UK Logistics Parcel Services - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Parcel Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Parcel Services – UK

Google AI Overview visibility for Logistics Parcel Services UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 18.1422645187
81.8577354813
18%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 53
47
53%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 16%
Navigational 5%
Seasonal 0%
Local 4%
Problem Solving 18%

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Market Exposure

Share of Clicks for top 10 UK Logistics Parcel Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
amazon.co.uk 11.56
parcel2go.com 11.29
parcelhero.com 8.73
parcelcompare.com 8.65
iloveparcels.com 5.68
royalmail.com 4.23
kitepackaging.co.uk 4.09
blackcountrymetalworks.co.uk 3.81
evri.com 3.78
deliveroo.co.uk 3.22
others 34.96
  • amazon.co.uk - 11.56%
  • parcel2go.com - 11.29%
  • parcelhero.com - 8.73%
  • parcelcompare.com - 8.65%
  • iloveparcels.com - 5.68%
  • royalmail.com - 4.23%
  • kitepackaging.co.uk - 4.09%
  • blackcountrymetalworks.co.uk - 3.81%
  • evri.com - 3.78%
  • deliveroo.co.uk - 3.22%
  • others - 34.96%

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In the logistics PPC landscape, Amazon leads with 11.56% click share, closely followed by Parcel2Go at 11.29%. Others collectively dominate with 34.96%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Logistics Parcel Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date parcelhero.com parcelcompare.com parcel2go.com parcelmonkey.co.uk royalmail.com amazon.co.uk evri.com iloveparcels.com kitepackaging.co.uk blackcountrymetalworks.co.uk
2026/06/01 15.3% 15.83% 14.33% 3.08% 2.41% 4.76% 3.1% 4.59% 2.04% 3.12%
2026/06/02 14.81% 16.46% 17% 2.73% 4.01% 4.63% 2.18% 2.3% 2.52% 3.3%
2026/06/03 13.11% 15.39% 16.21% 2.52% 3.49% 3.63% 2.36% 7.87% 1.14% 2.95%
2026/06/04 13.65% 15.75% 15.5% 2.35% 3.26% 4.46% 2.08% 6.05% 3.61% 3.59%
2026/06/05 10.99% 13.91% 14.86% 2.33% 3.35% 3.71% 2.44% 7.12% 3.39% 3.1%
2026/06/06 11.48% 15.66% 13.7% 1.89% 2.71% 5.05% 3.44% 8.17% 4.79% 4.08%
2026/06/07 12.84% 16.89% 14.99% 1.93% 1.82% 5.59% 4.2% 7.23% 4.81% 3.81%
2026/06/08 13.99% 16.05% 13.51% 2.4% 3.21% 4.45% 2.87% 5.07% 2.27% 1.97%
2026/06/09 14.21% 15.52% 12.62% 2.26% 4.16% 4.59% 2.29% 2.39% 3.35% 3.27%
2026/06/10 13.98% 13.87% 12.03% 2.35% 3.57% 5.6% 2.03% 6.24% 4.13% 3.79%
2026/06/11 13.14% 12.32% 9.93% 2.74% 3.12% 3.89% 2.35% 7.97% 3.92% 3.55%
2026/06/12 12.55% 12.52% 9.19% 2.09% 3.31% 5.31% 2.14% 9.44% 4.91% 4.75%
2026/06/13 12.2% 13.42% 8.64% 1.41% 2.34% 5.54% 9.29% 7.48% 5.22% 4.01%
2026/06/14 13.63% 15.59% 8.89% 1.68% 2.28% 5.23% 5.02% 6.15% 2.66% 2.39%
2026/06/15 12.72% 13.69% 7.29% 3.02% 4.73% 4.73% 2.68% 2.6% 5.32% 3.77%
2026/06/16 14.13% 13.39% 7.84% 2.68% 3.89% 4.53% 3.11% 7.46% 4.36% 4.44%
2026/06/17 13.52% 11.68% 7.54% 2.14% 4.2% 4.2% 3.25% 9.3% 3.31% 3.94%
2026/06/18 14.56% 12.88% 6.8% 3.98% 4.93% 3.85% 2.59% 8.06% 3.12% 3.59%
2026/06/19 12.31% 11.11% 5.82% 4.15% 5.35% 4.11% 3.72% 6.11% 2.34% 2.92%
2026/06/20 18.38% 17.49% 11.58% 2.75% 6.82% 3.66% 5.36% 5.06% 2.17% 0.26%
2026/06/21 18.19% 17.8% 7.89% 4.16% 8.3% 4.72% 4.91% 3.22% 2.42% 0.27%
2026/06/22 17.16% 15.15% 9.07% 4.55% 6.39% 3.52% 2.5% 2.06% 4.5% 0.25%
2026/06/23 14.37% 13.55% 9.87% 4.73% 7% 4.42% 2.69% 2.48% 3.53% 0.5%
2026/06/24 15.58% 15.16% 9.88% 4.35% 7.33% 3.75% 2.32% 3.35% 3.54% 0.16%
2026/06/25 15.95% 14.79% 10.04% 4.63% 8.2% 4.02% 4.13% 3.11% 3.69% 0.04%
2026/06/26 15.05% 13.71% 8.78% 4.4% 7.06% 3.56% 4.24% 4.8% 2.35% 0.86%
2026/06/27 17.81% 17.89% 9.57% 2.64% 6.92% 3.75% 4.17% 1.97% 4.09% 0.23%
2026/06/28 17.69% 16.92% 12.91% 3.86% 7.45% 4.71% 7.24% 1.75% 1.7% 0.43%
2026/06/29 15.51% 12.31% 7.99% 5.13% 7.05% 2.37% 2.73% 1.16% 0.7% 0.03%
2026/06/30 18.36% 16.34% 10.37% 6.19% 5.76% 3.88% 3.83% 2.77% 0.82% 0.34%
  • parcelhero.com
  • parcelcompare.com
  • parcel2go.com
  • parcelmonkey.co.uk
  • royalmail.com
  • amazon.co.uk
  • evri.com
  • iloveparcels.com
  • kitepackaging.co.uk
  • blackcountrymetalworks.co.uk

