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UK Healthcare & Medical Medicines - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Medicines category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Medicines – UK

Google AI Overview visibility for Healthcare & Medical Medicines UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 76.7275341764
23.2724658236
76%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 21
79
21%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 4%
Navigational 1%
Seasonal 0%
Local 1%
Problem Solving 16%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Medicines brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
myjuniper.co.uk 8.93
chemist-4-u.com 8.87
hollandandbarrett.com 8.51
medexpress.co.uk 6.41
pharmica.uk 4.9
ebay.co.uk 4.68
numan.com 4.48
simpleonlinepharmacy.co.uk 4.22
pharmacyonline.co.uk 4.15
vitabiotics.com 3.67
others 41.18
  • myjuniper.co.uk - 8.93%
  • chemist-4-u.com - 8.87%
  • hollandandbarrett.com - 8.51%
  • medexpress.co.uk - 6.41%
  • pharmica.uk - 4.9%
  • ebay.co.uk - 4.68%
  • numan.com - 4.48%
  • simpleonlinepharmacy.co.uk - 4.22%
  • pharmacyonline.co.uk - 4.15%
  • vitabiotics.com - 3.67%
  • others - 41.18%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘others’ dominate with 41.18% click share, while ‘myjuniper.co.uk’ leads specific advertisers at 8.93%.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Medicines brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date myjuniper.co.uk medexpress.co.uk numan.com pharmacyonline.co.uk pharmica.uk hollandandbarrett.com chemist-4-u.com simpleonlinepharmacy.co.uk curedpharmacy.com zavamed.com
2026/06/01 19.44% 14.24% 8.43% 5.15% 3.99% 2.19% 3.38% 4.05% 4.4% 4.84%
2026/06/02 18.24% 11.85% 8.17% 5.93% 3.2% 2.34% 2.93% 8.82% 4.22% 5.92%
2026/06/03 19.4% 16.33% 7.4% 5.14% 3.62% 2.07% 3.44% 2.5% 2.86% 6.04%
2026/06/04 18.76% 13.23% 9.82% 5.94% 3.76% 2.95% 4.64% 9.77% 0.4% 2.83%
2026/06/05 13.72% 12.11% 8.86% 5.02% 3.17% 2.23% 7.18% 9.49% 5.29% 6.49%
2026/06/06 13.91% 13.09% 7.67% 7.55% 3.55% 2.41% 7.65% 8.38% 4.33% 4.61%
2026/06/07 17.09% 12.31% 10.23% 3.59% 3.26% 2.86% 8.36% 8.23% 4.15% 3.12%
2026/06/08 18.36% 9.86% 11.65% 5.55% 3.84% 2.65% 6.85% 7.49% 2.47% 3.51%
2026/06/09 16.41% 12.45% 8.03% 6.7% 2.66% 2.06% 2.66% 9.49% 5.39% 6.31%
2026/06/10 19.11% 12.24% 10.27% 5.48% 3.39% 3.01% 4.6% 9.24% 0.41% 2.86%
2026/06/11 14.57% 11.83% 6.3% 4.78% 3.15% 2.32% 7.31% 9.5% 5.49% 6.07%
2026/06/12 13.9% 12.65% 7.93% 7.3% 3.53% 2.43% 7.64% 8.17% 4.38% 4.18%
2026/06/13 17.35% 12.28% 8.13% 3.62% 3.41% 3.02% 8.5% 8.19% 4.15% 3.13%
2026/06/14 15.35% 10.51% 8.25% 5.91% 3.6% 2.97% 7.41% 8.15% 2.64% 3.76%
2026/06/15 17.01% 12.32% 7.18% 6.8% 2.81% 2.12% 2.68% 9.45% 5.48% 6.41%
2026/06/16 17.9% 12.32% 9.11% 5.64% 3.77% 3.21% 4.9% 9.19% 0.42% 2.14%
2026/06/17 18.75% 13.88% 8.41% 4.56% 3.52% 2.8% 4.6% 8.81% 3.22% 4.59%
2026/06/18 16.95% 17.6% 7.58% 5.2% 3.09% 2.38% 4.54% 8.73% 3.09% 3.95%
2026/06/19 19.05% 15.16% 6.31% 4.37% 2.95% 2.67% 4.58% 8.17% 3.03% 4.25%
2026/06/20 27.29% 11.51% 10.72% 4.68% 3.14% 3.17% 1.24% 0% 0.04% 0.15%
2026/06/21 36.43% 15.72% 11.67% 7.88% 4.3% 2.44% 0.47% 0% 0% 0%
2026/06/22 30.1% 13.94% 16.54% 4.65% 5.76% 2.76% 1.37% 0% 2.36% 0%
2026/06/23 33.33% 15.82% 8.91% 6.32% 4.45% 2.43% 1.14% 0% 5.11% 0%
2026/06/24 32.43% 18.41% 4.6% 8.67% 5.08% 2.35% 0.95% 0% 0% 0%
2026/06/25 33.53% 18.22% 8.91% 2.26% 5.06% 3.94% 0.56% 0% 0% 0%
2026/06/26 30.04% 19.37% 7.75% 9.5% 4.11% 1.26% 0.62% 0% 0.05% 0.03%
2026/06/27 30.75% 14.65% 15.97% 4.54% 4.93% 1.6% 0.91% 0% 0% 0%
2026/06/28 29.22% 12.06% 17.8% 5.64% 5.14% 1.31% 1.09% 0% 0% 0%
2026/06/29 35.43% 16.21% 11.87% 4.02% 5.56% 2.32% 0.86% 0% 0% 0%
2026/06/30 32.32% 14.61% 9.59% 4.71% 3.94% 2.77% 1.24% 0.01% 0% 0%
  • myjuniper.co.uk
  • medexpress.co.uk
  • numan.com
  • pharmacyonline.co.uk
  • pharmica.uk
  • hollandandbarrett.com
  • chemist-4-u.com
  • simpleonlinepharmacy.co.uk
  • curedpharmacy.com
  • zavamed.com

