UK Logistics Parcel Services - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Parcel Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Parcel Services – UK

Google AI Overview visibility for Logistics Parcel Services UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 36.7484938911
63.2515061089
36%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 47
53
47%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 10%
Navigational 15%
Seasonal 0%
Local 4%
Problem Solving 19%

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Market Exposure

Share of Clicks for top 10 UK Logistics Parcel Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
royalmail.com 33.76
parcel2go.com 10.71
parcelhero.com 6.71
amazon.co.uk 6.25
parcelcompare.com 4.61
parcelmonkey.co.uk 3.96
kitepackaging.co.uk 3.73
iloveparcels.com 3.7
ups.com 2.53
evri.com 2.3
others 21.74
  • royalmail.com - 33.76%
  • parcel2go.com - 10.71%
  • parcelhero.com - 6.71%
  • amazon.co.uk - 6.25%
  • parcelcompare.com - 4.61%
  • parcelmonkey.co.uk - 3.96%
  • kitepackaging.co.uk - 3.73%
  • iloveparcels.com - 3.7%
  • ups.com - 2.53%
  • evri.com - 2.3%
  • others - 21.74%

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Royal Mail dominates with 33.76% click share, followed by Parcel2Go at 10.71%. Others collectively hold 21.74%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Logistics Parcel Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date parcelhero.com royalmail.com parcelcompare.com parcel2go.com rajapack.co.uk parcelmonkey.co.uk kitepackaging.co.uk iloveparcels.com amazon.co.uk transglobalexpress.co.uk
2026/09/01 17.53% 15.99% 11.96% 13.22% 1.18% 3.24% 1.66% 2.99% 3.98% 4.25%
2026/09/02 16.1% 14.34% 10.36% 12.45% 0.97% 4.37% 1.42% 8.62% 4.12% 3.98%
2026/09/03 15.58% 10.28% 11.49% 10.38% 1.1% 4.27% 4.1% 7.05% 3.4% 7.56%
2026/09/04 14.37% 11.22% 10.32% 8.91% 3.73% 4.49% 3.41% 6.52% 3.55% 6.85%
2026/09/05 12.78% 14.96% 6.36% 13.36% 2.74% 7.53% 3.99% 6.8% 4% 0.58%
2026/09/06 13.02% 13.86% 8.56% 11.35% 0.15% 6.17% 5.94% 7.13% 4.34% 0.14%
2026/09/07 13.77% 12.99% 11.33% 8.81% 3.25% 4.78% 4.49% 5.4% 3.41% 4.16%
2026/09/08 13.06% 11.3% 12% 10.77% 4.75% 4.36% 4.27% 5.36% 4.28% 1.36%
2026/09/09 13.17% 18.01% 11.77% 13.28% 1.42% 4.42% 1.91% 3.56% 3.74% 1.87%
2026/09/10 13.61% 14.69% 10.98% 12.75% 0.68% 5.63% 3.31% 6.46% 4.36% 0.8%
2026/09/11 10.74% 13.72% 8.73% 10.97% 0.27% 4.34% 2.83% 5.39% 3.51% 18.15%
2026/09/12 12.81% 24.22% 10.54% 13.73% 0.36% 4.51% 2.11% 5.37% 4.42% 0.99%
2026/09/13 11.37% 22.93% 8.27% 13.12% 2.07% 3.94% 6.65% 3.97% 4.12% 0.98%
2026/09/14 13.43% 19.7% 9.73% 13.5% 2.58% 4.97% 3.64% 4.19% 3.89% 2.86%
2026/09/15 12.03% 17.21% 9.57% 12.63% 2.12% 6.07% 5.06% 5.15% 3.75% 2.11%
2026/09/16 10.96% 40.28% 9.39% 8.46% 0.95% 4.5% 1.48% 3.65% 3.05% 2.75%
2026/09/17 11.61% 35.48% 9.61% 8.45% 0.87% 4.93% 4.11% 1.34% 3.1% 1.78%
2026/09/18 9.28% 40.53% 8.42% 8.37% 1.17% 3.18% 3.7% 1.8% 2.97% 3.94%
2026/09/19 9.72% 20.03% 6.97% 15.43% 1.57% 6.67% 7.54% 1.48% 4.09% 1.72%
2026/09/20 7.59% 46.09% 6.11% 8.84% 0.62% 3.61% 4.31% 1.12% 2.86% 1.15%
2026/09/21 11.38% 21.87% 11.67% 11.74% 1.53% 5.29% 5.17% 1.17% 3.81% 2%
2026/09/22 12.87% 16.92% 12.18% 11.2% 0.95% 5.38% 5.52% 1.92% 4.09% 2.79%
2026/09/23 12.22% 20.93% 12.88% 10.37% 1.62% 5.92% 4.23% 2.15% 4.14% 1.85%
2026/09/24 9.97% 26.78% 9.07% 7.95% 5.16% 5.83% 4.86% 1.21% 2.69% 0.63%
2026/09/25 10.96% 20.58% 9.24% 8.93% 6.03% 4.96% 5.16% 1.05% 2.9% 3.41%
2026/09/26 5.8% 51.56% 2.27% 7.47% 3.37% 2.97% 3.63% 1.04% 2.52% 0.26%
2026/09/27 14.36% 12.18% 10.15% 11.98% 3.18% 5.51% 4.38% 3.69% 4.14% 1%
2026/09/28 9.42% 46.09% 8.86% 7.09% 1.73% 2.93% 2.26% 1.88% 2.03% 1.12%
2026/09/29 11.55% 20.07% 10.2% 10.19% 6.53% 3.62% 5.65% 2.9% 3.12% 1.11%
2026/09/30 14.53% 13.74% 11.93% 10.75% 5.39% 4.76% 4.03% 3.44% 3.04% 0.94%
  • parcelhero.com
  • royalmail.com
  • parcelcompare.com
  • parcel2go.com
  • rajapack.co.uk
  • parcelmonkey.co.uk
  • kitepackaging.co.uk
  • iloveparcels.com
  • amazon.co.uk
  • transglobalexpress.co.uk

