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AUS Healthcare & Medical Medicines - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Medicines category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Medicines – AUS

Google AI Overview visibility for Healthcare & Medical Medicines AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 67.6171921124
32.3828078876
67%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 12
88
12%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 5%
Navigational 1%
Seasonal 0%
Local 0%
Problem Solving 12%

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Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Medicines brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
chemistwarehouse.com.au 43.78
independenceaustralia.com.au 6.15
swisse.com.au 4.02
panadol.com 3.84
maltofer.com.au 3.64
megavitamins.com.au 2.61
coloxyl.com.au 2.6
nahlaearth.com 2.28
myalcon.com 2.24
blackmores.com.au 2.18
others 26.66
  • chemistwarehouse.com.au - 43.78%
  • independenceaustralia.com.au - 6.15%
  • swisse.com.au - 4.02%
  • panadol.com - 3.84%
  • maltofer.com.au - 3.64%
  • megavitamins.com.au - 2.61%
  • coloxyl.com.au - 2.6%
  • nahlaearth.com - 2.28%
  • myalcon.com - 2.24%
  • blackmores.com.au - 2.18%
  • others - 26.66%

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Chemist Warehouse dominates with 43.78% click share, while ‘others’ collectively hold 26.66%. Independence Australia follows at 6.15%, with Swisse at 4.02%.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Medicines brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date chemistwarehouse.com.au independenceaustralia.com.au panadol.com nahlaearth.com megavitamins.com.au advil.net.au tattoonumbingcreamaustralia.com.au maltofer.com.au blackmores.com.au swisse.com.au
2026/07/01 45.79% 3.5% 3.46% 2.08% 3.49% 3.34% 0% 3.35% 0.24% 4.38%
2026/07/02 43.47% 11.01% 1.58% 2.14% 1.13% 1.62% 0.88% 2.86% 2.17% 3.27%
2026/07/03 44.97% 1.89% 1.59% 2.33% 2.36% 2.59% 5.47% 0.7% 2.38% 3.91%
2026/07/04 46.09% 10.94% 1.82% 2.08% 2.62% 1.5% 2.94% 0.68% 1.39% 2.14%
2026/07/05 50.47% 7.64% 0.98% 2.13% 1.13% 1.95% 3.37% 2.12% 1.55% 1.96%
2026/07/06 39.71% 8.43% 0.66% 4.7% 9% 1.98% 2.65% 1.06% 1.58% 2.86%
2026/07/07 41.47% 5.91% 1.75% 4.66% 2.9% 2.34% 5.21% 3.07% 2.76% 7.18%
2026/07/08 37.12% 10.34% 1.4% 3.96% 3.92% 3.83% 2.37% 1.73% 1.34% 9.7%
2026/07/09 25.56% 11.28% 3.44% 1.41% 3.95% 5.46% 4.61% 2.56% 4.86% 4.9%
2026/07/10 35.02% 6.12% 1.47% 4.28% 4.1% 3.26% 7.57% 3.28% 5.11% 7.08%
2026/07/11 41.54% 9.94% 1.48% 1.68% 3.86% 1.96% 3.17% 2.56% 2.25% 5.84%
2026/07/12 37.56% 6.42% 2.1% 5.2% 1.5% 3.5% 0.32% 2.81% 2.59% 6.29%
2026/07/13 35.72% 9.57% 3.09% 1.89% 1.61% 3.12% 4.9% 2.4% 2.56% 6.75%
2026/07/14 36.19% 7.21% 3.68% 1.68% 1.71% 1.71% 4.66% 1.54% 1.55% 2.34%
2026/07/15 41.28% 4.73% 2.65% 1.37% 2.99% 1.1% 0.39% 2.3% 4.22% 4.4%
2026/07/16 34.77% 9.9% 6.75% 1.72% 5.24% 2.73% 0% 1.29% 3.27% 1.56%
2026/07/17 35% 0% 8.54% 2.71% 5.95% 2.79% 0% 4.45% 0.89% 4.83%
2026/07/18 45.47% 10.32% 5.06% 1.24% 1.81% 0.18% 6.85% 0.88% 0.75% 4.47%
2026/07/19 49.83% 14.59% 2.61% 0.19% 1.24% 1.33% 0.32% 2.15% 1.58% 0.84%
2026/07/20 38.37% 21.13% 8.7% 3.16% 3.43% 0.66% 0% 2.55% 0% 0.19%
2026/07/21 35.69% 7.11% 3.7% 1.65% 1.68% 1.69% 4.6% 1.52% 1.52% 2.31%
2026/07/22 41.22% 8.7% 3.74% 2.09% 1.55% 1.45% 2.6% 2.58% 4.56% 5.25%
2026/07/23 40.19% 11.3% 2.84% 1.66% 3.01% 2.66% 2.71% 2.17% 2.65% 3.05%
2026/07/24 33.37% 12.22% 3.4% 2.77% 3.4% 3.56% 1.56% 3.02% 1.15% 7.54%
2026/07/25 37.87% 9.34% 5.11% 0.92% 5.29% 3.27% 0.8% 0.94% 1.59% 7.84%
2026/07/26 31.09% 13.48% 6.73% 0.3% 4.87% 2.77% 2.49% 2.36% 2.07% 1.9%
2026/07/27 30.67% 13.39% 5.81% 2.95% 2.68% 2.81% 3.6% 1.87% 3.92% 4.42%
2026/07/28 32.16% 5.3% 12.26% 1.7% 4.39% 2.17% 1.65% 0% 2.72% 2.36%
2026/07/29 38.44% 4.07% 9.17% 3.11% 3.41% 4.8% 2.09% 1.04% 0% 0.54%
2026/07/30 24.37% 6.45% 6.86% 2.05% 4.99% 4.31% 1.66% 3.37% 5.26% 2.23%
2026/07/31 33.33% 8.89% 8.15% 3.71% 3.38% 2.66% 2.07% 1.72% 0.67% 0.63%
  • chemistwarehouse.com.au
  • independenceaustralia.com.au
  • panadol.com
  • nahlaearth.com
  • megavitamins.com.au
  • advil.net.au
  • tattoonumbingcreamaustralia.com.au
  • maltofer.com.au
  • blackmores.com.au
  • swisse.com.au

