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US Media & Entertainment Digital Media - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Digital Media category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Digital Media – US

Google AI Overview visibility for Media & Entertainment Digital Media US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 21.350355346
78.649644654
21%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 22
78
22%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 4%
Navigational 49%
Seasonal 0%
Local 0%
Problem Solving 8%

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Market Exposure

Share of Clicks for top 10 US Media & Entertainment Digital Media brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
youtube.com 80.3
ticketmaster.com 10.31
spotify.com 1.89
amazon.com 1.33
bandlab.com 1.19
reddit.com 0.76
tiktok.com 0.68
vsco.co 0.55
espn.com 0.24
pandora.com 0.23
others 2.52
  • youtube.com - 80.3%
  • ticketmaster.com - 10.31%
  • spotify.com - 1.89%
  • amazon.com - 1.33%
  • bandlab.com - 1.19%
  • reddit.com - 0.76%
  • tiktok.com - 0.68%
  • vsco.co - 0.55%
  • espn.com - 0.24%
  • pandora.com - 0.23%
  • others - 2.52%

Copyright © Adthena. All rights reserved.

In the PPC landscape, YouTube dominates with 80.3% click share, overshadowing Ticketmaster’s 10.31%. Spotify and Amazon trail behind, while ‘others’ collectively hold 2.52%.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Digital Media brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date ticketmaster.com seatgeek.com amazon.com match.com gaia.com espn.com spotify.com reddit.com youtube.com tiktok.com
2026/04/01 54.64% 4.17% 1.54% 1.12% 1.33% 0.89% 0.33% 0.22% 9.15% 4.48%
2026/04/02 54.62% 1.82% 1.38% 1.23% 1.64% 0.86% 0.31% 0.29% 0.29% 16.49%
2026/04/03 49.98% 1.61% 1.25% 1% 1.24% 0.77% 0.32% 16.76% 0.22% 10.11%
2026/04/04 52.08% 3.5% 1.07% 1.68% 1.88% 0.94% 0.32% 11.35% 0.26% 0.23%
2026/04/05 51.35% 3.29% 1.6% 1.91% 1.85% 1.14% 0.49% 0.59% 0.21% 4.64%
2026/04/06 22.58% 1.22% 0.35% 0.44% 0.62% 0.47% 0.14% 3.9% 60.65% 1.59%
2026/04/07 18.84% 0.8% 0.49% 0.48% 0.61% 0.42% 0.17% 0.11% 67.74% 0.06%
2026/04/08 19.25% 0.69% 0.34% 0.35% 0.45% 0.37% 0.84% 0.06% 70.81% 0.06%
2026/04/09 37.44% 0.97% 0.62% 0.76% 0.92% 0.46% 0.23% 0.21% 39.36% 8.03%
2026/04/10 61.23% 1.65% 0.81% 0.88% 1.35% 1.1% 0.56% 0.38% 8.95% 4.06%
2026/04/11 20.74% 1.83% 0.36% 0.23% 0.46% 0.36% 0.11% 0.14% 67.6% 1.54%
2026/04/12 23.26% 1.4% 0.5% 0.54% 0.73% 0.59% 1.32% 0.26% 61.62% 0.06%
2026/04/13 10.1% 0.71% 0.17% 0.18% 0.24% 0.19% 0.45% 0.05% 83.37% 0.74%
2026/04/14 15.06% 1.04% 0.33% 0.43% 0.43% 0.3% 0.77% 6.18% 66.07% 2.52%
2026/04/15 37.83% 1.39% 0.42% 0.43% 0.83% 0.63% 0.26% 0.15% 48.35% 0.09%
2026/04/16 61.58% 2.02% 1.3% 0.56% 1.29% 0.89% 2.3% 0.27% 0.19% 11.53%
2026/04/17 12.22% 0.34% 0.43% 0.14% 0.28% 0.18% 0.48% 2% 79.94% 1.15%
2026/04/18 8.89% 0.22% 0.52% 0.13% 0.24% 0.08% 0.06% 3.43% 82.17% 0.02%
2026/04/19 60.79% 2.45% 3.15% 1.08% 1.51% 1.54% 4.76% 0.48% 0.06% 3.95%
2026/04/20 60.18% 2.79% 2.53% 1.13% 1.51% 1.15% 4.8% 0.61% 0.24% 4.48%
2026/04/21 58.76% 0.73% 2.57% 0.92% 1.44% 1.18% 9.19% 0.36% 0.18% 6%
2026/04/22 51.04% 1.89% 3.41% 1.57% 1.74% 1.32% 8.21% 0.38% 7.2% 0.11%
2026/04/23 30.08% 1.56% 1.62% 0.67% 0.79% 0.67% 3.02% 0.16% 48.94% 0.06%
2026/04/24 23.24% 0.69% 0.91% 0.25% 0.51% 0.37% 0.16% 0.42% 66.27% 0.04%
2026/04/25 66.86% 4.06% 2.83% 0.75% 1.54% 1.17% 0.27% 0.66% 0.11% 0.1%
2026/04/26 63.38% 2.59% 2.3% 1.02% 1.43% 1.37% 0.22% 10.61% 0% 0.1%
2026/04/27 64.43% 1.48% 2.48% 1.04% 1.58% 2.22% 0.46% 0.3% 0% 8.51%
2026/04/28 68.16% 2.14% 2.81% 1.09% 1.5% 1.75% 0.44% 0.39% 0% 4.43%
2026/04/29 61.31% 5.34% 2.74% 1.1% 1.58% 1.52% 2.8% 0.42% 0% 0.12%
2026/04/30 65.93% 4.11% 2.76% 1.36% 1.14% 0.81% 0.56% 0.52% 0.39% 0.27%
  • ticketmaster.com
  • seatgeek.com
  • amazon.com
  • match.com
  • gaia.com
  • espn.com
  • spotify.com
  • reddit.com
  • youtube.com
  • tiktok.com

