US Logistics Parcel Services - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Parcel Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Parcel Services – US

Google AI Overview visibility for Logistics Parcel Services US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 49.4265957399
50.5734042601
49%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 25
75
25%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 6%
Navigational 26%
Seasonal 0%
Local 4%
Problem Solving 24%

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Market Exposure

Share of Clicks for top 10 US Logistics Parcel Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
usps.com 58.63
theupsstore.com 16.02
ups.com 15.31
fedex.com 3.25
stamps.com 2.75
uspsdelivers.com 0.79
goshippo.com 0.68
parcelmonitor.com 0.34
shipstation.com 0.33
easyship.com 0.32
others 1.58
  • usps.com - 58.63%
  • theupsstore.com - 16.02%
  • ups.com - 15.31%
  • fedex.com - 3.25%
  • stamps.com - 2.75%
  • uspsdelivers.com - 0.79%
  • goshippo.com - 0.68%
  • parcelmonitor.com - 0.34%
  • shipstation.com - 0.33%
  • easyship.com - 0.32%
  • others - 1.58%

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In the logistics PPC landscape, USPS.com dominates with 58.63% click share, followed by The UPS Store at 16.02%. UPS.com holds 15.31%, while others collectively capture 1.58%.

Market Exposure

Share of Spend for the top 10 US Logistics Parcel Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date usps.com ups.com stamps.com theupsstore.com fedex.com uline.com uspsdelivers.com shipstation.com goshippo.com easyship.com
2026/09/01 53.31% 16.7% 4.62% 16.63% 2.49% 0.32% 0.69% 1% 0.33% 0.74%
2026/09/02 51.14% 20.2% 5.75% 10.72% 1.25% 1.07% 0.78% 0.99% 1.08% 2.65%
2026/09/03 44.2% 18.27% 8.78% 9.86% 2.9% 1.27% 3.5% 0.39% 2.85% 1.32%
2026/09/04 41.35% 14.28% 11.55% 12.74% 2.88% 1.21% 2.9% 2.52% 3.41% 1.18%
2026/09/05 51.07% 10.93% 7.85% 15.64% 2.16% 0.94% 1.15% 1.59% 2.34% 1.76%
2026/09/06 50.6% 16.23% 6.86% 10.08% 3.91% 0.77% 1.55% 1.34% 2.03% 1.93%
2026/09/07 51.47% 16.98% 8.86% 9.39% 2.56% 0.76% 1.99% 0.99% 1.78% 0.45%
2026/09/08 43.74% 16.12% 11.01% 9.19% 3.51% 1.01% 2.24% 2.33% 5.31% 1.56%
2026/09/09 39.43% 17.7% 10.25% 13.29% 4.17% 1.19% 2.71% 1.47% 4.87% 0.91%
2026/09/10 55.37% 9.72% 8.14% 8.99% 1.98% 1.09% 1.36% 0.36% 4.2% 1.98%
2026/09/11 50.94% 15.82% 9.56% 7.73% 3.65% 0.77% 0.23% 0.38% 2.53% 2.52%
2026/09/12 59.42% 6.21% 11.66% 9.88% 2.72% 0.65% 0.84% 0.38% 2.38% 0.87%
2026/09/13 51.05% 18.19% 7.53% 11.22% 2.58% 0.55% 0.56% 0.23% 2.01% 0.51%
2026/09/14 45.14% 13.74% 13.37% 12.82% 2.82% 0.62% 0.94% 0.32% 2.75% 1.95%
2026/09/15 52.94% 11.42% 11.63% 9.68% 1.76% 0.88% 0.67% 1.2% 1.81% 0.62%
2026/09/16 51.97% 9.68% 11.01% 10.8% 1.63% 1.81% 1.12% 1.1% 3.99% 0.06%
2026/09/17 46.67% 18.51% 10.6% 13.55% 1.68% 0.89% 0.09% 0.24% 1.58% 1.65%
2026/09/18 45.82% 13.89% 11.16% 14.06% 1.46% 1% 1.19% 1.23% 3.59% 1.09%
2026/09/19 51.48% 12.39% 11.11% 11.85% 1.93% 0.82% 0.59% 0.28% 1.46% 1.08%
2026/09/20 56.7% 11.88% 8.76% 5.47% 2.78% 0.72% 2.15% 0.17% 1.85% 1.35%
2026/09/21 53.7% 13.37% 10.64% 10.91% 2.05% 1.03% 0.87% 0.3% 1.99% 0.03%
2026/09/22 53.12% 12.54% 11.58% 10.11% 2.53% 0.94% 0.77% 0.13% 1.84% 0.03%
2026/09/23 53.96% 14.55% 7.15% 8.16% 2.9% 1.26% 2.51% 0.36% 2.96% 0.02%
2026/09/24 40.2% 17.63% 8.38% 16.76% 2.37% 1.17% 3.54% 2.06% 0.23% 0.02%
2026/09/25 49.96% 11.69% 13.56% 6.48% 4.08% 1.38% 1.51% 0.4% 3.92% 0.05%
2026/09/26 64.51% 7.81% 6.9% 6% 3.47% 1.08% 1.58% 2.4% 1.62% 0.06%
2026/09/27 63.29% 10.76% 7.63% 3.85% 5.28% 0.94% 0.3% 1.73% 1.62% 0.03%
2026/09/28 46.86% 16.46% 5.42% 6.89% 4.44% 1.1% 1.71% 5.49% 1.55% 0.04%
2026/09/29 62.35% 15.46% 4.64% 3.4% 4.92% 0.83% 1.08% 0.25% 0.1% 0.05%
2026/09/30 47.7% 16.51% 16.42% 6.1% 4.77% 1.14% 0.51% 0.25% 0.2% 0.04%
  • usps.com
  • ups.com
  • stamps.com
  • theupsstore.com
  • fedex.com
  • uline.com
  • uspsdelivers.com
  • shipstation.com
  • goshippo.com
  • easyship.com