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In September 2026, Royal Mail dominated PPC spend, peaking mid-month. ParcelHero’s share declined steadily, while ParcelCompare and Parcel2Go showed fluctuations. Rajapack and TransglobalExpress had minimal impact. The month ended with Royal Mail leading.

Market Exposure

Competitor Count for UK Logistics Parcel Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 193
2026/09/02 222
2026/09/03 214
2026/09/04 217
2026/09/05 215
2026/09/06 226
2026/09/07 233
2026/09/08 230
2026/09/09 230
2026/09/10 216
2026/09/11 213
2026/09/12 201
2026/09/13 202
2026/09/14 199
2026/09/15 196
2026/09/16 199
2026/09/17 206
2026/09/18 213
2026/09/19 220
2026/09/20 222
2026/09/21 229
2026/09/22 227
2026/09/23 231
2026/09/24 225
2026/09/25 225
2026/09/26 214
2026/09/27 204
2026/09/28 200
2026/09/29 207
2026/09/30 202

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Advertisers fluctuated in September, peaking at 233 on the 7th. The month concluded with 202 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Logistics Parcel Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
royalmail.com 12.96%
nshift.com 0.77%
rajapack.co.uk 0.6%
davpack.co.uk 0.55%
kitepackaging.co.uk 0.52%
transglobalexpress.co.uk -1.61%
blackcountrymetalworks.co.uk -1.69%
amazon.co.uk -1.7%
parcel2go.com -2.21%
iloveparcels.com -3.5%

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Royalmail.com surged with a 12.96% click share increase, while iloveparcels.com dropped by 3.5%.

