US Media & Entertainment Digital Media - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Digital Media category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Digital Media – US

Google AI Overview visibility for Media & Entertainment Digital Media US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 29.4771841543
70.5228158457
29%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 19
81
19%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 4%
Navigational 58%
Seasonal 0%
Local 0%
Problem Solving 7%

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Market Exposure

Share of Clicks for top 10 US Media & Entertainment Digital Media brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
ticketmaster.com 41.08
youtube.com 24.78
amazon.com 5.08
bandlab.com 4.19
pandora.com 1.97
vsco.co 1.97
espn.com 1.68
vimeo.com 1.67
snapchat.com 1.62
instagram.com 1.59
others 14.37
  • ticketmaster.com - 41.08%
  • youtube.com - 24.78%
  • amazon.com - 5.08%
  • bandlab.com - 4.19%
  • pandora.com - 1.97%
  • vsco.co - 1.97%
  • espn.com - 1.68%
  • vimeo.com - 1.67%
  • snapchat.com - 1.62%
  • instagram.com - 1.59%
  • others - 14.37%

Copyright © Adthena. All rights reserved.

Ticketmaster dominates with 41.08% click share, followed by YouTube at 24.78%. Amazon holds 5.08%, while ‘others’ collectively capture 14.37%.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Digital Media brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date ticketmaster.com seatgeek.com amazon.com vimeo.com match.com espn.com datemyage.com dating.com apple.com youtube.com
2025/11/01 39.69% 2.39% 3.62% 2.63% 1.88% 2.98% 2.35% 3.69% 1.39% 0.01%
2025/11/02 16.8% 1.43% 2.1% 1.23% 0.96% 1.88% 1.13% 1.98% 0.63% 52.07%
2025/11/03 32.34% 1.29% 3.91% 3.06% 2.41% 5.5% 2.41% 3.64% 1.47% 0%
2025/11/04 39.79% 5.34% 3.78% 3.07% 2.26% 1.98% 1.84% 2.63% 1.29% 0%
2025/11/05 37.64% 4.68% 3.8% 3.09% 2.39% 1.53% 1.43% 2.38% 1.73% 0.05%
2025/11/06 42.22% 5.46% 2.86% 2.68% 1.7% 1.99% 2.14% 3.38% 1.7% 0.16%
2025/11/07 39.38% 5.62% 3.42% 1.76% 1.91% 2.83% 2.98% 2.48% 1.58% 0%
2025/11/08 39.39% 2.99% 3.24% 3.04% 1.48% 2.36% 1.48% 1.89% 6.52% 0%
2025/11/09 40.52% 6.27% 2.48% 3.26% 1.54% 1.99% 1.94% 3.24% 1.73% 0.25%
2025/11/10 44.11% 3.69% 3.01% 2.9% 0.95% 3.69% 1.64% 1.62% 1.68% 0%
2025/11/11 39.89% 4.65% 3.14% 2.94% 1.78% 4.14% 2.2% 2.18% 1.87% 0%
2025/11/12 41.3% 0.75% 3.74% 3.04% 1.53% 4.41% 2.54% 2.16% 2.35% 0.88%
2025/11/13 33.35% 3.23% 4.56% 2.32% 1.06% 1.4% 1.99% 2.52% 1.51% 0%
2025/11/14 42.28% 3.62% 4.35% 2.5% 1.76% 4.36% 1.71% 1.97% 1.55% 0.15%
2025/11/15 36.47% 1.95% 5.98% 3.32% 2.05% 6.33% 1.49% 1.99% 1.69% 0.25%
2025/11/16 35.47% 5.14% 4.87% 3.07% 1.91% 5.35% 2.17% 2.22% 1.53% 0.49%
2025/11/17 35.35% 4.97% 4.22% 3.15% 2.44% 5.59% 1% 1.87% 1.55% 0.61%
2025/11/18 38.65% 3.84% 5.09% 2.58% 1.93% 4.37% 1.7% 1.78% 1.67% 1.79%
2025/11/19 35.03% 1.95% 4.35% 3.01% 2.13% 5.53% 2.07% 2.95% 1.86% 0.1%
2025/11/20 36.16% 3.32% 4.54% 3.67% 2.14% 5.46% 1.86% 1.71% 1.99% 0.81%
2025/11/21 43.01% 1.96% 2.88% 3.04% 1.57% 4.49% 1.71% 2.27% 1.57% 0.39%
2025/11/22 41.04% 4.71% 3.28% 2.74% 1.95% 3.2% 2.61% 3.46% 1.44% 3.93%
2025/11/23 33.29% 2.79% 3.03% 3.22% 1.75% 4.14% 1.77% 3.36% 8.83% 0.02%
2025/11/24 31.35% 1.9% 3.69% 2.77% 1.25% 3.99% 1.08% 1.6% 1.34% 13.9%
2025/11/25 30.56% 1.58% 3.44% 2.84% 2.46% 7.52% 1.69% 1.86% 1.84% 5.87%
2025/11/26 17.77% 0.63% 1.47% 1.2% 1% 1.69% 0.71% 0.86% 0.54% 60.34%
2025/11/27 38.67% 5.4% 4.99% 2.22% 2.38% 3.71% 1.41% 1.22% 1.33% 2.15%
2025/11/28 35.69% 7.06% 3.45% 2.87% 2.29% 5.1% 1.48% 1.87% 1.49% 0%
2025/11/29 36.26% 6.53% 3.54% 2.42% 2.27% 3.31% 1.38% 2.09% 1.17% 11%
2025/11/30 37.54% 4.91% 4.89% 3.17% 3.05% 2.87% 1.89% 1.72% 1.7% 0.03%
  • ticketmaster.com
  • seatgeek.com
  • amazon.com
  • vimeo.com
  • match.com
  • espn.com
  • datemyage.com
  • dating.com
  • apple.com
  • youtube.com

