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US Logistics Parcel Services - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Parcel Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Parcel Services – US

Google AI Overview visibility for Logistics Parcel Services US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 26.5599895872
73.4400104128
26%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 39
61
39%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 10%
Navigational 19%
Seasonal 0%
Local 8%
Problem Solving 23%

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Market Exposure

Share of Clicks for top 10 US Logistics Parcel Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
usps.com 65.5
theupsstore.com 17.62
ups.com 10.73
fedex.com 3.59
packagemonitor.org 0.47
amazon.com 0.45
parcelmonitor.com 0.27
uline.com 0.19
stamps.com 0.18
uspsdelivers.com 0.15
others 0.85
  • usps.com - 65.5%
  • theupsstore.com - 17.62%
  • ups.com - 10.73%
  • fedex.com - 3.59%
  • packagemonitor.org - 0.47%
  • amazon.com - 0.45%
  • parcelmonitor.com - 0.27%
  • uline.com - 0.19%
  • stamps.com - 0.18%
  • uspsdelivers.com - 0.15%
  • others - 0.85%

Copyright © Adthena. All rights reserved.

In the logistics PPC landscape, USPS dominates with 65.5% click share, followed by The UPS Store at 17.62%. Others collectively hold 0.85%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Logistics Parcel Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date usps.com theupsstore.com ups.com parcelmonitor.com fedex.com packagemonitor.org uline.com stamps.com amazon.com instacart.com
2026/07/01 53.04% 22.64% 10.79% 0.25% 3.17% 3.16% 0.82% 0.86% 0.3% 0.59%
2026/07/02 46.81% 20.36% 12.88% 1.06% 5.32% 5.28% 0.8% 0.66% 2.73% 0.7%
2026/07/03 64.75% 12.99% 2.91% 0.17% 7.51% 1.27% 0.73% 1.89% 3.08% 0.59%
2026/07/04 57.79% 18% 0.02% 3.8% 7.24% 2.53% 0.82% 1.32% 3.01% 0.62%
2026/07/05 59.57% 20.11% 0.03% 3.25% 5.23% 2.73% 1.21% 1.41% 0.66% 0.48%
2026/07/06 53.68% 10.79% 7.67% 1.26% 6.78% 4.15% 1.22% 4.35% 4.71% 0.33%
2026/07/07 51.93% 15.43% 12.66% 0.21% 5.72% 1.56% 1.69% 1.26% 4.73% 0.66%
2026/07/08 57.13% 15.7% 13.12% 0.02% 4.53% 0.01% 1.11% 0.72% 0.77% 0.92%
2026/07/09 56.42% 23.34% 9.61% 0.02% 1.33% 1.45% 2.32% 0.53% 0.48% 0.79%
2026/07/10 64.79% 15.42% 7.52% 0.02% 2.62% 1.8% 1.66% 0.52% 0.67% 0.52%
2026/07/11 73.12% 3.71% 6.37% 0.12% 7.08% 2.45% 1.12% 0.76% 0.62% 0.69%
2026/07/12 58.73% 10.43% 13.61% 0.02% 6.41% 0.93% 1.11% 0.48% 0.39% 0.6%
2026/07/13 58.79% 12.6% 11.09% 1.42% 3.65% 1.37% 1.02% 0.95% 1.93% 0.85%
2026/07/14 54.21% 17.07% 11.35% 0.13% 4.05% 4.04% 0.78% 0.28% 3.42% 0.65%
2026/07/15 61.53% 12.35% 10.83% 0.21% 4.71% 0% 0.58% 0.73% 4.08% 0.78%
2026/07/16 66.84% 10.46% 9.82% 0.31% 2.11% 0% 0.72% 1.08% 2.48% 0.52%
2026/07/17 72.6% 9.29% 8.68% 0.02% 2.86% 0% 0.87% 0.79% 0.53% 0.74%
2026/07/18 69.15% 6.15% 11.42% 4.57% 2.1% 0% 0.78% 0.74% 0.39% 0.97%
2026/07/19 59.4% 18.28% 8.14% 0.2% 3.38% 0% 0.93% 0.9% 0.57% 0.78%
2026/07/20 66.76% 10.17% 9.91% 4.31% 1.47% 0% 1.13% 0.93% 0.5% 0.68%
2026/07/21 52.89% 16.65% 11.08% 0.12% 3.95% 3.94% 0.76% 0.28% 3.34% 0.64%
2026/07/22 64.49% 11.48% 10.04% 0.07% 4.93% 0.28% 1.07% 0.74% 1.68% 1.01%
2026/07/23 62.78% 11.96% 9.8% 0.13% 2.57% 1.14% 1.29% 0.88% 4.23% 0.87%
2026/07/24 68.82% 9.09% 7.47% 0.01% 4.6% 1.19% 1.01% 0.8% 1.92% 0.82%
2026/07/25 69.52% 9.93% 8.49% 0.13% 4.28% 0.01% 1.14% 0.82% 0.92% 0.8%
2026/07/26 53.87% 13.71% 20.78% 0.89% 3.21% 0.6% 0.88% 0.68% 0.58% 0.46%
2026/07/27 59.8% 8.93% 17.7% 0.05% 3.71% 2.71% 1.25% 0.73% 0.54% 0.51%
2026/07/28 60.12% 15.45% 10.5% 0.04% 3.29% 0.19% 0.84% 0.87% 3.13% 0.31%
2026/07/29 52.04% 20.42% 12.67% 0.25% 4.78% 1.81% 1.22% 0.61% 0.67% 0.86%
2026/07/30 55.66% 16.77% 12.12% 1.66% 2.74% 0.28% 1.73% 0.73% 0.52% 0.72%
2026/07/31 51.84% 20.81% 10.03% 7.72% 3.15% 1.03% 0.75% 0.55% 0.45% 0.43%
  • usps.com
  • theupsstore.com
  • ups.com
  • parcelmonitor.com
  • fedex.com
  • packagemonitor.org
  • uline.com
  • stamps.com
  • amazon.com
  • instacart.com

