UK Healthcare & Medical Nursing - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Nursing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Nursing – UK

Google AI Overview visibility for Healthcare & Medical Nursing UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 42.5685624885
57.4314375115
42%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 34
66
34%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 5%
Problem Solving 34%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Nursing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
medexpress.co.uk 18.25
myjuniper.co.uk 8.25
wcrf.org 5.81
curely.co.uk 3.71
betterhelp.com 3.54
simplymedsonline.co.uk 3.22
nurseproductrange.co.uk 3.04
farmeci.com 2.9
hcahealthcare.co.uk 2.87
lloydspharmacy.com 2.26
others 46.15
  • medexpress.co.uk - 18.25%
  • myjuniper.co.uk - 8.25%
  • wcrf.org - 5.81%
  • curely.co.uk - 3.71%
  • betterhelp.com - 3.54%
  • simplymedsonline.co.uk - 3.22%
  • nurseproductrange.co.uk - 3.04%
  • farmeci.com - 2.9%
  • hcahealthcare.co.uk - 2.87%
  • lloydspharmacy.com - 2.26%
  • others - 46.15%

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Medexpress.co.uk leads with 18.25% click share, followed by Myjuniper.co.uk at 8.25%. Others dominate with 46.15%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Nursing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date medexpress.co.uk wcrf.org farmeci.com curely.co.uk myjuniper.co.uk lloydspharmacy.com betterhelp.com my-bmi.co.uk pharmacy2u.co.uk well.co.uk
2026/10/01 44.35% 0% 4.79% 1.82% 22.06% 1.58% 2.28% 0% 2.55% 1.85%
2026/10/02 38.53% 0% 6.28% 1.12% 29.34% 0.46% 1.28% 0% 3.09% 0.75%
2026/10/03 37.04% 0% 5.09% 3.05% 26.82% 0.02% 1.92% 0.18% 3.64% 2.7%
2026/10/04 34.11% 0.49% 3.03% 3.28% 23.11% 2.12% 3.27% 0.42% 4.48% 3.88%
2026/10/05 26.03% 0% 2.04% 3.16% 27.52% 1.47% 2.06% 0.84% 6.54% 5.15%
2026/10/06 26.47% 0% 2.24% 5.01% 23.66% 2.53% 6.28% 1.22% 3.87% 4.95%
2026/10/07 25.08% 0% 2.79% 4.81% 22.63% 2.83% 6.87% 0.49% 1.78% 3.51%
2026/10/08 28.49% 0% 2.89% 5.62% 20.02% 1.94% 3.39% 1.1% 2.5% 6.38%
2026/10/09 17.71% 0% 3.75% 7.67% 19.9% 3.85% 3.02% 1.15% 2.45% 11.1%
2026/10/10 13.72% 13.36% 2.34% 7% 18.15% 2.24% 2.4% 2.9% 1.91% 10%
2026/10/11 16.51% 0.26% 1.92% 6.34% 21.81% 4.5% 1.78% 4.52% 1.77% 10.87%
2026/10/12 13.45% 19.72% 0.93% 5.1% 19.16% 3.53% 2.26% 3.11% 0.51% 8.49%
2026/10/13 14.98% 11.76% 1.78% 6.49% 18.27% 3.14% 3.22% 3.07% 0.86% 8.27%
2026/10/14 23.31% 6.88% 1.29% 4.57% 17.78% 1.72% 3.14% 1.62% 0.39% 6.15%
2026/10/15 23.11% 0% 1.98% 4.98% 19.5% 3.72% 1.41% 2.68% 0.94% 8.43%
2026/10/16 25.55% 0% 3.77% 4.09% 18.06% 3.76% 1.6% 1.99% 0.76% 7.31%
2026/10/17 25.08% 0% 7.52% 5.7% 17.42% 3.78% 3.39% 0.96% 0.24% 3.49%
2026/10/18 23.72% 10.24% 6.15% 6.68% 14.42% 4.6% 1.28% 1.32% 0.45% 3.31%
2026/10/19 25.84% 11.42% 3.74% 4.67% 9.7% 3.41% 2.51% 1.94% 3.62% 1.26%
2026/10/20 31% 0% 4.34% 5.65% 8.32% 2.78% 1.62% 4.43% 11.6% 1.74%
2026/10/21 37.48% 0.16% 2.93% 4.79% 6.41% 2.3% 1.98% 3.46% 11.91% 0.47%
2026/10/22 38.01% 0% 8.33% 6.75% 4.52% 5.67% 0.45% 3.68% 8.82% 1.04%
2026/10/23 36.12% 0.16% 7.52% 7.19% 8.79% 4.78% 0.54% 3.23% 4.99% 2.26%
2026/10/24 26.28% 0% 14.79% 4.3% 3.03% 3.19% 2.08% 1.68% 2.95% 0.47%
2026/10/25 30.53% 0% 7% 5.32% 2.87% 3.61% 1.67% 2.7% 3.26% 0%
2026/10/26 29.63% 10.73% 10.01% 5.07% 2.23% 1.91% 1.35% 2.62% 2.33% 0.12%
2026/10/27 35.28% 0.24% 8% 5.35% 2.22% 2.15% 1.99% 2% 1.77% 0%
2026/10/28 33.36% 10.96% 6.66% 6.14% 0.47% 2.43% 2.15% 1.46% 0.22% 0%
2026/10/29 37.22% 0.32% 8.66% 6.24% 1.73% 3.2% 2.28% 1.6% 0.33% 0%
2026/10/30 36.14% 0% 9.93% 6.28% 0.94% 1.64% 2.19% 2.24% 0% 0%
2026/10/31 27.96% 9.06% 6.81% 5.05% 2.92% 2.8% 2.62% 0.67% 0.02% 0%
  • medexpress.co.uk
  • wcrf.org
  • farmeci.com
  • curely.co.uk
  • myjuniper.co.uk
  • lloydspharmacy.com
  • betterhelp.com
  • my-bmi.co.uk
  • pharmacy2u.co.uk
  • well.co.uk

