US Healthcare & Medical Medicines - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Medicines category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Medicines – US

Google AI Overview visibility for Healthcare & Medical Medicines US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 67.9791300052
32.0208699948
67%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 31
69
31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 6%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 32%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Medicines brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
cvs.com 31.93
walgreens.com 6.6
ro.co 3.08
uqora.com 2.65
telyrx.com 2.34
lilly.com 2.14
goodrx.com 1.85
treatmyuti.com 1.82
hellowisp.com 1.7
ziphealth.co 1.59
others 44.3
  • cvs.com - 31.93%
  • walgreens.com - 6.6%
  • ro.co - 3.08%
  • uqora.com - 2.65%
  • telyrx.com - 2.34%
  • lilly.com - 2.14%
  • goodrx.com - 1.85%
  • treatmyuti.com - 1.82%
  • hellowisp.com - 1.7%
  • ziphealth.co - 1.59%
  • others - 44.3%

Copyright © Adthena. All rights reserved.

CVS dominates with 31.93% click share, followed by Walgreens at 6.6%. Others collectively hold 44.3%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Medicines brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date cvs.com ro.co treatmyuti.com walgreens.com lilly.com uqora.com telyrx.com forhers.com ziphealth.co bluechew.com
2026/05/01 14.66% 7.68% 2.19% 1.39% 3.84% 2.56% 5.23% 3.26% 4.41% 2.67%
2026/05/02 13.56% 7.82% 1.54% 1.55% 2.9% 1.81% 4.42% 3.95% 2.86% 2.36%
2026/05/03 12.45% 7.83% 1.87% 1.87% 3.37% 2.3% 4.12% 3.92% 3.24% 2.24%
2026/05/04 14.62% 7.99% 1.52% 1.13% 2.49% 2.22% 3.1% 4.48% 3.26% 2.34%
2026/05/05 15.54% 7.2% 1.56% 1.65% 3.37% 2.16% 3.7% 3.67% 3.35% 2.18%
2026/05/06 19.03% 6.86% 1.98% 1.14% 3.05% 2.42% 4.18% 3.04% 3.05% 2.1%
2026/05/07 18.12% 7.36% 2.67% 1% 4.18% 2.66% 4.77% 2.32% 3.24% 2.08%
2026/05/08 13.53% 7.92% 1.55% 1.8% 4.6% 2.83% 2.87% 3.95% 3.41% 2.2%
2026/05/09 12.89% 8.85% 1.12% 1.37% 3.26% 2.32% 2.83% 4.22% 2.58% 2.05%
2026/05/10 11.88% 8.56% 2.29% 1.66% 3.48% 2.82% 2.6% 4.27% 3.01% 2.18%
2026/05/11 15.95% 6.85% 2.49% 2.67% 3.97% 3.01% 3.24% 2.47% 2.63% 2.12%
2026/05/12 17.39% 6.21% 2.31% 3.32% 3.95% 3.74% 2.74% 3.34% 2.19% 1.63%
2026/05/13 13.13% 7.65% 2.31% 1.81% 3.93% 3.45% 3.3% 4.15% 3.5% 2.55%
2026/05/14 14.46% 7.64% 2.37% 2.36% 3.93% 2.81% 2.37% 3.19% 2.7% 1.87%
2026/05/15 13.45% 7.91% 1.54% 1.79% 4.6% 2.83% 2.88% 3.94% 3.41% 2.2%
2026/05/16 18.89% 6.27% 3.16% 3.93% 3.13% 3.8% 2.83% 1.97% 1.53% 1.8%
2026/05/17 16.95% 7.21% 2.65% 3.52% 3.24% 3.67% 2.58% 1.99% 3% 2.08%
2026/05/18 19.65% 5.86% 3.16% 3.01% 5.22% 4.02% 2.08% 1.93% 2.63% 2.04%
2026/05/19 21.36% 5.65% 2.9% 3.14% 5.11% 4.47% 2.81% 1.7% 2.94% 2.07%
2026/05/20 22.81% 5.65% 3.08% 3.39% 5% 4.14% 3.09% 1.53% 2.42% 1.93%
2026/05/21 20.2% 6.35% 2.51% 2.87% 3.48% 3.62% 2.14% 2.42% 2.77% 1.86%
2026/05/22 18.6% 5.83% 2.67% 2.85% 4.72% 3.17% 1.88% 2.38% 2.67% 2.15%
2026/05/23 19.89% 4.62% 2.79% 3.65% 4.96% 3.33% 2.55% 1.89% 2.25% 1.68%
2026/05/24 20.19% 5.07% 2.96% 3.13% 4.28% 3.78% 2.32% 2.12% 2.19% 1.7%
2026/05/25 18.79% 5.89% 2.96% 3.12% 4.6% 2.75% 2.61% 2.41% 2.99% 2.07%
2026/05/26 21.98% 5.39% 2.9% 4.59% 3.94% 2.8% 1.89% 2.4% 2.48% 1.73%
2026/05/27 22.51% 5.22% 3.32% 5.34% 3.92% 3.08% 1.68% 1.74% 1.9% 1.28%
2026/05/28 21.28% 5.04% 3.38% 4.62% 4.16% 3.2% 2.25% 2.14% 2.29% 1.53%
2026/05/29 23.71% 5.41% 2.77% 4.79% 3.82% 2.73% 2.2% 2.26% 1.84% 1.38%
2026/05/30 22.61% 5.39% 2.82% 4.19% 3.2% 2.92% 2.3% 2.14% 1.53% 1.43%
2026/05/31 22.57% 5.54% 3.59% 3.55% 3.52% 3.04% 2.48% 2.04% 1.99% 1.37%
  • cvs.com
  • ro.co
  • treatmyuti.com
  • walgreens.com
  • lilly.com
  • uqora.com
  • telyrx.com
  • forhers.com
  • ziphealth.co
  • bluechew.com

