Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Parcel Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 16.2911696969 |
| 83.7088303031 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 60 |
| 40 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| royalmail.com | 68.25 |
| parcel2go.com | 4.19 |
| parcelhero.com | 3.59 |
| amazon.co.uk | 3.16 |
| parcelcompare.com | 2.67 |
| ups.com | 2.65 |
| parcelmonkey.co.uk | 1.38 |
| postoffice.co.uk | 1.25 |
| dhl.com | 1.16 |
| evri.com | 1.11 |
| others | 10.59 |
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Royal Mail dominates with 68.25% click share, overshadowing others like Parcel2Go at 4.19% and Amazon at 3.16%. ‘Others’ collectively hold 10.59%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | royalmail.com | parcelhero.com | parcelcompare.com | parcel2go.com | parcelmonkey.co.uk | kitepackaging.co.uk | iloveparcels.com | amazon.co.uk | evri.com | ups.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 39.49% | 10.16% | 7.74% | 8.92% | 1.89% | 2.24% | 1.05% | 3.46% | 1.38% | 0.16% |
| 2025/12/02 | 31.4% | 13.23% | 8.3% | 9.54% | 2.21% | 1.43% | 1.78% | 2.82% | 1.37% | 0.17% |
| 2025/12/03 | 33.64% | 11.59% | 8.64% | 9.36% | 2.11% | 3.79% | 0.89% | 3.16% | 1.73% | 0.2% |
| 2025/12/04 | 44.75% | 9.14% | 7.42% | 8.75% | 1.52% | 1.36% | 1.02% | 1.82% | 1.41% | 0.14% |
| 2025/12/05 | 33.93% | 10.91% | 8.54% | 7.79% | 1.18% | 1.25% | 2.31% | 2.88% | 3% | 0.13% |
| 2025/12/06 | 46.14% | 4.64% | 3.77% | 4.74% | 0.73% | 5.63% | 3.5% | 3.22% | 2.57% | 0.15% |
| 2025/12/07 | 44.58% | 9.3% | 7.15% | 4.05% | 1.47% | 2.1% | 2.31% | 2.57% | 2.86% | 0.13% |
| 2025/12/08 | 41.75% | 10.06% | 6.71% | 6.93% | 1.65% | 1.1% | 2.19% | 2.41% | 1.58% | 0.13% |
| 2025/12/09 | 37.36% | 10.61% | 8.42% | 6.31% | 1.14% | 0.91% | 2.32% | 2.39% | 2.91% | 0.22% |
| 2025/12/10 | 41.21% | 11.16% | 8.57% | 6.92% | 2.49% | 0.85% | 0.8% | 2.34% | 2.66% | 0.13% |
| 2025/12/11 | 39.8% | 10.94% | 8.87% | 8.06% | 1.75% | 1.03% | 0.87% | 2.63% | 1.84% | 0.07% |
| 2025/12/12 | 37.69% | 11.09% | 7.99% | 7.41% | 1.78% | 2.42% | 0.7% | 2.43% | 2.35% | 0.06% |
| 2025/12/13 | 54.62% | 5.71% | 5.54% | 5.74% | 1.15% | 2.15% | 2.13% | 2.6% | 3.51% | 0.09% |
| 2025/12/14 | 43.13% | 11.86% | 8.62% | 8.13% | 1.55% | 2.2% | 2.11% | 3% | 2.01% | 0.08% |
| 2025/12/15 | 50.58% | 9.73% | 7.18% | 7.38% | 1.6% | 1.04% | 1.47% | 2.29% | 1.77% | 0.06% |
| 2025/12/16 | 45.05% | 10.26% | 7.71% | 8.07% | 2.88% | 0.79% | 1.35% | 2.75% | 2.11% | 0.05% |
| 2025/12/17 | 40.8% | 9.83% | 6.9% | 9.67% | 2.27% | 1.37% | 0.76% | 2.37% | 2.6% | 0.05% |
| 2025/12/18 | 36.27% | 10.61% | 8.18% | 10.63% | 3.05% | 1.21% | 1.06% | 2.96% | 2.68% | 0.9% |
| 2025/12/19 | 35.89% | 10.02% | 6.79% | 9.15% | 3.17% | 1.47% | 0.56% | 2.52% | 1.85% | 8.94% |
| 2025/12/20 | 42.89% | 4.67% | 5.36% | 7.34% | 3.37% | 1.53% | 1.36% | 3.73% | 3.42% | 7.81% |
| 2025/12/21 | 38.77% | 7.47% | 7.2% | 7.06% | 3.63% | 1.71% | 1.87% | 3.74% | 2.3% | 7.35% |
| 2025/12/22 | 31.64% | 11.28% | 8.52% | 6.22% | 3.52% | 1% | 1.5% | 2.09% | 1.27% | 12.04% |
| 2025/12/23 | 41.98% | 10.13% | 7.82% | 5.39% | 2.23% | 1.22% | 1.13% | 1.08% | 0.55% | 10.11% |
| 2025/12/24 | 43.56% | 7.31% | 7.07% | 4.1% | 1.59% | 2.3% | 1.44% | 1.1% | 0.86% | 13.16% |
| 2025/12/25 | 39.36% | 10.08% | 7.3% | 3.83% | 1.44% | 1.65% | 2.31% | 1.52% | 1.92% | 0.12% |
| 2025/12/26 | 39.52% | 9.74% | 7.22% | 4.35% | 1.76% | 2.87% | 2.35% | 1.64% | 1.83% | 4.2% |
