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UK Healthcare & Medical Nursing - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Nursing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Nursing – UK

Google AI Overview visibility for Healthcare & Medical Nursing UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 40.1903421715
59.8096578285
40%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 40
60
40%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 2%
Problem Solving 33%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Nursing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
myjuniper.co.uk 21.91
medexpress.co.uk 12.4
wcrf.org 12.26
ebay.co.uk 3.34
pharmacy2u.co.uk 2.89
betterhelp.com 2.41
simplymedsonline.co.uk 2.3
curedpharmacy.com 2.05
lottie.org 2.04
curamcare.com 1.7
others 36.7
  • myjuniper.co.uk - 21.91%
  • medexpress.co.uk - 12.4%
  • wcrf.org - 12.26%
  • ebay.co.uk - 3.34%
  • pharmacy2u.co.uk - 2.89%
  • betterhelp.com - 2.41%
  • simplymedsonline.co.uk - 2.3%
  • curedpharmacy.com - 2.05%
  • lottie.org - 2.04%
  • curamcare.com - 1.7%
  • others - 36.7%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘myjuniper.co.uk’ leads with 21.91% click share, followed by ‘medexpress.co.uk’ at 12.4%. ‘Others’ collectively hold 36.7%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Nursing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date myjuniper.co.uk medexpress.co.uk wcrf.org e-surgery.com lottie.org curamcare.com betterhelp.com curedpharmacy.com farmeci.com humehealth.com
2026/05/01 38.05% 16.35% 0.02% 1.56% 0.62% 0.06% 3.99% 1.83% 7.69% 0.38%
2026/05/02 34.97% 12.73% 0.3% 0.8% 2.35% 0.08% 5.12% 1.4% 12.66% 0.48%
2026/05/03 31.68% 13.78% 0.07% 0.61% 0.99% 0.07% 5.97% 1.42% 12.9% 0.74%
2026/05/04 36.63% 12.01% 0.19% 1.69% 1.16% 0.04% 4.33% 2.08% 8.4% 0.31%
2026/05/05 32.62% 11.58% 19.09% 2.01% 1.8% 0% 2.12% 1.07% 4.56% 0%
2026/05/06 36.17% 13.7% 1.44% 2.59% 1.5% 0.01% 4.14% 0.69% 3.72% 0.35%
2026/05/07 36.77% 16.05% 0.03% 1.88% 1.82% 0.12% 1.96% 2.52% 9.49% 0.33%
2026/05/08 36.68% 16.34% 0% 1.34% 2.35% 0.77% 1.74% 1.9% 7.24% 0.33%
2026/05/09 36.54% 14.78% 0% 0.56% 1.78% 1.22% 4.51% 1.32% 7.54% 0.34%
2026/05/10 27.65% 15.74% 0% 0.56% 2.01% 0.12% 4.76% 1.31% 11.54% 1.99%
2026/05/11 32.89% 16.52% 7.58% 1.35% 1.43% 2.79% 3.26% 4.14% 1.71% 3.47%
2026/05/12 32.96% 16.87% 11.01% 2.27% 1.43% 1.39% 1.74% 5.17% 2.99% 3.77%
2026/05/13 35.54% 15.13% 10.92% 2.27% 0.7% 2.2% 2.01% 5.03% 1.08% 4.52%
2026/05/14 36.85% 15.24% 6.07% 0% 1.58% 2.43% 0.82% 5.37% 0% 6.06%
2026/05/15 36.19% 16.12% 0% 1.32% 2.32% 0.76% 1.72% 1.88% 7.14% 0.32%
2026/05/16 42.13% 14.28% 0% 1% 2.72% 3.83% 0.29% 7.82% 0% 3.26%
2026/05/17 41.34% 15.42% 0% 1.56% 2.34% 2.07% 0.28% 6.45% 0% 5.64%
2026/05/18 41.42% 15.24% 1.14% 1.6% 0.93% 1.58% 0.56% 7.55% 0% 0.21%
2026/05/19 42.29% 16.21% 0% 5.01% 2.27% 1.42% 0% 5.56% 0% 1.78%
2026/05/20 35.57% 11% 12.52% 3.8% 1.45% 2.53% 0% 6.42% 0% 6.45%
2026/05/21 33.68% 14.66% 12.12% 3.67% 2.48% 1.28% 0.25% 4.8% 0% 6.76%
2026/05/22 42.02% 16.42% 0% 2.15% 1.69% 1.19% 0.54% 6.11% 0% 7.69%
2026/05/23 37.28% 15.93% 6.64% 1.87% 2.87% 1.73% 0.4% 5.26% 0% 7.41%
2026/05/24 46.72% 16.58% 0.01% 0.64% 3.14% 1.37% 0.28% 6.45% 0% 8.16%
2026/05/25 40.35% 14.81% 13.07% 1.45% 0.85% 0.2% 0.25% 6.54% 0% 5.23%
2026/05/26 39.33% 16.17% 0.79% 2.53% 2.57% 1.84% 0.72% 3.19% 0% 5.76%
2026/05/27 33.05% 15.55% 20.82% 2.79% 1.82% 1.32% 0.52% 0% 0% 4.72%
2026/05/28 33.22% 18.27% 16.84% 2.6% 1.69% 1.1% 0.88% 0.78% 0% 3.18%
2026/05/29 34.43% 22.2% 13.32% 3.14% 2.04% 1.28% 0.78% 0.75% 0% 0%
2026/05/30 41.55% 21.15% 7.08% 2.6% 1.23% 1.68% 0% 0.19% 0% 0%
2026/05/31 34.1% 22.6% 7.05% 3.91% 3.06% 2.84% 0.87% 0.4% 0% 0%
  • myjuniper.co.uk
  • medexpress.co.uk
  • wcrf.org
  • e-surgery.com
  • lottie.org
  • curamcare.com
  • betterhelp.com
  • curedpharmacy.com
  • farmeci.com
  • humehealth.com

