UK Healthcare & Medical Medicines - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Medicines category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Medicines – UK

Google AI Overview visibility for Healthcare & Medical Medicines UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 75.5951660967
24.4048339033
75%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 21
79
21%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 4%
Navigational 1%
Seasonal 0%
Local 1%
Problem Solving 15%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Medicines brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
myjuniper.co.uk 10.01
chemist-4-u.com 8.43
medexpress.co.uk 7.07
hollandandbarrett.com 6.79
simpleonlinepharmacy.co.uk 5.34
numan.com 4.82
pharmica.uk 4.76
pharmacyonline.co.uk 4.13
ebay.co.uk 3.97
vitabiotics.com 3.71
others 40.97
  • myjuniper.co.uk - 10.01%
  • chemist-4-u.com - 8.43%
  • medexpress.co.uk - 7.07%
  • hollandandbarrett.com - 6.79%
  • simpleonlinepharmacy.co.uk - 5.34%
  • numan.com - 4.82%
  • pharmica.uk - 4.76%
  • pharmacyonline.co.uk - 4.13%
  • ebay.co.uk - 3.97%
  • vitabiotics.com - 3.71%
  • others - 40.97%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘myjuniper.co.uk’ leads with 10.01% click share, while ‘others’ dominate at 40.97%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Medicines brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date myjuniper.co.uk medexpress.co.uk numan.com pharmacyonline.co.uk zavamed.com simpleonlinepharmacy.co.uk chemist-4-u.com pharmica.uk curedpharmacy.com chequp.com
2026/05/01 23.88% 7.32% 4.5% 0.73% 3.06% 13.1% 3.81% 3.81% 0.63% 3.95%
2026/05/02 24.4% 10.36% 5.21% 1.04% 3.81% 10.8% 3.64% 2.5% 3.58% 4.32%
2026/05/03 25.42% 10.5% 5.21% 1.7% 0.98% 10.52% 5.29% 4.23% 2.99% 3.51%
2026/05/04 23.1% 9.69% 5.39% 4.5% 2.17% 10.94% 4.06% 2.55% 3.32% 4.65%
2026/05/05 20.36% 10.2% 4.68% 3.73% 2.59% 9.71% 4.98% 3.43% 3.73% 5.09%
2026/05/06 21.24% 11.63% 6.91% 5.9% 2.26% 10.49% 4.64% 2.67% 2.31% 5.9%
2026/05/07 19.51% 9.33% 6.05% 7.55% 2.68% 8.84% 4.12% 3.19% 4.31% 4.32%
2026/05/08 25.46% 10.38% 5.57% 3.45% 2.31% 7.99% 4.67% 3.74% 1.73% 5.52%
2026/05/09 22.95% 11.74% 6.74% 0.71% 2.91% 10.19% 3.93% 2.58% 4.37% 7.84%
2026/05/10 22.34% 11.68% 6.48% 2.8% 0.88% 9.69% 4.51% 2.91% 5.04% 6.91%
2026/05/11 22.93% 15.24% 7.6% 3.93% 2.93% 7.6% 3.91% 3.83% 2.38% 2.49%
2026/05/12 21.92% 14.11% 9.03% 7.14% 3.98% 8.32% 4.68% 2.86% 2.62% 2.64%
2026/05/13 22.42% 13.61% 9.6% 6.3% 3.21% 8.95% 4.92% 2.73% 3.22% 2.45%
2026/05/14 21.86% 12.73% 10.53% 5.86% 3.26% 8.73% 4.69% 3.79% 2.83% 1.86%
2026/05/15 25.44% 10.37% 5.56% 3.45% 2.31% 7.99% 4.67% 3.74% 1.73% 5.52%
2026/05/16 21.94% 13.23% 8.63% 7.64% 3.74% 9.32% 4.26% 2.74% 3.74% 2.31%
2026/05/17 20.48% 13.68% 8.76% 6.71% 3.37% 9.15% 4.69% 2.66% 2.97% 2.32%
2026/05/18 19.22% 13.97% 8.1% 6.06% 4.86% 9.01% 4.67% 3.22% 3.19% 2.72%
2026/05/19 20.19% 10.93% 10.05% 5.98% 6.26% 8.5% 5.31% 2.97% 3.37% 3.03%
2026/05/20 19.24% 7.13% 13.59% 7.55% 6.71% 8.18% 5.07% 3.24% 3.17% 3.48%
2026/05/21 18.05% 14.6% 12.24% 6.82% 4.21% 9.48% 5.55% 2.6% 3.4% 3.29%
2026/05/22 15.92% 12.8% 12.67% 5.71% 4.58% 8.84% 6.48% 3.42% 3.6% 1.73%
2026/05/23 16.17% 13.7% 12% 6.34% 6.37% 9.24% 6.11% 2.41% 3.23% 1.52%
2026/05/24 19.56% 12.24% 7.76% 5.96% 5.18% 8.69% 6.37% 2.7% 3.47% 1.44%
2026/05/25 21.93% 13.74% 7.71% 5.44% 7.19% 8.59% 5.78% 2.57% 3.65% 1.41%
2026/05/26 20.82% 15.17% 9.31% 6.94% 6.46% 3.97% 4.41% 2.87% 3.8% 2.74%
2026/05/27 20.27% 16.74% 8.05% 5.29% 6.2% 2.63% 3.28% 3.43% 2.8% 1.48%
2026/05/28 20.48% 18.75% 8.09% 5.87% 4.41% 5.11% 3.26% 3.18% 2.83% 1.19%
2026/05/29 16.88% 14.99% 8.26% 3.76% 4.99% 10.66% 3.36% 3.71% 2.66% 1.8%
2026/05/30 20.41% 14.7% 6.53% 3.73% 6.35% 9.73% 2.95% 3.15% 4.33% 2%
2026/05/31 17.94% 14.85% 7.88% 5.71% 5.42% 4.33% 3.62% 3.5% 3.4% 1.15%
  • myjuniper.co.uk
  • medexpress.co.uk
  • numan.com
  • pharmacyonline.co.uk
  • zavamed.com
  • simpleonlinepharmacy.co.uk
  • chemist-4-u.com
  • pharmica.uk
  • curedpharmacy.com
  • chequp.com

