UK Healthcare & Medical Nursing - PPC Market Share Analysis October 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Nursing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Nursing – UK

Google AI Overview visibility for Healthcare & Medical Nursing UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 32.839220865
67.160779135
32%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 44
56
44%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 39%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Nursing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
wcrf.org 32.04
myjuniper.co.uk 18.15
betterhelp.com 3.6
chequp.com 2.49
hcahealthcare.co.uk 2.35
updoc.co.uk 1.84
healthexpress.co.uk 1.59
nurseproductrange.co.uk 1.56
medexpress.co.uk 1.44
circlehealthgroup.co.uk 1.27
others 33.67
  • wcrf.org - 32.04%
  • myjuniper.co.uk - 18.15%
  • betterhelp.com - 3.6%
  • chequp.com - 2.49%
  • hcahealthcare.co.uk - 2.35%
  • updoc.co.uk - 1.84%
  • healthexpress.co.uk - 1.59%
  • nurseproductrange.co.uk - 1.56%
  • medexpress.co.uk - 1.44%
  • circlehealthgroup.co.uk - 1.27%
  • others - 33.67%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, wcrf.org leads with 32.04% click share, closely followed by myjuniper.co.uk at 18.15%. Others collectively hold 33.67%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Nursing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date wcrf.org myjuniper.co.uk betterhelp.com hcahealthcare.co.uk nurseproductrange.co.uk updoc.co.uk jobsmedical.co.uk chequp.com healthexpress.co.uk medexpress.co.uk
2025/10/01 28.87% 21.94% 2.66% 2.15% 1.19% 2.3% 1.48% 4.11% 0.76% 2.58%
2025/10/02 0% 28.73% 5.36% 1.47% 1.89% 2.66% 1.43% 4.92% 1.06% 3.43%
2025/10/03 34.04% 20.67% 2.7% 1.48% 1.01% 1.64% 0.79% 3.49% 0.57% 0.72%
2025/10/04 4.1% 30.25% 5.98% 2.07% 1.76% 3.32% 1.08% 6.81% 0.94% 2.85%
2025/10/05 0% 28.4% 5.28% 4.08% 2.4% 3.02% 1.86% 3.94% 0% 0.59%
2025/10/06 0% 30.45% 5.84% 2.89% 1.24% 2.49% 2.16% 5.37% 0.31% 2.4%
2025/10/07 7.73% 25.52% 3.34% 2.77% 1.71% 2.59% 1.72% 3.35% 0% 4.79%
2025/10/08 28.84% 17.57% 3.25% 1.53% 0.34% 2.59% 1.42% 3.11% 0% 2.82%
2025/10/09 0.08% 28.3% 4.72% 2.63% 1.11% 2.81% 1.36% 4.58% 1.38% 4.35%
2025/10/10 0.11% 23.99% 5% 1.43% 0.93% 1.53% 1.77% 7.99% 1.92% 4.94%
2025/10/11 16.35% 23.51% 2.45% 2.83% 0.41% 1.54% 0.23% 10.57% 2.83% 7.6%
2025/10/12 0% 28.27% 4.01% 1.94% 1.13% 2.48% 1.03% 7.37% 3.16% 8.45%
2025/10/13 0% 28.05% 3.77% 2.12% 2.17% 3.44% 1.93% 4.38% 2.66% 6.66%
2025/10/14 37.24% 13.16% 2.36% 1.85% 0.12% 1.47% 0.76% 0% 1.52% 3.33%
2025/10/15 4.1% 29.91% 4.48% 2.5% 1.98% 2.3% 1.05% 3.59% 3.66% 6.61%
2025/10/16 0% 29.01% 4.32% 4.3% 2.75% 2.45% 1.9% 2.59% 1.6% 2.08%
2025/10/17 0.19% 30.86% 4.54% 1.97% 3.17% 2.74% 0.54% 6.17% 5.67% 0%
2025/10/18 0.06% 28.98% 4.37% 3.82% 2.84% 3.25% 0.34% 4.42% 5.44% 0%
2025/10/19 5.45% 26.92% 4.76% 4.53% 2.14% 2.41% 2.55% 1.45% 3.24% 0%
2025/10/20 0% 25.83% 5.16% 2.48% 1.23% 3.01% 3.57% 1.75% 1.99% 0%
2025/10/21 0.1% 26.95% 4.83% 3.48% 3.06% 3.3% 2.22% 3.77% 2.8% 0%
2025/10/22 54.91% 13.23% 2.45% 1.99% 0.66% 0.94% 0.47% 2.29% 1.71% 0%
2025/10/23 63.11% 9.74% 2.1% 1.15% 0.96% 1.06% 0.66% 1.24% 1.25% 0%
2025/10/24 55.46% 12.76% 2.96% 1.89% 1.35% 1.14% 0.72% 1.98% 1.92% 0%
2025/10/25 40.34% 16.17% 3.98% 2.15% 1.09% 1.49% 0.92% 1.23% 2.47% 0%
2025/10/26 28.53% 22.38% 5.09% 1.69% 1.47% 1.52% 1.11% 1.16% 3.12% 0%
2025/10/27 28.51% 23.45% 4.68% 1.45% 0.54% 1.88% 1.57% 0.19% 2.65% 0%
2025/10/28 17.6% 23.67% 6.08% 3.24% 1.39% 2.26% 1.71% 2.27% 3.64% 0%
2025/10/29 54.56% 11.31% 3.25% 1.98% 0.64% 1.82% 0.39% 0.71% 0.83% 0%
2025/10/30 44.22% 15.17% 3.81% 1.76% 1.56% 1.24% 0.92% 0.62% 0.83% 0%
2025/10/31 61.82% 10.6% 2.13% 1.55% 1.24% 1.24% 0.65% 0.12% 0.05% 0%
  • wcrf.org
  • myjuniper.co.uk
  • betterhelp.com
  • hcahealthcare.co.uk
  • nurseproductrange.co.uk
  • updoc.co.uk
  • jobsmedical.co.uk
  • chequp.com
  • healthexpress.co.uk
  • medexpress.co.uk

