AUS Hospitality Museums & Art Galleries - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Museums & Art Galleries category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Museums & Art Galleries – AUS

Google AI Overview visibility for Hospitality Museums & Art Galleries AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 6.47862789763
93.5213721024
6%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 16
84
16%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 6%
Navigational 2%
Seasonal 0%
Local 5%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 AUS Hospitality Museums & Art Galleries brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
australian.museum 21.34
getyourguide.com 17.56
viator.com 12.9
tiqets.com 6.41
headout.com 6.28
klook.com 5.24
agoda.com 4.75
museumsvictoria.com.au 4.73
sovereignhill.com.au 3.41
aboriginal-art-australia.com 3.13
others 14.25
  • australian.museum - 21.34%
  • getyourguide.com - 17.56%
  • viator.com - 12.9%
  • tiqets.com - 6.41%
  • headout.com - 6.28%
  • klook.com - 5.24%
  • agoda.com - 4.75%
  • museumsvictoria.com.au - 4.73%
  • sovereignhill.com.au - 3.41%
  • aboriginal-art-australia.com - 3.13%
  • others - 14.25%

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In the competitive landscape of Google’s PPC, australian.museum leads with 21.34% click share, followed by getyourguide.com at 17.56%. Others collectively hold 14.25%, showcasing diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 AUS Hospitality Museums & Art Galleries brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date getyourguide.com australian.museum viator.com tiqets.com klook.com headout.com agoda.com aboriginal-art-australia.com madametussauds.com museumsvictoria.com.au
2026/05/01 23.42% 13.41% 19.46% 2.34% 6.83% 2.67% 7.72% 0% 4.78% 2.64%
2026/05/02 6.85% 12.39% 22.27% 5.85% 9.12% 7.75% 8.48% 4.99% 6.46% 2.64%
2026/05/03 22.52% 10.08% 19.98% 2.14% 7.68% 5.61% 5.37% 9.38% 0.47% 2.48%
2026/05/04 23.59% 6.9% 15.7% 5.31% 9.7% 8.22% 5.82% 1.81% 3.01% 3.16%
2026/05/05 22.43% 6.76% 15.46% 11.1% 7.8% 12.71% 5.59% 0.52% 2.89% 5.69%
2026/05/06 25.01% 5.17% 21.05% 4.2% 9.81% 9.35% 6.49% 6.77% 1.53% 1.1%
2026/05/07 25.75% 4.68% 16.73% 7.88% 10.09% 13.15% 7.01% 1.82% 2.35% 0.75%
2026/05/08 23.03% 12.05% 18.17% 2.1% 6.55% 1.98% 7.13% 5.82% 4.7% 4.38%
2026/05/09 8.24% 9.35% 22.44% 5.68% 8.5% 7.53% 8.24% 1.62% 7.6% 2.7%
2026/05/10 23.66% 5.24% 20.53% 2.07% 7.51% 5.41% 5.17% 8.54% 0.77% 4.56%
2026/05/11 21.42% 9.61% 13.44% 4.61% 7.62% 6.54% 4.98% 5.05% 3.56% 7.48%
2026/05/12 27.23% 8.4% 18.99% 2.18% 8.32% 8.15% 2.03% 3.41% 1.67% 4.96%
2026/05/13 27.92% 4.04% 24.86% 2.99% 6.94% 3.9% 4.11% 1.32% 4.82% 2.44%
2026/05/14 21.83% 4.43% 17.27% 11% 8.13% 9.95% 2.23% 5.84% 3.01% 2.56%
2026/05/15 23.15% 5.3% 17.49% 10.19% 10.58% 9.16% 3.97% 1.13% 0.79% 3.42%
2026/05/16 22.86% 5.08% 13.45% 12.37% 10.62% 9.69% 4.5% 3.78% 1.15% 3.78%
2026/05/17 24.7% 6.31% 19.19% 3.87% 10.11% 9.54% 3.73% 4.16% 1.55% 1.02%
2026/05/18 24.83% 3.77% 16.91% 13.09% 10.22% 12.29% 3.51% 2.49% 1.94% 1.33%
2026/05/19 24.89% 2.54% 18.53% 10.54% 7.92% 13.83% 4.42% 3.11% 0.91% 5.61%
2026/05/20 21.44% 7.59% 14.03% 9.77% 4.16% 6.84% 1.83% 10.12% 1.83% 4.58%
2026/05/21 23.67% 20.01% 14.44% 6.56% 7.3% 5.06% 2.9% 6.53% 2.14% 0.3%
2026/05/22 23.75% 19.04% 12.16% 8.88% 9.19% 8.39% 4.14% 2.79% 1.47% 0.44%
2026/05/23 18.84% 29.42% 12.96% 6.25% 5.23% 4.02% 4.91% 1.57% 0.78% 4.6%
2026/05/24 16.19% 26.4% 11.98% 8.42% 7.53% 5.71% 7.72% 2.4% 1.3% 1.03%
2026/05/25 22.24% 26.08% 12.08% 5.29% 4.92% 2.2% 6.92% 1.58% 1.15% 1.79%
2026/05/26 22.37% 16.27% 12.97% 7.19% 6.77% 5.44% 7.74% 1.53% 2.04% 1.03%
2026/05/27 22.6% 17.87% 10.43% 6.81% 5.71% 5.74% 6.18% 2.47% 1.51% 7.04%
2026/05/28 21.7% 22.3% 9.94% 7.16% 5.03% 5.95% 7.46% 0.76% 3.27% 1.28%
2026/05/29 22.73% 19.52% 12.69% 8.67% 5.55% 9.68% 6.68% 0.64% 1.48% 2.92%
2026/05/30 20.44% 25.92% 10.74% 9.01% 5.66% 7.42% 5.76% 0.91% 0.83% 1.77%
2026/05/31 23.6% 21.64% 13.58% 9.83% 7.51% 6.92% 5.07% 2.62% 1.1% 0%
  • getyourguide.com
  • australian.museum
  • viator.com
  • tiqets.com
  • klook.com
  • headout.com
  • agoda.com
  • aboriginal-art-australia.com
  • madametussauds.com
  • museumsvictoria.com.au

