UK Healthcare & Medical Medicines - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Medicines category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Medicines – UK

Google AI Overview visibility for Healthcare & Medical Medicines UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 73.3703565744
26.6296434256
73%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 21
79
21%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 4%
Navigational 1%
Seasonal 0%
Local 1%
Problem Solving 15%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Medicines brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
myjuniper.co.uk 10.31
hollandandbarrett.com 9.14
chemist-4-u.com 7.89
simpleonlinepharmacy.co.uk 7.56
medexpress.co.uk 7.39
pharmica.uk 5.09
vitabiotics.com 3.96
numan.com 3.34
chequp.com 2.86
onlineclinic.co.uk 2.76
others 39.7
  • myjuniper.co.uk - 10.31%
  • hollandandbarrett.com - 9.14%
  • chemist-4-u.com - 7.89%
  • simpleonlinepharmacy.co.uk - 7.56%
  • medexpress.co.uk - 7.39%
  • pharmica.uk - 5.09%
  • vitabiotics.com - 3.96%
  • numan.com - 3.34%
  • chequp.com - 2.86%
  • onlineclinic.co.uk - 2.76%
  • others - 39.7%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘myjuniper.co.uk’ leads with 10.31% click share, while ‘others’ dominate at 39.70%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Medicines brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date myjuniper.co.uk simpleonlinepharmacy.co.uk medexpress.co.uk numan.com chemist-4-u.com chequp.com pharmica.uk zavamed.com curedpharmacy.com onlineclinic.co.uk
2026/04/01 10.42% 10.59% 16.29% 6.59% 5.69% 12.25% 3.01% 2.66% 6.06% 3.75%
2026/04/02 15.94% 12.9% 12.86% 5.42% 2.49% 7.72% 3.82% 3.31% 4.03% 4.08%
2026/04/03 19.47% 9.91% 14.29% 7.78% 2.04% 4.7% 3.06% 1.99% 4.29% 6.32%
2026/04/04 19.91% 10.93% 13.56% 7.3% 2.46% 3.58% 3.04% 0.98% 4.57% 7.83%
2026/04/05 18.01% 10.26% 14.67% 4.82% 2.78% 4.84% 3.88% 1.05% 2.83% 7.87%
2026/04/06 19.62% 9.68% 16% 6.06% 2.38% 5.91% 3.48% 1.76% 2.87% 7.04%
2026/04/07 17.17% 10.97% 11.41% 5.58% 2.98% 9.58% 3.59% 3.66% 1.55% 5.87%
2026/04/08 22.17% 11.21% 13.84% 4.65% 4.27% 5.69% 3.36% 4.6% 2.76% 5.74%
2026/04/09 18.45% 11.24% 17.43% 5.56% 1.9% 5.35% 3.05% 2.89% 3.71% 7.22%
2026/04/10 15.09% 11.83% 14.72% 4.39% 4.65% 4.85% 3.75% 1.88% 2.79% 7.18%
2026/04/11 21.4% 7.59% 10.58% 3.45% 6.22% 7.22% 4.03% 0.69% 3.21% 6.41%
2026/04/12 17.83% 12.11% 11.68% 6.7% 6.9% 6.78% 2.99% 3.43% 4.58% 6.98%
2026/04/13 18.12% 8.4% 9.03% 5.57% 5.81% 8.27% 4.2% 1.44% 3.09% 6.84%
2026/04/14 15.02% 10.08% 12.47% 6.34% 5.46% 8.92% 2.51% 3.61% 3.14% 6.16%
2026/04/15 21.31% 8.04% 13.49% 4.7% 5.84% 8.73% 2.29% 5.59% 3.63% 4.85%
2026/04/16 21.7% 9.44% 15.07% 7.52% 5.64% 6.85% 2.27% 4.25% 2.62% 6.25%
2026/04/17 23.14% 9.45% 14.5% 6.47% 3.81% 5.32% 2.02% 4.05% 3.4% 8.18%
2026/04/18 21.7% 9.95% 13.43% 5.69% 4.44% 6.33% 2.41% 3.68% 2.94% 6.34%
2026/04/19 21.25% 9.93% 13.09% 4.74% 5.53% 6.67% 2.8% 3.06% 2.78% 3.69%
2026/04/20 21.55% 9.55% 13.2% 5.8% 5.21% 6.36% 3.15% 3.5% 1.62% 6.4%
2026/04/21 21.15% 12.28% 12.04% 4.56% 6.21% 5.49% 2.7% 2.81% 0.51% 7.18%
2026/04/22 21.62% 13.2% 13.03% 6.61% 5.54% 2.64% 2.43% 3.67% 0.04% 4.44%
2026/04/23 18.05% 11.93% 12.91% 5.46% 5.81% 3.39% 2.25% 2.56% 0.12% 5.7%
2026/04/24 23.21% 12.02% 9.74% 3.87% 4.55% 1.51% 3.67% 3.95% 2.75% 5.11%
2026/04/25 21.25% 11% 10.68% 5.37% 3.71% 2.13% 2.11% 4.31% 5.87% 6.56%
2026/04/26 21.69% 13.84% 11.17% 4.3% 5.57% 3.14% 2.41% 0.86% 6.09% 6.09%
2026/04/27 19.68% 11.45% 11.18% 5.46% 4.14% 1.85% 2.15% 2.24% 3.82% 4.86%
2026/04/28 21.85% 12.94% 11.22% 4.6% 4.05% 3.22% 2.76% 3.04% 3.21% 0.09%
2026/04/29 23.33% 10.94% 10.69% 6.6% 3.93% 4.03% 2.5% 2.77% 2.31% 0%
2026/04/30 20.56% 10.05% 7.67% 5.16% 4.24% 4.03% 3.43% 2.89% 2% 0%
  • myjuniper.co.uk
  • simpleonlinepharmacy.co.uk
  • medexpress.co.uk
  • numan.com
  • chemist-4-u.com
  • chequp.com
  • pharmica.uk
  • zavamed.com
  • curedpharmacy.com
  • onlineclinic.co.uk

