AUS Healthcare & Medical Nursing - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Nursing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Healthcare & Medical Nursing AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	20.7789149146
	79.2210850854

20%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	22
	78

22%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	4%
Transactional	0%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	6%

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Nursing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
betterhelp.com	18.99
bupa.com.au	9.02
healthcareaustralia.com.au	6.62
mable.com.au	4.67
nsw.gov.au	3.34
enurse.com.au	3.04
myjuniper.com	2.86
betterhealth.vic.gov.au	1.99
iah.edu.au	1.91
australiawidefirstaid.com.au	1.7
others	45.86

betterhelp.com - 18.99%
bupa.com.au - 9.02%
healthcareaustralia.com.au - 6.62%
mable.com.au - 4.67%
nsw.gov.au - 3.34%
enurse.com.au - 3.04%
myjuniper.com - 2.86%
betterhealth.vic.gov.au - 1.99%
iah.edu.au - 1.91%
australiawidefirstaid.com.au - 1.7%
others - 45.86%

In the healthcare PPC landscape, ‘betterhelp.com’ leads with 19.0% click share, followed by ‘bupa.com.au’ at 9.0%. ‘Others’ dominate with 45.9%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Nursing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	bupa.com.au	betterhelp.com	myjuniper.com	healthcareaustralia.com.au	australiawidefirstaid.com.au	mable.com.au	hireup.com.au	iah.edu.au	nsw.gov.au	sentientpsych.com
2025/12/01	4.59%	11.5%	3%	4.75%	1.08%	6.51%	1.7%	3.07%	1.24%	6.87%
2025/12/02	8.01%	28.91%	0%	4.25%	1.22%	3.65%	1.64%	2.93%	1.07%	6.88%
2025/12/03	11.35%	27.35%	4.02%	4.18%	1.06%	4.11%	1.45%	3.39%	3.18%	3.39%
2025/12/04	6.62%	26.64%	5.11%	4.02%	2.72%	3.59%	2.09%	2.7%	0.77%	0%
2025/12/05	5.37%	25.04%	8.49%	3.99%	3.09%	2.89%	1.19%	2.67%	3.47%	3.26%
2025/12/06	9.04%	22.5%	5.05%	3.65%	3.24%	4.07%	2.38%	2.33%	1.61%	3.17%
2025/12/07	7.79%	21.77%	4.75%	4.05%	0%	4.55%	2.74%	2.59%	1.24%	2.07%
2025/12/08	3.46%	23.48%	7.87%	3.89%	3.4%	4.89%	1.5%	2.41%	0.75%	3.36%
2025/12/09	7.27%	26.75%	6.03%	4.26%	0%	5.25%	1.71%	3.37%	0.61%	1.53%
2025/12/10	12.25%	22.52%	9.71%	3.48%	2.25%	5.37%	1.98%	2.32%	0.05%	2.56%
2025/12/11	9.51%	22.91%	3.95%	3.58%	0.54%	4.51%	1.56%	2.05%	1.68%	5.16%
2025/12/12	7.45%	24.45%	1.69%	4.03%	5.15%	5.67%	2.96%	2.91%	0.7%	2.36%
2025/12/13	9.19%	23.14%	7.52%	3.06%	2.13%	3.81%	1.98%	2.97%	3.54%	2.89%
2025/12/14	11.19%	23.58%	5.46%	3.02%	0.79%	5.14%	2.38%	2.57%	1.15%	7.13%
2025/12/15	9.56%	23%	7.35%	3.38%	3.17%	4.7%	1.41%	1.97%	4.04%	2.94%
2025/12/16	11.15%	22.32%	7.61%	3.7%	3.03%	4.44%	1.2%	2.44%	0.02%	3.04%
2025/12/17	10.23%	21.97%	3.31%	4.02%	2.39%	5.98%	1.4%	1.88%	1.28%	0.8%
2025/12/18	13.27%	26.54%	6.14%	3.21%	0%	5.66%	1.31%	2.57%	3.05%	3.65%
2025/12/19	10.02%	22%	9.99%	2.83%	1.72%	4.8%	2.38%	2.04%	0.44%	0%
2025/12/20	12.51%	21.22%	7.38%	3.42%	0%	3.53%	2.31%	2.05%	1.35%	0%
2025/12/21	14.34%	23.13%	7.76%	3.92%	1.74%	5.27%	1.64%	2.12%	0.66%	0%
2025/12/22	12.19%	20.99%	3.48%	3.75%	1.57%	3.4%	1.23%	1.1%	1.44%	0%
2025/12/23	13.13%	25.49%	0%	3.54%	1.86%	2.07%	1.42%	1.4%	0.68%	0%
2025/12/24	12%	18.52%	9.04%	2.98%	4.18%	1.62%	1.84%	1.13%	0.77%	0%
2025/12/25	11.74%	20.9%	9.67%	3.39%	2.32%	2.15%	2.06%	1.68%	0.85%	0%
2025/12/26	14.13%	22.47%	3.58%	3.58%	3.73%	2.26%	2.04%	2.06%	2.57%	0%
2025/12/27	11.42%	22.51%	7.57%	3%	2.2%	1.63%	2.41%	2.64%	2.51%	0%
2025/12/28	13.89%	24.68%	4.12%	2.3%	1.72%	1.67%	1.65%	1.78%	4.1%	0%
2025/12/29	13.37%	23.43%	8.23%	4.26%	2.28%	0.99%	1.18%	1.63%	0.29%	0%
2025/12/30	17.67%	18.91%	7.25%	4.08%	0.73%	0.79%	2.11%	1.14%	1.07%	0%
2025/12/31	14.62%	13.31%	5.97%	4.7%	2.76%	1.93%	1.79%	1.45%	0.34%	0%

