Why is the AUS Hospitality Museums & Art Galleries March 2026 Report useful and how should I use it?

Why is the AUS Hospitality Museums & Art Galleries March 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Hospitality Museums & Art Galleries March 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Hospitality Museums & Art Galleries March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Hospitality Museums & Art Galleries March 2026 Report?

The AUS Hospitality Museums & Art Galleries March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Hospitality Museums & Art Galleries March 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Hospitality Museums & Art Galleries March 2026 Report for?

The AUS Hospitality Museums & Art Galleries March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Hospitality Museums & Art Galleries - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Museums & Art Galleries category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Hospitality Museums & Art Galleries AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	3.43163903235
	96.5683609677

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	17
	83

17%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	10%
Transactional	4%
Navigational	3%
Seasonal	0%
Local	8%
Problem Solving	0%

Market Exposure

Share of Clicks for top 10 AUS Hospitality Museums & Art Galleries brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
getyourguide.com	22.03
viator.com	16.07
australian.museum	11.83
headout.com	8.1
agoda.com	7.48
tiqets.com	5.19
madametussauds.com	4.65
klook.com	4.63
mca.com.au	3.82
nma.gov.au	3.68
others	12.52

getyourguide.com - 22.03%
viator.com - 16.07%
australian.museum - 11.83%
headout.com - 8.1%
agoda.com - 7.48%
tiqets.com - 5.19%
madametussauds.com - 4.65%
klook.com - 4.63%
mca.com.au - 3.82%
nma.gov.au - 3.68%
others - 12.52%

