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UK Healthcare & Medical Nursing - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Nursing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Nursing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
betterhelp.com 9.48
myjuniper.co.uk 8.52
wcrf.org 6.48
thechelseapsychologyclinic.com 5.21
updoc.co.uk 4.19
harleypsychiatrists.co.uk 2.61
vitabiotics.com 2.6
drsick.co.uk 2.35
flo.health 2.01
ebay.co.uk 1.89
others 54.66

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, “others” dominate with 54.66% click share. BetterHelp leads individual advertisers at 9.48%, followed by MyJuniper at 8.52%.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Nursing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date betterhelp.com harleypsychiatrists.co.uk updoc.co.uk forbes.com myjuniper.co.uk thechelseapsychologyclinic.com talkmind.com vitabiotics.com wcrf.org drsick.co.uk
2025/06/01 13.17% 0.05% 8.55% 2.22% 18.61% 3.26% 3.12% 2.41% 0% 6.74%
2025/06/02 13.62% 0.52% 7.32% 1.82% 17.27% 6.95% 1.69% 0.77% 0% 4.6%
2025/06/03 9.79% 0.06% 3.7% 1.05% 27.44% 9.86% 0.76% 1.56% 0% 1.56%
2025/06/04 9.58% 0.86% 4.48% 3.2% 11.46% 3.58% 2.46% 0.54% 26.67% 0.86%
2025/06/05 7.32% 2.63% 4.37% 1.96% 18.32% 5.44% 0.86% 1.03% 0% 2.49%
2025/06/06 10.82% 2.46% 4.34% 4.15% 15.51% 9.29% 0.88% 0.37% 0% 2%
2025/06/07 12.68% 1.82% 5.58% 1.66% 15.25% 5.72% 2.8% 0.65% 0% 5.38%
2025/06/08 16.4% 2.34% 6.25% 0.33% 15.93% 5.86% 1.15% 0.2% 0% 5.55%
2025/06/09 10.54% 2.36% 5.96% 0.38% 17.1% 7.25% 1.78% 0.41% 0% 6.38%
2025/06/10 6.36% 1.23% 2.68% 0.41% 7.09% 2.01% 1.17% 0.19% 54.06% 2.25%
2025/06/11 9.38% 4.9% 2.88% 0.61% 16.3% 5.57% 0.9% 0.51% 0% 3.97%
2025/06/12 13.59% 1.83% 3.2% 0.67% 18.11% 8.95% 1.33% 1.42% 0% 2.36%
2025/06/13 8.7% 3.55% 2.3% 0.24% 19.52% 4.26% 0% 2.06% 0% 1.17%
2025/06/14 9.74% 4.3% 3.99% 2.11% 23.12% 3.33% 0.42% 1.68% 0% 3.59%
2025/06/15 12.69% 3.16% 5.12% 0.42% 17.48% 2.85% 0.62% 1.06% 0% 3.94%
2025/06/16 16.62% 2.92% 3.49% 5.59% 15.97% 6.19% 2.3% 1.32% 0% 2.68%
2025/06/17 11.06% 0.48% 6.35% 0.3% 8.28% 2.94% 1.55% 1.97% 0% 6.14%
2025/06/18 9.1% 1.21% 3.83% 2.66% 18.33% 3.56% 0.97% 1.93% 0% 3.25%
2025/06/19 7.31% 1.49% 5.94% 0.62% 15.56% 2.57% 1.59% 1.54% 0% 0%
2025/06/20 8.17% 0.84% 5% 3.87% 7.57% 7.6% 1.98% 1.69% 0% 2.48%
2025/06/21 10.81% 4.41% 5.62% 1.25% 5.66% 9.16% 0.84% 1.19% 0% 5.11%
2025/06/22 16.46% 4.53% 5.66% 3.45% 10.13% 1.27% 2.37% 2.04% 0% 3.39%
2025/06/23 15.32% 1.73% 7.18% 1.45% 7.76% 2.54% 0% 3.64% 0% 3.22%
2025/06/24 16.95% 3.04% 6.24% 1.93% 3.63% 10.28% 1.32% 3.56% 0% 3.32%
2025/06/25 18.43% 2.85% 3.29% 2.3% 3.38% 12.71% 2.61% 2.66% 0% 0%
2025/06/26 13.14% 3.98% 4.29% 0% 3.86% 4.94% 1.94% 2.14% 0% 0%
2025/06/27 7.49% 3.35% 6.43% 0% 3.11% 7.63% 1.37% 4.17% 0% 0%
2025/06/28 10.64% 7.39% 6.23% 0.31% 4.24% 5.37% 2.46% 3.15% 0% 0%
2025/06/29 6.08% 5.87% 5.64% 0% 2.15% 3.68% 2.46% 2.73% 0% 0%
2025/06/30 10.09% 6.84% 6.09% 5.13% 4.9% 4.54% 3.39% 2.94% 0% 0%

Copyright © Adthena. All rights reserved.

