US Healthcare & Medical Medicines - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Medicines category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Medicines – US

Google AI Overview visibility for Healthcare & Medical Medicines US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 58.8071073617
41.1928926383
58%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 32
68
32%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 6%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 35%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Medicines brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
cvs.com 34.69
walgreens.com 7.73
uqora.com 2.67
vyepti.com 1.83
goodrx.com 1.61
treatmyuti.com 1.07
lilly.com 1.04
nurtec.com 1.01
admired.com 0.96
pfizerforall.com 0.9
others 46.49
  • cvs.com - 34.69%
  • walgreens.com - 7.73%
  • uqora.com - 2.67%
  • vyepti.com - 1.83%
  • goodrx.com - 1.61%
  • treatmyuti.com - 1.07%
  • lilly.com - 1.04%
  • nurtec.com - 1.01%
  • admired.com - 0.96%
  • pfizerforall.com - 0.9%
  • others - 46.49%

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In the competitive landscape of Google PPC ads, CVS dominates with a 34.69% click share. Walgreens follows at 7.73%, while ‘others’ collectively hold a significant 46.49%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Medicines brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date cvs.com nurtec.com walgreens.com uqora.com ozempic.com vyepti.com goodrx.com ro.co lilly.com wegovy.com
2025/12/01 16.4% 1.88% 3.24% 2.42% 3.47% 2.1% 2.96% 4.12% 2.87% 3.33%
2025/12/02 25.13% 1.52% 5.29% 3.11% 3.43% 1.13% 2.9% 3.26% 2.05% 0.74%
2025/12/03 27.12% 1.46% 3.85% 3.46% 0.86% 1.88% 1.81% 3.93% 2.11% 2.23%
2025/12/04 22.22% 1.39% 2.32% 2.58% 3.28% 2.3% 1.49% 3.94% 2.74% 2.41%
2025/12/05 26.93% 1.61% 2.84% 1.59% 1.59% 2.54% 1.76% 3.34% 2.76% 2.65%
2025/12/06 23.3% 1.82% 3.39% 2.05% 3.61% 2.89% 1.43% 3.06% 3.14% 2.63%
2025/12/07 19.23% 1.61% 3.42% 2.7% 3.57% 3.02% 1.94% 3.96% 3.55% 1.94%
2025/12/08 13.61% 1.98% 2.1% 2.57% 2.84% 3.28% 2.01% 6.04% 3.96% 3.96%
2025/12/09 13.04% 2.07% 2.33% 3.17% 2.21% 3.05% 2.06% 5.89% 3.75% 2.65%
2025/12/10 15.55% 2.1% 2.9% 3.15% 0.48% 3.1% 2.23% 5.86% 2.85% 2.61%
2025/12/11 13.92% 1.79% 2.5% 2.61% 1.78% 3.23% 2.04% 4.09% 3.32% 2.42%
2025/12/12 12.17% 1.89% 2.28% 3.02% 5.34% 3.83% 1.97% 0.92% 3.26% 3.38%
2025/12/13 13.86% 1.54% 3.53% 3.86% 2.05% 3.36% 2.31% 0.43% 2.25% 1.42%
2025/12/14 11.9% 2% 2.27% 2.76% 5.26% 3.19% 2.26% 0.99% 2.98% 2.46%
2025/12/15 12.09% 2.49% 2.69% 2.07% 2.72% 3.68% 1.95% 1.53% 3% 4.04%
2025/12/16 12.67% 2.37% 3.99% 2.39% 1.74% 3.52% 2% 0.96% 2.54% 2.88%
2025/12/17 10.78% 2.32% 3.27% 3.73% 3.32% 3.49% 1.82% 0.69% 2.97% 3.39%
2025/12/18 16.86% 1.54% 5.67% 3.54% 2.85% 2.84% 1.59% 1.09% 2.59% 3.16%
2025/12/19 17.58% 2.91% 4.97% 2.7% 2.25% 3.33% 1.97% 1.09% 2.45% 2.25%
2025/12/20 21.12% 2.77% 5.93% 3.07% 1.73% 3.01% 1.95% 0.62% 1.96% 1.94%
2025/12/21 21.41% 2.41% 5.45% 2.68% 0.27% 2.77% 2.05% 0.54% 2.43% 2.28%
2025/12/22 32.48% 1.64% 5.11% 2.99% 0.31% 2.22% 1.1% 0.32% 1.4% 1.39%
2025/12/23 27.58% 1.27% 5.24% 3.16% 1.65% 2.18% 1.26% 0.7% 2.03% 1.31%
2025/12/24 25.75% 1.31% 6.96% 2.4% 2.9% 2.26% 1.09% 1.08% 1.85% 1.37%
2025/12/25 24.36% 1.5% 5.02% 2.23% 0.48% 2.8% 1.64% 0.61% 2.14% 2.57%
2025/12/26 16.02% 1.57% 4.92% 2.55% 2.9% 3.52% 1.86% 0.61% 2.91% 1.44%
2025/12/27 18.63% 0.83% 5.02% 3.12% 2.03% 2.82% 2.3% 0.8% 2.34% 2.41%
2025/12/28 16.99% 0.74% 5.59% 2.97% 4.2% 2.78% 1.63% 1.51% 2.95% 3.55%
2025/12/29 18.82% 0.92% 4.61% 2.9% 4.21% 2.1% 1.54% 1.34% 3.28% 1.2%
2025/12/30 21.07% 1.29% 4.4% 3.58% 4.4% 1.91% 0.8% 1.5% 1.81% 0.01%
2025/12/31 23.12% 4.12% 3.81% 3.81% 2.07% 1.92% 0.99% 0.97% 0.93% 0.01%
  • cvs.com
  • nurtec.com
  • walgreens.com
  • uqora.com
  • ozempic.com
  • vyepti.com
  • goodrx.com
  • ro.co
  • lilly.com
  • wegovy.com

