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AUS Healthcare & Medical Nursing - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Nursing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Nursing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
betterhelp.com 12.59
mable.com.au 9.6
healthcareaustralia.com.au 5.95
hireup.com.au 4.96
australiawidefirstaid.com.au 2.79
cprfirstaid.com.au 2.51
svcs.org.au 2.42
health.qld.gov.au 2.21
betterhealth.vic.gov.au 1.93
cbdcollege.edu.au 1.81
others 53.23

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘others’ dominate with 53.23% click share. ‘Betterhelp.com’ leads individual domains at 12.59%, followed by ‘mable.com’ at 9.6%.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Nursing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date betterhelp.com mable.com.au hireup.com.au australiawidefirstaid.com.au cprfirstaid.com.au cbdcollege.edu.au nursenextdoor.com.au justbettercare.com sentientpsych.com healthcareaustralia.com.au
2025/05/01 6.06% 5.09% 3.71% 3.06% 0% 2.01% 1.5% 2.02% 3.88% 8.09%
2025/05/02 2.14% 8.44% 5.69% 4.57% 3.15% 2.12% 1.4% 1.32% 0.27% 7.05%
2025/05/03 2.81% 9.47% 4.88% 0% 6.64% 6.32% 3.1% 2.65% 0.88% 2.34%
2025/05/04 17.94% 10.4% 5.44% 1.74% 1.73% 2.5% 2.18% 3.43% 1.2% 2.3%
2025/05/05 23.17% 9.13% 4.01% 0% 0% 0% 1.79% 2.15% 0.49% 4.35%
2025/05/06 20.2% 13.86% 4.29% 0% 0% 0% 2% 2.97% 0% 3.98%
2025/05/07 11.43% 11.13% 6.44% 0% 0% 0% 0.84% 3.29% 0.25% 4.16%
2025/05/08 4.34% 10.56% 6.82% 0% 2.67% 3.25% 1.62% 2.91% 1.01% 4.58%
2025/05/09 2.28% 12.67% 6.81% 3.94% 1.02% 0.63% 3.18% 2.08% 0.34% 2.86%
2025/05/10 4.67% 9.74% 5.94% 4.17% 2% 4.33% 1.22% 2.2% 1.37% 3.42%
2025/05/11 3.93% 10.14% 8.38% 5.29% 3.52% 1.15% 1.92% 2.65% 0.72% 2.69%
2025/05/12 12.79% 8.58% 3.81% 0.7% 7.47% 2.89% 0.75% 1.89% 2.16% 2.97%
2025/05/13 24.01% 7.75% 4.29% 0% 0% 0% 1.87% 2.35% 4.71% 3.16%
2025/05/14 24.43% 7.88% 3.96% 0% 0% 0% 2.74% 3.44% 2.56% 2.42%
2025/05/15 21.59% 8.24% 5.68% 3.07% 0% 4.42% 1.45% 3.34% 2.87% 2.75%
2025/05/16 22.08% 6.39% 4.81% 2.83% 3.55% 4.08% 1.25% 2.59% 1.58% 2.34%
2025/05/17 13.93% 7.62% 3.85% 5.88% 5.87% 5.13% 1.05% 2.24% 1.39% 3.36%
2025/05/18 18.31% 8.31% 6.33% 5.08% 5.99% 2.02% 1.28% 2.38% 0% 2.35%
2025/05/19 22.94% 9.04% 5.65% 0% 0% 0% 2.14% 2.75% 0% 2.51%
2025/05/20 22.4% 10.95% 4.3% 0% 0% 0% 1.1% 3.52% 0% 2.8%
2025/05/21 17.95% 7.69% 5.63% 0% 0% 0% 1.6% 3.17% 1.38% 2.66%
2025/05/22 13.66% 9.09% 5.13% 3.03% 2.24% 3.27% 2.33% 3.19% 0% 4.75%
2025/05/23 16.17% 7.77% 6.5% 4.87% 0.78% 2.98% 2% 1.74% 0% 5.06%
2025/05/24 18.23% 8.57% 5.96% 7.03% 3.5% 5.06% 1.34% 2.34% 2.7% 1.99%
2025/05/25 20% 7.98% 7.6% 0.82% 0% 2.49% 1.78% 2.38% 4.53% 2.52%
2025/05/26 18.92% 7.44% 3.9% 2.7% 0% 2.64% 1.41% 1.99% 3% 2.41%
2025/05/27 18.41% 7.31% 4.25% 4.76% 0% 3.93% 2.27% 3.91% 0% 3.14%
2025/05/28 18.23% 6.04% 4.23% 4.46% 3.51% 4.52% 1.61% 1.99% 2.64% 1.98%
2025/05/29 25.36% 5.32% 4.13% 3.49% 0.9% 0% 1.8% 1.43% 4.41% 1.36%
2025/05/30 27.1% 5.53% 4.52% 4.07% 0% 1.46% 0.86% 1.83% 6.36% 0.97%
2025/05/31 22.04% 6.69% 5.4% 4.48% 3.68% 3.19% 2.07% 1.87% 1.56% 0.45%

