Why is the AUS Media & Entertainment Digital Media May 2026 Report useful and how should I use it?

Why is the AUS Media & Entertainment Digital Media May 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Media & Entertainment Digital Media May 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Media & Entertainment Digital Media May 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Media & Entertainment Digital Media May 2026 Report?

The AUS Media & Entertainment Digital Media May 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Media & Entertainment Digital Media May 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Media & Entertainment Digital Media May 2026 Report for?

The AUS Media & Entertainment Digital Media May 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Media & Entertainment Digital Media - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Digital Media category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Media & Entertainment Digital Media AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	14.1040462428
	85.8959537572

14%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	5
	95

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	7%
Transactional	1%
Navigational	1%
Seasonal	0%
Local	0%
Problem Solving	0%

Market Exposure

Share of Clicks for top 10 AUS Media & Entertainment Digital Media brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
youtube.com	76.73
reddit.com	5.74
audible.com.au	5.59
spotify.com	3.29
ticketmaster.com.au	2.89
viagogo.com	2.35
gaia.com	1.01
artlist.io	1
amazon.com.au	0.8
temu.com	0.15
others	0.45

youtube.com - 76.73%
reddit.com - 5.74%
audible.com.au - 5.59%
spotify.com - 3.29%
ticketmaster.com.au - 2.89%
viagogo.com - 2.35%
gaia.com - 1.01%
artlist.io - 1%
amazon.com.au - 0.8%
temu.com - 0.15%
others - 0.45%

In the PPC landscape, YouTube dominates with 76.73% click share, overshadowing others at 45%. Reddit and Audible follow, while smaller players like Temu and Artlist contribute modestly.

Market Exposure

Share of Spend for the top 10 AUS Media & Entertainment Digital Media brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	youtube.com	audible.com.au	gaia.com	viagogo.com	amazon.com.au	ticketmaster.com.au	reddit.com	spotify.com	artlist.io	musicbed.com
2026/05/01	0%	3.61%	1.75%	2.18%	1.04%	2.26%	83.47%	0%	2.94%	0.65%
2026/05/02	0%	48.42%	5.69%	7.96%	5.28%	0%	0%	9.35%	9.84%	4.05%
2026/05/03	0%	55.89%	3.4%	7.58%	5.17%	0%	0%	9.15%	11.37%	2.26%
2026/05/04	0%	8.82%	1.06%	1.04%	0.43%	0%	84.94%	0%	1.68%	0.46%
2026/05/05	0%	53.91%	9.87%	8.63%	2.84%	1.18%	0%	0%	11.95%	4.51%
2026/05/06	0%	3.52%	0.46%	0.51%	0.2%	0.81%	92.07%	0.68%	0.84%	0.25%
2026/05/07	26.14%	10.73%	1.37%	1.38%	0.99%	0.37%	54.78%	0%	1.85%	0.8%
2026/05/08	0%	12.72%	1.66%	1.9%	0.37%	2.4%	75.54%	0%	2.98%	0.83%
2026/05/09	74.02%	11.74%	2.89%	2.27%	1.4%	0.69%	0%	0%	3.21%	0.38%
2026/05/10	34.12%	5.07%	1.33%	6.86%	0.74%	0.16%	47.67%	0%	1.88%	0.52%
2026/05/11	57.82%	24.81%	3.85%	3.46%	0.61%	0%	0%	0%	4.17%	1%
2026/05/12	0%	44.67%	8.18%	7.35%	4.1%	11.24%	0%	0%	10.72%	3.2%
2026/05/13	0%	53.39%	8.72%	8.3%	3.55%	0%	0%	0%	12.81%	2.55%
2026/05/14	0%	55.62%	11.34%	7.64%	3.53%	0%	0%	0%	11.44%	1.48%
2026/05/15	0%	11.74%	2.15%	1.74%	0.98%	0.51%	76.86%	0%	2.39%	0.56%
2026/05/16	0%	4.27%	1.22%	3.59%	0.77%	0%	87.19%	0%	1.17%	0.4%
2026/05/17	0%	6.67%	1.22%	0.96%	0.83%	0%	87.29%	0%	1.63%	0.32%
2026/05/18	0%	53.12%	9.4%	8.29%	1.5%	1.26%	0%	0%	14.88%	3.44%
2026/05/19	0%	48.92%	12.06%	7.36%	5.33%	1.44%	0%	0%	11.25%	3.93%
2026/05/20	0%	50.68%	10.06%	8.54%	4.76%	2.4%	0%	0%	12.42%	4.59%
2026/05/21	0%	12.54%	1.99%	1.79%	1.18%	1.01%	71.05%	4.27%	2.81%	1.04%
2026/05/22	0%	11.1%	2.14%	1.87%	0.71%	1.34%	76.57%	0%	3.02%	0.56%
2026/05/23	0%	4.81%	1.19%	0.96%	0.45%	0.14%	84.76%	6.25%	0%	0%
2026/05/24	0%	4.25%	1.27%	1.08%	0.72%	0.3%	90.72%	0%	0%	0%
2026/05/25	71.19%	16.3%	4.17%	3.75%	1.36%	0%	0%	0%	0%	0%
2026/05/26	0%	65.15%	6.07%	7.81%	2.13%	2.14%	0%	0%	0%	0%
2026/05/27	0%	68%	8.41%	7.55%	3.13%	2.01%	0%	0%	0%	0%
2026/05/28	0%	58.07%	7.97%	5.76%	3.89%	2.85%	0%	0%	9.64%	4.16%
2026/05/29	0%	15.05%	2.06%	1.39%	0.56%	0.99%	73.79%	0%	2.5%	1.08%
2026/05/30	49.7%	29.12%	5.83%	4.44%	1.64%	2.78%	0%	0%	0%	0%
2026/05/31	72.58%	13.81%	3.08%	2.77%	2.05%	0.74%	0%	0%	0%	0%

