US Healthcare & Medical Medicines - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Medicines category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Medicines – US

Google AI Overview visibility for Healthcare & Medical Medicines US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 69.2341296429
30.7658703571
69%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 30
70
30%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 6%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 32%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Medicines brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
cvs.com 31.31
walgreens.com 4.51
ro.co 3.6
uqora.com 2.58
goodrx.com 2.35
lilly.com 2.14
ziphealth.co 1.96
telyrx.com 1.77
treatmyuti.com 1.63
vyepti.com 1.58
others 46.57
  • cvs.com - 31.31%
  • walgreens.com - 4.51%
  • ro.co - 3.6%
  • uqora.com - 2.58%
  • goodrx.com - 2.35%
  • lilly.com - 2.14%
  • ziphealth.co - 1.96%
  • telyrx.com - 1.77%
  • treatmyuti.com - 1.63%
  • vyepti.com - 1.58%
  • others - 46.57%

Copyright © Adthena. All rights reserved.

CVS dominates with 31.31% click share, while Walgreens follows at 4.51%. Others collectively hold 46.57%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Medicines brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date cvs.com ro.co telyrx.com ziphealth.co forhers.com lilly.com uqora.com goodrx.com vyepti.com walgreens.com
2026/04/01 26.42% 2.75% 0.2% 0.08% 0.69% 3.74% 2.69% 1.92% 4.88% 3.41%
2026/04/02 23.03% 1.77% 0.08% 0.06% 0.54% 5.89% 3.47% 1.83% 4.93% 3.1%
2026/04/03 22.89% 2.05% 0.14% 0.02% 1.01% 6.05% 2.55% 1.56% 3.81% 4.23%
2026/04/04 22.58% 2.33% 0.19% 0.02% 1.26% 4.51% 3.13% 1.58% 3.43% 3.89%
2026/04/05 23.55% 1.8% 0.29% 0.02% 0.84% 6.63% 3.24% 1.58% 3.25% 3.39%
2026/04/06 28.01% 2.16% 0.2% 0.02% 0.87% 4.46% 2.64% 1.36% 2.96% 2.76%
2026/04/07 21.07% 2.92% 0.21% 0.08% 1.28% 8.37% 1.79% 1.91% 2.94% 3.19%
2026/04/08 13.66% 8.44% 0.66% 0.26% 4.5% 6.79% 2.69% 1.97% 2.06% 2.18%
2026/04/09 12.38% 7.85% 1.6% 3.41% 3.1% 3.38% 2.76% 2.45% 1.76% 2.46%
2026/04/10 12.79% 7.68% 1.23% 3.17% 3.24% 5.19% 2.94% 2.76% 1.76% 2.2%
2026/04/11 11.88% 9.16% 1.9% 4.34% 4.28% 3.26% 2.65% 2.17% 1.55% 2.13%
2026/04/12 14.29% 8.32% 2.52% 4.48% 3.09% 2.77% 3.06% 2.28% 1.46% 2.15%
2026/04/13 15.4% 7.4% 1.83% 3.71% 2.77% 2.92% 3.05% 2.86% 1.84% 2.24%
2026/04/14 15.38% 8.36% 1.72% 2.89% 3.5% 3.21% 3.23% 2.98% 1.68% 2.3%
2026/04/15 18.73% 7.22% 1.6% 3.18% 2.81% 2.97% 3.22% 2.29% 1.69% 2.85%
2026/04/16 17.75% 7.32% 1.9% 3.34% 2.66% 3.78% 3.47% 2.02% 1.29% 2.65%
2026/04/17 16.67% 7.24% 1.86% 3.05% 3.54% 4.4% 3.59% 1.81% 1.43% 2.35%
2026/04/18 15.75% 8.1% 1.74% 3.99% 3.26% 3.55% 3.08% 2.01% 1.77% 2.72%
2026/04/19 13.83% 7.28% 1.92% 3.41% 3.02% 1.79% 3.06% 2.41% 1.83% 2.05%
2026/04/20 13.08% 7.29% 1.96% 3.49% 3.02% 4.85% 2.65% 2.4% 1.8% 2.74%
2026/04/21 13.11% 6.42% 2.57% 4.01% 2.65% 1.88% 2.79% 2.46% 1.95% 2.74%
2026/04/22 11.62% 7.13% 2.28% 3.49% 3.21% 5.13% 2.32% 2.46% 2.07% 2.31%
2026/04/23 10.26% 7.53% 2.49% 4.13% 3.34% 5.44% 2.05% 2.25% 2.21% 1.99%
2026/04/24 14.06% 8.5% 2.1% 3.33% 3.16% 5.39% 2.27% 2.21% 2.14% 1.69%
2026/04/25 12.78% 8.14% 2.33% 2.85% 3.76% 4.57% 1.93% 2.1% 1.84% 1.87%
2026/04/26 11.94% 7.84% 2.87% 3.91% 3.8% 3.86% 2.31% 1.81% 1.63% 1.87%
2026/04/27 14.11% 8.45% 2.28% 3.81% 5.22% 2.72% 1.99% 2.32% 1.82% 1.73%
2026/04/28 14.89% 7.72% 3.49% 3.97% 3.98% 3.05% 2.18% 2.99% 1.6% 1.9%
2026/04/29 17.42% 7.69% 4.92% 3.32% 3.35% 3.78% 2.02% 2.33% 1.52% 0.51%
2026/04/30 17.93% 7.25% 5.38% 3.66% 3.14% 3% 2.06% 1.55% 1.36% 0.11%
  • cvs.com
  • ro.co
  • telyrx.com
  • ziphealth.co
  • forhers.com
  • lilly.com
  • uqora.com
  • goodrx.com
  • vyepti.com
  • walgreens.com

