UK Hospitality Museums & Art Galleries - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Museums & Art Galleries category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Museums & Art Galleries – UK

Google AI Overview visibility for Hospitality Museums & Art Galleries UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 17.3669098474
82.6330901526
17%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 46
54
46%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 15%
Navigational 4%
Seasonal 0%
Local 14%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 UK Hospitality Museums & Art Galleries brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
viator.com 18.19
getyourguide.com 17.2
tate.org.uk 8.26
britishmuseum.org 7.39
headout.com 6.83
nhm.ac.uk 4.67
vam.ac.uk 3.82
groupon.co.uk 3.6
tiqets.com 3.07
sciencemuseum.org.uk 2.94
others 24.03
  • viator.com - 18.19%
  • getyourguide.com - 17.2%
  • tate.org.uk - 8.26%
  • britishmuseum.org - 7.39%
  • headout.com - 6.83%
  • nhm.ac.uk - 4.67%
  • vam.ac.uk - 3.82%
  • groupon.co.uk - 3.6%
  • tiqets.com - 3.07%
  • sciencemuseum.org.uk - 2.94%
  • others - 24.03%

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In the PPC landscape, ‘viator.com’ leads with 18.19% click share, closely followed by ‘getyourguide.com’ at 17.2%. ‘Others’ collectively hold a significant 24.03%.

Market Exposure

Share of Spend for the top 10 UK Hospitality Museums & Art Galleries brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date viator.com getyourguide.com headout.com tate.org.uk tiqets.com nhm.ac.uk britishmuseum.org hrp.org.uk vam.ac.uk groupon.co.uk
2026/06/01 23.55% 20.71% 7.27% 3.87% 4.06% 3.25% 3.3% 3.03% 4.44% 3.92%
2026/06/02 21.82% 19.15% 6.92% 4.32% 4.43% 3.9% 4.46% 3.58% 4.29% 4.57%
2026/06/03 21.01% 19.91% 6.77% 6.42% 3.74% 4.95% 6.92% 2.19% 4.58% 4.83%
2026/06/04 19.27% 19.25% 7.78% 6.38% 4.26% 4.11% 4.24% 2.99% 4.27% 3.67%
2026/06/05 19.66% 19.69% 6.11% 4.72% 3.86% 4.93% 5.07% 3.27% 2.42% 3.48%
2026/06/06 18.26% 19.35% 6.95% 4.94% 3.9% 5.63% 5.62% 3.61% 3.79% 4.51%
2026/06/07 15.19% 18.32% 5.2% 7.32% 4.07% 6.75% 7.89% 3.54% 2.3% 4.47%
2026/06/08 21.85% 20.32% 6.98% 4.78% 4.18% 4.12% 5.07% 2.81% 2.93% 3.9%
2026/06/09 21.21% 19.28% 6.65% 4.12% 4.16% 3.22% 6.61% 3.23% 3.32% 4.61%
2026/06/10 19.18% 19.62% 7.75% 6.56% 4.29% 3.66% 6.68% 3.1% 1.86% 3.93%
2026/06/11 20.85% 20.58% 6.2% 5.33% 3.91% 3.44% 6.93% 2.48% 2.69% 3.53%
2026/06/12 19.07% 19.19% 6.8% 5.9% 3.98% 5.24% 6.61% 2.24% 4.02% 4.69%
2026/06/13 16.01% 17.78% 5.58% 7.99% 4% 5.68% 6.84% 2.02% 4.57% 4.8%
2026/06/14 20.92% 19.59% 7.15% 7.11% 3.81% 4.92% 4.42% 2.67% 2.78% 3.96%
2026/06/15 24.36% 21.87% 8.24% 4.38% 4.81% 2.77% 2.79% 1.95% 2.3% 5.18%
2026/06/16 22.03% 21.51% 8.64% 3.78% 4.83% 2.99% 3.8% 2.31% 2.99% 4.39%
2026/06/17 25.08% 23.36% 7.44% 3.78% 5.1% 2.39% 3.59% 1.47% 2.46% 4.23%
2026/06/18 21.31% 21.9% 8.27% 4.49% 5.24% 3.49% 5.62% 2.05% 3.2% 4.4%
2026/06/19 22.86% 21.74% 8.27% 5.25% 5.04% 2.45% 5.22% 2.15% 2.02% 3.37%
2026/06/20 23.46% 19.34% 8.58% 3.47% 4.4% 4.03% 5% 2.2% 2.31% 3.37%
2026/06/21 26.17% 21.25% 9.57% 4.71% 4.78% 2.98% 4.13% 2.16% 1.4% 1.65%
2026/06/22 28.57% 23.59% 10.06% 2.08% 3.52% 2.09% 3.12% 1.58% 1.42% 2%
2026/06/23 26.6% 20.77% 8.46% 5.17% 3.68% 2.98% 3.74% 2.51% 1.96% 1.29%
2026/06/24 27.52% 21.47% 8.75% 5.02% 2.87% 2.07% 3.92% 1.9% 1.68% 2.26%
2026/06/25 26.5% 20.86% 12.61% 3.4% 3.88% 2.9% 4.39% 2.05% 1.64% 2.49%
2026/06/26 30.07% 21.29% 13.32% 2.27% 3.54% 1.92% 2.77% 2.46% 1.2% 1.01%
2026/06/27 25.66% 20.42% 14.59% 5.24% 2.81% 3.56% 4.48% 2.34% 1.47% 0.89%
2026/06/28 23.47% 20.92% 14.42% 2.55% 2.84% 3.64% 4.43% 1.67% 2.25% 2.27%
2026/06/29 24.13% 20.81% 17.36% 3.14% 4.14% 2.15% 3.4% 1.87% 2.95% 1.99%
2026/06/30 25.87% 22.27% 15.5% 4.12% 3.85% 1.97% 1.83% 1.81% 1.75% 1.67%
  • viator.com
  • getyourguide.com
  • headout.com
  • tate.org.uk
  • tiqets.com
  • nhm.ac.uk
  • britishmuseum.org
  • hrp.org.uk
  • vam.ac.uk
  • groupon.co.uk