youtube.com
audible.com.au
gaia.com
viagogo.com
amazon.com.au
ticketmaster.com.au
reddit.com
spotify.com
artlist.io
musicbed.com

Reddit’s PPC spend fluctuated, peaking at 92.07 on May 6, then stabilizing. YouTube saw a late surge, ending at 72.58. Audible’s spend was erratic, with a notable spike on May 26.

Market Exposure

Competitor Count for AUS Media & Entertainment Digital Media

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/05/01	56
2026/05/02	52
2026/05/03	49
2026/05/04	52
2026/05/05	52
2026/05/06	52
2026/05/07	58
2026/05/08	59
2026/05/09	57
2026/05/10	64
2026/05/11	58
2026/05/12	55
2026/05/13	58
2026/05/14	54
2026/05/15	55
2026/05/16	62
2026/05/17	64
2026/05/18	63
2026/05/19	63
2026/05/20	64
2026/05/21	74
2026/05/22	74
2026/05/23	71
2026/05/24	74
2026/05/25	62
2026/05/26	72
2026/05/27	73
2026/05/28	75
2026/05/29	85
2026/05/30	74
2026/05/31	90

May began with 56 advertisers, dipping to 49 by the 3rd. A steady rise followed, peaking at 90 on the 31st.

Campaign Efficiency

Market Loss & Market Gains for AUS Media & Entertainment Digital Media

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
spotify.com	5.32%
audible.com.au	2.15%
ticketmaster.com.au	1.91%
viagogo.com	0.79%
gaia.com	0.43%
elevenlabs.io	-0.01%
streamyard.com	-0.02%
artlist.io	-0.23%
reddit.com	-1.6%
youtube.com	-9.24%

Spotify surged with a 5.32% click share increase, while YouTube faced a significant drop of 9.24%. Audible and Ticketmaster also saw positive gains, contrasting Reddit’s decline.

