US Healthcare & Medical Medicines - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Medicines category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Medicines – US

Google AI Overview visibility for Healthcare & Medical Medicines US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 68.229158632
31.770841368
68%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 31
69
31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 6%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 32%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Medicines brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
cvs.com 31.24
walgreens.com 9.14
ro.co 3.1
uqora.com 2.37
telyrx.com 2.12
treatmyuti.com 2
lilly.com 1.8
hellowisp.com 1.51
goodrx.com 1.44
azoproducts.com 1.15
others 44.13
  • cvs.com - 31.24%
  • walgreens.com - 9.14%
  • ro.co - 3.1%
  • uqora.com - 2.37%
  • telyrx.com - 2.12%
  • treatmyuti.com - 2%
  • lilly.com - 1.8%
  • hellowisp.com - 1.51%
  • goodrx.com - 1.44%
  • azoproducts.com - 1.15%
  • others - 44.13%

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In the healthcare PPC landscape, CVS dominates with 31.24% click share, followed by Walgreens at 9.14%. ‘Others’ collectively hold 44.13%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Medicines brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date cvs.com ro.co walgreens.com telyrx.com lilly.com forhers.com uqora.com ziphealth.co treatmyuti.com hims.com
2026/06/01 24.37% 5.74% 4.07% 2.67% 2.42% 2.83% 2.95% 2.22% 2.54% 1.37%
2026/06/02 22.96% 6.91% 4.05% 2.37% 3.12% 2.47% 2.78% 2.16% 2.85% 1.67%
2026/06/03 21.04% 5.36% 5.28% 1.65% 3.67% 1.84% 2.98% 1.84% 3.33% 1.48%
2026/06/04 22.13% 6.44% 6.79% 1.78% 3.63% 1.98% 2.26% 1.69% 2.75% 1.67%
2026/06/05 19.87% 5.99% 6.01% 1.16% 3.88% 2.24% 3.58% 1.36% 2.86% 1.72%
2026/06/06 19.73% 5.94% 6.67% 0.9% 3.18% 1.81% 3.73% 1.45% 3.33% 2.09%
2026/06/07 17.88% 5.95% 5.59% 2.04% 2.76% 2.21% 3.31% 1.43% 2.99% 2.09%
2026/06/08 17.29% 6.65% 3.85% 2.5% 4.2% 2.48% 2.54% 1.73% 2.55% 2.79%
2026/06/09 21.52% 5.84% 5.52% 1.69% 4.07% 2.22% 2.98% 1.78% 3.24% 1.41%
2026/06/10 23.04% 6.24% 7% 1.6% 3.93% 1.82% 2.27% 1.45% 2.89% 2%
2026/06/11 20.14% 6.31% 6.12% 1.32% 3.94% 1.46% 3.34% 1.51% 2.78% 2.34%
2026/06/12 20.72% 5.99% 7.07% 0.89% 3.59% 1.7% 3.67% 1.19% 3.38% 2.45%
2026/06/13 18.31% 6.46% 5.74% 2.03% 2.8% 2.6% 3.39% 1.4% 3.12% 2.6%
2026/06/14 18.12% 7.33% 4.06% 2.63% 3.64% 2.26% 2.73% 1.7% 2.68% 2.83%
2026/06/15 22.22% 6.75% 5.77% 1.72% 3.06% 2.27% 3.08% 1.78% 3.49% 1.49%
2026/06/16 21.61% 6.9% 5.87% 1.86% 2.9% 2.52% 3.03% 1.54% 2.88% 2.01%
2026/06/17 21.27% 6.18% 5.32% 3.1% 3.14% 2.17% 3% 2.09% 2.34% 1.9%
2026/06/18 19.77% 7.13% 5.23% 2.93% 2.96% 2.22% 2.71% 1.99% 2.53% 1.68%
2026/06/19 20.77% 6.58% 5.21% 2.84% 2.91% 2.37% 2.97% 2.04% 2.71% 1.69%
2026/06/20 7.73% 9.88% 2.82% 1.87% 6.22% 2.8% 1.72% 1.07% 0.59% 1.8%
2026/06/21 8.03% 10.32% 2.15% 2.65% 6.51% 2.61% 1.46% 1.42% 1.37% 1.78%
2026/06/22 10.35% 9.02% 2.03% 2.88% 6.11% 2.43% 1.31% 1.56% 1.4% 1.58%
2026/06/23 10.03% 8.57% 2.46% 3.74% 7.08% 1.95% 1.25% 1.3% 1.58% 1.74%
2026/06/24 11.17% 9.18% 2.63% 4.34% 6.16% 2.92% 0.66% 1.35% 1.38% 1.44%
2026/06/25 9.3% 9.98% 2.68% 3.71% 5.48% 2.51% 1.29% 1.35% 1.33% 1.81%
2026/06/26 8.61% 9.77% 2.31% 3.89% 6.42% 2.24% 1.82% 1.8% 2.4% 1.68%
2026/06/27 11.11% 9.3% 3.22% 3.77% 5.34% 2.29% 1.49% 1.54% 2.42% 1.67%
2026/06/28 12.05% 9.47% 2.73% 3.5% 4.81% 2.45% 1.81% 1.59% 1.86% 1.78%
2026/06/29 11.46% 6.59% 4.46% 3.51% 5.67% 3.1% 2.33% 1.71% 2.13% 1.75%
2026/06/30 10.59% 7.4% 5.71% 4.38% 4.03% 3.99% 2.55% 2.36% 2.27% 1.53%
  • cvs.com
  • ro.co
  • walgreens.com
  • telyrx.com
  • lilly.com
  • forhers.com
  • uqora.com
  • ziphealth.co
  • treatmyuti.com
  • hims.com

