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UK Healthcare & Medical Medicines - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Medicines category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Medicines – UK

Google AI Overview visibility for Healthcare & Medical Medicines UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 79.2179114222
20.7820885778
79%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 19
81
19%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 5%
Navigational 2%
Seasonal 0%
Local 1%
Problem Solving 14%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Medicines brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
hollandandbarrett.com 10.62
myjuniper.co.uk 9.37
vitabiotics.com 8.83
medexpress.co.uk 6.96
ebay.co.uk 3.28
pharmacyonline.co.uk 3.13
british-supplements.net 3.07
chemist-4-u.com 3.03
healf.com 2.94
oxfordonlinepharmacy.co.uk 2.36
others 46.41
  • hollandandbarrett.com - 10.62%
  • myjuniper.co.uk - 9.37%
  • vitabiotics.com - 8.83%
  • medexpress.co.uk - 6.96%
  • ebay.co.uk - 3.28%
  • pharmacyonline.co.uk - 3.13%
  • british-supplements.net - 3.07%
  • chemist-4-u.com - 3.03%
  • healf.com - 2.94%
  • oxfordonlinepharmacy.co.uk - 2.36%
  • others - 46.41%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘others’ dominate with 46.41% click share, while Holland & Barrett leads individual advertisers at 10.62%.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Medicines brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date medexpress.co.uk myjuniper.co.uk oxfordonlinepharmacy.co.uk pharmacyonline.co.uk hollandandbarrett.com onlineclinic.co.uk curely.co.uk numan.com thecarepharmacy.com accessdoctor.co.uk
2026/08/01 11.57% 16.29% 3.78% 7.27% 2.68% 0.03% 2.66% 3.92% 1.22% 1.02%
2026/08/02 11.72% 20.63% 2.67% 4.43% 3.06% 0.02% 2.67% 2.83% 1.66% 0.87%
2026/08/03 12.22% 18.14% 3.84% 4.89% 3.27% 0.02% 2.79% 3.3% 0.9% 0.18%
2026/08/04 7.98% 29.62% 3.49% 9.87% 3.96% 0% 4.54% 1.78% 1.11% 5.17%
2026/08/05 6.05% 26% 3.3% 6.38% 4.39% 0% 8.24% 0.71% 8.25% 5.27%
2026/08/06 6.51% 32.43% 2.84% 3.28% 6.75% 0% 3.12% 5.58% 2.55% 0.52%
2026/08/07 6.68% 22.91% 10.79% 8.16% 11.11% 0% 10.61% 0.94% 4.68% 3.96%
2026/08/08 9.81% 29.62% 0.42% 1.96% 4.57% 0% 7.73% 0.99% 6.59% 6.67%
2026/08/09 14.56% 23.78% 0.9% 1.37% 4.66% 0% 10.57% 0.26% 6.44% 1.59%
2026/08/10 5.54% 32% 3.62% 3.98% 5.48% 0% 0.2% 3.95% 8.81% 3.84%
2026/08/11 8.34% 25.72% 0.17% 4.38% 2.33% 0% 0.6% 11.05% 1.64% 0.17%
2026/08/12 10.44% 21.94% 3.47% 4.51% 3.26% 1.1% 4.72% 5.47% 5.84% 3.53%
2026/08/13 11.29% 14.25% 9.69% 3.79% 2.55% 0.49% 5.75% 10.46% 3.51% 2.69%
2026/08/14 12.2% 16.96% 9.84% 7.21% 3.75% 2.45% 5.5% 4.66% 1.83% 2.27%
2026/08/15 19.32% 11.77% 1.85% 5.42% 3.4% 7.61% 1.92% 4.91% 1.66% 0.6%
2026/08/16 12.02% 25.2% 2.19% 3.85% 3.97% 2.73% 1.67% 4.15% 2.76% 0.19%
2026/08/17 14.03% 23.32% 0.99% 2.94% 4.07% 1.42% 0.18% 5.23% 3.27% 1.54%
2026/08/18 16.97% 9.8% 7.78% 7.8% 2.77% 6.95% 2.02% 3.21% 4.43% 0.65%
2026/08/19 18.02% 9.67% 4.84% 4.89% 2.72% 11.19% 2.21% 4.16% 7.67% 0.17%
2026/08/20 18.62% 10.5% 10.09% 5.11% 3.6% 6.24% 0.36% 2.99% 2.53% 0.82%
2026/08/21 11.53% 19.53% 3.81% 3.84% 3.03% 5.11% 3.56% 4.14% 8.05% 1.37%
2026/08/22 13.12% 18.23% 12.17% 3.16% 2.76% 6.96% 3.23% 2.05% 4.6% 3.24%
2026/08/23 10.66% 25.22% 10.48% 3.01% 3.39% 2.9% 1.88% 0.56% 4.32% 3.76%
2026/08/24 15.11% 21.08% 2.73% 4.34% 3.69% 7.51% 5.2% 3.43% 3.29% 3.82%
2026/08/25 17.86% 16.16% 1.73% 6.35% 6.96% 8.23% 4.9% 2.48% 1.88% 2.66%
2026/08/26 18.14% 22.09% 3.6% 3.63% 4.92% 7% 0.42% 4.64% 4.78% 1.07%
2026/08/27 14.74% 17.2% 9.17% 5.86% 3.47% 5.33% 3.68% 1.58% 4.81% 5.26%
2026/08/28 17.29% 19.14% 7.91% 6.75% 3.23% 4.56% 2% 2.25% 4.54% 5.64%
2026/08/29 14.81% 29.39% 5.52% 3.09% 4.32% 4.89% 3.5% 1.82% 4.45% 3.22%
2026/08/30 18.73% 25.17% 3.03% 4.9% 4.18% 4.96% 0.47% 2.99% 3% 5.11%
2026/08/31 23.22% 21.23% 5.92% 5.64% 4.68% 4.45% 3.1% 2.75% 1.13% 1.05%
  • medexpress.co.uk
  • myjuniper.co.uk
  • oxfordonlinepharmacy.co.uk
  • pharmacyonline.co.uk
  • hollandandbarrett.com
  • onlineclinic.co.uk
  • curely.co.uk
  • numan.com
  • thecarepharmacy.com
  • accessdoctor.co.uk

