Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Events & Conferences category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 8.59874802229 |
| 91.4012519777 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 31 |
| 69 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| eventbrite.com.au | 26.61 |
| extreme-marquees.com.au | 6.65 |
| feverup.com | 6.18 |
| getyourguide.com | 4.01 |
| carriageworks.com.au | 2.97 |
| viator.com | 2.35 |
| sydneyfringe.com | 2.12 |
| sydneyoperahouse.com | 2.04 |
| sydney.com | 1.97 |
| craft.org.au | 1.95 |
| others | 43.15 |
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Eventbrite.com.au leads with 26.61% click share, while ‘others’ collectively hold 43.15%, showcasing diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | eventbrite.com.au | feverup.com | getyourguide.com | carriageworks.com.au | sydneyfringe.com | docksidegroup.com.au | craft.org.au | extreme-marquees.com.au | trybooking.com | sydneyoperahouse.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/10/01 | 13.42% | 3.88% | 3.77% | 1.28% | 0.71% | 1.01% | 5.28% | 4.41% | 0% | 2.93% |
| 2025/10/02 | 17.51% | 3.3% | 2.27% | 2.42% | 0.86% | 3.94% | 3.53% | 2.94% | 4.44% | 2.12% |
| 2025/10/03 | 16.57% | 5.64% | 2.38% | 2.75% | 0.98% | 2.31% | 3.22% | 10.82% | 0% | 4.29% |
| 2025/10/04 | 45.98% | 1.71% | 1.99% | 1.77% | 1.35% | 0% | 1.02% | 9.29% | 0% | 2.43% |
| 2025/10/05 | 45.34% | 1.38% | 2.91% | 4.85% | 2.84% | 2.68% | 1.15% | 7.07% | 0% | 0% |
| 2025/10/06 | 30.21% | 6.51% | 2.99% | 6.19% | 4.46% | 0.58% | 4.32% | 7.21% | 0% | 3.73% |
| 2025/10/07 | 35.97% | 7.54% | 3.66% | 1.85% | 1.2% | 1.41% | 3.28% | 1.46% | 0% | 0% |
| 2025/10/08 | 27.72% | 4.54% | 2.26% | 3.75% | 1.9% | 2.46% | 2.2% | 5.86% | 5.07% | 7.06% |
| 2025/10/09 | 21.33% | 8.49% | 1.75% | 0.72% | 1.53% | 4.5% | 2.77% | 12.65% | 4.75% | 1.59% |
| 2025/10/10 | 24.36% | 7.97% | 2.33% | 4.08% | 0.59% | 2.47% | 1.16% | 5.59% | 4.04% | 2.47% |
| 2025/10/11 | 35.12% | 12.64% | 2.67% | 2.47% | 0.69% | 0.78% | 1.49% | 4.3% | 0% | 0% |
| 2025/10/12 | 25.22% | 9.22% | 3.05% | 9.58% | 0.11% | 0% | 1.68% | 0.5% | 0% | 0.98% |
| 2025/10/13 | 18.51% | 6.5% | 4.25% | 0% | 0.16% | 2.97% | 0% | 2.43% | 8.31% | 1.28% |
| 2025/10/14 | 15.48% | 9.66% | 1.47% | 5.63% | 4.69% | 3.53% | 0.87% | 7.48% | 4.28% | 3.6% |
| 2025/10/15 | 28.49% | 4.61% | 2.26% | 4.31% | 3.64% | 1.44% | 0% | 0.96% | 0% | 3.02% |
| 2025/10/16 | 28.11% | 2.59% | 3.34% | 0.76% | 0.85% | 2.56% | 0.76% | 14.42% | 0% | 3.35% |
| 2025/10/17 | 25.54% | 4.13% | 3.1% | 1.31% | 0.05% | 3.37% | 0% | 11.29% | 4.2% | 0.03% |
| 2025/10/18 | 38.73% | 2.91% | 3.08% | 1.23% | 2.58% | 1.47% | 0.88% | 4.13% | 0% | 2.15% |
| 2025/10/19 | 31.98% | 3.57% | 2.17% | 1.89% | 5.09% | 1.07% | 1.61% | 13.22% | 0% | 1.65% |
