US Logistics Parcel Services - PPC Market Share Analysis October 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Parcel Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Parcel Services – US

Google AI Overview visibility for Logistics Parcel Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 19.3810011408
80.6189988592
19%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 55
45
55%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 23%
Navigational 5%
Seasonal 0%
Local 7%
Problem Solving 30%

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Market Exposure

Share of Clicks for top 10 US Logistics Parcel Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
usps.com 31.61
ups.com 16.51
stamps.com 12.05
theupsstore.com 9.74
shipstation.com 6.02
goshippo.com 5.43
postagestation.com 4.07
fedex.com 3.22
pitneybowes.com 2.78
easyship.com 2.24
others 6.33
  • usps.com - 31.61%
  • ups.com - 16.51%
  • stamps.com - 12.05%
  • theupsstore.com - 9.74%
  • shipstation.com - 6.02%
  • goshippo.com - 5.43%
  • postagestation.com - 4.07%
  • fedex.com - 3.22%
  • pitneybowes.com - 2.78%
  • easyship.com - 2.24%
  • others - 6.33%

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In the logistics PPC landscape, USPS leads with 31.61% click share, followed by UPS at 16.51%. “Others” collectively hold 6.33%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Logistics Parcel Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date usps.com stamps.com goshippo.com ups.com theupsstore.com shipstation.com easyship.com fedex.com postagestation.com pitneybowes.com
2025/10/01 31% 11.63% 6.19% 0.94% 12.12% 6.83% 0.07% 1.61% 6.68% 11.09%
2025/10/02 38.56% 16.16% 2.19% 7.55% 10.69% 7.96% 0.09% 1.53% 3.25% 8.34%
2025/10/03 34.65% 10.9% 2.66% 4.43% 9.16% 8.66% 3.68% 5.44% 0.03% 15.98%
2025/10/04 50.15% 10.02% 2.95% 7.75% 11.23% 3.85% 0.1% 1.98% 0% 7.58%
2025/10/05 35.25% 11.02% 8.67% 7.62% 5.04% 7.06% 0.06% 4.28% 5.1% 11.97%
2025/10/06 20.47% 15.73% 5.87% 7.12% 9.85% 3.49% 3.69% 11.58% 5.38% 10.41%
2025/10/07 21.57% 11.58% 7.59% 1.49% 10.81% 8.93% 8.91% 1.84% 2.2% 13.27%
2025/10/08 41.83% 14.14% 4.04% 4.13% 9.34% 6.85% 3.96% 5.69% 3.86% 0.11%
2025/10/09 33.87% 14.1% 8.27% 5.34% 7.33% 7.51% 4.04% 8.71% 3.8% 0.16%
2025/10/10 32.26% 12.89% 8.25% 5.59% 8.78% 8.8% 4.79% 3.44% 4.8% 0.4%
2025/10/11 34.36% 10.84% 6.26% 5.57% 6.89% 7.28% 4.9% 6.04% 13.87% 0.08%
2025/10/12 38.62% 15.75% 3.36% 12.67% 11.02% 4.23% 0.1% 1.92% 6.99% 0.1%
2025/10/13 37.35% 15.84% 5.62% 6.74% 15.2% 4.67% 0.08% 2.21% 2.48% 0.13%
2025/10/14 25.39% 18.76% 7.23% 17.73% 12.32% 3.66% 1.75% 5.25% 1.68% 0.15%
2025/10/15 32.47% 14.09% 5.45% 12.37% 8.42% 8.15% 3.39% 2.9% 4.97% 0.07%
2025/10/16 35.13% 11.27% 7.79% 10.25% 9.47% 9.12% 1.92% 1.74% 7.35% 0.11%
2025/10/17 37.61% 13.03% 4.67% 9.4% 10.26% 7.56% 5.44% 3.11% 1.95% 0.12%
2025/10/18 33.85% 10.98% 3.58% 11.32% 7.07% 6.68% 6.16% 3.06% 9.87% 0.12%
2025/10/19 31.11% 11.18% 1.04% 25.3% 13.19% 0.4% 0.05% 1.91% 5.31% 0.13%
2025/10/20 31.59% 13.73% 5.22% 10.07% 10.74% 7.59% 6.1% 5.06% 2.16% 0.18%
2025/10/21 34.2% 14.34% 7.7% 12.68% 7.16% 6.76% 4.36% 3.86% 2.26% 0.15%
2025/10/22 33.47% 14.73% 5.6% 6.01% 8.86% 9.57% 6.96% 4.07% 2.4% 0.2%
2025/10/23 31.53% 12.34% 7.57% 7.04% 10.94% 6.88% 2.23% 3.89% 7.68% 1.41%
2025/10/24 31.61% 10.71% 7.43% 5.86% 9.19% 11.06% 6.54% 2.19% 6.3% 2.67%
2025/10/25 52.52% 8.18% 1.11% 8.92% 9.78% 2.8% 0.11% 4.24% 0.01% 0.14%
2025/10/26 38.06% 11.96% 8.82% 10.15% 7.92% 8.34% 0.08% 4.84% 4.46% 0.03%
2025/10/27 26.99% 20.06% 17.2% 5.54% 8.92% 4.26% 2.66% 2.14% 7.64% 0.12%
2025/10/28 30.65% 12.47% 6.59% 12.74% 11.28% 5.96% 0.08% 2.51% 8.64% 3.05%
2025/10/29 31.89% 12.95% 9.51% 9.77% 6.23% 9.77% 2.41% 4.7% 4.45% 0.11%
2025/10/30 35.23% 12.34% 4.91% 12.35% 12.72% 6.43% 0.1% 2.16% 5.9% 0.21%
2025/10/31 29.48% 11% 8.81% 8.8% 8.4% 8.25% 4.29% 4.2% 2.42% 2.14%
  • usps.com
  • stamps.com
  • goshippo.com
  • ups.com
  • theupsstore.com
  • shipstation.com
  • easyship.com
  • fedex.com
  • postagestation.com
  • pitneybowes.com