Campaign Efficiency

AUS Media & Entertainment Digital Media Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	youtube.com	audible.com.au	ticketmaster.com.au	amazon.com.au	temu.com	viagogo.com	gaia.com	spotify.com	reddit.com	artlist.io
2026/05/01	0%	18.18%	13.45%	9.21%	0.89%	6.47%	2.16%	0%	41.07%	4.05%
2026/05/02	0%	20.36%	0%	14.61%	1.87%	7.24%	3.03%	37.51%	0%	3.93%
2026/05/03	0%	24.77%	0%	15.05%	2.86%	6.99%	1.87%	38.63%	0%	4.67%
2026/05/04	0%	17.36%	0%	5.77%	1.18%	4.25%	2.65%	0%	57.52%	3.03%
2026/05/05	0%	37.9%	14.01%	8.59%	0.13%	12.64%	9.01%	0%	0%	7.89%
2026/05/06	0%	6.69%	9.9%	2.56%	0.62%	2.08%	1.19%	12.34%	60.5%	1.49%
2026/05/07	85.7%	2.67%	1.55%	1.8%	0.66%	0.75%	0.44%	0%	4.75%	0.44%
2026/05/08	0%	18.39%	18.7%	5.34%	1.57%	6%	3.01%	0%	38.09%	4.01%
2026/05/09	94.71%	1.13%	1.14%	1.04%	0.28%	0.48%	0.37%	0%	0%	0.3%
2026/05/10	90.5%	1.08%	0.55%	1.07%	0.47%	1.55%	0.35%	0%	3.34%	0.35%
2026/05/11	93.57%	2.71%	0%	0.74%	0.21%	0.82%	0.55%	0%	0%	0.41%
2026/05/12	0%	21.75%	40.22%	10.73%	0.56%	7.74%	5.17%	0%	0%	4.85%
2026/05/13	0%	40.19%	0%	14.47%	2.83%	12.51%	8.36%	0%	0%	8.96%
2026/05/14	0%	44.09%	0%	11%	2.34%	12.94%	11.53%	0%	0%	8.65%
2026/05/15	0%	17.68%	13.08%	8.71%	0.06%	5.9%	4.21%	0%	39.95%	3.42%
2026/05/16	0%	8.34%	0%	9.37%	3.56%	8.64%	3.12%	0%	59.23%	2.14%
2026/05/17	0%	13.65%	0%	9.77%	1.92%	4.25%	3.25%	0%	61.67%	3.04%
2026/05/18	0%	35.53%	14.45%	7.13%	1.99%	12.17%	8.13%	0%	0%	9.29%
2026/05/19	0%	28.95%	14.72%	17.88%	3.81%	10.62%	9.47%	0%	0%	6.51%
2026/05/20	0%	28.59%	23.26%	14.81%	2.98%	9.79%	7.48%	0%	0%	6.54%
2026/05/21	0%	12.13%	3.8%	7.36%	2.35%	3.65%	2.44%	38.32%	23.19%	2.45%
2026/05/22	0%	16.36%	13.29%	8.91%	1.74%	6%	4.27%	0%	40.61%	4.27%
2026/05/23	0%	4.44%	2.26%	3.03%	0.87%	2.04%	1.45%	56.25%	27.59%	0%
2026/05/24	0%	7.41%	9.88%	8.44%	1.9%	4.16%	3.18%	0%	60.35%	0%
2026/05/25	95.8%	1.49%	0%	0.7%	0.12%	0.84%	0.56%	0%	0%	0%
2026/05/26	0%	41.69%	22.61%	9.11%	0.24%	10.2%	5%	0%	0%	0%
2026/05/27	0%	39.23%	19.71%	12.67%	3.2%	9.48%	6.34%	0%	0%	0%
2026/05/28	0%	32.06%	26.08%	12.79%	1.27%	7.32%	5.59%	0%	0%	4.89%
2026/05/29	0%	19.9%	21.58%	4.71%	3.44%	3.89%	3.47%	0%	32.97%	3.04%
2026/05/30	85.57%	3.87%	6.21%	0.98%	0.23%	1.21%	1%	0%	0%	0%
2026/05/31	94.56%	1.26%	1.14%	0.84%	0.64%	0.55%	0.37%	0%	0%	0%

youtube.com
audible.com.au
ticketmaster.com.au
amazon.com.au
temu.com
viagogo.com
gaia.com
spotify.com
reddit.com
artlist.io

YouTube dominated May with a peak impression share of 95.8% on the 25th. Spotify saw a notable rise to 56.25% on the 23rd. Reddit fluctuated, peaking at 61.67% on the 17th. The month concluded with YouTube leading at 94.56%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Media & Entertainment Digital Media

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for AUS Media & Entertainment Digital Media - Last month

1
Generate Any AI Voice https://start.elevenlabs.io
Realtime AI Voice Changer — Generate any voice imaginable. Trusted by 7.5M+ creators & brands. Try free now. Transform your...
2
Engage over 100k communities https://ads.reddit.com
Advertise on Reddit — 90% of users trust Reddit to learn about new products and brands. Start advertising today!
3
Playlists for Every Mood | Hours of Relaxing Music https://open.spotify.com › lullify
Browse a digital music service that gives you access to millions of songs. Multitude of Playlists to choose from for just about every mood and moment in your life.
4
#1 Recording Studio https://www.streamyard.com
Record and stream — Record high-quality videos directly in your browser. No downloads required. Capture local audio and video recordings with zero lag.
5
YouTube https://www.youtube.com
Official YouTube Platform — Watch viral shorts, music & shows — all from the official YouTube experience. Stream trending YouTube videos daily. Discover what’s new on the official site.

In the realm of Google PPC, Elevenlabs.io captivates with AI voice innovation, while Reddit.com builds trust across 100,000 communities. Spotify.com curates moods with endless playlists, Streamyard.com offers seamless recording, and YouTube.com remains the hub for viral content.

Frequently Asked Questions

Why is the AUS Media & Entertainment Digital Media May 2026 Report useful and how should I use it?

Why is the AUS Media & Entertainment Digital Media May 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Media & Entertainment Digital Media May 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Media & Entertainment Digital Media May 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Media & Entertainment Digital Media May 2026 Report?

The AUS Media & Entertainment Digital Media May 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Media & Entertainment Digital Media May 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Media & Entertainment Digital Media May 2026 Report for?

The AUS Media & Entertainment Digital Media May 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Media & Entertainment Digital Media - PPC Market Share Analysis May 2026