Copyright © Adthena. All rights reserved.

In May 2025, BetterHelp.com dominated PPC spend, peaking at 27.10% on May 30. Mable.com.au and Hireup.com.au followed, with steady mid-range shares. Australiawidefirstaid.com.au and others showed fluctuating trends, ending with varied shares.

Market Exposure

Competitor Count for AUS Healthcare & Medical Nursing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 259
2025/05/02 261
2025/05/03 270
2025/05/04 279
2025/05/05 264
2025/05/06 273
2025/05/07 282
2025/05/08 285
2025/05/09 309
2025/05/10 301
2025/05/11 300
2025/05/12 295
2025/05/13 286
2025/05/14 280
2025/05/15 286
2025/05/16 297
2025/05/17 287
2025/05/18 286
2025/05/19 288
2025/05/20 278
2025/05/21 283
2025/05/22 291
2025/05/23 288
2025/05/24 256
2025/05/25 261
2025/05/26 279
2025/05/27 280
2025/05/28 266
2025/05/29 276
2025/05/30 254
2025/05/31 267

Copyright © Adthena. All rights reserved.

May began with 259 advertisers, peaking at 309 on May 9. The month concluded with 267 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Nursing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
betterhelp.com 4.6%
australiawidefirstaid.com.au 1.34%
adfcareers.gov.au 0.97%
headwaypsych.com.au 0.58%
health.qld.gov.au 0.56%
catholichealthcare.com.au -0.78%
mable.com.au -1.14%
svcs.org.au -1.15%
healthcareaustralia.com.au -1.26%
cprfirstaid.com.au -1.37%

Copyright © Adthena. All rights reserved.

In the past month, betterhelp.com surged with a 4.60% click share increase, while cprfirstaid.com.au dropped by 1.37%.

