UK Healthcare & Medical Nursing - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Nursing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Healthcare & Medical Nursing UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	29.683190722
	70.316809278

29%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	42
	58

42%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	7%
Transactional	0%
Navigational	0%
Seasonal	0%
Local	1%
Problem Solving	36%

Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Nursing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
wcrf.org	9.62
betterhelp.com	8.85
myjuniper.co.uk	8.01
nurseproductrange.co.uk	6.99
medexpress.co.uk	5.22
hcahealthcare.co.uk	4.29
thechelseapsychologyclinic.com	3.13
tommys.org	2.32
ebay.co.uk	2.16
adultsocialcare.co.uk	1.98
others	47.43

wcrf.org - 9.62%
betterhelp.com - 8.85%
myjuniper.co.uk - 8.01%
nurseproductrange.co.uk - 6.99%
medexpress.co.uk - 5.22%
hcahealthcare.co.uk - 4.29%
thechelseapsychologyclinic.com - 3.13%
tommys.org - 2.32%
ebay.co.uk - 2.16%
adultsocialcare.co.uk - 1.98%
others - 47.43%

In the healthcare PPC landscape, ‘others’ dominate with 47.43% click share, while wcrf.org leads individual domains at 9.62%.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Nursing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	myjuniper.co.uk	betterhelp.com	medexpress.co.uk	harleypsychiatrists.co.uk	hcahealthcare.co.uk	updoc.co.uk	chequp.com	patients-association.org.uk	wcrf.org	thechelseapsychologyclinic.com
2026/01/01	16.17%	8.86%	9.2%	1.82%	1.26%	1.6%	2.29%	5.56%	1.26%	0.29%
2026/01/02	14.37%	12.38%	10.11%	1.74%	2.1%	0.67%	1.78%	4.28%	1.11%	0.57%
2026/01/03	13.36%	10.37%	8.74%	2.21%	2.95%	1.22%	3.81%	4.01%	1.36%	4.11%
2026/01/04	11.94%	10.04%	5.55%	2.35%	1.8%	0.85%	2.05%	6.58%	9.29%	0%
2026/01/05	16.77%	12.47%	7.92%	1.78%	2.03%	1.34%	2.01%	1.77%	0.22%	4.04%
2026/01/06	19.53%	8.62%	7.43%	0.48%	2.08%	0.93%	1.21%	2.05%	11.72%	5.35%
2026/01/07	16.74%	2.93%	10.93%	0.6%	1.62%	1.44%	2.73%	4.51%	11.56%	0%
2026/01/08	20.24%	7.47%	9.94%	1.6%	1.78%	2%	1.89%	1.18%	10.01%	3.15%
2026/01/09	23%	9.78%	9.04%	1.6%	1.97%	1.84%	1.93%	0%	1.17%	4.56%
2026/01/10	23.76%	7.54%	11.05%	1.94%	1.28%	2.54%	2.5%	1.21%	9.72%	0.69%
2026/01/11	23.11%	10.09%	9.03%	2.19%	2.24%	1.62%	2.81%	2.36%	0%	2.73%
2026/01/12	21.77%	9.58%	8.08%	1.34%	2.71%	1.46%	3.33%	0%	0.18%	4.48%
2026/01/13	17.68%	7.37%	9.58%	1.13%	1.46%	2.93%	3.79%	3.26%	10.33%	4.15%
2026/01/14	16.56%	11.36%	12.14%	1.63%	2.97%	2.29%	5.17%	0.67%	0%	1.91%
2026/01/15	17.17%	10.21%	13.09%	1.71%	3.01%	4.22%	4.54%	2.64%	0%	5.26%
2026/01/16	22.81%	9.7%	8.97%	1.59%	1.96%	1.83%	1.91%	0%	1.16%	4.52%
2026/01/17	13.9%	9.61%	12.35%	2.04%	3.34%	5.2%	3.03%	0%	0%	3.07%
2026/01/18	16.99%	10.34%	12.52%	3.49%	1.62%	5.03%	3.73%	0%	0%	0.95%
2026/01/19	15.52%	12.94%	13.46%	1.92%	3.57%	4.77%	1.38%	0.04%	0%	9.56%
2026/01/20	16.86%	12.31%	11.28%	2.03%	2.15%	3.85%	2.42%	0.79%	0.09%	6.44%
2026/01/21	14.62%	9.9%	10.55%	1.01%	1.8%	3.13%	2.13%	0.78%	12.12%	5.29%
2026/01/22	20.21%	13.21%	10.45%	1.48%	1.19%	1.66%	2.08%	1.98%	0%	5.71%
2026/01/23	21.41%	14.09%	10.26%	2.79%	2.1%	3.07%	2.67%	1.29%	0%	4.28%
2026/01/24	18.36%	13.79%	11.19%	3.57%	3.46%	2.63%	2.52%	0.88%	0.07%	1.89%
2026/01/25	13.41%	11.13%	9.4%	1.66%	2.17%	1.29%	3.46%	1.57%	21%	1.42%
2026/01/26	17.62%	11.89%	8.34%	2.78%	3.06%	2.77%	2.98%	4.38%	0.16%	6.52%
2026/01/27	12.74%	11.3%	6.38%	1.75%	2.42%	2.6%	3.26%	1.38%	20.22%	0.79%
2026/01/28	14.82%	9.41%	6.73%	2.07%	2.15%	2.42%	2.56%	0%	22.23%	1.82%
2026/01/29	13.87%	10.4%	5.18%	1.87%	2.8%	2.44%	2.08%	0.65%	21.97%	5.86%
2026/01/30	16.04%	9.94%	6.79%	2.17%	1.11%	2.98%	1.89%	0.92%	11.53%	6.97%
2026/01/31	23.47%	17.57%	6.27%	4.45%	2.67%	2.48%	1.97%	1.1%	0%	0%