Copyright © Adthena. All rights reserved.

In October 2025, USPS led with fluctuating spend, peaking at 52.52. Stamps.com and GoShippo showed varied trends, while UPS and The UPS Store maintained steady shares. FedEx and Postage Station had modest gains. Pitney Bowes remained low.

Market Exposure

Competitor Count for US Logistics Parcel Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/10/01 252
2025/10/02 246
2025/10/03 249
2025/10/04 224
2025/10/05 227
2025/10/06 242
2025/10/07 257
2025/10/08 233
2025/10/09 235
2025/10/10 252
2025/10/11 207
2025/10/12 221
2025/10/13 239
2025/10/14 243
2025/10/15 248
2025/10/16 258
2025/10/17 262
2025/10/18 231
2025/10/19 225
2025/10/20 254
2025/10/21 243
2025/10/22 242
2025/10/23 239
2025/10/24 244
2025/10/25 218
2025/10/26 227
2025/10/27 241
2025/10/28 235
2025/10/29 220
2025/10/30 230
2025/10/31 247

Copyright © Adthena. All rights reserved.

October saw fluctuating advertiser numbers, peaking at 262 on the 17th. The month concluded with 247 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Logistics Parcel Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ups.com 10.67%
uspsdelivers.com 1.07%
amazon.com 0.91%
packagemonitor.org 0.22%
uline.com 0.07%
theupsstore.com -0.77%
fedex.com -0.91%
pitneybowes.com -2.37%
stamps.com -2.54%
usps.com -4.35%

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UPS.com surged with a 10.67% click share increase, while USPS.com dropped by 4.35%.

