US Healthcare & Medical Medicines - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Medicines category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Medicines – US

Google AI Overview visibility for Healthcare & Medical Medicines US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 72.4492269865
27.5507730135
72%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 28
72
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 11%
Navigational 3%
Seasonal 0%
Local 0%
Problem Solving 30%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Medicines brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
cvs.com 26.48
lilly.com 4
ro.co 3.77
walgreens.com 3.64
telyrx.com 2.92
goodrx.com 2.72
hellowisp.com 1.97
wegovy.com 1.74
vyepti.com 1.69
treatmyuti.com 1.65
others 49.42
  • cvs.com - 26.48%
  • lilly.com - 4%
  • ro.co - 3.77%
  • walgreens.com - 3.64%
  • telyrx.com - 2.92%
  • goodrx.com - 2.72%
  • hellowisp.com - 1.97%
  • wegovy.com - 1.74%
  • vyepti.com - 1.69%
  • treatmyuti.com - 1.65%
  • others - 49.42%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, CVS dominates with 26.48% click share, while ‘others’ collectively hold 49.42%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Medicines brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date cvs.com lilly.com ro.co wegovy.com goodrx.com hellowisp.com telyrx.com treatmyuti.com hims.com forbes.com
2026/08/01 12.05% 4.75% 7.65% 2.69% 1.85% 1.67% 3.06% 2.08% 2.34% 2.18%
2026/08/02 12.84% 4.38% 6.5% 3.87% 2.04% 1.99% 2.94% 2.5% 2.1% 2.4%
2026/08/03 10.91% 6.05% 7.48% 3.74% 2.04% 2.08% 3.55% 2.4% 1.98% 2.4%
2026/08/04 13.32% 5.29% 7.05% 2.41% 2.09% 2.21% 2.58% 2.73% 2.2% 2.18%
2026/08/05 13.7% 5.55% 5.93% 3.8% 2.46% 1.77% 3.23% 1.73% 2.61% 1.54%
2026/08/06 11.38% 7.18% 7.08% 4.84% 2.54% 1.45% 2.34% 0.97% 2.76% 1.69%
2026/08/07 13.27% 7.82% 6.26% 4.64% 2.75% 1.84% 2.13% 2.06% 2% 2.26%
2026/08/08 13.34% 7.62% 6.6% 5.18% 1.68% 1.52% 2.26% 1.11% 1.84% 3.08%
2026/08/09 15.92% 7.17% 5.7% 5.45% 2.74% 1.96% 2.41% 2.46% 2.06% 2.07%
2026/08/10 15.4% 7.72% 6.39% 4.12% 3.03% 1.27% 2.21% 2.09% 1.92% 3.1%
2026/08/11 14.32% 7.62% 5.98% 4.14% 2.66% 2.11% 2.7% 2.42% 2.22% 2.37%
2026/08/12 12.41% 6.43% 6.66% 3.65% 2.67% 2.1% 3.72% 2.69% 2.2% 1.81%
2026/08/13 13.06% 7.05% 6.31% 3.74% 2.91% 3.01% 3.62% 2.43% 2.26% 1.77%
2026/08/14 12.99% 6.93% 7.04% 3.71% 3.14% 2.35% 3.04% 2.07% 2.47% 2.46%
2026/08/15 10.59% 7.05% 7.57% 3.88% 2.85% 2.1% 4.06% 1.55% 2.03% 2.34%
2026/08/16 11.56% 7.78% 7.74% 2.62% 3.74% 2.44% 3.2% 2.06% 1.99% 2.28%
2026/08/17 11.28% 7.66% 7.45% 4.72% 3.91% 2.5% 3.2% 1.68% 1.98% 2.46%
2026/08/18 12.31% 8.8% 8.19% 4.43% 2.66% 3.05% 4.1% 2.22% 2.39% 2%
2026/08/19 11.49% 9.65% 8.76% 4.73% 2.69% 1.63% 3.52% 1.12% 2.38% 1.8%
2026/08/20 10.49% 8.86% 7.79% 4.64% 2.58% 1.93% 2.92% 1.7% 2.79% 2.09%
2026/08/21 11.11% 9.14% 8.77% 4.79% 2.57% 1.31% 2.67% 1.44% 2.22% 2.12%
2026/08/22 12.43% 8.14% 7.86% 3.34% 2.62% 1.7% 2.97% 1.73% 2.55% 2.56%
2026/08/23 13.61% 7.66% 7.45% 3.76% 2.49% 1.99% 3.13% 1.88% 2.11% 2.1%
2026/08/24 12.35% 7.99% 8.34% 3.91% 2.12% 2.14% 3.05% 2.04% 1.74% 2.74%
2026/08/25 12.94% 7.98% 7.12% 4.46% 3.15% 2.26% 2.72% 2.08% 1.89% 2.12%
2026/08/26 12.47% 7.85% 7.7% 4.46% 2.96% 2.18% 2.69% 2.46% 2.35% 2%
2026/08/27 12.13% 7.61% 8.7% 4.92% 3.2% 1.81% 2.32% 1.98% 2.54% 2.12%
2026/08/28 11.38% 7.63% 8.45% 4.47% 3.35% 2.34% 2.56% 1.89% 2.25% 2.08%
2026/08/29 10.43% 8.25% 7.57% 4.18% 3.87% 2.07% 2.22% 1.91% 2.06% 2.44%
2026/08/30 11.25% 7.82% 8.07% 3.37% 3.73% 2.4% 2.51% 2.13% 1.96% 2.24%
2026/08/31 12.64% 8.87% 7.12% 4.26% 3.72% 2.87% 2.68% 2.08% 1.82% 1.59%
  • cvs.com
  • lilly.com
  • ro.co
  • wegovy.com
  • goodrx.com
  • hellowisp.com
  • telyrx.com
  • treatmyuti.com
  • hims.com
  • forbes.com

