UK Logistics Parcel Services - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Parcel Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Parcel Services – UK

Google AI Overview visibility for Logistics Parcel Services UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 16.2911696969
83.7088303031
16%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 60
40
60%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 19%
Navigational 2%
Seasonal 0%
Local 2%
Problem Solving 18%

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Market Exposure

Share of Clicks for top 10 UK Logistics Parcel Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
royalmail.com 68.25
parcel2go.com 4.19
parcelhero.com 3.59
amazon.co.uk 3.16
parcelcompare.com 2.67
ups.com 2.65
parcelmonkey.co.uk 1.38
postoffice.co.uk 1.25
dhl.com 1.16
evri.com 1.11
others 10.59
  • royalmail.com - 68.25%
  • parcel2go.com - 4.19%
  • parcelhero.com - 3.59%
  • amazon.co.uk - 3.16%
  • parcelcompare.com - 2.67%
  • ups.com - 2.65%
  • parcelmonkey.co.uk - 1.38%
  • postoffice.co.uk - 1.25%
  • dhl.com - 1.16%
  • evri.com - 1.11%
  • others - 10.59%

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Royal Mail dominates with 68.25% click share, overshadowing others like Parcel2Go at 4.19% and Amazon at 3.16%. ‘Others’ collectively hold 10.59%.

Market Exposure

Share of Spend for the top 10 UK Logistics Parcel Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date royalmail.com parcelhero.com parcelcompare.com parcel2go.com parcelmonkey.co.uk kitepackaging.co.uk iloveparcels.com amazon.co.uk evri.com ups.com
2025/12/01 39.49% 10.16% 7.74% 8.92% 1.89% 2.24% 1.05% 3.46% 1.38% 0.16%
2025/12/02 31.4% 13.23% 8.3% 9.54% 2.21% 1.43% 1.78% 2.82% 1.37% 0.17%
2025/12/03 33.64% 11.59% 8.64% 9.36% 2.11% 3.79% 0.89% 3.16% 1.73% 0.2%
2025/12/04 44.75% 9.14% 7.42% 8.75% 1.52% 1.36% 1.02% 1.82% 1.41% 0.14%
2025/12/05 33.93% 10.91% 8.54% 7.79% 1.18% 1.25% 2.31% 2.88% 3% 0.13%
2025/12/06 46.14% 4.64% 3.77% 4.74% 0.73% 5.63% 3.5% 3.22% 2.57% 0.15%
2025/12/07 44.58% 9.3% 7.15% 4.05% 1.47% 2.1% 2.31% 2.57% 2.86% 0.13%
2025/12/08 41.75% 10.06% 6.71% 6.93% 1.65% 1.1% 2.19% 2.41% 1.58% 0.13%
2025/12/09 37.36% 10.61% 8.42% 6.31% 1.14% 0.91% 2.32% 2.39% 2.91% 0.22%
2025/12/10 41.21% 11.16% 8.57% 6.92% 2.49% 0.85% 0.8% 2.34% 2.66% 0.13%
2025/12/11 39.8% 10.94% 8.87% 8.06% 1.75% 1.03% 0.87% 2.63% 1.84% 0.07%
2025/12/12 37.69% 11.09% 7.99% 7.41% 1.78% 2.42% 0.7% 2.43% 2.35% 0.06%
2025/12/13 54.62% 5.71% 5.54% 5.74% 1.15% 2.15% 2.13% 2.6% 3.51% 0.09%
2025/12/14 43.13% 11.86% 8.62% 8.13% 1.55% 2.2% 2.11% 3% 2.01% 0.08%
2025/12/15 50.58% 9.73% 7.18% 7.38% 1.6% 1.04% 1.47% 2.29% 1.77% 0.06%
2025/12/16 45.05% 10.26% 7.71% 8.07% 2.88% 0.79% 1.35% 2.75% 2.11% 0.05%
2025/12/17 40.8% 9.83% 6.9% 9.67% 2.27% 1.37% 0.76% 2.37% 2.6% 0.05%
2025/12/18 36.27% 10.61% 8.18% 10.63% 3.05% 1.21% 1.06% 2.96% 2.68% 0.9%
2025/12/19 35.89% 10.02% 6.79% 9.15% 3.17% 1.47% 0.56% 2.52% 1.85% 8.94%
2025/12/20 42.89% 4.67% 5.36% 7.34% 3.37% 1.53% 1.36% 3.73% 3.42% 7.81%
2025/12/21 38.77% 7.47% 7.2% 7.06% 3.63% 1.71% 1.87% 3.74% 2.3% 7.35%
2025/12/22 31.64% 11.28% 8.52% 6.22% 3.52% 1% 1.5% 2.09% 1.27% 12.04%
2025/12/23 41.98% 10.13% 7.82% 5.39% 2.23% 1.22% 1.13% 1.08% 0.55% 10.11%
2025/12/24 43.56% 7.31% 7.07% 4.1% 1.59% 2.3% 1.44% 1.1% 0.86% 13.16%
2025/12/25 39.36% 10.08% 7.3% 3.83% 1.44% 1.65% 2.31% 1.52% 1.92% 0.12%
2025/12/26 39.52% 9.74% 7.22% 4.35% 1.76% 2.87% 2.35% 1.64% 1.83% 4.2%
2025/12/27 34.29% 10.41% 7.07% 6.11% 2.15% 1.74% 2.53% 2.46% 1.55% 7.57%
2025/12/28 38.73% 9.26% 7.23% 6.75% 2.22% 3.02% 1.44% 2.21% 1.02% 9.7%
2025/12/29 42.56% 11.47% 7.85% 6.89% 3.49% 1.4% 1.89% 1.59% 0.65% 2.83%
2025/12/30 50.33% 9.6% 7.62% 6.4% 3.09% 1.3% 1.37% 2.12% 0.6% 0.08%
2025/12/31 57.56% 7.31% 4.9% 4.43% 3.08% 1.56% 1.49% 1.4% 1.05% 0.06%
  • royalmail.com
  • parcelhero.com
  • parcelcompare.com
  • parcel2go.com
  • parcelmonkey.co.uk
  • kitepackaging.co.uk
  • iloveparcels.com
  • amazon.co.uk
  • evri.com
  • ups.com

