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AUS Logistics Shipping Services - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Shipping Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Logistics Shipping Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
auspost.com.au 44.36
fedex.com 16.31
packsend.com.au 2.34
myus.com 2.15
containersfirst.com.au 1.6
fastcourier.com.au 1.57
shippit.com 1.43
transdirect.com.au 1.42
shipstation.com 1.4
shipito.com 1.23
others 26.19

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In the logistics PPC landscape, Auspost dominates with 44.36% click share, followed by FedEx at 16.31%. Others collectively hold 26.19%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Logistics Shipping Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date myus.com fedex.com interparcel.com auspost.com.au shipstation.com fastcourier.com.au shipito.com kentremovalsstorage.com.au transdirect.com.au containersfirst.com.au
2025/05/01 4.63% 6.97% 2.99% 2.41% 3.35% 3.74% 3.73% 1.96% 4.42% 5.87%
2025/05/02 5.19% 5.42% 3.3% 1.84% 4.83% 3.71% 3.59% 1.41% 3.12% 6.13%
2025/05/03 4.28% 5.2% 3.38% 2.19% 3.04% 3.41% 4.25% 2.73% 1.56% 8.72%
2025/05/04 4.53% 5.53% 4.75% 3.3% 3.78% 2.41% 4.17% 2.07% 1.24% 10.79%
2025/05/05 4.68% 6.27% 3.43% 2.58% 3.66% 3.34% 3.09% 2.07% 4.28% 4.22%
2025/05/06 3.8% 4.63% 1.76% 9.44% 3.29% 2.66% 2.75% 1.96% 3.85% 12.01%
2025/05/07 4.1% 6.15% 2.85% 1.58% 4.39% 3.09% 3.26% 1.93% 3.65% 6.25%
2025/05/08 3.49% 5.98% 2.11% 5.81% 2.37% 2.86% 2.77% 2.01% 2.59% 8.89%
2025/05/09 3.77% 5.39% 2.04% 5.22% 2.59% 2.84% 2.84% 3.72% 2.39% 3.21%
2025/05/10 5.39% 7.98% 4.55% 0.71% 3.92% 3.84% 4.39% 0.96% 2.21% 1.54%
2025/05/11 5.03% 5.73% 5.64% 4.47% 3.92% 2.99% 4.41% 1.04% 1.8% 1.06%
2025/05/12 5.38% 6.39% 2.97% 2.71% 3.04% 2.98% 4.57% 2.06% 3.41% 0.92%
2025/05/13 4.45% 6.58% 2.35% 6.91% 2.69% 3.88% 2.93% 2.02% 4.23% 0.67%
2025/05/14 4.67% 6.08% 1.7% 3.51% 3.41% 4.32% 2.84% 2.66% 4.55% 0.5%
2025/05/15 4.11% 5.18% 2% 3.99% 2.22% 3.04% 3.15% 5.73% 3.09% 0.26%
2025/05/16 4.38% 4.73% 2.02% 3.82% 2.67% 3.88% 3.28% 2.93% 2.87% 1.23%
2025/05/17 5.4% 5.13% 4.38% 0.6% 3.17% 3.6% 3.28% 2.77% 2.53% 1.61%
2025/05/18 4.14% 4.6% 4.9% 1.39% 3.37% 3.83% 3.13% 1.76% 2.57% 2.3%
2025/05/19 4.41% 3.96% 1.95% 2.9% 2.75% 3.32% 3.34% 2.19% 3.39% 3.29%
2025/05/20 4.23% 3.81% 1.38% 3.18% 2.45% 3.33% 3.74% 5.18% 4.59% 1.58%
2025/05/21 4.56% 3.79% 1.21% 2.4% 2.98% 3.99% 2.25% 3.21% 4.89% 2.34%
2025/05/22 4.07% 3.79% 1.5% 0.55% 2.52% 3.36% 2.25% 3.17% 3.46% 3.7%
2025/05/23 4.86% 3.15% 1.67% 1.32% 2.81% 3.73% 2.44% 2.76% 3.49% 2.3%
2025/05/24 4.6% 3.79% 3.11% 3.24% 3.75% 3.85% 2.16% 2.48% 2.25% 1.52%
2025/05/25 4.76% 3.55% 4.5% 4.56% 3.6% 3.54% 3.48% 0.77% 1.83% 0.21%
2025/05/26 4.57% 3.86% 2.94% 0.6% 2.94% 3.69% 2.91% 3.69% 3.9% 0.18%
2025/05/27 4.35% 3.69% 1.68% 4.29% 2.28% 3.19% 3.16% 5.16% 3.7% 2.13%
2025/05/28 4.1% 3.16% 1.37% 3.17% 2.26% 3.89% 2.4% 5.3% 2.58% 1.4%
2025/05/29 3.89% 3.68% 1.24% 2.4% 3.13% 3.63% 2.93% 3.54% 2.93% 1.26%
2025/05/30 4.46% 4.52% 2.89% 3.72% 3.28% 3% 2.62% 2.91% 2.18% 0.9%
2025/05/31 4.93% 4.59% 4.27% 4.03% 3.58% 3.43% 3.2% 2.19% 1.36% 0.1%

