Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Museums & Art Galleries category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 3.48521272432 |
| 96.5147872757 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 35 |
| 65 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| australian.museum | 60.54 |
| gioia.com.au | 6.67 |
| aboriginal-art-australia.com | 6.57 |
| getyourguide.com | 3.09 |
| culturalattractionsofaustralia.com | 2.49 |
| mca.com.au | 2.06 |
| sydney.com | 1.91 |
| raintreeart.com.au | 1.61 |
| sovereignhill.com.au | 1.37 |
| visitmelbourne.com | 1.36 |
| others | 12.33 |
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In the PPC landscape, australian.museum dominates with 60.54% click share, overshadowing others at 12.33%. Meanwhile, gioia.com.au and aboriginal-art-australia.com capture 6.67% and 6.57%, respectively.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | australian.museum | getyourguide.com | culturalattractionsofaustralia.com | mca.com.au | sovereignhill.com.au | museumofbrisbane.com.au | sydney.com | gioia.com.au | aboriginal-art-australia.com | raintreeart.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/10/01 | 68.93% | 1.86% | 1.45% | 0.57% | 2.41% | 0.02% | 0% | 10.76% | 4.38% | 1.79% |
| 2025/10/02 | 66.66% | 4.58% | 1.81% | 4.38% | 3.54% | 0.01% | 0.67% | 0% | 0% | 0% |
| 2025/10/03 | 62.68% | 4.86% | 2.22% | 6.96% | 3.94% | 0.65% | 6.03% | 0% | 0% | 0% |
| 2025/10/04 | 68.15% | 3.25% | 2.54% | 2.2% | 2.62% | 1.42% | 2.72% | 8.01% | 2.82% | 0% |
| 2025/10/05 | 65.62% | 2.01% | 3.25% | 0.98% | 1.92% | 1.94% | 2.5% | 1.9% | 9.02% | 1.91% |
| 2025/10/06 | 44.66% | 1.57% | 1.86% | 1.13% | 0.81% | 0% | 0.45% | 13.93% | 29.05% | 1.33% |
| 2025/10/07 | 72.42% | 4.69% | 0.13% | 2.41% | 1.01% | 5.93% | 1.59% | 0% | 0% | 0% |
| 2025/10/08 | 44.94% | 2.02% | 2.38% | 1.98% | 0% | 0% | 0.05% | 1.78% | 35.13% | 0% |
| 2025/10/09 | 58.46% | 5.71% | 2.7% | 5.98% | 1.44% | 5.36% | 2.7% | 0% | 0% | 0% |
| 2025/10/10 | 72.81% | 3.7% | 3.32% | 4.48% | 0.79% | 0% | 2.26% | 0% | 0% | 0% |
| 2025/10/11 | 47.24% | 1.19% | 2.28% | 0.9% | 1.01% | 0% | 2.15% | 3.27% | 31.75% | 0.73% |
| 2025/10/12 | 71.72% | 2.6% | 2.86% | 3.27% | 0.72% | 1.57% | 3.34% | 0% | 3.75% | 0% |
| 2025/10/13 | 65.29% | 2.65% | 2.16% | 7.86% | 0% | 0% | 0.38% | 12.91% | 0% | 0% |
| 2025/10/14 | 62.3% | 3.51% | 1.03% | 0.41% | 0% | 5.61% | 1.54% | 5.87% | 1.58% | 0% |
| 2025/10/15 | 47.75% | 2.51% | 3% | 0.53% | 0.37% | 2.92% | 1.24% | 21.91% | 0% | 6.74% |
| 2025/10/16 | 63.98% | 3.84% | 3.56% | 4.86% | 0.64% | 2.1% | 2.64% | 0% | 0% | 0% |
| 2025/10/17 | 68.1% | 3.91% | 2.05% | 6.39% | 0% | 1.81% | 2.15% | 0% | 0% | 0% |
| 2025/10/18 | 76.39% | 2.83% | 0.36% | 0.39% | 0% | 4.88% | 0.64% | 1.38% | 3.87% | 2.48% |
| 2025/10/19 | 63.29% | 2.02% | 0.69% | 0% | 0.34% | 1.49% | 1.36% | 9.57% | 3.99% | 4.39% |
| 2025/10/20 | 48.46% | 1.64% | 3.44% | 0% | 0% | 0.01% | 1.22% | 28.22% | 0.73% | 0.88% |
| 2025/10/21 | 44.16% | 2.12% | 2.33% | 0.39% | 0.65% | 2.68% | 3.51% | 14.88% | 7.61% | 7.9% |
| 2025/10/22 | 77.03% | 4.89% | 2.94% | 0% | 1.34% | 0.02% | 1.92% | 0% | 0% | 0% |
| 2025/10/23 | 76.26% | 4.94% | 2.23% | 1% | 0.75% | 0% | 1.74% | 0% | 0% | 0% |
| 2025/10/24 | 67.17% | 5.05% | 2.91% | 2.1% | 1.77% | 2.04% | 1.38% | 0% | 0% | 0% |
| 2025/10/25 | 78.06% | 4.51% | 0.76% | 0% | 0.87% | 3.11% | 0.89% | 0% | 0% | 0% |
| 2025/10/26 | 69.04% | 2.16% | 1.61% | 0% | 1.05% | 0.01% | 0.28% | 3.9% | 6.23% | 5.78% |
| 2025/10/27 | 49.69% | 3.93% | 2.56% | 0% | 2% | 0.01% | 1.82% | 19.75% | 5.68% | 2.9% |
