AUS Hospitality Museums & Art Galleries - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Museums & Art Galleries category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Hospitality Museums & Art Galleries brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
australian.museum	74.89
ngv.vic.gov.au	3.47
museumsvictoria.com.au	2.68
sydney.com	2.63
sea.museum	1.75
museumofbrisbane.com.au	1.74
madametussauds.com	1.43
britishmuseum.org	1.14
sovereignhill.com.au	1.11
nma.gov.au	1.07
others	8.09

In the PPC landscape, australian.museum dominates with 74.89% click share, overshadowing others at 8.09%. Meanwhile, ngv.vic.gov.au captures 3.47%, and museumsvictoria.com.au holds 2.68%.

Market Exposure

Share of Spend for the top 10 AUS Hospitality Museums & Art Galleries brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	australian.museum	getyourguide.com	viator.com	museumofbrisbane.com.au	sydney.com	madametussauds.com	vangoghmuseum.nl	britishmuseum.org	nationalgallery.org.uk	ngv.vic.gov.au
2025/04/01	37.88%	2.6%	2.6%	6.88%	2.42%	2.33%	3.07%	2.97%	1.43%	18.9%
2025/04/02	66.54%	2.05%	2.71%	0%	3.38%	0.3%	2.42%	1.36%	1.13%	9.37%
2025/04/03	72.27%	2.72%	3.31%	0%	1.32%	0.5%	1.34%	2.3%	1.57%	1.6%
2025/04/04	63.18%	2.35%	2.61%	3.27%	1.59%	1.96%	1.64%	2.95%	1.66%	4.22%
2025/04/05	80.75%	2.23%	2.68%	0%	1.43%	0.91%	2.18%	1.05%	0.8%	2.08%
2025/04/06	75.19%	2.76%	3.17%	1.33%	1.23%	1.52%	1.37%	1.49%	0.71%	0%
2025/04/07	68.71%	3.64%	3.67%	2.08%	3.9%	0.75%	2.64%	2.15%	1.26%	0%
2025/04/08	83.38%	2.59%	2.42%	0%	0.04%	0.18%	1.6%	0.91%	0.68%	0%
2025/04/09	72.04%	3.39%	3.33%	0%	3.57%	0%	3.17%	2.27%	0.72%	0%
2025/04/10	69.45%	4.4%	4.3%	0%	2.14%	1.19%	2.52%	1.21%	0.88%	0%
2025/04/11	71.38%	2.84%	2.6%	0%	2%	0.76%	2.71%	2.01%	0.78%	0%
2025/04/12	76.94%	2.39%	2.77%	6.22%	0.05%	0%	2.23%	2.11%	0.73%	0%
2025/04/13	58.41%	4.38%	4.4%	3.27%	3.35%	2.29%	3.23%	2.92%	1.51%	0%
2025/04/14	79.5%	3.37%	3.19%	0%	0.01%	1.3%	2.35%	1.4%	0.51%	0%
2025/04/15	73.12%	3.52%	3.28%	1.78%	3.91%	2.98%	2.76%	1.05%	0.19%	0%
2025/04/16	66.13%	3.11%	3.49%	4.61%	2.19%	0.36%	2.07%	1.23%	0.83%	0%
2025/04/17	38.57%	7.85%	7.55%	9.53%	5.19%	4.62%	4.91%	3.31%	1.17%	0%
2025/04/18	79.12%	1.28%	1.57%	2.32%	2.2%	0%	1.69%	1.95%	0.36%	0%
2025/04/19	79.63%	3.03%	2.34%	0%	1.9%	0.75%	1.59%	1.47%	0.53%	0%
2025/04/20	69.94%	3.4%	3%	4.15%	0.02%	4.5%	2.66%	1.96%	0.59%	0%
2025/04/21	45.31%	7.59%	7.11%	6.09%	1.55%	4.59%	4.7%	2.69%	0.77%	0%
2025/04/22	48.74%	6.65%	7.04%	5.66%	1.34%	0.68%	3.73%	1.47%	1.57%	0%
2025/04/23	70.59%	4.32%	3.41%	2.14%	3.04%	1.94%	1.77%	1.58%	0.77%	0%
2025/04/24	52.86%	7.99%	6.78%	0%	3.82%	3.09%	5.12%	1.15%	1.21%	0%
2025/04/25	69.62%	3.78%	4.45%	3.86%	0.93%	2.09%	2.68%	2.35%	0.53%	0%
2025/04/26	60.22%	5.68%	5.92%	5.05%	4.59%	0.91%	3.33%	1.69%	1.78%	0%
2025/04/27	61.74%	5.38%	4.65%	6.02%	1.93%	1.28%	2.6%	2.69%	0.52%	0%
2025/04/28	55.03%	5.24%	5.62%	10.22%	0.19%	4.64%	3.44%	2.28%	0.43%	0%
2025/04/29	57.81%	3.92%	3.81%	1.75%	4.98%	1.37%	2.72%	1.27%	0.74%	0%
2025/04/30	62.45%	5.28%	4.98%	4.01%	3.85%	3.27%	3.13%	1.51%	0.6%	0%

