UK Healthcare & Medical Nursing - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Nursing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Nursing – UK

Google AI Overview visibility for Healthcare & Medical Nursing UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 48.8725264611
51.1274735389
48%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 33
67
33%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 6%
Problem Solving 36%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Nursing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
medexpress.co.uk 20.46
myjuniper.co.uk 12.55
wcrf.org 4.7
betterhelp.com 3.82
lottie.org 3.66
hcahealthcare.co.uk 3.55
curely.co.uk 2.91
nurseproductrange.co.uk 2.49
updoc.co.uk 2.08
chequp.com 1.96
others 41.82
  • medexpress.co.uk - 20.46%
  • myjuniper.co.uk - 12.55%
  • wcrf.org - 4.7%
  • betterhelp.com - 3.82%
  • lottie.org - 3.66%
  • hcahealthcare.co.uk - 3.55%
  • curely.co.uk - 2.91%
  • nurseproductrange.co.uk - 2.49%
  • updoc.co.uk - 2.08%
  • chequp.com - 1.96%
  • others - 41.82%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, Medexpress.co.uk leads with 20.46% click share, followed by Myjuniper.co.uk at 12.55%. Others collectively dominate with 41.82%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Nursing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date medexpress.co.uk myjuniper.co.uk farmeci.com betterhelp.com curely.co.uk e-surgery.com updoc.co.uk lottie.org wcrf.org kindpatches.com
2026/09/01 19.53% 25.6% 0% 1.79% 2.77% 0% 3.09% 5.06% 0% 0%
2026/09/02 29.24% 19.76% 0% 4.16% 7.74% 0% 1.45% 3.39% 0.96% 1.2%
2026/09/03 13.61% 20.98% 0% 3.89% 4.91% 0% 1.5% 2.86% 18.19% 1.73%
2026/09/04 28.36% 19.31% 0% 3.44% 4.73% 0% 2.86% 2.92% 0% 7.39%
2026/09/05 28.72% 14.48% 0% 4.13% 4.5% 0% 0.73% 5.54% 0% 10.1%
2026/09/06 31.35% 15.66% 0% 5.67% 3.07% 0% 2.84% 1.97% 0% 10.65%
2026/09/07 23.51% 14.18% 0% 4.2% 6.2% 0.53% 4.06% 5.76% 0% 5.94%
2026/09/08 26.01% 16.68% 0% 2.76% 6.26% 0.78% 4.24% 5.75% 0.64% 5.77%
2026/09/09 59.83% 6.46% 0% 2.2% 2.8% 0% 0.89% 2.73% 0.4% 3.82%
2026/09/10 32.01% 12.39% 0% 3.82% 3.86% 1.09% 4.32% 2.88% 0.65% 6.27%
2026/09/11 18.5% 9.3% 0% 1.71% 5.42% 1.13% 1.59% 3.92% 15.37% 4.83%
2026/09/12 28.45% 15.64% 0% 0.36% 5.65% 2.26% 1.9% 1.66% 0% 5.41%
2026/09/13 24.24% 21.36% 0% 0.12% 8.76% 1.91% 0.83% 2.38% 0% 6.57%
2026/09/14 28.78% 19.77% 0% 0.28% 6.82% 2.64% 1.5% 1.87% 0% 4.42%
2026/09/15 24.88% 15.12% 0% 1.56% 6.99% 1.61% 1.8% 1.39% 16.62% 3.67%
2026/09/16 39.7% 14.03% 0% 2.61% 4.77% 1.25% 2.93% 3.79% 0% 1.17%
2026/09/17 20.63% 15.91% 0% 2.83% 4.38% 1.26% 2.55% 3.47% 11.73% 0.25%
2026/09/18 24.07% 18.66% 0% 2.95% 6.2% 1.29% 1.34% 3.77% 0% 0.17%
2026/09/19 23.84% 19.12% 0.22% 1.13% 5.13% 1.1% 2.44% 3.24% 13.4% 0.57%
2026/09/20 26.54% 19.62% 2.2% 0.96% 6.89% 1.82% 2.48% 4.8% 0% 0%
2026/09/21 25.81% 21.95% 3.67% 1.02% 4.3% 2.35% 2.41% 4.15% 0% 0%
2026/09/22 24.13% 24.27% 3.09% 3.27% 4.8% 1.38% 3.12% 4.52% 0% 0%
2026/09/23 30.62% 22.52% 3.24% 2.23% 4.68% 2.89% 2.94% 3.78% 0.61% 0%
2026/09/24 31.51% 26.74% 6.08% 1.22% 2.47% 3.22% 2.56% 2% 0% 0%
2026/09/25 37.75% 23.72% 4.03% 1.71% 3.2% 3.03% 2.19% 1.96% 0% 0%
2026/09/26 35.83% 21.4% 4.21% 2.99% 2.87% 2.85% 2.29% 2.55% 0% 0%
2026/09/27 33.58% 25.14% 4.63% 3.45% 3.35% 2.48% 2.12% 2.1% 0% 0%
2026/09/28 35.92% 25.37% 3.32% 2.89% 2.23% 1.9% 2.92% 2.07% 0% 0%
2026/09/29 34.95% 24.79% 4.23% 1.82% 3.85% 2.2% 1.78% 1.32% 1.07% 0%
2026/09/30 32.26% 25.15% 3.5% 2.96% 2.33% 2.12% 1.97% 1.75% 1.14% 0%
  • medexpress.co.uk
  • myjuniper.co.uk
  • farmeci.com
  • betterhelp.com
  • curely.co.uk
  • e-surgery.com
  • updoc.co.uk
  • lottie.org
  • wcrf.org
  • kindpatches.com

