UK Healthcare & Medical Medicines - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Medicines category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Healthcare & Medical Medicines UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	67.1723619977
	32.8276380023

67%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	21
	79

21%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	2%
Transactional	5%
Navigational	1%
Seasonal	0%
Local	1%
Problem Solving	18%

Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Medicines brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
myjuniper.co.uk	10.87
medexpress.co.uk	8.91
hollandandbarrett.com	8.78
pharmica.uk	5.62
chemist-4-u.com	5.54
zavamed.com	5.26
numan.com	4.78
chequp.com	3.89
vitabiotics.com	3.73
simpleonlinepharmacy.co.uk	2.9
others	39.72

myjuniper.co.uk - 10.87%
medexpress.co.uk - 8.91%
hollandandbarrett.com - 8.78%
pharmica.uk - 5.62%
chemist-4-u.com - 5.54%
zavamed.com - 5.26%
numan.com - 4.78%
chequp.com - 3.89%
vitabiotics.com - 3.73%
simpleonlinepharmacy.co.uk - 2.9%
others - 39.72%

In the healthcare PPC landscape, ‘myjuniper.co.uk’ leads with 10.87% click share, while ‘others’ dominate at 39.72%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Medicines brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	numan.com	myjuniper.co.uk	medexpress.co.uk	zavamed.com	simpleonlinepharmacy.co.uk	chemist-4-u.com	hollandandbarrett.com	pharmica.uk	forhims.co.uk	chequp.com
2026/01/01	12.46%	14.38%	12%	4.73%	2.71%	5.58%	3.41%	4.41%	2.42%	10.66%
2026/01/02	12.17%	14.24%	12.99%	10.69%	2.35%	3.79%	2.75%	3.8%	2.32%	9.89%
2026/01/03	10.31%	14.15%	13.25%	10.71%	2.27%	5.7%	2.88%	3.93%	2.09%	9.98%
2026/01/04	12.02%	15.57%	13.51%	11.55%	2%	3.97%	2.67%	3.43%	1.72%	9.02%
2026/01/05	12.62%	16.06%	11.85%	14.62%	2.51%	4.11%	3.02%	4.13%	1.96%	6.46%
2026/01/06	7.92%	19.73%	10.55%	9.42%	2.44%	5.8%	3.09%	5.54%	1.87%	5.27%
2026/01/07	9.82%	21.88%	14.92%	0%	2.1%	6.08%	4.05%	3.68%	2.42%	7.27%
2026/01/08	1.17%	20.05%	14.68%	13.85%	1.74%	7.63%	2.32%	3.74%	1.79%	7.59%
2026/01/09	2.09%	21.27%	12.22%	10.16%	2.34%	3.83%	2.51%	3.68%	1.97%	8.39%
2026/01/10	2.42%	18.29%	13.31%	15.09%	2.28%	4.36%	2.09%	3.53%	2.13%	5.23%
2026/01/11	1.41%	17.84%	10.58%	13.87%	2.03%	4.54%	2.2%	3.72%	2.45%	7.03%
2026/01/12	1.58%	20.8%	12.99%	14.46%	2.21%	5.74%	1.66%	3.78%	2.35%	6.05%
2026/01/13	4.15%	17.51%	14.05%	11.89%	1.75%	5.7%	1.55%	3.66%	1.83%	6.19%
2026/01/14	4.63%	14.31%	13.76%	13.91%	2.09%	5.76%	1.5%	3.38%	1.77%	5.24%
2026/01/15	3.35%	13.76%	15.42%	14.01%	1.94%	4.56%	1.51%	3.34%	1.86%	5.27%
2026/01/16	2.08%	21.23%	12.19%	10.14%	2.33%	3.82%	2.51%	3.67%	1.96%	8.37%
2026/01/17	4.31%	16.17%	17.01%	10.8%	3.33%	5.31%	2.29%	4.04%	2.2%	5.55%
2026/01/18	8.04%	13.62%	15.06%	11.83%	2.45%	4.84%	2.06%	3.37%	1.98%	5.06%
2026/01/19	12%	14.92%	11.08%	9.62%	2.36%	2.58%	2.45%	5%	2.62%	3.88%
2026/01/20	15.03%	14.45%	13.33%	8.64%	2.27%	4.82%	2.36%	3.76%	2.25%	4.86%
2026/01/21	10.16%	13.27%	11.37%	11.37%	3.48%	3.36%	1.56%	3.36%	2.78%	4.56%
2026/01/22	12.37%	19.47%	11.26%	7.69%	2.57%	2.25%	1.82%	4.41%	2.92%	6.5%
2026/01/23	12.49%	14.51%	12.46%	7.57%	2.73%	2.61%	1.6%	3.8%	2.72%	4.72%
2026/01/24	13.86%	17.67%	12.94%	4.76%	5.04%	2.37%	1.86%	4.05%	3.37%	2.82%
2026/01/25	10.96%	17.83%	12.58%	6.08%	2.8%	2.79%	2.07%	4.76%	2.81%	3.97%
2026/01/26	9.01%	14.54%	13.42%	8.35%	2.71%	3.79%	2.32%	5.05%	2.54%	6.33%
2026/01/27	10.09%	17.14%	14.94%	3.91%	1.98%	5.57%	3.73%	4.49%	3.11%	3.6%
2026/01/28	7.97%	16.02%	15.92%	12.97%	3.46%	4.22%	3.7%	4.11%	3.19%	3.32%
2026/01/29	6.1%	14.37%	9.52%	11.75%	5.55%	4.52%	3.42%	4.36%	3.85%	2.74%
2026/01/30	9.65%	14.72%	13.82%	7.77%	5.2%	3.62%	2.97%	4.12%	3.99%	5.79%
2026/01/31	16.4%	14.38%	11.87%	6.75%	5.81%	5.09%	3.59%	3.44%	2.52%	1.96%