Copyright © Adthena. All rights reserved.

In July 2026, USPS dominated PPC spend, peaking mid-month. The UPS Store fluctuated, while UPS and FedEx maintained steady shares. ParcelMonitor surged at month’s end. Overall, USPS led, with notable ParcelMonitor growth.

Market Exposure

Competitor Count for US Logistics Parcel Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 165
2026/07/02 172
2026/07/03 173
2026/07/04 169
2026/07/05 159
2026/07/06 176
2026/07/07 174
2026/07/08 162
2026/07/09 163
2026/07/10 169
2026/07/11 162
2026/07/12 157
2026/07/13 167
2026/07/14 164
2026/07/15 153
2026/07/16 157
2026/07/17 157
2026/07/18 150
2026/07/19 157
2026/07/20 153
2026/07/21 164
2026/07/22 185
2026/07/23 175
2026/07/24 199
2026/07/25 198
2026/07/26 194
2026/07/27 187
2026/07/28 176
2026/07/29 177
2026/07/30 185
2026/07/31 169

Copyright © Adthena. All rights reserved.

July began with 165 advertisers, fluctuating mid-month, peaking at 199 on the 24th. The month concluded with 169 advertisers, reflecting dynamic market shifts.

Campaign Efficiency

Market Loss & Market Gains for US Logistics Parcel Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ups.com 4.61%
parcelmonitor.com 0.1%
15track.com 0.06%
postalannex.com 0.02%
mailboxes.com 0.02%
amazon.com -0.21%
packagemonitor.org -0.24%
theupsstore.com -0.64%
fedex.com -1.23%
usps.com -2.34%

Copyright © Adthena. All rights reserved.

UPS.com surged with a 4.61% click share increase, while USPS.com dropped by 2.34%.

