UK Logistics Parcel Services - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Parcel Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Parcel Services – UK

Google AI Overview visibility for Logistics Parcel Services UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 24.711449014
75.288550986
24%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 46
54
46%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 12%
Navigational 9%
Seasonal 0%
Local 4%
Problem Solving 19%

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Market Exposure

Share of Clicks for top 10 UK Logistics Parcel Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
royalmail.com 33.69
parcel2go.com 11.75
amazon.co.uk 10.48
parcelhero.com 6.51
parcelcompare.com 4.41
parcelmonkey.co.uk 3.37
transglobalexpress.co.uk 3.36
iloveparcels.com 2.94
evri.com 2.62
kitepackaging.co.uk 2.44
others 18.43
  • royalmail.com - 33.69%
  • parcel2go.com - 11.75%
  • amazon.co.uk - 10.48%
  • parcelhero.com - 6.51%
  • parcelcompare.com - 4.41%
  • parcelmonkey.co.uk - 3.37%
  • transglobalexpress.co.uk - 3.36%
  • iloveparcels.com - 2.94%
  • evri.com - 2.62%
  • kitepackaging.co.uk - 2.44%
  • others - 18.43%

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Royal Mail dominates with 33.69% click share, followed by Parcel2Go at 11.75%. Amazon holds 10.48%, while ‘others’ collectively capture 18.43%.

Market Exposure

Share of Spend for the top 10 UK Logistics Parcel Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date royalmail.com parcel2go.com parcelhero.com parcelcompare.com iloveparcels.com amazon.co.uk transglobalexpress.co.uk parcelmonkey.co.uk kitepackaging.co.uk evri.com
2026/08/01 29.29% 11.62% 11.13% 7.86% 6.22% 2.69% 0.07% 5.06% 4.11% 1.14%
2026/08/02 30.17% 13.44% 11.25% 7.54% 3.34% 2.97% 0.05% 7.99% 4.75% 2.41%
2026/08/03 28.68% 6.24% 12.05% 10.28% 3.91% 2.29% 7.51% 6.08% 2.98% 2.02%
2026/08/04 17.4% 10.76% 11.19% 9.03% 8.04% 5.17% 3.16% 3.32% 5.88% 2.95%
2026/08/05 41.65% 8.21% 8.14% 6.67% 0.71% 2.82% 7.13% 4.54% 2.25% 1.55%
2026/08/06 31.88% 7.2% 10.11% 8.17% 1.29% 3.81% 9.32% 5.4% 1.32% 1.34%
2026/08/07 22.18% 7.64% 12.26% 10.41% 2.12% 4.2% 16.84% 3.27% 2.38% 1.37%
2026/08/08 36.32% 11.25% 9.45% 7.85% 4.11% 4.3% 0.17% 3.72% 2.78% 1.38%
2026/08/09 49.96% 10.15% 6.68% 6.09% 2.85% 3.66% 0.1% 2.4% 1.39% 2.8%
2026/08/10 22.29% 10.95% 12.24% 10.2% 2.04% 3.77% 16.8% 2.16% 1.65% 1.64%
2026/08/11 25.29% 14.74% 13.62% 10.6% 0.43% 4.58% 7.77% 3.49% 0.62% 2.45%
2026/08/12 24.77% 14.43% 12.53% 10.13% 1.38% 4.41% 5.33% 2.49% 1.83% 1.87%
2026/08/13 16.99% 18.47% 13.6% 11.77% 1.77% 5.23% 2.49% 2.01% 1.58% 3.37%
2026/08/14 14.81% 13.72% 13.89% 12.29% 2.23% 3.95% 11.92% 1.94% 1.47% 2.93%
2026/08/15 16.42% 14.24% 13.34% 9.03% 1.53% 6.73% 0.17% 4.43% 3.76% 2.73%
2026/08/16 16.63% 14.75% 16.2% 10.69% 3.78% 5.01% 0.18% 5.17% 1.47% 2.24%
2026/08/17 10.55% 11.97% 16.53% 12.44% 3.32% 4.4% 6.17% 4.57% 5.12% 1.74%
2026/08/18 17.24% 12.81% 17.75% 12.22% 3.34% 5.05% 5.57% 3.71% 1.11% 3.5%
2026/08/19 11.9% 13.32% 15.81% 10.63% 5.22% 4.74% 3.17% 2.85% 4.24% 2.08%
2026/08/20 23.94% 13.8% 14.56% 10.68% 3.58% 5.08% 2.69% 2.47% 1.41% 2.24%
2026/08/21 18.27% 12.14% 10.61% 7.89% 3.31% 3.55% 18.84% 1.91% 3.27% 2.1%
2026/08/22 24.76% 16.74% 10.54% 5.67% 4.57% 5.37% 1.82% 5.53% 2.16% 1.97%
2026/08/23 23.09% 17.35% 10.3% 7.21% 2.18% 6.28% 1.57% 5.71% 1.91% 4.02%
2026/08/24 41.06% 12.06% 8.47% 7.28% 0.83% 4.19% 3.73% 2.44% 1.08% 1.15%
2026/08/25 34.64% 10.91% 10.35% 8.9% 3.19% 4.59% 1.57% 1.43% 2.9% 2.83%
2026/08/26 19.55% 11.77% 12.96% 11.86% 3.35% 4.54% 1.67% 2.42% 2.31% 2.55%
2026/08/27 30.23% 11.29% 11.29% 10.73% 2.56% 3.69% 1.36% 1.67% 2.54% 2.42%
2026/08/28 15.47% 11.88% 11.02% 9.58% 2.16% 3.42% 21.95% 1.61% 0.75% 4.72%
2026/08/29 18.17% 17.39% 16.37% 10.32% 4.01% 4.09% 1.13% 3.49% 2.01% 3.64%
2026/08/30 17.83% 17.3% 11.37% 5.15% 6.09% 4.48% 1.48% 4.88% 4.54% 2.72%
2026/08/31 18.35% 16.64% 14.53% 9.46% 5.08% 3.65% 3.54% 3.25% 2.41% 1.22%
  • royalmail.com
  • parcel2go.com
  • parcelhero.com
  • parcelcompare.com
  • iloveparcels.com
  • amazon.co.uk
  • transglobalexpress.co.uk
  • parcelmonkey.co.uk
  • kitepackaging.co.uk
  • evri.com

