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US Logistics Parcel Services - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Parcel Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Parcel Services – US

Google AI Overview visibility for Logistics Parcel Services US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 30.9870178071
69.0129821929
30%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 33
67
33%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 9%
Navigational 22%
Seasonal 0%
Local 6%
Problem Solving 24%

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Market Exposure

Share of Clicks for top 10 US Logistics Parcel Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
usps.com 62.39
ups.com 22.32
theupsstore.com 11.73
fedex.com 2.27
parcelmonitor.com 0.27
stamps.com 0.14
shipstation.com 0.11
uline.com 0.11
ipostal1.com 0.11
amazon.com 0.08
others 0.47
  • usps.com - 62.39%
  • ups.com - 22.32%
  • theupsstore.com - 11.73%
  • fedex.com - 2.27%
  • parcelmonitor.com - 0.27%
  • stamps.com - 0.14%
  • shipstation.com - 0.11%
  • uline.com - 0.11%
  • ipostal1.com - 0.11%
  • amazon.com - 0.08%
  • others - 0.47%

Copyright © Adthena. All rights reserved.

USPS dominates with 62.39% click share, followed by UPS at 22.32%. The UPS Store holds 11.73%, while FedEx captures 2.27%. Others collectively account for 0.47%.

Market Exposure

Share of Spend for the top 10 US Logistics Parcel Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date usps.com ups.com theupsstore.com stamps.com fedex.com amazon.com parcelmonitor.com ipostal1.com uline.com shipstation.com
2026/08/01 58.82% 9.27% 21.2% 0.85% 1.52% 1.35% 0.38% 0.72% 1.13% 0.24%
2026/08/02 58.7% 13.75% 16.82% 0.73% 2.73% 0.51% 0.35% 0.69% 1.37% 0.37%
2026/08/03 51.31% 20.1% 19.67% 0.45% 1.57% 0.35% 0.81% 0.53% 0.97% 0.46%
2026/08/04 44.96% 26.88% 16.81% 0.84% 2.65% 0.59% 0.91% 0.4% 0.85% 0.47%
2026/08/05 48.88% 22.86% 19.74% 0.64% 2.64% 0.47% 0.63% 0.48% 0.85% 0.19%
2026/08/06 60.08% 27.21% 5.03% 0.35% 2.1% 0.4% 0.02% 0.6% 0.62% 0.15%
2026/08/07 56.29% 30.28% 4.18% 0.4% 1.73% 0.51% 0.11% 0.61% 0.6% 2.69%
2026/08/08 51.24% 41.05% 0.3% 0.28% 2.54% 0.37% 0.14% 0.37% 0.55% 0.09%
2026/08/09 43.78% 48.43% 0.53% 0.28% 4% 0.37% 0.8% 0.39% 0.4% 0.09%
2026/08/10 58.97% 26.63% 5.54% 0.78% 1.16% 0.44% 1.52% 0.69% 1.49% 0.14%
2026/08/11 58.45% 27.52% 7.14% 0.33% 1.08% 0.27% 1.77% 0.52% 0.75% 0.13%
2026/08/12 59.41% 25.64% 4.82% 0.26% 3.68% 0.3% 3.47% 0.45% 0.54% 0.09%
2026/08/13 68.2% 25.48% 0.77% 0.56% 1.29% 0.27% 0.04% 0.69% 0.6% 0.05%
2026/08/14 46.07% 39.57% 7.1% 0.48% 1.73% 0.4% 0.81% 0.61% 0.66% 0.11%
2026/08/15 61.61% 25.76% 4.73% 0.28% 3.22% 0.63% 0.05% 0.56% 0.57% 0.14%
2026/08/16 58.04% 36.86% 1.71% 0.32% 1.15% 0.26% 0.03% 0.29% 0.43% 0.11%
2026/08/17 70.42% 22.85% 1.82% 0.38% 1% 0.42% 0.55% 0.33% 0.48% 0.11%
2026/08/18 73.5% 19.87% 0.84% 0.25% 2.48% 0.33% 0% 0.42% 0.72% 0.03%
2026/08/19 62.24% 24.5% 7.37% 0.35% 1.74% 0.27% 1.32% 0.47% 0.54% 0.04%
2026/08/20 59.22% 22.8% 12.89% 0.31% 2.15% 0.29% 0.07% 0.46% 0.4% 0.08%
2026/08/21 60.98% 25.54% 5.58% 0.18% 2.28% 0.37% 1.22% 0.35% 0.37% 0.07%
2026/08/22 52.08% 26.35% 16.45% 0.12% 1.9% 0.35% 0.72% 0.27% 0.51% 0.14%
2026/08/23 52.3% 31.74% 11.26% 0.13% 1.83% 0.4% 0.12% 0.34% 0.48% 0.07%
2026/08/24 61.79% 26.17% 7.74% 0.19% 1.45% 0.31% 0.22% 0.29% 0.38% 0.08%
2026/08/25 56.24% 26.74% 12.1% 0.12% 1.87% 0.34% 0.81% 0.31% 0.49% 0.07%
2026/08/26 58.37% 21.1% 15.77% 0.19% 1.55% 0.32% 0.98% 0.3% 0.34% 0.05%
2026/08/27 59.84% 23.31% 12.48% 0.22% 1.83% 0.35% 0.04% 0.43% 0.33% 0.11%
2026/08/28 53.45% 28.28% 11.89% 0.58% 2.13% 0.46% 0.1% 0.45% 0.57% 0.1%
2026/08/29 57.52% 20.08% 15.4% 0.21% 1.75% 0.45% 2.19% 0.39% 0.4% 0.03%
2026/08/30 48.28% 28.18% 12.35% 3.25% 1.69% 0.2% 0.08% 0.34% 0.37% 2.82%
2026/08/31 48.3% 27.72% 13.65% 2.59% 2.11% 1% 0.9% 0.37% 0.27% 0.06%
  • usps.com
  • ups.com
  • theupsstore.com
  • stamps.com
  • fedex.com
  • amazon.com
  • parcelmonitor.com
  • ipostal1.com
  • uline.com
  • shipstation.com

