AUS Media & Entertainment Digital Media - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Digital Media category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Media & Entertainment Digital Media brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
youtube.com	45.06
vimeo.com	17.54
audible.com.au	13.23
viagogo.com	6.42
gaia.com	5.58
amazon.com.au	3.01
spotify.com	2.13
instagram.com	2.07
temu.com	1.38
ticketmaster.com.au	0.63
others	2.95

In the PPC landscape, YouTube dominates with 45.06% click share, followed by Vimeo at 17.54%. Audible and Viagogo trail behind, while ‘others’ collectively hold 2.95%.

Market Exposure

Share of Spend for the top 10 AUS Media & Entertainment Digital Media brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	apple.com	vimeo.com	gaia.com	audible.com.au	viagogo.com	wetransfer.com	temu.com	forbes.com	amazon.com.au	youtube.com
2025/05/01	0.54%	36.16%	19.12%	4.64%	14.77%	0%	0.79%	1.68%	3.62%	0%
2025/05/02	1.64%	31.65%	15.4%	10.06%	12.72%	0%	0.67%	1.69%	2.31%	0%
2025/05/03	0.47%	28.35%	12.88%	20.54%	5.97%	0.79%	1.45%	1.76%	8.22%	0%
2025/05/04	0.49%	18.31%	10.49%	5.98%	6.67%	0.63%	0.63%	1.74%	3.39%	0%
2025/05/05	1.02%	28.38%	15.66%	3.19%	8.91%	1.57%	3.6%	1.28%	7.36%	0.97%
2025/05/06	0.57%	24.57%	11.01%	12.66%	7.09%	1.18%	1.33%	3.05%	3.61%	0%
2025/05/07	0.46%	24.33%	12.98%	17.95%	9.56%	2.19%	2.7%	3.91%	3.83%	0%
2025/05/08	1.01%	25.91%	14.36%	12.28%	8.17%	1.77%	2.4%	3.7%	6.8%	0%
2025/05/09	2.18%	33.29%	8.46%	6.88%	6.65%	1.68%	2.32%	3.23%	8.46%	0%
2025/05/10	1.83%	26.42%	14.02%	17.09%	5.63%	1.61%	1.67%	2.07%	3.74%	0%
2025/05/11	1.74%	27.57%	12.78%	1.18%	8.23%	1.58%	3.68%	4.98%	3.22%	0%
2025/05/12	1%	23.97%	14.64%	19.31%	7.1%	1.73%	1.73%	3.33%	6.54%	0%
2025/05/13	0.06%	2.54%	1.36%	1.54%	0.66%	0.18%	0.2%	0.3%	0.62%	89.75%
2025/05/14	0.18%	23.49%	13.87%	11.91%	5.57%	1.39%	1.72%	5.32%	6.59%	0.86%
2025/05/15	0.16%	30.11%	14.41%	6.62%	4.24%	2.51%	4.24%	5.05%	6.93%	0%
2025/05/16	0.07%	20.08%	10.93%	21.44%	5.09%	1.9%	2.28%	1.67%	4.51%	0.68%
2025/05/17	0.32%	26.23%	12.5%	16.12%	5.61%	1.96%	3.71%	2.44%	4.5%	0%
2025/05/18	0.11%	27.55%	14.39%	10.55%	5.71%	2.7%	2.53%	4.29%	6.78%	0.89%
2025/05/19	0.12%	28.21%	14.81%	18.19%	4.86%	1.76%	1.86%	2.48%	6.85%	0%
2025/05/20	0.1%	27.64%	15.17%	13.56%	6.02%	3.06%	2.67%	2.4%	7.94%	0%
2025/05/21	0.39%	27.89%	7.91%	16.07%	8.45%	3.29%	3.54%	2.24%	5.95%	2.94%
2025/05/22	0.4%	29.98%	16.31%	0.01%	8.7%	2.89%	3.1%	2.09%	8.49%	0%
2025/05/23	0.35%	27.94%	16.37%	2.68%	7.62%	3.2%	4.04%	3.01%	6.98%	0%
2025/05/24	0.11%	22.78%	11.23%	16.86%	6.03%	3.47%	0.69%	1.62%	5.29%	0.8%
2025/05/25	0.09%	28.08%	15.6%	14.02%	5.12%	5.97%	1.45%	1.88%	5.84%	0%
2025/05/26	0.06%	25.55%	13.73%	21.39%	4.51%	1.84%	2.5%	3.79%	7.19%	0%
2025/05/27	0.06%	32.53%	18.11%	8.84%	5.95%	2.82%	0.79%	4.1%	5.76%	0%
2025/05/28	0.04%	2.59%	1.22%	0.28%	0.45%	0.37%	0.16%	0.18%	0.41%	91.4%
2025/05/29	0.01%	35.94%	20.26%	3.31%	6.65%	5.63%	0.96%	1.98%	5.94%	0%
2025/05/30	0%	2.43%	1.37%	2.17%	0.45%	0.35%	0.24%	0.07%	0.64%	90.74%
2025/05/31	27.9%	21.1%	13.64%	6.66%	4.48%	4.39%	2.27%	1.97%	1.95%	0%

