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AUS Logistics Shipping Services - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Shipping Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Logistics Shipping Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
auspost.com.au 46.95
fedex.com 17.32
shopify.com 2.8
packsend.com.au 2.18
shippit.com 1.92
myus.com 1.45
containersfirst.com.au 1.33
shipstation.com 1.33
fastcourier.com.au 1.16
shipito.com 1.15
others 22.41

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In the logistics PPC landscape, Auspost dominates with 46.95% click share, overshadowing FedEx’s 17.32%. Shopify and others collectively capture significant attention, while smaller players like Shipito and Fastcourier trail behind.

Market Exposure

Share of Spend for the top 10 AUS Logistics Shipping Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date shopify.com fedex.com containersfirst.com.au kentremovalsstorage.com.au fastcourier.com.au shipstation.com myus.com shipito.com interparcel.com dropship.io
2025/04/01 7.57% 6.02% 0.38% 0.83% 3.56% 3.22% 3.95% 3.9% 2.86% 1.68%
2025/04/02 6.98% 5.01% 0.13% 1.26% 4.93% 3.21% 3.25% 4.56% 2.84% 3.48%
2025/04/03 5.01% 5.29% 1.46% 2.02% 6.03% 1.39% 2.3% 3.84% 2.23% 3.09%
2025/04/04 4.91% 4.6% 1.09% 4.46% 2.7% 2.92% 2.92% 4.3% 1.66% 0.56%
2025/04/05 6.33% 5.15% 0.68% 2.24% 4.19% 3.39% 3.23% 3.37% 1.95% 5.55%
2025/04/06 6.1% 5.26% 0.25% 3.28% 1.88% 4.82% 2.76% 4.35% 3.21% 0%
2025/04/07 9.3% 7.53% 0.51% 0.79% 3.84% 3.39% 3.38% 6.04% 3.11% 3.02%
2025/04/08 8.05% 7.84% 0.42% 0.91% 5.46% 3.91% 2.86% 5.37% 1.94% 0.5%
2025/04/09 12.63% 5.99% 0.92% 1.1% 4.59% 3.92% 3.7% 3.42% 2.34% 0.51%
2025/04/10 6.03% 5.62% 0.65% 1.47% 3.78% 3.48% 3.02% 4.22% 3.21% 5.52%
2025/04/11 6.95% 4.39% 0.8% 1.3% 5.44% 5.52% 2.67% 5.16% 2.92% 0%
2025/04/12 5.81% 4.48% 0.07% 2.19% 2.96% 3.12% 2.82% 4.86% 2.87% 7.5%
2025/04/13 6.9% 3.78% 0.4% 2.52% 3.16% 4.9% 2.78% 4.67% 6.37% 0.96%
2025/04/14 8.97% 3.84% 0.52% 3.47% 3.75% 2.67% 2.73% 3.35% 2.77% 2.83%
2025/04/15 6.93% 4.09% 1.37% 5.55% 3.27% 2.59% 2.71% 3.42% 2.14% 2.28%
2025/04/16 7.57% 3.84% 1.01% 4.05% 3.55% 2.01% 2.74% 3.65% 2.12% 2.66%
2025/04/17 8.98% 3.04% 0.51% 4.12% 3.5% 3.44% 3.4% 4.89% 3.11% 2.61%
2025/04/18 6.64% 2.55% 1.71% 0.37% 1.89% 2.06% 2.67% 3.09% 1.72% 5.25%
2025/04/19 8.07% 3.77% 2.39% 2.29% 1.91% 4.99% 3.13% 2.71% 4.18% 3.74%
2025/04/20 7.88% 3.35% 2.45% 2.4% 2.36% 3.38% 2.53% 4% 3.56% 4.72%
2025/04/21 6.61% 3.13% 1.35% 2.7% 3.84% 4.84% 2.72% 3.5% 3.55% 2.66%
2025/04/22 8.31% 3.9% 0.98% 3.54% 2.84% 4.21% 2.78% 3.48% 1.42% 4.54%
2025/04/23 8.61% 4.98% 7.07% 3.21% 3.37% 5.15% 2.79% 3.36% 1.9% 2.11%
2025/04/24 4.53% 4.68% 3.76% 6.45% 3.57% 2.99% 2.98% 2.83% 1.97% 2.12%
2025/04/25 4.55% 4.53% 7.92% 1.23% 2.57% 5.14% 2.86% 2.75% 3.16% 0%
2025/04/26 7.72% 4.86% 7.24% 1.75% 2.07% 4.64% 3.78% 2.21% 3.18% 3.98%
2025/04/27 6.7% 4.2% 13.4% 2.15% 3.35% 3.91% 2.96% 2.82% 4.03% 3.1%
2025/04/28 4.93% 4.92% 5.68% 3.09% 2.99% 3.55% 3.26% 2.57% 2.63% 3.42%
2025/04/29 7.72% 5.24% 2.92% 3.66% 4.15% 4.5% 3.2% 3.07% 2.16% 0%
2025/04/30 5.89% 5.46% 5.3% 5.16% 3.99% 3.83% 3.07% 2.86% 1.99% 1.69%

