Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Museums & Art Galleries category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 25.9825824629 |
| 74.0174175371 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 41 |
| 59 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| getyourguide.com | 18.96 |
| viator.com | 13.72 |
| tate.org.uk | 8.8 |
| nhm.ac.uk | 8.48 |
| headout.com | 7.2 |
| britishmuseum.org | 5.54 |
| vam.ac.uk | 3.59 |
| hrp.org.uk | 3.24 |
| hellotickets.com | 2.35 |
| goldentours.com | 2.26 |
| others | 25.86 |
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In the competitive landscape of Google’s PPC for hospitality and museums, ‘getyourguide.com’ leads with 18.96% click share, closely followed by ‘viator.com’ at 13.72%. ‘Others’ collectively hold a significant 25.86%, showcasing diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | getyourguide.com | viator.com | headout.com | hellotickets.com | vam.ac.uk | nhm.ac.uk | tate.org.uk | britishmuseum.org | tiqets.com | goldentours.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 22.32% | 24.24% | 12.8% | 1.78% | 3.27% | 3.85% | 3.05% | 2.86% | 3% | 3.09% |
| 2026/08/02 | 22.83% | 24.03% | 10.63% | 1.99% | 1.78% | 3.97% | 3.4% | 4.14% | 2.82% | 2.53% |
| 2026/08/03 | 23.69% | 21.2% | 10.45% | 2.18% | 1.46% | 4.45% | 4.4% | 3.87% | 2.79% | 3.3% |
| 2026/08/04 | 27.74% | 20.34% | 8.66% | 1.85% | 4.87% | 2.52% | 1.27% | 2.48% | 1.81% | 3.92% |
| 2026/08/05 | 22.89% | 17.59% | 8.48% | 3.04% | 4.63% | 4.95% | 2.31% | 3.75% | 1.88% | 3.31% |
| 2026/08/06 | 24.66% | 19.52% | 8.79% | 2.35% | 2.5% | 4.87% | 3.38% | 3.49% | 2.54% | 3.3% |
| 2026/08/07 | 23.5% | 19.8% | 8.35% | 1.05% | 1.34% | 7.18% | 4.71% | 4.49% | 3.59% | 4.65% |
| 2026/08/08 | 28.72% | 19.17% | 9.05% | 3.61% | 3.08% | 3.13% | 3.19% | 2.4% | 4.17% | 3.5% |
| 2026/08/09 | 27.26% | 20.58% | 8.58% | 2.49% | 1.68% | 4.05% | 3.71% | 1.68% | 3.25% | 4.05% |
| 2026/08/10 | 23.27% | 24.57% | 11.51% | 2.79% | 3.29% | 3.81% | 3.43% | 2.34% | 2.88% | 3.12% |
| 2026/08/11 | 23.39% | 21.92% | 10.39% | 1.42% | 4.56% | 6.18% | 3.5% | 2.49% | 2.8% | 3.65% |
| 2026/08/12 | 22.74% | 22.85% | 10.46% | 1.75% | 4.18% | 5.59% | 3.45% | 3.03% | 3.4% | 2.97% |
| 2026/08/13 | 25.37% | 22.16% | 10.57% | 1.5% | 2.62% | 4.65% | 2.86% | 2.84% | 3.21% | 3.92% |
| 2026/08/14 | 25.77% | 18.96% | 9.03% | 2.02% | 4.12% | 5.22% | 4.69% | 3.15% | 2.42% | 2.9% |
| 2026/08/15 | 21.11% | 15.86% | 8.57% | 2.33% | 6.49% | 6.23% | 4.06% | 2.8% | 2.75% | 3.58% |
| 2026/08/16 | 22.3% | 16.3% | 10.88% | 2.54% | 4.79% | 5.86% | 3.01% | 3.61% | 3.02% | 2.78% |
| 2026/08/17 | 23.8% | 18.9% | 10.38% | 3.58% | 1.56% | 7.04% | 3.71% | 2.17% | 3.92% | 3.43% |