Copyright © Adthena. All rights reserved.

In July 2026, Chemist Warehouse led PPC spend, peaking mid-month. Independence Australia surged late, while Panadol and Nahla Earth showed steady growth. Swisse fluctuated, ending low.

Market Exposure

Competitor Count for AUS Healthcare & Medical Medicines

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 74
2026/07/02 73
2026/07/03 91
2026/07/04 82
2026/07/05 86
2026/07/06 82
2026/07/07 77
2026/07/08 79
2026/07/09 77
2026/07/10 78
2026/07/11 86
2026/07/12 84
2026/07/13 76
2026/07/14 79
2026/07/15 84
2026/07/16 76
2026/07/17 69
2026/07/18 73
2026/07/19 72
2026/07/20 61
2026/07/21 79
2026/07/22 93
2026/07/23 77
2026/07/24 83
2026/07/25 89
2026/07/26 92
2026/07/27 81
2026/07/28 83
2026/07/29 69
2026/07/30 76
2026/07/31 86

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July saw fluctuating advertiser numbers, peaking at 93 on July 22. The month concluded with a stable count of 86 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Medicines

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
panadol.com 4.38%
claratyne.com.au 3.38%
coloxyl.com.au 2.91%
tigerbalm.com.au 1.32%
independenceaustralia.com.au 0.87%
ostelin.com.au -0.82%
maltofer.com.au -0.83%
nahlaearth.com -0.92%
swisse.com.au -1.06%
chemistwarehouse.com.au -6.63%

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Panadol.com surged with a 4.38% click share increase, while chemistwarehouse.com.au faced a significant 6.63% decline.