Copyright © Adthena. All rights reserved.

In June 2026, CVS.com led with fluctuating spend shares, peaking early and declining mid-month. Ro.co and Walgreens.com showed steady growth, while Telyrx.com and Lilly.com experienced moderate increases. The month concluded with CVS.com maintaining dominance.

Market Exposure

Competitor Count for US Healthcare & Medical Medicines

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 2199
2026/06/02 2059
2026/06/03 2158
2026/06/04 2087
2026/06/05 2154
2026/06/06 2117
2026/06/07 2155
2026/06/08 2174
2026/06/09 2139
2026/06/10 2101
2026/06/11 2145
2026/06/12 2103
2026/06/13 2113
2026/06/14 2093
2026/06/15 2116
2026/06/16 2095
2026/06/17 2153
2026/06/18 2143
2026/06/19 2109
2026/06/20 1931
2026/06/21 1913
2026/06/22 1872
2026/06/23 1892
2026/06/24 1840
2026/06/25 1810
2026/06/26 1830
2026/06/27 1838
2026/06/28 1837
2026/06/29 1913
2026/06/30 1831

Copyright © Adthena. All rights reserved.

June began with 2,199 advertisers, fluctuating mid-month, then declining to 1,831 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Medicines

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
telyrx.com 1.97%
ro.co 1.32%
lilly.com 0.95%
goodrx.com 0.84%
hellowisp.com 0.61%
azoproducts.com -0.35%
flonase.com -0.36%
uqora.com -0.47%
walgreens.com -2.6%
cvs.com -10.43%

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Telyrx.com surged with a 1.97% increase, while cvs.com dropped by 10.43%. Ro.co and lilly.com also gained, contrasting walgreens.com’s decline.