Copyright © Adthena. All rights reserved.

April saw myjuniper.co.uk lead with a peak spend share of 23.33% on the 29th. Simpleonlinepharmacy.co.uk and medexpress.co.uk followed, with notable fluctuations. The month concluded with myjuniper.co.uk maintaining dominance.

Market Exposure

Competitor Count for UK Healthcare & Medical Medicines

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 214
2026/04/02 242
2026/04/03 243
2026/04/04 249
2026/04/05 262
2026/04/06 278
2026/04/07 246
2026/04/08 226
2026/04/09 232
2026/04/10 228
2026/04/11 229
2026/04/12 226
2026/04/13 230
2026/04/14 257
2026/04/15 251
2026/04/16 226
2026/04/17 248
2026/04/18 249
2026/04/19 237
2026/04/20 228
2026/04/21 224
2026/04/22 238
2026/04/23 241
2026/04/24 227
2026/04/25 230
2026/04/26 218
2026/04/27 230
2026/04/28 229
2026/04/29 230
2026/04/30 231

Copyright © Adthena. All rights reserved.

April began with 214 advertisers, peaking at 278 by the 6th. Mid-month saw fluctuations, stabilizing at 231 by the 30th.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Medicines

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
chemist-4-u.com 1.97%
farmeci.com 1.58%
hollandandbarrett.com 1.57%
myjuniper.co.uk 0.76%
e-surgery.com 0.55%
simplymedsonline.co.uk -0.58%
medexpress.co.uk -1.01%
onlineclinic.co.uk -1.01%
pharmacyonline.co.uk -1.12%
chequp.com -1.5%

Copyright © Adthena. All rights reserved.

In the past month, chemist-4-u.com surged with a 1.97 increase, while chequp.com dropped by 1.5. Farmeci.com and hollandandbarrett.com also saw positive gains, contrasting with declines for pharmacyonline.co.uk and medexpress.co.uk.