bupa.com.au
betterhelp.com
myjuniper.com
healthcareaustralia.com.au
australiawidefirstaid.com.au
mable.com.au
hireup.com.au
iah.edu.au
nsw.gov.au
sentientpsych.com

In December 2025, Bupa’s PPC spend fluctuated, peaking at 17.67 on the 30th. BetterHelp led with a high of 28.91 on the 2nd, but declined to 13.31 by month’s end. MyJuniper and Healthcare Australia showed moderate, consistent activity. Overall, BetterHelp dominated, despite a late-month dip.

Market Exposure

Competitor Count for AUS Healthcare & Medical Nursing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/12/01	279
2025/12/02	275
2025/12/03	271
2025/12/04	275
2025/12/05	272
2025/12/06	277
2025/12/07	271
2025/12/08	288
2025/12/09	291
2025/12/10	274
2025/12/11	280
2025/12/12	285
2025/12/13	272
2025/12/14	262
2025/12/15	292
2025/12/16	295
2025/12/17	296
2025/12/18	267
2025/12/19	295
2025/12/20	278
2025/12/21	291
2025/12/22	301
2025/12/23	285
2025/12/24	294
2025/12/25	273
2025/12/26	263
2025/12/27	278
2025/12/28	292
2025/12/29	291
2025/12/30	292
2025/12/31	293

December saw fluctuating advertiser numbers, peaking at 301 on the 22nd. The month concluded with a steady 293, indicating a strong finish.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Nursing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
bupa.com.au	3.87%
healthdirect.gov.au	0.97%
prestigeinhomecare.com.au	0.54%
cprfirstaid.com.au	0.53%
bursthealth.com.au	0.49%
nsw.gov.au	-0.79%
positivepsychology.com.au	-0.96%
sentientpsych.com	-1.99%
betterhelp.com	-2.03%
mable.com.au	-2.25%

Bupa.com.au surged with a 3.87% click share increase, while mable.com.au dropped by 2.25%. Healthdirect.gov.au gained 0.97%, contrasting betterhelp.com’s 2.03% decline.

