Log in Book a Demo

US Media & Entertainment Digital Media - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Digital Media category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Digital Media – US

Google AI Overview visibility for Media & Entertainment Digital Media US

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 20.0663548247
79.9336451753
20%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 20
80
20%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 4%
Navigational 54%
Seasonal 0%
Local 0%
Problem Solving 7%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Media & Entertainment Digital Media brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
youtube.com 80.42
ticketmaster.com 9.28
amazon.com 1.59
spotify.com 1.45
bandlab.com 1.25
espn.com 0.75
vsco.co 0.67
tiktok.com 0.48
pandora.com 0.42
reddit.com 0.3
others 3.39
  • youtube.com - 80.42%
  • ticketmaster.com - 9.28%
  • amazon.com - 1.59%
  • spotify.com - 1.45%
  • bandlab.com - 1.25%
  • espn.com - 0.75%
  • vsco.co - 0.67%
  • tiktok.com - 0.48%
  • pandora.com - 0.42%
  • reddit.com - 0.3%
  • others - 3.39%

Copyright © Adthena. All rights reserved.

In the PPC landscape, YouTube dominates with 80.42% click share, overshadowing Ticketmaster’s 9.28%. Meanwhile, ‘others’ collectively hold 3.39%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Digital Media brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Share of Spend - Last Month
Date youtube.com ticketmaster.com spotify.com seatgeek.com amazon.com espn.com match.com gaia.com reddit.com tiktok.com
2026/03/01 81.67% 9.73% 0.03% 0.46% 0.33% 0.52% 0.27% 0.3% 0.05% 1.52%
2026/03/02 0.36% 63.61% 0.16% 0.81% 2.49% 3.82% 1.14% 1.73% 0.24% 0.18%
2026/03/03 5.17% 59.96% 0.16% 0.9% 3.55% 2.98% 1.45% 1.56% 0.35% 0.12%
2026/03/04 0% 41.72% 3.25% 0.67% 2.4% 3.03% 0.91% 0.91% 12.9% 6.75%
2026/03/05 81.39% 10.22% 0.13% 0.06% 0.57% 0.78% 0.31% 0.21% 0.09% 0.03%
2026/03/06 0.19% 61.26% 0.53% 0% 3.11% 3.34% 1.69% 1.2% 0.65% 0.17%
2026/03/07 0.84% 53.86% 0.18% 0.16% 2.78% 3.15% 1.68% 1.64% 0.26% 8.87%
2026/03/08 0.17% 61.07% 7.29% 0.01% 2.04% 2.61% 1.28% 1.6% 0.28% 0.12%
2026/03/09 55.24% 25.3% 0.16% 0.01% 1.26% 1.92% 0.74% 0.64% 0.16% 0.09%
2026/03/10 0.2% 51.86% 5.59% 0.34% 3.17% 5.88% 1.87% 2.11% 0.27% 0.21%
2026/03/11 71.21% 13.74% 2.05% 0.34% 0.66% 0.92% 0.31% 0.34% 4.34% 0.04%
2026/03/12 74.3% 12.79% 0.1% 0% 0.68% 0.71% 0.32% 0.38% 4.52% 0.08%
2026/03/13 8.98% 57.58% 0.36% 0% 2.19% 2.52% 1.44% 1.53% 0.26% 0.29%
2026/03/14 9.45% 41.21% 11.35% 0% 2.59% 2.97% 1.73% 0.84% 0.3% 0.16%
2026/03/15 63.77% 23.92% 0.18% 0.01% 1.06% 0.64% 0.67% 0.71% 0.08% 0.04%
2026/03/16 86.78% 6.03% 0.1% 0.02% 0.3% 0.32% 0.25% 0.16% 0.01% 3.27%
2026/03/17 53.65% 21.99% 0.49% 1.24% 1.41% 1.16% 0.88% 0.83% 0.14% 4.83%
2026/03/18 5.61% 53.06% 0.49% 2.76% 2.3% 4.52% 1.17% 1.98% 0.33% 0.13%
2026/03/19 78.35% 9.58% 0.91% 0.57% 0.5% 0.75% 0.23% 0.33% 0.02% 3.29%
2026/03/20 54.44% 22.16% 3.12% 0.82% 0.85% 1.63% 0.54% 0.52% 0.06% 6.41%
2026/03/21 83.08% 8.67% 0.22% 0.4% 0.47% 0.32% 0.26% 0.35% 0.05% 0.01%
2026/03/22 74.29% 12.44% 0.37% 0.96% 0.6% 1.36% 0.4% 0.4% 0.08% 0.06%
2026/03/23 0.15% 47.95% 0.76% 2.05% 2.36% 3.45% 1.29% 1.51% 0.32% 10.18%
2026/03/24 51.34% 22.28% 2.91% 0.93% 0.61% 1.04% 0.4% 0.24% 0.06% 12.88%
2026/03/25 83.83% 9.45% 0.06% 0.66% 0.3% 0.75% 0.18% 0.14% 0.04% 0.04%
2026/03/26 84.1% 7.41% 0.07% 0.35% 0.23% 0.63% 0.13% 0.08% 3.01% 0.02%
2026/03/27 83.31% 7.39% 0.58% 0.81% 0.21% 0.49% 0.13% 0.09% 2.33% 1.23%
2026/03/28 80.69% 10.84% 0.16% 0.62% 0.37% 0.83% 0.25% 0.28% 0.07% 0.04%
2026/03/29 84.45% 8.22% 0.08% 0.56% 0.22% 1.05% 0.22% 0.2% 0.04% 0.04%
2026/03/30 54.3% 27.35% 0.18% 1.59% 0.72% 2.42% 0.58% 0.28% 0.13% 0.07%
2026/03/31 81.43% 10.76% 1.16% 0.6% 0.37% 0.29% 0.28% 0.09% 0.05% 0.05%
  • youtube.com
  • ticketmaster.com
  • spotify.com
  • seatgeek.com
  • amazon.com
  • espn.com
  • match.com
  • gaia.com
  • reddit.com
  • tiktok.com