In June 2025, wcrf.org’s spend share surged to 54.06% by mid-month. Betterhelp.com fluctuated, peaking at 18.43% before settling at 10.09%. Harleypsychiatrists.co.uk saw a steady rise, ending at 6.84%. Updoc.co.uk maintained a consistent presence, closing at 6.09%. Forbes.com experienced volatility, finishing strong at 5.13%. Myjuniper.co.uk’s share declined, ending at 4.9%. Thechelseapsychologyclinic.com showed growth, peaking at 12.71%. Talkmind.com remained stable, closing at 3.39%. Drsick.co.uk’s share was moderate, while vitabiotics.com ended at 2.94%.

Market Exposure

Competitor Count for UK Healthcare & Medical Nursing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/06/01 145
2025/06/02 153
2025/06/03 124
2025/06/04 158
2025/06/05 159
2025/06/06 171
2025/06/07 169
2025/06/08 154
2025/06/09 141
2025/06/10 156
2025/06/11 165
2025/06/12 148
2025/06/13 156
2025/06/14 156
2025/06/15 159
2025/06/16 156
2025/06/17 169
2025/06/18 153
2025/06/19 154
2025/06/20 146
2025/06/21 148
2025/06/22 137
2025/06/23 136
2025/06/24 147
2025/06/25 152
2025/06/26 144
2025/06/27 142
2025/06/28 146
2025/06/29 143
2025/06/30 151

Copyright © Adthena. All rights reserved.

June saw fluctuating advertiser numbers, peaking at 171 on June 6. The month concluded with 151 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Nursing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
vitabiotics.com 2.54%
nursingguild.com 1.12%
hcahealthcare.co.uk 1.11%
betterhelp.com 1.05%
anchor.org.uk 1%
curedpharmacy.com -0.68%
priorygroup.com -0.71%
drsick.co.uk -0.96%
myjuniper.co.uk -5.73%
wcrf.org -12.6%

Copyright © Adthena. All rights reserved.

Vitabiotics.com surged with a 2.54% click share increase, while wcrf.org plummeted by 12.6%.

