AUS Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Amusement Parks, Arcades & Attractions category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Hospitality Amusement Parks, Arcades & Attractions AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	8.83132775852
	91.1686722415

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	27
	73

27%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	0%
Transactional	5%
Navigational	15%
Seasonal	0%
Local	17%
Problem Solving	0%

Market Exposure

Share of Clicks for top 10 AUS Hospitality Amusement Parks, Arcades & Attractions brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
dreamworld.com.au	18.39
klook.com	15.95
headout.com	10.63
experienceoz.com.au	10.18
viator.com	10.11
tiqets.com	6.43
themeparks.com.au	5.18
agoda.com	3.73
groupon.com.au	2.92
bridgeclimb.com	2.26
others	14.22

dreamworld.com.au - 18.39%
klook.com - 15.95%
headout.com - 10.63%
experienceoz.com.au - 10.18%
viator.com - 10.11%
tiqets.com - 6.43%
themeparks.com.au - 5.18%
agoda.com - 3.73%
groupon.com.au - 2.92%
bridgeclimb.com - 2.26%
others - 14.22%

In the competitive landscape of Google’s PPC for hospitality, Dreamworld.com.au leads with 18.39% click share, followed by Klook.com at 15.95%. Others collectively hold 14.22%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Hospitality Amusement Parks, Arcades & Attractions brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	klook.com	headout.com	viator.com	agoda.com	tiqets.com	experienceoz.com.au	groupon.com.au	kkday.com	themeparks.com.au	dreamworld.com.au
2026/01/01	1.78%	0%	1.14%	0%	0%	21.77%	0.64%	0%	10.33%	36.33%
2026/01/02	5.26%	0%	1.27%	0%	0%	23.21%	1.08%	0%	13.91%	21.62%
2026/01/03	3.67%	0%	3.35%	0%	0%	16.18%	0.4%	0%	10.65%	30.13%
2026/01/04	6.97%	0%	1.27%	0%	0.07%	19.88%	5.57%	0%	7.47%	10.25%
2026/01/05	1.99%	0.91%	0.96%	0%	0%	29.23%	0.6%	0%	11.44%	16.62%
2026/01/06	0.01%	0%	0.6%	0%	0%	17.36%	0%	0%	13.82%	34.69%
2026/01/07	1.02%	0%	2.41%	0%	0%	20.46%	1.38%	0%	16.56%	23.69%
2026/01/08	0.01%	0%	6.41%	0%	0%	15.79%	0.41%	0%	7.07%	39.25%
2026/01/09	1.67%	0%	5.56%	0%	0%	11.01%	0%	0%	13.99%	24.39%
2026/01/10	0.01%	0%	1.23%	0%	0%	6.19%	0%	0%	9.73%	49.44%
2026/01/11	1.28%	0%	0.39%	0%	0%	23.73%	2.18%	0%	7.51%	24.73%
2026/01/12	0%	0%	0.21%	0%	0.12%	38.47%	0%	0%	19.5%	21.41%
2026/01/13	1.01%	0%	0.42%	0%	0%	28.59%	0.79%	0%	20.06%	24.53%
2026/01/14	0%	0%	0.33%	0%	0%	22.13%	1.54%	0%	16.06%	17.22%
2026/01/15	34.57%	11.25%	13.82%	0.49%	3.81%	10.35%	3.69%	1.32%	4.23%	6.06%
2026/01/16	1.67%	0%	5.49%	0%	0%	10.93%	0%	0%	13.88%	24.2%
2026/01/17	29.34%	18.18%	7.08%	1.87%	4.55%	15.53%	3.61%	1.09%	3.85%	5.1%
2026/01/18	29.59%	15.12%	7.57%	3.11%	5.47%	13.62%	3.09%	0.68%	4.36%	4.87%
2026/01/19	32.53%	17.19%	9.19%	2.25%	7.34%	11.72%	2.84%	0.68%	3.58%	3.98%
2026/01/20	35.93%	16.31%	9.31%	2.2%	8.04%	9.22%	2.85%	1.84%	3.31%	4.51%
2026/01/21	27.94%	20.45%	9.31%	1.86%	6.41%	9.37%	6.17%	1.64%	2.52%	4.64%
2026/01/22	29.27%	17.38%	7.74%	1.69%	6.67%	11.43%	5.3%	1%	3.34%	8.83%
2026/01/23	30.53%	16.86%	11.7%	2.03%	3.73%	9.23%	7%	2.49%	2.8%	5.71%
2026/01/24	26.53%	21.77%	8.94%	2.81%	6.61%	10.26%	6.54%	3.78%	2.78%	4.1%
2026/01/25	25.66%	19.45%	9.09%	4.44%	7.65%	9.43%	4.6%	3.15%	3.6%	5.2%
2026/01/26	26.26%	19.81%	10.01%	3.3%	9.41%	8.9%	5.89%	2.39%	2.94%	1.97%
2026/01/27	23.92%	21.32%	9.45%	6.15%	8.65%	9.38%	5.95%	3.3%	2.12%	1.94%
2026/01/28	22.67%	16.49%	10.06%	6%	9.27%	6.73%	6.97%	3.98%	2.1%	5.42%
2026/01/29	26%	18.73%	10.1%	6.68%	5.91%	8.92%	7.66%	1.28%	2.41%	4.39%
2026/01/30	24.49%	15.86%	11.12%	9.07%	9%	9.7%	4.58%	3.4%	1.3%	3.46%
2026/01/31	23.74%	15.53%	13.72%	9.86%	9.27%	6.05%	5.78%	3.69%	2.48%	2.42%