| 2025/12/27 | 34.29% | 10.41% | 7.07% | 6.11% | 2.15% | 1.74% | 2.53% | 2.46% | 1.55% | 7.57% |
| 2025/12/28 | 38.73% | 9.26% | 7.23% | 6.75% | 2.22% | 3.02% | 1.44% | 2.21% | 1.02% | 9.7% |
| 2025/12/29 | 42.56% | 11.47% | 7.85% | 6.89% | 3.49% | 1.4% | 1.89% | 1.59% | 0.65% | 2.83% |
| 2025/12/30 | 50.33% | 9.6% | 7.62% | 6.4% | 3.09% | 1.3% | 1.37% | 2.12% | 0.6% | 0.08% |
| 2025/12/31 | 57.56% | 7.31% | 4.9% | 4.43% | 3.08% | 1.56% | 1.49% | 1.4% | 1.05% | 0.06% |
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Royal Mail dominated December, peaking at 57.56% on the 31st. ParcelHero and ParcelCompare maintained steady shares, while UPS surged mid-month, reaching 13.16% on the 24th.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 246 |
| 2025/12/02 | 233 |
| 2025/12/03 | 236 |
| 2025/12/04 | 230 |
| 2025/12/05 | 234 |
| 2025/12/06 | 240 |
| 2025/12/07 | 229 |
| 2025/12/08 | 237 |
| 2025/12/09 | 231 |
| 2025/12/10 | 231 |
| 2025/12/11 | 249 |
| 2025/12/12 | 238 |
| 2025/12/13 | 240 |
| 2025/12/14 | 226 |
| 2025/12/15 | 247 |
| 2025/12/16 | 240 |
| 2025/12/17 | 242 |
| 2025/12/18 | 246 |
| 2025/12/19 | 243 |
| 2025/12/20 | 232 |
| 2025/12/21 | 235 |
| 2025/12/22 | 245 |
| 2025/12/23 | 244 |
| 2025/12/24 | 248 |
| 2025/12/25 | 238 |
| 2025/12/26 | 235 |
| 2025/12/27 | 237 |
| 2025/12/28 | 231 |
| 2025/12/29 | 242 |
| 2025/12/30 | 243 |
| 2025/12/31 | 235 |
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December saw fluctuating advertiser numbers, peaking at 249 on the 11th. The month concluded with 235 advertisers, reflecting a dynamic landscape.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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UPS.com surged with a 5.43% click share increase, while RoyalMail.com dropped by 1.57%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | royalmail.com | parcelhero.com | parcelcompare.com | parcel2go.com | parcelmonkey.co.uk | kitepackaging.co.uk | iloveparcels.com | amazon.co.uk | evri.com | shipstation.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 46.94% | 6.85% | 5.69% | 7.04% | 1.06% | 3.07% | 1.22% | 3.85% | 1.65% | 1.68% |
| 2025/12/02 | 37.84% | 9.91% | 6.07% | 8.18% | 1.37% | 1.98% | 2.16% | 2.98% | 1.39% | 1.26% |
| 2025/12/03 | 36.31% | 8.79% | 6.85% | 8.53% | 1.36% | 5.65% | 1.16% | 3.56% | 2.29% | 1.49% |
| 2025/12/04 | 43.37% | 7.75% | 6.64% | 8.12% | 0.94% | 2.16% | 1.35% | 1.98% | 1.93% | 2.74% |
| 2025/12/05 | 38.05% | 8% | 6.54% | 6.61% | 0.56% | 1.73% | 2.76% | 3.19% | 3.68% | 1.69% |
| 2025/12/06 | 49.31% | 2.3% | 2.13% | 3.28% | 0.38% | 7.97% | 4.13% | 3.21% | 3.24% | 2.54% |
| 2025/12/07 | 47.49% | 6.64% | 5.38% | 3.24% | 0.71% | 3.06% | 2.79% | 2.98% | 4.07% | 2.96% |
| 2025/12/08 | 44.55% | 7.48% | 4.95% | 6% | 0.97% | 1.69% | 2.79% | 2.57% | 2.05% | 1.95% |
| 2025/12/09 | 41.74% | 7.57% | 6.48% | 5.49% | 0.63% | 1.3% | 2.85% | 2.58% | 3.25% | 1.6% |
| 2025/12/10 | 43.58% | 8.63% | 6.98% | 6.18% | 2.06% | 1.27% | 1.03% | 2.55% | 3.44% | 1.11% |
| 2025/12/11 | 42.86% | 8.35% | 7.2% | 7.32% | 1.32% | 1.46% | 1.04% | 2.96% | 2.71% | 2% |
| 2025/12/12 | 41.46% | 7.89% | 6.07% | 6.79% | 1.22% | 3.51% | 0.88% | 2.65% | 2.87% | 1.64% |
| 2025/12/13 | 54.79% | 4.02% | 4.33% | 4.79% | 0.73% | 3.21% | 2.77% | 3.17% | 5.28% | 2.99% |
| 2025/12/14 | 46.03% | 9.19% | 6.84% | 6.25% | 1.09% | 3.29% | 2.72% | 3.21% | 2.99% | 2.71% |
| 2025/12/15 | 53.36% | 7.84% | 5.68% | 6.92% | 1.11% | 1.58% | 1.81% | 2.57% | 2.62% | 1.72% |