myjuniper.co.uk
betterhelp.com
medexpress.co.uk
harleypsychiatrists.co.uk
hcahealthcare.co.uk
updoc.co.uk
chequp.com
patients-association.org.uk
wcrf.org
thechelseapsychologyclinic.com

In January 2026, myjuniper.co.uk led with a fluctuating spend share, peaking at 23.76% on the 10th. betterhelp.com saw a significant rise, ending at 17.57%. wcrf.org’s share spiked mid-month, while medexpress.co.uk maintained steady growth. The month concluded with diverse trends across advertisers.

Market Exposure

Competitor Count for UK Healthcare & Medical Nursing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/01/01	155
2026/01/02	169
2026/01/03	149
2026/01/04	152
2026/01/05	154
2026/01/06	147
2026/01/07	160
2026/01/08	154
2026/01/09	151
2026/01/10	144
2026/01/11	153
2026/01/12	154
2026/01/13	156
2026/01/14	144
2026/01/15	157
2026/01/16	151
2026/01/17	144
2026/01/18	152
2026/01/19	135
2026/01/20	154
2026/01/21	141
2026/01/22	144
2026/01/23	143
2026/01/24	153
2026/01/25	146
2026/01/26	151
2026/01/27	144
2026/01/28	151
2026/01/29	144
2026/01/30	136
2026/01/31	129

January saw fluctuating advertiser numbers, peaking at 169 on January 2nd, then gradually declining to 129 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Nursing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
wcrf.org	5.65%
betterhelp.com	2.42%
thechelseapsychologyclinic.com	1%
tommys.org	1%
harleypsychiatrists.co.uk	0.84%
healthychildren.org	-1.36%
curedpharmacy.com	-1.53%
ebay.co.uk	-1.69%
curely.co.uk	-1.89%
nurseproductrange.co.uk	-2.05%

WCRF.org surged with a 5.65% click share increase, while nurseproductrange.co.uk dropped by 2.05%. BetterHelp.com also rose by 2.42%, contrasting Curely.co.uk’s 1.89% decline.