Campaign Efficiency

US Logistics Parcel Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date usps.com theupsstore.com ups.com parcelmonitor.com fedex.com packagemonitor.org uline.com stamps.com amazon.com uspsdelivers.com
2026/07/01 49.6% 23.96% 14.15% 0.22% 2.02% 4.39% 0.62% 0.59% 0.21% 1.48%
2026/07/02 42.39% 18.08% 18.6% 1.04% 5.85% 7.58% 0.59% 0.46% 2.96% 0.07%
2026/07/03 54.88% 15.13% 5.07% 0.31% 9% 3.33% 0.57% 3% 3.95% 2.1%
2026/07/04 54.12% 18.46% 0.01% 6.01% 6.51% 4.11% 0.57% 0.93% 4.36% 0.14%
2026/07/05 58.27% 20.95% 0.01% 3.89% 5.25% 4.05% 0.82% 0.77% 0.41% 2.03%
2026/07/06 45.44% 11.69% 10.8% 1.22% 8.8% 5.53% 0.83% 4.73% 6.67% 0.06%
2026/07/07 46.8% 18.17% 17.15% 0.31% 5.26% 1.75% 1.07% 0.9% 5.88% 0.09%
2026/07/08 46.44% 18.42% 19.93% 0.05% 5.94% 0.02% 0.8% 0.49% 0.56% 2.55%
2026/07/09 58.32% 19.54% 13.71% 0.06% 1.28% 1.95% 1.79% 0.35% 0.32% 0.05%
2026/07/10 62.04% 16.22% 11.1% 0.18% 2.28% 2.33% 1.27% 0.38% 0.48% 0.07%
2026/07/11 65.19% 6.31% 11.27% 0.38% 7.79% 3.54% 1% 0.54% 0.43% 0.15%
2026/07/12 49.08% 12.63% 21.39% 0.04% 6.4% 1.84% 0.89% 0.4% 0.26% 2.51%
2026/07/13 53.94% 15.54% 13.66% 2.72% 2.62% 1.64% 0.78% 0.71% 2.01% 0.08%
2026/07/14 46.89% 17.06% 18.06% 0.21% 3.1% 4.8% 0.6% 0.19% 5.11% 0.06%
2026/07/15 54.22% 12.99% 17.03% 0.36% 6.16% 0% 0.45% 0.58% 5.06% 0.1%
2026/07/16 58.86% 11.14% 13.87% 0.43% 2.14% 0% 0.58% 1% 2.92% 5.58%
2026/07/17 65.61% 11.95% 13.89% 0.1% 3.63% 0% 0.71% 0.58% 0.39% 0.15%
2026/07/18 67.55% 7.48% 12.65% 6% 1.62% 0% 0.6% 0.51% 0.24% 0.31%
2026/07/19 59.62% 17.92% 10.69% 0.46% 2.6% 0% 0.67% 0.64% 0.42% 3.38%
2026/07/20 60.15% 12.51% 15.03% 5.07% 1.31% 0% 0.86% 0.73% 0.41% 0.18%
2026/07/21 46.89% 17.06% 18.06% 0.21% 3.1% 4.8% 0.6% 0.19% 5.11% 0.06%
2026/07/22 59.87% 11.63% 15.55% 0.2% 4.71% 0.37% 0.83% 0.57% 1.83% 0.13%
2026/07/23 55.95% 14.6% 14.99% 0.18% 2.26% 1.34% 0.94% 0.63% 5.67% 0.1%
2026/07/24 58.05% 14.68% 12.95% 0.17% 5.43% 1.48% 0.9% 0.52% 2.2% 0.11%
2026/07/25 62.33% 12.98% 13.61% 0.23% 4.27% 0.03% 0.89% 0.53% 0.66% 1.69%
2026/07/26 47.46% 16.89% 25.31% 1.68% 2.48% 0.79% 0.65% 0.39% 0.36% 0.06%
2026/07/27 45.6% 13.32% 28.82% 0.12% 3.83% 3.46% 1.04% 0.47% 0.38% 0.16%
2026/07/28 52.83% 20.69% 14.62% 0.11% 2.78% 0.25% 0.66% 0.73% 3.46% 0.11%
2026/07/29 40.73% 25.26% 20.38% 0.39% 3.63% 2.32% 0.92% 0.46% 0.44% 2.01%
2026/07/30 48.03% 17.08% 19.87% 1.68% 2.17% 0.37% 1.31% 0.55% 0.33% 2.33%
2026/07/31 42.3% 21.43% 16.93% 10.9% 3.25% 1.22% 0.58% 0.35% 0.28% 0.11%
  • usps.com
  • theupsstore.com
  • ups.com
  • parcelmonitor.com
  • fedex.com
  • packagemonitor.org
  • uline.com
  • stamps.com
  • amazon.com
  • uspsdelivers.com

Copyright © Adthena. All rights reserved.

USPS dominated July with fluctuating impressions, peaking mid-month. The UPS Store and UPS showed varied trends, while Parcel Monitor surged at month’s end. FedEx and Amazon had sporadic spikes, concluding with USPS leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Logistics Parcel Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Logistics Parcel Services - Last month
  1. 1
    Enter your tracking number - UPS tracking number search https://www.parcelmonitor.com

    Simply enter your UPS tracking number and never miss another delivery.

  2. 2
    Track your package today https://www.theupsstore.com

    Easy Package Tracking — The UPS Store helps you track your packages with multiple carriers. Stay on top of all of your important deliveries with package tracking.

  3. 3
    UPS® Official Website https://www.ups.com

    UPS® Shipping Returns — The official UPS® service to create & print returns. Get e-labels for a simple process. Send A Package, Create A Label, Compare Shipping Rates, Manage Deliveries & More. Global Network.

  4. 4
    USPS® Mail & Shipping Services - Mail and Shipping Services https://www.usps.com

    Save Time by Accessing the Many Services of the United States Postal Service at USPS.com. A Better Way to Ship. Go to USPS® Online at USPS®.com...

  5. 5
    Nationwide Shipping Made Easy https://www.uspsdelivers.com › business › shipping

    Shipping for Your Business — Learn What USPS® Can Do for Your Business. Fill Out the Form Today! Discover How USPS® Provides Dynamic Shipping Services for Businesses. Shipping & Returns. Limit Shipping Expenses.

Copyright © Adthena. All rights reserved.

In the competitive world of parcel services, top-performing ads reveal a focus on seamless tracking and efficient shipping. Parcel Monitor and The UPS Store emphasize easy tracking, while UPS and USPS highlight comprehensive shipping solutions. USPS Delivers targets businesses, showcasing dynamic services and cost efficiency.

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