AUS Hospitality Museums & Art Galleries - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Museums & Art Galleries category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Hospitality Museums & Art Galleries AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	2.69820064981
	97.3017993502

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	29
	71

28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	16%
Transactional	9%
Navigational	2%
Seasonal	0%
Local	5%
Problem Solving	2%

Market Exposure

Share of Clicks for top 10 AUS Hospitality Museums & Art Galleries brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
australian.museum	68.92
sovereignhill.com.au	5.74
aboriginal-art-australia.com	3.85
sydney.com	2.89
gioia.com.au	2.61
museumsvictoria.com.au	1.94
getyourguide.com	1.64
culturalattractionsofaustralia.com	1.21
madametussauds.com	1.16
museumofbrisbane.com.au	1.12
others	8.92

australian.museum - 68.92%
sovereignhill.com.au - 5.74%
aboriginal-art-australia.com - 3.85%
sydney.com - 2.89%
gioia.com.au - 2.61%
museumsvictoria.com.au - 1.94%
getyourguide.com - 1.64%
culturalattractionsofaustralia.com - 1.21%
madametussauds.com - 1.16%
museumofbrisbane.com.au - 1.12%
others - 8.92%

In the PPC landscape, australian.museum dominates with 68.92% click share, overshadowing others at 8.92%. Sovereignhill.com.au follows at 5.74%, while aboriginal-art-australia.com captures 3.85%.

Market Exposure

Share of Spend for the top 10 AUS Hospitality Museums & Art Galleries brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	australian.museum	getyourguide.com	gioia.com.au	viator.com	museumsvictoria.com.au	culturalattractionsofaustralia.com	vangoghmuseum.nl	sydney.com	sovereignhill.com.au	aboriginal-art-australia.com
2025/11/01	76.69%	3.14%	4.11%	2.07%	0.02%	0.33%	0.91%	0%	2.21%	0.41%
2025/11/02	67.2%	3.69%	6.46%	1.76%	0.05%	3.84%	0.68%	0.19%	1.77%	2.01%
2025/11/03	50.63%	5.85%	7.94%	4.32%	0.06%	4.23%	2.11%	3.08%	2.13%	2.94%
2025/11/04	74.35%	3.87%	0.64%	2.46%	0.06%	1.26%	1.17%	0.53%	2.74%	1.57%
2025/11/05	72.85%	3.65%	0%	3.08%	0.02%	2.82%	1.82%	4.28%	1.47%	0%
2025/11/06	71.94%	5.39%	0%	2.42%	0.07%	0.47%	2.01%	2.42%	0%	0%
2025/11/07	47.64%	6.58%	0%	3.64%	1.53%	3.93%	1.75%	4.37%	2.25%	0%
2025/11/08	70.02%	3.89%	3.52%	2.47%	1.19%	1.85%	1.25%	2.19%	2.27%	0%
2025/11/09	67.86%	3.42%	0%	2.1%	0.99%	4.14%	1.58%	0%	9.38%	0%
2025/11/10	68.43%	3.64%	1.3%	3.01%	1.75%	0.92%	2.31%	1.01%	5.58%	0%
2025/11/11	49.63%	1.02%	11.23%	2.26%	0.75%	1.53%	1.59%	4.19%	2.16%	17.94%
2025/11/12	55.09%	2.2%	8.54%	2.09%	2.79%	2.93%	1.42%	1.78%	8.22%	7.07%
2025/11/13	52.05%	4.49%	0%	2.69%	3.92%	2.12%	1.58%	0.72%	7.39%	0%
2025/11/14	64.2%	5.91%	0%	3.54%	4.59%	1.76%	1.12%	3.47%	4.36%	0%
2025/11/15	65.16%	3.43%	0.66%	1.53%	9.95%	1.59%	0.98%	2.59%	2.83%	1.62%
2025/11/16	72.96%	3.89%	0%	2.98%	3.61%	1.7%	1.35%	1.17%	6.53%	0%
2025/11/17	61.56%	3.53%	3.89%	2.67%	3.44%	7.56%	2.16%	3.04%	2.09%	0.58%
2025/11/18	59.26%	4.78%	5.23%	3.39%	2.38%	1.46%	1.75%	3.22%	0%	3.87%
2025/11/19	53.17%	4.87%	1.5%	3.55%	3.72%	2.69%	2.07%	4.17%	3.86%	5.43%
2025/11/20	62.45%	6.12%	0%	3.03%	4.39%	3.67%	2.11%	3.77%	5.32%	0%
2025/11/21	64.11%	6.28%	0%	3.96%	1.57%	2.41%	2.61%	4.45%	4.58%	0%
2025/11/22	71.39%	3.58%	1.03%	1.69%	0%	0.48%	0.46%	2.39%	1.31%	10.96%
2025/11/23	69.36%	3.92%	1.06%	2.11%	0.07%	1.97%	1.1%	3.17%	2.03%	0%
2025/11/24	53.07%	3.91%	7.55%	1.83%	2.31%	2.31%	1.31%	5.17%	2.77%	6.63%
2025/11/25	69.45%	3.76%	0%	2.43%	1.81%	4.12%	1.43%	4.38%	4.29%	0%
2025/11/26	71.68%	3.72%	0%	2.03%	1.99%	0.68%	2.27%	1.26%	4.83%	0%
2025/11/27	60.49%	6.86%	0%	2.09%	0.07%	4.37%	2.07%	6.49%	6.1%	0%
2025/11/28	57.89%	6.93%	0%	3.02%	0.04%	3.8%	2.17%	2.85%	5.25%	0%
2025/11/29	68.66%	1.26%	9.95%	0.94%	0.02%	0.64%	1.04%	1.53%	2.62%	2.74%
2025/11/30	72.98%	4.08%	2.34%	1.68%	1.55%	1.34%	1.08%	0.76%	0.75%	0%

