AUS Logistics Parcel Services - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Parcel Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Logistics Parcel Services AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	14.8414759897
	85.1585240103

14%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	60
	40

60%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	13%
Transactional	39%
Navigational	0%
Seasonal	0%
Local	7%
Problem Solving	10%

Market Exposure

Share of Clicks for top 10 AUS Logistics Parcel Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
auspost.com.au	85.01
shipstation.com	5.88
interparcel.com	2.76
fastcourier.com.au	1.6
packsend.com.au	1.1
transdirect.com.au	0.42
tracelo.com	0.4
bhfcouriers.com.au	0.33
startrack.com.au	0.21
edibleblooms.com.au	0.2
others	2.09

auspost.com.au - 85.01%
shipstation.com - 5.88%
interparcel.com - 2.76%
fastcourier.com.au - 1.6%
packsend.com.au - 1.1%
transdirect.com.au - 0.42%
tracelo.com - 0.4%
bhfcouriers.com.au - 0.33%
startrack.com.au - 0.21%
edibleblooms.com.au - 0.2%
others - 2.09%

Auspost.com.au dominates with 85.01% click share, overshadowing others. Shipstation.com follows at 5.88%, while “others” collectively hold 2.09%.

Market Exposure

Share of Spend for the top 10 AUS Logistics Parcel Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	auspost.com.au	shipstation.com	fastcourier.com.au	interparcel.com	packsend.com.au	transdirect.com.au	tracelo.com	zoom2u.com.au	bhfcouriers.com.au	edibleblooms.com.au
2026/02/01	11.67%	33.69%	10.28%	18.22%	4.08%	3.16%	2.72%	0.67%	3.12%	0.61%
2026/02/02	7%	26.17%	11.78%	11.37%	12.92%	8.16%	3.18%	1.29%	2.73%	1.04%
2026/02/03	8.05%	14.87%	13.49%	16.57%	3.76%	6.33%	3.07%	1.32%	3.76%	2.32%
2026/02/04	28.75%	28%	8.5%	4.78%	3.8%	3.79%	0.86%	0.76%	2.25%	1.44%
2026/02/05	15.49%	33.37%	8.19%	17.94%	1.82%	2.74%	3.58%	0.47%	2.28%	0.61%
2026/02/06	13.93%	23.82%	12.93%	9.21%	2.37%	6.11%	2.93%	3.31%	3.1%	0.95%
2026/02/07	36.74%	17.74%	10.94%	7.02%	2.85%	4.82%	2.02%	0.74%	2.47%	1.04%
2026/02/08	16.32%	25.88%	10.24%	18.32%	3.68%	4.52%	3.16%	1.1%	1.11%	0.84%
2026/02/09	22.27%	18.74%	14.11%	6.87%	3.49%	7.41%	2.31%	2.21%	3.21%	1.86%
2026/02/10	39.16%	12.77%	12.04%	5.05%	2.11%	4.65%	2.47%	1.24%	2.68%	1.29%
2026/02/11	33.61%	19.54%	12.95%	5.31%	2.4%	2.54%	2.46%	0.85%	3.24%	1.09%
2026/02/12	40.24%	20.34%	11.1%	2.86%	1.99%	2.63%	1.57%	0.58%	2.64%	2.19%
2026/02/13	13.72%	23.46%	12.73%	9.07%	2.33%	6.02%	2.89%	3.26%	3.05%	0.94%
2026/02/14	32.35%	15.62%	9.63%	6.18%	2.51%	4.24%	1.78%	0.65%	13.95%	0.92%
2026/02/15	15.93%	25.21%	9.99%	17.85%	3.6%	4.4%	3.07%	1.07%	1.09%	0.82%
2026/02/16	22.19%	18.67%	14.06%	6.84%	3.47%	7.39%	2.3%	2.2%	3.2%	1.86%
2026/02/17	53.71%	13.61%	9.06%	2.87%	2.31%	1.85%	2.39%	0.87%	2.27%	0.99%
2026/02/18	54.4%	3.48%	10.51%	4.39%	2.39%	2.38%	2.96%	1.21%	2.54%	1.26%
2026/02/19	38.3%	21.02%	9.06%	5.31%	3.35%	2.44%	2.76%	0.33%	2.27%	1.66%
2026/02/20	34.01%	6.17%	10.27%	9.71%	3.54%	3.92%	2.85%	1.5%	3.87%	1.8%
2026/02/21	22.84%	37.14%	7.94%	7.36%	2.73%	1.75%	1.8%	1.83%	0.9%	0.19%
2026/02/22	53.09%	12.44%	8.57%	7.1%	2.89%	1.7%	2.48%	1.36%	0.64%	0.53%
2026/02/23	51.12%	17.15%	5.63%	4.45%	7.67%	1.8%	1.35%	1.08%	1.11%	0.93%
2026/02/24	55.64%	4.32%	12.8%	4.6%	2.18%	3.78%	1.45%	0.69%	2.01%	1.14%
2026/02/25	35.23%	25.86%	5.69%	5.96%	2.51%	3.08%	1.12%	1.06%	3.51%	2.03%
2026/02/26	34.79%	19.48%	7.97%	5.7%	2.93%	2.38%	3.74%	1.12%	2.98%	1.24%
2026/02/27	20.47%	34.55%	8.04%	8.15%	2.6%	3.43%	0.03%	0.65%	3.29%	1.16%
2026/02/28	41.86%	26.16%	8.14%	5.65%	2.79%	1.59%	1.47%	1.27%	0.94%	0.53%

