AUS Hospitality Events & Conferences - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Events & Conferences category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Hospitality Events & Conferences AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	15.1327433628
	84.8672566372

15%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	7
	93

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	7%
Transactional	1%
Navigational	15%
Seasonal	0%
Local	3%
Problem Solving	0%

Market Exposure

Share of Clicks for top 10 AUS Hospitality Events & Conferences brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
eventbrite.com.au	69.79
sydney.com	3.76
extreme-marquees.com.au	2.36
sydneyoperahouse.com	1.83
melbourne.vic.gov.au	1.49
viator.com	1.47
feverup.com	1.36
visitmelbourne.com	1.29
southaustralia.com	1.26
redballoon.com.au	1.24
others	14.15

eventbrite.com.au - 69.79%
sydney.com - 3.76%
extreme-marquees.com.au - 2.36%
sydneyoperahouse.com - 1.83%
melbourne.vic.gov.au - 1.49%
viator.com - 1.47%
feverup.com - 1.36%
visitmelbourne.com - 1.29%
southaustralia.com - 1.26%
redballoon.com.au - 1.24%
others - 14.15%

Eventbrite.com.au dominates with 69.79% click share, overshadowing others at 14.15%. Sydney.com follows at 3.76%, while Extreme-marquees.com.au holds 2.36%.

Market Exposure

Share of Spend for the top 10 AUS Hospitality Events & Conferences brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	eventbrite.com.au	sydney.com	extreme-marquees.com.au	viator.com	feverup.com	carriageworks.com.au	getyourguide.com	sydneyoperahouse.com	redballoon.com.au	sydneyfringe.com
2025/12/01	31.31%	8.87%	3.99%	3.83%	7.54%	2.54%	3.2%	3.74%	3.47%	2.12%
2025/12/02	40.19%	5.16%	5.87%	1.76%	4.29%	2.21%	1.03%	0%	2.45%	0.01%
2025/12/03	17.33%	4.58%	5.97%	1.55%	5.26%	2.89%	1.34%	2.13%	7.24%	3.33%
2025/12/04	36.2%	8.42%	8.52%	2.83%	9.64%	1.91%	1.74%	2.85%	5.93%	3.36%
2025/12/05	45.81%	6.48%	6.37%	4.42%	2.24%	0%	3.12%	0%	1.46%	2.28%
2025/12/06	39.46%	7.88%	10.45%	1.6%	0.48%	4.03%	1.54%	0.68%	1.45%	5.42%
2025/12/07	29.42%	10.62%	7.33%	1.51%	1.57%	1.79%	2.17%	3.46%	1.72%	2.68%
2025/12/08	25.56%	4.74%	2.82%	2.03%	4.19%	2.7%	1.91%	2.33%	2.04%	1.74%
2025/12/09	22.17%	14.35%	5.5%	1.72%	0.58%	2.18%	2.67%	0%	2.78%	4.88%
2025/12/10	17.56%	16.37%	5.77%	3.09%	2.92%	2.98%	3.14%	2.06%	1.88%	4.31%
2025/12/11	27.64%	10.48%	13.66%	1.37%	0.92%	3.51%	0.98%	4.36%	2.35%	1.94%
2025/12/12	27.68%	5.25%	9.41%	1.24%	1.97%	23.75%	1.39%	2.48%	1.29%	0.94%
2025/12/13	41.35%	9.76%	0.75%	4.4%	2.06%	1.66%	2.95%	2.32%	3.02%	2.95%
2025/12/14	36.84%	4.93%	7.06%	2.55%	1.8%	4.79%	1.74%	2.21%	1.75%	0.38%
2025/12/15	51.8%	0%	4.06%	2.4%	1.87%	0%	2.65%	2.46%	2.89%	0%
2025/12/16	38.95%	0%	8.12%	2.21%	1.64%	3.21%	1.67%	5.26%	2.78%	3.32%
2025/12/17	35.31%	0%	5.71%	2%	1.82%	15.25%	1.26%	4.64%	2.71%	4.63%
2025/12/18	19.18%	8.34%	6.12%	7.83%	1.15%	8%	4.84%	3.67%	0.53%	2.52%
2025/12/19	21.68%	11.67%	7.05%	3.35%	5.1%	3.58%	4.54%	2.13%	1.89%	2.24%
2025/12/20	32.38%	16.64%	2.65%	3.1%	3.66%	3.98%	0.95%	0.01%	2.44%	6.67%
2025/12/21	47.38%	3.31%	3.64%	6.17%	1.99%	5.31%	2.32%	0.02%	4.68%	2.63%
2025/12/22	59.8%	0%	4.61%	1.63%	0.68%	0%	0.77%	0.04%	2.94%	1.29%
2025/12/23	39.65%	0%	8.45%	4.74%	0.69%	2.13%	4.38%	6.08%	3.71%	0%
2025/12/24	48.15%	4.84%	3.57%	3.54%	0.13%	6.12%	2.84%	2.55%	3.45%	3.86%
2025/12/25	33.84%	15.75%	7.67%	7.55%	5.69%	4.1%	2.94%	0%	4.5%	2.51%
2025/12/26	30.33%	6.55%	10.77%	7.94%	3.63%	4.51%	2.02%	2.66%	4.03%	10.23%
2025/12/27	37.01%	4.09%	7.46%	5.28%	3.41%	1.13%	2.74%	4.23%	5.46%	1.03%
2025/12/28	23.1%	8.24%	6.9%	3.91%	2.14%	31.44%	2.44%	0%	2.06%	1.13%
2025/12/29	38.9%	2.68%	3.91%	10.73%	1.11%	1.49%	2.25%	1.21%	1.79%	3.17%
2025/12/30	31.36%	7.56%	13.4%	5.46%	1.42%	4.48%	3.19%	2.54%	0.38%	3.98%
2025/12/31	26.42%	16.01%	13.88%	6.91%	1.93%	1.67%	1.57%	1.46%	1.17%	0.01%

