UK Hospitality Museums & Art Galleries - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Museums & Art Galleries category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Museums & Art Galleries – UK

Google AI Overview visibility for Hospitality Museums & Art Galleries UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 25.9825824629
74.0174175371
25%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 41
59
41%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 13%
Navigational 5%
Seasonal 0%
Local 13%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 UK Hospitality Museums & Art Galleries brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
getyourguide.com 18.96
viator.com 13.72
tate.org.uk 8.8
nhm.ac.uk 8.48
headout.com 7.2
britishmuseum.org 5.54
vam.ac.uk 3.59
hrp.org.uk 3.24
hellotickets.com 2.35
goldentours.com 2.26
others 25.86
  • getyourguide.com - 18.96%
  • viator.com - 13.72%
  • tate.org.uk - 8.8%
  • nhm.ac.uk - 8.48%
  • headout.com - 7.2%
  • britishmuseum.org - 5.54%
  • vam.ac.uk - 3.59%
  • hrp.org.uk - 3.24%
  • hellotickets.com - 2.35%
  • goldentours.com - 2.26%
  • others - 25.86%

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In the competitive landscape of Google’s PPC for hospitality and museums, ‘getyourguide.com’ leads with 18.96% click share, closely followed by ‘viator.com’ at 13.72%. ‘Others’ collectively hold a significant 25.86%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Hospitality Museums & Art Galleries brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date getyourguide.com viator.com headout.com hellotickets.com vam.ac.uk nhm.ac.uk tate.org.uk britishmuseum.org tiqets.com goldentours.com
2026/08/01 22.32% 24.24% 12.8% 1.78% 3.27% 3.85% 3.05% 2.86% 3% 3.09%
2026/08/02 22.83% 24.03% 10.63% 1.99% 1.78% 3.97% 3.4% 4.14% 2.82% 2.53%
2026/08/03 23.69% 21.2% 10.45% 2.18% 1.46% 4.45% 4.4% 3.87% 2.79% 3.3%
2026/08/04 27.74% 20.34% 8.66% 1.85% 4.87% 2.52% 1.27% 2.48% 1.81% 3.92%
2026/08/05 22.89% 17.59% 8.48% 3.04% 4.63% 4.95% 2.31% 3.75% 1.88% 3.31%
2026/08/06 24.66% 19.52% 8.79% 2.35% 2.5% 4.87% 3.38% 3.49% 2.54% 3.3%
2026/08/07 23.5% 19.8% 8.35% 1.05% 1.34% 7.18% 4.71% 4.49% 3.59% 4.65%
2026/08/08 28.72% 19.17% 9.05% 3.61% 3.08% 3.13% 3.19% 2.4% 4.17% 3.5%
2026/08/09 27.26% 20.58% 8.58% 2.49% 1.68% 4.05% 3.71% 1.68% 3.25% 4.05%
2026/08/10 23.27% 24.57% 11.51% 2.79% 3.29% 3.81% 3.43% 2.34% 2.88% 3.12%
2026/08/11 23.39% 21.92% 10.39% 1.42% 4.56% 6.18% 3.5% 2.49% 2.8% 3.65%
2026/08/12 22.74% 22.85% 10.46% 1.75% 4.18% 5.59% 3.45% 3.03% 3.4% 2.97%
2026/08/13 25.37% 22.16% 10.57% 1.5% 2.62% 4.65% 2.86% 2.84% 3.21% 3.92%
2026/08/14 25.77% 18.96% 9.03% 2.02% 4.12% 5.22% 4.69% 3.15% 2.42% 2.9%
2026/08/15 21.11% 15.86% 8.57% 2.33% 6.49% 6.23% 4.06% 2.8% 2.75% 3.58%
2026/08/16 22.3% 16.3% 10.88% 2.54% 4.79% 5.86% 3.01% 3.61% 3.02% 2.78%
2026/08/17 23.8% 18.9% 10.38% 3.58% 1.56% 7.04% 3.71% 2.17% 3.92% 3.43%
2026/08/18 22.31% 20.79% 10.02% 2.11% 2.61% 5.06% 4.22% 3.64% 2.57% 2.53%
2026/08/19 22.37% 22.18% 9.87% 1.78% 1.21% 5.95% 4.49% 3.3% 2.86% 3.63%
2026/08/20 21.43% 18.18% 9.14% 2.4% 4.41% 6.03% 3.98% 3.35% 2.96% 3.18%
2026/08/21 23.83% 17.02% 10.81% 4.32% 4.21% 5.38% 3.81% 2.51% 3.17% 2.66%
2026/08/22 25.15% 12.9% 7.56% 6.67% 4.08% 5.95% 4.33% 3.15% 2.71% 2.69%
2026/08/23 28.66% 13.82% 9.7% 4.75% 3.7% 5.06% 3.43% 3.19% 1.89% 3.68%
2026/08/24 25.81% 17.52% 11.6% 2.31% 4.1% 4.71% 2.19% 1.72% 2.42% 3.93%
2026/08/25 27.91% 12.66% 9.73% 3.97% 3.66% 4.95% 3.64% 3.09% 2.51% 4.16%
2026/08/26 26.28% 13.48% 11.91% 3.42% 4.55% 5.63% 3.4% 2.35% 2.19% 2.17%
2026/08/27 27.94% 15.56% 11.08% 3.89% 3.61% 4.98% 2.97% 2.27% 2.47% 4.25%
2026/08/28 32.26% 12.35% 8% 4.19% 4.59% 5.25% 3.41% 2.13% 1.95% 3.41%
2026/08/29 30.47% 12.11% 10.61% 6.67% 4.59% 3.73% 3.68% 2.64% 1.76% 0.9%
2026/08/30 31.74% 15.38% 10.79% 4.71% 3.61% 3.89% 4.7% 2.49% 2.29% 0.18%
2026/08/31 30.75% 15.16% 10.77% 5.34% 3.94% 3.71% 3.59% 3.25% 2.2% 1.48%
  • getyourguide.com
  • viator.com
  • headout.com
  • hellotickets.com
  • vam.ac.uk
  • nhm.ac.uk
  • tate.org.uk
  • britishmuseum.org
  • tiqets.com
  • goldentours.com

