Why is the AUS Hospitality Events & Conferences March 2026 Report useful and how should I use it?

Why is the AUS Hospitality Events & Conferences March 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Hospitality Events & Conferences March 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Hospitality Events & Conferences March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Hospitality Events & Conferences March 2026 Report?

The AUS Hospitality Events & Conferences March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Hospitality Events & Conferences March 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Hospitality Events & Conferences March 2026 Report for?

The AUS Hospitality Events & Conferences March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Hospitality Events & Conferences - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Events & Conferences category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Hospitality Events & Conferences AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	13.6246067808
	86.3753932192

13%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	17
	83

17%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	1%
Transactional	1%
Navigational	3%
Seasonal	1%
Local	10%
Problem Solving	3%

Market Exposure

Share of Clicks for top 10 AUS Hospitality Events & Conferences brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
rsvp.com.au	24.73
viator.com	12.57
getyourguide.com	10.98
eventbrite.com.au	10.54
klook.com	8.37
sydney.com	4.12
groupon.com.au	3.97
headout.com	2.7
sydneyoperahouse.com	1.91
melbourne.vic.gov.au	1.53
others	18.58

rsvp.com.au - 24.73%
viator.com - 12.57%
getyourguide.com - 10.98%
eventbrite.com.au - 10.54%
klook.com - 8.37%
sydney.com - 4.12%
groupon.com.au - 3.97%
headout.com - 2.7%
sydneyoperahouse.com - 1.91%
melbourne.vic.gov.au - 1.53%
others - 18.58%

In the competitive landscape of Google PPC for hospitality and events, RSVP.com.au leads with 24.73% click share. Others collectively hold 18.58%, while Viator.com captures 12.57%, showcasing diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 AUS Hospitality Events & Conferences brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	rsvp.com.au	eventbrite.com.au	getyourguide.com	sydney.com	gazeboguys.com.au	viator.com	klook.com	carriageworks.com.au	groupon.com.au	extreme-marquees.com.au
2026/03/01	6.66%	4.82%	8.76%	7.15%	5.62%	13.91%	5.01%	1.93%	3.65%	1.24%
2026/03/02	27.39%	1.89%	8.13%	0%	6.05%	8.08%	5.99%	2.85%	3.2%	3.88%
2026/03/03	32.38%	4.17%	8.55%	4.13%	3.2%	8.56%	5.6%	0.49%	2.08%	2.7%
2026/03/04	11.39%	3.02%	8.81%	3.11%	3.62%	9.61%	6.41%	2.66%	3.16%	2.87%
2026/03/05	27.14%	5.1%	12.04%	3.01%	1.01%	20.06%	5.64%	2.12%	3.41%	4.23%
2026/03/06	39.31%	6.9%	6.32%	3.48%	0.99%	5.21%	2.65%	3.16%	2.13%	1.63%
2026/03/07	40.21%	5.92%	6.48%	2.02%	2.09%	6.39%	3.76%	2.97%	1.33%	2.51%
2026/03/08	38.86%	10.27%	4.72%	7.58%	0.21%	5.29%	3.15%	3.31%	1.17%	0.62%
2026/03/09	14.6%	8.92%	10.37%	4.12%	4.91%	15.17%	5.94%	1.94%	3.6%	1.23%
2026/03/10	21.64%	4.41%	9.17%	1.22%	1.18%	17.61%	4.53%	3.21%	2.73%	0.22%
2026/03/11	34.14%	2.85%	9.75%	3.71%	0.13%	17.82%	6.99%	0%	2.31%	0.97%
2026/03/12	30.53%	5.54%	6.52%	5.08%	4.08%	7.47%	4.62%	1.77%	2.91%	3.49%
2026/03/13	33.26%	2.19%	8.36%	1.48%	4.62%	12.87%	4.63%	0%	2.91%	2.39%
2026/03/14	46.85%	2.3%	7.04%	5.52%	0.12%	6.93%	4.47%	1.69%	2.41%	0.15%
2026/03/15	41.26%	0.62%	6.87%	4.14%	2.05%	7.95%	6.29%	0.68%	2.17%	3.35%
2026/03/16	15.07%	1.75%	11.34%	2.67%	1.54%	20.43%	6.51%	2.46%	3.61%	1.59%
2026/03/17	39.85%	0.36%	8.64%	4.33%	2.59%	8.14%	7.09%	1.43%	4.23%	2.26%
2026/03/18	28.81%	0.11%	9.68%	1.81%	3.4%	9.98%	8.1%	0.62%	2.76%	0.27%
2026/03/19	42.49%	0.64%	6.82%	5.81%	3.58%	7.92%	5.06%	0%	2.99%	0.06%
2026/03/20	43.77%	0.1%	7.76%	4.18%	5.86%	6.58%	4.07%	1.3%	2.04%	0.24%
2026/03/21	44.6%	2.78%	8.16%	2.36%	2.32%	11.29%	6.17%	1.19%	3.19%	0.03%
2026/03/22	34.87%	3.06%	9.06%	5%	0.02%	11.8%	8.23%	1.13%	2.49%	1.08%
2026/03/23	19.65%	1.52%	14.76%	4.85%	2.91%	16.09%	6.13%	0.85%	3.85%	2.25%
2026/03/24	53.33%	0.7%	8.81%	1.98%	0.04%	17.68%	1.94%	1.07%	0.41%	0.37%
2026/03/25	29.62%	0.18%	9.6%	2.86%	4.63%	17.8%	5.87%	2.58%	1.82%	1.23%
2026/03/26	55.84%	3.48%	4.64%	3.81%	0.04%	4.37%	3.37%	0.8%	2.59%	2.61%
2026/03/27	49.81%	4.46%	7.32%	2.84%	3.68%	8.06%	4.58%	2.28%	2.44%	0.11%
2026/03/28	52.94%	3.53%	6.76%	3.18%	1.15%	6.48%	4.94%	0.66%	1.64%	0.19%
2026/03/29	33.15%	4.47%	11.74%	2.18%	2.79%	11.22%	8.31%	0.76%	4.71%	0.83%
2026/03/30	39.44%	6.78%	7.83%	1.96%	0.03%	8.42%	7.63%	2.67%	3.43%	1.66%
2026/03/31	64.23%	3.62%	3.09%	2.96%	2.65%	2.61%	1.84%	0.87%	0.3%	0.12%