In May 2025, YouTube’s PPC spend share fluctuated dramatically, peaking at 91.40% on May 28. Apple saw a significant spike to 27.90% on May 31. Vimeo maintained a steady presence, while Gaia and Audible experienced notable mid-month dips. Viagogo, WeTransfer, and Temu showed consistent activity, with Forbes and Amazon.com.au ending the month with modest shares.

Market Exposure

Competitor Count for AUS Media & Entertainment Digital Media

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/05/01	89
2025/05/02	104
2025/05/03	92
2025/05/04	88
2025/05/05	100
2025/05/06	102
2025/05/07	94
2025/05/08	87
2025/05/09	97
2025/05/10	90
2025/05/11	93
2025/05/12	100
2025/05/13	96
2025/05/14	102
2025/05/15	105
2025/05/16	124
2025/05/17	111
2025/05/18	107
2025/05/19	100
2025/05/20	94
2025/05/21	100
2025/05/22	110
2025/05/23	101
2025/05/24	95
2025/05/25	93
2025/05/26	89
2025/05/27	92
2025/05/28	84
2025/05/29	85
2025/05/30	89
2025/05/31	79

May began with 89 advertisers, peaking at 124 mid-month. A decline followed, ending with 79.

Campaign Efficiency

Market Loss & Market Gains for AUS Media & Entertainment Digital Media

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
youtube.com	22.15%
ticketmaster.com.au	1.2%
videopro.com.au	0.21%
apple.com	0.15%
wetransfer.com	0.07%
viagogo.com	-2.39%
vimeo.com	-3.32%
spotify.com	-4.73%
instagram.com	-4.85%
audible.com.au	-5.09%

YouTube surged with a 22.15% click share increase, while Audible.com.au dropped by 5.09%.