Copyright © Adthena. All rights reserved.

In August 2026, MedExpress.co.uk’s PPC spend share fluctuated, peaking at 23.22% on the 31st. MyJuniper.co.uk led early, reaching 32.43% on the 6th. OxfordOnlinePharmacy.co.uk saw a notable spike on the 22nd at 12.17%. PharmacyOnline.co.uk maintained moderate levels, while HollandAndBarrett.com peaked at 11.11% on the 7th. OnlineClinic.co.uk’s share rose mid-month, peaking at 11.19% on the 19th. Curely.co.uk’s share was highest on the 7th at 10.61%. Numan.com had a significant increase on the 11th at 11.05%. TheCarePharmacy.com and AccessDoctor.co.uk had lower shares, with AccessDoctor.co.uk peaking at 6.67% on the 8th.

Market Exposure

Competitor Count for UK Healthcare & Medical Medicines

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 235
2026/08/02 236
2026/08/03 236
2026/08/04 215
2026/08/05 261
2026/08/06 238
2026/08/07 226
2026/08/08 178
2026/08/09 210
2026/08/10 214
2026/08/11 232
2026/08/12 275
2026/08/13 272
2026/08/14 278
2026/08/15 253
2026/08/16 253
2026/08/17 228
2026/08/18 238
2026/08/19 231
2026/08/20 233
2026/08/21 256
2026/08/22 246
2026/08/23 243
2026/08/24 246
2026/08/25 257
2026/08/26 251
2026/08/27 265
2026/08/28 251
2026/08/29 219
2026/08/30 226
2026/08/31 226

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August saw fluctuating advertiser numbers, peaking at 278 on the 14th. The month concluded with a stable count of 226 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Medicines

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
medexpress.co.uk 3.71%
onlineclinic.co.uk 1.88%
oxfordonlinepharmacy.co.uk 1.19%
superdrug.com 0.53%
thefamilychemist.co.uk 0.4%
healf.com -0.83%
forhims.co.uk -0.84%
numan.com -0.85%
myjuniper.co.uk -1.44%
hollandandbarrett.com -1.64%

Copyright © Adthena. All rights reserved.

