Why is the AUS Media & Entertainment Digital Media August 2026 Report useful and how should I use it?

Why is the AUS Media & Entertainment Digital Media August 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Media & Entertainment Digital Media August 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Media & Entertainment Digital Media August 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Media & Entertainment Digital Media August 2026 Report?

The AUS Media & Entertainment Digital Media August 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Media & Entertainment Digital Media August 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Media & Entertainment Digital Media August 2026 Report for?

The AUS Media & Entertainment Digital Media August 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Media & Entertainment Digital Media - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Digital Media category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Media & Entertainment Digital Media AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	18.9287976997
	81.0712023003

18%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	4
	96

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	5%
Transactional	1%
Navigational	7%
Seasonal	0%
Local	0%
Problem Solving	0%

Market Exposure

Share of Clicks for top 10 AUS Media & Entertainment Digital Media brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
youtube.com	87.19
ticketmaster.com.au	5.12
audible.com.au	3.68
spotify.com	1.71
viagogo.com	1.2
gaia.com	0.46
reddit.com	0.43
amazon.com.au	0.08
artlist.io	0.02
temu.com	0.02
others	0.09

youtube.com - 87.19%
ticketmaster.com.au - 5.12%
audible.com.au - 3.68%
spotify.com - 1.71%
viagogo.com - 1.2%
gaia.com - 0.46%
reddit.com - 0.43%
amazon.com.au - 0.08%
artlist.io - 0.02%
temu.com - 0.02%
others - 0.09%

In the PPC landscape, YouTube dominates with 87.19% click share, overshadowing Ticketmaster’s 5.12% and Audible’s 3.68%. Others collectively hold 0.09%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Media & Entertainment Digital Media brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	spotify.com	audible.com.au	gaia.com	viagogo.com	ticketmaster.com.au	amazon.com.au	wix.com	reddit.com	youtube.com	audiobooks.com
2026/08/01	0%	35.49%	16.82%	11.59%	23.07%	1.96%	0.26%	0%	0%	5.15%
2026/08/02	0%	1.92%	1.66%	2.13%	1.87%	0.19%	0.33%	43.5%	47.46%	0%
2026/08/03	0%	5.81%	5.96%	2.88%	6.27%	0.23%	0.71%	0%	75.81%	0%
2026/08/04	0%	1.87%	0.75%	1.81%	0.54%	0.13%	0.65%	0%	93.59%	0%
2026/08/05	4.48%	16.05%	14.64%	8.23%	9.24%	0.47%	1.26%	0%	39.93%	3.29%
2026/08/06	0%	6.77%	4.99%	3.16%	4.3%	0.39%	0.48%	0%	77.99%	0%
2026/08/07	0%	32.48%	27.13%	12.86%	18.68%	1.62%	0.3%	0%	0%	0%
2026/08/08	0%	33.83%	34.79%	3.4%	20.26%	0.61%	0.74%	0%	0%	0%
2026/08/09	0%	13.33%	10.87%	3.52%	6.17%	0.01%	1.17%	0%	62.2%	0%
2026/08/10	0%	34.99%	23.47%	15.81%	17.77%	1.53%	0.34%	0%	0%	3.22%
2026/08/11	0%	38.22%	17.71%	13.63%	20.63%	2.72%	0.46%	0%	0%	0%
2026/08/12	0%	10.91%	7.6%	1.85%	2.51%	0.32%	0.12%	0%	75.76%	0%
2026/08/13	0%	31.24%	21.61%	7.55%	10.22%	1.31%	0.24%	0%	0%	0%
2026/08/14	0%	5.03%	3.88%	1.59%	0%	0.02%	0.05%	0%	88.85%	0%
2026/08/15	3.35%	4.17%	2.01%	1.33%	0.63%	0.16%	0.35%	87.72%	0%	0%
2026/08/16	0%	7.25%	5.83%	1.79%	0%	0.45%	0.05%	0%	83.47%	0%
2026/08/17	0%	37.96%	33.65%	14.56%	0%	4.22%	0.34%	0%	0%	0%
2026/08/18	0%	2.61%	1.61%	0.74%	0.34%	0.24%	0.02%	93.87%	0%	0%
2026/08/19	0%	47.91%	31.14%	5.86%	6.55%	0.19%	0.25%	0%	0%	0%
2026/08/20	0%	44.3%	21.5%	10.48%	15.26%	2.43%	2.66%	0%	0%	0%
2026/08/21	19.45%	26.89%	17.49%	8.4%	21.93%	1.15%	1.93%	0%	0%	0%
2026/08/22	0%	36.12%	25.51%	16.59%	8.92%	3.28%	2.75%	0%	0%	0%
2026/08/23	0%	33.5%	27.97%	9.99%	21.91%	1.61%	2.81%	0%	0%	0%
2026/08/24	0%	37.62%	25.26%	10.29%	18.04%	1.6%	3.49%	0%	0%	0%
2026/08/25	0%	18.41%	17.11%	45.69%	9.07%	3.08%	1.31%	0%	0%	1.83%
2026/08/26	0%	23.57%	19.66%	8.51%	44.08%	0.51%	2.14%	0%	0%	0%
2026/08/27	0%	32.61%	22.33%	10.19%	28%	1.11%	2.5%	0%	0%	0%
2026/08/28	0%	33.81%	26.18%	23.81%	6.99%	1.2%	2.76%	0%	0%	0%
2026/08/29	0%	35.15%	30.36%	13.12%	7.7%	0.57%	3.09%	0%	0%	4.17%
2026/08/30	14.98%	33.98%	28.58%	12.39%	5.37%	2.14%	0.25%	0%	0%	0%
2026/08/31	71.1%	10.36%	8.8%	5.73%	2.13%	0.52%	0.05%	0%	0%	0%

