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US Logistics Parcel Services - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Parcel Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Parcel Services – US

Google AI Overview visibility for Logistics Parcel Services US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 17.9220225668
82.0779774332
17%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 46
54
46%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 12%
Navigational 10%
Seasonal 0%
Local 9%
Problem Solving 27%

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Market Exposure

Share of Clicks for top 10 US Logistics Parcel Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
usps.com 62.54
ups.com 12.76
theupsstore.com 11.34
fedex.com 4.27
stamps.com 3.27
shipstation.com 0.85
amazon.com 0.72
everydoordirectmail.com 0.69
easyship.com 0.67
uspsdelivers.com 0.46
others 2.43
  • usps.com - 62.54%
  • ups.com - 12.76%
  • theupsstore.com - 11.34%
  • fedex.com - 4.27%
  • stamps.com - 3.27%
  • shipstation.com - 0.85%
  • amazon.com - 0.72%
  • everydoordirectmail.com - 0.69%
  • easyship.com - 0.67%
  • uspsdelivers.com - 0.46%
  • others - 2.43%

Copyright © Adthena. All rights reserved.

In the logistics PPC landscape, USPS.com dominates with 62.54% click share, overshadowing UPS.com at 12.76%. The UPS Store follows at 11.34%, while FedEx.com captures 4.27%. Stamps.com holds 3.27%, with others collectively at 2.43%.

Market Exposure

Share of Spend for the top 10 US Logistics Parcel Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date usps.com ups.com theupsstore.com stamps.com everydoordirectmail.com fedex.com uline.com amazon.com shipstation.com easyship.com
2026/05/01 58.49% 7.97% 2.5% 8.43% 3.15% 5.17% 0.56% 1.53% 0.62% 4.62%
2026/05/02 53.86% 7.66% 2.89% 11.23% 2.74% 7.6% 0.34% 0.29% 3.19% 3.93%
2026/05/03 54.04% 9.37% 4.29% 9.76% 0.1% 10.79% 0.39% 0.36% 2.54% 2.68%
2026/05/04 51.54% 10.26% 4.71% 15.22% 0.12% 2.81% 0.53% 3.58% 1.31% 2.84%
2026/05/05 49.41% 9.25% 4.68% 8.92% 5.27% 6.08% 1.02% 2.36% 2.51% 1.03%
2026/05/06 43.71% 7.78% 3.42% 10.41% 8.13% 6.97% 0.95% 0.16% 2.97% 1.49%
2026/05/07 51.63% 10.88% 5.02% 8.43% 5.71% 4.6% 0.85% 2.47% 1.39% 0.3%
2026/05/08 49.66% 10.22% 4.5% 9.04% 8.1% 2.56% 0.8% 1.15% 2.44% 1.39%
2026/05/09 49.2% 13.47% 4.95% 8.88% 0.09% 8.03% 0.71% 5.36% 1.25% 0.62%
2026/05/10 41.65% 17.75% 5.56% 6.37% 3.77% 8.94% 0.49% 1.08% 3.02% 0.85%
2026/05/11 43.54% 13.11% 4.78% 8.28% 8.42% 2.41% 2.06% 0.29% 1.79% 1.07%
2026/05/12 40.57% 14.95% 5% 5.32% 7.44% 6.95% 2.12% 2.44% 4.04% 1.02%
2026/05/13 50.28% 12.67% 5.37% 4.01% 6.93% 4.91% 1.15% 0.2% 1.98% 2.24%
2026/05/14 43.57% 22.19% 6.1% 3.5% 5.68% 3.3% 1.34% 0.82% 1.67% 1.98%
2026/05/15 49.61% 10.22% 4.5% 9.03% 8.09% 2.55% 0.79% 1.15% 2.43% 1.38%
2026/05/16 45.48% 13.94% 7.86% 4.7% 3.88% 7.69% 1.81% 1.17% 1.18% 1.15%
2026/05/17 48.04% 14.32% 4.57% 5.39% 5.31% 9.37% 2.17% 0.33% 0.92% 1.46%
2026/05/18 48.29% 17.36% 5.51% 6.39% 4.83% 4.78% 3.08% 0.41% 0.93% 0.72%
2026/05/19 48.98% 24.99% 4.67% 5.19% 0.05% 4.09% 3.36% 0.3% 0.39% 1.1%
2026/05/20 48.46% 15.86% 5.39% 6.82% 4.08% 6.32% 2.17% 0.4% 0.82% 1.66%
2026/05/21 50.96% 13.14% 6.28% 7.84% 0.05% 3.46% 3% 0.38% 0.96% 2.91%
2026/05/22 46.34% 18.22% 5.18% 8.63% 5.52% 2.75% 2.14% 1.09% 0.89% 2.02%
2026/05/23 45.9% 15.05% 6.69% 7.57% 9.61% 2.43% 1.45% 1.23% 1.18% 2.01%
2026/05/24 48.26% 16.75% 3.81% 5.49% 3.32% 6.15% 1.14% 2.39% 2.33% 0.48%
2026/05/25 39.59% 6.21% 8.02% 6.96% 7.39% 10.5% 1.7% 0.48% 1.03% 0.01%
2026/05/26 43.69% 11.79% 8.25% 3.93% 6.05% 6.15% 1.66% 0.56% 2.12% 1.2%
2026/05/27 47.85% 9.55% 6.2% 4.61% 5.78% 2.52% 1.65% 3.45% 2.3% 1.54%
2026/05/28 49.4% 15.27% 6.41% 5.21% 0.03% 4.87% 2.15% 2.81% 1.43% 0.62%
2026/05/29 46.58% 17.01% 8.84% 4.29% 2.05% 6.01% 2.69% 1.46% 1.96% 0.71%
2026/05/30 44.29% 11.67% 6.51% 4.89% 4.84% 11.07% 2% 2.51% 2.14% 0.11%
2026/05/31 45.31% 20.51% 7.07% 4.49% 4.24% 3.5% 2.25% 2.2% 1.24% 1.04%
  • usps.com
  • ups.com
  • theupsstore.com
  • stamps.com
  • everydoordirectmail.com
  • fedex.com
  • uline.com
  • amazon.com
  • shipstation.com
  • easyship.com

