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AUS Logistics Shipping Services - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Shipping Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Shipping Services – AUS

Google AI Overview visibility for Logistics Shipping Services AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 9.0465679677
90.9534320323
9%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 30
70
30%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 18%
Navigational 1%
Seasonal 0%
Local 0%
Problem Solving 27%

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Market Exposure

Share of Clicks for top 10 AUS Logistics Shipping Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
auspost.com.au 83.9
fedex.com 6.73
startrack.com.au 4.71
shippit.com 0.9
starshipit.com 0.61
packsend.com.au 0.38
shipstation.com 0.3
shopify.com 0.23
fastcourier.com.au 0.18
interparcel.com 0.15
others 1.91
  • auspost.com.au - 83.9%
  • fedex.com - 6.73%
  • startrack.com.au - 4.71%
  • shippit.com - 0.9%
  • starshipit.com - 0.61%
  • packsend.com.au - 0.38%
  • shipstation.com - 0.3%
  • shopify.com - 0.23%
  • fastcourier.com.au - 0.18%
  • interparcel.com - 0.15%
  • others - 1.91%

Copyright © Adthena. All rights reserved.

Auspost.com.au dominates with 83.9% click share, followed by FedEx at 6.73%. Others collectively hold 1.91%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Logistics Shipping Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date auspost.com.au fedex.com kentremovalsstorage.com.au shipstation.com fastcourier.com.au shopify.com startrack.com.au packsend.com.au hellofresh.com.au picup.com.au
2026/03/01 24.93% 9.32% 1.48% 3.87% 2.19% 0.03% 2.76% 2.39% 0% 0%
2026/03/02 34.09% 9.25% 5.97% 4.36% 2.31% 0.03% 2.78% 1.26% 2.16% 0%
2026/03/03 28.13% 8.23% 4.26% 2.74% 1.36% 0.02% 3.36% 1.77% 1.12% 0%
2026/03/04 26.64% 8.55% 4.26% 3.47% 1.51% 0.02% 5.09% 1.22% 1.69% 4.62%
2026/03/05 34.38% 8.24% 0.7% 4.23% 1.66% 4.61% 3.36% 1% 0.83% 4.82%
2026/03/06 29.28% 10.01% 3.31% 4.64% 2.13% 3.28% 5.92% 1.36% 3.04% 2.17%
2026/03/07 31.71% 8.55% 0.34% 5.14% 5.33% 3.43% 3.87% 1.92% 1.66% 0%
2026/03/08 34.94% 9.01% 0.25% 3.55% 2.25% 5.87% 3.42% 1.27% 1.44% 0%
2026/03/09 32.84% 7.9% 0.29% 9.98% 2.25% 7.53% 3.42% 1.32% 1.87% 0%
2026/03/10 33.16% 9.4% 5.22% 3.11% 2.93% 3.42% 4.67% 1.36% 2.6% 2.27%
2026/03/11 34.25% 10.18% 0.28% 3.18% 1.34% 3.55% 4.37% 1.25% 2.24% 0%
2026/03/12 35.19% 8.28% 5.17% 2.52% 2.57% 4.68% 4% 1.21% 1.58% 0%
2026/03/13 39.29% 13.12% 0.3% 2.54% 3.27% 2.53% 4.35% 1.59% 2.4% 2.7%
2026/03/14 35.2% 7.1% 0.2% 1.49% 2.75% 6.45% 2.12% 1.57% 1.45% 6.88%
2026/03/15 31.68% 2.83% 2.37% 1.64% 3.88% 3.69% 3.73% 0.88% 2.05% 4.59%
2026/03/16 51.19% 4.82% 0.44% 1.75% 3.49% 4.76% 3% 3.29% 0.77% 0%
2026/03/17 44.45% 6.33% 0.37% 2.73% 3.19% 5.13% 4.19% 4.99% 2.05% 0.01%
2026/03/18 50.06% 8.99% 0.62% 3.06% 1.66% 5.97% 5.61% 1.71% 1.15% 0%
2026/03/19 38.64% 11.42% 3.42% 2.51% 2.54% 8.99% 3.44% 1.54% 2.49% 0%
2026/03/20 32.01% 13.41% 0.39% 3.31% 2.64% 8.68% 0.75% 1.82% 2.31% 2.79%
2026/03/21 35.89% 9.76% 0.32% 3.82% 4.06% 5.81% 3.06% 1.25% 0% 2.2%
2026/03/22 42.9% 7.68% 0.27% 3.18% 3.6% 7.19% 3.39% 1.08% 1.08% 0%
2026/03/23 28.46% 5.93% 4.81% 2.06% 2.23% 3.11% 3.92% 3.09% 1.6% 7.58%
2026/03/24 24.7% 10.56% 2.4% 2.55% 1.8% 5.54% 6.47% 1.33% 1.52% 0%
2026/03/25 30.92% 12% 5.77% 1.42% 3.31% 3.73% 1.02% 2.84% 3% 0%
2026/03/26 22.08% 12.97% 9.54% 2.92% 2.5% 5.78% 4.85% 1.6% 0.89% 2.79%
2026/03/27 42.56% 15.08% 0.54% 1.2% 5.86% 7.19% 5.91% 0.48% 2.86% 0%
2026/03/28 25.36% 9.81% 0.36% 3.48% 2.53% 7.21% 3.3% 1.28% 1.86% 4.49%
2026/03/29 19.97% 11.22% 5.69% 2.44% 3.69% 7.84% 2.97% 3.7% 2.95% 0%
2026/03/30 38.09% 7.57% 4.96% 2.89% 3.57% 4.22% 4.46% 2.31% 0.68% 2.13%
2026/03/31 18.07% 12.49% 9.45% 8.69% 4.32% 3.99% 2.96% 1.68% 0.84% 0%
  • auspost.com.au
  • fedex.com
  • kentremovalsstorage.com.au
  • shipstation.com
  • fastcourier.com.au
  • shopify.com
  • startrack.com.au
  • packsend.com.au
  • hellofresh.com.au
  • picup.com.au

