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AUS Logistics Parcel Services - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Parcel Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Logistics Parcel Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
auspost.com.au 90.02
sendle.com 3.14
interparcel.com 1.75
fastcourier.com.au 0.98
packsend.com.au 0.71
transdirect.com.au 0.4
fedex.com 0.37
bhfcouriers.com.au 0.29
startrack.com.au 0.2
edibleblooms.com.au 0.18
others 1.96

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In the logistics PPC landscape, Auspost dominates with 90.02% click share, overshadowing Sendle’s 3.14%. “Others” collectively hold 1.96%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Logistics Parcel Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date auspost.com.au fastcourier.com.au transdirect.com.au interparcel.com fedex.com bhfcouriers.com.au packsend.com.au sendle.com shipstation.com zoom2u.com.au
2025/04/01 16.53% 14.67% 3.11% 9.96% 5.94% 5.35% 4.34% 3.12% 0.79% 2.51%
2025/04/02 62.75% 6.31% 2.07% 4.85% 2.74% 1.99% 1.7% 1.38% 0.98% 0.95%
2025/04/03 33.16% 9.8% 3.29% 8.92% 4.47% 5.43% 3.64% 2.7% 1.08% 1.35%
2025/04/04 48.57% 8.29% 2.06% 7.71% 4.12% 5.73% 2.77% 2.26% 0.72% 0.8%
2025/04/05 27.95% 11.04% 3.3% 11.28% 6.69% 5.6% 4.17% 3.38% 1.88% 1.7%
2025/04/06 14.13% 12.38% 7.24% 14.23% 7.18% 8.22% 4.68% 4.87% 1.77% 1.66%
2025/04/07 11.99% 8.77% 5.8% 27.85% 5.83% 5.55% 3.36% 3.57% 1.37% 1.74%
2025/04/08 9.33% 15.02% 9.65% 10.54% 10.75% 8.29% 5.22% 4.42% 1.19% 2.16%
2025/04/09 44.36% 10.77% 4.44% 7.37% 5.58% 3.61% 1.85% 2.95% 1.55% 1.45%
2025/04/10 52.09% 10.31% 3.41% 6.27% 3.28% 3.34% 1.8% 1.91% 0.91% 0.65%
2025/04/11 46.35% 9.84% 4.15% 7.44% 4.07% 3.63% 3.78% 2.76% 1.1% 1.57%
2025/04/12 70.11% 4.7% 1.74% 4.71% 2.09% 1.66% 1.65% 1.45% 0.87% 0.6%
2025/04/13 27.86% 10.28% 4.57% 14.14% 3.76% 3.7% 4.15% 3.01% 2.16% 1.69%
2025/04/14 41.9% 10.93% 6.24% 8.24% 3.45% 4.12% 2.47% 1.95% 2.13% 2.23%
2025/04/15 18.82% 15.45% 9.35% 9.59% 6.53% 4.93% 3.88% 2.57% 2.83% 2.36%
2025/04/16 27.39% 13.41% 7.91% 8.39% 5.6% 4.78% 3.33% 4.35% 1.71% 1.64%
2025/04/17 37.94% 10.11% 6.51% 11.17% 3.81% 4.71% 4.07% 3.71% 1.07% 1.96%
2025/04/18 66.56% 6.1% 2.11% 7.3% 1.33% 1.04% 2.65% 1.98% 0.64% 1.31%
2025/04/19 47.95% 6.22% 1.97% 5.86% 3.83% 0.44% 3.61% 10.85% 2.2% 1.06%
2025/04/20 66.48% 4.89% 2.35% 6.18% 2.3% 0.47% 2.03% 1.94% 2.1% 0.93%
2025/04/21 40.47% 10.89% 5.3% 10.88% 4.04% 1.19% 3.58% 1.92% 2.9% 1.47%
2025/04/22 60.34% 7.39% 5.98% 5.2% 3.83% 2.67% 2.34% 1.04% 1.09% 1.06%
2025/04/23 18.09% 11.28% 6.19% 7.86% 6.05% 4.47% 3.24% 2.02% 2.26% 1.32%
2025/04/24 21.62% 15.7% 8.02% 10.79% 7.37% 4.95% 4.55% 3.62% 2.95% 1.79%
2025/04/25 44.26% 11.49% 3% 8.44% 5.66% 1.04% 4.23% 2.48% 2.45% 2.37%
2025/04/26 21.08% 15.61% 1.91% 14.33% 7.49% 1.42% 4.7% 5.15% 2.77% 2.28%
2025/04/27 40.96% 10.57% 2.44% 11.56% 5.61% 0.95% 3.5% 3.37% 2.88% 1.32%
2025/04/28 27.63% 13.51% 10.97% 8.39% 8.33% 5.06% 3.65% 3.48% 2.71% 1.71%
2025/04/29 40.27% 10.93% 8.84% 6.27% 6.53% 6.27% 2.62% 1.65% 1.41% 0.95%
2025/04/30 45.41% 9.63% 7.88% 6.44% 5.29% 4.99% 2.31% 2.09% 1.62% 0.67%

