UK Logistics Parcel Services - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Parcel Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Parcel Services – UK

Google AI Overview visibility for Logistics Parcel Services UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 9.1260757056
90.8739242944
9%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 56
44
56%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 17%
Navigational 3%
Seasonal 0%
Local 4%
Problem Solving 18%

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Market Exposure

Share of Clicks for top 10 UK Logistics Parcel Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
parcel2go.com 14.41
parcelcompare.com 13.27
parcelhero.com 13.11
amazon.co.uk 10.02
deliveroo.co.uk 5.05
iloveparcels.com 4.09
parcelmonkey.co.uk 3.82
evri.com 3.19
royalmail.com 2.62
interparcel.com 2.5
others 27.92
  • parcel2go.com - 14.41%
  • parcelcompare.com - 13.27%
  • parcelhero.com - 13.11%
  • amazon.co.uk - 10.02%
  • deliveroo.co.uk - 5.05%
  • iloveparcels.com - 4.09%
  • parcelmonkey.co.uk - 3.82%
  • evri.com - 3.19%
  • royalmail.com - 2.62%
  • interparcel.com - 2.5%
  • others - 27.92%

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In the logistics PPC landscape, Parcel2Go leads with 14.41% click share, closely followed by ParcelCompare at 13.27%. Meanwhile, ‘others’ collectively hold a significant 27.92% share.

Market Exposure

Share of Spend for the top 10 UK Logistics Parcel Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date parcelhero.com parcelcompare.com parcel2go.com amazon.co.uk iloveparcels.com parcelmonkey.co.uk interparcel.com deliveroo.co.uk evri.com kitepackaging.co.uk
2026/03/01 18.49% 17.33% 11.74% 4.81% 2.18% 2.97% 1.48% 1.61% 2.93% 1.93%
2026/03/02 17.33% 16.92% 10.15% 4.48% 2.31% 3.64% 1.22% 0.69% 1.81% 2.51%
2026/03/03 21.38% 16.4% 11.8% 5.27% 3.29% 3.96% 1.14% 1.11% 1.73% 3.01%
2026/03/04 21.64% 19.34% 12.19% 4.8% 3.4% 3.98% 1.43% 0.97% 1.74% 2.8%
2026/03/05 18.83% 16.51% 11.27% 5.63% 5.23% 3.3% 1.04% 1.41% 2.41% 4.3%
2026/03/06 16.17% 20.13% 13.22% 5.98% 5.15% 3.35% 1.91% 2.19% 1.47% 1.46%
2026/03/07 19.15% 20.33% 12.05% 5.78% 3.65% 2.33% 1.4% 2.14% 2.66% 3.22%
2026/03/08 17.22% 19.48% 12.55% 6.11% 5.51% 2.55% 1.27% 2.24% 3.27% 2.03%
2026/03/09 18.85% 19.54% 12.49% 3.46% 2.38% 1.71% 1.2% 1.21% 2.4% 3.24%
2026/03/10 19.13% 21.77% 14% 5.21% 0.84% 3.1% 1.99% 1.92% 1.55% 1.37%
2026/03/11 21.48% 20.17% 12.78% 5.94% 2.15% 2.6% 1.68% 3.06% 1.64% 1.12%
2026/03/12 15.9% 18.99% 11.86% 4.23% 3.04% 3.22% 1.37% 6.65% 1.4% 0.94%
2026/03/13 16.53% 18.56% 13.88% 4.09% 3.69% 4.23% 1.5% 5.39% 2.04% 1.51%
2026/03/14 16.42% 20.43% 13.08% 5.23% 4.51% 3.31% 1.37% 6.05% 1.25% 2.75%
2026/03/15 18.77% 21.05% 11.83% 5.41% 5.41% 3.31% 1.01% 4.47% 2.5% 1.96%
2026/03/16 15.94% 17.8% 13.69% 3.89% 3.24% 2.89% 1.43% 4.18% 2.2% 2.54%
2026/03/17 17.15% 17.03% 12.55% 4.81% 4.6% 3.5% 1.2% 3.95% 1.97% 2.25%
2026/03/18 16.39% 18.02% 14.06% 4.24% 5.72% 2.61% 1.6% 4.43% 1.44% 2.11%
2026/03/19 15.07% 18.12% 15.44% 5.29% 6.54% 2.59% 1.57% 3.56% 1.47% 1.33%
2026/03/20 14.63% 18.43% 14.96% 5.72% 5.99% 1.69% 2.45% 1.88% 1.61% 2.17%
2026/03/21 18.8% 21.98% 15.29% 5.73% 4.53% 1.08% 2.08% 1.19% 2.35% 1.54%
2026/03/22 15.37% 18.55% 15.8% 5.42% 6.47% 2.02% 0.75% 4.81% 3.08% 1.92%
2026/03/23 16.8% 17.6% 16.25% 4.96% 4.52% 2.75% 2.17% 3.45% 2.46% 1.51%
2026/03/24 16.82% 16.71% 12.31% 4.71% 4.51% 3.47% 1.18% 3.87% 1.93% 2.28%
2026/03/25 16.06% 18.38% 14.25% 5.66% 4.58% 1.76% 2.43% 4.83% 2.61% 0.95%
2026/03/26 15.92% 20.87% 11.11% 5.48% 5.35% 2.56% 1.63% 4.1% 1.89% 1.4%
2026/03/27 16.67% 19.17% 13.67% 5.19% 3.62% 2.68% 1.79% 5.54% 1.94% 1.3%
2026/03/28 19.57% 21.46% 12.78% 6.13% 2.53% 1.59% 1.66% 4.68% 3.31% 1.25%
2026/03/29 21.47% 19.52% 11.24% 6.49% 1.87% 2.21% 1.92% 2.94% 2.5% 2.05%
2026/03/30 22.88% 19.33% 11.72% 3.29% 2.78% 2.33% 2.4% 3.07% 2.67% 1.24%
2026/03/31 22.6% 20.24% 10.2% 5.29% 4.23% 2.92% 2.1% 2.06% 2% 1.45%
  • parcelhero.com
  • parcelcompare.com
  • parcel2go.com
  • amazon.co.uk
  • iloveparcels.com
  • parcelmonkey.co.uk
  • interparcel.com
  • deliveroo.co.uk
  • evri.com
  • kitepackaging.co.uk

