UK Logistics Parcel Services - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Parcel Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Parcel Services – UK

Google AI Overview visibility for Logistics Parcel Services UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 16.1927567983
83.8072432017
16%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 56
44
56%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 18%
Navigational 3%
Seasonal 0%
Local 4%
Problem Solving 16%

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Market Exposure

Share of Clicks for top 10 UK Logistics Parcel Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
parcel2go.com 14.12
amazon.co.uk 10.47
parcelhero.com 10.29
parcelcompare.com 10.03
kitepackaging.co.uk 3.82
transglobalexpress.co.uk 3.79
iloveparcels.com 3.57
parcelmonkey.co.uk 3.36
evri.com 3.31
blackcountrymetalworks.co.uk 3.3
others 33.94
  • parcel2go.com - 14.12%
  • amazon.co.uk - 10.47%
  • parcelhero.com - 10.29%
  • parcelcompare.com - 10.03%
  • kitepackaging.co.uk - 3.82%
  • transglobalexpress.co.uk - 3.79%
  • iloveparcels.com - 3.57%
  • parcelmonkey.co.uk - 3.36%
  • evri.com - 3.31%
  • blackcountrymetalworks.co.uk - 3.3%
  • others - 33.94%

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In the logistics PPC landscape, Parcel2Go leads with 14.12% click share, followed by Amazon at 10.47%. Others collectively dominate with 33.94%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Logistics Parcel Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date parcelcompare.com parcelhero.com parcel2go.com evri.com iloveparcels.com amazon.co.uk blackcountrymetalworks.co.uk parcelmonkey.co.uk kitepackaging.co.uk transglobalexpress.co.uk
2026/05/01 16.62% 17.94% 14.53% 1.53% 4.13% 4.14% 0.41% 3.19% 1.77% 1.78%
2026/05/02 22.41% 17.7% 13.02% 2.26% 2.23% 4.01% 1.74% 3.09% 3.23% 0.03%
2026/05/03 16.5% 17.64% 9.03% 3.32% 3.27% 2.78% 0.71% 3.48% 1.36% 0.02%
2026/05/04 16.66% 17.67% 9.11% 2.51% 2.45% 2.04% 0.11% 2.23% 1.45% 14.52%
2026/05/05 19.88% 23.22% 10.98% 2.71% 2.67% 2.29% 0.67% 3.93% 1.33% 4.86%
2026/05/06 19.21% 25.14% 8.9% 1.63% 2.2% 2.87% 1.7% 3.76% 1.29% 2.53%
2026/05/07 21.36% 24.63% 6.88% 2.08% 3.71% 4.27% 0% 3.05% 1.79% 2.4%
2026/05/08 16.46% 20.46% 5.71% 1.79% 2.81% 2.67% 0.1% 2.77% 3.38% 12.89%
2026/05/09 23.4% 24.09% 9.57% 2.52% 3.15% 2.39% 1.08% 2.23% 2.15% 0.04%
2026/05/10 21.92% 21.71% 9.24% 4.75% 2.52% 1.94% 0.6% 2.4% 1.68% 0.04%
2026/05/11 17.59% 17.4% 15.1% 3.66% 1.96% 3.03% 1.69% 2.68% 6.03% 2.53%
2026/05/12 14.02% 13.22% 15.38% 3.24% 1.14% 3.31% 1.45% 2.75% 4.39% 11.33%
2026/05/13 16.83% 15.95% 16.2% 2.76% 1.99% 4.72% 2.21% 2.86% 5.93% 3.15%
2026/05/14 18.04% 17.19% 16.08% 3.02% 2% 3.59% 2.22% 2.74% 2.59% 5.37%
2026/05/15 16.34% 20.32% 5.67% 1.78% 2.79% 2.65% 0.1% 2.75% 3.35% 13.3%
2026/05/16 18.12% 16.15% 16.09% 2.66% 2% 5.4% 0.26% 1.98% 6.93% 0.02%
2026/05/17 17.84% 17.21% 14.53% 3.44% 2.48% 4.93% 0.89% 2.55% 5.73% 0.02%
2026/05/18 16.68% 14.54% 13.63% 1.88% 1.87% 4.61% 3.81% 3.16% 2.88% 1.6%
2026/05/19 16.39% 15.98% 12.23% 1.41% 2.16% 5.96% 4.56% 2.34% 3.64% 2.44%
2026/05/20 15.35% 15.29% 13.82% 1.33% 2.46% 4.49% 5% 2.69% 2.44% 1.06%
2026/05/21 13.56% 15.48% 15.64% 2.22% 2.4% 5.43% 3.19% 2.15% 3.35% 1.19%
2026/05/22 15.86% 14.55% 12.99% 1.98% 3.74% 3.89% 1.92% 2.55% 4.18% 4.32%
2026/05/23 16.79% 14.96% 13.99% 3.2% 5.86% 3.74% 3.69% 2.12% 5.31% 0.03%
2026/05/24 15.18% 12.96% 15.5% 3.88% 6.21% 3.92% 3.18% 2.51% 5.93% 0.03%
2026/05/25 13.71% 11.95% 13.53% 3.16% 5.24% 2.84% 2.71% 1.85% 4.03% 3.79%
2026/05/26 15.81% 13.46% 16.18% 2.48% 4.06% 3.61% 1.82% 3.67% 1.72% 4.51%
2026/05/27 15.93% 13.9% 17.16% 2.8% 7.17% 4.12% 2.95% 2.47% 1.26% 2.46%
2026/05/28 15.79% 16.74% 15.55% 2.5% 4.04% 4.18% 4.08% 2.9% 1.4% 1.55%
2026/05/29 16.74% 15.74% 14.52% 2.54% 3.79% 3.53% 1.74% 2.9% 1.81% 3.36%
2026/05/30 18.16% 16.25% 14% 3.73% 4.75% 5.32% 3.25% 2.23% 2.63% 0.03%
2026/05/31 14.3% 13.02% 11.09% 3.92% 3.3% 3.27% 2.83% 1.65% 1.33% 0.02%
  • parcelcompare.com
  • parcelhero.com
  • parcel2go.com
  • evri.com
  • iloveparcels.com
  • amazon.co.uk
  • blackcountrymetalworks.co.uk
  • parcelmonkey.co.uk
  • kitepackaging.co.uk
  • transglobalexpress.co.uk

