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AUS Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Amusement Parks, Arcades & Attractions category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Hospitality Amusement Parks, Arcades & Attractions brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
dreamworld.com.au 41.71
scenicworld.com.au 8.26
bridgeclimb.com 6.52
visitsealife.com 6.22
experienceoz.com.au 5.07
seaworld.com.au 4.16
crownhotels.com.au 4.04
lunapark.com.au 3.82
disneylandparis.com 3.19
experiencegoldcoast.com 2.8
others 14.21

Copyright © Adthena. All rights reserved.

Dreamworld.com.au dominates with 41.71% click share, while ‘others’ collectively hold 14.21%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Hospitality Amusement Parks, Arcades & Attractions brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date dreamworld.com.au crownhotels.com.au experienceoz.com.au bridgeclimb.com visitsealife.com experiencegoldcoast.com luxuryescapes.com seaworld.com.au scenicworld.com.au queensland.com
2025/04/01 11.81% 8.64% 9.81% 19.15% 3% 1.68% 0.79% 8.79% 5.12% 1.02%
2025/04/02 25.8% 7.56% 9.62% 15.3% 2.75% 4.11% 0.14% 5.37% 4.36% 1.42%
2025/04/03 21.73% 3.92% 13.85% 10.52% 6.17% 3.59% 2.26% 8.54% 4.53% 2.26%
2025/04/04 26.23% 1.78% 9.59% 17.84% 3.04% 4.95% 1.35% 0.24% 6.99% 4.94%
2025/04/05 18.87% 15.66% 10.77% 11.6% 0% 8.92% 4.38% 0.06% 5.14% 1.96%
2025/04/06 16.62% 7.95% 9.95% 11.78% 2.04% 11.78% 0.29% 9.52% 3.91% 5.98%
2025/04/07 26.04% 9.66% 7.65% 11.05% 4.16% 5.89% 3.3% 5.03% 6.33% 1.82%
2025/04/08 22.38% 6.74% 8.22% 11.72% 1.37% 5.78% 0.1% 10.57% 5.19% 5.9%
2025/04/09 30.29% 4.81% 4.67% 12.6% 0% 6.84% 2.96% 12.69% 4.12% 4.28%
2025/04/10 24.98% 5.13% 9.52% 13.44% 7.47% 5.67% 0.33% 7.34% 4.51% 1.65%
2025/04/11 24.23% 6% 11.52% 12.32% 1.38% 5.73% 0.15% 5.64% 4.09% 5.68%
2025/04/12 20.16% 9.53% 6.74% 13.71% 3.16% 8% 2.32% 3.36% 2.41% 9.11%
2025/04/13 14.7% 5.93% 6.43% 11.61% 11.43% 9.38% 2.46% 6.62% 6% 5.2%
2025/04/14 35.52% 3.37% 6.61% 11.7% 3.7% 5.06% 0.24% 2.39% 5.28% 2.54%
2025/04/15 23.25% 8.47% 10.89% 9.69% 5.48% 5.82% 3.7% 6.38% 3.22% 2.71%
2025/04/16 29.4% 10.58% 6.66% 8.48% 4.98% 5.16% 0.28% 7.61% 4.3% 4.66%
2025/04/17 38.04% 10.77% 4.41% 5.16% 4.5% 2.62% 0.22% 3.75% 6.25% 0%
2025/04/18 23.25% 9.95% 12.4% 19.46% 0.04% 8.41% 0.44% 8.3% 4.15% 0%
2025/04/19 27.72% 6.01% 16.37% 6.78% 2.31% 5.79% 5.56% 3.46% 1.93% 3.84%
2025/04/20 21.19% 8.1% 7.39% 10.61% 10.02% 5.28% 2.38% 7.84% 2.41% 3.57%
2025/04/21 22.94% 6.4% 10.24% 13.14% 4.09% 9.08% 2.03% 4.53% 5.93% 4.64%
2025/04/22 26.36% 8.99% 12.58% 11.78% 2.7% 4.62% 0.36% 2.37% 3.85% 0.78%
2025/04/23 26.7% 4.43% 9.95% 9% 7.21% 7.07% 1.96% 3.26% 1.95% 4.54%
2025/04/24 22.92% 8.1% 9.53% 9.62% 2.94% 4.54% 3.42% 3.79% 4.81% 3.6%
2025/04/25 25.01% 8.63% 7.71% 10.16% 3.36% 3.55% 4.76% 6.25% 2.69% 3.97%
2025/04/26 26.47% 9.6% 9.39% 10.99% 8.25% 4.54% 0.41% 0.64% 5.52% 6.49%
2025/04/27 22.79% 8.12% 11.01% 12.39% 4.77% 6.83% 1.73% 2.74% 4% 7.32%
2025/04/28 29.7% 11.15% 9.02% 9.1% 1.76% 6.09% 2.37% 1.02% 3.99% 5.18%
2025/04/29 23.82% 11.45% 9.16% 11.09% 3.76% 3.56% 8.23% 4.9% 3.67% 1.37%
2025/04/30 29.12% 13.34% 7.71% 6.65% 5.36% 4.8% 3.57% 2.03% 1.91% 1.65%