Copyright © Adthena. All rights reserved.

Ticketmaster dominated November, peaking at 44.11% on the 10th. YouTube’s spend spiked on the 26th at 60.34%. The month ended with Ticketmaster leading, despite fluctuations.

Market Exposure

Competitor Count for US Media & Entertainment Digital Media

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/11/01 602
2025/11/02 611
2025/11/03 628
2025/11/04 618
2025/11/05 626
2025/11/06 612
2025/11/07 620
2025/11/08 644
2025/11/09 611
2025/11/10 665
2025/11/11 626
2025/11/12 634
2025/11/13 635
2025/11/14 604
2025/11/15 597
2025/11/16 622
2025/11/17 625
2025/11/18 604
2025/11/19 587
2025/11/20 595
2025/11/21 614
2025/11/22 579
2025/11/23 566
2025/11/24 591
2025/11/25 566
2025/11/26 569
2025/11/27 582
2025/11/28 571
2025/11/29 561
2025/11/30 579

Copyright © Adthena. All rights reserved.

Advertisers surged early November, peaking at 665 on the 10th. A decline followed, ending the month at 579.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Digital Media

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
youtube.com 38.76%
instagram.com 2.94%
facebook.com 0.17%
blinkist.com 0.06%
audioadvice.com 0.06%
bandlab.com -1.29%
pandora.com -1.35%
snapchat.com -3.16%
amazon.com -3.94%
ticketmaster.com -22.53%

Copyright © Adthena. All rights reserved.

YouTube surged with a 38.76% click share increase, while Ticketmaster plummeted by 22.53%. Instagram rose by 2.94%, contrasting Amazon’s 3.94% decline.

