US Healthcare & Medical Medicines - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Medicines category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Medicines – US

Google AI Overview visibility for Healthcare & Medical Medicines US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 71.5197542727
28.4802457273
71%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 29
71
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 9%
Navigational 2%
Seasonal 0%
Local 0%
Problem Solving 30%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Medicines brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
cvs.com 23.46
walgreens.com 6.6
ro.co 3.97
telyrx.com 3.39
lilly.com 2.81
goodrx.com 2.49
hellowisp.com 1.99
forhers.com 1.66
treatmyuti.com 1.56
vyepti.com 1.49
others 50.58
  • cvs.com - 23.46%
  • walgreens.com - 6.6%
  • ro.co - 3.97%
  • telyrx.com - 3.39%
  • lilly.com - 2.81%
  • goodrx.com - 2.49%
  • hellowisp.com - 1.99%
  • forhers.com - 1.66%
  • treatmyuti.com - 1.56%
  • vyepti.com - 1.49%
  • others - 50.58%

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CVS leads with 23.46% click share, followed by Walgreens at 6.6%. Ro.co and Telyrx trail behind. Others dominate with 50.58%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Medicines brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date cvs.com ro.co lilly.com forhers.com wegovy.com telyrx.com walgreens.com hims.com forbes.com goodrx.com
2026/07/01 9.43% 7.8% 5.89% 4.45% 2.47% 3.13% 2.51% 1.35% 3.13% 3.15%
2026/07/02 11.3% 8.61% 5.24% 3.29% 2.11% 3.11% 2.89% 1.48% 2.67% 2.88%
2026/07/03 12.85% 7.6% 6.32% 2.88% 2.59% 3.69% 3.43% 1.37% 1.94% 2.63%
2026/07/04 10.93% 6.75% 6.12% 3.43% 1.59% 3.87% 3.52% 1.37% 1.65% 2.72%
2026/07/05 9.78% 7.69% 5.39% 2.82% 1.26% 3.62% 3.57% 1.97% 1.68% 3.67%
2026/07/06 10.36% 8.06% 5.33% 3.16% 1.03% 3.56% 2.31% 2.54% 1.57% 4.14%
2026/07/07 9.61% 8.62% 4.81% 3.61% 1.61% 2.94% 3.71% 2.56% 1.65% 3.63%
2026/07/08 14.08% 8.18% 4.83% 3.28% 2.29% 2.5% 2.96% 2.02% 1.61% 3.4%
2026/07/09 15.16% 8.36% 4.71% 3.67% 1.65% 3.05% 2.68% 1.88% 1.18% 2.33%
2026/07/10 14.22% 8.44% 4.57% 3.16% 2.82% 3.04% 2.77% 1.83% 1.63% 2.05%
2026/07/11 15.11% 7.72% 4.21% 2.52% 2.15% 5.96% 3.15% 1.9% 1.79% 1.99%
2026/07/12 13.34% 6.79% 4.13% 2.48% 2.89% 4.85% 3.77% 1.67% 2.19% 1.83%
2026/07/13 12.45% 7.57% 6.09% 2.51% 3.09% 3.05% 1.92% 1.63% 2.35% 2.74%
2026/07/14 10.33% 8.53% 6.12% 3.08% 3.1% 2.32% 2.45% 2.03% 2.23% 2.75%
2026/07/15 11.71% 8.14% 5.44% 4.39% 3.88% 1.92% 2.51% 2.64% 2.68% 2.74%
2026/07/16 11.57% 9.47% 6.97% 5.01% 3.89% 1.76% 1.43% 2.59% 3.05% 2.81%
2026/07/17 10.92% 7.45% 7.79% 4.12% 3.68% 1.98% 2.67% 2.33% 2.78% 2.88%
2026/07/18 11.09% 8.03% 5.02% 5.03% 2.86% 2.78% 2.71% 2.53% 2.7% 2.53%
2026/07/19 14.73% 7.35% 4.6% 3.8% 2.53% 3.61% 3.45% 2.7% 1.85% 2.92%
2026/07/20 12.61% 7.8% 5.98% 4.61% 2.8% 3.74% 4.05% 2.43% 1.84% 2.51%
2026/07/21 10.28% 8.49% 6.09% 3.1% 3.09% 2.31% 2.44% 2.02% 2.23% 2.74%
2026/07/22 13.05% 8.32% 5.18% 4.36% 2.01% 3.79% 2.91% 2.69% 2.3% 2.76%
2026/07/23 11.62% 8.45% 5.16% 4.04% 1.89% 3.29% 2.52% 2.99% 2.06% 2.27%
2026/07/24 12.88% 7.55% 5.84% 3.99% 2.01% 3.42% 2.95% 2.91% 2.05% 1.86%
2026/07/25 11.52% 8.13% 5.82% 4.33% 2.21% 3.35% 2.74% 2.42% 2.45% 1.95%
2026/07/26 12.85% 7.4% 5.4% 3.87% 1.46% 3.94% 2.71% 2.6% 2% 1.93%
2026/07/27 11.25% 8.19% 5.46% 4.95% 2.44% 3.36% 2.8% 2.65% 2.6% 1.61%
2026/07/28 10.43% 8.1% 6.39% 3.46% 2.22% 2.88% 2.51% 2.45% 2.57% 2.09%
2026/07/29 10.76% 8.71% 7.25% 3.51% 3.73% 2.6% 2.21% 2.25% 3.09% 2.18%
2026/07/30 11.05% 8.37% 6.18% 4.25% 3.91% 3.17% 1.85% 2.53% 2.5% 1.8%
2026/07/31 10.63% 8.34% 6.16% 4.01% 3.05% 2.95% 2.65% 2.48% 2.44% 1.77%
  • cvs.com
  • ro.co
  • lilly.com
  • forhers.com
  • wegovy.com
  • telyrx.com
  • walgreens.com
  • hims.com
  • forbes.com
  • goodrx.com

