AUS Logistics Shipping Services - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Shipping Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Logistics Shipping Services AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	8.17504874924
	91.8249512508

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	34
	66

34%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	1%
Transactional	14%
Navigational	8%
Seasonal	0%
Local	1%
Problem Solving	13%

Market Exposure

Share of Clicks for top 10 AUS Logistics Shipping Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
auspost.com.au	76.04
fedex.com	7.66
startrack.com.au	5.84
shippit.com	0.93
packsend.com.au	0.81
shipstation.com	0.64
myus.com	0.56
starshipit.com	0.45
tigershippingcontainers.com.au	0.39
maersk.com	0.36
others	6.32

auspost.com.au - 76.04%
fedex.com - 7.66%
startrack.com.au - 5.84%
shippit.com - 0.93%
packsend.com.au - 0.81%
shipstation.com - 0.64%
myus.com - 0.56%
starshipit.com - 0.45%
tigershippingcontainers.com.au - 0.39%
maersk.com - 0.36%
others - 6.32%

In the logistics PPC landscape, Auspost dominates with 76.04% click share, overshadowing FedEx’s 7.66%. Startrack and others trail, while smaller players like Maersk and Shippit contribute modestly.

Market Exposure

Share of Spend for the top 10 AUS Logistics Shipping Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	auspost.com.au	fedex.com	shipstation.com	shippingcontainers.com.au	startrack.com.au	fastcourier.com.au	myus.com	interparcel.com	kentremovalsstorage.com.au	tigershippingcontainers.com.au
2026/02/01	3.28%	4.46%	6.37%	4.33%	3.63%	4.22%	2.99%	3.59%	3.21%	0.79%
2026/02/02	10.87%	6.98%	5.14%	3.27%	1.92%	2.36%	2.47%	2.09%	4.65%	4.09%
2026/02/03	15.94%	6.68%	3.54%	2.39%	4.54%	2.7%	2.37%	1.08%	2.88%	3.61%
2026/02/04	10.22%	6.33%	5.78%	3.48%	1.8%	2.54%	2.05%	4.04%	2.32%	3.28%
2026/02/05	12.17%	5.68%	5.02%	2.71%	4.12%	2.37%	1.68%	4.49%	3.49%	3.97%
2026/02/06	18.04%	6.32%	5.29%	2.73%	2.43%	3%	1.63%	6.28%	1.94%	5.69%
2026/02/07	14.18%	6.91%	6.89%	3.77%	2.23%	3.08%	2.29%	3.16%	2.99%	2.11%
2026/02/08	15.53%	5.74%	4.92%	3.32%	2.44%	2%	2%	4.44%	3.24%	1.27%
2026/02/09	11.04%	6.2%	4.4%	2.77%	3.37%	2.66%	1.8%	1.49%	2.64%	3.07%
2026/02/10	20.51%	6.41%	4.42%	3.07%	4.69%	3.03%	1.68%	1.91%	4.14%	3.31%
2026/02/11	13.17%	7.07%	5.32%	2.78%	2.7%	2.96%	2.19%	1.66%	4.05%	4.97%
2026/02/12	20.69%	5.71%	4.38%	2.68%	2.66%	2.68%	1.84%	1.58%	3.84%	5.08%
2026/02/13	17.99%	6.3%	5.27%	2.72%	2.43%	2.99%	1.63%	6.26%	1.93%	5.67%
2026/02/14	13.91%	6.78%	6.75%	3.69%	2.19%	3.03%	2.24%	3.12%	2.93%	2.07%
2026/02/15	15.34%	5.67%	4.86%	3.28%	2.41%	1.97%	1.97%	4.38%	3.2%	1.26%
2026/02/16	10.91%	6.13%	4.35%	2.74%	3.33%	2.63%	1.78%	1.47%	2.61%	3.06%
2026/02/17	16.94%	8.69%	7.45%	4.33%	2.32%	2.75%	2.56%	1.13%	1.99%	4.57%
2026/02/18	17.87%	8.33%	6.65%	3.69%	2.62%	3.03%	3.11%	1.14%	2.62%	4.45%
2026/02/19	18.68%	6.28%	4.03%	3.85%	2.72%	1.65%	2%	0.85%	2.33%	7.47%
2026/02/20	25.96%	4.61%	5.53%	1.36%	3.02%	1.55%	2.05%	0.87%	1.83%	5.08%
2026/02/21	14.28%	7.69%	6.13%	2.71%	4.98%	2.14%	2.57%	1.39%	4.24%	2.04%
2026/02/22	19.92%	7.73%	4.9%	3.53%	3.42%	2.2%	2.3%	3.13%	5.05%	1.01%
2026/02/23	11.02%	8.31%	5.92%	3.1%	3.17%	2.62%	2.44%	1.26%	2.07%	5.09%
2026/02/24	26.08%	6.31%	6.68%	3.7%	3.02%	1.47%	1.83%	1.23%	2%	2.5%
2026/02/25	16.63%	6.1%	6.48%	3.22%	4.55%	2.74%	2.06%	1.79%	1.95%	4.06%
2026/02/26	20.83%	6.91%	5.4%	2.02%	3.64%	1.32%	1.83%	1.28%	3.75%	4.38%
2026/02/27	18.67%	7.44%	5.38%	3.19%	3.08%	1.54%	2.42%	1.24%	4.55%	3.95%
2026/02/28	21.85%	6.54%	5.52%	3.98%	2.87%	2.37%	2.24%	1.53%	1.41%	0.86%