Copyright © Adthena. All rights reserved.

CVS.com dominated May, peaking at 23.71% on the 29th. Ro.co’s share declined, ending at 5.54%. Treatmyuti.com saw a steady rise, closing at 3.59%. Walgreens.com surged mid-month, finishing at 3.55%.

Market Exposure

Competitor Count for US Healthcare & Medical Medicines

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 1733
2026/05/02 1754
2026/05/03 1810
2026/05/04 1814
2026/05/05 1797
2026/05/06 1819
2026/05/07 1780
2026/05/08 1817
2026/05/09 1820
2026/05/10 1880
2026/05/11 1996
2026/05/12 2011
2026/05/13 1905
2026/05/14 1975
2026/05/15 1817
2026/05/16 1988
2026/05/17 1981
2026/05/18 1990
2026/05/19 1945
2026/05/20 1951
2026/05/21 1997
2026/05/22 1959
2026/05/23 1960
2026/05/24 1992
2026/05/25 2146
2026/05/26 2184
2026/05/27 2158
2026/05/28 2144
2026/05/29 2137
2026/05/30 2172
2026/05/31 2185

Copyright © Adthena. All rights reserved.

In May 2026, distinct advertisers on Google SERP rose from 1,733 to 2,185. The month saw fluctuations, peaking mid-month and ending with a strong increase.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Medicines

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
cvs.com 5.61%
walgreens.com 3.53%
treatmyuti.com 0.32%
femiclear.com 0.22%
thorne.com 0.17%
hellowisp.com -0.59%
forhers.com -0.78%
goodrx.com -0.78%
telyrx.com -0.89%
ro.co -1.38%

Copyright © Adthena. All rights reserved.

CVS.com and Walgreens.com surged in click share, gaining 5.61% and 3.53% respectively. Meanwhile, ro.co experienced the largest decline, dropping by 1.38%.