eventbrite.com.au
sydney.com
extreme-marquees.com.au
viator.com
feverup.com
carriageworks.com.au
getyourguide.com
sydneyoperahouse.com
redballoon.com.au
sydneyfringe.com

Eventbrite.com.au led December with fluctuating spend, peaking at 59.80 on the 22nd. Sydney.com saw a notable rise on the 31st, reaching 16.01. Extreme-marquees.com.au and viator.com had consistent activity, while feverup.com and carriageworks.com.au showed sporadic spikes. The month concluded with diverse spending patterns across domains.

Market Exposure

Competitor Count for AUS Hospitality Events & Conferences

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/12/01	83
2025/12/02	87
2025/12/03	95
2025/12/04	86
2025/12/05	84
2025/12/06	88
2025/12/07	92
2025/12/08	99
2025/12/09	91
2025/12/10	94
2025/12/11	92
2025/12/12	94
2025/12/13	89
2025/12/14	80
2025/12/15	85
2025/12/16	80
2025/12/17	89
2025/12/18	79
2025/12/19	86
2025/12/20	71
2025/12/21	72
2025/12/22	61
2025/12/23	65
2025/12/24	60
2025/12/25	60
2025/12/26	61
2025/12/27	64
2025/12/28	59
2025/12/29	66
2025/12/30	64
2025/12/31	61

December began with 83 advertisers, peaking at 99 on the 8th. A decline followed, ending the month at 61.

Campaign Efficiency

Market Loss & Market Gains for AUS Hospitality Events & Conferences

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
viator.com	1.64%
visitmelbourne.com	1.31%
getyourguide.com	0.6%
melbourne.vic.gov.au	0.57%
sydney.com	0.52%
musicaviva.com.au	-0.29%
brisbanepowerhouse.org	-0.48%
queensland.com	-0.67%
sydneyoperahouse.com	-1.13%
royalalberthall.com	-1.78%

Viator.com and VisitMelbourne.com surged in click share, while RoyalAlbertHall.com and SydneyOperaHouse.com experienced declines.

