Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Parcel Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 36.7484938911 |
| 63.2515061089 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 47 |
| 53 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| royalmail.com | 33.76 |
| parcel2go.com | 10.71 |
| parcelhero.com | 6.71 |
| amazon.co.uk | 6.25 |
| parcelcompare.com | 4.61 |
| parcelmonkey.co.uk | 3.96 |
| kitepackaging.co.uk | 3.73 |
| iloveparcels.com | 3.7 |
| ups.com | 2.53 |
| evri.com | 2.3 |
| others | 21.74 |
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Royal Mail dominates with 33.76% click share, followed by Parcel2Go at 10.71%. Others collectively hold 21.74%, showcasing diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | parcelhero.com | royalmail.com | parcelcompare.com | parcel2go.com | rajapack.co.uk | parcelmonkey.co.uk | kitepackaging.co.uk | iloveparcels.com | amazon.co.uk | transglobalexpress.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/09/01 | 17.53% | 15.99% | 11.96% | 13.22% | 1.18% | 3.24% | 1.66% | 2.99% | 3.98% | 4.25% |
| 2026/09/02 | 16.1% | 14.34% | 10.36% | 12.45% | 0.97% | 4.37% | 1.42% | 8.62% | 4.12% | 3.98% |
| 2026/09/03 | 15.58% | 10.28% | 11.49% | 10.38% | 1.1% | 4.27% | 4.1% | 7.05% | 3.4% | 7.56% |
| 2026/09/04 | 14.37% | 11.22% | 10.32% | 8.91% | 3.73% | 4.49% | 3.41% | 6.52% | 3.55% | 6.85% |
| 2026/09/05 | 12.78% | 14.96% | 6.36% | 13.36% | 2.74% | 7.53% | 3.99% | 6.8% | 4% | 0.58% |
| 2026/09/06 | 13.02% | 13.86% | 8.56% | 11.35% | 0.15% | 6.17% | 5.94% | 7.13% | 4.34% | 0.14% |
| 2026/09/07 | 13.77% | 12.99% | 11.33% | 8.81% | 3.25% | 4.78% | 4.49% | 5.4% | 3.41% | 4.16% |
| 2026/09/08 | 13.06% | 11.3% | 12% | 10.77% | 4.75% | 4.36% | 4.27% | 5.36% | 4.28% | 1.36% |
| 2026/09/09 | 13.17% | 18.01% | 11.77% | 13.28% | 1.42% | 4.42% | 1.91% | 3.56% | 3.74% | 1.87% |
| 2026/09/10 | 13.61% | 14.69% | 10.98% | 12.75% | 0.68% | 5.63% | 3.31% | 6.46% | 4.36% | 0.8% |
| 2026/09/11 | 10.74% | 13.72% | 8.73% | 10.97% | 0.27% | 4.34% | 2.83% | 5.39% | 3.51% | 18.15% |
| 2026/09/12 | 12.81% | 24.22% | 10.54% | 13.73% | 0.36% | 4.51% | 2.11% | 5.37% | 4.42% | 0.99% |
| 2026/09/13 | 11.37% | 22.93% | 8.27% | 13.12% | 2.07% | 3.94% | 6.65% | 3.97% | 4.12% | 0.98% |
| 2026/09/14 | 13.43% | 19.7% | 9.73% | 13.5% | 2.58% | 4.97% | 3.64% | 4.19% | 3.89% | 2.86% |
| 2026/09/15 | 12.03% | 17.21% | 9.57% | 12.63% | 2.12% | 6.07% | 5.06% | 5.15% | 3.75% | 2.11% |
| 2026/09/16 | 10.96% | 40.28% | 9.39% | 8.46% | 0.95% | 4.5% | 1.48% | 3.65% | 3.05% | 2.75% |
| 2026/09/17 | 11.61% | 35.48% | 9.61% | 8.45% | 0.87% | 4.93% | 4.11% | 1.34% | 3.1% | 1.78% |
| 2026/09/18 | 9.28% | 40.53% | 8.42% | 8.37% | 1.17% | 3.18% | 3.7% | 1.8% | 2.97% | 3.94% |
| 2026/09/19 | 9.72% | 20.03% | 6.97% | 15.43% | 1.57% | 6.67% | 7.54% | 1.48% | 4.09% | 1.72% |
| 2026/09/20 | 7.59% | 46.09% | 6.11% | 8.84% | 0.62% | 3.61% | 4.31% | 1.12% | 2.86% | 1.15% |
| 2026/09/21 | 11.38% | 21.87% | 11.67% | 11.74% | 1.53% | 5.29% | 5.17% | 1.17% | 3.81% | 2% |
| 2026/09/22 | 12.87% | 16.92% | 12.18% | 11.2% | 0.95% | 5.38% | 5.52% | 1.92% | 4.09% | 2.79% |
| 2026/09/23 | 12.22% | 20.93% | 12.88% | 10.37% | 1.62% | 5.92% | 4.23% | 2.15% | 4.14% | 1.85% |
