AUS Media & Entertainment Digital Media - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Digital Media category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Media & Entertainment Digital Media AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	14.3253888103
	85.6746111897

14%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	2
	98

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	4%
Transactional	0%
Navigational	1%
Seasonal	0%
Local	0%
Problem Solving	0%

Market Exposure

Share of Clicks for top 10 AUS Media & Entertainment Digital Media brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
youtube.com	70.97
ticketmaster.com.au	12.35
viagogo.com	5.76
artlist.io	2.55
reddit.com	2.02
amazon.com.au	1.68
gaia.com	1.45
vimeo.com	0.87
temu.com	0.61
jbhifi.com.au	0.31
others	1.43

youtube.com - 70.97%
ticketmaster.com.au - 12.35%
viagogo.com - 5.76%
artlist.io - 2.55%
reddit.com - 2.02%
amazon.com.au - 1.68%
gaia.com - 1.45%
vimeo.com - 0.87%
temu.com - 0.61%
jbhifi.com.au - 0.31%
others - 1.43%

In the PPC landscape, YouTube dominates with a 70.97% click share, overshadowing Ticketmaster’s 12.35%. Viagogo follows at 5.76%, while ‘others’ collectively hold 1.43%.

Market Exposure

Share of Spend for the top 10 AUS Media & Entertainment Digital Media brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	ticketmaster.com.au	viagogo.com	artlist.io	gaia.com	wix.com	amazon.com.au	musicbed.com	vimeo.com	youtube.com	reddit.com
2025/12/01	2.03%	13.41%	15.45%	2.54%	1.6%	11.38%	0.51%	34.93%	0%	0%
2025/12/02	13.78%	14.48%	19.88%	6.35%	0.53%	6.24%	4.98%	21.65%	0%	0%
2025/12/03	5.65%	9.16%	14.19%	4.39%	2.09%	19.98%	2.13%	22.57%	0%	0%
2025/12/04	13.39%	13.24%	19.32%	5.28%	1.11%	3.15%	2.9%	27.95%	0%	0%
2025/12/05	12.11%	15.78%	20.56%	6.91%	1.23%	8.74%	5.14%	9%	0%	0%
2025/12/06	3.18%	3.03%	4.6%	1.44%	1.04%	1.67%	1.61%	0.11%	0%	79.46%
2025/12/07	30.03%	13.05%	19.05%	5.52%	4.23%	4.34%	7.63%	0.44%	0%	0%
2025/12/08	7.81%	17.11%	23.2%	8.16%	1.52%	12.79%	6.64%	0.62%	0%	0%
2025/12/09	0%	1.32%	1.81%	0.64%	0.11%	0.49%	0.54%	0.04%	0%	93.67%
2025/12/10	10.62%	20.47%	26.65%	9.44%	1.81%	5.4%	9.34%	0.77%	0%	0%
2025/12/11	13.74%	17.6%	21.95%	7.15%	6.13%	2.71%	3.5%	1.33%	0%	0%
2025/12/12	0.25%	0.49%	0.64%	0.14%	0.07%	0.16%	0.13%	0.02%	97.54%	0%
2025/12/13	21.07%	19.61%	19.84%	8.45%	2.19%	2.32%	7.94%	0.67%	0%	0%
2025/12/14	24.95%	16.88%	14.72%	4.48%	7.22%	9.58%	2.95%	0.75%	0%	0%
2025/12/15	35.05%	13.46%	14.79%	7.14%	2.49%	6.03%	3.41%	0.51%	0%	0%
2025/12/16	20.9%	21.4%	19.34%	7.4%	2.05%	5.85%	4.84%	0.46%	0%	0%
2025/12/17	25.27%	18.47%	16.11%	6.97%	2.62%	7.01%	4.84%	0.42%	0%	0%
2025/12/18	36.28%	14.91%	16.06%	6.95%	2.36%	7%	3.21%	0.51%	0%	0%
2025/12/19	21.73%	19.91%	15.87%	7.79%	3.74%	6.25%	3.6%	0.5%	0%	0%
2025/12/20	38.71%	15.29%	13.33%	5.77%	5.46%	3.41%	0%	0.32%	0%	0%
2025/12/21	32.95%	14.42%	12.14%	6.94%	3.62%	6.96%	0%	0.44%	0%	0%
2025/12/22	21.07%	15.96%	8.91%	6.24%	1.73%	22.39%	0%	0.5%	0%	0%
2025/12/23	42.56%	15.55%	11.37%	6.08%	3.36%	3.16%	0%	0.39%	0%	0%
2025/12/24	55.44%	11.24%	7.65%	4.95%	0.79%	6.79%	0%	0.44%	0%	0%
2025/12/25	32.8%	15.44%	11.09%	5.1%	1.43%	7.83%	0%	0.47%	0%	0%
2025/12/26	40.2%	15.88%	10.39%	5.6%	1.99%	8.75%	0%	0.51%	0%	0%
2025/12/27	1.23%	0.45%	0.39%	0.17%	0.1%	0.35%	0%	0.01%	96.64%	0%
2025/12/28	46.3%	14.15%	10.71%	3.25%	3.74%	6.21%	0%	0.42%	0%	0%
2025/12/29	43.59%	14.23%	12.86%	4.84%	5.61%	1.25%	0%	0.42%	0%	0%
2025/12/30	23.33%	17.06%	12.9%	5.18%	7.37%	10.19%	0%	0.47%	0%	0%
2025/12/31	34.06%	15.61%	10.38%	5.7%	4.48%	4.06%	2.82%	0.42%	0%	0%