| 2025/12/16 | 48.49% | 7.83% | 6.18% | 7.2% | 2.72% | 1.17% | 1.68% | 2.84% | 2.85% | 1.24% |
| 2025/12/17 | 47.34% | 7.48% | 5.45% | 8.78% | 1.81% | 2.09% | 0.93% | 2.41% | 3.89% | 1.63% |
| 2025/12/18 | 38% | 7.8% | 6.21% | 11.99% | 2.78% | 1.75% | 1.34% | 3.32% | 3.91% | 1.43% |
| 2025/12/19 | 43.7% | 7.99% | 5.46% | 8.85% | 2.9% | 2.34% | 0.78% | 2.93% | 2.92% | 1.66% |
| 2025/12/20 | 51.58% | 2.57% | 3.19% | 5.89% | 2.32% | 2.21% | 1.69% | 4.67% | 4.96% | 1.23% |
| 2025/12/21 | 44.06% | 5.37% | 5.55% | 6.2% | 3.25% | 2.7% | 2.4% | 5.17% | 3.55% | 1.09% |
| 2025/12/22 | 39.25% | 9.17% | 7.22% | 5.82% | 2.86% | 1.44% | 2.07% | 2.53% | 1.74% | 1.19% |
| 2025/12/23 | 50.69% | 7.51% | 6.96% | 4.18% | 1.58% | 1.83% | 1.54% | 1.32% | 0.51% | 1.07% |
| 2025/12/24 | 49.32% | 5.67% | 6.75% | 3.2% | 1.12% | 3.85% | 2.04% | 1.51% | 1.15% | 1.6% |
| 2025/12/25 | 43.47% | 6.95% | 5.74% | 2.48% | 0.77% | 2.42% | 2.85% | 1.72% | 2.5% | 1.84% |
| 2025/12/26 | 40.42% | 7.49% | 6.16% | 3.54% | 1.12% | 4.29% | 3.11% | 2.04% | 2.3% | 2.54% |
| 2025/12/27 | 39.11% | 7.68% | 6.35% | 5% | 1.46% | 2.8% | 3.68% | 3.07% | 2.32% | 3.25% |
| 2025/12/28 | 45.9% | 6.86% | 6.43% | 5.28% | 1.77% | 4.77% | 2% | 2.73% | 1.51% | 1.7% |
| 2025/12/29 | 48.04% | 8% | 6.59% | 7.16% | 2.88% | 1.94% | 2.42% | 2.03% | 0.7% | 0.99% |
| 2025/12/30 | 55.98% | 6.37% | 6.06% | 6.29% | 2.32% | 1.74% | 1.57% | 2.32% | 0.79% | 1% |
| 2025/12/31 | 62.76% | 4.74% | 3.71% | 3.43% | 2.4% | 2.1% | 1.75% | 1.43% | 1.3% | 1.04% |
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Royal Mail’s impression share fluctuated, peaking at 62.76% on December 31. ParcelHero and ParcelCompare showed minor variations, while Parcel2Go’s share dipped mid-month. Amazon and Evri experienced declines, with ShipStation maintaining stability.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Amazon UK® Official Site — Contact us by phone or chat. Track Orders.
Ensure It Arrives Before Christmas. Secure Your Evri Delivery Today And Get £20 Free Cover
Find The Best Courier For You — Parcelcompare - Guarantees The Best Parcel Delivery Services For The Best Prices. Book Now
Fully Tracked Parcels — Whether you’re sending a parcel in the UK or abroad, we make it easy to save you money
Send Using Royal Mail Tracked — For Christmas Delivery Use 'Tracked 48' By 19th December Or 'Tracked 24' By 21st December.
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In the bustling world of parcel services, Amazon.co.uk stands out with its customer-centric approach, offering seamless order tracking. Evri entices with timely Christmas deliveries and free cover. ParcelCompare and ParcelHero promise cost-effective, reliable courier services. Royal Mail emphasizes timely Christmas delivery with specific tracking options.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Logistics Parcel Services December 2025 Report
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Data within the UK Logistics Parcel Services December 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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The UK Logistics Parcel Services December 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
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Yes. The UK Logistics Parcel Services December 2025 Report aggregates data from across both device types and Google Shopping.
The UK Logistics Parcel Services December 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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