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AUS Hospitality Events & Conferences - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Events & Conferences category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Hospitality Events & Conferences brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
rsvp.com.au 41.39
eventbrite.com.au 22.47
sydneyoperahouse.com 4.45
sydney.com 2.56
extreme-marquees.com.au 2.34
carriageworks.com.au 1.93
visitmelbourne.com 1.75
feverup.com 1.21
sydneytheatre.com.au 1.17
sydneyfringe.com 1.11
others 19.62

Copyright © Adthena. All rights reserved.

In the PPC landscape, rsvp.com.au dominates with 41.39% click share, followed by eventbrite.com.au at 22.47%. ‘Others’ collectively hold 19.62%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Hospitality Events & Conferences brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date eventbrite.com.au rsvp.com.au sydneyoperahouse.com sydneytheatre.com.au viator.com sydneyfringe.com sydney.com extreme-marquees.com.au carriageworks.com.au austinbouncycastle.com
2025/05/01 7.89% 15.89% 3.53% 4.4% 1.67% 1.91% 9.94% 1.04% 4.68% 1.14%
2025/05/02 9.9% 20.19% 2.6% 1.13% 2.68% 2.01% 3.09% 14.25% 3.2% 0%
2025/05/03 12.22% 15.46% 4.03% 3.24% 1.17% 3.31% 2.43% 9.79% 2.13% 4.42%
2025/05/04 23.86% 12.01% 3.36% 1.76% 2.84% 1.92% 6.87% 4.2% 1.19% 0%
2025/05/05 7.74% 13% 3.72% 1.18% 1.71% 3.52% 4.09% 5.69% 5.34% 0%
2025/05/06 6.01% 26.52% 4.23% 3.71% 1.96% 0.71% 1.92% 5.08% 4.41% 4.02%
2025/05/07 6.86% 19.13% 7.19% 4.24% 2.22% 1.38% 0.96% 4.49% 1.23% 0%
2025/05/08 10.75% 11.89% 6.04% 3.02% 1.67% 5.15% 4.36% 9.82% 7.11% 0%
2025/05/09 8.98% 13.91% 4.21% 2.95% 1.94% 2.27% 3.89% 8.24% 4.31% 5.51%
2025/05/10 17.6% 15.2% 2% 2.7% 1.83% 2.6% 4.19% 4.28% 5.04% 4.03%
2025/05/11 15.29% 21.7% 2.58% 2.82% 2.19% 1.1% 2.62% 3.2% 4.54% 5.59%
2025/05/12 8.61% 19.13% 3.57% 2.48% 2.01% 1.51% 6.91% 9.66% 5.15% 0%
2025/05/13 4.53% 15.83% 6.27% 3.26% 1.68% 2.53% 3.16% 4.22% 3.64% 0%
2025/05/14 1.18% 14.91% 4.43% 1.17% 2.24% 2.3% 3.12% 3.1% 3.91% 0%
2025/05/15 2.08% 18.19% 4.33% 3.58% 1.27% 3.14% 2.46% 1.73% 7.18% 0%
2025/05/16 7.5% 19.25% 0% 0% 2.34% 0.88% 4.07% 4.58% 7.39% 2.48%
2025/05/17 11.21% 25.27% 3.86% 2.01% 2.99% 2.42% 4.74% 1.89% 4.96% 0%
2025/05/18 7.03% 28.38% 7.54% 4.15% 3.26% 1.18% 2.14% 1.68% 7.66% 0%
2025/05/19 6.62% 16.36% 4.45% 2.98% 2.19% 1.5% 3.16% 2.41% 7.58% 3.16%
2025/05/20 12.4% 10.69% 3.74% 5.06% 2.73% 0.51% 8.38% 4.29% 5.19% 7.97%
2025/05/21 5.62% 12.65% 6.96% 3.96% 2.27% 3.66% 7.19% 2.69% 4.5% 5.93%
2025/05/22 8.87% 19.25% 1.85% 2.13% 2.33% 1.16% 1.91% 11.71% 3.15% 8.75%
2025/05/23 7.23% 17.62% 1.92% 1.94% 2.58% 2.61% 4.38% 4.96% 4.22% 0%
2025/05/24 10.9% 7.67% 4.88% 3.32% 1.74% 2.19% 0.89% 11.57% 5.4% 1.74%
2025/05/25 7.07% 10.63% 2.65% 2.55% 2.69% 1.21% 5.04% 12.29% 6.06% 4.11%
2025/05/26 9.01% 19.58% 3.84% 3.49% 2.47% 2.92% 6.03% 5.88% 4.06% 0%
2025/05/27 7.34% 11.35% 4.33% 5.64% 2.64% 3.23% 3.86% 8.56% 5.52% 0%
2025/05/28 4.27% 20.1% 5.31% 3.73% 2.7% 1.63% 4.5% 10.38% 3.75% 4.12%
2025/05/29 5.15% 19.82% 2.61% 3.39% 2.54% 4.04% 1.76% 5.67% 3.65% 0%
2025/05/30 10.22% 19.8% 4.04% 3.35% 3.32% 0.02% 0% 7.12% 0% 10.6%
2025/05/31 18.48% 7.54% 7.37% 6.61% 3.04% 2.47% 1.37% 1% 0.98% 0%

Copyright © Adthena. All rights reserved.