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April saw auspost.com.au dominate with fluctuating spend, peaking mid-month. Fastcourier.com.au maintained steady, lower levels. Transdirect.com.au and interparcel.com showed moderate activity. The month ended with auspost.com.au leading.

Market Exposure

Competitor Count for AUS Logistics Parcel Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 148
2025/04/02 155
2025/04/03 155
2025/04/04 156
2025/04/05 150
2025/04/06 155
2025/04/07 156
2025/04/08 158
2025/04/09 143
2025/04/10 151
2025/04/11 148
2025/04/12 145
2025/04/13 152
2025/04/14 162
2025/04/15 153
2025/04/16 153
2025/04/17 147
2025/04/18 140
2025/04/19 163
2025/04/20 159
2025/04/21 160
2025/04/22 160
2025/04/23 157
2025/04/24 162
2025/04/25 167
2025/04/26 158
2025/04/27 160
2025/04/28 161
2025/04/29 155
2025/04/30 151

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April saw fluctuating advertiser numbers, peaking at 167 on April 25. The month concluded with 151 advertisers, reflecting dynamic market activity.

Campaign Efficiency

Market Loss & Market Gains for AUS Logistics Parcel Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
auspost.com.au 0.42%
directmailsolutions.com.au 0.25%
zappy.au 0.24%
sendle.com 0.17%
transdirect.com.au 0.08%
fastcourier.com.au -0.07%
bhfcouriers.com.au -0.14%
lvly.com.au -0.15%
edibleblooms.com.au -0.16%
interparcel.com -0.52%

Copyright © Adthena. All rights reserved.

Auspost.com.au leads with a 0.42% click share rise, while interparcel.com drops by 0.52%.

