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AUS Logistics Parcel Services - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Parcel Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Logistics Parcel Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
auspost.com.au 84.2
sendle.com 4.26
interparcel.com 2.68
fastcourier.com.au 1.71
packsend.com.au 1.03
bhfcouriers.com.au 0.83
transdirect.com.au 0.77
fedex.com 0.72
startrack.com.au 0.51
zappy.au 0.46
others 2.83

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Auspost.com.au dominates with 84.2% click share, overshadowing others like Sendle.com at 4.26%. ‘Others’ collectively hold 2.83%.

Market Exposure

Share of Spend for the top 10 AUS Logistics Parcel Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date auspost.com.au fastcourier.com.au interparcel.com packsend.com.au sendle.com fedex.com transdirect.com.au shipstation.com bhfcouriers.com.au gopeople.com.au
2025/05/01 18.42% 16.36% 8.98% 3.52% 3.82% 10.52% 10.96% 2.9% 9.94% 1.89%
2025/05/02 7.86% 14.89% 12.52% 4.29% 4.01% 8.97% 6.68% 4.2% 11.75% 1.81%
2025/05/03 27.1% 12.13% 10.92% 4.95% 5.39% 8.23% 3.29% 3.56% 3.3% 1.89%
2025/05/04 61.97% 4.99% 13.21% 1.91% 1.63% 3.12% 1.57% 0.92% 1.75% 1.05%
2025/05/05 19.78% 12.78% 10.94% 3.09% 2.6% 8.73% 10.67% 2.79% 11.16% 1.58%
2025/05/06 50.71% 8.89% 4.46% 2.15% 1.54% 4.46% 6.09% 2.17% 7.05% 1.05%
2025/05/07 26.92% 11.95% 6.62% 3.47% 2.9% 8.1% 8.82% 2.69% 9.29% 1.6%
2025/05/08 23.48% 10.69% 5.58% 3.05% 1.93% 8.72% 5.99% 1.73% 10.01% 1.21%
2025/05/09 45.27% 9.58% 5.64% 3.49% 1.31% 6.49% 5.08% 1.72% 7.9% 1.21%
2025/05/10 17.24% 11.23% 11.18% 3.97% 3.56% 7.83% 2.58% 1.81% 2.6% 1.91%
2025/05/11 52.63% 5.03% 16.47% 1.51% 9.54% 2.65% 1.77% 1.07% 0.81% 0.93%
2025/05/12 22.61% 11.47% 7.86% 2.47% 2.47% 7.83% 6.9% 2.33% 9.12% 1.27%
2025/05/13 24.13% 14.3% 7.44% 3.58% 1.82% 8.55% 9.57% 2% 11.23% 1.47%
2025/05/14 15.73% 15.22% 6.92% 4.2% 2.53% 8.64% 9.87% 3.52% 11.33% 2.22%
2025/05/15 25.86% 23.89% 9.1% 2.92% 1.77% 5.47% 5.4% 1.59% 8.87% 1.43%
2025/05/16 45.1% 9.44% 7.35% 3.2% 2.1% 3.75% 4.56% 1.22% 7.23% 1.4%
2025/05/17 16.79% 14.59% 13.97% 5.09% 4.64% 7.29% 6.49% 2.99% 3.7% 3.37%
2025/05/18 38.53% 11.18% 11.42% 3.27% 2.26% 4.3% 6.2% 2.21% 2.38% 2.51%
2025/05/19 46.23% 10.27% 4.58% 2.94% 1.32% 3.02% 6.75% 2.25% 6.8% 1.58%
2025/05/20 37.23% 11.3% 6.11% 3.59% 1.87% 2.92% 7.33% 1.62% 8.99% 1.89%
2025/05/21 42.03% 10.75% 4.99% 3.66% 2.61% 3.53% 7.4% 2.78% 7.18% 1.49%
2025/05/22 32.68% 12.59% 6.23% 3.91% 3.16% 2.9% 7.64% 1.86% 8.26% 1.82%
2025/05/23 15.64% 10.87% 11.08% 3.1% 10.52% 16.49% 4.99% 1.61% 6.12% 1.78%
2025/05/24 31.84% 14.14% 8.9% 5.13% 3.56% 3.33% 4.22% 2.62% 2.17% 3.48%
2025/05/25 29.67% 11.83% 11.41% 4.03% 4.46% 2.28% 5.08% 2.17% 2.17% 3.46%
2025/05/26 31.52% 11.75% 7.51% 3.06% 2.91% 3.15% 9.46% 1.78% 8.05% 1.86%
2025/05/27 20.6% 16.48% 8.8% 4.72% 3.34% 3.97% 9.8% 1.75% 10.6% 2.16%
2025/05/28 29.72% 14.24% 8.04% 3.41% 1.88% 3.56% 9.37% 1.91% 9.61% 1.84%
2025/05/29 31.87% 13.16% 7.88% 3.44% 2.47% 3.17% 5.82% 2.92% 9.36% 1.77%
2025/05/30 46.17% 7.62% 7.75% 1.96% 1.55% 1.75% 2.87% 14.42% 5.57% 1.13%
2025/05/31 29.79% 13.74% 13.35% 4.9% 4.32% 4.29% 3.74% 3.07% 2.9% 1.91%

