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US Media & Entertainment Digital Media - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Digital Media category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Digital Media – US

Google AI Overview visibility for Media & Entertainment Digital Media US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 33.5072536844
66.4927463156
33%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 22
78
22%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 5%
Navigational 48%
Seasonal 0%
Local 0%
Problem Solving 7%

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Market Exposure

Share of Clicks for top 10 US Media & Entertainment Digital Media brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
youtube.com 62.79
ticketmaster.com 15.92
bandlab.com 3.48
amazon.com 3.45
reddit.com 2.88
tiktok.com 1.96
spotify.com 0.95
vsco.co 0.63
seatgeek.com 0.59
youtu.be 0.53
others 6.82
  • youtube.com - 62.79%
  • ticketmaster.com - 15.92%
  • bandlab.com - 3.48%
  • amazon.com - 3.45%
  • reddit.com - 2.88%
  • tiktok.com - 1.96%
  • spotify.com - 0.95%
  • vsco.co - 0.63%
  • seatgeek.com - 0.59%
  • youtu.be - 0.53%
  • others - 6.82%

Copyright © Adthena. All rights reserved.

In the PPC landscape, YouTube dominates with 62.79% click share, overshadowing Ticketmaster’s 15.92%. Meanwhile, ‘others’ collectively hold 6.82%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Digital Media brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date ticketmaster.com tiktok.com seatgeek.com amazon.com apple.com match.com adobe.com youtube.com reddit.com youtu.be
2026/05/01 36.35% 11.43% 3.74% 4.48% 0.24% 1.13% 0.7% 0% 18.14% 0%
2026/05/02 43.36% 11.83% 4.63% 3.88% 0.18% 1.64% 1.09% 0% 0.76% 0%
2026/05/03 47.23% 0.37% 6.84% 5.29% 0.21% 1.93% 1.81% 0.11% 0.83% 0.35%
2026/05/04 30.8% 36.92% 4.84% 3.45% 1.05% 0.94% 0.86% 0.01% 0.65% 0%
2026/05/05 33.03% 9.98% 6.87% 4.15% 1.04% 1.56% 0.78% 0.14% 16.26% 0%
2026/05/06 32% 28.92% 7.37% 4.24% 0.99% 1.23% 0.82% 0.14% 0.72% 0%
2026/05/07 34.14% 28.73% 5.57% 3.36% 0.4% 1.64% 0.67% 0.14% 0.48% 0%
2026/05/08 28.4% 21.59% 4.09% 2.7% 0.29% 0.81% 0.56% 0.01% 22.93% 0%
2026/05/09 17.32% 42.19% 2.89% 2.03% 0.65% 0.55% 0.5% 0% 18.12% 0%
2026/05/10 13.93% 4.56% 3.14% 1.65% 0.69% 0.71% 0.56% 47.1% 14.46% 0%
2026/05/11 6.34% 4.5% 0.52% 0.91% 0.32% 0.18% 0.16% 59.35% 3.12% 19.08%
2026/05/12 22.44% 0.22% 2.52% 2.58% 1.1% 1.09% 0.41% 49.21% 0.32% 0%
2026/05/13 25.36% 15.94% 4.13% 2.86% 3.54% 0.99% 0.57% 0.54% 25.16% 0%
2026/05/14 44.8% 0.13% 9.09% 4.52% 1.96% 1.74% 3.41% 0.93% 0.58% 0%
2026/05/15 28.38% 21.58% 4.08% 2.7% 0.29% 0.8% 0.56% 0.01% 22.92% 0%
2026/05/16 26.44% 0.14% 4.8% 1.28% 0.81% 1.06% 0.82% 0.41% 43.93% 0.02%
2026/05/17 25.56% 8.92% 7.24% 1.91% 1.14% 1.58% 1.11% 14.68% 14.21% 0%
2026/05/18 33.72% 28.62% 4.41% 2.9% 1.06% 1.65% 0.9% 0.19% 0.47% 0.12%
2026/05/19 20.59% 33.19% 9.91% 3.38% 0.88% 1.05% 0.88% 0.4% 0.43% 0%
2026/05/20 16.45% 9.29% 3.49% 1.68% 0.46% 0.68% 0.28% 48.02% 7.42% 0%
2026/05/21 19% 20.62% 3.44% 4.08% 1.53% 1.19% 0.77% 0.42% 16.59% 0%
2026/05/22 9.33% 3.51% 2.02% 1.58% 0.49% 0.46% 1.01% 71.72% 0.11% 0.04%
2026/05/23 34.59% 19.35% 6.19% 4.57% 1.57% 1.61% 2.62% 0.25% 0.52% 0%
2026/05/24 9.52% 37.79% 0.42% 6.07% 2.01% 1.71% 1.29% 0.73% 0.26% 0%
2026/05/25 14.22% 10.08% 3.15% 1.9% 0.74% 0.47% 0.4% 53.64% 0.27% 0%
2026/05/26 7.02% 2.52% 1.76% 1.39% 0.42% 0.24% 0.26% 77.39% 0.07% 0.03%
2026/05/27 4.75% 0.03% 1.24% 1.3% 0.37% 0.28% 0.22% 84.44% 0.07% 0%
2026/05/28 34.59% 0.16% 8.74% 6.69% 1.88% 1.49% 1.29% 0.04% 0.38% 0.53%
2026/05/29 7.07% 0.02% 0.74% 1.14% 0.39% 0.28% 0.17% 82.88% 0.12% 0%
2026/05/30 24.51% 36.01% 3.63% 4.48% 1.84% 0.96% 1.04% 0.6% 0.19% 0%
2026/05/31 34.52% 19.92% 7.74% 4.57% 1.56% 1.49% 0.68% 0.68% 0.06% 0%
  • ticketmaster.com
  • tiktok.com
  • seatgeek.com
  • amazon.com
  • apple.com
  • match.com
  • adobe.com
  • youtube.com
  • reddit.com
  • youtu.be