| 2025/10/20 | 19.43% | 9.02% | 6.08% | 3.91% | 4.93% | 5.64% | 0% | 3.84% | 0% | 1.45% |
| 2025/10/21 | 29.6% | 4.3% | 2.55% | 0.66% | 1.4% | 2.57% | 2.67% | 3.9% | 4.33% | 3.48% |
| 2025/10/22 | 33.01% | 3.07% | 6.23% | 0% | 1.36% | 2.24% | 0.88% | 2.75% | 6.37% | 1.09% |
| 2025/10/23 | 21.94% | 6.06% | 8.14% | 2.36% | 1.16% | 0% | 1.14% | 8.56% | 5.64% | 2.32% |
| 2025/10/24 | 30.64% | 5.62% | 4.53% | 1.94% | 3% | 0% | 2.86% | 2.39% | 0% | 1.02% |
| 2025/10/25 | 34.51% | 3.35% | 5.46% | 3.22% | 0.5% | 0.56% | 0.83% | 6.42% | 3.17% | 2.03% |
| 2025/10/26 | 30.48% | 6.37% | 6.29% | 1.93% | 1.11% | 0% | 2.83% | 5.85% | 4.43% | 2.58% |
| 2025/10/27 | 25.02% | 5.86% | 7.21% | 3.78% | 2.46% | 5.85% | 1.28% | 3.85% | 0% | 4.7% |
| 2025/10/28 | 24.11% | 4.83% | 5.9% | 5.37% | 0.71% | 0% | 3.22% | 9.75% | 5.02% | 0% |
| 2025/10/29 | 37.39% | 7.41% | 5.07% | 3.18% | 1.51% | 1.16% | 1.37% | 4.65% | 4.42% | 0% |
| 2025/10/30 | 28.32% | 5.3% | 5.73% | 6.38% | 5.42% | 0% | 0.55% | 7.33% | 4.74% | 0% |
| 2025/10/31 | 29.92% | 7.9% | 4.5% | 3.83% | 3.6% | 2.61% | 2.2% | 1.92% | 0% | 0% |
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Eventbrite.com.au led October with fluctuating spend, peaking at 45.98 on the 4th. Feverup.com saw a steady rise, ending at 7.90. Trybooking.com maintained moderate activity, while Sydneyoperahouse.com had minimal fluctuations. Getyourguide.com showed consistent growth, closing at 4.50. Carriageworks.com.au and Sydneyfringe.com had varied trends, with docksidegroup.com.au and craft.org.au showing sporadic activity. Extreme-marquees.com.au experienced significant peaks, notably on the 16th. The month concluded with diverse spending patterns across domains.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/10/01 | 133 |
| 2025/10/02 | 141 |
| 2025/10/03 | 134 |
| 2025/10/04 | 134 |
| 2025/10/05 | 133 |
| 2025/10/06 | 138 |
| 2025/10/07 | 123 |
| 2025/10/08 | 130 |
| 2025/10/09 | 129 |
| 2025/10/10 | 127 |
| 2025/10/11 | 124 |
| 2025/10/12 | 115 |
| 2025/10/13 | 114 |
| 2025/10/14 | 116 |
| 2025/10/15 | 122 |
| 2025/10/16 | 121 |
| 2025/10/17 | 123 |
| 2025/10/18 | 123 |
| 2025/10/19 | 120 |
| 2025/10/20 | 119 |
| 2025/10/21 | 124 |
| 2025/10/22 | 111 |
| 2025/10/23 | 111 |
| 2025/10/24 | 119 |
| 2025/10/25 | 123 |
| 2025/10/26 | 116 |
| 2025/10/27 | 114 |
| 2025/10/28 | 118 |
| 2025/10/29 | 116 |
| 2025/10/30 | 116 |
| 2025/10/31 | 119 |