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In May 2026, GetYourGuide led with fluctuating spend, peaking mid-month. Australian Museum surged late, while Viator’s spend dipped. Tiqets and Klook showed steady growth. The month ended with diverse spending patterns.

Market Exposure

Competitor Count for AUS Hospitality Museums & Art Galleries

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 42
2026/05/02 44
2026/05/03 44
2026/05/04 44
2026/05/05 42
2026/05/06 45
2026/05/07 41
2026/05/08 47
2026/05/09 50
2026/05/10 47
2026/05/11 55
2026/05/12 47
2026/05/13 46
2026/05/14 44
2026/05/15 47
2026/05/16 48
2026/05/17 50
2026/05/18 47
2026/05/19 42
2026/05/20 41
2026/05/21 53
2026/05/22 49
2026/05/23 51
2026/05/24 54
2026/05/25 49
2026/05/26 64
2026/05/27 56
2026/05/28 50
2026/05/29 52
2026/05/30 54
2026/05/31 51

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May began with 42 advertisers, fluctuating throughout the month. Peaks occurred on May 11 (55) and May 26 (64). The month concluded with 51 advertisers, indicating a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Hospitality Museums & Art Galleries

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
australian.museum 18.94%
tiqets.com 1.75%
mca.com.au 1.34%
sea.museum 0.74%
oliveetoriel.com 0.12%
aboriginal-art-australia.com -1.68%
madametussauds.com -1.73%
headout.com -1.76%
getyourguide.com -3%
viator.com -6.02%

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Australian.museum soared with an 18.94% click share increase, while viator.com plummeted by 6.02%.