Campaign Efficiency

AUS Healthcare & Medical Nursing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date betterhelp.com hireup.com.au mable.com.au australiawidefirstaid.com.au cbdcollege.edu.au sentientpsych.com svcs.org.au justbettercare.com health.qld.gov.au healthcareaustralia.com.au
2025/05/01 5.25% 4.48% 4.21% 1.96% 1.96% 2.67% 1.87% 1.6% 1.11% 9.38%
2025/05/02 0.95% 5.91% 7.37% 2.88% 2.16% 0.3% 1.35% 1.11% 2.15% 8.83%
2025/05/03 2.1% 5.22% 7.04% 0% 6.11% 1.26% 2.58% 1.93% 1.86% 4.1%
2025/05/04 17.25% 5.42% 7.86% 1.19% 2.38% 1.72% 3.34% 2.72% 2.26% 4.17%
2025/05/05 21.13% 4.16% 7.34% 0% 0% 0.54% 1.99% 1.74% 2.84% 6.16%
2025/05/06 19.85% 4.7% 10.74% 0% 0% 0% 2.85% 2.47% 1.5% 6.32%
2025/05/07 11.77% 6.47% 9.1% 0% 0% 0.31% 3.29% 2.71% 1.49% 5.78%
2025/05/08 3.73% 7.37% 9.09% 0% 3.1% 1.54% 3.36% 2.38% 1.79% 5.95%
2025/05/09 1.75% 7.41% 10.56% 2.76% 0.69% 0.57% 3.98% 1.9% 2.16% 4.69%
2025/05/10 4.64% 6.27% 7.6% 2.82% 4.23% 2.04% 3.67% 1.58% 1.29% 5.09%
2025/05/11 2.79% 8.83% 9.33% 3.95% 1.32% 1.09% 2.33% 2.17% 1.05% 3.94%
2025/05/12 12.22% 4.28% 6.48% 0.63% 2.5% 2.84% 1.77% 1.62% 0.72% 5.06%
2025/05/13 23.75% 4.45% 5.04% 0% 0% 4.4% 2.46% 2.03% 1.74% 4.87%
2025/05/14 24.75% 4.28% 5.5% 0% 0% 3.86% 1.5% 2.38% 1.69% 4.67%
2025/05/15 21.81% 6.05% 6.07% 2.18% 4.37% 3.13% 1.43% 2.87% 1.59% 4.02%
2025/05/16 21.88% 5.01% 4.52% 2.03% 4.05% 2.34% 2.22% 1.88% 1.5% 4%
2025/05/17 16.16% 3.97% 5.21% 4.75% 5.12% 2.16% 1.44% 1.87% 0.66% 4.54%
2025/05/18 19.69% 6.7% 6.04% 4.29% 2.12% 0% 1.42% 1.87% 1.84% 3.55%
2025/05/19 22.8% 5.58% 5.66% 0% 0% 0% 2.79% 2.18% 2.08% 4.49%
2025/05/20 22.16% 4.77% 8.95% 0% 0% 0% 1.03% 2.85% 2.46% 4.11%
2025/05/21 19.77% 5.44% 4.92% 0% 0% 2.12% 2.27% 2.05% 2.42% 4.56%
2025/05/22 15.35% 5.58% 6.82% 2.2% 3.3% 0% 1.99% 2.64% 2.38% 6.21%
2025/05/23 17.72% 6.69% 5.67% 3.5% 2.92% 0% 1.7% 1.32% 2.24% 6.54%
2025/05/24 19.53% 6.04% 5.26% 4.97% 4.97% 3.92% 0.45% 1.78% 3.4% 3.01%
2025/05/25 20.36% 7.36% 6.05% 0.6% 2.41% 6.71% 1.13% 1.93% 1.25% 3.4%
2025/05/26 20.22% 4.78% 5.06% 1.93% 2.58% 4.52% 1.38% 1.51% 1.4% 3.53%
2025/05/27 19.54% 5.06% 5.51% 3.46% 4.04% 0% 1.95% 3.12% 1.95% 5.05%
2025/05/28 20.19% 4.82% 3.99% 3.18% 4.46% 3.94% 1.2% 1.38% 1.72% 3.01%
2025/05/29 25.83% 5.09% 3.43% 2.47% 0% 6.63% 1.21% 1.23% 1.7% 2.13%
2025/05/30 27.08% 5.03% 3.23% 2.92% 1.46% 8.7% 1.16% 1.34% 1.01% 1.7%
2025/05/31 23.35% 5.31% 4.1% 3.41% 3.41% 2.53% 1.55% 1.23% 0.79% 0.77%

Copyright © Adthena. All rights reserved.

In May 2025, BetterHelp.com dominated with fluctuating impressions, peaking at 27.08% on May 30. Hireup.com.au and Mable.com.au showed steady presence, while Healthcareaustralia.com.au declined, ending at 0.77%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Nursing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Nurses-On-Call 24/7 https://www.betterhealth.vic.gov.au

    Free Nurse Helpline — A helpline that will connect you with a registered nurse 24 hours a day, 7 days a week. Free Service.

  2. 2
    No GP Referral Required https://www.betterhelp.com

    Australia-Based Therapists — Customized Online Therapy. About 95% Of Users Get Matched To A Therapist Within 48 Hours. No Long...

  3. 3
    HCA Hiring Aged Care RNs - Aged Care RN – Great Pay https://agency.healthcareaustralia.com.au

    Work your way with HCA. Pick your shifts and enjoy school holidays off. HCA lets you pick your shifts. Great pay, flexibility, and bonuses!

  4. 4
    Hireup | Aged Care https://www.hireup.com.au › disability › support

    Flexible Aged Care Support — Manage Your Support Your Way, From Anywhere. Transparent Pricing & 24/7 Support.

  5. 5
    Find and hire private nurses for local home care on Mable https://www.mable.com.au

    View The Profiles Of Support Workers In Your Area to Help with Nursing Requirements.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, Better Health’s “Nurses-On-Call 24/7” emphasizes accessibility with a free nurse helpline. BetterHelp highlights swift therapist matching without GP referrals. Healthcare Australia’s ad focuses on flexibility and attractive pay for aged care RNs. Hireup and Mable offer personalized, flexible support and local nurse hiring, respectively, showcasing transparency and community connection.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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