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Royal Mail dominated December, peaking at 57.56% on the 31st. ParcelHero and ParcelCompare maintained steady shares, while UPS surged mid-month, reaching 13.16% on the 24th.

Market Exposure

Competitor Count for UK Logistics Parcel Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 246
2025/12/02 233
2025/12/03 236
2025/12/04 230
2025/12/05 234
2025/12/06 240
2025/12/07 229
2025/12/08 237
2025/12/09 231
2025/12/10 231
2025/12/11 249
2025/12/12 238
2025/12/13 240
2025/12/14 226
2025/12/15 247
2025/12/16 240
2025/12/17 242
2025/12/18 246
2025/12/19 243
2025/12/20 232
2025/12/21 235
2025/12/22 245
2025/12/23 244
2025/12/24 248
2025/12/25 238
2025/12/26 235
2025/12/27 237
2025/12/28 231
2025/12/29 242
2025/12/30 243
2025/12/31 235

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December saw fluctuating advertiser numbers, peaking at 249 on the 11th. The month concluded with 235 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Logistics Parcel Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ups.com 5.43%
postoffice.co.uk 0.45%
inpost.co.uk 0.35%
parcelmonkey.co.uk 0.33%
trackerly.net 0.21%
evri.com -0.39%
rajapack.co.uk -0.46%
parcel2go.com -0.67%
amazon.co.uk -1.15%
royalmail.com -1.57%

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UPS.com surged with a 5.43% click share increase, while RoyalMail.com dropped by 1.57%.

