Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Museums & Art Galleries category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 7.18472869382 |
| 92.8152713062 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 44 |
| 56 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| viator.com | 17.53 |
| getyourguide.com | 15.99 |
| tate.org.uk | 11.04 |
| nhm.ac.uk | 7.93 |
| britishmuseum.org | 7.63 |
| headout.com | 4.35 |
| vam.ac.uk | 3.75 |
| nationalgallery.org.uk | 3.54 |
| groupon.co.uk | 3.03 |
| sciencemuseum.org.uk | 2.7 |
| others | 22.51 |
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In the competitive landscape of Google PPC, Viator leads with 17.53% click share, closely followed by GetYourGuide at 15.99%. Meanwhile, ‘others’ collectively hold a significant 22.51%, showcasing diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | viator.com | getyourguide.com | headout.com | tate.org.uk | nhm.ac.uk | britishmuseum.org | tiqets.com | nationalgallery.org.uk | vam.ac.uk | groupon.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 22.37% | 20.67% | 7.4% | 4.62% | 6.28% | 2.85% | 2.02% | 3.24% | 2.17% | 3.79% |
| 2026/04/02 | 26.72% | 23.84% | 6.31% | 5.58% | 5.16% | 2.77% | 1.45% | 2.7% | 2.9% | 2.98% |
| 2026/04/03 | 25.64% | 21.7% | 6.71% | 5.7% | 7.64% | 2.51% | 1.52% | 2% | 1.81% | 5.08% |
| 2026/04/04 | 19.65% | 18.77% | 7.6% | 6.71% | 8.57% | 3.57% | 1.61% | 2.57% | 2.34% | 2.91% |
| 2026/04/05 | 23.12% | 22.39% | 7.32% | 4.15% | 6.35% | 3.41% | 1.39% | 2.46% | 3.59% | 3.44% |
| 2026/04/06 | 23.18% | 22.01% | 8.09% | 4.63% | 5.25% | 2.95% | 2.01% | 2.62% | 2.82% | 4.4% |
| 2026/04/07 | 26.06% | 21.88% | 6.91% | 2.75% | 5.17% | 4.09% | 1.23% | 2.46% | 2.87% | 3.56% |
| 2026/04/08 | 26.61% | 19.76% | 7.63% | 3.7% | 4.94% | 3.42% | 1.67% | 2.49% | 2.48% | 3.99% |
| 2026/04/09 | 24.69% | 24.13% | 8.29% | 4.08% | 6.79% | 4.72% | 1.4% | 2.29% | 1.27% | 3.65% |
| 2026/04/10 | 24.87% | 25.59% | 6.92% | 2.58% | 4.68% | 2.1% | 2.76% | 2.37% | 2.53% | 4.13% |
| 2026/04/11 | 24.73% | 23.47% | 5.82% | 4.79% | 5.47% | 3.07% | 1.57% | 1.97% | 2.54% | 5.23% |
| 2026/04/12 | 22.33% | 22.24% | 6.02% | 4.61% | 7.37% | 2.81% | 1.05% | 2.54% | 3.11% | 5.26% |
| 2026/04/13 | 24.73% | 24.21% | 8.86% | 3.84% | 3.12% | 3.45% | 2.55% | 2.21% | 1.74% | 4.16% |
| 2026/04/14 | 26.21% | 21.6% | 9.2% | 2.84% | 3.97% | 3.37% | 2.09% | 2.36% | 2.29% | 3.66% |
| 2026/04/15 | 24.84% | 20.45% | 7.85% | 3.65% | 5.05% | 2.5% | 2.26% | 2.82% | 2.7% | 4.82% |
| 2026/04/16 | 26.43% | 19.16% | 7.69% | 4.48% | 5.14% | 4.29% | 2.32% | 2.16% | 2.48% | 4.14% |
| 2026/04/17 | 26.46% | 20.9% | 6.44% | 4.39% | 4.52% | 3.83% | 2.49% | 2.6% | 2.45% | 4.94% |
| 2026/04/18 | 26.32% | 21.82% | 8.64% | 2.62% | 6.74% | 3.97% | 2.2% | 2.06% | 2.31% | 3.63% |
| 2026/04/19 | 22.36% | 24.3% | 8.53% | 3.96% | 7.23% | 2.63% | 1.78% | 1.94% | 1.77% | 4.79% |
| 2026/04/20 | 27.51% | 22.84% | 9.29% | 4.7% | 3.03% | 1.97% | 1.98% | 2% | 1.4% | 6.02% |
| 2026/04/21 | 25.74% | 24.16% | 7.86% | 4.16% | 5.59% | 2.37% | 1.37% | 2.09% | 2.38% | 2.88% |
| 2026/04/22 | 21.18% | 23.22% | 8.57% | 5.62% | 3.95% | 3.17% | 1.14% | 2.44% | 3.15% | 3.54% |
| 2026/04/23 | 22.72% | 24.17% | 8.58% | 5.53% | 5.93% | 2.69% | 2.5% | 2.85% | 1.38% | 1.68% |
| 2026/04/24 | 26.52% | 16.51% | 12.07% | 4.12% | 5.36% | 4.07% | 1.75% | 2.21% | 1.43% | 2.56% |
| 2026/04/25 | 28.59% | 7.79% | 9.51% | 5.6% | 7.59% | 3.94% | 2.28% | 2.19% | 1.23% | 6.21% |
| 2026/04/26 | 23.32% | 21.4% | 9.97% | 6.45% | 5.13% | 3.96% | 2.34% | 1.95% | 1.08% | 3.91% |
