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AUS Hospitality Events & Conferences - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Events & Conferences category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Events & Conferences – AUS

Google AI Overview visibility for Hospitality Events & Conferences AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 9.41628801118
90.5837119888
9%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 14
86
14%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 1%
Navigational 3%
Seasonal 0%
Local 10%
Problem Solving 3%

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Market Exposure

Share of Clicks for top 10 AUS Hospitality Events & Conferences brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
rsvp.com.au 24.73
viator.com 12.57
getyourguide.com 10.98
eventbrite.com.au 10.54
klook.com 8.37
sydney.com 4.12
groupon.com.au 3.97
headout.com 2.7
sydneyoperahouse.com 1.91
melbourne.vic.gov.au 1.53
others 18.58
  • rsvp.com.au - 24.73%
  • viator.com - 12.57%
  • getyourguide.com - 10.98%
  • eventbrite.com.au - 10.54%
  • klook.com - 8.37%
  • sydney.com - 4.12%
  • groupon.com.au - 3.97%
  • headout.com - 2.7%
  • sydneyoperahouse.com - 1.91%
  • melbourne.vic.gov.au - 1.53%
  • others - 18.58%

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC for hospitality and events, RSVP.com.au leads with 24.73% click share. Others collectively hold 18.58%, while Viator.com captures 12.57%, showcasing diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 AUS Hospitality Events & Conferences brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date rsvp.com.au eventbrite.com.au getyourguide.com sydney.com gazeboguys.com.au viator.com klook.com carriageworks.com.au groupon.com.au extreme-marquees.com.au
2026/03/01 6.66% 4.82% 8.76% 7.15% 5.62% 13.91% 5.01% 1.93% 3.65% 1.24%
2026/03/02 27.39% 1.89% 8.13% 0% 6.05% 8.08% 5.99% 2.85% 3.2% 3.88%
2026/03/03 32.38% 4.17% 8.55% 4.13% 3.2% 8.56% 5.6% 0.49% 2.08% 2.7%
2026/03/04 11.39% 3.02% 8.81% 3.11% 3.62% 9.61% 6.41% 2.66% 3.16% 2.87%
2026/03/05 27.14% 5.1% 12.04% 3.01% 1.01% 20.06% 5.64% 2.12% 3.41% 4.23%
2026/03/06 39.31% 6.9% 6.32% 3.48% 0.99% 5.21% 2.65% 3.16% 2.13% 1.63%
2026/03/07 40.21% 5.92% 6.48% 2.02% 2.09% 6.39% 3.76% 2.97% 1.33% 2.51%
2026/03/08 38.86% 10.27% 4.72% 7.58% 0.21% 5.29% 3.15% 3.31% 1.17% 0.62%
2026/03/09 14.6% 8.92% 10.37% 4.12% 4.91% 15.17% 5.94% 1.94% 3.6% 1.23%
2026/03/10 21.64% 4.41% 9.17% 1.22% 1.18% 17.61% 4.53% 3.21% 2.73% 0.22%
2026/03/11 34.14% 2.85% 9.75% 3.71% 0.13% 17.82% 6.99% 0% 2.31% 0.97%
2026/03/12 30.53% 5.54% 6.52% 5.08% 4.08% 7.47% 4.62% 1.77% 2.91% 3.49%
2026/03/13 33.26% 2.19% 8.36% 1.48% 4.62% 12.87% 4.63% 0% 2.91% 2.39%
2026/03/14 46.85% 2.3% 7.04% 5.52% 0.12% 6.93% 4.47% 1.69% 2.41% 0.15%
2026/03/15 41.26% 0.62% 6.87% 4.14% 2.05% 7.95% 6.29% 0.68% 2.17% 3.35%
2026/03/16 15.07% 1.75% 11.34% 2.67% 1.54% 20.43% 6.51% 2.46% 3.61% 1.59%
2026/03/17 39.85% 0.36% 8.64% 4.33% 2.59% 8.14% 7.09% 1.43% 4.23% 2.26%
2026/03/18 28.81% 0.11% 9.68% 1.81% 3.4% 9.98% 8.1% 0.62% 2.76% 0.27%
2026/03/19 42.49% 0.64% 6.82% 5.81% 3.58% 7.92% 5.06% 0% 2.99% 0.06%
2026/03/20 43.77% 0.1% 7.76% 4.18% 5.86% 6.58% 4.07% 1.3% 2.04% 0.24%
2026/03/21 44.6% 2.78% 8.16% 2.36% 2.32% 11.29% 6.17% 1.19% 3.19% 0.03%
2026/03/22 34.87% 3.06% 9.06% 5% 0.02% 11.8% 8.23% 1.13% 2.49% 1.08%
2026/03/23 19.65% 1.52% 14.76% 4.85% 2.91% 16.09% 6.13% 0.85% 3.85% 2.25%
2026/03/24 53.33% 0.7% 8.81% 1.98% 0.04% 17.68% 1.94% 1.07% 0.41% 0.37%
2026/03/25 29.62% 0.18% 9.6% 2.86% 4.63% 17.8% 5.87% 2.58% 1.82% 1.23%
2026/03/26 55.84% 3.48% 4.64% 3.81% 0.04% 4.37% 3.37% 0.8% 2.59% 2.61%
2026/03/27 49.81% 4.46% 7.32% 2.84% 3.68% 8.06% 4.58% 2.28% 2.44% 0.11%
2026/03/28 52.94% 3.53% 6.76% 3.18% 1.15% 6.48% 4.94% 0.66% 1.64% 0.19%
2026/03/29 33.15% 4.47% 11.74% 2.18% 2.79% 11.22% 8.31% 0.76% 4.71% 0.83%
2026/03/30 39.44% 6.78% 7.83% 1.96% 0.03% 8.42% 7.63% 2.67% 3.43% 1.66%
2026/03/31 64.23% 3.62% 3.09% 2.96% 2.65% 2.61% 1.84% 0.87% 0.3% 0.12%
  • rsvp.com.au
  • eventbrite.com.au
  • getyourguide.com
  • sydney.com
  • gazeboguys.com.au
  • viator.com
  • klook.com
  • carriageworks.com.au
  • groupon.com.au
  • extreme-marquees.com.au