Copyright © Adthena. All rights reserved.

In September 2026, MedExpress.co.uk dominated PPC spend, peaking at 59.83% on the 9th. MyJuniper.co.uk maintained steady growth, while Farmeci.com and BetterHelp.com showed modest increases. The month concluded with MedExpress.co.uk leading.

Market Exposure

Competitor Count for UK Healthcare & Medical Nursing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 89
2026/09/02 97
2026/09/03 102
2026/09/04 97
2026/09/05 89
2026/09/06 99
2026/09/07 114
2026/09/08 104
2026/09/09 105
2026/09/10 95
2026/09/11 98
2026/09/12 103
2026/09/13 95
2026/09/14 105
2026/09/15 105
2026/09/16 105
2026/09/17 119
2026/09/18 107
2026/09/19 116
2026/09/20 106
2026/09/21 102
2026/09/22 103
2026/09/23 102
2026/09/24 101
2026/09/25 95
2026/09/26 94
2026/09/27 91
2026/09/28 103
2026/09/29 91
2026/09/30 94

Copyright © Adthena. All rights reserved.

September saw fluctuating advertiser numbers, peaking at 119 on the 17th. The month concluded with a slight dip, ending at 94.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Nursing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
myjuniper.co.uk 6.14%
farmeci.com 1.68%
lloydspharmacy.com 1.34%
pharmacy2u.co.uk 1.19%
hcahealthcare.co.uk 1.18%
circlehealthgroup.co.uk -0.87%
counselling-directory.org.uk -0.87%
jobsmedical.co.uk -0.89%
wcrf.org -2.49%
kindpatches.com -2.6%

Copyright © Adthena. All rights reserved.

In the past month, myjuniper.co.uk surged with a 6.14% click share increase, while kindpatches.com faced a 2.6% decline.