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Royal Mail dominated August with fluctuating spend, peaking at 49.96% on the 9th. Parcel2Go and ParcelHero maintained steady shares, while Transglobal Express saw a significant spike on the 28th. The month concluded with Royal Mail leading, despite varied trends.

Market Exposure

Competitor Count for UK Logistics Parcel Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 186
2026/08/02 199
2026/08/03 200
2026/08/04 206
2026/08/05 210
2026/08/06 191
2026/08/07 187
2026/08/08 173
2026/08/09 172
2026/08/10 194
2026/08/11 181
2026/08/12 190
2026/08/13 197
2026/08/14 202
2026/08/15 186
2026/08/16 187
2026/08/17 186
2026/08/18 183
2026/08/19 170
2026/08/20 174
2026/08/21 169
2026/08/22 173
2026/08/23 173
2026/08/24 171
2026/08/25 187
2026/08/26 203
2026/08/27 216
2026/08/28 202
2026/08/29 194
2026/08/30 194
2026/08/31 209

Copyright © Adthena. All rights reserved.

August saw fluctuating advertiser numbers, peaking at 216 on the 27th. The month concluded with 209 advertisers, indicating a strong finish.

Campaign Efficiency

Market Loss & Market Gains for UK Logistics Parcel Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
evri.com 1.9%
parcel2go.com 1.82%
ups.com 1.06%
iloveparcels.com 0.79%
smartparcelbox.co.uk 0.42%
parcelmonkey.co.uk -0.42%
parcelcompare.com -0.46%
tinyboxcompany.co.uk -0.54%
transglobalexpress.co.uk -1.34%
royalmail.com -3.36%

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In the past month, evri.com and parcel2go.com saw significant click share growth, while royalmail.com experienced the largest decline.

