AUS Hospitality Museums & Art Galleries - PPC Market Share Analysis October 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Museums & Art Galleries category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Museums & Art Galleries – AUS

Google AI Overview visibility for Hospitality Museums & Art Galleries AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 3.48521272432
96.5147872757
3%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 35
65
35%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 13%
Transactional 17%
Navigational 1%
Seasonal 0%
Local 6%
Problem Solving 12%

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Market Exposure

Share of Clicks for top 10 AUS Hospitality Museums & Art Galleries brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
australian.museum 60.54
gioia.com.au 6.67
aboriginal-art-australia.com 6.57
getyourguide.com 3.09
culturalattractionsofaustralia.com 2.49
mca.com.au 2.06
sydney.com 1.91
raintreeart.com.au 1.61
sovereignhill.com.au 1.37
visitmelbourne.com 1.36
others 12.33
  • australian.museum - 60.54%
  • gioia.com.au - 6.67%
  • aboriginal-art-australia.com - 6.57%
  • getyourguide.com - 3.09%
  • culturalattractionsofaustralia.com - 2.49%
  • mca.com.au - 2.06%
  • sydney.com - 1.91%
  • raintreeart.com.au - 1.61%
  • sovereignhill.com.au - 1.37%
  • visitmelbourne.com - 1.36%
  • others - 12.33%

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In the PPC landscape, australian.museum dominates with 60.54% click share, overshadowing others at 12.33%. Meanwhile, gioia.com.au and aboriginal-art-australia.com capture 6.67% and 6.57%, respectively.

Market Exposure

Share of Spend for the top 10 AUS Hospitality Museums & Art Galleries brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date australian.museum getyourguide.com culturalattractionsofaustralia.com mca.com.au sovereignhill.com.au museumofbrisbane.com.au sydney.com gioia.com.au aboriginal-art-australia.com raintreeart.com.au
2025/10/01 68.93% 1.86% 1.45% 0.57% 2.41% 0.02% 0% 10.76% 4.38% 1.79%
2025/10/02 66.66% 4.58% 1.81% 4.38% 3.54% 0.01% 0.67% 0% 0% 0%
2025/10/03 62.68% 4.86% 2.22% 6.96% 3.94% 0.65% 6.03% 0% 0% 0%
2025/10/04 68.15% 3.25% 2.54% 2.2% 2.62% 1.42% 2.72% 8.01% 2.82% 0%
2025/10/05 65.62% 2.01% 3.25% 0.98% 1.92% 1.94% 2.5% 1.9% 9.02% 1.91%
2025/10/06 44.66% 1.57% 1.86% 1.13% 0.81% 0% 0.45% 13.93% 29.05% 1.33%
2025/10/07 72.42% 4.69% 0.13% 2.41% 1.01% 5.93% 1.59% 0% 0% 0%
2025/10/08 44.94% 2.02% 2.38% 1.98% 0% 0% 0.05% 1.78% 35.13% 0%
2025/10/09 58.46% 5.71% 2.7% 5.98% 1.44% 5.36% 2.7% 0% 0% 0%
2025/10/10 72.81% 3.7% 3.32% 4.48% 0.79% 0% 2.26% 0% 0% 0%
2025/10/11 47.24% 1.19% 2.28% 0.9% 1.01% 0% 2.15% 3.27% 31.75% 0.73%
2025/10/12 71.72% 2.6% 2.86% 3.27% 0.72% 1.57% 3.34% 0% 3.75% 0%
2025/10/13 65.29% 2.65% 2.16% 7.86% 0% 0% 0.38% 12.91% 0% 0%
2025/10/14 62.3% 3.51% 1.03% 0.41% 0% 5.61% 1.54% 5.87% 1.58% 0%
2025/10/15 47.75% 2.51% 3% 0.53% 0.37% 2.92% 1.24% 21.91% 0% 6.74%
2025/10/16 63.98% 3.84% 3.56% 4.86% 0.64% 2.1% 2.64% 0% 0% 0%
2025/10/17 68.1% 3.91% 2.05% 6.39% 0% 1.81% 2.15% 0% 0% 0%
2025/10/18 76.39% 2.83% 0.36% 0.39% 0% 4.88% 0.64% 1.38% 3.87% 2.48%
2025/10/19 63.29% 2.02% 0.69% 0% 0.34% 1.49% 1.36% 9.57% 3.99% 4.39%
2025/10/20 48.46% 1.64% 3.44% 0% 0% 0.01% 1.22% 28.22% 0.73% 0.88%
2025/10/21 44.16% 2.12% 2.33% 0.39% 0.65% 2.68% 3.51% 14.88% 7.61% 7.9%
2025/10/22 77.03% 4.89% 2.94% 0% 1.34% 0.02% 1.92% 0% 0% 0%
2025/10/23 76.26% 4.94% 2.23% 1% 0.75% 0% 1.74% 0% 0% 0%
2025/10/24 67.17% 5.05% 2.91% 2.1% 1.77% 2.04% 1.38% 0% 0% 0%
2025/10/25 78.06% 4.51% 0.76% 0% 0.87% 3.11% 0.89% 0% 0% 0%
2025/10/26 69.04% 2.16% 1.61% 0% 1.05% 0.01% 0.28% 3.9% 6.23% 5.78%
2025/10/27 49.69% 3.93% 2.56% 0% 2% 0.01% 1.82% 19.75% 5.68% 2.9%
2025/10/28 71.04% 4.75% 1.21% 0.93% 1.34% 0.01% 1.16% 5.73% 0.95% 0.95%
2025/10/29 59.87% 4.95% 2.4% 0% 3.19% 1.55% 1.06% 4.78% 3.17% 1.13%
2025/10/30 71.79% 4.26% 2.8% 2.92% 1.97% 0.96% 2.58% 0% 0% 0%
2025/10/31 67.54% 5.71% 4.01% 3.46% 2.73% 1.76% 0.38% 0% 0% 0%
  • australian.museum
  • getyourguide.com
  • culturalattractionsofaustralia.com
  • mca.com.au
  • sovereignhill.com.au
  • museumofbrisbane.com.au
  • sydney.com
  • gioia.com.au
  • aboriginal-art-australia.com
  • raintreeart.com.au