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In May 2025, “containersfirst.com.au” started strong, peaking early, then declined. “fedex.com” showed a mid-month dip, recovering by month’s end. “myus.com” and “interparcel.com” had fluctuating trends, while “auspost.com.au” and “shipstation.com” maintained moderate stability.

Market Exposure

Competitor Count for AUS Logistics Shipping Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 400
2025/05/02 404
2025/05/03 405
2025/05/04 400
2025/05/05 395
2025/05/06 420
2025/05/07 413
2025/05/08 422
2025/05/09 445
2025/05/10 434
2025/05/11 439
2025/05/12 451
2025/05/13 457
2025/05/14 454
2025/05/15 467
2025/05/16 471
2025/05/17 460
2025/05/18 480
2025/05/19 498
2025/05/20 475
2025/05/21 483
2025/05/22 482
2025/05/23 472
2025/05/24 464
2025/05/25 466
2025/05/26 469
2025/05/27 480
2025/05/28 463
2025/05/29 458
2025/05/30 446
2025/05/31 447

Copyright © Adthena. All rights reserved.

In May 2025, distinct advertisers on Google SERP began at 400, peaking at 498 mid-month. The month concluded with 447 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Logistics Shipping Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
fedex.com 3.29%
fastcourier.com.au 0.69%
shippingcontainers.com.au 0.46%
transdirect.com.au 0.44%
myus.com 0.44%
shippingsolutionsaustralia.com -0.03%
rawglobal.com.au -0.04%
boxmate.com.au -0.07%
containersfirst.com.au -0.69%
auspost.com.au -13.46%

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FedEx surged with a 3.29% click share increase, while AusPost plummeted by 13.46%. FastCourier and ShippingContainers.com.au saw modest gains, contrasting with slight declines for others.