Copyright © Adthena. All rights reserved.

In June 2026, Viator.com led with a fluctuating spend share, peaking at 30.07% on the 26th. GetYourGuide.com maintained a steady presence, while Headout.com saw a significant rise, ending at 15.5%. The month concluded with Viator.com dominating the spend share landscape.

Market Exposure

Competitor Count for UK Hospitality Museums & Art Galleries

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 160
2026/06/02 162
2026/06/03 167
2026/06/04 154
2026/06/05 153
2026/06/06 149
2026/06/07 157
2026/06/08 157
2026/06/09 146
2026/06/10 146
2026/06/11 154
2026/06/12 148
2026/06/13 148
2026/06/14 150
2026/06/15 138
2026/06/16 144
2026/06/17 149
2026/06/18 149
2026/06/19 148
2026/06/20 151
2026/06/21 146
2026/06/22 142
2026/06/23 153
2026/06/24 149
2026/06/25 135
2026/06/26 130
2026/06/27 133
2026/06/28 134
2026/06/29 142
2026/06/30 140

Copyright © Adthena. All rights reserved.

June began with 160 advertisers, peaking at 167 by the 3rd. A decline followed, reaching 130 on the 26th. The month concluded with 140 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Museums & Art Galleries

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
viator.com 5.65%
headout.com 3.89%
getyourguide.com 2.83%
hellotickets.com 0.67%
klook.com 0.64%
vam.ac.uk -1.18%
groupon.co.uk -1.22%
nhm.ac.uk -1.74%
britishmuseum.org -2.04%
tate.org.uk -2.35%

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Viator.com surged with a 5.65% click share increase, while headout.com followed at 3.89%. Conversely, tate.org.uk saw a decline of 2.35%.