| 2026/04/27 | 25.12% | 22.62% | 9.73% | 5.94% | 3.28% | 2.23% | 2.13% | 2.09% | 1.55% | 3.71% |
| 2026/04/28 | 26.32% | 23.41% | 10.07% | 3.64% | 3.96% | 2.23% | 2.01% | 2.44% | 1.88% | 4.77% |
| 2026/04/29 | 22.42% | 22.44% | 8.44% | 5.87% | 6.64% | 2.46% | 2.35% | 2.55% | 1.97% | 1.98% |
| 2026/04/30 | 25.15% | 22.35% | 9.93% | 6.45% | 3.94% | 3.28% | 3.05% | 1.88% | 1.77% | 1.64% |
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Viator.com led April with fluctuating spend, peaking at 28.59%. GetYourGuide.com saw a dip mid-month, while Headout.com surged late April. Tate.org.uk and nhm.ac.uk showed steady growth. April ended with diverse spend patterns.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 138 |
| 2026/04/02 | 132 |
| 2026/04/03 | 146 |
| 2026/04/04 | 154 |
| 2026/04/05 | 147 |
| 2026/04/06 | 133 |
| 2026/04/07 | 140 |
| 2026/04/08 | 137 |
| 2026/04/09 | 131 |
| 2026/04/10 | 144 |
| 2026/04/11 | 142 |
| 2026/04/12 | 149 |
| 2026/04/13 | 152 |
| 2026/04/14 | 143 |
| 2026/04/15 | 138 |
| 2026/04/16 | 138 |
| 2026/04/17 | 151 |
| 2026/04/18 | 143 |
| 2026/04/19 | 143 |
| 2026/04/20 | 143 |
| 2026/04/21 | 136 |
| 2026/04/22 | 145 |
| 2026/04/23 | 142 |
| 2026/04/24 | 147 |
| 2026/04/25 | 142 |
| 2026/04/26 | 140 |
| 2026/04/27 | 139 |
| 2026/04/28 | 130 |
| 2026/04/29 | 131 |
| 2026/04/30 | 133 |
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April saw fluctuating advertiser numbers, peaking at 154 on April 4th. The month concluded with a slight decline, ending at 133.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Tate.org.uk and Headout.com surged in click share, while vam.ac.uk and nhm.ac.uk faced declines.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | viator.com | getyourguide.com | headout.com | tate.org.uk | tiqets.com | klook.com | nhm.ac.uk | britishmuseum.org | groupon.co.uk | vam.ac.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 26.85% | 24.66% | 6.22% | 3.75% | 2.31% | 3.48% | 3.67% | 1.91% | 4.93% | 1.74% |
| 2026/04/02 | 30.63% | 26.9% | 5.42% | 4.38% | 1.42% | 1.74% | 3.16% | 1.92% | 4.24% | 2.27% |
| 2026/04/03 | 28.83% | 26.06% | 6.29% | 4.06% | 1.82% | 0.98% | 4.37% | 1.64% | 5.86% | 1.38% |
| 2026/04/04 | 24.47% | 22.49% | 6.91% | 5.38% | 2% | 1.39% | 5.22% | 2.52% | 3.74% | 1.85% |
| 2026/04/05 | 26.77% | 26.34% | 6.13% | 3.3% | 1.37% | 1.5% | 3.95% | 2.34% | 4.27% | 3.09% |
| 2026/04/06 | 26.23% | 26.41% | 7.5% | 3.73% | 2.05% | 1.78% | 3.25% | 2.07% | 4.53% | 2.21% |
| 2026/04/07 | 29.79% | 25.11% | 5.54% | 2.46% | 1.41% | 2.62% | 3.14% | 2.87% | 4.18% | 2.35% |
| 2026/04/08 | 29.53% | 24.28% | 6.74% | 3.18% | 1.78% | 2.53% | 3.02% | 2.33% | 4.71% | 1.78% |
| 2026/04/09 | 27.03% | 27.45% | 7.53% | 3.13% | 1.83% | 2.46% | 4.18% | 3.48% | 4.73% | 1.16% |
| 2026/04/10 | 27.71% | 28.13% | 6.64% | 2.12% | 2.54% | 3.11% | 2.82% | 1.48% | 4.85% | 1.79% |
| 2026/04/11 | 27.61% | 26.1% | 5.6% | 3.88% | 1.55% | 2.3% | 3.19% | 2.11% | 6.01% | 2% |
| 2026/04/12 | 26.7% | 25.62% | 5.81% | 3.74% | 1.28% | 2.48% | 4.16% | 2.02% | 5.64% | 2.72% |
| 2026/04/13 | 27.59% | 27.31% | 6.94% | 3.19% | 2.3% | 2.47% | 1.93% | 2.38% | 4.95% | 1.69% |
| 2026/04/14 | 30.2% | 24.52% | 8.09% | 2.17% | 2.15% | 2.25% | 2.39% | 2.33% | 4.32% | 1.62% |
| 2026/04/15 | 28.68% | 24.19% | 7.46% | 2.58% | 2.4% | 1.76% | 2.81% | 1.73% | 5.76% | 2.11% |
| 2026/04/16 | 31.61% | 22.45% | 7.67% | 3.56% | 2.14% | 1.82% | 3.12% | 2.86% | 4.65% | 1.95% |
| 2026/04/17 | 30.07% | 26.36% | 6.69% | 3.47% | 2.33% | 1.54% | 2.77% | 2.44% | 5.66% | 1.71% |
