UK Healthcare & Medical Medicines - PPC Market Share Analysis October 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Medicines category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Medicines – UK

Google AI Overview visibility for Healthcare & Medical Medicines UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 41.9884190283
58.0115809717
41%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 28
72
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 4%
Navigational 1%
Seasonal 0%
Local 1%
Problem Solving 22%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Medicines brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
myjuniper.co.uk 20.43
numan.com 12.69
hollandandbarrett.com 5.77
chemist-4-u.com 5.12
pharmacyonline.co.uk 3.89
chequp.com 3.62
zavamed.com 3.55
healthexpress.co.uk 3.51
curedpharmacy.com 3.27
pharmica.uk 2.89
others 35.26
  • myjuniper.co.uk - 20.43%
  • numan.com - 12.69%
  • hollandandbarrett.com - 5.77%
  • chemist-4-u.com - 5.12%
  • pharmacyonline.co.uk - 3.89%
  • chequp.com - 3.62%
  • zavamed.com - 3.55%
  • healthexpress.co.uk - 3.51%
  • curedpharmacy.com - 3.27%
  • pharmica.uk - 2.89%
  • others - 35.26%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, MyJuniper.co.uk leads with 20.43% click share, followed by Numan.com at 12.69%. Others collectively hold 35.26%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Medicines brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date myjuniper.co.uk numan.com hollandandbarrett.com zavamed.com pharmica.uk healthexpress.co.uk chequp.com curedpharmacy.com pharmacyonline.co.uk chemist-4-u.com
2025/10/01 17.6% 14.6% 2.8% 4.11% 2.62% 5.05% 8.99% 0.56% 5.64% 4.82%
2025/10/02 14.71% 11.67% 3.61% 2.37% 3.36% 1.86% 3.97% 0.45% 2.69% 3.51%
2025/10/03 19.31% 13.72% 2.23% 0.68% 2.34% 5.98% 10.63% 0.27% 4.26% 9.23%
2025/10/04 17.81% 12.8% 2.66% 0.45% 2.09% 5.1% 6.99% 1.89% 6.44% 6.95%
2025/10/05 19.3% 10.51% 3.79% 0.16% 2.56% 0.89% 5.19% 4.1% 7.44% 7.54%
2025/10/06 18.3% 9.92% 4.37% 5.01% 2.74% 1.07% 5.32% 2.37% 4.47% 10.6%
2025/10/07 20.85% 10.62% 4.61% 5.39% 2.18% 2.08% 6.03% 0.72% 3.08% 8.7%
2025/10/08 17.93% 7.67% 4.47% 4.95% 2.54% 5.67% 3.97% 4.37% 5.93% 11.03%
2025/10/09 20.32% 8.99% 4.78% 4.99% 2.6% 3.84% 4.03% 2.51% 6.2% 6.15%
2025/10/10 18.21% 8.29% 3.84% 5.34% 2.2% 4.45% 6.71% 4.42% 4.97% 5.66%
2025/10/11 19.38% 8.62% 4.65% 4.88% 2.51% 2.49% 9.46% 2.87% 4.01% 4.3%
2025/10/12 18.12% 12.25% 4.16% 4.99% 2.38% 3.81% 4.51% 5.76% 5.16% 4.97%
2025/10/13 23.66% 12.45% 5.37% 2.65% 2.85% 2.21% 2.76% 5.68% 4% 4.45%
2025/10/14 17.41% 11.15% 5.74% 2.76% 3.07% 3.91% 0% 1.67% 4.03% 4.27%
2025/10/15 22.05% 8.36% 4.65% 3.91% 2.67% 4.94% 1.28% 4.09% 4.71% 5.6%
2025/10/16 23.75% 5.55% 6.03% 3.26% 3.2% 3.58% 3.25% 2.97% 1.48% 3.78%
2025/10/17 16.61% 6.46% 4.22% 4.52% 2.66% 5.51% 4.86% 7.66% 5.62% 5.91%
2025/10/18 17.31% 8.71% 5.76% 5.15% 2.37% 5.3% 3.87% 4.31% 2.7% 4.55%
2025/10/19 18.41% 9.92% 6.88% 3.56% 3.46% 1.52% 1.09% 3.11% 3.58% 2.62%
2025/10/20 19.38% 11.68% 5.44% 4.65% 3.04% 4.21% 1.16% 4.56% 3.59% 4.41%
2025/10/21 20.83% 14.76% 5.02% 4.35% 2.38% 4.87% 4.44% 3.52% 2.74% 2.73%
2025/10/22 18.99% 15.99% 5.35% 4.69% 2.78% 4.6% 2.59% 4.61% 3.6% 5.48%
2025/10/23 18.16% 17.28% 6.54% 3.75% 3.19% 2.77% 2.32% 4.68% 3.31% 3.38%
2025/10/24 20.4% 18.33% 6.96% 4.39% 3.13% 3.94% 2.45% 3.66% 2.44% 3.15%
2025/10/25 18.12% 14.62% 7.44% 3.14% 3.27% 1.17% 0.88% 5.51% 4.44% 4.34%
2025/10/26 20.74% 18.63% 6.63% 4.03% 2.84% 2.88% 0.85% 3.98% 4.44% 3.89%
2025/10/27 25% 19.72% 6.07% 4.59% 3.32% 3.58% 0.55% 3.54% 2.18% 3.31%
2025/10/28 24.94% 19.12% 6.35% 3.95% 3.68% 4.05% 0.94% 3.78% 1.87% 4.11%
2025/10/29 20.65% 18.2% 6.15% 4.23% 3.51% 3.56% 4.25% 5.23% 3.49% 2.28%
2025/10/30 21.4% 22.39% 6.78% 4.13% 4.29% 4.2% 0.95% 3.37% 0.54% 1.02%
2025/10/31 22.03% 18.69% 6.92% 5.55% 3.94% 2.95% 2.39% 2.18% 1.49% 1.39%
  • myjuniper.co.uk
  • numan.com
  • hollandandbarrett.com
  • zavamed.com
  • pharmica.uk
  • healthexpress.co.uk
  • chequp.com
  • curedpharmacy.com
  • pharmacyonline.co.uk
  • chemist-4-u.com

