Why is the AUS Media & Entertainment Digital Media June 2026 Report useful and how should I use it?

Why is the AUS Media & Entertainment Digital Media June 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Media & Entertainment Digital Media June 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Media & Entertainment Digital Media June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Media & Entertainment Digital Media June 2026 Report?

The AUS Media & Entertainment Digital Media June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Media & Entertainment Digital Media June 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Media & Entertainment Digital Media June 2026 Report for?

The AUS Media & Entertainment Digital Media June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Media & Entertainment Digital Media - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Digital Media category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Media & Entertainment Digital Media AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	15.5440414508
	84.4559585492

15%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	5
	95

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	6%
Transactional	1%
Navigational	2%
Seasonal	0%
Local	0%
Problem Solving	0%

Market Exposure

Share of Clicks for top 10 AUS Media & Entertainment Digital Media brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
youtube.com	74.97
audible.com.au	8.93
ticketmaster.com.au	5.18
spotify.com	3.7
viagogo.com	2.66
reddit.com	1.05
gaia.com	1.04
amazon.com.au	0.64
ticketmaster.com	0.52
jbhifi.com.au	0.36
others	0.95

youtube.com - 74.97%
audible.com.au - 8.93%
ticketmaster.com.au - 5.18%
spotify.com - 3.7%
viagogo.com - 2.66%
reddit.com - 1.05%
gaia.com - 1.04%
amazon.com.au - 0.64%
ticketmaster.com - 0.52%
jbhifi.com.au - 0.36%
others - 0.95%

In the PPC landscape, YouTube dominates with 74.97% click share, overshadowing Audible’s 8.93%. Meanwhile, ‘others’ collectively hold 0.95%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Media & Entertainment Digital Media brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	youtube.com	audible.com.au	viagogo.com	gaia.com	ticketmaster.com.au	amazon.com.au	jbhifi.com.au	artlist.io	reddit.com	spotify.com
2026/06/01	75.62%	15.14%	2.3%	2.71%	0%	1.13%	0.39%	0%	0%	0%
2026/06/02	0%	26.59%	8.93%	19.12%	13.52%	3.21%	1.25%	0%	0%	0%
2026/06/03	0%	41.85%	12.49%	20.05%	7.09%	4.44%	1.19%	0%	0%	0%
2026/06/04	0%	25%	9.93%	19.84%	3.51%	2.81%	4.08%	13.98%	0%	0%
2026/06/05	0%	19.6%	9.68%	15.55%	2.75%	7.01%	1.86%	12.66%	0%	16.06%
2026/06/06	0%	27.09%	26.16%	17.98%	6.36%	4.76%	2.17%	0%	0%	0%
2026/06/07	0%	36.82%	20.61%	20.79%	0%	6.55%	3.32%	0%	0%	0%
2026/06/08	0%	36.18%	21.45%	22%	0%	5.01%	2.39%	0%	0%	0%
2026/06/09	0%	39.63%	13.6%	20.18%	0%	6.92%	4.24%	0%	0%	0%
2026/06/10	0%	28.71%	12.41%	22.78%	4.03%	3.44%	3.88%	0%	0%	10.87%
2026/06/11	0%	13.91%	25.76%	18.12%	0%	8.82%	2.18%	14.76%	0%	9.36%
2026/06/12	0%	25.19%	21.5%	18.42%	0%	4.86%	2.41%	12.6%	0%	0%
2026/06/13	0%	9.21%	4.03%	3.22%	4.02%	1.49%	0.72%	0%	73.78%	0%
2026/06/14	70.55%	8.29%	3.69%	5.75%	1.16%	1.3%	0.62%	0%	0%	3.14%
2026/06/15	0%	8.27%	4.92%	3.7%	0.83%	1.13%	0.81%	0%	75.88%	0%
2026/06/16	0%	31.95%	15.79%	25.35%	0%	3.36%	3.77%	0%	0%	0%
2026/06/17	0%	22.68%	14.66%	25%	9.23%	5.66%	3.54%	0%	0%	0%
2026/06/18	36.61%	2.55%	1.01%	1.79%	1.09%	0.65%	0.41%	0%	53.22%	1.5%
2026/06/19	0%	37.33%	12.09%	15.84%	3.74%	4.93%	2.42%	0%	0%	10.28%
2026/06/20	0%	32.55%	14.74%	21.29%	12.91%	1.34%	1.43%	0%	0%	0%
2026/06/21	64.73%	13.64%	4.53%	7.55%	1.6%	0.18%	0.06%	0%	0%	0.17%
2026/06/22	0%	24.98%	27.07%	16.56%	19.01%	1.27%	1.58%	0%	0%	0%
2026/06/23	0%	27.92%	12.23%	15.97%	21.34%	1.44%	0.95%	0%	0%	10.43%
2026/06/24	0%	35.89%	12.65%	17.77%	7.18%	2.67%	0.96%	0%	0%	0%
2026/06/25	0%	37.93%	14.42%	23.15%	4.09%	1.79%	0.4%	0%	0%	0%
2026/06/26	0%	26.08%	17.14%	15.84%	15.21%	1.33%	0.3%	0%	0%	8.93%
2026/06/27	0%	31.87%	21.7%	19.2%	14.74%	1.78%	0.85%	0%	0%	0%
2026/06/28	0%	34.72%	11.73%	21.02%	12.17%	2.53%	0.11%	0%	0%	5.58%
2026/06/29	0%	25.13%	34.26%	9.97%	14.02%	1.22%	1.15%	0%	0%	0%
2026/06/30	64.92%	11.8%	7.49%	5.3%	1.61%	0.31%	0.04%	0%	0%	0%