| 2026/09/24 | 9.97% | 26.78% | 9.07% | 7.95% | 5.16% | 5.83% | 4.86% | 1.21% | 2.69% | 0.63% |
| 2026/09/25 | 10.96% | 20.58% | 9.24% | 8.93% | 6.03% | 4.96% | 5.16% | 1.05% | 2.9% | 3.41% |
| 2026/09/26 | 5.8% | 51.56% | 2.27% | 7.47% | 3.37% | 2.97% | 3.63% | 1.04% | 2.52% | 0.26% |
| 2026/09/27 | 14.36% | 12.18% | 10.15% | 11.98% | 3.18% | 5.51% | 4.38% | 3.69% | 4.14% | 1% |
| 2026/09/28 | 9.42% | 46.09% | 8.86% | 7.09% | 1.73% | 2.93% | 2.26% | 1.88% | 2.03% | 1.12% |
| 2026/09/29 | 11.55% | 20.07% | 10.2% | 10.19% | 6.53% | 3.62% | 5.65% | 2.9% | 3.12% | 1.11% |
| 2026/09/30 | 14.53% | 13.74% | 11.93% | 10.75% | 5.39% | 4.76% | 4.03% | 3.44% | 3.04% | 0.94% |
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In September 2026, Royal Mail dominated PPC spend, peaking mid-month. ParcelHero’s share declined steadily, while ParcelCompare and Parcel2Go showed fluctuations. Rajapack and TransglobalExpress had minimal impact. The month ended with Royal Mail leading.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/09/01 | 193 |
| 2026/09/02 | 222 |
| 2026/09/03 | 214 |
| 2026/09/04 | 217 |
| 2026/09/05 | 215 |
| 2026/09/06 | 226 |
| 2026/09/07 | 233 |
| 2026/09/08 | 230 |
| 2026/09/09 | 230 |
| 2026/09/10 | 216 |
| 2026/09/11 | 213 |
| 2026/09/12 | 201 |
| 2026/09/13 | 202 |
| 2026/09/14 | 199 |
| 2026/09/15 | 196 |
| 2026/09/16 | 199 |
| 2026/09/17 | 206 |
| 2026/09/18 | 213 |
| 2026/09/19 | 220 |
| 2026/09/20 | 222 |
| 2026/09/21 | 229 |
| 2026/09/22 | 227 |
| 2026/09/23 | 231 |
| 2026/09/24 | 225 |
| 2026/09/25 | 225 |
| 2026/09/26 | 214 |
| 2026/09/27 | 204 |
| 2026/09/28 | 200 |
| 2026/09/29 | 207 |
| 2026/09/30 | 202 |
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Advertisers fluctuated in September, peaking at 233 on the 7th. The month concluded with 202 advertisers, reflecting a dynamic landscape.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Royalmail.com surged with a 12.96% click share increase, while iloveparcels.com dropped by 3.5%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | royalmail.com | parcel2go.com | parcelhero.com | rajapack.co.uk | parcelcompare.com | kitepackaging.co.uk | iloveparcels.com | parcelmonkey.co.uk | amazon.co.uk | transglobalexpress.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/09/01 | 14.68% | 13.57% | 13.19% | 2.03% | 8.52% | 3% | 4.81% | 2.11% | 4.27% | 6.32% |
| 2026/09/02 | 16.2% | 11.42% | 10.48% | 1.22% | 6.25% | 1.83% | 12.76% | 2.94% | 4.51% | 5.77% |
| 2026/09/03 | 6.72% | 8.7% | 9.15% | 1.55% | 6.17% | 6.82% | 9.16% | 2.63% | 3.75% | 20.4% |
| 2026/09/04 | 8.85% | 7.98% | 9.01% | 6% | 6.32% | 5.96% | 9.21% | 3.4% | 3.71% | 11.39% |
| 2026/09/05 | 15.57% | 11.26% | 7.92% | 4.68% | 3.55% | 6.97% | 10.02% | 5.8% | 4.72% | 0.91% |
| 2026/09/06 | 12.96% | 9.87% | 8.63% | 0.09% | 5.17% | 9.65% | 10.53% | 5.67% | 4.6% | 0.18% |
| 2026/09/07 | 12.96% | 8.11% | 8.46% | 4.94% | 6.82% | 7.29% | 7.73% | 4.15% | 3.52% | 7.12% |
| 2026/09/08 | 8.14% | 10.42% | 8.77% | 7.67% | 7.87% | 7.35% | 7.28% | 3.31% | 4.89% | 1.89% |
| 2026/09/09 | 15.89% | 13.42% | 9.68% | 2% | 8.22% | 3.34% | 5.45% | 3.61% | 4.2% | 3.48% |
