AUS Media & Entertainment Digital Media - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Digital Media category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Digital Media – AUS

Google AI Overview visibility for Media & Entertainment Digital Media AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 68.0024054231
31.9975945769
68%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 1
99
1%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 13%
Navigational 26%
Seasonal 0%
Local 0%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 AUS Media & Entertainment Digital Media brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
spotify.com 89.71
viagogo.com 3.2
reddit.com 2.61
ticketmaster.com.au 2.47
gaia.com 0.82
amazon.com.au 0.31
jbhifi.com.au 0.29
homemade-gifts-made-easy.com 0.09
dicksmith.com.au 0.09
temu.com 0.09
others 0.32
  • spotify.com - 89.71%
  • viagogo.com - 3.2%
  • reddit.com - 2.61%
  • ticketmaster.com.au - 2.47%
  • gaia.com - 0.82%
  • amazon.com.au - 0.31%
  • jbhifi.com.au - 0.29%
  • homemade-gifts-made-easy.com - 0.09%
  • dicksmith.com.au - 0.09%
  • temu.com - 0.09%
  • others - 0.32%

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Spotify dominates with 89.71% click share, overshadowing others like Viagogo at 3.2% and Reddit at 2.61%. “Others” collectively hold 32%.

Market Exposure

Share of Spend for the top 10 AUS Media & Entertainment Digital Media brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date reddit.com spotify.com viagogo.com gaia.com wix.com homemade-gifts-made-easy.com sae.edu.au amazon.com.au jbhifi.com.au ticketmaster.com.au
2026/10/01 84.21% 11.49% 2.28% 0.97% 0.03% 0.18% 0.03% 0.15% 0.35% 0%
2026/10/02 0% 80.72% 10.66% 3.99% 0.15% 0% 0.19% 1.27% 1.6% 0%
2026/10/03 73.85% 11.6% 7.6% 1.94% 0.49% 0% 0.06% 0.61% 0.76% 2.58%
2026/10/04 0% 60.59% 18.2% 6.53% 1.43% 0.86% 0.26% 1.65% 1.87% 6.4%
2026/10/05 71.67% 19.21% 5.12% 1.61% 0.55% 0.34% 0% 0.34% 0.39% 0%
2026/10/06 0% 70.06% 10.49% 9.73% 2.19% 1.29% 0.23% 1.04% 1.42% 0%
2026/10/07 0% 76.42% 8.2% 7.37% 2.81% 1.48% 0.18% 0.15% 0.21% 0%
2026/10/08 0% 59.56% 20.38% 10.18% 1.76% 0% 0.55% 0.74% 2% 0%
2026/10/09 0% 68.24% 14.8% 7.39% 2.53% 0.98% 0.4% 0.15% 1.11% 0%
2026/10/10 0% 67.87% 10.78% 9.02% 3.3% 1.77% 0.38% 0.35% 0.97% 0%
2026/10/11 0% 71.68% 9.98% 9.26% 3.19% 0.82% 0.36% 0.06% 0.88% 0%
2026/10/12 0% 46.71% 14.07% 13.06% 0.81% 1.15% 0.5% 0.96% 2.81% 0%
2026/10/13 0% 73.12% 8.86% 7.41% 1.46% 0.73% 0.13% 1.1% 2.52% 0%
2026/10/14 0% 59.42% 12.47% 10.78% 2.24% 1.44% 0.18% 2.7% 5.34% 0%
2026/10/15 0% 71.75% 10.21% 7.9% 3.07% 1.25% 0.58% 0.81% 1.51% 0%
2026/10/16 0% 81.1% 6.44% 6.21% 1.26% 0.82% 0.24% 0.42% 1.42% 0%
2026/10/17 0% 85.27% 4.33% 5.05% 0.96% 0.48% 0.21% 0.27% 1.26% 0%
2026/10/18 0% 79.42% 6.5% 7.59% 1.65% 0% 0.47% 0.68% 1.27% 0%
2026/10/19 0% 87.03% 4.37% 3.56% 0.84% 0% 0.29% 0.54% 1.1% 0%
2026/10/20 0% 77.5% 3.97% 3.8% 1.53% 0.15% 0.23% 0.07% 0.11% 11.32%
2026/10/21 0% 89.34% 4.12% 3.67% 1.3% 0.14% 0.35% 0% 0.03% 0%
2026/10/22 0% 80.84% 3.71% 3.23% 1.11% 0.19% 0.17% 0% 0.04% 9.6%
2026/10/23 0% 89.71% 4.24% 3.66% 1.43% 0% 0.24% 0% 0.02% 0%
2026/10/24 45.71% 43.56% 2.55% 2.45% 0.72% 0.34% 0.17% 1.61% 0.28% 0%
2026/10/25 42.47% 39.99% 2.72% 2.53% 1.1% 0.85% 0.19% 1.39% 0.2% 6.77%
2026/10/26 59.01% 29.46% 1.89% 1.34% 0.99% 0.15% 0.13% 0.67% 0.16% 4.7%
2026/10/27 44.71% 38.8% 2.5% 2.12% 1.46% 0.47% 0.33% 0.91% 0.07% 7.13%
2026/10/28 47.11% 39.6% 2.79% 2.23% 1.76% 0% 0.26% 1.64% 0.26% 0%
2026/10/29 48.91% 40.02% 2.73% 2.62% 1.88% 0% 0% 0.85% 0.08% 0%
2026/10/30 0% 63% 4.66% 4.5% 1.26% 0.16% 0.39% 0.09% 0.04% 24.11%
2026/10/31 55.52% 35.83% 3.1% 2.3% 1.19% 0.41% 0.15% 0.12% 0.08% 0%
  • reddit.com
  • spotify.com
  • viagogo.com
  • gaia.com
  • wix.com
  • homemade-gifts-made-easy.com
  • sae.edu.au
  • amazon.com.au
  • jbhifi.com.au
  • ticketmaster.com.au

