UK Healthcare & Medical Medicines - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Medicines category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Medicines – UK

Google AI Overview visibility for Healthcare & Medical Medicines UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 70.1534752721
29.8465247279
70%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 22
78
22%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 5%
Navigational 1%
Seasonal 0%
Local 1%
Problem Solving 17%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Medicines brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
medexpress.co.uk 9.09
myjuniper.co.uk 8.89
hollandandbarrett.com 7.81
chemist-4-u.com 6.33
numan.com 6.01
pharmica.uk 5.5
vitabiotics.com 3.96
forhims.co.uk 3.65
chequp.com 3.22
zavamed.com 2.99
others 42.55
  • medexpress.co.uk - 9.09%
  • myjuniper.co.uk - 8.89%
  • hollandandbarrett.com - 7.81%
  • chemist-4-u.com - 6.33%
  • numan.com - 6.01%
  • pharmica.uk - 5.5%
  • vitabiotics.com - 3.96%
  • forhims.co.uk - 3.65%
  • chequp.com - 3.22%
  • zavamed.com - 2.99%
  • others - 42.55%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘others’ dominate with 42.55% click share, while medexpress.co.uk leads individual advertisers at 9.09%.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Medicines brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date medexpress.co.uk myjuniper.co.uk numan.com simpleonlinepharmacy.co.uk forhims.co.uk chequp.com chemist-4-u.com pharmica.uk zavamed.com onlineclinic.co.uk
2026/02/01 12.37% 14.73% 13.96% 4.61% 3.98% 1.67% 3.25% 3.91% 6.62% 8.32%
2026/02/02 13.16% 14.27% 13.05% 2.86% 4.41% 4.75% 5.4% 3.26% 5.14% 7.38%
2026/02/03 14.52% 12.3% 13.28% 4.23% 6.48% 6.03% 4.25% 2.85% 8.11% 4.52%
2026/02/04 13.33% 16.56% 12.8% 3.68% 5.99% 5.74% 4.85% 4.13% 5.85% 0.59%
2026/02/05 13.61% 16.85% 9.72% 4.53% 5.56% 6.65% 5.66% 3.56% 8.5% 1.03%
2026/02/06 15.61% 14.87% 9.55% 4.17% 4.45% 6.31% 5.72% 2.8% 6.83% 1.98%
2026/02/07 15.83% 16.94% 9.6% 3.66% 3.27% 4.49% 3.78% 2.83% 7% 3.45%
2026/02/08 15.39% 16.3% 6.62% 3.76% 4.19% 6.63% 3.25% 3.43% 5.09% 1.86%
2026/02/09 13.08% 14.12% 8.22% 4.1% 4.7% 8.02% 4.84% 3.95% 5.53% 3.15%
2026/02/10 13.79% 13.91% 9.38% 5.31% 6.22% 5.48% 3.03% 4.42% 5.39% 3.96%
2026/02/11 13.44% 12.55% 11.8% 4.59% 3.99% 3.84% 4.13% 3.54% 5.47% 5.18%
2026/02/12 14.18% 13.2% 9.01% 5.13% 5.47% 3.73% 3.52% 3.45% 4.81% 5.42%
2026/02/13 15.44% 14.72% 9.45% 4.12% 4.4% 6.25% 5.66% 2.77% 6.76% 1.96%
2026/02/14 15.81% 16.93% 9.59% 3.65% 3.27% 4.49% 3.78% 2.83% 7% 3.45%
2026/02/15 15.37% 16.27% 6.61% 3.75% 4.18% 6.62% 3.25% 3.43% 5.08% 1.85%
2026/02/16 13.07% 14.11% 8.21% 4.09% 4.69% 8.01% 4.84% 3.95% 5.52% 3.15%
2026/02/17 29.56% 6.85% 6.42% 9% 9.49% 1.17% 2.7% 4.34% 0.04% 0.33%
2026/02/18 13.68% 15.8% 8.99% 5.84% 7.28% 4.19% 3.86% 4.94% 0% 0.12%
2026/02/19 12.99% 17.22% 7.01% 5.26% 8.24% 2.82% 3.55% 4.99% 0% 3.11%
2026/02/20 15.53% 11.24% 6.31% 8.24% 9.15% 5.62% 3.67% 4.44% 0.02% 1.25%
2026/02/21 13.8% 13.59% 3.19% 6.04% 8.65% 9.07% 3.32% 4.51% 3.24% 1.03%
2026/02/22 12.58% 13.3% 3.24% 5.89% 8.67% 10.13% 3.13% 4.99% 3.31% 1.15%
2026/02/23 13.7% 16.7% 3.69% 6.59% 7.16% 8.64% 3.39% 5.29% 1.57% 0.75%
2026/02/24 14.97% 10.42% 5.1% 5.93% 6.86% 6.14% 5.72% 5.23% 3.17% 2.29%
2026/02/25 17.68% 11.79% 4.01% 9.35% 6.85% 3.51% 6.67% 5.32% 2.7% 0.71%
2026/02/26 14.73% 13.42% 6.49% 8.21% 7.57% 3.08% 6.36% 3.43% 5.56% 3.43%
2026/02/27 19.33% 10.37% 9.82% 7.35% 6.6% 2.51% 5.74% 3.74% 4.29% 4.61%
2026/02/28 18.03% 11.72% 9.61% 6.82% 5.54% 4.71% 4.39% 3.32% 2.9% 1.51%
  • medexpress.co.uk
  • myjuniper.co.uk
  • numan.com
  • simpleonlinepharmacy.co.uk
  • forhims.co.uk
  • chequp.com
  • chemist-4-u.com
  • pharmica.uk
  • zavamed.com
  • onlineclinic.co.uk

