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UK Healthcare & Medical Nursing - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Nursing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Nursing – UK

Google AI Overview visibility for Healthcare & Medical Nursing UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 18.0393522549
81.9606477451
18%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 44
56
44%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 2%
Problem Solving 39%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Nursing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
myjuniper.co.uk 16.69
medexpress.co.uk 9.22
betterhelp.com 7.32
ebay.co.uk 5.23
hcahealthcare.co.uk 4.81
wcrf.org 3.92
pharmacy2u.co.uk 3.01
chequp.com 2.84
e-surgery.com 2.72
tommys.org 2.14
others 42.1
  • myjuniper.co.uk - 16.69%
  • medexpress.co.uk - 9.22%
  • betterhelp.com - 7.32%
  • ebay.co.uk - 5.23%
  • hcahealthcare.co.uk - 4.81%
  • wcrf.org - 3.92%
  • pharmacy2u.co.uk - 3.01%
  • chequp.com - 2.84%
  • e-surgery.com - 2.72%
  • tommys.org - 2.14%
  • others - 42.1%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘myjuniper.co.uk’ leads with 16.69% click share, followed by ‘medexpress.co.uk’ at 9.22%. ‘Others’ dominate with 42.10%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Nursing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date myjuniper.co.uk medexpress.co.uk wcrf.org chequp.com e-surgery.com betterhelp.com forbes.com hcahealthcare.co.uk updoc.co.uk farmeci.com
2026/03/01 22.62% 17.59% 0% 6.04% 2.43% 8.19% 1.3% 2.26% 2.79% 0%
2026/03/02 20.78% 12.75% 17.5% 6.71% 1.26% 4.08% 1.44% 2.3% 3.39% 0%
2026/03/03 20.93% 18.66% 0.33% 5.25% 4.6% 6.01% 1.84% 1.77% 2.1% 0%
2026/03/04 17.15% 14.92% 8.99% 8.4% 4.72% 7.77% 1.64% 2.47% 3.73% 0%
2026/03/05 25.15% 15.34% 0% 5.86% 5.83% 4.26% 1.78% 2.62% 2.93% 0%
2026/03/06 23.45% 16.02% 6.71% 7.1% 5.59% 5.14% 0.3% 2.76% 2.85% 0.21%
2026/03/07 24.1% 10.4% 0.07% 6.1% 5.42% 7.73% 0.96% 2.49% 3.57% 0.41%
2026/03/08 24.38% 16.13% 0.14% 4.51% 1.38% 7.03% 2.11% 3.01% 3.54% 0.74%
2026/03/09 27.85% 12.27% 0% 4.22% 2.31% 6.29% 0.36% 3.38% 3.93% 0%
2026/03/10 28.64% 23.08% 1.16% 4.12% 4.57% 7.72% 0.28% 1.23% 4.1% 0%
2026/03/11 32.1% 17.46% 0% 4.8% 3.48% 6.07% 0% 2.75% 0.56% 0%
2026/03/12 26.57% 12.09% 0% 6.77% 5.73% 6.97% 0.07% 2.42% 2.97% 0.28%
2026/03/13 31.5% 7.54% 0% 3.98% 5.53% 7.99% 2.09% 1.82% 3.14% 0%
2026/03/14 29.54% 12.7% 0% 3.17% 5.67% 5.2% 0.48% 2.07% 5.1% 0%
2026/03/15 32.39% 9.12% 0% 2.94% 4.35% 8.78% 4.33% 1.81% 4.71% 0%
2026/03/16 30.13% 7.34% 0.6% 3.23% 2.39% 5.98% 2.22% 1.96% 2.6% 0%
2026/03/17 33.45% 9.43% 0.62% 4.13% 4.96% 8.43% 1.55% 1.8% 3.54% 0%
2026/03/18 31.5% 9.76% 8.99% 3.96% 5.27% 7.12% 0.82% 1.32% 3.22% 0%
2026/03/19 34.07% 12.35% 0% 2.83% 7.18% 5.1% 0.87% 3.43% 3.33% 0%
2026/03/20 34.75% 10.65% 0.08% 3.42% 6.7% 4.16% 0.06% 1.07% 2.81% 16.08%
2026/03/21 26.3% 7.9% 0% 5.12% 4.96% 5.45% 1% 1.92% 3.22% 26.47%
2026/03/22 30.78% 9.52% 0% 1.76% 4.29% 6.73% 1.64% 2.73% 2.95% 14.56%
2026/03/23 31.29% 10.7% 0.03% 3% 6.26% 6.24% 2.48% 1.65% 3.27% 13.06%
2026/03/24 33.19% 9.36% 0.61% 4.09% 4.92% 8.37% 1.54% 1.79% 3.51% 0%
2026/03/25 28.02% 14.99% 0.02% 3.21% 5.77% 8.93% 0.4% 1.03% 2.22% 12.42%
2026/03/26 30.97% 17.19% 0.02% 0.74% 7.21% 5.15% 1.47% 1.66% 3.68% 2.6%
2026/03/27 36.24% 20.35% 0.15% 2.62% 3.69% 4.89% 1.75% 1.55% 1.34% 4.84%
2026/03/28 43.6% 17.2% 0.12% 3.45% 4.43% 5.4% 3.62% 2.18% 0.04% 0%
2026/03/29 41.98% 17.86% 0.03% 3.39% 2.94% 5.55% 1.65% 2.64% 0.07% 0%
2026/03/30 38.51% 13.88% 0% 3.95% 3.19% 6.67% 2.71% 2.06% 0.17% 0%
2026/03/31 32.59% 22.68% 9.77% 5.7% 2.71% 1.81% 1.05% 1.03% 0.16% 0%
  • myjuniper.co.uk
  • medexpress.co.uk
  • wcrf.org
  • chequp.com
  • e-surgery.com
  • betterhelp.com
  • forbes.com
  • hcahealthcare.co.uk
  • updoc.co.uk
  • farmeci.com