Copyright © Adthena. All rights reserved.

In October 2026, Reddit’s PPC spend share started high at 84.21% but fluctuated, ending at 55.52%. Spotify saw a peak mid-month at 89.71%, then declined to 35.83%. Ticketmaster and Viagogo had modest increases, while Gaia and Wix showed minor fluctuations. Amazon and JB Hi-Fi had minimal activity, with slight peaks mid-month.

Market Exposure

Competitor Count for AUS Media & Entertainment Digital Media

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 43
2026/10/02 45
2026/10/03 54
2026/10/04 59
2026/10/05 62
2026/10/06 59
2026/10/07 61
2026/10/08 64
2026/10/09 70
2026/10/10 68
2026/10/11 69
2026/10/12 65
2026/10/13 62
2026/10/14 64
2026/10/15 61
2026/10/16 56
2026/10/17 48
2026/10/18 47
2026/10/19 41
2026/10/20 37
2026/10/21 34
2026/10/22 31
2026/10/23 33
2026/10/24 55
2026/10/25 63
2026/10/26 60
2026/10/27 61
2026/10/28 68
2026/10/29 60
2026/10/30 58
2026/10/31 53

Copyright © Adthena. All rights reserved.

October began with 43 advertisers, peaking at 70 mid-month. A decline followed, reaching 31, before rebounding to 53 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Media & Entertainment Digital Media

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ticketmaster.com.au 3.17%
reddit.com 1.36%
spotify.com 0.38%
123cards.com 0.02%
adobe.com 0.02%
dicksmith.com.au -0.13%
artlist.io -0.14%
jbhifi.com.au -0.51%
gaia.com -0.77%
viagogo.com -3.07%

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Ticketmaster.com.au surged with a 3.17% click share increase, while viagogo.com dropped by 3.07%. Reddit.com gained 1.36%, contrasting gaia.com’s 0.77% decline.

