AUS Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Amusement Parks, Arcades & Attractions category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Hospitality Amusement Parks, Arcades & Attractions AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	10.621113573
	89.378886427

10%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	42
	58

42%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	0%
Transactional	9%
Navigational	12%
Seasonal	0%
Local	25%
Problem Solving	0%

Market Exposure

Share of Clicks for top 10 AUS Hospitality Amusement Parks, Arcades & Attractions brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
klook.com	20.62
dreamworld.com.au	12.79
viator.com	12.4
headout.com	9.36
agoda.com	7.79
groupon.com.au	7.26
experienceoz.com.au	7.25
tiqets.com	6.93
themeparks.com.au	2.44
thrillark.com	2.18
others	10.98

klook.com - 20.62%
dreamworld.com.au - 12.79%
viator.com - 12.4%
headout.com - 9.36%
agoda.com - 7.79%
groupon.com.au - 7.26%
experienceoz.com.au - 7.25%
tiqets.com - 6.93%
themeparks.com.au - 2.44%
thrillark.com - 2.18%
others - 10.98%

Klook.com leads with 20.62% click share, followed by Dreamworld.com.au at 12.79%. Viator.com holds 12.4%, while ‘others’ collectively capture 10.98%.

Market Exposure

Share of Spend for the top 10 AUS Hospitality Amusement Parks, Arcades & Attractions brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	klook.com	groupon.com.au	viator.com	headout.com	agoda.com	experienceoz.com.au	tiqets.com	dreamworld.com.au	thrillark.com	themeparks.com.au
2026/02/01	25.42%	6.23%	12.96%	19.1%	8.74%	4.2%	9.06%	2.5%	3.24%	0.52%
2026/02/02	22.61%	9.11%	14.64%	9.74%	10.14%	6.82%	4.85%	5.01%	2.34%	0.99%
2026/02/03	21.17%	11.03%	11.07%	16.79%	6.74%	10.12%	7.21%	1.88%	2.65%	1.99%
2026/02/04	25.34%	5.61%	13.32%	12.36%	8.26%	9.49%	4.13%	5.99%	3.91%	2.29%
2026/02/05	26.5%	7.1%	13.69%	10.8%	7.71%	8.58%	4.01%	7.49%	1.37%	2.56%
2026/02/06	29.59%	11.32%	13.74%	9.49%	5.99%	8.56%	5.43%	4.2%	1.31%	2.15%
2026/02/07	20.4%	7.05%	11.21%	10.06%	7.9%	9.96%	7.22%	8.38%	2.04%	5.08%
2026/02/08	20.7%	7.26%	10.36%	12.69%	10.24%	12.12%	6.35%	5.8%	1.73%	2.49%
2026/02/09	20.88%	11.18%	12.69%	10.35%	7.79%	10.11%	5.55%	6.11%	1.23%	1.94%
2026/02/10	22.4%	7.35%	11.81%	12.47%	10.46%	8.23%	5.49%	5.96%	2.99%	1.45%
2026/02/11	18.81%	9.66%	9.18%	10.73%	12.96%	7.69%	5.91%	7.63%	1.24%	2.62%
2026/02/12	17.62%	10.86%	12.58%	10.21%	10.01%	9.49%	4.51%	8.27%	1.14%	1.55%
2026/02/13	29.39%	11.24%	13.65%	9.47%	6.12%	8.51%	5.44%	4.17%	1.41%	2.13%
2026/02/14	20.36%	7.04%	11.19%	10.04%	8.08%	9.94%	7.2%	8.36%	2.04%	5.07%
2026/02/15	20.32%	7.13%	10.17%	12.45%	10.05%	11.9%	6.23%	5.69%	1.7%	2.45%
2026/02/16	20.84%	11.16%	12.67%	10.33%	7.78%	10.15%	5.54%	6.1%	1.34%	1.93%
2026/02/17	22.44%	9.14%	12.51%	12.93%	11.77%	10.17%	6.61%	2.64%	1.93%	1.51%
2026/02/18	23.06%	7.74%	8.53%	12.29%	11.43%	12%	8.11%	6.63%	1.93%	1.74%
2026/02/19	16.61%	8.84%	9.21%	9.68%	10.18%	11%	6.07%	10.68%	1.63%	3.59%
2026/02/20	18.98%	11.14%	11.1%	10.53%	11.1%	10.25%	8.71%	5.19%	1.54%	2.14%
2026/02/21	22.43%	10.64%	11.66%	15.91%	9.04%	7.22%	5.98%	4.67%	0.92%	2.48%
2026/02/22	20.53%	9.94%	11.9%	9.4%	8.35%	6.51%	4.55%	9.31%	1.94%	3.34%
2026/02/23	20.56%	9.17%	9.05%	11.41%	12.09%	8.64%	6.48%	6.31%	1.69%	4.78%
2026/02/24	21.89%	9.6%	11.28%	12.86%	9.08%	6.96%	7.37%	7.36%	2.76%	2.51%
2026/02/25	21.71%	9.25%	11.42%	8.62%	14.22%	6.76%	7.7%	5.57%	5.14%	1.9%
2026/02/26	22.2%	10.22%	12.91%	8.56%	15.17%	7.23%	4.08%	5.42%	5.35%	1.97%
2026/02/27	21.81%	10.2%	12.32%	8.41%	13.06%	8.55%	3.83%	4.85%	6.18%	1.35%
2026/02/28	24.23%	12.75%	12.71%	10.4%	9.64%	8.53%	6.28%	3.63%	2.26%	1.41%

