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US Media & Entertainment Digital Media - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Digital Media category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Digital Media – US

Google AI Overview visibility for Media & Entertainment Digital Media US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 42.7967431604
57.2032568396
42%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 21
79
21%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 4%
Navigational 53%
Seasonal 0%
Local 0%
Problem Solving 7%

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Market Exposure

Share of Clicks for top 10 US Media & Entertainment Digital Media brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
youtube.com 66.59
ticketmaster.com 13.86
youtu.be 2.82
spotify.com 2.34
tiktok.com 2.22
bandlab.com 2.01
amazon.com 1.71
microsoft.com 1.03
reddit.com 0.78
seatgeek.com 0.43
others 6.21
  • youtube.com - 66.59%
  • ticketmaster.com - 13.86%
  • youtu.be - 2.82%
  • spotify.com - 2.34%
  • tiktok.com - 2.22%
  • bandlab.com - 2.01%
  • amazon.com - 1.71%
  • microsoft.com - 1.03%
  • reddit.com - 0.78%
  • seatgeek.com - 0.43%
  • others - 6.21%

Copyright © Adthena. All rights reserved.

In the PPC landscape, YouTube.com dominates with 66.59% click share, followed by Ticketmaster.com at 13.86%. Others collectively hold 6.21%, while Youtu.be captures 2.82%.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Digital Media brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date youtube.com tiktok.com ticketmaster.com amazon.com reddit.com seatgeek.com apple.com spotify.com microsoft.com ticketsonsale.com
2026/06/01 1.76% 7.81% 43.33% 4.59% 0.14% 6.93% 1.89% 0.61% 0.08% 0%
2026/06/02 87.67% 0.55% 4.31% 0.71% 0.07% 0.34% 0.32% 0.08% 0.01% 0%
2026/06/03 81.71% 0.06% 6.43% 1.4% 0.06% 1.08% 0.42% 0.12% 0% 0.6%
2026/06/04 8.32% 2.3% 36.42% 2.52% 10.12% 4.86% 1.61% 0.38% 0.12% 2.5%
2026/06/05 0.93% 0.16% 41.32% 4.01% 0.34% 3.96% 2.5% 0.73% 0.14% 8.08%
2026/06/06 0.27% 0.14% 32.86% 2.94% 14.89% 4.71% 1.68% 3.05% 2.5% 2.79%
2026/06/07 0% 2.69% 30.18% 2.93% 11.64% 4.67% 1.98% 7.56% 0.12% 2.84%
2026/06/08 0.05% 0.52% 42.63% 3.09% 1.35% 6.85% 2.57% 0.96% 0.07% 0%
2026/06/09 0% 8.22% 45.24% 3.02% 0.53% 3.13% 2.28% 0.43% 0.11% 3.11%
2026/06/10 0.01% 0.17% 45.1% 3.44% 0.57% 3.2% 2.33% 0.5% 0.16% 2.8%
2026/06/11 79.31% 0.6% 6.26% 0.5% 0.05% 0.55% 0.41% 0.1% 3.45% 1.18%
2026/06/12 0.34% 5.95% 31.9% 3.47% 0.28% 3.09% 2.23% 0.33% 13.93% 6.13%
2026/06/13 0.01% 2.61% 30.25% 2.76% 0.3% 4.67% 1.77% 0.81% 18.99% 1.19%
2026/06/14 1.14% 0.35% 21.08% 2.71% 10.95% 2.64% 1.67% 0.56% 17.91% 2.68%
2026/06/15 85.74% 0.68% 3.67% 0.32% 1.47% 0.44% 0.21% 0.02% 2.12% 0%
2026/06/16 1.27% 2.08% 28.42% 1.8% 16.3% 2.49% 1.08% 0.27% 13.56% 2.03%
2026/06/17 71.9% 0.17% 9.53% 0.71% 0.06% 1.02% 0.28% 0.64% 4.74% 0%
2026/06/18 15.67% 3.81% 24.52% 1.74% 0.06% 3.97% 0.84% 5.93% 13.95% 0%
2026/06/19 1.71% 2.25% 36.12% 3.17% 0.07% 6.66% 1.7% 0.38% 13.52% 0%
2026/06/20 0.84% 0.5% 24.94% 3.25% 11.62% 3.67% 1.88% 2.94% 14.75% 4.18%
2026/06/21 67.37% 0.06% 12.25% 1.01% 0.01% 1.89% 0.62% 0.15% 2.54% 1.98%
2026/06/22 0.38% 3.51% 32.43% 3.77% 0% 7.31% 2.25% 3.82% 9.81% 3.84%
2026/06/23 30.94% 2.8% 25.64% 3.99% 0.35% 4.42% 1.61% 1.17% 0.26% 1.12%
2026/06/24 22.06% 2.86% 35.97% 3.76% 0.17% 4.59% 1.17% 2.51% 0.09% 0%
2026/06/25 29.99% 0.41% 37.84% 2.99% 0.08% 2.48% 1.08% 0.18% 0.16% 1.09%
2026/06/26 0.95% 3.93% 42.35% 4.22% 0.14% 4.72% 1.27% 0.66% 0.05% 3.98%
2026/06/27 0.21% 21.62% 27.4% 3.91% 0.37% 4.2% 1.6% 0.64% 0.08% 7.01%
2026/06/28 1.43% 17.65% 22.52% 5.21% 0.38% 4.91% 2.31% 0.83% 0.03% 0%
2026/06/29 0.7% 10.19% 29.64% 7.84% 0.28% 4.58% 2% 0.46% 0.05% 12.86%
2026/06/30 26.59% 13.81% 13.07% 5.36% 3.65% 2.91% 1.72% 1.64% 0.05% 0%
  • youtube.com
  • tiktok.com
  • ticketmaster.com
  • amazon.com
  • reddit.com
  • seatgeek.com
  • apple.com
  • spotify.com
  • microsoft.com
  • ticketsonsale.com