Eventbrite.com.au saw a rollercoaster month, peaking at 23.86% on May 4th, then stabilizing. RSVP.com.au maintained strong presence, peaking at 28.38% on May 18th. Sydney.com fluctuated, ending at 1.37%. Overall, dynamic shifts marked May.

Market Exposure

Competitor Count for AUS Hospitality Events & Conferences

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 131
2025/05/02 120
2025/05/03 133
2025/05/04 119
2025/05/05 134
2025/05/06 117
2025/05/07 123
2025/05/08 123
2025/05/09 128
2025/05/10 130
2025/05/11 123
2025/05/12 132
2025/05/13 141
2025/05/14 135
2025/05/15 129
2025/05/16 125
2025/05/17 124
2025/05/18 126
2025/05/19 131
2025/05/20 126
2025/05/21 124
2025/05/22 126
2025/05/23 139
2025/05/24 131
2025/05/25 126
2025/05/26 114
2025/05/27 119
2025/05/28 120
2025/05/29 123
2025/05/30 112
2025/05/31 119

Copyright © Adthena. All rights reserved.

In May, advertiser numbers fluctuated, peaking at 141 on the 13th. The month concluded with a dip to 119.

Campaign Efficiency

Market Loss & Market Gains for AUS Hospitality Events & Conferences

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
southaustralia.com 1.23%
sydneyoperahouse.com 0.99%
jumpingrascals.com.au 0.87%
bouncybeez.com.au 0.82%
melbournecastlehire.com.au 0.72%
easyweddings.com.au -0.36%
docksidegroup.com.au -0.47%
doltonehouse.com.au -0.52%
eventbrite.com.au -1.95%
rsvp.com.au -3.34%

Copyright © Adthena. All rights reserved.

In the past month, southaustralia.com led with a 1.23% click share increase, while rsvp.com.au saw a decline of 3.34%.

