UK Healthcare & Medical Nursing - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Nursing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Nursing – UK

Google AI Overview visibility for Healthcare & Medical Nursing UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 40.3287431346
59.6712568654
40%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 39
61
39%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 3%
Problem Solving 33%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Nursing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
myjuniper.co.uk 17.99
wcrf.org 11.82
medexpress.co.uk 9.65
hcahealthcare.co.uk 4.02
ebay.co.uk 3.87
pharmacy2u.co.uk 2.86
simplymedsonline.co.uk 2.61
lottie.org 2.52
betterhelp.com 2.11
cavendishhomecare.com 1.97
others 40.58
  • myjuniper.co.uk - 17.99%
  • wcrf.org - 11.82%
  • medexpress.co.uk - 9.65%
  • hcahealthcare.co.uk - 4.02%
  • ebay.co.uk - 3.87%
  • pharmacy2u.co.uk - 2.86%
  • simplymedsonline.co.uk - 2.61%
  • lottie.org - 2.52%
  • betterhelp.com - 2.11%
  • cavendishhomecare.com - 1.97%
  • others - 40.58%

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In the healthcare PPC landscape, ‘others’ dominate with 40.58% click share, while ‘myjuniper.co.uk’ leads individual advertisers at 17.99%.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Nursing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date myjuniper.co.uk wcrf.org medexpress.co.uk cavendishhomecare.com betterhelp.com thechelseapsychologyclinic.com lottie.org hcahealthcare.co.uk updoc.co.uk e-surgery.com
2026/06/01 39.18% 0% 18.32% 0.08% 2.22% 0% 2.77% 1.02% 0.35% 4.02%
2026/06/02 29.56% 24.32% 10.85% 1.29% 1.29% 0.87% 2.05% 0.71% 1.37% 3.23%
2026/06/03 28.1% 26.68% 13.13% 0.17% 0.74% 0.71% 2.11% 0.29% 0.36% 2.25%
2026/06/04 32.9% 10.61% 14.02% 0.07% 1.86% 0.34% 3.63% 0.59% 0.45% 2.47%
2026/06/05 28.32% 18.86% 13.87% 1.62% 3.37% 0.99% 2.78% 0.21% 0.43% 1.63%
2026/06/06 31.18% 18.57% 14.1% 1.44% 0.36% 0.22% 2.42% 0.97% 1.25% 2.13%
2026/06/07 30.91% 16.63% 13.09% 0.06% 1.46% 0% 2.07% 0.27% 0.15% 1.98%
2026/06/08 29.1% 17.29% 10.75% 2.43% 1.6% 1.86% 1.9% 1.19% 2.28% 1.43%
2026/06/09 28.49% 16.06% 11.35% 1.41% 1.45% 0.83% 2.23% 1.62% 2.62% 3.4%
2026/06/10 37.7% 0% 15.96% 3.69% 1.49% 1.29% 1.68% 2.33% 1.18% 2.84%
2026/06/11 30.24% 0% 14.88% 1.86% 6.68% 1.14% 2.87% 2.38% 2.43% 1.77%
2026/06/12 31.24% 0% 16.62% 1.35% 2.59% 1.79% 1.78% 1.46% 3.01% 2.51%
2026/06/13 32.83% 0.02% 17.31% 2.77% 4.62% 2% 2.1% 1.7% 0.09% 2.65%
2026/06/14 33.3% 0% 15.33% 4.53% 4.64% 0% 2.38% 2% 0.1% 2.02%
2026/06/15 36.95% 0% 15.05% 3.36% 4.87% 3.85% 1.96% 2.63% 0.07% 4.49%
2026/06/16 32.78% 0% 14.47% 0.13% 6.19% 4.23% 3.21% 1.99% 3.89% 2.58%
2026/06/17 36.38% 0% 14.41% 0.22% 5.51% 1.45% 2.11% 2.62% 3.31% 2.42%
2026/06/18 35.83% 7.96% 15.87% 0.14% 3.88% 3.19% 1.72% 1.97% 3.35% 2.02%
2026/06/19 36.29% 0% 19.45% 0.78% 2.67% 4.72% 2.08% 2.01% 3.36% 4%
2026/06/20 41.41% 0.05% 10.52% 3.51% 0.64% 0.67% 4.88% 4.62% 4.14% 0%
2026/06/21 32.02% 19.59% 7.71% 3.5% 1.14% 0% 3.85% 3.81% 2.07% 0%
2026/06/22 33.9% 0% 12.32% 5.03% 1.1% 1.96% 2.62% 3.42% 5.15% 0%
2026/06/23 35.24% 0% 9.73% 4.94% 1.81% 1.6% 4.73% 3.01% 0.4% 0%
2026/06/24 36.4% 0.05% 12.14% 3.24% 3.2% 1.34% 3.19% 3.37% 0.18% 0%
2026/06/25 33.98% 0% 12.61% 5.02% 0.36% 1.67% 4.85% 5.52% 3.9% 0%
2026/06/26 37.06% 0% 11.85% 4.16% 1.39% 1.33% 5.77% 2.54% 2.24% 0%
2026/06/27 41.03% 0% 12.87% 2.83% 2.7% 0% 3.92% 3.99% 1.64% 0%
2026/06/28 34.55% 0% 10.68% 3.61% 0.56% 0% 4.36% 3.45% 3.19% 0%
2026/06/29 31.48% 0% 12.2% 3.33% 2.1% 1.98% 2.29% 4.44% 5.41% 0%
2026/06/30 24.39% 18.67% 7.55% 6.17% 5.31% 3.58% 3.34% 2.36% 1.66% 0%
  • myjuniper.co.uk
  • wcrf.org
  • medexpress.co.uk
  • cavendishhomecare.com
  • betterhelp.com
  • thechelseapsychologyclinic.com
  • lottie.org
  • hcahealthcare.co.uk
  • updoc.co.uk
  • e-surgery.com