Copyright © Adthena. All rights reserved.

In March 2026, YouTube dominated PPC spend, peaking at 86.78% on March 16. Ticketmaster fluctuated, starting strong but declining mid-month. Spotify and SeatGeek maintained low shares. By month’s end, YouTube led, with Ticketmaster trailing.

Market Exposure

Competitor Count for US Media & Entertainment Digital Media

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 503
2026/03/02 485
2026/03/03 512
2026/03/04 509
2026/03/05 506
2026/03/06 494
2026/03/07 491
2026/03/08 494
2026/03/09 483
2026/03/10 460
2026/03/11 453
2026/03/12 479
2026/03/13 478
2026/03/14 482
2026/03/15 452
2026/03/16 477
2026/03/17 515
2026/03/18 469
2026/03/19 463
2026/03/20 482
2026/03/21 491
2026/03/22 473
2026/03/23 484
2026/03/24 447
2026/03/25 458
2026/03/26 453
2026/03/27 472
2026/03/28 459
2026/03/29 440
2026/03/30 450
2026/03/31 462

Copyright © Adthena. All rights reserved.

March began with 503 advertisers, fluctuating throughout the month. A peak of 515 was reached on March 17, followed by a decline, ending at 462.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Digital Media

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
youtube.com 13.62%
seatgeek.com 0.16%
pinterest.com 0.01%
marketwatch.com 0%
fountaindale.org 0%
pandora.com -0.56%
bandlab.com -1.12%
spotify.com -1.32%
amazon.com -1.35%
ticketmaster.com -6.11%

Copyright © Adthena. All rights reserved.

YouTube surged with a 13.62% click share increase, while Ticketmaster plummeted by 6.11%.