Copyright © Adthena. All rights reserved.

CVS dominated December’s PPC landscape, peaking mid-month. Walgreens and Uqora showed consistent growth, while Nurtec and Ozempic fluctuated. The month concluded with CVS leading, followed by Walgreens.

Market Exposure

Competitor Count for US Healthcare & Medical Medicines

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 1910
2025/12/02 1919
2025/12/03 2058
2025/12/04 2058
2025/12/05 2126
2025/12/06 2083
2025/12/07 2040
2025/12/08 1996
2025/12/09 2053
2025/12/10 2035
2025/12/11 2054
2025/12/12 2040
2025/12/13 1961
2025/12/14 1993
2025/12/15 1996
2025/12/16 2014
2025/12/17 1944
2025/12/18 2078
2025/12/19 2096
2025/12/20 2091
2025/12/21 2129
2025/12/22 2253
2025/12/23 2264
2025/12/24 2245
2025/12/25 2186
2025/12/26 2127
2025/12/27 2164
2025/12/28 2161
2025/12/29 2165
2025/12/30 2129
2025/12/31 2106

Copyright © Adthena. All rights reserved.

December saw a dynamic shift in distinct advertisers, starting at 1,910 and peaking at 2,264. The month concluded with 2,106 advertisers, reflecting a vibrant competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Medicines

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
cvs.com 8.83%
walgreens.com 3.72%
treatmyuti.com 0.4%
telyrx.com 0.27%
azoproducts.com 0.22%
lilly.com -0.53%
pfizerforall.com -0.62%
goodrx.com -0.64%
vyepti.com -0.74%
ro.co -0.94%

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Walgreens and CVS saw significant click share growth, with CVS leading at 8.83%. Meanwhile, ro.co experienced the largest decline, dropping by 0.94%.