Copyright © Adthena. All rights reserved.

In October 2025, wcrf.org’s PPC spend share fluctuated, peaking at 63.11% on the 23rd. Myjuniper.co.uk maintained steady mid-range values, while betterhelp.com and medexpress.co.uk showed minor variations. Hcahealthcare.co.uk and nurseproductrange.co.uk had low, stable shares. Updoc.co.uk and jobsmedical.co.uk experienced slight increases, whereas chequp.com and healthexpress.co.uk saw declining trends. The month concluded with wcrf.org leading the spend share.

Market Exposure

Competitor Count for UK Healthcare & Medical Nursing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/10/01 161
2025/10/02 170
2025/10/03 168
2025/10/04 165
2025/10/05 170
2025/10/06 188
2025/10/07 185
2025/10/08 183
2025/10/09 183
2025/10/10 184
2025/10/11 165
2025/10/12 167
2025/10/13 167
2025/10/14 182
2025/10/15 148
2025/10/16 161
2025/10/17 151
2025/10/18 166
2025/10/19 160
2025/10/20 157
2025/10/21 155
2025/10/22 157
2025/10/23 157
2025/10/24 167
2025/10/25 172
2025/10/26 160
2025/10/27 171
2025/10/28 161
2025/10/29 181
2025/10/30 178
2025/10/31 172

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October began with 161 advertisers, peaking at 188 on the 6th. Mid-month saw a dip to 148 on the 15th. The month concluded with 172 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Nursing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
wcrf.org 32.93%
harleytherapy.co.uk 0.44%
connexus-health.co.uk 0.21%
patientclaimline.com 0.18%
healthexpress.co.uk 0.17%
healthychildren.org -1.02%
simplymedsonline.co.uk -1.45%
chequp.com -2.91%
medexpress.co.uk -3.82%
myjuniper.co.uk -7.08%

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Wcrf.org surged with a 32.93% click share increase, while myjuniper.co.uk plummeted by 7.08%.