Copyright © Adthena. All rights reserved.

In March 2026, myjuniper.co.uk led PPC spend, peaking at 43.60% on March 28. Medexpress.co.uk fluctuated, ending at 22.68%. Farmeci.com surged mid-month, while wcrf.org remained low. The month concluded with diverse spending patterns.

Market Exposure

Competitor Count for UK Healthcare & Medical Nursing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 111
2026/03/02 131
2026/03/03 130
2026/03/04 117
2026/03/05 136
2026/03/06 141
2026/03/07 136
2026/03/08 126
2026/03/09 121
2026/03/10 128
2026/03/11 130
2026/03/12 133
2026/03/13 137
2026/03/14 123
2026/03/15 132
2026/03/16 139
2026/03/17 142
2026/03/18 132
2026/03/19 112
2026/03/20 106
2026/03/21 111
2026/03/22 120
2026/03/23 129
2026/03/24 142
2026/03/25 122
2026/03/26 114
2026/03/27 113
2026/03/28 112
2026/03/29 119
2026/03/30 110
2026/03/31 106

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March saw fluctuating advertiser numbers, peaking at 142 on the 17th and 24th. The month concluded with a decline, ending at 106.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Nursing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
myjuniper.co.uk 5.09%
farmeci.com 4.85%
medexpress.co.uk 0.82%
generation.org 0.61%
e-surgery.com 0.57%
harleytherapy.co.uk -0.77%
hcahealthcare.co.uk -0.78%
formula.care -0.81%
chequp.com -0.85%
harleypsychiatrists.co.uk -1.11%

Copyright © Adthena. All rights reserved.

In the past month, myjuniper.co.uk and farmeci.com surged with click share increases of 5.09% and 4.85%, respectively. Conversely, harleypsychiatrists.co.uk experienced a decline of 1.11%.