Campaign Efficiency

US Healthcare & Medical Medicines Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date cvs.com walgreens.com telyrx.com ro.co forhers.com uqora.com treatmyuti.com hellowisp.com vyepti.com lilly.com
2026/06/01 34.88% 5.83% 2.59% 3.2% 1.72% 2.61% 2.19% 1.77% 1.13% 1.33%
2026/06/02 33.6% 5.83% 2.31% 3.79% 1.51% 2.51% 2.44% 1.73% 1.35% 1.65%
2026/06/03 30.69% 8.39% 1.56% 2.79% 1.07% 2.61% 2.75% 1.09% 1.2% 1.8%
2026/06/04 32.66% 9.22% 1.88% 3.37% 1.18% 2% 2.39% 1.77% 1.38% 1.87%
2026/06/05 29.58% 8.15% 1.25% 3.23% 1.36% 3.06% 2.38% 1.37% 1.29% 1.95%
2026/06/06 28.59% 8.95% 1.02% 3.17% 1.06% 3.24% 2.8% 1.48% 1.03% 1.56%
2026/06/07 27.21% 7.79% 2.13% 3.3% 1.36% 2.9% 2.61% 1.86% 1.24% 1.41%
2026/06/08 26.75% 5.43% 2.65% 4.02% 1.56% 2.35% 2.37% 2.1% 1.58% 2.16%
2026/06/09 31.47% 8.78% 1.6% 3.12% 1.31% 2.6% 2.75% 1.15% 1.26% 1.94%
2026/06/10 33.93% 9.5% 1.7% 3.33% 1.05% 1.98% 2.51% 1.46% 1.42% 1.93%
2026/06/11 30.15% 8.42% 1.45% 3.45% 0.9% 2.91% 2.38% 1.35% 1.13% 2%
2026/06/12 30.25% 9.52% 1.01% 3.38% 1.01% 3.2% 2.9% 1.48% 0.94% 1.79%
2026/06/13 28.31% 8.1% 2.13% 3.51% 1.55% 2.99% 2.74% 1.77% 0.92% 1.38%
2026/06/14 28.07% 5.79% 2.8% 4.21% 1.46% 2.54% 2.48% 1.89% 1.12% 1.94%
2026/06/15 32.29% 9.07% 1.62% 3.25% 1.35% 2.68% 2.91% 1.16% 1.08% 1.5%
2026/06/16 31.74% 8.37% 1.9% 3.54% 1.51% 2.78% 2.54% 1.49% 1.04% 1.47%
2026/06/17 31.04% 7.73% 3.11% 3.29% 1.36% 2.69% 2.12% 1.95% 0.8% 1.6%
2026/06/18 29.54% 7.71% 3.12% 3.86% 1.37% 2.46% 2.26% 1.96% 0.87% 1.56%
2026/06/19 30.39% 7.85% 2.87% 3.71% 1.52% 2.7% 2.39% 1.71% 0.8% 1.52%
2026/06/20 11.17% 4.97% 2.73% 6.1% 2.04% 1.74% 0.71% 2.21% 2.09% 3.87%
2026/06/21 11.48% 3.46% 3.69% 6.57% 1.92% 1.64% 1.6% 1.94% 1.98% 4.13%
2026/06/22 14.16% 3.46% 4.05% 5.84% 1.87% 1.56% 1.73% 2.33% 2.29% 3.93%
2026/06/23 13.86% 4.02% 5.42% 5.54% 1.37% 1.4% 2.01% 1.82% 2.52% 4.6%
2026/06/24 14.35% 4.29% 6.3% 6.28% 2.02% 0.71% 1.6% 2.17% 2.6% 3.85%
2026/06/25 12.11% 4.76% 5.31% 6.58% 1.85% 1.42% 1.51% 2.29% 3.32% 3.56%
2026/06/26 12.17% 4.01% 5.51% 6.38% 1.69% 2.05% 2.61% 3.09% 2.88% 3.91%
2026/06/27 15.24% 5.68% 5.03% 5.61% 1.66% 1.65% 2.73% 2.96% 2.32% 3.22%
2026/06/28 15.45% 4.15% 5.06% 6.16% 1.83% 2.01% 2.19% 2.64% 2.59% 3.17%
2026/06/29 13.61% 6.61% 4.57% 4.45% 2.36% 2.59% 2.53% 2.47% 3.02% 3.52%
2026/06/30 12.56% 8.37% 5.58% 4.62% 2.91% 2.73% 2.72% 2.69% 2.59% 2.53%
  • cvs.com
  • walgreens.com
  • telyrx.com
  • ro.co
  • forhers.com
  • uqora.com
  • treatmyuti.com
  • hellowisp.com
  • vyepti.com
  • lilly.com

Copyright © Adthena. All rights reserved.

CVS.com started June strong, peaking at 34.88% but ended at 12.56%. Walgreens.com saw a steady rise, closing at 8.37%. Telyrx.com and Ro.co showed gradual increases, finishing at 5.58% and 4.62%, respectively. Forhers.com and Uqora.com had modest gains, ending at 2.91% and 2.73%. Treatmyuti.com and Hellowisp.com maintained stability, closing at 2.72% and 2.69%. Vyepti.com and Lilly.com experienced fluctuations, concluding at 2.59% and 2.53%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Medicines

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Medicines - Last month
  1. 1
    Yeast Infection Treatment NOW - Same-Day Pharmacy Pick Up https://www.goodrx.com/

    Think you might have a yeast infection? Check your symptoms and get treated online today.

  2. 2
    Foundayo™ (orforglipron) - A Lilly Medicine http://foundayo.lilly.com/

    FDA-Approved Treatment. Indication & Safety Summary with Warnings. A Lilly Medicine.

  3. 3
    PfizerForAll™ - A Newer Way To Manage Migraine https://www.pfizerforall.com/migraine/telehealth

    There Are Many Migraine Care Options Available. Discuss Options Without Leaving Home.

  4. 4
    Migraine Medication - FDA-Approved Medication Prescription treatment website

    Frustrated by migraine days? Consider another treatment option.

  5. 5
    Migraine Preventive Treatment - FDA-Approved Treatment Option

    See if this treatment is an appropriate migraine prevention option for your patients.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, GoodRx, Lilly, and Pfizer stand out. GoodRx emphasizes immediate relief with same-day pharmacy pick-up for yeast infections. Lilly’s Foundayo™ highlights FDA approval and safety, while Pfizer promotes telehealth for migraine management. Vyepti focuses on FDA-approved migraine treatments, offering alternative options for frustrated patients.

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