Copyright © Adthena. All rights reserved.

Ticketmaster’s PPC spend fluctuated, peaking at 68.16% on April 28. YouTube saw significant spikes, notably 83.37% on April 13. TikTok’s spend was erratic, with a high of 16.49% on April 2.

Market Exposure

Competitor Count for US Media & Entertainment Digital Media

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 477
2026/04/02 462
2026/04/03 481
2026/04/04 472
2026/04/05 499
2026/04/06 514
2026/04/07 508
2026/04/08 491
2026/04/09 491
2026/04/10 482
2026/04/11 455
2026/04/12 476
2026/04/13 503
2026/04/14 484
2026/04/15 483
2026/04/16 467
2026/04/17 453
2026/04/18 472
2026/04/19 460
2026/04/20 479
2026/04/21 456
2026/04/22 451
2026/04/23 461
2026/04/24 446
2026/04/25 455
2026/04/26 462
2026/04/27 452
2026/04/28 445
2026/04/29 458
2026/04/30 444

Copyright © Adthena. All rights reserved.

April began with 477 advertisers, peaking at 514 on April 6. A gradual decline followed, ending the month at 444.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Digital Media

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ticketmaster.com 10.24%
spotify.com 4.19%
amazon.com 2.37%
bandlab.com 1.59%
pandora.com 0.55%
safetv.org -0%
vimeo.com -0%
posterbooking.com -0%
microsoft.com -0.02%
youtube.com -22.69%

Copyright © Adthena. All rights reserved.

In the past month, ticketmaster.com surged by 10.24%, while youtube.com plummeted by 22.69%. Spotify.com gained 4.19%, and amazon.com rose 2.37%. Bandlab.com increased by 1.59%.

