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AUS Healthcare & Medical Nursing - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Nursing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Healthcare & Medical Nursing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
betterhelp.com 11.37
mable.com.au 8.65
healthcareaustralia.com.au 7.38
cprfirstaid.com.au 3.99
enurse.com.au 3.35
australiawidefirstaid.com.au 2.97
cbdcollege.edu.au 2.88
hireup.com.au 2.54
betterhealth.vic.gov.au 2.42
svcs.org.au 1.8
others 52.65

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘betterhelp.com’ leads with 11.37% click share, followed by ‘mable.com.au’ at 8.65%. ‘Others’ dominate with 52.65%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Healthcare & Medical Nursing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date betterhelp.com healthcareaustralia.com.au cbdcollege.edu.au mable.com.au hireup.com.au justbettercare.com lifesavingfirstaid.com.au cprfirstaid.com.au australiawidefirstaid.com.au iah.edu.au
2025/04/01 11.23% 5.21% 0% 5.65% 2.78% 0.53% 5.72% 0% 0% 2.68%
2025/04/02 16.86% 3.1% 1.78% 5.54% 2.34% 0.33% 2.59% 0% 6.01% 1.72%
2025/04/03 20.93% 5.18% 2.95% 5.95% 1.89% 1.09% 4.28% 2.27% 0% 0.82%
2025/04/04 16.67% 4.57% 6.05% 6.4% 1.19% 0.68% 1.49% 7.04% 8.45% 1.01%
2025/04/05 22.66% 3.65% 6.04% 6.34% 0.98% 0.85% 0.91% 7.39% 1.42% 1.99%
2025/04/06 15.62% 3.45% 5.1% 4.42% 1.53% 0.56% 1.36% 7.83% 3.44% 1.55%
2025/04/07 18.09% 3.98% 8.63% 4.93% 1.7% 0.27% 3.09% 5.98% 1.95% 0.76%
2025/04/08 12.15% 5.48% 4.09% 7.43% 1.53% 0.46% 1.53% 4.54% 5.46% 1.49%
2025/04/09 19.41% 6.23% 2.71% 5.57% 1.69% 0.53% 0.99% 1.51% 5.58% 0.7%
2025/04/10 11.42% 5.09% 6.4% 5.77% 1.2% 0.78% 0% 9.03% 7.13% 2.2%
2025/04/11 16.96% 5.13% 2.54% 7.05% 0.98% 0.36% 4.97% 6.2% 5.1% 2.81%
2025/04/12 14.4% 7.21% 0% 11.23% 2.75% 1% 0% 0% 5.89% 2.38%
2025/04/13 18.39% 4.69% 5.21% 4.88% 2.82% 0.79% 0% 5.37% 2.29% 2.67%
2025/04/14 17.14% 6.15% 3.09% 7.84% 2.17% 0.45% 0% 1.19% 3.84% 1.63%
2025/04/15 18.41% 4.23% 3.43% 6.58% 1.48% 0.59% 0% 3.21% 7.13% 1.22%
2025/04/16 23.89% 4.34% 5.67% 3.82% 1.36% 0.75% 0% 0% 4.11% 2.54%
2025/04/17 17.19% 5.48% 1.72% 5.23% 2.52% 1.15% 0% 2.41% 5.78% 2.91%
2025/04/18 9.73% 4.76% 0% 8.34% 4.08% 0.14% 0% 0% 0% 2.95%
2025/04/19 13.26% 5.07% 0% 7.46% 2.96% 2.1% 0.01% 0.01% 0% 3.57%
2025/04/20 19.09% 4.45% 0% 6.75% 2.66% 1.87% 0% 0% 0% 2.68%
2025/04/21 24.31% 5.58% 4.91% 5.45% 2.95% 1.02% 1.6% 1.52% 0% 2.44%
2025/04/22 16% 4.57% 3.34% 7.19% 2.28% 1.69% 0% 4.64% 2.61% 2.38%
2025/04/23 16.74% 5.07% 4.27% 8% 3.01% 2.23% 0% 3.17% 4.6% 2.16%
2025/04/24 26.66% 5.28% 3.79% 6.36% 2.37% 0.68% 0% 5.25% 2.42% 1.38%
2025/04/25 19.17% 3.98% 4.63% 8.63% 3.16% 0.88% 3.88% 6.42% 1.24% 0.95%
2025/04/26 28.01% 1.67% 6.63% 5.53% 2.47% 0.79% 0% 8.18% 2.59% 1.52%
2025/04/27 23.78% 2.74% 4.06% 6.2% 3.34% 1.83% 2.75% 1.01% 5.31% 1.01%
2025/04/28 20.8% 6.03% 2.81% 8% 2.64% 2.45% 0% 2.82% 3.49% 1.29%
2025/04/29 18.31% 5.66% 5.91% 5.95% 2.11% 3.75% 0% 1.14% 1.36% 1.54%
2025/04/30 21.7% 5.69% 4.79% 4.29% 2.65% 2.32% 2.31% 2.22% 1.47% 1.04%