| 2025/10/28 | 71.04% | 4.75% | 1.21% | 0.93% | 1.34% | 0.01% | 1.16% | 5.73% | 0.95% | 0.95% |
| 2025/10/29 | 59.87% | 4.95% | 2.4% | 0% | 3.19% | 1.55% | 1.06% | 4.78% | 3.17% | 1.13% |
| 2025/10/30 | 71.79% | 4.26% | 2.8% | 2.92% | 1.97% | 0.96% | 2.58% | 0% | 0% | 0% |
| 2025/10/31 | 67.54% | 5.71% | 4.01% | 3.46% | 2.73% | 1.76% | 0.38% | 0% | 0% | 0% |
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Australian.museum dominated October’s PPC landscape, peaking at 78.06% on the 25th. Getyourguide.com saw a steady rise, ending at 5.71%. Gioia.com.au fluctuated, reaching 28.22% on the 20th. The month concluded with diverse spend shares.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/10/01 | 129 |
| 2025/10/02 | 129 |
| 2025/10/03 | 124 |
| 2025/10/04 | 127 |
| 2025/10/05 | 123 |
| 2025/10/06 | 132 |
| 2025/10/07 | 124 |
| 2025/10/08 | 127 |
| 2025/10/09 | 127 |
| 2025/10/10 | 127 |
| 2025/10/11 | 137 |
| 2025/10/12 | 134 |
| 2025/10/13 | 132 |
| 2025/10/14 | 137 |
| 2025/10/15 | 140 |
| 2025/10/16 | 132 |
| 2025/10/17 | 132 |
| 2025/10/18 | 135 |
| 2025/10/19 | 134 |
| 2025/10/20 | 135 |
| 2025/10/21 | 139 |
| 2025/10/22 | 131 |
| 2025/10/23 | 127 |
| 2025/10/24 | 150 |
| 2025/10/25 | 147 |
| 2025/10/26 | 148 |
| 2025/10/27 | 149 |
| 2025/10/28 | 147 |
| 2025/10/29 | 146 |
| 2025/10/30 | 147 |
| 2025/10/31 | 143 |
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October saw a dynamic shift in distinct advertisers, starting at 129 and peaking at 150 mid-month. The month concluded with a slight dip to 143, reflecting a vibrant advertising landscape.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Australian.museum and gioia.com.au lead with click share gains, while aboriginal-art-australia.com faces a significant decline.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | australian.museum | getyourguide.com | culturalattractionsofaustralia.com | mca.com.au | sovereignhill.com.au | viator.com | sydney.com | gioia.com.au | aboriginal-art-australia.com | raintreeart.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/10/01 | 65.22% | 1.48% | 2.29% | 0.87% | 2.34% | 2.24% | 0% | 10.97% | 4.7% | 1.57% |
| 2025/10/02 | 63.07% | 4.27% | 2.39% | 4.57% | 3.49% | 2.31% | 0.71% | 0% | 0% | 0% |
| 2025/10/03 | 53.54% | 5.84% | 2.68% | 9.4% | 3.57% | 3.4% | 7.56% | 0% | 0% | 0% |
| 2025/10/04 | 61.95% | 3.43% | 3.73% | 3.49% | 3.02% | 1.91% | 3.34% | 6.73% | 2.69% | 0% |
| 2025/10/05 | 63.9% | 2.01% | 4.16% | 1.28% | 2.09% | 3.16% | 3% | 1.4% | 6.98% | 1.4% |
| 2025/10/06 | 42.03% | 1.63% | 2.08% | 1.73% | 1.1% | 1.25% | 0.61% | 13.76% | 29.48% | 0.98% |
| 2025/10/07 | 67.69% | 6.18% | 0.14% | 2.82% | 0.86% | 2.65% | 3.84% | 0% | 0% | 0% |
| 2025/10/08 | 45.07% | 2.08% | 3.07% | 2.59% | 0% | 1.61% | 0.05% | 1.8% | 32.32% | 0% |
| 2025/10/09 | 54.24% | 5.73% | 3.67% | 6.38% | 2.02% | 3.4% | 3.33% | 0% | 0% | 0% |
| 2025/10/10 | 68.5% | 3.45% | 4.17% | 4.96% | 1.16% | 1.88% | 2.41% | 0% | 0% | 0% |
| 2025/10/11 | 48.33% | 1.18% | 2.6% | 1.16% | 1.71% | 1.33% | 2.34% | 3.05% | 28.18% | 0.76% |
| 2025/10/12 | 69.83% | 2.61% | 3.63% | 3.72% | 1.18% | 2.08% | 3.48% | 0% | 3.15% | 0% |
| 2025/10/13 | 65.41% | 2.22% | 3.86% | 9.71% | 0% | 2.92% | 0.53% | 8.27% | 0% | 0% |
| 2025/10/14 | 59.75% | 2.95% | 1.35% | 1.46% | 0% | 2.19% | 1.67% | 5.09% | 1.7% | 0% |
| 2025/10/15 | 46.24% | 2.16% | 3.28% | 0.46% | 0.56% | 1.55% | 1.43% | 20.88% | 0% | 7.46% |
| 2025/10/16 | 60.85% | 3.05% | 4.1% | 4.56% | 0.79% | 3.09% | 3.28% | 0% | 0% | 0% |