Copyright © Adthena. All rights reserved.

In August 2026, CVS led with fluctuating spend shares, peaking mid-month. Lilly and Ro.co showed steady growth, while Wegovy and GoodRx had moderate increases. Hims and Forbes experienced minor fluctuations. The month ended with CVS maintaining dominance.

Market Exposure

Competitor Count for US Healthcare & Medical Medicines

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 1823
2026/08/02 1806
2026/08/03 1780
2026/08/04 1839
2026/08/05 1648
2026/08/06 1587
2026/08/07 1527
2026/08/08 1458
2026/08/09 1465
2026/08/10 1515
2026/08/11 1569
2026/08/12 1543
2026/08/13 1548
2026/08/14 1541
2026/08/15 1529
2026/08/16 1497
2026/08/17 1514
2026/08/18 1458
2026/08/19 1444
2026/08/20 1491
2026/08/21 1484
2026/08/22 1489
2026/08/23 1489
2026/08/24 1509
2026/08/25 1450
2026/08/26 1478
2026/08/27 1493
2026/08/28 1501
2026/08/29 1511
2026/08/30 1485
2026/08/31 1449

Copyright © Adthena. All rights reserved.

August began with 1,823 advertisers, peaking at 1,839 on the 4th. A decline followed, reaching 1,444 by the 19th. The month concluded with 1,449 advertisers, reflecting a downward trend.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Medicines

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ro.co 0.73%
lilly.com 0.65%
covermymeds.health 0.43%
azoproducts.com 0.35%
vyepti.com 0.32%
treatmyuti.com -0.15%
optum.com -0.28%
forhers.com -0.29%
cvs.com -2.08%
walgreens.com -2.16%

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Walgreens and CVS saw significant declines in click share, dropping by 2.16% and 2.08% respectively. Meanwhile, ro.co and lilly.com experienced notable increases, gaining 0.73% and 0.65%.

