AUS Hospitality Events & Conferences - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Events & Conferences category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Hospitality Events & Conferences brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
rsvp.com.au	38.97
eventbrite.com.au	28.1
sydneyoperahouse.com	3.55
extreme-marquees.com.au	3.36
royalalberthall.com	1.54
melbourne.vic.gov.au	1.44
queensland.com	1.2
visitmelbourne.com	1.04
sydneytheatre.com.au	0.94
easyweddings.com.au	0.73
others	19.13

In the competitive landscape, RSVP.com.au leads with 38.97% click share, followed by Eventbrite.com.au at 28.1%. Others collectively hold 19.13%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Hospitality Events & Conferences brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	rsvp.com.au	sydneyoperahouse.com	extreme-marquees.com.au	eventbrite.com.au	easyweddings.com.au	hellotickets.com	humanitix.com	eppingclubevents.com.au	doltonehouse.com.au	thefreshcollective.com.au
2025/04/01	15.52%	4.09%	0.77%	10.65%	0%	6.16%	0%	10.99%	2.88%	2.54%
2025/04/02	30.47%	5.48%	3.87%	16.97%	0%	0%	0%	0%	0%	0%
2025/04/03	22.11%	0%	12.39%	12.16%	2.26%	5.3%	0%	0%	0%	0%
2025/04/04	21.93%	0%	7.09%	10.49%	5.41%	0%	0%	0%	8.82%	2.47%
2025/04/05	18.05%	5.06%	7.75%	13.14%	6.67%	0%	6.63%	0%	1.74%	5.14%
2025/04/06	11.76%	5.29%	3.39%	12.05%	3.83%	0%	0%	0%	1.82%	4.76%
2025/04/07	20.62%	8.73%	7.07%	9.59%	0%	5.07%	0%	0%	0%	0%
2025/04/08	14.09%	1.36%	23.07%	17.22%	0%	0%	0%	0%	0%	0%
2025/04/09	38.74%	0%	9.02%	9.09%	0%	6.93%	0%	0%	0%	0%
2025/04/10	24.13%	1.41%	16.14%	7.32%	0%	0%	8.67%	0%	0%	0%
2025/04/11	7.35%	3.33%	11.89%	10.89%	12.72%	0%	0%	0%	9.9%	0%
2025/04/12	0%	4.89%	9.83%	14.52%	0.16%	7.55%	8.51%	0%	2.72%	5.51%
2025/04/13	0%	2.73%	9.41%	7.1%	6.65%	5.54%	0%	3.3%	9.16%	1.95%
2025/04/14	1.02%	4.8%	14.63%	15.34%	5.64%	0%	0%	0%	2.16%	1.85%
2025/04/15	17.79%	0%	13.29%	6.12%	3.66%	0%	0%	11.48%	0%	1.94%
2025/04/16	16.32%	2.21%	3.2%	7.22%	4.22%	3.11%	0%	4.09%	5.16%	6.34%
2025/04/17	18.48%	4.13%	5.75%	4.73%	5.98%	6.91%	2.08%	10.48%	5.1%	0%
2025/04/18	19.07%	0%	2.66%	2.44%	0%	5.12%	8.31%	16.8%	0%	4.55%
2025/04/19	20.03%	1.89%	5.62%	10.02%	3.2%	0%	11.62%	0%	0%	6.26%
2025/04/20	11.76%	4.89%	4.88%	8.09%	0%	4.16%	4.69%	8.74%	1.3%	6.8%
2025/04/21	9.85%	0.05%	7.45%	6.7%	0%	0%	7.77%	0%	0%	0%
2025/04/22	13.87%	2.89%	15.85%	5.8%	0%	1.38%	10.2%	0%	0%	0%
2025/04/23	13.55%	4.11%	9.23%	7.73%	0%	0%	0%	0%	0%	0%
2025/04/24	15.64%	3.56%	8.58%	6.69%	4.92%	3.63%	0%	0%	7.71%	2.89%
2025/04/25	19.43%	1.42%	15.15%	12.6%	0%	0%	0%	0%	0%	0%
2025/04/26	10.75%	5.31%	9.2%	12.07%	1.93%	0%	0%	0%	0%	1.65%
2025/04/27	8.72%	4.71%	1.8%	15.21%	4.47%	4.75%	0%	0%	0%	0%
2025/04/28	15.91%	4.84%	5.69%	3.61%	0%	0%	0%	0%	4.26%	1.74%
2025/04/29	9.84%	4.75%	5.93%	3.43%	5.05%	0%	0%	7.34%	1.93%	0%
2025/04/30	11.53%	8.97%	6.9%	6.56%	3.86%	2.03%	0%	0%	0%	0%

April saw rsvp.com.au dominate with fluctuating spend, peaking at 38.74% on April 9. Humanitix.com and sydneyoperahouse.com showed consistent activity, while extreme-marquees.com.au surged on April 8. The month concluded with varied performances across domains.