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Medexpress.co.uk led October with fluctuating spend, peaking early and stabilizing mid-month. Myjuniper.co.uk started strong but declined. Farmeci.com and Curely.co.uk showed consistent growth. The month ended with Medexpress.co.uk maintaining dominance.

Market Exposure

Competitor Count for UK Healthcare & Medical Nursing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 97
2026/10/02 93
2026/10/03 91
2026/10/04 103
2026/10/05 102
2026/10/06 95
2026/10/07 92
2026/10/08 101
2026/10/09 109
2026/10/10 112
2026/10/11 112
2026/10/12 104
2026/10/13 110
2026/10/14 117
2026/10/15 115
2026/10/16 107
2026/10/17 114
2026/10/18 110
2026/10/19 119
2026/10/20 108
2026/10/21 102
2026/10/22 97
2026/10/23 108
2026/10/24 132
2026/10/25 133
2026/10/26 140
2026/10/27 141
2026/10/28 140
2026/10/29 124
2026/10/30 132
2026/10/31 122

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October saw a dynamic rise in distinct advertisers, starting at 97 and peaking at 141. The month concluded with a robust 122, showcasing significant growth.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Nursing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
medexpress.co.uk 4.63%
farmeci.com 2.3%
cavendishhomecare.com 1.24%
adultsocialcare.co.uk 1.12%
harleypsychiatrists.co.uk 1.12%
e-surgery.com -0.69%
mayoclinic.org -1.33%
well.co.uk -3.09%
betterhelp.com -3.57%
myjuniper.co.uk -9.44%

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In the past month, medexpress.co.uk surged with a 4.63% click share increase, while myjuniper.co.uk faced a significant drop of 9.44%.

