Why is the AUS Hospitality Events & Conferences July 2026 Report useful and how should I use it?

Why is the AUS Hospitality Events & Conferences July 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Hospitality Events & Conferences July 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Hospitality Events & Conferences July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Hospitality Events & Conferences July 2026 Report?

The AUS Hospitality Events & Conferences July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Hospitality Events & Conferences July 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Hospitality Events & Conferences July 2026 Report for?

The AUS Hospitality Events & Conferences July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Hospitality Events & Conferences - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Events & Conferences category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Hospitality Events & Conferences AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	22.6612434631
	77.3387565369

22%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	9
	91

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	4%
Transactional	5%
Navigational	1%
Seasonal	0%
Local	7%
Problem Solving	0%

Market Exposure

Share of Clicks for top 10 AUS Hospitality Events & Conferences brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
rsvp.com.au	45.62
getyourguide.com	6.77
viator.com	6.44
eventbrite.com.au	5.57
sydney.com	4.2
klook.com	4.13
headout.com	2.86
sydneyoperahouse.com	2.13
melbourne.vic.gov.au	2.1
visitmelbourne.com	1.95
others	18.23

rsvp.com.au - 45.62%
getyourguide.com - 6.77%
viator.com - 6.44%
eventbrite.com.au - 5.57%
sydney.com - 4.2%
klook.com - 4.13%
headout.com - 2.86%
sydneyoperahouse.com - 2.13%
melbourne.vic.gov.au - 2.1%
visitmelbourne.com - 1.95%
others - 18.23%

In the competitive landscape of Google PPC, rsvp.com.au dominates with a 45.62% click share. Meanwhile, ‘others’ collectively hold 18.23%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Hospitality Events & Conferences brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	eventbrite.com.au	rsvp.com.au	getyourguide.com	viator.com	docksidegroup.com.au	klook.com	sydney.com	bridebook.com	easyweddings.com.au	trybooking.com
2026/07/01	4.56%	2.67%	14.37%	12.47%	3.74%	7.93%	0%	2.15%	6.64%	0%
2026/07/02	10.84%	5.77%	11.25%	11.31%	0.75%	7.2%	0.01%	0.84%	2.71%	0%
2026/07/03	7.32%	7.27%	12.16%	12.04%	2.32%	4.07%	0%	1.12%	1.18%	0%
2026/07/04	5.77%	7.27%	9.77%	9.86%	5.49%	5.19%	0%	2.81%	7.43%	0%
2026/07/05	9.87%	4.75%	7.72%	8.72%	3.35%	3.86%	0%	3.48%	2.32%	8.98%
2026/07/06	6.99%	4.45%	9.33%	8.91%	1.69%	6.6%	0%	2.9%	12.28%	5.23%
2026/07/07	6.29%	13.01%	12.21%	8.14%	1.82%	8.48%	3.63%	3.32%	0.33%	0%
2026/07/08	12.04%	4.87%	7.46%	7.87%	0.69%	4.68%	7.38%	5.34%	3.81%	3.7%
2026/07/09	0.03%	5.84%	9.25%	6.73%	0.16%	5.09%	6.4%	7.52%	14.85%	7.38%
2026/07/10	9.55%	7.76%	7.23%	6.34%	0.14%	1.22%	5.63%	1.92%	24.42%	0%
2026/07/11	9.85%	6.56%	10.56%	9.27%	0.08%	5.45%	8.78%	1.68%	2.09%	5.78%
2026/07/12	2.98%	6.63%	7.52%	5.42%	2.46%	2.71%	8.76%	3.27%	2.82%	2.74%
2026/07/13	0.08%	11.27%	11.28%	10.28%	3.45%	6.97%	4.94%	1.08%	2.4%	3.47%
2026/07/14	0.06%	7.8%	7.78%	5.76%	3.94%	2.18%	6.04%	0.79%	14.8%	2.4%
2026/07/15	12.28%	7.97%	3.94%	3.06%	11.15%	0.77%	4.07%	3.33%	11.32%	4.53%
2026/07/16	8.4%	13.74%	6.32%	9.27%	2.07%	3.66%	9.58%	0.04%	10.24%	0%
2026/07/17	0.16%	14.63%	10.22%	11.63%	5.18%	4.92%	6.85%	5.98%	0.21%	0%
2026/07/18	7.76%	19.94%	8.43%	7.31%	2.14%	3.4%	9.03%	0.12%	0.23%	0%
2026/07/19	0.09%	7.85%	16.18%	14.12%	0.35%	5.05%	8.14%	5.73%	1.4%	3.92%
2026/07/20	0.2%	11.84%	3.66%	4.75%	4.82%	0.34%	8.84%	9.42%	24.75%	0%
2026/07/21	0.06%	7.75%	7.74%	5.72%	3.92%	2.16%	6%	0.78%	14.71%	2.38%
2026/07/22	7.93%	10.8%	6.75%	8%	4.99%	0.98%	8.83%	5.33%	2.56%	3.62%
2026/07/23	3.98%	13.9%	7.35%	7.7%	0.12%	4.88%	5.48%	0.03%	9.36%	2.52%
2026/07/24	0.58%	11.19%	9.4%	8.56%	2.4%	4.13%	8.32%	2.93%	3.31%	6.51%
2026/07/25	9.27%	9.37%	7.97%	8.28%	1.88%	5.15%	7.53%	3.3%	7.26%	5.71%
2026/07/26	5.8%	5.02%	8.16%	6.76%	4.82%	2.33%	5.74%	3.89%	12.51%	5.33%
2026/07/27	4.04%	11.99%	6.26%	4.89%	12.69%	0.25%	6.28%	6.33%	3.83%	0%
2026/07/28	4.01%	11.28%	7.91%	8.1%	5.17%	4.11%	2.88%	4.35%	8.98%	0%
2026/07/29	0%	11.49%	7.84%	7.88%	2.84%	6.98%	1.32%	0%	10.14%	0%
2026/07/30	6.8%	3.64%	7.52%	9.09%	1.85%	6.11%	8.79%	4.68%	1.2%	3.12%
2026/07/31	11.86%	9.28%	7.47%	6.72%	4.99%	3.48%	3.31%	1.73%	1.06%	0%