Copyright © Adthena. All rights reserved.

In August 2026, USPS dominated PPC spend, peaking mid-month. UPS saw a notable rise early on, while The UPS Store fluctuated. Stamps.com and FedEx maintained low shares. By month’s end, USPS led, with UPS trailing.

Market Exposure

Competitor Count for US Logistics Parcel Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 174
2026/08/02 169
2026/08/03 170
2026/08/04 185
2026/08/05 145
2026/08/06 124
2026/08/07 111
2026/08/08 92
2026/08/09 90
2026/08/10 128
2026/08/11 123
2026/08/12 108
2026/08/13 112
2026/08/14 119
2026/08/15 94
2026/08/16 90
2026/08/17 101
2026/08/18 104
2026/08/19 95
2026/08/20 94
2026/08/21 97
2026/08/22 88
2026/08/23 92
2026/08/24 90
2026/08/25 77
2026/08/26 90
2026/08/27 90
2026/08/28 114
2026/08/29 101
2026/08/30 105
2026/08/31 108

Copyright © Adthena. All rights reserved.

August began with 174 advertisers, peaking at 185 on the 4th. A decline followed, reaching a low of 77 on the 25th. The month concluded with a slight recovery to 108 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Logistics Parcel Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
theupsstore.com 4.57%
usps.com 0.51%
shipstation.com 0.08%
easyship.com 0.07%
stamps.com 0.07%
uline.com -0.05%
packagemonitor.org -0.05%
parcelmonitor.com -0.06%
fedex.com -0.12%
ups.com -4.88%

Copyright © Adthena. All rights reserved.

UPS.com saw a significant drop of 4.88%, while TheUPSStore.com surged by 4.57%. USPS.com gained 0.51%, and ShipStation.com increased by 0.08%.