australian.museum
getyourguide.com
gioia.com.au
viator.com
museumsvictoria.com.au
culturalattractionsofaustralia.com
vangoghmuseum.nl
sydney.com
sovereignhill.com.au
aboriginal-art-australia.com

In November 2025, australian.museum dominated PPC spend, peaking at 76.69% on the 1st. Despite fluctuations, it ended strong at 72.98%. Meanwhile, getyourguide.com and aboriginal-art-australia.com showed varied trends, with notable spikes mid-month.

Market Exposure

Competitor Count for AUS Hospitality Museums & Art Galleries

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/11/01	148
2025/11/02	152
2025/11/03	151
2025/11/04	141
2025/11/05	142
2025/11/06	136
2025/11/07	139
2025/11/08	145
2025/11/09	128
2025/11/10	122
2025/11/11	123
2025/11/12	126
2025/11/13	119
2025/11/14	126
2025/11/15	123
2025/11/16	94
2025/11/17	102
2025/11/18	104
2025/11/19	107
2025/11/20	97
2025/11/21	92
2025/11/22	95
2025/11/23	95
2025/11/24	92
2025/11/25	92
2025/11/26	90
2025/11/27	92
2025/11/28	85
2025/11/29	101
2025/11/30	105

November began with 148 advertisers, peaking at 152, then steadily declined, reaching a low of 85. The month concluded with a slight recovery to 105 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Hospitality Museums & Art Galleries

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
australian.museum	3.82%
raintreeart.com.au	0.94%
sydney.com	0.79%
museumofbrisbane.com.au	0.59%
getyourguide.com	0.41%
museumsvictoria.com.au	-0.51%
madametussauds.com	-0.59%
sovereignhill.com.au	-1.13%
mca.com.au	-1.31%
aboriginal-art-australia.com	-1.82%

Australian.museum surged with a 3.82% click share increase, while aboriginal-art-australia.com dropped by 1.82%.

