › supplements

    A Convenient Way To Maintain Healthy Vitamin D Levels. Explore Swisse Vitamin D Range To...

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Blackmores, Independence Australia, Ostelin, Panadol, and Swisse shine with distinct themes. Blackmores emphasizes high-potency Vitamin C, while Independence Australia educates on Vitamin D deficiency. Ostelin and Swisse focus on Vitamin D benefits, and Panadol offers versatile pain relief solutions.

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