numan.com
myjuniper.co.uk
medexpress.co.uk
zavamed.com
simpleonlinepharmacy.co.uk
chemist-4-u.com
hollandandbarrett.com
pharmica.uk
forhims.co.uk
chequp.com

In January 2026, myjuniper.co.uk led PPC spend, peaking mid-month. Numan.com fluctuated, ending strong. Medexpress.co.uk and zavamed.com showed consistent activity. Simpleonlinepharmacy.co.uk and others maintained steady, lower spend.

Market Exposure

Competitor Count for UK Healthcare & Medical Medicines

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/01/01	274
2026/01/02	283
2026/01/03	290
2026/01/04	291
2026/01/05	307
2026/01/06	289
2026/01/07	289
2026/01/08	268
2026/01/09	275
2026/01/10	291
2026/01/11	293
2026/01/12	274
2026/01/13	278
2026/01/14	263
2026/01/15	290
2026/01/16	275
2026/01/17	273
2026/01/18	296
2026/01/19	268
2026/01/20	267
2026/01/21	272
2026/01/22	244
2026/01/23	257
2026/01/24	239
2026/01/25	241
2026/01/26	245
2026/01/27	254
2026/01/28	231
2026/01/29	251
2026/01/30	261
2026/01/31	249

January began with 274 advertisers, peaking at 307 on the 5th. A decline followed, ending the month at 249.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Medicines

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
numan.com	3.68%
mylondonpharmacy.co.uk	1.55%
onlineclinic.co.uk	0.93%
forhims.co.uk	0.87%
simpleonlinepharmacy.co.uk	0.76%
chequp.com	-1.11%
zavamed.com	-1.31%
healthexpress.co.uk	-1.35%
myjuniper.co.uk	-1.5%
chemist-4-u.com	-1.74%

Numan.com surged with a 3.68 increase, while chemist-4-u.com dropped by 1.74. Mylondonpharmacy.co.uk gained 1.55, contrasting myjuniper.co.uk’s 1.5 decline.