Copyright © Adthena. All rights reserved.

In May 2026, ParcelCompare and ParcelHero dominated PPC spend, with ParcelCompare peaking at 23.4% on May 9 and ParcelHero at 25.14% on May 6. Parcel2Go saw fluctuations, peaking at 17.16% on May 27. Evri and I Love Parcels had modest shares, while Amazon and Black Country Metalworks showed consistent activity. The month concluded with ParcelCompare and ParcelHero maintaining strong positions.

Market Exposure

Competitor Count for UK Logistics Parcel Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 197
2026/05/02 193
2026/05/03 194
2026/05/04 201
2026/05/05 198
2026/05/06 198
2026/05/07 208
2026/05/08 212
2026/05/09 206
2026/05/10 213
2026/05/11 249
2026/05/12 264
2026/05/13 260
2026/05/14 269
2026/05/15 212
2026/05/16 262
2026/05/17 274
2026/05/18 277
2026/05/19 264
2026/05/20 274
2026/05/21 267
2026/05/22 283
2026/05/23 261
2026/05/24 267
2026/05/25 281
2026/05/26 288
2026/05/27 283
2026/05/28 274
2026/05/29 273
2026/05/30 271
2026/05/31 266

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May began with 197 advertisers, fluctuating slightly before surging mid-month to 277. The month concluded with 266, reflecting a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Logistics Parcel Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
blackcountrymetalworks.co.uk 2.98%
amazon.co.uk 2.49%
iloveparcels.com 2.14%
parcel2go.com 1.47%
inpost.co.uk 1.21%
dhl.com -0.71%
evri.com -0.76%
parcelcompare.com -1.72%
parcelhero.com -2.87%
transglobalexpress.co.uk -6.41%

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Transglobalexpress.co.uk saw a significant drop of 6.41%, while blackcountrymetalworks.co.uk surged by 2.98%. Amazon.co.uk and iloveparcels.com also experienced positive growth, gaining 2.49% and 2.14%, respectively.