Copyright © Adthena. All rights reserved.

In March 2026, auspost.com.au led with fluctuating spend, peaking mid-month. FedEx saw a steady rise, while kentremovalsstorage.com.au had sporadic spikes. Shipstation.com maintained moderate activity, and fastcourier.com.au showed consistent growth. The month ended with auspost.com.au’s dominance.

Market Exposure

Competitor Count for AUS Logistics Shipping Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 306
2026/03/02 307
2026/03/03 292
2026/03/04 265
2026/03/05 251
2026/03/06 226
2026/03/07 198
2026/03/08 150
2026/03/09 143
2026/03/10 140
2026/03/11 146
2026/03/12 140
2026/03/13 134
2026/03/14 138
2026/03/15 132
2026/03/16 131
2026/03/17 132
2026/03/18 133
2026/03/19 129
2026/03/20 134
2026/03/21 140
2026/03/22 132
2026/03/23 147
2026/03/24 146
2026/03/25 142
2026/03/26 140
2026/03/27 132
2026/03/28 138
2026/03/29 137
2026/03/30 142
2026/03/31 136

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March began with 306 advertisers, declining sharply to 140 mid-month. A slight recovery followed, ending at 136.

Campaign Efficiency

Market Loss & Market Gains for AUS Logistics Shipping Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
fedex.com 2.1%
packsend.com.au 0.19%
shopify.com 0.1%
pitneybowes.com 0.07%
fastcourier.com.au 0.05%
cboxcontainers.com.au -0.06%
detrack.com -0.07%
shipstation.com -0.07%
starshipit.com -0.13%
auspost.com.au -2.29%

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FedEx surged with a 2.10% click share increase, while AusPost dropped by 2.29%. PackSend gained 0.19%, and Shopify rose by 0.10%.