ticketmaster.com.au
viagogo.com
artlist.io
gaia.com
wix.com
amazon.com.au
musicbed.com
vimeo.com
youtube.com
reddit.com

YouTube’s ad spend peaked on December 12 and 27, while Ticketmaster saw consistent growth, peaking on December 24. Reddit had notable spikes early in the month.

Market Exposure

Competitor Count for AUS Media & Entertainment Digital Media

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/12/01	79
2025/12/02	80
2025/12/03	79
2025/12/04	81
2025/12/05	82
2025/12/06	84
2025/12/07	79
2025/12/08	86
2025/12/09	76
2025/12/10	72
2025/12/11	83
2025/12/12	70
2025/12/13	75
2025/12/14	82
2025/12/15	79
2025/12/16	77
2025/12/17	80
2025/12/18	77
2025/12/19	77
2025/12/20	78
2025/12/21	77
2025/12/22	75
2025/12/23	73
2025/12/24	80
2025/12/25	73
2025/12/26	75
2025/12/27	75
2025/12/28	73
2025/12/29	69
2025/12/30	79
2025/12/31	73

December saw fluctuating advertiser numbers, peaking at 86 on the 8th, then declining to 69 by the 29th, ending at 73.

Campaign Efficiency

Market Loss & Market Gains for AUS Media & Entertainment Digital Media

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
ticketmaster.com.au	7.33%
temu.com	0.39%
jbhifi.com.au	0.27%
youtube.com	0.25%
amazon.com.au	0.21%
gaia.com	-0.35%
vimeo.com	-0.65%
viagogo.com	-0.77%
artlist.io	-1.37%
reddit.com	-4.81%

Ticketmaster.com.au surged with a 7.33% click share increase, while Reddit.com faced a significant drop of 4.81%.

Campaign Efficiency

AUS Media & Entertainment Digital Media Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	ticketmaster.com.au	viagogo.com	amazon.com.au	temu.com	gaia.com	artlist.io	jbhifi.com.au	vimeo.com	youtube.com	reddit.com
2025/12/01	7.74%	11.18%	31.6%	13.79%	2.03%	5.59%	3.47%	13.6%	0%	0%
2025/12/02	21.56%	12.65%	16.4%	7.58%	7.42%	10.38%	0.09%	14.59%	0%	0%
2025/12/03	8.99%	9.74%	23.68%	1.5%	6.19%	8.66%	0.07%	18.21%	0%	0%
2025/12/04	21.14%	14.31%	10.27%	4.87%	6.76%	10.18%	0.08%	19.99%	0%	0%
2025/12/05	18.48%	13.34%	15.15%	8.34%	6.97%	8.9%	0.07%	5.04%	0%	0%
2025/12/06	12.66%	7.43%	10.55%	2%	4.36%	6.1%	0.05%	0.05%	0%	38.49%
2025/12/07	43.4%	11.75%	7.4%	5.29%	5.41%	8.36%	0.07%	0.06%	0%	0%
2025/12/08	12.91%	13.98%	24.14%	2.17%	8.47%	10.88%	1.99%	0.1%	0%	0%
2025/12/09	0%	5%	5.12%	0.69%	3.27%	4.01%	0.65%	0.03%	0%	75.87%
2025/12/10	14.15%	20.43%	15.12%	4.41%	11.14%	13.63%	1.19%	0.14%	0%	0%
2025/12/11	24.15%	16.35%	6.78%	3.81%	8.32%	10.9%	3.68%	0.32%	0%	0%
2025/12/12	0.48%	0.69%	0.46%	0.15%	0.22%	0.46%	0%	0%	96.45%	0%
2025/12/13	29.94%	18.91%	5.93%	2.48%	10.31%	10.81%	1.25%	0.12%	0%	0%
2025/12/14	31.74%	13.99%	18.14%	7.81%	4.17%	6.25%	0.58%	0.19%	0%	0%
2025/12/15	41.13%	8.91%	14.36%	7.55%	6.2%	5.67%	4.29%	0.06%	0%	0%
2025/12/16	34.92%	17.95%	11.92%	1.85%	8.02%	9.17%	1.71%	0.07%	0%	0%
2025/12/17	36.31%	16%	11.21%	6.44%	7.14%	7.16%	0.81%	0.06%	0%	0%
2025/12/18	43.78%	10.85%	17.26%	2.16%	6.46%	6.47%	6.53%	0.07%	0%	0%
2025/12/19	26.89%	13.82%	15.44%	10.79%	7.05%	6.18%	1.32%	0.08%	0%	0%
2025/12/20	47.59%	11.98%	7.03%	2.72%	5.35%	5.35%	0.13%	0.04%	0%	0%
2025/12/21	33.22%	10.25%	15.31%	4.28%	5.23%	3.92%	6.07%	0.05%	0%	0%
2025/12/22	26.47%	13.61%	23.93%	14.03%	6.94%	4.34%	1.3%	0.08%	0%	0%
2025/12/23	54.26%	11.95%	7.97%	7.3%	6.1%	4.96%	3.45%	0.06%	0%	0%
2025/12/24	58.16%	7.57%	12.24%	7.48%	4.16%	2.86%	2.72%	0.05%	0%	0%
2025/12/25	27.57%	9.72%	16.76%	23.25%	3.8%	3.53%	8.14%	0.05%	0%	0%
2025/12/26	41.78%	10.52%	18.96%	5.78%	4.31%	3.53%	7.03%	0.06%	0%	0%
2025/12/27	2.42%	0.61%	1.45%	0.93%	0.27%	0.27%	0.15%	0%	93.3%	0%
2025/12/28	50.71%	9.93%	15.3%	6.02%	2.22%	3.88%	2.49%	0.05%	0%	0%
2025/12/29	59.16%	11.4%	3.98%	5.76%	4.85%	5.83%	1.12%	0.06%	0%	0%
2025/12/30	31.35%	13.82%	13.82%	8.96%	4.63%	5.41%	1.73%	0.06%	0%	0%
2025/12/31	47.41%	12.19%	9.64%	5.77%	5.7%	4.67%	1.17%	0.06%	0%	0%

