US Logistics Parcel Services - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Parcel Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Logistics Parcel Services US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	15.7124879654
	84.2875120346

15%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	49
	51

49%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	0%
Transactional	14%
Navigational	8%
Seasonal	0%
Local	6%
Problem Solving	30%

Market Exposure

Share of Clicks for top 10 US Logistics Parcel Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
usps.com	71.22
theupsstore.com	10.05
ups.com	9.09
stamps.com	2.79
fedex.com	2.64
shipstation.com	1.13
goshippo.com	1.08
easyship.com	0.55
packagemonitor.org	0.26
uline.com	0.14
others	1.05

usps.com - 71.22%
theupsstore.com - 10.05%
ups.com - 9.09%
stamps.com - 2.79%
fedex.com - 2.64%
shipstation.com - 1.13%
goshippo.com - 1.08%
easyship.com - 0.55%
packagemonitor.org - 0.26%
uline.com - 0.14%
others - 1.05%

USPS dominates with 71.22% click share, followed by The UPS Store at 10.05%. UPS holds 9.09%, while others collectively capture 1.05%.

Market Exposure

Share of Spend for the top 10 US Logistics Parcel Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	usps.com	ups.com	theupsstore.com	fedex.com	stamps.com	shipstation.com	easyship.com	uline.com	goshippo.com	packagemonitor.org
2025/12/01	51.47%	12.05%	9.52%	5.02%	8.45%	3.99%	2.23%	0.4%	4.1%	0.01%
2025/12/02	56.75%	12.78%	8.67%	3.06%	9.51%	2.81%	1.18%	0.58%	0.61%	0.01%
2025/12/03	52.76%	5.76%	9.81%	4.5%	9.56%	4.51%	1.09%	1.36%	6.29%	0.03%
2025/12/04	60.12%	3.01%	5.45%	3.51%	11.61%	6.73%	1.24%	0.87%	3.17%	0.05%
2025/12/05	61.41%	3.99%	7.89%	2.37%	8.59%	4.97%	1.11%	1.08%	5.07%	0.03%
2025/12/06	53.47%	4.77%	4.86%	3.13%	18.84%	3.72%	1.71%	0.9%	5.2%	0.27%
2025/12/07	46.13%	11.63%	4.27%	2.36%	16.43%	3.7%	0.86%	0.46%	6.06%	5.54%
2025/12/08	54.07%	10.14%	14.41%	2.29%	6.92%	4.27%	0.26%	0.55%	2.02%	0.02%
2025/12/09	55.97%	6.02%	8.11%	3.88%	7.19%	3.82%	2.65%	0.56%	6.6%	0.11%
2025/12/10	60.86%	5.5%	10.25%	2.33%	10.5%	4.8%	1.2%	0.66%	0.77%	0.01%
2025/12/11	55.77%	9.41%	9.38%	3.13%	8.28%	4.86%	2.68%	0.5%	2.88%	0%
2025/12/12	51.17%	5.91%	10.52%	2.62%	11.58%	5.87%	1.74%	0.42%	2.01%	0%
2025/12/13	52.63%	8.84%	2.38%	3.3%	18.57%	4.22%	0.91%	0.54%	5.71%	0%
2025/12/14	59.51%	13.28%	2.26%	2.83%	13.76%	1.87%	0.09%	0.38%	2.08%	0.4%
2025/12/15	58.96%	4.83%	7.45%	3.17%	13.08%	4.21%	0.15%	0.54%	0.72%	0.78%
2025/12/16	53.22%	10.32%	11.38%	2.62%	6.84%	3.89%	0.96%	0.71%	5.72%	0.29%
2025/12/17	57.13%	8.77%	8.02%	4.89%	8.47%	3.15%	0.11%	0.76%	5.35%	0.01%
2025/12/18	60.91%	10.86%	8.62%	2.87%	5.26%	1.28%	2.04%	0.79%	0.47%	0.12%
2025/12/19	62.34%	11.56%	11.63%	2.64%	4.23%	1.15%	0.11%	0.61%	2.07%	0.01%
2025/12/20	63.34%	10.31%	5.57%	6.81%	7.51%	1.04%	0.12%	0.39%	1.19%	0.01%
2025/12/21	62.33%	11.98%	8.27%	3.83%	5.11%	0.09%	0.19%	0.56%	3.9%	0.45%
2025/12/22	62.84%	14.85%	9.25%	2.56%	2.79%	1.14%	0.11%	1.14%	1.92%	0.01%
2025/12/23	56.88%	7.6%	13.92%	2.32%	3.31%	2.16%	2.77%	0.99%	5.53%	0.27%
2025/12/24	55.27%	1.54%	12.82%	8.12%	7.61%	2.52%	3.28%	0.9%	3.98%	0.02%
2025/12/25	58.47%	0.04%	11.09%	4.42%	4.14%	2.47%	3.19%	0.75%	6.26%	4.04%
2025/12/26	35.8%	19.34%	15.18%	6.53%	4.54%	3.48%	3.22%	0.59%	0.75%	5.79%
2025/12/27	12.92%	23.75%	14.54%	11.03%	10.92%	4.78%	2.29%	0.96%	10.68%	0.04%
2025/12/28	0.2%	18.68%	23.95%	23.94%	12.03%	4.28%	4.74%	0.91%	4.47%	0.63%
2025/12/29	55.01%	9.12%	11.32%	7.9%	4.36%	1.1%	2.67%	0.73%	1.48%	0.5%
2025/12/30	57.45%	6.74%	17.36%	7.72%	0.31%	1.61%	0.2%	0.94%	2.67%	0.03%
2025/12/31	61.91%	8.5%	8.27%	7.42%	2.51%	1.94%	1.68%	1.59%	0.81%	0.01%