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October began with 133 advertisers, peaking at 141 on the 2nd. A decline followed, reaching a low of 111 on the 22nd and 23rd. The month concluded with 119 advertisers.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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GetYourGuide.com soared with a 2.75% click share increase, while Extreme-Marquees.com.au dropped by 1.11%. Viator.com and Hyatt.com also saw positive gains, contrasting with declines for PaperlessPost.com and Feverup.com.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | eventbrite.com.au | feverup.com | sydneyfringe.com | viator.com | carriageworks.com.au | craft.org.au | getyourguide.com | sydney.com | extreme-marquees.com.au | sydneyoperahouse.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/10/01 | 9.69% | 5.48% | 0.68% | 3.67% | 1.29% | 6.34% | 2.08% | 1.48% | 4.27% | 2.69% |
| 2025/10/02 | 10.91% | 5.06% | 1.11% | 4.69% | 2.74% | 4.9% | 1.57% | 2.7% | 2.5% | 1.96% |
| 2025/10/03 | 11.68% | 6.78% | 1.26% | 2.57% | 3.09% | 4.12% | 1.43% | 2.27% | 10.92% | 3.93% |
| 2025/10/04 | 35.59% | 2.48% | 1.92% | 2.62% | 2.18% | 1.58% | 1.7% | 1.58% | 11.16% | 2.68% |
| 2025/10/05 | 39.03% | 1.5% | 3.39% | 2.32% | 5.78% | 1.6% | 2.32% | 0% | 8.24% | 0% |
| 2025/10/06 | 23.55% | 7.46% | 5.76% | 3.79% | 7.18% | 5.38% | 2.21% | 2.43% | 7.94% | 4.12% |
| 2025/10/07 | 28.82% | 9.57% | 1.23% | 3.03% | 2% | 4.62% | 4% | 0% | 1.14% | 0% |
| 2025/10/08 | 24.49% | 5.04% | 2.4% | 2.66% | 4.81% | 3.27% | 1.64% | 0% | 5.56% | 7.16% |
| 2025/10/09 | 18.56% | 9.68% | 2% | 1.1% | 1.19% | 2.97% | 1.42% | 2.18% | 12.75% | 2.18% |
| 2025/10/10 | 20.97% | 8.83% | 0.98% | 4.24% | 4.74% | 1.6% | 2.24% | 2.97% | 5.16% | 3.21% |
| 2025/10/11 | 31.31% | 14.13% | 1.15% | 3.36% | 2.98% | 1.86% | 2.07% | 1.86% | 4.19% | 0% |
| 2025/10/12 | 23.24% | 10.3% | 0.04% | 4.26% | 8.71% | 2.49% | 2.46% | 2.49% | 0.16% | 1.24% |
| 2025/10/13 | 20% | 8.65% | 0.07% | 3.05% | 0% | 0% | 3.09% | 2.15% | 1.6% | 2.15% |
| 2025/10/14 | 12.95% | 14.58% | 4.6% | 1.91% | 5.25% | 0.85% | 1% | 2.88% | 8.79% | 3.54% |
| 2025/10/15 | 27.81% | 5.63% | 3.22% | 2.44% | 4.04% | 0% | 1.82% | 0% | 0.62% | 3.39% |
| 2025/10/16 | 24.33% | 3.73% | 1.33% | 2.71% | 1.3% | 1.08% | 2.72% | 2.37% | 14.46% | 3.65% |
| 2025/10/17 | 23.54% | 4.85% | 0.02% | 3.21% | 1.43% | 0% | 2.41% | 0.9% | 12.3% | 0.01% |
| 2025/10/18 | 35.98% | 3.48% | 3.52% | 5.76% | 1.75% | 0.88% | 2.94% | 3.68% | 4.05% | 2.5% |
| 2025/10/19 | 28.56% | 4.88% | 4.82% | 5.7% | 1.85% | 1.85% | 1.36% | 5% | 14.57% | 1.86% |
| 2025/10/20 | 18.33% | 10.41% | 4.91% | 6.3% | 3.93% | 0% | 4.54% | 4.65% | 4.5% | 1.97% |
| 2025/10/21 | 27.81% | 5.21% | 2% | 2.47% | 1.08% | 2.7% | 1.52% | 1.98% | 3.85% | 3.96% |
| 2025/10/22 | 32.04% | 3.86% | 1.37% | 4.18% | 0% | 1.36% | 4.2% | 1.63% | 2.4% | 1.65% |
| 2025/10/23 | 19.22% | 6.67% | 1.03% | 10.06% | 2.04% | 2.55% | 7.02% | 3.27% | 8.96% | 2.24% |
| 2025/10/24 | 28.45% | 6.46% | 3.29% | 8.27% | 2.26% | 3.07% | 2.08% | 5.12% | 2.37% | 1.13% |
| 2025/10/25 | 30.19% | 3.49% | 0.79% | 6.49% | 4.06% | 0.66% | 3.3% | 1.58% | 6.88% | 2.65% |