Copyright © Adthena. All rights reserved.

Medexpress.co.uk led February with a peak on the 17th at 29.56%. Myjuniper.co.uk fluctuated, ending lower. Numan.com saw a decline, while simpleonlinepharmacy.co.uk and forhims.co.uk showed steady growth. Chequp.com and zavamed.com experienced volatility.

Market Exposure

Competitor Count for UK Healthcare & Medical Medicines

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 265
2026/02/02 291
2026/02/03 307
2026/02/04 304
2026/02/05 284
2026/02/06 278
2026/02/07 279
2026/02/08 281
2026/02/09 282
2026/02/10 266
2026/02/11 286
2026/02/12 269
2026/02/13 278
2026/02/14 279
2026/02/15 281
2026/02/16 282
2026/02/17 225
2026/02/18 284
2026/02/19 279
2026/02/20 265
2026/02/21 252
2026/02/22 260
2026/02/23 266
2026/02/24 273
2026/02/25 268
2026/02/26 254
2026/02/27 238
2026/02/28 263

Copyright © Adthena. All rights reserved.

February began with 265 advertisers, peaking at 307 on the 3rd. Mid-month saw fluctuations, with a notable dip to 225 on the 17th. The month concluded with 263 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Medicines

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
e-surgery.com 1.17%
forhims.co.uk 1.07%
simpleonlinepharmacy.co.uk 0.93%
theindependentpharmacy.co.uk 0.86%
pharmica.uk 0.86%
my-bmi.co.uk -0.77%
onlineclinic.co.uk -1.07%
myjuniper.co.uk -1.72%
zavamed.com -2.35%
numan.com -3.05%

Copyright © Adthena. All rights reserved.

Numan.com saw a significant drop of 3.05%, while e-surgery.com gained 1.17%. Forhims.co.uk increased by 1.07%, contrasting with zavamed.com’s 2.35% decline.