Copyright © Adthena. All rights reserved.

In June 2026, ParcelHero’s spend share fluctuated, peaking at 18.38% on the 20th. ParcelCompare maintained a steady presence, while Parcel2Go saw a decline. Royal Mail and Amazon showed consistent growth, ending the month strong.

Market Exposure

Competitor Count for UK Logistics Parcel Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 278
2026/06/02 273
2026/06/03 283
2026/06/04 272
2026/06/05 272
2026/06/06 279
2026/06/07 258
2026/06/08 269
2026/06/09 264
2026/06/10 263
2026/06/11 262
2026/06/12 270
2026/06/13 251
2026/06/14 256
2026/06/15 247
2026/06/16 253
2026/06/17 256
2026/06/18 249
2026/06/19 239
2026/06/20 213
2026/06/21 209
2026/06/22 217
2026/06/23 215
2026/06/24 221
2026/06/25 208
2026/06/26 206
2026/06/27 207
2026/06/28 208
2026/06/29 217
2026/06/30 210

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June began with 278 advertisers, peaking at 283 on June 3rd. A steady decline followed, reaching 210 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for UK Logistics Parcel Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
deliveroo.co.uk 3.07%
transglobalexpress.co.uk 2.96%
royalmail.com 2.66%
parcelhero.com 1.94%
parcelmonkey.co.uk 1.35%
amazon.co.uk -1.28%
kitepackaging.co.uk -1.37%
iloveparcels.com -2.68%
parcel2go.com -3.01%
blackcountrymetalworks.co.uk -3.41%

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Deliveroo.co.uk leads with a 3.07% click share rise, while blackcountrymetalworks.co.uk drops by 3.41%.