Copyright © Adthena. All rights reserved.

In May 2026, Ticketmaster’s PPC spend fluctuated, peaking early and dipping mid-month. TikTok saw sporadic spikes, while YouTube dominated late May. Reddit’s spend was erratic, with notable highs mid-month. The month concluded with varied spend patterns across advertisers.

Market Exposure

Competitor Count for US Media & Entertainment Digital Media

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 450
2026/05/02 451
2026/05/03 466
2026/05/04 471
2026/05/05 485
2026/05/06 471
2026/05/07 483
2026/05/08 479
2026/05/09 449
2026/05/10 470
2026/05/11 500
2026/05/12 511
2026/05/13 461
2026/05/14 483
2026/05/15 479
2026/05/16 498
2026/05/17 497
2026/05/18 504
2026/05/19 469
2026/05/20 482
2026/05/21 495
2026/05/22 478
2026/05/23 500
2026/05/24 503
2026/05/25 547
2026/05/26 571
2026/05/27 564
2026/05/28 547
2026/05/29 561
2026/05/30 556
2026/05/31 560

Copyright © Adthena. All rights reserved.

May began with 450 advertisers, gradually increasing to 560 by month’s end. Mid-month fluctuations were followed by a significant rise, peaking at 571 on May 26.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Digital Media

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
youtube.com 27.87%
spotify.com 0.57%
google.com 0.05%
ticketsonsale.com 0.05%
sweetwater.com 0.05%
tiktok.com -1.61%
amazon.com -1.64%
bandlab.com -1.79%
reddit.com -6.34%
ticketmaster.com -11.54%

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In the past month, YouTube surged with a 27.87% click share increase, while Ticketmaster plummeted by 11.54%. Spotify gained modestly at 0.57%, contrasting Reddit’s 6.34% decline.