Copyright © Adthena. All rights reserved.

In June 2026, myjuniper.co.uk led PPC spend, peaking at 41.41% on June 20. Wcrf.org fluctuated, ending at 18.67%. Medexpress.co.uk saw a decline, finishing at 7.55%. Cavendishhomecare.com rose to 6.17% by month’s end.

Market Exposure

Competitor Count for UK Healthcare & Medical Nursing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 148
2026/06/02 152
2026/06/03 159
2026/06/04 138
2026/06/05 151
2026/06/06 149
2026/06/07 162
2026/06/08 151
2026/06/09 154
2026/06/10 153
2026/06/11 143
2026/06/12 146
2026/06/13 145
2026/06/14 130
2026/06/15 122
2026/06/16 117
2026/06/17 118
2026/06/18 128
2026/06/19 119
2026/06/20 112
2026/06/21 104
2026/06/22 99
2026/06/23 108
2026/06/24 116
2026/06/25 103
2026/06/26 103
2026/06/27 101
2026/06/28 105
2026/06/29 103
2026/06/30 104

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June began with 148 advertisers, peaking at 162 on the 7th. A steady decline followed, ending at 104 on the 30th.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Nursing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
hcahealthcare.co.uk 4.53%
myjuniper.co.uk 2.64%
cavendishhomecare.com 1.36%
updoc.co.uk 1.33%
uniquecare.co.uk 1.05%
e-surgery.com -0.81%
curely.co.uk -1.58%
pharmacy2u.co.uk -2.15%
simplymedsonline.co.uk -2.16%
wcrf.org -8.6%

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HCA Healthcare surged with a 4.53% click share increase, while wcrf.org faced an 8.6% decline. Myjuniper.co.uk rose by 2.64%, contrasting simplymedsonline.co.uk’s 2.16% drop.