Campaign Efficiency

US Healthcare & Medical Medicines Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date cvs.com walgreens.com ro.co treatmyuti.com telyrx.com uqora.com hellowisp.com lilly.com forhers.com ziphealth.co
2026/05/01 23.25% 2.25% 5.23% 1.98% 5.8% 2.52% 2.6% 1.65% 2.46% 3.37%
2026/05/02 22.12% 2.62% 5.55% 1.48% 5.12% 1.9% 2.14% 1.64% 3.09% 2.15%
2026/05/03 19.99% 2.85% 5.49% 1.82% 4.93% 2.17% 2.43% 1.6% 3.12% 2.46%
2026/05/04 22.97% 2% 5.56% 1.36% 3.75% 2.19% 2.1% 1.62% 3.4% 2.47%
2026/05/05 24.35% 2.64% 4.9% 1.42% 4.37% 2.02% 2.7% 1.85% 2.67% 2.54%
2026/05/06 28.03% 1.54% 4.54% 1.89% 4.53% 2.23% 2.71% 1.48% 2.23% 2.19%
2026/05/07 28.11% 1.28% 4.69% 2.45% 5.49% 2.6% 3.24% 1.72% 1.71% 2.27%
2026/05/08 23.27% 2.79% 5.74% 1.43% 3.07% 2.72% 2.64% 2.13% 3.07% 2.68%
2026/05/09 21.09% 2.37% 6.01% 1.17% 3.23% 2.26% 1.94% 1.94% 3.33% 2.08%
2026/05/10 19.84% 2.74% 5.84% 2.14% 2.82% 2.69% 2.08% 1.91% 3.42% 2.44%
2026/05/11 25.25% 5.09% 4.3% 2.09% 3.01% 2.75% 1.95% 1.94% 1.81% 1.94%
2026/05/12 27.68% 6.01% 3.55% 2.08% 2.66% 3.34% 2.25% 1.91% 2.21% 1.45%
2026/05/13 22.37% 3.71% 5.06% 2.13% 3.48% 3.29% 2.09% 2.1% 3.08% 2.68%
2026/05/14 23.84% 4.29% 4.55% 2.14% 2.41% 2.73% 2.26% 2.2% 2.25% 2.02%
2026/05/15 23.2% 2.79% 5.74% 1.43% 3.07% 2.72% 2.65% 2.13% 3.07% 2.68%
2026/05/16 29.11% 6.14% 3.9% 2.63% 2.74% 3.32% 2.09% 1.29% 1.33% 1.16%
2026/05/17 26.9% 5.8% 4.41% 2.26% 2.67% 3.31% 1.72% 1.54% 1.36% 2.15%
2026/05/18 29.45% 5.58% 3.82% 2.77% 2.06% 3.48% 1.94% 2.13% 1.3% 1.94%
2026/05/19 32.14% 5.87% 3.59% 2.33% 2.69% 3.66% 2.25% 2.21% 1.13% 2.01%
2026/05/20 33.14% 6.41% 3.29% 2.34% 3.04% 3.45% 2.02% 2.21% 0.99% 1.61%
2026/05/21 31.38% 5.05% 3.76% 2.15% 2.08% 3.17% 1.53% 1.66% 1.65% 1.87%
2026/05/22 28.62% 5.42% 3.72% 2.14% 1.9% 2.84% 1.37% 1.97% 1.56% 1.75%
2026/05/23 28.94% 6.35% 2.87% 2.3% 2.56% 2.79% 1.55% 2.17% 1.24% 1.49%
2026/05/24 28.4% 5.8% 2.83% 2.41% 2.42% 3.31% 1.85% 2% 1.41% 1.43%
2026/05/25 27.17% 5.91% 3.57% 2.29% 2.55% 2.46% 1.67% 1.9% 1.56% 2.01%
2026/05/26 31.02% 7.89% 3.13% 2.18% 1.7% 2.36% 1.44% 1.57% 1.47% 1.53%
2026/05/27 31.69% 8.71% 2.77% 2.6% 1.56% 2.51% 1.09% 1.75% 1.05% 1.18%
2026/05/28 29.99% 8.1% 2.97% 2.8% 2.11% 2.62% 1.42% 1.8% 1.28% 1.57%
2026/05/29 33.75% 7.84% 3.02% 2.3% 2.15% 2.27% 1.65% 1.53% 1.37% 1.17%
2026/05/30 32.39% 6.45% 2.97% 2.24% 2.28% 2.49% 1.86% 1.43% 1.31% 0.99%
2026/05/31 32.19% 5.7% 3.14% 2.89% 2.56% 2.55% 1.77% 1.58% 1.35% 1.33%
  • cvs.com
  • walgreens.com
  • ro.co
  • treatmyuti.com
  • telyrx.com
  • uqora.com
  • hellowisp.com
  • lilly.com
  • forhers.com
  • ziphealth.co

Copyright © Adthena. All rights reserved.

In May 2026, CVS.com dominated with a steady rise, peaking at 33.75% on the 29th. Walgreens.com saw a gradual increase, ending at 5.7%. Ro.co’s share fluctuated, closing at 3.14%. Treatmyuti.com and Telyrx.com maintained modest shares, while Uqora.com and Hellowisp.com showed slight variations. Lilly.com and Forhers.com had minor fluctuations, with Ziphealth.co declining to 1.33% by month’s end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Medicines

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Medicines - Last month
  1. 1
    Yeast Infection Treatment NOW - Same-Day Pharmacy Pick Up https://www.goodrx.com/

    Think you might have a yeast infection? Check your symptoms and get treated online today.

  2. 2
    Foundayo™ (orforglipron) - A Lilly Medicine http://foundayo.lilly.com/

    FDA-Approved Treatment. Indication & Safety Summary with Warnings. A Lilly Medicine.

  3. 3
    Ozempic® (semaglutide) - Injection 2 mg & Tablets 9 mg https://www.ozempic.com/

    Learn If Ozempic® Is Right For You. See Prescribing Info & Medication Guide.

  4. 4
    PfizerForAll™ - A Newer Way To Manage Migraine https://www.pfizerforall.com/migraine/telehealth

    There Are Many Migraine Care Options Available. Discuss Options Without Leaving Home.

  5. 5
    Uqora Is Here For U(TI) - Finally, UTI Relief That Works https://www.uqora.com › bladder › infection

    Get your Bladder Infection questions answered from the leader in bladder health...

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, GoodRx, Lilly, Ozempic, Pfizer, and Uqora stand out. GoodRx offers immediate yeast infection solutions, while Lilly emphasizes FDA approval for Foundayo™. Ozempic® highlights personalized treatment options, Pfizer promotes telehealth for migraines, and Uqora focuses on effective UTI relief.

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