Campaign Efficiency

AUS Hospitality Events & Conferences Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	eventbrite.com.au	extreme-marquees.com.au	viator.com	sydney.com	visitmelbourne.com	feverup.com	carriageworks.com.au	getyourguide.com	redballoon.com.au	sydneyfringe.com
2025/12/01	36.9%	2.65%	3.8%	3.41%	0.02%	8.04%	2.62%	3.19%	1.4%	1.88%
2025/12/02	49.8%	4.9%	1.73%	2.33%	0.06%	5.06%	2.03%	0.55%	1.45%	0.02%
2025/12/03	24.38%	5.07%	0.81%	1.81%	0.06%	6.88%	3%	0.75%	4.59%	3.92%
2025/12/04	42.14%	5.61%	2.26%	3.43%	0.04%	11.78%	1.3%	1.3%	6.38%	2.61%
2025/12/05	46.6%	4.3%	3.19%	2.21%	0.09%	1.62%	0%	2.07%	0.87%	1.84%
2025/12/06	49.09%	7.37%	0.92%	3.09%	0.09%	0.39%	3.73%	0.88%	0.78%	6.98%
2025/12/07	44.34%	6.55%	1.34%	4.57%	0.07%	1.43%	1.44%	1.89%	1.14%	2.68%
2025/12/08	32.55%	1.94%	1.65%	1.97%	0.71%	5.06%	2.55%	1.67%	1.26%	1.98%
2025/12/09	27.87%	4.86%	1.09%	5.89%	0.9%	0.92%	2.16%	2.52%	1.65%	5.52%
2025/12/10	24.28%	5.33%	2.86%	6.5%	1.73%	2.96%	2.87%	2.86%	1.17%	4.54%
2025/12/11	35.72%	11.08%	0.89%	3.87%	0.06%	1.54%	3.63%	0.55%	1.61%	2.67%
2025/12/12	40.55%	8.51%	0.73%	2.26%	0.07%	2.98%	4.38%	1.24%	0.89%	1.71%
2025/12/13	47.86%	0.37%	3.24%	3.97%	3.08%	2.16%	0.99%	2.49%	3.12%	1.99%
2025/12/14	43.93%	5.49%	2.02%	2.01%	3.2%	1.68%	3.59%	1.62%	1.12%	0.36%
2025/12/15	56.06%	2.26%	1.3%	0%	3%	1.94%	0%	1.92%	2.66%	0%
2025/12/16	42.05%	5.95%	0.95%	0%	3.18%	2.08%	2.6%	1.24%	3.1%	2.61%
2025/12/17	39.52%	3.33%	1.6%	0%	2.22%	1.38%	8.59%	1.08%	2.65%	3.76%
2025/12/18	23.69%	4.65%	9.85%	2.7%	4.09%	1.15%	5.67%	5.38%	0.29%	2.18%
2025/12/19	22.77%	3.98%	3.29%	4.78%	4.28%	5.4%	2.16%	4.57%	2.73%	1.84%
2025/12/20	38.45%	1.75%	3.01%	5.49%	3.62%	3.91%	3.19%	0.49%	2.61%	6.4%
2025/12/21	51.81%	2.2%	4.71%	1.41%	4.27%	1.99%	3.39%	1.56%	4.89%	2.31%
2025/12/22	63.91%	2.59%	1.27%	0%	5.42%	0.5%	0%	0.33%	1.37%	1.71%
2025/12/23	40.73%	4.88%	5.05%	0%	5.67%	0.44%	1.28%	4.48%	2.96%	0%
2025/12/24	50.58%	2.17%	4.07%	1.62%	7.15%	0.14%	5.38%	2.54%	2.18%	4.31%
2025/12/25	38.12%	6.64%	6.46%	5.35%	1.97%	6.43%	3.94%	2.82%	5.71%	3.17%
2025/12/26	35.37%	8.95%	6.75%	2.85%	1.89%	4.01%	3.25%	1.99%	5.92%	9.46%
2025/12/27	41.79%	5.27%	4.53%	1.38%	4.19%	2.77%	1.38%	2.95%	3.42%	1.39%
2025/12/28	36.06%	7.11%	6.33%	3.62%	1.35%	2.83%	6.8%	4.58%	2.49%	2.18%
2025/12/29	41.82%	2.22%	9.09%	1.2%	1.79%	1.5%	0.96%	2.48%	0.8%	2.42%
2025/12/30	37.88%	10.57%	5.09%	2.7%	1.5%	1.22%	4.95%	2.79%	0.19%	4.97%
2025/12/31	31.72%	11.83%	7.04%	5.91%	4.4%	2.27%	1.48%	1.08%	0.73%	0.01%