Campaign Efficiency

UK Healthcare & Medical Nursing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	myjuniper.co.uk	betterhelp.com	nurseproductrange.co.uk	hcahealthcare.co.uk	medexpress.co.uk	updoc.co.uk	chequp.com	ebay.co.uk	wcrf.org	thechelseapsychologyclinic.com
2026/01/01	11.26%	7.46%	2.01%	2.89%	7.04%	1.48%	2.36%	0.57%	4.56%	0.19%
2026/01/02	9.01%	9.64%	3.61%	3.83%	7.1%	0.49%	1.64%	4.12%	3.77%	0.17%
2026/01/03	8.15%	7.82%	5.54%	4.88%	5.66%	0.95%	3.29%	1.86%	4.34%	3.88%
2026/01/04	6.74%	7.23%	4.9%	2.68%	3.42%	0.73%	1.64%	4.25%	12.22%	0%
2026/01/05	10.42%	9.34%	4.84%	3.42%	5.27%	1.09%	1.77%	4.85%	0.51%	3.59%
2026/01/06	12.07%	6.91%	5.16%	3.2%	4.99%	0.66%	1.03%	1.13%	16.57%	4.56%
2026/01/07	10.09%	1.97%	4.02%	2.86%	7.53%	1.31%	2.32%	4.58%	18.27%	0%
2026/01/08	12.91%	5.92%	0%	2.88%	7.21%	1.86%	1.78%	0%	15%	2.93%
2026/01/09	14.8%	7.73%	4.1%	3.09%	6.82%	1.67%	1.79%	4.1%	4.1%	2.89%
2026/01/10	15.15%	6.06%	4.06%	2.7%	8.54%	2.25%	2.34%	3.56%	14.21%	0.5%
2026/01/11	14.25%	8.78%	4.3%	3.48%	6.68%	1.2%	2.53%	7.64%	0%	2.66%
2026/01/12	13.71%	7.42%	7.11%	3.89%	5.96%	1.15%	2.99%	0%	0.62%	3.7%
2026/01/13	11.65%	5.51%	5.09%	2.41%	7.51%	2.5%	3.61%	0.55%	15.86%	3.91%
2026/01/14	11.56%	9.99%	6.21%	4.84%	9.66%	1.96%	5.1%	0%	0%	2.26%
2026/01/15	12.3%	8.56%	5.03%	4.73%	10.99%	3.88%	4.6%	0.61%	0%	4.59%
2026/01/16	14.8%	7.73%	4.1%	3.09%	6.82%	1.67%	1.79%	4.1%	4.1%	2.89%
2026/01/17	9.12%	8.35%	7.57%	5.86%	9.1%	4.52%	2.78%	0%	0%	3.51%
2026/01/18	10.67%	8.61%	3.37%	3.63%	9.22%	4.45%	3.37%	0.73%	0%	0.73%
2026/01/19	10.22%	10.42%	0.01%	6.68%	10.01%	4.12%	1.32%	0%	0%	9.01%
2026/01/20	10.6%	8.78%	7.2%	3.62%	8.11%	3.19%	2.11%	5%	0.21%	5.19%
2026/01/21	9.33%	7.7%	5.11%	3.49%	7.84%	2.79%	1.92%	0%	17.85%	3.92%
2026/01/22	14.79%	11.82%	0.92%	2%	8.78%	1.7%	2.12%	0%	0%	5.33%
2026/01/23	16.3%	12.28%	0%	3.91%	8.97%	3.21%	2.86%	0%	0%	4.59%
2026/01/24	12.33%	10.83%	5.22%	5.62%	8.58%	2.52%	2.37%	0%	0.15%	1.45%
2026/01/25	7.65%	8.28%	1.99%	3.02%	6.01%	1.01%	2.76%	0.56%	35.54%	0.89%
2026/01/26	11.15%	10.12%	2.56%	5.65%	5.92%	2.26%	2.54%	5.83%	0.36%	4.95%
2026/01/27	7.6%	8.42%	3.83%	3.74%	4.33%	2.3%	2.66%	0.54%	30.5%	0.53%
2026/01/28	8.69%	7.5%	2.64%	3.19%	4.45%	2.03%	2.09%	0%	32.87%	1.48%
2026/01/29	8.05%	7.56%	3.96%	3.8%	3.34%	1.97%	1.64%	0.07%	31.84%	5.32%
2026/01/30	9.83%	7.87%	3.11%	2.49%	4.68%	2.4%	1.56%	0.68%	19.4%	6.09%
2026/01/31	15.29%	14%	7.48%	4.95%	4.37%	2.43%	1.75%	0.93%	0%	0%