Copyright © Adthena. All rights reserved.

In May 2026, myjuniper.co.uk led with fluctuating spend, peaking early and dipping mid-month. Medexpress.co.uk and numan.com showed steady growth, while pharmacyonline.co.uk and zavamed.com had varied trends. The month ended with diverse spend patterns across advertisers.

Market Exposure

Competitor Count for UK Healthcare & Medical Medicines

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 216
2026/05/02 217
2026/05/03 224
2026/05/04 233
2026/05/05 235
2026/05/06 233
2026/05/07 248
2026/05/08 233
2026/05/09 238
2026/05/10 238
2026/05/11 286
2026/05/12 293
2026/05/13 288
2026/05/14 296
2026/05/15 233
2026/05/16 288
2026/05/17 287
2026/05/18 272
2026/05/19 270
2026/05/20 268
2026/05/21 309
2026/05/22 312
2026/05/23 315
2026/05/24 321
2026/05/25 319
2026/05/26 339
2026/05/27 340
2026/05/28 318
2026/05/29 317
2026/05/30 341
2026/05/31 333

Copyright © Adthena. All rights reserved.

May began with 216 advertisers, gradually increasing to 233 by mid-month. A surge occurred mid-month, peaking at 341 on May 30. The month concluded with 333 advertisers, reflecting a dynamic growth.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Medicines

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ebay.co.uk 1.51%
zavamed.com 1.37%
numan.com 0.75%
mylondonpharmacy.co.uk 0.68%
postmymeds.co.uk 0.64%
vitabiotics.com -0.71%
hollandandbarrett.com -0.8%
chequp.com -0.96%
simpleonlinepharmacy.co.uk -1.57%
myjuniper.co.uk -1.64%

Copyright © Adthena. All rights reserved.

In the past month, ebay.co.uk and zavamed.com surged with click share increases of 1.51 and 1.37, respectively. Meanwhile, myjuniper.co.uk and simpleonlinepharmacy.co.uk faced declines of 1.64 and 1.57.