Campaign Efficiency

UK Healthcare & Medical Nursing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date wcrf.org myjuniper.co.uk betterhelp.com hcahealthcare.co.uk nurseproductrange.co.uk updoc.co.uk circlehealthgroup.co.uk chequp.com healthexpress.co.uk medexpress.co.uk
2025/10/01 28.81% 19.12% 2.58% 2.85% 2.1% 2.09% 1.04% 4.1% 0.71% 2.49%
2025/10/02 0.08% 25.04% 5.34% 1.78% 3.52% 2.36% 1.74% 4.75% 0.97% 3.03%
2025/10/03 41.27% 16.3% 2.53% 1.84% 1.66% 1.37% 0.94% 2.93% 0.47% 0.66%
2025/10/04 5.8% 28.05% 6.04% 2.82% 3.23% 3.14% 2.38% 6.28% 0.89% 2.66%
2025/10/05 0% 25.88% 5.29% 5.19% 4.16% 2.45% 4.36% 3.8% 0% 0.65%
2025/10/06 0% 28.28% 5.69% 3.78% 2.08% 2.21% 3.2% 5.33% 0.28% 2.22%
2025/10/07 10.23% 23.48% 3.58% 3.47% 2.85% 2.07% 1.33% 3.2% 0% 4.85%
2025/10/08 31.83% 17.02% 3.14% 1.91% 0.6% 2.31% 1.01% 2.98% 0% 2.78%
2025/10/09 0.09% 27.51% 4.93% 3.11% 1.82% 2.26% 1.79% 4.43% 1.3% 4.28%
2025/10/10 0.15% 24.28% 5.13% 1.5% 1.33% 1.27% 1.56% 8.29% 1.85% 5.16%
2025/10/11 17.32% 23.57% 2.57% 3.36% 0.65% 1.38% 1.55% 10.59% 2.74% 7.73%
2025/10/12 0% 28.66% 4.24% 2.19% 1.54% 2.32% 0.8% 7.57% 3.07% 8.65%
2025/10/13 0% 28.94% 4.04% 2.45% 2.67% 3.1% 1.31% 4.51% 2.65% 6.9%
2025/10/14 35.4% 14.36% 2.64% 2.11% 0.12% 1.24% 0.94% 0% 1.6% 3.68%
2025/10/15 5.35% 31.73% 4.87% 2.71% 2.14% 2.1% 1.41% 3.82% 3.82% 7.09%
2025/10/16 0.24% 30.76% 4.56% 4.66% 2.81% 2.22% 1.49% 2.8% 1.68% 2.24%
2025/10/17 0.27% 32.68% 4.74% 2.09% 3.26% 2.54% 1.28% 6.69% 6.01% 0%
2025/10/18 0.05% 31.17% 4.53% 4.1% 2.95% 2.81% 0.85% 4.94% 5.79% 0%
2025/10/19 6.24% 28.44% 4.78% 4.89% 2.19% 1.15% 1.1% 1.56% 3.44% 0%
2025/10/20 0% 27.51% 5.2% 2.71% 1.28% 2.03% 3.97% 1.91% 2.14% 0%
2025/10/21 0.15% 28.28% 4.72% 3.72% 3.09% 2.46% 1.38% 4.05% 2.85% 0%
2025/10/22 54.47% 14.42% 2.5% 2.23% 0.71% 0.49% 0.63% 2.56% 1.89% 0%
2025/10/23 62.86% 10.39% 1.82% 1.25% 0.98% 0.78% 1% 1.36% 1.36% 0%
2025/10/24 55.6% 13.87% 2.83% 2.01% 1.4% 0.76% 1.08% 2.17% 2.1% 0%
2025/10/25 42.37% 16.94% 3.71% 2.45% 1.12% 1.1% 1.6% 1.28% 2.57% 0%
2025/10/26 30.76% 23.09% 4.62% 1.85% 1.49% 0.97% 1.68% 1.19% 3.17% 0%
2025/10/27 30.04% 24.81% 4.45% 1.66% 0.57% 1.55% 1.97% 0.19% 2.71% 0%
2025/10/28 17.39% 24.9% 6.2% 3.77% 1.5% 1.85% 1.34% 2.24% 3.59% 0%
2025/10/29 58.22% 10.66% 2.91% 1.99% 0.63% 1.53% 0.9% 0.62% 0.72% 0%
2025/10/30 47.12% 14.71% 3.64% 1.85% 1.59% 0.99% 1.24% 0.55% 0.74% 0%
2025/10/31 64.5% 9.9% 2.17% 1.56% 1.27% 1.09% 0.9% 0.1% 0.04% 0%
  • wcrf.org
  • myjuniper.co.uk
  • betterhelp.com
  • hcahealthcare.co.uk
  • nurseproductrange.co.uk
  • updoc.co.uk
  • circlehealthgroup.co.uk
  • chequp.com
  • healthexpress.co.uk
  • medexpress.co.uk

Copyright © Adthena. All rights reserved.

In October 2025, wcrf.org’s impression share fluctuated significantly, peaking at 64.50% on the 31st. Myjuniper.co.uk maintained a steady presence, while medexpress.co.uk and betterhelp.com showed moderate activity. Chequp.com and healthexpress.co.uk had lower shares, with chequp.com ending at 0.10%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Nursing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Nursing - Last month
  1. 1
    Find a Specialised Therapist https://www.betterhelp.com

    Average Session Rating: 4.9/5 — About 95% Of Customers Can Find A Therapist Within 48 Hours. 100% Online And Easy Sign-Up. No Referrals, No Waiting Rooms. Start Your Healing...

  2. 2
    BMI https://www.healthychildren.org

    Trusted Children's Health Advice from American Academy of Pediatrics. Stay Healthy. Be Safe. Learn More. Brands: Expert advice, trustworthy information, healthy families.

  3. 3
    Now £85, Was £164 | Weight Medication £22 per Week https://www.myjuniper.co.uk › medication › price-freeze

    You've made progress - don't let rising prices slow you down. Switch to Juniper and save. Continue your treatment without worrying about price hikes...

  4. 4
    NHS Diet Plan - 28 Day Meal Plan https://www.perfectbody.me

    Get a Personalized PerfectBody™ Plan by Completing a Quiz. Use 10k+ Meals & 125+ Workouts. Great Meal Plan Can Be Cheap. Try...

  5. 5
    Calculate Your BMI https://www.wcrf.org › bmi-calculator

    Find Your Ideal Weight — Our BMI calculator is a great way to know whether you’re a healthy weight for your height. Find out...

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In the competitive landscape of healthcare PPC ads, BetterHelp shines with its promise of quick therapist access and high satisfaction. HealthyChildren.org offers trusted pediatric advice, while MyJuniper.co.uk emphasizes cost-effective weight management. PerfectBody.me provides personalized diet plans, and WCRF.org offers a simple BMI calculator for health awareness.

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