UK Healthcare & Medical Medicines - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Medicines category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Medicines – UK

Google AI Overview visibility for Healthcare & Medical Medicines UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 78.5753336261
21.4246663739
78%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 20
80
20%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 5%
Navigational 1%
Seasonal 0%
Local 1%
Problem Solving 15%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Medicines brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
myjuniper.co.uk 10.32
hollandandbarrett.com 8.76
medexpress.co.uk 7.13
pharmica.uk 6.14
numan.com 5.12
vitabiotics.com 4.59
chemist-4-u.com 4.24
pharmacyonline.co.uk 3.19
ebay.co.uk 2.52
healf.com 2.13
others 45.86
  • myjuniper.co.uk - 10.32%
  • hollandandbarrett.com - 8.76%
  • medexpress.co.uk - 7.13%
  • pharmica.uk - 6.14%
  • numan.com - 5.12%
  • vitabiotics.com - 4.59%
  • chemist-4-u.com - 4.24%
  • pharmacyonline.co.uk - 3.19%
  • ebay.co.uk - 2.52%
  • healf.com - 2.13%
  • others - 45.86%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘myjuniper.co.uk’ leads with 10.32% click share, while ‘others’ dominate at 45.86%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Medicines brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date myjuniper.co.uk medexpress.co.uk pharmica.uk forhims.co.uk pharmacyonline.co.uk chemist-4-u.com numan.com hollandandbarrett.com thecarepharmacy.com chequp.com
2026/07/01 32.84% 13.01% 5.74% 1.81% 3.44% 1.61% 8.28% 2.61% 0.15% 2.09%
2026/07/02 31.26% 10.14% 5.11% 0.73% 2.91% 0.97% 11.4% 2.86% 4.77% 2.06%
2026/07/03 26.22% 11.21% 4.07% 1.24% 6.64% 1.49% 9.84% 4.64% 4.54% 4.3%
2026/07/04 21.77% 10.9% 3.81% 0.95% 3.34% 1.08% 14.6% 6.1% 4.7% 3.3%
2026/07/05 20.9% 11.82% 2.66% 1.44% 5.68% 1.3% 7.07% 5.72% 5.63% 6.68%
2026/07/06 24.08% 13.41% 3.87% 1.37% 4.84% 1.46% 7.35% 5.21% 2.11% 7.91%
2026/07/07 26.21% 13.96% 2.63% 1.71% 4.79% 1.94% 6.31% 6.03% 3.46% 5.88%
2026/07/08 23.13% 14.35% 2.66% 1.06% 4.45% 1.39% 6.96% 5.94% 2.94% 5.1%
2026/07/09 24.68% 11.78% 2.33% 1.43% 6.41% 0.53% 11% 6.13% 2.48% 3.17%
2026/07/10 23.62% 8.02% 3.68% 2.87% 5.9% 2.02% 10.13% 4.59% 5.26% 1.73%
2026/07/11 26.94% 7.82% 3.13% 2.28% 7.59% 2.3% 7.36% 4.94% 5.69% 3.25%
2026/07/12 25.35% 8.33% 2.32% 2.34% 6.78% 1.3% 6.36% 6.52% 8.45% 1.25%
2026/07/13 33.89% 8.27% 4.3% 0.98% 7.25% 0.88% 9.12% 3.62% 1.15% 2.28%
2026/07/14 29.33% 7.85% 4.06% 0.65% 8.58% 0.58% 8.09% 4.41% 4.07% 2.69%
2026/07/15 27.49% 6.96% 3.6% 1.06% 4.47% 1.01% 11.9% 4.19% 2.19% 4.69%
2026/07/16 37.21% 5.5% 5.13% 1.49% 2.06% 0.77% 9.27% 1.63% 1.61% 9.73%
2026/07/17 34.12% 8.98% 3.5% 2.17% 2.12% 1.37% 9.34% 2.73% 1.53% 9.53%
2026/07/18 39.11% 9.97% 3.18% 0.96% 3.11% 0.52% 3.79% 1.67% 0.82% 14.67%
2026/07/19 32.03% 7.6% 3.4% 1.85% 1.13% 0.67% 7.92% 1.44% 0.57% 9.78%
2026/07/20 37.69% 8.7% 5.55% 1.61% 2.03% 0.11% 6.33% 2.1% 2.11% 8.26%
2026/07/21 28.27% 7.56% 3.92% 0.63% 8.26% 0.56% 7.8% 4.28% 3.92% 2.6%
2026/07/22 17.4% 12.65% 5.57% 4.4% 4.59% 4.18% 5.26% 4.05% 1.76% 2.77%
2026/07/23 17.04% 12.49% 5.33% 3.66% 4.03% 5.18% 6.93% 3.04% 1.96% 1.73%
2026/07/24 14.63% 13.12% 6.12% 3.24% 3.23% 4.62% 8.12% 3.81% 2.69% 1.54%
2026/07/25 17.09% 11.65% 6.27% 3.62% 3.63% 4.37% 7.35% 2.22% 1.52% 3.18%
2026/07/26 17.52% 11.32% 6.22% 2.82% 3.94% 4.04% 8.6% 3.2% 1.24% 1.87%
2026/07/27 16.39% 13.31% 6.45% 2.87% 4.01% 3.59% 7.68% 2.62% 0.82% 3.26%
2026/07/28 16.23% 12.8% 5.84% 4.2% 2.52% 5.02% 9.15% 1.94% 1.05% 3.75%
2026/07/29 14.89% 15.68% 6.91% 4.18% 4.64% 4.28% 4.38% 1.35% 1.66% 0.56%
2026/07/30 15.15% 14.03% 6.83% 4.35% 3.89% 4.86% 5.98% 1.7% 0.93% 0.43%
2026/07/31 16.8% 15.08% 6.08% 4.61% 4.59% 4.02% 2.92% 2.81% 1.09% 0.01%
  • myjuniper.co.uk
  • medexpress.co.uk
  • pharmica.uk
  • forhims.co.uk
  • pharmacyonline.co.uk
  • chemist-4-u.com
  • numan.com
  • hollandandbarrett.com
  • thecarepharmacy.com
  • chequp.com