Campaign Efficiency

UK Healthcare & Medical Medicines Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	numan.com	hollandandbarrett.com	myjuniper.co.uk	medexpress.co.uk	chemist-4-u.com	pharmica.uk	zavamed.com	vitabiotics.com	forhims.co.uk	chequp.com
2026/01/01	8.32%	9.53%	10.37%	6.73%	6.05%	6.12%	2.22%	0%	1.96%	7.8%
2026/01/02	8.5%	8.94%	10.5%	7.92%	4.98%	5.77%	4.81%	1.3%	1.97%	7.21%
2026/01/03	6.82%	8.59%	9.82%	7.57%	5.95%	5.97%	5.2%	2.42%	1.74%	7.17%
2026/01/04	7.68%	8.84%	11.42%	8.19%	5.23%	5.37%	6.43%	2.48%	1.43%	6.5%
2026/01/05	7.64%	9.57%	11.1%	6.87%	5.28%	5.99%	7.07%	3.12%	1.58%	4.32%
2026/01/06	4.79%	9.06%	12.52%	5.04%	7.25%	7.94%	3.82%	2.99%	1.5%	2.69%
2026/01/07	6.5%	11.8%	14%	8.37%	6.95%	5.33%	0%	0%	1.86%	4.82%
2026/01/08	0.51%	8.17%	14.52%	8.87%	8.68%	5.88%	8%	1.96%	1.56%	5.23%
2026/01/09	1.14%	8.01%	14.97%	7.01%	5.14%	5.78%	6.32%	2.55%	1.66%	5.52%
2026/01/10	1.28%	7.26%	13.22%	8.25%	5.31%	5.33%	8.92%	1.81%	1.72%	4.21%
2026/01/11	0.77%	6.84%	12.53%	6.15%	5.32%	5.92%	7.38%	2.85%	1.98%	4.9%
2026/01/12	0.63%	5.66%	14.98%	7.76%	6%	6.19%	8.76%	2.13%	2.01%	4.9%
2026/01/13	3.07%	5.44%	12.66%	8.6%	5.6%	5.84%	6.89%	2.55%	1.61%	4.69%
2026/01/14	2.73%	4.89%	10.35%	8.68%	5.79%	5.64%	8.91%	2.62%	1.62%	4.41%
2026/01/15	2.17%	5.11%	10.68%	10.54%	5.15%	5.18%	9.5%	2%	1.62%	4.34%
2026/01/16	1.14%	8.01%	14.97%	7.01%	5.14%	5.78%	6.32%	2.55%	1.66%	5.52%
2026/01/17	2.56%	7.04%	11.25%	10.12%	4.89%	5.73%	6.38%	2.19%	1.86%	4.13%
2026/01/18	5.74%	6.93%	9.78%	9.28%	5.51%	5.58%	8.08%	2.3%	1.81%	3.82%
2026/01/19	6.39%	7.02%	10.09%	6.29%	3.35%	7.39%	6.36%	2.92%	2.21%	2.69%
2026/01/20	10.29%	6.53%	11.18%	9.49%	4.75%	5.78%	5.16%	2.36%	2.7%	3.6%
2026/01/21	7.04%	4.83%	10.62%	8.29%	3.42%	5.05%	8.97%	1.96%	3.51%	4.38%
2026/01/22	8.26%	5.02%	14.69%	7.61%	2.91%	6.72%	4.88%	1.74%	3.28%	6.15%
2026/01/23	10.21%	4.86%	11.77%	9.11%	2.89%	5.5%	5.47%	1.45%	2.8%	3.57%
2026/01/24	9.72%	6.06%	13.95%	9.21%	2.91%	5.84%	2.71%	1.69%	3.37%	2.41%
2026/01/25	7.6%	5.79%	12.85%	8.68%	3.14%	7.05%	4.23%	1.42%	2.81%	3.16%
2026/01/26	5.64%	6.56%	10.57%	8.16%	3.36%	7.18%	4.83%	2.86%	2.65%	5.24%
2026/01/27	6.05%	10.4%	12.05%	9.11%	5.39%	6.83%	1.83%	2.13%	2.9%	2.74%
2026/01/28	4.83%	9.6%	11.72%	9.93%	4.35%	6.38%	7.47%	2.75%	3.08%	3.06%
2026/01/29	3.1%	9.2%	9.84%	5.32%	5.29%	6.5%	6.18%	3.5%	3.53%	2.3%
2026/01/30	5.52%	9.16%	10.49%	7.94%	4.39%	6.87%	4.06%	2.73%	3.37%	4.79%
2026/01/31	11.38%	10.34%	10.22%	7.47%	5.21%	5.18%	3.27%	2.68%	2.26%	1.76%