eventbrite.com.au
rsvp.com.au
getyourguide.com
viator.com
docksidegroup.com.au
klook.com
sydney.com
bridebook.com
easyweddings.com.au
trybooking.com

In July 2026, Eventbrite’s PPC spend fluctuated, peaking at 12.28% mid-month. RSVP saw a steady rise, reaching 19.94% on the 18th. GetYourGuide maintained a consistent presence, while Viator’s spend peaked at 14.12% on the 19th. DocksideGroup had a notable spike on the 27th with 12.69%. Klook’s spend was relatively stable, and Sydney.com saw a significant increase mid-month. TryBooking and Bridebook had moderate fluctuations, while EasyWeddings experienced a sharp rise on the 20th, reaching 24.75%. The month concluded with diverse spending patterns across advertisers.

Market Exposure

Competitor Count for AUS Hospitality Events & Conferences

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/07/01	64
2026/07/02	70
2026/07/03	66
2026/07/04	69
2026/07/05	75
2026/07/06	67
2026/07/07	66
2026/07/08	71
2026/07/09	67
2026/07/10	65
2026/07/11	77
2026/07/12	77
2026/07/13	66
2026/07/14	75
2026/07/15	71
2026/07/16	71
2026/07/17	62
2026/07/18	58
2026/07/19	74
2026/07/20	50
2026/07/21	75
2026/07/22	71
2026/07/23	77
2026/07/24	70
2026/07/25	70
2026/07/26	80
2026/07/27	74
2026/07/28	76
2026/07/29	66
2026/07/30	69
2026/07/31	78

July began with 64 advertisers, peaking at 80 on the 26th. The month ended with 78, showing a dynamic fluctuation throughout.