Campaign Efficiency

UK Logistics Parcel Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date parcelhero.com parcel2go.com parcelcompare.com parcelmonkey.co.uk amazon.co.uk iloveparcels.com evri.com kitepackaging.co.uk transglobalexpress.co.uk blackcountrymetalworks.co.uk
2026/06/01 9.94% 12.19% 9.8% 2.8% 6.39% 7.35% 3.08% 3.17% 3.27% 6.63%
2026/06/02 9.59% 14.72% 10.25% 2.44% 6.17% 3.76% 2.46% 3.87% 0.91% 7.48%
2026/06/03 8.63% 14.54% 9.43% 2.38% 4.93% 12.51% 2.59% 1.72% 3.66% 5.5%
2026/06/04 8.48% 13.24% 9.3% 1.69% 6.24% 9.37% 1.94% 5.11% 1.34% 6.89%
2026/06/05 6.45% 11.92% 7.96% 1.88% 4.77% 10.42% 2.52% 5.17% 5.99% 5.91%
2026/06/06 6.48% 10.4% 8.82% 1.15% 6.35% 12.55% 3.45% 6.79% 0.02% 7.28%
2026/06/07 7.94% 11.65% 10.12% 1.38% 7.43% 10.85% 4.82% 7.19% 0.03% 6.91%
2026/06/08 8.27% 10.89% 9.05% 1.79% 5.84% 6.88% 2.75% 4.07% 2.08% 3.09%
2026/06/09 9.22% 11.11% 9.46% 2.07% 6.42% 3.79% 2.37% 4.92% 1.54% 7.21%
2026/06/10 8.94% 10.35% 8.08% 2.06% 7.39% 9.76% 2.21% 5.96% 0.66% 7.29%
2026/06/11 7.93% 8.52% 6.9% 2.3% 4.92% 11.64% 2.46% 5.67% 1.01% 6.75%
2026/06/12 7.13% 7.34% 6.95% 1.49% 6.89% 14.14% 2.16% 6.75% 0.7% 8.25%
2026/06/13 7.88% 7.5% 8.09% 0.68% 7.21% 11.28% 6.94% 7.73% 0.03% 7.29%
2026/06/14 8.57% 7.84% 9.28% 0.98% 6.77% 8.97% 5.12% 5.21% 0.03% 4.01%
2026/06/15 7.8% 6.96% 8.02% 2.4% 6.15% 3.91% 2.48% 7.07% 0.3% 7.8%
2026/06/16 9.01% 6.77% 7.65% 2.33% 6.75% 11.43% 2.76% 6.04% 0.7% 8.25%
2026/06/17 8.36% 6.93% 6.68% 2.04% 5.79% 13.26% 3.42% 4.49% 0.76% 7.44%
2026/06/18 9.31% 5.63% 7.51% 4.46% 5.21% 11.92% 2.76% 4.76% 0.89% 6.73%
2026/06/19 6.94% 4.78% 6.16% 4.03% 5.01% 7.91% 3.46% 3.05% 1.35% 5.39%
2026/06/20 14.06% 12.52% 12.93% 2.64% 5.29% 9.94% 6.71% 3.94% 0.02% 0.65%
2026/06/21 13.61% 8.64% 12.27% 4.05% 5.75% 6.76% 5.81% 5.96% 0.03% 0.44%
2026/06/22 11.84% 8.53% 9.97% 4.02% 4.84% 3.28% 2.7% 7.92% 1.53% 0.39%
2026/06/23 8.26% 8.41% 7.18% 4.04% 5.23% 3.4% 2.37% 5.1% 24.02% 0.84%
2026/06/24 11.31% 10.82% 10.07% 4.9% 5.3% 5.61% 2.9% 7.29% 4.64% 0.26%
2026/06/25 10.7% 10.52% 9.35% 4.82% 5.17% 5.01% 4.58% 9.15% 1.64% 0.08%
2026/06/26 9.86% 9.52% 7.97% 4.06% 4.24% 8.19% 4.15% 4.59% 5.21% 1.31%
2026/06/27 11.05% 9.16% 10.41% 1.63% 4.6% 2.91% 4.33% 5.62% 0.02% 0.34%
2026/06/28 14.16% 14.18% 11.5% 4.71% 6.11% 2.96% 8.71% 3.04% 0.02% 0.7%
2026/06/29 8.54% 6.49% 6.22% 3.79% 2.49% 1.29% 2.67% 1.07% 44.34% 0.04%
2026/06/30 13.66% 11.5% 11.06% 7.43% 5.46% 4.42% 3.94% 1.41% 0.9% 0.51%
  • parcelhero.com
  • parcel2go.com
  • parcelcompare.com
  • parcelmonkey.co.uk
  • amazon.co.uk
  • iloveparcels.com
  • evri.com
  • kitepackaging.co.uk
  • transglobalexpress.co.uk
  • blackcountrymetalworks.co.uk

Copyright © Adthena. All rights reserved.

In June 2026, ParcelHero’s impression share fluctuated, peaking at 14.16% on the 28th. Parcel2Go saw a high of 14.72% on the 2nd. ParcelCompare’s share was steady, while ParcelMonkey surged to 7.43% on the 30th. Amazon’s share varied, ending at 5.46%. I Love Parcels peaked mid-month, and Evri’s share rose to 8.71% on the 28th. Kite Packaging and Transglobal Express had notable spikes, with Transglobal reaching 44.34% on the 29th. Black Country Metalworks’ share declined, finishing at 0.51%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Logistics Parcel Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Logistics Parcel Services - Last month
  1. 1
    Amazon Customer Service - Amazon UK® Official Site https://www.amazon.co.uk/

    Track Orders. Contact us by phone or chat.

  2. 2
    Royal Mail Parcel Delivery - Send With Royal Mail Today https://www.parcel2go.com › royalmail

    Parcel2Go is the UK's leading parcel delivery comparison site. Choose from 20...

  3. 3
    Compare Parcel Prices - Find The Best Courier For You https://www.parcelcompare.com

    Parcelcompare - Guarantees The Best Parcel Delivery Services For The Best Prices. Book Now

  4. 4
    Free Royal Mail tracking - Enter your tracking number https://www.parcelmonitor.com

    Track your Royal Mail parcels using Parcel Monitor's global tracking services. Track all Royal Mail packages - just enter your tracking number and get real-time updates.

  5. 5
    Parcel Delivery | Book Royal Mail Through Transglobal Express https://www.transglobalexpress.co.uk

    Send parcels across the UK with our new Royal Mail services.

Copyright © Adthena. All rights reserved.

In the competitive landscape of parcel services, Amazon UK stands out with its focus on customer service, emphasizing easy order tracking and direct contact options. Parcel2Go and Parcelcompare highlight their prowess in offering diverse delivery choices and competitive pricing. Meanwhile, Parcel Monitor and Transglobal Express leverage Royal Mail’s trusted services, with Parcel Monitor focusing on seamless tracking and Transglobal Express on efficient UK-wide delivery.

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