Campaign Efficiency

UK Logistics Parcel Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date parcelcompare.com parcel2go.com parcelhero.com blackcountrymetalworks.co.uk iloveparcels.com amazon.co.uk evri.com kitepackaging.co.uk parcelmonkey.co.uk transglobalexpress.co.uk
2026/05/01 11.16% 13.91% 13.25% 0.75% 7.87% 5.93% 1.73% 3.2% 2.15% 2.4%
2026/05/02 15.29% 10.18% 12.64% 4.49% 5.06% 6.72% 3.27% 6.57% 2.02% 0.02%
2026/05/03 8.31% 5.35% 10.98% 1.3% 5.33% 5.91% 2.97% 5.18% 2.6% 0.01%
2026/05/04 8.62% 5.77% 10.51% 0.21% 3.88% 3.05% 1.86% 2.41% 1.09% 29.16%
2026/05/05 13.81% 10.31% 18.93% 1.63% 4.55% 4.53% 2.77% 1.92% 4.63% 9.23%
2026/05/06 12.37% 7.87% 18.86% 3.75% 4.05% 4.63% 1.34% 2.54% 3.14% 10.37%
2026/05/07 15.3% 6.77% 19.85% 0% 7.24% 5.49% 1.82% 3.75% 2.78% 3.56%
2026/05/08 9.51% 4.22% 13.38% 0.2% 4.66% 3.19% 1.56% 3.97% 2% 27.18%
2026/05/09 17.15% 8.91% 20.12% 2.71% 6.72% 4.17% 2.87% 3.16% 1.36% 0.03%
2026/05/10 14.57% 8.35% 16.33% 1.17% 4.48% 4.75% 5.47% 5.12% 2.12% 0.03%
2026/05/11 10.79% 14.01% 11.37% 3% 2.93% 4.9% 6.3% 6.33% 2.69% 9.33%
2026/05/12 8.06% 12.57% 7.82% 2.34% 1.54% 4.36% 3.58% 4.24% 4.6% 18.36%
2026/05/13 10.69% 15.23% 10.43% 4.12% 3.02% 7.1% 4.54% 6.48% 2.44% 5.29%
2026/05/14 11.39% 15.01% 11.13% 4.04% 3% 5.7% 3.13% 3.39% 2.95% 11.2%
2026/05/15 9.51% 4.22% 13.38% 0.2% 4.66% 3.19% 1.56% 3.97% 2% 27.18%
2026/05/16 12.26% 13.65% 11.2% 0.5% 3.15% 8.04% 3.31% 12.35% 1.43% 0.02%
2026/05/17 11.68% 11.87% 11.33% 1.51% 4.07% 6.8% 3.41% 10.16% 2.15% 0.02%
2026/05/18 10.39% 12% 9.11% 7.3% 2.96% 6.5% 1.46% 4.39% 3.11% 2.02%
2026/05/19 9.99% 10.64% 10.34% 8.69% 3.51% 8.9% 1.09% 5.1% 1.78% 2.43%
2026/05/20 8.7% 12% 9.4% 9.73% 3.99% 6.84% 1.13% 3.51% 2.4% 1.22%
2026/05/21 7.98% 12.89% 9.93% 6.07% 3.91% 8.13% 2.28% 4.79% 1.92% 1.51%
2026/05/22 9.46% 10.09% 9.38% 3.72% 6.19% 5.47% 1.79% 6.91% 1.86% 5.61%
2026/05/23 10.16% 10.65% 9.13% 7.35% 10.31% 5.38% 3.27% 8.35% 1.62% 0.02%
2026/05/24 8.3% 11.74% 7.47% 6.02% 10.63% 5.17% 4.05% 10.48% 1.79% 0.02%
2026/05/25 7.58% 11.17% 7.1% 5.02% 8.7% 4.03% 2.98% 6.1% 1.26% 4.34%
2026/05/26 8.84% 14.15% 7.75% 3.2% 6.14% 4.37% 2.18% 2.45% 3.61% 5.56%
2026/05/27 9.5% 14.84% 8.67% 5.14% 11.65% 5.04% 2.74% 1.94% 2.49% 3.76%
2026/05/28 9.33% 14.62% 10.79% 7.59% 6.72% 5.57% 2.25% 2.44% 2.65% 1.8%
2026/05/29 10.22% 12.99% 10.03% 3.32% 6.2% 4.84% 2.86% 2.19% 3.3% 3.3%
2026/05/30 11.92% 11.05% 10.74% 6.2% 7.97% 6.36% 3.52% 3.55% 1.65% 0.02%
2026/05/31 11.92% 10.88% 10.39% 6.9% 6.89% 5.56% 5.09% 2.45% 1.74% 0.02%
  • parcelcompare.com
  • parcel2go.com
  • parcelhero.com
  • blackcountrymetalworks.co.uk
  • iloveparcels.com
  • amazon.co.uk
  • evri.com
  • kitepackaging.co.uk
  • parcelmonkey.co.uk
  • transglobalexpress.co.uk

Copyright © Adthena. All rights reserved.

In May 2026, ParcelHero led with a peak impression share of 20.12% on May 9. TransglobalExpress had notable spikes, reaching 29.16% on May 4. Parcel2Go maintained steady growth, while ParcelCompare fluctuated. The month ended with ParcelHero leading, followed by Parcel2Go.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Logistics Parcel Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Logistics Parcel Services - Last month
  1. 1
    Amazon Customer Service https://www.amazon.co.uk/

    Contact Us — Track Orders. Contact us by phone or chat.

  2. 2
    Royal Mail Parcel Delivery - Send With Royal Mail Today https://www.parcel2go.com › royalmail

    Parcel2Go is the UK's leading parcel delivery comparison site. Choose from 20...

  3. 3
    Royal Mail Tracking - Enter your tracking number https://www.parcelmonitor.com

    Track all your Royal Mail packages - just enter your tracking number and get real-time updates. Tracking and many more features!

  4. 4
    Track Your Parcel Number https://www.trackerly.net

    Trackerly — Need help tracking a shipment? Enter your parcel number and track it in real time

  5. 5
    Royal Mail Parcel Delivery - Full tracking included https://www.transglobalexpress.co.uk

    Send parcels across the UK with our new Royal Mail services.

Copyright © Adthena. All rights reserved.

In the competitive landscape of parcel services, Amazon.co.uk emphasizes customer service, while Parcel2Go and Transglobal Express highlight Royal Mail delivery options. ParcelMonitor and Trackerly focus on real-time tracking, showcasing a blend of service efficiency and customer support.

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