Campaign Efficiency

UK Logistics Parcel Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date royalmail.com parcel2go.com parcelhero.com rajapack.co.uk parcelcompare.com kitepackaging.co.uk iloveparcels.com parcelmonkey.co.uk amazon.co.uk transglobalexpress.co.uk
2026/09/01 14.68% 13.57% 13.19% 2.03% 8.52% 3% 4.81% 2.11% 4.27% 6.32%
2026/09/02 16.2% 11.42% 10.48% 1.22% 6.25% 1.83% 12.76% 2.94% 4.51% 5.77%
2026/09/03 6.72% 8.7% 9.15% 1.55% 6.17% 6.82% 9.16% 2.63% 3.75% 20.4%
2026/09/04 8.85% 7.98% 9.01% 6% 6.32% 5.96% 9.21% 3.4% 3.71% 11.39%
2026/09/05 15.57% 11.26% 7.92% 4.68% 3.55% 6.97% 10.02% 5.8% 4.72% 0.91%
2026/09/06 12.96% 9.87% 8.63% 0.09% 5.17% 9.65% 10.53% 5.67% 4.6% 0.18%
2026/09/07 12.96% 8.11% 8.46% 4.94% 6.82% 7.29% 7.73% 4.15% 3.52% 7.12%
2026/09/08 8.14% 10.42% 8.77% 7.67% 7.87% 7.35% 7.28% 3.31% 4.89% 1.89%
2026/09/09 15.89% 13.42% 9.68% 2% 8.22% 3.34% 5.45% 3.61% 4.2% 3.48%
2026/09/10 12.15% 12.97% 9.31% 0.86% 6.8% 5.27% 10.17% 5.48% 5.03% 1.18%
2026/09/11 11.33% 10.96% 7.35% 0.3% 5.34% 5.25% 8.4% 3.88% 4.05% 19.32%
2026/09/12 21.93% 13.35% 8.98% 0.54% 6.73% 3.5% 9.57% 3.77% 4.71% 1.82%
2026/09/13 20.22% 12.3% 7.56% 2.97% 5% 11.57% 6.28% 3.48% 4.41% 1.56%
2026/09/14 19.56% 13.99% 9.47% 3.4% 6.03% 5.81% 6.34% 4.24% 3.99% 3.54%
2026/09/15 16.61% 11.88% 7.96% 2.85% 5.67% 7.6% 8.65% 6.33% 3.94% 2.39%
2026/09/16 29.56% 10.78% 9.07% 1.98% 7.08% 3.28% 6.97% 5.35% 4.07% 3.48%
2026/09/17 30.17% 9% 8.77% 1.43% 6.69% 7.79% 3.04% 4.7% 3.35% 1.91%
2026/09/18 30.56% 8.8% 6.88% 1.96% 5.92% 7.36% 4.57% 2.96% 3.97% 5.45%
2026/09/19 18.73% 13.55% 5.9% 2.41% 4% 12.95% 3.03% 6.31% 4.4% 2.04%
2026/09/20 35.24% 10.05% 5.79% 1.04% 4.39% 9.61% 2.48% 4.08% 3.86% 1.57%
2026/09/21 21.23% 11.8% 7.63% 2.42% 7.58% 8.49% 1.92% 4.98% 4.19% 2.7%
2026/09/22 16.4% 11.34% 7.9% 1.55% 7.77% 9.28% 3.41% 5.64% 4.15% 3.42%
2026/09/23 19.07% 11.18% 7.92% 2.6% 8.39% 7.49% 3.14% 7.11% 4.61% 2.85%
2026/09/24 25.42% 8.63% 6.08% 7.75% 5.42% 7.89% 1.68% 5.36% 2.91% 1.06%
2026/09/25 20.21% 8.64% 6.65% 9.26% 5.55% 8.55% 1.29% 4.63% 2.75% 5.04%
2026/09/26 44.54% 8.06% 3.84% 6.03% 1.39% 6.59% 1.92% 2.45% 2.56% 0.4%
2026/09/27 9.47% 12.57% 9.81% 4.88% 6.82% 6.95% 6.57% 3.96% 4.62% 1.87%
2026/09/28 47.32% 7.37% 6.27% 2.46% 5.96% 3.55% 3.23% 2.4% 2.37% 1.56%
2026/09/29 21.94% 9.43% 6.9% 9.42% 6.01% 8.39% 3.9% 2.52% 3.5% 1.62%
2026/09/30 12.89% 10.05% 8.45% 7.59% 6.55% 6.15% 4.99% 4.46% 3.24% 1.28%
  • royalmail.com
  • parcel2go.com
  • parcelhero.com
  • rajapack.co.uk
  • parcelcompare.com
  • kitepackaging.co.uk
  • iloveparcels.com
  • parcelmonkey.co.uk
  • amazon.co.uk
  • transglobalexpress.co.uk

Copyright © Adthena. All rights reserved.

Royal Mail’s impression share fluctuated significantly, peaking at 47.32% on September 28. Parcel2Go maintained a steady presence, while ParcelHero saw a decline. Rajapack and ParcelCompare experienced moderate fluctuations. Kite Packaging and I Love Parcels showed varied trends. ParcelMonkey and Amazon had minor changes, while Transglobal Express had sporadic peaks.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Logistics Parcel Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Logistics Parcel Services - Last month
  1. 1
    Amazon Customer Service | Contact Us https://www.amazon.co.uk/

    Track Orders. Contact us by phone or chat.

  2. 2
    Parcel Tracking Software | nShift Track https://www.nshift.com

    78% of online shoppers will change brands if they don’t get regular updates on their order

  3. 3
    UPS Access Point™ | Parcel Drop Off UK | Parcel2Go https://www.parcel2go.com

    Send with Parcel2Go and enjoy the UK's best parcel delivery services. Send today! No sign up required for a quote. Simply tell us where it's going and we'll do the rest. 250,000+ Drop Off Points.

  4. 4
    Drop Off At Parcelshops | Find Your Nearest Locker https://send.royalmail.com

    Drop off your parcel at over 130,000 locations nationwide. Fast, simple and convenient. Drop off in...

  5. 5
    Parcel Delivery With Royal Mail https://www.transglobalexpress.co.uk

    Send parcels across the UK with our new Royal Mail services

Copyright © Adthena. All rights reserved.

In the bustling world of logistics, Amazon.co.uk leads with customer-centric service, emphasizing easy order tracking and support. nShift.com highlights the importance of regular updates, capturing brand loyalty. Parcel2Go.com and Royal Mail focus on convenience, offering numerous drop-off points. Transglobalexpress.co.uk partners with Royal Mail, ensuring reliable UK parcel delivery.

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