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Shopify’s PPC spend fluctuated, peaking at 12.63% on April 9. FedEx’s share declined mid-month, while Containers First surged late April. Kent Removals saw a mid-month peak, and Fast Courier maintained steady growth. ShipStation and MyUS showed consistent trends, with Shipito and Interparcel experiencing varied fluctuations. Dropship.io had notable spikes early and mid-month.

Market Exposure

Competitor Count for AUS Logistics Shipping Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 437
2025/04/02 422
2025/04/03 426
2025/04/04 439
2025/04/05 434
2025/04/06 420
2025/04/07 424
2025/04/08 412
2025/04/09 396
2025/04/10 393
2025/04/11 399
2025/04/12 392
2025/04/13 397
2025/04/14 417
2025/04/15 395
2025/04/16 398
2025/04/17 381
2025/04/18 383
2025/04/19 405
2025/04/20 397
2025/04/21 386
2025/04/22 371
2025/04/23 389
2025/04/24 404
2025/04/25 408
2025/04/26 405
2025/04/27 409
2025/04/28 404
2025/04/29 425
2025/04/30 410

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April began with 437 advertisers, fluctuating throughout the month. Mid-month saw a dip to 371 on April 22, but it rebounded to 410 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Logistics Shipping Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
containersfirst.com.au 2.04%
myus.com 0.64%
shipstation.com 0.43%
interparcel.com 0.31%
transdirect.com.au 0.25%
shipito.com -0.19%
startrack.com.au -0.25%
shippit.com -0.27%
fedex.com -2.18%
auspost.com.au -2.62%

Copyright © Adthena. All rights reserved.

Containersfirst.com.au surged with a 2.04% increase, while auspost.com.au dropped by 2.62%.

