AUS Media & Entertainment Digital Media - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Digital Media category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Media & Entertainment Digital Media brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
audible.com.au	40.19
vimeo.com	20.94
viagogo.com	11.93
gaia.com	6.93
spotify.com	6.03
ticketmaster.com.au	4.77
amazon.com.au	4.05
temu.com	1.22
jbhifi.com.au	1.17
soundcloud.com	0.37
others	2.4

Audible.com.au dominates with 40.19% click share, followed by Vimeo.com at 20.94%. Viagogo.com holds 11.93%, while others collectively capture 2.40%.

Market Exposure

Share of Spend for the top 10 AUS Media & Entertainment Digital Media brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	vimeo.com	audible.com.au	viagogo.com	gaia.com	amazon.com.au	temu.com	top10best-blogsites.com	spotify.com	ticketmaster.com.au	cutbarandgrill.com.au
2025/04/01	19.61%	26.06%	16.6%	18.46%	4.75%	1.85%	0.5%	0%	0%	0%
2025/04/02	26.91%	18.05%	12.26%	12.36%	5.63%	1.44%	0.51%	10.33%	0%	0.9%
2025/04/03	28.81%	20.13%	14.31%	15.09%	4.31%	1.91%	0.82%	0%	0%	4.05%
2025/04/04	27.09%	22.01%	21.24%	14.71%	4.14%	0.38%	0.31%	0%	0%	1.14%
2025/04/05	22.82%	20.84%	18.67%	14.58%	3.53%	0.27%	0.36%	0%	3.22%	0%
2025/04/06	19.95%	17.64%	14.58%	10.62%	3.42%	0.3%	0.5%	0%	18.5%	0.97%
2025/04/07	23.88%	19.81%	23.86%	10.81%	3.47%	0.72%	0.71%	0%	0%	1.69%
2025/04/08	24.28%	16.75%	21.63%	12.13%	5.54%	0.93%	1.63%	0%	0%	3.01%
2025/04/09	24.53%	17.26%	13.03%	14.88%	4.09%	1.7%	0.49%	0%	15.33%	0%
2025/04/10	21.1%	26.29%	12.33%	10.59%	2.85%	0.68%	1.61%	11.65%	0%	0%
2025/04/11	26.86%	17.65%	15.79%	14.81%	0.58%	1.44%	0.6%	0%	5.19%	0%
2025/04/12	26.46%	18.26%	14.18%	9.56%	4.81%	0.89%	1.08%	0%	0%	2.09%
2025/04/13	23.14%	16.44%	17.98%	14.59%	6.47%	1.6%	2.24%	0%	5.46%	0%
2025/04/14	24.95%	26.93%	16.23%	10.99%	4.19%	1.03%	0.46%	0%	0%	0%
2025/04/15	29.44%	17.55%	16.7%	17.67%	6.58%	0.81%	2.05%	0%	0%	0%
2025/04/16	20.91%	21.86%	13.72%	15.67%	3.94%	0.6%	0.62%	0%	12.32%	0%
2025/04/17	30.96%	16.44%	11.33%	18.85%	3.91%	2.04%	0.64%	0%	0%	0%
2025/04/18	30.4%	13.61%	13.19%	8.14%	3.07%	0.67%	0.16%	22.31%	0%	0%
2025/04/19	22.83%	15.17%	13.62%	11.01%	13.11%	4.56%	0.8%	0%	0%	1.3%
2025/04/20	31.15%	16.08%	14.45%	12.71%	4.32%	0.56%	1.33%	0%	0%	5.14%
2025/04/21	28.1%	22.21%	15.49%	14.79%	3.57%	0.37%	2.2%	0%	0%	0%
2025/04/22	26.47%	16.33%	10.81%	12.03%	3.71%	0.65%	1.92%	10.2%	7.23%	0%
2025/04/23	21.34%	13.35%	14.01%	14.55%	4.32%	3.34%	0.71%	12.34%	0%	0%
2025/04/24	25.65%	17.07%	20.37%	14.2%	5.43%	1.44%	1.77%	0%	0%	0%
2025/04/25	38.28%	9.13%	18.46%	9.84%	4.92%	0.5%	1.44%	0%	0%	3.68%
2025/04/26	31.04%	21.86%	17.56%	16.32%	1.89%	0.44%	1.64%	0%	0%	0%
2025/04/27	33.28%	2.38%	19.8%	15.6%	6.54%	1.31%	3.34%	0%	0%	5.45%
2025/04/28	30.31%	15.37%	15.59%	15.48%	2.95%	0.36%	4.1%	0%	0%	0%
2025/04/29	31.81%	5.17%	16.4%	14.02%	4.13%	0.77%	1.4%	0%	0%	0%
2025/04/30	27.04%	19.87%	16.43%	15.27%	4.04%	1.36%	0.54%	0%	0%	0%