Copyright © Adthena. All rights reserved.

April saw CVS’s spend share drop from 26.42% to 17.93%. Ro.co rose from 2.75% to 7.25%. Telyrx.com climbed from 0.20% to 5.38%. Ziphealth.co increased from 0.08% to 3.66%. Walgreens ended at 0.11%.

Market Exposure

Competitor Count for US Healthcare & Medical Medicines

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 1696
2026/04/02 1746
2026/04/03 1840
2026/04/04 1861
2026/04/05 1912
2026/04/06 1958
2026/04/07 1914
2026/04/08 1842
2026/04/09 1848
2026/04/10 1827
2026/04/11 1769
2026/04/12 1821
2026/04/13 1876
2026/04/14 1819
2026/04/15 1949
2026/04/16 1895
2026/04/17 1825
2026/04/18 1903
2026/04/19 1870
2026/04/20 1842
2026/04/21 1832
2026/04/22 1801
2026/04/23 1796
2026/04/24 1766
2026/04/25 1770
2026/04/26 1819
2026/04/27 1799
2026/04/28 1769
2026/04/29 1787
2026/04/30 1724

Copyright © Adthena. All rights reserved.

April began with 1,696 advertisers, peaking at 1,958 on the 6th. A decline followed, ending the month at 1,724.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Medicines

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
telyrx.com 1.52%
ziphealth.co 1.07%
ro.co 1.03%
hellowisp.com 0.7%
botoxchronicmigraine.com 0.64%
thorne.com -0.3%
nurtec.com -0.47%
joinfridays.com -0.52%
walgreens.com -1.39%
cvs.com -4.54%

Copyright © Adthena. All rights reserved.

CVS and Walgreens saw significant declines in click share, dropping by 4.54% and 1.39% respectively. Meanwhile, TelyRx experienced the largest positive movement, gaining 1.52%.

