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AUS Hospitality Events & Conferences - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Events & Conferences category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Events & Conferences – AUS

Google AI Overview visibility for Hospitality Events & Conferences AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 21.785782717
78.214217283
21%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 10
90
10%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 1%
Navigational 3%
Seasonal 0%
Local 8%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 AUS Hospitality Events & Conferences brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
rsvp.com.au 34.59
eventbrite.com.au 20.29
sydney.com 4.96
viator.com 4.62
getyourguide.com 4.45
klook.com 3.7
visitmelbourne.com 3.06
sydneyoperahouse.com 2.64
melbourne.vic.gov.au 1.61
extreme-marquees.com.au 1.26
others 18.82
  • rsvp.com.au - 34.59%
  • eventbrite.com.au - 20.29%
  • sydney.com - 4.96%
  • viator.com - 4.62%
  • getyourguide.com - 4.45%
  • klook.com - 3.7%
  • visitmelbourne.com - 3.06%
  • sydneyoperahouse.com - 2.64%
  • melbourne.vic.gov.au - 1.61%
  • extreme-marquees.com.au - 1.26%
  • others - 18.82%

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, RSVP.com.au leads with a 34.59% click share, followed by Eventbrite.com.au at 20.29%. ‘Others’ collectively hold 18.82%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Hospitality Events & Conferences brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date eventbrite.com.au navarravenues.com.au sydney.com getyourguide.com bridebook.com viator.com klook.com visitmelbourne.com extreme-marquees.com.au rsvp.com.au
2026/05/01 9.41% 0% 6.27% 9.56% 0% 9.5% 8.04% 6.21% 0.66% 20.03%
2026/05/02 8.78% 0% 0.94% 4.87% 0% 7.57% 5.17% 2% 0.05% 11.93%
2026/05/03 14.63% 2% 8.71% 5.41% 0% 4.34% 3.7% 4% 3.91% 12.6%
2026/05/04 4.36% 1.62% 5.01% 10.85% 1.05% 9.95% 8.82% 4.28% 3.14% 13.64%
2026/05/05 3.17% 0% 2.48% 10.31% 1.19% 9.65% 9.29% 3.79% 0.14% 15.84%
2026/05/06 14.63% 1.14% 4.49% 10.87% 0% 9.99% 7.02% 2.37% 2.02% 7.23%
2026/05/07 16.57% 2.74% 3.53% 8.65% 0% 7.62% 6.97% 4.79% 0.16% 9.49%
2026/05/08 15.53% 2.09% 6.92% 8.38% 1.08% 7.59% 7.8% 3.57% 1.4% 8.83%
2026/05/09 8.14% 1.03% 8.63% 4.38% 3.8% 6.17% 4.9% 4.32% 3.43% 9.17%
2026/05/10 10.17% 2.07% 2.68% 3.82% 0.02% 3.79% 2.28% 4.62% 3.72% 10.2%
2026/05/11 14.42% 1.2% 4.27% 8.4% 1.08% 8.01% 6.73% 2.61% 1.5% 4.64%
2026/05/12 20.19% 1.41% 8.97% 2.29% 0.02% 1.29% 0.54% 1.65% 3.72% 9.27%
2026/05/13 13.28% 5.29% 2.35% 4.65% 1.52% 3.69% 2.48% 2.56% 1.79% 8.64%
2026/05/14 13.02% 0% 5.17% 7.01% 3.51% 6.02% 5.82% 1.05% 2.28% 19.27%
2026/05/15 12.4% 1.37% 6.8% 7.17% 1.26% 5.85% 4.22% 2.87% 4.72% 7.57%
2026/05/16 11.96% 0% 10.76% 4.92% 9.05% 4.04% 2.68% 4.03% 3.56% 6.89%
2026/05/17 9.85% 10.81% 7.7% 7.47% 12.06% 5.45% 3.44% 2.08% 3.29% 2.11%
2026/05/18 14.49% 5.01% 9.67% 4.89% 2.64% 4.57% 0.52% 3.35% 5.92% 4.86%
2026/05/19 8.94% 0% 10.49% 8.56% 5.75% 7.3% 5.02% 4.4% 3.8% 12.5%
2026/05/20 12.23% 8.2% 10.7% 2.49% 0% 2.4% 0.56% 3.79% 2.42% 23.65%
2026/05/21 6.62% 6.8% 6.34% 4.23% 4.91% 3.11% 0.87% 3.75% 5.24% 6.62%
2026/05/22 13.92% 3.07% 4.7% 2.34% 5.36% 2.15% 0.09% 3.43% 6.84% 17.23%
2026/05/23 11.83% 8.05% 9.54% 2.49% 1.84% 1.33% 0.1% 2.8% 3.96% 15.24%
2026/05/24 12.27% 4.99% 0.75% 4.63% 8% 3.43% 2.36% 4.13% 4.3% 9.06%
2026/05/25 20.47% 9.18% 9.19% 2.82% 1.91% 2.08% 0.74% 3.14% 4.58% 10.59%
2026/05/26 11.02% 3.65% 9.43% 8.28% 5.01% 5.39% 1.19% 5.16% 2.95% 10.77%
2026/05/27 13.86% 9.7% 4.05% 5.63% 7.91% 4.42% 2.51% 2.78% 2.21% 0%
2026/05/28 18% 6.02% 11.73% 3.93% 4.23% 3.6% 2.1% 1.7% 3.26% 0%
2026/05/29 11.76% 6.94% 13.22% 4.17% 3.5% 4.51% 2.07% 2.11% 1.86% 0%
2026/05/30 21.15% 10.02% 6.93% 6.29% 4.83% 4.96% 1.76% 3.9% 3.69% 0%
2026/05/31 14.24% 9.7% 5.12% 4.67% 4.58% 4.08% 3.1% 2.77% 1.42% 0%
  • eventbrite.com.au
  • navarravenues.com.au
  • sydney.com
  • getyourguide.com
  • bridebook.com
  • viator.com
  • klook.com
  • visitmelbourne.com
  • extreme-marquees.com.au
  • rsvp.com.au