| 2026/08/18 | 22.31% | 20.79% | 10.02% | 2.11% | 2.61% | 5.06% | 4.22% | 3.64% | 2.57% | 2.53% |
| 2026/08/19 | 22.37% | 22.18% | 9.87% | 1.78% | 1.21% | 5.95% | 4.49% | 3.3% | 2.86% | 3.63% |
| 2026/08/20 | 21.43% | 18.18% | 9.14% | 2.4% | 4.41% | 6.03% | 3.98% | 3.35% | 2.96% | 3.18% |
| 2026/08/21 | 23.83% | 17.02% | 10.81% | 4.32% | 4.21% | 5.38% | 3.81% | 2.51% | 3.17% | 2.66% |
| 2026/08/22 | 25.15% | 12.9% | 7.56% | 6.67% | 4.08% | 5.95% | 4.33% | 3.15% | 2.71% | 2.69% |
| 2026/08/23 | 28.66% | 13.82% | 9.7% | 4.75% | 3.7% | 5.06% | 3.43% | 3.19% | 1.89% | 3.68% |
| 2026/08/24 | 25.81% | 17.52% | 11.6% | 2.31% | 4.1% | 4.71% | 2.19% | 1.72% | 2.42% | 3.93% |
| 2026/08/25 | 27.91% | 12.66% | 9.73% | 3.97% | 3.66% | 4.95% | 3.64% | 3.09% | 2.51% | 4.16% |
| 2026/08/26 | 26.28% | 13.48% | 11.91% | 3.42% | 4.55% | 5.63% | 3.4% | 2.35% | 2.19% | 2.17% |
| 2026/08/27 | 27.94% | 15.56% | 11.08% | 3.89% | 3.61% | 4.98% | 2.97% | 2.27% | 2.47% | 4.25% |
| 2026/08/28 | 32.26% | 12.35% | 8% | 4.19% | 4.59% | 5.25% | 3.41% | 2.13% | 1.95% | 3.41% |
| 2026/08/29 | 30.47% | 12.11% | 10.61% | 6.67% | 4.59% | 3.73% | 3.68% | 2.64% | 1.76% | 0.9% |
| 2026/08/30 | 31.74% | 15.38% | 10.79% | 4.71% | 3.61% | 3.89% | 4.7% | 2.49% | 2.29% | 0.18% |
| 2026/08/31 | 30.75% | 15.16% | 10.77% | 5.34% | 3.94% | 3.71% | 3.59% | 3.25% | 2.2% | 1.48% |
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In August 2026, GetYourGuide.com led with a steady rise, peaking at 32.26% on the 28th. Viator.com saw a decline, ending at 15.16%. Headout.com maintained stability, while HelloTickets.com surged mid-month. Vam.ac.uk and nhm.ac.uk showed fluctuations, with nhm.ac.uk peaking at 7.18% on the 7th. Tate.org.uk and BritishMuseum.org had moderate variations. Tiqets.com and GoldenTours.com experienced declines, with GoldenTours.com dropping to 0.18% on the 30th.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 121 |
| 2026/08/02 | 136 |
| 2026/08/03 | 120 |
| 2026/08/04 | 130 |
| 2026/08/05 | 145 |
| 2026/08/06 | 147 |
| 2026/08/07 | 135 |
| 2026/08/08 | 128 |
| 2026/08/09 | 145 |
| 2026/08/10 | 151 |
| 2026/08/11 | 135 |
| 2026/08/12 | 140 |
| 2026/08/13 | 136 |
| 2026/08/14 | 134 |
| 2026/08/15 | 137 |
| 2026/08/16 | 133 |
| 2026/08/17 | 130 |
| 2026/08/18 | 127 |
| 2026/08/19 | 127 |
| 2026/08/20 | 130 |
| 2026/08/21 | 132 |
| 2026/08/22 | 130 |
| 2026/08/23 | 135 |
| 2026/08/24 | 140 |
| 2026/08/25 | 141 |
| 2026/08/26 | 144 |
| 2026/08/27 | 133 |
| 2026/08/28 | 128 |
| 2026/08/29 | 104 |
| 2026/08/30 | 104 |
| 2026/08/31 | 107 |