Campaign Efficiency

UK Healthcare & Medical Nursing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date wcrf.org myjuniper.co.uk medexpress.co.uk hcahealthcare.co.uk betterhelp.com lottie.org e-surgery.com simplymedsonline.co.uk ebay.co.uk pharmacy2u.co.uk
2026/06/01 0% 30.91% 16.29% 1.6% 2.22% 2.55% 3.72% 2.49% 3.13% 3.37%
2026/06/02 31.95% 20.6% 9.08% 0.99% 0.9% 1.81% 2.64% 0.77% 1.54% 1.54%
2026/06/03 35.71% 19.48% 10.95% 0.31% 0.6% 1.88% 1.88% 1.4% 1.42% 1.4%
2026/06/04 15.27% 23.57% 11.85% 1.07% 1.45% 3.14% 2.17% 3.26% 3.06% 2.11%
2026/06/05 24.49% 19.79% 11.49% 0.51% 1.83% 2.56% 1.41% 2.65% 4.09% 2.65%
2026/06/06 24.24% 22.35% 11.96% 1.32% 0.19% 2.19% 1.9% 2.82% 2.69% 2.63%
2026/06/07 23.36% 21.74% 10.66% 0.41% 0.85% 1.7% 1.71% 3.19% 2.35% 2.53%
2026/06/08 24.58% 19.93% 9.04% 1.74% 0.72% 1.61% 1.14% 1.77% 1.98% 2.66%
2026/06/09 22.91% 20.13% 9.67% 2.8% 0.63% 2.03% 2.84% 0.83% 1.66% 1.93%
2026/06/10 0% 28.34% 14.44% 4.07% 0.87% 1.49% 2.67% 3.65% 2.95% 2.25%
2026/06/11 0% 22.92% 13.41% 4.07% 3.67% 2.81% 1.67% 3.13% 4.82% 3.13%
2026/06/12 0% 24.1% 15.24% 2.35% 1.44% 1.79% 2.42% 3.59% 3.43% 3.37%
2026/06/13 0.05% 25.89% 15.75% 2.84% 2.58% 2.1% 2.56% 4.52% 2.76% 3.75%
2026/06/14 0% 24.19% 13.69% 3.86% 2.57% 2.22% 1.71% 2.72% 3.04% 4.08%
2026/06/15 0% 28.7% 14.04% 4.76% 3.21% 2.03% 4.09% 1.2% 2.39% 2.39%
2026/06/16 0% 26.56% 13.97% 3.18% 3.82% 3.3% 2.59% 3.65% 2.52% 1.38%
2026/06/17 0% 28.11% 13.46% 4.62% 3.21% 2.2% 2.4% 2.56% 7.08% 2.56%
2026/06/18 12.01% 26.03% 14.18% 3.03% 2.14% 1.58% 1.88% 2.41% 4.85% 2.23%
2026/06/19 0% 28.16% 18.42% 3.8% 1.33% 2.05% 3.81% 2.13% 3.67% 2.51%
2026/06/20 0.11% 31.97% 10.31% 8.67% 0.3% 5.51% 0% 0% 3.4% 0%
2026/06/21 27.41% 21.63% 6.84% 6.26% 0.79% 3.81% 0% 0% 0.43% 0%
2026/06/22 0% 27.46% 12.81% 6.6% 0.69% 2.98% 0% 0% 2.09% 0.3%
2026/06/23 0% 26.27% 9.62% 5.33% 0.82% 5.1% 0% 0% 0% 0%
2026/06/24 0.22% 28.35% 12.43% 6.61% 1.67% 3.23% 0% 0% 1.71% 0%
2026/06/25 0% 25.36% 12.34% 10.42% 0.17% 4.97% 0% 0% 0% 0%
2026/06/26 0% 28.99% 12.33% 5.39% 1.27% 6.22% 0% 0% 0% 0%
2026/06/27 0% 32.79% 13.23% 7.5% 1.79% 4.65% 0% 0% 0% 0%
2026/06/28 0% 26.5% 10.6% 6.36% 0.28% 4.72% 0% 0% 0% 0%
2026/06/29 0% 24.83% 12.24% 8.65% 1.63% 2.24% 0% 0% 0% 0%
2026/06/30 25.96% 17% 6.72% 3.7% 3.58% 3.17% 0% 0% 0% 0%
  • wcrf.org
  • myjuniper.co.uk
  • medexpress.co.uk
  • hcahealthcare.co.uk
  • betterhelp.com
  • lottie.org
  • e-surgery.com
  • simplymedsonline.co.uk
  • ebay.co.uk
  • pharmacy2u.co.uk

Copyright © Adthena. All rights reserved.

In June 2026, wcrf.org’s impression share fluctuated, peaking early, then dipping mid-month. Myjuniper.co.uk maintained a steady presence, while medexpress.co.uk saw minor variations. E-surgery.com and hcahealthcare.co.uk experienced modest gains. The month concluded with wcrf.org at 25.96%, myjuniper.co.uk at 17.00%, and medexpress.co.uk at 6.72%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Nursing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Nursing - Last month
  1. 1
    Private Nursing Care - Private Nurses At Home https://www.cavendishhomecare.com

    We're the leading UK care provider with 30+ years of experience. Find out more today.

  2. 2
    Find Carers in your Area today | Affordable Elderly Home Care https://www.elder.org

    A Care Home is Not Your Only Option. 24 Hour Live-in Dementia Care Without...

  3. 3
    Nursing Vacancies in London | Opportunities at All Levels https://www.hcahealthcare.co.uk › our-roles › nursing

    Ready for a new opportunity? Be the best nurse you can be at HCA UK. View the latest vacancies in our London hospitals for Nurses. Apply now.

  4. 4
    No GP Referral Needed - Now £64, Was £165 - 6 Month Price Lock https://www.myjuniper.co.uk › weight › medication

    You're 4.5x more likely to lose significant weight on Juniper compared to meds alone. Weight loss medication just £64 and various discounts over 6...

  5. 5
    No Appointment Necessary - Medical Certificate UK https://www.updoc.co.uk

    Signed by a UK Registered Health Practitioner. Easy, Reliable and 100% Authentic. Trusted Across UK, We've Provided Over 30,000 Medical Certificates...

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, Cavendish Homecare stands out with its promise of 30+ years of expertise in private nursing care. Elder.org emphasizes affordable, live-in dementia care, challenging traditional care home options. HCA Healthcare invites nurses to explore diverse opportunities in London, highlighting career growth. MyJuniper.co.uk offers a compelling weight loss solution with significant discounts, while Updoc.co.uk provides hassle-free medical certificates, trusted by thousands across the UK. Each ad uniquely addresses specific healthcare needs, resonating with diverse audiences.

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