usps.com
ups.com
theupsstore.com
fedex.com
stamps.com
shipstation.com
easyship.com
uline.com
goshippo.com
packagemonitor.org

USPS dominated December’s PPC spend, peaking mid-month. UPS and The UPS Store saw fluctuations, while FedEx remained steady. Stamps.com and ShipStation had notable spikes. The month ended with USPS leading, followed by UPS.

Market Exposure

Competitor Count for US Logistics Parcel Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/12/01	192
2025/12/02	181
2025/12/03	206
2025/12/04	189
2025/12/05	211
2025/12/06	195
2025/12/07	185
2025/12/08	198
2025/12/09	208
2025/12/10	208
2025/12/11	217
2025/12/12	223
2025/12/13	169
2025/12/14	177
2025/12/15	207
2025/12/16	203
2025/12/17	204
2025/12/18	208
2025/12/19	213
2025/12/20	198
2025/12/21	202
2025/12/22	223
2025/12/23	209
2025/12/24	207
2025/12/25	207
2025/12/26	208
2025/12/27	188
2025/12/28	185
2025/12/29	205
2025/12/30	193
2025/12/31	202

December saw fluctuating advertiser numbers, peaking at 223 on the 12th and 22nd. The month concluded with a stable 202, reflecting a dynamic yet balanced advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Logistics Parcel Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
theupsstore.com	3.53%
ups.com	3.33%
fedex.com	1.7%
easyship.com	0.17%
click2mail.com	0.07%
parcelmonitor.com	-0.23%
goshippo.com	-0.34%
shipstation.com	-0.99%
stamps.com	-2.17%
usps.com	-5.25%

USPS and Stamps.com saw significant declines, while The UPS Store and UPS experienced notable gains in click share.

Campaign Efficiency

US Logistics Parcel Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	usps.com	ups.com	theupsstore.com	fedex.com	stamps.com	shipstation.com	easyship.com	uline.com	goshippo.com	packagemonitor.org
2025/12/01	49.57%	14.25%	8.37%	5.77%	10.31%	4%	2.61%	0.24%	2.92%	0.02%
2025/12/02	58.96%	9.71%	8.23%	2.94%	10.8%	2.9%	1.4%	0.41%	0.35%	0.02%
2025/12/03	48.34%	6.45%	11.15%	5.31%	12.43%	5.15%	1.27%	1.08%	5.46%	0.04%
2025/12/04	53.98%	2.59%	6.47%	3.15%	15.03%	9.03%	1.51%	0.65%	3.28%	0.12%
2025/12/05	61.37%	4.64%	8.07%	1.98%	9.23%	5.45%	1.34%	0.77%	4.5%	0.04%
2025/12/06	52.14%	5.92%	7.74%	3.92%	14.48%	4.7%	2.27%	0.61%	4.94%	1.01%
2025/12/07	43.24%	17.61%	5.59%	1.99%	13.67%	4.34%	0.89%	0.32%	5.35%	5.48%
2025/12/08	57.18%	7.56%	14.33%	1.55%	6.84%	4.87%	0.08%	0.37%	2.15%	0.03%
2025/12/09	52.64%	6.49%	7.85%	4.6%	9.89%	4.75%	3.48%	0.38%	6.09%	0.11%
2025/12/10	59.18%	4.7%	10.25%	1.59%	14.1%	5.6%	1.41%	0.44%	0.45%	0.01%
2025/12/11	52.48%	11.28%	8.99%	2.56%	10.26%	5.74%	3.37%	0.36%	2.76%	0%
2025/12/12	50.89%	5.4%	10.1%	3.3%	11%	7.48%	2.14%	0.29%	1.52%	0.01%
2025/12/13	49.23%	12.18%	2.23%	2.53%	19.99%	5.11%	1.04%	0.37%	5.3%	0.01%
2025/12/14	54.49%	15.9%	3.48%	2.23%	16.3%	2.24%	0.04%	0.26%	1.52%	0.88%
2025/12/15	57.19%	4.93%	9.02%	2.22%	15.98%	4.12%	0.03%	0.35%	0.37%	1.32%
2025/12/16	55.49%	8.75%	9.51%	2.31%	9.07%	4.28%	1.11%	0.47%	4.84%	0.25%
2025/12/17	55.59%	8.05%	9.15%	4.62%	10.89%	3.46%	0.05%	0.57%	5.26%	0.02%
2025/12/18	57.36%	14.44%	6.98%	2.67%	5.96%	1.2%	2.32%	0.54%	0.22%	0.1%
2025/12/19	63.62%	12.49%	11.4%	2.47%	4%	1.29%	0.05%	0.44%	1.61%	0.02%
2025/12/20	62.67%	13.53%	7.71%	4.6%	5.75%	1.1%	0.04%	0.31%	1.39%	0.01%
2025/12/21	58.33%	15.51%	7.47%	3.45%	7.17%	0.03%	0.1%	0.43%	3.74%	1.43%
2025/12/22	62.82%	17.61%	8.65%	1.83%	2.48%	1.21%	0.05%	1.06%	1.45%	0.02%
2025/12/23	59.68%	8.15%	10.88%	1.53%	3.67%	2.31%	3.44%	0.83%	4.82%	0.96%
2025/12/24	51.73%	2.03%	11.77%	7.28%	10.05%	2.85%	4.24%	0.7%	3.15%	1.53%
2025/12/25	52.94%	0.01%	13.35%	4.22%	4.93%	2.92%	4.35%	0.61%	6.57%	4.69%
2025/12/26	28.32%	26.5%	14.2%	6.35%	7.42%	3.56%	3.6%	0.45%	0.38%	5.77%
2025/12/27	7%	36.4%	11.56%	10.09%	12.71%	4.9%	2.53%	0.61%	7.9%	0.05%
2025/12/28	0.14%	21.23%	23.22%	15.88%	15.4%	5.87%	5.89%	0.72%	6.48%	0.79%
2025/12/29	54.57%	11.34%	9.27%	6.39%	4.62%	1.52%	2.98%	0.48%	1.71%	0.48%
2025/12/30	57.32%	10.7%	15.93%	7.13%	0.19%	1.79%	0.08%	0.75%	2.08%	0.06%
2025/12/31	65.67%	9.96%	7.29%	6.19%	2.38%	2.04%	2.03%	1.14%	0.36%	0.01%