auspost.com.au
fedex.com
shipstation.com
shippingcontainers.com.au
startrack.com.au
fastcourier.com.au
myus.com
interparcel.com
kentremovalsstorage.com.au
tigershippingcontainers.com.au

In February 2026, auspost.com.au led with a peak spend share of 26.08% on the 24th. FedEx maintained steady growth, while shipstation.com saw fluctuations. By month’s end, auspost.com.au dominated, closing at 21.85%.

Market Exposure

Competitor Count for AUS Logistics Shipping Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	380
2026/02/02	389
2026/02/03	402
2026/02/04	348
2026/02/05	337
2026/02/06	346
2026/02/07	352
2026/02/08	348
2026/02/09	364
2026/02/10	360
2026/02/11	352
2026/02/12	350
2026/02/13	346
2026/02/14	352
2026/02/15	348
2026/02/16	364
2026/02/17	307
2026/02/18	312
2026/02/19	315
2026/02/20	302
2026/02/21	298
2026/02/22	305
2026/02/23	308
2026/02/24	318
2026/02/25	324
2026/02/26	319
2026/02/27	327
2026/02/28	320

February began with 380 advertisers, peaking at 402 on the 3rd. A decline followed, reaching 298 on the 21st. The month concluded with a slight recovery, ending at 320 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Logistics Shipping Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
auspost.com.au	3.22%
packsend.com.au	0.22%
royalwolf.com.au	0.18%
maersk.com	0.14%
cboxcontainers.com.au	0.03%
easyship.com	-0.16%
fastcourier.com.au	-0.19%
interparcel.com	-0.22%
startrack.com.au	-0.5%
fedex.com	-1.31%

Auspost.com.au surged with a 3.22 increase, while fedex.com dropped by 1.31.