rsvp.com.au
eventbrite.com.au
getyourguide.com
sydney.com
gazeboguys.com.au
viator.com
klook.com
carriageworks.com.au
groupon.com.au
extreme-marquees.com.au

In March 2026, rsvp.com.au dominated PPC spend, peaking at 64.23% on the 31st. Eventbrite.com.au fluctuated, ending at 3.62%. Getyourguide.com maintained steady activity, while viator.com saw a notable dip to 2.61% by month’s end.

Market Exposure

Competitor Count for AUS Hospitality Events & Conferences

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/03/01	83
2026/03/02	74
2026/03/03	68
2026/03/04	72
2026/03/05	60
2026/03/06	67
2026/03/07	68
2026/03/08	58
2026/03/09	59
2026/03/10	69
2026/03/11	66
2026/03/12	57
2026/03/13	52
2026/03/14	62
2026/03/15	59
2026/03/16	68
2026/03/17	61
2026/03/18	67
2026/03/19	55
2026/03/20	59
2026/03/21	57
2026/03/22	59
2026/03/23	65
2026/03/24	51
2026/03/25	62
2026/03/26	54
2026/03/27	48
2026/03/28	51
2026/03/29	64
2026/03/30	55
2026/03/31	62

March began with 83 advertisers, fluctuating throughout the month, reaching a low of 48 on March 27. The month concluded with 62 advertisers, reflecting a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Hospitality Events & Conferences

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
rsvp.com.au	7.87%
getyourguide.com	1.26%
klook.com	0.99%
headout.com	0.74%
vividsydney.com	0.39%
southaustralia.com	-0.57%
carriageworks.com.au	-0.6%
melbourne.vic.gov.au	-0.83%
extreme-marquees.com.au	-1.1%
eventbrite.com.au	-4.4%

Eventbrite.com.au saw a significant drop of 4.4%, while rsvp.com.au surged by 7.87%. Getyourguide.com gained 1.26%, and klook.com rose by 0.99%.