Market Exposure

Competitor Count for AUS Hospitality Events & Conferences

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/04/01	136
2025/04/02	117
2025/04/03	128
2025/04/04	130
2025/04/05	133
2025/04/06	132
2025/04/07	130
2025/04/08	130
2025/04/09	112
2025/04/10	123
2025/04/11	117
2025/04/12	118
2025/04/13	121
2025/04/14	126
2025/04/15	110
2025/04/16	132
2025/04/17	118
2025/04/18	113
2025/04/19	130
2025/04/20	130
2025/04/21	123
2025/04/22	124
2025/04/23	122
2025/04/24	114
2025/04/25	115
2025/04/26	119
2025/04/27	121
2025/04/28	124
2025/04/29	128
2025/04/30	119

April saw fluctuating advertiser numbers, starting at 136 and ending at 119. Mid-month, numbers dipped to 110, but rebounded to 132, showing resilience.

Campaign Efficiency

Market Loss & Market Gains for AUS Hospitality Events & Conferences

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
rsvp.com.au	4.26%
sydneyoperahouse.com	0.92%
sydney.com	0.8%
blastentertainment.com.au	0.69%
aleapcastlehire.com.au	0.53%
visitmelbourne.com	-0.52%
australianturfclub.com.au	-0.58%
extreme-marquees.com.au	-0.86%
melbourne.vic.gov.au	-1.3%
eventbrite.com.au	-6.59%

Eventbrite.com.au saw a significant drop of 6.59% in click share, while rsvp.com.au experienced a notable increase of 4.26%.

Campaign Efficiency

AUS Hospitality Events & Conferences Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	rsvp.com.au	eventbrite.com.au	sydneyoperahouse.com	gazeboguys.com.au	extreme-marquees.com.au	sydneytheatre.com.au	queensland.com	visitmelbourne.com	humanitix.com	craft.org.au
2025/04/01	21.79%	18.61%	2.49%	0.05%	0.56%	3.32%	3.96%	1.52%	0%	0%
2025/04/02	35.21%	26.32%	2.82%	5.65%	2.8%	3.76%	3.2%	0.2%	0%	1.72%
2025/04/03	28.27%	21.13%	0%	7.23%	9.04%	3.02%	1.65%	0.16%	0%	2.76%
2025/04/04	31.7%	17.55%	0%	0.05%	5.31%	2.82%	3.97%	1.72%	0%	0%
2025/04/05	25.05%	23.83%	3.04%	3.5%	5.69%	2.43%	1.41%	1.18%	3.4%	0%
2025/04/06	18.9%	24.26%	3.6%	0.02%	2.97%	3.6%	2.55%	1.4%	0%	1.32%
2025/04/07	28.92%	15.76%	4.91%	1.35%	5.29%	3.01%	2.77%	3.86%	0%	0%
2025/04/08	22.96%	25.79%	0.77%	5.94%	14.8%	3.06%	1.77%	1.4%	0%	0%
2025/04/09	46.37%	14.27%	0%	0.02%	6.7%	3.8%	1.56%	1.85%	0%	1.43%
2025/04/10	30.68%	13.76%	0.82%	1.58%	12.7%	4.91%	3.01%	1.59%	4.59%	0%
2025/04/11	15.38%	23%	2.46%	0.02%	10.7%	1.64%	4.81%	0.04%	0%	0%
2025/04/12	0%	28.36%	3.37%	1.63%	8.01%	5.06%	1.84%	5.09%	4.73%	3.16%
2025/04/13	0%	16.18%	2.16%	0.1%	9.1%	5.05%	1.99%	2.42%	0%	3.24%
2025/04/14	2.46%	29.37%	3.27%	0.02%	11.92%	1.96%	1.96%	2.18%	0%	5.35%
2025/04/15	28.96%	11.81%	0%	0.01%	11.3%	2.81%	1.53%	5.75%	0%	3.39%
2025/04/16	27.33%	15.72%	1.68%	0.01%	3.11%	2.24%	1.91%	1.04%	0%	1.68%
2025/04/17	30.38%	11.35%	3.38%	1.3%	6%	1.35%	0.37%	2.49%	3.78%	1.24%
2025/04/18	39.37%	5.35%	0%	0.02%	2.86%	3.82%	0%	0.03%	5.35%	0%
2025/04/19	25.82%	17.82%	1.06%	0.01%	4.68%	1.59%	3.03%	1.96%	5.94%	0.79%
2025/04/20	18.56%	15.13%	3.16%	0.01%	3.82%	2.25%	1.6%	1.51%	2.52%	2.32%
2025/04/21	19.51%	12.5%	0.02%	0.02%	5.52%	0.74%	2.63%	2.75%	4.17%	0%
2025/04/22	20.19%	10.97%	1.71%	2.81%	13.03%	3.1%	2.27%	0.01%	5.49%	0.9%
2025/04/23	21.85%	14.52%	2.61%	0.09%	7.78%	2.59%	2.91%	0%	0%	3.13%
2025/04/24	27.57%	13.74%	2.47%	0.01%	7.17%	2.45%	1.75%	1.12%	0%	2.25%
2025/04/25	26.78%	23.36%	1.33%	0.01%	11.64%	0.6%	1.7%	0%	0%	0%
2025/04/26	18.81%	21.87%	3.36%	2.26%	6.81%	3.34%	3.04%	0%	0%	2.04%
2025/04/27	15%	28.03%	3.01%	3.88%	1.27%	3%	0.89%	2.43%	0%	1.5%
2025/04/28	26.42%	7.18%	3.2%	0.01%	4.32%	4.48%	3.23%	2.37%	0%	2.35%
2025/04/29	19.83%	7.41%	3.31%	0.24%	5.18%	2.64%	0.36%	1.23%	0%	0%
2025/04/30	17.02%	12.82%	6.05%	5.78%	5.66%	5.29%	3.51%	0.06%	0%	0%