klook.com
headout.com
viator.com
agoda.com
tiqets.com
experienceoz.com.au
groupon.com.au
kkday.com
themeparks.com.au
dreamworld.com.au

Klook’s spend surged mid-month, peaking at 35.93 on January 20. Headout and Viator saw steady increases, while Experience Oz fluctuated. Dreamworld’s early dominance waned, ending at 2.42. January closed with diverse spending patterns.

Market Exposure

Competitor Count for AUS Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/01/01	56
2026/01/02	52
2026/01/03	50
2026/01/04	49
2026/01/05	54
2026/01/06	46
2026/01/07	53
2026/01/08	46
2026/01/09	41
2026/01/10	43
2026/01/11	45
2026/01/12	44
2026/01/13	44
2026/01/14	40
2026/01/15	48
2026/01/16	41
2026/01/17	53
2026/01/18	58
2026/01/19	51
2026/01/20	51
2026/01/21	52
2026/01/22	52
2026/01/23	42
2026/01/24	54
2026/01/25	54
2026/01/26	49
2026/01/27	56
2026/01/28	53
2026/01/29	53
2026/01/30	57
2026/01/31	50

January saw fluctuating advertiser numbers, starting at 56, dipping mid-month, and ending at 50.

Campaign Efficiency

Market Loss & Market Gains for AUS Hospitality Amusement Parks, Arcades & Attractions

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
klook.com	12.97%
headout.com	9.86%
tiqets.com	6.65%
viator.com	6.54%
agoda.com	4.52%
experienceoz.com.au	-2.43%
scenicworld.com.au	-2.61%
bridgeclimb.com	-3.09%
themeparks.com.au	-5.76%
dreamworld.com.au	-24.13%

Dreamworld.com.au saw a significant drop of 24.13% in click share, while Klook.com surged by 12.97%, leading the positive movement.

Campaign Efficiency

AUS Hospitality Amusement Parks, Arcades & Attractions Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	klook.com	viator.com	headout.com	agoda.com	tiqets.com	groupon.com.au	experienceoz.com.au	kkday.com	themeparks.com.au	dreamworld.com.au
2026/01/01	0.93%	1.01%	0%	0%	0.27%	1.06%	25.25%	0%	10.78%	30.95%
2026/01/02	1.99%	0.53%	0%	0%	0%	2.49%	28.38%	0%	10.89%	25.43%
2026/01/03	1.36%	5.85%	0%	0%	0%	0.84%	15.88%	0%	14.94%	24.96%
2026/01/04	3.04%	1.09%	0%	0%	0.01%	6.83%	21.08%	0%	10.82%	11.08%
2026/01/05	0.68%	0.39%	1.65%	0%	0%	0.37%	35.34%	0%	12.1%	15%
2026/01/06	0.03%	0.42%	0.34%	0%	0%	0%	16.7%	0%	15.3%	30.44%
2026/01/07	0.63%	3.3%	0%	0%	0%	3.14%	24%	0%	15.24%	18.66%
2026/01/08	0.02%	10.13%	0.89%	0%	0%	0.81%	18.54%	0%	6.92%	35.75%
2026/01/09	0.58%	11.69%	0%	0%	0%	0%	8.57%	0%	14.31%	23.84%
2026/01/10	0.01%	1.76%	0%	0%	0%	0%	5.79%	0%	12.64%	45.55%
2026/01/11	0.47%	0.16%	0%	0%	0%	2.56%	27.78%	0%	8.38%	19.35%
2026/01/12	0.23%	0.23%	0%	0%	0.17%	0%	31.96%	0%	26.31%	19.53%
2026/01/13	0.45%	0.18%	0%	0%	0%	0.77%	35.64%	0%	19.69%	24.75%
2026/01/14	0%	0.14%	0%	0%	0%	2.12%	24.11%	0%	19.59%	16.78%
2026/01/15	20.58%	18.89%	15.26%	5.49%	8.91%	4.84%	7.94%	2.14%	2.28%	2.69%
2026/01/16	0.58%	11.69%	0%	0%	0%	0%	8.57%	0%	14.31%	23.85%
2026/01/17	18.39%	13.87%	16.3%	6.52%	8.81%	4.09%	12.87%	1.66%	2.49%	2.92%
2026/01/18	18.89%	14.61%	18.35%	6.41%	9.55%	4.66%	11.47%	1.4%	2.52%	2.17%
2026/01/19	21.37%	19.68%	18.02%	4.14%	8.64%	6.29%	10.41%	1.31%	2.31%	1.99%
2026/01/20	23.34%	17.13%	15.24%	3.89%	10%	6.25%	9.12%	3.16%	2.24%	1.78%
2026/01/21	20.87%	17.07%	15.31%	6.3%	8.92%	6.68%	8.59%	3.82%	1.94%	2.75%
2026/01/22	24.36%	15.69%	15.74%	3.31%	7.47%	7.37%	11.04%	0.8%	1.6%	4.73%
2026/01/23	24.93%	17.96%	13.26%	5.08%	4.65%	8.27%	10.41%	1.64%	1.97%	3.32%
2026/01/24	23.08%	13.89%	15.87%	3.41%	9.34%	9.45%	11.09%	3.84%	2.03%	2.38%
2026/01/25	21.1%	14.31%	14%	5.28%	11.43%	8.14%	9.73%	3.08%	2.61%	3.13%
2026/01/26	24.39%	15%	13.76%	5.07%	9.7%	9.02%	7.89%	3.27%	1.99%	1.44%
2026/01/27	19.9%	14.73%	13.85%	6.62%	11.31%	10.45%	8.44%	2.14%	1.52%	1.24%
2026/01/28	16.54%	14.87%	11.15%	7.51%	11.62%	9.46%	7.24%	3.97%	1.41%	2.86%
2026/01/29	21.06%	15.12%	15.27%	7.94%	7%	10.04%	9.62%	1.41%	2.41%	2.74%
2026/01/30	19.07%	15.28%	12.51%	10.95%	10.52%	7.77%	9.92%	2.74%	1.38%	2.47%
2026/01/31	21.65%	18.01%	11.73%	10.35%	9.15%	8.41%	5.31%	4.95%	1.77%	1.18%

