Log in Book a Demo

UK Healthcare & Medical Nursing - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Nursing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Nursing – UK

Google AI Overview visibility for Healthcare & Medical Nursing UK

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 45.0289894548
54.9710105452
45%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 37
63
37%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 4%
Problem Solving 37%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Nursing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
myjuniper.co.uk 15.69
medexpress.co.uk 8.43
wcrf.org 6.96
hcahealthcare.co.uk 5.06
lottie.org 3.9
betterhelp.com 3.89
thechelseapsychologyclinic.com 3.32
forbes.com 2.97
cavendishhomecare.com 2.76
jobsmedical.co.uk 2.28
others 44.74
  • myjuniper.co.uk - 15.69%
  • medexpress.co.uk - 8.43%
  • wcrf.org - 6.96%
  • hcahealthcare.co.uk - 5.06%
  • lottie.org - 3.9%
  • betterhelp.com - 3.89%
  • thechelseapsychologyclinic.com - 3.32%
  • forbes.com - 2.97%
  • cavendishhomecare.com - 2.76%
  • jobsmedical.co.uk - 2.28%
  • others - 44.74%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘myjuniper.co.uk’ leads with 15.69% click share, while ‘others’ dominate at 44.74%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Nursing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Share of Spend - Last Month
Date myjuniper.co.uk medexpress.co.uk betterhelp.com hcahealthcare.co.uk lottie.org forbes.com priorygroup.com cavendishhomecare.com wcrf.org thechelseapsychologyclinic.com
2026/07/01 22.63% 9.1% 2.42% 5.5% 2.95% 0.73% 1.16% 2.43% 19.54% 2.1%
2026/07/02 17.53% 6.38% 5.16% 3.33% 4.33% 3.75% 3.03% 3.75% 15.42% 2.05%
2026/07/03 23.45% 12.78% 6.49% 2.94% 5.8% 3.77% 2.37% 0.69% 0% 3.75%
2026/07/04 22.05% 15.34% 4.06% 2.63% 3% 2.92% 1.29% 1.39% 11.76% 4.18%
2026/07/05 25.88% 19.21% 2.8% 3.88% 3.46% 5.34% 0.68% 4.21% 0.76% 0%
2026/07/06 23.23% 21.75% 5.66% 1.77% 7.48% 2.27% 2.3% 3.81% 0% 2.05%
2026/07/07 27.46% 20.77% 5.86% 2.38% 5.31% 3.46% 2.88% 1.57% 0.57% 0.85%
2026/07/08 20.73% 17.23% 2.17% 1.65% 6.92% 2.83% 0.66% 2.63% 16.87% 1.82%
2026/07/09 29.72% 19.78% 6.19% 1.74% 7.67% 3.02% 2.24% 0.52% 0% 5.99%
2026/07/10 27.61% 12.73% 1.63% 2.46% 5.77% 6.6% 2.63% 1.9% 0% 4.87%
2026/07/11 27.5% 11.9% 3.94% 2.5% 3.98% 5.05% 2.96% 2.38% 0.5% 2.74%
2026/07/12 27.39% 11.01% 5% 4.08% 4.52% 4.88% 3.36% 2.29% 0% 0%
2026/07/13 25.38% 11.55% 5.84% 1.79% 4.12% 3.54% 1.65% 3.78% 0.02% 1.45%
2026/07/14 23.35% 8.07% 3.62% 2.05% 6.49% 0.45% 2.4% 2.53% 0.86% 4.86%
2026/07/15 27.88% 7.52% 4.11% 1.34% 6.26% 1.37% 3.38% 1.96% 0% 6.09%
2026/07/16 22.95% 2.22% 0.97% 2.58% 6.22% 0.36% 5.84% 1.33% 0% 4.72%
2026/07/17 27.72% 9.35% 4.26% 2.02% 1.92% 0% 0.91% 1.51% 0% 7.03%
2026/07/18 31.16% 10.57% 4.24% 2.93% 6.45% 1.2% 0% 2.02% 0% 3.29%
2026/07/19 25.35% 8.44% 1.92% 5.14% 9.43% 2.51% 4.64% 0.66% 0% 0%
2026/07/20 26.67% 8.21% 5.94% 4.16% 5.31% 0% 2.29% 3.84% 0% 1.46%
2026/07/21 23% 7.95% 3.57% 2.02% 6.39% 0.44% 2.36% 2.49% 0.85% 4.79%
2026/07/22 29.32% 7.18% 3.34% 2.53% 6.11% 3.43% 1.29% 3.95% 0% 2.33%
2026/07/23 23.66% 15.49% 0.69% 1.7% 4.98% 3.18% 3.24% 3.18% 0% 2.92%
2026/07/24 23.82% 14.72% 5.29% 4.01% 4.13% 2.82% 2.16% 1.32% 0% 2.88%
2026/07/25 26.57% 6.06% 6.84% 3.52% 4.75% 2.76% 0.66% 2.92% 0.05% 2.9%
2026/07/26 22.84% 7.41% 6.21% 3.37% 7.01% 3.36% 3.29% 2.77% 0.48% 3.03%
2026/07/27 17.12% 7.41% 9.27% 1.38% 2.35% 1.31% 1.89% 2.35% 18.79% 3.71%
2026/07/28 14.07% 5.4% 3.89% 2.65% 4.1% 2.32% 0.95% 0.66% 20.46% 4.57%
2026/07/29 23.57% 8.95% 6.86% 5.39% 2.93% 0.13% 0.66% 0.19% 0% 3.29%
2026/07/30 19.66% 10.69% 3.41% 0.83% 1.9% 3.03% 0.55% 0.16% 18.21% 1.03%
2026/07/31 34.17% 17.29% 4.73% 3.94% 2.18% 2.09% 1.59% 0.29% 0% 0%
  • myjuniper.co.uk
  • medexpress.co.uk
  • betterhelp.com
  • hcahealthcare.co.uk
  • lottie.org
  • forbes.com
  • priorygroup.com
  • cavendishhomecare.com
  • wcrf.org
  • thechelseapsychologyclinic.com

