UK Logistics Parcel Services - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Parcel Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Parcel Services – UK

Google AI Overview visibility for Logistics Parcel Services UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 10.2685989367
89.7314010633
10%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 56
44
56%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 18%
Navigational 3%
Seasonal 0%
Local 4%
Problem Solving 17%

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Market Exposure

Share of Clicks for top 10 UK Logistics Parcel Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
parcelhero.com 14.84
parcelcompare.com 12.19
parcel2go.com 10.14
amazon.co.uk 8.17
deliveroo.co.uk 4.85
parcelmonkey.co.uk 4.44
royalmail.com 4.09
iloveparcels.com 3.67
kitepackaging.co.uk 3.27
evri.com 3.03
others 31.31
  • parcelhero.com - 14.84%
  • parcelcompare.com - 12.19%
  • parcel2go.com - 10.14%
  • amazon.co.uk - 8.17%
  • deliveroo.co.uk - 4.85%
  • parcelmonkey.co.uk - 4.44%
  • royalmail.com - 4.09%
  • iloveparcels.com - 3.67%
  • kitepackaging.co.uk - 3.27%
  • evri.com - 3.03%
  • others - 31.31%

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In the logistics PPC landscape, ParcelHero leads with 14.84% click share, followed by ParcelCompare at 12.19%. Others collectively dominate with 31.31%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Logistics Parcel Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date parcelhero.com parcelcompare.com parcel2go.com amazon.co.uk iloveparcels.com parcelmonkey.co.uk evri.com transglobalexpress.co.uk kitepackaging.co.uk deliveroo.co.uk
2026/04/01 22.55% 19.43% 10.66% 3.68% 7.7% 3.01% 1.43% 0.33% 0.91% 1.44%
2026/04/02 20.54% 17.06% 8.28% 3.18% 6.7% 2.51% 1.18% 1.6% 3.38% 1.05%
2026/04/03 18.68% 15.87% 9.1% 3.9% 4.92% 2.12% 2.04% 2.79% 3.37% 1.1%
2026/04/04 18.27% 13% 11.97% 4.79% 4.87% 3.3% 2.97% 0.03% 3.23% 1.59%
2026/04/05 20.69% 16.5% 11.44% 4.82% 2.99% 2.64% 2.93% 0.02% 3.69% 1.49%
2026/04/06 17.34% 12.66% 8.75% 5.11% 4.92% 2.32% 1.37% 2.22% 3.95% 0.25%
2026/04/07 23.13% 16.96% 10.16% 3.05% 4.46% 3.55% 1.08% 1.78% 1.83% 1.55%
2026/04/08 21.67% 16.91% 10.95% 4.78% 0.94% 3.07% 0.98% 2.88% 2.38% 1.56%
2026/04/09 22.76% 17.43% 7.64% 4.32% 4.51% 3.88% 1.07% 0.51% 1.23% 2.95%
2026/04/10 20.39% 17.58% 7.53% 2.61% 3.94% 3.68% 1.39% 3.51% 1.22% 2.03%
2026/04/11 22.16% 19.77% 8.94% 5.71% 5.09% 3.18% 1.67% 0.04% 2.73% 1.72%
2026/04/12 22.43% 19.51% 7.35% 4.68% 3.61% 1.88% 1.74% 0.04% 3.21% 1.45%
2026/04/13 21.95% 18.05% 9.98% 2.31% 4.51% 4.83% 2.48% 1.09% 1.37% 2.54%
2026/04/14 19.82% 17.62% 8.36% 3% 4.45% 5.49% 1.91% 0.92% 3.51% 1.84%
2026/04/15 20.33% 17.34% 8.82% 2.43% 4.05% 6.61% 2.52% 4.74% 1.59% 2.13%
2026/04/16 19.99% 18.03% 8.36% 4.15% 4.63% 5.32% 1.45% 1.21% 1.76% 1.44%
2026/04/17 19.22% 15.5% 6.25% 2.62% 4.2% 4.62% 2.39% 7.89% 2.33% 2.49%
2026/04/18 20.27% 16.9% 6.57% 6.43% 5.17% 3.56% 3.4% 0.01% 4.99% 4.34%
2026/04/19 18.98% 18.06% 6.61% 6.12% 3.67% 4.51% 3.97% 0.01% 4.15% 4.17%
2026/04/20 19.33% 18.39% 6.91% 3.15% 3.25% 6.16% 2.04% 2.61% 2.72% 2.46%
2026/04/21 19.67% 21.67% 8.78% 4.32% 2.62% 5.07% 1.3% 1.15% 3.72% 2.93%
2026/04/22 19.31% 20.13% 8.77% 4.08% 4.17% 2.5% 1.84% 1.85% 2.76% 2.75%
2026/04/23 20.39% 19.77% 9.27% 5.05% 1.37% 3.46% 2.25% 2.57% 3.15% 2.77%
2026/04/24 20.86% 19.3% 8.29% 4.57% 5.02% 3.08% 1.82% 0.99% 1.94% 4.85%
2026/04/25 20.89% 19.05% 6.19% 7.11% 6.4% 2.75% 2.39% 0.02% 3.48% 3.24%
2026/04/26 21.94% 21.29% 8.82% 5.59% 3.9% 3.65% 1.72% 0.02% 4.12% 2.45%
2026/04/27 23.09% 19.19% 9.28% 4.22% 1.66% 3.88% 1.6% 1.19% 2.99% 1.93%
2026/04/28 23.66% 19.62% 10.56% 5.16% 4.01% 3.91% 2.29% 0.86% 0.68% 1.56%
2026/04/29 22.4% 17.63% 9.03% 4.75% 3.95% 5.33% 1.23% 1.67% 1.07% 0.93%
2026/04/30 22.3% 17.38% 8.86% 5.04% 5.04% 4.04% 1.48% 1.23% 1.15% 0.94%
  • parcelhero.com
  • parcelcompare.com
  • parcel2go.com
  • amazon.co.uk
  • iloveparcels.com
  • parcelmonkey.co.uk
  • evri.com
  • transglobalexpress.co.uk
  • kitepackaging.co.uk
  • deliveroo.co.uk