spotify.com
audible.com.au
gaia.com
viagogo.com
ticketmaster.com.au
amazon.com.au
wix.com
reddit.com
youtube.com
audiobooks.com

Reddit’s spend surged, peaking at 93.87. YouTube fluctuated, ending strong at 88.85. Spotify’s late spike reached 71.1. Audible and Gaia showed varied trends, while Viagogo and Ticketmaster had notable peaks.

Market Exposure

Competitor Count for AUS Media & Entertainment Digital Media

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/08/01	75
2026/08/02	79
2026/08/03	73
2026/08/04	73
2026/08/05	50
2026/08/06	58
2026/08/07	49
2026/08/08	45
2026/08/09	48
2026/08/10	45
2026/08/11	50
2026/08/12	49
2026/08/13	55
2026/08/14	48
2026/08/15	47
2026/08/16	48
2026/08/17	49
2026/08/18	50
2026/08/19	40
2026/08/20	39
2026/08/21	42
2026/08/22	46
2026/08/23	40
2026/08/24	39
2026/08/25	48
2026/08/26	42
2026/08/27	41
2026/08/28	42
2026/08/29	41
2026/08/30	41
2026/08/31	43

August began with 75 advertisers, peaking at 79, then declining steadily to 43 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Media & Entertainment Digital Media

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
ticketmaster.com.au	30.45%
spotify.com	23.92%
audible.com.au	23.24%
viagogo.com	8.07%
reddit.com	3.31%
kobo.com	-0%
elevenlabs.io	-0%
audiio.com	-0%
artlist.io	-0.03%
youtube.com	-93.27%

In the past month, ticketmaster.com.au surged by 30.45%, while youtube.com plummeted by 93.27%. Spotify.com and audible.com.au also saw significant gains of 23.92% and 23.24%, respectively.