Campaign Efficiency

AUS Hospitality Events & Conferences Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	rsvp.com.au	getyourguide.com	viator.com	eventbrite.com.au	klook.com	gazeboguys.com.au	sydney.com	carriageworks.com.au	groupon.com.au	headout.com
2026/03/01	7.77%	13.27%	20.43%	4.17%	7.96%	3.25%	2.9%	1.57%	5.61%	2.05%
2026/03/02	7.8%	12.6%	11.81%	2.16%	9.66%	5.38%	0%	3.58%	5.49%	5.36%
2026/03/03	8.27%	14.77%	15.55%	4.45%	12.37%	2.54%	2.39%	0.54%	5.57%	10.63%
2026/03/04	3.31%	13.48%	14.39%	3.1%	12.53%	2.68%	1.73%	2.82%	5.5%	3.87%
2026/03/05	7.88%	18.27%	28.63%	5.45%	9.5%	0.82%	1.65%	2.68%	5.12%	0.58%
2026/03/06	14.32%	11.98%	11.16%	9.98%	8.05%	1.06%	2.68%	4.69%	4.65%	3.36%
2026/03/07	11.9%	12.74%	13.45%	7%	11.83%	1.79%	1.23%	3.11%	3.91%	5.98%
2026/03/08	13.7%	9.63%	9.47%	15.09%	8.53%	0.12%	5.56%	5.38%	3.75%	0.24%
2026/03/09	3.49%	15.01%	25.22%	8.62%	8.33%	3.56%	1.71%	2.02%	5.59%	0.65%
2026/03/10	5.38%	15.09%	27.53%	4.47%	8.04%	0.93%	0.59%	3.14%	5.84%	1.46%
2026/03/11	8.57%	16.33%	30.5%	2.85%	11.04%	0.05%	2.06%	0%	4.88%	2.71%
2026/03/12	10.67%	12.89%	13.52%	6.75%	10.55%	4.08%	3.67%	2.62%	7.19%	0.12%
2026/03/13	11.41%	14.75%	19.21%	2.49%	9.25%	4.58%	1.12%	0%	5.95%	0.25%
2026/03/14	15.31%	14.51%	13.69%	2.95%	11.49%	0.06%	3.44%	2.35%	6.83%	2.81%
2026/03/15	13.09%	13.84%	14.35%	0.74%	12.64%	1.96%	2.88%	0.92%	5.02%	3.57%
2026/03/16	3.32%	16.23%	24.4%	1.47%	10.97%	0.93%	1.2%	3.16%	7.09%	3.51%
2026/03/17	11.6%	15.83%	14.45%	0.48%	14.06%	2.26%	2.37%	1.68%	7.84%	4.91%
2026/03/18	7.84%	16.28%	15.17%	0.02%	13.72%	2.57%	1.13%	0.69%	5.52%	7.62%
2026/03/19	14.09%	13.53%	15.12%	0.96%	12.01%	3.61%	4%	0%	8.38%	5.17%
2026/03/20	14.51%	18.39%	14.64%	0.02%	9.64%	5.64%	2.5%	1.51%	5.93%	2.21%
2026/03/21	14.77%	16.16%	19.1%	3.65%	12.46%	2.27%	1.45%	1.35%	6.34%	5.11%
2026/03/22	10.03%	15.95%	17.15%	3.65%	14.42%	0.01%	2.69%	1.15%	4.51%	6.59%
2026/03/23	5.71%	23.19%	21.4%	1.42%	11.96%	2.23%	2.43%	1.03%	6.71%	1.18%
2026/03/24	19.34%	18.56%	33.34%	0.86%	5.22%	0.03%	1.74%	2.37%	2.16%	0.09%
2026/03/25	8.03%	19.11%	27.44%	0.04%	9.72%	4.11%	1.75%	2.98%	4.4%	0.1%
2026/03/26	25.57%	10.17%	10.01%	6.5%	8.7%	0.04%	3.2%	1.52%	6.29%	0.28%
2026/03/27	16.64%	15.55%	17.35%	6.1%	11.64%	3.78%	1.82%	2.9%	6.48%	0.81%
2026/03/28	19.01%	15.07%	14.04%	4.15%	12.71%	1.24%	2.33%	0.78%	4.59%	4.84%
2026/03/29	8.53%	18.15%	18.14%	4.68%	15.49%	2.18%	1.26%	0.72%	7.43%	2.93%
2026/03/30	11.2%	14.39%	14.22%	7.91%	14.04%	0.01%	1.15%	3.36%	7.54%	4.56%
2026/03/31	30.14%	7.71%	7.21%	6.36%	5.71%	3.85%	2.47%	1.31%	1.22%	1.14%