Campaign Efficiency

US Healthcare & Medical Medicines Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date cvs.com telyrx.com ro.co treatmyuti.com ziphealth.co forhers.com uqora.com lilly.com vyepti.com walgreens.com
2026/04/01 39.09% 0.28% 1.56% 0.55% 0.06% 0.39% 2.45% 1.42% 4.75% 3.97%
2026/04/02 35.44% 0.11% 0.99% 0.89% 0.02% 0.29% 2.99% 1.97% 4.99% 3.76%
2026/04/03 34.25% 0.21% 1.22% 1.3% 0.02% 0.63% 2.32% 2.27% 3.94% 5.12%
2026/04/04 35.54% 0.27% 1.24% 1.45% 0.03% 0.74% 2.64% 1.79% 3.35% 4.98%
2026/04/05 36.34% 0.33% 0.84% 1.16% 0.01% 0.44% 2.7% 1.95% 3.09% 4.8%
2026/04/06 41.81% 0.28% 1.17% 1.62% 0.02% 0.5% 2.07% 1.88% 2.63% 4.05%
2026/04/07 35.83% 0.21% 1.64% 1.23% 0.09% 0.8% 1.61% 2.94% 2.98% 4.84%
2026/04/08 23.31% 1.02% 5.79% 3.51% 0.36% 3.17% 2.65% 2.66% 2.34% 3.26%
2026/04/09 21.78% 1.67% 5.42% 3.02% 2.55% 2.22% 2.89% 1.75% 2.1% 3.49%
2026/04/10 21.31% 1.26% 5.57% 2.77% 2.28% 2.42% 3.11% 1.91% 2.19% 2.93%
2026/04/11 19.15% 1.96% 6.88% 2.25% 3.29% 3.29% 2.93% 1.6% 1.93% 2.86%
2026/04/12 21.96% 2.69% 5.7% 1.92% 3.54% 2.26% 3.27% 1.22% 1.76% 3.13%
2026/04/13 25.7% 1.85% 4.86% 2.09% 2.78% 1.84% 3.08% 1.45% 2.12% 3.51%
2026/04/14 25.55% 1.96% 5.59% 2.01% 2.2% 2.43% 3.29% 1.61% 1.97% 3.3%
2026/04/15 32.18% 1.49% 4.29% 1.78% 2% 1.66% 2.82% 1.2% 1.67% 4.93%
2026/04/16 31.51% 1.59% 4.67% 2.38% 2.1% 1.72% 3.21% 1.13% 1.37% 4.81%
2026/04/17 29.1% 1.56% 5.08% 2.18% 2.1% 2.39% 3.37% 1.5% 1.63% 3.96%
2026/04/18 28.96% 1.62% 5.08% 1.58% 2.83% 2.1% 3.02% 1.03% 1.93% 4.53%
2026/04/19 23.37% 2.24% 4.93% 1.75% 2.66% 2.07% 3.24% 1.2% 2.13% 3.18%
2026/04/20 21.32% 2.4% 5.26% 1.93% 3.15% 2.23% 2.97% 1.92% 2.24% 3.88%
2026/04/21 23.11% 2.84% 4.34% 1.55% 3.28% 1.73% 3.08% 1.06% 2.27% 3.93%
2026/04/22 22.31% 2.34% 4.86% 1.07% 2.91% 2.33% 2.48% 1.81% 2.53% 3.91%
2026/04/23 19.88% 2.71% 5.56% 0.99% 3.63% 2.56% 2.33% 2.61% 2.85% 3.16%
2026/04/24 24.21% 2.27% 5.95% 1.41% 2.74% 2.29% 2.37% 2.54% 2.63% 2.82%
2026/04/25 22.81% 2.62% 5.58% 1.5% 2.2% 2.69% 2.09% 2.15% 2.22% 3.08%
2026/04/26 21.48% 2.99% 5.54% 2.15% 3.19% 2.87% 2.54% 2.07% 2.01% 3.07%
2026/04/27 24.51% 2.51% 5.87% 1.54% 3% 3.75% 2.16% 1.82% 2.25% 2.87%
2026/04/28 23.81% 3.9% 5% 2.29% 3.03% 2.75% 2.24% 1.72% 1.87% 2.85%
2026/04/29 26.86% 5.67% 4.97% 2.38% 2.63% 2.31% 2.07% 1.65% 1.75% 0.82%
2026/04/30 28.65% 6.59% 4.7% 2.86% 2.74% 2.18% 2.14% 1.69% 1.58% 0.27%
  • cvs.com
  • telyrx.com
  • ro.co
  • treatmyuti.com
  • ziphealth.co
  • forhers.com
  • uqora.com
  • lilly.com
  • vyepti.com
  • walgreens.com

Copyright © Adthena. All rights reserved.

April saw CVS.com start strong with a 39.09% share, but it dipped to 28.65% by month’s end. Telyrx.com rose from 0.28% to 6.59%, while Ro.co maintained a steady presence, peaking at 6.88%. Walgreens.com began at 3.97% but ended at 0.27%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Medicines

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Medicines - Last month
  1. 1
    Get Yeast Infection Treatment | Same-Day Pharmacy Pick Up https://www.goodrx.com

    Think you might have a yeast infection? Check your symptoms and get treated online today. Consult with an online provider. Pick up antibiotics at your...

  2. 2
    Foundayo™ (orforglipron) - A Lilly Medicine http://foundayo.lilly.com/

    FDA-Approved Treatment. Indication & Safety Summary with Warnings. A Lilly Medicine.

  3. 3
    Treat Migraine Attacks - Oral Migraine Medication Prescription treatment website

    Learn More About A Migraine Treatment Option. Acute & Preventive Info.

  4. 4
    PfizerForAll™ - A Newer Way To Manage Migraine https://www.pfizerforall.com/migraine/telehealth

    There Are Many Migraine Care Options Available. Discuss Options Without Leaving Home.

  5. 5
    Migraine Medication - FDA-Approved Medication Prescription treatment website

    Learn how preventive migraine medication works. Visit the patient website to read more.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, GoodRx, Lilly, Nurtec, Pfizer, and Vyepti stand out. GoodRx emphasizes convenience with same-day pharmacy pickups for yeast infection treatments. Lilly highlights FDA approval for Foundayo™, while Nurtec and Pfizer focus on migraine solutions, offering both acute and preventive care. Vyepti underscores its FDA-approved status, appealing to informed patients.

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