Campaign Efficiency

US Logistics Parcel Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date usps.com ups.com theupsstore.com stamps.com goshippo.com shipstation.com fedex.com easyship.com postagestation.com pitneybowes.com
2025/10/01 26.01% 1.75% 13.85% 11.88% 6.08% 7% 1.63% 0.05% 6.85% 11.2%
2025/10/02 35.03% 7.8% 12.61% 16.7% 2.16% 8.2% 1.91% 0.07% 3.2% 8.21%
2025/10/03 29.58% 7.28% 10.58% 11.35% 2.59% 8.85% 5.23% 3.55% 0.02% 15.94%
2025/10/04 46.78% 9.15% 12.94% 10.01% 2.7% 3.82% 2.06% 0.07% 0% 7.53%
2025/10/05 31.93% 9.09% 6.14% 11.19% 9.59% 7.16% 3.96% 0.04% 4.7% 12.05%
2025/10/06 18.92% 10.32% 11.52% 15.6% 5.3% 3.41% 10.29% 3.27% 4.85% 9.9%
2025/10/07 20.73% 2.27% 13.58% 11.24% 6.66% 8.18% 1.94% 8.05% 1.98% 12.2%
2025/10/08 38.63% 5.64% 11.84% 14.56% 3.86% 6.98% 5.34% 3.47% 3.39% 0.13%
2025/10/09 31.89% 7.96% 10.3% 13.6% 6.94% 6.61% 7.54% 3.25% 3.2% 0.18%
2025/10/10 30.58% 8.37% 11.67% 12.88% 7.03% 8.1% 3.18% 3.97% 3.93% 0.41%
2025/10/11 32.92% 8.36% 8.91% 10.44% 5.96% 6.97% 5.97% 4.13% 12.13% 0.1%
2025/10/12 37.28% 14.94% 12.78% 14.71% 3.1% 3.83% 1.84% 0.07% 6.06% 0.12%
2025/10/13 35.46% 9.51% 19.81% 12.74% 4.8% 4.08% 2.04% 0.05% 1.9% 0.14%
2025/10/14 25.89% 23.08% 13.49% 16.5% 5.92% 2.81% 4.26% 1.35% 1.3% 0.15%
2025/10/15 32.54% 17.98% 8.68% 12.84% 4.65% 6.87% 2.79% 2.72% 3.99% 0.06%
2025/10/16 37.7% 13.02% 10.04% 10.18% 6.7% 7.81% 1.61% 1.57% 6.03% 0.11%
2025/10/17 38.97% 11.39% 12.11% 11.88% 3.7% 6.32% 2.79% 4.6% 1.53% 0.13%
2025/10/18 35.01% 13.72% 7.9% 9.8% 3.12% 6.42% 2.91% 5.03% 8.63% 0.11%
2025/10/19 30.38% 27.82% 14.69% 9.76% 0.81% 0.3% 1.68% 0.03% 3.64% 0.09%
2025/10/20 31.64% 14.27% 12.06% 11.88% 3.73% 6.24% 5.37% 4.61% 1.53% 0.13%
2025/10/21 37.86% 11.17% 9.2% 13.43% 5.81% 5.35% 4.01% 3.47% 1.71% 0.12%
2025/10/22 33.94% 9.77% 10.61% 13.29% 4.05% 7.21% 4% 5.27% 1.76% 0.16%
2025/10/23 31.75% 11.4% 13.77% 9.83% 6.71% 6.2% 3.59% 1.53% 5.9% 1.63%
2025/10/24 33.2% 13.83% 10.2% 9.13% 4.93% 8.78% 2.49% 4.35% 4.23% 2.92%
2025/10/25 51.44% 15.7% 10.21% 6.36% 0.83% 1.76% 3.61% 0.07% 0.01% 0.1%
2025/10/26 37.72% 17.01% 8.86% 9.1% 7.86% 6.19% 4.29% 0.06% 3.58% 0.03%
2025/10/27 26.61% 9.85% 14.15% 16.9% 14.64% 3.38% 2.1% 1.6% 6.24% 0.15%
2025/10/28 26.8% 22.39% 14.66% 9.79% 5.09% 4.58% 2.43% 0.04% 6.21% 2.19%
2025/10/29 31.24% 14.82% 6.61% 12.04% 9.94% 8.26% 4.23% 1.65% 3.15% 0.09%
2025/10/30 32.56% 21.02% 13.64% 10.19% 3.99% 4.85% 2.15% 0.06% 4.58% 0.17%
2025/10/31 26.49% 15.07% 11.1% 8.75% 7.29% 6.81% 3.39% 2.66% 2.61% 1.42%
  • usps.com
  • ups.com
  • theupsstore.com
  • stamps.com
  • goshippo.com
  • shipstation.com
  • fedex.com
  • easyship.com
  • postagestation.com
  • pitneybowes.com

Copyright © Adthena. All rights reserved.

In October 2025, USPS dominated with fluctuating impressions, peaking at 51.44% on the 25th. UPS saw a notable rise mid-month, while The UPS Store and Stamps.com maintained steady shares. By month’s end, USPS led, followed by UPS and The UPS Store.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Logistics Parcel Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Logistics Parcel Services - Last month
  1. 1
    You Won't Find Better Rates | Up to 89% off UPS, USPS, FedEx https://www.goshippo.com

    Ship USPS packages and boxes with Shippo and save up to 89%. Get started for free today!

  2. 2
    PitneyShip® Shipping Software | Official USPS® Partner https://www.pitneybowes.com

    Save on USPS® shipping rates, get free USPS® package tracking and print discounted labels.

  3. 3
    ShipStation® Official Site https://www.shipstation.com

    Ship Easy With ShipStation® — Import, Manage & Ship Your Orders with ShipStation®, the Choice of 100,000+ Online Sellers

  4. 4
    The UPS Store® - The UPS Store® Services https://www.theupsstore.com

    Our Breadth of Products & Services, & Our Do-Whatever-It-Takes Attitude are Ready to Help.

  5. 5
    Welcome to USPS https://www.usps.com

    Track packages with USPS — From Boxes To Stamps, We Can Help With All Your Business Shipping & Mailing Needs.

Copyright © Adthena. All rights reserved.

In the competitive world of logistics, top PPC ads reveal a focus on cost savings and convenience. GoShippo highlights up to 89% discounts, while Pitney Bowes emphasizes USPS partnerships. ShipStation boasts ease for 100,000+ sellers, UPS Store offers comprehensive services, and USPS ensures reliable tracking.

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