Copyright © Adthena. All rights reserved.

In June 2026, myjuniper.co.uk led with a significant surge mid-month, peaking at 36.43%. Medexpress.co.uk maintained steady growth, while numan.com saw fluctuations. Pharmacyonline.co.uk and others showed varied trends.

Market Exposure

Competitor Count for UK Healthcare & Medical Medicines

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 345
2026/06/02 327
2026/06/03 340
2026/06/04 326
2026/06/05 336
2026/06/06 337
2026/06/07 340
2026/06/08 343
2026/06/09 320
2026/06/10 314
2026/06/11 334
2026/06/12 326
2026/06/13 321
2026/06/14 319
2026/06/15 310
2026/06/16 303
2026/06/17 332
2026/06/18 370
2026/06/19 340
2026/06/20 272
2026/06/21 254
2026/06/22 256
2026/06/23 290
2026/06/24 274
2026/06/25 278
2026/06/26 251
2026/06/27 252
2026/06/28 253
2026/06/29 262
2026/06/30 244

Copyright © Adthena. All rights reserved.

June began with 345 advertisers, fluctuating throughout. Mid-month peaked at 370, then declined, ending at 244.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Medicines

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
myjuniper.co.uk 4.32%
medexpress.co.uk 1.82%
healf.com 1.66%
vitabiotics.com 1.4%
clinical-reviews.com 0.84%
zavamed.com -0.94%
theindependentpharmacy.co.uk -1.01%
ebay.co.uk -1.48%
simpleonlinepharmacy.co.uk -2.06%
chemist-4-u.com -4.81%

Copyright © Adthena. All rights reserved.

In the past month, myjuniper.co.uk surged with a 4.32% click share increase, while chemist-4-u.com faced a 4.81% decline.