Campaign Efficiency

Market Loss & Market Gains for AUS Hospitality Events & Conferences

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
rsvp.com.au	8.4%
sydney.com	0.82%
sydneyoperahouse.com	0.65%
kangaroovalleybushretreat.com.au	0.38%
song.company	0.31%
viator.com	-1.16%
klook.com	-1.25%
getyourguide.com	-1.43%
headout.com	-1.87%
eventbrite.com.au	-1.93%

RSVP.com.au surged with an 8.40% click share increase, while Eventbrite.com.au dropped by 1.93%. Sydney.com gained 0.82%, contrasting with Headout.com’s 1.87% decline.

Campaign Efficiency

AUS Hospitality Events & Conferences Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	rsvp.com.au	getyourguide.com	viator.com	eventbrite.com.au	klook.com	groupon.com.au	visitmelbourne.com	sydney.com	easyweddings.com.au	headout.com
2026/07/01	6.19%	15.12%	16.32%	4.19%	10.86%	3.91%	0.67%	0%	2.28%	10.54%
2026/07/02	12.05%	14.03%	14.46%	5.26%	9.63%	2.05%	4.98%	0%	0.9%	9.28%
2026/07/03	13.97%	13.59%	13.9%	5.63%	4.25%	5.36%	3.21%	0%	0.46%	3.33%
2026/07/04	15.12%	12.1%	13.43%	5.61%	6.55%	0.53%	4.05%	0%	1.9%	4.47%
2026/07/05	10.34%	9.97%	10.68%	7.55%	5.74%	0.92%	1.19%	0%	1%	4.74%
2026/07/06	9.2%	12.42%	12.6%	4.18%	10.32%	3.51%	1.23%	0%	3.29%	8.86%
2026/07/07	23.82%	14.99%	8.92%	2.45%	11.31%	0.97%	3.19%	1.62%	0.06%	3.63%
2026/07/08	15.75%	9.61%	11.63%	5.54%	5.65%	0.59%	2.41%	4.38%	1.52%	5.78%
2026/07/09	15.45%	12.48%	10.34%	0.01%	7.76%	3.32%	1.77%	3.53%	3.77%	7.65%
2026/07/10	17.46%	8.93%	8.63%	5.74%	1.34%	0.76%	4.67%	3.09%	5.99%	1.8%
2026/07/11	13.6%	12.49%	12.33%	4.64%	8.02%	1.99%	2.28%	4.98%	0.8%	7.97%
2026/07/12	13.72%	10.92%	8.2%	1.25%	4.79%	5.18%	1.22%	4.39%	1.04%	3.86%
2026/07/13	23.74%	10.96%	10.89%	0.02%	8.35%	2.35%	2.89%	2.68%	0.99%	8.07%
2026/07/14	18.33%	10.19%	8.05%	0.02%	3.92%	3.34%	2.23%	3.84%	4.44%	3.82%
2026/07/15	18.91%	6.42%	4.9%	7.05%	2.38%	3.22%	1.84%	2.82%	4.07%	2.35%
2026/07/16	31.05%	7.48%	10.32%	4.46%	4.79%	3.61%	4.48%	5.98%	3.36%	1.03%
2026/07/17	25.88%	12.51%	15.3%	0.03%	8.71%	0.85%	2.77%	3.22%	0.06%	0.79%
2026/07/18	39.67%	6.72%	5.24%	3.28%	3.28%	1.15%	6.37%	4.94%	0.07%	0.93%
2026/07/19	16.77%	17.56%	17.09%	0.02%	5.33%	1.3%	3.37%	4.12%	0.49%	2.3%
2026/07/20	34.39%	2.73%	4.54%	0.06%	0.2%	0%	6.14%	6.85%	9.75%	0.23%
2026/07/21	18.33%	10.19%	8.05%	0.02%	3.92%	3.34%	2.23%	3.84%	4.44%	3.82%
2026/07/22	25.25%	8.78%	12.05%	3.79%	1.45%	0.75%	1.84%	5.26%	1.08%	3.25%
2026/07/23	29.63%	8.15%	9%	2.56%	7.34%	0.47%	2.09%	2.96%	2.35%	2.43%
2026/07/24	25.7%	10.36%	10.33%	0.51%	5.63%	1.58%	2.95%	4.08%	1.24%	4.33%
2026/07/25	23.16%	9.12%	10.41%	4.38%	7.2%	2.93%	2.39%	4.32%	2.13%	5.31%
2026/07/26	15.78%	9.48%	8.61%	2.88%	3.39%	2.77%	3.76%	3.6%	3.79%	7.05%
2026/07/27	27.23%	7.08%	6.06%	2.04%	0.15%	0.98%	3.31%	3.72%	1.68%	0.13%
2026/07/28	22.67%	9.43%	10.11%	1.88%	6.89%	0.61%	4.25%	2%	4.18%	1.94%
2026/07/29	21.85%	10.36%	10.9%	0%	9.92%	2.54%	0.59%	0.86%	2.57%	0.11%
2026/07/30	13.12%	9.28%	11.88%	3.6%	8.37%	1.72%	1.76%	5.73%	0.55%	0.15%
2026/07/31	22.87%	9.36%	9.12%	6.26%	4.26%	2.32%	2.04%	1.99%	0.49%	0.11%