Campaign Efficiency

AUS Healthcare & Medical Nursing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	bupa.com.au	betterhelp.com	healthcareaustralia.com.au	myjuniper.com	hireup.com.au	mable.com.au	iah.edu.au	nsw.gov.au	svcs.org.au	sentientpsych.com
2025/12/01	7.94%	12.59%	5.91%	2.26%	1.92%	4.8%	2.23%	2.7%	1.49%	5.86%
2025/12/02	7.37%	29.2%	6.34%	0%	1.61%	3.08%	2.4%	2.78%	0.6%	7.1%
2025/12/03	11.17%	27.77%	4.66%	4.01%	1.24%	3.07%	2.42%	2.48%	0.91%	3.31%
2025/12/04	7.33%	28.13%	5.42%	3.63%	2.06%	3.02%	2.55%	2.26%	0.87%	0%
2025/12/05	5.49%	26.93%	4.48%	7.1%	1.03%	2.2%	2.09%	4.32%	0.83%	3.38%
2025/12/06	9.14%	22.27%	4.15%	3.98%	2.11%	3.12%	1.57%	0.78%	1.21%	3.13%
2025/12/07	7.53%	23%	5.1%	3.56%	2.79%	3.97%	1.94%	0.63%	1.02%	2.2%
2025/12/08	4.45%	25.34%	4.83%	6.81%	1.44%	4.44%	1.83%	2.23%	0.97%	3.58%
2025/12/09	8.96%	28.55%	4.79%	4.63%	1.59%	3.92%	2.32%	0.31%	0.64%	1.64%
2025/12/10	13.59%	24.44%	4.42%	8.08%	1.82%	4.47%	1.96%	0.06%	0.91%	2.82%
2025/12/11	10.12%	24.4%	4.14%	4.28%	1.33%	3.48%	1.92%	1.75%	1.24%	4.24%
2025/12/12	7.87%	25.75%	4.85%	1.87%	2.93%	4.57%	2.3%	0.4%	1.51%	2.57%
2025/12/13	10.51%	24.38%	3.95%	6.23%	1.9%	3.14%	2.25%	4.39%	1.35%	3.04%
2025/12/14	12.58%	25.4%	3.92%	4.36%	2.39%	4.42%	1.88%	0.55%	1.13%	6.48%
2025/12/15	10.35%	25.31%	4.24%	6.23%	1.26%	4.01%	1.35%	3.65%	1.15%	3.04%
2025/12/16	11.85%	23.85%	4.5%	6.28%	1.16%	3.91%	1.91%	0.04%	0.97%	3.3%
2025/12/17	10.35%	23.19%	4.57%	3.64%	1.29%	4.68%	2.02%	3.81%	0.97%	0.86%
2025/12/18	15.98%	27.23%	4.4%	5.04%	1.08%	4.7%	2.29%	1.69%	1.24%	2.4%
2025/12/19	11.68%	23.31%	4.1%	7.95%	2.46%	4.13%	1.71%	1.25%	1.36%	0%
2025/12/20	13.44%	22.23%	4.7%	5.54%	2.19%	2.61%	1.67%	0.62%	1.54%	0%
2025/12/21	16.22%	24.72%	5.36%	5.94%	1.68%	4.42%	1.66%	0.4%	0.9%	0%
2025/12/22	13.1%	21.02%	5.25%	3.68%	1.28%	2.61%	0.81%	1.43%	1.12%	0%
2025/12/23	14.28%	27.05%	4.67%	0%	1.34%	1.54%	1.06%	2.08%	1.64%	0%
2025/12/24	14.17%	20.05%	4.28%	7.32%	1.85%	1.24%	0.93%	2.39%	0.88%	0%
2025/12/25	13.03%	22.14%	4.72%	8.39%	2.03%	1.62%	1.12%	0.5%	0.95%	0%
2025/12/26	14.37%	23.61%	5.26%	2.55%	1.78%	1.58%	1.66%	3.94%	2.9%	0%
2025/12/27	12.35%	22.45%	4.86%	5.63%	2.52%	1.09%	1.93%	1.26%	2.22%	0%
2025/12/28	15.02%	25.36%	4.29%	3.19%	1.75%	1.23%	1.34%	2.18%	1.34%	0%
2025/12/29	15.03%	24.76%	5.53%	6.61%	1.13%	0.72%	1.33%	0.95%	1.13%	0%
2025/12/30	18.86%	18.82%	4.94%	5.36%	2.2%	0.53%	0.96%	0.51%	0.95%	0%
2025/12/31	16.07%	14.07%	5.59%	4.73%	1.76%	1.4%	1.38%	1.03%	0.69%	0%

bupa.com.au
betterhelp.com
healthcareaustralia.com.au
myjuniper.com
hireup.com.au
mable.com.au
iah.edu.au
nsw.gov.au
svcs.org.au
sentientpsych.com

In December 2025, BetterHelp led with a strong impression share, peaking early and gradually declining. Bupa saw fluctuations, ending with a notable rise. Healthcare Australia maintained a steady presence, while MyJuniper and SentientPsych experienced varied trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Nursing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Nursing - Last month

1
First Aid & CPR Training - Same-Day Certificates https://www.australiawidefirstaid.com.au
Over 25+ years of experience training thousands of students across Australia. Enrol today.
2
No GP Referral Required https://www.betterhelp.com
Australia-Based Therapists — Customized Online Therapy. About 95% Of Users Get Matched To A Therapist Within 48 Hours. No Long...
3
Bupa-Backed Psychology Care - Book Online or Call Us https://www.bupa.com.au
We Make Mental Healthcare Personal. Feel Seen, Supported & Heard At Mindplace. Talk To Us. In-person Or Online Sessions With Mental Health Professionals On Collins St. Book Online.
4
Call Healthdirect - Free, 24/7 Health Advice https://health.nsw.gov.au › call › healthdirect
Get trusted health advice, find nearby GP, urgent care service or a doctor online in NSW. Free 24/7 Service. Check Symptoms Online. Instant Healthcare.
5
Community Nursing | Sensible Care https://www.sensiblecare.com.au
Switch providers without stress—self-manage and keep your services running.

In the competitive landscape of healthcare PPC ads, Australia Wide First Aid leads with its promise of same-day certificates, leveraging 25+ years of experience. BetterHelp and Bupa focus on mental health, offering personalized, accessible therapy. Healthdirect provides 24/7 free health advice, while Sensible Care emphasizes stress-free provider switching.

Frequently Asked Questions

Why is the AUS Healthcare & Medical Nursing December 2025 Report useful and how should I use it?

Why is the AUS Healthcare & Medical Nursing December 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Healthcare & Medical Nursing December 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Healthcare & Medical Nursing December 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Healthcare & Medical Nursing December 2025 Report?

The AUS Healthcare & Medical Nursing December 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Healthcare & Medical Nursing December 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Healthcare & Medical Nursing December 2025 Report for?

The AUS Healthcare & Medical Nursing December 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

the7stars achieves Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance.

Read case study

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Healthcare & Medical Nursing - PPC Market Share Analysis December 2025