Campaign Efficiency

UK Logistics Parcel Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date royalmail.com parcelhero.com parcelcompare.com parcel2go.com parcelmonkey.co.uk kitepackaging.co.uk iloveparcels.com amazon.co.uk evri.com shipstation.com
2025/12/01 46.94% 6.85% 5.69% 7.04% 1.06% 3.07% 1.22% 3.85% 1.65% 1.68%
2025/12/02 37.84% 9.91% 6.07% 8.18% 1.37% 1.98% 2.16% 2.98% 1.39% 1.26%
2025/12/03 36.31% 8.79% 6.85% 8.53% 1.36% 5.65% 1.16% 3.56% 2.29% 1.49%
2025/12/04 43.37% 7.75% 6.64% 8.12% 0.94% 2.16% 1.35% 1.98% 1.93% 2.74%
2025/12/05 38.05% 8% 6.54% 6.61% 0.56% 1.73% 2.76% 3.19% 3.68% 1.69%
2025/12/06 49.31% 2.3% 2.13% 3.28% 0.38% 7.97% 4.13% 3.21% 3.24% 2.54%
2025/12/07 47.49% 6.64% 5.38% 3.24% 0.71% 3.06% 2.79% 2.98% 4.07% 2.96%
2025/12/08 44.55% 7.48% 4.95% 6% 0.97% 1.69% 2.79% 2.57% 2.05% 1.95%
2025/12/09 41.74% 7.57% 6.48% 5.49% 0.63% 1.3% 2.85% 2.58% 3.25% 1.6%
2025/12/10 43.58% 8.63% 6.98% 6.18% 2.06% 1.27% 1.03% 2.55% 3.44% 1.11%
2025/12/11 42.86% 8.35% 7.2% 7.32% 1.32% 1.46% 1.04% 2.96% 2.71% 2%
2025/12/12 41.46% 7.89% 6.07% 6.79% 1.22% 3.51% 0.88% 2.65% 2.87% 1.64%
2025/12/13 54.79% 4.02% 4.33% 4.79% 0.73% 3.21% 2.77% 3.17% 5.28% 2.99%
2025/12/14 46.03% 9.19% 6.84% 6.25% 1.09% 3.29% 2.72% 3.21% 2.99% 2.71%
2025/12/15 53.36% 7.84% 5.68% 6.92% 1.11% 1.58% 1.81% 2.57% 2.62% 1.72%
2025/12/16 48.49% 7.83% 6.18% 7.2% 2.72% 1.17% 1.68% 2.84% 2.85% 1.24%
2025/12/17 47.34% 7.48% 5.45% 8.78% 1.81% 2.09% 0.93% 2.41% 3.89% 1.63%
2025/12/18 38% 7.8% 6.21% 11.99% 2.78% 1.75% 1.34% 3.32% 3.91% 1.43%
2025/12/19 43.7% 7.99% 5.46% 8.85% 2.9% 2.34% 0.78% 2.93% 2.92% 1.66%
2025/12/20 51.58% 2.57% 3.19% 5.89% 2.32% 2.21% 1.69% 4.67% 4.96% 1.23%
2025/12/21 44.06% 5.37% 5.55% 6.2% 3.25% 2.7% 2.4% 5.17% 3.55% 1.09%
2025/12/22 39.25% 9.17% 7.22% 5.82% 2.86% 1.44% 2.07% 2.53% 1.74% 1.19%
2025/12/23 50.69% 7.51% 6.96% 4.18% 1.58% 1.83% 1.54% 1.32% 0.51% 1.07%
2025/12/24 49.32% 5.67% 6.75% 3.2% 1.12% 3.85% 2.04% 1.51% 1.15% 1.6%
2025/12/25 43.47% 6.95% 5.74% 2.48% 0.77% 2.42% 2.85% 1.72% 2.5% 1.84%
2025/12/26 40.42% 7.49% 6.16% 3.54% 1.12% 4.29% 3.11% 2.04% 2.3% 2.54%
2025/12/27 39.11% 7.68% 6.35% 5% 1.46% 2.8% 3.68% 3.07% 2.32% 3.25%
2025/12/28 45.9% 6.86% 6.43% 5.28% 1.77% 4.77% 2% 2.73% 1.51% 1.7%
2025/12/29 48.04% 8% 6.59% 7.16% 2.88% 1.94% 2.42% 2.03% 0.7% 0.99%
2025/12/30 55.98% 6.37% 6.06% 6.29% 2.32% 1.74% 1.57% 2.32% 0.79% 1%
2025/12/31 62.76% 4.74% 3.71% 3.43% 2.4% 2.1% 1.75% 1.43% 1.3% 1.04%
  • royalmail.com
  • parcelhero.com
  • parcelcompare.com
  • parcel2go.com
  • parcelmonkey.co.uk
  • kitepackaging.co.uk
  • iloveparcels.com
  • amazon.co.uk
  • evri.com
  • shipstation.com

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Royal Mail’s impression share fluctuated, peaking at 62.76% on December 31. ParcelHero and ParcelCompare showed minor variations, while Parcel2Go’s share dipped mid-month. Amazon and Evri experienced declines, with ShipStation maintaining stability.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Logistics Parcel Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Logistics Parcel Services - Last month
  1. 1
    Amazon Customer Service https://www.amazon.co.uk/

    Amazon UK® Official Site — Contact us by phone or chat. Track Orders.

  2. 2
    Send In Time For Christmas - Send A Parcel Today From £2.62 https://www.evri.com

    Ensure It Arrives Before Christmas. Secure Your Evri Delivery Today And Get £20 Free Cover

  3. 3
    ParcelCompare https://www.parcelcompare.com

    Find The Best Courier For You — Parcelcompare - Guarantees The Best Parcel Delivery Services For The Best Prices. Book Now

  4. 4
    Parcel Delivery Service https://www.parcelhero.com

    Fully Tracked Parcels — Whether you’re sending a parcel in the UK or abroad, we make it easy to save you money

  5. 5
    Track & Return Service https://www.royalmail.com

    Send Using Royal Mail Tracked — For Christmas Delivery Use 'Tracked 48' By 19th December Or 'Tracked 24' By 21st December.

Copyright © Adthena. All rights reserved.

In the bustling world of parcel services, Amazon.co.uk stands out with its customer-centric approach, offering seamless order tracking. Evri entices with timely Christmas deliveries and free cover. ParcelCompare and ParcelHero promise cost-effective, reliable courier services. Royal Mail emphasizes timely Christmas delivery with specific tracking options.

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