April saw australian.museum dominate with a peak spend share of 83.38% on the 8th. Meanwhile, getyourguide.com and viator.com experienced fluctuations, peaking mid-month. The month concluded with australian.museum maintaining a strong presence.

Market Exposure

Competitor Count for AUS Hospitality Museums & Art Galleries

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/04/01	132
2025/04/02	130
2025/04/03	126
2025/04/04	136
2025/04/05	132
2025/04/06	145
2025/04/07	141
2025/04/08	143
2025/04/09	129
2025/04/10	133
2025/04/11	134
2025/04/12	131
2025/04/13	141
2025/04/14	132
2025/04/15	136
2025/04/16	133
2025/04/17	122
2025/04/18	117
2025/04/19	146
2025/04/20	139
2025/04/21	136
2025/04/22	139
2025/04/23	139
2025/04/24	132
2025/04/25	136
2025/04/26	137
2025/04/27	138
2025/04/28	134
2025/04/29	139
2025/04/30	132

April saw fluctuating advertiser numbers, peaking at 146 on April 19. The month concluded with 132 advertisers, mirroring the start.

Campaign Efficiency

Market Loss & Market Gains for AUS Hospitality Museums & Art Galleries

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
museumofbrisbane.com.au	1.94%
madametussauds.com	1.09%
sovereignhill.com.au	0.97%
sydney.com	0.86%
aboriginal-art-australia.com	0.78%
museum.qld.gov.au	-0.21%
museumsvictoria.com.au	-0.41%
nma.gov.au	-0.68%
ngv.vic.gov.au	-2.72%
australian.museum	-4.73%

Museumofbrisbane.com.au surged with a 1.94% click share increase, while australian.museum faced a significant 4.73% decline.

