US Logistics Parcel Services - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Parcel Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Parcel Services – US

Google AI Overview visibility for Logistics Parcel Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 21.9052234386
78.0947765614
21%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 42
58
42%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 12%
Navigational 15%
Seasonal 0%
Local 9%
Problem Solving 24%

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Market Exposure

Share of Clicks for top 10 US Logistics Parcel Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
usps.com 63.36
theupsstore.com 13.03
ups.com 12.08
fedex.com 2.76
stamps.com 2.68
amazon.com 1.6
packagemonitor.org 1.02
easyship.com 0.6
uspsdelivers.com 0.41
everydoordirectmail.com 0.39
others 2.07
  • usps.com - 63.36%
  • theupsstore.com - 13.03%
  • ups.com - 12.08%
  • fedex.com - 2.76%
  • stamps.com - 2.68%
  • amazon.com - 1.6%
  • packagemonitor.org - 1.02%
  • easyship.com - 0.6%
  • uspsdelivers.com - 0.41%
  • everydoordirectmail.com - 0.39%
  • others - 2.07%

Copyright © Adthena. All rights reserved.

In the logistics PPC landscape, USPS.com dominates with 63.36% click share, followed by The UPS Store at 13.03%. Others collectively hold 2.07%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Logistics Parcel Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date usps.com theupsstore.com ups.com fedex.com packagemonitor.org uline.com stamps.com amazon.com everydoordirectmail.com easyship.com
2026/06/01 51.64% 11.17% 10.63% 1.9% 2.91% 2.36% 4.8% 3.82% 0.63% 0.64%
2026/06/02 58.41% 9.21% 11.42% 4.31% 0.26% 2.67% 3.34% 0.79% 0.05% 0.91%
2026/06/03 51.91% 9.68% 8.71% 2.66% 1.95% 1.42% 4.01% 2.9% 1.64% 1.66%
2026/06/04 54.15% 10.29% 9.98% 1.18% 3.05% 2.29% 3.6% 1.98% 1.02% 1.48%
2026/06/05 56.06% 9.13% 12.33% 2.79% 3.64% 2.23% 2.5% 0.33% 1.53% 1.05%
2026/06/06 55.36% 8.64% 11.81% 3.64% 3.79% 1.96% 3.35% 3.58% 0.7% 1.26%
2026/06/07 55% 10.07% 11.86% 3.77% 3.33% 1.96% 4.57% 1.1% 1.46% 0%
2026/06/08 49.49% 12.16% 12.92% 3.38% 2.23% 1.98% 7.07% 1.01% 1.69% 1.09%
2026/06/09 61.19% 11.94% 9.68% 2.01% 2.24% 1.58% 2.99% 2.13% 0.04% 1.18%
2026/06/10 56.08% 11.94% 9.48% 3.26% 3.78% 2.1% 2.89% 1.67% 0.54% 0.73%
2026/06/11 55.21% 11.39% 10.9% 2.28% 2.81% 1.58% 3.84% 2.79% 1.55% 1.24%
2026/06/12 61.14% 5.23% 11.88% 3.08% 0.32% 2.53% 3.97% 2.77% 1.42% 0.43%
2026/06/13 56.71% 9.13% 11.77% 4.25% 1.54% 2.12% 4.6% 0.49% 0.67% 0.83%
2026/06/14 55.88% 14.28% 8.82% 2.91% 0.28% 1.58% 5.59% 0.53% 0.07% 2.29%
2026/06/15 59.55% 7.75% 10.32% 2.59% 1.37% 1.63% 7.06% 0.52% 0.03% 2.79%
2026/06/16 50.4% 11.53% 13.97% 3.85% 1.28% 2.19% 2% 0.96% 2.31% 3.65%
2026/06/17 50.72% 11.22% 14.06% 4.75% 2.56% 1.92% 2.39% 2.43% 2.08% 0.23%
2026/06/18 47.56% 14.27% 13.49% 3.98% 3.4% 1.8% 3.46% 1.09% 0.02% 2.06%
2026/06/19 47.6% 12.34% 13.17% 3.57% 5.56% 1.92% 1.2% 2.49% 0.03% 2.79%
2026/06/20 55.86% 6.71% 8.85% 5% 7.46% 0.65% 4.9% 1.05% 0.05% 3.36%
2026/06/21 55.01% 10.78% 10.42% 6.77% 4.18% 0.76% 4.31% 2.16% 0.04% 2.08%
2026/06/22 55.95% 13.51% 9.67% 2.05% 4.17% 0.87% 4.48% 2.09% 1.39% 0.23%
2026/06/23 54.87% 16.67% 8.75% 4.59% 5.24% 0.92% 3% 1.35% 1.13% 0.16%
2026/06/24 53.97% 15.83% 10.23% 5.92% 3.19% 1% 3.08% 0.5% 0.03% 0.06%
2026/06/25 63.83% 12.99% 6.09% 2.1% 2.58% 0.99% 4.18% 0.7% 0.02% 1.28%
2026/06/26 59.44% 10.13% 9.24% 6.06% 1.04% 0.83% 3.13% 3.66% 1.52% 0.18%
2026/06/27 63.58% 6.58% 7.25% 4.36% 2.51% 0.7% 6.4% 2.18% 1.47% 1.48%
2026/06/28 38.08% 17.3% 9.94% 7.33% 5.58% 0.68% 7.65% 3.11% 0.05% 1.98%
2026/06/29 60.26% 6.62% 9.77% 1.88% 4.21% 0.78% 4.19% 2.6% 1.45% 1.31%
2026/06/30 62.65% 8.32% 8.24% 5.6% 2.85% 1.08% 0.69% 0.39% 0.04% 0%
  • usps.com
  • theupsstore.com
  • ups.com
  • fedex.com
  • packagemonitor.org
  • uline.com
  • stamps.com
  • amazon.com
  • everydoordirectmail.com
  • easyship.com