Campaign Efficiency

UK Healthcare & Medical Nursing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date medexpress.co.uk wcrf.org simplymedsonline.co.uk lloydspharmacy.com curely.co.uk farmeci.com betterhelp.com myjuniper.co.uk hcahealthcare.co.uk pharmacy2u.co.uk
2026/10/01 42.65% 0% 0% 1.79% 1.33% 3.85% 2.83% 18.63% 1.72% 2.07%
2026/10/02 33.42% 0% 0% 0.44% 0.88% 5.14% 1.43% 25.31% 1.75% 2.69%
2026/10/03 32.37% 0% 0% 0.02% 2.35% 4.19% 2.28% 22.93% 2.12% 3.58%
2026/10/04 28.53% 2.28% 2.38% 2.11% 2.25% 2.42% 3.4% 19.21% 1.65% 3.64%
2026/10/05 21.27% 0% 0.01% 1.38% 2.06% 1.57% 2.04% 22.61% 5.24% 5.02%
2026/10/06 18.65% 0% 5.09% 2.22% 2.96% 1.48% 7.74% 16.93% 2.29% 2.46%
2026/10/07 16.12% 0% 5.03% 4.21% 4.88% 1.69% 9.28% 14.75% 3.71% 3.19%
2026/10/08 22.1% 0% 0% 1.78% 3.71% 2.12% 6.06% 15.29% 2.55% 2%
2026/10/09 13.95% 0% 1.43% 3.58% 6.48% 2.8% 4.37% 16.03% 3.15% 1.74%
2026/10/10 10.58% 18.04% 0.18% 2.07% 4.56% 1.69% 3.76% 14.27% 3.39% 1.35%
2026/10/11 13.73% 1.22% 0.71% 4.31% 4.45% 1.48% 2.08% 17.71% 2.69% 1.82%
2026/10/12 9.84% 25.01% 0.6% 3.02% 3.12% 0.62% 2.76% 13.94% 1.76% 0.31%
2026/10/13 10.95% 14.45% 4.47% 2.73% 5.78% 1.18% 4.54% 13.28% 1.75% 0.51%
2026/10/14 15.8% 14.52% 2.41% 1.44% 2.52% 0.78% 3.63% 12.13% 0.5% 0.33%
2026/10/15 18.43% 0% 2.5% 3.32% 5.58% 1.45% 1.24% 15.56% 1.3% 0.73%
2026/10/16 20.6% 0% 0% 3.38% 2.74% 2.9% 2.43% 14.16% 1.66% 2.56%
2026/10/17 18.85% 0% 3.74% 3.12% 6.02% 5.49% 3.17% 13.05% 1.85% 0.15%
2026/10/18 16.87% 12.15% 1.88% 5.02% 5.84% 4.23% 2.02% 10.24% 4.14% 1.88%
2026/10/19 18.23% 13.55% 2.68% 2.54% 2.95% 2.53% 2.29% 6.89% 3.69% 2.53%
2026/10/20 23.85% 0% 4.79% 2.28% 3.95% 3.1% 1.49% 6.35% 4.57% 9.31%
2026/10/21 28.65% 0.69% 3.91% 1.92% 3.96% 2.11% 1.92% 4.84% 2.95% 9.26%
2026/10/22 31.13% 0% 3.93% 4.64% 6.98% 6.47% 0.33% 3.42% 0.99% 7.26%
2026/10/23 28.38% 0.7% 3.96% 3.86% 8.02% 5.55% 0.38% 6.62% 0.71% 3.84%
2026/10/24 19.16% 0% 2.32% 2.4% 3.61% 9.85% 2.04% 2.25% 2.3% 2.39%
2026/10/25 21.18% 0% 2.24% 3.04% 3.84% 4.6% 1.6% 2.09% 4.59% 2.23%
2026/10/26 21.29% 13.79% 1.08% 1.46% 3.32% 6.69% 1.19% 1.7% 1.53% 1.7%
2026/10/27 25.53% 0.98% 2.45% 2.94% 4.13% 5.36% 1.92% 1.64% 0.91% 1.04%
2026/10/28 23.48% 13.46% 2.55% 1.9% 5.18% 4.27% 1.97% 0.36% 2.46% 0.12%
2026/10/29 27.13% 1.24% 1.29% 2.27% 5.61% 5.66% 2% 1.13% 3.46% 0.19%
2026/10/30 26.54% 0% 3.18% 1.47% 4.61% 6.68% 1.88% 0.74% 0.88% 0%
2026/10/31 17.22% 9.14% 6.89% 4.01% 3.99% 3.78% 1.92% 1.82% 1.61% 0.01%
  • medexpress.co.uk
  • wcrf.org
  • simplymedsonline.co.uk
  • lloydspharmacy.com
  • curely.co.uk
  • farmeci.com
  • betterhelp.com
  • myjuniper.co.uk
  • hcahealthcare.co.uk
  • pharmacy2u.co.uk

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Medexpress.co.uk’s impression share started strong at 42.65% but declined to 17.22% by month’s end. Meanwhile, wcrf.org saw fluctuations, peaking at 25.01% mid-month. Simplymedsonline.co.uk and lloydspharmacy.com maintained low shares, while curely.co.uk and farmeci.com experienced moderate gains. Myjuniper.co.uk’s share decreased significantly, ending at 1.82%. Hcahealthcare.co.uk and pharmacy2u.co.uk showed varied trends, with pharmacy2u.co.uk peaking at 9.31% before dropping.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Nursing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Nursing - Last month
  1. 1
    Couples Counseling Near Me | No GP Referral Required https://www.betterhelp.com

    Weekly Couples Therapy Sessions via Phone, Video or Live Chat. Get Started Today! Betterhelp's Onboarding Quiz Will Match You & Your Partner With a Specialised Therapist.

  2. 2
    Nursing Vacancies in London - Opportunities at All Levels https://www.hcahealthcare.co.uk

    Ready for a new opportunity? Be the best nurse you can be at HCA UK.

  3. 3
    Weight Loss Treatments - No Subscription Required https://www.medexpress.co.uk/weight-loss/treatment

    MedExpress Online Pharmacy. Trusted Weight Loss Medication. GPhC Regulated. Get Started.

  4. 4
    20% Off With Code: WLNP20 - Fast & Effective Weight Loss https://onlinedoctor.superdrug.com/weight-loss/service

    New Weight Loss Treatments With No Hidden Costs. Start Your Journey With Superdrug Today. Lose...

  5. 5
    Free Online BMI Calculator https://www.wcrf.org

    Calculate Your BMI — Our BMI calculator is a great way to know whether you’re a healthy weight for your height. Find out where you lie on the BMI scale with our Body Mass Index calculator. Free Online Tool.

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In the competitive landscape of healthcare PPC ads, BetterHelp stands out with its personalized couples therapy, emphasizing accessibility without GP referrals. HCA Healthcare appeals to aspiring nurses with career growth opportunities in London. MedExpress and Superdrug focus on weight loss, highlighting trusted medication and promotional discounts, respectively. Meanwhile, WCRF offers a free BMI calculator, promoting health awareness.

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