Campaign Efficiency

AUS Media & Entertainment Digital Media Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date spotify.com reddit.com viagogo.com gaia.com homemade-gifts-made-easy.com amazon.com.au jbhifi.com.au shopify.com ticketmaster.com.au dicksmith.com.au
2026/10/01 69.15% 19.79% 5.63% 1.56% 0.44% 0.88% 1.18% 0% 0% 0.88%
2026/10/02 89.02% 0% 4.77% 1.08% 0% 1.44% 1.19% 1.39% 0% 0.71%
2026/10/03 55.28% 22.73% 10.46% 1.35% 0% 2.02% 1.41% 1.89% 3.72% 0.67%
2026/10/04 80.39% 0% 8.77% 1.51% 0.63% 1.75% 1.16% 1.59% 3.12% 0.56%
2026/10/05 68.09% 20.87% 6.44% 0.96% 0.69% 0.98% 0.79% 0.01% 0% 0.46%
2026/10/06 85.81% 0% 4.65% 2.53% 1.06% 0.99% 1.01% 2.68% 0% 0.47%
2026/10/07 89.91% 0% 3.78% 2.06% 1.88% 0.08% 0.48% 0.01% 0% 0.42%
2026/10/08 75.76% 0% 11.45% 2.93% 0% 1.75% 2.79% 0.02% 0% 1.1%
2026/10/09 76.17% 0% 11.26% 2.88% 1.21% 0.55% 1.17% 3.05% 0% 1.08%
2026/10/10 76.98% 0% 7.37% 3.68% 2.24% 0.91% 1.63% 0.03% 0% 1.5%
2026/10/11 81.18% 0% 7.44% 4.06% 1.13% 0.04% 1.59% 0.03% 0% 1.52%
2026/10/12 74.69% 0% 7.82% 4.26% 1.19% 1.66% 2.47% 0.04% 0% 0.8%
2026/10/13 74.71% 0% 6.58% 3.29% 1% 2.69% 3.47% 0.03% 0% 2.01%
2026/10/14 73.3% 0% 5.87% 2.93% 1.78% 3.62% 4.9% 0.02% 0% 2.39%
2026/10/15 82.06% 0% 6.2% 2.81% 1.41% 1.9% 1.92% 0.02% 0% 1.26%
2026/10/16 84.43% 0% 4.87% 2.9% 1.21% 1.09% 2.19% 0.02% 0% 1.08%
2026/10/17 90.93% 0% 2.85% 1.71% 0.52% 0.35% 1.43% 0.01% 0% 0.7%
2026/10/18 89.21% 0% 3.15% 2.29% 0% 1.14% 1.47% 0.01% 0% 0.86%
2026/10/19 90.22% 0% 2.48% 1.11% 0% 0.83% 1.15% 1.56% 0% 0.55%
2026/10/20 88.15% 0% 1.99% 1.07% 0.33% 0.22% 0.24% 0.01% 6.72% 0.22%
2026/10/21 95.23% 0% 1.9% 0.98% 0.29% 0% 0.02% 1.14% 0% 0%
2026/10/22 89.88% 0% 1.68% 0.91% 0.42% 0% 0.04% 1.05% 5.66% 0%
2026/10/23 95.38% 0% 2.05% 1.02% 0% 0% 0.01% 1.23% 0% 0%
2026/10/24 81.33% 8.19% 1.81% 0.99% 0.6% 2.68% 0.45% 1.12% 0% 0.4%
2026/10/25 75.67% 8.19% 1.98% 1.08% 1.5% 2.25% 0.23% 0% 6.11% 0.4%
2026/10/26 72.83% 14.67% 1.77% 0.72% 0.27% 1.64% 0.37% 0.07% 5.47% 0.18%
2026/10/27 78.38% 8.18% 1.81% 0.81% 0.6% 1.64% 0.23% 0.07% 6.1% 0.2%
2026/10/28 78.66% 9.79% 1.97% 0.97% 0% 3.16% 0.51% 0.1% 0% 0.48%
2026/10/29 79.87% 10.79% 2.39% 1.3% 0% 1.89% 0.3% 0.11% 0% 0.27%
2026/10/30 78.62% 0% 2.41% 1.43% 0.4% 0.07% 0.03% 0.01% 16.24% 0%
2026/10/31 83.31% 10.58% 2.34% 0.93% 0.78% 0.52% 0.29% 0% 0% 0%
  • spotify.com
  • reddit.com
  • viagogo.com
  • gaia.com
  • homemade-gifts-made-easy.com
  • amazon.com.au
  • jbhifi.com.au
  • shopify.com
  • ticketmaster.com.au
  • dicksmith.com.au

Copyright © Adthena. All rights reserved.

Spotify dominated October with fluctuating impressions, peaking at 95.38% on the 23rd. Ticketmaster saw a spike on the 30th at 16.24%. Reddit’s presence waned, while Viagogo’s declined steadily. The month concluded with Spotify leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Media & Entertainment Digital Media

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Media & Entertainment Digital Media - Last month
  1. 1
    Free Meme Video Maker | Adobe Express https://www.adobe.com

    Create dynamic, visually stunning videos wherever inspiration strikes. Try!

  2. 2
    Low priced Streaming deck | Amazon Australia https://www.amazon.com.au

    Get deals on Streaming Deck in Computers on Amazon. Free Delivery on Eligible Orders. Shop Low Prices & Top Brands.

  3. 3
    A half billion monthly users https://ads.reddit.com

    Grow your business with Reddit — With over half a billion monthly active users, you'll find your audience on Reddit.

  4. 4
    Spotify: The World's Music Hub https://www.spotify.com

    Spotify® Premium — Enjoy Ad-Free Music Listening on Any Device! Claim Your Spotify® Premium Offer. T&Cs Apply

  5. 5
    The Best Platform for Bloggers https://www.wix.com

    Write & Publish Blog Posts — Choose Your Blog Name, Design an Eye-Catching Site and Start Sharing Your Posts Instantly.

Copyright © Adthena. All rights reserved.

In the digital realm, Adobe captivates creators with its dynamic video tool, while Amazon Australia entices tech enthusiasts with affordable streaming decks. Reddit offers businesses access to a vast audience, Spotify promises uninterrupted music experiences, and Wix empowers bloggers with seamless publishing.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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