Campaign Efficiency

UK Logistics Parcel Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date royalmail.com parcel2go.com parcelhero.com iloveparcels.com parcelcompare.com kitepackaging.co.uk transglobalexpress.co.uk amazon.co.uk parcelmonkey.co.uk evri.com
2026/08/01 21.8% 10.99% 7.23% 11.41% 5.41% 7.45% 0.06% 3.99% 4.69% 1.63%
2026/08/02 25.1% 12.84% 6.59% 5.44% 4.59% 8.81% 0.04% 3.96% 6.67% 2.62%
2026/08/03 24.74% 5.94% 7.58% 6.08% 6.21% 5.62% 10.09% 3.35% 6.17% 1.62%
2026/08/04 13.8% 12.16% 6.98% 11.1% 5.37% 8.68% 3.93% 5.57% 2.45% 2.96%
2026/08/05 28.03% 10.92% 6.68% 1.09% 4.33% 3.93% 11.66% 3.18% 5.36% 2.11%
2026/08/06 23.13% 7.82% 6.51% 1.88% 4.89% 2.17% 13.83% 4.75% 5.83% 1.83%
2026/08/07 18.66% 9.26% 8.44% 3.45% 7.08% 5.03% 16.06% 6.18% 3.59% 1.88%
2026/08/08 28.85% 10.42% 5.79% 8% 5.38% 5.44% 0.15% 6.61% 2.82% 1.97%
2026/08/09 44.19% 9.93% 4.67% 6% 3.99% 2.3% 0.08% 4.99% 1.62% 3.42%
2026/08/10 24.59% 10.96% 8.34% 2.96% 6.11% 2.9% 17.2% 4.27% 1.24% 2.19%
2026/08/11 20.74% 18.62% 10.28% 0.9% 6.98% 1.09% 10.67% 6.26% 3.71% 2.41%
2026/08/12 19.56% 15.3% 7.91% 2.38% 6.28% 3.93% 7.64% 5.32% 1.97% 2.37%
2026/08/13 13.39% 21.16% 10% 2.8% 8.27% 3.01% 3.76% 5.87% 1.58% 4.6%
2026/08/14 16.33% 11.67% 8.24% 2.9% 6.79% 2.39% 15.65% 3.95% 1.3% 3.08%
2026/08/15 13.14% 12.48% 8.75% 2.53% 5.88% 5.82% 0.17% 7.64% 3.17% 3.68%
2026/08/16 13.54% 15.74% 12.27% 6.7% 7.67% 2.98% 0.2% 6.51% 4.58% 2.59%
2026/08/17 8.83% 13.21% 11.9% 5.11% 7.78% 7.82% 8.68% 4.98% 3.72% 2.14%
2026/08/18 14.65% 14.07% 13.43% 5.9% 8.18% 2.26% 8.86% 7.96% 2.33% 3.35%
2026/08/19 8.61% 13.02% 9.79% 7.89% 6.65% 7.48% 4.31% 5.93% 1.95% 2.37%
2026/08/20 19.42% 16.39% 10.28% 5.8% 6.91% 2.67% 3.48% 7.73% 2.17% 2.74%
2026/08/21 14.32% 12.74% 6.95% 5% 4.93% 6.55% 19.95% 3.96% 1.46% 2.03%
2026/08/22 26.72% 15.96% 6.16% 6.53% 3.16% 3.36% 2.58% 7.18% 3.85% 1.94%
2026/08/23 19.4% 18.78% 6.73% 3.43% 4.57% 3.22% 1.98% 8.13% 4.6% 3.88%
2026/08/24 33.34% 13.11% 6.23% 1.5% 5.17% 1.94% 5.72% 4.72% 2.21% 1.32%
2026/08/25 27.74% 11.98% 7.1% 5.5% 6.2% 4.94% 2.44% 5.83% 1.37% 3.05%
2026/08/26 16.06% 12.73% 8.44% 5.83% 7.51% 3.45% 2.54% 5.66% 1.84% 2.61%
2026/08/27 23.2% 12.1% 7.93% 4.17% 7.28% 5.47% 2.06% 4.67% 1.6% 2.92%
2026/08/28 17.8% 12.6% 7.16% 3.3% 6.1% 1.02% 20.18% 4.21% 1.24% 4.89%
2026/08/29 17% 17.9% 11.08% 6.68% 6.88% 3.87% 1.33% 4.79% 2.21% 4.21%
2026/08/30 13.74% 15.85% 6.71% 10.05% 2.9% 9.11% 1.72% 4.98% 3.1% 2.71%
2026/08/31 16.53% 16.1% 10.02% 8.07% 6.09% 5.02% 4.54% 4.31% 2.18% 1.13%
  • royalmail.com
  • parcel2go.com
  • parcelhero.com
  • iloveparcels.com
  • parcelcompare.com
  • kitepackaging.co.uk
  • transglobalexpress.co.uk
  • amazon.co.uk
  • parcelmonkey.co.uk
  • evri.com

Copyright © Adthena. All rights reserved.

In August 2026, Royal Mail’s PPC impression share fluctuated, peaking at 44.19% on the 9th. Parcel2Go and ParcelHero showed steady trends, while Transglobal Express had notable spikes. The month ended with varied shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Logistics Parcel Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Logistics Parcel Services - Last month
  1. 1
    Amazon Customer Service - Amazon UK® Official Site https://www.amazon.co.uk/

    Track Orders. Contact us by phone or chat.

  2. 2
    Royal Mail Parcel Delivery - Send With Royal Mail Today https://www.parcel2go.com › royalmail

    Parcel2Go is the UK's leading parcel delivery comparison site. Choose from 20...

  3. 3
    Free Royal Mail tracking - Enter your tracking number https://www.parcelmonitor.com

    Track your Royal Mail parcels using Parcel Monitor's global tracking services.

  4. 4
    Send Easily With Royal Mail - Save When You Buy Online https://www.royalmail.com

    Collect, send and return parcels and save when you buy postage online.

  5. 5
    Parcel Delivery With Royal Mail https://www.transglobalexpress.co.uk

    Send parcels across the UK with our new Royal Mail services

Copyright © Adthena. All rights reserved.

In the competitive landscape of parcel services, Amazon UK emphasizes customer service, while Parcel2Go highlights its role as a leading comparison site. Parcel Monitor offers global tracking, and Royal Mail focuses on online savings. Transglobal Express promotes new Royal Mail services, showcasing diverse approaches to parcel delivery.

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