Copyright © Adthena. All rights reserved.

In June 2026, USPS dominated PPC spend, peaking at 63.83% on the 25th. The UPS Store and UPS followed, with notable fluctuations. FedEx and others maintained lower shares. The month concluded with USPS leading at 62.65%.

Market Exposure

Competitor Count for US Logistics Parcel Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 213
2026/06/02 187
2026/06/03 226
2026/06/04 220
2026/06/05 218
2026/06/06 192
2026/06/07 206
2026/06/08 211
2026/06/09 203
2026/06/10 215
2026/06/11 205
2026/06/12 210
2026/06/13 187
2026/06/14 188
2026/06/15 209
2026/06/16 213
2026/06/17 201
2026/06/18 198
2026/06/19 191
2026/06/20 169
2026/06/21 167
2026/06/22 161
2026/06/23 177
2026/06/24 176
2026/06/25 171
2026/06/26 165
2026/06/27 151
2026/06/28 146
2026/06/29 175
2026/06/30 166

Copyright © Adthena. All rights reserved.

June began with 213 advertisers, peaking at 226 on June 3. A decline followed, ending the month at 166.

Campaign Efficiency

Market Loss & Market Gains for US Logistics Parcel Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
theupsstore.com 2.94%
fedex.com 1.36%
packagemonitor.org 0.57%
uspsdelivers.com 0.28%
amazon.com 0.15%
everydoordirectmail.com -0.19%
uline.com -0.21%
stamps.com -0.25%
ups.com -0.7%
usps.com -3.33%

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FedEx and The UPS Store surged in click share, while USPS and UPS experienced notable declines.