Copyright © Adthena. All rights reserved.

In May 2026, USPS led with fluctuating spend shares, starting at 58.49% and ending at 45.31%. UPS saw a rise, peaking at 24.99% mid-month. The UPS Store and Stamps.com maintained moderate shares, while FedEx and others showed varied trends.

Market Exposure

Competitor Count for US Logistics Parcel Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 150
2026/05/02 141
2026/05/03 143
2026/05/04 158
2026/05/05 176
2026/05/06 172
2026/05/07 163
2026/05/08 168
2026/05/09 167
2026/05/10 170
2026/05/11 215
2026/05/12 215
2026/05/13 187
2026/05/14 190
2026/05/15 168
2026/05/16 192
2026/05/17 193
2026/05/18 198
2026/05/19 188
2026/05/20 191
2026/05/21 204
2026/05/22 197
2026/05/23 180
2026/05/24 185
2026/05/25 246
2026/05/26 245
2026/05/27 226
2026/05/28 199
2026/05/29 199
2026/05/30 185
2026/05/31 190

Copyright © Adthena. All rights reserved.

In May 2026, advertiser numbers fluctuated, peaking at 246 on May 25. The month concluded with 190 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Logistics Parcel Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
theupsstore.com 3.4%
ups.com 1.51%
packagemonitor.org 0.26%
uline.com 0.2%
parcelmonitor.com 0.11%
shipstation.com -0.28%
goshippo.com -0.39%
stamps.com -0.44%
fedex.com -0.67%
usps.com -3.32%

Copyright © Adthena. All rights reserved.

USPS saw a significant drop of 3.32%, while The UPS Store surged by 3.4%. UPS gained 1.51%, contrasting with FedEx’s 0.67% decline.