Copyright © Adthena. All rights reserved.

In March 2026, ParcelHero’s PPC spend fluctuated, peaking at 22.88% on March 30. ParcelCompare maintained a steady presence, while Parcel2Go saw a decline. Amazon.co.uk and iloveparcels.com showed varied trends, with Amazon peaking at 6.49% on March 29. The month concluded with ParcelHero leading, followed by ParcelCompare.

Market Exposure

Competitor Count for UK Logistics Parcel Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 241
2026/03/02 253
2026/03/03 251
2026/03/04 243
2026/03/05 238
2026/03/06 234
2026/03/07 223
2026/03/08 219
2026/03/09 218
2026/03/10 214
2026/03/11 219
2026/03/12 217
2026/03/13 213
2026/03/14 217
2026/03/15 217
2026/03/16 227
2026/03/17 234
2026/03/18 224
2026/03/19 228
2026/03/20 225
2026/03/21 224
2026/03/22 212
2026/03/23 222
2026/03/24 234
2026/03/25 199
2026/03/26 206
2026/03/27 201
2026/03/28 197
2026/03/29 191
2026/03/30 189
2026/03/31 185

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March began with 241 advertisers, peaking at 253 on March 2. A gradual decline followed, ending the month at 185.

Campaign Efficiency

Market Loss & Market Gains for UK Logistics Parcel Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
royalmail.com 1.83%
deliveroo.co.uk 1%
evri.com 0.95%
iloveparcels.com 0.67%
packsend.co.uk 0.53%
rajapack.co.uk -0.55%
parcelmonkey.co.uk -0.62%
parcelcompare.com -0.63%
polybags.co.uk -0.66%
kitepackaging.co.uk -0.82%

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Royal Mail surged with a 1.83 increase, while Deliveroo rose by 1.00. Evri and I Love Parcels also gained. Kite Packaging dropped by 0.82, followed by Polybags and Parcel Compare.