Copyright © Adthena. All rights reserved.

In May 2026, myjuniper.co.uk led PPC spend, peaking mid-month. Medexpress.co.uk surged late May, while farmeci.com fluctuated. Wcrf.org and e-surgery.com showed steady growth. Humehealth.com and lottie.org had modest gains. Curamcare.com and betterhelp.com remained stable. Curedpharmacy.com saw early highs, ending low.

Market Exposure

Competitor Count for UK Healthcare & Medical Nursing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 99
2026/05/02 95
2026/05/03 102
2026/05/04 119
2026/05/05 108
2026/05/06 107
2026/05/07 110
2026/05/08 111
2026/05/09 101
2026/05/10 95
2026/05/11 138
2026/05/12 142
2026/05/13 134
2026/05/14 132
2026/05/15 111
2026/05/16 136
2026/05/17 147
2026/05/18 149
2026/05/19 133
2026/05/20 139
2026/05/21 129
2026/05/22 132
2026/05/23 143
2026/05/24 140
2026/05/25 146
2026/05/26 147
2026/05/27 159
2026/05/28 150
2026/05/29 141
2026/05/30 153
2026/05/31 146

Copyright © Adthena. All rights reserved.

In May 2026, distinct advertisers on Google SERP began at 99, fluctuated, and peaked at 159. The month concluded with 146 advertisers, indicating a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Nursing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
wcrf.org 6.79%
simplymedsonline.co.uk 2.39%
ebay.co.uk 0.89%
e-surgery.com 0.88%
medexpress.co.uk 0.71%
hcahealthcare.co.uk -1.14%
regain.us -1.24%
curely.co.uk -1.46%
farmeci.com -2.3%
betterhelp.com -2.98%

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In the past month, wcrf.org surged with a 6.79% click share increase, while betterhelp.com faced a 2.98% decline.