Campaign Efficiency

AUS Logistics Shipping Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date auspost.com.au fedex.com startrack.com.au shipstation.com fastcourier.com.au shopify.com packsend.com.au starshipit.com interparcel.com shippit.com
2026/03/01 72.61% 6.01% 2.42% 1.73% 0.86% 0.01% 0.89% 0.97% 0.91% 1.62%
2026/03/02 76.33% 5.72% 3.47% 2.18% 0.64% 0.01% 0.6% 0.82% 0.5% 0.68%
2026/03/03 74.41% 5.27% 3.3% 1.29% 0.39% 0% 1.17% 0.28% 0.56% 0.92%
2026/03/04 75.57% 5.33% 5.23% 1.62% 0.48% 0% 0.55% 0.55% 0.28% 0.67%
2026/03/05 79.81% 4.76% 3.18% 2.22% 0.43% 1.08% 0.48% 0.62% 0.15% 0.78%
2026/03/06 74.58% 6.13% 5.55% 2.32% 0.57% 0.82% 0.65% 0.26% 1.18% 1.27%
2026/03/07 78.32% 4.62% 3.37% 1.61% 1.24% 0.73% 0.76% 0.56% 1.47% 1.11%
2026/03/08 76.27% 5.51% 3.05% 1.76% 0.58% 1.39% 0.65% 0.92% 1.64% 0.99%
2026/03/09 71.1% 4.06% 2.9% 10.42% 0.49% 1.68% 0.56% 1.1% 0.29% 0.52%
2026/03/10 77.88% 5.26% 3.83% 1.37% 0.68% 0.76% 0.57% 1.26% 0.55% 1.02%
2026/03/11 77.36% 5.63% 3.94% 1.17% 0.28% 0.76% 0.51% 0.57% 0.29% 0.51%
2026/03/12 75.7% 5.39% 3.2% 1.2% 0.8% 1.11% 0.49% 0.5% 0.53% 1.48%
2026/03/13 77.21% 6.76% 3.57% 1.03% 0.79% 0.57% 1.86% 0.82% 0.61% 0.94%
2026/03/14 80.63% 4.04% 1.84% 0.71% 0.82% 1.5% 0.69% 0.59% 0.52% 0.29%
2026/03/15 82.55% 1.39% 3.29% 0.54% 1.04% 0.8% 0.47% 1.17% 0.95% 1.25%
2026/03/16 87.22% 1.67% 1.91% 0.59% 0.59% 0.79% 1.29% 0.71% 0.42% 0.39%
2026/03/17 81.65% 2.61% 2.94% 1.2% 0.58% 0.87% 1.94% 0.74% 0.93% 0.44%
2026/03/18 83.04% 3.79% 4.04% 1.34% 0.36% 1.02% 0.59% 0.55% 0.45% 0.14%
2026/03/19 79.92% 5.82% 2.85% 1.17% 0.57% 1.81% 0.6% 0.66% 0.19% 0.35%
2026/03/20 77.86% 7.39% 0.57% 1.4% 0.71% 1.94% 0.83% 0.48% 0.39% 1.08%
2026/03/21 78.62% 5.21% 2.65% 1.75% 1.09% 1.28% 0.46% 0.52% 0.4% 1.19%
2026/03/22 81.8% 4.05% 2.52% 1.93% 0.84% 1.41% 0.47% 0.78% 0.58% 0.87%
2026/03/23 77.78% 3.5% 3.99% 1.17% 0.6% 0.76% 1.65% 0.57% 0.48% 1.01%
2026/03/24 70.59% 7.02% 6.49% 1.56% 0.64% 1.47% 0.59% 0.27% 0.54% 0.39%
2026/03/25 79.43% 6.94% 0.92% 0.46% 0.9% 0.87% 1.54% 0.8% 0.9% 0.39%
2026/03/26 64.15% 10.44% 5.88% 3.05% 0.98% 1.86% 0.89% 0.63% 0.7% 1.24%
2026/03/27 79.1% 7.28% 4.37% 0.34% 1.22% 1.33% 0.09% 0.52% 0.08% 0.66%
2026/03/28 71.76% 7.65% 3.79% 2.13% 0.88% 2.09% 0.67% 0.63% 0.73% 1.16%
2026/03/29 65.5% 8.91% 2.99% 1.71% 1.24% 2.26% 2.8% 1.19% 2.65% 1.76%
2026/03/30 80.63% 3.69% 3.61% 1.23% 0.98% 0.87% 0.91% 0.41% 1.97% 0.58%
2026/03/31 62.97% 10.38% 4.11% 3.49% 1.47% 1.38% 1.31% 0.83% 0.78% 0.61%
  • auspost.com.au
  • fedex.com
  • startrack.com.au
  • shipstation.com
  • fastcourier.com.au
  • shopify.com
  • packsend.com.au
  • starshipit.com
  • interparcel.com
  • shippit.com

Copyright © Adthena. All rights reserved.

In March 2026, auspost.com.au dominated with fluctuating impressions, peaking mid-month. FedEx saw a late surge, while startrack.com.au and shipstation.com had modest gains. The month ended with auspost.com.au leading, despite a dip.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Logistics Shipping Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Logistics Shipping Services - Last month
  1. 1
    Official Website https://www.auspost.com.au

    View Our Services — Send 10+ International Parcels A Week? Send With Australia Post & Reduce Sending Costs. Get...

  2. 2
    FedEx AU - Official Site | Experts in Worldwide Delivery https://www.fedex.com

    International shipping solutions to suit your business needs. Open an account. Personalised rates, free packing supplies, customs tool and much more.

  3. 3
    Shippit Official Website https://www.shippit.com

    Make Shipping Your Advantage — Shippit is the multi-carrier shipping software fit for Australia's top retailers. Enterprise-grade integration and APIs - 99.9% Uptime & SOC2 Compliance.

  4. 4
    AusPost Shipping https://www.shipstation.com

    Ship Faster With More Couriers — Access discounted shipping rates with the largest Australian & international carriers

  5. 5
    StarTrack - Australia Post https://www.startrack.com.au

    Delivery solutions — Domestic freight solutions, including courier and sensitive shipping, to help you deliver to your customers quickly, securely and reliably

Copyright © Adthena. All rights reserved.

Australia Post entices frequent international shippers with cost-saving offers. FedEx highlights personalized solutions and free supplies. Shippit emphasizes multi-carrier software for top retailers. ShipStation offers discounted rates with major carriers. StarTrack focuses on secure, reliable domestic freight solutions.

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