Campaign Efficiency

UK Healthcare & Medical Nursing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date betterhelp.com ebay.co.uk myjuniper.co.uk harleypsychiatrists.co.uk updoc.co.uk talkmind.com thechelseapsychologyclinic.com forbes.com wcrf.org drsick.co.uk
2025/06/01 10.1% 0.28% 24.77% 0.03% 8.2% 2.34% 2.82% 2.05% 0% 6.63%
2025/06/02 9.99% 0.23% 22.84% 0.51% 6.67% 2.04% 6.32% 2.16% 0% 4.72%
2025/06/03 9.36% 0.21% 33.53% 0.05% 3.92% 0.6% 10.45% 1.35% 0% 1.92%
2025/06/04 5.75% 0.17% 12.67% 0.51% 3.33% 2.07% 1.87% 2.37% 44.08% 0.92%
2025/06/05 6.3% 0.25% 21.71% 1.97% 4.43% 0.74% 5.06% 2.57% 0% 2.98%
2025/06/06 8.3% 4.82% 20.24% 1.44% 3.36% 0.72% 7.69% 4.26% 0% 2.36%
2025/06/07 9.06% 6.53% 18.68% 1.22% 4.89% 2.73% 5.64% 2.03% 0% 4.58%
2025/06/08 12.52% 6.6% 18.67% 1.7% 4.59% 0.92% 5.49% 0.33% 0% 4.17%
2025/06/09 8.1% 0.36% 22.38% 1.75% 5.97% 1.52% 7.43% 0.41% 1.22% 5.84%
2025/06/10 6.7% 0.05% 12.53% 1.35% 3.24% 1.62% 2.06% 0.64% 41.27% 2.72%
2025/06/11 6.74% 0.45% 21.2% 4.05% 2.74% 0.87% 4.71% 0.91% 0% 3.66%
2025/06/12 9.4% 0.38% 25.01% 1.69% 3.81% 1.47% 6.27% 0.92% 0% 3.14%
2025/06/13 6.46% 1.43% 25.18% 2.93% 2.35% 0% 4.7% 0.47% 0% 1.44%
2025/06/14 6.24% 2.03% 26.75% 3.29% 3.9% 0.38% 2.88% 2.27% 0% 3.58%
2025/06/15 9.58% 0.31% 21.29% 2.5% 4.44% 0.63% 3% 0.67% 0% 3.53%
2025/06/16 12.35% 0.22% 21.03% 2.41% 2.84% 2.46% 6.15% 4.01% 0% 3.28%
2025/06/17 9.56% 0.22% 12.12% 0.43% 5.59% 1.68% 2.03% 0.34% 0% 5.21%
2025/06/18 7.48% 0.26% 24.49% 1.04% 3.66% 0.9% 3.03% 2.04% 0% 2.8%
2025/06/19 8.05% 0% 19.67% 1.19% 5.53% 1.51% 3.26% 0.72% 0% 0%
2025/06/20 5.05% 0% 10.65% 0.81% 5.13% 2.25% 8.37% 3.45% 0% 3.54%
2025/06/21 11.23% 0.33% 6.28% 3.8% 5.53% 0.76% 7.28% 1.68% 0% 5.03%
2025/06/22 15.42% 0% 11.95% 3.58% 4.47% 2.38% 1.02% 3.91% 0% 3.09%
2025/06/23 12.17% 0% 10.28% 1.35% 6.68% 0% 2.23% 1.77% 0% 4.14%
2025/06/24 15.16% 0% 4.73% 2.9% 6.15% 1.61% 8.79% 1.17% 0% 3.97%
2025/06/25 15.63% 0% 4.26% 2.45% 3.01% 3.24% 8.01% 1.82% 0% 0%
2025/06/26 11.85% 0% 4.02% 3.29% 4.72% 2.5% 6.16% 0% 0% 0%
2025/06/27 9.53% 0% 2.7% 2.77% 5.22% 1.5% 8.74% 0% 0% 0%
2025/06/28 5.8% 19.7% 3.58% 5.16% 5.37% 2.16% 4.59% 0.39% 0% 0%
2025/06/29 5.06% 7.97% 3.36% 4.85% 5.2% 2.65% 4.31% 0% 0% 0%
2025/06/30 8.38% 5.36% 5.25% 5.09% 4.55% 3.34% 3.14% 3.12% 0% 0%

Copyright © Adthena. All rights reserved.

In June 2025, wcrf.org saw a dramatic drop from 44.08% to 1.22% in impressions. Meanwhile, betterhelp.com fluctuated, peaking at 15.63%. Myjuniper.co.uk started strong but declined, ending at 5.25%. eBay.co.uk spiked mid-month, finishing at 5.36%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Nursing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Find a Specialised Therapist https://www.betterhelp.com

    No GP Referral Required — About 95% Of Customers Can Find A Therapist Within 48 Hours. 100% Online And Easy Sign-Up.

  2. 2
    Same Day Doctor's Sick Note https://www.drsick.co.uk

    No Appointment Required — Save £25. No hassle. Get a certified medical letter for work or school and more. Get your sick note fast! Affordable, no in-person appointments - all online.

  3. 3
    Now £125, Was £189 | Only £29 Per Week https://www.myjuniper.co.uk

    Jumpstart your weight loss journey with Juniper. Scientifically proven to reach your goals. Juniper members were 4.5x more likely to lose significant weight. Peer...

  4. 4
    NHS Diet Plan - 28 Day Meal Plan https://www.perfectbody.me

    Get a Personalized PerfectBody™ Plan by Completing a Quiz. Use 10k+ Meals & 125+ Workouts. Great Meal Plan Can Be Cheap. Try...

  5. 5
    BMI Calculator https://www.wcrf.org

    Find Your Ideal Weight — Our BMI calculator is a great way to know whether you’re a healthy weight for your height. Find out where you lie on the BMI scale with our handy...

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, BetterHelp stands out with its promise of quick therapist access, emphasizing convenience and speed. DrSick.co.uk offers hassle-free, affordable sick notes, appealing to those needing swift solutions. MyJuniper.co.uk highlights significant weight loss potential, while PerfectBody.me provides personalized diet plans. WCRF.org’s BMI calculator aids in health awareness, offering valuable insights into personal health metrics.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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