AUS Hospitality Events & Conferences - PPC Market Share Analysis October 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Events & Conferences category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Events & Conferences – AUS

Google AI Overview visibility for Hospitality Events & Conferences AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 8.59874802229
91.4012519777
8%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 31
69
31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 14%
Transactional 11%
Navigational 13%
Seasonal 1%
Local 9%
Problem Solving 5%

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Market Exposure

Share of Clicks for top 10 AUS Hospitality Events & Conferences brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
eventbrite.com.au 26.61
extreme-marquees.com.au 6.65
feverup.com 6.18
getyourguide.com 4.01
carriageworks.com.au 2.97
viator.com 2.35
sydneyfringe.com 2.12
sydneyoperahouse.com 2.04
sydney.com 1.97
craft.org.au 1.95
others 43.15
  • eventbrite.com.au - 26.61%
  • extreme-marquees.com.au - 6.65%
  • feverup.com - 6.18%
  • getyourguide.com - 4.01%
  • carriageworks.com.au - 2.97%
  • viator.com - 2.35%
  • sydneyfringe.com - 2.12%
  • sydneyoperahouse.com - 2.04%
  • sydney.com - 1.97%
  • craft.org.au - 1.95%
  • others - 43.15%

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Eventbrite.com.au leads with 26.61% click share, while ‘others’ collectively hold 43.15%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Hospitality Events & Conferences brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date eventbrite.com.au feverup.com getyourguide.com carriageworks.com.au sydneyfringe.com docksidegroup.com.au craft.org.au extreme-marquees.com.au trybooking.com sydneyoperahouse.com
2025/10/01 13.42% 3.88% 3.77% 1.28% 0.71% 1.01% 5.28% 4.41% 0% 2.93%
2025/10/02 17.51% 3.3% 2.27% 2.42% 0.86% 3.94% 3.53% 2.94% 4.44% 2.12%
2025/10/03 16.57% 5.64% 2.38% 2.75% 0.98% 2.31% 3.22% 10.82% 0% 4.29%
2025/10/04 45.98% 1.71% 1.99% 1.77% 1.35% 0% 1.02% 9.29% 0% 2.43%
2025/10/05 45.34% 1.38% 2.91% 4.85% 2.84% 2.68% 1.15% 7.07% 0% 0%
2025/10/06 30.21% 6.51% 2.99% 6.19% 4.46% 0.58% 4.32% 7.21% 0% 3.73%
2025/10/07 35.97% 7.54% 3.66% 1.85% 1.2% 1.41% 3.28% 1.46% 0% 0%
2025/10/08 27.72% 4.54% 2.26% 3.75% 1.9% 2.46% 2.2% 5.86% 5.07% 7.06%
2025/10/09 21.33% 8.49% 1.75% 0.72% 1.53% 4.5% 2.77% 12.65% 4.75% 1.59%
2025/10/10 24.36% 7.97% 2.33% 4.08% 0.59% 2.47% 1.16% 5.59% 4.04% 2.47%
2025/10/11 35.12% 12.64% 2.67% 2.47% 0.69% 0.78% 1.49% 4.3% 0% 0%
2025/10/12 25.22% 9.22% 3.05% 9.58% 0.11% 0% 1.68% 0.5% 0% 0.98%
2025/10/13 18.51% 6.5% 4.25% 0% 0.16% 2.97% 0% 2.43% 8.31% 1.28%
2025/10/14 15.48% 9.66% 1.47% 5.63% 4.69% 3.53% 0.87% 7.48% 4.28% 3.6%
2025/10/15 28.49% 4.61% 2.26% 4.31% 3.64% 1.44% 0% 0.96% 0% 3.02%
2025/10/16 28.11% 2.59% 3.34% 0.76% 0.85% 2.56% 0.76% 14.42% 0% 3.35%
2025/10/17 25.54% 4.13% 3.1% 1.31% 0.05% 3.37% 0% 11.29% 4.2% 0.03%
2025/10/18 38.73% 2.91% 3.08% 1.23% 2.58% 1.47% 0.88% 4.13% 0% 2.15%
2025/10/19 31.98% 3.57% 2.17% 1.89% 5.09% 1.07% 1.61% 13.22% 0% 1.65%
2025/10/20 19.43% 9.02% 6.08% 3.91% 4.93% 5.64% 0% 3.84% 0% 1.45%
2025/10/21 29.6% 4.3% 2.55% 0.66% 1.4% 2.57% 2.67% 3.9% 4.33% 3.48%
2025/10/22 33.01% 3.07% 6.23% 0% 1.36% 2.24% 0.88% 2.75% 6.37% 1.09%
2025/10/23 21.94% 6.06% 8.14% 2.36% 1.16% 0% 1.14% 8.56% 5.64% 2.32%
2025/10/24 30.64% 5.62% 4.53% 1.94% 3% 0% 2.86% 2.39% 0% 1.02%
2025/10/25 34.51% 3.35% 5.46% 3.22% 0.5% 0.56% 0.83% 6.42% 3.17% 2.03%
2025/10/26 30.48% 6.37% 6.29% 1.93% 1.11% 0% 2.83% 5.85% 4.43% 2.58%
2025/10/27 25.02% 5.86% 7.21% 3.78% 2.46% 5.85% 1.28% 3.85% 0% 4.7%
2025/10/28 24.11% 4.83% 5.9% 5.37% 0.71% 0% 3.22% 9.75% 5.02% 0%
2025/10/29 37.39% 7.41% 5.07% 3.18% 1.51% 1.16% 1.37% 4.65% 4.42% 0%
2025/10/30 28.32% 5.3% 5.73% 6.38% 5.42% 0% 0.55% 7.33% 4.74% 0%
2025/10/31 29.92% 7.9% 4.5% 3.83% 3.6% 2.61% 2.2% 1.92% 0% 0%
  • eventbrite.com.au
  • feverup.com
  • getyourguide.com
  • carriageworks.com.au
  • sydneyfringe.com
  • docksidegroup.com.au
  • craft.org.au
  • extreme-marquees.com.au
  • trybooking.com
  • sydneyoperahouse.com

