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US Media & Entertainment Digital Media - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Digital Media category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Digital Media – US

Google AI Overview visibility for Media & Entertainment Digital Media US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 50.5844902763
49.4155097237
50%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 20
80
20%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 4%
Navigational 51%
Seasonal 0%
Local 0%
Problem Solving 6%

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Market Exposure

Share of Clicks for top 10 US Media & Entertainment Digital Media brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
youtube.com 85.64
ticketmaster.com 6.27
youtu.be 2.17
audible.com 1.91
amazon.com 0.62
reddit.com 0.55
tiktok.com 0.47
spotify.com 0.36
apple.com 0.25
viagogo.com 0.21
others 1.55
  • youtube.com - 85.64%
  • ticketmaster.com - 6.27%
  • youtu.be - 2.17%
  • audible.com - 1.91%
  • amazon.com - 0.62%
  • reddit.com - 0.55%
  • tiktok.com - 0.47%
  • spotify.com - 0.36%
  • apple.com - 0.25%
  • viagogo.com - 0.21%
  • others - 1.55%

Copyright © Adthena. All rights reserved.

In the PPC landscape, YouTube dominates with 85.64% click share, overshadowing Ticketmaster’s 6.27%. Meanwhile, ‘others’ collectively hold 1.55%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Digital Media brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date youtube.com ticketmaster.com audible.com seatgeek.com amazon.com apple.com viagogo.com tiktok.com youtu.be reddit.com
2026/08/01 60.98% 9.56% 6.19% 1.41% 0.98% 0.36% 0.39% 4.59% 0% 8.62%
2026/08/02 66.99% 5.89% 5.56% 1.05% 0.88% 0.4% 0.58% 10.08% 0% 0.16%
2026/08/03 79.72% 9% 2.29% 0.41% 0.5% 0.26% 0.24% 0.05% 0% 0.17%
2026/08/04 0.34% 27.22% 18.47% 1.91% 3.76% 1.21% 1.42% 12.62% 0% 0.33%
2026/08/05 0.48% 26.49% 9.97% 3.92% 4.83% 1.21% 1.6% 28.94% 0.7% 0.26%
2026/08/06 35.91% 9.46% 4.65% 1.1% 1.44% 0.76% 1.09% 1.5% 38.67% 0.03%
2026/08/07 0.81% 21.39% 30.68% 1.83% 4.82% 2.37% 2.7% 0.12% 0.89% 0.22%
2026/08/08 63.86% 2.96% 1.52% 0.4% 0.33% 0.11% 0.21% 0.01% 29.22% 0%
2026/08/09 83.11% 5.09% 5.38% 0.43% 1.58% 0.28% 0.38% 0.02% 0% 0.02%
2026/08/10 83.93% 1.66% 1.95% 0.43% 0.37% 0.19% 0.17% 0.02% 0.06% 9.16%
2026/08/11 79.65% 4.79% 1.55% 0.25% 0.61% 0.19% 0.12% 0.74% 9.78% 0%
2026/08/12 66.7% 12.42% 5.81% 1.55% 1.74% 0.68% 0.63% 2.95% 0% 0%
2026/08/13 89.05% 4.19% 2.34% 0.38% 0.45% 0.45% 0.14% 0.84% 0% 0.02%
2026/08/14 83.18% 6.23% 3.76% 0.6% 0.78% 0.68% 0.33% 1.05% 0% 0%
2026/08/15 96.64% 0.83% 0.76% 0.13% 0.36% 0.08% 0.05% 0.28% 0% 0%
2026/08/16 91.92% 3.29% 1.47% 0.31% 0.31% 0.14% 0.16% 0.69% 0% 0.01%
2026/08/17 92% 2.73% 1.54% 0.26% 0.4% 0.35% 0.16% 0.78% 0% 0%
2026/08/18 64.88% 12.02% 8.47% 1.84% 1.48% 1.5% 0.74% 3.04% 0% 0.06%
2026/08/19 67.02% 10.75% 6.63% 1.2% 2.17% 1.52% 0.67% 3.87% 0% 0.17%
2026/08/20 85.91% 4.41% 2.1% 0.43% 0.51% 0.45% 0.15% 0.85% 0.06% 3.08%
2026/08/21 87.27% 3.24% 2.12% 0.1% 0.59% 0.45% 0.17% 0.9% 0% 3.13%
2026/08/22 83.69% 4.76% 2.47% 0.65% 0.64% 0.45% 0.61% 1.03% 0.18% 3.04%
2026/08/23 84% 5.13% 2.42% 0.66% 0.6% 0.45% 0.86% 0.64% 0.06% 3.03%
2026/08/24 53.42% 4.36% 2.06% 0.69% 0.44% 0.36% 0.2% 0.75% 32.36% 2.74%
2026/08/25 76.09% 8.07% 3.3% 1.29% 0.96% 0.68% 0.83% 1.48% 0.09% 4.56%
2026/08/26 83.9% 5.18% 2.44% 0.69% 0.53% 0.44% 0.21% 0.9% 0% 3.07%
2026/08/27 65.11% 7.32% 3.28% 0.98% 0.73% 0.6% 0.28% 1.18% 13.45% 4.01%
2026/08/28 88.09% 3.9% 1.67% 0.4% 0.42% 0.34% 0.17% 0.67% 0% 2.3%
2026/08/29 90.06% 2.81% 1.46% 0.61% 0.41% 0.43% 0.14% 0.08% 0% 2.48%
2026/08/30 83.54% 3.81% 1.73% 0.36% 0.49% 0.19% 0.19% 0.16% 7.01% 0%
2026/08/31 88.92% 3.3% 2.41% 1.01% 0.75% 0.58% 0.36% 0.25% 0% 0%
  • youtube.com
  • ticketmaster.com
  • audible.com
  • seatgeek.com
  • amazon.com
  • apple.com
  • viagogo.com
  • tiktok.com
  • youtu.be
  • reddit.com