Campaign Efficiency

US Media & Entertainment Digital Media Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date ticketmaster.com seatgeek.com tiktok.com amazon.com youtube.com bandlab.com apple.com adobe.com reddit.com youtu.be
2026/05/01 30.92% 7.71% 4.98% 9.45% 0% 4.36% 0.4% 0.96% 11.29% 0%
2026/05/02 29.27% 9.39% 4.69% 7.44% 0% 3.44% 0.26% 1.22% 0.24% 0%
2026/05/03 33.29% 11.38% 0.09% 9.93% 0.85% 6.26% 0.27% 1.81% 0.27% 0.77%
2026/05/04 27.35% 11.97% 18.74% 7.99% 0.06% 3.46% 1.12% 1.23% 0.16% 0%
2026/05/05 25.26% 12.8% 4.37% 9.03% 1.26% 4.48% 0.86% 0.98% 9.98% 0%
2026/05/06 25.14% 16.61% 12.97% 9.77% 1.26% 3.82% 0.89% 1.08% 0.19% 0%
2026/05/07 26.18% 13.27% 13.5% 7.82% 1.31% 3.98% 0.39% 1.03% 0.22% 0%
2026/05/08 27.01% 9.27% 11.31% 7.3% 0.03% 3.89% 0.36% 0.86% 17.11% 0%
2026/05/09 18.49% 6.67% 22.21% 5.66% 0.02% 3.28% 0.72% 0.82% 14.39% 0%
2026/05/10 12.37% 6.36% 2.14% 3.73% 45.26% 2.51% 0.66% 0.74% 9.6% 0%
2026/05/11 5.6% 1.12% 1.95% 2.16% 58.46% 0.99% 0.34% 0.22% 2.19% 19.48%
2026/05/12 14.24% 4.14% 0.08% 4.31% 51.69% 2.52% 1.2% 0.47% 0.07% 0%
2026/05/13 19.21% 7.66% 7.2% 5.87% 5.29% 3.69% 5.93% 0.82% 16.07% 0%
2026/05/14 27.29% 15.2% 0.06% 7.62% 7.51% 4.49% 2.19% 2.69% 0.17% 0%
2026/05/15 27.02% 9.27% 11.31% 7.3% 0.03% 3.89% 0.36% 0.86% 17.11% 0%
2026/05/16 22.26% 9.78% 0.06% 3.29% 3.93% 2.93% 0.86% 1.15% 29.86% 0.02%
2026/05/17 5.12% 4.17% 0.97% 1.01% 78.34% 0.84% 0.25% 0.36% 2.18% 0%
2026/05/18 27.06% 9.96% 14.04% 6.33% 2.37% 5.48% 1.03% 1.25% 0.13% 0.51%
2026/05/19 15.19% 18.58% 12.74% 5.94% 3.72% 3.75% 0.79% 1.02% 0.07% 0%
2026/05/20 13.01% 7.59% 4.5% 3.49% 46.57% 1.65% 0.45% 0.38% 5.05% 0%
2026/05/21 14.22% 8.92% 9.08% 7.34% 4.03% 5.35% 1.4% 0.96% 10.33% 0%
2026/05/22 7.36% 4.26% 1.68% 3.22% 68.21% 1.94% 0.5% 0.98% 0.05% 0.18%
2026/05/23 26.9% 13.43% 8.02% 8.55% 2.39% 4.72% 1.61% 2.19% 0.15% 0%
2026/05/24 13.25% 1.3% 14.82% 10.06% 6.46% 5.81% 1.87% 1.39% 0.09% 0%
2026/05/25 2.27% 1.61% 1.13% 0.86% 88.39% 0.5% 0.22% 0.12% 0.01% 0%
2026/05/26 5.76% 3.61% 1.18% 2.8% 73.36% 1.38% 0.47% 0.34% 0.02% 0.13%
2026/05/27 3.88% 3.4% 0.02% 2.79% 79.44% 0.85% 0.51% 0.3% 0.02% 0%
2026/05/28 23.03% 14.41% 0.05% 10% 0.51% 2.76% 1.51% 1.71% 0.1% 0.31%
2026/05/29 3.09% 1.09% 0.01% 1.13% 89.5% 0.37% 0.22% 0.12% 0.02% 0%
2026/05/30 22.2% 7% 16.49% 8.89% 4.58% 4.26% 1.89% 1.33% 0.11% 0%
2026/05/31 23.23% 13.86% 7.71% 7.59% 5.94% 3.41% 1.45% 0.78% 0.01% 0%
  • ticketmaster.com
  • seatgeek.com
  • tiktok.com
  • amazon.com
  • youtube.com
  • bandlab.com
  • apple.com
  • adobe.com
  • reddit.com
  • youtu.be

Copyright © Adthena. All rights reserved.

Ticketmaster’s impression share fluctuated, peaking early May, then declining. YouTube surged mid-month, dominating impressions. SeatGeek and TikTok showed moderate fluctuations. Amazon maintained steady presence. By month’s end, YouTube led, followed by Ticketmaster.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Digital Media

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Digital Media - Last month
  1. 1
    Amazon Music Unlimited - On demand music, always free https://music.amazon.com › amazon › music

    Enjoy all the music, the most ad-free top podcasts and audiobooks from Audible. Listen now

  2. 2
    Engage over 100k communities https://business.reddit.com

    Advertise on Reddit — 90% of users trust Reddit to learn about new products and brands. Start advertising today!

  3. 3
    SeatGeek Tickets | The Best Deals are on SeatGeek https://www.seatgeek.com

    Tickets On Sale Now and Selling Fast. Find The Best Deals on SeatGeek. Be There Live. Use Deal...

  4. 4
    Ticketmaster https://www.ticketmaster.com

    Ticketmaster Website — Ticketmaster: Buy Verified Tickets For Concerts, Sports, Theater And Other Events. Find Tickets...

  5. 5
    YouTube - YouTube - Watch YouTube videos https://www.youtube.com

    Share your videos with friends, family, and the world

Copyright © Adthena. All rights reserved.

Amazon Music Unlimited captivates with ad-free music and podcasts, while Reddit entices advertisers with trusted community engagement. SeatGeek and Ticketmaster compete for live event enthusiasts, offering deals and verified tickets. YouTube remains a global hub for video sharing.

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