Copyright © Adthena. All rights reserved.

In May 2026, Eventbrite.com.au saw fluctuating PPC spend, peaking at 21.15% on May 30. RSVP.com.au had a notable spike on May 20 with 23.65%. Sydney.com maintained moderate levels, while GetYourGuide.com and Viator.com showed consistent activity. The month concluded with Eventbrite.com.au leading the spend share.

Market Exposure

Competitor Count for AUS Hospitality Events & Conferences

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 60
2026/05/02 74
2026/05/03 69
2026/05/04 66
2026/05/05 70
2026/05/06 76
2026/05/07 66
2026/05/08 76
2026/05/09 77
2026/05/10 81
2026/05/11 77
2026/05/12 79
2026/05/13 70
2026/05/14 66
2026/05/15 70
2026/05/16 73
2026/05/17 74
2026/05/18 70
2026/05/19 62
2026/05/20 60
2026/05/21 71
2026/05/22 65
2026/05/23 69
2026/05/24 74
2026/05/25 78
2026/05/26 86
2026/05/27 84
2026/05/28 77
2026/05/29 80
2026/05/30 72
2026/05/31 77

Copyright © Adthena. All rights reserved.

In May 2026, advertiser numbers fluctuated, peaking at 86 on May 26. The month concluded with 77 advertisers, reflecting a dynamic competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Hospitality Events & Conferences

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
eventbrite.com.au 3.62%
sydney.com 2.38%
eventbrite.com 1.47%
sydneyoperahouse.com 1.25%
easyweddings.com.au 1.05%
melbourne.vic.gov.au -0.48%
getyourguide.com -1.07%
viator.com -1.37%
klook.com -2.27%
rsvp.com.au -8.53%

Copyright © Adthena. All rights reserved.

Eventbrite.com.au surged by 3.62%, while rsvp.com.au dropped by 8.53%. Sydney.com gained 2.38%, contrasting klook.com’s 2.27% decline.