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Dreamworld’s PPC spend surged mid-April, peaking at 38.04%. Crownhotels saw a steady rise, ending at 13.34%. Experienceoz fluctuated, closing at 7.71%. Bridgeclimb’s spend dipped, finishing at 6.65%. Visitsealife’s spend varied, ending at 5.36%. Experiencegoldcoast’s spend was stable, closing at 4.8%. Luxuryescapes had a late surge, ending at 3.57%. Seaworld’s spend was inconsistent, finishing at 2.03%. Scenicworld’s spend decreased, closing at 1.91%. Queensland’s spend was low, ending at 1.65%.

Market Exposure

Competitor Count for AUS Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 80
2025/04/02 74
2025/04/03 76
2025/04/04 82
2025/04/05 72
2025/04/06 76
2025/04/07 74
2025/04/08 69
2025/04/09 65
2025/04/10 72
2025/04/11 74
2025/04/12 68
2025/04/13 70
2025/04/14 77
2025/04/15 80
2025/04/16 70
2025/04/17 61
2025/04/18 55
2025/04/19 78
2025/04/20 72
2025/04/21 75
2025/04/22 70
2025/04/23 71
2025/04/24 76
2025/04/25 74
2025/04/26 70
2025/04/27 73
2025/04/28 67
2025/04/29 72
2025/04/30 75

Copyright © Adthena. All rights reserved.

April began with 80 advertisers, fluctuating throughout the month, reaching a low of 55 on April 18. The month concluded with a stable 75 advertisers, indicating a resilient market.

Campaign Efficiency

Market Loss & Market Gains for AUS Hospitality Amusement Parks, Arcades & Attractions

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
sydneytowereye.com.au 3.02%
visitsealife.com 1.22%
crownhotels.com.au 1.19%
experienceoz.com.au 0.65%
luxuryescapes.com 0.55%
bridgeclimb.com -0.54%
lunaparksydney.com -0.64%
seaworld.com.au -1.19%
scenicworld.com.au -2.04%
lunapark.com.au -2.61%

Copyright © Adthena. All rights reserved.

Sydney Tower Eye soared with a 3.02% click share increase, while Luna Park Australia faced a 2.61% decline.