Campaign Efficiency

US Media & Entertainment Digital Media Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date youtube.com ticketmaster.com spotify.com seatgeek.com ticketsonsale.com amazon.com bandlab.com espn.com tiktok.com fubo.tv
2026/03/01 84.66% 4.82% 0.01% 1.18% 1.03% 0.66% 0.65% 0.41% 0.63% 0.28%
2026/03/02 1.75% 40.4% 0.14% 2.99% 2.53% 6.31% 2.72% 4.03% 0.07% 1.51%
2026/03/03 56.79% 17.05% 0.06% 1.34% 0.01% 4.34% 1.53% 1.36% 0.02% 0.91%
2026/03/04 0% 27.02% 6.33% 2.41% 4.16% 6.81% 2.52% 3.31% 3.82% 3.33%
2026/03/05 73.71% 7.19% 0.21% 0.21% 2.62% 2% 0.62% 1.04% 0.02% 0.65%
2026/03/06 3.41% 37.11% 0.4% 0% 0% 9.26% 4.99% 3.41% 0.07% 4.01%
2026/03/07 7.43% 29.81% 0.07% 0.4% 2.48% 7.45% 3.68% 2.97% 4.57% 2.97%
2026/03/08 1.95% 36.14% 13.25% 0.01% 2.41% 4.75% 2.27% 2.4% 0.05% 2.52%
2026/03/09 55.2% 17.05% 0.08% 0.01% 0% 2.64% 2.29% 1.7% 0.04% 1.44%
2026/03/10 2.6% 29.68% 8.72% 0.74% 0% 7.71% 4.39% 5.33% 0.09% 3.58%
2026/03/11 65.91% 6.98% 4.95% 1.74% 1.74% 2.45% 0.94% 1.22% 0.03% 0.87%
2026/03/12 75.77% 7.99% 0.05% 0% 0.67% 1.59% 0.72% 0.66% 0.02% 0.4%
2026/03/13 73.36% 10.24% 0.07% 0% 1.46% 1.47% 0.98% 0.73% 0.03% 0.88%
2026/03/14 70.83% 7.79% 5.93% 0% 0% 1.79% 0.95% 0.85% 0.02% 0.28%
2026/03/15 88.6% 4.53% 0.1% 0% 0% 1.03% 0.61% 0.23% 0.01% 0.08%
2026/03/16 86.23% 4.62% 0.18% 0.06% 0% 0.88% 0.36% 0.38% 2.11% 0.31%
2026/03/17 72.09% 8.13% 0.32% 2.64% 0% 2.2% 0.98% 0.65% 1.5% 0.32%
2026/03/18 61.56% 13.23% 0.17% 3.9% 0% 2.61% 1.13% 1.92% 0.03% 0%
2026/03/19 72.18% 6.38% 2.14% 2.81% 1.28% 1.81% 0.69% 1.02% 2.33% 0.54%
2026/03/20 74.61% 7.07% 3.25% 1.81% 0.54% 1.27% 0.59% 0.98% 1.98% 0.77%
2026/03/21 81.71% 4.96% 0.34% 1.37% 0.55% 1.26% 0.59% 0.33% 0.01% 0.66%
2026/03/22 71.38% 6.98% 0.55% 3.43% 1.27% 1.5% 0.51% 1.26% 0.02% 2.17%
2026/03/23 0.55% 30.18% 0.45% 6.81% 2.74% 6.39% 2.21% 3.28% 5.02% 2.82%
2026/03/24 47.1% 15.39% 6.64% 4.12% 0% 2.14% 1.11% 1.34% 8.61% 0.49%
2026/03/25 79.67% 5.88% 0.04% 2.8% 2.67% 1.05% 0.5% 0.85% 0.02% 0.22%
2026/03/26 87.17% 3.89% 0.04% 0.88% 1.41% 0.54% 0.43% 0.49% 0.01% 0.15%
2026/03/27 81.83% 4.39% 1.05% 3.11% 1.1% 0.63% 0.44% 0.51% 0.67% 0.37%
2026/03/28 88.66% 3.15% 0.12% 1.28% 0.29% 0.59% 0.31% 0.46% 0.01% 1.09%
2026/03/29 90.11% 2.86% 0.06% 1.15% 0.26% 0.36% 0.28% 0.62% 0.01% 0.37%
2026/03/30 85.45% 5.09% 0.04% 1.69% 0.36% 0.65% 0.2% 0.72% 0.01% 0.52%
2026/03/31 91.16% 2.9% 0.88% 0.88% 0.48% 0.45% 0.26% 0.12% 0.01% 0%
  • youtube.com
  • ticketmaster.com
  • spotify.com
  • seatgeek.com
  • ticketsonsale.com
  • amazon.com
  • bandlab.com
  • espn.com
  • tiktok.com
  • fubo.tv

Copyright © Adthena. All rights reserved.

In March 2026, YouTube dominated with fluctuating impressions, peaking at 91.16%. Ticketmaster saw a mid-month dip, while Spotify and SeatGeek had sporadic spikes. Amazon and TikTok maintained low shares, ending the month quietly.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Digital Media

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Digital Media - Last month
  1. 1
    Disney+, Hulu, ESPN Bundle - All of ESPN, now streaming http://www.disneyplus.com

    All of ESPN, now streaming. Get the bundle starting at $35.99/month.

  2. 2
    Watch ESPN Online - Start for $0 Today https://www.fubo.tv

    Watch ESPN and over 100 live channels with Fubo. Get rid of cable today.

  3. 3
    Grow your business with Reddit | Generate leads with Reddit Ads https://business.reddit.com

    Why Reddit Ads? Interest and keyword targeting across 16 billion real human conversations. Reach a younger & higher earning audience of 70 million+ daily users today. Get Started! Get Discovered.

  4. 4
    TikTok Ads | TikTok for Business | Marketing Made Easy on TikTok https://ads.tiktok.com › tiktok › for_business

    Conversion, Lead Generation, and Awareness Ad Solutions to Drive Value for Your Business. Beauty creators are posting +76% more content than they were last year. Real-Time Monitoring. Grow Your Business. Easy-to-Use. One-Stop Shop.

  5. 5
    YouTube https://www.youtube.com

    Start Watching Videos You Love — For people to smile and have a good time watching. Share your videos with friends, family, and the world.

Copyright © Adthena. All rights reserved.

Disney+ entices with a $35.99/month bundle, merging ESPN, Hulu, and Disney+. Fubo.tv offers ESPN and 100+ channels, urging cable-cutting. Reddit and TikTok target businesses with vast audiences and easy ad solutions. YouTube invites global smiles through shared videos.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

UK
Media & Entertainment

UK Digital Media

AUS
Media & Entertainment

AUS Digital Media