auspost.com.au
shipstation.com
fastcourier.com.au
interparcel.com
packsend.com.au
transdirect.com.au
tracelo.com
zoom2u.com.au
bhfcouriers.com.au
edibleblooms.com.au

In February 2026, auspost.com.au led with fluctuating spend, peaking at 55.64. Shipstation.com saw a dip mid-month, while fastcourier.com.au maintained steady values. Interparcel.com experienced a decline, and packsand.com.au remained low. The month concluded with auspost.com.au dominating.

Market Exposure

Competitor Count for AUS Logistics Parcel Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	142
2026/02/02	153
2026/02/03	157
2026/02/04	135
2026/02/05	136
2026/02/06	133
2026/02/07	134
2026/02/08	139
2026/02/09	140
2026/02/10	133
2026/02/11	141
2026/02/12	132
2026/02/13	133
2026/02/14	134
2026/02/15	139
2026/02/16	140
2026/02/17	123
2026/02/18	129
2026/02/19	130
2026/02/20	124
2026/02/21	120
2026/02/22	121
2026/02/23	123
2026/02/24	126
2026/02/25	129
2026/02/26	125
2026/02/27	123
2026/02/28	120

February began with 142 advertisers, peaking at 157 on the 3rd. A decline followed, ending the month at 120.

Campaign Efficiency

Market Loss & Market Gains for AUS Logistics Parcel Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
auspost.com.au	10.77%
directmailsolutions.com.au	0.11%
zappy.au	0.1%
anytimemailbox.com	0.01%
truckit.net	0.01%
transdirect.com.au	-0.39%
packsend.com.au	-0.53%
fastcourier.com.au	-0.83%
interparcel.com	-2.13%
shipstation.com	-4.45%

Auspost.com.au surged with a 10.77% click share increase, while shipstation.com dropped by 4.45%.