Vimeo’s spend share fluctuated, peaking at 38.28% on April 25. Audible’s share declined, hitting a low of 2.38% on April 27. Viagogo and Gaia showed moderate stability, while Spotify spiked on April 18. April concluded with diverse trends.

Market Exposure

Competitor Count for AUS Media & Entertainment Digital Media

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/04/01	88
2025/04/02	97
2025/04/03	87
2025/04/04	79
2025/04/05	93
2025/04/06	103
2025/04/07	104
2025/04/08	87
2025/04/09	78
2025/04/10	89
2025/04/11	85
2025/04/12	89
2025/04/13	86
2025/04/14	85
2025/04/15	84
2025/04/16	86
2025/04/17	82
2025/04/18	67
2025/04/19	84
2025/04/20	86
2025/04/21	88
2025/04/22	87
2025/04/23	84
2025/04/24	81
2025/04/25	76
2025/04/26	77
2025/04/27	85
2025/04/28	85
2025/04/29	90
2025/04/30	90

April saw fluctuating advertiser numbers, peaking at 104 on April 7th. The month concluded with a stable count of 90 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Media & Entertainment Digital Media

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
vimeo.com	6.75%
spotify.com	4.58%
gaia.com	1.32%
viagogo.com	1.26%
amazon.com.au	1.1%
youtube.com	-0.2%
jbhifi.com.au	-0.21%
artlist.io	-0.28%
audible.com.au	-7.51%
ticketmaster.com.au	-8.17%

Ticketmaster and Audible saw significant declines, losing 8.17% and 7.51% click share. Meanwhile, Vimeo and Spotify surged, gaining 6.75% and 4.58% respectively.