myjuniper.co.uk
betterhelp.com
nurseproductrange.co.uk
hcahealthcare.co.uk
medexpress.co.uk
updoc.co.uk
chequp.com
ebay.co.uk
wcrf.org
thechelseapsychologyclinic.com

In January 2026, wcrf.org saw a dramatic rise in PPC impressions, peaking at 35.54% on the 25th. Myjuniper.co.uk maintained a steady presence, while betterhelp.com and medexpress.co.uk showed consistent engagement. The month concluded with wcrf.org leading the impression share.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Nursing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Nursing - Last month

1
No GP Referral Required - Average Session Rating: 4.9/5 https://www.betterhelp.com
About 95% Of Customers Can Find A Therapist Within 48 Hours. 100% Online And Easy Sign-Up.
2
BMI https://www.healthychildren.org
Powered by pediatricians.Trusted by parents.The American Academy of Pediatrics. Stay Healthy. Learn More. Be Safe. Brands: Expert advice, trustworthy information, healthy families.
3
Sick Note From GP Online https://www.home2lab.co.uk
Same Day Sick Notes Online — Off sick today? Request a digital sick note online and share it easily with your employer. Order a...
4
Now £65, Was £164 | 6 Month Fix Price Ends Jan 31 https://www.myjuniper.co.uk › ny › offer
Weight loss medication just £65 with discounts over 6 months if you order before Jan 31st.
5
BMI Calculator https://www.wcrf.org
Free Online BMI Calculator — Our BMI calculator is a great way to know whether you’re a healthy weight for your height. Find out...

In the competitive landscape of healthcare PPC ads, BetterHelp shines with its promise of quick therapist access and high satisfaction. HealthyChildren.org and WCRF.org focus on trusted health advice and tools like BMI calculators. Home2Lab.co.uk offers convenient online sick notes, while MyJuniper.co.uk entices with discounted weight loss solutions.

Frequently Asked Questions

Why is the UK Healthcare & Medical Nursing January 2026 Report useful and how should I use it?

Why is the UK Healthcare & Medical Nursing January 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Healthcare & Medical Nursing January 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Healthcare & Medical Nursing January 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Healthcare & Medical Nursing January 2026 Report?

The UK Healthcare & Medical Nursing January 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The UK Healthcare & Medical Nursing January 2026 Report aggregates data from across both device types and Google Shopping.
Who is this UK Healthcare & Medical Nursing January 2026 Report for?

The UK Healthcare & Medical Nursing January 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

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What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

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Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance.

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UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study

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VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 UK Healthcare & Medical Nursing brands

Share of Spend for the top 10 UK Healthcare & Medical Nursing brands

Competitor Count for UK Healthcare & Medical Nursing

Market Loss & Market Gains for UK Healthcare & Medical Nursing

UK Healthcare & Medical Nursing Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Nursing

Frequently Asked Questions

Why is the UK Healthcare & Medical Nursing January 2026 Report useful and how should I use it?

Why is the UK Healthcare & Medical Nursing January 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Healthcare & Medical Nursing January 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Healthcare & Medical Nursing January 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

the7stars achieves Google Ads PPC campaign optimization​ with Adthena

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Get the full picture

See this data specific to your brand performance

Related reports

US Nursing

AUS Nursing

the7stars achieves Google Ads PPC campaign optimization with Adthena