Campaign Efficiency

AUS Logistics Parcel Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date auspost.com.au fastcourier.com.au sendle.com transdirect.com.au fedex.com interparcel.com bhfcouriers.com.au packsend.com.au zappy.au directmailsolutions.com.au
2025/04/01 61.13% 5.57% 3.38% 1.07% 2.68% 3.51% 2.25% 2.37% 0.01% 0%
2025/04/02 88.39% 1.57% 2.03% 0.46% 0.78% 1.04% 0.54% 0.55% 0.01% 0%
2025/04/03 81.68% 2.14% 2.63% 0.65% 1.02% 1.79% 1.46% 1.2% 0.02% 0%
2025/04/04 83.63% 2.08% 2.4% 0.46% 1.19% 1.79% 1.68% 0.87% 0.02% 0%
2025/04/05 62.91% 4.77% 4.89% 1.1% 3.08% 4.77% 2.86% 2.21% 0.2% 0%
2025/04/06 57.13% 5.05% 6.11% 2.48% 3.29% 5.79% 4.15% 2.22% 0.08% 0%
2025/04/07 38.76% 2.79% 4.18% 1.63% 2.22% 37.01% 2.15% 1.43% 0.03% 0%
2025/04/08 36.46% 9.07% 6.23% 5.12% 7.75% 5.7% 5.62% 3.66% 0.17% 0%
2025/04/09 78.14% 3.77% 2.62% 1.3% 2.11% 2.35% 1.29% 0.69% 0.34% 0%
2025/04/10 87.47% 2.3% 1.39% 0.7% 0.79% 1.38% 0.77% 0.54% 0.09% 0%
2025/04/11 83.19% 2.44% 2.2% 0.86% 1.13% 1.81% 0.96% 1.04% 0.12% 0%
2025/04/12 84.99% 1.77% 2.39% 0.56% 0.9% 1.75% 0.62% 0.71% 0.07% 0%
2025/04/13 79.75% 2.39% 1.84% 0.87% 0.93% 3.57% 0.85% 1.31% 0.08% 0%
2025/04/14 84.74% 2.59% 1.53% 1.2% 0.83% 1.7% 1.07% 0.77% 0.07% 0%
2025/04/15 62.3% 6.38% 4.19% 3.49% 2.9% 3.46% 1.9% 1.96% 0.24% 0%
2025/04/16 74.43% 4.05% 4.13% 2.23% 1.73% 2.04% 1.25% 1.11% 0.12% 0%
2025/04/17 57.87% 2.02% 3.28% 1.19% 0.82% 2.12% 0.9% 0.93% 26.96% 0%
2025/04/18 92.81% 0.98% 1.44% 0.3% 0.24% 1.19% 0.17% 0.85% 0.04% 0%
2025/04/19 72.74% 1.3% 9.11% 0.43% 0.91% 1.27% 0.08% 0.87% 0.1% 7.84%
2025/04/20 88.83% 1.31% 2.21% 0.6% 0.7% 1.67% 0.11% 0.69% 0.13% 0%
2025/04/21 77.28% 3.81% 1.77% 1.67% 1.52% 3.43% 0.36% 1.49% 0.1% 0%
2025/04/22 81.93% 2.92% 1.78% 2.41% 1.78% 1.83% 1.07% 1.1% 0.09% 0%
2025/04/23 52.78% 4.9% 2.57% 2.52% 3.02% 3.07% 2.07% 1.83% 18.04% 0%
2025/04/24 56.72% 7.21% 6.19% 3.56% 4.02% 4.31% 2.18% 3.1% 0.47% 0%
2025/04/25 74.03% 4.32% 3.96% 0.96% 2.33% 2.87% 0.37% 1.76% 0.14% 0%
2025/04/26 64.03% 5.77% 6.95% 0.6% 3.16% 5.16% 0.51% 2.44% 0.17% 0%
2025/04/27 67.48% 4.69% 5.52% 0.93% 2.71% 4.72% 0.36% 2.07% 0.21% 0%
2025/04/28 66.78% 5.56% 3.32% 4.11% 4.03% 3.05% 2.22% 1.87% 0.2% 0%
2025/04/29 71.85% 4.61% 2.05% 3.49% 3.26% 2.27% 2.92% 1.27% 0.06% 0%
2025/04/30 78.39% 3.26% 2.82% 2.5% 2.13% 1.84% 1.79% 1.02% 0.27% 0%

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April saw auspost.com.au dominate with fluctuating impressions, peaking at 92.81% on April 18. Fastcourier.com.au and sendle.com trailed, with sendle.com spiking to 9.11% on April 19. The month concluded with auspost.com.au leading at 78.39%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Logistics Parcel Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Track your parcels - Australia Post https://www.auspost.com.au

    Track your parcels — Protect Yourself From The Unexpected With Auspost's Range Of Travel Insurance. Learn More.

  2. 2
    How Long Does Australia Post Take To Deliver? | AusPost Timings https://www.directmailsolutions.com.au

    Save More With Our Australia Post Partner Rates. Easy Setup. Print & Mail, Customised.

  3. 3
    Seamless AusPost Integration | Integrated with Australia Post https://au.interparcel.com

    Import orders & generate all labels at once for Australia Post shipments with Interparcel. Streamline your shipping and auto-import orders into the Interparcel Shipping Manager. Print Shipping Labels. Compare Prices & Services.

  4. 4
    Flat-Rate Shipping From $3.85* - Send in Australia & Overseas https://www.sendle.com

    Send Parcels Across Australia & Around the World With No Lock-in Contracts or Hidden Fees. Sendle's Used by Thousands of Aussie Businesses for Low...

  5. 5
    Effortless Parcel Sending https://www.zappy.au

    Courier Services Australia — Sending parcels? Zappy software simplifies the process. Best of all, it's completely free! Discover...

Copyright © Adthena. All rights reserved.

Australia Post’s ad emphasizes parcel tracking and travel insurance, highlighting security and reliability. Direct Mail Solutions focuses on cost savings and convenience with partner rates. Interparcel offers seamless integration with Australia Post, streamlining shipping processes. Sendle promotes affordable, transparent pricing for domestic and international shipping. Zappy simplifies parcel sending with free, user-friendly software.

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