Copyright © Adthena. All rights reserved.

In March 2026, rsvp.com.au dominated PPC spend, peaking at 64.23% on the 31st. Eventbrite.com.au fluctuated, ending at 3.62%. Getyourguide.com maintained steady activity, while viator.com saw a notable dip to 2.61% on the 31st.

Market Exposure

Competitor Count for AUS Hospitality Events & Conferences

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 83
2026/03/02 74
2026/03/03 68
2026/03/04 72
2026/03/05 60
2026/03/06 67
2026/03/07 68
2026/03/08 58
2026/03/09 59
2026/03/10 69
2026/03/11 66
2026/03/12 57
2026/03/13 52
2026/03/14 62
2026/03/15 59
2026/03/16 68
2026/03/17 61
2026/03/18 67
2026/03/19 55
2026/03/20 59
2026/03/21 57
2026/03/22 59
2026/03/23 65
2026/03/24 51
2026/03/25 62
2026/03/26 54
2026/03/27 48
2026/03/28 51
2026/03/29 64
2026/03/30 55
2026/03/31 62

Copyright © Adthena. All rights reserved.

March began with 83 advertisers, peaking early, then fluctuating. Mid-month saw a dip to 48, but it rebounded to 62 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Hospitality Events & Conferences

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
rsvp.com.au 7.87%
getyourguide.com 1.26%
klook.com 0.99%
headout.com 0.74%
vividsydney.com 0.39%
southaustralia.com -0.57%
carriageworks.com.au -0.6%
melbourne.vic.gov.au -0.83%
extreme-marquees.com.au -1.1%
eventbrite.com.au -4.4%

Copyright © Adthena. All rights reserved.

In the past month, rsvp.com.au surged with a 7.87% click share increase, while eventbrite.com.au faced a 4.4% decline.