usps.com
ups.com
theupsstore.com
fedex.com
stamps.com
shipstation.com
easyship.com
uline.com
goshippo.com
packagemonitor.org

USPS dominated December’s PPC landscape, peaking at 65.67% on the 31st. UPS and The UPS Store showed fluctuations, while FedEx remained steady. Stamps.com and ShipStation had notable mid-month spikes. The month concluded with USPS leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Logistics Parcel Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Logistics Parcel Services - Last month

1
Simplified Flat-Rate Shipping https://www.fedex.com
Business Growth W/ Low Costs — Unlock savings: Create online account for Expedited & Standard; Domestic or Intl Shipping.
2
ShipStation® Official Site - Get Up To 90% Off Rates https://www.shipstation.com › free-trial › try-now
Import, Manage & Ship Your Orders with ShipStation®, the Choice of 100,000+ Online Sellers. The Fastest, Most Affordable Way To Ship Products To Your Customers. Up To 90% Off Rates.
3
US Postal Service Online https://www.stamps.com › usps › mail
Print Postage Anytime-Anywhere — Stamps.com® helps businesses spend less time sending and more time minding their business.
4
UPS® Official Website https://www.ups.com
Business Shipping Solutions — Gain Access to Shipping Discounts and Other Key Benefits during Peak Season. Sign Up Today to...
5
Welcome to The Postal Store® https://store.usps.com
Mail obsessed? Shop here — From USPS® swag to toy mail trucks, find all your mail merch at The Postal Store®. You want mail merch. We have mail merch. Get it all at The Postal Store®. Browse Our Online Store. Buy Stamps.

In the competitive world of logistics, FedEx, ShipStation, Stamps.com, UPS, and USPS captivate with unique propositions. FedEx simplifies shipping with flat rates, while ShipStation offers up to 90% off for online sellers. Stamps.com emphasizes efficiency, UPS provides peak season benefits, and USPS delights mail enthusiasts with merchandise.

Frequently Asked Questions

Why is the US Logistics Parcel Services December 2025 Report useful and how should I use it?

Why is the US Logistics Parcel Services December 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Logistics Parcel Services December 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Logistics Parcel Services December 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Logistics Parcel Services December 2025 Report?

The US Logistics Parcel Services December 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

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Does this include mobile, desktop and Google Shopping data?

Yes. The US Logistics Parcel Services December 2025 Report aggregates data from across both device types and Google Shopping.
Who is this US Logistics Parcel Services December 2025 Report for?

The US Logistics Parcel Services December 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

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What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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US Logistics Parcel Services - PPC Market Share Analysis December 2025

Parcel Services – US

Google AI Overview visibility for Logistics Parcel Services US

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Logistics Parcel Services brands

Share of Spend for the top 10 US Logistics Parcel Services brands

Competitor Count for US Logistics Parcel Services

Market Loss & Market Gains for US Logistics Parcel Services

US Logistics Parcel Services Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Logistics Parcel Services

Frequently Asked Questions

Why is the US Logistics Parcel Services December 2025 Report useful and how should I use it?

Why is the US Logistics Parcel Services December 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Logistics Parcel Services December 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Logistics Parcel Services December 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

Related reports

UK Parcel Services

AUS Parcel Services