Campaign Efficiency

AUS Hospitality Amusement Parks, Arcades & Attractions Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date dreamworld.com.au crownhotels.com.au visitsealife.com experienceoz.com.au lunapark.com.au experiencegoldcoast.com bridgeclimb.com queensland.com scenicworld.com.au seaworld.com.au
2025/04/01 17.75% 6.6% 4.04% 13.2% 0.13% 2.41% 8.83% 1.2% 6.3% 3.38%
2025/04/02 30.38% 6.58% 4.63% 8.17% 6.58% 3.64% 6.6% 1.2% 4.48% 4.39%
2025/04/03 24.35% 2.01% 10.21% 13.91% 6.01% 4.48% 6.05% 2.2% 4.93% 5.58%
2025/04/04 28% 2.46% 5.15% 10.13% 0% 6.18% 8.24% 4.05% 7.05% 0.26%
2025/04/05 24.23% 10.83% 0% 12.03% 5.4% 10.42% 6.03% 1.98% 5.91% 0.05%
2025/04/06 21.1% 5.37% 3.76% 10.46% 0% 13.72% 5.98% 5.88% 4.39% 6.61%
2025/04/07 31.48% 6.42% 6.47% 9.1% 5.62% 7.03% 6.44% 2.34% 7% 2.65%
2025/04/08 28.73% 3.69% 1.7% 8.68% 5.74% 7.06% 6.16% 6.05% 6.03% 8.18%
2025/04/09 36.15% 3.69% 0% 4.64% 0% 6.61% 6.78% 4.87% 4.52% 10.6%
2025/04/10 27.9% 3.84% 11.49% 10.28% 0% 5.26% 7.06% 2.1% 4.71% 5.54%
2025/04/11 26.9% 5.41% 1.62% 11.9% 0% 5.99% 6.03% 5.93% 4.43% 4.43%
2025/04/12 25.75% 6.21% 5.02% 6.92% 8.04% 7.94% 5.54% 7.93% 2.54% 3.42%
2025/04/13 16.28% 4.23% 17.18% 7.13% 2.39% 10.42% 5.65% 4.63% 6.05% 5.15%
2025/04/14 39.06% 1.56% 5.23% 6.51% 3.48% 5.13% 5.22% 1.71% 5.11% 1.9%
2025/04/15 25.26% 6.72% 8.05% 11.44% 4.67% 5.89% 4.49% 2.21% 3.3% 3.93%
2025/04/16 33.29% 5.66% 7.21% 6.66% 7.43% 5.43% 4.26% 4.65% 4.05% 4.7%
2025/04/17 39.13% 6.26% 6.24% 4.11% 0% 2.45% 1.86% 0% 5.97% 3.68%
2025/04/18 29.02% 8.51% 0.05% 12.82% 1.04% 9.34% 11.39% 0% 5.22% 8.41%
2025/04/19 31.11% 4.67% 3.02% 15.56% 0.12% 5.4% 2.81% 4.09% 1.91% 2.85%
2025/04/20 21.98% 5.44% 13.43% 7.16% 0% 5.22% 5% 2.98% 2.23% 6.31%
2025/04/21 29.4% 4.94% 5.47% 9.45% 2.26% 9.52% 5.5% 5.25% 5.38% 3.46%
2025/04/22 29.74% 6.53% 4.57% 12.11% 0.8% 5.09% 6% 0.89% 4% 1.98%
2025/04/23 28.99% 2.88% 10.4% 8.3% 2.15% 6.32% 4.81% 3.94% 1.77% 2.24%
2025/04/24 25.18% 4.9% 4.62% 8.84% 6.08% 4.49% 6.01% 3.58% 4.68% 2.89%
2025/04/25 28.19% 6.75% 5.65% 7.85% 5.34% 3.71% 5.42% 3.7% 2.76% 3.75%
2025/04/26 28.58% 7.26% 11.85% 9.29% 0% 4.78% 4.86% 6.36% 5.35% 0.49%
2025/04/27 26.47% 5.15% 6.75% 11.16% 0.02% 7.53% 6.89% 9.08% 4.22% 2.1%
2025/04/28 33.19% 8.59% 2.97% 9.32% 0% 6.05% 4.92% 5.37% 4.01% 0.82%
2025/04/29 26.99% 7.62% 6.43% 9.61% 0.04% 5.01% 6.12% 1.67% 3.74% 3.73%
2025/04/30 30.74% 9.16% 8.21% 7.38% 5.14% 5.02% 3.45% 1.88% 1.87% 1.44%

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Dreamworld’s PPC share fluctuated, peaking at 39.13% mid-month. Crown Hotels saw a steady rise, ending at 9.16%. Visit Sealife’s share spiked to 17.18% but settled at 8.21%. Experience Oz maintained a consistent presence, closing at 7.38%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Luna Park Sydney Ticket https://www.klook.com › attractions › sydney

    Klook-Up To 60% Off Activities — Instant Confirmation With Flexible Cancellation Option. Up To 60% Off. Book Now For Today!

  2. 2
    Sea World Resort - Today's 2025/26 Deal - Luxury Escapes https://www.luxuryescapes.com

    Don't Miss Out on a Holiday to Your Dream Destination. Flexible Date Changes Through 2025.

  3. 3
    Must-Do Experiences Await - Things To Do On The Gold Coast https://www.queensland.com › gold-coast › experiences

    Embark on thrilling adventures with expert-led tours. Discover the magic of Gold Coast. Discover unmissable iconic Gold Coast attractions and unique tours with expert guides. Thrilling theme parks.

  4. 4
    Sea World Resort Gold Coast Australia Resort Accommodation https://www.seaworld.com.au

    Escape To Sea World Resort For Family-Friendly Stays And Theme Park Fun. Enjoy Gold Coast Accommodation With Access To Theme Parks And Local Attractions. Exclusive Package Deals. Award-Winning Resort. Unlimited Theme Park Fun.

  5. 5
    SEA LIFE Melbourne Aquarium | Explore Marine Life Up Close https://www.visitsealife.com › sea_life › melbourne

    Get Your Tickets Now & Discover An Amazing Under Water World at SEA LIFE Melbourne. Dive Into Fun...

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In the vibrant world of Google PPC, five advertisers captivate with compelling narratives. Klook.com entices with up to 60% off Luna Park Sydney tickets, emphasizing flexibility. Luxuryescapes.com offers dream holidays with flexible dates through 2025. Queensland.com invites thrill-seekers to the Gold Coast’s iconic attractions. Seaworld.com.au promises family-friendly stays with unlimited theme park fun. Visitsealife.com immerses visitors in Melbourne’s underwater wonders. Each ad weaves a unique story, drawing audiences into unforgettable experiences.

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