| 2025/10/17 | 65.42% | 3.31% | 3.12% | 6.77% | 0% | 3.35% | 3.01% | 0% | 0% | 0% |
| 2025/10/18 | 74.76% | 2.53% | 0.49% | 0.49% | 0% | 1.9% | 0.93% | 1.52% | 4.57% | 3.05% |
| 2025/10/19 | 62.52% | 1.98% | 0.98% | 0% | 0.49% | 2.33% | 1.61% | 9.2% | 5.26% | 2.63% |
| 2025/10/20 | 43.17% | 1.12% | 4.33% | 0% | 0% | 1.84% | 1.64% | 29.85% | 1.03% | 1.03% |
| 2025/10/21 | 41.26% | 1.76% | 2.47% | 0.31% | 0.76% | 1.81% | 3.55% | 15.23% | 8.12% | 9.14% |
| 2025/10/22 | 76.63% | 3.51% | 3.43% | 0% | 1.76% | 3.27% | 2.94% | 0% | 0% | 0% |
| 2025/10/23 | 77.8% | 3.45% | 2.98% | 1% | 0.91% | 2.96% | 1.96% | 0% | 0% | 0% |
| 2025/10/24 | 67.6% | 4.24% | 3% | 2.55% | 1.99% | 2.85% | 1.45% | 0% | 0% | 0% |
| 2025/10/25 | 76.86% | 3.82% | 0.94% | 0% | 1.04% | 2.35% | 1.23% | 0% | 0% | 0% |
| 2025/10/26 | 66.61% | 1.27% | 2.01% | 0% | 1.21% | 1.94% | 0.28% | 4.32% | 6.48% | 6.48% |
| 2025/10/27 | 47.95% | 3.2% | 2.66% | 0% | 1.82% | 1.42% | 2.37% | 24.28% | 4.86% | 2.43% |
| 2025/10/28 | 67.63% | 4.03% | 1.52% | 1.14% | 1.53% | 2.34% | 1.59% | 8.19% | 1.37% | 1.37% |
| 2025/10/29 | 59.93% | 3.76% | 2.9% | 0% | 3.82% | 2.42% | 0.99% | 5.11% | 3.41% | 1.7% |
| 2025/10/30 | 69.36% | 2.91% | 3.98% | 3.32% | 2.6% | 3.16% | 3.78% | 0% | 0% | 0% |
| 2025/10/31 | 66.74% | 5.27% | 4.74% | 4.23% | 3.09% | 1.55% | 0.54% | 0% | 0% | 0% |
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October saw australian.museum dominate with fluctuating impressions, peaking at 77.8%. Meanwhile, getyourguide.com and gioia.com.au experienced modest shares. By month’s end, australian.museum maintained a strong lead.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Complete information on the Australian Museum website. View now! View More Information on This & Other Topics on the Australian Museum Website.
Premium Cultural Experiences — Visit the Cultural Attractions of Australia website for details, pricing and how to book. Enjoy unprecedented access to some of Sydney’s most celebrated cultural attractions. Dining packages.
From world-famous artworks at the Art Gallery of New South Wales to hidden gems like the Chau Chak Wing Museum, these are the best museums in Sydney. Must-see attractions. Top-rated things to do.
Your Official Guide to Sydney — Find All You Need to Know with the Official Sydney Guide. Uncover Incredible Experiences. Start...
From History To Hands-on Science, Find Exhibits Ready To Amaze Kids & Grown-ups Alike. Bring The Kids & Make The Most Of Victoria's Interactive Museums.
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In the vibrant world of Google’s SERP, the Australian Museum captivates with its promise of comprehensive insights. Meanwhile, Cultural Attractions of Australia entices with premium experiences and exclusive access. GetYourGuide highlights Sydney’s must-see museums, while Sydney.com offers an official guide to uncover incredible experiences. VisitMelbourne.com invites families to explore interactive exhibits, blending history with hands-on science.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the AUS Hospitality Museums & Art Galleries October 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the AUS Hospitality Museums & Art Galleries October 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The AUS Hospitality Museums & Art Galleries October 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
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The AUS Hospitality Museums & Art Galleries October 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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