Campaign Efficiency

US Media & Entertainment Digital Media Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date ticketmaster.com seatgeek.com amazon.com bandlab.com pandora.com vimeo.com apple.com espn.com dating.com youtube.com
2025/11/01 32.94% 5.6% 7.89% 4.13% 2.51% 1.68% 1.31% 1.77% 2.78% 0.03%
2025/11/02 16.33% 3.96% 4.41% 0.58% 0.95% 0.92% 0.72% 1.31% 1.74% 40.11%
2025/11/03 27.62% 3.03% 7.73% 3.41% 3.19% 1.9% 1.18% 3.22% 2.57% 0%
2025/11/04 30.58% 11.88% 7.38% 3.83% 1.54% 1.77% 1.26% 1.09% 1.92% 0%
2025/11/05 29.22% 10.81% 7.91% 2.41% 2.82% 1.91% 1.42% 0.9% 1.51% 0.09%
2025/11/06 34.23% 12.43% 6.21% 2.87% 1.62% 1.63% 1.8% 1.15% 2.59% 0.43%
2025/11/07 32.25% 13.17% 7.04% 1.62% 2.01% 1.11% 1.41% 1.62% 1.52% 0%
2025/11/08 32.22% 6.92% 5.82% 2.16% 1.97% 2.02% 7.68% 1.35% 1.5% 0%
2025/11/09 30.02% 13.62% 5.25% 3.22% 1.91% 2% 1.26% 1.07% 2.06% 1.6%
2025/11/10 37% 8.6% 6.1% 3.1% 2.68% 1.8% 1.39% 2.17% 1.43% 0%
2025/11/11 31.69% 10.07% 6.57% 2.84% 2.82% 1.71% 1.63% 2.27% 1.76% 0%
2025/11/12 31.42% 1.25% 7.73% 3.17% 3.14% 1.87% 2.09% 2.53% 1.58% 3.84%
2025/11/13 26.88% 7.48% 7.79% 1.11% 2.29% 1.5% 1.34% 0.83% 1.91% 0%
2025/11/14 34.65% 8.15% 8.14% 3.72% 2.7% 1.57% 1.28% 2.48% 1.37% 2.3%
2025/11/15 30.08% 4% 9.81% 3.73% 2.35% 1.88% 1.68% 3.42% 2.06% 1.38%
2025/11/16 27.41% 11.69% 8.86% 3.07% 2.48% 1.84% 1.59% 3.07% 2.28% 3.18%
2025/11/17 26.7% 10.71% 7.74% 4.78% 1.82% 1.77% 1.35% 2.99% 1.41% 2.22%
2025/11/18 31.19% 9.17% 9.42% 4.51% 1.13% 1.59% 1.63% 2.58% 1.64% 1.43%
2025/11/19 26.35% 3.54% 6.82% 2.36% 2.42% 1.52% 1.58% 2.65% 1.59% 1.31%
2025/11/20 29.55% 7.57% 8.44% 2.16% 2.25% 2.55% 1.85% 3.24% 1.68% 2.96%
2025/11/21 38.77% 4.47% 6.33% 2.77% 2.63% 2.07% 1.42% 2.77% 2.05% 0.42%
2025/11/22 32.48% 10.94% 5.71% 3.74% 2.21% 1.65% 1.19% 1.87% 2.91% 3.23%
2025/11/23 28.19% 6.21% 5.54% 4.81% 1.46% 2.03% 10.3% 2.41% 2.74% 0.03%
2025/11/24 11.25% 2.08% 2.73% 1.37% 0.88% 0.82% 0.54% 1.1% 0.74% 61.81%
2025/11/25 27.36% 4.04% 7.77% 2.45% 2.94% 2.06% 1.78% 4.89% 1.99% 1.81%
2025/11/26 18.99% 1.79% 3.66% 1.82% 0.42% 0.99% 0.54% 1.27% 1.17% 50.53%
2025/11/27 30.35% 11.91% 8.22% 4.08% 3.7% 1.39% 1.02% 2.04% 1.15% 1.04%
2025/11/28 25.89% 16.03% 6.35% 3.16% 1.35% 1.7% 1.31% 2.84% 1.88% 0%
2025/11/29 12.78% 7.04% 2.78% 1.22% 0.6% 0.68% 0.41% 0.86% 0.72% 55.67%
2025/11/30 28.88% 11.37% 7.9% 4.07% 2.21% 1.92% 1.68% 1.65% 1.48% 0.5%
  • ticketmaster.com
  • seatgeek.com
  • amazon.com
  • bandlab.com
  • pandora.com
  • vimeo.com
  • apple.com
  • espn.com
  • dating.com
  • youtube.com

Copyright © Adthena. All rights reserved.

Ticketmaster led November with fluctuating impressions, peaking at 38.77% on the 21st. YouTube had sporadic spikes, notably 61.81% on the 24th. The month ended with Ticketmaster at 28.88% and YouTube at 0.5%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Digital Media

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Digital Media - Last month
  1. 1
    Amazon Music Unlimited https://music.amazon.com › amazon › music

    All-Access Playlists — Enjoy all the music, the most ad-free top podcasts and audiobooks from Audible. Listen now

  2. 2
    Sign Up for Instagram https://www.instagram.com

    Share Everyday Moments — Share the beauty of everyday moments with friends on Instagram. Ready to discover a world of creativity? Join Instagram to start exploring. Share With Friends. Discover Trends. Share Your Stories. Share Your Photos. Create Cool Videos.

  3. 3
    SeatGeek Tickets https://www.seatgeek.com

    The Best Deals are on SeatGeek — Join Millions of Fans and Get Real, Verified Tickets on SeatGeek with No Hidden Fees. Be There...

  4. 4
    Ticketmaster https://www.ticketmaster.com

    Ticketmaster.com — Shop Millions Of Live Events And Discover Can't-Miss Concerts, Games, Theater And More.

  5. 5
    Youtube https://www.youtube.com

    Easy Listening Music — Discover new music. A 2-hour playlist of exclusive, original instrumental compositions. Perfect for...

Copyright © Adthena. All rights reserved.

Amazon Music Unlimited entices with ad-free playlists and Audible audiobooks. Instagram invites users to share creativity and trends. SeatGeek and Ticketmaster promise verified tickets and live events. YouTube offers exclusive instrumental playlists for easy listening.

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