rsvp.com.au
getyourguide.com
viator.com
eventbrite.com.au
klook.com
groupon.com.au
visitmelbourne.com
sydney.com
easyweddings.com.au
headout.com

In July 2026, rsvp.com.au saw a fluctuating impression share, peaking at 39.67% on the 18th. Meanwhile, getyourguide.com maintained a steady presence, with a slight dip mid-month. Viator.com experienced a consistent trend, while eventbrite.com.au had minimal activity. By month’s end, rsvp.com.au led the impression share.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Events & Conferences

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Events & Conferences - Last month

1
Harry Potter™: The Exhibition - Open Now - Limited Season https://www.harrypotterexhibition.com › sydney
Book Your Tickets for Harry Potter: The Exhibition - Limited Time Only. Harry Potter: The Exhibition tickets on sale now - book yours before they sell out.
2
What's On Melbourne https://whatson.melbourne.vic.gov.au › whats-on › melbourne
Events, Attractions and More — Experience Melbourne's unmissable moments and activities today. Only in the City. Discover everything the city has to offer with What's On Melbourne...
3
Online Invitations With RSVP Tracking | Paperless Post https://www.paperlesspost.com
Custom One-of-a-kind Invitations. Design The Perfect Invitations For Any Event! Skip The Trip To The Mailbox. Collect RSVPs in Seconds Without Ever Leaving The House. Stunning Designs. Photo eCards and Invites. Custom Design Tools.
4
What's On in Sydney https://www.sydney.com › events › sydney
Your Official Guide to Sydney — Sydney's Calendar Sparkles With Spectacular Events – Join The Excitement. The Sydney Calendar Is Full Of Vibrant, Exciting, Intriguing And Memorable...
5
Melbourne. Every Bit Different - Melbourne Events 2026 https://www.visitmelbourne.com
Our Calendar Is Jam-Packed With Festivals, Theatre, Arts & Sports Events All Year Round. Join The Festivities In Melbourne With Major Festivals ...

In the bustling world of Google PPC, five standout ads capture attention. “Harry Potter™: The Exhibition” entices with urgency and exclusivity, while “What’s On Melbourne” and “What’s On in Sydney” promise vibrant city experiences. “Paperless Post” offers convenience with custom invitations, and “Melbourne. Every Bit Different” highlights a year-round festival allure. Each ad uniquely appeals to the audience’s desire for memorable experiences.

Frequently Asked Questions

Why is the AUS Hospitality Events & Conferences July 2026 Report useful and how should I use it?

Why is the AUS Hospitality Events & Conferences July 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Hospitality Events & Conferences July 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Hospitality Events & Conferences July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Hospitality Events & Conferences July 2026 Report?

The AUS Hospitality Events & Conferences July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Hospitality Events & Conferences July 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Hospitality Events & Conferences July 2026 Report for?

The AUS Hospitality Events & Conferences July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Hospitality Events & Conferences - PPC Market Share Analysis July 2026