Copyright © Adthena. All rights reserved.

YouTube’s PPC spend surged, peaking mid-month, while Ticketmaster and Audible showed fluctuating trends. TikTok and Reddit had sporadic spikes. August ended with YouTube dominating, maintaining high spend levels.

Market Exposure

Competitor Count for US Media & Entertainment Digital Media

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 482
2026/08/02 483
2026/08/03 453
2026/08/04 528
2026/08/05 413
2026/08/06 393
2026/08/07 372
2026/08/08 343
2026/08/09 360
2026/08/10 386
2026/08/11 396
2026/08/12 380
2026/08/13 387
2026/08/14 383
2026/08/15 350
2026/08/16 376
2026/08/17 351
2026/08/18 353
2026/08/19 329
2026/08/20 342
2026/08/21 353
2026/08/22 361
2026/08/23 363
2026/08/24 346
2026/08/25 328
2026/08/26 328
2026/08/27 352
2026/08/28 342
2026/08/29 368
2026/08/30 361
2026/08/31 365

Copyright © Adthena. All rights reserved.

August began with 482 advertisers, peaking at 528 on the 4th. A decline followed, reaching 328 by the 25th. The month concluded with a slight recovery, ending at 365 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Digital Media

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
youtube.com 3.34%
reddit.com 0.41%
apple.com 0.03%
seatgeek.com 0.02%
snapchat.com 0.01%
tiktok.com -0.17%
spotify.com -0.28%
audible.com -0.36%
ticketmaster.com -1.02%
youtu.be -1.41%

Copyright © Adthena. All rights reserved.

In the past month, youtube.com surged by 3.34% in click share, while youtu.be dropped by 1.41%. Reddit.com gained 0.41%, contrasting with ticketmaster.com’s 1.02% decline.