Campaign Efficiency

UK Healthcare & Medical Nursing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date myjuniper.co.uk medexpress.co.uk wcrf.org e-surgery.com lottie.org ebay.co.uk simplymedsonline.co.uk pharmacy2u.co.uk curedpharmacy.com humehealth.com
2026/05/01 33.72% 16.44% 0.04% 1.42% 0.81% 0.95% 0% 1.06% 1.42% 0.28%
2026/05/02 30.58% 12.71% 0.52% 0.72% 2.34% 0% 0% 1.54% 1.08% 0.36%
2026/05/03 27.56% 13.58% 0.16% 0.54% 1% 0% 0% 1.17% 1.09% 0.54%
2026/05/04 30.52% 11.25% 0.32% 1.51% 1.08% 1.45% 0% 1.86% 1.51% 0.22%
2026/05/05 24.59% 10.01% 28.7% 1.58% 1.61% 1.18% 0% 0.76% 0.7% 0%
2026/05/06 30.22% 13.59% 2.21% 2.23% 1.43% 0.83% 0% 1.3% 0.5% 0.25%
2026/05/07 32.13% 16.08% 0.14% 1.69% 1.76% 1.35% 0% 1.81% 1.93% 0.24%
2026/05/08 32.45% 16.67% 0% 1.23% 2.36% 0.82% 0% 0.46% 1.47% 0.25%
2026/05/09 31.43% 14.92% 0% 0.49% 1.81% 0% 0.39% 2.25% 0.99% 0.25%
2026/05/10 23.57% 15.46% 0% 0.49% 2.05% 0% 0% 1.37% 0.98% 1.47%
2026/05/11 26.59% 15.26% 12% 1.18% 1.34% 0.3% 0% 2.69% 2.84% 2.36%
2026/05/12 25.99% 15.06% 17.11% 2% 1.33% 0.49% 0.16% 2.1% 3.48% 2.53%
2026/05/13 27.89% 13.81% 16.92% 1.98% 0.6% 4% 0.16% 2.24% 3.49% 3.02%
2026/05/14 30.04% 14.22% 9.76% 0% 1.47% 2.21% 0.86% 2.58% 3.73% 4.21%
2026/05/15 32.45% 16.67% 0% 1.23% 2.36% 0.82% 0% 0.46% 1.47% 0.25%
2026/05/16 34.51% 13.89% 0% 0.91% 2.63% 5.46% 3.48% 2.4% 5.43% 2.26%
2026/05/17 34.53% 14.96% 0% 1.47% 2.38% 3.29% 3.17% 3.17% 4.57% 3.98%
2026/05/18 34.2% 14.53% 2.37% 1.47% 0.8% 3.2% 3.16% 3.16% 5.31% 0.15%
2026/05/19 34.54% 14.99% 0% 4.51% 2.17% 3.44% 3.34% 1.6% 3.89% 1.25%
2026/05/20 27.83% 9.69% 19.34% 3.34% 1.32% 2.12% 2.45% 2.05% 4.29% 4.29%
2026/05/21 26.87% 13.43% 18.98% 3.27% 2.32% 1.85% 2.5% 0.83% 3.27% 4.64%
2026/05/22 34.92% 15.85% 0% 2.02% 1.55% 3.12% 3.11% 2.89% 4.31% 5.5%
2026/05/23 30.85% 14.99% 10.8% 1.73% 2.88% 2.71% 3.07% 1.37% 3.73% 5.2%
2026/05/24 39.87% 16.39% 0.03% 0.61% 3.21% 2.47% 2.17% 2.17% 4.7% 5.91%
2026/05/25 31.94% 13.34% 20.44% 1.39% 0.78% 1.35% 1.1% 1.1% 4.41% 3.53%
2026/05/26 31.58% 15.07% 1.15% 2.43% 2.5% 2.09% 2.85% 2.27% 2.14% 3.97%
2026/05/27 23.98% 13.27% 30% 2.35% 1.61% 1.44% 1.43% 1.43% 0% 2.92%
2026/05/28 24.23% 14.88% 24.4% 2.23% 1.45% 3.4% 1.76% 1.67% 0.49% 1.98%
2026/05/29 25.96% 19.12% 19.72% 2.8% 1.84% 2.84% 1.86% 1.16% 0.49% 0%
2026/05/30 31.75% 18.33% 11.14% 2.38% 1.04% 2.18% 2.88% 2.68% 0.13% 0%
2026/05/31 26.49% 19.64% 10.62% 3.54% 2.84% 2.47% 2.25% 1.69% 0.26% 0%
  • myjuniper.co.uk
  • medexpress.co.uk
  • wcrf.org
  • e-surgery.com
  • lottie.org
  • ebay.co.uk
  • simplymedsonline.co.uk
  • pharmacy2u.co.uk
  • curedpharmacy.com
  • humehealth.com

Copyright © Adthena. All rights reserved.

In May 2026, myjuniper.co.uk led with fluctuating impressions, peaking at 39.87%. Medexpress.co.uk showed steady growth, ending at 19.64%. Wcrf.org had sporadic spikes, while e-surgery.com and others maintained lower shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Nursing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Nursing - Last month
  1. 1
    Private Nurses Near You - Private Nurses At Home https://www.cavendishhomecare.com

    We're the leading UK care provider with 40+ years of experience. Find out more today.

  2. 2
    Freelance Carers in Your Area - Overnight, Live-in Or Hourly https://www.curamcare.com

    Meet trusted local carers fast. Fully vetted with 10+ years' average experience.

  3. 3
    Nursing Vacancies in London - Opportunities at All Levels https://www.hcahealthcare.co.uk › our-roles › nursing

    Ready for a new opportunity? Be the best nurse you can be at HCA UK.

  4. 4
    Home Nursing Care Services - See Prices & Availability https://www.lottie.org

    Overwhelmed by options? Lottie's experts help you compare & choose. Free service.

  5. 5
    Weight Loss Covered By NHS? - Now £65, Was £164 https://www.myjuniper.co.uk › weight › medication

    You're 4.5x more likely to lose significant weight on Juniper compared to meds alone.

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In the competitive landscape of healthcare PPC ads, Cavendish Homecare stands out with its promise of 40+ years of expertise in private nursing. Curamcare highlights trust and experience with vetted freelance carers. HCA Healthcare entices with career growth opportunities for nurses. Lottie.org simplifies home nursing choices, while MyJuniper.co.uk offers a compelling NHS-covered weight loss solution.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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