youtube.com
audible.com.au
viagogo.com
gaia.com
ticketmaster.com.au
amazon.com.au
jbhifi.com.au
artlist.io
reddit.com
spotify.com

In June 2026, YouTube’s PPC spend share fluctuated, starting at 75.62% and ending at 64.92%. Reddit saw a decline from 75.88% to 53.22% mid-month. Audible.com.au experienced significant volatility, peaking at 41.85% and dropping to 11.8% by month’s end. Viagogo.com had a similar pattern, with a high of 34.26% and closing at 7.49%. Spotify’s share remained low, ending at 5.58%. Gaia.com showed a mid-month peak at 25.35%, finishing at 5.3%. Ticketmaster.com.au’s share varied, closing at 1.61%. Amazon.com.au and jbhifi.com.au maintained low shares, ending at 0.31% and 0.04%, respectively. Artlist.io’s data was incomplete.

Market Exposure

Competitor Count for AUS Media & Entertainment Digital Media

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/06/01	80
2026/06/02	85
2026/06/03	73
2026/06/04	87
2026/06/05	93
2026/06/06	87
2026/06/07	87
2026/06/08	91
2026/06/09	88
2026/06/10	85
2026/06/11	79
2026/06/12	85
2026/06/13	88
2026/06/14	87
2026/06/15	92
2026/06/16	85
2026/06/17	87
2026/06/18	92
2026/06/19	88
2026/06/20	90
2026/06/21	88
2026/06/22	88
2026/06/23	85
2026/06/24	87
2026/06/25	88
2026/06/26	87
2026/06/27	83
2026/06/28	81
2026/06/29	82
2026/06/30	89

June saw a dynamic shift in advertisers, starting at 80 and peaking at 93. The month concluded with a stable 89, reflecting a resilient advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Media & Entertainment Digital Media

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
youtube.com	16.79%
spotify.com	2.16%
ticketmaster.com	0.67%
ticketmaster.com.au	0.46%
moonpig.com	0.01%
gaia.com	-1.31%
amazon.com.au	-1.32%
reddit.com	-1.6%
viagogo.com	-3.21%
audible.com.au	-10.16%

In the past month, YouTube.com surged with a 16.79% click share increase, while Audible.com.au faced a significant drop of 10.16%. Spotify.com gained 2.16%, contrasting with Viagogo.com’s 3.21% decline.