Campaign Efficiency

UK Healthcare & Medical Medicines Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date myjuniper.co.uk hollandandbarrett.com medexpress.co.uk numan.com pharmica.uk pharmacyonline.co.uk chemist-4-u.com ebay.co.uk theindependentpharmacy.co.uk simpleonlinepharmacy.co.uk
2026/06/01 10.01% 6.54% 6.95% 4.78% 5.78% 4.33% 6.57% 4.65% 3.87% 1.86%
2026/06/02 9.85% 7.46% 6.24% 4.94% 4.75% 4.6% 6.72% 5.07% 2.87% 4.28%
2026/06/03 10.39% 6.76% 8.21% 4.58% 5.04% 4.17% 7.42% 4.99% 2.62% 1.1%
2026/06/04 8.9% 8.92% 6.12% 5.44% 5.81% 4.67% 8.87% 7.01% 3.2% 4.46%
2026/06/05 7.17% 7.42% 6.11% 5.42% 4.98% 4.26% 10.23% 5.31% 2.34% 4.55%
2026/06/06 7.32% 7.66% 6.21% 4.86% 4.98% 5.22% 11.53% 4.81% 3.12% 3.9%
2026/06/07 8.98% 8.14% 6.02% 5.82% 4.6% 3.74% 11.41% 4.96% 2.98% 3.82%
2026/06/08 9.21% 8.32% 4.8% 6.27% 5.55% 4.62% 10.19% 4.9% 3.18% 3.34%
2026/06/09 9.2% 7.09% 6.6% 4.72% 4.39% 5.02% 6.36% 4.75% 2.7% 4.85%
2026/06/10 9.17% 8.99% 5.71% 5.2% 5.54% 4.47% 8.67% 7.25% 3.21% 4.16%
2026/06/11 7.87% 7.51% 5.97% 4.1% 4.82% 4.06% 10.12% 5.71% 2.43% 4.45%
2026/06/12 7.12% 7.71% 5.96% 4.39% 5.04% 5.23% 11.54% 5.11% 3.09% 3.81%
2026/06/13 8.8% 8.58% 5.94% 4.47% 4.84% 3.74% 11.47% 5.26% 3.06% 3.78%
2026/06/14 7.58% 8.97% 4.88% 4.28% 5.1% 4.7% 10.39% 5.67% 3.28% 3.46%
2026/06/15 9.42% 7.2% 6.57% 4.18% 4.55% 5.06% 6.52% 4.9% 2.75% 4.81%
2026/06/16 8.71% 9.16% 5.57% 4.36% 5.77% 4.61% 8.92% 7.39% 3.3% 3.98%
2026/06/17 9.43% 8.12% 6.5% 4.75% 5.02% 3.94% 8.46% 5.26% 2.99% 3.78%
2026/06/18 9.1% 7.63% 8.25% 4.63% 4.72% 4.01% 7.68% 5.12% 2.61% 3.95%
2026/06/19 9.04% 8.17% 7% 3.6% 4.38% 3.87% 7.93% 5.59% 3.66% 3.84%
2026/06/20 17.28% 9.89% 7.2% 7.04% 4.24% 3.44% 1.47% 2.13% 0.11% 0%
2026/06/21 21% 9.71% 7.98% 7.48% 5.13% 4.89% 0.8% 1.87% 0.42% 0%
2026/06/22 17.76% 8.75% 7.4% 10.31% 6.89% 2.97% 1.57% 1.11% 0.2% 0%
2026/06/23 19.13% 7.96% 8.91% 5.94% 5.53% 3.91% 1.19% 1.93% 0.21% 0%
2026/06/24 18.45% 8.66% 9.34% 3.43% 6.3% 5.04% 0.99% 2.97% 0.13% 0%
2026/06/25 19.08% 7.53% 9.43% 6.66% 6.59% 1.19% 0.84% 2.4% 0.39% 0%
2026/06/26 17.31% 4.63% 11.08% 6.79% 5.95% 6.29% 0.89% 0.75% 0.15% 0%
2026/06/27 16.79% 5.88% 7.43% 10.45% 5.85% 2.61% 0.99% 1.52% 0.26% 0%
2026/06/28 16.62% 5.14% 6.56% 10.41% 6.84% 3.51% 1.23% 2.09% 0.62% 0%
2026/06/29 20.39% 7.3% 8.82% 7.67% 7.04% 2.33% 0.7% 2.75% 0.46% 0%
2026/06/30 19.49% 9.12% 7.57% 6.82% 5.51% 3.06% 1.58% 1.16% 0.51% 0.01%
  • myjuniper.co.uk
  • hollandandbarrett.com
  • medexpress.co.uk
  • numan.com
  • pharmica.uk
  • pharmacyonline.co.uk
  • chemist-4-u.com
  • ebay.co.uk
  • theindependentpharmacy.co.uk
  • simpleonlinepharmacy.co.uk

Copyright © Adthena. All rights reserved.

In June 2026, myjuniper.co.uk surged mid-month, peaking at 21.00% on June 21. hollandandbarrett.com fluctuated, ending at 9.12%. medexpress.co.uk rose steadily, closing at 7.57%. numan.com spiked on June 22, reaching 10.31%. chemist-4-u.com dropped sharply mid-month. ebay.co.uk and theindependentpharmacy.co.uk saw declines, while simpleonlinepharmacy.co.uk remained inactive.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Medicines

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Medicines - Last month
  1. 1
    The "Top 5" Vitamin D of 2026 - Don't Waste Your Money https://www.clinical-reviews.com

    Don't Waste Your Money On Vitamin D That Don't Work. See Top 5. Sponsored by Bettervits

  2. 2
    No GP Referral Needed - Now £64, Was £165 - 6 Month Price Lock https://www.myjuniper.co.uk › weight › medication

    You're 4.5x more likely to lose significant weight on Juniper compared to meds alone. Weight loss...

  3. 3
    No Subscription Needed | Up to £99 Discount | Fast, Affordable Service https://www.mylondonpharmacy.co.uk

    Order Prescription Medications With Ease And Confidential Delivery. Fast Delivery With Privacy And Care From Lovely Meds Online. No Hidden Fees.

  4. 4
    From £57, was £129 - 1, 3, 6 or 12-Month Packages https://www.numan.com › weight-loss-uk › obesity-program

    Weight management isn't just about looking good, it's also about feeling better. Experience the...

  5. 5
    Morning After Pill Only £17.99 - Same Day Discreet Delivery https://www.pharmica.uk

    Buy Emergency Contraception Online. Free, Fast Prescription. Prevent Pregnancy Tablet. Lowest UK Price Guarantee. Trusted UK Pharmacy. Buy...

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In the competitive landscape of healthcare PPC ads, Bettervits captivates with a promise of top-performing Vitamin D, while Juniper and Numan emphasize weight loss without GP referrals, offering significant discounts. MyLondonPharmacy and Pharmica focus on convenience and discretion, ensuring fast, affordable, and confidential services.

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