Campaign Efficiency

AUS Media & Entertainment Digital Media Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	audible.com.au	vimeo.com	amazon.com.au	viagogo.com	temu.com	gaia.com	bigw.com.au	jbhifi.com.au	spotify.com	ticketmaster.com.au
2025/04/01	28.4%	17.83%	15.09%	9.58%	10.1%	6.65%	0.08%	6.98%	0%	0%
2025/04/02	24.13%	13.45%	13.1%	5.92%	3.04%	4.3%	0.12%	0.01%	29.62%	0%
2025/04/03	33.47%	17.63%	12.27%	8.21%	9.09%	6.71%	0.03%	2.79%	0%	0%
2025/04/04	40.99%	15.73%	12.06%	12.4%	0.8%	5.48%	0.05%	8.06%	0%	0%
2025/04/05	35.87%	13.74%	10.85%	10.26%	0.53%	5.59%	0.13%	3.92%	0%	8.12%
2025/04/06	26.66%	10.61%	8.56%	7.27%	0.54%	3.96%	0.25%	3.9%	0%	32.21%
2025/04/07	33.91%	15.9%	10.92%	14.79%	3.21%	5.04%	0.02%	4.96%	0%	0%
2025/04/08	30.9%	15.11%	16.28%	12.32%	6.12%	5.16%	0.1%	5.11%	0%	0%
2025/04/09	25.85%	13.07%	11.01%	6.72%	7.48%	5.53%	0.11%	0.04%	0%	25.79%
2025/04/10	31.35%	9.9%	6.44%	5.38%	2.06%	3.59%	0.09%	2.96%	30.19%	0%
2025/04/11	32.58%	16.03%	1.1%	8.96%	6.45%	6.53%	0.19%	5.41%	0%	13.54%
2025/04/12	37.22%	16.01%	12.93%	8.03%	3.46%	3.9%	0.11%	2.47%	0%	0%
2025/04/13	28.99%	11.65%	17.58%	8.68%	8.22%	4.84%	0.12%	2.45%	0%	12.03%
2025/04/14	45.06%	14.69%	11.79%	9.01%	3.88%	4.38%	0.37%	5.44%	0%	0%
2025/04/15	31.34%	18.71%	21.49%	9.75%	3.22%	7.45%	0.25%	2.35%	0%	0%
2025/04/16	32.43%	11.45%	9.42%	7.02%	2.24%	5.78%	3.57%	3.56%	0%	17.97%
2025/04/17	34.57%	17.52%	10.87%	6.15%	6.75%	7.19%	5.07%	5.06%	0%	0%
2025/04/18	27.66%	19.72%	18.01%	8.22%	2.96%	3.66%	2.41%	2.27%	11.2%	0%
2025/04/19	15.86%	9.5%	20.96%	5.99%	18.53%	3.34%	3.28%	9.81%	0%	0%
2025/04/20	35.76%	22.55%	9.84%	9.84%	1.23%	5.98%	0.03%	0.03%	0%	0%
2025/04/21	46.49%	19.59%	8.09%	10.01%	1%	6.69%	0.38%	0.04%	0%	0%
2025/04/22	23.77%	13.42%	10.29%	5.19%	2.06%	4.04%	0.02%	0.03%	29.13%	7.19%
2025/04/23	13.82%	8.02%	11.81%	5.06%	12.03%	3.65%	0.02%	7.67%	26.26%	0%
2025/04/24	24.18%	17.9%	19.51%	12.89%	6.72%	6.46%	0.11%	2.68%	0%	0%
2025/04/25	20.1%	29.95%	17.54%	14.07%	1.43%	5.38%	0.04%	0.04%	0%	0%
2025/04/26	32.67%	23.67%	14.32%	13.07%	1.21%	8.74%	0.04%	0.04%	0%	0%
2025/04/27	8.37%	23.95%	22.85%	13.39%	9.37%	7.83%	0.04%	2.78%	0%	0%
2025/04/28	34.22%	23.28%	10.82%	11.41%	0.91%	8.13%	0.09%	0.03%	0%	0%
2025/04/29	12.56%	23.05%	17.95%	11.72%	3.6%	6.72%	2.75%	2.76%	0%	0%
2025/04/30	29.54%	18.16%	11.91%	10.5%	7.16%	7.02%	0.27%	0.01%	0%	0%

April saw audible.com.au’s impression share fluctuate, peaking at 46.49% on the 21st. Spotify and Vimeo maintained moderate shares, while Amazon and Viagogo experienced lower visibility. The month concluded with audible.com.au leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Media & Entertainment Digital Media

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
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In the realm of Google PPC, Adobe entices creatives with free trials of Premiere Pro, promising video mastery. Audible captivates with a $0.99 storytelling haven, while Vimeo empowers a vast user base with streaming solutions. Filmora simplifies video editing, and YouTube connects users to top medical professionals.

Frequently Asked Questions

Why is the AUS Media & Entertainment Digital Media April 2025 Report useful and how should I use it?

Why is the AUS Media & Entertainment Digital Media April 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Media & Entertainment Digital Media April 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Media & Entertainment Digital Media April 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Media & Entertainment Digital Media April 2025 Report?

The AUS Media & Entertainment Digital Media April 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Media & Entertainment Digital Media April 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Media & Entertainment Digital Media April 2025 Report for?

The AUS Media & Entertainment Digital Media April 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

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Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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AUS Media & Entertainment Digital Media - PPC Market Share Analysis April 2025

Share of Clicks for top 10 AUS Media & Entertainment Digital Media brands

Share of Spend for the top 10 AUS Media & Entertainment Digital Media brands

Competitor Count for AUS Media & Entertainment Digital Media

Market Loss & Market Gains for AUS Media & Entertainment Digital Media

AUS Media & Entertainment Digital Media Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Media & Entertainment Digital Media

Frequently Asked Questions

Why is the AUS Media & Entertainment Digital Media April 2025 Report useful and how should I use it?

Why is the AUS Media & Entertainment Digital Media April 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the AUS Media & Entertainment Digital Media April 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this AUS Media & Entertainment Digital Media April 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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