Copyright © Adthena. All rights reserved.

In July 2026, myjuniper.co.uk led with fluctuating spend, peaking at 34.17% on the 31st. Wcrf.org saw a late surge, while medexpress.co.uk and betterhelp.com maintained moderate shares. The month ended with diverse advertiser dynamics.

Market Exposure

Competitor Count for UK Healthcare & Medical Nursing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 104
2026/07/02 116
2026/07/03 123
2026/07/04 120
2026/07/05 107
2026/07/06 110
2026/07/07 109
2026/07/08 106
2026/07/09 92
2026/07/10 108
2026/07/11 112
2026/07/12 95
2026/07/13 105
2026/07/14 117
2026/07/15 100
2026/07/16 111
2026/07/17 100
2026/07/18 87
2026/07/19 95
2026/07/20 89
2026/07/21 117
2026/07/22 118
2026/07/23 118
2026/07/24 106
2026/07/25 119
2026/07/26 133
2026/07/27 118
2026/07/28 128
2026/07/29 94
2026/07/30 96
2026/07/31 75

Copyright © Adthena. All rights reserved.

July saw fluctuating advertiser numbers, peaking at 133 on the 26th. The month concluded with a notable drop to 75.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Nursing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
wcrf.org 3.69%
healthychildren.org 2.73%
betterhelp.com 1.02%
mayoclinic.org 0.94%
hcahealthcare.co.uk 0.91%
lottie.org -0.93%
updoc.co.uk -1.22%
lloydspharmacy.com -1.82%
myjuniper.co.uk -3.27%
medexpress.co.uk -4.53%

Copyright © Adthena. All rights reserved.

In the past month, wcrf.org surged by 3.69%, while medexpress.co.uk dropped by 4.53%. Healthychildren.org gained 2.73%, contrasting myjuniper.co.uk’s 3.27% decline.