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In August 2026, GetYourGuide.com led with a steady rise, peaking at 32.26% on the 28th. Viator.com saw a decline, ending at 15.16%. Headout.com maintained stability, while HelloTickets.com surged mid-month. Vam.ac.uk and nhm.ac.uk showed fluctuations, with nhm.ac.uk peaking at 7.18% on the 7th. Tate.org.uk and BritishMuseum.org had moderate variations. Tiqets.com and GoldenTours.com experienced declines, with GoldenTours.com dropping to 0.18% on the 30th.

Market Exposure

Competitor Count for UK Hospitality Museums & Art Galleries

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 121
2026/08/02 136
2026/08/03 120
2026/08/04 130
2026/08/05 145
2026/08/06 147
2026/08/07 135
2026/08/08 128
2026/08/09 145
2026/08/10 151
2026/08/11 135
2026/08/12 140
2026/08/13 136
2026/08/14 134
2026/08/15 137
2026/08/16 133
2026/08/17 130
2026/08/18 127
2026/08/19 127
2026/08/20 130
2026/08/21 132
2026/08/22 130
2026/08/23 135
2026/08/24 140
2026/08/25 141
2026/08/26 144
2026/08/27 133
2026/08/28 128
2026/08/29 104
2026/08/30 104
2026/08/31 107

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August saw a dynamic shift in advertisers, peaking at 151 on the 10th. A steady decline followed, ending at 107 on the 31st.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Museums & Art Galleries

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
gocity.com 1.67%
getyourguide.com 1.66%
hellotickets.com 1.26%
tate.org.uk 0.64%
hrp.org.uk 0.37%
iwm.org.uk -0.31%
tiqets.com -0.4%
lovetovisit.com -0.42%
goldentours.com -0.62%
viator.com -4%

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In the past month, gocity.com and getyourguide.com surged with click share increases of 1.67% and 1.66%, respectively. Conversely, viator.com experienced a significant decline of 4.0%.