Campaign Efficiency

US Media & Entertainment Digital Media Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date youtube.com seatgeek.com ticketmaster.com audible.com apple.com amazon.com adobe.com tiktok.com youtu.be reddit.com
2026/08/01 45.67% 11.57% 10.75% 7.47% 0.45% 2.03% 0.34% 2.21% 0% 6%
2026/08/02 51.67% 7.62% 10.9% 6.85% 0.55% 1.78% 0.39% 5.01% 0% 0.03%
2026/08/03 63.59% 3.11% 12.5% 2.89% 0.36% 1.11% 0.28% 0.03% 0% 0.05%
2026/08/04 5.57% 9.82% 24.61% 11.74% 0.89% 4.09% 0.71% 3.84% 0% 0.04%
2026/08/05 4.45% 18% 23.42% 7.03% 1.04% 6.41% 0.25% 8.64% 1.4% 0.03%
2026/08/06 49.59% 2.31% 4.34% 1.61% 0.81% 0.94% 0.35% 0.67% 35.65% 0%
2026/08/07 9.95% 7.07% 23.7% 18.27% 1.98% 5.56% 0.78% 0.09% 1.42% 0.02%
2026/08/08 67.24% 2.54% 4.88% 1.61% 0.13% 0.62% 0.03% 0.01% 20.07% 0%
2026/08/09 67.3% 3.3% 9.26% 6.89% 0.43% 2.94% 1.14% 0.02% 0% 0%
2026/08/10 82.8% 2.3% 3.07% 2% 0.21% 0.61% 0.03% 0.02% 0.15% 5.14%
2026/08/11 57.75% 1.75% 6.19% 1.71% 0.23% 1.1% 0.45% 0.94% 25.45% 0%
2026/08/12 75.73% 3.74% 6.97% 2.76% 0.39% 1.39% 0.75% 1.61% 0% 0%
2026/08/13 83.7% 2.07% 5.7% 2.19% 1.22% 0.81% 0.44% 0.96% 0% 0%
2026/08/14 71.4% 3.35% 9.6% 4.19% 2.18% 1.48% 0.84% 1.42% 0% 0%
2026/08/15 93.2% 0.83% 1.82% 0.94% 0.12% 0.59% 0.23% 0.39% 0% 0%
2026/08/16 83.57% 2.3% 5.62% 2% 0.23% 0.75% 0.54% 1.08% 0% 0%
2026/08/17 82.58% 1.94% 5.46% 2.3% 1.37% 0.99% 0.53% 1.19% 0% 0%
2026/08/18 55.66% 7.74% 13.41% 6.14% 3.32% 2.06% 1.28% 2.76% 0% 0%
2026/08/19 58.54% 4.89% 13.77% 5.34% 3.36% 2.43% 1.31% 3.06% 0% 0.06%
2026/08/20 85.4% 2.02% 4.45% 1.73% 0.95% 0.74% 0.36% 0.77% 0.12% 1.35%
2026/08/21 87.48% 0.37% 3.66% 1.77% 0.98% 0.85% 0.36% 0.8% 0% 1.39%
2026/08/22 78.45% 3.63% 5.33% 2.19% 1.15% 1.06% 0.41% 1% 0.44% 1.62%
2026/08/23 82.63% 2.98% 4.32% 1.74% 0.94% 0.8% 0.27% 0.6% 0.12% 1.31%
2026/08/24 61.72% 3.86% 4.96% 1.83% 0.92% 0.75% 0.03% 0.78% 18.63% 1.42%
2026/08/25 73.9% 5.83% 7.15% 2.5% 1.42% 1.27% 0.52% 1.22% 0.18% 1.99%
2026/08/26 79.1% 3.81% 5.39% 2.17% 1.12% 0.89% 0.81% 0.97% 0% 1.63%
2026/08/27 44.34% 5.08% 7.6% 2.7% 1.4% 1.17% 1.16% 1.15% 29.2% 1.95%
2026/08/28 82.63% 2.74% 4.58% 1.75% 0.95% 0.78% 0.41% 0.81% 0% 1.39%
2026/08/29 82.51% 4.3% 3.89% 1.76% 1.31% 0.87% 0.41% 0.04% 0% 1.67%
2026/08/30 61.12% 2.57% 5.49% 1.9% 0.25% 0.95% 0.38% 0.1% 20.31% 0%
2026/08/31 85.13% 4.43% 3.28% 1.78% 1.12% 0.78% 0.46% 0.1% 0% 0%
  • youtube.com
  • seatgeek.com
  • ticketmaster.com
  • audible.com
  • apple.com
  • amazon.com
  • adobe.com
  • tiktok.com
  • youtu.be
  • reddit.com

Copyright © Adthena. All rights reserved.

August saw YouTube’s impression share soar, peaking at 93.2% mid-month. SeatGeek and Ticketmaster fluctuated, while Reddit’s presence grew steadily. The month concluded with YouTube dominating.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Digital Media

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Digital Media - Last month
  1. 1
    Try Apple Music Free - Listen Better With Lossless https://music.apple.com › subscribe

    Offer for new subscribers only. Terms apply.

  2. 2
    Advertise on Reddit - Try Reddit Ads - Reddit Ads https://business.reddit.com

    90% of users trust Reddit to learn about new products and brands. Start advertising today!

  3. 3
    Ticketmaster https://www.ticketmaster.com

    Ticketmaster.com — Ticketmaster: Buy Verified Tickets For Concerts, Sports, Theater And Other Events. Find Tickets...

  4. 4
    25% off your next coin pack - Coins Cheaper Online https://www.tiktok.com

    LIVE streaming made cheaper. Enjoy 25% savings on your TikTok coins.

  5. 5
    YouTube https://www.youtube.com

    Start Watching Videos You Love — Share your videos with friends, family, and the world. For people to smile and have a good time watching.

Copyright © Adthena. All rights reserved.

Apple Music entices with lossless sound, while Reddit builds trust for brand discovery. Ticketmaster ensures verified event tickets, TikTok offers coin savings for live streaming, and YouTube invites global video sharing. Each ad uniquely captivates its audience.

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