klook.com
groupon.com.au
viator.com
headout.com
agoda.com
experienceoz.com.au
tiqets.com
dreamworld.com.au
thrillark.com
themeparks.com.au

In February 2026, Klook.com led with fluctuating spend shares, peaking at 29.59% on the 6th. Groupon.com.au and Viator.com followed, showing consistent mid-range values. Headout.com and Agoda.com displayed varied trends, while Experienceoz.com.au and Tiqets.com maintained lower shares. Dreamworld.com.au and Thrillark.com had minimal impact, with Themeparks.com.au trailing. The month concluded with Klook.com maintaining dominance.

Market Exposure

Competitor Count for AUS Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	49
2026/02/02	54
2026/02/03	56
2026/02/04	54
2026/02/05	53
2026/02/06	64
2026/02/07	57
2026/02/08	55
2026/02/09	62
2026/02/10	53
2026/02/11	59
2026/02/12	57
2026/02/13	64
2026/02/14	57
2026/02/15	55
2026/02/16	62
2026/02/17	41
2026/02/18	54
2026/02/19	57
2026/02/20	52
2026/02/21	59
2026/02/22	51
2026/02/23	53
2026/02/24	52
2026/02/25	57
2026/02/26	53
2026/02/27	51
2026/02/28	55

February saw a dynamic shift in distinct advertisers, starting at 49 and peaking at 64 mid-month. The month concluded with a stable 55, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Hospitality Amusement Parks, Arcades & Attractions

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
agoda.com	1.85%
groupon.com.au	0.7%
dreamworld.com.au	0.63%
experiencegoldcoast.com	0.4%
experienceoz.com.au	0.38%
feverup.com	-0.63%
kkday.com	-0.86%
headout.com	-0.89%
viator.com	-1.01%
klook.com	-1.68%

Agoda.com surged with a 1.85% click share increase, while klook.com faced a 1.68% decline. Dreamworld.com.au and Groupon.com.au also saw positive growth, contrasting with viator.com and headout.com.

