AUS Hospitality Museums & Art Galleries - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Museums & Art Galleries category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Hospitality Museums & Art Galleries brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
australian.museum	74.29
museumsvictoria.com.au	4.02
sydney.com	3.79
sovereignhill.com.au	3.57
viator.com	1.56
getyourguide.com	1.51
museumofbrisbane.com.au	1.34
britishmuseum.org	1.28
madametussauds.com	1.18
vangoghmuseum.nl	1.12
others	6.34

In the PPC landscape, australian.museum dominates with 74.29% click share, overshadowing others like museumsvictoria.com.au at 4.02% and sydney.com at 3.79%.

Market Exposure

Share of Spend for the top 10 AUS Hospitality Museums & Art Galleries brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	australian.museum	getyourguide.com	viator.com	sovereignhill.com.au	museumofbrisbane.com.au	vangoghmuseum.nl	sydney.com	britishmuseum.org	museivaticanitickets.com	museumsvictoria.com.au
2025/05/01	54.84%	8.05%	7.15%	0%	0%	4.61%	3.11%	4.09%	1.4%	0.02%
2025/05/02	49.42%	5.24%	5.79%	0%	8.26%	2.78%	9.7%	2.03%	1.04%	1.91%
2025/05/03	53.03%	5%	6.14%	0%	4.87%	3.39%	3.23%	1.57%	1.1%	7.43%
2025/05/04	67.22%	4.21%	6.01%	0%	0%	2.26%	4.36%	2.14%	0.89%	0.04%
2025/05/05	64.02%	4.4%	5.48%	0%	4.12%	2.78%	1.79%	2.19%	0.85%	2.96%
2025/05/06	50.33%	9.12%	10.09%	0%	1.19%	3.67%	0.29%	2.2%	1.8%	5%
2025/05/07	52.8%	7.73%	7.9%	0%	0%	3.22%	9.05%	1.74%	2.16%	3.6%
2025/05/08	48.89%	9.47%	8.93%	0%	0%	2.91%	5.72%	2.75%	1.79%	8.67%
2025/05/09	70.66%	5.67%	6.64%	0%	0%	2.61%	0.85%	1.13%	1.19%	1.59%
2025/05/10	67.88%	6.22%	6.31%	0%	1.46%	1.71%	1.55%	1.1%	1.41%	3.8%
2025/05/11	61.7%	6.16%	7.38%	0%	7.9%	2.04%	0.8%	1.91%	1.26%	1.58%
2025/05/12	52.18%	8.39%	9.48%	0%	7.73%	2.8%	1.03%	1.72%	1.42%	0%
2025/05/13	71.16%	6.04%	6.93%	0%	0%	2.12%	0.2%	1.85%	1.68%	0.03%
2025/05/14	70.74%	5.01%	5.95%	0%	0.76%	2.51%	2.36%	1.16%	1.21%	0%
2025/05/15	63%	7.79%	6.83%	0%	1.04%	2.79%	1.08%	2.95%	1.53%	1.1%
2025/05/16	59.63%	7.58%	8.19%	0%	0%	2.51%	4.86%	1.49%	1.26%	2.07%
2025/05/17	70.55%	5.17%	6.86%	0%	0%	1.87%	3.09%	1.45%	0.71%	0%
2025/05/18	69.26%	6.42%	7.47%	0%	0%	1.58%	0.03%	1.49%	0.8%	0.03%
2025/05/19	64.34%	5.64%	7.11%	0%	1.71%	2.86%	1.88%	2.08%	0.72%	1.05%
2025/05/20	71.13%	5.21%	6.16%	0%	0%	2.27%	2.74%	1.06%	0.87%	0.18%
2025/05/21	63.62%	4.24%	5.85%	0%	1.3%	1.78%	9.41%	0.97%	0.67%	1.69%
2025/05/22	48.21%	6.66%	7.77%	8.23%	0%	3.48%	3.94%	1.72%	1.29%	1.62%
2025/05/23	58.21%	6.02%	6.62%	7.03%	0%	2.9%	2.75%	2.38%	0.95%	1.16%
2025/05/24	65.67%	5.97%	6.42%	5.26%	0%	1.38%	0.97%	1.42%	0.69%	2.27%
2025/05/25	63.97%	6.08%	8.04%	4.76%	0%	1.5%	0.93%	2.26%	0.66%	0.23%
2025/05/26	58.29%	6.82%	7.46%	4.6%	1.02%	3.21%	1.06%	1.75%	0.76%	1.14%
2025/05/27	58.29%	6.05%	7.18%	7.44%	2.41%	0.62%	4.03%	1.71%	0.93%	0.03%
2025/05/28	68.63%	6.41%	5.26%	2.26%	2.24%	2.06%	2.7%	0.66%	0.95%	0%
2025/05/29	68.33%	5.21%	4.69%	6.78%	0%	2.53%	0.29%	2.05%	0.5%	0%
2025/05/30	63.64%	4.67%	4.67%	6.54%	0%	2.28%	1.5%	0.95%	0.75%	0%
2025/05/31	67.43%	5.23%	5.13%	4.62%	3.32%	2.41%	1.5%	0.72%	0.41%	0%