Copyright © Adthena. All rights reserved.

In June 2026, YouTube’s PPC spend fluctuated dramatically, peaking at 87.67% on June 2nd. TikTok maintained a steady presence, while Ticketmaster showed consistent high spend. By month’s end, YouTube led, followed by Ticketmaster and TikTok.

Market Exposure

Competitor Count for US Media & Entertainment Digital Media

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 574
2026/06/02 505
2026/06/03 564
2026/06/04 566
2026/06/05 550
2026/06/06 564
2026/06/07 560
2026/06/08 554
2026/06/09 560
2026/06/10 565
2026/06/11 585
2026/06/12 571
2026/06/13 542
2026/06/14 543
2026/06/15 537
2026/06/16 545
2026/06/17 548
2026/06/18 545
2026/06/19 514
2026/06/20 492
2026/06/21 503
2026/06/22 485
2026/06/23 483
2026/06/24 468
2026/06/25 477
2026/06/26 450
2026/06/27 455
2026/06/28 450
2026/06/29 447
2026/06/30 450

Copyright © Adthena. All rights reserved.

June began with 574 advertisers, peaking at 585 mid-month. A decline followed, ending with 450 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Digital Media

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
youtu.be 5.17%
youtube.com 3.98%
spotify.com 1.26%
tiktok.com 0.96%
amazon.com 0.16%
apple.com -0.24%
microsoft.com -0.6%
bandlab.com -1.26%
reddit.com -1.49%
ticketmaster.com -5.41%

Copyright © Adthena. All rights reserved.

Ticketmaster.com saw a significant drop of 5.41%, while youtu.be surged by 5.17%. YouTube.com gained 3.98%, and Spotify.com rose by 1.26%.