Campaign Efficiency

AUS Hospitality Amusement Parks, Arcades & Attractions Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	klook.com	viator.com	groupon.com.au	agoda.com	headout.com	tiqets.com	experienceoz.com.au	thrillark.com	dreamworld.com.au	kkday.com
2026/02/01	22.43%	16.96%	9.74%	11.16%	12.1%	9.97%	4.23%	4.3%	1.48%	4.2%
2026/02/02	22.24%	18%	10.33%	10.05%	9.82%	5.97%	5.79%	3.95%	2.47%	3.2%
2026/02/03	19.59%	15.79%	11.25%	6.38%	13.35%	10.84%	8.08%	4.08%	1.19%	2.25%
2026/02/04	26.3%	19.16%	6.15%	8.11%	10.67%	4.78%	7.38%	4.35%	3.08%	3.15%
2026/02/05	24.47%	18.72%	7.39%	7.49%	9.4%	5.35%	7.42%	2.46%	3.93%	4.29%
2026/02/06	28.54%	18.66%	10.41%	6.43%	9.42%	6.46%	7.42%	1.62%	2.3%	2.35%
2026/02/07	22.14%	18.05%	9.21%	7.67%	9.27%	8.92%	7.72%	2.13%	3.93%	3.32%
2026/02/08	21.24%	15.54%	8.18%	10.72%	11.03%	7.99%	9.74%	1.98%	2.96%	3.55%
2026/02/09	21.52%	18.35%	11.63%	8.06%	10.24%	7%	8.35%	1.58%	3.46%	1.56%
2026/02/10	23.7%	15.5%	7.82%	11.9%	11.78%	6.75%	7.22%	3.71%	3.36%	1.61%
2026/02/11	20.79%	14.19%	9.8%	13.99%	10.74%	7.69%	6.77%	1.36%	4.2%	2.35%
2026/02/12	18.48%	16.56%	12.37%	10.87%	10.12%	6.14%	8.6%	1.51%	4.46%	2.81%
2026/02/13	28.54%	18.66%	10.41%	6.43%	9.42%	6.46%	7.42%	1.62%	2.3%	2.35%
2026/02/14	22.14%	18.05%	9.21%	7.67%	9.27%	8.92%	7.72%	2.13%	3.93%	3.32%
2026/02/15	21.24%	15.54%	8.18%	10.72%	11.03%	7.99%	9.74%	1.98%	2.96%	3.55%
2026/02/16	21.52%	18.35%	11.63%	8.06%	10.24%	7%	8.35%	1.58%	3.46%	1.56%
2026/02/17	22.71%	16.27%	10.6%	11.37%	10.37%	8.3%	9.3%	2.05%	1.48%	2.88%
2026/02/18	24.09%	11.9%	9.74%	11.84%	10.57%	10.99%	9.04%	2.52%	3.45%	0%
2026/02/19	17.8%	13.08%	10.4%	10.25%	9.79%	8.3%	10.38%	1.78%	6.5%	1.76%
2026/02/20	19.79%	13.91%	11.9%	10.17%	10.22%	10.7%	10.02%	1.48%	2.96%	2.42%
2026/02/21	22.32%	17.31%	11.1%	9.2%	12.08%	8.96%	6.63%	2.02%	2.78%	0.7%
2026/02/22	20.94%	17.28%	12.91%	8.18%	8.93%	6.86%	6.53%	2.28%	4.84%	1.01%
2026/02/23	22.78%	12.73%	9.59%	11.8%	10.23%	9.09%	7.74%	1.93%	3.52%	2.55%
2026/02/24	21.75%	15.32%	9.92%	9.75%	11.02%	10.55%	6.42%	2.81%	4.08%	2.23%
2026/02/25	20.76%	14.31%	10.56%	13.61%	8.69%	9.77%	6.87%	4.59%	3.55%	1.21%
2026/02/26	21.84%	16.99%	10.57%	14.51%	8.22%	4.95%	7.01%	4.42%	3.57%	2.49%
2026/02/27	23.87%	16.4%	10.36%	13.63%	7.98%	4.69%	7.93%	5.4%	2.89%	0.37%
2026/02/28	24.62%	16.67%	12.34%	9.95%	9.72%	7.59%	7.51%	2.65%	1.93%	0.42%

klook.com
viator.com
groupon.com.au
agoda.com
headout.com
tiqets.com
experienceoz.com.au
thrillark.com
dreamworld.com.au
kkday.com

Klook.com led February with fluctuating impressions, peaking at 28.54%. Viator.com followed, experiencing a dip mid-month. Groupon.com.au and Agoda.com showed steady growth, while Headout.com and Tiqets.com had varied trends. The month concluded with Klook.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Amusement Parks, Arcades & Attractions - Last month

1
Australia’s Biggest Theme Park https://www.dreamworld.com.au › dreamworld › buy-online
Dream Big at Dreamworld — Experience all the worlds in one at Dreamworld, Australia’s biggest theme park. Explore Australia’s...
2
Dreamworld | Experience Gold Coast https://www.experiencegoldcoast.com
Experience Gold Coast — Enjoy an unforgettable diving experience and explore the stunning...
3
Dreamworld - From $99 - Coomera | Groupon https://www.groupon.com.au
Find amazing deals on experiences, dining, beauty & more. Save big with Groupon. Discover top...
4
Wet’n’Wild Gold Coast | Water Slides & Family Fun https://www.themeparks.com.au
Best Price Guarantee On Village Roadshow Locals One Pass. It All Happens Here! 12 Months...
5
Melbourne Top 10 Things to Do https://www.viator.com › things-to-do › melbourne
Melbourne Tourist Attractions — Book unforgettable tours and activities in Melbourne. Free cancellation available. Don't just...

Dreamworld’s ads dominate with themes of grandeur and exploration, highlighting Australia’s largest theme park. Experience Gold Coast and Groupon emphasize unique experiences and savings. Wet’n’Wild promotes family fun with a price guarantee, while Viator offers unforgettable Melbourne tours.

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Why is the AUS Hospitality Amusement Parks, Arcades & Attractions February 2026 Report useful and how should I use it?

Why is the AUS Hospitality Amusement Parks, Arcades & Attractions February 2026 Report useful?

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Data within the AUS Hospitality Amusement Parks, Arcades & Attractions February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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The AUS Hospitality Amusement Parks, Arcades & Attractions February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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AUS Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis February 2026