Campaign Efficiency

AUS Hospitality Events & Conferences Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date rsvp.com.au getyourguide.com viator.com eventbrite.com.au klook.com gazeboguys.com.au sydney.com carriageworks.com.au groupon.com.au headout.com
2026/03/01 7.77% 13.27% 20.43% 4.17% 7.96% 3.25% 2.9% 1.57% 5.61% 2.05%
2026/03/02 7.8% 12.6% 11.81% 2.16% 9.66% 5.38% 0% 3.58% 5.49% 5.36%
2026/03/03 8.27% 14.77% 15.55% 4.45% 12.37% 2.54% 2.39% 0.54% 5.57% 10.63%
2026/03/04 3.31% 13.48% 14.39% 3.1% 12.53% 2.68% 1.73% 2.82% 5.5% 3.87%
2026/03/05 7.88% 18.27% 28.63% 5.45% 9.5% 0.82% 1.65% 2.68% 5.12% 0.58%
2026/03/06 14.32% 11.98% 11.16% 9.98% 8.05% 1.06% 2.68% 4.69% 4.65% 3.36%
2026/03/07 11.9% 12.74% 13.45% 7% 11.83% 1.79% 1.23% 3.11% 3.91% 5.98%
2026/03/08 13.7% 9.63% 9.47% 15.09% 8.53% 0.12% 5.56% 5.38% 3.75% 0.24%
2026/03/09 3.49% 15.01% 25.22% 8.62% 8.33% 3.56% 1.71% 2.02% 5.59% 0.65%
2026/03/10 5.38% 15.09% 27.53% 4.47% 8.04% 0.93% 0.59% 3.14% 5.84% 1.46%
2026/03/11 8.57% 16.33% 30.5% 2.85% 11.04% 0.05% 2.06% 0% 4.88% 2.71%
2026/03/12 10.67% 12.89% 13.52% 6.75% 10.55% 4.08% 3.67% 2.62% 7.19% 0.12%
2026/03/13 11.41% 14.75% 19.21% 2.49% 9.25% 4.58% 1.12% 0% 5.95% 0.25%
2026/03/14 15.31% 14.51% 13.69% 2.95% 11.49% 0.06% 3.44% 2.35% 6.83% 2.81%
2026/03/15 13.09% 13.84% 14.35% 0.74% 12.64% 1.96% 2.88% 0.92% 5.02% 3.57%
2026/03/16 3.32% 16.23% 24.4% 1.47% 10.97% 0.93% 1.2% 3.16% 7.09% 3.51%
2026/03/17 11.6% 15.83% 14.45% 0.48% 14.06% 2.26% 2.37% 1.68% 7.84% 4.91%
2026/03/18 7.84% 16.28% 15.17% 0.02% 13.72% 2.57% 1.13% 0.69% 5.52% 7.62%
2026/03/19 14.09% 13.53% 15.12% 0.96% 12.01% 3.61% 4% 0% 8.38% 5.17%
2026/03/20 14.51% 18.39% 14.64% 0.02% 9.64% 5.64% 2.5% 1.51% 5.93% 2.21%
2026/03/21 14.77% 16.16% 19.1% 3.65% 12.46% 2.27% 1.45% 1.35% 6.34% 5.11%
2026/03/22 10.03% 15.95% 17.15% 3.65% 14.42% 0.01% 2.69% 1.15% 4.51% 6.59%
2026/03/23 5.71% 23.19% 21.4% 1.42% 11.96% 2.23% 2.43% 1.03% 6.71% 1.18%
2026/03/24 19.34% 18.56% 33.34% 0.86% 5.22% 0.03% 1.74% 2.37% 2.16% 0.09%
2026/03/25 8.03% 19.11% 27.44% 0.04% 9.72% 4.11% 1.75% 2.98% 4.4% 0.1%
2026/03/26 25.57% 10.17% 10.01% 6.5% 8.7% 0.04% 3.2% 1.52% 6.29% 0.28%
2026/03/27 16.64% 15.55% 17.35% 6.1% 11.64% 3.78% 1.82% 2.9% 6.48% 0.81%
2026/03/28 19.01% 15.07% 14.04% 4.15% 12.71% 1.24% 2.33% 0.78% 4.59% 4.84%
2026/03/29 8.53% 18.15% 18.14% 4.68% 15.49% 2.18% 1.26% 0.72% 7.43% 2.93%
2026/03/30 11.2% 14.39% 14.22% 7.91% 14.04% 0.01% 1.15% 3.36% 7.54% 4.56%
2026/03/31 30.14% 7.71% 7.21% 6.36% 5.71% 3.85% 2.47% 1.31% 1.22% 1.14%
  • rsvp.com.au
  • getyourguide.com
  • viator.com
  • eventbrite.com.au
  • klook.com
  • gazeboguys.com.au
  • sydney.com
  • carriageworks.com.au
  • groupon.com.au
  • headout.com

Copyright © Adthena. All rights reserved.

In March 2026, rsvp.com.au saw fluctuating ad impressions, peaking at 30.14% on the 31st. getyourguide.com maintained a steady presence, while viator.com experienced a significant spike mid-month. eventbrite.com.au’s share dwindled, contrasting with klook.com’s consistent performance. The month concluded with rsvp.com.au leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Events & Conferences

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Events & Conferences - Last month
  1. 1
    Eventbrite https://www.eventbrite.com.au › sell-tickets › online

    Create Events and Sell Tickets — Optimize event attendance and discovery with Eventbrite. Built-in sales and marketing plus unlimited events and tickets on the #1 event platform. Outsmart The...

  2. 2
    What's On Melbourne - Events, Attractions and More https://whatson.melbourne.vic.gov.au › whats-on › melbourne

    Experience Melbourne's unmissable moments and activities today. Only in the City.

  3. 3
    What's On In Sydney https://www.sydney.com › thingstodo › whatsonsydney

    Official Sydney Travel Guide — There's Always Something New On In Sydney. Renew Your Plans With An Exciting Event. See What's Coming Up From Live Shows To Sporting...

  4. 4
    Melbourne Top 10 Things to Do - Must-Do Activities of 2026 https://www.viator.com › things-to-do › melbourne

    Don't just visit, experience Melbourne. Reserve your must-do activities and pay later.

  5. 5
    Melbourne. Every Bit Different | Top Things To Do In Melbourne https://www.visitmelbourne.com

    Zoo's & Aquariums. Striking Public Spaces & Architecture. Art & Museums. Bars & Cafes. Check Out The Top Attractions To See And Do In Melbourne And Victoria.

Copyright © Adthena. All rights reserved.

In the bustling world of event promotion, Eventbrite shines with its promise of optimized attendance and unlimited events. Meanwhile, Melbourne and Sydney captivate with their vibrant offerings, from unmissable city moments to exciting live shows. Viator and Visit Melbourne entice with must-do activities and top attractions, ensuring unforgettable experiences.

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