Campaign Efficiency

UK Hospitality Museums & Art Galleries Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date viator.com getyourguide.com headout.com tiqets.com tate.org.uk groupon.co.uk hellotickets.com vam.ac.uk nhm.ac.uk britishmuseum.org
2026/06/01 26.36% 25.67% 7.97% 4.8% 2.68% 4.97% 1.7% 2.97% 2.02% 1.58%
2026/06/02 24.66% 23.66% 7.34% 4.85% 2.78% 6.67% 2.07% 3.09% 2.58% 1.87%
2026/06/03 25.24% 24.59% 7.98% 4.56% 3.81% 6.59% 1.22% 3.57% 3.25% 2.82%
2026/06/04 23.45% 23.02% 8.71% 4.93% 3.67% 5.48% 1.38% 3.3% 2.87% 1.76%
2026/06/05 23.65% 24.26% 6.6% 4.37% 3.15% 4.79% 1.62% 2.12% 3.34% 2.23%
2026/06/06 21.85% 24.62% 7.88% 4.28% 3.14% 5.97% 1.41% 3.23% 3.83% 2.48%
2026/06/07 19.57% 23.09% 5.95% 4.68% 4.83% 6.63% 1.03% 1.95% 4.92% 3.56%
2026/06/08 25.96% 23.95% 7.94% 4.64% 2.88% 4.58% 0.69% 2.48% 2.78% 2.1%
2026/06/09 23.88% 23.69% 7.27% 4.66% 2.42% 6.84% 2.09% 2.62% 2.16% 2.81%
2026/06/10 23.5% 23.57% 8.64% 4.85% 3.88% 5.89% 1.52% 1.49% 2.44% 2.82%
2026/06/11 24.85% 25.16% 6.59% 4.32% 3.55% 4.94% 1.62% 2.05% 2.41% 2.91%
2026/06/12 22.56% 24.17% 7.7% 4.29% 3.62% 6.11% 1.4% 3.1% 3.76% 2.89%
2026/06/13 20.1% 22.16% 6.35% 4.59% 5.04% 6.93% 1.12% 3.97% 4.09% 2.88%
2026/06/14 24.73% 23.07% 8.17% 4.2% 4.45% 4.65% 0.63% 2.36% 3.62% 1.9%
2026/06/15 25.68% 25.62% 8.63% 5.11% 2.93% 6.7% 2.49% 1.64% 1.92% 1.17%
2026/06/16 25.59% 24.63% 9.13% 5.25% 2.45% 6.27% 1.71% 2.09% 1.93% 1.45%
2026/06/17 27.48% 27.01% 8.12% 5.19% 2.25% 5.18% 1.45% 1.9% 1.73% 1.4%
2026/06/18 24.47% 26.08% 9.51% 5.71% 2.6% 5.57% 1.68% 2.58% 2.33% 2.28%
2026/06/19 25.19% 25.64% 8.96% 6.23% 3.24% 4.29% 2.25% 1.59% 1.58% 2.08%
2026/06/20 26.81% 22.38% 9.55% 4.72% 2.23% 3.72% 2.89% 1.96% 2.75% 2.21%
2026/06/21 29.32% 24.89% 10.02% 5.21% 2.66% 2.15% 2.25% 1.23% 2.06% 1.73%
2026/06/22 31.25% 26.29% 10.28% 3.64% 1.14% 2.47% 3.35% 1.13% 1.55% 1.34%
2026/06/23 30.15% 24.79% 9.47% 3.76% 3.04% 2.22% 3.33% 1.46% 1.83% 1.48%
2026/06/24 30.63% 24.77% 9.66% 3.33% 3.01% 2.82% 3.13% 1.31% 1.34% 1.62%
2026/06/25 30% 24.18% 12.22% 4.28% 2.22% 3.28% 2.27% 1.4% 2.1% 1.78%
2026/06/26 31.92% 24.4% 15.06% 3.59% 1.53% 1.63% 2.49% 0.94% 1.03% 1.03%
2026/06/27 29.29% 23.51% 16.43% 3.26% 3.2% 1.24% 1.99% 1.21% 2.39% 1.81%
2026/06/28 26.6% 23.59% 16.08% 3.41% 1.59% 2.67% 2.19% 1.97% 2.39% 1.77%
2026/06/29 26.87% 24.14% 17.28% 4.41% 1.68% 2.37% 2.08% 2.35% 1.63% 1.43%
2026/06/30 28.11% 24.77% 17.5% 3.95% 2.41% 2.15% 1.76% 1.4% 1.36% 0.75%
  • viator.com
  • getyourguide.com
  • headout.com
  • tiqets.com
  • tate.org.uk
  • groupon.co.uk
  • hellotickets.com
  • vam.ac.uk
  • nhm.ac.uk
  • britishmuseum.org

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Viator.com led June with a steady rise, peaking at 31.92% on the 26th. GetYourGuide.com maintained a consistent presence, while Headout.com surged to 17.5% by month’s end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Museums & Art Galleries

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Museums & Art Galleries - Last month
  1. 1
    The Tower Of London | Official Website https://www.hrp.org.uk

    The Official Website For The Tower Of London. Pre-Book Your Tickets Now. Members Go Free.

  2. 2
    Madame Tussauds Entry Tickets | Same Day Tickets Available https://madame-tussauds.london-tickets.co.uk › madame-tussauds › tickets

    Book tickets to Madame Tussauds, the world-famous wax museum in London. Exclusive discount. Bundle Madame Tussauds with other top...

  3. 3
    Blenheim Palace, Park and Gardens admission ticket | musement https://www.musement.com

    Book your admission ticket to the Blenheim Palace, Park and Gardens, take a tour of the State Rooms, and discover over 300 years of history.

  4. 4
    Visit | Natural History Museum https://www.nhm.ac.uk

    From dinosaurs to mammals, come and explore the amazing diversity of life on Earth. Plan your visit to the Natural History Museum and enjoy a day out of the ordinary! Inspire School Learning.

  5. 5
    Tower Of London https://www.viator.com › tours-&-tickets › tower-of-london

    2026 - Top 10 Things to Do — Best Things to Do in 2026 in London. Free Cancellation & Full Refund Available.

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In the bustling world of London’s attractions, top PPC ads reveal a captivating narrative. The Tower of London entices with free member access, while Madame Tussauds offers exclusive discounts. Blenheim Palace invites history enthusiasts, and the Natural History Museum promises a unique educational journey. Viator highlights future London adventures, ensuring flexibility with free cancellations.

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