Campaign Efficiency

AUS Logistics Shipping Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	auspost.com.au	fedex.com	startrack.com.au	shipstation.com	packsend.com.au	fastcourier.com.au	shippingcontainers.com.au	interparcel.com	transdirect.com.au	tigershippingcontainers.com.au
2026/02/01	39.34%	6.06%	4.55%	4.8%	2.75%	2.74%	2.01%	2.73%	1.65%	0.37%
2026/02/02	51.82%	6.89%	2.86%	2.68%	4.4%	1.38%	1.28%	1.37%	2.24%	1.78%
2026/02/03	61.96%	5.52%	5.93%	1.27%	1.15%	1.51%	0.81%	0.52%	1.27%	1.26%
2026/02/04	49.33%	6.82%	2.74%	3.11%	1.63%	1.79%	1.47%	3.06%	2.01%	1.51%
2026/02/05	53.88%	5.45%	5.97%	2.66%	0.98%	1.46%	0.99%	3.24%	1.74%	1.46%
2026/02/06	63.5%	4.92%	3.09%	2.27%	0.49%	1.84%	0.83%	4.23%	0.73%	1.81%
2026/02/07	57.38%	5.59%	2.64%	2.93%	1.35%	1.92%	1.31%	2.34%	0.72%	0.81%
2026/02/08	62.71%	4.44%	3.02%	1.93%	1.19%	1.02%	1.18%	3.56%	0.83%	0.46%
2026/02/09	54.73%	6.27%	5.13%	2.25%	2%	1.77%	1.04%	1.07%	0.91%	1.19%
2026/02/10	68.37%	4.31%	4.85%	1.24%	0.66%	1.58%	0.89%	1.38%	1.68%	0.94%
2026/02/11	58.83%	6.08%	3.49%	2.58%	1.55%	1.76%	0.84%	1.52%	0.77%	2.05%
2026/02/12	70.03%	3.91%	2.93%	1.72%	0.96%	1.38%	0.76%	1.1%	0.62%	1.63%
2026/02/13	63.5%	4.92%	3.09%	2.27%	0.49%	1.84%	0.83%	4.23%	0.73%	1.81%
2026/02/14	57.38%	5.59%	2.64%	2.93%	1.35%	1.92%	1.31%	2.34%	0.72%	0.81%
2026/02/15	62.71%	4.44%	3.02%	1.93%	1.19%	1.02%	1.18%	3.56%	0.83%	0.46%
2026/02/16	54.73%	6.27%	5.13%	2.25%	2%	1.77%	1.04%	1.07%	0.91%	1.19%
2026/02/17	64.14%	6.22%	2.91%	2.71%	1.36%	1.23%	1.25%	0.59%	0.47%	1.52%
2026/02/18	66.31%	5.3%	3.02%	1.8%	1.24%	1.22%	1.1%	1.03%	0.38%	1.09%
2026/02/19	66.45%	4.6%	3.03%	1.91%	2.86%	0.72%	1.25%	0.55%	0.75%	2.44%
2026/02/20	74.62%	2.72%	2.87%	1.19%	2.02%	0.61%	0.31%	0.43%	0.45%	1.35%
2026/02/21	60.17%	6.13%	6.01%	2.2%	1.61%	1.05%	0.88%	1.31%	0.45%	0.6%
2026/02/22	66.87%	5.25%	3.82%	1.44%	2.7%	1.07%	1.02%	2.44%	0.36%	0.32%
2026/02/23	50.25%	8.07%	4.69%	3.03%	1.03%	1.75%	1.15%	0.97%	2.19%	2.3%
2026/02/24	75.37%	3.71%	2.69%	2.08%	0.49%	0.59%	0.82%	0.57%	1.26%	0.74%
2026/02/25	62.51%	4.56%	5.32%	2.73%	0.72%	1.43%	0.84%	1.07%	1.5%	1.23%
2026/02/26	69.22%	4.58%	3.77%	1.57%	0.81%	0.6%	0.53%	0.92%	0.52%	1.32%
2026/02/27	64.22%	5.27%	3.98%	2.43%	1.37%	0.91%	1.04%	0.84%	0.71%	1.25%
2026/02/28	71.71%	3.91%	2.58%	1.63%	1.39%	1.01%	0.89%	0.77%	0.39%	0.27%

auspost.com.au
fedex.com
startrack.com.au
shipstation.com
packsend.com.au
fastcourier.com.au
shippingcontainers.com.au
interparcel.com
transdirect.com.au
tigershippingcontainers.com.au

In February 2026, auspost.com.au dominated with a peak impression share of 75.37% on the 24th. FedEx saw fluctuations, peaking at 8.07% on the 23rd. Startrack.com.au and shipstation.com had modest shares, while packsand.com.au and fastcourier.com.au remained steady. The month concluded with auspost.com.au leading, maintaining a strong presence.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Logistics Shipping Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Logistics Shipping Services - Last month

1
Official Website https://www.auspost.com.au
24/7 Live Chat — Get Competitive Shipping Rates And Price Certainty With No Hidden Fees. View Our Rates. Send 10+ International Parcels A Week? Send With Australia Post & Reduce Sending Costs.
2
Track your parcel delivery https://www.dragonflyshipping.com.au
Parcel Delivery — Our parcel delivery, tracking and distribution service is fast, easy and reliable. Our team members are dedicated to quickly respond to...
3
FedEx AU - Official Site | Experts in Worldwide Delivery https://www.fedex.com
Worldwide expertise in delivery services. Open an account & start shipping! Fast & reliable deliveries to more than 220 countries and territories.
4
Delivery Express Tracking https://au.interparcel.com › express › delivery
Door-To-Door Parcel Delivery — Express Delivery: Fast Parcel Shipping from $22.65 + GST. Fast, Simple & Easy Booking Process: Enter, Compare Services & Book Online. Rapid Dispatch. Print...
5
StarTrack - Australia Post https://www.startrack.com.au
Delivery solutions — Domestic freight solutions, including courier and sensitive shipping, to help you deliver to your customers quickly, securely and reliably

Australia Post’s ad highlights competitive rates and transparency, appealing to frequent international shippers. Dragonfly Shipping emphasizes reliability and responsive service. FedEx showcases global delivery expertise. Interparcel offers fast, easy booking with competitive pricing. StarTrack focuses on secure, reliable domestic solutions.

Frequently Asked Questions

Why is the AUS Logistics Shipping Services February 2026 Report useful and how should I use it?

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Data within the AUS Logistics Shipping Services February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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The AUS Logistics Shipping Services February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Logistics Shipping Services February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Logistics Shipping Services February 2026 Report for?

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AUS Logistics Shipping Services - PPC Market Share Analysis February 2026