Campaign Efficiency

UK Healthcare & Medical Nursing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date myjuniper.co.uk medexpress.co.uk wcrf.org chequp.com pharmacy2u.co.uk hcahealthcare.co.uk e-surgery.com ebay.co.uk betterhelp.com farmeci.com
2026/03/01 16.5% 15.05% 0% 4.87% 1.34% 3.07% 1.72% 7.78% 6.16% 0%
2026/03/02 14.31% 10.38% 28.35% 5.06% 0.53% 3.72% 0.84% 0.59% 3.08% 0%
2026/03/03 15.72% 16.3% 0.8% 4.26% 2.97% 2.81% 3.37% 8.04% 4.07% 0%
2026/03/04 12.71% 13.28% 14.45% 6.75% 1.06% 3.67% 3.38% 1.77% 5.56% 0%
2026/03/05 20.42% 14.74% 0% 5.13% 4.15% 3.81% 4.59% 0.01% 3.34% 0%
2026/03/06 17.15% 13.84% 12.51% 5.67% 0.51% 3.99% 3.96% 6.06% 3.68% 0.19%
2026/03/07 18.09% 9.33% 0.18% 5.03% 1.37% 3.48% 3.97% 5.05% 5.78% 0.26%
2026/03/08 18.72% 14.59% 0.25% 3.77% 0% 4.94% 1.03% 0% 6.51% 0.69%
2026/03/09 22.08% 11.49% 0% 3.56% 2.62% 5.23% 1.78% 5.49% 5.88% 0%
2026/03/10 23.16% 22.33% 4.5% 3.57% 1.28% 1.98% 3.57% 0.65% 5.52% 0%
2026/03/11 25.57% 16.99% 0% 4.21% 4.02% 4.59% 2.71% 3.37% 4.68% 0%
2026/03/12 22.02% 11.68% 0% 6.15% 1.8% 4.56% 4.75% 0.01% 5.8% 0.28%
2026/03/13 25.74% 7.26% 0% 3.52% 3.87% 2.43% 4.4% 2.46% 6.93% 0%
2026/03/14 24.53% 13.06% 0% 2.89% 5.41% 4.01% 4.61% 3.76% 4.6% 0%
2026/03/15 26.08% 8.73% 0% 2.55% 3.08% 3.33% 3.4% 4.74% 7.59% 0%
2026/03/16 22.32% 6.49% 2.13% 2.59% 3.42% 2.24% 1.82% 8.33% 4.43% 0%
2026/03/17 26.28% 8.86% 2.17% 3.48% 0.09% 3.25% 3.98% 4.17% 6.33% 0%
2026/03/18 24.25% 8.7% 14.99% 3.39% 0.76% 2.43% 4.06% 4.3% 5.66% 0%
2026/03/19 25.64% 10.93% 0% 2.34% 0.68% 5.38% 5.26% 14.67% 4.22% 0%
2026/03/20 29.98% 10.79% 0.19% 3.23% 3.05% 1.35% 5.63% 2.87% 3.73% 12.61%
2026/03/21 23.93% 8.3% 0% 5.18% 1.3% 3.43% 4.4% 0% 5.36% 21.51%
2026/03/22 26.4% 9.43% 0% 1.66% 0.53% 4.73% 3.6% 0.39% 6.03% 11.63%
2026/03/23 26.75% 10.47% 0.04% 2.78% 0.6% 2.69% 5.32% 0% 5.46% 10.38%
2026/03/24 26.28% 8.86% 2.17% 3.48% 0.09% 3.25% 3.98% 4.17% 6.33% 0%
2026/03/25 25.28% 15.39% 0.05% 3.29% 1.49% 1.73% 5.04% 0% 7.55% 9.81%
2026/03/26 24.73% 15.75% 0.06% 0.66% 6.26% 2.8% 5.58% 2.75% 4.56% 1.97%
2026/03/27 29.63% 18.95% 0.31% 2.41% 7.11% 2.47% 3.1% 1.73% 3.9% 3.44%
2026/03/28 37.39% 17.12% 0.26% 3.33% 0% 3.73% 3.7% 0% 4.5% 0%
2026/03/29 32.56% 15.88% 0.05% 3.01% 1.28% 4.14% 2.46% 2.29% 4.4% 0%
2026/03/30 29.83% 12.35% 0% 3.43% 3.67% 2.92% 2.4% 8.6% 5.03% 0%
2026/03/31 24.27% 19.41% 18.61% 4.77% 3.66% 2.11% 1.96% 1.31% 1.22% 0%
  • myjuniper.co.uk
  • medexpress.co.uk
  • wcrf.org
  • chequp.com
  • pharmacy2u.co.uk
  • hcahealthcare.co.uk
  • e-surgery.com
  • ebay.co.uk
  • betterhelp.com
  • farmeci.com

Copyright © Adthena. All rights reserved.

In March 2026, myjuniper.co.uk’s impression share surged, peaking at 37.39% on March 28. Meanwhile, medexpress.co.uk fluctuated, ending at 19.41%. wcrf.org saw sporadic spikes, closing at 18.61%. chequp.com remained steady, finishing at 4.77%. pharmacy2u.co.uk had a modest rise, ending at 3.66%. farmeci.com peaked mid-month, then declined. hcahealthcare.co.uk maintained a consistent presence, closing at 2.11%. e-surgery.com showed variability, ending at 1.96%. ebay.co.uk’s share varied, peaking at 8.6% on March 30. betterhelp.com experienced fluctuations, closing at 1.22%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Nursing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Nursing - Last month
  1. 1
    No GP Referral Required - Average Session Rating: 4.9/5 https://www.betterhelp.com

    No Referrals, No Waiting Rooms. Start Your Healing Journey With A Professional Therapist.

  2. 2
    Less Strict Than NHS Criteria - See If You Qualify In 3 Mins https://go.chequp.com

    Many people don't realise they qualify for medical weight loss. Discover your options now. Join the...

  3. 3
    Nursing Vacancies in London https://www.hcahealthcare.co.uk › our-roles › nursing

    Opportunities at All Levels — Ready for a new opportunity? Be the best nurse you can be at HCA UK. View the latest vacancies in our London hospitals for Nurses. Apply now.

  4. 4
    Now £65, Was £164 | 6 Month Price Lock https://www.myjuniper.co.uk › weight › medication

    You're 4.5x more likely to lose significant weight on Juniper compared to meds alone. No GP or pharmacy visits, just a quick online consultation.

  5. 5
    Calculate Your BMI https://www.wcrf.org

    Find Your Ideal Weight — Find out where you lie on the BMI scale with our handy online BMI calculator. Find out where you...

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In the competitive landscape of healthcare PPC ads, BetterHelp shines with its promise of immediate therapy access, boasting a 4.9/5 session rating. Chequp and MyJuniper focus on weight loss, highlighting ease and affordability. HCA Healthcare offers nursing opportunities, while WCRF provides a practical BMI tool.

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