In the PPC landscape, GetYourGuide leads with 22.03% click share, followed by Viator at 16.07%. “Others” collectively hold 12.52%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Hospitality Museums & Art Galleries brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	getyourguide.com	viator.com	headout.com	tiqets.com	klook.com	nma.gov.au	australian.museum	agoda.com	culturalattractionsofaustralia.com	madametussauds.com
2026/03/01	25.74%	20.43%	7.84%	9.39%	5.1%	0.43%	9.39%	7.63%	2.73%	3.38%
2026/03/02	26%	21.58%	11.52%	9.73%	4.14%	0.46%	5.42%	7.36%	1.84%	2.14%
2026/03/03	29.96%	17.11%	10.87%	10.26%	6.16%	1.52%	7.11%	6.27%	1.39%	1.26%
2026/03/04	26.67%	15.88%	10.27%	8.05%	4.13%	3.11%	6.74%	7.93%	1.63%	5.41%
2026/03/05	23.55%	21.24%	11.7%	6.74%	4.45%	0.13%	7.61%	7.55%	3.32%	5.18%
2026/03/06	36.58%	20.14%	8.9%	1.82%	2.6%	0.52%	10.81%	5.91%	1.17%	3.89%
2026/03/07	23.78%	20.64%	14.11%	3.66%	4.73%	1.57%	11.46%	7.64%	2.75%	1.25%
2026/03/08	25.35%	21.1%	10.21%	5.5%	4.89%	1.72%	9.12%	7.07%	2.23%	3.21%
2026/03/09	26.45%	19.65%	10.81%	3.22%	4.64%	3.41%	5.66%	7.25%	4.04%	3.41%
2026/03/10	22.43%	22.85%	10.34%	6.25%	4.23%	0.54%	6.01%	6.46%	2.85%	6.26%
2026/03/11	22.93%	20.39%	10.65%	3.65%	4.41%	2.2%	9.26%	7.15%	0.7%	6.12%
2026/03/12	29.64%	17%	14.68%	8.97%	4.02%	1.29%	6.51%	6.27%	2.07%	2.86%
2026/03/13	24.34%	18.74%	12.89%	7.5%	4.05%	2.06%	7.99%	10.33%	1.06%	3.37%
2026/03/14	26.02%	22.08%	10.75%	8.99%	5.64%	1.53%	6.08%	7.09%	2.24%	2.4%
2026/03/15	23.36%	21.05%	9.23%	6.06%	6.17%	2.09%	11.78%	6.96%	2.53%	2.63%
2026/03/16	24.77%	23.05%	15.86%	7.46%	5.32%	2.71%	4.66%	8.88%	1.81%	0.75%
2026/03/17	26.16%	18.99%	4.95%	5.42%	5.56%	3.12%	8.76%	7.71%	3.97%	4.38%
2026/03/18	24.69%	15.5%	13.04%	8.8%	3.3%	2.28%	7.35%	8.86%	5.04%	0.66%
2026/03/19	23.17%	20.9%	16.34%	3.15%	5.1%	2.39%	5.43%	9.52%	2.7%	3.17%
2026/03/20	24.45%	17.78%	6.92%	2.83%	3.97%	2.15%	10.08%	5.93%	3.32%	5.61%
2026/03/21	26.08%	20.72%	4.51%	3.99%	5.95%	3.93%	10.26%	5.05%	3.65%	4.3%
2026/03/22	23.43%	20.8%	6.21%	3.13%	6.06%	4.34%	11.83%	6.32%	2.69%	4.69%
2026/03/23	24.42%	22.24%	13.85%	2.36%	6.06%	2.97%	4.39%	8.32%	2.54%	3.55%
2026/03/24	28.38%	20.34%	16.49%	2.9%	7.47%	2.16%	6.71%	7.42%	1.84%	1.59%
2026/03/25	25.93%	18.54%	14.4%	2.21%	6.47%	1.64%	5.76%	9.69%	3.11%	3.79%
2026/03/26	22.75%	18.74%	13.61%	2.89%	4.83%	3.47%	9.65%	7.32%	1.41%	5.09%
2026/03/27	24.72%	20.85%	17.19%	8.81%	2.41%	1.7%	6.87%	7.97%	1.23%	0.66%
2026/03/28	22.93%	14.73%	19.73%	8.54%	5.17%	2.04%	7.89%	4.4%	2.15%	2.87%
2026/03/29	25.8%	20.55%	13.9%	5.24%	6.12%	2.06%	9.34%	6.69%	0.61%	2.84%
2026/03/30	23.66%	21.5%	8.53%	8.24%	6.51%	4.32%	6.43%	7%	1.76%	1.42%
2026/03/31	26.93%	21.67%	12.91%	11.05%	7.88%	3.89%	3.78%	3.47%	0.74%	0.64%

getyourguide.com
viator.com
headout.com
tiqets.com
klook.com
nma.gov.au
australian.museum
agoda.com
culturalattractionsofaustralia.com
madametussauds.com

In March 2026, GetYourGuide.com led with fluctuating spend shares, peaking at 36.58% on March 6. Viator.com maintained a steady presence, while Headout.com saw a notable rise mid-month. By month’s end, GetYourGuide.com remained dominant.

Market Exposure

Competitor Count for AUS Hospitality Museums & Art Galleries

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/03/01	45
2026/03/02	49
2026/03/03	44
2026/03/04	48
2026/03/05	50
2026/03/06	48
2026/03/07	49
2026/03/08	50
2026/03/09	48
2026/03/10	49
2026/03/11	51
2026/03/12	49
2026/03/13	43
2026/03/14	47
2026/03/15	47
2026/03/16	43
2026/03/17	49
2026/03/18	45
2026/03/19	46
2026/03/20	51
2026/03/21	44
2026/03/22	46
2026/03/23	46
2026/03/24	39
2026/03/25	46
2026/03/26	41
2026/03/27	52
2026/03/28	46
2026/03/29	39
2026/03/30	48
2026/03/31	43

March saw fluctuating advertiser numbers, peaking at 52 on March 27. The month concluded with a dip to 43, reflecting dynamic market activity.