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Australian.museum dominated October’s PPC landscape, peaking at 78.06% on the 25th. Getyourguide.com saw a steady rise, ending at 5.71%. Gioia.com.au fluctuated, reaching 28.22% on the 20th. The month concluded with diverse spend shares.

Market Exposure

Competitor Count for AUS Hospitality Museums & Art Galleries

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/10/01 129
2025/10/02 129
2025/10/03 124
2025/10/04 127
2025/10/05 123
2025/10/06 132
2025/10/07 124
2025/10/08 127
2025/10/09 127
2025/10/10 127
2025/10/11 137
2025/10/12 134
2025/10/13 132
2025/10/14 137
2025/10/15 140
2025/10/16 132
2025/10/17 132
2025/10/18 135
2025/10/19 134
2025/10/20 135
2025/10/21 139
2025/10/22 131
2025/10/23 127
2025/10/24 150
2025/10/25 147
2025/10/26 148
2025/10/27 149
2025/10/28 147
2025/10/29 146
2025/10/30 147
2025/10/31 143

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October saw a dynamic shift in distinct advertisers, starting at 129 and peaking at 150 mid-month. The month concluded with a slight dip to 143, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Hospitality Museums & Art Galleries

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
australian.museum 3.83%
gioia.com.au 3.69%
raintreeart.com.au 1.66%
getyourguide.com 0.66%
oliveetoriel.com 0.56%
culturalattractionsofaustralia.com -0.36%
horizonkheopsexperience.com -0.43%
sydney.com -0.53%
mca.com.au -2.27%
aboriginal-art-australia.com -7.91%

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Australian.museum and gioia.com.au lead with click share gains, while aboriginal-art-australia.com faces a significant decline.