Campaign Efficiency

AUS Logistics Shipping Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date auspost.com.au fedex.com interparcel.com myus.com fastcourier.com.au packsend.com.au shipstation.com transdirect.com.au bhfcouriers.com.au containersfirst.com.au
2025/05/01 24.22% 10.37% 2.39% 3.14% 2.51% 1.73% 2.06% 3.18% 2.81% 4.79%
2025/05/02 18.34% 10.03% 2.99% 3.8% 2.47% 2.18% 2.97% 2.49% 2.42% 4.55%
2025/05/03 14.51% 9.51% 4.2% 3.16% 3.42% 3.7% 2.46% 1.35% 1.06% 7.09%
2025/05/04 23.27% 9.22% 4.9% 2.97% 2.01% 2.55% 2.48% 0.83% 1.16% 8.2%
2025/05/05 17.06% 10.5% 4.04% 3.07% 3.66% 3.24% 2.57% 4.09% 3.21% 3.39%
2025/05/06 48.5% 5.73% 1.08% 1.73% 1.6% 1.51% 1.73% 2.43% 1.54% 6.4%
2025/05/07 10.5% 10.84% 2.96% 3.01% 2.96% 3.47% 3.82% 3.17% 2.87% 5.79%
2025/05/08 35.68% 7.69% 1.59% 2.08% 2.18% 2.05% 1.47% 1.9% 2.71% 5.87%
2025/05/09 34.94% 7.59% 1.46% 2.38% 2.37% 1.44% 1.65% 1.73% 2.78% 2.32%
2025/05/10 1.9% 13.79% 4.72% 4.48% 4.07% 5.54% 3.27% 2.14% 1.22% 1.05%
2025/05/11 27.47% 7.63% 5.83% 3.18% 2.35% 2.51% 2.85% 1.23% 0.37% 0.54%
2025/05/12 17.67% 10.03% 2.65% 3.93% 2.87% 2.54% 2.21% 2.77% 2.42% 0.54%
2025/05/13 35.4% 8.04% 1.74% 2.69% 2.93% 2.8% 1.55% 2.93% 2.46% 0.31%
2025/05/14 22.99% 9.31% 1.62% 3.24% 4.08% 2.63% 2.36% 3.69% 3.58% 0.26%
2025/05/15 28.69% 7.63% 1.59% 2.75% 2.91% 1.48% 1.53% 2.62% 2.65% 0.12%
2025/05/16 27.33% 7.77% 1.72% 2.9% 3.75% 1.79% 1.68% 2.47% 3% 0.84%
2025/05/17 2.03% 11.09% 5.38% 4.59% 3.93% 5.89% 2.74% 2.49% 0.77% 1.6%
2025/05/18 8.39% 9.71% 5.39% 3.61% 4.25% 4.39% 2.5% 2.46% 0.68% 2.31%
2025/05/19 21.31% 7.35% 1.82% 3.1% 3.25% 1.93% 1.95% 2.85% 2.72% 2.97%
2025/05/20 26.3% 6.95% 1.18% 2.86% 3.09% 1.79% 1.82% 3.66% 2.68% 1.21%
2025/05/21 16.36% 7.58% 1.18% 3.36% 4.48% 1.78% 2.3% 4.61% 2.94% 2.21%
2025/05/22 1.8% 9.32% 1.69% 3.48% 4.43% 2.44% 2.04% 3.68% 3.21% 3.53%
2025/05/23 9.68% 7.72% 1.67% 4.04% 4.99% 2.08% 2.19% 3.56% 3.49% 1.96%
2025/05/24 14.45% 8.1% 3.57% 3.38% 3.72% 4.69% 3.07% 1.94% 0.47% 1.27%
2025/05/25 12.52% 8.72% 5.6% 3.65% 3.74% 2.66% 2.92% 1.62% 0.5% 0.16%
2025/05/26 1.65% 10% 4.25% 3.8% 4.27% 2.73% 2.39% 4.42% 2.41% 0.15%
2025/05/27 31.25% 6.4% 1.55% 2.76% 2.88% 1.73% 1.29% 2.87% 2.48% 1.45%
2025/05/28 26.23% 6.12% 1.18% 2.77% 5.15% 2.5% 1.33% 2.07% 1.96% 1.16%
2025/05/29 18.76% 8.03% 1.18% 2.88% 3.96% 1.81% 2.38% 2.51% 2.95% 1.17%
2025/05/30 26.57% 8.76% 2.22% 2.89% 2.67% 1.35% 2.06% 1.64% 2.84% 0.73%
2025/05/31 25% 8.21% 3.74% 3.24% 3.09% 2.52% 2.38% 1.09% 0.52% 0.06%

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In May 2025, auspost.com.au’s impression share fluctuated significantly, peaking at 48.5% on May 6. FedEx maintained a steady presence, while interparcel.com and myus.com showed minor variations. Fastcourier.com.au and packsend.com.au experienced moderate fluctuations. Shipstation.com and transdirect.com.au had consistent shares, with occasional spikes. Bhfcouriers.com.au and containersfirst.com.au saw lower shares, with containersfirst.com.au declining towards month-end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Logistics Shipping Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Australia Post - AusPost International Shipping https://www.auspost.com.au

    Capture more customers at checkout and reduce cart abandonment rates with Australia Post. No...

  2. 2
    courierexpress https://www.bhfcouriers.com.au/

    Couriers express service best prices best service. Our Friendly, Courteous Team Is Here to Help anything anywhere anytime express service.

  3. 3
    FedEx https://www.fedex.com

    FedEx AU - Official Site — International shipping solutions to suit your business needs. Open an account. Worldwide...

  4. 4
    MyUS Ships the US to Australia https://www.myus.com

    Save up to 80% on Shipping — Shop US Sales Tax-Free From Thousands of US Retailers. Start Your Free 30 Day Trial Today!

  5. 5
    ShipStation Australia https://www.shipstation.com

    5* Rating On Product Review — Automate Your Order Fulfilment & Delivery. Integrate With Popular Marketplaces & Couriers.

Copyright © Adthena. All rights reserved.

Australia Post emphasizes reducing cart abandonment, while BHF Couriers highlights express service and customer support. FedEx offers tailored international solutions, MyUS promotes cost savings and tax-free shopping, and ShipStation focuses on automation and integration. Each ad targets specific logistics needs.

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