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August saw a dynamic shift in advertisers, peaking at 151 on the 10th. A steady decline followed, ending at 107 on the 31st.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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In the past month, gocity.com and getyourguide.com surged with click share increases of 1.67% and 1.66%, respectively. Conversely, viator.com experienced a significant decline of 4.0%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | getyourguide.com | viator.com | headout.com | hellotickets.com | gocity.com | tate.org.uk | tiqets.com | nhm.ac.uk | vam.ac.uk | goldentours.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 25.5% | 26.86% | 13.7% | 2.5% | 1.01% | 2.46% | 3.46% | 2.34% | 1.71% | 3.09% |
| 2026/08/02 | 24.82% | 26.79% | 11.9% | 2.75% | 2.46% | 2.74% | 3.51% | 2.43% | 1.16% | 2.93% |
| 2026/08/03 | 25.59% | 23.62% | 11.62% | 2.88% | 2.3% | 3.51% | 3.48% | 2.83% | 0.94% | 3.53% |
| 2026/08/04 | 28.38% | 22.91% | 9.01% | 4.68% | 2.97% | 0.95% | 2.01% | 1.47% | 2.43% | 5.53% |
| 2026/08/05 | 25.34% | 20.65% | 9% | 4.97% | 3.17% | 1.87% | 2.22% | 3.4% | 2.32% | 4.03% |
| 2026/08/06 | 26.88% | 20.95% | 8.81% | 3.93% | 2.7% | 2.96% | 3.22% | 3.46% | 1.18% | 3.49% |
| 2026/08/07 | 24.58% | 23.38% | 10.56% | 1.48% | 0.55% | 3.84% | 5.24% | 4.84% | 0.72% | 5.88% |
| 2026/08/08 | 33.58% | 21.61% | 8.95% | 5.68% | 1.17% | 2.49% | 3.83% | 1.8% | 1.58% | 3.01% |
| 2026/08/09 | 26.91% | 22.95% | 9.71% | 3.22% | 4.05% | 2.93% | 3.15% | 2.55% | 0.87% | 4.72% |
| 2026/08/10 | 24.8% | 27.58% | 12.18% | 2.63% | 1.11% | 2.85% | 3.42% | 2.81% | 1.57% | 3.77% |
| 2026/08/11 | 26% | 25% | 11.24% | 2.33% | 1.45% | 3.01% | 3.49% | 4.47% | 2.01% | 3.73% |
| 2026/08/12 | 24.53% | 25.44% | 11.45% | 2.76% | 1.18% | 2.62% | 4.73% | 3.87% | 1.82% | 3.3% |
| 2026/08/13 | 27.19% | 25.12% | 11.84% | 2.98% | 0.93% | 2.28% | 4.27% | 3.21% | 1.23% | 3.68% |
| 2026/08/14 | 28.21% | 22.02% | 10.37% | 3.08% | 1.4% | 4.07% | 3.44% | 3.72% | 2.05% | 2.81% |
| 2026/08/15 | 24.18% | 19.85% | 9.59% | 3.26% | 2.94% | 3.45% | 3.46% | 4.79% | 3.11% | 3.3% |
| 2026/08/16 | 26.62% | 18.75% | 11.85% | 3.92% | 3.3% | 2.22% | 3.71% | 4.49% | 2.17% | 2.42% |
| 2026/08/17 | 25.35% | 20.78% | 10.97% | 5% | 2.35% | 3.02% | 5.2% | 4.97% | 0.99% | 3.27% |
| 2026/08/18 | 25.23% | 23.32% | 11.22% | 3.22% | 2.68% | 3.53% | 3.37% | 3.84% | 1.21% | 2% |
| 2026/08/19 | 24.75% | 25.09% | 10.92% | 2.7% | 2.33% | 3.92% | 3.99% | 4.43% | 0.75% | 2.72% |
| 2026/08/20 | 24.99% | 21.48% | 10.63% | 3.83% | 2.13% | 3.28% | 4.01% | 4.55% | 1.99% | 2.69% |
| 2026/08/21 | 28.12% | 20.58% | 11.93% | 5.35% | 2.74% | 3.15% | 3.76% | 3.93% | 1.92% | 2.18% |
| 2026/08/22 | 30% | 13.64% | 8.56% | 8.45% | 4.93% | 3.75% | 3.5% | 3.98% | 1.86% | 2.85% |
| 2026/08/23 | 31.46% | 15.43% | 10.5% | 5.63% | 3.65% | 3.02% | 2.5% | 3.64% | 1.69% | 3.93% |