Copyright © Adthena. All rights reserved.

In April 2026, ParcelHero led with fluctuating spend, peaking at 23.66%. ParcelCompare saw a mid-month surge, reaching 21.67%. Parcel2Go maintained a steady climb, ending at 10.56%. Amazon’s spend varied, closing at 5.04%. Overall, ParcelHero dominated, with ParcelCompare showing notable growth.

Market Exposure

Competitor Count for UK Logistics Parcel Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 194
2026/04/02 217
2026/04/03 222
2026/04/04 229
2026/04/05 229
2026/04/06 242
2026/04/07 230
2026/04/08 232
2026/04/09 232
2026/04/10 228
2026/04/11 211
2026/04/12 213
2026/04/13 218
2026/04/14 216
2026/04/15 215
2026/04/16 212
2026/04/17 200
2026/04/18 206
2026/04/19 203
2026/04/20 205
2026/04/21 206
2026/04/22 201
2026/04/23 206
2026/04/24 210
2026/04/25 204
2026/04/26 200
2026/04/27 210
2026/04/28 201
2026/04/29 204
2026/04/30 195

Copyright © Adthena. All rights reserved.

April began with 194 advertisers, peaking at 242 by the 6th. A decline followed, ending the month at 195.

Campaign Efficiency

Market Loss & Market Gains for UK Logistics Parcel Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
deliveroo.co.uk 3.2%
amazon.co.uk 1.75%
parcelcompare.com 1.08%
dhl.com 0.7%
blackcountrymetalworks.co.uk 0.65%
packsend.co.uk -0.67%
evri.com -0.68%
trackerly.net -1.04%
parcel2go.com -1.64%
royalmail.com -1.96%

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Deliveroo.co.uk surged with a 3.20% click share increase, while royalmail.com faced a decline of 1.96%.