Campaign Efficiency

US Healthcare & Medical Medicines Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date cvs.com walgreens.com uqora.com treatmyuti.com vyepti.com admired.com prevention.com thorne.com goodrx.com lilly.com
2025/12/01 28.72% 5.39% 2.58% 0.81% 2.12% 1.24% 1.59% 1.12% 1.61% 1.56%
2025/12/02 41.38% 7.43% 2.7% 0.81% 0.9% 1.14% 0.63% 1.8% 1.17% 0.93%
2025/12/03 40.79% 4.95% 2.95% 1.42% 1.55% 1.17% 0.91% 1.19% 0.92% 0.96%
2025/12/04 34.84% 3.55% 2.58% 1.16% 2.21% 1.21% 1.29% 1.28% 0.87% 1.53%
2025/12/05 39.52% 3.73% 1.6% 0.95% 2.37% 0.91% 1.04% 1.37% 1.12% 1.51%
2025/12/06 37.02% 4.74% 2.01% 0.72% 2.66% 0.95% 0.84% 1.51% 0.85% 1.62%
2025/12/07 32.94% 4.89% 2.81% 0.8% 2.96% 1.06% 0.97% 1.24% 1.18% 1.75%
2025/12/08 25.36% 2.96% 3.01% 0.78% 3.61% 1.11% 1.4% 1.44% 1.3% 2.36%
2025/12/09 23.24% 4.06% 3.51% 1.21% 3.32% 1.39% 1.27% 1.38% 1.38% 2.09%
2025/12/10 27% 4.53% 3.19% 1.3% 3.24% 1.56% 1.16% 1.09% 1.42% 1.63%
2025/12/11 25.37% 3.88% 2.86% 0.98% 3.4% 1.16% 1.12% 1.39% 1.3% 1.81%
2025/12/12 22.28% 3.7% 3.35% 0.67% 4.21% 0.98% 1.19% 1.24% 1.36% 2.12%
2025/12/13 23.42% 5.21% 3.77% 0.97% 3.44% 0.98% 1.53% 1.51% 1.52% 1.39%
2025/12/14 21.59% 3.79% 3.29% 1.08% 3.56% 1.02% 1.51% 0.98% 1.48% 1.98%
2025/12/15 22.09% 4.31% 2.5% 0.78% 4.09% 1.12% 1.35% 0.91% 1.19% 1.91%
2025/12/16 22.11% 6.07% 2.73% 1.32% 3.78% 1.34% 1.47% 1.1% 1.25% 1.6%
2025/12/17 19.35% 5.35% 4.32% 1.13% 3.81% 1.37% 1.21% 0.89% 1.16% 1.93%
2025/12/18 30.05% 8.94% 3.55% 1.61% 2.68% 1.23% 1.09% 0.9% 0.94% 1.35%
2025/12/19 31.84% 7.97% 2.67% 1.01% 3.11% 1.02% 1.01% 1.02% 1.18% 1.27%
2025/12/20 35.47% 9% 2.84% 1.32% 2.62% 1.26% 1.2% 0.88% 1.1% 0.97%
2025/12/21 34.53% 7.95% 2.51% 0.99% 2.38% 1.09% 1.08% 1.23% 1.13% 1.09%
2025/12/22 45.44% 6.71% 2.42% 0.99% 1.64% 0.82% 0.45% 1.08% 0.52% 0.58%
2025/12/23 40.32% 7.23% 2.77% 1.31% 1.68% 0.94% 0.52% 1.4% 0.69% 0.91%
2025/12/24 39.47% 10.1% 2.18% 1.14% 1.85% 0.81% 0.74% 1.17% 0.59% 0.87%
2025/12/25 39.71% 7.3% 2.19% 1.4% 2.37% 0.77% 0.9% 0.82% 0.98% 0.96%
2025/12/26 29.06% 7.94% 2.42% 1.14% 3.35% 0.94% 1.25% 0.92% 1.21% 1.6%
2025/12/27 31.23% 7.49% 3.16% 1.92% 2.56% 1.16% 1.07% 0.87% 1.38% 1.22%
2025/12/28 30.11% 8.04% 3.08% 1.18% 2.63% 1.03% 1.24% 1.16% 0.97% 1.62%
2025/12/29 32.02% 7.41% 3.04% 2.17% 2.03% 1.26% 1.12% 1.24% 0.92% 1.72%
2025/12/30 35.83% 7.42% 3.62% 1.74% 1.66% 1.21% 1.11% 1.05% 0.39% 0.89%
2025/12/31 38.76% 6.18% 3.68% 2.4% 1.61% 1.36% 1.36% 1.11% 0.48% 0.48%
  • cvs.com
  • walgreens.com
  • uqora.com
  • treatmyuti.com
  • vyepti.com
  • admired.com
  • prevention.com
  • thorne.com
  • goodrx.com
  • lilly.com

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CVS.com dominated December, peaking at 45.44% on the 22nd. Walgreens.com saw a steady rise, ending at 6.18%. Uqora.com fluctuated, closing at 3.68%. Treatmyuti.com and Vyepti.com showed modest gains, while others remained stable.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Medicines

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Medicines - Last month
  1. 1
    Mounjaro® (tirzepatide) - A Lilly Medicine https://mounjaro.lilly.com/

    Indication & Safety Summary With Warnings.

  2. 2
    How to treat a UTI - Home Remedies for UTIs https://www.nafc.org › uti

    Know the facts about urinary tract infections and how to treat them.

  3. 3
    Types Of Migraine Treatments | Breaking Down The Options Prescription treatment website

    Discover the types of Rx treatment for migraine & see a guide for talking to your doctor.

  4. 4
    Migraine Medication - FDA-Approved Medication Prescription treatment website

    Learn how preventive migraine medication works. Visit the patient website to read more.

  5. 5
    Migraine Preventive Treatment | FDA-Approved Treatment Option

    Find resources for this migraine treatment. Efficacy and safety information are available. See if this treatment is an appropriate migraine prevention...

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, Lilly’s Mounjaro® stands out with its focus on safety and warnings. NAFC.org educates on UTI remedies, while Nurtec and Vyepti emphasize migraine treatment options, highlighting FDA approval and patient resources.

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