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CVS.com led July with a peak spend share of 15.16% on the 9th. Ro.co maintained steady growth, peaking at 9.47% on the 16th. Lilly.com saw fluctuations, ending at 6.16%. Forhers.com and Wegovy.com showed moderate activity, while Telyrx.com and Walgreens.com had varied trends. Hims.com, Forbes.com, and Goodrx.com had lower, stable shares.

Market Exposure

Competitor Count for US Healthcare & Medical Medicines

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 1753
2026/07/02 1756
2026/07/03 1768
2026/07/04 1801
2026/07/05 1813
2026/07/06 1837
2026/07/07 1821
2026/07/08 1785
2026/07/09 1735
2026/07/10 1797
2026/07/11 1793
2026/07/12 1763
2026/07/13 1729
2026/07/14 1723
2026/07/15 1653
2026/07/16 1633
2026/07/17 1646
2026/07/18 1647
2026/07/19 1644
2026/07/20 1603
2026/07/21 1723
2026/07/22 1899
2026/07/23 1909
2026/07/24 1940
2026/07/25 1951
2026/07/26 1982
2026/07/27 1859
2026/07/28 1868
2026/07/29 1779
2026/07/30 1823
2026/07/31 1803

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July saw a dynamic shift in distinct advertisers, starting at 1,753 and peaking at 1,982. Mid-month dips were followed by a strong recovery, ending at 1,803.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Medicines

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
cvs.com 1.78%
walgreens.com 0.59%
ubrelvy.com 0.41%
forhers.com 0.35%
hims.com 0.34%
miralax.com -0.21%
starfish.com -0.22%
tylenol.com -0.25%
hellowisp.com -0.32%
goodrx.com -0.63%

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CVS.com surged with a 1.78 increase, while GoodRx.com dropped by 0.63. Walgreens.com gained 0.59, contrasting with Hellowisp.com’s 0.32 decline.