Copyright © Adthena. All rights reserved.

In July 2026, myjuniper.co.uk’s PPC spend share fluctuated, peaking mid-month before declining. Medexpress.co.uk saw a steady rise, while pharmica.uk maintained a consistent trend. Forhims.co.uk and pharmacyonline.co.uk experienced varied patterns. The month concluded with diverse spend shares across advertisers.

Market Exposure

Competitor Count for UK Healthcare & Medical Medicines

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 229
2026/07/02 257
2026/07/03 276
2026/07/04 267
2026/07/05 267
2026/07/06 267
2026/07/07 258
2026/07/08 240
2026/07/09 261
2026/07/10 278
2026/07/11 283
2026/07/12 276
2026/07/13 274
2026/07/14 260
2026/07/15 249
2026/07/16 231
2026/07/17 201
2026/07/18 187
2026/07/19 200
2026/07/20 191
2026/07/21 260
2026/07/22 296
2026/07/23 307
2026/07/24 299
2026/07/25 309
2026/07/26 318
2026/07/27 291
2026/07/28 295
2026/07/29 252
2026/07/30 249
2026/07/31 231

Copyright © Adthena. All rights reserved.

July began with 229 advertisers, peaking at 318 mid-month. A decline followed, ending with 231.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Medicines

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
chemist-4-u.com 4.55%
pharmica.uk 3.23%
medexpress.co.uk 3.05%
simpleonlinepharmacy.co.uk 2.76%
theindependentpharmacy.co.uk 2.68%
healf.com -1.38%
british-supplements.net -1.89%
vitabiotics.com -3.33%
myjuniper.co.uk -4.29%
hollandandbarrett.com -6.73%

Copyright © Adthena. All rights reserved.