Campaign Efficiency

UK Healthcare & Medical Medicines Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date hollandandbarrett.com myjuniper.co.uk chemist-4-u.com pharmica.uk simpleonlinepharmacy.co.uk medexpress.co.uk vitabiotics.com numan.com chequp.com onlineclinic.co.uk
2026/04/01 6.18% 6.66% 6.18% 5.87% 7.12% 10.02% 2.93% 5.06% 7.64% 2.81%
2026/04/02 7.91% 8.77% 4.01% 6.02% 6.16% 6.48% 2.76% 3.46% 4.73% 2.25%
2026/04/03 7.77% 10.94% 4.14% 5.5% 5.19% 7.76% 3.06% 5.58% 2.63% 3.94%
2026/04/04 8.02% 10.57% 4.74% 5.09% 5.58% 6.85% 3.17% 4.5% 2.07% 4.68%
2026/04/05 9.97% 8.88% 5.56% 6.22% 4.26% 6.22% 3.66% 2.39% 2.39% 3.8%
2026/04/06 8.46% 10.54% 4.81% 5.48% 5.53% 8.15% 2.53% 3.69% 3.56% 4.26%
2026/04/07 9.11% 8.77% 4.99% 5.86% 5.51% 5.41% 2.69% 3.33% 5.2% 2.78%
2026/04/08 6.27% 13.08% 6.1% 6.13% 5.65% 7.89% 3.04% 3.32% 3.54% 3.65%
2026/04/09 6.49% 10.83% 5.5% 5.98% 6.34% 9.36% 2.46% 3.89% 3.22% 4.12%
2026/04/10 7.97% 8.86% 6.8% 6.5% 5.98% 6.97% 3.01% 2.67% 2.64% 3.89%
2026/04/11 10.35% 10.79% 8.52% 5.72% 3.59% 5.15% 3.21% 1.74% 3.43% 2.93%
2026/04/12 6.09% 11.48% 8.34% 5.54% 6.83% 6.46% 2.42% 4.01% 4.23% 4.03%
2026/04/13 7.75% 10.37% 7.16% 6.75% 4.31% 4.32% 2.09% 3.8% 4.26% 3.72%
2026/04/14 8.07% 8.7% 8.27% 5.22% 5.67% 6.67% 2.99% 3.94% 5.33% 3.94%
2026/04/15 6.5% 12.82% 7.79% 4.35% 4.96% 7.78% 2.5% 3.61% 5.12% 2.95%
2026/04/16 5.26% 12.42% 7.97% 4.6% 5.59% 8.62% 2.72% 5.57% 4.31% 3.89%
2026/04/17 7.51% 12.76% 7.83% 4.61% 5.39% 7.87% 3.04% 4.4% 3.2% 4.29%
2026/04/18 9.05% 11.62% 8.62% 4.51% 5.58% 7.08% 2.68% 3.74% 3.49% 3.5%
2026/04/19 9.87% 10.93% 9.87% 5.14% 4.87% 6.49% 3.36% 2.65% 3.34% 1.83%
2026/04/20 10.49% 11.58% 9.02% 5.92% 4.97% 6.51% 3.47% 3.68% 3.47% 3.33%
2026/04/21 7.61% 11.98% 10.09% 5.58% 6.91% 6.38% 3.26% 3.13% 3.03% 4.13%
2026/04/22 8.61% 11.35% 9.17% 4.96% 6.57% 6.8% 2.98% 4.65% 1.41% 2.97%
2026/04/23 8.4% 10.27% 8.22% 5.02% 6.65% 6.95% 3.01% 3.66% 1.76% 3.36%
2026/04/24 11.35% 11.73% 7.01% 6.87% 5.13% 4.99% 3.47% 2.46% 0.88% 2.5%
2026/04/25 7.99% 12.19% 8.33% 4.43% 6.47% 6.01% 2.77% 3.68% 1.13% 4.33%
2026/04/26 8.4% 11.74% 10.29% 4.79% 7.4% 6.14% 2.22% 2.9% 1.65% 3.35%
2026/04/27 7.61% 10.85% 7.97% 4.41% 6.57% 6.12% 2.3% 3.85% 0.91% 3.24%
2026/04/28 10.81% 12.21% 6.63% 4.92% 6.69% 5.61% 3.28% 3.08% 1.5% 0.11%
2026/04/29 9.01% 13.61% 6.5% 5.39% 6.19% 5.5% 2.7% 4.79% 2.02% 0%
2026/04/30 12.18% 10.66% 6.54% 5.49% 4.65% 4.24% 4.11% 3.76% 1.91% 0%
  • hollandandbarrett.com
  • myjuniper.co.uk
  • chemist-4-u.com
  • pharmica.uk
  • simpleonlinepharmacy.co.uk
  • medexpress.co.uk
  • vitabiotics.com
  • numan.com
  • chequp.com
  • onlineclinic.co.uk

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC impressions. Hollandandbarrett.com peaked at 12.18% on April 30. Myjuniper.co.uk maintained strong presence, ending at 10.66%. Chequp.com declined, finishing at 1.91%. Overall, diverse trends marked the month.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Medicines

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Medicines - Last month
  1. 1
    Weight Loss Programme £109 - No GP Referral. All Online https://go.chequp.com

    Many people don't realise they qualify for medical weight loss. Discover your options now. £109...

  2. 2
    Don't Waste Your Money - "Top 5" NMN Supplements 2026 https://www.clinical-reviews.com

    We Ranked The Top 5 NMN/Nicotinamide Supplements in 2026. Sponsored by Bettervits.

  3. 3
    Buy UTI Antibiotics £14.95 | Same Day Dispatch https://www.e-surgery.com

    Don't Suffer From Cystitis (UTI). Treat UTIs Quickly & Safely With Antibiotic Tablets. Buy Cystitis UTI Antibiotic Tablets Online Now. Delivered Next Day...

  4. 4
    6 Month Price Lock | Now £65, Was £164 https://www.myjuniper.co.uk › weight › medication

    Weight loss medication just £65 and various discounts over 6 months. Limited time only. No GP...

  5. 5
    Morning After Pill Only £17.99 - Same Day Discreet Delivery https://www.pharmica.uk

    Buy Emergency Contraception Online. Free, Fast Prescription. Prevent Pregnancy Tablet. Lowest UK Price Guarantee. Trusted UK Pharmacy.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, Chequp.com stands out with its accessible online weight loss program at £109, emphasizing convenience without GP referrals. Clinical-reviews.com captures attention by ranking top NMN supplements, leveraging authority and curiosity. E-surgery.com offers swift relief for UTIs with same-day dispatch, highlighting urgency and safety. Myjuniper.co.uk entices with a significant price lock on weight loss medication, showcasing affordability. Pharmica.uk assures discreet, same-day delivery of emergency contraception, focusing on trust and privacy.

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