Copyright © Adthena. All rights reserved.

In April 2025, BetterHelp.com led PPC spend, peaking at 28.01% on April 26. HealthcareAustralia.com.au saw a steady presence, while CBDCollege.edu.au fluctuated. Mable.com.au and Hireup.com.au maintained moderate shares. JustBetterCare.com and LifeSavingFirstAid.com.au had minimal impact. CPRFirstAid.com.au and AustraliaWideFirstAid.com.au showed varied trends. IAH.edu.au remained consistent.

Market Exposure

Competitor Count for AUS Healthcare & Medical Nursing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 264
2025/04/02 270
2025/04/03 275
2025/04/04 286
2025/04/05 272
2025/04/06 291
2025/04/07 276
2025/04/08 294
2025/04/09 261
2025/04/10 253
2025/04/11 257
2025/04/12 235
2025/04/13 246
2025/04/14 282
2025/04/15 253
2025/04/16 235
2025/04/17 234
2025/04/18 226
2025/04/19 300
2025/04/20 293
2025/04/21 264
2025/04/22 281
2025/04/23 311
2025/04/24 285
2025/04/25 300
2025/04/26 260
2025/04/27 293
2025/04/28 284
2025/04/29 286
2025/04/30 260

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 311 on April 23. The month concluded with 260 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Healthcare & Medical Nursing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
hireup.com.au 2%
betterhelp.com 1.84%
mable.com.au 1.21%
justbettercare.com 1.03%
svcs.org.au 0.76%
enurse.com.au -1.65%
nationalcprfoundation.com -1.74%
australiawidefirstaid.com.au -2.05%
healthdirect.gov.au -2.36%
cprfirstaid.com.au -3.23%

Copyright © Adthena. All rights reserved.

In the past month, hireup.com.au surged with a 2.00% click share increase, while cprfirstaid.com.au faced a decline of 3.23%.