| 2026/04/18 | 30.31% | 25.03% | 8.01% | 2% | 2.18% | 1.87% | 4.07% | 2.76% | 5% | 1.85% |
| 2026/04/19 | 25.69% | 27.54% | 7.84% | 3.38% | 1.66% | 1.8% | 4.34% | 1.83% | 5.97% | 1.22% |
| 2026/04/20 | 30.72% | 26.28% | 8.88% | 3.91% | 1.64% | 1.83% | 1.78% | 1.24% | 6.27% | 0.83% |
| 2026/04/21 | 29.37% | 28.53% | 7.59% | 2.98% | 1.83% | 2.47% | 3.16% | 1.58% | 3.66% | 1.67% |
| 2026/04/22 | 24.79% | 28% | 8.09% | 4.35% | 1.27% | 2.19% | 2.43% | 1.92% | 4.01% | 2.35% |
| 2026/04/23 | 26.44% | 28.16% | 8.75% | 4.19% | 2.35% | 1.8% | 3.7% | 1.9% | 1.88% | 0.99% |
| 2026/04/24 | 29.93% | 19.2% | 10.81% | 3.28% | 2.39% | 1.79% | 3.27% | 2.73% | 3.74% | 1.25% |
| 2026/04/25 | 32.42% | 9.58% | 9.08% | 4.77% | 2.35% | 2.42% | 4.67% | 2.72% | 8.15% | 1.16% |
| 2026/04/26 | 25.97% | 24.86% | 9.04% | 5.37% | 2.15% | 1.35% | 3.08% | 2.79% | 4.7% | 0.98% |
| 2026/04/27 | 27.6% | 25.95% | 8% | 4.91% | 2.04% | 1.85% | 2.04% | 1.61% | 4.45% | 1.34% |
| 2026/04/28 | 28.67% | 26.71% | 8.62% | 2.83% | 1.87% | 2.44% | 2.34% | 1.7% | 5.9% | 1.48% |
| 2026/04/29 | 26% | 27.02% | 8.32% | 4.36% | 2.09% | 2.58% | 3.82% | 1.7% | 2.58% | 1.39% |
| 2026/04/30 | 27.85% | 24.86% | 9.39% | 5.17% | 3.48% | 3.42% | 2.54% | 2.3% | 2.1% | 1.6% |
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April saw viator.com leading with fluctuating impressions, peaking mid-month. getyourguide.com experienced a dip, while headout.com steadily rose. tate.org.uk and nhm.ac.uk showed varied trends. By month’s end, viator.com maintained dominance.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Bring Art Into Your Life. Every Purchase Helps Local Museums And Galleries. Find Your Favourite Artwork on the Art UK Shop. An Online Home For...
Official Website — The Official Website For The Tower Of London. Pre-Book Your Tickets Now. Members Go Free.
Plan Your Visit Today — Find out about Churchill's remarkable 90-year life, leadership, legacy and beyond. Every ticket...
Same Day Tickets Available — Book tickets to Madame Tussauds, the world-famous wax museum in London. Exclusive discount
V&A Exhibitions & Events — Discover our programme of major exhibitions & exciting new developments coming to the V&A. Welcome to V&A South Kensington, a world of creativity in the heart of London.
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In the realm of Google’s PPC ads, the top performers weave a tapestry of cultural allure. Art UK entices with a promise to support local museums through art purchases. The Tower of London beckons with exclusive access, while the Imperial War Museum offers a journey through Churchill’s legacy. Madame Tussauds captivates with same-day tickets and discounts, and the Victoria & Albert Museum invites exploration of its vibrant exhibitions. Each ad crafts a unique narrative, drawing visitors into a world of history and creativity.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Hospitality Museums & Art Galleries April 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the UK Hospitality Museums & Art Galleries April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The UK Hospitality Museums & Art Galleries April 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
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Yes. The UK Hospitality Museums & Art Galleries April 2026 Report aggregates data from across both device types and Google Shopping.
The UK Hospitality Museums & Art Galleries April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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