Campaign Efficiency

AUS Hospitality Events & Conferences Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date eventbrite.com.au getyourguide.com viator.com klook.com groupon.com.au headout.com visitmelbourne.com sydney.com extreme-marquees.com.au rsvp.com.au
2026/05/01 7.06% 12.44% 12.83% 12.12% 1.98% 1.64% 6.15% 2.73% 0.25% 21.21%
2026/05/02 7.55% 3.65% 12.09% 7.46% 2.68% 4.22% 3.06% 0.39% 0.03% 16.37%
2026/05/03 11.9% 6.37% 6.05% 5.22% 1.09% 4.77% 4.17% 3.8% 3.21% 17.85%
2026/05/04 4.23% 9.64% 9.95% 9.2% 4.47% 0.26% 5.1% 2.15% 2.55% 20.39%
2026/05/05 2.41% 12.01% 12.78% 11.52% 1.21% 2.78% 4.35% 1.01% 0.05% 21.53%
2026/05/06 12.57% 11.92% 11.75% 9.01% 4.12% 0.55% 3.23% 1.8% 1.84% 13.77%
2026/05/07 15.24% 10.34% 10.04% 9.79% 2.05% 0.53% 6.29% 1.57% 0.07% 19.23%
2026/05/08 12.65% 11.21% 11.48% 10.87% 1.77% 1.47% 4.56% 2.95% 0.92% 17.39%
2026/05/09 6.82% 3.73% 9.38% 6.83% 2.5% 3.06% 5.8% 3.88% 2.61% 16.96%
2026/05/10 9.05% 4.98% 5.98% 3.71% 0.77% 3.37% 6.49% 1.18% 2.9% 18.02%
2026/05/11 12.89% 9.74% 9.33% 8.33% 4% 0.23% 3.58% 1.97% 1.12% 12.76%
2026/05/12 20.06% 1.71% 1.31% 0.33% 0.07% 0.27% 2.8% 4.84% 3.68% 21.42%
2026/05/13 11.53% 6.7% 6.19% 4.25% 1.83% 3.81% 3% 0.97% 1.31% 16.05%
2026/05/14 9.22% 9.04% 8.79% 8.07% 1.74% 1.55% 1.36% 2.02% 1.34% 27.43%
2026/05/15 11.23% 10.54% 9.97% 8.26% 0.78% 0.83% 3.75% 3.27% 4.18% 11.89%
2026/05/16 11.16% 4.32% 4.14% 3.37% 5.54% 0.26% 5.48% 5.1% 2.92% 13.94%
2026/05/17 10.35% 12.08% 10.43% 6.27% 0.09% 2.23% 2.59% 4.06% 2.83% 7.92%
2026/05/18 12.23% 6.39% 8.16% 0.7% 0.27% 0.44% 3.95% 4.34% 4.41% 16.11%
2026/05/19 7.15% 12.1% 11.79% 8.23% 0.08% 1.82% 5.43% 4.65% 2.63% 16.58%
2026/05/20 12.39% 1.94% 2.59% 0.62% 0.1% 0.05% 5.06% 5.56% 1.9% 40.18%
2026/05/21 7.12% 5.56% 5.76% 1.99% 3.7% 0.02% 5.83% 3.33% 4.33% 15.27%
2026/05/22 14.18% 1.73% 2.1% 0.05% 0% 0.03% 5.34% 2.55% 5.75% 32.6%
2026/05/23 12.31% 1.76% 0.86% 0.05% 0% 0.05% 4.13% 5.42% 3.41% 28.41%
2026/05/24 10.98% 7.49% 5.83% 3.51% 3.99% 0.42% 5.6% 0.31% 3.13% 15.2%
2026/05/25 21.15% 2.31% 2.33% 0.85% 0.82% 0.27% 4.72% 4.88% 4.41% 21.64%
2026/05/26 10.01% 9% 7.35% 2.06% 0.67% 0.03% 6.68% 4.54% 2.29% 18.36%
2026/05/27 14.18% 9.74% 8.67% 5.4% 1.77% 2.6% 4.13% 2.45% 2.19% 0%
2026/05/28 18.5% 5.46% 5.24% 4.19% 3.21% 3.22% 2.23% 6.49% 2.68% 0%
2026/05/29 13.06% 6.35% 8.02% 4.42% 2.4% 4.32% 3.43% 7.67% 1.54% 0%
2026/05/30 23.62% 8.55% 8.04% 4.59% 4.14% 3.02% 6.2% 4.14% 3.88% 0%
2026/05/31 15.31% 7.83% 7.57% 6.41% 4.44% 4.4% 3.65% 2.64% 1.15% 0%
  • eventbrite.com.au
  • getyourguide.com
  • viator.com
  • klook.com
  • groupon.com.au
  • headout.com
  • visitmelbourne.com
  • sydney.com
  • extreme-marquees.com.au
  • rsvp.com.au

Copyright © Adthena. All rights reserved.

In May 2026, rsvp.com.au led with fluctuating impressions, peaking at 40.18% on the 20th. Eventbrite.com.au saw a steady rise, ending at 23.62% on the 30th. Getyourguide.com and viator.com maintained moderate shares, while klook.com and others showed varied trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Events & Conferences

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Events & Conferences - Last month
  1. 1
    Eventbrite https://www.eventbrite.com.au › sell-tickets › online

    Create Events and Sell Tickets — More revenue potential, more event reach, more opportunity with Eventbrite. Maximum reach for...

  2. 2
    Whats On in Sydney https://www.sydney.com › events › sydney

    Sydney Events Galore — Sydney's calendar sparkles with spectacular events – join the excitement. Discover the heartbeat of Sydney through its vibrant events.

  3. 3
    What’s on in Canberra | VisitCanberra https://www.visitcanberra.com.au

    Canberra Puts On Some Of The Nation’s Biggest Festivals And Blockbuster Exhibitions. Canberra Hosts A Thriving Calendar Of Foodie Events...

  4. 4
    Melbourne. Every Bit Different - Top Things To Do In Melbourne https://www.visitmelbourne.com

    Check Out The Top Attractions To See And Do In Melbourne And Victoria. We've Put Together A Handy List Of Victoria's Top Attractions For You To Experience.

  5. 5
    Vivid Sydney Program Out Now https://www.vividsydney.com › vivid › sydney

    Don't Miss Vivid Sydney — See Vivid Sydney in a New Light, from 22 May to 13 June. Explore Music, Minds and Food. From 22 May to 13 June, Step Outside the Everyday at Vivid...

Copyright © Adthena. All rights reserved.

Eventbrite’s ad highlights revenue potential and event reach, while Sydney.com and VisitCanberra emphasize vibrant local events. VisitMelbourne showcases top attractions, and Vivid Sydney invites exploration of music and food. Each ad uniquely captures the essence of its location.

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