Copyright © Adthena. All rights reserved.

In October 2025, myjuniper.co.uk led with fluctuating spend, peaking at 25.00%. numan.com saw a steady rise, ending at 18.69%. hollandandbarrett.com and zavamed.com showed consistent growth, while chequp.com and curedpharmacy.com had varied trends.

Market Exposure

Competitor Count for UK Healthcare & Medical Medicines

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/10/01 324
2025/10/02 313
2025/10/03 313
2025/10/04 321
2025/10/05 335
2025/10/06 329
2025/10/07 290
2025/10/08 324
2025/10/09 314
2025/10/10 323
2025/10/11 305
2025/10/12 301
2025/10/13 324
2025/10/14 316
2025/10/15 323
2025/10/16 320
2025/10/17 319
2025/10/18 353
2025/10/19 331
2025/10/20 333
2025/10/21 326
2025/10/22 326
2025/10/23 330
2025/10/24 340
2025/10/25 332
2025/10/26 325
2025/10/27 326
2025/10/28 343
2025/10/29 339
2025/10/30 331
2025/10/31 343

Copyright © Adthena. All rights reserved.

October saw a dynamic shift in distinct advertisers, starting at 324 and peaking at 353 on the 18th. The month concluded with a strong presence of 343 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Medicines

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
numan.com 6.72%
zavamed.com 1.12%
idoses.co.uk 1.07%
curedpharmacy.com 0.9%
hollandandbarrett.com 0.86%
bupa.co.uk -0.83%
pharmacyonline.co.uk -1.82%
chequp.com -2.12%
chemist-4-u.com -2.83%
medexpress.co.uk -4.54%

Copyright © Adthena. All rights reserved.

Numan.com surged with a 6.72% click share increase, while Medexpress.co.uk dropped by 4.54%. Zavamed.com and Idoses.co.uk saw positive gains, contrasting with Chemist-4-u.com and Chequp.com declines.