| 2026/08/24 | 27.69% | 19.12% | 11.92% | 3.55% | 3.23% | 1.82% | 2.95% | 3.54% | 1.94% | 4.43% |
| 2026/08/25 | 29.67% | 13.9% | 10.6% | 5.16% | 4.18% | 3.01% | 2.84% | 3.63% | 1.65% | 4.62% |
| 2026/08/26 | 28.92% | 14.39% | 13.09% | 4.68% | 5.56% | 2.68% | 2.75% | 3.95% | 2.07% | 2.61% |
| 2026/08/27 | 29.13% | 15.81% | 10.96% | 5% | 8.63% | 2.36% | 2.99% | 3.6% | 1.64% | 5.48% |
| 2026/08/28 | 33.21% | 14.17% | 9.38% | 5.54% | 8.62% | 2.72% | 2.22% | 3.86% | 1.98% | 4.09% |
| 2026/08/29 | 30.05% | 12.65% | 12.09% | 8.85% | 10.2% | 2.81% | 2.16% | 2.25% | 1.96% | 0.62% |
| 2026/08/30 | 33.31% | 14.67% | 10.71% | 6.93% | 8.46% | 3.79% | 2.85% | 2.46% | 1.52% | 0.13% |
| 2026/08/31 | 34.49% | 14.17% | 10.83% | 7.48% | 7.18% | 2.98% | 2.8% | 2.26% | 1.74% | 1.45% |
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In August 2026, GetYourGuide.com led with a rising impression share, peaking at 34.49%. Viator.com saw a decline, ending at 14.17%. Headout.com maintained stability, while HelloTickets.com and GoCity.com showed growth. The month concluded with GetYourGuide.com dominating.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Top-Rated London Tours & Tickets — Quality Experiences at Great Prices. Discover London & the UK for Less — Save Up To 20% When You Book Now. Lowest Price Guaranteed. Free Cancellation.
The Official Website for Tower Of London, World Heritage Site and London's Iconic Castle. Discover More Stories About The Crown Jewels And Get Up Close To The Imperial State Crown. Concession Tickets. Pre-Book Tickets Now. Members Go Free.
Buy your Madame Tussauds London tickets and get up close to all your favorite celebrities. See everyone from the Royals to Darth Vader to Usain Bolt.
Book a ticket and uncover the history of life on Earth.
V&A members see all new exhibitions first. Join us today. Enjoy all members' benefits from £77/year. The perfect gift for yourself or someone else. Support...
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In the bustling world of London’s attractions, Golden Tours entices with savings and flexibility, while Historic Royal Palaces emphasizes heritage and exclusivity. Musement brings celebrity allure, the Natural History Museum offers educational exploration, and the V&A highlights exclusive membership benefits. Each ad uniquely captures the essence of its attraction.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Hospitality Museums & Art Galleries August 2026 Report
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Data within the UK Hospitality Museums & Art Galleries August 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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