Campaign Efficiency

AUS Media & Entertainment Digital Media Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	youtube.com	audible.com.au	viagogo.com	ticketmaster.com.au	gaia.com	amazon.com.au	temu.com	jbhifi.com.au	spotify.com	reddit.com
2026/06/01	96.04%	1.44%	0.45%	0%	0.34%	0.89%	0.24%	0.21%	0%	0%
2026/06/02	0%	21.95%	5.86%	32.47%	5.22%	6.26%	5.09%	2.61%	0%	0%
2026/06/03	0%	39.42%	9.53%	19.81%	6.37%	12.74%	3.21%	1.88%	0%	0%
2026/06/04	0%	26.07%	8.93%	10.6%	6.82%	6.78%	11.75%	7.84%	0%	0%
2026/06/05	0%	23.11%	9.05%	9.4%	6.05%	17.28%	3.64%	3.56%	5.65%	0%
2026/06/06	0%	24.38%	23.99%	16.53%	5.32%	9.26%	8.15%	3.14%	0%	0%
2026/06/07	0%	37.85%	20.24%	0%	7.07%	15.11%	3.03%	5.63%	0%	0%
2026/06/08	0%	40.87%	22.79%	0%	8.23%	12.93%	1.09%	4.88%	0%	0%
2026/06/09	0%	40.8%	11.52%	0%	7.19%	14.72%	3.39%	8.7%	0%	0%
2026/06/10	0%	21.09%	7.22%	8.58%	5.52%	5.81%	9.16%	5.34%	28.5%	0%
2026/06/11	0%	15.43%	29.1%	0%	6.73%	20.61%	4.05%	3.97%	3.15%	0%
2026/06/12	0%	27.89%	22.26%	0%	6.38%	11.58%	11.19%	4.3%	0%	0%
2026/06/13	0%	19.01%	8.61%	24.16%	2.33%	7.23%	1.33%	2.45%	0%	29.52%
2026/06/14	92.64%	1.68%	0.62%	0.68%	0.36%	0.69%	0.1%	0.26%	2.27%	0%
2026/06/15	0%	20.66%	11.41%	6%	3.14%	5.92%	1.59%	4.07%	0%	36.65%
2026/06/16	0%	34.2%	13.38%	0%	8.95%	8.91%	14.58%	7.73%	0%	0%
2026/06/17	0%	19.03%	9.97%	22.12%	6.67%	11.84%	9.64%	7.48%	0%	0%
2026/06/18	88.28%	0.96%	0.26%	1.17%	0.22%	0.49%	0.1%	0.38%	3.89%	3.82%
2026/06/19	0%	22.19%	5.04%	6.45%	3.11%	8.73%	1.74%	3.97%	42.83%	0%
2026/06/20	0%	29.44%	10.11%	33.64%	6.31%	3.51%	0.44%	5.78%	0%	0%
2026/06/21	91.44%	2.99%	0.85%	1.01%	0.57%	0.04%	0.02%	0.01%	0.13%	0%
2026/06/22	0%	20.62%	22.13%	30.5%	4.6%	3.49%	1.1%	4.3%	0%	0%
2026/06/23	0%	17.98%	6%	33.25%	3.21%	3.44%	1.35%	2.88%	2%	0%
2026/06/24	0%	29.09%	8.13%	16.9%	4.76%	5.42%	1.72%	3.66%	0%	0%
2026/06/25	0%	34.22%	10.29%	10.7%	6.88%	3.32%	1.54%	1.41%	0%	0%
2026/06/26	0%	25.51%	15.92%	34.58%	4.86%	3.44%	3.32%	1.14%	2.6%	0%
2026/06/27	0%	28.44%	17.75%	28.92%	5.42%	6.16%	2.55%	3.58%	0%	0%
2026/06/28	0%	24.06%	5.88%	24.46%	4.59%	5.73%	1.17%	0.08%	27.09%	0%
2026/06/29	0%	20.79%	31.47%	25.36%	2.72%	2.86%	3.25%	3.63%	0%	0%
2026/06/30	92.83%	2.56%	1.77%	1.03%	0.41%	0.1%	0.02%	0.01%	0%	0%

youtube.com
audible.com.au
viagogo.com
ticketmaster.com.au
gaia.com
amazon.com.au
temu.com
jbhifi.com.au
spotify.com
reddit.com

In June 2026, YouTube’s impression share fluctuated, starting at 96.04% and ending at 92.83%. Spotify saw dramatic spikes, peaking at 42.83% mid-month. Audible’s share varied, peaking early at 40.87%. Viagogo and Ticketmaster experienced inconsistent trends, while Gaia, Amazon, Temu, and JB Hi-Fi maintained lower, stable shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Media & Entertainment Digital Media

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Media & Entertainment Digital Media - Last month

1
Low priced Streaming deck - Huge selection and top brands https://www.amazon.com.au
Get deals on Streaming Deck in Computers on Amazon. Free Delivery on Eligible Orders. Shop Low Prices & Top Brands.
2
Audible Audiobooks & Podcasts https://www.audible.com.au
Audible Australia — The home of storytelling. Explore audiobooks, podcasts & Originals. Find your next listen. Enjoy Endless Entertainment With The Latest Audio...
3
Advertise on Reddit - Reddit Ads for business - Reddit Ads https://ads.reddit.com
90% of users trust Reddit to learn about new products and brands. Start advertising today!
4
The Perfect Bedtime Ritual | Bedtime Tales & Sleep Music https://open.spotify.com › fantasyjourneys › kids
A perfect bedtime ritual. Relaxing journeys with soothing narration and peaceful sounds.
5
YouTube https://www.youtube.com
Watch Now — Watch trending content across every interest. Comparing Australian credit cards? Watch this to optimize your points and cash back math.

In the realm of Google PPC, Amazon Australia entices with low-priced streaming decks, while Audible captivates with endless audio entertainment. Reddit builds trust for brand discovery, Spotify offers soothing bedtime rituals, and YouTube engages with trending content and financial insights.

Frequently Asked Questions

Why is the AUS Media & Entertainment Digital Media June 2026 Report useful and how should I use it?

Why is the AUS Media & Entertainment Digital Media June 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Media & Entertainment Digital Media June 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Media & Entertainment Digital Media June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Media & Entertainment Digital Media June 2026 Report?

The AUS Media & Entertainment Digital Media June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Media & Entertainment Digital Media June 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Media & Entertainment Digital Media June 2026 Report for?

The AUS Media & Entertainment Digital Media June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Media & Entertainment Digital Media - PPC Market Share Analysis June 2026