Campaign Efficiency

UK Healthcare & Medical Medicines Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date myjuniper.co.uk numan.com hollandandbarrett.com zavamed.com pharmica.uk healthexpress.co.uk chequp.com curedpharmacy.com chemist-4-u.com pharmacyonline.co.uk
2025/10/01 16.31% 12.13% 4.95% 2.7% 3.11% 3.73% 6.68% 0.56% 5.19% 4.72%
2025/10/02 13.57% 11.1% 5.59% 1.71% 3.78% 1.66% 3.5% 0.37% 4.28% 2.51%
2025/10/03 19.35% 12.51% 3.73% 0.52% 2.98% 4.47% 8.63% 0.28% 8.12% 3.77%
2025/10/04 17.3% 11.37% 4.35% 0.43% 2.54% 3.67% 5.53% 1.44% 6.02% 5.27%
2025/10/05 17.91% 8.83% 5.64% 0.14% 2.98% 0.85% 4.15% 2.84% 7.41% 6.45%
2025/10/06 17.51% 8.66% 6.65% 3.4% 3.3% 1.07% 4.43% 1.78% 10.08% 3.85%
2025/10/07 19.81% 9.8% 7.11% 3.38% 2.86% 1.91% 4.79% 0.65% 7.85% 2.75%
2025/10/08 16.57% 6.68% 6.51% 3.14% 2.97% 4.24% 3.3% 3.28% 10.06% 5.47%
2025/10/09 18.4% 7.76% 6.85% 3.29% 2.91% 2.86% 3.46% 1.83% 6.29% 5.85%
2025/10/10 17.29% 7.35% 5.39% 3.83% 2.51% 3.69% 6.06% 3.48% 5.58% 4.8%
2025/10/11 18.42% 7.66% 6.16% 3.36% 2.85% 2.06% 7.67% 2.42% 4.45% 3.87%
2025/10/12 17.78% 11.5% 5.66% 4.06% 2.7% 3.39% 4.31% 4.14% 5.27% 4.87%
2025/10/13 22.34% 11.74% 6.63% 2.27% 3.04% 2.01% 2.53% 3.66% 4.77% 3.82%
2025/10/14 17.35% 11.09% 7.15% 2.57% 3.56% 3.72% 0% 1.67% 4.83% 4.08%
2025/10/15 20.88% 7.79% 5.42% 3.53% 2.79% 4.61% 1.24% 3.46% 5.57% 4.43%
2025/10/16 23.3% 5.35% 7.26% 3.06% 3.41% 3.31% 3.13% 2.35% 4.02% 1.48%
2025/10/17 16.75% 6.24% 4.91% 4.3% 2.63% 5.37% 4.9% 6.76% 5.88% 5.64%
2025/10/18 16.16% 8.09% 6.43% 4.58% 2.27% 4.83% 3.62% 3.63% 4.47% 2.5%
2025/10/19 17.7% 9.28% 8.05% 3.3% 3.41% 1.48% 1.01% 2.5% 3.03% 3.32%
2025/10/20 18.97% 11.17% 6.27% 4.37% 3.05% 4% 1.08% 4.16% 4.59% 3.58%
2025/10/21 20.26% 14.09% 5.61% 4.09% 2.44% 4.71% 4.37% 3.15% 2.85% 2.72%
2025/10/22 18.31% 14.69% 6.21% 4.34% 2.87% 4.36% 2.5% 3.92% 5.5% 3.35%
2025/10/23 17.51% 16.24% 7.3% 3.56% 3.26% 2.74% 2.25% 4.17% 3.34% 3.22%
2025/10/24 19.49% 16.79% 7.65% 4.15% 3.21% 3.83% 2.45% 3.31% 3.23% 2.47%
2025/10/25 17.96% 14.28% 8.12% 3.04% 3.48% 1.19% 0.89% 5.18% 4.41% 4.55%
2025/10/26 20.5% 18.03% 7.43% 3.85% 2.95% 2.89% 0.85% 3.81% 4.12% 4.61%
2025/10/27 23.5% 18.69% 6.31% 4.22% 3.33% 3.3% 0.51% 3.64% 3.49% 2.29%
2025/10/28 23.48% 17.92% 6.72% 3.5% 3.97% 3.76% 0.9% 3.37% 4.12% 1.78%
2025/10/29 19.7% 16.96% 6.42% 3.82% 3.6% 3.28% 4.11% 4.72% 2.45% 3.44%
2025/10/30 20.53% 20.84% 7.29% 3.57% 4.59% 3.88% 0.84% 3.09% 1.19% 0.52%
2025/10/31 20.9% 17.68% 7.34% 4.8% 4.18% 2.66% 2.22% 1.93% 1.51% 1.44%
  • myjuniper.co.uk
  • numan.com
  • hollandandbarrett.com
  • zavamed.com
  • pharmica.uk
  • healthexpress.co.uk
  • chequp.com
  • curedpharmacy.com
  • chemist-4-u.com
  • pharmacyonline.co.uk

Copyright © Adthena. All rights reserved.

In October 2025, myjuniper.co.uk led with fluctuating impressions, peaking mid-month. numan.com saw a late surge, while hollandandbarrett.com maintained steady growth. zavamed.com and pharmica.uk showed consistent performance. The month ended with diverse trends across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Medicines

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Medicines - Last month
  1. 1
    Bupa Weight Loss Injections - No Hidden Charges https://www.bupa.co.uk

    Book A GP Consultation Online To See If Weight Loss Injections Are Right For You. Bupa...

  2. 2
    Now £85, Was £164 - All Doses In Stock - No GP Referral. 100% Online https://www.myjuniper.co.uk › weight-loss › mj

    You've made progress - don't let rising prices slow you down. Switch to Juniper and save. Continue...

  3. 3
    Get £94 Off 1st Month | Now £85, was £179 https://www.numan.com › weight-loss-uk › obesity-program

    Free initial chat with a weight loss clinician to advise on your diet and lifestyle goals.

  4. 4
    Buy Genuine Erection Treatment - Pharmica™ UK Online Pharmacy https://www.pharmica.uk

    Trusted UK Pharmacy - Completely Confidential - Genuine Medication - Free Consultation. No Hidden Fees - Next Day Delivery - Buy with Confidence Now!

  5. 5
    UK | Sildenafil 100mg Online | Sildenafil 50mg Tablets https://www.postmymeds.co.uk

    Clinically Proven ED Treatment. Buy Online from £1.32/Tablet. Enter ED20 for 20% Off. Free First...

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Bupa, MyJuniper, and Numan dominate with compelling weight loss solutions, emphasizing affordability and convenience. Pharmica and PostMyMeds focus on genuine ED treatments, highlighting trust and confidentiality. These ads resonate with cost-conscious, health-focused consumers.

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