Campaign Efficiency

AUS Media & Entertainment Digital Media Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	spotify.com	audible.com.au	ticketmaster.com.au	viagogo.com	gaia.com	amazon.com.au	temu.com	youtube.com	reddit.com	audiobooks.com
2026/08/01	0%	26.13%	55.82%	6.43%	3.75%	2.43%	0.02%	0%	0%	3.06%
2026/08/02	0%	0.83%	2.03%	0.86%	0.18%	0.13%	0.04%	93.46%	2.07%	0%
2026/08/03	0%	1.28%	6.16%	0.61%	0.43%	0.09%	0%	90.96%	0%	0%
2026/08/04	0%	0.51%	0.46%	0.35%	0.04%	0.06%	0.02%	98.36%	0%	0%
2026/08/05	0.4%	6.25%	13.83%	2.56%	1.49%	0.56%	0.28%	72.86%	0%	1.14%
2026/08/06	0%	1.78%	4.16%	0.66%	0.31%	0.34%	0.27%	92.13%	0%	0%
2026/08/07	0%	24.16%	53.41%	7.9%	5.39%	3.24%	2.16%	0%	0%	0%
2026/08/08	0%	29.2%	55.99%	4.14%	6.78%	2.28%	0.03%	0%	0%	0%
2026/08/09	0%	3.86%	7.03%	1.04%	0.88%	0%	0.19%	86.49%	0%	0%
2026/08/10	0%	27.69%	51.8%	9.58%	4.88%	3.14%	0.01%	0%	0%	2.13%
2026/08/11	0%	25.56%	51.81%	7.03%	3.13%	6.29%	4.2%	0%	0%	0%
2026/08/12	0%	2.9%	2.52%	0.56%	0.51%	0.11%	0%	93.06%	0%	0%
2026/08/13	0%	32.33%	39.32%	8.73%	6.34%	1.66%	0.04%	0%	0%	0%
2026/08/14	0%	1.09%	0%	0.36%	0.25%	0%	0%	98.23%	0%	0%
2026/08/15	25.7%	17.15%	9.48%	4.86%	2.55%	0.8%	0.02%	0%	38.74%	0%
2026/08/16	0%	1.87%	0%	0.39%	0.38%	0.14%	0%	97%	0%	0%
2026/08/17	0%	43.67%	0%	16%	10.31%	10.8%	7.16%	0%	0%	0%
2026/08/18	0%	15.17%	7.21%	3.91%	2.33%	3.51%	2.33%	0%	58.9%	0%
2026/08/19	0%	48.22%	26.66%	10.52%	8.6%	0.11%	0%	0%	0%	0%
2026/08/20	0%	36.1%	47.05%	7.74%	4.78%	2.56%	0%	0%	0%	0%
2026/08/21	27.92%	18.63%	41.19%	6.1%	3.51%	1.7%	0%	0%	0%	0%
2026/08/22	0%	29.17%	28.39%	12.25%	5.72%	10.06%	1.43%	0%	0%	0%
2026/08/23	0%	22.41%	54.51%	6.72%	4.89%	5.51%	0%	0%	0%	0%
2026/08/24	0%	29.63%	51.47%	7.62%	4.97%	2.52%	1.26%	0%	0%	0%
2026/08/25	0%	18.13%	36.09%	30.59%	5.08%	4.27%	0%	0%	0%	1.65%
2026/08/26	0%	19.94%	66.67%	6.84%	4.45%	0.56%	0%	0%	0%	0%
2026/08/27	0%	26.29%	58.14%	7.89%	5.08%	1.19%	0.02%	0%	0%	0%
2026/08/28	0%	35.03%	28.54%	23.17%	7.45%	1.71%	0%	0%	0%	0%
2026/08/29	0%	36.7%	29.91%	13.21%	8.4%	1.94%	1.8%	0%	0%	3.67%
2026/08/30	5.53%	40.72%	24.58%	13.57%	8.88%	3.36%	0.01%	0%	0%	0%
2026/08/31	82.41%	6.65%	5.16%	3.14%	1.55%	0.39%	0%	0%	0%	0%

spotify.com
audible.com.au
ticketmaster.com.au
viagogo.com
gaia.com
amazon.com.au
temu.com
youtube.com
reddit.com
audiobooks.com

YouTube dominated August with fluctuating impressions, peaking at 98.36% on the 4th. Spotify surged late, reaching 82.41% on the 31st. Reddit’s mid-month rise hit 58.9% on the 18th.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Media & Entertainment Digital Media

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Media & Entertainment Digital Media - Last month

1
Low priced Streaming deck https://www.amazon.com.au
Huge selection and top brands — Get deals on Streaming Deck in Computers on Amazon. Free Delivery on Eligible Orders. Shop Low Prices & Top Brands.
2
Audible Audiobooks & Podcasts https://www.audible.com.au
Listen Any Time, Anywhere — The home of storytelling. Explore audiobooks, podcasts & Originals. Find your next listen. Enjoy...
3
Engage over 100k communities https://ads.reddit.com
Advertise on Reddit — Reach a younger & higher earning audience of 70 million+ daily users today. Get Started! With over...
4
Listen Online or Offline https://www.spotify.com
Higher Sound Quality — Go Premium Today and Listen from Anywhere. 3 Months Free. $15.99/Mo After. T&Cs Apply. Play...
5
YouTube https://www.youtube.com
Trending YouTube Music Videos — Watch and share amazing content with the people you care about, anytime. Discover and share videos with friends, family, and people around the world. Music. Single Clip Music. Clip Single Music.

In the bustling world of digital media, Amazon, Audible, Reddit, Spotify, and YouTube captivate audiences with compelling narratives. Amazon entices with low prices and vast selections, Audible offers immersive storytelling, Reddit connects communities, Spotify promises premium sound, and YouTube shares global content.

Frequently Asked Questions

Why is the AUS Media & Entertainment Digital Media August 2026 Report useful and how should I use it?

Why is the AUS Media & Entertainment Digital Media August 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Media & Entertainment Digital Media August 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Media & Entertainment Digital Media August 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Media & Entertainment Digital Media August 2026 Report?

The AUS Media & Entertainment Digital Media August 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Media & Entertainment Digital Media August 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Media & Entertainment Digital Media August 2026 Report for?

The AUS Media & Entertainment Digital Media August 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Media & Entertainment Digital Media - PPC Market Share Analysis August 2026