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In May 2025, auspost.com.au dominated PPC spend, peaking at 61.97% on May 4. Fastcourier.com.au and interparcel.com trailed, with fluctuating shares. By month’s end, auspost.com.au maintained a strong lead.

Market Exposure

Competitor Count for AUS Logistics Parcel Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 145
2025/05/02 157
2025/05/03 146
2025/05/04 148
2025/05/05 148
2025/05/06 151
2025/05/07 157
2025/05/08 167
2025/05/09 165
2025/05/10 157
2025/05/11 163
2025/05/12 177
2025/05/13 170
2025/05/14 171
2025/05/15 170
2025/05/16 168
2025/05/17 168
2025/05/18 178
2025/05/19 177
2025/05/20 178
2025/05/21 176
2025/05/22 178
2025/05/23 176
2025/05/24 180
2025/05/25 172
2025/05/26 168
2025/05/27 166
2025/05/28 161
2025/05/29 172
2025/05/30 171
2025/05/31 165

Copyright © Adthena. All rights reserved.

May began with 145 advertisers, peaking at 180 mid-month. The month concluded with 165, reflecting a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Logistics Parcel Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
shipstation.com 0.24%
fastcourier.com.au 0.19%
signet.net.au 0.15%
startrack.com.au 0.11%
dagood.com.au 0.11%
bhfcouriers.com.au -0.04%
edibleblooms.com.au -0.06%
fedex.com -0.14%
interparcel.com -0.3%
zappy.au -0.86%

Copyright © Adthena. All rights reserved.

Shipstation.com leads with a 0.24 increase, while zappy.au drops by -0.86. Fastcourier.com gains 0.19, and signet.net.au rises 0.15.