Campaign Efficiency

US Media & Entertainment Digital Media Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date youtube.com tiktok.com ticketmaster.com amazon.com seatgeek.com spotify.com bandlab.com youtu.be reddit.com microsoft.com
2026/06/01 3.01% 3.64% 8.6% 2.02% 7.09% 0.08% 0.89% 65.11% 0.01% 0.01%
2026/06/02 73.24% 1.8% 6.82% 2.2% 2.49% 0.07% 1.83% 0% 0.04% 0.03%
2026/06/03 78.34% 0.03% 4.69% 2.74% 4.02% 0.06% 0.84% 0% 0.02% 0.01%
2026/06/04 69.52% 1.26% 8.21% 1.08% 5.97% 0.18% 1.1% 0% 2.84% 0.04%
2026/06/05 2.98% 0.06% 29.56% 5.45% 13.31% 0.39% 3.31% 0% 0.04% 0.19%
2026/06/06 2.29% 0.06% 22.77% 3.81% 15.82% 5.97% 3.9% 0% 11.39% 1.91%
2026/06/07 0% 3.68% 17.94% 3.16% 14.91% 16.51% 0.54% 0% 8.24% 0.13%
2026/06/08 0.53% 0.19% 29.44% 3.63% 23.13% 0.4% 4.32% 0% 0.37% 0.07%
2026/06/09 0% 13.99% 30.68% 4.61% 11.67% 0.19% 1.38% 0% 0.11% 0.14%
2026/06/10 0.03% 0.07% 30.77% 5.91% 11.08% 0.32% 4.83% 0% 0.17% 0.18%
2026/06/11 76.93% 0.99% 4.69% 0.78% 2.29% 0.06% 0.7% 0% 0.01% 3%
2026/06/12 1.37% 9.09% 22.34% 4.7% 10.53% 0.2% 4.01% 0% 0.03% 10.14%
2026/06/13 0.02% 3.77% 18.35% 4.63% 14.93% 0.33% 2.74% 0% 0.09% 13.35%
2026/06/14 6.86% 0.14% 15.19% 4.35% 8.51% 0.3% 3.57% 1.24% 7.88% 12.48%
2026/06/15 82.44% 1.18% 3.18% 0.68% 1.72% 0.03% 0.51% 0.1% 1.31% 1.82%
2026/06/16 7.7% 2.99% 17.32% 3.05% 8.63% 0.2% 1.69% 0% 12.92% 10.29%
2026/06/17 68.38% 0.08% 7.22% 1.38% 3.9% 1.69% 0.49% 0.08% 0.03% 3.95%
2026/06/18 60.76% 2.26% 5.53% 1.36% 5.26% 6.79% 0.83% 0.25% 0.04% 4.07%
2026/06/19 8.45% 2.74% 19.71% 5.38% 18.14% 0.63% 1.99% 0% 0.04% 8.25%
2026/06/20 4.62% 0.2% 18.18% 5.09% 11.24% 6.01% 2.17% 0% 8.29% 10.03%
2026/06/21 35.28% 0.01% 5.51% 0.86% 3.9% 0.12% 0.49% 45.39% 0.01% 1.2%
2026/06/22 2.33% 4.64% 22.69% 6.45% 21.58% 7.05% 2.71% 0.5% 0% 6.55%
2026/06/23 78.94% 1% 4.72% 1.55% 3.92% 1.59% 0.56% 0% 0.02% 0.1%
2026/06/24 72.07% 1.34% 7.79% 2.13% 5.3% 1.99% 0.76% 0% 0.02% 0.04%
2026/06/25 81.87% 0.06% 6.56% 1.46% 2.36% 0.06% 0.59% 0% 0% 0.09%
2026/06/26 3.96% 5.82% 27.24% 6.23% 16.36% 0.41% 2.44% 0% 0.01% 0.06%
2026/06/27 0.77% 30.12% 14.12% 6.13% 12.91% 0.33% 3.17% 0% 0.12% 0.08%
2026/06/28 5.13% 23.79% 15.6% 6.77% 14.04% 0.31% 2.1% 0.52% 0.12% 0.03%
2026/06/29 2.5% 13.61% 19.72% 11.15% 13.51% 0.49% 1.99% 0% 0.05% 0.05%
2026/06/30 73.88% 5.61% 3.66% 2.73% 2.68% 2.1% 0.8% 0.55% 0.28% 0.01%
  • youtube.com
  • tiktok.com
  • ticketmaster.com
  • amazon.com
  • seatgeek.com
  • spotify.com
  • bandlab.com
  • youtu.be
  • reddit.com
  • microsoft.com

Copyright © Adthena. All rights reserved.

In June 2026, YouTube’s PPC impression share fluctuated dramatically, peaking at 82.44% mid-month. TikTok and Ticketmaster saw moderate gains, while Amazon and SeatGeek maintained steady shares. By month’s end, YouTube led, closing at 73.88%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Digital Media

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Digital Media - Last month
  1. 1
    Microsoft Edge - Effortlessly Explore the Web https://www.microsoft.com

    Get Help Writing, Planning, Brainstorming - Right in Your Browser with Copilot.

  2. 2
    Create your ad campaign - Advertise on Reddit - Reddit Ads https://business.reddit.com

    90% of users trust Reddit to learn about new products and brands. Start advertising today!

  3. 3
    View Seats & Buy Tickets - The Best Deals are on SeatGeek https://www.seatgeek.com

    Tickets On Sale Now and Selling Fast. Find The Best Deals on SeatGeek.

  4. 4
    Ticketmaster https://www.ticketmaster.com

    Event Tickets — Ticketmaster: Buy Verified Tickets For Concerts, Sports, Theater And Other Events. Get Tickets You...

  5. 5
    YouTube https://www.youtube.com

    Youtube Videos — Share your videos with friends, family, and the world. Get 100+ million official...

Copyright © Adthena. All rights reserved.

In the competitive world of PPC, Microsoft Edge entices with seamless web exploration, while Reddit Ads builds trust with its vast user base. SeatGeek and Ticketmaster vie for ticket sales, emphasizing deals and verified purchases. YouTube remains a global hub for video sharing.

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