Medexpress.co.uk surged with a 3.71% click share increase, while hollandandbarrett.com dropped by 1.64%. Onlineclinic.co.uk and oxfordonlinepharmacy.co.uk also saw positive gains.

Campaign Efficiency

UK Healthcare & Medical Medicines Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date medexpress.co.uk hollandandbarrett.com myjuniper.co.uk vitabiotics.com ebay.co.uk pharmacyonline.co.uk healf.com british-supplements.net chemist-4-u.com numan.com
2026/08/01 8.31% 7.11% 8.47% 3.94% 3.14% 4.66% 1.66% 2.22% 4.54% 4.48%
2026/08/02 7.17% 8.49% 9.58% 4.26% 2.46% 2.97% 1.52% 2.15% 5.14% 2.81%
2026/08/03 7.39% 9.72% 8.48% 4.74% 2.57% 3.45% 1.92% 2.49% 4.81% 3.38%
2026/08/04 4.21% 13.74% 14.66% 6.33% 3.45% 5.38% 5.45% 3.55% 2.9% 2.1%
2026/08/05 2.91% 13.46% 12.8% 6.5% 3.46% 3.45% 6.96% 4.17% 1.8% 0.39%
2026/08/06 3.11% 16.98% 14.63% 7.1% 3.43% 1.84% 3.96% 4.06% 1.65% 2.48%
2026/08/07 3.73% 14.58% 13.13% 6.08% 3.04% 4.51% 4.86% 3.65% 1.62% 0.66%
2026/08/08 4.81% 13.24% 12.22% 9.06% 3.79% 1.74% 3.88% 5.02% 2.07% 0.79%
2026/08/09 5.15% 12.58% 8.97% 7.71% 5.61% 0.73% 5.42% 5.96% 2.24% 0.29%
2026/08/10 3.16% 9.45% 15.5% 6.16% 3.38% 2.1% 5.8% 4.17% 1.62% 2.5%
2026/08/11 3.48% 6.88% 12.97% 5.73% 3.04% 2.87% 2.13% 4.15% 5.43% 6.63%
2026/08/12 4.46% 9.11% 10.24% 7.79% 3.09% 2.29% 3.41% 4.94% 3.09% 3.59%
2026/08/13 5.38% 8.31% 7.49% 7.1% 2.66% 2.39% 3.46% 4.45% 1.88% 6.59%
2026/08/14 6.64% 7.76% 9.43% 5.75% 1.8% 4.46% 3% 4.05% 3.41% 3.28%
2026/08/15 7.63% 9.26% 5.72% 7.68% 4.53% 2.67% 3.95% 5.62% 2.63% 2.84%
2026/08/16 5.07% 11.58% 10.47% 7.96% 3.28% 2.04% 3.18% 4.86% 3.06% 2.6%
2026/08/17 6.47% 10.83% 9.02% 7.46% 3.34% 1.56% 4.85% 5.16% 4.7% 3.21%
2026/08/18 9.68% 8.77% 5.52% 5.99% 2.5% 5.1% 3.97% 3.96% 2.56% 3.17%
2026/08/19 8.36% 9.82% 5.11% 8.25% 3.47% 3.25% 1.9% 5.83% 2.21% 3.24%
2026/08/20 7.89% 10.57% 5.67% 8.43% 2.56% 2.77% 4.65% 5.31% 1.61% 1.82%
2026/08/21 5.83% 8.47% 10.37% 7.72% 2.56% 2.58% 3.2% 3.95% 2.24% 3.09%
2026/08/22 6.26% 8.3% 9.97% 6.97% 3.94% 2.27% 3.66% 3.44% 2.29% 1.5%
2026/08/23 5.02% 8.37% 10.74% 7.29% 5.55% 2.18% 4.13% 4.32% 3.06% 0.51%
2026/08/24 6.85% 10.85% 11.2% 8.64% 3.46% 2.47% 3.57% 3.99% 2.01% 2.07%
2026/08/25 9.88% 10.6% 8.68% 6.34% 5.04% 3.72% 2.56% 3.93% 2.11% 1.73%
2026/08/26 10.29% 10.84% 11.02% 6.78% 3.44% 2.62% 2.61% 4.43% 1.93% 2.75%
2026/08/27 8.74% 9.54% 9.65% 5.33% 3.16% 3.59% 4.45% 2.85% 1.83% 1.31%
2026/08/28 9.16% 7.99% 11% 7.7% 2.69% 3.85% 2.93% 3.61% 2.87% 1.84%
2026/08/29 8.19% 10.79% 13.39% 8.3% 3.58% 2.38% 2.98% 2.91% 2.36% 1.03%
2026/08/30 9.46% 9.76% 11.72% 8.28% 5.95% 2.84% 3.91% 3.45% 2.87% 1.73%
2026/08/31 11.36% 11.24% 11.17% 8.52% 3.78% 3.28% 3.01% 3.01% 2.5% 1.17%
  • medexpress.co.uk
  • hollandandbarrett.com
  • myjuniper.co.uk
  • vitabiotics.com
  • ebay.co.uk
  • pharmacyonline.co.uk
  • healf.com
  • british-supplements.net
  • chemist-4-u.com
  • numan.com