Campaign Efficiency

US Logistics Parcel Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date usps.com theupsstore.com ups.com fedex.com packagemonitor.org uspsdelivers.com stamps.com amazon.com everydoordirectmail.com easyship.com
2026/06/01 40.21% 11.61% 11.2% 1.08% 5.77% 0.03% 8.66% 6.2% 1.33% 1.36%
2026/06/02 50.19% 13.87% 11.66% 4.94% 0.36% 1.94% 6.38% 0.46% 0.02% 1.94%
2026/06/03 41.1% 9.24% 9.4% 1.59% 2.01% 3.39% 8.35% 4.25% 3.4% 3.42%
2026/06/04 44.52% 10.85% 10.62% 0.95% 4.11% 1.09% 7.78% 3.09% 2.14% 3.24%
2026/06/05 50.41% 10.23% 13.14% 2.31% 3.25% 1.12% 4.7% 0.2% 3.3% 2.23%
2026/06/06 51.25% 9.78% 12.27% 2.06% 2.61% 0.02% 6.55% 5.34% 1.51% 3.03%
2026/06/07 52.36% 9.79% 11.39% 3.07% 3.9% 1.01% 8.54% 1.15% 2.97% 0%
2026/06/08 42.24% 10.41% 12.82% 1.71% 4.19% 0.01% 14.16% 1.32% 3.39% 2.27%
2026/06/09 57.87% 11.72% 10.4% 1.19% 2.57% 0.02% 5.38% 3.72% 0.01% 2.56%
2026/06/10 53.7% 12.42% 9.95% 2.42% 3.59% 0.01% 5.98% 2.28% 1.13% 1.2%
2026/06/11 47.8% 11.42% 12.79% 1.2% 2.38% 0.02% 7.87% 4.12% 3.24% 2.26%
2026/06/12 57.1% 6.17% 12.48% 1.57% 0.3% 0.04% 8.05% 4.4% 3.03% 0.11%
2026/06/13 51.35% 9.77% 12.44% 3.02% 1.71% 0.03% 10.24% 0.33% 1.41% 1.49%
2026/06/14 46.5% 17.16% 9.69% 2.02% 0.29% 4.37% 11.28% 0.29% 0.02% 4.43%
2026/06/15 52.44% 8.21% 10.5% 1.61% 1.3% 0.02% 14.44% 0.29% 0.01% 5.66%
2026/06/16 43.82% 11.86% 13.2% 4.38% 1.35% 0.03% 2.95% 1.37% 4.89% 7.48%
2026/06/17 43.33% 15.41% 14.35% 3.73% 3.28% 2.21% 4.7% 3.19% 4.29% 0.07%
2026/06/18 39.42% 18.44% 13.81% 2.82% 4.12% 3.71% 6.05% 1.07% 0% 3.8%
2026/06/19 39.25% 17.14% 13.17% 3.83% 6.68% 0.04% 2.53% 4.19% 0.01% 4.43%
2026/06/20 45.68% 7.34% 9.97% 2.95% 9.93% 1.47% 10.43% 1.48% 0.01% 7.64%
2026/06/21 47.69% 11.41% 10.31% 4.98% 3.76% 1.04% 9.34% 3.25% 0.01% 4.44%
2026/06/22 47.08% 16.97% 10.23% 1.32% 3.55% 3.01% 9.21% 2.89% 2.92% 0.06%
2026/06/23 47.21% 23.96% 7.42% 4.33% 4.31% 0.04% 4.87% 1.52% 2.25% 0.03%
2026/06/24 43.28% 23.02% 12.04% 5.37% 2.98% 0.05% 5.43% 0.31% 0.01% 0.01%
2026/06/25 51.93% 20.12% 6.18% 1.06% 2.03% 2.63% 8.13% 0.38% 0% 2.62%
2026/06/26 49.02% 11.02% 11.98% 4.86% 2.63% 3.28% 6.82% 4.85% 3.23% 0.07%
2026/06/27 51.29% 7.27% 8.34% 3.58% 3.77% 0.04% 13.39% 3.16% 3.21% 3.24%
2026/06/28 25.51% 17.8% 10.81% 6.44% 5.07% 5.04% 17.07% 4.2% 0.01% 4.19%
2026/06/29 49.99% 7.55% 10.86% 1.14% 4.48% 0.19% 9.3% 4.15% 2.95% 2.95%
2026/06/30 53.09% 13.58% 10.34% 4.69% 4.54% 2.11% 0.44% 0.29% 0.01% 0%
  • usps.com
  • theupsstore.com
  • ups.com
  • fedex.com
  • packagemonitor.org
  • uspsdelivers.com
  • stamps.com
  • amazon.com
  • everydoordirectmail.com
  • easyship.com

Copyright © Adthena. All rights reserved.

In June 2026, USPS dominated with fluctuating impressions, peaking mid-month. The UPS Store and UPS showed steady shares, while FedEx and others had sporadic spikes. The month concluded with USPS leading, maintaining a strong presence.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Logistics Parcel Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Logistics Parcel Services - Last month
  1. 1
    Package delivery service https://shipping.amazon.com

    Ground Shipping Made Simple — Amazon Shipping has the technology and transportation network to boost your business.

  2. 2
    Postage Online - Stamps.com https://www.stamps.com

    Stamps.com® helps businesses spend less time sending and more time minding their business. On-demand, all-in-one mailing and shipping...

  3. 3
    Track A Package https://www.theupsstore.com

    Easy Package Tracking — The UPS Store helps you track your packages with multiple carriers

  4. 4
    UPS® Official Website https://www.ups.com

    Ship Now and Save — Sign Up Today to Save Up To 83%* on Every UPS® Shipment. Gain Access to Shipping Discounts and Other Key Benefits.

  5. 5
    Welcome to The Postal Store® https://store.usps.com

    A paradise for mail lovers — Need postal merch? The Postal Store® has everything you could ever want. For the mail obsessed, The Postal Store® has what you need. Browse Our Online Store. Send Letters and Cards.

Copyright © Adthena. All rights reserved.

In the bustling world of logistics, Amazon, Stamps.com, UPS, and USPS dominate Google’s PPC landscape. Amazon simplifies ground shipping, while Stamps.com streamlines business mailing. UPS offers significant savings, and USPS caters to mail enthusiasts. Each ad uniquely addresses diverse shipping needs.

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