Campaign Efficiency

US Media & Entertainment Digital Media Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date ticketmaster.com seatgeek.com amazon.com bandlab.com youtube.com vsco.co spotify.com reddit.com tiktok.com ticketsonsale.com
2026/04/01 11.84% 6.63% 2.4% 0.93% 59.48% 0.71% 0.09% 0.04% 1.85% 0.99%
2026/04/02 29.44% 8.25% 5.22% 2.13% 3.68% 1.64% 0.68% 0.1% 16.64% 0%
2026/04/03 26.89% 6.84% 4.27% 2.07% 2.56% 1.73% 0.65% 15.85% 10.59% 1.92%
2026/04/04 28.28% 12.92% 3.94% 2.22% 3.1% 1.56% 0.26% 9.82% 0.08% 0%
2026/04/05 25.79% 12.32% 4.41% 2.03% 2.07% 1.42% 0.26% 0.21% 4.02% 6.45%
2026/04/06 5.09% 2.15% 0.52% 0.42% 83.67% 0.24% 0.09% 1.62% 0.73% 0%
2026/04/07 6.25% 1.86% 1.01% 0.49% 78.67% 0.44% 0.08% 0.02% 0.01% 1.56%
2026/04/08 8.74% 2.22% 1.13% 0.67% 76.08% 0.45% 2.2% 0.02% 0.02% 0.62%
2026/04/09 7.81% 1.38% 0.82% 0.98% 79.54% 0.47% 0.03% 0.02% 2.87% 0%
2026/04/10 15.56% 3.39% 1.47% 1.57% 61.37% 0.7% 0.33% 0.07% 1.8% 1.94%
2026/04/11 4.79% 3.08% 0.48% 0.43% 86.77% 0.15% 0.04% 0.02% 0.59% 0%
2026/04/12 1.98% 1.1% 0.23% 0.37% 92.94% 0.16% 0.68% 0.01% 0% 0.2%
2026/04/13 2.41% 1.5% 0.38% 0.27% 91.14% 0.16% 0.71% 0.01% 0.37% 0.8%
2026/04/14 2.29% 1.17% 0.35% 0.24% 90.6% 0.13% 0.62% 1.44% 0.65% 0.18%
2026/04/15 20.15% 5.95% 1.27% 2.37% 56.91% 0.76% 0.28% 0.06% 0.04% 0%
2026/04/16 32.53% 9.37% 4.2% 2.34% 2.47% 0.91% 7.36% 0.11% 15.93% 2.17%
2026/04/17 5.51% 1.28% 0.98% 0.2% 83.58% 0.18% 1.27% 1.53% 1.35% 0.37%
2026/04/18 3.72% 0.77% 1.32% 0.5% 84.95% 0.19% 0.08% 2.56% 0.01% 0.93%
2026/04/19 24.32% 10.26% 8.77% 2.98% 0.72% 1.46% 15.25% 0.24% 8.17% 0%
2026/04/20 29.31% 9.38% 6.59% 3.38% 3.07% 1.51% 14.17% 0.13% 3.89% 2.09%
2026/04/21 28.66% 2.52% 6.48% 4.11% 1.86% 1.15% 26.05% 0.13% 7.04% 0%
2026/04/22 10.39% 2.42% 3.47% 1.53% 57.59% 0.51% 9.64% 0.05% 0.02% 1.89%
2026/04/23 5.68% 2.2% 1.53% 0.89% 78.99% 0.2% 3.39% 0.01% 0.01% 0%
2026/04/24 11.81% 2.08% 2.38% 1.27% 71.96% 0.47% 0.07% 0.12% 0.02% 0%
2026/04/25 34.74% 16.28% 8.23% 4.01% 1.86% 1.94% 0.32% 0.23% 0.06% 2.48%
2026/04/26 36.32% 10.85% 7.37% 5.21% 0% 1.6% 0.17% 10.17% 0.06% 0%
2026/04/27 36.73% 6.08% 7.49% 3.96% 0% 1.92% 0.3% 0.08% 13.5% 0%
2026/04/28 40.58% 9.03% 9.66% 5.46% 0% 1.53% 0.24% 0.13% 4.7% 0%
2026/04/29 27.86% 18.35% 7.6% 4.62% 0.02% 1.68% 7.25% 0.12% 0.06% 0%
2026/04/30 31.76% 16.1% 8.64% 5.63% 4.77% 1.77% 0.38% 0.29% 0.1% 0%
  • ticketmaster.com
  • seatgeek.com
  • amazon.com
  • bandlab.com
  • youtube.com
  • vsco.co
  • spotify.com
  • reddit.com
  • tiktok.com
  • ticketsonsale.com

Copyright © Adthena. All rights reserved.

Ticketmaster’s impression share fluctuated, peaking at 40.58% on April 28. YouTube dominated early April, reaching 92.94% on April 12. SeatGeek and Amazon showed modest gains, while TikTok’s share was sporadic. April ended with varied performances.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Digital Media

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Digital Media - Last month
  1. 1
    Advertise on Reddit https://business.reddit.com

    Sign up for Reddit Ads — 90% of users trust Reddit to learn about new products and brands. Start advertising today!

  2. 2
    SeatGeek Tickets - Low Prices & No Hidden Fees https://www.seatgeek.com

    Find Tickets to Your Favorite Events with Great Deals on SeatGeek. Join Millions of Fans and Get...

  3. 3
    Open Spotify Music https://open.spotify.com › cocomelon › spotify

    Sleepy Time Lullabies — Stream official CoComelon songs and audio. Fun learning adventures await. Sweet, calming...

  4. 4
    Ticketmaster https://www.ticketmaster.com

    Ticketmaster Website — Ticketmaster: Buy Verified Tickets For Concerts, Sports, Theater And Other Events. Get The Best...

  5. 5
    YouTube http://www.youtube.com

    Start Watching Videos — Start Watching Videos to Help Us Build a Feed of Videos You'll Love. Share your videos with friends, family, and the world.

Copyright © Adthena. All rights reserved.

Reddit’s ad highlights trust, SeatGeek emphasizes transparency, Spotify offers soothing content, Ticketmaster assures authenticity, and YouTube promotes community sharing. Each ad uniquely appeals to user needs, from trust and transparency to entertainment and community.

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