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USPS dominated September with fluctuating spend shares, peaking at 64.51% on the 26th. UPS and Stamps.com trailed, showing varied trends. The month concluded with USPS leading, despite some volatility.

Market Exposure

Competitor Count for US Logistics Parcel Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 107
2026/09/02 136
2026/09/03 153
2026/09/04 161
2026/09/05 145
2026/09/06 152
2026/09/07 174
2026/09/08 158
2026/09/09 155
2026/09/10 146
2026/09/11 141
2026/09/12 143
2026/09/13 154
2026/09/14 126
2026/09/15 141
2026/09/16 158
2026/09/17 152
2026/09/18 147
2026/09/19 141
2026/09/20 148
2026/09/21 158
2026/09/22 156
2026/09/23 144
2026/09/24 147
2026/09/25 149
2026/09/26 135
2026/09/27 134
2026/09/28 139
2026/09/29 119
2026/09/30 119

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September saw a dynamic shift in advertisers, peaking at 174 on the 7th. The month concluded with a decrease, settling at 119.

Campaign Efficiency

Market Loss & Market Gains for US Logistics Parcel Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
usps.com 3.32%
fedex.com 0.62%
stamps.com 0.6%
parcelmonkey.com 0.23%
docupost.com 0.12%
click2mail.com -0.21%
easyship.com -0.25%
goshippo.com -0.35%
theupsstore.com -0.53%
ups.com -3.63%

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USPS.com surged by 3.32%, while UPS.com dropped by 3.63%. FedEx.com and Stamps.com gained, whereas TheUPSStore.com and GoShippo.com declined.