In May 2025, australian.museum dominated PPC spend, peaking at 71.16%. GetYourGuide and Viator followed, with fluctuating shares. Sovereignhill.com.au and museumofbrisbane.com.au showed sporadic activity. The month ended with australian.museum leading.

Market Exposure

Competitor Count for AUS Hospitality Museums & Art Galleries

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/05/01	130
2025/05/02	136
2025/05/03	131
2025/05/04	135
2025/05/05	132
2025/05/06	133
2025/05/07	124
2025/05/08	125
2025/05/09	126
2025/05/10	129
2025/05/11	136
2025/05/12	128
2025/05/13	123
2025/05/14	127
2025/05/15	132
2025/05/16	123
2025/05/17	122
2025/05/18	118
2025/05/19	124
2025/05/20	118
2025/05/21	114
2025/05/22	119
2025/05/23	124
2025/05/24	112
2025/05/25	115
2025/05/26	118
2025/05/27	126
2025/05/28	125
2025/05/29	119
2025/05/30	118
2025/05/31	119

May began with 130 advertisers, peaking at 136, then gradually declined, ending at 119.

Campaign Efficiency

Market Loss & Market Gains for AUS Hospitality Museums & Art Galleries

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
sovereignhill.com.au	7.49%
aboriginal-art-australia.com	0.87%
culturalattractionsofaustralia.com	0.26%
visitmelbourne.com	0.2%
powerhouse.com.au	0.1%
britishmuseum.org	-0.23%
madametussauds.com	-0.64%
museumofbrisbane.com.au	-0.72%
australian.museum	-2.82%
museumsvictoria.com.au	-3.73%

Sovereignhill.com.au surged with a 7.49% click share increase, while museumsvictoria.com.au dropped by 3.73%.

Campaign Efficiency

AUS Hospitality Museums & Art Galleries Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	australian.museum	sovereignhill.com.au	museumofbrisbane.com.au	getyourguide.com	viator.com	culturalattractionsofaustralia.com	sydney.com	vangoghmuseum.nl	britishmuseum.org	museumsvictoria.com.au
2025/05/01	64.56%	0%	0%	5.76%	5.04%	0.08%	2.6%	1.53%	2.28%	0.02%
2025/05/02	57.68%	0%	6.6%	3.3%	3.79%	0.83%	7.43%	0.77%	0.89%	4.53%
2025/05/03	54.1%	0%	5.29%	3.53%	3.71%	4.42%	2.44%	1.02%	0.78%	13.42%
2025/05/04	72.57%	0%	0%	3.26%	4.6%	1.02%	4.14%	0.79%	1.22%	0.06%
2025/05/05	66.21%	0%	5.07%	2.83%	3.58%	1.11%	1.52%	0.97%	1.25%	9.27%
2025/05/06	55.83%	0%	2.69%	7.88%	7.89%	0.15%	0.4%	1.45%	1.51%	6.97%
2025/05/07	57.31%	0%	0%	5.45%	5.73%	2.13%	7.85%	1.1%	0.97%	9.63%
2025/05/08	57.05%	0%	0%	6.96%	6.33%	1.41%	5.39%	1.04%	1.68%	10.87%
2025/05/09	71.33%	0%	0%	4.11%	5.34%	1.28%	1.52%	0.88%	0.66%	5.22%
2025/05/10	71.54%	0%	2.94%	4.47%	4.35%	0.83%	1.4%	0.57%	0.61%	5.1%
2025/05/11	60.7%	0%	10.8%	4.49%	5.19%	0.74%	0.72%	0.78%	1.2%	5.27%
2025/05/12	61.99%	0%	8.6%	6%	6.57%	1.04%	1.05%	1.09%	1.08%	0.01%
2025/05/13	79.73%	0%	0%	4.52%	4.97%	0.09%	0.27%	0.74%	1.18%	0.06%
2025/05/14	77.08%	0%	1.6%	3.66%	3.97%	0.9%	2.15%	0.92%	0.73%	0.01%
2025/05/15	65.67%	0%	2.25%	6.18%	5.03%	0.34%	1.01%	1.01%	1.9%	3.85%
2025/05/16	65.89%	0%	0%	5.17%	5.22%	2.57%	5.06%	0.85%	0.8%	6.09%
2025/05/17	77.66%	0%	0%	3.92%	5.11%	1.42%	2.82%	0.73%	0.9%	0%
2025/05/18	75.19%	0%	0%	5.16%	5.73%	1.58%	0.06%	0.61%	0.89%	0.05%
2025/05/19	66.89%	0%	3.69%	4.29%	5.15%	2.14%	1.79%	1.08%	1.36%	3.54%
2025/05/20	76.47%	0%	0%	4.07%	4.64%	0.88%	2.65%	0.91%	0.72%	0.53%
2025/05/21	63.54%	0%	2.74%	3.3%	4.42%	3.25%	7.8%	0.69%	0.55%	5.5%
2025/05/22	50.73%	9.14%	0%	4.39%	5.1%	5.66%	3.6%	1.22%	0.98%	3.22%
2025/05/23	62.97%	8.34%	0%	4.23%	4.54%	1.33%	2.49%	1.04%	1.45%	3.73%
2025/05/24	67.27%	6.34%	0%	5.46%	5.54%	1.65%	1.06%	0.62%	1%	1.74%
2025/05/25	66.26%	6.44%	0%	4.57%	5.89%	2.41%	0.9%	0.58%	1.39%	0.7%
2025/05/26	61.67%	6.04%	2.26%	5.28%	5.6%	1.3%	1.01%	1.25%	1.1%	2.27%
2025/05/27	61.62%	8.31%	5.31%	4.55%	5.23%	0.57%	3.97%	0.18%	1.09%	0.06%
2025/05/28	73.52%	2.47%	1.84%	5.28%	4.06%	0.12%	3.66%	0.89%	0.35%	0.02%
2025/05/29	69.65%	8%	0%	4.65%	3.87%	0.95%	0.44%	1.08%	1.39%	0.01%
2025/05/30	54.92%	7.43%	0%	3%	2.98%	1.5%	1.24%	0.75%	0.47%	0.01%
2025/05/31	67.85%	5.3%	4.74%	4.05%	3.82%	3.31%	1.45%	0.93%	0.43%	0.01%