Campaign Efficiency

AUS Hospitality Museums & Art Galleries Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date getyourguide.com australian.museum viator.com tiqets.com headout.com klook.com agoda.com aboriginal-art-australia.com gocity.com museumsvictoria.com.au
2026/05/01 24.09% 11.77% 20.24% 2.79% 3.31% 5.89% 8.21% 0% 5.68% 1.73%
2026/05/02 9.13% 9.62% 22.98% 6.13% 9.98% 7.35% 9.65% 4.19% 4.32% 1.55%
2026/05/03 24.02% 7.02% 21% 2.16% 6.97% 7.43% 5.95% 10.09% 4.8% 1.4%
2026/05/04 26.57% 6.15% 17.61% 5.37% 9.89% 8.59% 7.23% 2.42% 2.1% 0.97%
2026/05/05 26.71% 5.94% 17.25% 9.38% 13.52% 8.24% 6.82% 0.75% 1.1% 2.83%
2026/05/06 25.95% 4.34% 22.37% 4.09% 10.11% 9.31% 7.27% 5.79% 1.86% 1.05%
2026/05/07 26.85% 3.68% 15.91% 7.67% 13.95% 9.3% 8.17% 2.5% 3.13% 0.79%
2026/05/08 23.37% 10.61% 19.52% 2.65% 3.14% 5.59% 7.78% 4.92% 5.39% 2.14%
2026/05/09 10.05% 8.17% 23.55% 6.08% 9.91% 6.92% 9.58% 1.39% 4.28% 1.66%
2026/05/10 23.86% 5.16% 20.44% 2.01% 6.51% 7.07% 5.55% 9.02% 4.48% 3.44%
2026/05/11 24.96% 8.29% 15.43% 4.89% 8.31% 6.92% 6.5% 5.3% 1.74% 3.83%
2026/05/12 27.34% 6.73% 20.31% 3.33% 9.93% 7.98% 2.31% 2.87% 3.77% 2.74%
2026/05/13 29.54% 3.42% 27.73% 3.47% 5.02% 5.6% 3.9% 2.01% 2.23% 2.34%
2026/05/14 24.87% 3.74% 19.44% 10.36% 10.42% 8.75% 2.27% 6.09% 2.11% 1.35%
2026/05/15 26.32% 4.07% 18.62% 9.16% 9.92% 10.88% 4.53% 1.26% 0.61% 1.32%
2026/05/16 25.12% 4.6% 13.74% 12.05% 11.2% 9.56% 5.53% 3.27% 1.85% 1.78%
2026/05/17 26% 5.03% 18.24% 3.84% 10.06% 9.79% 3.72% 5.65% 1.54% 0.28%
2026/05/18 26.93% 2.91% 17.62% 11.74% 12.77% 9.61% 3.72% 1.9% 1.48% 1.14%
2026/05/19 28.7% 2.08% 20.74% 9.12% 14.14% 8.63% 4.93% 2.37% 0.21% 1.9%
2026/05/20 21.72% 5.56% 14.11% 9.51% 7.21% 3.85% 2.01% 13.59% 0.21% 3.29%
2026/05/21 25.04% 13.78% 16.15% 6.38% 5.61% 7.28% 3.09% 8.04% 1.92% 0.17%
2026/05/22 25.97% 14.95% 14.6% 7.59% 8.95% 9.43% 4.32% 2.15% 1.54% 0.55%
2026/05/23 22.21% 24.82% 12.3% 6.86% 5.52% 5.99% 5.34% 1.65% 0.21% 3.45%
2026/05/24 21.12% 18.87% 11.51% 10.14% 7.43% 7.11% 9.91% 1.83% 1.53% 0.97%
2026/05/25 24.91% 19.04% 14.6% 9.75% 4.48% 3.7% 6.88% 1.28% 0.32% 2.1%
2026/05/26 24.41% 11.08% 13.18% 7.44% 6.26% 7.01% 13.1% 1.73% 0.49% 0.96%
2026/05/27 24.02% 13.31% 11.16% 8.2% 7.06% 6.67% 9.58% 2.56% 1.01% 4.39%
2026/05/28 22.24% 18.48% 10.51% 8.97% 6.8% 5.05% 10.82% 0.97% 1.03% 1.55%
2026/05/29 23.94% 12.36% 15.34% 9.24% 10.31% 5.58% 10.39% 0.67% 0.76% 2.18%
2026/05/30 23.19% 18.75% 11.81% 10.71% 9.36% 5.82% 6.79% 1.15% 0.47% 1.16%
2026/05/31 25.03% 16.24% 14.25% 10.8% 8.75% 8.65% 6.25% 1.99% 0.49% 0%
  • getyourguide.com
  • australian.museum
  • viator.com
  • tiqets.com
  • headout.com
  • klook.com
  • agoda.com
  • aboriginal-art-australia.com
  • gocity.com
  • museumsvictoria.com.au

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In May 2026, GetYourGuide.com led with fluctuating impressions, peaking mid-month. Australian.museum surged late May, while Viator.com saw early highs. Tiqets.com and Headout.com showed steady growth. The month ended with diverse performances.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Museums & Art Galleries

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Museums & Art Galleries - Last month
  1. 1
    Australian Museum Exhibition - New Exhibition in Sydney https://www.australian.museum

    They sip, slurp & drink blood, they're Bloodsuckers! Exhibition at the Australian Museum.

  2. 2
    9 Best Museums in Sydney Not To Miss https://www.getyourguide.com

    From world-famous artworks at the Art Gallery of New South Wales to hidden gems like the Chau Chak Wing Museum, these are the best museums in Sydney.

  3. 3
    Visit Melbourne Museum | What’s On Melbourne Museum https://museumsvictoria.com.au › exhibition › event-melbourne

    Visit Melbourne Museum and explore the Rome exhibition from April 1. Plan your visit to Melbourne Museum and see Rome come to life. Now Open.

  4. 4
    Museums In Sydney https://www.sydney.com › thingstodo › museums

    Your Official Guide to Sydney — Delve into Sydney Museums & Culture & Discover Australian Museum Exhibitions. Find All You Need to Know with the Official Sydney Guide. Uncover...

  5. 5
    Melbourne. Every Bit Different | Museums To Visit In Melbourne https://www.visitmelbourne.com

    From History To Hands-on Science, Find Exhibits Ready To Amaze Kids & Grown-ups Alike. The official travel website for Melbourne, Victoria, Australia.

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In the vibrant world of museum advertising, the Australian Museum captivates with its “Bloodsuckers” exhibition, while GetYourGuide highlights Sydney’s art treasures. Melbourne Museum invites visitors to explore Rome’s history, and Sydney.com offers a cultural deep dive. VisitMelbourne.com promises diverse exhibits for all ages.

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