numan.com
hollandandbarrett.com
myjuniper.co.uk
medexpress.co.uk
chemist-4-u.com
pharmica.uk
zavamed.com
vitabiotics.com
forhims.co.uk
chequp.com

In January 2026, myjuniper.co.uk led with consistent high impressions, peaking mid-month. numan.com saw fluctuations, ending strong. hollandandbarrett.com maintained stability, while zavamed.com and medexpress.co.uk showed varied trends. The month concluded with myjuniper.co.uk dominating.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Medicines

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Medicines - Last month

1
Bupa Weight Loss Injections - No Hidden Charges https://www.bupa.co.uk › weight-loss
Book A GP Consultation Online To See If Weight Loss Injections Are Right For You. Bupa Weight...
2
No GP Referral. All Online | Transparent Pricing From £109 https://go.chequp.com
Join the UK's most supportive weight loss programme, trusted by 100,000 UK customers.
3
Now £65, Was £164 | 6 Month Fix Price Ends Jan 31 https://www.myjuniper.co.uk › ny › offer
Weight loss medication just £65 with discounts over 6 months if you order before Jan 31st. Jumpstart your weight loss journey with Juniper...
4
Get £116 Off The New Year | Get £116 Off To Start 2026 https://www.numan.com
Get £116 off to start 2026. Find ongoing support with Numan’s weight management programme.
5
Buy Genuine Erection Treatment https://www.pharmica.uk
Pharmica™ UK Online Pharmacy — Trusted UK Pharmacy - Completely Confidential - Genuine Medication - Free Consultation. No Hidden Fees - Next Day Delivery - Buy with Confidence Now!

In the competitive landscape of weight loss and healthcare, Bupa, Chequp, MyJuniper, and Numan dominate with transparent pricing and enticing offers. Bupa highlights no hidden charges, while Chequp emphasizes online convenience. MyJuniper and Numan attract with significant discounts, fostering a supportive weight management journey. Pharmica stands out with its focus on genuine medication and confidentiality.

Frequently Asked Questions

Why is the UK Healthcare & Medical Medicines January 2026 Report useful and how should I use it?

Why is the UK Healthcare & Medical Medicines January 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Healthcare & Medical Medicines January 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Healthcare & Medical Medicines January 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Healthcare & Medical Medicines January 2026 Report?

The UK Healthcare & Medical Medicines January 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The UK Healthcare & Medical Medicines January 2026 Report aggregates data from across both device types and Google Shopping.
Who is this UK Healthcare & Medical Medicines January 2026 Report for?

The UK Healthcare & Medical Medicines January 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

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With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 UK Healthcare & Medical Medicines brands

Share of Spend for the top 10 UK Healthcare & Medical Medicines brands

Competitor Count for UK Healthcare & Medical Medicines

Market Loss & Market Gains for UK Healthcare & Medical Medicines

UK Healthcare & Medical Medicines Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Medicines

Frequently Asked Questions

Why is the UK Healthcare & Medical Medicines January 2026 Report useful and how should I use it?

Why is the UK Healthcare & Medical Medicines January 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Healthcare & Medical Medicines January 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Healthcare & Medical Medicines January 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

the7stars achieves Google Ads PPC campaign optimization​ with Adthena

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Get the full picture

See this data specific to your brand performance

Related reports

US Medicines

AUS Medicines

the7stars achieves Google Ads PPC campaign optimization with Adthena