Campaign Efficiency

US Healthcare & Medical Medicines Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date cvs.com ro.co walgreens.com telyrx.com lilly.com forhers.com hellowisp.com hims.com vyepti.com goodrx.com
2026/07/01 10.66% 5.61% 4.19% 4.11% 3.44% 3.35% 2.09% 1.06% 3.34% 2.31%
2026/07/02 16.06% 5.57% 4.43% 3.99% 2.95% 2.15% 1.98% 1.17% 3.18% 2.2%
2026/07/03 16.68% 5.23% 4.79% 4.76% 3.26% 1.85% 1.97% 1.02% 2.61% 1.86%
2026/07/04 12.25% 4.83% 4.77% 4.81% 3.32% 2.42% 2.51% 1.11% 2.49% 2.32%
2026/07/05 11.41% 5.19% 5.07% 4.7% 2.84% 1.82% 2.62% 1.53% 2.92% 2.9%
2026/07/06 12.59% 5.39% 3.43% 4.61% 2.8% 2.19% 2.52% 2.02% 2.83% 3.23%
2026/07/07 11.76% 5.82% 5.02% 3.74% 2.73% 2.62% 2.83% 1.99% 2.93% 2.94%
2026/07/08 18.32% 5.41% 5.05% 3.03% 2.58% 2.36% 3.01% 1.56% 2.55% 2.61%
2026/07/09 23.59% 5.36% 5.14% 3.53% 2.16% 2.42% 3.26% 1.36% 1.59% 1.73%
2026/07/10 24.2% 5.24% 5.7% 3.72% 1.94% 1.94% 2.46% 1.27% 1.38% 1.47%
2026/07/11 24.58% 4.62% 5.56% 7.18% 1.76% 1.57% 2.08% 1.25% 1.04% 1.39%
2026/07/12 24.04% 4.11% 7.35% 5.59% 1.82% 1.5% 1.8% 1.12% 1.28% 1.29%
2026/07/13 22.68% 4.6% 4.03% 3.88% 2.59% 1.55% 2.37% 1.17% 2.07% 2.05%
2026/07/14 20.03% 5.29% 5.32% 3.02% 2.69% 1.93% 1.82% 1.54% 2.11% 2.01%
2026/07/15 22.72% 4.87% 5.9% 2.53% 2.53% 2.72% 2.43% 1.86% 1.94% 1.92%
2026/07/16 22.13% 5.78% 2.84% 2.43% 3.41% 3.19% 2.12% 2.11% 2.33% 2.13%
2026/07/17 21.97% 4.65% 5.6% 2.5% 3.4% 2.75% 1.66% 1.81% 2.15% 2.11%
2026/07/18 21.69% 5.1% 6.16% 3.62% 2.43% 3.1% 2.01% 1.88% 1.75% 1.88%
2026/07/19 24.32% 4.59% 7.01% 4.52% 2.2% 2.33% 1.83% 1.83% 1.42% 1.98%
2026/07/20 23.76% 4.81% 8.21% 4.28% 2.48% 2.61% 2.06% 1.67% 1.31% 1.62%
2026/07/21 20.03% 5.29% 5.32% 3.02% 2.69% 1.93% 1.82% 1.54% 2.11% 2.01%
2026/07/22 23.25% 5.14% 6.08% 4.54% 2.35% 2.66% 2.16% 1.96% 1.58% 1.88%
2026/07/23 21.42% 5.41% 5.49% 4.03% 2.4% 2.4% 2.18% 2.18% 1.73% 1.68%
2026/07/24 22.63% 4.79% 5.94% 4.19% 2.76% 2.37% 1.99% 2.13% 1.87% 1.38%
2026/07/25 20.63% 5.02% 5.37% 4.07% 2.77% 2.7% 2.13% 1.83% 1.83% 1.47%
2026/07/26 21.5% 4.62% 5.31% 4.64% 2.6% 2.44% 2.32% 1.91% 1.87% 1.45%
2026/07/27 18.54% 5.22% 5.76% 4.22% 2.93% 3.2% 1.71% 1.95% 2.14% 1.13%
2026/07/28 17.87% 5.43% 5.23% 3.58% 3.34% 2.16% 2% 1.92% 2.22% 1.49%
2026/07/29 20.26% 5.76% 4.91% 3.58% 3.31% 2.28% 2.09% 1.69% 2.16% 1.56%
2026/07/30 19.73% 5.38% 4.57% 4.24% 3.14% 2.86% 2.14% 1.88% 1.96% 1.42%
2026/07/31 19.44% 5.5% 5.34% 3.82% 2.98% 2.62% 2.4% 1.82% 1.68% 1.2%
  • cvs.com
  • ro.co
  • walgreens.com
  • telyrx.com
  • lilly.com
  • forhers.com
  • hellowisp.com
  • hims.com
  • vyepti.com
  • goodrx.com

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In July 2026, CVS.com led with a peak impression share of 24.58% on July 11. Walgreens.com saw a notable rise, reaching 8.21% on July 20. Ro.co maintained a steady presence, while Telyrx.com and Lilly.com experienced fluctuations. The month concluded with CVS.com still dominant, but with a slight dip to 19.44%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Medicines

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Medicines - Last month
  1. 1
    Yeast Infection Treatment Now - Same-Day Pharmacy Pick Up https://www.goodrx.com/

    Think you might have a yeast infection? Check your symptoms and get treated online today.

  2. 2
    Foundayo™ (orforglipron) - A Lilly Medicine http://foundayo.lilly.com/

    FDA-Approved Treatment. Indication & Safety Summary with Warnings. A Lilly Medicine.

  3. 3
    Start Tirzepatide For Just $39 - $0 for Zepbound Delivery https://www.ro.co/glp-1/zepbound

    Ongoing reqd membership & med cost vary. See Rx warning. Whether you're...

  4. 4
    Migraine Medication - FDA-Approved Medication Prescription treatment website

    Frustrated by migraine days? Consider another treatment option.

  5. 5
    Migraine Preventive Treatment - FDA-Approved Treatment Option Prescription treatment website

    See if this treatment is an appropriate migraine prevention option for your patients.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, GoodRx stands out with its immediate yeast infection solutions, while Lilly’s Foundayo™ emphasizes FDA approval and safety. Ro.co offers affordable Tirzepatide, and Vyepti focuses on migraine relief and prevention, highlighting FDA-approved options.

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