rsvp.com.au
getyourguide.com
viator.com
eventbrite.com.au
klook.com
gazeboguys.com.au
sydney.com
carriageworks.com.au
groupon.com.au
headout.com

In March 2026, rsvp.com.au’s impression share fluctuated, peaking at 30.14% on the 31st. Meanwhile, getyourguide.com saw a decline, ending at 7.71%. Viator.com led with a high of 33.34% on the 24th. Eventbrite.com.au struggled, with a low of 0.02% on the 18th. Klook.com maintained stability, closing at 5.71%. Gazeboguys.com.au had minimal impact, finishing at 3.85%. Sydney.com remained steady, ending at 2.47%. Carriageworks.com.au showed minor fluctuations, closing at 1.31%. Groupon.com.au’s share dropped to 1.22% by month’s end. Headout.com experienced volatility, concluding at 1.14%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Events & Conferences

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Events & Conferences - Last month

1
Eventbrite https://www.eventbrite.com.au › sell-tickets › online
Create Events and Sell Tickets — Optimize event attendance and discovery with Eventbrite. Built-in sales and marketing plus unlimited events and tickets on the #1 event platform. Outsmart The...
2
What's On Melbourne - Events, Attractions and More https://whatson.melbourne.vic.gov.au › whats-on › melbourne
Experience Melbourne's unmissable moments and activities today. Only in the City.
3
What's On In Sydney https://www.sydney.com › thingstodo › whatsonsydney
Official Sydney Travel Guide — There's Always Something New On In Sydney. Renew Your Plans With An Exciting Event. See What's Coming Up From Live Shows To Sporting...
4
Melbourne Top 10 Things to Do - Must-Do Activities of 2026 https://www.viator.com › things-to-do › melbourne
Don't just visit, experience Melbourne. Reserve your must-do activities and pay later.
5
Melbourne. Every Bit Different - Top Things To Do In Melbourne https://www.visitmelbourne.com
Zoo's & Aquariums. Striking Public Spaces & Architecture. Art & Museums. Bars & Cafes. Check Out The Top Attractions To See And Do In Melbourne And Victoria.

In the bustling world of events and attractions, Eventbrite shines as a powerhouse, offering seamless ticket sales and marketing. Meanwhile, Melbourne and Sydney captivate with their vibrant cultural offerings, from live shows to iconic attractions, promising unforgettable experiences.

Frequently Asked Questions

Why is the AUS Hospitality Events & Conferences March 2026 Report useful and how should I use it?

Why is the AUS Hospitality Events & Conferences March 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Hospitality Events & Conferences March 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Hospitality Events & Conferences March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Hospitality Events & Conferences March 2026 Report?

The AUS Hospitality Events & Conferences March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Hospitality Events & Conferences March 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Hospitality Events & Conferences March 2026 Report for?

The AUS Hospitality Events & Conferences March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Hospitality Events & Conferences - PPC Market Share Analysis March 2026