klook.com
viator.com
headout.com
agoda.com
tiqets.com
groupon.com.au
experienceoz.com.au
kkday.com
themeparks.com.au
dreamworld.com.au

Klook’s impressions surged mid-month, peaking at 24.93%. Viator maintained a steady climb, ending at 18.01%. Headout’s presence fluctuated, closing at 11.73%. Experience Oz started strong, but dipped to 5.31%. Dreamworld’s early dominance waned, finishing at 1.18%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Amusement Parks, Arcades & Attractions - Last month

1
Australia’s Biggest Theme Park https://www.dreamworld.com.au › dreamworld › buy-online
Dream Big at Dreamworld — Explore Australia’s largest theme park with thrilling rides and wildlife encounters. Experience all the...
2
Dreamworld 1 day pass | 25% off Mega 1 Day Pass Deal https://www.experienceoz.com.au › theme-park
Mega Pass Deal, 1 Day Pass - buy 3, get 1 free. Buy now and save. Best Combo Packages, Mulit-Day Tickets and Pass. Free Bonuses & Hot Deals. Buy now...
3
Dreamworld - From $99 - Coomera | Groupon https://www.groupon.com.au
Find amazing deals on experiences, dining, beauty & more. Save big with Groupon. Discover top...
4
Sea World Gold Coast | Marine Life, Rides & Family Fun https://www.themeparks.com.au
Get 5 Days Of Unlimited Entry to Movie World, Sea World & Wet’n’Wild With An Escape Pass!
5
Melbourne Top 10 Things to Do | Must-Do Activities of 2026 https://www.viator.com › things-to-do › melbourne
Book unforgettable tours and activities in Melbourne. Free cancellation available. Don't just visit, experience Melbourne. Reserve your must-do activities and pay later. A TripAdvisor Company. All Available in One App. Photos, Videos, & Maps.

In the vibrant world of Google PPC, Dreamworld shines as Australia’s largest theme park, enticing thrill-seekers with exhilarating rides and wildlife encounters. Experience Oz offers a compelling 25% off Mega 1 Day Pass Deal, while Groupon tempts with deals starting at $99. Themeparks.com.au invites families to Sea World Gold Coast with unlimited entry offers, and Viator showcases Melbourne’s top activities, promising unforgettable experiences.

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Why is the AUS Hospitality Amusement Parks, Arcades & Attractions January 2026 Report useful and how should I use it?

Why is the AUS Hospitality Amusement Parks, Arcades & Attractions January 2026 Report useful?

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Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

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Data within the AUS Hospitality Amusement Parks, Arcades & Attractions January 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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The AUS Hospitality Amusement Parks, Arcades & Attractions January 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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AUS Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis January 2026