Campaign Efficiency

Market Loss & Market Gains for AUS Hospitality Museums & Art Galleries

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
nma.gov.au	1.56%
headout.com	1.22%
klook.com	1.18%
mca.com.au	0.73%
viator.com	0.61%
getyourguide.com	-0.71%
feverup.com	-0.78%
agoda.com	-0.79%
madametussauds.com	-1.08%
australian.museum	-1.59%

In the past month, headout.com and nma.gov.au surged in click share, gaining 1.22% and 1.56% respectively. Conversely, australian.museum and madametussauds.com saw declines of 1.59% and 1.08%.

Campaign Efficiency

AUS Hospitality Museums & Art Galleries Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	getyourguide.com	viator.com	klook.com	tiqets.com	headout.com	agoda.com	australian.museum	gocity.com	madametussauds.com	culturalattractionsofaustralia.com
2026/03/01	27.47%	20.86%	5.09%	9.73%	9.35%	9.04%	5.74%	2.11%	1.71%	2.41%
2026/03/02	28.83%	18.68%	4.49%	8.59%	8.74%	10.99%	5.21%	2.64%	1.45%	1.89%
2026/03/03	30.38%	15.58%	5.74%	9.48%	9.16%	9.25%	7.19%	2.33%	0.93%	1.66%
2026/03/04	30.24%	16.12%	3.95%	6.46%	8.54%	12.14%	6.04%	2.81%	3.54%	1.55%
2026/03/05	26.23%	20.77%	6.24%	5.49%	8.79%	8.92%	6.13%	1.8%	4.06%	2.97%
2026/03/06	30.02%	19.41%	5.35%	2.56%	7.61%	11.29%	9.84%	0.82%	2.58%	1.42%
2026/03/07	25.87%	21.34%	6.26%	4.29%	9.7%	10.62%	9.37%	1.4%	0.81%	2.31%
2026/03/08	26.68%	19.9%	5.65%	4.84%	8.51%	10.03%	7.83%	1.45%	2.07%	2.55%
2026/03/09	29.45%	19.19%	4.73%	3.77%	8.58%	9.49%	5.47%	1.73%	1.78%	3.17%
2026/03/10	26.67%	23.31%	4.59%	5.23%	8.16%	8.04%	5.47%	2.21%	5.09%	1.99%
2026/03/11	25.55%	19.26%	4.4%	3.89%	9.14%	11%	7.94%	1.69%	4.48%	0.76%
2026/03/12	30.97%	17.11%	4.81%	7.69%	11.06%	8.63%	6.21%	2.27%	2.77%	2.2%
2026/03/13	26.31%	19.24%	5.25%	6.49%	9.78%	13.88%	6.65%	1.83%	2.81%	1.18%
2026/03/14	27.38%	20.7%	6.31%	7.77%	8.93%	9.25%	5.65%	1.55%	2.52%	2.14%
2026/03/15	26.39%	20.18%	5.23%	6.57%	8.92%	9.43%	9.82%	1.07%	1.2%	1.77%
2026/03/16	25.73%	20.46%	6.31%	7.54%	13.18%	12.49%	5.06%	1.22%	0.57%	1.94%
2026/03/17	30.1%	16.79%	4.62%	5.31%	6.15%	9.98%	7.83%	2.93%	1.67%	3.25%
2026/03/18	27.97%	17.9%	3.29%	7.8%	11.38%	9.62%	5.51%	2.16%	0.53%	3.69%
2026/03/19	25.12%	20.27%	6.87%	3.52%	12.38%	13.08%	4.34%	1.09%	2.61%	2.41%
2026/03/20	27.79%	18.94%	5.46%	2.9%	8.01%	7.35%	8.02%	0.57%	3.38%	3.04%
2026/03/21	29.92%	20.05%	4.66%	4.18%	5.3%	5.71%	9.35%	1.8%	3.66%	2.69%
2026/03/22	27.83%	19.91%	5.93%	3.31%	7.22%	7.28%	10%	3.56%	2.71%	2.05%
2026/03/23	29.52%	21.85%	6.6%	2.96%	10.68%	10.25%	4.19%	1.18%	2.23%	1.99%
2026/03/24	29.01%	20.37%	9.9%	3%	12.23%	10.73%	6.1%	2.23%	0.8%	1.47%
2026/03/25	29.29%	18.33%	7.96%	2.36%	10.49%	12.38%	4.78%	1.37%	1.98%	2.55%
2026/03/26	26.47%	20.77%	5.37%	2.55%	10.69%	9.66%	8.25%	2.31%	3.55%	1.52%
2026/03/27	28.09%	22.06%	3.5%	7.06%	12.59%	9.86%	5.86%	1.69%	0.39%	1.15%
2026/03/28	24.71%	15.66%	6.99%	7.85%	14.82%	6.44%	7.67%	1.99%	2.22%	1.74%
2026/03/29	28.58%	20.32%	6.99%	4.51%	10.14%	9.33%	8.56%	2.39%	2.7%	0.7%
2026/03/30	26.91%	20.04%	6.83%	8.15%	6.88%	8.47%	5.8%	2.18%	1.17%	2.02%
2026/03/31	28.57%	21.66%	10%	9.42%	9.2%	5.12%	3.26%	2.57%	1.1%	0.89%