Campaign Efficiency

US Logistics Parcel Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date usps.com ups.com theupsstore.com stamps.com fedex.com amazon.com parcelmonitor.com uline.com shipstation.com packagemonitor.org
2026/08/01 57.45% 8.32% 21.67% 0.83% 2.3% 2.4% 0.83% 0.85% 0.15% 0.39%
2026/08/02 54.1% 15.38% 20.17% 0.66% 2.85% 0.41% 0.72% 1.03% 0.24% 1.38%
2026/08/03 50.78% 16.81% 22.31% 0.47% 2.22% 0.28% 1.35% 0.77% 0.28% 1.48%
2026/08/04 40.87% 28.54% 19.23% 0.88% 2.76% 0.54% 1.43% 0.67% 0.3% 0.19%
2026/08/05 40.61% 25.27% 26% 0.6% 2.84% 0.41% 1.35% 0.65% 0.06% 0.03%
2026/08/06 55.48% 28.56% 8.04% 0.35% 2.95% 0.3% 0.04% 0.49% 0.05% 1.66%
2026/08/07 53.98% 30.68% 4.51% 0.28% 1.65% 0.36% 0.27% 0.48% 5.18% 0.55%
2026/08/08 47.88% 40.47% 0.46% 0.29% 3.79% 0.27% 0.24% 0.43% 0.04% 5.23%
2026/08/09 38.94% 51.74% 0.53% 0.16% 4.9% 0.16% 2.51% 0.28% 0.03% 0%
2026/08/10 54.22% 30.71% 7.35% 0.64% 1.02% 0.22% 2.37% 1.12% 0.07% 0%
2026/08/11 55.14% 31.26% 7.33% 0.29% 1.07% 0.14% 2.26% 0.6% 0.05% 0.46%
2026/08/12 56.91% 23.31% 5.83% 0.18% 5.66% 0.15% 6.62% 0.38% 0.04% 0%
2026/08/13 67.59% 25.43% 1.75% 0.49% 1.66% 0.15% 0.12% 0.47% 0.03% 0.02%
2026/08/14 52.56% 33.24% 7.35% 0.46% 1.48% 0.21% 1.73% 0.47% 0.03% 0%
2026/08/15 59% 27.76% 4.84% 0.24% 4.77% 0.38% 0.12% 0.36% 0.04% 0%
2026/08/16 59.02% 33.86% 4.41% 0.34% 1.12% 0.12% 0.07% 0.33% 0.04% 0%
2026/08/17 64.36% 27.28% 4.03% 0.24% 1.14% 0.26% 1.13% 0.32% 0.06% 0%
2026/08/18 68.04% 21.02% 1.95% 0.16% 4.26% 0.21% 0.01% 0.54% 0.01% 0%
2026/08/19 61.23% 25.18% 5.14% 0.2% 1.8% 0.15% 4.47% 0.41% 0.02% 0%
2026/08/20 58.58% 25.48% 10.42% 0.29% 3.16% 0.17% 0.42% 0.27% 0.03% 0.13%
2026/08/21 55.88% 26.13% 7.46% 0.12% 3.06% 0.25% 1.71% 0.25% 0.06% 3.84%
2026/08/22 48.48% 25.71% 20.12% 0.1% 2.76% 0.22% 1.13% 0.38% 0.08% 0%
2026/08/23 47.01% 34.02% 14.33% 0.09% 2.62% 0.25% 0.28% 0.34% 0.03% 0.11%
2026/08/24 60.13% 27.42% 7.75% 0.15% 2.22% 0.22% 0.35% 0.28% 0.03% 0.11%
2026/08/25 51.78% 29.32% 13.54% 0.07% 2.65% 0.19% 1.23% 0.32% 0.02% 0%
2026/08/26 50.71% 23.27% 19.84% 0.12% 2.13% 0.21% 2.36% 0.24% 0.03% 0.01%
2026/08/27 55.41% 23.62% 16.23% 0.18% 2.78% 0.31% 0.08% 0.26% 0.08% 0.12%
2026/08/28 47.01% 27.95% 18.84% 0.48% 2.88% 0.33% 0.23% 0.38% 0.12% 0%
2026/08/29 53.27% 23.75% 15.05% 0.19% 2.53% 0.29% 2.94% 0.3% 0.03% 0%
2026/08/30 42.51% 26.26% 15.3% 4.17% 2.01% 0.1% 0.14% 0.23% 5.46% 0%
2026/08/31 46% 23.6% 17.11% 3.37% 2.39% 1.57% 1.26% 0.17% 0.04% 0%
  • usps.com
  • ups.com
  • theupsstore.com
  • stamps.com
  • fedex.com
  • amazon.com
  • parcelmonitor.com
  • uline.com
  • shipstation.com
  • packagemonitor.org

Copyright © Adthena. All rights reserved.

USPS dominated August with fluctuating impressions, peaking mid-month. UPS saw a steady rise, while The UPS Store dipped. Stamps.com and FedEx had minor roles. By month’s end, USPS led, UPS followed, and others trailed.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Logistics Parcel Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Logistics Parcel Services - Last month
  1. 1
    USPS Ship https://www.easyship.com

    Buy & Print Shipping Labels — Multi-carrier shipping software for UPS, FedEx & USPS. Find the cheapest rates in a click. More...

  2. 2
    UPS Tracking | Parcel Monitor https://www.parcelmonitor.com

    From Amazon to Shein to your favorite local shop, every order shows up here.

  3. 3
    Track your package today - Easy Package Tracking https://www.theupsstore.com

    The UPS Store helps you track your packages with multiple carriers. Stay on top of all of your important deliveries with package tracking.

  4. 4
    Track your UPS package https://www.ups.com

    Track your package's status — Track one or multiple packages with UPS Tracking, use your...

  5. 5
    USPS® Mail & Shipping Services | Mail and Shipping Services https://www.usps.com

    Save Time by Accessing the Many Services of the United States Postal Service at USPS.com. A Better Way to Ship. Go to USPS® Online at...

Copyright © Adthena. All rights reserved.

In the bustling world of logistics, Easyship shines with its multi-carrier software, promising cost-effective shipping. Parcel Monitor and UPS focus on seamless tracking, ensuring customers stay informed. Meanwhile, USPS emphasizes convenience and efficiency, offering a comprehensive online service.

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