| 2026/09/10 | 12.15% | 12.97% | 9.31% | 0.86% | 6.8% | 5.27% | 10.17% | 5.48% | 5.03% | 1.18% |
| 2026/09/11 | 11.33% | 10.96% | 7.35% | 0.3% | 5.34% | 5.25% | 8.4% | 3.88% | 4.05% | 19.32% |
| 2026/09/12 | 21.93% | 13.35% | 8.98% | 0.54% | 6.73% | 3.5% | 9.57% | 3.77% | 4.71% | 1.82% |
| 2026/09/13 | 20.22% | 12.3% | 7.56% | 2.97% | 5% | 11.57% | 6.28% | 3.48% | 4.41% | 1.56% |
| 2026/09/14 | 19.56% | 13.99% | 9.47% | 3.4% | 6.03% | 5.81% | 6.34% | 4.24% | 3.99% | 3.54% |
| 2026/09/15 | 16.61% | 11.88% | 7.96% | 2.85% | 5.67% | 7.6% | 8.65% | 6.33% | 3.94% | 2.39% |
| 2026/09/16 | 29.56% | 10.78% | 9.07% | 1.98% | 7.08% | 3.28% | 6.97% | 5.35% | 4.07% | 3.48% |
| 2026/09/17 | 30.17% | 9% | 8.77% | 1.43% | 6.69% | 7.79% | 3.04% | 4.7% | 3.35% | 1.91% |
| 2026/09/18 | 30.56% | 8.8% | 6.88% | 1.96% | 5.92% | 7.36% | 4.57% | 2.96% | 3.97% | 5.45% |
| 2026/09/19 | 18.73% | 13.55% | 5.9% | 2.41% | 4% | 12.95% | 3.03% | 6.31% | 4.4% | 2.04% |
| 2026/09/20 | 35.24% | 10.05% | 5.79% | 1.04% | 4.39% | 9.61% | 2.48% | 4.08% | 3.86% | 1.57% |
| 2026/09/21 | 21.23% | 11.8% | 7.63% | 2.42% | 7.58% | 8.49% | 1.92% | 4.98% | 4.19% | 2.7% |
| 2026/09/22 | 16.4% | 11.34% | 7.9% | 1.55% | 7.77% | 9.28% | 3.41% | 5.64% | 4.15% | 3.42% |
| 2026/09/23 | 19.07% | 11.18% | 7.92% | 2.6% | 8.39% | 7.49% | 3.14% | 7.11% | 4.61% | 2.85% |
| 2026/09/24 | 25.42% | 8.63% | 6.08% | 7.75% | 5.42% | 7.89% | 1.68% | 5.36% | 2.91% | 1.06% |
| 2026/09/25 | 20.21% | 8.64% | 6.65% | 9.26% | 5.55% | 8.55% | 1.29% | 4.63% | 2.75% | 5.04% |
| 2026/09/26 | 44.54% | 8.06% | 3.84% | 6.03% | 1.39% | 6.59% | 1.92% | 2.45% | 2.56% | 0.4% |
| 2026/09/27 | 9.47% | 12.57% | 9.81% | 4.88% | 6.82% | 6.95% | 6.57% | 3.96% | 4.62% | 1.87% |
| 2026/09/28 | 47.32% | 7.37% | 6.27% | 2.46% | 5.96% | 3.55% | 3.23% | 2.4% | 2.37% | 1.56% |
| 2026/09/29 | 21.94% | 9.43% | 6.9% | 9.42% | 6.01% | 8.39% | 3.9% | 2.52% | 3.5% | 1.62% |
| 2026/09/30 | 12.89% | 10.05% | 8.45% | 7.59% | 6.55% | 6.15% | 4.99% | 4.46% | 3.24% | 1.28% |
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Royal Mail’s impression share fluctuated significantly, peaking at 47.32% on September 28. Parcel2Go maintained a steady presence, while ParcelHero saw a decline. Rajapack and ParcelCompare experienced moderate fluctuations. Kite Packaging and I Love Parcels showed varied trends. ParcelMonkey and Amazon had minor changes, while Transglobal Express had sporadic peaks.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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In the bustling world of logistics, Amazon.co.uk leads with customer-centric service, emphasizing easy order tracking and support. nShift.com highlights the importance of regular updates, capturing brand loyalty. Parcel2Go.com and Royal Mail focus on convenience, offering numerous drop-off points. Transglobalexpress.co.uk partners with Royal Mail, ensuring reliable UK parcel delivery.
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How to use the UK Logistics Parcel Services September 2026 Report
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Data within the UK Logistics Parcel Services September 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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