Campaign Efficiency

AUS Healthcare & Medical Medicines Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date chemistwarehouse.com.au independenceaustralia.com.au panadol.com nahlaearth.com megavitamins.com.au advil.net.au discountchemist.com.au maltofer.com.au blackmores.com.au swisse.com.au
2026/07/01 48.15% 4.08% 1.91% 2.03% 2.44% 2.15% 0.92% 3.04% 0.23% 4.94%
2026/07/02 40.14% 13.88% 0.94% 1.88% 0.66% 1.19% 1.13% 2.8% 3.21% 3.91%
2026/07/03 46.23% 1.92% 1.06% 3.15% 1.72% 2.04% 2.65% 0.82% 2.06% 5.47%
2026/07/04 45.78% 11.17% 1.1% 2.44% 2.39% 1.27% 1.34% 0.66% 1.91% 2.46%
2026/07/05 50.28% 8.83% 0.73% 2.51% 0.84% 1.46% 1.36% 1.81% 1.96% 2.44%
2026/07/06 42.42% 10.89% 0.4% 5.58% 6.24% 1.59% 2.38% 1.14% 1.99% 3.69%
2026/07/07 43.07% 6.15% 0.86% 5.41% 2.16% 1.76% 1.79% 2.68% 2.09% 9.02%
2026/07/08 36.05% 11.26% 0.9% 4.91% 2.79% 3.01% 1.96% 1.58% 1.31% 12.17%
2026/07/09 29.92% 12.14% 2.45% 2.96% 3.93% 4.6% 2.36% 2.64% 4.42% 5.3%
2026/07/10 36.42% 5.09% 0.95% 4.3% 4.07% 2.75% 1.6% 3.2% 6.44% 11.47%
2026/07/11 40.5% 9.99% 0.9% 1.53% 3.1% 1.78% 0.84% 2.49% 2.74% 8.47%
2026/07/12 40.93% 4.86% 1.4% 5.79% 0.99% 2.78% 0.9% 3.16% 2.99% 7.45%
2026/07/13 37.21% 9.79% 2.86% 2.94% 1.43% 2.8% 2.37% 2.57% 2.74% 9.47%
2026/07/14 42.24% 5.94% 3.31% 3.11% 1.63% 1.63% 2.47% 1.57% 2.12% 3.85%
2026/07/15 42% 9.12% 1.9% 1.54% 2.54% 0.88% 1.45% 1.96% 3.79% 9.86%
2026/07/16 39.32% 8.07% 5.91% 2.21% 5.74% 2.59% 1.29% 1.31% 4.65% 2.09%
2026/07/17 39.09% 0% 5.82% 2.96% 4.55% 2.7% 2.44% 4.68% 1.43% 6.95%
2026/07/18 46.93% 11.63% 3.46% 1.66% 1.9% 0.14% 3.1% 0.63% 1.3% 6.85%
2026/07/19 49.42% 13.25% 1.85% 0.34% 0.77% 1.1% 1.25% 2.39% 2.32% 1.68%
2026/07/20 40.51% 23.66% 7.97% 3.79% 2.51% 0.59% 1.93% 2.86% 0% 0.15%
2026/07/21 42.24% 5.94% 3.31% 3.11% 1.63% 1.63% 2.47% 1.57% 2.12% 3.85%
2026/07/22 42.62% 6.69% 3% 2.45% 1.4% 1.15% 1.78% 2.29% 4.96% 8.1%
2026/07/23 40.63% 11.83% 1.93% 2.9% 2.34% 2.16% 2.44% 2% 3.41% 5%
2026/07/24 36.8% 10.9% 2.26% 3.64% 2.9% 2.88% 2.14% 2.97% 2.07% 10.12%
2026/07/25 36.85% 11.03% 3.99% 1.76% 4.19% 2.35% 1.49% 0.88% 2.26% 11.62%
2026/07/26 34.31% 12.92% 5.63% 0.71% 4.35% 2% 3.74% 2.4% 2.32% 2.3%
2026/07/27 34.27% 14.53% 5.1% 3.55% 2.29% 2.1% 0.53% 2.04% 4.2% 6.34%
2026/07/28 37.94% 7.12% 10.7% 2.09% 4.21% 1.51% 1.18% 0.02% 2.77% 4.46%
2026/07/29 47.86% 4.15% 6.91% 3.5% 3.49% 2.92% 1.03% 1.17% 0% 1.08%
2026/07/30 31.24% 6.68% 5.75% 2.27% 4.72% 4.04% 3.04% 3.66% 5.07% 3.8%
2026/07/31 38.1% 7.51% 5.39% 4.73% 3.37% 2.58% 2.27% 1.97% 0.84% 0.72%
  • chemistwarehouse.com.au
  • independenceaustralia.com.au
  • panadol.com
  • nahlaearth.com
  • megavitamins.com.au
  • advil.net.au
  • discountchemist.com.au
  • maltofer.com.au
  • blackmores.com.au
  • swisse.com.au

Copyright © Adthena. All rights reserved.

Chemist Warehouse dominated July with fluctuating impressions, peaking at 50.28% on the 5th. Independence Australia saw a notable rise mid-month, reaching 23.66% on the 20th. Swisse had a strong presence early, peaking at 12.17% on the 8th. The month concluded with Chemist Warehouse maintaining a lead, despite some volatility.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Medicines

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Medicines - Last month
  1. 1
    Shop at Chemist Warehouse - Quality Vitamin D3 https://www.chemistwarehouse.com.au/

    Thompson's Vitamin D3 1000IU - supports bone health. Shop Chemist Warehouse. Daily vitamin D3 support for healthy bones. Order online today.

  2. 2
    Symptoms Of Low Vitamin B12 - Tips On Foods To Increase https://www.independenceaustralia.com.au

    Our experts explain the consequences of low vitamin B12 deficiency and who is at risk

  3. 3
    Vitamin B12 levels: Why they matter for energy and healthy aging https://www.noom.com

    Low vitamin B12 levels can affect energy, memory, mood, and long-term health. Learn what your results mean, what’s considered normal, and how to optimize B12 as you age.

  4. 4
    Ostelin® Vitamin D3 1000IU - Ostelin® - Vitamin D & Calcium https://www.ostelin.com.au › ostelin › vitamind3

    Always read the label and follow the directions for use. Ostelin® specialises in vitamin D & calcium supplements for both...

  5. 5
    Swisse Vitamin D Supplements https://www.swisse.com.au › vitamin_d › supplements

    Premium Vitamin D Supplements — Explore Swisse Vitamin D Range To Support Strong, Healthy Bones & Teeth. A Convenient Way To Maintain Healthy Vitamin D Levels. Always Read the Label. Use Only as Directed.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Chemist Warehouse, Independence Australia, Noom, Ostelin, and Swisse dominate with compelling narratives. Chemist Warehouse emphasizes bone health with Thompson’s Vitamin D3, while Independence Australia and Noom focus on the importance of Vitamin B12 for energy and aging. Ostelin and Swisse highlight their expertise in Vitamin D, promoting strong bones and overall health. Each advertiser uniquely positions their products, capturing attention with health-focused messaging.

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