In April 2025, rsvp.com.au led with fluctuating impressions, peaking at 46.37% on April 9. Eventbrite.com.au saw a decline, ending at 12.82%. Sydneyoperahouse.com rose steadily, finishing at 6.05%. Gazeboguys.com.au and extreme-marquees.com.au showed sporadic spikes, while humanitix.com maintained moderate levels. Sydneytheatre.com.au and queensland.com had consistent low shares. Craft.org.au and visitmelbourne.com remained minor players.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Events & Conferences

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Madison Square Garden Tickets https://www.hellotickets.com
Madison Square Garden — Enjoy Madison Square Garden New York Events with Hellotickets.com. Last tickets on sale!
2
What's Happening in Brisbane https://www.queensland.com › brisbane › events
Local Events for Everyone — Taste Local Produce, Dance to Music, Enjoy the Arts, Experience Brisbane. Experience the best events Brisbane has on offer. Join in the fun.
3
Sydney Opera House https://www.sydneyoperahouse.com
Book Tickets Now — Dog Man: The Musical, Mimi's Symphony, You are the Sun and more. Explore autumn school holiday events at Sydney Opera House.
4
Sydney Opera House Shows | Explore the 2025 Season https://www.sydneytheatre.com.au
See Sydney Theatre Company performances showing at the Opera House in Sydney. Book Now!
5
Melbourne. Every Bit Different - Major Events Calendar 2025 https://www.visitmelbourne.com › whats-on
What's On? A Packed Calendar Of Food & Wine, Sport, Art, Live Music & Multicultural Event. A Packed Calendar Of Events Ensures There's...

In the vibrant world of PPC advertising, five top performers emerge, each weaving a unique narrative. Hellotickets.com invites you to the iconic Madison Square Garden, promising last-minute ticket thrills. Queensland.com paints Brisbane as a cultural tapestry, urging you to taste, dance, and experience. Sydneyoperahouse.com and sydneytheatre.com.au both spotlight the Sydney Opera House, offering a blend of musical and theatrical wonders. Meanwhile, visitmelbourne.com entices with Melbourne’s diverse event calendar, celebrating food, art, and multiculturalism. Each ad captivates with its promise of unforgettable experiences.

Frequently Asked Questions

Why is the AUS Hospitality Events & Conferences April 2025 Report useful and how should I use it?

Why is the AUS Hospitality Events & Conferences April 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Hospitality Events & Conferences April 2025 Report
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How often is the data updated?

Data within the AUS Hospitality Events & Conferences April 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Hospitality Events & Conferences April 2025 Report?

The AUS Hospitality Events & Conferences April 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Hospitality Events & Conferences April 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Hospitality Events & Conferences April 2025 Report for?

The AUS Hospitality Events & Conferences April 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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AUS Hospitality Events & Conferences - PPC Market Share Analysis April 2025

Share of Clicks for top 10 AUS Hospitality Events & Conferences brands

Share of Spend for the top 10 AUS Hospitality Events & Conferences brands

Competitor Count for AUS Hospitality Events & Conferences

Market Loss & Market Gains for AUS Hospitality Events & Conferences

AUS Hospitality Events & Conferences Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Events & Conferences

Frequently Asked Questions

Why is the AUS Hospitality Events & Conferences April 2025 Report useful and how should I use it?

Why is the AUS Hospitality Events & Conferences April 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the AUS Hospitality Events & Conferences April 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this AUS Hospitality Events & Conferences April 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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