Campaign Efficiency

UK Logistics Parcel Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date parcelhero.com parcelcompare.com parcel2go.com iloveparcels.com amazon.co.uk kitepackaging.co.uk evri.com viking-direct.co.uk blackcountrymetalworks.co.uk deliveroo.co.uk
2026/03/01 14.62% 13.73% 8.83% 4% 6.31% 4.02% 3.34% 0.36% 3.41% 1.59%
2026/03/02 13.6% 12.94% 8.71% 3.64% 6.19% 4.9% 2.36% 1.35% 2.83% 0.67%
2026/03/03 17.09% 12.42% 9.6% 5.51% 6.83% 5.06% 1.66% 2.74% 1.31% 1.15%
2026/03/04 18.1% 15.49% 10.45% 5.8% 5.64% 5.02% 1.54% 3.04% 2.14% 0.95%
2026/03/05 14.05% 12.55% 8.82% 7.97% 7.28% 7.41% 2.7% 2.98% 1.48% 1.13%
2026/03/06 12.75% 16.56% 10.77% 9.22% 7.63% 1.94% 1.37% 2.87% 3.51% 1.92%
2026/03/07 15.03% 16.5% 9.18% 6.3% 6.94% 7.24% 2.61% 0.26% 0.76% 2.17%
2026/03/08 14.87% 16.45% 10.5% 10.21% 7.44% 3.33% 3.45% 0.59% 1.42% 2.22%
2026/03/09 14.87% 15.22% 10.12% 3.77% 3.91% 6.43% 2.19% 3.12% 0.37% 1.21%
2026/03/10 16.43% 18.82% 13.18% 1.3% 6.53% 2.4% 1.91% 2.36% 0.46% 1.71%
2026/03/11 18.24% 17.42% 10.8% 3.64% 7.79% 1.64% 1.52% 2.32% 2.93% 2.85%
2026/03/12 13.41% 16.35% 9.87% 5.41% 5.93% 1.37% 1.42% 2.9% 1.27% 5.76%
2026/03/13 13.19% 15.75% 10.71% 7.01% 5.13% 2.55% 2.23% 2.57% 3.02% 4.7%
2026/03/14 13.13% 16.71% 11.04% 8.39% 6.69% 5.33% 1.06% 0.2% 2.16% 5.45%
2026/03/15 15.44% 17.77% 9.3% 10.06% 6.73% 3.17% 2.61% 0.91% 2.7% 3.9%
2026/03/16 11.37% 13.77% 10.89% 5.72% 4.97% 4.55% 1.82% 3.36% 1.65% 3.16%
2026/03/17 13.69% 13.08% 9.81% 7.81% 6.03% 4.06% 1.87% 2.94% 2.12% 2.92%
2026/03/18 12.84% 14.2% 11.73% 10.38% 4.82% 4.21% 1.22% 3.56% 3.91% 3.41%
2026/03/19 11.39% 14.83% 13.98% 11.22% 6.19% 2.22% 1.52% 3.02% 1.86% 3.04%
2026/03/20 10.99% 13.54% 12.3% 10.8% 6.62% 4.23% 2.04% 2.38% 1.73% 1.94%
2026/03/21 14.81% 18.24% 13.23% 8.61% 6.44% 2.18% 2.6% 0.92% 2.15% 1.51%
2026/03/22 11.74% 14.5% 13.3% 11.51% 6.56% 3.21% 3.27% 0.34% 2.09% 4.09%
2026/03/23 13.52% 14.12% 15.13% 8.4% 6.63% 1.92% 2.68% 2.03% 3.1% 3%
2026/03/24 13.69% 13.08% 9.81% 7.81% 6.03% 4.06% 1.87% 2.94% 2.12% 2.92%
2026/03/25 12.11% 14.12% 12.68% 7.84% 5.28% 1.71% 2.25% 3.89% 0.08% 3.78%
2026/03/26 11.79% 15.7% 10% 8.89% 6.65% 2.27% 2.06% 2.56% 2.14% 3.1%
2026/03/27 12.7% 14.47% 11.05% 6.59% 7.93% 2.64% 2.03% 1.66% 5.91% 4.34%
2026/03/28 16.14% 17.49% 10.54% 4.7% 8.06% 2.38% 3.25% 0.9% 0.77% 3.95%
2026/03/29 18.7% 15.83% 9.06% 3.28% 8.41% 4.31% 2.67% 0.6% 2% 2.57%
2026/03/30 18.79% 15.74% 11.64% 5.05% 4.17% 2.09% 2.61% 2.88% 0.33% 2.54%
2026/03/31 18.63% 16.53% 8.13% 7.43% 7.31% 2.73% 1.84% 1.79% 1.72% 1.7%
  • parcelhero.com
  • parcelcompare.com
  • parcel2go.com
  • iloveparcels.com
  • amazon.co.uk
  • kitepackaging.co.uk
  • evri.com
  • viking-direct.co.uk
  • blackcountrymetalworks.co.uk
  • deliveroo.co.uk

Copyright © Adthena. All rights reserved.

In March 2026, ParcelHero’s impression share fluctuated, peaking at 18.79% on March 30. ParcelCompare maintained a steady presence, ending at 16.53%. Parcel2Go saw a decline, finishing at 8.13%. I Love Parcels experienced volatility, closing at 7.43%. Amazon.co.uk showed consistent growth, ending at 7.31%. Kite Packaging and Evri had minor fluctuations, while Viking Direct and Black Country Metalworks remained stable. Deliveroo’s share varied, concluding at 1.7%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Logistics Parcel Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Logistics Parcel Services - Last month
  1. 1
    Amazon Customer Service https://www.amazon.co.uk/

    Contact Us — Track Orders. Contact us by phone or chat.

  2. 2
    DPD Parcel Delivery - Send With DPD https://www.parcel2go.com › dpd

    No sign up required for a quote. Simply tell us where it's going and we'll do the rest.

  3. 3
    Parcelcompare https://www.parcelcompare.com

    ParcelCompare offers both UK and international courier services to over 220 countries. Sending your large parcels, or bulky items with us is easy.

  4. 4
    The UK's Best Shipping Prices | Cheap Parcel Delivery https://www.parcelhero.com

    UK Cheap Parcel Delivery & International Courier Services. Whether you’re sending a parcel in the UK or abroad, we make it easy to save you money.

  5. 5
    Online Parcel Tracking https://www.transglobalexpress.co.uk

    Details of online tracking — Details of their online parcel tracking can be found here. When sending a parcel using DHL or UPS services you are able to track your shipment.

Copyright © Adthena. All rights reserved.

In the competitive landscape of parcel services, Amazon.co.uk emphasizes customer service, while Parcel2Go simplifies quoting. ParcelCompare and ParcelHero focus on international reach and cost savings. Transglobal Express highlights tracking capabilities, ensuring transparency in delivery.

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