Campaign Efficiency

US Healthcare & Medical Medicines Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date cvs.com ro.co lilly.com hellowisp.com telyrx.com vyepti.com goodrx.com treatmyuti.com ziphealth.co walgreens.com
2026/08/01 22.17% 4.79% 2.39% 1.86% 3.55% 1.92% 1.3% 1.84% 1.83% 4.9%
2026/08/02 22.49% 4.1% 2.37% 2.21% 3.72% 1.88% 1.34% 2.32% 1.78% 5.44%
2026/08/03 20.96% 4.89% 2.76% 2.43% 4.44% 2.03% 1.56% 2.2% 1.57% 4.74%
2026/08/04 23.25% 4.53% 2.46% 2.39% 3.13% 1.74% 1.36% 2.49% 1.75% 5.12%
2026/08/05 26.2% 3.65% 2.5% 1.92% 3.69% 1.91% 1.61% 1.53% 1.85% 5.19%
2026/08/06 25.28% 4.33% 3.28% 1.67% 2.78% 2.26% 1.8% 0.85% 1.78% 3.84%
2026/08/07 26.97% 3.92% 3.6% 2.16% 2.57% 2.29% 1.85% 1.99% 1.31% 3.6%
2026/08/08 27.93% 3.96% 3.22% 1.68% 2.72% 1.94% 1.03% 1.06% 1.68% 5.75%
2026/08/09 29.73% 3.68% 3.26% 2.08% 2.9% 1.78% 1.96% 2.32% 1.58% 4.46%
2026/08/10 27.6% 4.11% 3.63% 1.44% 2.55% 2.29% 2.05% 1.99% 1.81% 4.36%
2026/08/11 27.41% 3.73% 3.54% 2.29% 3.24% 2.26% 1.82% 2.32% 1.38% 4.05%
2026/08/12 26.02% 4.19% 3.18% 2.3% 4.42% 2.12% 1.87% 2.66% 1.47% 3.29%
2026/08/13 25.14% 4.02% 3.32% 3.28% 4.27% 2.06% 2.17% 2.37% 1.63% 2.67%
2026/08/14 26.09% 4.41% 3.43% 2.64% 3.72% 2.16% 2.11% 1.92% 1.4% 3.01%
2026/08/15 23.65% 4.81% 3.32% 2.34% 5.02% 2.3% 1.98% 1.46% 1.54% 2.81%
2026/08/16 23.94% 4.93% 3.56% 2.53% 3.96% 2.35% 2.7% 1.98% 1.49% 2.82%
2026/08/17 23.66% 4.85% 3.86% 2.68% 4.07% 2.59% 2.77% 1.65% 1.68% 2.14%
2026/08/18 26.3% 5.45% 4.14% 3.38% 5% 2.23% 1.84% 2.16% 2.07% 1.82%
2026/08/19 26.22% 5.54% 4.2% 1.81% 4.24% 2.71% 1.95% 1.09% 2.26% 2.45%
2026/08/20 22.9% 5.45% 4.29% 2.39% 3.65% 2.64% 1.87% 1.49% 2.45% 2%
2026/08/21 24.23% 5.84% 4.4% 1.63% 3.25% 2.52% 1.84% 1.28% 2.14% 2.84%
2026/08/22 24.4% 5.3% 3.81% 1.99% 3.58% 2.34% 1.91% 1.51% 2.06% 1.62%
2026/08/23 24.71% 5.05% 3.69% 2.25% 3.62% 2.28% 1.82% 1.68% 1.97% 1.73%
2026/08/24 23.02% 5.66% 4.19% 2.57% 3.71% 2.81% 1.5% 1.96% 2.02% 1.66%
2026/08/25 26.44% 4.75% 3.87% 2.66% 3.33% 2.43% 2.08% 1.84% 1.88% 2.24%
2026/08/26 25.42% 5.07% 3.89% 2.41% 3.31% 2.53% 2.09% 2.21% 1.76% 2.12%
2026/08/27 24.93% 5.77% 3.73% 2.22% 2.87% 2.41% 2.31% 1.87% 1.62% 2.22%
2026/08/28 22.05% 5.71% 4.05% 2.77% 3.12% 3.03% 2.44% 1.95% 1.79% 1.46%
2026/08/29 21.09% 5.35% 4.06% 2.45% 2.82% 2.59% 2.92% 1.8% 1.37% 1.88%
2026/08/30 21.42% 5.51% 3.95% 2.86% 2.94% 2.64% 2.88% 2.02% 1.79% 1.63%
2026/08/31 23.56% 4.91% 4.06% 3.53% 3.19% 2.71% 2.64% 2.14% 1.66% 1.26%
  • cvs.com
  • ro.co
  • lilly.com
  • hellowisp.com
  • telyrx.com
  • vyepti.com
  • goodrx.com
  • treatmyuti.com
  • ziphealth.co
  • walgreens.com

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CVS.com started August with a 22.17% share, peaking at 29.73% on the 9th, before ending at 23.56%. Ro.co saw a steady rise, finishing at 4.91%. Lilly.com climbed from 2.39% to 4.06%. Hellowisp.com fluctuated, closing at 3.53%. Telyrx.com had ups and downs, ending at 3.19%. Vyepti.com increased from 1.92% to 2.71%. Goodrx.com rose to 2.64%. Treatmyuti.com ended at 2.14%. Ziphealth.co remained stable, closing at 1.66%. Walgreens.com declined, finishing at 1.26%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Medicines

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Medicines - Last month
  1. 1
    Get Wegovy Online - Unlimited Care For $39/mo https://www.goodrx.com/

    FDA approved Wegovy prescriptions starting as low as $149/mo plus $39/mo subscription.

  2. 2
    Foundayo™ (orforglipron) - A Lilly Medicine http://foundayo.lilly.com/

    FDA-Approved Treatment. Indication & Safety Summary with Warnings. A Lilly Medicine.

  3. 3
    FDA-Approved Medication - Migraine Medication Prescription treatment website

    Frustrated by migraine days? Consider another treatment option.

  4. 4
    Migraine Preventive Treatment - FDA-Approved Treatment...

    See if this treatment is an appropriate migraine prevention option for your patients.

  5. 5
    Wegovy® (semaglutide) - injection 7.2mg & tablets 25mg https://www.wegovy.com/

    Prescribing Information & Medication Guide. View Information About How Wegovy® Works.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, GoodRx, Lilly, and Vyepti dominate with compelling ads. GoodRx offers affordable Wegovy prescriptions, emphasizing cost-effectiveness. Lilly’s Foundayo™ highlights FDA approval and safety, while Vyepti focuses on migraine relief, showcasing diverse healthcare solutions.

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