Campaign Efficiency

AUS Logistics Parcel Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date auspost.com.au fastcourier.com.au interparcel.com sendle.com packsend.com.au fedex.com shipstation.com transdirect.com.au bhfcouriers.com.au zappy.au
2025/05/01 55.74% 7.44% 3.91% 6.67% 1.95% 5.45% 1.5% 4.71% 4.71% 0.1%
2025/05/02 22.85% 10.44% 8.3% 7.99% 3.95% 7.42% 3.33% 4.24% 9% 0.32%
2025/05/03 63.94% 4.65% 3.56% 7.44% 2.33% 3.47% 1.73% 1.07% 1.4% 0.32%
2025/05/04 68.69% 2.02% 18.4% 2.65% 1.03% 1.32% 0.46% 0.52% 0.78% 0.06%
2025/05/05 59.11% 6.05% 4.33% 4.18% 1.7% 4.35% 1.5% 4.74% 5.5% 0.17%
2025/05/06 77.64% 3.63% 1.6% 1.79% 1% 2.09% 1.09% 2.34% 2.98% 0.05%
2025/05/07 71.55% 4.31% 2% 2.39% 1.67% 3.06% 1.23% 2.98% 3.47% 0.16%
2025/05/08 65.57% 3.81% 1.78% 2.97% 1.29% 3.31% 0.78% 1.91% 3.8% 8.11%
2025/05/09 72.17% 4.31% 2.11% 2.02% 1.86% 3.32% 1% 2.13% 3.79% 0.09%
2025/05/10 40.3% 5.55% 5% 4.71% 2.68% 4.42% 1.29% 1.08% 1.36% 23.78%
2025/05/11 57.03% 1.79% 22.82% 11.68% 0.75% 1.07% 0.49% 0.61% 0.27% 0.06%
2025/05/12 57.71% 4.94% 3.14% 2.93% 1.25% 3.77% 1.41% 2.81% 4.11% 9.41%
2025/05/13 61.37% 6.68% 3.05% 2.96% 2.12% 4.31% 1.32% 4.27% 5.4% 0.4%
2025/05/14 44.72% 8.65% 3.38% 6.78% 2.71% 5.17% 2.57% 5.06% 6.71% 0.14%
2025/05/15 68.36% 8.94% 7.14% 1.98% 1.07% 1.95% 0.7% 1.63% 3% 0.04%
2025/05/16 79.89% 3% 2.03% 2.16% 1.16% 1.29% 0.54% 1.41% 2.48% 0.09%
2025/05/17 46.9% 7.69% 6.54% 9.63% 3.63% 4.3% 2.2% 3.1% 1.92% 0.12%
2025/05/18 75.27% 3.73% 3.48% 3.55% 1.43% 1.63% 0.97% 1.93% 0.75% 0.06%
2025/05/19 65.19% 6.17% 2.5% 2.17% 2.04% 1.99% 1.83% 3.63% 4.15% 0.39%
2025/05/20 71.65% 4.86% 2.14% 2.44% 1.55% 1.28% 0.92% 2.72% 3.92% 0.24%
2025/05/21 61.24% 6.3% 2.43% 4.85% 2.12% 2.31% 2.1% 4.22% 4.32% 0.07%
2025/05/22 73.98% 4.37% 1.71% 2.96% 1.52% 1.1% 0.78% 2.43% 2.77% 0.13%
2025/05/23 35.11% 4.92% 13.96% 14.75% 1.48% 13.2% 0.99% 1.96% 2.79% 0.05%
2025/05/24 72.56% 5.08% 2.83% 4.08% 2.11% 1.41% 1.14% 1.29% 0.71% 0.16%
2025/05/25 54.06% 5.04% 4.22% 5.72% 1.88% 1.03% 1.07% 2.06% 0.8% 0.08%
2025/05/26 70.28% 4.39% 2.5% 2.96% 1.41% 1.2% 0.91% 3.37% 3.08% 0.08%
2025/05/27 54.89% 9.08% 3.85% 3.37% 2.85% 2.27% 1.19% 4.94% 5.91% 0.12%
2025/05/28 62.8% 7.41% 3.26% 2.26% 2.04% 1.97% 1.4% 4.21% 5.03% 0.08%
2025/05/29 74.36% 4.46% 2.15% 2.39% 1.43% 1.17% 1.17% 1.76% 3.15% 0.04%
2025/05/30 78.7% 2.04% 6.04% 1.2% 0.56% 0.51% 5.76% 0.66% 1.52% 0.02%
2025/05/31 66.28% 5.55% 4.64% 3.92% 2.59% 1.88% 1.59% 1.22% 1.12% 0.06%

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In May 2025, auspost.com.au dominated with fluctuating impressions, peaking at 79.89%. Fastcourier.com.au and interparcel.com showed modest shares, while zappy.au had sporadic spikes, notably on May 10. The month concluded with auspost.com.au leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Logistics Parcel Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Track your parcels - Australia Post https://www.auspost.com.au

    Track Your Parcel — Protect Yourself From The Unexpected With Auspost's Range Of Travel Insurance. Learn More. Going On Holiday? Get A Travel Insurance Quote From Auspost Today, We've Got...

  2. 2
    Express Postage Australia https://au.interparcel.com › express › delivery

    Save 75% on Delivery Today — Get in Touch With Our Team of Shipping Experts via Phone, Live Chat, or Email. Fast, Simple & Easy Booking Process: Enter, Compare Services & Book Online. Instant Quote.

  3. 3
    Flat-Rate Shipping From $3.85* https://www.sendle.com

    The Cheapest Way To Ship — Send Parcels Across Australia & Around the World With No Lock-in Contracts or Hidden Fees.

  4. 4
    Official StarTrack Website - StarTrack Road Express https://www.startrack.com.au › road-express › information

    Deliver Multi-Consignments To Businesses With The Largest Delivery Network In Australia. Express...

  5. 5
    Effortless Parcel Sending - Courier Tracking Australia https://www.zappy.au

    Sending parcels? Zappy software simplifies the process. Best of all, it's completely free!

Copyright © Adthena. All rights reserved.

Australia Post emphasizes security with parcel tracking and travel insurance. Interparcel offers a 75% delivery discount and easy booking. Sendle provides affordable, no-contract shipping. StarTrack boasts Australia’s largest delivery network. Zappy simplifies parcel sending for free.

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