Campaign Efficiency

AUS Hospitality Museums & Art Galleries Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date australian.museum getyourguide.com culturalattractionsofaustralia.com mca.com.au sovereignhill.com.au viator.com sydney.com gioia.com.au aboriginal-art-australia.com raintreeart.com.au
2025/10/01 65.22% 1.48% 2.29% 0.87% 2.34% 2.24% 0% 10.97% 4.7% 1.57%
2025/10/02 63.07% 4.27% 2.39% 4.57% 3.49% 2.31% 0.71% 0% 0% 0%
2025/10/03 53.54% 5.84% 2.68% 9.4% 3.57% 3.4% 7.56% 0% 0% 0%
2025/10/04 61.95% 3.43% 3.73% 3.49% 3.02% 1.91% 3.34% 6.73% 2.69% 0%
2025/10/05 63.9% 2.01% 4.16% 1.28% 2.09% 3.16% 3% 1.4% 6.98% 1.4%
2025/10/06 42.03% 1.63% 2.08% 1.73% 1.1% 1.25% 0.61% 13.76% 29.48% 0.98%
2025/10/07 67.69% 6.18% 0.14% 2.82% 0.86% 2.65% 3.84% 0% 0% 0%
2025/10/08 45.07% 2.08% 3.07% 2.59% 0% 1.61% 0.05% 1.8% 32.32% 0%
2025/10/09 54.24% 5.73% 3.67% 6.38% 2.02% 3.4% 3.33% 0% 0% 0%
2025/10/10 68.5% 3.45% 4.17% 4.96% 1.16% 1.88% 2.41% 0% 0% 0%
2025/10/11 48.33% 1.18% 2.6% 1.16% 1.71% 1.33% 2.34% 3.05% 28.18% 0.76%
2025/10/12 69.83% 2.61% 3.63% 3.72% 1.18% 2.08% 3.48% 0% 3.15% 0%
2025/10/13 65.41% 2.22% 3.86% 9.71% 0% 2.92% 0.53% 8.27% 0% 0%
2025/10/14 59.75% 2.95% 1.35% 1.46% 0% 2.19% 1.67% 5.09% 1.7% 0%
2025/10/15 46.24% 2.16% 3.28% 0.46% 0.56% 1.55% 1.43% 20.88% 0% 7.46%
2025/10/16 60.85% 3.05% 4.1% 4.56% 0.79% 3.09% 3.28% 0% 0% 0%
2025/10/17 65.42% 3.31% 3.12% 6.77% 0% 3.35% 3.01% 0% 0% 0%
2025/10/18 74.76% 2.53% 0.49% 0.49% 0% 1.9% 0.93% 1.52% 4.57% 3.05%
2025/10/19 62.52% 1.98% 0.98% 0% 0.49% 2.33% 1.61% 9.2% 5.26% 2.63%
2025/10/20 43.17% 1.12% 4.33% 0% 0% 1.84% 1.64% 29.85% 1.03% 1.03%
2025/10/21 41.26% 1.76% 2.47% 0.31% 0.76% 1.81% 3.55% 15.23% 8.12% 9.14%
2025/10/22 76.63% 3.51% 3.43% 0% 1.76% 3.27% 2.94% 0% 0% 0%
2025/10/23 77.8% 3.45% 2.98% 1% 0.91% 2.96% 1.96% 0% 0% 0%
2025/10/24 67.6% 4.24% 3% 2.55% 1.99% 2.85% 1.45% 0% 0% 0%
2025/10/25 76.86% 3.82% 0.94% 0% 1.04% 2.35% 1.23% 0% 0% 0%
2025/10/26 66.61% 1.27% 2.01% 0% 1.21% 1.94% 0.28% 4.32% 6.48% 6.48%
2025/10/27 47.95% 3.2% 2.66% 0% 1.82% 1.42% 2.37% 24.28% 4.86% 2.43%
2025/10/28 67.63% 4.03% 1.52% 1.14% 1.53% 2.34% 1.59% 8.19% 1.37% 1.37%
2025/10/29 59.93% 3.76% 2.9% 0% 3.82% 2.42% 0.99% 5.11% 3.41% 1.7%
2025/10/30 69.36% 2.91% 3.98% 3.32% 2.6% 3.16% 3.78% 0% 0% 0%
2025/10/31 66.74% 5.27% 4.74% 4.23% 3.09% 1.55% 0.54% 0% 0% 0%
  • australian.museum
  • getyourguide.com
  • culturalattractionsofaustralia.com
  • mca.com.au
  • sovereignhill.com.au
  • viator.com
  • sydney.com
  • gioia.com.au
  • aboriginal-art-australia.com
  • raintreeart.com.au

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October saw australian.museum dominate with fluctuating impressions, peaking at 77.8%. Meanwhile, getyourguide.com and gioia.com.au experienced modest shares. By month’s end, australian.museum maintained a strong lead.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Museums & Art Galleries

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Museums & Art Galleries - Last month
  1. 1
    Australian Museum https://www.australian.museum

    Complete information on the Australian Museum website. View now! View More Information on This & Other Topics on the Australian Museum Website.

  2. 2
    Sydney Tourist Attractions https://www.culturalattractionsofaustralia.com

    Premium Cultural Experiences — Visit the Cultural Attractions of Australia website for details, pricing and how to book. Enjoy unprecedented access to some of Sydney’s most celebrated cultural attractions. Dining packages.

  3. 3
    9 Best Museums in Sydney Not To Miss | 9 of the best museums https://www.getyourguide.com

    From world-famous artworks at the Art Gallery of New South Wales to hidden gems like the Chau Chak Wing Museum, these are the best museums in Sydney. Must-see attractions. Top-rated things to do.

  4. 4
    Museums In Sydney https://www.sydney.com › thingstodo › museums

    Your Official Guide to Sydney — Find All You Need to Know with the Official Sydney Guide. Uncover Incredible Experiences. Start...

  5. 5
    Melbourne. Every Bit Different | Melbourne Museum Exhibitions https://www.visitmelbourne.com › museums

    From History To Hands-on Science, Find Exhibits Ready To Amaze Kids & Grown-ups Alike. Bring The Kids & Make The Most Of Victoria's Interactive Museums.

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In the vibrant world of Google’s SERP, the Australian Museum captivates with its promise of comprehensive insights. Meanwhile, Cultural Attractions of Australia entices with premium experiences and exclusive access. GetYourGuide highlights Sydney’s must-see museums, while Sydney.com offers an official guide to uncover incredible experiences. VisitMelbourne.com invites families to explore interactive exhibits, blending history with hands-on science.

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