Campaign Efficiency

UK Logistics Parcel Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date parcelhero.com parcelcompare.com parcel2go.com iloveparcels.com amazon.co.uk parcelmonkey.co.uk kitepackaging.co.uk transglobalexpress.co.uk evri.com deliveroo.co.uk
2026/04/01 19.32% 15.8% 9.25% 11.7% 4.79% 1.87% 1.18% 0.45% 1.5% 1.44%
2026/04/02 17.06% 13.14% 6.43% 9.5% 4.05% 1.4% 7.02% 2.23% 1.04% 1.09%
2026/04/03 8.61% 7% 3.38% 3.95% 2.68% 0.62% 3.78% 47.51% 1.34% 0.6%
2026/04/04 14.92% 9.85% 9.06% 6.88% 5.54% 1.83% 6.17% 0.02% 5.01% 1.58%
2026/04/05 15.65% 11.81% 7.91% 4.16% 5.64% 1.51% 6.71% 0.02% 2.99% 1.51%
2026/04/06 13.04% 8.75% 6.13% 7.09% 6.6% 1.39% 7.71% 2.8% 1.64% 0.19%
2026/04/07 19.76% 13.86% 7.96% 6.3% 3.62% 2.22% 3.1% 3.39% 1.32% 1.63%
2026/04/08 18.34% 13.44% 8.97% 1.28% 6.72% 2.26% 4.95% 3.91% 0.88% 1.77%
2026/04/09 18.75% 13.3% 6.89% 6.93% 5.21% 2.94% 2.91% 0.77% 1.22% 3.3%
2026/04/10 14.9% 12.79% 6.15% 5% 2.7% 10.95% 2.2% 4.38% 1.25% 1.97%
2026/04/11 17.95% 16.03% 7.91% 7.27% 7.06% 2.39% 4.24% 0.03% 2.48% 1.7%
2026/04/12 18.69% 15.58% 7.07% 5.12% 5.52% 1.51% 4.86% 0.04% 1.67% 1.53%
2026/04/13 18.59% 14.92% 8.8% 6.59% 2.52% 3.63% 2.18% 1.79% 2.63% 2.78%
2026/04/14 16.19% 13.82% 7.44% 6.13% 3.67% 5.17% 5.47% 1.01% 2.29% 2.01%
2026/04/15 16.24% 13.35% 8.35% 5.49% 2.91% 6.06% 2.43% 6.88% 2.93% 2.05%
2026/04/16 15.19% 12.71% 7.18% 6.86% 5.06% 4.74% 2.18% 1.54% 1.66% 1.53%
2026/04/17 13.64% 10.17% 4.88% 5.72% 5% 3.92% 3.57% 10.36% 2.17% 2.49%
2026/04/18 15.57% 11.93% 4.68% 7.56% 8.91% 2.6% 8.74% 0.01% 3.68% 4.4%
2026/04/19 15.28% 13.88% 4.34% 5.92% 7.06% 3.48% 8.7% 0.01% 4.94% 4.65%
2026/04/20 15.28% 14.45% 5.1% 4.41% 3.38% 6.74% 4.77% 3.27% 2.26% 2.9%
2026/04/21 15.9% 17.76% 6.7% 4.22% 5.37% 4.28% 5.96% 1.45% 1.56% 3.22%
2026/04/22 10.81% 11.34% 4.98% 4.66% 3.77% 1.23% 3.44% 30.72% 1.54% 2.08%
2026/04/23 16.59% 16.07% 7.4% 1.89% 6.75% 2.19% 5.58% 3.9% 2.19% 3.37%
2026/04/24 16.81% 15.11% 6.59% 7.9% 5.6% 2.13% 3.31% 1.24% 1.96% 5.38%
2026/04/25 17.22% 15.17% 4.67% 10.4% 8.6% 1.63% 6.79% 0.02% 2.71% 3.87%
2026/04/26 16.15% 15.52% 5.66% 5.41% 8.92% 2% 10.95% 0.02% 1.56% 2.45%
2026/04/27 19.3% 15.16% 7.46% 2.84% 6.44% 2.67% 5.4% 2.43% 1.72% 2.53%
2026/04/28 19.07% 14.88% 8.56% 5.5% 7.4% 2.58% 0.85% 6.5% 2.58% 1.71%
2026/04/29 18.87% 13.16% 7.58% 6.13% 6.81% 3.61% 1.55% 2.29% 1.2% 0.99%
2026/04/30 18.31% 13% 8.63% 8.4% 6.14% 2.88% 2.09% 1.62% 1.47% 1.15%
  • parcelhero.com
  • parcelcompare.com
  • parcel2go.com
  • iloveparcels.com
  • amazon.co.uk
  • parcelmonkey.co.uk
  • kitepackaging.co.uk
  • transglobalexpress.co.uk
  • evri.com
  • deliveroo.co.uk

Copyright © Adthena. All rights reserved.

Parcelhero.com led April with fluctuating impressions, peaking at 19.76%. Parcelcompare.com and parcel2go.com followed, showing moderate stability. Transglobalexpress.co.uk spiked dramatically on April 3rd. The month concluded with parcelhero.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Logistics Parcel Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Logistics Parcel Services - Last month
  1. 1
    Parcel Collection & Delivery - Small To Large Parcel Delivery https://shipping.amazon.co.uk/

    Reliable parcel delivery from your website, Amazon UK and other e-commerce channels.

  2. 2
    Cheap Parcel Delivery - The UK's Best Shipping Prices https://www.parcelhero.com

    UK Cheap Parcel Delivery & International Courier Services

  3. 3
    Mail Tracking - Track a UK Parcel - Parcel Monkey https://www.parcelmonkey.co.uk

    Compare the best parcel delivery prices within seconds and send with Parcel Monkey.

  4. 4
    Track Your Parcel Number https://www.trackerly.net

    Parcel Tracking Online — Need help tracking a shipment? Enter your parcel number and track it in real time

  5. 5
    Royal Mail Tracked Services - Full tracking included https://www.transglobalexpress.co.uk

    Send parcels across the UK with our new Royal Mail services.

Copyright © Adthena. All rights reserved.

In the competitive landscape of parcel services, Amazon.co.uk emphasizes reliability across e-commerce channels. ParcelHero.com highlights affordability, while ParcelMonkey.co.uk focuses on price comparison. Trackerly.net offers real-time tracking, and TransglobalExpress.co.uk promotes comprehensive Royal Mail tracking services. Each ad targets specific customer needs, showcasing diverse strengths.

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