ticketmaster.com.au
viagogo.com
amazon.com.au
temu.com
gaia.com
artlist.io
jbhifi.com.au
vimeo.com
youtube.com
reddit.com

In December 2025, YouTube’s impression share spiked to 96.45% on the 12th, then dropped, ending with 93.3% on the 27th. Ticketmaster saw fluctuations, peaking at 59.16% on the 29th. Reddit’s share peaked at 75.87% on the 9th. The month concluded with diverse trends across platforms.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Media & Entertainment Digital Media

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Media & Entertainment Digital Media - Last month

1
Animated GIFs https://apps.apple.com › gif_maker_app
Emoji, Stickers, Artworks — Easily create GIFs from videos or photos on iPhone. Stickers, emoji, filters & more. Create & share GIFs...
2
Artlist™ Create Without Limits | Get Artlist’s Leading AI Tools https://www.artlist.io
Get World-Leading AI Models, Always Up-To-Date, And All In One Place, Only With Artlist. Generate AI Videos, Images, And Voiceovers With Sora, Veo, Flux, Nano Banana, And More.
3
Create a Happy Birthday Greeting Card | Birthday Greeting Cards https://www.moonpig.com
Happy Birthday Greeting Card - 3 photos design. Cards For All Occasions. Funny Photo Cards. Personalised Photo Cards.
4
Engage over 100k communities | Grow your business with Reddit https://ads.reddit.com
90% of users trust Reddit to learn about new products and brands. Start advertising today! Why Reddit Ads? Interest and keyword targeting across 16 billion real human conversations. Drive Results.
5
Vimeo.com® - Official Site | Video Marketing Platform https://www.vimeo.com
Vimeo Powers Everyone from Creatives to Entrepreneurs to the World’s Largest Companies. Vimeo is Trusted by a Community of 287+ Million Users Worldwide.

In the vibrant world of PPC, Apple entices with creative GIFs, while Artlist empowers creators with cutting-edge AI tools. Moonpig personalizes celebrations, Reddit connects brands with trusted communities, and Vimeo supports a vast network of creatives and businesses.

Frequently Asked Questions

Why is the AUS Media & Entertainment Digital Media December 2025 Report useful and how should I use it?

Why is the AUS Media & Entertainment Digital Media December 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Media & Entertainment Digital Media December 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Media & Entertainment Digital Media December 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Media & Entertainment Digital Media December 2025 Report?

The AUS Media & Entertainment Digital Media December 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Media & Entertainment Digital Media December 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Media & Entertainment Digital Media December 2025 Report for?

The AUS Media & Entertainment Digital Media December 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

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Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Media & Entertainment Digital Media - PPC Market Share Analysis December 2025