eventbrite.com.au
extreme-marquees.com.au
viator.com
sydney.com
visitmelbourne.com
feverup.com
carriageworks.com.au
getyourguide.com
redballoon.com.au
sydneyfringe.com

Eventbrite.com.au dominated December with fluctuating impressions, peaking at 63.91% on the 22nd. Extreme-marquees.com.au and viator.com showed modest gains, while sydney.com and visitmelbourne.com had sporadic spikes. Feverup.com and carriageworks.com.au experienced varied trends. The month concluded with eventbrite.com.au leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Events & Conferences

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Events & Conferences - Last month

1
Heavy Duty Marquee Sale - Extreme Marquees Australia https://www.extreme-marquees.com.au
Robust Marquee For Sale. Delivery Australia Wide. Custom Printing Available. Top Quality.
2
Whats On In Perth https://www.feverup.com
A Unique Musical Experience — Candlelight concerts have already welcomed more than 3M attendees in more than 100 cities. Enjoy a wide variety of themes and genres: classical, jazz, pop, movie soundtracks + more.
3
What's On in Sydney | Sydney Events Galore https://www.sydney.com › events › sydney
The Sydney Calendar Is Full Of Vibrant, Exciting, Intriguing And Memorable Experiences. Get Ready For A Festival Frenzy In Sydney For Experiencing Unforgettable Thrills.
4
Melbourne Top 10 Things to Do - Must-Do Activities of 2026 https://www.viator.com › things-to-do › melbourne
Use Reserve Now & Pay Later to Secure the Melbourne Tours You Don't Want to Miss. Book Now
5
Melbourne. Every Bit Different - What's On This Week https://www.visitmelbourne.com › whats-on
What's On? A Packed Calendar Of Food, Wine, Sport, Art, Live Music & Multicultural Events. A Packed Calendar Of Events Ensures There's Always A Party In Every Corner Of This State.

In the vibrant world of Google PPC, five top-performing ads paint a picture of Australia’s bustling event scene. Extreme Marquees Australia stands out with its robust, customizable marquees, promising quality and nationwide delivery. Feverup.com entices with unique candlelight concerts, a musical journey across genres. Sydney.com invites you to a festival frenzy, offering unforgettable thrills. Viator.com highlights Melbourne’s must-do activities, emphasizing flexibility with “Reserve Now & Pay Later.” Visitmelbourne.com showcases a diverse calendar, ensuring every corner of the state is alive with events. These ads capture the essence of Australia’s dynamic hospitality and events industry.

Frequently Asked Questions

Why is the AUS Hospitality Events & Conferences December 2025 Report useful and how should I use it?

Why is the AUS Hospitality Events & Conferences December 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Hospitality Events & Conferences December 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Hospitality Events & Conferences December 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Hospitality Events & Conferences December 2025 Report?

The AUS Hospitality Events & Conferences December 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Hospitality Events & Conferences December 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Hospitality Events & Conferences December 2025 Report for?

The AUS Hospitality Events & Conferences December 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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AUS Hospitality Events & Conferences - PPC Market Share Analysis December 2025