In the past month, chemist-4-u.com surged with a 4.55% click share increase, while hollandandbarrett.com faced a 6.73% decline. Pharmica.uk and medexpress.co.uk also saw positive growth, contrasting with declines for myjuniper.co.uk and vitabiotics.com.

Campaign Efficiency

UK Healthcare & Medical Medicines Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date medexpress.co.uk myjuniper.co.uk hollandandbarrett.com pharmica.uk vitabiotics.com chemist-4-u.com numan.com pharmacyonline.co.uk healf.com ebay.co.uk
2026/07/01 6.42% 18.68% 8.66% 7.45% 3.5% 1.57% 7.46% 2.01% 5.08% 1.58%
2026/07/02 5.33% 16.08% 9.89% 6.55% 5.48% 1.34% 7.75% 2.04% 1.78% 2.41%
2026/07/03 5.93% 13.92% 11.69% 5.09% 3.65% 1.41% 6.41% 4.24% 4.29% 2.36%
2026/07/04 5.07% 10.4% 14.89% 3.63% 6.29% 1.45% 7.16% 2.05% 3.58% 3.81%
2026/07/05 6.02% 10.82% 14.92% 3.09% 6.49% 1.37% 5.04% 3.33% 3.72% 3.5%
2026/07/06 6.54% 11.19% 15.01% 4.5% 5.23% 1.43% 4.38% 2.61% 3.37% 3.84%
2026/07/07 6.38% 11.74% 14.6% 2.85% 5.1% 1.66% 4.58% 2.89% 5.08% 3.18%
2026/07/08 6.38% 10.63% 13.2% 2.93% 6.41% 1.88% 4.51% 2.68% 4.35% 5%
2026/07/09 5.21% 11.31% 13.76% 2.82% 6.05% 0.93% 5.48% 3.64% 4.51% 3.77%
2026/07/10 4.15% 12.28% 12.08% 4.03% 5.05% 1.92% 6% 3.73% 3.53% 2.91%
2026/07/11 4.66% 14.41% 11.36% 3.62% 4.83% 1.97% 5% 4.98% 3.73% 2.78%
2026/07/12 4.53% 14.56% 11.04% 2.99% 4.36% 1.59% 4.61% 4.73% 3.28% 2.23%
2026/07/13 4.73% 19.42% 9.19% 5.69% 4.09% 1.17% 6.2% 5.06% 2.7% 2%
2026/07/14 5.08% 17.7% 7.37% 6.27% 2.58% 0.72% 6.36% 6.63% 2.35% 1.99%
2026/07/15 3.84% 16.4% 8.53% 4.83% 2.9% 1.26% 6.78% 3.53% 3.61% 2.51%
2026/07/16 2.92% 21.72% 7.56% 6.68% 7.36% 0.85% 6.78% 1.14% 1.86% 1.45%
2026/07/17 5.3% 21.99% 6.78% 4.77% 4.52% 1.16% 6.57% 1.8% 2.87% 2.88%
2026/07/18 6.2% 27.04% 6.83% 4.92% 3.47% 0.84% 5.34% 1.97% 2.28% 0.67%
2026/07/19 4.93% 23.81% 5.79% 5.64% 4.26% 0.49% 8.92% 0.97% 1.07% 0.49%
2026/07/20 4.69% 24.89% 7.29% 7.66% 5.07% 0.43% 5.21% 1.54% 2.93% 1.23%
2026/07/21 5.08% 17.7% 7.37% 6.27% 2.58% 0.72% 6.36% 6.63% 2.35% 1.99%
2026/07/22 8.13% 9.31% 8.21% 6.44% 1.87% 5.56% 3.86% 3.83% 1.47% 2.51%
2026/07/23 8.17% 9.06% 6.08% 6.63% 1.71% 6.54% 5.11% 3.21% 1.73% 2%
2026/07/24 9% 8.01% 6.32% 7.49% 2.1% 6.37% 5.93% 2.98% 1.66% 2.16%
2026/07/25 8.08% 8.69% 5.33% 7.64% 2.03% 6.57% 5.39% 3% 1.43% 2.15%
2026/07/26 7.62% 8.52% 6.56% 7.19% 1.81% 6.25% 6.09% 3.26% 1.83% 2.68%
2026/07/27 8.6% 7.57% 5.68% 7.87% 2.83% 5.55% 5.37% 2.91% 2.29% 2.33%
2026/07/28 9.37% 8.13% 4.88% 7.31% 2.69% 6.18% 6.07% 2.14% 3.16% 1.67%
2026/07/29 9.85% 6.99% 3.9% 8.09% 2.81% 6.49% 4.56% 3.36% 2.08% 2.97%
2026/07/30 8.62% 7.05% 5.74% 8.4% 3.21% 6.46% 4.53% 3.1% 3.03% 1.57%
2026/07/31 9.92% 8.41% 6.89% 6.69% 4.35% 4.22% 3.32% 3.29% 2.6% 1.49%
  • medexpress.co.uk
  • myjuniper.co.uk
  • hollandandbarrett.com
  • pharmica.uk
  • vitabiotics.com
  • chemist-4-u.com
  • numan.com
  • pharmacyonline.co.uk
  • healf.com
  • ebay.co.uk