Copyright © Adthena. All rights reserved.

Eventbrite.com.au led October with fluctuating spend, peaking at 45.98 on the 4th. Feverup.com saw a steady rise, ending at 7.90. Trybooking.com maintained moderate activity, while Sydneyoperahouse.com had minimal fluctuations. Getyourguide.com showed consistent growth, closing at 4.50. Carriageworks.com.au and Sydneyfringe.com had varied trends, with docksidegroup.com.au and craft.org.au showing sporadic activity. Extreme-marquees.com.au experienced significant peaks, notably on the 16th. The month concluded with diverse spending patterns across domains.

Market Exposure

Competitor Count for AUS Hospitality Events & Conferences

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/10/01 133
2025/10/02 141
2025/10/03 134
2025/10/04 134
2025/10/05 133
2025/10/06 138
2025/10/07 123
2025/10/08 130
2025/10/09 129
2025/10/10 127
2025/10/11 124
2025/10/12 115
2025/10/13 114
2025/10/14 116
2025/10/15 122
2025/10/16 121
2025/10/17 123
2025/10/18 123
2025/10/19 120
2025/10/20 119
2025/10/21 124
2025/10/22 111
2025/10/23 111
2025/10/24 119
2025/10/25 123
2025/10/26 116
2025/10/27 114
2025/10/28 118
2025/10/29 116
2025/10/30 116
2025/10/31 119

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October began with 133 advertisers, peaking at 141 on the 2nd. A decline followed, reaching a low of 111 on the 22nd and 23rd. The month concluded with 119 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Hospitality Events & Conferences

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
getyourguide.com 2.75%
viator.com 1.72%
hyatt.com 1.46%
sydney.com 0.83%
sydneytheatre.com.au 0.74%
visitmelbourne.com -0.7%
carriageworks.com.au -0.85%
feverup.com -0.86%
paperlesspost.com -0.91%
extreme-marquees.com.au -1.11%

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GetYourGuide.com soared with a 2.75% click share increase, while Extreme-Marquees.com.au dropped by 1.11%. Viator.com and Hyatt.com also saw positive gains, contrasting with declines for PaperlessPost.com and Feverup.com.