Campaign Efficiency

AUS Healthcare & Medical Nursing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date betterhelp.com healthcareaustralia.com.au cbdcollege.edu.au mable.com.au hireup.com.au betterhealth.vic.gov.au svcs.org.au cprfirstaid.com.au iah.edu.au australiawidefirstaid.com.au
2025/04/01 9.83% 5.92% 0% 4.77% 2.32% 0% 1.01% 0% 3.01% 0%
2025/04/02 18.2% 3.98% 1.59% 4.22% 2.07% 0% 0.96% 0% 2% 3.17%
2025/04/03 22.54% 6.35% 2.89% 4.48% 1.97% 4.34% 0.63% 1.45% 1.02% 0%
2025/04/04 18.18% 5.94% 5.76% 5.62% 1.21% 3.33% 0.78% 4.61% 1.28% 4.61%
2025/04/05 22.42% 4.4% 6.36% 5.66% 0.89% 0.08% 0.66% 6.04% 2.04% 1.43%
2025/04/06 14.51% 4.46% 5.16% 3.43% 1.53% 1.14% 0.84% 6.32% 1.51% 2.58%
2025/04/07 17.69% 4.6% 8.3% 3.11% 1.3% 1.08% 0.46% 5.05% 0.8% 2.05%
2025/04/08 11.79% 6.53% 3.9% 5.4% 1.18% 0.11% 1% 3.48% 1.49% 3.39%
2025/04/09 19.62% 7.6% 2.68% 3.86% 1.45% 4.2% 1.11% 1.66% 0.71% 3.69%
2025/04/10 12.5% 6.56% 6.67% 4.8% 1.07% 2.84% 1.06% 7.84% 1.97% 5.14%
2025/04/11 17.04% 6.05% 2.58% 5.03% 0.95% 0% 0.96% 5.24% 2.56% 4.18%
2025/04/12 14.49% 9.07% 0% 8.85% 2.56% 0% 0.86% 0% 2.28% 2.9%
2025/04/13 19.72% 6.46% 4.83% 3.32% 2.34% 0.05% 1.19% 3.62% 3% 1.21%
2025/04/14 16.32% 6.93% 2.78% 7.24% 2.93% 0.09% 2.33% 0.7% 1.47% 2.09%
2025/04/15 19.19% 5.49% 2.95% 5.67% 1.88% 1.74% 2.25% 1.97% 1.27% 3.94%
2025/04/16 22.89% 4.86% 5.11% 2.55% 1.6% 3.14% 2.71% 0% 2.56% 2.04%
2025/04/17 16.7% 5.87% 1.51% 3.62% 3.19% 2.25% 2.2% 1.51% 2.62% 3.02%
2025/04/18 8.23% 4.54% 0% 5.09% 4.97% 4.82% 2.92% 0% 2.75% 0%
2025/04/19 12.26% 6.08% 0% 6.47% 3.22% 2.27% 3.46% 0.02% 3.62% 0%
2025/04/20 18.78% 4.89% 0% 6.01% 3.13% 2.76% 1.28% 0% 3.06% 0%
2025/04/21 23.72% 6.78% 4.39% 3.28% 3.01% 1.1% 1.11% 1.1% 2.19% 0%
2025/04/22 15.88% 6.07% 3.02% 6.87% 3.08% 3.41% 0.87% 3.02% 2.65% 1.51%
2025/04/23 17.47% 6.17% 4.08% 7.19% 3.67% 0% 1.83% 2.04% 2.79% 2.72%
2025/04/24 27.54% 6.41% 3.76% 5.42% 2.83% 0% 1.56% 3.76% 1.65% 1.5%
2025/04/25 18.94% 4.69% 4.4% 8.07% 4.19% 0.02% 1.67% 4.4% 1.12% 0.63%
2025/04/26 26.14% 2.4% 5.86% 4.78% 3.24% 0% 2.12% 5.13% 1.61% 1.46%
2025/04/27 22.18% 3.26% 3.44% 5.09% 3.77% 0.03% 0.99% 0.57% 1.2% 2.87%
2025/04/28 20.99% 7.24% 2.63% 7.87% 3.37% 0% 1.53% 1.97% 1.39% 1.97%
2025/04/29 18.33% 6.66% 5.34% 5.49% 2.72% 0% 1.68% 0.67% 1.7% 0.67%
2025/04/30 22.85% 6.5% 4.58% 3.74% 3.39% 2.32% 1.72% 1.53% 1% 0.76%

Copyright © Adthena. All rights reserved.

April saw betterhelp.com dominate with fluctuating impressions, peaking at 27.54% on the 24th. healthcareaustralia.com.au maintained a steady presence, while cbdcollege.edu.au and mable.com.au showed varied trends. The month concluded with betterhelp.com leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Healthcare & Medical Nursing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Nurses-On-Call 24/7 https://www.betterhealth.vic.gov.au › nurse › on-call

    Free Nurse Helpline — A helpline that will connect you with a registered nurse 24 hours a day, 7 days a week. Free Service.

  2. 2
    No GP Referral Required https://www.betterhelp.com

    Australia-Based Therapists — Customized Online Therapy. About 95% Of Users Get Matched To A Therapist Within 48 Hours. No Long...

  3. 3
    HCA Hiring Aged Care RNs https://agency.healthcareaustralia.com.au

    Aged Care RN – Great Pay — Work your way with HCA. Pick your shifts and enjoy school holidays off. HCA lets you pick your shifts. Great pay, flexibility, and bonuses!

  4. 4
    Find and hire private nurses for local home care on Mable https://www.mable.com.au

    View The Profiles Of Support Workers In Your Area to Help with Nursing Requirements.

  5. 5
    Supporting You at Home - ONCALL Group Australia https://www.oncall.com.au

    Whether You Book Services as a One-Time Need or Ongoing, Our Team is Ready to Support You

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In the competitive landscape of healthcare PPC ads, Better Health’s “Nurses-On-Call 24/7” stands out with its promise of free, round-the-clock nurse access. BetterHelp emphasizes quick therapist matching without GP referrals, appealing to those seeking immediate mental health support. Healthcare Australia’s ad highlights flexibility and attractive pay for aged care RNs, while Mable and ONCALL focus on personalized home care solutions, showcasing the growing trend towards tailored healthcare services.

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