Copyright © Adthena. All rights reserved.

In July 2026, MedExpress.co.uk’s impression share fluctuated, peaking at 9.92% on the 31st. MyJuniper.co.uk started strong but declined, ending at 8.41%. HollandandBarrett.com saw a mid-month dip, closing at 6.89%. Pharmica.uk rose steadily, finishing at 6.69%. Vitabiotics.com experienced a drop, then recovered to 4.35%. Chemist-4-u.com surged mid-month, ending at 4.22%. Numan.com had a volatile month, closing at 3.32%. PharmacyOnline.co.uk remained stable, finishing at 3.29%. Healf.com saw a decline, ending at 2.6%. eBay.co.uk fluctuated, closing at 1.49%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Medicines

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Medicines - Last month
  1. 1
    Don't Waste Your Money - The "Top 5" Vitamin D of 2026 https://www.clinical-reviews.com

    Don't Waste Your Money On Vitamin D That Don't Work. See Top 5. Sponsored by Bettervits

  2. 2
    From Just £6.75/pack - Don't Pay Silly High Prices https://www.e-surgery.com/

    UK's Best Value Online Pharmacy. Only Genuine UK Medication. Free Discreet Shipping.

  3. 3
    Now £64*, Was £164* - Discreet, Next Day Delivery https://www.myjuniper.co.uk › weight › medication

    Weight Loss Medication Just £64* And various discounts Over 6 Months. Limited Time Only. No GP Or Pharmacy Visits, Just A Quick Online Consultation. Treatment Delivered To You. GPhC Regulated.

  4. 4
    From £46, was £149 - 1, 3, 6 or 12-Month Packages https://www.numan.com › weight-loss-uk › obesity-program

    Get £103 off your first month. Enjoy better discounts for longer packages. Weight management isn't just about looking good, it's also about feeling better.

  5. 5
    Morning After Pill Only £17.99 - Same Day Discreet Delivery https://www.pharmica.uk

    Buy Emergency Contraception Online. Free, Fast Prescription. Prevent Pregnancy Tablet. Lowest UK Price Guarantee. Trusted UK Pharmacy. Buy Reliable, Effective Branded Treatment. Free Private Prescription. UK Registered Pharmacy.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, five advertisers stand out with compelling offers. Clinical-reviews.com warns against ineffective Vitamin D, promoting Bettervits. E-surgery.com emphasizes affordability and authenticity in UK medications. Myjuniper.co.uk and Numan.com focus on weight loss, highlighting significant discounts and convenience. Pharmica.uk offers discreet, affordable emergency contraception, ensuring trust and reliability.

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