Campaign Efficiency

AUS Media & Entertainment Digital Media Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	vimeo.com	amazon.com.au	temu.com	audible.com.au	gaia.com	viagogo.com	wetransfer.com	youtube.com	instagram.com	spotify.com
2025/05/01	30.9%	14.77%	4.36%	12.77%	11.14%	11.92%	0%	0%	0%	0%
2025/05/02	27.92%	6.56%	4.24%	21.53%	9.39%	10.77%	0%	0%	0%	0%
2025/05/03	22.04%	23.54%	7.69%	22.82%	6.53%	6.85%	1.38%	0%	0%	0%
2025/05/04	9.96%	4.87%	1.51%	5.75%	3.76%	3.74%	1.12%	0%	43.52%	19.38%
2025/05/05	23.3%	18.68%	16.35%	3.23%	8.43%	9.02%	0.79%	2.15%	0%	0%
2025/05/06	18.57%	8.68%	5.68%	11.8%	5.4%	6.61%	0.49%	0%	0%	31.8%
2025/05/07	21.38%	10.72%	13.37%	22.93%	7.5%	9.17%	1.08%	0%	0%	0%
2025/05/08	21.65%	17.74%	10.7%	18.21%	7.94%	8.5%	0.86%	0%	0%	0%
2025/05/09	26.38%	22.75%	9.46%	6.84%	4.48%	7.52%	0.76%	0%	0%	0%
2025/05/10	25.02%	11.53%	6.64%	19.68%	8.58%	7.87%	0.85%	0%	0%	0%
2025/05/11	25.15%	12.61%	19.28%	3.24%	7.41%	9.06%	0.88%	0%	0%	0%
2025/05/12	19.33%	15.21%	6.73%	28.8%	7.52%	7.47%	0.87%	0%	0%	0%
2025/05/13	3.48%	2.74%	1.33%	3.64%	1.19%	1.18%	0.15%	83.5%	0%	0%
2025/05/14	20.49%	17.57%	7.18%	15.24%	7.84%	7.19%	0.88%	2%	0%	0%
2025/05/15	24.94%	18.05%	18.65%	6.66%	7.63%	5.99%	1.26%	0%	0%	0%
2025/05/16	14.35%	9.62%	7.76%	22.98%	5.01%	4.38%	0.81%	1.28%	0%	21.14%
2025/05/17	20.1%	11.22%	14.47%	21.32%	6.1%	5.67%	0.83%	0%	0%	0%
2025/05/18	22.83%	17.16%	10.64%	17.73%	7.73%	6.28%	1.22%	1.97%	0%	0%
2025/05/19	26.39%	22.45%	8.27%	14.41%	8.9%	6.68%	0.86%	0%	0%	0%
2025/05/20	22.37%	22.21%	10.82%	14.98%	7.84%	6.37%	1.27%	0%	0%	0%
2025/05/21	21.11%	13.5%	15.18%	14.66%	3.84%	7.19%	1.29%	5.88%	0%	2.57%
2025/05/22	25.4%	24.05%	13.43%	0%	8.82%	8.27%	1.4%	0%	0%	0%
2025/05/23	22.45%	20.92%	16.74%	6.37%	8.33%	7.29%	1.51%	0%	0%	0%
2025/05/24	20.83%	10.34%	1.3%	23.13%	6.62%	6.62%	1.6%	1.93%	0%	0%
2025/05/25	27.24%	18.26%	4.82%	15.83%	9.61%	7.2%	3.09%	0%	0%	0%
2025/05/26	19.02%	18.6%	9.26%	30.47%	6.56%	4.92%	0.8%	0%	0%	0%
2025/05/27	33.95%	13.14%	2.13%	13.98%	12.2%	9.15%	1.65%	0%	0%	0%
2025/05/28	3.64%	1.21%	0.98%	0.47%	1.08%	0.93%	0.27%	87.03%	0%	0%
2025/05/29	37.33%	12.91%	2.46%	10.16%	13.29%	9.97%	3.15%	0%	0%	0%
2025/05/30	3.39%	2.64%	1.66%	4.14%	1.2%	0.9%	0.26%	84.66%	0%	0%
2025/05/31	19.5%	12.46%	10.58%	9.05%	7.89%	5.92%	2.04%	0%	0%	0%

In May 2025, YouTube’s impression share fluctuated dramatically, peaking at 87.03% on May 28. Vimeo maintained a steady presence, while Instagram and Amazon saw varied trends. Audible and Gaia experienced moderate fluctuations, with Audible peaking at 30.47% on May 26. Temu and Viagogo showed minor variations, and Spotify had a notable drop on May 21. WeTransfer remained consistently low. The month concluded with YouTube dominating the impression share.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Media & Entertainment Digital Media

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
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2
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Music — Spotify is a digital music service that gives you access to songs by The Kid Nido! Listen to The Kid Nido on Spotify! Highlights: Podcasts Available, Mobile App Available.
4
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5
YouTube https://www.youtube.com
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Adobe’s ad invites creators to explore video editing with Premiere Pro, emphasizing creativity and experimentation. Instagram’s ad highlights connection and sharing love through visuals. Spotify promotes exclusive music access, while Vimeo offers a trusted video marketing platform. YouTube encourages discovery and entertainment across diverse interests.

Frequently Asked Questions

Why is the AUS Media & Entertainment Digital Media May 2025 Report useful and how should I use it?

Why is the AUS Media & Entertainment Digital Media May 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Media & Entertainment Digital Media May 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Media & Entertainment Digital Media May 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
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The AUS Media & Entertainment Digital Media May 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Media & Entertainment Digital Media May 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Media & Entertainment Digital Media May 2025 Report for?

The AUS Media & Entertainment Digital Media May 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

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AUS Media & Entertainment Digital Media - PPC Market Share Analysis May 2025

Share of Clicks for top 10 AUS Media & Entertainment Digital Media brands

Share of Spend for the top 10 AUS Media & Entertainment Digital Media brands

Competitor Count for AUS Media & Entertainment Digital Media

Market Loss & Market Gains for AUS Media & Entertainment Digital Media

AUS Media & Entertainment Digital Media Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Media & Entertainment Digital Media

Frequently Asked Questions

Why is the AUS Media & Entertainment Digital Media May 2025 Report useful and how should I use it?

Why is the AUS Media & Entertainment Digital Media May 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the AUS Media & Entertainment Digital Media May 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this AUS Media & Entertainment Digital Media May 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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