Campaign Efficiency

US Logistics Parcel Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date usps.com stamps.com ups.com theupsstore.com fedex.com uspsdelivers.com shipstation.com goshippo.com easyship.com parcelmonitor.com
2026/09/01 40.23% 3.46% 17.37% 30.22% 2.34% 1.16% 1.16% 0.18% 1.14% 1.62%
2026/09/02 30.83% 4.26% 24.43% 26.82% 0.82% 1.17% 1.12% 1.2% 4.09% 2.51%
2026/09/03 30.98% 8.74% 18.58% 22.32% 2.44% 5.34% 0.34% 3.48% 2.06% 1.76%
2026/09/04 28.01% 9.99% 15.45% 25.12% 2.52% 4% 2.83% 3.92% 1.75% 2.95%
2026/09/05 38.8% 7.52% 13.68% 23% 1.78% 1.87% 1.93% 2.92% 3.08% 2.55%
2026/09/06 36.33% 6.64% 20.59% 15.34% 4.41% 2.68% 1.74% 2.72% 3.55% 3.6%
2026/09/07 38.96% 9.67% 19.85% 16.19% 2.68% 3.49% 1.2% 2.25% 0.8% 0.1%
2026/09/08 30.61% 10.39% 17.35% 16.08% 3.74% 4.34% 3.05% 7.38% 2.78% 1.49%
2026/09/09 29.59% 9.87% 18.42% 18.88% 4.64% 4.93% 1.83% 6.85% 1.62% 0.13%
2026/09/10 45.08% 8.9% 9.84% 14.02% 1.73% 1.86% 0.19% 5.46% 3.41% 3.48%
2026/09/11 40.01% 7.91% 16.51% 15.89% 3.82% 0.24% 0.32% 3.36% 4.42% 1.67%
2026/09/12 46.65% 10.52% 5.42% 21.42% 2.52% 1.51% 0.32% 3.23% 1.48% 0.1%
2026/09/13 38.93% 7.5% 20.49% 19.77% 2.66% 1.02% 0.23% 2.73% 0.85% 1.1%
2026/09/14 38.9% 11.19% 13.01% 19.14% 2.98% 1.82% 0.3% 3.83% 3.51% 1.77%
2026/09/15 41.43% 9.25% 11.76% 20.98% 1.37% 1.14% 1.2% 2.23% 1.01% 1.64%
2026/09/16 42.24% 10.09% 9.33% 19.08% 1.45% 2.15% 1.36% 5.62% 0.05% 0.01%
2026/09/17 38.85% 10.69% 15.63% 23.84% 1.45% 0.05% 0.11% 2.02% 2.84% 0.08%
2026/09/18 33.92% 11.75% 14.14% 25.07% 1.08% 1.81% 0.98% 4.59% 1.77% 0.01%
2026/09/19 39.87% 9.74% 12.38% 21.12% 1.64% 1.03% 0.18% 1.95% 1.91% 1.56%
2026/09/20 43.06% 9.77% 12.4% 12.63% 3.2% 3.57% 0.08% 2.67% 2.54% 1.44%
2026/09/21 46.15% 11.46% 14.08% 15.79% 1.89% 1.69% 0.19% 3.04% 0.01% 0.02%
2026/09/22 41.94% 13.06% 12.27% 17.79% 2.84% 1.55% 0.08% 2.83% 0.01% 2.19%
2026/09/23 42.66% 9.84% 14.12% 12.63% 2.92% 4.95% 0.24% 4.83% 0.03% 3.11%
2026/09/24 32.45% 10.44% 16.27% 22.49% 2.02% 5.92% 2.68% 0.15% 0.02% 2.49%
2026/09/25 37.92% 14.44% 10.66% 13.05% 5.2% 3.2% 0.25% 5.84% 0.02% 0.01%
2026/09/26 55.09% 9.61% 8.46% 8.42% 4.86% 2.66% 2.5% 2.54% 0.04% 0.01%
2026/09/27 55.81% 11.17% 10.47% 6.49% 5.47% 0.31% 2.77% 2.76% 0.01% 1.6%
2026/09/28 35.26% 5.07% 17.51% 10.59% 5.17% 2.82% 7.22% 2.46% 0.03% 1.47%
2026/09/29 56.22% 8.15% 13.1% 6.42% 5.7% 2.34% 0.17% 0.07% 0.05% 0.56%
2026/09/30 43.4% 20.02% 14.12% 10.42% 4.78% 0.53% 0.16% 0.14% 0.03% 0.03%
  • usps.com
  • stamps.com
  • ups.com
  • theupsstore.com
  • fedex.com
  • uspsdelivers.com
  • shipstation.com
  • goshippo.com
  • easyship.com
  • parcelmonitor.com

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USPS.com led September with fluctuating impressions, peaking at 56.22% on the 29th. Stamps.com surged to 20.02% on the 30th. UPS.com and TheUPSStore.com showed varied trends, while FedEx.com remained low. The month ended with USPS.com dominant.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Logistics Parcel Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Logistics Parcel Services - Last month
  1. 1
    UPS Tracking Number - Parcel Monkey https://www.parcelmonkey.com

    Find your best package delivery price within seconds and send with Parcel Monkey.

  2. 2
    Track your package today https://www.theupsstore.com

    Track A Package — The UPS Store helps you track your packages with multiple carriers. Stay on...

  3. 3
    UPS® Official Website https://www.ups.com

    Move Forward with Confidence — Tell Us Your Shipping Needs and Start Saving with a Personalized Discount Now. Don’t Miss Your Chance to Save! Limited Time Offer. View Services. View Products. See Services. Browse Products.

  4. 4
    USPS® Label Delivery Service | Track Packages with USPS® https://www.usps.com

    Visit Our Website to Learn How to Turn Ground Shipping to Your Advantage. Take the Hassle Out of Shipping for Your Business with USPS Ground Advantage®.

  5. 5
    Packed Right, Priced Light | The Official USPS® Website https://www.uspsdelivers.com

    USPS® Offers Businesses of All Sizes a Better Way to Ship. Explore Our Offerings Online! Your...

Copyright © Adthena. All rights reserved.

In the competitive world of parcel services, Parcel Monkey, UPS, and USPS dominate Google’s PPC landscape. Parcel Monkey entices with quick price comparisons, while UPS emphasizes confidence and savings. USPS highlights hassle-free shipping and business advantages, showcasing diverse strategies to capture customer interest.

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