Campaign Efficiency

UK Healthcare & Medical Medicines Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date myjuniper.co.uk hollandandbarrett.com medexpress.co.uk chemist-4-u.com ebay.co.uk pharmica.uk pharmacyonline.co.uk numan.com theindependentpharmacy.co.uk simpleonlinepharmacy.co.uk
2026/05/01 10.96% 11.48% 4.12% 8.01% 2.88% 6.56% 0.98% 2.22% 2.37% 5.38%
2026/05/02 13.3% 9.64% 5.71% 9.17% 1.97% 4.94% 0.87% 3.28% 2.02% 5.63%
2026/05/03 12.69% 9.25% 5.28% 11.21% 1.91% 6.73% 1.04% 2.88% 2.75% 4.96%
2026/05/04 12.3% 8.4% 5.38% 8.77% 3.22% 4.99% 3.76% 3.42% 2.22% 5.52%
2026/05/05 10.72% 10.3% 5.34% 7.62% 2.84% 5.6% 3.1% 2.84% 2.47% 4.79%
2026/05/06 12.12% 7.95% 6.24% 7.28% 2.57% 5.59% 4.76% 4.51% 2.07% 5.73%
2026/05/07 10.35% 9.69% 5.32% 7.03% 2.05% 5.7% 5.59% 3.84% 2.51% 4.17%
2026/05/08 12.3% 8.95% 5.5% 7.83% 2.75% 6.8% 2% 3.1% 2.25% 3.57%
2026/05/09 13.57% 7.12% 6.82% 8.28% 1.52% 5% 0.77% 4.27% 1.74% 5.62%
2026/05/10 12.15% 7.43% 6.29% 9.86% 2.21% 5.57% 1.83% 3.8% 2.54% 5.14%
2026/05/11 12.25% 4.49% 8.61% 7.97% 4.21% 5.55% 3.64% 4.89% 2.48% 3.69%
2026/05/12 12.59% 4.51% 8.24% 8.33% 3.57% 4.6% 5.47% 5.81% 2.12% 4.36%
2026/05/13 12.64% 4.55% 7.54% 7.82% 3.53% 4.67% 5.23% 6.15% 2.59% 4.5%
2026/05/14 10.91% 5.05% 6.45% 8.01% 4.44% 5.82% 4.63% 5.7% 2.54% 3.87%
2026/05/15 12.3% 8.95% 5.5% 7.83% 2.75% 6.8% 2% 3.1% 2.25% 3.57%
2026/05/16 12.51% 4.62% 7.5% 7.09% 4.22% 4.44% 5.84% 5.73% 2.53% 4.67%
2026/05/17 11.22% 5.36% 7.21% 7.83% 5.23% 4.24% 5.05% 5.47% 2.5% 4.55%
2026/05/18 10.85% 5.19% 7.57% 7.62% 5.24% 5.02% 4.45% 5.28% 2.28% 4.74%
2026/05/19 10.81% 5.04% 5.81% 7.39% 5.44% 5.02% 4.6% 6.22% 2.38% 4.24%
2026/05/20 10.28% 4.95% 4.05% 7.38% 5.63% 5.41% 5.78% 7.74% 2.29% 4.35%
2026/05/21 10.81% 4.42% 8.31% 7.64% 4.45% 4.85% 5.2% 7.9% 2.09% 5.08%
2026/05/22 9.16% 4.96% 6.9% 8.94% 4.02% 5.4% 4.47% 7.29% 2.25% 4.44%
2026/05/23 9.08% 4.65% 7.36% 8.6% 5.74% 4.16% 4.25% 7.08% 2.06% 4.55%
2026/05/24 10.31% 4.7% 6.47% 8.67% 6.78% 4.31% 4.41% 4.54% 2.5% 4.09%
2026/05/25 11.9% 5.87% 7.43% 8.77% 5.61% 4.36% 4.24% 4.56% 2.13% 4.33%
2026/05/26 11.48% 5.05% 8.31% 7.53% 4.12% 4.53% 5.04% 5.86% 2.43% 2.04%
2026/05/27 10.3% 6.88% 8.15% 7.1% 4.79% 5.08% 4.11% 4.57% 2.63% 1.09%
2026/05/28 10.3% 6.06% 8.86% 7.17% 4.25% 4.92% 4.55% 4.99% 3.1% 2.33%
2026/05/29 8.44% 6.99% 7.19% 7.07% 5.4% 5.45% 3.49% 4.39% 3.08% 4.57%
2026/05/30 10.42% 6.68% 7.43% 6.19% 4.84% 5.06% 3.72% 3.73% 3.34% 4.32%
2026/05/31 8.65% 7.66% 6.87% 6.86% 5% 4.68% 4.47% 4.04% 3.83% 1.81%
  • myjuniper.co.uk
  • hollandandbarrett.com
  • medexpress.co.uk
  • chemist-4-u.com
  • ebay.co.uk
  • pharmica.uk
  • pharmacyonline.co.uk
  • numan.com
  • theindependentpharmacy.co.uk
  • simpleonlinepharmacy.co.uk

Copyright © Adthena. All rights reserved.

In May 2026, myjuniper.co.uk led with fluctuating impressions, peaking early. hollandandbarrett.com saw a decline, while medexpress.co.uk rose steadily. chemist-4-u.com maintained stability. The month concluded with diverse trends across advertisers.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Medicines

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Medicines - Last month
  1. 1
    Don't Waste Your Money - We Reviewed Them All https://www.clinical-reviews.com

    Don't Waste Money On Poor Quality Sleep Aids - Here's The Top 5. Sponsored...

  2. 2
    Buy UTI Antibiotics £14.95 - Same Day Dispatch https://www.e-surgery.com

    Don't Suffer From Cystitis (UTI). Treat UTIs Quickly & Safely With Antibiotic Tablets. Buy Cystitis UTI Antibiotic Tablets Online Now. Delivered Next Day...

  3. 3
    Now £65, Was £164 | 6 Month Price Lock https://www.myjuniper.co.uk › weight › medication

    Weight loss medication just £65 and various discounts over 6 months. Limited time only. You're...

  4. 4
    From £57, was £129 | Up To £72 Off Your First Month http://www.numan.com › weight-loss-uk › obesity-program

    Experience the benefits of combining weight loss treatments with in-app expert coaching. Get...

  5. 5
    Morning After Pill Only £17.99 - Same Day Discreet Delivery https://www.pharmica.uk

    Buy Emergency Contraception Online. Free, Fast Prescription. Prevent Pregnancy Tablet. Lowest UK Price Guarantee. Trusted UK Pharmacy.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, five advertisers stand out with compelling offers. Clinical-reviews.com emphasizes value by reviewing top sleep aids. E-surgery.com provides quick relief for UTIs with same-day dispatch. Myjuniper.co.uk and Numan.com focus on affordable weight loss solutions with significant discounts. Pharmica.uk ensures discreet, fast delivery of emergency contraception at competitive prices.

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