getyourguide.com
viator.com
klook.com
tiqets.com
headout.com
agoda.com
australian.museum
gocity.com
madametussauds.com
culturalattractionsofaustralia.com

In March 2026, GetYourGuide.com led with fluctuating impressions, peaking mid-month. Viator.com showed a steady presence, while Klook.com and Tiqets.com experienced varied trends. Headout.com and Agoda.com had notable spikes, ending the month strong.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Museums & Art Galleries

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Museums & Art Galleries - Last month

1
Australian Museum https://www.australian.museum
Complete information on the Australian Museum website. View now! View More Information on This & Other Topics on the Australian Museum Website.
2
Visit MONA in Hobart, Tasmania https://www.culturalattractionsofaustralia.com
Museum of Old and New Art — Visit the Cultural Attractions of Australia website for details, pricing and how to book. Enjoy Dinner With David, a Rockstar Afternoon, High Tea or a 24 Hr...
3
9 Best Museums in Sydney Not To Miss - 9 of the best museums https://www.getyourguide.com
From world-famous artworks at the Art Gallery of New South Wales to hidden gems like the Chau Chak Wing Museum, these are the best museums in Sydney
4
Museums In Sydney https://www.sydney.com › thingstodo › museums
Your Official Guide to Sydney — Delve into Sydney Museums & Culture & Discover Australian Museum Exhibitions. Find All You Need to Know with the Official Sydney Guide. Uncover...
5
Melbourne. Every Bit Different | Museums To Visit In Melbourne https://www.visitmelbourne.com
From History To Hands-on Science, Find Exhibits Ready To Amaze Kids & Grown-ups Alike. Learn Something New At One Of Victoria's Museums.

In the vibrant world of Google’s PPC ads, the Australian Museum captivates with its promise of comprehensive insights. Meanwhile, MONA in Hobart entices with unique experiences like “Dinner With David.” GetYourGuide highlights Sydney’s museum gems, while Sydney.com offers an official cultural guide. VisitMelbourne.com showcases Melbourne’s diverse museum offerings, appealing to both kids and adults.

Frequently Asked Questions

Why is the AUS Hospitality Museums & Art Galleries March 2026 Report useful and how should I use it?

Why is the AUS Hospitality Museums & Art Galleries March 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Hospitality Museums & Art Galleries March 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Hospitality Museums & Art Galleries March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Hospitality Museums & Art Galleries March 2026 Report?

The AUS Hospitality Museums & Art Galleries March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Hospitality Museums & Art Galleries March 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Hospitality Museums & Art Galleries March 2026 Report for?

The AUS Hospitality Museums & Art Galleries March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Hospitality Museums & Art Galleries - PPC Market Share Analysis March 2026