Campaign Efficiency

UK Healthcare & Medical Nursing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date medexpress.co.uk myjuniper.co.uk betterhelp.com wcrf.org curely.co.uk lottie.org updoc.co.uk hcahealthcare.co.uk kindpatches.com chequp.com
2026/09/01 17.14% 19.08% 0.67% 0% 1.43% 4.37% 2.28% 4.12% 0% 0.89%
2026/09/02 23.8% 15.14% 4.24% 2.46% 4.51% 2.84% 1.2% 2.91% 0.75% 0.97%
2026/09/03 10.29% 13.85% 4.06% 28.15% 2.77% 2.22% 1.02% 2.41% 1.06% 0.64%
2026/09/04 25.54% 15.85% 3.63% 0% 3.19% 2.66% 2.55% 3.66% 5.05% 1.3%
2026/09/05 26.5% 12.08% 4.47% 0% 3.09% 5.36% 0.62% 1.27% 7.46% 0.52%
2026/09/06 27.97% 12.98% 5.12% 0% 2.29% 1.7% 2.44% 3.37% 7.37% 0.26%
2026/09/07 16.26% 8.87% 3.64% 0% 4.89% 4.37% 2.82% 1.53% 3.22% 19.82%
2026/09/08 21.05% 12.65% 2.39% 2.33% 6.48% 4.97% 3.44% 3.76% 3.56% 0.52%
2026/09/09 55.53% 4.79% 2.1% 1.52% 1.84% 2.36% 0.75% 1.18% 2.41% 0.3%
2026/09/10 25.68% 8.68% 3.99% 2.36% 2.64% 2.3% 3.46% 3.58% 3.84% 0%
2026/09/11 12.79% 5.88% 1.8% 20.56% 2.97% 2.87% 1.13% 0.32% 2.64% 20.72%
2026/09/12 24.02% 12.44% 0.16% 0% 3.43% 1.45% 1.54% 2.34% 3.72% 0.3%
2026/09/13 21.41% 19.96% 0.05% 0% 6.09% 2.2% 0.81% 1.91% 4.74% 1.02%
2026/09/14 24.29% 15.58% 0.12% 0% 4.18% 1.77% 1.21% 0.66% 2.92% 0.01%
2026/09/15 20.95% 11.13% 1.58% 25.03% 4.14% 1.14% 1.39% 0.13% 2.16% 0.02%
2026/09/16 35% 11.01% 3.16% 0% 4.35% 3.4% 2.41% 4.39% 0.7% 0.42%
2026/09/17 14.63% 10.82% 2.63% 16.98% 2.6% 2.67% 1.95% 1.84% 0.13% 17.24%
2026/09/18 18% 13.77% 3.34% 0% 3.81% 3.22% 1.11% 2.37% 0.14% 18.83%
2026/09/19 18.39% 14.62% 0.52% 21.45% 3.08% 3.02% 2.01% 2.26% 0.49% 0.01%
2026/09/20 22.37% 16.59% 0.51% 0% 4.71% 4.75% 2.25% 6% 0% 0.01%
2026/09/21 21.76% 18.28% 0.45% 0% 2.92% 4.04% 2.3% 4.55% 0% 0.38%
2026/09/22 20.1% 20.3% 3.99% 0% 3.26% 4.27% 2.83% 3.56% 0% 0.58%
2026/09/23 25.45% 18.08% 2.92% 1.75% 3.57% 3.54% 2.68% 3.12% 0% 0%
2026/09/24 26.93% 21.83% 1.77% 0% 3.14% 1.82% 2.31% 2.22% 0% 0.01%
2026/09/25 33.88% 20.06% 2.04% 0% 1.97% 1.91% 2.06% 2.9% 0% 0.01%
2026/09/26 30.88% 17.09% 3% 0% 1.8% 2.49% 2.04% 4.25% 0% 0%
2026/09/27 28.91% 19.23% 3.7% 0% 4.14% 1.92% 1.84% 4.42% 0% 0%
2026/09/28 32.82% 21.02% 3.62% 0% 1.44% 2.06% 2.76% 2.71% 0% 0%
2026/09/29 30.44% 19.71% 2.34% 2.96% 3.95% 1.24% 1.56% 1.25% 0% 0%
2026/09/30 28.84% 20.35% 3.8% 3.22% 2.99% 1.76% 1.72% 1.12% 0% 0%
  • medexpress.co.uk
  • myjuniper.co.uk
  • betterhelp.com
  • wcrf.org
  • curely.co.uk
  • lottie.org
  • updoc.co.uk
  • hcahealthcare.co.uk
  • kindpatches.com
  • chequp.com

Copyright © Adthena. All rights reserved.

In September 2026, MedExpress.co.uk dominated with fluctuating impressions, peaking at 55.53% on the 9th. MyJuniper.co.uk maintained a steady presence, while BetterHelp.com saw minimal impact. The month concluded with MedExpress.co.uk leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Nursing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Nursing - Last month
  1. 1
    Therapy Without Referrals https://www.betterhelp.com

    Average Session Rating: 4.9/5 — No Referrals, No Waiting Rooms. Start Your Healing Journey With A Professional Therapist. About 95% Of Customers Can Find A Therapist Within 48 Hours. 100% Online And Easy Sign-Up.

  2. 2
    Start Your BMI Assessment - Check BMI Eligibility Now https://www.chequp.com › weight_loss › bmi_assesment

    Complete an online assessment for a personalised weight management programme with support

  3. 3
    Nursing Vacancies in London https://www.hcahealthcare.co.uk › our-roles › nursing

    Opportunities at All Levels — Ready for a new opportunity? Be the best nurse you can be at HCA UK. View the latest vacancies in our...

  4. 4
    Foot & Ankle Specialist London - Evidence-Based Treatments https://www.mayoclinic.org › foot-and-ankle › specialist

    Private Foot & Ankle Appointment With Mayo Clinic's Healthcare Experts Near Harley Street. Located In...

  5. 5
    Use Our BMI Calculator - Quick BMI Check https://www.medexpress.co.uk/

    Calculate your body mass index (BMI) with our online calculator. Find out if you are within a healthy weight range for your height today. Regulate Fat Storage. UK-Licensed Treatments. Feel Fuller For Longer. Blood Sugar Regulation. Regulate Metabolism.

Copyright © Adthena. All rights reserved.

In the realm of healthcare PPC, BetterHelp shines with its promise of swift, online therapy access, boasting a 4.9/5 session rating. Chequp and MedExpress focus on personalized weight management, offering BMI assessments and calculators. HCA Healthcare and Mayo Clinic highlight career opportunities and specialized treatments, respectively, in London.

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