Campaign Efficiency

US Logistics Parcel Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date usps.com ups.com theupsstore.com stamps.com amazon.com easyship.com everydoordirectmail.com fedex.com shipstation.com uspsdelivers.com
2026/05/01 52.5% 7.49% 3.12% 13.2% 2.35% 9.53% 1.58% 4.22% 0.21% 1.6%
2026/05/02 48.04% 5.63% 3.15% 16.07% 0.15% 7.98% 1.33% 6.44% 5.6% 2.64%
2026/05/03 49.74% 8.4% 6.54% 14.78% 0.18% 4.58% 0.02% 8.73% 3.69% 0.03%
2026/05/04 40.59% 11.82% 6.86% 20.83% 5.59% 5.49% 0.02% 1.98% 1.55% 1.38%
2026/05/05 47.09% 9.15% 6.05% 12.44% 3.72% 1.48% 2.67% 4.89% 4.3% 0.06%
2026/05/06 41.59% 6.34% 5.66% 15.02% 0.09% 2.77% 4.04% 6.33% 5.61% 1.37%
2026/05/07 50.75% 10.92% 6.75% 11.52% 3.95% 0.07% 2.84% 4.07% 1.75% 2.86%
2026/05/08 48.65% 9.62% 5.15% 12.03% 1.89% 2.69% 3.95% 2.04% 4.18% 2.64%
2026/05/09 43.23% 14.28% 6.83% 11.81% 8.18% 1.04% 0.02% 6.62% 1.29% 1.02%
2026/05/10 37.78% 16.04% 8.81% 8.8% 1.42% 1.88% 1.87% 7.84% 5.15% 2.8%
2026/05/11 41.42% 12.91% 7.59% 12.63% 0.19% 2.19% 4.32% 2.21% 2.54% 2.16%
2026/05/12 40.64% 14.01% 8.61% 7.61% 3.9% 1.92% 3.77% 5.37% 4.3% 0.96%
2026/05/13 46.74% 12.6% 8.22% 6.08% 0.11% 4.55% 3.4% 4.21% 3.58% 0.02%
2026/05/14 41.7% 21.04% 10.69% 5.07% 1.33% 3.7% 2.73% 2.7% 2.9% 0.01%
2026/05/15 48.65% 9.62% 5.15% 12.03% 1.89% 2.69% 3.95% 2.04% 4.18% 2.64%
2026/05/16 43.29% 13.76% 12.55% 7.42% 1.49% 2.05% 1.99% 6.58% 1.31% 1%
2026/05/17 46.4% 13.85% 8.6% 8.57% 0.18% 2.76% 2.7% 8.76% 1.12% 0.01%
2026/05/18 43.51% 17.91% 9.85% 10.08% 0.22% 1.37% 2.66% 4.57% 1.5% 0.02%
2026/05/19 46.63% 24.22% 8.38% 7.78% 0.14% 1.57% 0.01% 3.8% 0.14% 0.02%
2026/05/20 44.53% 15.06% 8.73% 10.81% 0.19% 3.15% 2.07% 5.32% 1.17% 1.04%
2026/05/21 44.4% 12.13% 9.44% 11.77% 0.18% 5.83% 0.01% 3.3% 1.31% 2.31%
2026/05/22 39.19% 17.35% 8.43% 15.25% 1.48% 4.03% 2.94% 3.01% 1.19% 2.95%
2026/05/23 40.08% 16.1% 12.12% 11.8% 1.54% 4.12% 5.03% 2.29% 1.32% 0.02%
2026/05/24 43.25% 15.22% 6.93% 8.98% 3.56% 0.88% 1.69% 5.35% 3.76% 0.02%
2026/05/25 35.72% 5.69% 13.07% 9.4% 0.25% 0% 3.69% 8.22% 1.44% 2.48%
2026/05/26 39.37% 11.54% 11.71% 5.56% 0.27% 2.07% 3.01% 4.65% 4.17% 2.03%
2026/05/27 41.81% 10.67% 9.46% 7.11% 5.31% 2.9% 2.87% 2.08% 4.05% 2.86%
2026/05/28 45.38% 14.35% 10.63% 8.98% 3.87% 0.96% 0.01% 3.16% 2.05% 0.02%
2026/05/29 44.44% 15.26% 13.33% 6.76% 1.65% 1.11% 1.05% 4.95% 3.42% 0.02%
2026/05/30 40.33% 12.22% 10.65% 7.22% 3.62% 0.02% 2.5% 8.05% 3.63% 2.52%
2026/05/31 43.68% 20.39% 10.45% 6.05% 3.21% 2.15% 2.14% 2.05% 1.41% 0.02%
  • usps.com
  • ups.com
  • theupsstore.com
  • stamps.com
  • amazon.com
  • easyship.com
  • everydoordirectmail.com
  • fedex.com
  • shipstation.com
  • uspsdelivers.com

Copyright © Adthena. All rights reserved.

In May 2026, USPS led with fluctuating impressions, peaking early and stabilizing mid-month. UPS surged mid-month, while The UPS Store and Stamps.com showed consistent presence. Amazon and Easyship had sporadic spikes. The month concluded with USPS maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Logistics Parcel Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Logistics Parcel Services - Last month
  1. 1
    Package delivery service https://shipping.amazon.com

    Out for delivery 7 days a week — Pickup & delivery every day. Proactive alerts, seamless integration.

  2. 2
    FedEx Tracking+ https://www.fedex.com

    Automated Tracking Services — Swap Out Routine Tracking Pages & Notifications With FedEx Intelligent Branded Solutions.

  3. 3
    US Postal Service Online https://www.stamps.com

    Print Postage Anytime-Anywhere — On-demand, all-in-one mailing and shipping solution that saves businesses time and money. We...

  4. 4
    UPS® Official Website https://www.ups.com

    Move Forward with Confidence — Gain Access to Shipping Discounts and Other Key Benefits. Sign Up Today to Save Up To 83%* on Every UPS® Shipment.

  5. 5
    USPS® Mail & Shipping Services | Mail and Shipping Services https://www.usps.com

    Save Time by Accessing the Many Services of the United States Postal Service at USPS.com. Ship Packages, Order Free Boxes, Print Postage and...

Copyright © Adthena. All rights reserved.

In the competitive world of parcel services, Amazon, FedEx, Stamps.com, UPS, and USPS dominate with unique propositions. Amazon promises seamless integration and proactive alerts, while FedEx offers intelligent tracking solutions. Stamps.com emphasizes convenience and cost savings, UPS highlights significant shipping discounts, and USPS focuses on time-saving services.

Frequently Asked Questions

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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