Campaign Efficiency

AUS Hospitality Museums & Art Galleries Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	australian.museum	getyourguide.com	gioia.com.au	culturalattractionsofaustralia.com	museumsvictoria.com.au	raintreeart.com.au	viator.com	sydney.com	sovereignhill.com.au	aboriginal-art-australia.com
2025/11/01	69.27%	2.59%	10.01%	0.64%	0.01%	5.01%	1.56%	0%	2.29%	1.67%
2025/11/02	58.48%	3.62%	11.43%	3.96%	0.07%	0%	1.21%	0.4%	1.74%	5.08%
2025/11/03	42.66%	4.38%	15.47%	4.75%	0.06%	1.93%	3.02%	1.79%	1.77%	9.67%
2025/11/04	66.33%	5.74%	1.74%	3.28%	0.09%	1.74%	2.69%	0.57%	3.18%	3.48%
2025/11/05	67.12%	4.96%	0%	6.44%	0.02%	0%	3.9%	3.89%	1.93%	0%
2025/11/06	75.23%	4.47%	0%	1.16%	0.08%	0%	1.67%	3.17%	0%	0%
2025/11/07	47.21%	6.08%	0%	7.09%	1.88%	0%	2.83%	4.43%	2.2%	0%
2025/11/08	64.68%	4.41%	5.83%	3.87%	2.02%	0%	2.56%	2.23%	2%	0%
2025/11/09	66.63%	2.96%	0%	6.91%	1.34%	1.83%	1.69%	0%	6.69%	0%
2025/11/10	69.18%	3.23%	3.43%	2.1%	2.42%	0%	2.66%	1.05%	6.27%	0%
2025/11/11	30.75%	0.58%	16.37%	1.98%	0.69%	1.17%	1.56%	2.5%	1.6%	35.08%
2025/11/12	33.37%	1.85%	15.63%	3.21%	3.38%	4.81%	1.37%	1.1%	5.13%	25.25%
2025/11/13	55.9%	4.88%	0%	4.86%	3.25%	0%	2.02%	1.74%	5.21%	0%
2025/11/14	67.52%	6.66%	0%	3.29%	3.64%	0%	3%	2.59%	2.9%	0%
2025/11/15	56.89%	5.89%	1.81%	3.35%	11.02%	1.81%	1.31%	1.66%	3.31%	3.62%
2025/11/16	75.07%	4.99%	0%	1.95%	2.4%	0%	3%	1.26%	5.66%	0%
2025/11/17	57.36%	2.58%	10.26%	6.16%	3.04%	0%	1.92%	2.35%	2.34%	2.56%
2025/11/18	56.49%	3.25%	7.21%	2.76%	3.38%	2.4%	2.1%	2.94%	0%	4.81%
2025/11/19	44.38%	5.58%	2%	3.73%	3.87%	9.98%	3.05%	3.05%	2.74%	11.98%
2025/11/20	61.22%	9.83%	0%	5.26%	5.67%	0%	2.58%	2.75%	5.14%	0%
2025/11/21	65.85%	8.98%	0%	4.91%	1.87%	0%	3%	2.94%	4.4%	0%
2025/11/22	59.14%	6.12%	1.54%	1.02%	0%	1.54%	1.26%	1.89%	1.41%	20.07%
2025/11/23	65.73%	5.8%	1.65%	2.29%	0.12%	3.3%	1.61%	2.52%	2.26%	0%
2025/11/24	38.2%	4.91%	13.35%	2.43%	1.47%	10.92%	1.31%	3.34%	2.22%	15.78%
2025/11/25	67.67%	4.69%	0%	6.35%	2.48%	5.38%	2.26%	2.74%	4.09%	0%
2025/11/26	69.57%	5.08%	0%	1.58%	3.25%	0%	1.55%	2.19%	4.37%	0%
2025/11/27	62.43%	9.82%	0%	5.56%	0.09%	0%	2.09%	4.95%	4.62%	0%
2025/11/28	54.02%	8.92%	0%	4.55%	0.06%	0%	1.8%	1.52%	3.4%	0%
2025/11/29	55.05%	0.81%	21.47%	0.74%	0.03%	3.39%	0.6%	1.04%	2.58%	3.39%
2025/11/30	69.09%	6.96%	3.67%	3.27%	2.49%	1.83%	1.35%	1.12%	0.84%	0%

australian.museum
getyourguide.com
gioia.com.au
culturalattractionsofaustralia.com
museumsvictoria.com.au
raintreeart.com.au
viator.com
sydney.com
sovereignhill.com.au
aboriginal-art-australia.com

In November 2025, australian.museum led with fluctuating impressions, peaking at 75.23%. getyourguide.com saw a rise mid-month, while gioia.com.au spiked on the 29th. The month concluded with australian.museum at 69.09%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Museums & Art Galleries

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Museums & Art Galleries - Last month

1
Australian Museum https://www.australian.museum
Complete information on the Australian Museum website. View now! View More Information on This & Other Topics on the Australian Museum Website.
2
Things to See in Sydney https://www.culturalattractionsofaustralia.com
Cultural Tourist Attractions — Visit the Cultural Attractions of Australia website for details, pricing and how to book. Enjoy unprecedented access to some of Sydney’s most...
3
9 Best Museums in Sydney Not To Miss | 9 of the best museums https://www.getyourguide.com
From world-famous artworks at the Art Gallery of New South Wales to hidden gems like the Chau Chak Wing Museum, these are the best museums in Sydney
4
Museums In Sydney https://www.sydney.com › thingstodo › museums
Your Official Guide to Sydney — Find All You Need to Know with the Official Sydney Guide. Uncover Incredible Experiences. Start...
5
Melbourne. Every Bit Different | View Museums & Exhibits https://www.visitmelbourne.com › museums
From History To Hands-on Science, Find Exhibits Ready To Amaze Kids & Grown-ups Alike. Touch & Feel Your Way Through Local History At Melbourne Museum.

In the vibrant world of Google’s PPC, the Australian Museum captivates with its comprehensive online presence, while Cultural Attractions of Australia entices with exclusive Sydney experiences. GetYourGuide highlights Sydney’s museum gems, and Sydney.com offers an official guide. VisitMelbourne.com promises interactive exhibits, blending history with hands-on science.

Frequently Asked Questions

Why is the AUS Hospitality Museums & Art Galleries November 2025 Report useful and how should I use it?

Why is the AUS Hospitality Museums & Art Galleries November 2025 Report useful?

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Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

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Data within the AUS Hospitality Museums & Art Galleries November 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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The AUS Hospitality Museums & Art Galleries November 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

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Yes. The AUS Hospitality Museums & Art Galleries November 2025 Report aggregates data from across both device types and Google Shopping.
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The AUS Hospitality Museums & Art Galleries November 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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AUS Hospitality Museums & Art Galleries - PPC Market Share Analysis November 2025