Campaign Efficiency

AUS Logistics Parcel Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	auspost.com.au	shipstation.com	fastcourier.com.au	interparcel.com	packsend.com.au	tracelo.com	transdirect.com.au	easyship.com	bhfcouriers.com.au	scannero.io
2026/02/01	21.76%	49.97%	3.89%	14.87%	1.23%	1.96%	0.94%	0.13%	0.86%	0.97%
2026/02/02	18.59%	38.04%	6.34%	3.83%	18.87%	2.32%	2.96%	0.36%	1.12%	0.47%
2026/02/03	21.87%	23.72%	7.18%	24.07%	1.69%	2.4%	2.85%	1.28%	1.55%	1.17%
2026/02/04	47.08%	34.93%	3.58%	2.22%	1.49%	0.62%	1.44%	1.29%	0.61%	0%
2026/02/05	28.86%	37.37%	3.63%	20.18%	0.59%	1.92%	0.94%	0.99%	0.63%	0.48%
2026/02/06	36.55%	28.74%	7.34%	5.16%	1.16%	2.37%	3.11%	1.92%	1.28%	0.01%
2026/02/07	50.12%	17.2%	4.78%	3.35%	1.06%	1.35%	1.69%	0.53%	15.39%	0%
2026/02/08	33.03%	30.7%	4.17%	17.37%	1.32%	1.69%	1.47%	0.69%	0.29%	0.33%
2026/02/09	52.07%	21.71%	7.43%	3.51%	1.34%	1.53%	3.69%	0.55%	1.11%	0%
2026/02/10	64.69%	15.54%	4.69%	2.72%	0.88%	1.53%	1.87%	0.23%	0.85%	0.76%
2026/02/11	66.44%	16.39%	5.55%	2.11%	0.95%	1.49%	0.77%	0.65%	0.85%	0.37%
2026/02/12	66.5%	20.58%	4.14%	1.03%	0.7%	0.79%	0.8%	0.44%	0.72%	0%
2026/02/13	36.55%	28.74%	7.34%	5.16%	1.16%	2.37%	3.11%	1.92%	1.28%	0.01%
2026/02/14	50.12%	17.2%	4.78%	3.35%	1.06%	1.35%	1.69%	0.53%	15.39%	0%
2026/02/15	33.03%	30.7%	4.17%	17.37%	1.32%	1.69%	1.47%	0.69%	0.29%	0.33%
2026/02/16	52.07%	21.71%	7.43%	3.51%	1.34%	1.53%	3.69%	0.55%	1.11%	0%
2026/02/17	67.55%	14.15%	5.52%	1.64%	1.39%	2.03%	1.07%	0.27%	1.06%	0.01%
2026/02/18	81.18%	1.88%	4.24%	1.95%	1.11%	1.76%	1.14%	0.1%	0.63%	0.59%
2026/02/19	60.07%	24.32%	3.36%	1.9%	1.18%	1.56%	0.79%	0.28%	0.62%	0.91%
2026/02/20	80.38%	2.11%	3.2%	3.37%	1.05%	1.06%	0.87%	0.47%	1.02%	1.53%
2026/02/21	52.9%	32.83%	3.02%	2.87%	0.82%	0.81%	0.41%	0.37%	0.2%	0.41%
2026/02/22	77.53%	11.44%	2.51%	3.22%	0.91%	1.06%	0.36%	0.07%	0.13%	0.27%
2026/02/23	71.89%	14.34%	1.25%	1.18%	7.14%	0.55%	0.36%	0.05%	0.22%	0%
2026/02/24	82%	1.77%	8.81%	1.55%	0.54%	0.58%	0.92%	0.08%	0.46%	0.58%
2026/02/25	64.35%	24.08%	1.47%	2.23%	0.75%	0.6%	0.88%	0.16%	0.88%	0.01%
2026/02/26	72.81%	13.83%	2.05%	1.83%	0.68%	1.55%	0.53%	0.37%	0.66%	0.31%
2026/02/27	46.1%	37.71%	3.06%	3.55%	1.13%	0.02%	1.07%	0.15%	0.97%	0.47%
2026/02/28	68.2%	21.86%	2.56%	2.14%	0.87%	0.81%	0.35%	0.21%	0.19%	0.01%

auspost.com.au
shipstation.com
fastcourier.com.au
interparcel.com
packsend.com.au
tracelo.com
transdirect.com.au
easyship.com
bhfcouriers.com.au
scannero.io

In February 2026, auspost.com.au dominated with a peak impression share of 82.00% on the 24th. Shipstation.com fluctuated, ending at 21.86%. Fastcourier.com.au and interparcel.com saw minor shares, while packsand.com.au and others remained low. The month concluded with auspost.com.au leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Logistics Parcel Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Logistics Parcel Services - Last month

1
Australia Post https://www.auspost.com.au
Enjoy More Convenience — Make deposits, withdraw money and get balance enquiries at participating Post Offices. Manage your money locally with access to over 80 banks and financial institutions. For You or Small Business.
2
The Sydney Gift Store | Same Day Service | call today http://www.bhfcouriers.com.au
We pick up from various online retailers, giving you freedom when buying online. We accept major...
3
Postage Australia | Interparcel Australia https://au.interparcel.com › standard › delivery
Fast, Simple & Easy Booking Process: Enter, Compare Services & Book Online. We Offer...
4
Pack & Send - Australia’s Best Courier https://www.packsend.com.au
Trusted Courier & Freight Solutions. Send Anything Anywhere. Save Time, Money & Trouble. Total...
5
Shipping Parcels - ShipStation Australia https://www.shipstation.com › shipping › australia
ShipStation simplifies online retail order fulfilment and delivery. All-in-one shipping solution for growing e-commerce retailers. Start 30 Day Free Trial. Competitive Courier Rates.

Australia Post emphasizes local banking convenience, while BHF Couriers offers same-day service for online purchases. Interparcel highlights a simple booking process, Pack & Send promises comprehensive courier solutions, and ShipStation targets e-commerce with competitive rates and a free trial.

Frequently Asked Questions

Why is the AUS Logistics Parcel Services February 2026 Report useful and how should I use it?

Why is the AUS Logistics Parcel Services February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

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Data within the AUS Logistics Parcel Services February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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The AUS Logistics Parcel Services February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

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Yes. The AUS Logistics Parcel Services February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Logistics Parcel Services February 2026 Report for?

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AUS Logistics Parcel Services - PPC Market Share Analysis February 2026