Campaign Efficiency

AUS Hospitality Events & Conferences Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date eventbrite.com.au rsvp.com.au sydneytheatre.com.au sydneyoperahouse.com sydneysymphony.com feverup.com sydneyfringe.com visitmelbourne.com carriageworks.com.au extreme-marquees.com.au
2025/05/01 14.86% 24.29% 5.46% 2.44% 2.27% 2.53% 1.84% 3.2% 3.79% 0.64%
2025/05/02 16.44% 24.19% 1.26% 1.9% 1.72% 2.62% 2.26% 3.54% 2.91% 10.43%
2025/05/03 18.41% 21.66% 3.72% 3.01% 1.78% 1.34% 3.26% 1.65% 2.13% 8.28%
2025/05/04 32.68% 18.69% 1.96% 2.15% 3.5% 0.9% 1.71% 3.71% 1.07% 3.39%
2025/05/05 12.47% 20.37% 1.5% 3.13% 1.64% 0.69% 4.81% 1.02% 5.87% 5.53%
2025/05/06 8.86% 36.15% 4.45% 3.23% 2.58% 0.19% 1.06% 3.57% 4.24% 4.15%
2025/05/07 11.17% 29.64% 4.69% 5.82% 2.8% 1.26% 2.01% 1.14% 1.46% 3.8%
2025/05/08 16.4% 19.13% 2.81% 4.63% 2.38% 3.54% 4.83% 2.2% 6.04% 8.4%
2025/05/09 13.64% 20.04% 3.87% 3.52% 1.58% 1.86% 2.94% 0.02% 4.36% 7.42%
2025/05/10 26.55% 23.17% 2.82% 1.64% 0.93% 1.4% 3.12% 0.03% 5.23% 4.04%
2025/05/11 20.2% 26.82% 3.12% 2.07% 2.48% 3.77% 1.41% 2.05% 4.38% 2.72%
2025/05/12 11.69% 26.74% 2.86% 2.81% 4.57% 4.05% 1.99% 1.91% 5.2% 9.13%
2025/05/13 7.17% 25.36% 3.65% 5.3% 4.3% 1.04% 3.28% 3.69% 3.51% 3.97%
2025/05/14 2.68% 24.03% 1.75% 4.05% 1.61% 3.54% 2.89% 4.14% 4.98% 2.8%
2025/05/15 4.25% 27.57% 3.83% 3.26% 1.14% 3.52% 3.39% 3.17% 6.61% 1.41%
2025/05/16 12.82% 29.92% 0% 0% 0% 1.22% 1.28% 3.89% 7.35% 4.3%
2025/05/17 15.3% 30.48% 1.91% 2.88% 1.91% 4.63% 1.91% 4.53% 4.11% 1.31%
2025/05/18 9.1% 33.91% 4.32% 5.14% 1.21% 1.71% 1.36% 3.6% 6.51% 1.06%
2025/05/19 10.58% 25.16% 4.38% 3.93% 1.68% 1.64% 2.27% 3.11% 8.3% 2.09%
2025/05/20 19.11% 15.83% 5.33% 2.54% 1.27% 2.23% 0.76% 0.53% 4.93% 4.18%
2025/05/21 7.84% 17.86% 5.22% 5.97% 2.73% 3.26% 4.9% 5.01% 5.52% 2.29%
2025/05/22 12.03% 26.21% 2.43% 1.28% 0.48% 1.51% 0.97% 2.36% 3.72% 10.84%
2025/05/23 10.16% 27.27% 1.82% 1.33% 0% 2.95% 2.49% 1.24% 3.47% 3.97%
2025/05/24 15.42% 11.5% 3.59% 3.59% 2.05% 4.37% 2.18% 1.91% 4.14% 9.95%
2025/05/25 9.5% 16.52% 2.37% 1.9% 0.63% 1.34% 0.96% 2.37% 5.38% 11.19%
2025/05/26 13.29% 26.38% 3.67% 2.88% 1.77% 2.27% 3.9% 3.07% 4.67% 5.33%
2025/05/27 11.7% 20.48% 6.03% 3.13% 2.94% 1.68% 3.9% 4.09% 6.09% 7.42%
2025/05/28 7.23% 28.91% 3.87% 3.87% 2.58% 2.33% 2.17% 5.51% 3.85% 9.12%
2025/05/29 7.79% 30.92% 3.96% 2.07% 0.69% 2.87% 4.15% 0.03% 3.61% 5.32%
2025/05/30 15.4% 27.47% 4.09% 3.27% 1.63% 3.56% 0.02% 1.53% 0% 6.54%
2025/05/31 24.56% 12.07% 7.38% 5.65% 3.23% 2.42% 1.86% 1.51% 1.45% 0.73%

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In May 2025, Eventbrite.com.au saw fluctuating impressions, peaking at 32.68% on May 4. RSVP.com.au maintained a strong presence, peaking at 36.15% on May 6. Sydneytheatre.com.au and Sydneyoperahouse.com had modest shares, while Extreme-marquees.com.au spiked to 11.19% on May 25. The month ended with varied performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Events & Conferences

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Eventbrite https://www.eventbrite.com.au › sell-tickets › online

    Create Events and Sell Tickets — Amplify your event reach, drive repeat revenue and maximize your cashflow with Eventbrite. Eventbrite is the easiest way to get your events discovered and build a thriving fanbase.

  2. 2
    Candlelight Sydney https://www.feverup.com

    A Unique Musical Experience — Candlelight concerts have already welcomed more than 3M attendees in more than 100 cities. Enjoy a...

  3. 3
    What's Happening in Brisbane - Local Events for Everyone https://www.queensland.com › brisbane › events

    Taste Local Produce, Dance to Music, Enjoy the Arts, Experience Brisbane. Experience the best events...

  4. 4
    What's On In Sydney https://www.sydney.com › thingstodo › whatsonsydney

    Official Sydney Travel Guide — There's Always Something New On In Sydney. Renew Your Plans With An Exciting Event. See What's Coming Up From Live Shows To Sporting...

  5. 5
    Melbourne. Every Bit Different - Major Events Calendar 2025 https://www.visitmelbourne.com › whats-on

    What's On? A Packed Calendar Of Food & Wine, Sport, Art, Live Music & Multicultural Event. A Packed Calendar Of Events Ensures There's...

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In the vibrant world of hospitality and events, top advertisers like Eventbrite, Feverup, and regional tourism sites captivate audiences with unique experiences. Eventbrite emphasizes ease and revenue growth, while Feverup offers intimate musical events. Local sites in Brisbane, Sydney, and Melbourne highlight diverse cultural happenings, ensuring there’s always something exciting to discover.

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