Market Exposure
Share of Clicks for top 10 AUS Hospitality Museums & Art Galleries brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
Share of Clicks - Last month
| Domain | Share of clicks |
|---|---|
| australian.museum | 44.54 |
| sovereignhill.com.au | 7.49 |
| sydney.com | 5.13 |
| culturalattractionsofaustralia.com | 4.52 |
| nma.gov.au | 4.37 |
| madametussauds.com | 4.18 |
| getyourguide.com | 3.67 |
| mca.com.au | 3.18 |
| gioia.com.au | 2.84 |
| aboriginal-art-australia.com | 2.53 |
| others | 17.55 |
- australian.museum - 44.54%
- sovereignhill.com.au - 7.49%
- sydney.com - 5.13%
- culturalattractionsofaustralia.com - 4.52%
- nma.gov.au - 4.37%
- madametussauds.com - 4.18%
- getyourguide.com - 3.67%
- mca.com.au - 3.18%
- gioia.com.au - 2.84%
- aboriginal-art-australia.com - 2.53%
- others - 17.55%
Copyright © Adthena. All rights reserved.
In the PPC landscape, australian.museum dominates with 44.54% click share, overshadowing others at 17.55%. Sovereignhill.com.au follows at 7.49%, while sydney.com captures 5.13%.
Market Exposure
Share of Spend for the top 10 AUS Hospitality Museums & Art Galleries brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
Share of Spend - Last Month
| Date | australian.museum | mca.com.au | culturalattractionsofaustralia.com | getyourguide.com | sovereignhill.com.au | sydney.com | viator.com | madametussauds.com | gioia.com.au | nma.gov.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 80.15% | 0% | 3.57% | 1.75% | 2.07% | 1.85% | 0.82% | 0% | 0.81% | 0% |
| 2025/12/02 | 41.95% | 0% | 0.5% | 10.23% | 5.03% | 2.02% | 2.66% | 1.22% | 5.15% | 3.32% |
| 2025/12/03 | 74.68% | 0.57% | 2.78% | 1.88% | 4.67% | 1.22% | 2.63% | 2.43% | 0% | 0.71% |
| 2025/12/04 | 33.12% | 2.49% | 10.11% | 7.01% | 7.41% | 1.07% | 4.76% | 5.53% | 0% | 0% |
| 2025/12/05 | 35.57% | 0% | 3.86% | 9.84% | 16% | 3.79% | 5.72% | 5.04% | 0% | 0% |
| 2025/12/06 | 26.78% | 0% | 6.74% | 10.72% | 5.5% | 1.84% | 4.46% | 2.69% | 4.28% | 9.29% |
| 2025/12/07 | 40.86% | 0.81% | 5.05% | 7.05% | 5.58% | 1.05% | 3.19% | 7.25% | 1.63% | 8.32% |
| 2025/12/08 | 31.49% | 0.54% | 7.97% | 4.47% | 4.36% | 3.55% | 2.63% | 5.4% | 5.45% | 3.72% |
| 2025/12/09 | 23.78% | 0.7% | 6.34% | 6.6% | 4.03% | 1.63% | 4.1% | 3.33% | 5.35% | 7.96% |
| 2025/12/10 | 20.59% | 0% | 5.57% | 7.32% | 7.23% | 5.51% | 4.51% | 8.65% | 1.68% | 5.48% |
| 2025/12/11 | 30.05% | 2.81% | 5.93% | 6.05% | 2.85% | 3.81% | 10.1% | 2.5% | 8.04% | 4.99% |
| 2025/12/12 | 40.41% | 1.66% | 2.93% | 4.08% | 8.64% | 4.29% | 2.45% | 0.71% | 7.3% | 0.77% |
| 2025/12/13 | 47.09% | 5.76% | 9.41% | 7.55% | 0% | 2.33% | 5.03% | 7.31% | 2.08% | 1.58% |
| 2025/12/14 | 34.07% | 4.05% | 9.43% | 7.14% | 1.14% | 3.31% | 2.85% | 2.01% | 6.48% | 3.47% |
| 2025/12/15 | 30.46% | 6.25% | 11.15% | 6.03% | 1.33% | 3.83% | 3.14% | 8.87% | 6.27% | 3.41% |