Campaign Efficiency

AUS Logistics Shipping Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date auspost.com.au fedex.com containersfirst.com.au shopify.com fastcourier.com.au shipstation.com interparcel.com myus.com tigershippingcontainers.com.au packsend.com.au
2025/04/01 30.09% 9.83% 0.24% 3.32% 3.35% 1.58% 2.24% 2.1% 3.62% 4.72%
2025/04/02 11.81% 13.63% 0.14% 4.07% 3.73% 1.53% 2.38% 2.48% 5.04% 3.9%
2025/04/03 35.04% 10.44% 0.99% 2.51% 3.12% 0.58% 1.53% 1.49% 3.96% 1.11%
2025/04/04 22.89% 11.88% 1% 2.73% 1.86% 1.47% 1.38% 2.09% 3.18% 1.9%
2025/04/05 39.13% 9.55% 0.59% 2.84% 2.33% 1.78% 1.27% 1.76% 0.29% 1.48%
2025/04/06 38.84% 7.01% 0.13% 2.54% 1.1% 2.1% 2.3% 1.55% 0.23% 1.79%
2025/04/07 14.09% 14.34% 0.45% 5.15% 2.97% 2.01% 2.78% 2.41% 3.56% 2.39%
2025/04/08 13.41% 13.9% 0.37% 4.67% 3.88% 2.64% 1.66% 1.91% 2.93% 2.32%
2025/04/09 24.2% 11.05% 0.7% 6.52% 2.96% 2.05% 1.82% 2.52% 3.01% 1.12%
2025/04/10 24.1% 10.66% 0.48% 3.52% 2.46% 2.22% 2.42% 2.12% 3.46% 1.52%
2025/04/11 33% 8.16% 0.55% 3.15% 2.97% 2.61% 2.01% 1.48% 2.93% 1.68%
2025/04/12 24.24% 9.79% 0.04% 3.23% 2.44% 1.68% 2.32% 1.97% 0.26% 4.66%
2025/04/13 15.76% 9.86% 0.4% 4.04% 2.32% 3.04% 6.71% 2.2% 0.27% 3.2%
2025/04/14 29.29% 8.34% 0.36% 4.44% 2.26% 1.86% 2.11% 1.59% 2.3% 2.02%
2025/04/15 30.08% 8.79% 1.08% 3.7% 2.19% 1.49% 1.67% 1.83% 1.76% 3.21%
2025/04/16 13.28% 11.39% 0.91% 4.65% 2.99% 1.07% 2.08% 2.23% 3.41% 2.9%
2025/04/17 25.18% 7.51% 0.29% 5.53% 2.39% 1.8% 2.56% 2.56% 3.1% 1.59%
2025/04/18 51.97% 5.41% 0.77% 2.58% 0.84% 0.69% 0.99% 1.28% 4.6% 1.12%
2025/04/19 44.36% 4.64% 1.41% 3.2% 1.2% 2.56% 3.29% 1.77% 0.2% 2.66%
2025/04/20 30.88% 7.15% 1.93% 3.76% 1.59% 1.77% 4.03% 1.6% 0.68% 1.88%
2025/04/21 1.46% 8.27% 1.4% 4.84% 3.41% 4.4% 4% 2.47% 2.26% 2.42%
2025/04/22 10.77% 10.77% 1.01% 5.59% 2.6% 3.15% 1.44% 2.52% 2.31% 1.37%
2025/04/23 10.32% 10.71% 6.73% 5.63% 2.97% 3.69% 1.86% 2.46% 2.38% 1.48%
2025/04/24 18.17% 10.75% 3.51% 2.72% 2.87% 2.07% 2.02% 2.26% 2.65% 1.72%
2025/04/25 16.79% 9.33% 7.61% 2.66% 1.93% 3.57% 2.84% 2.27% 2.89% 1.39%
2025/04/26 1.52% 11.61% 8.27% 4.97% 2.14% 4.03% 4.22% 3.47% 0.29% 2.83%
2025/04/27 19.83% 8.21% 11.54% 3.81% 2.28% 2.51% 3.84% 2.25% 0.5% 2.72%
2025/04/28 26.26% 8.07% 4.86% 2.57% 1.93% 2.21% 2.47% 2.49% 2.2% 2.72%
2025/04/29 22.59% 10.33% 1.95% 4.45% 2.98% 2.83% 2.16% 2.34% 2.03% 1.61%
2025/04/30 16.71% 11.43% 4.59% 3.89% 2.95% 2.6% 2.5% 2.46% 2.28% 2.18%

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April saw auspost.com.au’s impression share fluctuate, peaking mid-month. FedEx maintained a steady presence, while containersfirst.com.au surged late. Shopify and fastcourier.com.au showed consistent activity. The month concluded with diverse performances.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Logistics Shipping Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Australia Post https://www.auspost.com.au

    Take Your Product To The World — Reduce Your Overseas Sending Costs And Make Sending Easier With An International Contract. Competitive Overseas Shipping Rates To Help Meet Your Customers’ Need For...

  2. 2
    Dropshipping in Australia - Dropship 90,000+ Products https://www.dropshippingxl.com › dropshipment › sign-up

    Sign Up On dropshippingXL For Easy & Hassle Free Dropshipping. Sign Up Today At 1 Euro/Day

  3. 3
    Dropshipping Alternative - $0 to $10,000/Month in 90 Days https://www.ecomcapital.com › ecom_capital

    Trusted by 1,500+ successful stores to deliver real results and lasting growth. Scale your...

  4. 4
    FedEx https://www.fedex.com

    FedEx Official Site — International shipping solutions to suit your business needs. Open an account. Worldwide...

  5. 5
    ShipStation Australia https://www.shipstation.com

    Ecommerce Shipping Platform — Automate Your Order Fulfilment & Delivery. Integrate With Popular Marketplaces & Couriers.

Copyright © Adthena. All rights reserved.

In the bustling world of logistics, top PPC ads reveal a tapestry of innovation and customer-centric solutions. Australia Post champions cost-effective international shipping, while dropshippingXL entices with a low-cost entry into dropshipping. EcomCapital promises rapid financial growth, FedEx offers tailored global solutions, and ShipStation automates e-commerce fulfillment.

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