In May 2025, australian.museum led with fluctuating impressions, peaking at 79.73% on the 13th. Sovereignhill.com.au and museumofbrisbane.com.au showed lower, stable shares. Getyourguide.com and viator.com maintained moderate levels. The month concluded with australian.museum at 67.85%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Museums & Art Galleries

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Australian Museum https://www.australian.museum
Complete information on the Australian Museum website. View now! View More Information on This & Other Topics on the Australian Museum Website.
2
Sydney Tourist Attractions https://www.culturalattractionsofaustralia.com
Premium Cultural Experiences — Visit the Cultural Attractions of Australia website for details, pricing and how to book. Enjoy unprecedented access to some of Sydney’s most...
3
What's on - Melbourne Museum https://www.museumsvictoria.com.au
Activities and experiences for all ages. Learning, storytelling and immersive adventures. Discover science, culture, nature, art and history all under...
4
Museums In Sydney https://www.sydney.com › thingstodo › museums
Your Official Guide to Sydney — Find All You Need to Know with the Official Sydney Guide. Uncover Incredible Experiences. Start...
5
Skip Lines: Louvre Tours | Cancel 24H Prior & Full Refund https://www.viator.com › tours-&-tickets › louvre
Best Things to Do in 2025 in Paris. Free Cancellation & Full Refund Available. Quick ...

In the vibrant world of Google PPC, the top-performing ads reveal a tapestry of cultural allure. The Australian Museum captivates with comprehensive insights, while Cultural Attractions of Australia promises premium experiences. Melbourne Museum enchants with diverse adventures, and Sydney’s official guide uncovers incredible experiences. Viator entices with seamless Louvre tours, offering flexibility and ease.

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Data within the AUS Hospitality Museums & Art Galleries May 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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AUS Hospitality Museums & Art Galleries - PPC Market Share Analysis May 2025

Share of Clicks for top 10 AUS Hospitality Museums & Art Galleries brands

Share of Spend for the top 10 AUS Hospitality Museums & Art Galleries brands

Competitor Count for AUS Hospitality Museums & Art Galleries

Market Loss & Market Gains for AUS Hospitality Museums & Art Galleries

AUS Hospitality Museums & Art Galleries Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Museums & Art Galleries

Frequently Asked Questions

Why is the AUS Hospitality Museums & Art Galleries May 2025 Report useful and how should I use it?

Why is the AUS Hospitality Museums & Art Galleries May 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the AUS Hospitality Museums & Art Galleries May 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this AUS Hospitality Museums & Art Galleries May 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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