Campaign Efficiency

UK Healthcare & Medical Medicines Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date medexpress.co.uk myjuniper.co.uk numan.com hollandandbarrett.com pharmica.uk chemist-4-u.com simpleonlinepharmacy.co.uk chequp.com forhims.co.uk zavamed.com
2026/02/01 6.98% 10.14% 9.13% 10.74% 5.8% 4.13% 2.31% 1.09% 2.68% 3.97%
2026/02/02 7.31% 10.11% 8.67% 8.73% 4.82% 5.71% 1.53% 2.99% 2.9% 3.85%
2026/02/03 8.46% 9.2% 10.75% 6.67% 4.45% 4.94% 2.9% 4.47% 3.48% 6.28%
2026/02/04 6.99% 10.87% 8.06% 6.55% 6.3% 6.1% 2.08% 3.5% 3.79% 3.18%
2026/02/05 7.64% 12.09% 7.18% 6.47% 5.42% 6.87% 2.58% 4.51% 3.84% 5.24%
2026/02/06 9.33% 11.38% 7.96% 5.39% 4.69% 6.25% 2.8% 4.68% 3.44% 4.75%
2026/02/07 9.67% 12.95% 7.85% 6.09% 4.89% 4.94% 2.46% 3.21% 2.5% 5.01%
2026/02/08 8.15% 11.41% 4.62% 7.12% 5.28% 5.24% 2.19% 4.67% 2.73% 3.16%
2026/02/09 7.61% 10.31% 6.07% 5.89% 6.33% 5.8% 2.33% 5.66% 3.77% 3.72%
2026/02/10 7.9% 9.43% 6.53% 7.8% 6.52% 4.79% 2.75% 3.49% 4.37% 3.37%
2026/02/11 7.66% 9.11% 8.12% 6.94% 5.73% 5.31% 2.73% 2.64% 3.06% 3.23%
2026/02/12 8.86% 10.01% 7.95% 6.23% 5.71% 4.47% 3.11% 2.75% 2.88% 3.45%
2026/02/13 9.33% 11.38% 7.96% 5.39% 4.69% 6.25% 2.8% 4.68% 3.44% 4.75%
2026/02/14 9.67% 12.95% 7.85% 6.09% 4.89% 4.94% 2.46% 3.21% 2.5% 5.01%
2026/02/15 8.15% 11.41% 4.62% 7.12% 5.28% 5.24% 2.19% 4.67% 2.73% 3.16%
2026/02/16 7.61% 10.31% 6.07% 5.89% 6.33% 5.8% 2.33% 5.66% 3.77% 3.72%
2026/02/17 17.9% 5.14% 5.02% 5.88% 7.73% 6.24% 4.94% 0.69% 7.29% 0.01%
2026/02/18 6.93% 8.72% 5.18% 9.64% 6.71% 6.91% 2.57% 2.37% 4.05% 0%
2026/02/19 6.25% 10.83% 4.31% 9.76% 7.06% 6.46% 2.38% 1.54% 4.97% 0%
2026/02/20 7.71% 7.16% 3.77% 10.1% 6.55% 5.75% 4.18% 3.69% 6% 0.03%
2026/02/21 7.94% 9.58% 2.72% 8.32% 6.15% 5.52% 3.08% 6.09% 6.06% 1.99%
2026/02/22 6.83% 9.59% 2.11% 8.72% 5.98% 4.37% 3.17% 7.41% 6.06% 2.09%
2026/02/23 7.41% 11.63% 2.68% 6.49% 6.71% 5.52% 3.34% 5.84% 4.88% 1.06%
2026/02/24 8.05% 7.37% 3.59% 5.34% 7.19% 9.18% 3.3% 4.48% 4.85% 1.67%
2026/02/25 9.74% 8.19% 2.65% 6.1% 7.25% 8.95% 5.01% 2.47% 4.91% 1.43%
2026/02/26 9.06% 11.14% 5.84% 4.7% 5.21% 7.67% 5.38% 2.35% 4.12% 4.53%
2026/02/27 11.54% 8.06% 7.25% 5.42% 5.7% 6.23% 4.35% 1.83% 5.05% 2.54%
2026/02/28 10.81% 8.54% 7.93% 6.37% 5.4% 4.55% 4.32% 3.76% 2.84% 1.77%
  • medexpress.co.uk
  • myjuniper.co.uk
  • numan.com
  • hollandandbarrett.com
  • pharmica.uk
  • chemist-4-u.com
  • simpleonlinepharmacy.co.uk
  • chequp.com
  • forhims.co.uk
  • zavamed.com

Copyright © Adthena. All rights reserved.

In February 2026, MedExpress saw a significant spike on the 17th, reaching 17.9%. MyJuniper maintained a steady presence, peaking at 12.95%. Numan’s share declined, while Holland & Barrett fluctuated, ending at 6.37%. Pharmica and Chemist-4-U showed moderate stability. Simple Online Pharmacy and Chequp had minor variations. ForHims and ZavaMed experienced fluctuations, with ZavaMed ending at 1.77%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Medicines

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Medicines - Last month
  1. 1
    No GP Referral. All Online | Transparent Pricing From £109 https://go.chequp.com

    Many people don't realise they qualify for medical weight loss. Discover your options now. Join the...

  2. 2
    Flu Vaccination https://www.londonvaccinationclinic.co.uk › flu_vaccine › fever

    Same Day Appointments — Book an Appointment for the Flu Fever Vaccination at Least 10 Days Before You Travel. One-Stop...

  3. 3
    No GP Referral Needed - Now £65, Was £164 https://www.myjuniper.co.uk › weight › medication

    No GP or pharmacy visits, just a quick online consultation. Treatment delivered to you. You're...

  4. 4
    Buy Genuine Erection Treatment https://www.pharmica.uk › buy-online › erection-treat

    Pharmica™ UK Online Pharmacy — Trusted UK Pharmacy - Completely Confidential - Genuine Medication - Free Consultation. No Hidden Fees - Next Day Delivery - Buy with Confidence Now!

  5. 5
    Now £97, Was £180 - No Clinic Visit Needed https://landers.privatedoc.com › weight_loss › treatmentplans

    Trusted UK weight loss specialists providing proven treatment and support. Start your...

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, Chequp.com stands out with its transparent pricing and online convenience, enticing users with no GP referral needed. London Vaccination Clinic emphasizes timely flu vaccinations for travelers. Myjuniper.co.uk and Privatedoc.com highlight affordability and ease of access for weight loss treatments, while Pharmica.uk assures genuine medication with confidentiality and swift delivery.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports