AUS Media & Entertainment Digital Media - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Digital Media category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Media & Entertainment Digital Media AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	16.0887274328
	83.9112725672

16%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	5
	95

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	4%
Transactional	0%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	1%

Market Exposure

Share of Clicks for top 10 AUS Media & Entertainment Digital Media brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
youtube.com	57.77
spotify.com	8.89
reddit.com	8.35
viagogo.com	7.36
ticketmaster.com.au	6.2
amazon.com.au	4.03
gaia.com	2.69
temu.com	1.6
artlist.io	0.8
mtcgame.com	0.36
others	1.95

youtube.com - 57.77%
spotify.com - 8.89%
reddit.com - 8.35%
viagogo.com - 7.36%
ticketmaster.com.au - 6.2%
amazon.com.au - 4.03%
gaia.com - 2.69%
temu.com - 1.6%
artlist.io - 0.8%
mtcgame.com - 0.36%
others - 1.95%

In the PPC landscape, YouTube dominates with 57.77% click share, overshadowing Spotify’s 8.89% and Reddit’s 8.35%. Meanwhile, ‘others’ collectively hold 1.95%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Media & Entertainment Digital Media brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	reddit.com	spotify.com	gaia.com	ticketmaster.com.au	viagogo.com	amazon.com.au	scorptec.com.au	temu.com	youtube.com	artlist.io
2026/02/01	0%	0%	24.63%	2.05%	20.15%	18.35%	4.24%	5.2%	0%	0%
2026/02/02	0%	0%	13.43%	0%	17.55%	18.78%	4.2%	24.18%	0%	0%
2026/02/03	0%	0%	13.14%	0%	22.77%	25.36%	0.78%	5.56%	0%	0.05%
2026/02/04	93.04%	0%	1.65%	0%	1.63%	0.86%	0.29%	0.96%	0%	0%
2026/02/05	0%	0%	19.74%	24.33%	17.25%	9.16%	3.03%	9.18%	0%	0.03%
2026/02/06	0%	0%	23.53%	0%	22.68%	19.58%	4.6%	14.61%	0%	0.03%
2026/02/07	0%	18.27%	13.07%	4.11%	11.97%	16.52%	2.77%	7.23%	0%	0.02%
2026/02/08	0%	0%	18.81%	21.08%	17.23%	10.36%	0.57%	7.97%	0%	0.02%
2026/02/09	89.17%	0%	2.39%	0.38%	2.19%	1.83%	0.29%	1.39%	0%	0%
2026/02/10	92.9%	0%	1.25%	1.29%	1.14%	1.13%	0.11%	0.16%	0%	0%
2026/02/11	0%	0%	9.25%	13.56%	22.16%	9.54%	0.36%	5.13%	0%	0.03%
2026/02/12	85.79%	0%	1.85%	0%	2.11%	1.86%	0.56%	0.93%	0%	3.63%
2026/02/13	0%	0%	23.53%	0%	22.68%	19.58%	4.6%	14.61%	0%	0.03%
2026/02/14	0%	18.27%	13.07%	4.11%	11.97%	16.52%	2.77%	7.23%	0%	0.02%
2026/02/15	0%	0%	18.8%	21.07%	17.22%	10.36%	0.57%	7.97%	0%	0.02%
2026/02/16	89.16%	0%	2.39%	0.38%	2.19%	1.83%	0.29%	1.39%	0%	0%
2026/02/17	0%	0%	22.42%	0%	24.52%	29.66%	3.3%	2.47%	0%	0%
2026/02/18	0%	38.43%	12.32%	0%	18.02%	7.07%	2.91%	3.08%	0%	0%
2026/02/19	0%	0%	21.15%	17.06%	19.38%	21.75%	3.2%	5.29%	0%	0%
2026/02/20	0%	0%	32.57%	0%	17.24%	24.37%	0.05%	4.99%	0%	0%
2026/02/21	0%	0%	7.6%	6.13%	6.87%	4.94%	0.01%	1.62%	68.97%	0%
2026/02/22	0%	28.52%	19.2%	0%	18.37%	19.78%	1.85%	0.96%	0%	0%
2026/02/23	0%	8.01%	2.7%	0%	2.58%	2.15%	0.13%	0.12%	77.98%	4.51%
2026/02/24	0%	22.33%	13.15%	0%	13.05%	7.43%	1.47%	1.15%	0%	21.62%
2026/02/25	0%	22.23%	15.9%	0%	13%	12.56%	2.4%	1.2%	0%	19.56%
2026/02/26	93.18%	0%	1.18%	1.2%	1.15%	0.55%	0%	0.01%	0%	1.97%
2026/02/27	0%	34.76%	11.7%	0%	11%	11%	1.13%	1%	0%	16.83%
2026/02/28	87.6%	3.29%	2.21%	2.06%	1.69%	1.46%	0.5%	0.03%	0%	0%

reddit.com
spotify.com
gaia.com
ticketmaster.com.au
viagogo.com
amazon.com.au
scorptec.com.au
temu.com
youtube.com
artlist.io

In February 2026, Reddit’s PPC spend fluctuated, peaking at 93.18 on the 26th. YouTube saw a rise, reaching 77.98 on the 23rd. Artlist.io’s spend surged mid-month, hitting 21.62 on the 24th. Spotify’s spend peaked at 38.43 on the 18th. Gaia.com experienced a high of 32.57 on the 20th. Ticketmaster.com.au’s spend was highest at 24.33 on the 5th. Viagogo.com peaked at 24.52 on the 17th. Amazon.com.au’s spend reached 29.66 on the 17th. Scorptec.com.au’s spend was relatively stable, peaking at 4.6 on the 6th. Temu.com saw a high of 24.18 on the 2nd. The month concluded with varied spend patterns across domains.

Market Exposure

Competitor Count for AUS Media & Entertainment Digital Media

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	68
2026/02/02	67
2026/02/03	66
2026/02/04	72
2026/02/05	73
2026/02/06	64
2026/02/07	74
2026/02/08	76
2026/02/09	78
2026/02/10	78
2026/02/11	79
2026/02/12	78
2026/02/13	64
2026/02/14	74
2026/02/15	76
2026/02/16	78
2026/02/17	59
2026/02/18	55
2026/02/19	61
2026/02/20	54
2026/02/21	56
2026/02/22	57
2026/02/23	60
2026/02/24	62
2026/02/25	57
2026/02/26	58
2026/02/27	59
2026/02/28	54

February began with 68 advertisers, peaking at 79 mid-month. A decline followed, ending at 54.

Campaign Efficiency

Market Loss & Market Gains for AUS Media & Entertainment Digital Media

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
youtube.com	72.47%
spotify.com	1.16%
artlist.io	0.1%
istockphoto.com	0%
evernote.com	0%
temu.com	-5.5%
amazon.com.au	-9.6%
ticketmaster.com.au	-13.93%
viagogo.com	-14.13%
reddit.com	-19.02%

YouTube surged with a 72.47% click share increase, while Reddit plummeted by 19.02%. Spotify saw a modest rise of 1.16%, contrasting with Viagogo’s 14.13% drop.

Campaign Efficiency

AUS Media & Entertainment Digital Media Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	reddit.com	spotify.com	ticketmaster.com.au	amazon.com.au	viagogo.com	gaia.com	scorptec.com.au	temu.com	youtube.com	mtcgame.com
2026/02/01	0%	0%	8.41%	27.51%	12.12%	8.1%	5.57%	13.74%	0%	3.54%
2026/02/02	0%	0%	0%	23.53%	6.8%	3.57%	5.95%	43.63%	0%	5.52%
2026/02/03	0%	0%	0%	44.65%	17.74%	5.93%	2.79%	17.57%	0%	0%
2026/02/04	49.71%	0%	0%	13.52%	5.87%	4.22%	3.35%	15.92%	0%	2.11%
2026/02/05	0%	0%	25.88%	20.43%	8.48%	6.8%	4.76%	20.88%	0%	0%
2026/02/06	0%	0%	0%	31.72%	13.64%	9.12%	4.52%	32.1%	0%	0%
2026/02/07	0%	21.68%	8.71%	24.65%	6.28%	4.2%	2.89%	15.16%	0%	5.25%
2026/02/08	0%	0%	26.7%	16.7%	9.62%	6.43%	1.47%	18.37%	0%	10.45%
2026/02/09	34.82%	0%	4.68%	18.38%	6.74%	4.51%	2.07%	17.92%	0%	4.22%
2026/02/10	49.93%	0%	16.78%	10.19%	4.83%	3.23%	0.74%	2.69%	0%	4.44%
2026/02/11	0%	0%	17.45%	17.71%	12.57%	3.15%	0.96%	11.8%	0%	8.41%
2026/02/12	36.49%	0%	0%	18.54%	7.07%	3.84%	4.33%	13.12%	0%	0%
2026/02/13	0%	0%	0%	31.72%	13.64%	9.12%	4.52%	32.1%	0%	0%
2026/02/14	0%	21.68%	8.71%	24.65%	6.28%	4.2%	2.89%	15.16%	0%	5.25%
2026/02/15	0%	0%	26.7%	16.7%	9.62%	6.43%	1.47%	18.37%	0%	10.45%
2026/02/16	34.82%	0%	4.68%	18.38%	6.74%	4.51%	2.07%	17.92%	0%	4.22%
2026/02/17	0%	0%	0%	48.51%	18.52%	10.73%	4.04%	6.94%	0%	0%
2026/02/18	0%	54.11%	0%	12.48%	9.79%	4.58%	3.6%	7.74%	0%	0%
2026/02/19	0%	0%	17.48%	36.97%	12.59%	8.42%	5.79%	14.2%	0%	0%
2026/02/20	0%	0%	0%	35.39%	23.3%	17.53%	0.14%	14.1%	0%	0%
2026/02/21	0%	0%	2.2%	2.47%	1.5%	1.06%	0.01%	1.48%	90.76%	0%
2026/02/22	0%	45.98%	0%	23.68%	12.48%	8.35%	2.04%	2.15%	0%	0%
2026/02/23	0%	3.77%	0%	0.76%	0.51%	0.34%	0.04%	0.09%	93.89%	0%
2026/02/24	0%	44.18%	0%	12.02%	12%	6.95%	2.01%	4.09%	0%	0%
2026/02/25	0%	39.91%	0%	20.51%	10.84%	7.73%	3.54%	3.65%	0%	0%
2026/02/26	64.97%	0%	13.1%	4.99%	6.29%	3.94%	0%	0.06%	0%	0%
2026/02/27	0%	60.28%	0%	14.81%	7.64%	5.47%	1.34%	2.74%	0%	0%
2026/02/28	35.06%	23.44%	18.84%	7.7%	5.94%	4.25%	3.12%	0.22%	0%	0%

reddit.com
spotify.com
ticketmaster.com.au
amazon.com.au
viagogo.com
gaia.com
scorptec.com.au
temu.com
youtube.com
mtcgame.com

In February 2026, YouTube dominated with a peak impression share of 93.89%. Reddit saw fluctuations, ending at 35.06%. Spotify’s share varied, peaking at 60.28%. Ticketmaster and Amazon experienced declines, while Viagogo and Gaia remained steady. Temu’s share dropped significantly by month’s end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Media & Entertainment Digital Media

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Media & Entertainment Digital Media - Last month

1
Low priced Streaming deck https://www.amazon.com.au
Shop Streaming deck — Get deals on Streaming Deck in Computer on Amazon. Browse & Discover Thousands of products. Read Customer Reviews and Find Best Sellers.
2
Engage over 100k communities | Grow your business with Reddit https://ads.reddit.com
Why Reddit Ads? Interest and keyword targeting across 16 billion real human conversations. Reach a younger & higher earning audience of 70 million+ daily users today.
3
Playlists for Every Mood - Playlists to Relax Your Mind https://open.spotify.com › lullify
Browse a digital music service that gives you access to millions of songs. Multitude of Playlists to choose from for just about every mood and moment in your life. Browse Your Library.
4
Make Your Own Blog https://www.wix.com
The Best Platform for Bloggers — Choose Your Blog Name, Design an Eye-Catching Site and Start Sharing Your Posts Instantly. The Leader in Website Creation | Create Your Free Website | Wix.com. All-in-one platform. Start for free.
5
Search YouTube - Start Watching Videos http://www.youtube.com
Start Watching Videos to Help Us Build a Feed of Videos You'll Love. Share your videos with friends, family, and the world.

In the digital landscape, Amazon entices with affordable streaming decks, while Reddit targets niche communities with its vast conversation network. Spotify offers mood-based playlists, Wix empowers bloggers with seamless site creation, and YouTube invites global video sharing.

Frequently Asked Questions

Why is the AUS Media & Entertainment Digital Media February 2026 Report useful and how should I use it?

Why is the AUS Media & Entertainment Digital Media February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Media & Entertainment Digital Media February 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Media & Entertainment Digital Media February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Media & Entertainment Digital Media February 2026 Report?

The AUS Media & Entertainment Digital Media February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Media & Entertainment Digital Media February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Media & Entertainment Digital Media February 2026 Report for?

The AUS Media & Entertainment Digital Media February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

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Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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AUS Media & Entertainment Digital Media - PPC Market Share Analysis February 2026