Copyright © Adthena. All rights reserved.

In August 2026, MedExpress.co.uk’s impression share fluctuated, peaking at 11.36% on the 31st. HollandandBarrett.com and MyJuniper.co.uk showed strong performances, ending at 11.24% and 11.17%, respectively. Vitabiotics.com and eBay.co.uk had moderate shares, while PharmacyOnline.co.uk and Healf.com remained lower. British-Supplements.net, Chemist-4-U.com, and Numan.com had minimal impact.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Medicines

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Medicines - Last month
  1. 1
    No GP Referral Needed - From £109 on a 6 Month Plan https://www.chequp.com

    See your exact price before you commit. UK regulated care with quick delivery. Save £120 over 6 months or £30 over 3. Unlimited coach support...

  2. 2
    Now £64*, Was £164* | Discreet, Next Day Delivery https://www.myjuniper.co.uk › weight › medication

    Weight Loss Medication Just £64* And various discounts Over 6 Months. Limited Time Only. No GP Or Pharmacy Visits, Just A Quick Online Consultation. Treatment Delivered To You. GPhC Regulated.

  3. 3
    Your First Month From £20 - Try 90-Day Weight Loss Trial https://www.numan.com › weight-loss-uk › obesity-program

    Get £129 off your first month. Enjoy better discounts for longer packages. Weight management isn't just...

  4. 4
    Buy Acyclovir Tablets £17.99 - Lowest UK Price Guarantee https://www.pharmica.uk

    Buy Acyclovir For Powerful Genital Herpes Treatment. Free Prescription. Discreet Packaging. Buy Acyclovir Antivirals UK. Lowest UK Price...

  5. 5
    Should You Have Electrolyte Drinks Every Day? https://www.zoe.com

    Daily30+ is the 30+ plant gut supplement from ZOE, the gut health scientists.

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In the competitive landscape of healthcare PPC ads, Chequp.com stands out with its no-referral-needed offer, emphasizing affordability and UK-regulated care. Myjuniper.co.uk highlights significant discounts and convenience with discreet delivery. Numan.com entices with a low-cost trial for weight management. Pharmica.uk guarantees the lowest price for Acyclovir, focusing on discreet packaging. Zoe.com explores daily health supplements, showcasing scientific expertise.

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