| 2025/10/26 | 29.64% | 6.17% | 0.96% | 8.59% | 1.9% | 2.86% | 3.83% | 2.29% | 6.91% | 3.22% |
| 2025/10/27 | 21.52% | 6.18% | 2.27% | 5.88% | 4.04% | 1.13% | 8.52% | 0% | 3.96% | 4.91% |
| 2025/10/28 | 21.96% | 4.65% | 1.11% | 3.91% | 5.06% | 3.31% | 3.17% | 0% | 11.83% | 0% |
| 2025/10/29 | 34.94% | 8.53% | 1.87% | 1.78% | 3.54% | 1.86% | 6.09% | 1.86% | 5.26% | 0% |
| 2025/10/30 | 25.3% | 6.76% | 5.97% | 3.06% | 5.97% | 0.71% | 4.32% | 3.64% | 8.98% | 0% |
| 2025/10/31 | 26.41% | 7.66% | 4.62% | 4.57% | 4.09% | 2.27% | 2.16% | 1.88% | 1.55% | 0% |
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Eventbrite.com.au dominated October with fluctuating impressions, peaking at 39.03% on the 5th. Feverup.com saw a steady rise, while extreme-marquees.com.au had notable spikes. The month ended with Eventbrite leading, despite some volatility.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Create Events and Sell Tickets — Amplify your event reach, drive repeat revenue and maximize your cashflow with Eventbrite. Eventbrite is the easiest way to get your events discovered and build a thriving fanbase.
A Unique Musical Experience — Candlelight concerts have already welcomed more than 3M attendees in more than 100 cities. Enjoy a wide variety of themes and genres: classical, jazz...
Enjoy Madison Square Garden New York Events with Hellotickets.com. Last tickets on sale!
Local Events for Everyone — Taste Local Produce, Dance to Music, Enjoy the Arts, Experience Brisbane. Experience the best events Brisbane has on offer. Join in the fun.
The Sydney Calendar Is Full Of Vibrant, Exciting, Intriguing And Memorable Experiences. Get Ready For A Festival Frenzy In Sydney For Experiencing...
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Eventbrite’s ad highlights ease and revenue growth, while Feverup’s Candlelight Sydney offers unique musical experiences. Hellotickets promotes exclusive Madison Square Garden events. Queensland.com and Sydney.com focus on local cultural events, showcasing vibrant city life.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the AUS Hospitality Events & Conferences October 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the AUS Hospitality Events & Conferences October 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The AUS Hospitality Events & Conferences October 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
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Yes. The AUS Hospitality Events & Conferences October 2025 Report aggregates data from across both device types and Google Shopping.
The AUS Hospitality Events & Conferences October 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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