Campaign Efficiency

AUS Hospitality Events & Conferences Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date eventbrite.com.au feverup.com sydneyfringe.com viator.com carriageworks.com.au craft.org.au getyourguide.com sydney.com extreme-marquees.com.au sydneyoperahouse.com
2025/10/01 9.69% 5.48% 0.68% 3.67% 1.29% 6.34% 2.08% 1.48% 4.27% 2.69%
2025/10/02 10.91% 5.06% 1.11% 4.69% 2.74% 4.9% 1.57% 2.7% 2.5% 1.96%
2025/10/03 11.68% 6.78% 1.26% 2.57% 3.09% 4.12% 1.43% 2.27% 10.92% 3.93%
2025/10/04 35.59% 2.48% 1.92% 2.62% 2.18% 1.58% 1.7% 1.58% 11.16% 2.68%
2025/10/05 39.03% 1.5% 3.39% 2.32% 5.78% 1.6% 2.32% 0% 8.24% 0%
2025/10/06 23.55% 7.46% 5.76% 3.79% 7.18% 5.38% 2.21% 2.43% 7.94% 4.12%
2025/10/07 28.82% 9.57% 1.23% 3.03% 2% 4.62% 4% 0% 1.14% 0%
2025/10/08 24.49% 5.04% 2.4% 2.66% 4.81% 3.27% 1.64% 0% 5.56% 7.16%
2025/10/09 18.56% 9.68% 2% 1.1% 1.19% 2.97% 1.42% 2.18% 12.75% 2.18%
2025/10/10 20.97% 8.83% 0.98% 4.24% 4.74% 1.6% 2.24% 2.97% 5.16% 3.21%
2025/10/11 31.31% 14.13% 1.15% 3.36% 2.98% 1.86% 2.07% 1.86% 4.19% 0%
2025/10/12 23.24% 10.3% 0.04% 4.26% 8.71% 2.49% 2.46% 2.49% 0.16% 1.24%
2025/10/13 20% 8.65% 0.07% 3.05% 0% 0% 3.09% 2.15% 1.6% 2.15%
2025/10/14 12.95% 14.58% 4.6% 1.91% 5.25% 0.85% 1% 2.88% 8.79% 3.54%
2025/10/15 27.81% 5.63% 3.22% 2.44% 4.04% 0% 1.82% 0% 0.62% 3.39%
2025/10/16 24.33% 3.73% 1.33% 2.71% 1.3% 1.08% 2.72% 2.37% 14.46% 3.65%
2025/10/17 23.54% 4.85% 0.02% 3.21% 1.43% 0% 2.41% 0.9% 12.3% 0.01%
2025/10/18 35.98% 3.48% 3.52% 5.76% 1.75% 0.88% 2.94% 3.68% 4.05% 2.5%
2025/10/19 28.56% 4.88% 4.82% 5.7% 1.85% 1.85% 1.36% 5% 14.57% 1.86%
2025/10/20 18.33% 10.41% 4.91% 6.3% 3.93% 0% 4.54% 4.65% 4.5% 1.97%
2025/10/21 27.81% 5.21% 2% 2.47% 1.08% 2.7% 1.52% 1.98% 3.85% 3.96%
2025/10/22 32.04% 3.86% 1.37% 4.18% 0% 1.36% 4.2% 1.63% 2.4% 1.65%
2025/10/23 19.22% 6.67% 1.03% 10.06% 2.04% 2.55% 7.02% 3.27% 8.96% 2.24%
2025/10/24 28.45% 6.46% 3.29% 8.27% 2.26% 3.07% 2.08% 5.12% 2.37% 1.13%
2025/10/25 30.19% 3.49% 0.79% 6.49% 4.06% 0.66% 3.3% 1.58% 6.88% 2.65%
2025/10/26 29.64% 6.17% 0.96% 8.59% 1.9% 2.86% 3.83% 2.29% 6.91% 3.22%
2025/10/27 21.52% 6.18% 2.27% 5.88% 4.04% 1.13% 8.52% 0% 3.96% 4.91%
2025/10/28 21.96% 4.65% 1.11% 3.91% 5.06% 3.31% 3.17% 0% 11.83% 0%
2025/10/29 34.94% 8.53% 1.87% 1.78% 3.54% 1.86% 6.09% 1.86% 5.26% 0%
2025/10/30 25.3% 6.76% 5.97% 3.06% 5.97% 0.71% 4.32% 3.64% 8.98% 0%
2025/10/31 26.41% 7.66% 4.62% 4.57% 4.09% 2.27% 2.16% 1.88% 1.55% 0%
  • eventbrite.com.au
  • feverup.com
  • sydneyfringe.com
  • viator.com
  • carriageworks.com.au
  • craft.org.au
  • getyourguide.com
  • sydney.com
  • extreme-marquees.com.au
  • sydneyoperahouse.com

Copyright © Adthena. All rights reserved.

Eventbrite.com.au dominated October with fluctuating impressions, peaking at 39.03% on the 5th. Feverup.com saw a steady rise, while extreme-marquees.com.au had notable spikes. The month ended with Eventbrite leading, despite some volatility.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Events & Conferences

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Events & Conferences - Last month
  1. 1
    Eventbrite https://www.eventbrite.com.au

    Create Events and Sell Tickets — Amplify your event reach, drive repeat revenue and maximize your cashflow with Eventbrite. Eventbrite is the easiest way to get your events discovered and build a thriving fanbase.

  2. 2
    Candlelight Sydney https://www.feverup.com

    A Unique Musical Experience — Candlelight concerts have already welcomed more than 3M attendees in more than 100 cities. Enjoy a wide variety of themes and genres: classical, jazz...

  3. 3
    Madison Square Garden Schedule | Madison Square Garden... https://www.hellotickets.com

    Enjoy Madison Square Garden New York Events with Hellotickets.com. Last tickets on sale!

  4. 4
    What's Happening in Brisbane https://www.queensland.com › brisbane › events

    Local Events for Everyone — Taste Local Produce, Dance to Music, Enjoy the Arts, Experience Brisbane. Experience the best events Brisbane has on offer. Join in the fun.

  5. 5
    What's On in Sydney | Your Official Guide to Sydney https://www.sydney.com › events › sydney

    The Sydney Calendar Is Full Of Vibrant, Exciting, Intriguing And Memorable Experiences. Get Ready For A Festival Frenzy In Sydney For Experiencing...

Copyright © Adthena. All rights reserved.

Eventbrite’s ad highlights ease and revenue growth, while Feverup’s Candlelight Sydney offers unique musical experiences. Hellotickets promotes exclusive Madison Square Garden events. Queensland.com and Sydney.com focus on local cultural events, showcasing vibrant city life.

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