Campaign Efficiency

UK Healthcare & Medical Nursing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date myjuniper.co.uk medexpress.co.uk hcahealthcare.co.uk betterhelp.com forbes.com lottie.org circlehealthgroup.co.uk jobsmedical.co.uk wcrf.org thechelseapsychologyclinic.com
2026/07/01 18.67% 7.58% 6.34% 1.65% 0.63% 2.06% 4.19% 0.18% 29.96% 1.71%
2026/07/02 14.29% 5.2% 4.58% 2.36% 3% 3.11% 7.32% 0.99% 22.94% 1.74%
2026/07/03 22.66% 12.93% 5.11% 4.33% 3.06% 5.05% 1.99% 2.97% 0% 2.69%
2026/07/04 20.15% 14.32% 3.41% 2.57% 2.31% 2.34% 4.35% 0.89% 16.49% 3.26%
2026/07/05 25.39% 19.21% 6.01% 0.97% 4.6% 2.76% 0% 0.91% 2.4% 0%
2026/07/06 22.8% 21.74% 2.64% 3.86% 1.5% 6.54% 0.57% 1.58% 0% 1.95%
2026/07/07 27.11% 20.99% 3.69% 3.13% 3.14% 4.71% 0.89% 0.85% 2.68% 1.09%
2026/07/08 18.34% 15.54% 1.98% 1.19% 2.3% 5.38% 0% 2.15% 23.79% 1.73%
2026/07/09 28.67% 19.5% 2.03% 3.52% 2.87% 6.72% 0.96% 1.86% 0% 5.31%
2026/07/10 27.49% 12.84% 3.78% 1.43% 4.71% 5.09% 0.51% 2.3% 0% 3.94%
2026/07/11 26.89% 12.05% 3.7% 2.24% 4.18% 3.45% 2.48% 1.63% 2.31% 2.12%
2026/07/12 27.9% 11.77% 6.54% 3.27% 3.33% 4.06% 1.84% 2.18% 0% 0%
2026/07/13 25.97% 12.25% 3.02% 4.33% 2.94% 3.55% 3.78% 2.59% 0.06% 1.72%
2026/07/14 21.53% 7.71% 2.72% 2.13% 0.49% 5.38% 0.25% 3.15% 2.72% 4.44%
2026/07/15 29.05% 7.97% 2.5% 2.79% 1.68% 5.62% 0.3% 1.73% 0% 5.34%
2026/07/16 20.15% 1.99% 3.75% 0.91% 0.32% 4.71% 0.81% 4.11% 0% 3.59%
2026/07/17 27.8% 9.47% 3.75% 5.94% 0.01% 1.6% 0.08% 0.15% 0% 7.4%
2026/07/18 28.81% 9.69% 4.55% 2.39% 0.96% 4.92% 1.51% 2.55% 0% 3.64%
2026/07/19 22.83% 7.88% 7.84% 1.23% 2.69% 7.31% 3.82% 3.06% 0% 0%
2026/07/20 24.8% 7.67% 6.57% 5.61% 0.01% 4.07% 0.01% 1.8% 0% 1.05%
2026/07/21 21.53% 7.71% 2.72% 2.13% 0.49% 5.38% 0.25% 3.15% 2.72% 4.44%
2026/07/22 30.08% 7.46% 4.08% 2.4% 3.16% 5.28% 0.56% 2.14% 0% 2.37%
2026/07/23 23.55% 15.63% 2.68% 0.46% 3.56% 3.83% 2.7% 2.11% 0% 3.2%
2026/07/24 22.56% 14.23% 5.56% 5.49% 3% 3.2% 4.55% 1.97% 0% 2.92%
2026/07/25 25.67% 6% 5.74% 5.27% 2.71% 4.08% 1.01% 1.7% 0.18% 3.07%
2026/07/26 20.52% 6.79% 4.91% 4.63% 3.14% 5.49% 3.59% 4.76% 2.05% 2.8%
2026/07/27 14.03% 6.38% 1.77% 6.58% 1.41% 1.6% 4.26% 3.08% 27.4% 2.45%
2026/07/28 10.57% 4.19% 3.39% 1.95% 1.4% 2.74% 1.09% 1.61% 28.3% 3%
2026/07/29 23.23% 8.57% 9.05% 4.91% 0.13% 2.56% 1.91% 1.67% 0% 2.87%
2026/07/30 16.81% 9.25% 1.33% 2.59% 2.01% 1.37% 0.55% 0.92% 27.69% 1%
2026/07/31 33.06% 16.65% 6.46% 4.67% 2.2% 1.81% 0.73% 0.01% 0% 0%
  • myjuniper.co.uk
  • medexpress.co.uk
  • hcahealthcare.co.uk
  • betterhelp.com
  • forbes.com
  • lottie.org
  • circlehealthgroup.co.uk
  • jobsmedical.co.uk
  • wcrf.org
  • thechelseapsychologyclinic.com

Copyright © Adthena. All rights reserved.

In July 2026, myjuniper.co.uk led with fluctuating impressions, peaking at 33.06% on the 31st. wcrf.org saw a late surge, reaching 28.3% on the 28th. medexpress.co.uk and hcahealthcare.co.uk had moderate shares, while betterhelp.com and forbes.com maintained low but steady impressions. The month concluded with myjuniper.co.uk dominating the share.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Nursing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Nursing - Last month
  1. 1
    No GP Referral Required https://www.betterhelp.com

    Average Session Rating: 4.9/5 — No Referrals, No Waiting Rooms. Start Your Healing Journey With A Professional Therapist.

  2. 2
    Private Nursing Care - Private Nurses At Home https://www.cavendishhomecare.com

    We're the leading UK care provider with 30+ years of experience. Find out more today.

  3. 3
    Specialists Near You - Podiatric Surgery https://www.circlehealthgroup.co.uk

    Book An Appointment Online With An Orthopaedic Specialist Near You And Get Better, Faster.

  4. 4
    Freelance Carers in Your Area | Overnight, Live-in Or Hourly https://www.curamcare.com

    Meet trusted local carers fast. Fully vetted with 10+ years' average experience.

  5. 5
    Foot & Ankle Specialist London - Located Near Harley Street https://www.mayoclinic.org

    Private Foot & Ankle Appointment With Mayo Clinic's Healthcare Experts Near Harley Street. Located In...

Copyright © Adthena. All rights reserved.

In the realm of healthcare PPC, BetterHelp shines with its promise of immediate therapy access, boasting a 4.9/5 session rating. Cavendish Homecare emphasizes its 30+ years of UK care expertise. Circle Health Group and Mayo Clinic focus on specialist proximity, while Curamcare highlights trusted, experienced freelance carers.

Frequently Asked Questions

Customer Success Stories

the7stars achieves Google Ads PPC campaign optimization​ with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

US
Healthcare & Medical

US Nursing

AUS
Healthcare & Medical

AUS Nursing