Campaign Efficiency

UK Hospitality Museums & Art Galleries Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date getyourguide.com viator.com headout.com hellotickets.com gocity.com tate.org.uk tiqets.com nhm.ac.uk vam.ac.uk goldentours.com
2026/08/01 25.5% 26.86% 13.7% 2.5% 1.01% 2.46% 3.46% 2.34% 1.71% 3.09%
2026/08/02 24.82% 26.79% 11.9% 2.75% 2.46% 2.74% 3.51% 2.43% 1.16% 2.93%
2026/08/03 25.59% 23.62% 11.62% 2.88% 2.3% 3.51% 3.48% 2.83% 0.94% 3.53%
2026/08/04 28.38% 22.91% 9.01% 4.68% 2.97% 0.95% 2.01% 1.47% 2.43% 5.53%
2026/08/05 25.34% 20.65% 9% 4.97% 3.17% 1.87% 2.22% 3.4% 2.32% 4.03%
2026/08/06 26.88% 20.95% 8.81% 3.93% 2.7% 2.96% 3.22% 3.46% 1.18% 3.49%
2026/08/07 24.58% 23.38% 10.56% 1.48% 0.55% 3.84% 5.24% 4.84% 0.72% 5.88%
2026/08/08 33.58% 21.61% 8.95% 5.68% 1.17% 2.49% 3.83% 1.8% 1.58% 3.01%
2026/08/09 26.91% 22.95% 9.71% 3.22% 4.05% 2.93% 3.15% 2.55% 0.87% 4.72%
2026/08/10 24.8% 27.58% 12.18% 2.63% 1.11% 2.85% 3.42% 2.81% 1.57% 3.77%
2026/08/11 26% 25% 11.24% 2.33% 1.45% 3.01% 3.49% 4.47% 2.01% 3.73%
2026/08/12 24.53% 25.44% 11.45% 2.76% 1.18% 2.62% 4.73% 3.87% 1.82% 3.3%
2026/08/13 27.19% 25.12% 11.84% 2.98% 0.93% 2.28% 4.27% 3.21% 1.23% 3.68%
2026/08/14 28.21% 22.02% 10.37% 3.08% 1.4% 4.07% 3.44% 3.72% 2.05% 2.81%
2026/08/15 24.18% 19.85% 9.59% 3.26% 2.94% 3.45% 3.46% 4.79% 3.11% 3.3%
2026/08/16 26.62% 18.75% 11.85% 3.92% 3.3% 2.22% 3.71% 4.49% 2.17% 2.42%
2026/08/17 25.35% 20.78% 10.97% 5% 2.35% 3.02% 5.2% 4.97% 0.99% 3.27%
2026/08/18 25.23% 23.32% 11.22% 3.22% 2.68% 3.53% 3.37% 3.84% 1.21% 2%
2026/08/19 24.75% 25.09% 10.92% 2.7% 2.33% 3.92% 3.99% 4.43% 0.75% 2.72%
2026/08/20 24.99% 21.48% 10.63% 3.83% 2.13% 3.28% 4.01% 4.55% 1.99% 2.69%
2026/08/21 28.12% 20.58% 11.93% 5.35% 2.74% 3.15% 3.76% 3.93% 1.92% 2.18%
2026/08/22 30% 13.64% 8.56% 8.45% 4.93% 3.75% 3.5% 3.98% 1.86% 2.85%
2026/08/23 31.46% 15.43% 10.5% 5.63% 3.65% 3.02% 2.5% 3.64% 1.69% 3.93%
2026/08/24 27.69% 19.12% 11.92% 3.55% 3.23% 1.82% 2.95% 3.54% 1.94% 4.43%
2026/08/25 29.67% 13.9% 10.6% 5.16% 4.18% 3.01% 2.84% 3.63% 1.65% 4.62%
2026/08/26 28.92% 14.39% 13.09% 4.68% 5.56% 2.68% 2.75% 3.95% 2.07% 2.61%
2026/08/27 29.13% 15.81% 10.96% 5% 8.63% 2.36% 2.99% 3.6% 1.64% 5.48%
2026/08/28 33.21% 14.17% 9.38% 5.54% 8.62% 2.72% 2.22% 3.86% 1.98% 4.09%
2026/08/29 30.05% 12.65% 12.09% 8.85% 10.2% 2.81% 2.16% 2.25% 1.96% 0.62%
2026/08/30 33.31% 14.67% 10.71% 6.93% 8.46% 3.79% 2.85% 2.46% 1.52% 0.13%
2026/08/31 34.49% 14.17% 10.83% 7.48% 7.18% 2.98% 2.8% 2.26% 1.74% 1.45%
  • getyourguide.com
  • viator.com
  • headout.com
  • hellotickets.com
  • gocity.com
  • tate.org.uk
  • tiqets.com
  • nhm.ac.uk
  • vam.ac.uk
  • goldentours.com

Copyright © Adthena. All rights reserved.

In August 2026, GetYourGuide.com led with a rising impression share, peaking at 34.49%. Viator.com saw a decline, ending at 14.17%. Headout.com maintained stability, while HelloTickets.com and GoCity.com showed growth. The month concluded with GetYourGuide.com dominating.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Museums & Art Galleries

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Museums & Art Galleries - Last month
  1. 1
    Tower of London Tickets - Experience London's History Golden... https://www.goldentours.com

    Top-Rated London Tours & Tickets — Quality Experiences at Great Prices. Discover London & the UK for Less — Save Up To 20% When You Book Now. Lowest Price Guaranteed. Free Cancellation.

  2. 2
    Tower of London | Historic Royal Palaces https://www.hrp.org.uk

    The Official Website for Tower Of London, World Heritage Site and London's Iconic Castle. Discover More Stories About The Crown Jewels And Get Up Close To The Imperial State Crown. Concession Tickets. Pre-Book Tickets Now. Members Go Free.

  3. 3
    Madame Tussauds London tickets | musement https://www.musement.com

    Buy your Madame Tussauds London tickets and get up close to all your favorite celebrities. See everyone from the Royals to Darth Vader to Usain Bolt.

  4. 4
    Natural History Museum London - Book Your Free Ticket https://www.nhm.ac.uk

    Book a ticket and uncover the history of life on Earth.

  5. 5
    V&A South Kensington | London | Exhibitions & Galleries https://www.vam.ac.uk

    V&A members see all new exhibitions first. Join us today. Enjoy all members' benefits from £77/year. The perfect gift for yourself or someone else. Support...

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In the bustling world of London’s attractions, Golden Tours entices with savings and flexibility, while Historic Royal Palaces emphasizes heritage and exclusivity. Musement brings celebrity allure, the Natural History Museum offers educational exploration, and the V&A highlights exclusive membership benefits. Each ad uniquely captures the essence of its attraction.

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