| 2025/12/16 | 44.27% | 3.41% | 10.15% | 8.31% | 0% | 1.42% | 3.53% | 7.98% | 0% | 10% |
| 2025/12/17 | 44.88% | 3.34% | 13.83% | 9.03% | 3.37% | 2.68% | 3.03% | 6.2% | 2.46% | 3.04% |
| 2025/12/18 | 29.58% | 1.94% | 8.44% | 8.17% | 5.43% | 2.79% | 6.87% | 10.45% | 0% | 8.26% |
| 2025/12/19 | 36.66% | 3.99% | 9.8% | 9.44% | 3.03% | 3.89% | 6.01% | 2.8% | 2.18% | 2.18% |
| 2025/12/20 | 27.64% | 3.2% | 4.71% | 6.65% | 0.99% | 2.02% | 9.56% | 8.98% | 5.52% | 6.67% |
| 2025/12/21 | 36.54% | 5.83% | 6.39% | 8.11% | 5.44% | 2.78% | 11.62% | 5.01% | 0% | 3.91% |
| 2025/12/22 | 32.49% | 2.32% | 11.38% | 6.16% | 4.62% | 1.32% | 6.2% | 7.09% | 4.17% | 2.57% |
| 2025/12/23 | 30.03% | 2.96% | 5.82% | 10.95% | 1.82% | 5.4% | 8.35% | 9.85% | 2.57% | 1.7% |
| 2025/12/24 | 43.49% | 4.68% | 7.12% | 6.88% | 5.33% | 3.11% | 4.81% | 4.92% | 0% | 0.66% |
| 2025/12/25 | 40.74% | 2.92% | 12.19% | 5.44% | 2.05% | 8.44% | 4.64% | 8.13% | 0% | 3.11% |
| 2025/12/26 | 36.93% | 7.09% | 6.2% | 3.01% | 2.11% | 2.22% | 5.17% | 4.53% | 0% | 5.42% |
| 2025/12/27 | 37.47% | 3.06% | 7.22% | 11.65% | 6.94% | 3.78% | 5.55% | 4.38% | 3.65% | 5.4% |
| 2025/12/28 | 29.57% | 5.24% | 7.3% | 9.36% | 0.96% | 5.11% | 7.97% | 3.22% | 12.6% | 4.02% |
| 2025/12/29 | 25.65% | 6.4% | 7.27% | 12.07% | 2.48% | 1.58% | 15.44% | 6.84% | 6.26% | 2.9% |
| 2025/12/30 | 27.91% | 5.59% | 5.18% | 17.52% | 3.75% | 5.78% | 14.74% | 1.96% | 0% | 1.22% |
| 2025/12/31 | 25.77% | 14.07% | 13.37% | 13.06% | 6.87% | 6.11% | 5.84% | 2.94% | 1.14% | 0% |
- australian.museum
- mca.com.au
- culturalattractionsofaustralia.com
- getyourguide.com
- sovereignhill.com.au
- sydney.com
- viator.com
- madametussauds.com
- gioia.com.au
- nma.gov.au
Copyright © Adthena. All rights reserved.
In December 2025, australian.museum’s PPC spend share fluctuated, peaking at 80.15% on the 1st, then declining. By month’s end, getyourguide.com surged, closing at 17.52%.
Market Exposure
Competitor Count for AUS Hospitality Museums & Art Galleries
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
Competitor Count - Last month
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 90 |
| 2025/12/02 | 95 |
| 2025/12/03 | 93 |
| 2025/12/04 | 88 |
| 2025/12/05 | 93 |
| 2025/12/06 | 98 |
| 2025/12/07 | 94 |
| 2025/12/08 | 103 |
| 2025/12/09 | 93 |
| 2025/12/10 | 96 |
| 2025/12/11 | 93 |
| 2025/12/12 | 93 |
| 2025/12/13 | 88 |
| 2025/12/14 | 83 |
| 2025/12/15 | 85 |
| 2025/12/16 | 77 |
| 2025/12/17 | 78 |
| 2025/12/18 | 69 |
| 2025/12/19 | 62 |
| 2025/12/20 | 58 |
| 2025/12/21 | 54 |
| 2025/12/22 | 50 |
| 2025/12/23 | 57 |
| 2025/12/24 | 47 |
| 2025/12/25 | 50 |
| 2025/12/26 | 52 |
| 2025/12/27 | 53 |
| 2025/12/28 | 47 |
| 2025/12/29 | 49 |
| 2025/12/30 | 48 |
| 2025/12/31 | 45 |
Copyright © Adthena. All rights reserved.
December began with 90 advertisers, peaking at 103 on the 8th. A steady decline followed, ending the month with 45 advertisers.