Campaign Efficiency

AUS Hospitality Museums & Art Galleries Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	australian.museum	museumofbrisbane.com.au	getyourguide.com	viator.com	sydney.com	madametussauds.com	culturalattractionsofaustralia.com	museumsvictoria.com.au	ngv.vic.gov.au	sea.museum
2025/04/01	42.19%	5.84%	1.17%	1.24%	1.49%	1.04%	4.97%	0.24%	29.62%	0%
2025/04/02	61.31%	0%	1.17%	1.63%	2.58%	0.31%	0.72%	0.62%	20.7%	0%
2025/04/03	71.43%	0%	1.68%	2.49%	1.04%	0.38%	0.81%	0.01%	9.34%	0%
2025/04/04	59.2%	2.32%	1.17%	1.26%	0.88%	1.24%	0.16%	0.01%	21.85%	0%
2025/04/05	82.42%	0%	1.44%	1.71%	1.15%	0.63%	1.3%	0.04%	5.21%	1.26%
2025/04/06	73.06%	1.38%	2.19%	2.37%	1.01%	0.92%	2.71%	3.92%	0%	1.84%
2025/04/07	76.67%	2.12%	2.41%	2.44%	3.11%	0.57%	0.88%	0.01%	0%	0.85%
2025/04/08	85.15%	0%	1.8%	1.71%	0.08%	0.23%	1.46%	0.05%	0%	1.37%
2025/04/09	73.7%	0%	2.33%	2.23%	3.05%	0%	1.21%	7.75%	0%	2.22%
2025/04/10	72.77%	0%	2.72%	2.7%	1.86%	0.68%	0.99%	6.07%	0%	1.54%
2025/04/11	70.19%	0%	1.75%	1.56%	1.44%	0.53%	0.79%	12.98%	0%	1.58%
2025/04/12	81.06%	5.43%	2.17%	2.24%	0.05%	0%	0.72%	0.05%	0%	1.82%
2025/04/13	62.69%	2.58%	3.13%	2.71%	2.84%	1.4%	2.06%	2.59%	0%	2.07%
2025/04/14	83.64%	0%	2.48%	2.19%	0.03%	1.07%	0.22%	0.05%	0%	2.81%
2025/04/15	78.98%	2.24%	2.38%	2.12%	3.29%	2.11%	0.11%	0.11%	0%	1.35%
2025/04/16	70.64%	3.95%	1.99%	2.01%	1.92%	0.26%	0.05%	1.98%	0%	3.96%
2025/04/17	54.58%	7.28%	4.51%	4.04%	4%	3.17%	0%	7.28%	0%	1.1%
2025/04/18	77%	2.42%	0.86%	1.05%	1.77%	0%	0%	6.77%	0%	1.46%
2025/04/19	79.65%	0%	2.78%	1.55%	1.54%	0.33%	1.47%	1.27%	0%	0.99%
2025/04/20	77.5%	3.93%	2.67%	2.23%	0.03%	2.9%	0.09%	0.63%	0%	1.58%
2025/04/21	56.24%	5.99%	5.32%	4.72%	1.23%	2.41%	2.4%	0%	0%	3.01%
2025/04/22	55.37%	4.89%	4.53%	4.49%	0.9%	0.66%	2.83%	6.89%	0%	1.96%
2025/04/23	74.41%	2.15%	3.14%	2.4%	2.37%	1.44%	0.92%	0.05%	0%	1.29%
2025/04/24	62.71%	0%	6%	4.71%	3.18%	2.24%	1.63%	0.11%	0%	5.02%
2025/04/25	72.2%	4.34%	2.99%	3.38%	0.83%	1.75%	0.56%	3.09%	0%	2.18%
2025/04/26	68.35%	4.76%	4.41%	4.54%	3.49%	0.64%	0.16%	0.01%	0%	1.91%
2025/04/27	67.22%	6.46%	4%	3.5%	1.61%	0.99%	0.84%	0.06%	0%	2.59%
2025/04/28	63.04%	10.8%	3.75%	4.09%	0.33%	3.27%	0.31%	0.08%	0%	0%
2025/04/29	54.64%	1.45%	2.21%	2.11%	3.2%	0.58%	0.62%	4.05%	0%	0%
2025/04/30	65.32%	4.75%	4.31%	3.72%	3.59%	2.55%	1.91%	0.01%	0%	0%

April saw australian.museum dominate with a peak of 85.15% on the 8th. ngv.vic.gov.au started strong but faded. museumofbrisbane.com.au had a notable rise on the 28th. Overall, australian.museum led the month.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Museums & Art Galleries

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Australian Museum https://www.australian.museum
Complete information on the Australian Museum website. View now! View More Information on This & Other Topics on the Australian Museum Website.
2
What's on - Melbourne Museum https://www.museumsvictoria.com.au
Activities and experiences for all ages. Learning, storytelling and immersive adventures. Discover science, culture, nature, art and history all under...
3
Things To Do In Sydney https://www.sydney.com › things-to-do › activities
Explore Sydney's Hidden Gems — Experience Sydney's world-class events, iconic landmarks, top restaurants and much more. Explore our guide to the top attractions, restaurants ...
4
Louvre Museum Tickets | Louvre Skip The Line Tickets https://louvremuseum.tickets-paris.fr
Bundle your Louvre museum tickets with seine river cruise and save 10%. Book Now! Gain...
5
Skip Lines: Louvre Tours https://www.viator.com › tours-&-tickets › louvre
Cancel 24H Prior & Full Refund — Best Things to Do in 2025 in Paris. Free Cancellation & Full Refund Available. Quick ...

In the realm of Google PPC, the Australian Museum captivates with comprehensive insights, while Melbourne Museum enchants with diverse experiences. Sydney.com highlights hidden gems, and the Louvre entices with skip-the-line tickets, offering seamless cultural adventures. Viator ensures flexibility with easy cancellations.

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AUS Hospitality Museums & Art Galleries - PPC Market Share Analysis April 2025

Share of Clicks for top 10 AUS Hospitality Museums & Art Galleries brands

Share of Spend for the top 10 AUS Hospitality Museums & Art Galleries brands

Competitor Count for AUS Hospitality Museums & Art Galleries

Market Loss & Market Gains for AUS Hospitality Museums & Art Galleries

AUS Hospitality Museums & Art Galleries Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Museums & Art Galleries

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance